important things to put in a cover letter

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20 key elements to include in your cover letter.

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When it comes to landing your dream job, your cover letter can be your strongest ally. A well-crafted cover letter goes beyond just reiterating your resume—it's a chance to showcase your personality, highlight your relevant skills and explain why you're the perfect fit for the position. In a competitive job market, standing out is crucial and a thoughtfully written cover letter can catch the right attention.

Below, Forbes Human Resources Council members share advice on 20 essential components that every potential employee should include in their cover letters to make a lasting impression and increase their chances of securing an interview.

1. Tailor Your Cover Letter To A Specific Role

If asked for a cover letter, make it meaningful and use the opportunity to show a potential employer you did your homework. Don't miss an opportunity to bring your unique voice to your application, and be sure to make it relevant to the specific role. Employers, if you want to read something interesting, ask for it! Put the effort in, too—ask candidates to respond to a creative prompt. - Tory Clarke , Bridge Partners

2. Share The Context That Supports Your Resume

Cover letters are tricky. I don’t just want your sales pitch. I want to see the context that supports and informs your quantifiable impact and accomplishments in your career. The cover letter is your opportunity to share the context that supports the resume, not regurgitate it. - Christopher Courneen , M S International, Inc. (MSI)

3. Let Your Personality Shine Through

Your cover letter is an excellent opportunity to highlight your past accomplishments and how they can benefit this potential employer. All accomplishments should be personalized to the specific role you're applying for. It's also a great way to let your personality shine through. Doing something a little different will often catch the hiring manager's eye and make you stand out. - Hazel Kassu , Sudduth Search

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Best covid-19 travel insurance plans, 4. demonstrate how you will fit in with the culture.

As culture is moving to the forefront, many companies are looking more for cultural fit. Cover letters should connect your character traits and practices to that of the company's core values and culture indicators, which makes it easier for companies to visualize a great fit. - Tiersa Smith-Hall , Impactful Imprints, Training & Consulting

5. Create A Compelling And Tailored Narrative

The most important thing for candidates to include in their cover letters is a compelling and tailored narrative that effectively communicates their qualifications, experience, enthusiasm, unique selling points, company knowledge and alignment with the job requirements. Tailor each letter, be concise, proofread and include contact information. - Subhash Chandar , Laminaar Aviation Infotech

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6. Explain Questions That Arise About Your Resume

A cover letter can show your story. Were you laid off? Did you take time off to have a family? What did you learn from your time off of work? It is a great way to explain resume gaps, highlight training or education, add additional skills and abilities and explain any other situations. It gives the recruiter and hiring manager a chance to get to know more about you. - Erin ImHof , CertiK

7. Treat Your Cover Letter As A Mission Statement

Your cover letter is a mission statement, presenting not what you can do but why you do it. In a tough market with an abundance of qualified candidates, you need to differentiate yourself with personality and aspirations. Recruiters are looking for your passion for the company and why your values match the company’s mission—stand out as a candidate who will have drive behind their work. - Laurie Chamberlin , LHH

8. Do Your Research And Demonstrate Your Knowledge Of The Company

Cover letters that stand out demonstrate a potential employee’s deep knowledge of the company and why they want to work there. Cover letters should not be vague or formulaic. Candidates who want to land a job need to take the time to do their research, get to know the company and be specific about why they are a good fit. - Leigh Yanocha , Knopman Marks Financial Training

9. Outline Two Tangible Accomplishments And Keep It Brief

Keep it brief. Outline two tangible accomplishments that showcase ownership, collaboration and determination to succeed. Also, it is important to not repeat what is included in your resume. Instead, connect specific and relevant information that highlights your communication and critical thinking skills, and your growth and progressive mindset. Lastly, what is your value to the company? - Chandran Fernando , Matrix360 Inc.

10. Demonstrate How Your Skills Are Transferable And Adaptable

Talent agility is key for organizations in this era of technological innovation. Demonstrate what skills you have in your backpack and how those are transferable and adaptable across different kinds of work and roles. Given the shrinking shelf-life of skills, it's also a huge advantage to show an appetite for continuous learning so that you can grow and pivot with the organization. - Siobhan Savage , Reejig

11. Be Present On Social Media, Especially LinkedIn

Cover letters are a practice that is a little outdated. CVs, too. Keep your LinkedIn profile up to date and add as many details as you can there. Write articles or be present on social channels. And if you want to add an extra flavor to your application, record a short video highlighting why you are the best person for this role. - Ilona Bernotaite , Kilo Health

12. Be Specific About What Excites You

Candidates should explain why they are enthusiastic about the job. Organizations want skilled employees, but they also want employees who will bring positive energy to work and contribute to the culture. By being specific about what excites them about the role, candidates demonstrate their ability to drive culture, engagement and productivity. - Niki Jorgensen , Insperity

13. State Your Value Proposition Clearly

Some may argue that the cover letter's crown jewel is your value proposition: what you can offer that no one else can. This isn't merely a repetition of your CV. Instead, it's a story about how your unique skills and experiences make you the right person for the job. Conveying this effectively can set you apart from the crowd. What makes you unique? What is your superpower? - Joseph Soares , IBPROM Corp.

14. Highlight Your Value As A New Hire

Always intertwine the mission, vision and values of the organization into your message. It allows the reader to easily convey which skills and experiences support and relate to the company's specific values and aspects of the vision and mission. Also, using the mission, vision and values to describe how you plan to address conflict and company challenges will highlight your value as a new hire. - Kimika Banfield , Arootah

15. Choose The Appropriate Format To Submit

Are cover letters passé? Maybe. Maybe not. Many employers describe the value of cover letters as a means for the candidate to highlight their alignment of values and skills, yet so many cover letters go unread or skimmed at best. If applying for a writing position, then adhering to the tradition might be a good idea. If not, consider replacing the written document with a quick and entertaining video clip that exposes personality and fit! - Laci Loew , XpertHR (a division of LexisNexis Risk Solutions)

16. Prepare Your Digital Footprint As Well

A cover letter may still be expected, but is it really needed? In today’s world, let your digital footprint tell your story. Make sure your online brand and resume—your LinkedIn account and social media channels—are updated, professional and competition-ready. A cover letter is fine, but it doesn't tell your whole story. - Jess Elmquist , Phenom

17. Make Your Cover Letter Interactive

Cover letters can be seen as outdated and offer little space to tell a truly impactful story. So, work with that and create a differentiated and interactive cover letter that engages the reader. Add a QR code to your LinkedIn profile, a custom microsite or portfolio, social media accounts, or a personalized video message that shows your passion (free tools exist). Branding 101—get creative to stand out. - Nicole Fernandes , Blu Ivy Group

18. Treat Your Cover Letter And Resume As Marketing Materials

Cover letters continue to be controversial in their value proposition. Some recruiters and managers may say the most important thing to include is to not submit a cover letter at all. That said, if you are including a cover letter, use that to differentiate and capture the attention of the reader. Cover letters and resumes are marketing documents so choose your words and tone wisely. - Julie Hankins , NNIT

19. Highlight Your Most Significant Accomplishments

Cover letters are not an effective tool in the modern job market but they can supplement a resume if written in formal, explicit language. It should be well-organized, concise and accurate, highlighting the candidate's most significant accomplishments on projects or tasks. The key to overcoming an employer's preconceptions about all job applicants is to highlight relevant skills and experience. - Dr. Nara Ringrose , Cyclife Aquila Nuclear

20. Sell Who You Are And Your Superpower

As cover letters start to fall out of trend, the employers that require them are even more likely to read them. So don't miss the opportunity to sell who you are, how you align with the role and the superpower that makes you rise above the other candidates. - Jessica Wallen , Marten Law

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Your Complete Guide to Writing a Cover Letter (Plus Bonus Tips and Examples)

Ah yes, the familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking something to the effect of: Does anyone really read cover letters? Why do they even exist?

First off: Yes, we can assure you that cover letters do, in fact, get read . To some hiring managers, they’re the most important part of your job application . And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions

What is a cover letter and why is it important?

How to write a cover letter hiring managers will love, what do examples of cover letters look like, bonus cover letter tips to give you an edge over the competition, cover letter faqs (a.k.a., everything else you need to know about cover letters).

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials. Done well , a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique.

Given this reality, imagine the leg up you’ll have if you learn how to do cover letters right.

OK, you’re sold on how important cover letters are. Here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template).

Yes, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company ” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info.

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order you might include it in) is:

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough.

So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already).

So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234 https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name.

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title, or worse, inadvertently misgendering someone—first and last name also work just fine. And if “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader.

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (the hiring manager may be combing through candidates for half a dozen different jobs), and yes, you could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company . Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

For instance, say you’re applying for a marketing job with a company known for its incredible pies and baked goods. You might want to use your opening to mention how you love pie so much that when you were in the 4th grade, you took the blue ribbon in the National Cherry Festival pie-eating contest. Or take a look at this cover letter hook by a client of career coach and Muse writer Jenny Foss , who was working to land a leadership role at a nonprofit specializing in fire prevention:

“I have a personal interest in fire prevention that dates back to my youth. As the daughter of a nurse who worked in a hospital burns unit for many years, I grew up with significant exposure to those impacted by fire. I’d spend hours thinking about my mom’s patients, wishing there were some way to better protect people from fire.”

Read More: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job.

A common cover letter mistake is only talking about how great the position would be for you . Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position. Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

Select the three to five important qualifications that you feel you exemplify best. For instance, maybe you’re looking for an account executive role and come across a posting that excites you. You might pull out these details that match you well:

• The job description mentions meeting and exceeding quotas several times.
• The company has a very collaborative, cross-departmental approach to solving problems.
• The sales department requires a fast learner so the account executive can get up to speed quickly on leads and tailor pitches to their needs.

If you tend to have a hard time singing your own praises and can’t nail down your strengths, here’s a quick trick : What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers.

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. And go beyond your resume . Don’t just regurgitate what the hiring manager can read elsewhere. Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

Having trouble figuring out how to do this? Try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

Going back to the example from the last step. How could you prove that you’ll meet and exceed sales quotas if they hire you? Try something like:

“ I’ve always been very goal-oriented—whether that goal was hitting a new personal best on the swim team in college or smashing my quotas as a sales development rep for ZZZ Inc. As an SDR, I break my quarterly sales goals down month-by-month and then week-by-week—so that I always know whether I’m ahead, behind, or on-track. I also take an hour every Friday to reflect on what I could’ve done better in the previous week—so that I’m always improving. With these strategies, I’ve met my goals for meetings set 10 out of the last 10 quarters and actually averaged 114% to goal for finding leads that eventually turned into sales over every quarter last year. As an account executive for your company, I’d bring that same drive and systematic approach for meeting longer-term targets to my sales quotas. ”

Do this for each of the qualifications you want to focus on, and feel free to connect your accomplishments directly to the company. Pro tip: Use your space wisely. For more important qualifications, you might dedicate an entire paragraph, while others may only need a sentence or two.

Step 7: Finish with a strong conclusion.

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Some advice might tell you to go with a hard close: Boldly insist that you’re the one, and that you’re going to call them within a week to set up a meeting. But with over 10 years of experience as a recruiter, Foss finds this annoying. It’s one thing to be proactive and confident but, to her, this approach feels like a cheesy tactic stripped out of an old school “How to sell yourself” textbook.

Instead, try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name.

Read More: 3 Cover Letter Closing Lines That Make Hiring Managers Grimace (Plus: Better Options )

Step 8: Reread and revise.

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Here’s an example cover letter that follows this advice:

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Looking for more cover letter examples? Check out these from across our site:

• 4 best cover letter examples for different types of job seekers
• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• Career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Need help? Check out these tips for cutting down your cover letter .
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice”: Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity , and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino  and Jenny Foss  contributed writing, reporting, and/or advice to this article.

Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

ATS-Optimized Cover Letter

Cover Letter Templates

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Say goodbye to the stress of writing a cover letter from scratch. Our AI-powered cover letter generator uses GPT-4 technology to create a personalized and ATS-friendly cover letter in one click. Stand out from the competition and land more job interviews.

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How To Write A Cover Letter For A Job In 2023 (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Cover letters aren’t required with every application, but the majority of managers pay more attention to a candidate who includes a cover letter. This is especially so if you make an effort to tailor your letter to the specific position. It’s important not to just change the names and job positions, but also to show how your professional experience fits with the job.

A good cover letter greatly increases your chance of getting an interview. If you’re looking to write a cover letter, rework a letter that you have, or just want to know what’s involved in the job application process, then keep reading.

Key Takeaways:

A cover letter should be a maximum of one page long, with three to five paragraphs.

Before writing your cover letter, it’s important to reread the job description and include keywords from it.

Do research to figure out who you are addressing, and make sure to keep your greeting gender neutral if you don’t know.

Tailoring your resume to each job can help you stand out from other candidates.

What is a cover letter?

Why cover letters are important, how to write a cover letter, cover letter examples, cover letter template, do’s and don’ts in a cover letter, cover letter faq, expert opinion.

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A cover letter is a one-page document that describes your professional background, fitness for the role, and interest in the company. Cover letters are a way of introducing yourself to hiring managers in a more engaging way than resumes can.

While your resume spells out the “who, what, where, when” of your relevant experience, a cover letter fills in the “why” and “how.” A good cover letter not only expands on your resume’s accomplishments but also highlights the soft skills that make you an excellent person to work alongside.

While there are no official formatting guidelines for cover letters, hiring managers and recruiters do have certain expectations regarding structure, length, and content.

Writing a good cover letter is important because it is your chance to stand out from other potential candidates. Showing your personality while also matching the tone of the company will help recruiters to visualize how you could fit into the role.

Simply submitting a cover letter isn’t enough though. Each cover letter you write should be specifically tailored to the job you’re applying for (just like resumes). It’s essential that you show the reader that you’ve done your homework and understand exactly what function you’d be serving if hired. You do that by providing examples of past work experiences that directly relate to the responsibilities of the new job.

Cover letters are inherently unique based on who’s writing them and for what position. However, as a cover letter is a business letter, it has an expected format that it should follow. This is important because you want the hiring manager to be able to look over your cover letter quickly and understand your qualifications and interest in the position.

Here’s the standard way that a cover letter should be formatted and what to include:

The header. The header of your letter is where you should input all of the contact information for yourself and the hiring manager . Do you best to address it directly to the person who’ll be reading the letter — typically either the hiring manager or HR manager.

Traditionally, you should include both your name and address and the employer’s name and address. However, as the majority of applications are online, the employer’s address is often omitted. But a traditional cover letter’s heading would look like this:

Page Roman 444 Frog Rd. Marigold, TX, 10987 August 27th, 2021 Chris Morgan Marketing Manager New Media Company 833 Rune Rd. Marigold, TX, 10987

If you’re emailing your cover letter, you can simply include your name, telephone number, email address, and fewer address details (just your city and state will suffice). You can also include a zip code if you live in a big city with multiple zip codes.

Jessica Dancer jessica. dancer @email.email | (555)-444-3333 | Colombus, OH 43110

Be sure to use a professional-sounding email address that’s not associated with your current or past employer. It’s disrespectful to both your current employer and the company you’re applying to, and will likely hurt your chances of being invited for an interview.

The greeting or salutation. Traditionally, the best salutation would be to use Dear Mr./Ms. [Last Name]. Make sure that you know the person’s gender when doing this, however, as you don’t want to misgender the hiring manager. Using “Dear [First Name] [Last Name]” is becoming more popular for this reason, patriotically among younger workers.

Dear Mr. Morgan, Dear Mrs. Smith Dear Ms. Conner

Avoid using generic greetings such as “To whom it may concern” as it’ll look like you didn’t bother to personalize the letter (even if you did.) That particular phrase has become somewhat controversial as well, so if you need to put a generic address — if you can’t find the hiring manager’s name, for instance — use something else, such as:

Dear Hiring Manager Dear [Department] Manager Dear [Title of the Person You’d Report to if Hired] Dear [Department] Hiring Team

Opening paragraph. The opening of your professional cover letter should instantly grab the attention of your reader . Try to lead off with one of your most relevant and impressive accomplishments.

Open strong . Open with a statement other than your name or stating your interest in the position. Lead with an interesting experience or achievement that directly relates to the new position.

Convey your personal value. There are always other qualified applicants with similar skills, so it is key to express why you personally would bring value to the organization. Give specific details as to the value you brought in a previous position, and how that could transfer to the new role.

Show your enthusiasm. Recruiters want to hire candidates who are excited about the position. Express enthusiasm and convey why you are passionate about the role. This is another opportunity to share a quick personal anecdote related to the job.

Keep it short. All of these points in your opening paragraph shouldn’t be more than a sentence or two each. You don’t want your introduction to be too long, as you want the reader to be able to quickly go through your cover letter.

As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description.

First body paragraph. Here is where you should really sell yourself across several areas. Showcase how your personality traits, such as being honest or having the ability to work under pressure, make you a good fit.

Emphasize transferable skills. Explain how the skills you’ve cultivated make you the perfect fit for the role. This can include collaborative work you’ve done in the past, a leadership role you had that drove results, or interpersonal skills.

Revisit the job description. Make sure to pull relevant skills from the job description and put them in your cover letter. If the hiring manager spent the time to list those skills, they’re going to be looking for candidates that have them.

It also helps with applicant tracking systems that may sift through cover letters looking for keywords.

Don’t skimp on personality traits. These are especially important if you don’t have a lot of experience. Desirable skills such as ambition, dedication, and getting work done on time are good for both entry-level positions and if you’re making a career change.

I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses.

Second body paragraph. Just as an employer wants to know why you’d want the role, they also want to know why you’d want to work at their company. Do your research and learn more about the core values of the company. Discuss how they align with your own.

Check the company’s website but also start to explore LinkedIn for greater insights. Employers want to make sure that you fit into the overall culture, and this is also something you should consider for yourself. However you feel you fit into the work culture, explain to the recruiter why. Paint a picture of how you’ll be better from the company, and how the company will also benefit.

I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas.

Closing. The closing of your letter is your final impression to the hiring manager, and therefore should clearly express your eagerness to take on the position. You don’t need to rehash all of the accomplishments and skills highlighted in previous sections. Consider this more of a statement of intent.

First, express gratitude that they took the time to consider you for the job by making it all the way through your letter. Then, quickly remind them of the benefits that you can bring to the role and company.

Finally, your closing should state a clear call-to-action (CTA) for the recruiter to take next, such as calling you to schedule an interview. Being confident and direct at the end of your cover letter helps to close the deal.

I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

With thousands of cover letter templates on the internet, you want to make sure you choose the right one. Here’s a basic format of what a good cover letter will contain:

Jessica Dancer [email protected] | (555)-444-3333 | Colombus, OH 43110 Dear Mr. Morgan, As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description. I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses. I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas. I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

If you’re putting the cover letter in an email, you can omit putting the contact information at the top and instead include it below your signature. You want to make sure to include your name, phone number, and LinkedIn link, as well as a professional portfolio , if applicable.

Dear hiring manager: I am writing about the position of veterinary receptionist at Pet Care Clinic posted on indeed.com. I am a certified dog trainer with both Petsmart and Petco, allowing me insight into animal behavior. I’m also an aspiring novelist , making me a fast, experienced typist as well as adept with Microsoft Word and Apple Pages. Since I’ve worked at pet stores for several years, I am familiar with different kinds of animal and animal care, as well as building a rapport with pet owners. While I enjoy working with animals and my coworkers, I would like to move into a business where I can continue to learn and build on my experience. I would also like to work for a smaller business. Veterinary medicine has always interested me, and I very much enjoy learning new things. I’m eager to learn more about it in order to help customers make the best choices for their pets. I’ve always enjoyed working with animals, even before I was able to get a job that allowed me to. I grew up with dogs and cats, so I’m comfortable and familiar with their behavior. Being a pet owner myself, I’m able to understand what customers are looking for in a veterinary clinic and tailor the experience to their needs. Thank you for your time and I look forward to hearing from you. Sincerely, Michelle Bolivar Email: [email protected] Phone: (555) 545-9706

[your contact information] [date] Dear [Hiring Manager], I’m writing to apply for the open [position] at [company] that you posted [place job ad was found]. I believe that my [relevant experience] would be an excellent fit with [company name]. I have long been interested in [specific industry/department], and particularly your company because [why you’re interested in the company/awards they have won/accomplishments]. That experience and [relevant skills] that I’ve cultivated as a [current position] for [time worked in position or industry] will be an asset to the company as it’ll make me effective [at the job/particular aspect of the job]. The [responsibilities required in the job description] will be a [challenge/interesting task] and I look forward to making use of my [relevant skills]. I excel at [working with a team/working alone] and I want to use my expertise to further [company’s] success. I am excited about the possibilities this position holds, and I believe that my qualifications ensure I’d be an asset to your team. I look forward to being able to further discuss the details of the position and my qualifications with you in an interview. Please let me know if you require further information from me. Thank you for your time and I look forward to hearing from you. Sincerely, [Your name] [Your contact information (if it’s an email)

Knowing the proper format of a cover letter is the most important factor, of course, but there are some additional dos and don’ts that if you follow can make your cover letter better. It’s during the editing process, it’s important to go over and make sure that you haven’t made any common mistakes that’ll hurt your chances.

Here are 10 dos and don’ts for writing a good cover letter:

Do’s:

Do start by scanning the original job posting for keywords you can include in your letter.

Do be proud of your accomplishments and make sure to highlight them.

Do clearly express why you would be an asset to the organization.

Do tailor your cover letter to every hiring manager and position that you apply for.

Do try to find unique experiences, but make sure to always discuss measurable and relevant results.

Don’ts:

Don’t feel the need to lie about your skills or accomplishments. One of the worst mistakes to make is being caught in a lie.

Don’t copy and paste a template and only change your name and job titles. Recruiters will not see the value in a plug-in-play cover letter that has been used by multiple applicants.

Don’t forget to be direct and include a call to action.

Don’t make your cover letter too long. Similar to your resume, you want the reader to sum up who you are and get a quick explanation of why you’re a good fit.

Don’t forget to proofread. Grammatical errors on a cover letter and resume are a quick way to get your packet in the “no pile”.

What do you write in a cover letter?

In a cover letter, you should mostly write about impressive accomplishments from past jobs or academic experiences that relate to the job you’re applying for.

What is the purpose of cover letter?

The purpose of a cover letter is to help a hiring manager see why your background makes you suitable for the role in question. While a resume lists achievements, educational background , and skills , it doesn’t give the reader an idea of your actual expertise or personality.

A cover letter allows you to share your approach to work, as well as your ability to communicate your value effectively. A good cover letter makes it easy for a reader to think “I could imagine this person working for us.”

How do you write a simple cover letter?

To write a simple cover letter, start with the header and greeting we outlined above. Next, state your interest in the position (give the exact job title as listed in the job description) and mention your years of industry/job experience.

To keep your cover letter simple, you can now briefly mention in 1-2 sentences or 3-4 bullet points what parts of your background are most important for the hiring manager.

Finally, thank the reader for considering your application, and sign off as usual (e.g., “Sincerely, [full name]”).

What is the best way to start a cover letter?

The best way to start a cover letter is with an accomplishment that speaks directly to your ability to provide value for the company. Other good strategies include describing your long-standing passion for the field, mentioning an important reference at the company, or referring specifically to challenges the company is currently facing.

Do you introduce yourself in a cover letter?

No, you do not introduce yourself in a cover letter. By that we mean you do not say “My name is so-and-so” — you simply jump into your background and why you’re interested in the position.

Your name can be found at the bottom of the cover letter, as well as the header, your email address, and your resume, so there’s no need to force it awkwardly into your cover letter’s opening.

How do you end a cover letter?

To end a cover letter, thank the reader for their time and/or consideration, express enthusiasm for further correspondence and conversation, and sign off with a standard closing like “Sincerely.”

How long should a cover letter be?

A cover letter should be a maximum of one page long, with three to five paragraphs. Half a page is the shortest that your cover letter should be.

Harvard Business Review — How to Write a Cover Letter

University of Washington — Writing the Cover Letter

What’s a quick cover letter tip?

Michael Akbar Vice President Certified Professional Career Coach

Use your six seconds to show the employer in a tailored cover letter and resume that you understand their pain and will make their lives better if put in the position.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Write a Cover Letter That Will Get You a Job

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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How to Write a Cover Letter: A Step-by-Step Guide

Realizing what you want to do is a significant step in the right direction when seeking a job. But simply knowing what you want to do–or what you don’t want to do–isn’t enough to actually land the job.

What you really need is a complete portfolio that explains who you are as a job candidate. Part of that is knowing how to write a cover letter.

You may have spent a long time surfing company job boards and platforms such as Indeed , Glassdoor , and LinkedIn , hoping to come across the next best job for you.

You open up the job posting, read through the role, the responsibilities, and the required experience, and you begin thinking about all the ways you fit the description.

If you’re lucky enough, you’ve come across a job that lines up perfectly with your skills and what you want to do. You fill out your contact information, and you see that the next step is to upload your resume and cover letter.

Maybe you’re proud of your resume, a polished list of your accomplishments that you’ve spent hours and days perfecting… But you don’t have any experience writing a cover letter. What then?

Throughout this article, we will provide you with a full understanding of:

• what a cover letter is
• how to write a cover letter
• what makes a cover letter successful
• what to avoid in the letter as a job seeker

Plus, we even provide a cover letter outline and a sample cover letter for reference!

So, what is a cover letter?

A cover letter is a document used to:

• Showcase your highest-level achievements and experiences
• Introduce yourself to the employer
• Explain why you’re the person for the job and a good fit for the company to which you’re applying

It is supplemental to your resume, which is a bit more formal and extensive in terms of showcasing your experiences. A cover letter, on the other hand, allows you to show more personality in fewer words.

Cover letters and resumes are a bit like siblings. They’re similar, but not the same.

Generally, people struggle with putting together cover letters more so than resumes because it can be difficult to talk about yourself and your experience outside of bullet points.

However, throughout this process, remind yourself of all the education, experiences, and skillsets you’ve learned throughout school, internships, and previous jobs. Remember how much you have to talk about! A cover letter is your highlight reel.

Why is a cover letter so important?

Cover letters are a great (and occasionally necessary) supplement to your resume, online job application, or LinkedIn/social media profile.

While resumes are great and necessary tools for highlighting all of your experiences, skills, and education, they usually don’t show your personality or passion about the job you want. When hiring managers are receiving hundreds, and sometimes thousands, of resumes and job applications, they’re not able to spend much time reviewing your list of accomplishments.

In reality, hiring managers spend just a few minutes skimming through your job application and work experience, which is why resumes use bullet points to get to the point quickly.

A cover letter can grab their attention for even longer.

A 2020 survey found that 83% of hiring managers, recruiters, and HR staff think a candidate’s cover letter is an important part of the hiring process. Over three-quarters also said a strong cover letter can make up for a weaker experience section on a resume.

In order to have an effective portfolio that stands out among hiring managers sorting through hundreds of resumes, you’re going to want to have a strong cover letter.

Important things to remember about your cover letter

While having a cover letter as part of your job application is a great way to stand out, you don’t want to stand out the wrong way. A hiring manager is going to notice a bad cover letter, and you don’t want it to be yours.

Whether you have an up-to-date cover letter, have tried writing one, or submitted one in the past, we are going to provide you with a step-by-step guide on how to write an effective cover letter that doesn’t end up in the trash bin.

An important thing to remember is that a cover letter will not replace your resume.  It can supplement and enhance it, though.

Having a quality resume is absolutely necessary.

There are many people who don’t go the extra mile to draft a cover letter because it can be time consuming and tedious. A cover letter then can become a tool that’s going to help you stand out–as long as it’s a good one.

What makes an effective cover letter?

1. your cover letter is on brand.

There are many details that go into making your cover letter effective. First and foremost, your cover letter should be “on brand.”

In other words, your cover letter should not only reflect you, your personality, and your legitimate achievements, but it should also visually be on brand.

Every person drafts their resume a little differently, and there’s not one specific visual format that’s better than another. But keep in mind that however you have set up your resume to look visually, you should use a similar format to brand your cover letter. This includes everything from font to spacing to colors. (We’ll talk about more of these in just a moment.)

Consistency on a visual level says a lot about you, your attention to detail, and your professionalism. It helps people remember you because it’s easier to associate your style with your name across different documents.

2. The Nature of Your Cover Letter is Specific

Similar to your resume, you want to make sure that your cover letter is specific to the job for which you’re applying. Depending on the job and company you’re applying to, different work experiences are going to apply.

For example, if you are applying to work at a marketing company, your work experience as an accounts receivable specialist is probably not the work or skillset you want to highlight. If you have work experience running the social media account for a company or developing the marketing strategy for a certain project, though, you’ll want to ensure those experiences are what you place on your highlight reel.

Don’t be generic

Your cover letter should be addressed to the specific hiring manager for a company. Your cover letter is not meant to serve as a general template or document for every single job application.

The cover letter is about why you qualify for that specific role at that company, so you need to be careful about what information you decide to present. You only have so many words when writing a cover letter.

3. Length Is Not Over-Bearing

The cover letter is meant to be short, sweet, and to the point while highlighting your experiences and showing your personality.

Do not rewrite your resume in paragraph form. Do not write an autobiography of your entire career. Avoid gushing about your love for the company or begging to work there.

Though the best cover letters show a bit of personality, the most effective ones give the reader a taste of who you are while showing passion and applicable experience in as few words as possible.

Remember, hiring managers only have a few minutes to devote to each applicant. You want to be memorable in the short form.

Keep your cover letter around 250-500 words, and make it fit on one page.

4. Use a Professional Format

Font and font sizes are important because they goes hand-in-hand with your visual brand consistency. There’s no need to use a fancy scripted font or Comic Sans to try to stand out.

You should follow the same guidelines you had to follow for writing your resume. Use a formal font like Arial, Times New Roman, or Calibri. Stick with size 11-13 font.

The words shouldn’t be hard to read in size or style because hiring managers will immediately move onto the next candidate if it’s too much of a strain to read — no matter how good the content of the cover letter is.

Margins and Spacing

Additionally, put away your double-spaced lines. This document is not about making it appear that you have more pages in your document or more text on the screen.

Also, stick to single spacing with one-inch margins. The smaller you make your margins, the more obvious it becomes that you were trying to fit too many words on the page. It’s okay to adjust margins a bit smaller on your resume, but with your cover letter, keep it standardized to the classic one-inch margins.

Maintain these levels of spacing and margins to keep the cover letter at one page.

What to avoid when you write a cover letter

As with everything, there are a few things you can avoid to ensure you’re writing the most effective cover letter.

1. Repeating Yourself

You only have a certain number of words to get your point across. Not only do you need to preserve as many words as possible to touch on the different points you need to, but you also need to avoid being repetitive.

It will help to outline the structure of your cover letter so you can nail down the “mission statement” for each of your points. Try using this outline when crafting each of your cover letters (The A, B, and C represent small details about each note):

Intro Paragraph :

• Unique introduction
• Specific position and the company
• Why you’re a good fit

First Body Paragraph :

Second Body Paragraph :

Third Body Paragraph :

• Re-emphasis on why you’re passionate about the opportunity
• Re-emphasis on why you’re a good fit for the job and company
• Your plan to follow-up
• “Thank you”

Benefits of the Outline

An outline will help you get your message across clearly and concisely, without repeating yourself.

It helps to take brief notes so that you can expand in detail once you begin crafting your message. Use the outline to organize your notes first. Challenge yourself to be as concise as possible without extra words. Challenge yourself again to remain close to that same messaging when you actually write your cover letter.

Repeating yourself appears as though you don’t have enough to say or didn’t think it out beforehand. It also wastes valuable room to talk about other skills and experiences.

Your cover letter is a way to present yourself in a positive way, so you want it to be as clear and commanding as possible.

2. Avoid Clichés

Recruiters at Insight Global spend hours and hours reviewing resumes, portfolios, and job applications every week. Trust us when we say that clichés are not your friend.

Avoid commonly used phrases throughout your cover letter such as:

• “Feel free”
• “To Whom It May Concern”
• “Think outside the box”
• “Detail-oriented”
• “Forward-thinking”

Hiring managers are always looking for the next stand-out candidate. Unfortunately, that usually doesn’t come by way of using phrases like the above.

It’s easy to look online for examples of cover letters and find generic letters that use the above and other similar phrases. But you are unique! Your experiences are not the same as anyone else’s. Even if you have similar experiences, you want to take the time to distinguish yourself and your experiences.

3. Don’t Use Generic Cover Letters

At some point in time when learning how to write a cover letter, you may have been advised to craft a generic document that works for any position. However, you shouldn’t send a generic cover letter to hiring managers.

In one way or another, the general overview of your portfolio is meant to be covered by your resume.

Your cover letter is meant to introduce you as a unique candidate who is different from the rest. The hiring managers want to know why they should be paying attention to you, putting your portfolio to the side, and considering you for hire.

Why do you care about their company ? Why do you care about the specific job to which you’re applying? And why are you the right fit for their company?

Imagine if you had just a minute or two to give the hiring manager a pitch in person. You would impress them by drawing on your greatest attributes and achievements and showing how applicable they are to the job opening and the company.

In addition, you need to show that you did your research and found the person who would be specifically reviewing the resumes and cover letters. Use LinkedIn and Google to the best of your ability to determine who that person is and find the best way you can to address them by name.

Tailoring your cover letter to the specific job will only benefit you in the long run.

4. Avoid Bad Formatting Practices

A first impression is one of the most significant moments in networking, interviewing, and applying for jobs. You’ve worked so hard both to acquire your experiences and to detail them to the best of your ability on your portfolio, resume, and cover letter.

Don’t throw all that hard work out of the window with bad formatting.

For example, when it comes to a cover letter, you shouldn’t use bullet points. Save the bullet points for your resume where you briefly detail your experiences, education, and skillsets.

This is a letter. Write out paragraphs.

Breakdown of How You Write a Cover Letter

1. the header.

The header of your cover letter will be made up of a few components. It should include the following in some order:

• Your full name
• Your email address
• Your city and zip code
• Your phone number (usually your cellphone)
• The date you are drafting and sending your cover letter to the hiring manager
• The name of the hiring manager or specific recipient
• The professional title of the recipient
• The name of the company
• The company’s address (usually the HQ address)

These don’t all need to appear in one straight line with no spacing. Your personal information, the company/hiring manager’s information, and the date you’re sending the letter should each have their own section.

The Importance of the Header

Your cover letter’s header allows the hiring manager to follow-up with you. If your contact information is hidden or hard to read, the person reading your cover letter might be deterred from reading the entire thing. When you make their job easier, they are more interested in carefully reviewing your application. Plus, when your primary details are front and center, they can focus on reading what you have to say.

In this example, you can align some personal information on the right side of the page, and align the hiring manager’s (Susan Rhodes) information on the left. The date will go below Susan’s information.

John Smith [email protected] 123 Frankfurt Dr. Los Angeles, CA 444.555.0000

Susan Rhodes Hiring Manager Insight Global 123 Apple Rd. Atlanta, GA

October 5, 2021

Here is a brief visual example of what a basic cover letter header can look like:

2. The Greeting

As previously mentioned, “To Whom It May Concern” is a cliché phrase you should avoid. If you did your proper research, you likely came across the hiring manager or person you want to address.

You can use a greeting such as “Dear Hiring Manager,” if you have trouble coming up with the exact contact. (However, if you’re finding the job on LinkedIn, it shows who is hiring. You can also call the company to see who the main point of contact is on this job).

If you have found the exact hiring manager or point-of-contact, then you’ve already added this person’s information to the header. Be sure to correctly address the same person in your greeting.

If the hiring manager is a woman, avoid addressing her as “Mrs.” Not only should you not assume her marital status, “Ms.” is more professional. If you’re unsure of the hiring manager’s gender, use their full name instead of a title.

But, if you can be specific, using the example header, you can use the following examples to greet your hiring manager :

• “Hello, Ms. Rhodes,”
• “Dear Ms. Rhodes,”
• “Dear Susan Rhodes,”

Using a specific greeting with a specific name will ensure that you are not sending a generic letter.

3. The Opening Paragraph

This is where the real work begins when learning how to write a cover letter. After the greeting, start your cover letter with an introductory paragraph.

As you begin the opening paragraph of your cover letter, properly introduce yourself. This paragraph is your next impression after the way your work is formatted and visually presented. If you’ve gotten the hiring manager this far, you want to keep them locked in.

The opening paragraph is a great opportunity to mention the role to which you’re applying. Briefly explain your interest in the role and company so you can prove you’ve done your research. Also, detailing this information on the front end gives the hiring manager the context they need to keep reading or make notes.

Lastly, this is a good place to state the number one achievement, experience, or skillset you bring to the table concerning the specific role to which you’re applying.

A good example of what this looks like is as follows :

As a writer passionate about the way words inspire others, I am thrilled to apply for the copywriter position at ABC Company. It’s my understanding that you are working on rebranding your company website, and I believe my prior experience developing and editing website content for Fortune 500 companies will bring an extraordinary level of ease to your project. As someone who has been a long-time follower of your blog, I am excited for the chance to help you create a new and improved voice and tone for your brand.

Using the intro paragraph, you want to say who you are (beyond the obvious), letting them get a quick insight into what fuels your passion and where your skillset lies. By doing so, hiring managers can immediately start thinking about the needs for the role and position and whether or not they should keep reading more about you.

4. The Second Paragraph

The second paragraph is going to contain the meat of your cover letter. You’re going to use this to show off your skillset.

You’ve got to make sure that you’re not just listing your accomplishments or taking your resume from bullet-point form to paragraph-form. While you want to pick a handful of your top accomplishments, they still need to be specific for the role and the company to which you’re applying.

Reference the Job Description

Before ever filling out the application online, you had to read the job description . That information was everything you needed to know in order to see if you fit the need.

Do you have the amount of experience they require for applicants? Have you met the education requirements? Do you have the skillsets, passions, and characteristics of the person for which they’re looking?

Usually, job postings do a fairly good job of detailing what:

• the day-to-day of the job will look like
• roles and responsibilities are necessary for being successful in the role
• characteristics and attributes they’re looking for in the ideal job candidate

Those details are important to note as you work through any job application. As you did with your resume, you want to point out qualities and characteristics in yourself that align with the job and candidate description. By using specific details from the job posting as a blueprint, your cover letter will be less generic and more intentional.

You want present yourself to the hiring manager as the ideal candidate. You have read through the application and job description, and you now know the specific needs of the company, so give them that.

How to Start Your Second Paragraph

Reference what exactly the company is looking for. Once you identify one or two of those key attributes, tell them how and why you’re the expert.

End the paragraph by describing how your previous experiences will help them in the future in that role and with their future plans.

Suppose the job and candidate description included the following :

• Must be able to meet with clients to understand message, brand voice, and target audience
• Collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials to present to stakeholders

A good example of what the second paragraph should look like is as follows :

In my current position at DEF Company, I have been tasked with leading a team of copywriters to ensure all stakeholders in the business are getting the copy materials they need, consistent with our brand and tone. Last year, our entire company underwent a rebrand, which required copy to be produced for our external, internal, and individual stakeholder audiences. It was my team’s responsibility to meet with stakeholders to understand their individual campaigns and ensure they were aligned with the overall objectives of the business. In doing so, we were able to work with the marketing organization and internal creative agency to produce content, which we did for 100% of the business who had requests. Under this same project, we optimized DEF’s search capabilities and secured their spot in the top five results on Google.

To break down the above example, this candidate showed they are an expert in their skillset by noting that they have been leading a team.

In addition, they used this paragraph to address two of the notes under the job and candidate description: they worked with clients and other business stakeholders and worked with the internal marketing department to achieve the goals of the business.

Lastly, they threw in a few quantitative examples that measured how well the work performed for the company, hopefully leaving the hiring manager impressed and curious as to whether or not this candidate could have the same positive effect on their business.

5. The Third Paragraph

The third paragraph is a great place to identify why your experiences make you excited for the new opportunity and a great fit for the company. The hiring manager will want to know why you want this job specifically at this company, not just any available job anywhere.

Perhaps through your research or general knowledge of the job description, you’ve noticed a company initiative or project. You should try and have a good understanding of how the project or initiative aligns with the job you’re applying to.

Did the project or future plan initially spark your interest? Why? This is the place to tell the hiring manager.

Following in line with our example, ABC Company mentioned they are rebranding and in need of a copywriter who would help their stakeholders develop content for the website and individual divisional needs.

With that in mind, a good example of a third paragraph in an effective cover letter could read as follows :

I’m aware that ABC is undergoing a rebrand and in need of new content for the website, in addition to individual company stakeholders. This initiative aligns with my previous experiences and personal passions, as it would give me the unique opportunity to help the company reach new clients and a greater scope of business. With my ability to lead a team, my knowledge of SEO practices and optimization, and my track record of quality improvement, I believe I will be the best fit for this role and, ultimately, your company.

Following this paragraph’s format, the candidate has addressed the needs of the business in addition to why their prior experience will help them achieve similar results. The candidate also lets the hiring manager know that ABC’s rebranding initiative is something the candidate is passionate about, and they have experience doing so for other businesses.

The third paragraph is all about letting the hiring manager know why they need you, so they aren’t left connecting the dots on their own.

6. The Closing Paragraph

Just as important as the rest, the closing needs attention, too. This is the last thing you leave with your reader. You want to ensure it’s not overly needy or coming off as though you’re begging for the job.

Remind yourself that you and your skillset are desirable and valuable. Leave the hiring manager wanting you more than you appear to want the job.

Sign off by letting them know you would be excited to have another conversation and that you would feel grateful for the opportunity to connect.

An example of a good closing would look like the following :

I would be grateful to connect with you further on this opportunity and show you how my experience with DEF Company will translate to success and innovation at ABC.

Lastly, you will want to close the letter with a more formal sign-off like the following :

• “Thank you,”
• “Sincerely,”
• “Best regards,”
• “Thank you for your consideration,”
• “I look forward to hearing from you soon,”

Place your name afterward on a line below.

Put It All Together — Cover Letter Example

(Aligned on the right side of the page) John Smith [email protected] 123 Frankfurt Dr. Los Angeles, CA 444.555.0000

(Aligned on the left side of the page) Susan Rhodes Hiring Manager Insight Global 123 Apple Rd. Atlanta, GA

Dear Ms. Rhodes,

As a writer passionate about the way words inspire others, I am thrilled to apply for the copywriter position at ABC Company. It’s my understanding that you are working on re-branding your company website, and I believe my prior experience developing and editing website content for Fortune 500 companies will bring an extraordinary level of ease to your project. As someone who has been a long-time follower of your blog, I am excited for the chance to help you create a new and improved voice and tone for your brand.

I’m aware that ABC is undergoing a rebrand and in need of new content for the website, in addition to individual company stakeholders. This initiative perfectly aligns with my previous experiences and personal passions, as it would give me the unique opportunity to help the company reach new clients and a greater scope of business. With my ability to lead a team, my knowledge of SEO practices and optimization, and my track record of quality improvement, I believe I will be the best fit for this role and ultimately, your company.

John Smith (Enter your LinkedIn profile or personal website.)

Final Tips for How to Write an Effective Cover Letter

Your cover letter is incredibly important in the grand scheme of the job search and job application process. In tandem with your resume, your cover letter needs to be effective in getting your personality, accomplishments, and passions across to the hiring manager while also providing need-to-know information.

Before you finish your cover letter, have it proofread by someone other than yourself. You may have looked over it a hundred times, but usually after staring at the same thing for hours, your eyes make up for anything you’ve missed.

Lean on a friend, colleague, or professor who can put fresh eyes on your cover letter to ensure it looks clean and contains no mistakes.

Learning how to write a cover letter will prove to be your best friend, especially in competitive job application scenarios. Let your light shine through your cover letter and show the hiring manager your capabilities, value, and personality.

The hiring manager should finish reading your letter wondering what they would ever do without you!

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Key Elements of a Cover Letter

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)  

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

Paper and Printing

• Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one side only.
• Use the same paper for resume, cover letter, and envelopes if possible.
• Make sure that there is no shadowing or dirty marks from your printer on the papers.

Error Prevention

• Follow instructions in employment ads or recruitment directions.
• Proofread! Look for spelling and formatting errors. Make sure recipient's name, company name, and title are correctly spelled in the letter and on the envelope.
• Proofread again!
• Have another person proofread your letter and resume.
• Be sure there are no errors of fact.
• Sign in blue or black ink.
• Keep a copy of the cover letter and resume for your records.
• Follow up with a phone call, about five days after expected delivery.

Layout and Design

• Follow standard cover letter format.
• Keep the cover letter to one page.
• Set margins at 1 ½”.
• Use a simple, easy to read font style, 10-14 point. (Times, Courier, or Helvetica)
• Use boldface, italics, all-caps and underlining, but don't overdo it.

Planning and Tone

• Tailor each cover letter to one specific position.
• Use industry jargon specific to your career field.
• Identify the employer's key words and use them.
• Make all statements positive. Check the tone by asking yourself if each sentence leaves a positive impression.
• Show originality but not cuteness.
• Use action verbs and phrases .
• Sound determined and confident not desperate.
• Organize context in a reasonable and logical order.
• Use correct grammar.
• Keep sentences short.
• Keep paragraphs short.
• Use short words and simple language.
• Make every word count.
• Punctuate using commas, dashes, and periods.
• Focus on the employer's need for a worker, rather than your need for a job.
• Tell how your skills and personal qualities match the employer's needs.
• Focus on what you can do for the employer and how you contribute to the organization.
• Show you have researched the company double check those facts.
• Be specific avoid general statements.

How to Write an Effective Cover Letter for Journal Submission

Craft your cover letter for journal submission the right way with our expert tips! Learn how to grab editors’ attention and stand it out.

When it comes to submitting a manuscript for publication in a journal, many authors focus solely on the quality of their research and the clarity of their writing. While these are important factors, it’s easy to overlook the role that a well-crafted cover letter can play in the submission process. A cover letter can be the key to getting your manuscript noticed by the editor and ultimately accepted for publication. In this article, we’ll explore the importance of a cover letter for journal submissions and provide tips for crafting an effective one.

What is a Cover Letter for Journal Submission?

A cover letter for journal submission is a document that accompanies a manuscript when it is submitted for publication in an academic or scientific journal. The purpose of the cover letter is to introduce the author and their work to the editor of the journal and to provide any additional information that may be relevant to the manuscript or the submission process. Furthermore, its purpose is to introduce the manuscript to the editor and provide additional information about the research and its significance. The cover letter should be concise and focused, typically no more than one page.

What Should be Included in the Cover Letter?

A cover letter should include several key elements to effectively introduce your manuscript. It’s important to personalize the letter for the specific journal, use a professional tone, and proofread carefully for errors. To make sure your cover letter is effective, there are several key elements that you should include:

Addressee’s Information and Date of Submission

Your cover letter should start with the date of submission, followed by the name and address of the editor or editorial staff who will be reviewing your manuscript. This information should be current and accurate to ensure your submission is directed to the right person.

Opening Salutation

The opening salutation of your cover letter should be professional and courteous, addressing the editor or editorial staff by name, starting with “Dear…”. Don´t forget to include the title and position of the editor you are addressing.

Purpose Statement and Administrative Information

Your cover letter should have a clear statement of the purpose of your research and the journal to which you are submitting your manuscript. You should also include any administrative information required by the journal, such as the type of manuscript (e.g. original research, review article, case report) and the number of words or pages.

Summary of Main Research Findings and Implications

One of the most important elements of your cover letter is a summary of the main findings and implications of your research. This summary should be concise and focused, highlighting the most important aspects of your research and why it is significant to the field.

Statements or Information Required by the Journal

Many journals require specific statements or information to be included in the cover letter. This may include a statement that the manuscript has not been previously published or is not under consideration for publication elsewhere, or a list of potential conflicts of interest or funding sources that may have influenced the research.

Previous Contact with the Journal

If you have had previous contact with the journal, such as submitting a previous manuscript or attending a conference sponsored by the journal, it is important to mention this in your cover letter. This information can help establish a connection between you and the editor, which may increase the chances of your manuscript being accepted.

Conflict of Interests and Financial Disclosures

It is important to disclose any potential conflicts of interest or financial disclosures that may have influenced the research. This information can help ensure transparency and maintain the integrity of the research.

Your cover letter should include a statement indicating that all authors have read and approved the manuscript and that the work is original and not plagiarized. This information can help establish the credibility of the research and the integrity of the authorship.

Suggested Reviewers

Suggested Reviewers are generally considered a best practice and are often recommended by journals. Providing a list of suggested reviewers can help to ensure that the manuscript is reviewed by individuals who have the appropriate expertise and background to evaluate the work, and can help to speed up the review process by reducing the time needed for the editor to identify potential reviewers. This can help expedite the review process and increase the likelihood of your manuscript being accepted.

Concurrent/Duplicate Submissions

An important consideration when submitting a manuscript for publication is concurrent or duplicate submissions. Concurrent submissions occur when a manuscript is submitted to more than one journal at the same time. Duplicate submissions occur when a manuscript is submitted to the same journal more than once.

In the cover letter, you should clearly state whether the manuscript has been submitted elsewhere or whether it has been previously published. If the manuscript is under consideration elsewhere, you should provide the name of the journal and the date of submission. If the manuscript has been previously published, you should provide the citation for the publication.

Closing Salutation

When closing a cover letter for journal submission, it’s important to maintain a professional and courteous tone. A common closing salutation is “Sincerely,” followed by your name. However, some alternatives that are also appropriate include “Best regards,” “Thank you for your time and consideration,” or “Respectfully.” Whichever salutation you choose, make sure it matches the tone of your letter and conveys your appreciation for the editor’s consideration.

Request to Exclude Reviewers

A request to exclude reviewers is a common feature of a cover letter for journal submission, particularly in cases where the author has concerns about potential conflicts of interest or bias that could affect the review process.

When making a request to exclude reviewers, the author should provide a clear and concise explanation of the reasons for the request and should provide specific details about any potential conflicts of interest or concerns that they may have. It is also important to note that some journals may have specific guidelines or policies regarding requests to exclude reviewers, and authors should familiarize themselves with these guidelines before making a request.

In general, it is recommended that authors provide a minimum of three to five potential reviewers who are not affiliated with the author or their institution, in order to provide a broad range of expertise and perspectives. When making a request to exclude reviewers, it is also important to provide alternative suggestions for potential reviewers who could be considered in their place.

Tips for Writing a Journal Submission Cover Letter

A well-crafted cover letter can help your manuscript stand out and increase your chances of being accepted for publication. Here are some tips for writing an effective journal submission cover letter.

One of the most important tips for writing a journal submission cover letter is to proofread it carefully. Typos, spelling errors, and grammatical mistakes can detract from the professional image you want to project. Make sure to read the letter multiple times and have someone else read it over as well to catch any errors you may have missed.

Keep the Cover Letter Brief

Another important tip is to keep the cover letter brief and to the point. The cover letter should provide a brief introduction of the manuscript and the key findings, as well as any other information that is necessary for the editor to understand the importance and relevance of the manuscript. The letter should be no more than one page in length.

Review Examples of Cover Letters

It can be helpful to review examples of cover letters for journal submissions to get an idea of the style, tone, and content that is appropriate. You can search for examples online or ask colleagues who have submitted manuscripts for publication for their advice. When reviewing examples, pay attention to the language used, the level of detail provided, and the overall organization and structure of the letter. This can help you craft a cover letter that is professional, informative, and effective.

Cover Letter Template for a Journal Article Submission

A cover letter is an important component of manuscript submission for publication in a journal. Using a template can help ensure that your cover letter includes all the necessary information and follows the proper format. Here is a guide to creating a cover letter template for a journal article submission.

The header should include your contact information, including your name, affiliation, and contact details (address, phone number, and email address), the date of submission, and the name and address of the journal.

Opening Paragraph

The opening paragraph should provide a brief introduction to the manuscript and its key findings. This paragraph should also mention the purpose of the manuscript and why it is relevant to the journal’s readership. You may also want to mention any previous correspondence or contact with the journal.

Body Paragraphs

The body of the cover letter should include several paragraphs that provide more detail about the manuscript. This may include a summary of the methods used, key results and findings, and implications for future research. You may also want to mention any notable limitations or challenges encountered during the research process.

It is also important to address any specific requirements or requests from the journal, such as a particular format for tables or figures, or specific information to be included in the manuscript. You should also mention any funding sources or conflicts of interest that may be relevant.

Closing Paragraph

The closing paragraph should reiterate the significance of the manuscript and its contribution to the field. You may also want to mention any potential reviewers for the manuscript or suggest reviewers who would be appropriate. Finally, you should include a polite and professional closing, such as “Sincerely” or “Best regards”, followed by your name and signature.

Common Expressions for Cover Letters

When writing a cover letter for journal submission, it’s important to use appropriate and professional language. Here are some common expressions that can be used in cover letters:

“We are pleased to submit our manuscript…”

“The research reported in this manuscript addresses a significant gap in the literature…”

“We believe this manuscript will be of interest to your readership because…”

“Our findings have important implications for future research in this field.”

“We would like to thank the reviewers and editors for their time and consideration.”

“We look forward to hearing from you regarding the status of our manuscript.”

“Thank you for your time and consideration.”

These expressions can be used to convey important information in a professional and concise manner. When using these expressions, it’s important to tailor them to the specific journal and to make sure they are appropriate for the content of your cover letter.

Journal Submission Tips and Hacks from the Experts

Submitting a journal article can be a challenging and sometimes frustrating process. However, by following some tips and hacks from the experts, you can increase your chances of success. Here are some tips and hacks to help you submit your article to a journal:

Choose the Right Journal

Before submitting your article, make sure you choose the right journal. Consider factors such as the journal’s scope, readership, and impact factor. Make sure your article fits with the journal’s focus and aims.

Read the Guidelines

Read the journal’s submission guidelines carefully and follow them closely. Pay attention to formatting, length, and other requirements. Failure to follow the guidelines could result in your article being rejected without review.

Get Feedback

Before submitting your article, get feedback from colleagues or mentors. Ask them to read your manuscript and provide constructive criticism. This can help you identify potential weaknesses and improve the quality of your article.

Write a Strong Abstract

Your abstract is often the first thing that editors and reviewers will read. Make sure it is clear, concise, and provides a compelling summary of your article. Highlight the key findings and implications of your research.

Use Clear and Concise Language

Use clear and concise language when writing your article. Avoid jargon, technical terms, and complex language that could be difficult for readers to understand. Write in a way that is accessible to a broad audience.

Address Reviewer Comments

If your article is rejected or requires revisions, make sure you carefully address all reviewer comments. Be thorough and professional in your responses. This can increase your chances of acceptance in future rounds of review.

Keep Records

Keep records of all correspondence with the journal, including submission dates, reviewer comments, and decisions. This can help you stay organized and keep track of the progress of your article.

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