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Business Plan for Software Company

Written by Dave Lavinsky

how to start a software company

Software Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their software companies.

If you’re unfamiliar with creating a software company business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a software company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Software Company Business Plan?

A business plan provides a snapshot of your software company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Software Company

If you’re looking to start a software company or grow your existing software company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your software company to improve your chances of success. Your software company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Software Companies

With regards to funding, the main sources of funding for a software company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for software companies.

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How to write a business plan for a software company.

If you want to start a software company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your software company business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of software company you are running and the status. For example, are you a startup, do you have a software company that you would like to grow, or are you operating a chain of software companies?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the software company industry.
  • Discuss the type of software company you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of software company you are operating.

For example, you might specialize in one of the following types of software companies:

  • Open source: An open source software company is one that produces a code base that is free for any entity that desires to use it. The value of this structure is found in the auxiliary services and customizations that are provided to clients. Examples of highly-profitable open source software companies include Linux and Red Hat.
  • Client-specific: As cloud computing continues to grow in popularity, more companies look to specific software programs to drive their businesses further into high-growth positions. Examples of client-specific software companies include Oracle and SAP.
  • Programming services: Software companies that provide programming are essential to the tech industry. Examples include Microsoft and ADP, well-known giant software companies.
  • System services: Software companies have become highly successful, as they’ve perfected the art of creating systems for personal computers and the growing field of tablets and other personal devices. Examples of software companies that focus on systems include Intuit and Adobe.

In addition to explaining the type of software company business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of software programs created, the number of specialized SaaS services created, or reaching X number of clients served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the software company industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the software company industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your software company business plan:

  • How big is the software company industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your software company business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your software company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: start-up tech companies, companies in need of CRM software, research and development companies, and cloud-computing corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of software company business you operate. Clearly, start-up tech companies would respond to different marketing promotions than major cloud-computing corporations, for example.

Try to break out your target customers in terms of their demographic and industry profiles. With regard to demographics, include a discussion of the locations, type of services or programming needed and revenue potential of the client companies you seek to serve.

Psychographic profiles explain the wants and needs of your target clients within the companies you will target. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other software company businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes generic software outlets, private individual providers, and computer servicing companies.You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of software company are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for the customized software?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer bundled pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a software company business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of software company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide open source programming, SaaS products, or software to support Microsoft systems?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your software company. Document where your company is situated and mention how the site will impact your success. For example, is your software company located in a professional technology park, a standalone building or is it purely online? , Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your software company marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Quarterly press releases to industry-wide interest groups
  • Engage in social media mining and marketing
  • Offer informative blogs; become a speaker in seminars
  • Create a strong presence at tech trade shows and conferences
  • Give expert opinions on tech social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your software company, including meeting with clients, planning new software development, training personnel, and running administrative services.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your Xth contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your software company business to a new city.

Management Team

To demonstrate your software company’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing a software company. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a software company or successfully running a small technology development firm.

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Financial plan.

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you introduce a new software program on a yearly basis, or will you customize software for return clients? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your software company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a software company:

  • Cost of computer and software equipment
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, furnishings and office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include the patents you own on software programs or a list of clients on monthly retainers.

Writing a business plan for your software company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the software company industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful software company.

Software Company Business Plan FAQs

What is the easiest way to complete my software company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your software company business plan.

How Do You Start a Software Company Business?

Starting a Software Company business is easy with these 14 steps:

  • Choose the Name for Your Software Company Business
  • Create Your Software Company Business Plan
  • Choose the Legal Structure for Your Software Company Business
  • Secure Startup Funding for Your Software Company Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Software Company Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Software Company Business
  • Buy or Lease the Right Software Company Business Equipment
  • Develop Your Software Company Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Software Company Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

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Software Company Business Plan

software development business plan examples

High margins, low startup costs, global reach, and a recurring revenue model make starting a software company a lucrative and rewarding profession.

Need help writing a business plan for your software company? You’re at the right place. Our software company business plan template will help you get started.

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  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Software Company Business Plan?

Writing a software company business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the software company services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of software company you run and the name of it. You may specialize in one of the following software company businesses:

  • Enterprise software companies
  • SaaS companies
  • Mobile app development companies
  • Web development companies
  • Cybersecurity companies
  • HealthTech companies
  • Describe the legal structure of your software company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established software company, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your internet software company business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your products & services:

Mention the software company products or services your business will offer. This list may include:

  • Custom Software Development
  • Commercial Off-the-Shelf (COTS) Software
  • Software as a Service (SaaS)
  • Software Development Tools
  • Software Consulting
  • Software Maintenance and Support
  • Software Testing and Quality Assurance
  • Training and Documentation

Industry focus:

Quality measures, additional services.

In short, this section of your software company plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your software company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your software company, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, software & tools:.

Include the list of software & tools required for a software company, such as cloud services & infrastructure, project management tools, Version Control Systems, collaboration & communication tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your software company’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your software company services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your software company business plan should only include relevant and important information supporting your plan’s main content.

This sample software company business plan will provide an idea for writing a successful software company plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our software company business plan pdf .

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Frequently asked questions, why do you need a software company business plan.

A business plan is an essential tool for anyone looking to start or run a successful software company business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your software company.

How to get funding for your software company?

There are several ways to get funding for your software company, but self-funding is one of the most efficient and speedy funding options. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your software company?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your software company business plan and outline your vision as you have in your mind.

What is the easiest way to write your software company business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any software company business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a software company business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my software company business plan?

The level of detail of the financial projections of your software company may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a software company business plan include?

The following are the key components your software company business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

Can a good software company business plan help me secure funding?

Indeed. A well-crafted software company will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a software company business plan?

Marketing strategy is a key component of your software company business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

software development business plan examples

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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A Sample Software Development Business Plan Template

Are you about starting a software development company? If YES, here is a complete sample software development business plan template & feasibility report you can use for FREE . A software development company is where software is not only developed but distributed for different purposes such as instructional, learning, calculation, entertainment, and assessment purposes.

Before one can start a software company, there are basic things that one needs such as a knowledge of programming, technical support skills, the necessary experience at managing a company and funds. However, before starting a software development business, it would be best to conduct a thorough market research of the industry

1. Industry Overview

The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensible one, especially as software form the basis of modern gadgets and devices.

Between 2011 and 2016, this industry has been dynamic in growth, especially as there has been increasing demand from businesses and consumers, with more people spending their discretionary income on products such as video games.

The industry is being said to generate $205 billion and has a projected annual income of 3% from 2011 to 2016. There are more than 8,500 software development businesses in the united states of America that employs more than 455,000 people.

Globally as at 2013, according to Gartner, the software revenue was $407.3 billion which was a 4.8% increase from the #388.5 billion registered in 2012. The industry according to Forrester was projected to be the fastest growing in 2014 with a growth pegged at 7.1%.

The software development industry has room for growth as there is considerable demand in this industry with more businesses adopting software programs that will allow for improved efficiency and lower operating costs; this was so as to look for ways to not be affected by the economic downturn.

Cloud computing capabilities have created several advances for companies who have realized the positive effect of virtual offices and the savings implications for the company. This technology has helped companies to not only reduce overhead but increase productivity as well.

Another plus for companies are virtualizations which not only allow them to eliminate several server farms but has made IT infrastructure more economical and flexible while slashing operating costs.

There are moderate barriers for new businesses that wish to enter this industry; however, certain product segments have a higher barrier than others. One common thing in this industry is patents which serve as a means of limiting competition, even though some companies willingly license their patented technology.

2. Executive Summary

Doodle Tech Inc. is a leading software development business that is based in Market Street, Suite 800, San Francisco – California, USA. We are in business to develop software for general purposes and for specific purposes to our various clients. We have in place training services and we also offer technical support in line with our business.

Our location is very strategic in the sense that we are close to manufacturing firms as well as technology giants and other big businesses here in California that will ensure that we have an edge over other software companies in other parts of California.

We are in business to not only make profit but to also compete favorably against other software development companies in the industry and attain our vision of being the preferred software development company for clients all over the United States of America.

We intend to ensure that we demonstrate fair business ethics in every point of our business. We hold ourselves accountable for our high standards and ensure that all our employees are not only attuned to but display this standards at all times in order to positively promote the company.

As a result of this, we are willing to go the extra mile by putting in structures, processes and planes in place to ensure that we get the best professionals who not only have the expertise but are also competent and know how to take our company from where we are to where we intend to be.

Our employees have welfare packages that are currently amongst the best in the whole industry amongst similar start-ups such as ours. We have also provided a conducive environment for all our employees in order to ensure that they remain productive at all times in order to improve the bottom line of the company.

We offer excellent customer services that have been known to retain a high number of our clients. All our customer service executives have been trained to know how to respond to customers and are also updated as regards the industry trends in order to ensure that reliable information is passed to our clients.

Finally, the expertise of both our owners, Jack Taylor and Christopher Warden in software development and business management is a great plus as both are not only Harvard graduates but also have more than 30 years of combined experience that will ensure that Doodle Tech Inc. attains its goals and objectives in time.

3. Our Products and Services

Doodle Tech Inc. intends to deal in several services whilst also generating revenue that would boost our bottom line tremendously. These several services will be added to our core service and should keep us favorably disposed to compete against our competitors.

We however intend to ensure that all our multiple sources of income which include training and technical support are in line with what is obtainable in the industry and accordingly to the laws of the United States of America. Therefore some of the services and products we will engage in are;

  • Developing of software according to clients’ specifications
  • Sale of software
  • Offering of subscriptions for our software
  • Charging of license fees for our software
  • Charging by transaction
  • Advertisements on our software
  • Training services
  • Technical support

4. Our Mission and Vision Statement

  • Our vision at Doodle Tech Inc. is to be distinct from other software development companies by creating software that suits the diverse needs of our end users, and to be the preferred software firm for users in the United States of America.
  • In order to achieve our vision, we have on hand the best software developers that will ensure that we attain our goal of being the preferred software company and in meeting all the diverse software needs of our customers here in the United States of America.

Our Business Structure

We know how important it is to have the right business structure for our software development company as getting it right from the start will eliminate most hitches that will crop up relating to our structure during the course of running the business. For this purpose, we intend to hire only competent and professionals in the available positions in our company.

Due also to the fact that we intend to run a wide range of services, we intend to ensure that we employ those that are capable of filling in these different positions. All our employees are those who understand the industry well and who are attuned with our vision and are committed to ensuring that we attain these goals and objectives.

We are also prepared to ensure that our workers are well paid and have welfare packages that are the best in similar categories across start-ups such as ours in the industry. We will also ensure that the working environment is not only conducive but is one that will enhance their skills and make them more productive.

Below is the intended business structure for Doodle Tech Inc.;

Chief Executive Officer

Software Development Manager

Business Development Manager

Human Resources and Admin Manager

Customer Service Executives

Marketing Executives

Security Guard

5. Job Roles and Responsibilities

  • Develop overall policies that would provide the right direction for the company
  • Ensures that strategies are implemented and weak strategies are removed
  • Meets and negotiate with high powered clients on behalf of the company
  • Ensures that new software is developed and tested for bugs before being released to the public
  • Develops new software for existing software so that clients can upgrade without running into hitches
  • Carries out constant tests on software released to find out weak points and work on it.
  • Researches on new businesses that will generate more revenue for the company
  • Reviews company’s current products and services and decides how to make them better
  • Works with the software development manager to give feedback on what the market trends are
  • Prepares the budget on behalf of the firm and liaises with the owners to ensure that budget is reviewed and correctly implemented
  • Prepares all the financial information and statement on behalf of the firm
  • Ensures that tax is prepared and filed correctly to the correct authorities
  • Ensures that the company’s books balances with that of the bank at the end of every month and accounting period
  • Ensures that the right employees are recruited on behalf of the company
  • Carries out orientation and ensures that employees are assigned the right tasks for their responsibilities
  • Ensures that all the administrative functions of the company are performed smoothly without any hitches
  • Ensures that all customers enquiries as well as complaints are well attended to and promptly resolved
  • Keeps an accurate customer database on behalf of the company and ensures that it is regularly updated
  • Carries out other duties as determined by the human resources and admin manager
  • Conducts a marketing research on the software development industry to identify new markets for Doodle Tech Inc.
  • Drafts strategies and reviews weak strategies to ensure that ineffective ones are removed
  • Conducts direct marketing on behalf of the firm
  • Meets and negotiates with high level clients on behalf of the firm
  • Ensures that the premises and all the properties are secured after work hours by conducting patrols
  • Monitors the surveillance cameras in line with securing people and property of Doodle Tech Inc.
  • Keeps updated about the security information in the locality and pass along important security tips to staff
  • Ensures that the premises is kept clean before work resumes
  • Keeps the staff and guest conveniences clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as directed by the admin manager

6. SWOT Analysis

In order to determine if we were engaging in the right concept for our business, we hired the services of brand consultants who were not only reputable but the best here in San Francisco – California to let us know if it was worthwhile going into the business now.

The business consultants took a deep look at our strengths, weaknesses, opportunities and threats to allow the know what we were likely to face starting and running our business here in San Francisco – California, and in the United States of America as a whole. The results of the SWOT analysis that was conducted on our behalf are as follows;

Our strengths are numerous and lie in the fact that we have the right business structure that will ensure that we conquer this industry. Our software developers are the best there is and have the expertise and experience to enable us attain our goals and objectives.

We are also involved in ensuring that our software pass through quality process, reason we have external testers who run several tests on any of our software before it is released. Finally, our owners have the necessary experience that would make our being at the top a piece of cake, as both have more than 30 years experience in the software industry both as developers and in managerial positions.

There are few weaknesses that we identified for Doodle Tech Inc. and they include the fact that we were going to develop software that were not really different from what our competitors were offering. Also, there is the other fact that we are located in an area where there are other software companies, making our location a bit saturated.

We are however confident that we would be able to battle whatever weaknesses might crop up during the course of running or starting the business.

  • Opportunities

There are so many opportunities available to us as there are new market segments that we have identified which would likely generate money for us. There are so many strategic alliances which we would engage in so as to have a foot into other target markets and generate more revenue for our bottom line.

We also have the opportunity of moving into the international market as our software is such that has no boundary limits. Finally, we would fully tap into the internet in order to promote and increase awareness for our brand.

Threats are external factors that cannot be controlled by a business; however any serious business should not only be prepared for threats but also have ways by which these threats will not be allowed to totally affect the business.

Some of the threats we would likely face at Doodle Tech Inc. are; the arrival of a new competitor into our location, engaging in price wars with competitors, dealing with government policies that might have an effect on our industry. We are fully prepared for any threats we are likely to face, as we have strategies on ground to battle such threats.

7. MARKET ANALYSIS

  • Market Trends

The trend in the software industry is that most software firms or companies are located in clusters in identifiable locations. This is due to certain facts such as these companies wanting to be close for competitive and industry purposes and also most software companies depend on one another to be able to carry out certain functions or complete certain specific tasks for clients.

This does not however mean that there aren’t software companies in other locations or that software companies in these other locations cant still get jobs done. To however remain relevant, software companies must always remain innovative and unique in their offerings and services. Another trend with software companies is in its publicity and promotion activities.

To be able to attract the much needed awareness and also attract clients that would pay money for the firms’ products, software companies have engaged in strong promotional activities either by hiring brand consultants or getting an in-house team or deploying both methods to draft the strategies that would enable it be recognized in the industry. Intense promotional activities will also help in getting a huge share of the market.

Lastly, software cannot work without any device and so goes hand in hand with new or existing technology; which is why most software companies try to partner with technology firms so as to create new software or upgrade existing software for these firms. This goes to show that software industry is dependent on the technology and manufacturing industry in order to survive or thrive.

8. Our Target Market

Almost everyone makes use of software and have either bought directly from the developers or indirectly via owning a device. This means that the target market for any software development company is wide. We however have mapped out a strategy that would allow us gain a vital share of the target market.

One of our first strategies is in conducting a thorough market research that would enable us understand the market we are to go into and know what they expect from us and what our obligations are towards them. The result of the market research of the market research showed that we were in business to develop software or offer other kinds of related services to the following people;

  • Corporate organizations
  • entertainment industry
  • Educational institutions
  • Accounting firms
  • Financial institutions
  • Small businesses
  • Agricultural sector
  • Military and defense sector
  • Other software companies

Our competitive advantage

Just like any other business that is established to make profit, we hope to be able to compete favorably against our competitors in the same industry. Our vision is to be the preferred software development company for our clients all over the United States of America and to achieve this, we intend to come up with competitive strategies that would enable us attain our goals and objectives.

We intend to ensure that the software developed for general purposes will come in different categories that will be convenient for all our users.

We have assembled a high team of software developers as well as management team who are not only highly experienced and who understand how to handle a start-up and make it become a force to be reckoned with nationally. Our staffs are also attuned to our core values and principles and understand the importance of projecting the image of the company positively to our customers – potential and existing.

Another competitive advantage that we have to our favor is our excellent customer service culture which is already resounding across the industry as one of the best of start-ups of our size. Our customer executives are highly trained and are always updated on industry trends so as to be able to give our customers the correct information at all times.

Finally, because we know how important it is for our employees to be happy always, we are committed to treating them right. Our management team has a stake in the company’s profits and our lower cadre employees have incentives built into their welfare packages. All this is to enable our employees remain happy and productive.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Doodle Tech Inc. just like any other business has been established with the aim of generating revenue and making profit in the technology and software industry, and we are going to ensure that we make software that will help us accomplish this purpose, as well as engage in other services as well.

Doodle Tech Inc. therefore intends to generate income by engaging in the following services;

10. Sales Forecast

The software industry has come to stay and can only keep evolving into something bigger and stronger, as there will always be gadgets, devices and templates that would require the use of a new software or an upgrade.

Our strategic location in San Francisco – California has afforded us the opportunity to be close to many technological giants and businesses and this will see us generating and meeting our set revenue in no time, thereby growing our business tremendously.

After conducting a thorough analysis on the software industry and analyzing our chances in the industry, we were able to come up with a sales forecast that has shown strong positives in how we are likely to far in the market.

The sales projections were based on several assumptions and facts garnered across similar start-ups in the industry and across the United States of America as a whole. Therefore, the sales projection that Doodle Tech Inc. conducted to analyze its chances are as follows;

  • First Fiscal Year-: $400,000
  • Second Fiscal Year-: $800,000
  • Third Fiscal Year-: $1,600,000

N.B : The above sales projections were done based on major assumptions that some factors that were used in making these assumptions would remain the same. However, should there be any change either positively or negatively, it would likely increase or decrease the above figures.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because it is not only a way to generate revenue for a business; it is also a way of garnering publicity to attract new customers whilst retaining the old ones. Every business no matter its level or life cycle of needs marketing in order to thrive, which is why any entrepreneur or business person starting or running a business usually sets money aside for marketing.

Asides creating funds for marketing, it is also important to ensure that effective strategies are created. Creating effective marketing strategies are essential as they would ensure that the funds are channeled the right way. In marketing Doodle Tech Inc., we would ensure that we leverage on all conventional and unconventional means of making sure that our brand and products are marketed to all our existing and potential customers.

We would conduct a market survey that would allow us understand the right strategies to draft and how effective they would be depending on the target market. To conduct a thorough market survey, we would make use of accurate available data so that we would be effectively able to compete with all our competitors all over the United States of America.

We also intend to hire a reputable marketing consultant who should be able to draft the right marketing strategies that would allow Doodle Tech Inc. penetrate the market. Also, our marketing team would be empowered in ensuring that the marketing strategies created are in tune with our corporate goals and objectives as a business.

Therefore, the following are the marketing strategies we hope to adopt at Doodle Tech Inc. in order to sell our products and services;

  • Ensure that we introduce our software development business by sending out introductory letters to technology and manufacturing companies as well as other big software companies and other stakeholders in the industry.
  • Network with other software companies by attending software developer conferences
  • Advertise our software development business in local newspapers, technology related magazines, and in local radio and television stations
  • Ensure that Doodle Tech Inc. is listed in online and offline directories
  • Engage in direct marketing and sales
  • Ensure that we are actively involved in forums and blogs in marketing our company

11. Publicity and Advertising Strategy

Carrying out the right publicity and advertisement for our software development business is very essential as it is not enough to just penetrate the market and also create awareness, but to ensure that the strategy will result in Doodle Tech Inc.’s products becoming generic terms for similar products in the same category.

Due to this vision, we have hired a reputable publicity consultant who has the industry knowledge and expertise and who will help in ensuring that our company gets to the top by drafting out strategies that are in line with the core policies of the company and will boost our brand and allow us compete favorably against our competitors.

Below are some of the platforms we intend to leverage on in order to promote Doodle Tech Inc.;

  • Develop a free version of our software and give users an opportunity to upgrade at a cost
  • Leverage on relevant social media platforms such as Facebook, Twitter, and LinkedIn. Google Hangout and other developers’ forum in order to create awareness about Doodle Tech Inc.
  • Engage in pay per click advertisement on popular software development forums
  • Create contests on social media and via our website to generate more publicity
  • Distribute our handbills and fliers in strategic locations
  • Install our flexi banners in conspicuous and strategic locations all over San Francisco

12. Our Pricing Strategy

Determining the right price for our various software’s will depend on a number of factors, such as how much the market will willingly pay for such software, how much that category of software is being charged for by competitors, and how unique the software is. Other factors that will determine the prices are if we intend to charge a licensing fee for our software, or enable a pay per transaction or a subscription that is time-limited for the end user.

In view of all the above based factors, we will offer our software at prices that are at the prevailing market conditions. However, because this is a competitive market, we will however lower our prices in the first two months of business so as to attract more customers to our business, and also increase the awareness for our products.

  • Payment Options

Doodle Tech Inc. realizes that due to improving technology, customers now have different payment options that they can use in paying for services; and so we have different payment policy that is intended to suit all our different customers and their diverse needs.

The payment options we have for our clients are;

  • Cash payment
  • Payment via check
  • Payment via online payment portal
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card

The above payment platforms were carefully chosen for us by our bank and we have been told that our customers will not experience any hitches or inconvenience whilst using the above platforms.

13. Startup Expenditure (Budget)

Even though some of the equipment that can be used to start and run a software development company can be gotten for fairly used, thereby lowering the costs of start-up, it will however be vital to stress that setting up a standard software development company would require the equipment used to be standard so as to be able to withstand the heavy workload that it might have to carry out.

Also, the bulk of capital in these circumstances usually goes to paying workers and utility bills that the business will incur during the course of its operation. Therefore, the key areas where we intend to spend our start-up capital on are;

  • Total fee for registering Doodle Tech Inc. in the United States of America – $750
  • Licenses, permits as well as accounting software – $1250
  • Insurance policy (general liability, workers’ compensation) – $2,000
  • Leasing and renovating of a facility for use for at least a year – $20,000
  • Cost of hiring a business consultant – $2,000
  • Operational cost for the first 3 months (salaries of employees and payment of bills) – $200,000
  • Other start-up expenses which includes (windows hosting, Linux hosting, bug tracking, graphics design, software subscription and cable broadband) – $15,000
  • Marketing promotion expenses (general marketing expenses and promotion activities for grand opening ceremony) – $5,000
  • Administrative expenses (stationeries, phone, computers, printers, furniture business cards, office supplies, and stamps)  – $10,000
  • Cost of purchasing an official vehicle – $30,000
  • Cost of launching a website – $1,000
  • Cost of throwing a grand opening party – $5,000
  • Miscellaneous – $8,000

From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco – California. IT should be noted the bulk of the capital (90%) went towards payment of salaries for employees for a period of three months.

Generating Funding / Startup Capital for Doodle Tech Inc. Business

Doodle Tech Inc. is a business owned by two geeks and businessmen, Jack Taylor and Christopher Warden. We realize our financing is important for our company if we intend to successfully start, run and become a force to be reckoned with in the industry.

We are however going to be careful in where we source for money so as not to lose a part of our company or get locked in repaying a loan that might hinder the progress of our company. This is why we have decided to limit our sources for income to just 5 sources; The following are sources where we intend to get our start-up capital from;

  • Generate part capital from our personal savings and sale of stocks
  • Get soft loans from family members and friends
  • Apply for research grants at the state and federal level
  • Source for part capital from online crowdfunding sites like kick starter
  • Apply for loan from commercial bank

N.B: from our personal savings and the sale of some of our stocks, we were able to generate the sum of $30,000. The soft loans from our family members and friends amounted to $20,000. We applied for a grant of $50,000 at the state level and have been considered.

We were able to generate the sum of $70,000 from sourcing for funds from kick starter, and we are at the final stages of getting our loan of $130,000 approved for us by the bank. All the necessary documents have been signed and we have been assured by our banker that the amount will soon be credited to our account within two weeks.

14. Sustainability and Expansion Strategy

Doodle Tech Inc. is established with the aim of making profit and competing amongst others here in the software industry. We are however concerned about the future of our company and so we intend to ensure that we deploy sustainability and expansion strategies so as to keep our business running for a long time.

One of the sustainability strategies which we intend to deploy is in having the right business structure on ground. This we intend to do by hiring competent and professional employees to handle the various tasks that we will assign to them.

We will employ those who understand what businesses such as ours will need to thrive in the industry and the know-how to ensure that we attain our desired goals and objectives. Our employees will not only be well paid and have attractive incentives, they will also continually be trained so that their skills would be enhanced thereby increasing productivity for the company.

We would draft effective publicity and promotional strategies that would ensure that the awareness for our brand and its products are increased to potential and even existing customers. Our promotional efforts will be geared into ensuring that our brand is positively communicated to even our rivals in the industry.

Most of our publicity strategies would be geared towards the millenials by throwing up contests especially on social media as these have the potential to ensure that awareness about our brand is effectively spread even to the baby boomers.

Finally, we take our customers very seriously and to this effect we intend to ensure that we have effective customer service programs which will see our loyal customers getting incentives.

We also would ensure that we attend to all customer enquiries whilst also making sure that all their complaints are resolved speedily depending on the problem. We know that if we carry out these strategies effectively, we would not only push forth our brand but also sustain our business whilst also expanding it at our own pace.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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Software Business Plan Template

Written by Dave Lavinsky

Software Company Business Plan

You’ve come to the right place to create your Software Company business plan.

We have helped over 1,000 entrepreneurs and business owners create software business plans and many have used them to start or grow their software companies.

Below is a software business plan template to help you create each section of your own Software Company business plan.

Executive Summary

Business overview.

SimpleBooks Inc. is a new accounting software company located in Seattle, Washington. We produce an accounting product that helps small and medium-sized businesses with all of their accounting tasks. Some of these features we provide in our software include bookkeeping, tracking cash flow, reconciling bank accounts, and creating/managing financial reports.

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. He created this software based on the complaints that his wife had of the accounting software she was using. He initially created the software to help his wife’s business but decided to expand the product and sell it to other local small and medium-sized businesses with similar accounting needs.

Product Offering

SimpleBooks Inc. produces accounting software that helps small and medium-sized businesses with all their accounting needs. We offer an extensive list of features, including the following:

  • Bookkeeping
  • Reconciling bank accounts
  • Cash flow tracking and management
  • Accounts receivable
  • Income and expenses tracking
  • Invoice and payment processing
  • Mileage tracking
  • Receipt capture
  • Bill management
  • Tax deductions
  • Inventory management
  • Employee expenses tracking
  • Business analytics
  • Project profitability
  • Time tracking
  • Financial report generation

Customer Focus

SimpleBooks Inc. will primarily target businesses in the Seattle, Washington area. The software is designed for smaller businesses, so most of our clientele will include businesses with less than 500 employees.

Management Team

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. He has substantial experience creating software for large companies and has been very successful in his career. He initially built the company’s accounting software to help his wife’s business, but decided to expand the product and sell it to other small businesses in the area.

Success Factors

SimpleBooks Inc. will be able to achieve success by offering the following competitive advantages:

  • Edward Jameson has been extremely successful working in the software industry and will be able to use experience to create the best products for our target market.
  • Edward knows many of the local leaders, business managers, and other influencers within Seattle, Washington and will use those connections to establish an initial clientbase.
  • SimpleBooks Inc.’s products are designed with small businesses in mind and will be curated to help the particular accounting needs of this target demographic.

Financial Highlights

SimpleBooks Inc. is seeking a total funding of $500,000 of debt capital to launch. The breakout of the funding is below:

  • Office design/build: $100,000
  • Software development: $150,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for SimpleBooks Inc.:

SimpleBooks Inc. Financial Projections

Company Overview

Who is simplebooks inc..

SimpleBooks Inc. is a new accounting software company located in Seattle, Washington. We produce an accounting software product that helps small and medium-sized businesses with all of their accounting tasks. We offer three tiers of features. Our basic tier only offers basic accounting functions while our advanced tier offers an extensive list of features for larger and more complex businesses. Some of these features include bookkeeping, tracking cash flow, reconciling bank accounts, and creating/managing financial reports.

  SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. His wife is an accountant who was very unhappy with other accounting software products. Other accounting software can be overwhelming to use, unintuitive, and are geared toward large organizations and enterprises. Edward knew of her complaints and developed an accounting software geared towards her small business. Edward’s wife has been successfully using the software for nearly a year, so Edward is confident that this product can help other small and medium-sized businesses with similar accounting needs.

SimpleBooks Inc.’s History

After developing the software for his wife’s company, Edward Jameson did a thorough market analysis to see how well his software would do if he sold it to other local small businesses. Once his market analysis was complete, Edward incorporated SimpleBooks Inc. as an S corporation.

Since incorporation, the company has achieved the following milestones:

  • Located a potential office space and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Determined equipment and necessary supplies
  • Began recruiting key employees

SimpleBooks Inc.’s Services

SimpleBooks Inc. produces accounting software that helps small and medium-sized businesses with all their accounting needs. Clients interested in our software can purchase one of three plans: basic, intermediate, or advanced. Our most basic plan will offer just the essential bookkeeping and accounting functions that most businesses need and only allow up to three users per account. Our intermediate plan will offer more features and allow up to seven users per account. Our most advanced plan will offer an extensive suite of accounting features and allow up to twenty users per account. All plans are charged on a monthly basis, with our basic plan being the cheapest option and advanced option being the most expensive.

Some of the functions and features included in our software products include:

Industry Analysis

According to market research, the global software industry is expected to grow substantially over the next five years. Nearly every business uses some form of software to automate its processes and increase efficiency and accuracy. Therefore, demand remains high and the industry continues to grow and expand.

Business software includes project management software, communication software, customer relationship management software, and accounting software. Accounting software is particularly popular as it significantly improves accuracy and efficiency when handling all things related to accounting. Good accounting software can help a business keep detailed tracking of all its finances, and prevent a business from bleeding money or losing track of funds.

Business software companies can succeed by providing competitive features, multiple plans and products, and keeping their products affordable. They will also succeed if they can make products that work for both small businesses and large enterprises. A company that can provide this type of software will remain competitive in the global market and see rising demand from its clientele.

Customer Analysis

Demographic profile of target market.

SimpleBooks Inc. will primarily target businesses in the Seattle, Washington area. The software is designed for smaller businesses, so most of our clientele will include solopreneurs, small businesses, and medium businesses with less than 500 employees. We hope to eventually branch out and serve clients located beyond the Seattle area.

Customer Segmentation

SimpleBooks Inc. will primarily target the following customer profiles:

  • Solopreneurs
  • Small businesses
  • Medium-sized businesses

Competitive Analysis

Direct and indirect competitors.

SimpleBooks Inc. will face competition from other companies with similar business profiles. A description of each competitor company is below.

QuickBooks is one of the most popular accounting programs out there. It provides businesses with everything a business needs for its accounting department, including tracking income and expenses, managing cash flow, and helping with taxes. Clients can choose one of four monthly plans depending on the features they need and how large their accounting department is. Plans are charged on a monthly basis and include quick and helpful support and app integration.

Xero is a powerful accounting software for companies of all sizes. Clients who have Xero can pay bills, manage payroll, claim expenses, send invoices, and track inventory. They offer three tiers to choose from, including a very affordable basic plan and other plans that offer extensive features. They also provide specialized features for small businesses and for businesses in particular industries.

Freshbooks is a popular accounting software with businesses of all sizes in mind. They offer numerous features that vary depending on if you are a freelancer, a business with contractors, or a business with employees. Some of these features include managing expenses and receipts, tracking mileage and time, invoicing, and generating financial reports. They offer three tiers of plans but also create custom plans for businesses with complex and unique accounting needs.

Competitive Advantage

SimpleBooks Inc. will be able to offer the following advantages over the competition:

  • Management: Edward Jameson has been extremely successful working in the software industry and will be able to use his previous experience to create the best products and experience for his clients. His unique qualifications will serve customers in a much more sophisticated manner than SimpleBooks Inc.’s competitors.
  • Relationships: Edward knows many of the local leaders, business managers, and other influencers within Seattle, Washington. With his 10 years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.
  • Small business focus: While our competitors do offer features for small and medium sized businesses, their products are designed with large enterprises in mind. This can make their products feel overwhelming and unintuitive. SimpleBooks Inc.’s products are designed specifically for small and medium businesses with fewer than 500 employees.

Marketing Plan

Brand & value proposition.

SimpleBooks Inc. will offer a unique value proposition to its clientele:

  • Service built on long-term relationships
  • A focus on helping small businesses succeed
  • Affordable pricing
  • Excellent customer service

Promotions Strategy

The marketing strategy for SimpleBooks Inc. is as follows:

Referral Marketing

SimpleBooks Inc. will invest heavily in a social media advertising campaign. Edward will create the company’s social media accounts and invest in ads on all social media platforms. He will use targeted marketing to appeal to the target demographics.

Social Media SimpleBooks Inc. will invest heavily in a social media advertising campaign. Edward will create the company’s social media accounts and invest in ads on all social media platforms. He will use targeted marketing to appeal to the target demographics.

Website/SEO

SimpleBooks Inc. will invest in developing a professional website that displays all of the features of our accounting software. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail

SimpleBooks Inc. will blanket businesses with direct mail pieces. These pieces will provide general information on SimpleBooks Inc., offer discounts, and/or provide other incentives for companies to try out our accounting software.

SimpleBooks Inc.’s pricing will be on par with competitors so clients feel they receive great value when purchasing our software.

Operations Plan

The following will be the operations plan for SimpleBooks Inc.: Operation Functions:

  • Edward Jameson will be the Owner and CEO of the company. He will oversee all the operations and executive functions of the company. In the beginning, he will also provide customer support and development support until he hires several other developers and customer support professionals.
  • Edward will employ an experienced assistant to help with various administrative duties around the office.
  • Edward will also hire several developers to develop, improve, and maintain the company’s software products.
  • Edward will also hire a solid sales team to sell our products to potential clients. As the company grows, he will also hire a team that is solely dedicated to customer service.

Milestones:

SimpleBooks Inc. will have the following milestones completed in the next six months.

  • 5/2023 – Finalize lease agreement
  • 6/2023 – Design and build out SimpleBooks Inc.
  • 7/2023 – Hire and train initial staff
  • 8/2023 – Kickoff of promotional campaign
  • 9/2023 – Launch SimpleBooks Inc.
  • 10/2023 – Reach break-even

SimpleBooks Inc. is founded by Edward Jameson, who has been a developer for 20 years. His wife is an accountant who was very unhappy with other accounting software products. Other accounting software can be overwhelming to use, unintuitive, and are geared toward large organizations and enterprises. Edward knew of her complaints and developed an accounting software geared towards her small business. Edward’s wife has been successfully using the software for nearly a year, so Edward is confident that this product can help other small and medium-sized businesses with similar accounting needs.

Financial Plan

Key revenue & costs.

The key revenues for SimpleBooks Inc. will come from the monthly fees that are charged to clients for using the software. There are three tiers that clients can choose from. The option that each client chooses will determine how much revenue the company makes.

The major cost drivers for the company include the lease, salaries, overhead, development costs, and marketing expenses.

Funding Requirements and Use of Funds

SimpleBooks Inc. is seeking a total funding of $500,000 of debt capital to launch. The funding will be dedicated to office design, software development, marketing, and working capital. Specifically, these funds will be used as follows:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number of clients:
  • Annual rent: $30,000

Financial Projections

Income statement, balance sheet, cash flow statement, software company business plan faqs, what is a software company business plan.

A software company business plan is a plan to start and/or grow your software company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Software Company business plan using our Software Company Business Plan Template here .

What are the Main Types of Software Company Businesses?

There are a number of different kinds of software company businesses , some examples include: Open source, Client-specific, Programming services, and System services.

How Do You Get Funding for Your Software Company Business Plan?

Software Company businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Software Company Business?

Starting a software company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Software Company Business Plan - The first step in starting a business is to create a detailed software company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your software company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your software company business is in compliance with local laws.

3. Register Your Software Company Business - Once you have chosen a legal structure, the next step is to register your software company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your software company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Software Company Equipment & Supplies - In order to start your software company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your software company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful software company business:

  • How to Start a Software Company Business

Software Development Business Plan Template & Guidebook

A software developer wanting to launch their own company? Our sample and instruction manual for writing a software development business plan is the ideal response. With the help of our in-depth manual, you'll learn all you need to know about starting and operating a profitable software development company, from market research and financial planning to hiring and supervising your staff. And you can quickly and simply build a professional business plan that will amaze investors and put you on the road to success with our simple-to-use template. Why then wait? Launch your software development company right away to convert your love of coding into a successful business!

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Software Development Business [11 Steps]
  • 10+ Best & Profitable Software Development Business Ideas [2023]
  • 25 Catchy Software Development Business Names:
  • List of the Best Marketing Ideas For Your Software Development Business:

How to Write a Software Development Business Plan in 7 Steps:

1. describe the purpose of your software development business..

The first step to writing your business plan is to describe the purpose of your software development business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a software development business:

At our software development company, our mission is to provide innovative and effective software solutions to our clients in a wide range of industries. We are committed to using the latest technology and techniques to develop custom software applications that meet our clients' unique business needs and goals. We strive to be a trusted partner for our clients, offering them reliable and cost-effective solutions that help them improve their productivity, efficiency, and competitiveness. We are dedicated to delivering exceptional customer service and support, and to providing our clients with the tools they need to succeed in today's dynamic and fast-paced business environment.

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2. Products & Services Offered by Your Software Development Business.

The next step is to outline your products and services for your software development business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your software development business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your software development business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your software development business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

software development business plan examples

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a software development business?

To run a software development business, you'll need a range of equipment and supplies, as well as a few permits. Here's a quick rundown of what you'll need:

  • A physical location for your business, such as a standalone office or a space within an existing building
  • Computers and other equipment for developing and testing software
  • Software development tools and frameworks, such as programming languages and integrated development environments (IDEs)
  • A supply of office supplies and other equipment, such as printers and scanners
  • Depending on your location and the services you offer, you may need to obtain a business license and other permits, such as a permit to operate a software development business.

Overall, running a software development business requires a mix of equipment, supplies, and permits to ensure that you can provide high-quality software solutions to your clients.

5. Management & Organization of Your Software Development Business.

The second part of your software development business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your software development business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Software Development Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a software development business varies based on many different variables, but below are a few different types of startup costs for a software development business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your software development business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your software development business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your software development business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

software development business plan examples

Frequently Asked Questions About Software Development Business Plans:

Why do you need a business plan for a software development business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your software development business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your software development business?)

To build a business plan for your software development business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written software development business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a software development business plan yourself?

Yes, you can write a software development business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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How to Write a Winning Software Company Business Plan + Template

Template

Creating a business plan is essential for any business, but it can be especially helpful for software businesses who want to improve their strategy and raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every software business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Software Business Plan?

A software business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Software Business Plan?

A software business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Software Business Plan

The following are the key components of a successful software business plan:

Executive Summary

The executive summary of a software business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your software company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your software business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your software firm, mention this.

You will also include information about your chosen software business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a software business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the software industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a software business’s customers may include small, medium, and enterprise businesses. Each of these customer segments will have different needs and wants.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or software services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your software business may have:

  • Superior customer service
  • Strong brand recognition
  • Proven track record of success
  • Robust product feature set
  • Well-funded and experienced management team
  • Innovative technology
  • Scalable business model
  • Strategic partnerships or alliances
  • Favorable locations
  • Access to important resources, like talent or capital

Keep in mind that your competitive advantages will change over time as your business grows and as new competitors enter the market. It is important to regularly review and update.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your software business via a mix of these channels.

Operations Plan

This part of your software business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a software business include reaching $X in sales. Other examples include acquiring X number of customers or launching a new product line.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific software industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Software Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Software Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from:

  • Investments

Below is a sample of a projected cash flow statement for a startup software company.

Sample Cash Flow Statement for a Startup Software Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Write a Winning Business Plan for Your Software Company

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your software company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A business plan is a critical document for any new software company. If you are seeking funding, your business plan will be a key component of your pitch to investors .   

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Wish there was a faster, easier way to finish your business plan?

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How to Write a Winning Tech Company Business Plan (+ Template)

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How to write a business plan for your software project.

business plan for a software development company

Programming and launching a software is a great idea as it provides an opportunity to create innovative solutions to problems and generate revenue from those solutions.

It also offers the potential to build a successful business with a long-term, sustainable income.

But, before launching anything, make sure you have a business plan in place.

A business plan is essential for any new project, especially in the software development industry. It provides an outline of the project's goals, resources, and timeline, and helps to identify potential risks and rewards. Having a clear business plan in place can help ensure the success of the project by providing a roadmap for the team to work from.

In short, a good business plan will help ensure the profitability of your software development company .

What are the necessary elements for a business plan for a software project? How should it be arranged? What are the key financial ratios to consider? What are some tips for writing a business plan in the most efficient way possible?

In the lines below, we will address all these questions!

Finally, please note that you don't have to start your business plan from scratch.

You can download our customizable business plan for a software and adapt it to your project.

business plan program

Constructing a business plan for a software project

Do you need to develop a business plan for your software.

Yes, you need to develop a business plan for your software project.

Constructing a sound business plan will empower you to:

  • learn about the software development market
  • understand the industry's cutting-edge developments
  • establish what makes a software development company successful
  • understand clients' software requirements and user needs to develop customized and high-quality software solutions
  • come up with a winning value proposition for your tech firm
  • conduct a competitive analysis
  • find relevant competitive advantages for your software development company
  • find a business model that will drive profitability
  • implement a robust and tactical action plan
  • identify and manage risks specific to a software project, including cybersecurity, project delays, and client satisfaction
  • receive a loan to catalyze your entrepreneurial endeavor

Our team has created a business plan for a software development project that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a software development company?

A business plan contains facts, figures, and indicators. It must be arranged in a manner that is easy to read and understand.

When we built and designed our business plan for a software , we took care to arrange it appropriately.

The business plan has 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

Explore this section to access comprehensive data and insights related to software development companies, enabling you to stay updated with industry trends.

We regularly refresh this section to ensure the data is current.

2. Project Presentation

In the "Project" section, provide details about your software development company, including the services provided, expertise, technology stack, and highlight the unique value proposition for clients.

At the end of this section, provide a brief self-introduction.

Discuss your experience in software development, your expertise in various programming languages and technologies, and your commitment to delivering innovative and reliable software solutions. Highlight your track record of successful projects, your team's technical capabilities, and your dedication to client satisfaction through agile and collaborative development processes.

We've prepared descriptions in advance. You can customize them to match your business idea exactly.

3. Market Research

The next item on the list is the "Market Research" section.

This section describes the target audience for your software business.

It includes a comprehensive analysis of competitors in the software industry and emphasizes your company's expertise and competitive advantages in software solutions.

A tailored SWOT analysis is provided as well.

4. Strategy

In the "Strategy" section, you'll find a comprehensive 3-year development plan, outlining all the necessary initiatives to make your software project highly profitable.

Additionally, this section encompasses a comprehensive marketing plan for a software development company, a strategy to handle risks, and a filled-in Business Model Canvas.

5. Finances

In conclusion, the "Finances" section offers a detailed presentation of the financials and projections for your project.

business plan software development company

How to elaborate the Executive Summary for a software development project?

The Executive Summary can be seen as a condensed overview of the business plan for your software development company.

Make it short and concise, no more than 2 pages. Include only the important stuff.

This is the beginning of your business plan that the bank will see first. It should catch their interest and make them want to read the rest of the plan.

In the Executive Summary of your software project, answer these questions: what services does your software development company provide? who is your target market? are there other software development companies in the industry? what is your budget?

How to do the market analysis for a software development company?

Analyzing the market for your software development company allows you to gain insights into factors such as client needs for software solutions, competition within the software industry, and emerging trends in technology development.

By conducting a comprehensive market study, a software development company can understand client needs, offer innovative software solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased project contracts, and a prominent position in the software development industry.

You'll discover the following in the "Market Research" section of our business plan for a software development company :

  • key insights and trends in the software development industry, including programming languages, development methodologies, and market demand
  • a list of potential market segments for a software development company
  • the competitive analysis
  • the potential competitive advantages for a software development company

business plan software development company

The key points of the business plan for a software development company

What's the business model of a software development company, business model of a software development company.

A software development company's business model revolves around designing, developing, and delivering software solutions to clients. Revenue is generated through project fees or recurring software subscriptions.

The business model focuses on talented software developers, delivering high-quality and customized software solutions, effective marketing to target businesses or individuals in need of software development services, and building strong client relationships based on trust and technical expertise.

Success depends on technical proficiency, delivering software projects on time and within budget, fostering positive client reviews and referrals, and continuously improving software development processes to stay at the forefront of technology advancements and client needs.

Business model vs Business plan

Don't get "business plan" and "business model" mixed up.

A business model describes how a company generates income and operates successfully.

In a business plan, you use a helpful tool called the Business Model Canvas to clearly show how your business operates.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a software development company .

How do you identify the market segments of a software development company?

Segmenting the market for your social network project involves dividing your potential users into different groups based on their interests, demographics, and social networking needs.

These categories may include factors such as professional networking, hobby-based networks, dating platforms, or users seeking specific social networking features or communities (e.g., artists, gamers, fitness enthusiasts).

By segmenting your market, you can offer specialized social networking platforms and experiences that cater to each segment's specific requirements. For example, you might focus on professional networking and create a platform that connects professionals and facilitates career growth and networking opportunities, offer hobby-based social networks for users with specific interests such as art, gaming, or fitness, specialize in dating platforms and provide features and algorithms tailored for matchmaking and connecting potential romantic partners, or focus on specific social networking features or communities to create a niche platform that caters to the needs and preferences of a specific user segment.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique features and benefits of your social network, and provide an engaging and relevant social networking experience that meets the unique needs and preferences of each user segment.

In the business plan for a software development company , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a software development company?

It's evident that you won't be the only software development company in the market. There are numerous competitors offering similar services and innovative solutions.

Your business plan should include a careful examination of your competitors, considering their strengths, weaknesses, and defining features.

Recognize their weaknesses (such as outdated programming languages, lack of quality assurance processes, or poor project management).

Why is it important to address these aspects? Because these weaknesses can impact the success of software development companies.

By focusing on these areas, you can offer innovative software solutions, provide efficient development processes and project management, and deliver excellent customer support, positioning your software development company as a trusted and reliable provider of customized software applications.

It's what we call competitive advantages—invest in cultivating them for a standout business.

Here are some examples of competitive advantages for a software development company: experienced and skilled software developers, innovative and scalable software solutions, efficient development processes, strong project management, responsive customer support, positive client reviews and satisfaction.

How to draft a SWOT analysis for a program?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats that could affect the success of a software development company.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a software development company

The strengths for a software development company

When we talk about the "S" in SWOT, we're referring to Strengths, which are the project's internal advantages or distinctive features.

For a software development company, possible strengths might include experience in a wide range of programming languages, a strong emphasis on customer service, a focus on innovation and up-to-date knowledge of the latest technologies.

The weaknesses for a software development company

The "W" represents Weaknesses, indicating the areas or aspects of the project that need enhancement.

In the case of a software development company, potential weaknesses could include inadequate documentation practices, lack of experienced developers, and inefficient project planning.

The opportunities for a software development company

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external possibilities or favorable factors that can contribute to the project's success.

In the case of a software development company, potential opportunities could include developing custom software, creating mobile applications, providing web design services, and offering cloud computing solutions.

The threats for a software development company

T stands for Threats in SWOT, representing the external factors or situations that may hinder the project's progress.

How to elaborate a marketing strategy for a program?

A marketing strategy is a vital element of a business plan as it details how a business will attract customers and generate business.

A software development company can connect with businesses and individuals in need of innovative software solutions by developing an effective marketing approach that highlights the company's expertise, technological advancements, and successful projects.

Individuals won't choose your program without proper promotion; showcasing the benefits, outcomes, and success stories of your program is necessary.

Have you considered marketing techniques to attract clients to your software development company? Consider showcasing your successful software projects, attending technology conferences or industry meetups, and leveraging digital marketing strategies to reach businesses in need of custom software solutions.

No worries if you don't know anything about marketing and communication.

How to build a solid financial plan for a program?

A successful business plan must include detailed financial information such as projected income, expenses, and cash flow.

As you prepare your business plan, it is important to include revenue forecasts for your software development company.

When potential investors review your business plan, they need to see revenue projections that make sense and are backed by solid assumptions to feel confident in your venture.

Our financial plan for a software development company is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

It goes without saying that you'll have to develop a provisional budget for your software development company . Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is a crucial tool in your financial plan, providing insight into whether your software development company will generate profits or not.

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Software Development Plan: Comprehensive Guide and Free Templates

Dec 14, 2023

24 mins read

Table of Contents

Software Development Plan: Comprehensive Guide and Free Templates

Behind every on-time, on-budget, and seamless software lies a solid and comprehensive software development plan. It’s the strategic roadmap that aligns resources, budget, and timelines, preventing potential project risks and assuring a smooth journey from concept to execution.

In this article, we will help you create a software development plan from scratch, by digging into fundamental knowledge, step-by-step guide, and best practices, and providing a popular software development plan template. Let’s get cracking!

What Is a Software Development Plan?

A software development plan (SDP)  is a strategic roadmap that outlines the entire software development life cycle ( SDLC ) , including goals, resources, budget, and timeline. It helps ensure efficient development, resource management, risk prevention, cost control, and successful software delivery.

A well-crafted project plan for software development sets the foundation for a smooth software development project and acts as a bridge between development teams and stakeholders, ensuring everyone is on the same page. In contrast, a development project without guidance can lead to delays, budget overruns, and potential chaos.

A comprehensive software development life cycle project plan includes the following key elements:

software development plan key elements

  • Project goals and requirements: Clearly identify the purpose, target users, functional and non-functional requirements, and desired outcomes of the end product.
  • Timeline and milestones: Create a realistic software development timeline with detailed and precise milestones, providing a project roadmap for everyone to stay on track.
  • Roles and responsibilities allocation: Define each team member’s responsibilities and tasks to guarantee efficient accountability and collaboration.
  • Budget: Estimate the development costs, resources expenses, and other associated expenses.

How to Create a Software Development Plan: Step-by-step Guide

How to plan a software development project? Here are some key phases included in creating a software development plan:

steps to create a software development plan

Analyze the project’s scope and requirement 

Start your software implementation project plan by analyzing the requirements requested by the client. Here are some crucial factors to consider:

  • Alignment: How does the client’s need and request fit in with the company’s ability and expertise?
  • Resources: Does the company have the infrastructure, human, tech stacks, and time to achieve the project’s goals?
  • Budget: What is the client’s offered pricing model and budget for this software development project? And is it consistent with the company’s pricing models and resources?

Define project objectives

After deeply understanding the client’s requirements for the project, the next step is identifying the software project’s goals and objectives. A clear objective provides a clear view of the roadmap and the final destination for the team. 

A well-defined objective and requirement right from the start is essential in a successful software development plan. It is the foundational “compass” to avoid misunderstandings, ensuring everyone understands the project’s purpose .

The project’s objectives defining phase includes specifying intentions, visions, and preferred endpoint. Applying formulas like SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) can make objectives more concrete and actionable.

Build an effective software development team

Based on the objectives defined in Step 2, you can form a development team with roles and capabilities that match the project’s scope and meet customer expectations.

This step is critical, especially in a Waterfall or Scrum project . Picking the proper member right from the start decides the project’s success in meeting the quality and delivery time.

When it comes to agile software development projects, the team will be divided into smaller independent units. Each sub-team has its focus on distinct development phases.

In other scenarios, the project might need an outsourced team for certain tasks. Therefore, identifying involved stakeholders is also crucial in this step. In case your team has never cooperated with an external team before, here comes a list of 10 reliable agile offshore software development companies that are worth considering.

Lastly, after the full team is formed, assigning a project manager becomes essential for efficiently managing the entire team. The ideal project manager should possess prior experience in a similar or relevant project type, and have an in-depth knowledge of the domain.

Identify risks and mitigation

Now, when the clients, developers, stakeholders, and other parties are involved, the whole team can sit down together and identify potential challenges and develop a mitigation plan accordingly. 

To create a thorough plan, the team needs to go through end-to-end production stages , covering from development, testing, UI/UX design, and system integration to product launch.

In order to effectively manage risk, your team can leverage popular tools that help spot all possible issues like the risk matrix , also known as a probability and severity risk matrix. This allows demonstrate the probability of a problem occurring and predict its consequences . In case you are delegating your software development project to an outsourced team, make sure they are qualified with risk management certifications. 

LTS Group is an ISO 9001:2015 certified company which ensures that all of our project managers and technical leaders are fully aware of risk management and how to mitigate and eliminate risk throughout the software development process.

software development plan risk matrix example

Create a timeline

Developing a software development project timeline with realistic deadlines , and milestones helps in setting expectations, and monitoring and tracking the progress. 

Milestones included in the development process could be “design phase complete”, “MVP version complete”, etc. These milestones determine tentative deadlines that allow clients, stakeholders, and internal teams to seamlessly keep track of the software delivery timeline. 

Before finalizing the timeline, make sure to have all the team member’s agreement. Any suggestions from the team members about extending deadlines, or any other arising tools, etc., should be discussed and agreed upon starting the project. This ensures no unexpected incidents will interrupt the software development process.

Continually review and adjust the project plan

In this ever-evolving technology industry, being flexible and adaptive is crucial to stay ahead of the game. Linear as the software development plan may seem, the project manager or team leader can collect project data and analyze it to make adjustments to the plan if needed to enhance efficiency.

This step requires a metric to track and evaluate the project’s performance and quality. Without these metrics and measurements, there won’t be useful data to analyze to make informed decisions and manage the project effectively.

software development plan template

Software Development Plan Templates

A project plan template for software development is a valuable “assistant” for an effective software project management plan and organization. It benefits your team in specifying requirements, organizing key details, and streamlining tasks by providing a standard outline. 

A well-designed software development plan template will help your team focus on the informed decision-making process , and the specialized work , by covering the following functions:

  • Creating and updating project timeline, schedule, and status
  • Tracking key performance indicators
  • Determining priority for certain solutions and tasks
  • Assessing the overall roadmap, project scope, and requirements
  • Effectively addressing the process, technology requirements, and documentation across multiple teams

So, what makes a good software development template? Despite differing in specific functions, all the great software development plan templates share the following common characteristics:

  • Ease of implementation: These templates should allow quick and straightforward setup, allowing seamless integration with other project management platforms and tools.
  • Ease of update and customization: These templates need to be dynamic, quickly adaptive, updated, and customized as project progress changes, especially in agile projects.
  • Visual focus: Templates with a user-friendly visual will facilitate collaboration among team members by providing a quick and easily understandable overview of important touchpoints.
  • Ease of accessibility for stakeholders: All of your in-house and outsourced team members, and other inside-out stakeholders should easily access the templates system, ensuring smooth collaboration and communication regarding all project elements.
  • Goal-centric accomplishment: Each template should focus on one core objective, whether it’s technology scope planning, mitigation plan, or project prioritization, ensuring that the template’s function can achieve its intended goal.

Are you ready to map out a timeline for your next software development project? Check out the following 5 major software development plan examples:

Simple software project plan template

simple software development plan template

Download a Simple Software Project Plan Template

This simple software project planning template provides a straightforward task-based guideline for development execution.

How it works: Enter your project’s detailed information including

  • Scope of work, 
  • Project managers, 
  • Main deliverables timeline, and dates .

With sprint-based swimlanes , this template allows your team to organize the project’s primary tasks . For each task, input the due date, and status, assign a person in charge, and monitor the completion percentages.

When to use: This template is best for projects that require a simple, task-centric guide for software development planning and execution.

Software development project plan template

software development project plan template

Download a Software Development Project Plan Template

This comprehensive template offers a Gannt chart for effective visual software project timeline planning. 

How it works: This template features functions like a Work Breakdown Structure (WBS) task numbering, due date column, estimated work in hours, and task owner column . With the visual-centric Gannt chart interface, this template allows your team to have a clear and easy-to-skim of the project timeline, tasks, and progress. In addition, a burndown chart provides the amount of remaining and completed work for each sprint.

When to use: This template is ideal for projects that require a comprehensive landscape , suitable for various methodologies.

Software deployment project plan template

software deployment project plan template

Download a Software Deployment Project Plan Template 

This software deployment project template serves as a Waterfall or Agile tool to ensure that your project deliverables are on the right track .

How it works: For each task, input your project’s detailed information including track status (eg. Planned, Ongoin, Done), story points, and set deployment due dates. This template also concludes an “At risk” column which allows you to identify the tasks that miss the deployment deadline. 

When to use: This template is applied when planning deployment projects, most adaptable to Waterfall and Agile methodologies .

Agile software development project plan template

agile software development plan template

Download a Software Rollout and Implementation Plan Template

Agile software development plan template is an all-inclusive management tool for Agile software development projects, guiding you through project completion with sprint and task-based swimlanes. 

How it works: Enter story points for each sprint’s task and feature to consider each factor accurately , and then determine how it affects the project’s overall success. By this, your team can account for every feature and component that must be completed by the end of each sprint or the overall project. With the overall progress field in this template, your team can follow tabs on the completion percentage of each sprint or the overall project. 

When to use: This template is applied when planning and executing Agile software development projects , ensuring comprehensive management coverage .

Software migration plan template

software migration plan template

Download a Software Migration Plan Template

This software migration template provides a high-level overview of your major software migration projects. 

How it works: This template includes built-in tasks such as assessing potential risks, identifying the opportunity, and more. The dropdown menu under each task allows you to choose the subtasks f or detailed software planning, including reviewing implementation strategy, and needed resources, or identifying operating costs.

When to use: This template is ideal for planning software migrations , ensuring a strategic approach.

What to Avoid When Creating a Software Development Plan?

Creating a software development plan is challenging. Being aware of possible risks will help you avoid costly damages. Here are some reasons leading to possible failure of a software development plan that you have to pay attention to:

mistakes in creating a software development plan

  • Weak vision and unclear goal: A successful product development strategy cannot start from a vague idea. Without a clear and concise goal and vision, your team will easily lose direction and ultimately go off the rails.
  • Plan for wrong needs: Every software development project is executed to solve a specific problem. However, as development evolves, and new challenges occur, it is essential to make necessary adjustments to adapt to the latest needs.
  • Unrealistic timelines and deadlines: Scheduling impractical timeframes can elevate pressure and result in a rushed development process, leading to a decline in the quality of the final product.
  • Poor resource allocation: Inappropriate allocation of resources like tools, personnel, and equipment can result in delays, decreased productivity, and quality concerns. Precise resource allocation is crucial for meeting the project’s requirements.
  • Communication barriers: Improper communication strategies and tools between team members can interrupt the workflow, lead to misunderstandings, and conflicts,  and ultimately slow down the project.
  • Lack of quality assurance and testing: The software development plan can not miss the testing plan , code reviews, and QA metrics . Otherwise, bugs, bad user experiences, and system issues will cause you unpredicted expenses and lead to project overrun.

Why Is a Software Development Plan Important?

An effective software development plan refers to successful project management and execution. It helps foster collaboration and transparency in a project and avoid overruns in deadlines and budgets.

importance of a software development plan

Here a some important aspects of the software development plan:

  • Clear role and responsibilities identification: Assigning roles in the early phase and transparently documenting those assignments can ensure accountability for each task.
  • Precise requirement analysis: Creating a software development plan allows your team to deeply understand the client’s requirements and make informed decisions to meet their needs.
  • Timely deadline achievement: A software development plan outlines a clear and specific timeframe for each task or phase of the project, enabling team members to easily track the project’s progress and ensure timely completion.
  • Effective budget oversight: A detailed software development plan includes careful budget and fund allocation, serving as a blueprint for your team to follow and maintain alignment with the project budget.

Frequently Asked Questions About Software Development Plan

1. what is a software development plan.

A software development plan is a comprehensive roadmap for your software project. It helps outline the entire process and strategy for developing software, including timelines, resources, and tasks required to meet the project’s needs. The plan acts as a structured guideline for the development team and stakeholders throughout the project.

2. How to plan a software development project?

Planning a software development project involves the following key steps: Analyzing the project’s scope and requirements , Defining project objectives , Building an effective software development team , Identifying risks and mitigation , Creating a timeline , and Continually reviewing and adjusting the project plan. Each step needs the involvement of every member from different departments to ensure alignment, facilitate a collective understanding, and adjust necessary changes in the initial stages.

3. What should be included in a software development plan?

A comprehensive software development plan requires several key elements. This includes clear project goals and requirements ; specific timelines and milestones , suitable roles and responsibilities allocation , and effective budget oversight . In addition, each element needs regular feedback , approval mechanisms , and change management to ensure a well-managed and systematic process.

Final Thoughts About Software Development Plan

The planning process of a software development project is as important as the implementation of it. The software development plan acts as a foundation, laying the groundwork for the overall project’s success. 

A well-defined software development plan serves as a guide to keep the project on track, and on budget , and avoid possible risks like delays, budget overruns, and quality issues. 

However, creating a software development plan is challenging. We hope that our guidance, tips, and software development templates can provide you with a more comprehensive understanding and help you save time in customizing your effective plan. If you find yourself in need of further guidance or professional advice, reach out to LTS Group’s experts – we are here to help!

Website: https://ltsgroup.tech/ 

Tel: (+84) 24-6660-7474

Linkedin: https://www.linkedin.com/company/lts-group-vietnam

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Ashley Nguyen

Ashley Nguyen

Meet Ashley Nguyen, our dedicated Content Marketing specialist with a passion for digital transformation, AI, and software development. Ashley's words bridge the gap between complex tech concepts and everyday understanding. Her insightful pieces not only educate but also inspire readers to embrace the ever-evolving landscape of innovation. Join her in exploring the evolving landscape of technology and innovation. Contact her at [email protected]

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Comprehensive Guide to SaaS Development in 2024: Process, Challenges, Cost Estimation, and More

Comprehensive Guide to SaaS Development in 2024: Process, Challenges, Cost Estimation, and More

May 15, 2024

29 mins read

SaaS development is becoming more and more popular thanks to the rise of cloud technology. By 2030, the SaaS (Software-as-a-Service) market is projected to reach $908 billion, showcasing an annual growth rate rise from 18% to 18.7%. Increasingly, businesses are embracing the SaaS model for its cost-saving advantages, scalability enhancements, and heightened security measures. It’s time for businesses to join the fray, develop a successful SaaS application and make a bundle. In this comprehensive guide, we’ll cover the ins and outs of SaaS development, from understanding its key components, and steps to building SaaS applications, to overcoming common challenges, estimating SaaS costs, and building the right SaaS development team. Let’s delve deeper!   Table of Contents Toggle What Is SaaS Development?Benefits of SaaS Application DevelopmentPredictable revenue streams and higher profit marginsFaster time-to-marketScalabilityContinuous improvement and innovationHow To Build a SaaS Product: A Step-by-Step GuidePlan and researchChoose the right model and development approachDesignKick-off development and testingDeploy and maintainSaaS Application Development ChallengesData protectionIntegration with third-party servicesEnsuring no-downtime deploymentCost managementHow Much Does It Cost To Develop a SaaS Application?Team Up with A Reliable SaaS Development CompanyFrequently Asked Questions About SaaS App DevelopmentFinal Thoughts About SaaS Software Development What Is SaaS Development? SaaS (standing for Software-as-a-Service) is a model where software applications are hosted on the internet rather than on an organization’s in-house servers. SaaS offers a comprehensive software solution that you buy on a pay-as-you-go model from a cloud provider. Some examples of SaaS companies include Zoom, Slack, Canva, Microsoft, and HubSpot. Software as a Service (SaaS) development is the process of creating and delivering software applications over the Internet on a subscription basis. SaaS development streamlines the deployment, maintenance, and updating of software, offering a cost-effective and adaptable solution for businesses of any size. Unlike traditional software development, where software is created and installed on individual devices, SaaS products are designed to be accessed and used remotely.   What Is SaaS Development? Let’s take a look at the comparison table below to learn the key differences between SaaS apps and traditional web apps: Aspect SaaS Application      Traditional Web Application  Deployment Hosted on cloud servers by the provider Installed on local servers or third-party hosting Accessibility Accessible from any device with internet Requires specific software/hardware compatibility Cost Model Subscription-based pricing model One-time development and hosting costs Upfront Costs Typically lower, based on subscription plans Higher upfront costs for development and setup Maintenance Managed by the SaaS provider Requires in-house or third-party maintenance Updates Automatically updated by the provider Manual updates and maintenance required Scalability Easily scalable, usually based on subscription tiers Scalability depends on infrastructure and upgrades   Benefits of SaaS Application Development Compared to traditional on-premise software, the SaaS approach offers several advantages. Here are some key benefits that SaaS product offers to businesses: Benefits of SaaS Application Development   Predictable revenue streams and higher profit margins In the early days of technology, software was sold as a one-time purchase, much like any other product. This approach changed with the invention of cloud computing, which made software easily accessible to anyone with an internet connection. Adopting a subscription business model offers SaaS companies flexibility to adapt to customer expectations and swiftly modify pricing and packaging, leading to higher profit margins. This is because once the software is developed and deployed, the cost of serving additional customers becomes relatively low. The reason behind this is that infrastructure and software maintenance costs are spread across many users, meaning each new subscription primarily contributes to profit. Furthermore, continuous revenue generation from existing customers reduces the need for constant new sales to maintain revenue levels, resulting in sustained higher profit margins compared to traditional one-time software sales. Additionally, this model provides detailed insights into financial health by tracking recurring revenue. It enables businesses to predict growth, forecast revenue, monitor cash flow, and optimize internal processes to increase Monthly Recurring Revenue (MRR). This steady stream of recurring revenue is more predictable and stable than traditional one-time software licensing, making it easier for businesses to plan for sustainable growth.   Faster time-to-market SaaS applications can be developed and deployed more quickly than traditional on-premises software. Updates and new features can be rolled out seamlessly to all customers without the need for complex installation processes on their end. This agility allows businesses to respond to market demands more swiftly, gain a competitive edge, and capitalize on new opportunities faster than ever before.   Scalability The scalability of SaaS applications is a compelling benefit for businesses experiencing growth or fluctuating project requirements. SaaS development offers flexible scaling options, allowing companies to adjust their subscription plans or add features/ modules as required.  Particularly, if businesses opt to develop SaaS application on cloud servers or hybrid, they can easily navigate changes in user numbers, storage requirements, or operational needs without investing in additional hardware or facing downtime during upgrades.   Continuous improvement and innovation SaaS providers can continuously improve their products by gathering user feedback and usage data, enabling them to respond quickly to customer needs and market trends. This ongoing innovation can help businesses stay competitive and meet evolving customer demands. With real-time analytics and monitoring, SaaS companies can identify areas for enhancement and implement changes without disrupting the user experience. This continuous improvement cycle ensures that the software evolves alongside customer expectations, fostering long-term customer loyalty and satisfaction. Furthermore, the ability to swiftly incorporate the latest technologies and industry trends keeps the software cutting-edge and highly functional.   How To Build a SaaS Product: A Step-by-Step Guide How to make a SaaS product? You can develop SaaS application effectively by following our comprehensive guide below! How To Build a SaaS Product?   Plan and research Thorough market research and competitor analysis are crucial for identifying opportunities and defining the scope of a SaaS application. Market research involves gathering data about target demographics, industry trends, and competitive landscape. Competitor analysis examines strengths, weaknesses, and strategies of existing SaaS solutions in the market. The main purposes of this phase are: Set a strong foundation based on data-driven insights. Identify market gaps and opportunities. Define target audience and user personas. Develop a clear vision for your SaaS product. Create a roadmap that guides you through the development process. Uncover potential challenges or barriers to entry. Devise strategies for overcoming these obstacles. Expert tips: During the planning and research phase, work closely with your development team to establish clear goals, objectives, and milestones for the project. This collaboration helps ensure alignment and provides context for effective development. We have curated a list of articles for businesses to kick off SaaS development effectively: 10 questions help organization sketch an ace software development strategy Project specification: Template and how to write one   Choose the right model and development approach Choosing a cloud provider Selecting a reliable cloud and SaaS platform development provider is essential for hosting your SaaS application. While researching popular cloud providers (e.g., AWS, Azure, Google Cloud, Salesforce SaaS), stakeholders should consider factors such as scalability, security, uptime, pricing models, data residency, compliance, and disaster recovery. The main purposes of this phase are: Host and manage your SaaS application in a secure and scalable environment. Leverage cloud services for infrastructure, storage, and computing resources. Ensure scalability and flexibility for your SaaS product. Manage costs effectively based on usage and demand. Expert tips: Choose a cloud provider that offers comprehensive services and meets your specific requirements for data security, compliance, and scalability.   Choosing the subscription model Selecting the right subscription model influences revenue generation and customer retention. Here are the most common subscription models: Freemium pricing model (free usage for a limited time, followed by payment) Fixed fee model (consistent fee regardless of users or usage) Usage-based model (payment for services utilized) Tiered model (increased payment for additional features) Feature-based model (pricing based on features, akin to the tiered model) Per-user model (payment based on targeted user numbers) The main purposes of this phase are: Define pricing strategies that align with customer value and market expectations. Encourage customer adoption and retention through flexible pricing plans. Generate recurring revenue streams for your SaaS product. Expert tips: Analyze competitor pricing strategies. Conduct pricing experiments and gather feedback from beta users. Offer a free trial or limited-feature version to showcase value and encourage users to upgrade to premium plans.   Choosing SaaS development technology stack Selecting the right technology stack ensures efficient development, scalability, and performance of your SaaS application. The technology stack includes programming languages, frameworks, databases, and infrastructure. In this step, assess project requirements and technical constraints. Choose technologies that support scalability, security, and developer productivity. Here are our experienced SaaS software developers’ picks: 1. SaaS front-end development: Often revolves around JavaScript/TypeScript frameworks and libraries such as Angular, React, and Vue.js. 2. Native mobile front-end development: Native languages: Swift, Objective-C, Kotlin, and Java Mobile. Cross-platform JavaScript frameworks: React Native, Xamarin, and Flutter. 3. Back-end SaaS development: JavaScript-based: Node.js PHP-based: Symfony, Laravel C# .NET Java Python-based: Django 4. Database management: Popular choices are MySQL, PostgreSQL, and MongoDB. Cooperating with an experienced SaaS development team like LTS Group can guide you in selecting the most suitable tools for your project, a crucial step in shaping your app’s success.   Design Designing the user interface (UI) and user experience (UX) of your SaaS application to ensure usability, aesthetics, and functionality. This step includes collaborating closely with UX/UI designers to create wireframes, prototypes, and design mockups.  The main purposes of this phase are: Develop visually appealing and user-friendly interfaces. Align design elements with branding and user expectations. Conduct usability testing to refine design iterations. Expert tips: Prioritize mobile responsiveness for multi-device accessibility. Focus on intuitive navigation and clear calls-to-action for user interactions.   Kick-off development and testing Building the development team This phase includes assembling a skilled and collaborative team of developers, designers, and other specialists to work on your SaaS project. Common roles required in a SaaS development team are: Project managers  Business analysts  Back-end & front-end developers UI/UX designers QA engineers  Companies can consider building an in-house team or hiring an outsourced SaaS development team to best align with your resources and project requirements.    Creating the minimum viable product (MVP) Developing an MVP with essential features helps validate your SaaS product concept and gather user feedback.  Through this step, you can validate assumptions and market demand early in the development process. This also allows you to iterate based on user feedback and prioritize features for the full product release. To create the SaaS MVP, the first action is to identify key features and functionalities for the MVP based on user needs and business goals. Afterward, it is essential to gather feedback from beta testers, early adopters, and target users for future upgrades.   SaaS product quality assurance testing No software development process is complete without software QA & testing, and the SaaS lifecycle is no exception. In this SaaS product development lifecycle stage, quality assurance engineers play a key role. These professionals run various types of testing, including regression, load, functional, and security testing, to evaluate the SaaS product’s performance under numerous conditions. The testing phase is crucial to creating a winning product development strategy in any industry. A comprehensive test plan ensures that the developed application is secure, reliable, and free from critical vulnerabilities. Moreover, testing enhances the user experience and fosters trust among the application users. Other software QA and testing that businesses may implement during the SaaS development process: Non functional testing Cybersecurity testing Penetration testing   Deploy and maintain Teams can proceed to deployment after collecting ample feedback from early adopters and thoroughly testing the product. This step is usually the last stage of the SaaS development life cycle, wherein stakeholders make final changes to the product and launch it. This includes adding more features, enhancing the UX, and delivering a well-polished final version based on early feedback. Companies can also integrate APIs into the SaaS product to further optimize it before deployment. By providing continuous support and maintenance for the SaaS application, businesses can ensure that their users always have access to the latest features and improvements, resulting in a more engaging and valuable experience overall.   SaaS Application Development Challenges Developing a successful SaaS application comes with its own set of challenges that require careful consideration and strategic software development planning. Let’s delve into some of the key challenges faced during SaaS application development: SaaS Application Development Challenges Data protection Data protection is a paramount concern in SaaS application development due to the sensitive nature of user data. Ensuring data confidentiality, integrity, and availability requires robust security measures. This includes implementing strong encryption standards for data at rest and in transit, securing APIs with authentication and authorization mechanisms, and regularly auditing security protocols to detect and mitigate potential vulnerabilities. Simultaneously, compliance with data protection regulations such as GDPR, HIPAA, or CCPA adds an additional layer of complexity that the SaaS development team must navigate effectively.   Integration with third-party services SaaS applications often rely on integration with third-party services such as payment gateways, CRM systems, or marketing platforms to enhance functionality and provide a seamless user experience. However, integrating these disparate systems can be challenging due to differences in data formats, protocols, and API versions.  The SaaS team needs to design flexible and scalable integration solutions, conduct thorough testing to ensure compatibility and data consistency and establish monitoring mechanisms to detect and address integration failures promptly.   Ensuring no-downtime deployment Achieving zero-downtime deployment is a significant challenge in SaaS application development, especially when rolling out updates, bug fixes, or new features. Downtime can lead to user dissatisfaction, and loss of productivity, and impact the reputation of the SaaS provider. To ensure smooth and uninterrupted service, the SaaS team needs to implement strategies such as blue-green deployments, canary releases, and rolling updates.  Blue-green deployment: Canary release:  Rolling update: Besides, automation tools, continuous integration/continuous deployment (CI/CD) pipelines and robust testing plans play a crucial role in minimizing downtime risks and maintaining service reliability during deployment cycles.   Cost management Cost management is a fundamental challenge in SaaS application development, as it involves optimizing resource utilization and controlling expenses throughout the development and operational phases. Cloud infrastructure costs, software licensing fees, maintenance expenses, and personnel costs contribute to the overall expenditure. The SaaS team must monitor resource usage, leverage cost-effective cloud services, implement efficient scaling strategies, and periodically assess the return on investment (ROI) to ensure cost-effectiveness without compromising on quality or performance. Adopting serverless architectures, optimizing database queries, and utilizing auto-scaling capabilities can help in managing costs while maintaining scalability and performance levels.   How Much Does It Cost To Develop a SaaS Application? There is no strict answer to these questions. The SaaS application development costs for a minimum viable product vary from $60,000 to $200,000.  The exact amount depends on a host of factors, primarily determined by the developers’ location, the complexity of the application, and the type of team helping with the development. By comparing development team types, you can evaluate factors such as cost-efficiency, expertise, scalability, and risk mitigation. Aspect In-house team Local agency Freelance developers Outsource agency How it works Internal team hired and managed by you. Professional agency within your region. Individual contractors for specific tasks. Offshore agencies with lower rates. Pros Full control, immediate communication. Expertise, easier communication. Cost efficiency for short-term projects. Cost efficiency, diverse skill sets. Cons High hiring and operational costs. Potentially high hourly rates. Limited availability and expertise. Time zone and communication challenges.   So, how to build a SaaS application most cost-effectively? To minimize costs, consider outsourced SaaS development services, paying only for the hours worked plus any vendor fees. Outsourcing can offer significant savings depending on the location while still providing access to expert SaaS development skills. The monthly salary to hire a SaaS developer in different countries (2024 edition): Country Average Monthly Rate (USD) United States $9,158 (source ZipRecruiter) United Kingdom $8,800 (source reed.co.uk) India $3,000 (source payscale.com) Vietnam $1,546 (source TopDev)     Team Up with A Reliable SaaS Development Company Embarking on SaaS application development on your own is a challenging endeavor. An experienced custom SaaS development team can take the weight off your shoulders. They can provide an initial consultation, and project discovery, and take over the technical side of development. Selecting the appropriate software development vendors is a critical determinant of a successful IT outsourcing management strategy. In-depth research and assessment are essential components of this process, ensuring that the chosen vendor aligns with the specific requirements and goals of the outsourcing initiative. It goes beyond the surface-level evaluation and involves a comprehensive understanding of the vendor’s track record, expertise, and client feedback. At LTS Group, we’ve been working closely with over 60 businesses globally for over 8 years, providing a wide range of services including bespoke software development, software QA & testing, and digital BPO. Thereby, we deeply understand how our clients dignify these key criteria when choosing SaaS development outsourcing companies. With over 214 successful outsourcing IT projects, including distinctive SaaS development projects completed globally, LTS Group brings extensive expertise in overcoming challenges of SaaS development like communication barriers, data protection, and cost management. We offer 24/7 support and foster effective collaboration for offshore SaaS development projects through a range of innovative communication tools.  Besides that, to ensure data protection, we strictly comply with data protection regulations and confidentiality assurance, such as GDPR (General Data Protection Regulation) and NDAs (Non-disclosure Agreements). Moreover, by collaborating with LTS Group, our clients can benefit from a 2-week free pilot. This allows both parties to evaluate the suitability, establish a foundation of collaboration method, address potential barriers, and make early adjustments and optimizations before diving into the bigger project.   Frequently Asked Questions About SaaS App Development What SaaS stands for? SaaS stands for Software as a Service. It’s a software delivery model where software is hosted centrally and accessed by users over the Internet.   What is SaaS development? SaaS development refers to the process of creating, designing, and deploying software applications that follow the Software as a Service model. This involves developing software that can be accessed remotely by users as a subscription service, typically through a web browser.   What is SaaS with an example? SaaS is a software licensing model that allows users to access software on a subscription basis using external servers. This means users can access programs via the Internet instead of installing the software on their computers. A common example of SaaS is email services like Gmail or productivity suites like Microsoft Office 365. These services provide users with email, calendaring, document creation, and collaboration tools without needing to install software locally.   How much does it cost to develop a SaaS application? The cost of developing a SaaS application can vary widely depending on factors such as the complexity of the application, the number of features, the technology stack used, the development team’s location, and the level of customization required. Generally, SaaS development costs can range from $60,000 to $200,000 or even more. It’s essential to carefully plan and budget for development, including ongoing maintenance and updates.   How to choose a SaaS development vendor? When choosing a SaaS development vendor, consider factors such as their experience in developing SaaS applications, their portfolio of previous projects, client testimonials and references, expertise in relevant technologies, adherence to security and compliance standards, scalability of their solutions, pricing and payment models, communication and collaboration processes, and their ability to understand and meet your specific business needs and timelines. Conducting thorough research, asking detailed questions, and reviewing proposals can help you make an informed decision.   What is the difference between SaaS and traditional software? The main difference between Software as a Service) and traditional software lies in how they are accessed and delivered. SaaS applications are hosted centrally on external servers and accessed over the Internet, typically on a subscription basis. Users do not need to install or maintain the software locally. In contrast, traditional software is installed and run on individual computers or servers, requiring users to manage updates, backups, and maintenance themselves. SaaS offers greater accessibility, scalability, and flexibility compared to traditional software.   What size team is needed to develop a SaaS? The size of the development team needed to build a SaaS application depends on various factors such as the complexity of the project, the desired timeline, the scope of features, and the skills required. Generally, a SaaS development team may include roles such as project managers, software architects, UI/UX designers, frontend developers, backend developers, quality assurance engineers, and DevOps engineers. For small to medium-sized projects, a team of 5-10 members might suffice, while larger and more complex projects may require teams with 10+ members or even multiple teams working in parallel. Efficient collaboration, communication, and coordination are crucial for the success of the development process regardless of team size.   Final Thoughts About SaaS Software Development SaaS development presents a range of advantages over traditional software, such as recurring revenue, minimal initial expenses, scalability, global accessibility, automatic updates, and strong security features. We trust our guide has addressed your questions regarding the most efficient and cost-effective approach to building a SaaS product. If you need a seasoned SaaS software development team to transform your concepts into a successful SaaS product, LTS Group is ready to assist. Our portfolio includes the creation of numerous cloud solutions across diverse sectors, indicating our proficiency in meeting the most demanding business requirements. If you have any further questions about SaaS development or customized software engineering, feel free to reach out to our team of experts today!   Website: https://ltsgroup.tech/  Tel: (+84) 96-238-7474 Linkedin: https://www.linkedin.com/company/lts-group-vietnam/ { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What SaaS stands for?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS stands for Software as a Service. It's a software delivery model where software is hosted centrally and accessed by users over the Internet." } },{ "@type": "Question", "name": "What is SaaS development?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS development refers to the process of creating, designing, and deploying software applications that follow the Software as a Service model. 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Efficient collaboration, communication, and coordination are crucial for the success of the development process regardless of team size." } }] } { "@context": "https://schema.org/", "@type": "HowTo", "name": "How To Build a SaaS Product: A Step-by-Step Guide", "description": "How to make a SaaS product? You can develop SaaS application effectively by following our comprehensive guide below!", "totalTime": "PT20M", "estimatedCost": { "@type": "MonetaryAmount", "currency": "USD", "value": "0" }, "step": [{ "@type": "HowToStep", "text": "Planning and research: Thorough market research and competitor analysis are crucial for identifying opportunities and defining the scope of a SaaS application. Market research involves gathering data about target demographics, industry trends, and competitive landscape. Competitor analysis examines strengths, weaknesses, and strategies of existing SaaS solutions in the market. During the planning and research phase, work closely with your development team to establish clear goals, objectives, and milestones for the project. This collaboration helps ensure alignment and provides context for effective development.", "name": "Planning and research" },{ "@type": "HowToStep", "text": "Choose the right model and development approach: Selecting a reliable cloud and SaaS platform development provider is essential for hosting your SaaS application. While researching popular cloud providers (e.g., AWS, Azure, Google Cloud, Salesforce SaaS), stakeholders should consider factors such as scalability, security, uptime, pricing models, data residency, compliance, and disaster recovery. Choose a cloud provider that offers comprehensive services and meets your specific requirements for data security, compliance, and scalability. Besides, selecting the right subscription model influences revenue generation and customer retention. And finally, selecting the right technology stack ensures efficient development, scalability, and performance of your SaaS application. The technology stack includes programming languages, frameworks, databases, and infrastructure. In this step, assess project requirements and technical constraints. Choose technologies that support scalability, security, and developer productivity. Here are our experienced SaaS software developers’ picks:", "name": "Choose the right model and development approach" },{ "@type": "HowToStep", "text": "Design: Designing the user interface (UI) and user experience (UX) of your SaaS application to ensure usability, aesthetics, and functionality. This step includes collaborating closely with UX/UI designers to create wireframes, prototypes, and design mockups. Businesses should prioritize mobile responsiveness for multi-device accessibility, and focus on intuitive navigation and clear calls-to-action for user interactions.", "name": "Design Ui/UX" },{ "@type": "HowToStep", "text": "Development and testing: Starting with building the SaaS development team. This phase includes assembling a skilled and collaborative team of developers, designers, and other specialists to work on your SaaS project. Companies can consider building an in-house team or hiring an outsourced SaaS development team to best align with your resources and project requirements. Next step is creating the SaaS minimum viable product (MVP). Through this step, you can validate assumptions and market demand early in the development process. This also allows you to iterate based on user feedback and prioritize features for the full product release. Lastly step is product quality assurance testing. The testing phase is crucial to creating a winning product development strategy in any industry. A comprehensive test plan ensures that the developed application is secure, reliable, and free from critical vulnerabilities. Moreover, testing enhances the user experience and fosters trust among the application users.", "name": "Development and testing" },{ "@type": "HowToStep", "text": "Deployment and maintenance: Teams can proceed to deployment after collecting ample feedback from early adopters and thoroughly testing the product. This step is usually the last stage of the SaaS development life cycle, wherein stakeholders make final changes to the product and launch it. This includes adding more features, enhancing the UX, and delivering a well-polished final version based on early feedback. Companies can also integrate APIs into the SaaS product to further optimize it before deployment. By providing continuous support and maintenance for the SaaS application, businesses can ensure that their users always have access to the latest features and improvements, resulting in a more engaging and valuable experience overall.", "name": "Deployment and maintenance" }] } { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://ltsgroup.tech/blog/saas-development/" }, "headline": "Comprehensive Guide to SaaS Development in 2024", "description": "What is SaaS development, and how to how to build a SaaS application? This article offers the complete guideline, cost estimation, and best tips.", "image": "", "author": { "@type": "Person", "name": "Ashley Nguyen" }, "publisher": { "@type": "Organization", "name": "LTS Group", "logo": { "@type": "ImageObject", "url": "https://ltsgroup.tech/_next/static/media/logo.962a51ed.png" } }, "datePublished": "" }

Leveraging Global Power with IT Staff Augmentation: How Your Business Can Benefit

Leveraging Global Power with IT Staff Augmentation: How Your Business Can Benefit

May 14, 2024

23 mins read

In 2022, 76% of employers worldwide faced challenges in finding skilled talent to meet their technology demands, as reported by ManPower Group. In the USA, the talent gap within the IT industry reached a significant 78%. Under such circumstances, coupled with the increasing demand for IT talent, staff augmentation becomes a lifeline for businesses. Nowadays, more and more companies turn to IT staff augmentation firms to seek the right talent for their projects. Indeed, according to a report by Market Reports World, the global IT staff augmentation market is projected to reach $147.2 billion by 2028, with a growth rate of 7.6% from 2021. So, if your business is hoping to enhance the tech workforce via third parties, look no further. In this article, we’ll explore what IT staff augmentation is, its types, benefits, potential drawbacks, when to apply, and more. Let’s jump right in! Table of Contents Toggle What is IT Staff Augmentation?Types of IT Staff Augmentation ServicesBased on engagement levelBased on locationBenefits of IT Staff AugmentationDrawbacks of IT Staff AugmentationSecurity concernsQuality controlLanguage and time zoneTechnical expertiseComparing Staff Augmentation with Other Staffing SolutionsStaff augmentation vs. managed servicesStaff augmentation vs. dedicated teamsStaff augmentation vs. outsourcingWhen Should You Choose IT Staff Augmentation?How to Choose the Right IT Staff Augmentation Service Provider?Step 1: Identify your requirementsStep 2: Conduct research and create a shortlist Step 3: Assess experience and expertise Step 4: Verify references and reviews Step 5: Evaluate data security measures Step 6: Review communication quality Step 7: Explore engagement modelsStep 8: Consider pricing and budgetary factors Step 9: Ensure legal and regulatory compliance Step 10: Make your final decision FAQs about IT Staff AugmentationFinal Thoughts about IT Staff Augmentation What is IT Staff Augmentation? IT staff augmentation is a strategic solution in which an external workforce is brought in temporarily to tackle project tasks, bridging gaps and ensuring timely project completion. It operates as a hybrid model, seamlessly integrating the expertise of both in-house teams and external specialists, with each entity typically assigned distinct project components. One of the key advantages of this approach lies in its flexibility. Augmented staff function as an extension of the in-house team, without the commitment of full-time employment. They only step in when needed, aligning with your project demands, and are compensated accordingly. This not only streamlines budget allocation but also simplifies the disengagement process, as the partnership operates on a per-project or per-engagement basis. Especially for businesses encountering sudden spikes in demand for specific skill sets, IT staff augmentation emerges as the optimal solution. Let’s say, your healthcare software development project requires the expertise of 5 additional developers, while your in-house team can only provide 3 members. Instead of struggling with prolonged hiring processes, staffing augmentation enables you to swiftly integrate external talent into the core team, minimizing associated costs and risks and guaranteeing timely project delivery. Types of IT Staff Augmentation Services Now let’s explore 8 different types of staff augmentation models, categorized based on two key criteria: engagement level and location. Based on engagement level Project-based staff augmentation: Suitable for companies seeking software developers or engineers for specific projects within defined timelines. Time and material-based staff augmentation: Ideal for securing third-party developers for designated time periods, ensuring seamless project continuity. Hybrid staff augmentation: Integrating different augmentation approaches above to craft bespoke solutions tailored to unique organizational needs. Dedicated team augmentation: Recruiting an exclusive development team devoted solely to the organization’s projects, delivering a high level of proficiency and specialization. Based on location Onshore staff augmentation: Hiring IT professionals from the same country as your company, facilitating smooth communication and collaboration. Nearshore staff augmentation: Recruiting a development team from nearby countries, fostering synergy through shared time zones and cultural similarities. Offshore staff augmentation: Engaging IT professionals from different countries, often characterized by huge time zone differences, offering a cost-effective augmentation strategy. Sitting on the fence choosing nearshore or offshore options for a development project? Check out Nearshore vs offshore software outsourcing: Which is better? Benefits of IT Staff Augmentation With IT staff augmentation services, organizations can enrich the existing team with seasoned professionals adept at addressing different complex business issues. Let’s take a closer look at 5 notable advantages that this hiring approach offers. Access to top IT talent By embracing augmentation staffing, businesses in any industry can gain access to a pool of top-tier IT personnel, transcending geographical constraints. This enables them to onboard individuals with specialized expertise, precisely tailored to their project requirements. Significant cost savings By bypassing the expenses associated with traditional recruitment processes, including hiring, training, and retaining full-time employees, software team augmentation translates to substantial cost savings. Especially in the long run, opting for external professionals on a flexible, as-needed basis has proved to be economically advantageous. Maximum flexibility The inherent flexibility of this outsourcing approach empowers companies to effortlessly scale IT team according to project demands. Whether it’s bolstering resources for particular projects or ramping up team capacity during peak workloads, IT staff augmentation seamlessly adapts to the evolving needs. Reduced risks Engaging external staff mitigates numerous risks associated with onboarding new full-time employees. This makes it possible for your company to evaluate performance and cultural fit before committing to permanent hiring decisions, thereby minimizing organizational liabilities. High productivity One of the most significant features of software development staff augmentation is its ability to foster high productivity. Unlike outsourcing teams managing multiple projects concurrently, augmented teams offer your project undivided focus, channeling 100% of their time and energy towards achieving the best outcomes possible. Drawbacks of IT Staff Augmentation While staff augmentation solutions can bring significant cost savings and operational efficiency to the table, it’s important to be mindful of several challenges related. Here, we outline 4 key obstacles that companies may encounter when collaborating with an IT support services provider: Security concerns Navigating security risks is a significant challenge when engaging remote developers or contractors, who may lack the same level of access controls as full-time employees. This discrepancy heightens the risk of security breaches and regulatory non-compliance, which might jeopardize both your reputation and financial stability. Mitigating such risks necessitates robust measures, including the implementation of non-disclosure agreements (NDAs) to uphold data confidentiality. Additionally, firms should consider applying stringent security protocols and comprehensive background checks to ensure the reliability and trustworthiness of augmented staff. At LTS Group, a leading IT staff augmentation firm in Vietnam, security is our top priority and we safeguard your data through different measures, notably by enforcing NDAs and empowering our clients to conduct thorough candidate evaluations for a secure partnership environment. Quality control Oftentimes, in case of team augmentation, opting for cost efficiency at the expense of quality can backfire, leading to substandard outcomes, project delays, and compromised security standards. However, adopting rigorous quality control measures can help mitigate these risks. Typically, by scrutinizing the competence and track record of augmented staff through client feedback and performance evaluations, organizations can better ensure the consistent delivery of high-quality results. Recognizing the paramount importance of deliverable quality, LTS Group integrates strict quality control checkpoints into our workflow. By facilitating early performance evaluations and continuous feedback loops, we make sure that our clients receive high-quality outcomes consistently, thereby fostering success and satisfaction in all your projects. Language and time zone Another big challenge in staff augmentation is the language barrier, which can lead to misunderstandings during project development due to varying levels of English proficiency. Nevertheless, this obstacle can be easily minimized by carefully assessing the language skills of your potential candidates or consulting with company representatives to set up clear communication channels. Additionally, aligning meeting schedules to accommodate different time zones can also help facilitate seamless communication for the maximized value of resource augmentation. When collaborating with LTS Group, organizations can rest assured that all engineers in our talent pool are carefully selected to be fluent in their native language. Additionally, for remote collaborations, we supply required equipment and establish effective two-way communication channels, eliminating any time zone-related disruptions. Technical expertise Another major concern in staff augmentation is the risk of hiring employees lacking adequate technical expertise, leading to poor performance and project delays. To reduce this risk, interviewers should carry out a comprehensive candidate selection process. Beyond reviewing portfolios and references, businesses should also consider assigning pilot tasks to evaluate candidates’ ability to meet business objectives in real-life scenarios. Partnering with us guarantees a transparent recruitment process, enabling you to directly interview and assess each candidate’s qualifications. This meticulous approach ensures the selection of the most suitable candidates, aligning with your project requirements and cultural considerations. Comparing Staff Augmentation with Other Staffing Solutions As discussed earlier, IT staff augmentation is a powerful outsourcing model for effectively acquiring the talent you need. However, it’s just one among various staffing options available. Let’s explore the differences between these models and determine which one is your best fit. Staff augmentation vs. managed services The primary difference between IT staff augmentation and managed services lies in the level of control the client holds. With staff augmentation, the client delegates only the task of providing necessary staff to the vendor, keeping the rest of the operation under their control. In contrast, managed services involve the vendor assuming complete control over the client’s non-core systems, managing all aspects of operations while simultaneously providing talent. In other words, managed services offer a higher degree of delegation, making them ideal for companies seeking to streamline resource allocation and focus on strategic priorities. Besides, unlike staff augmentation, managed service providers often have pre-assembled developer teams ready to handle projects immediately after contract signing, reducing wait times for recruitment. Staff augmentation vs. dedicated teams Though similar in concept, staff augmentation and dedicated teams differ significantly in terms of vendor responsibility. With staff augmentation, clients directly manage remote developers, while dedicated teams operate under the vendor’s supervision. Also, in dedicated team setups, the vendor oversees salary reviews, whereas in staff augmentation arrangements, clients manage this aspect. Staff augmentation vs. outsourcing In contrast to staff augmentation, IT outsourcing involves entrusting an external entity with the entire project, giving it full control over your organization’s execution, thus offering a lower level of flexibility and management. Staff augmentation, on the other hand, is ideal for companies seeking specific expertise to augment their existing team temporarily. With staff augmentation, you retain control over your projects, ensuring they are executed according to your requirements and timelines. In summary, while each staffing solution offers unique advantages, staff augmentation provides the flexibility and control necessary for companies to bolster their teams effectively while retaining ownership of their projects. When Should You Choose IT Staff Augmentation? Making the right call on when to expand your team is crucial for business success. Here are 5 scenarios where staff augmentation should be your next hiring strategy. Need to meet deadlines  Traditional recruitment can be a lengthy process, taking up to two months on average from job posting to onboarding. If you’re pressed for time and can’t afford to wait, staff augmentation is a perfect solution. It grants you instant access to a global talent pool of seasoned IT experts, thereby swiftly enhancing your IT team to meet project deadlines, whether your needs are short or long-term. Need to fill skill gaps  Chances are your company might have multiple projects underway, each requiring different skill sets. Therefore, adapting dynamically to changing demands is inevitable. Staff augmentation helps companies recruit experienced developers, testers, and other required positions with specialized skills, tailored to the specific requirements of each project. This saves time, energy, and resources that would otherwise be spent on training in-house employees for these fleeting skills. Need to quickly expand your team  When you urgently need a local expert in areas like blockchain development or AI development, the conventional hiring process proves to be extremely time-consuming. Staff augmentation streamlines this process, allowing you to quickly review resumes, conduct interviews, and onboard skilled IT professionals as needed. Need more flexibility  In need of a software engineer for just one day or one task? Staff augmentation comes to the rescue! Unlike standard hiring methods, staff augmentation offers unparalleled flexibility. Organizations can easily adjust their team composition according to project requirements, bringing in additional members as required and scaling down when tasks are completed. Have a tech-savvy manager on your in-house team  While staff augmentation gives you control over your augmented staff’s product development and team management, challenges can still arise, even with highly skilled individuals. Without a tech-savvy manager, ensuring quality control may be compromised, potentially impacting the quality of your project deliverables. Therefore, having a tech-savvy manager on your in-house team is of great importance to ensure smooth coordination and comprehensive oversight of your augmented resources. How to Choose the Right IT Staff Augmentation Service Provider? Now that you’ve grasped the fundamentals of staff augmentation, let’s quickly go over 10 essential steps to choose the perfect staff augmentation partner for your business. Step 1: Identify your requirements The first and foremost step in choosing the right staff augmentation partner is clearly outlining your specific needs. To do that, you might consider asking yourself a few important questions like: What’s the scope of the project or role you need help with? What skills and expertise are needed? Is the project short-term or long-term? What’s your budget for staff augmentation services? This way, you’ll lay the groundwork for a successful partnership that aligns well with your business expectations. Step 2: Conduct research and create a shortlist  Once your requirements are clear, begin researching potential staff augmentation providers. You can do this by exploring various sources like online platforms, professional networks, and recommendations to compile a shortlist of prospective IT staff augmentation companies. Step 3: Assess experience and expertise  When evaluating potential partners, focus on their experience and expertise in your required area. Whether it’s AI, software development, or another field, you should prioritize partners with a proven track record in that relevant domain. Also, don’t forget to review their portfolio and past projects to confirm they possess the necessary skills to meet your needs. Step 4: Verify references and reviews  One of the most effective ways to assess a partner’s capabilities is by speaking with their previous clients. You might consider communicating directly with past clients to understand their experiences, the quality of work delivered, and their satisfaction levels. You might also try browsing online reviews and testimonials for more insights. Step 5: Evaluate data security measures  Data security is vital for most organizations, especially when dealing with sensitive information. If your project contains such data, make sure your staff augmentation service provider has all the data security measures in place. Besides, don’t hesitate to reach out and inquire about: their data security procedures, encryption methods, compliance with industry standards to ensure the confidentiality and safety of your information. Step 6: Review communication quality  Effective communication is key to successful staff augmentation. Thus, you should carefully evaluate how well your potential partner communicates with you during this selection process. We highly recommend you look for openness and transparency in their communication style, as these qualities are vital for a productive partnership. Step 7: Explore engagement models Engagement model also plays an important role in fruitful staffing augmentation, so don’t overlook different engagement models offered by your potential partners. For the best results, they should be flexible and adaptable to your preferred working style and company culture. Step 8: Consider pricing and budgetary factors  Another important factor is your budget and the pricing structure of your potential partners. This will help you determine an appropriate IT staff augmentation cost that fits your financial capabilities. Keep in mind that the cheapest option may not always be the best. Instead, it’s better to focus on the value you’ll receive for your investment. Step 9: Ensure legal and regulatory compliance  Legal issues should also be kept at bay, so ensure that your staff augmentation partner complies with all relevant laws and regulations, especially if you’re considering international collaborations. Step 10: Make your final decision  After thorough research and evaluation, time to make your final selection! Here, just remember your chosen partner should have the capability to meet your project needs, offer all of your required IT staffing services, and be a good fit for your organization’s business objectives. FAQs about IT Staff Augmentation What is staff augmentation service? Staff augmentation is a strategy where you temporarily hire external workers to fill skill gaps or meet project deadlines. What are the benefits of IT staff augmentation? IT staff augmentation is a cost-effective and flexible way for organizations to access the expertise they need in a short amount of time. Some of its major advantages are: Access to top IT talent Significant cost savings Peak flexibility Reduced scope of risks High productivity What are the types of IT staff augmentation? There are different types of IT staff augmentation solutions. Based on the engagement level: project-based, skill-based, time-based, dedicated team, and hybrid staff augmentation. Based on location: onshore, nearshore, and offshore staff augmentation. How does IT staff augmentation work? At LTS Group, a leading IT staff augmentation company in Vietnam, here’s our staff augmentation process: Firstly, upon your request, we initiate by signing a non-disclosure agreement to ensure mutual data confidentiality. Then, you share your talent requirements and expectations with us. We carefully select and present you with profiles of the most suitable candidates for your review. After that, we arrange personal interviews between you and the top matches. You continue by evaluating the candidates’ qualifications and suitability using your preferred approach. Once you’re satisfied with the candidates, we proceed to sign an official contract to formalize our collaboration. It’s time for onboarding! We prepare the candidates for onboarding and establish communication channels for remote work, if necessary. During the initial period, we closely monitor the performance of your dedicated developers to ensure they meet your expectations. With your feedback on their work quality, you can make necessary adjustments accordingly. As your project progresses, you may require additional software engineers to support your initiative. Simply reach out to us, and our recruitment team will swiftly assist you in filling any vacant roles with top-notch IT specialists. What are some IT staff augmentation examples? Here’s a quick staff augmentation example: Suppose you need to update your internal CRM system, but your current team lacks the necessary expertise. Instead of going through the traditional hiring process, you approach a software development staff augmentation vendor. The vendor handles your team augmentation by selecting skilled engineers with relevant experience. They then provide you with their candidates’ resumes for your review. The person in charge can interview the chosen experts and proceed with hiring them through a contract agreement. Final Thoughts about IT Staff Augmentation Recruiting new talent can be a hassle, and the results are often unpredictable. That’s where IT staff augmentation comes in handy. It offers a solution to these challenges by allowing you to onboard skilled talent without long-term commitments. By hiring flexible talent, you can streamline your operations and gain better project oversight without the hassle of paperwork or complex procedures. If you’re on the lookout for a reputable IT staff augmentation company, LTS Group is here to help. We offer comprehensive support throughout the entire process, giving you immediate access to IT experts and engineers to efficiently execute your projects. Website: https://ltsgroup.tech/ Tel: (+84) 24-6660-7474 Fanpage: https://www.linkedin.com/company/lts-group-vietnam/ { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is staff augmentation service?", "acceptedAnswer": { "@type": "Answer", "text": "Staff augmentation is a strategy where you temporarily hire external workers to fill skill gaps or meet project deadlines." } },{ "@type": "Question", "name": "What are the benefits of IT staff augmentation?", "acceptedAnswer": { "@type": "Answer", "text": "IT staff augmentation is a cost-effective and flexible way for organizations to access the expertise they need in a short amount of time. Some of its major advantages are: Access to top IT talent Significant cost savings Peak flexibility Reduced scope of risks High productivity" } },{ "@type": "Question", "name": "What are the types of IT staff augmentation?", "acceptedAnswer": { "@type": "Answer", "text": "There are different types of IT staff augmentation solutions.  Based on the engagement level: project-based, skill-based, time-based, dedicated team, and hybrid staff augmentation.  Based on location: onshore, nearshore, and offshore staff augmentation." } },{ "@type": "Question", "name": "How does IT staff augmentation work?", "acceptedAnswer": { "@type": "Answer", "text": "At LTS Group, a leading IT staff augmentation company in Vietnam, here’s our staff augmentation process:  Firstly, upon your request, we initiate by signing a non-disclosure agreement to ensure mutual data confidentiality. Then, you share your talent requirements and expectations with us. We carefully select and present you with profiles of the most suitable candidates for your review. After that, we arrange personal interviews between you and the top matches. You continue by evaluating the candidates' qualifications and suitability using your preferred approach. Once you're satisfied with the candidates, we proceed to sign an official contract to formalize our collaboration. It's time for onboarding! We prepare the candidates for onboarding and establish communication channels for remote work, if necessary. During the initial period, we closely monitor the performance of your dedicated developers to ensure they meet your expectations. With your feedback on their work quality, you can make necessary adjustments accordingly. As your project progresses, you may require additional software engineers to support your initiative. Simply reach out to us, and our recruitment team will swiftly assist you in filling any vacant roles with top-notch IT specialists." } },{ "@type": "Question", "name": "What are some IT staff augmentation examples?", "acceptedAnswer": { "@type": "Answer", "text": "Here’s a quick staff augmentation example: Suppose you need to update your internal CRM system, but your current team lacks the necessary expertise. Instead of going through the traditional hiring process, you approach a software development staff augmentation vendor. The vendor handles your team augmentation by selecting skilled engineers with relevant experience. They then provide you with their candidates’ resumes for your review. The person in charge can interview the chosen experts and proceed with hiring them through a contract agreement." } }] }

LTS Group’s CEO Xuan Phung: An Inspiring Journey of A Woman Entrepreneur Shaping The Future Technology

LTS Group’s CEO Xuan Phung: An Inspiring Journey of A Woman Entrepreneur Shaping The Future Technology

May 9, 2024

10 min read

Having entered the Information Technology (IT) industry at the age of 22, Mrs. Xuan made a bold decision to leave the position of Quality Assurance Unit Director at the no. 1 Tech company in Vietnam to start up at the age of 35. She is now a woman entrepreneur in technology, the CEO of a growing IT company providing services and solutions for businesses all over the world. Let’s hear about the wonderful 26-year journey of LTS Group’s CEO Phung Thanh Xuan in empowering women and shaping the future of technology.     Table of Contents Toggle “I am one of only four girls in the class back at the university” Women Entrepreneur in Technology: No Stereotypes for SuccessNo Opportunities Without ChallengesNo Resting On LaurelsEmpowering Women in Technology “I am one of only four girls in the class back at the university”  One of the common stereotypes about the IT industry is that it is only suitable for men. Sharing her decision to chase that male-dominated field, Mrs. Xuan called it an attempt to win over herself and break all social prejudices. At that time, she received many opposite opinions and judgments like “Why can girls compete with boys in studying IT?”, and “What’s interesting about studying IT, just staring at the computer’s screen and repeated formulas day by day?”.   However, the more skeptical people are, the more motivated she is to prove otherwise. Especially with her father’s encouragement, in 2000, she passed the IT major at Hanoi University of Science and Technology, becoming one of only four girls in the class at that time.  Women in tech: No stereotypes for success Women Entrepreneur in Technology: No Stereotypes for Success After 4 years of cultivation with persistent efforts in school, she made her initial progress in affirming women’s capability in IT field by becoming a technology engineer at the largest IT company in Vietnam.  The next 13 years was a journey of constantly learning, and trying different positions from a developer, test leader, test manager, then Business Unit Leader managing more than 100 employees. Looking at how far Mrs. Xuan has gone now, nobody can doubt the potential of women in technology.  When asked about her thoughts and feelings regarding the IT industry after 13 years of working, Mrs. Xuan shared that this field was not boring or difficult as people had said. This is a practical science, a combination of logical thinking and vivid practice.  Her daily work motivation is when she sees her products bring value to life and the perfect experience for users. That’s how Mrs. Xuan maintains her inspiration to work every day. After listening to her thoughts and watching her eyes light up every time she shares about her work, who can say that the IT industry is boring?  Mrs. Xuan defined her success at that time was being able to help break social prejudices, stereotypes, and myths about the IT industry. But when looking around her working environment, she noticed that the gender disparity in the IT field in Vietnam is still very large. According the Mrs. Xuan, the IT world was too far ahead of us, in places like Silicon Valley, woman entrepreneurs are not uncommon. Woman entrepreneurs in technology are not rare   This has motivated her to conquer a bigger mission, which is to bring Vietnam’s IT industry to the World and bring the quintessence of Global IT standards to Vietnam. That is the reason why she was determined to leave the position of Business Unit Leader at FPT after 13 years of cultivation, to build her own career and establish LQA (Lotus Quality Assurance) – Vietnam’s first testing company in 2016.    No Opportunities Without Challenges On the 6-year journey of bringing the first testing company in Vietnam to the top, Mrs. Xuan faced the two biggest challenges: finding the first customer and overcoming the economic crisis during the COVID-19 era. But with the keen intuition of a businesswoman, how did she turn those challenges into opportunities?  Always believing in the potential of the international market, she started with her husband to build a website, prepare marketing materials and send hundreds of emails a day to demanding markets such as the US, Canada, Australia, and some European countries to find customers. After 3 months of relentless efforts, she won her first bidding project. This can be considered as a mark for the first steps of LQA on the world map. In the first two years, Lotus Quality Assurance Company had many advantages and leaped forward in growth. In the third year, under Mrs. Xuan’s management, the company achieved a growth rate of 20-30%; scale up to nearly 300 engineers and experts; “encroaching” to exploit other potential markets such as Korea, America, Europe, …  Mrs. Xuan and her colleagues quickly seized the opportunity, and took advantage of their own expertise and advantages, turning IT into a solution for all businesses at that time to be able to survive the epidemic. In the midst of the COVID storm, the boat named LQA is still steady, ready to welcome the “wave” of digital transformation; step by step win the trust of customers and affirm the brand in the global market.    No Resting On Laurels After 2 years of starting a business, and 3 years of coping with the COVID crisis, LQA has matured and developed into LTS Group with 4 subsidiaries, spread in fields from software development, and software testing, to IT human resource training and BPO (Business Process Outsourcing). Not only that, but LTS also expanded into international markets with the establishment of two branches in the US and Japan. With the spirit of continuous innovation, the company was honored to be a partner of ISTQB (International Software Testing Qualifications Board), and receive two Sao Khue awards in 2021 and 2022 for Vietnamese IT enterprises with excellent services.   Sharing about the Sao Khue award (Biggest Award of Vietnam Software Industry), CEO Xuan Phung said: “This prestigious award as well as LTS Group’s 94% customer satisfaction rate is the reward for our efforts and the biggest motivation for us to keep trying! However, this achievement is only a small contribution to the development of Vietnam’s IT industry. With the spirit of continuous innovation, LTS aspires to bring greater value and impact in the future.”  Not resting on her laurels, Mrs. Xuan is still working hard every day to accomplish the next goal of expanding the LTS Group’s staff size to 1000 people, transforming from a technology start-up to one of the pioneering enterprises in the field of IT, bringing Vietnamese intelligence to the world.    Empowering Women in Technology When asked about her advice for female engineers who are engaged in the technology field, she shared: “There will always be challenges when we are in a male-dominated environment, but the gap is narrowing and women can go hand in hand in the high-tech sector. At the same time, the responsibility of women in the family is not necessarily opposed to the development of women in society. We can prioritize by timing, find the support we need, and do both tasks brilliantly.”  The demand for human resources in the IT industry is increasing, especially in the digital transformation era. Women are increasingly proving the strengths and qualities that the IT industry is lacking. For instance, the position of Testing requires great care, meticulousness, accuracy, and patience. Front-end Developer requires good taste, and sophistication to design interfaces that can bring flawless user experience. Or like the BA position – the bridge between customers and the engineering team, it is necessary to have good communication skills, and the flexibility of women is an advantage.  It is no coincidence that she named her first “brainchild” Lotus Group. Lotus is a Vietnamese national flower. It is known as the flower of the dawn – the symbol of purity, commitment, and optimism for the future. What message does she want to transfer when choosing the lotus flower as the symbol of her company?  Women in technology are like a lotus flower. Don’t let social stereotypes hold you back. Keep growing and flourishing from the mud! Lotus from the moment it sprouts in the mud until it rises to the surface and spreads its leaves and flowers – it’s a persistent growth process. Gender, boring or interesting work, appropriate or inappropriate can only become barriers when you allow them to set limits for yourself.    Website: https://ltsgroup.tech/ Tel: (+84) 96-238-7474 Linkedin: https://www.linkedin.com/company/lts-group-vietnam/

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Email: [email protected]

Phone: (+84) 96-238-7474

Headquarters: 17th Fl, MD Complex Office Building, 68 Nguyen Co Thach Street, Hanoi, Vietnam

Japan office: 26-5, Ikenohata 4-chome, Taito-ku, Tokyo, Japan

US office: 25787 Rawley Springs Dr, Chantilly, VA 20152

Korea Office: 12th floor of Hyeonik Building, 146, Teheran-ro, Gangnam-gu, Seoul, South Korea

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ASP Software Developer Business Plan

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KnaelHaed ASPware, Inc.

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Despite the prolonged slide in the industry, the housing segment in the US construction market gained a record of $550.14 billion last year. This sector is also showing a steady growth for the next two years. Among the top revenue generating sectors in the segment is new single family housing construction, which comprised 67% of total residential construction in the US.

Over the years, the business model in the industry had shifted toward greater more cost efficiency. Low entry barriers (other than the need to obtain state-based licenses and registration) in the industry had spawned more service providers in the industry. However, competition is largely based on reputation and proven performance as many new competitors find it difficult to quickly establish a foothold in the market.

The existing firms have several advantages relative to new entrants. They:

  • Have access to a pool of skilled subcontractors.
  • Have ongoing arrangements with materials suppliers.
  • Have ongoing arrangements with financial institutions and property developers.
  • Can display completed examples of their work in a local market and leverage off “word-of-mouth” referrals.

KnaelHaed ASPware (KnaelHaed) is a provider of Web-based vertical market software applications. The DigitalSuspenders is an online software solution to be offered by KnaelHaed ASPware in support of the building construction process.

The Problem

The construction industry lags behind other industries in research and development (R&D) investment. R&D investments for mature US companies are typically around 3.5% of sales. For some industries such as aerospace that number can be 7% to 14%. However, the construction industry only reinvests 0.5% of sales. The reasons for the low reinvestment vary, but are generally due to costs and complexity. Most construction firms are small (less than 10 employees) and operate on thin profit margins. So, technology spending is often seen as an unaffordable luxury.

The Solution

The DigitalSuspenders will be an integrated family of Web-based software applications that support the entire building lifecycle from conception, to construction, to facility management. The suite will support the needs of small contractors by offering: online collaboration, digital takeoff, estimating, and project and property management capabilities, all presented in a format that’s easy to understand and use.

The Market Size

The home construction industry is comprised of 163,703 establishments and employed 796,880 persons according to the most recent Economic Census. The industry had grown in the last couple of years to a record 175,000 establishments, while the commercial and institutional building industry is comprised of 34,588 establishments in the US according to the most recent Economic Census. The construction industry accounts for approximately 8% of US GDP.

Start-up Costs

KnaelHaed ASPware anticipates initially requiring $120,000 to complete the beta prototype of the DigitalSuspenders, provide for legal and infrastructure expenses related to start up and to cultivate potential customers. To finance the start up we intend to seek initial capital from angel investors and corporate partners.

Potential Payoff

KnaelHaed ASPware anticipates break-even within two years. In addition to our product sales, we expect royalty revenue from licensing our position sensing and software technology. Within three to five years, KnaelHaed ASPware anticipates an IPO or sale of the company to fuel further growth and to offer liquidity to investors.

Management Team

Paul Peen, the current President & Chief Executive Officer, has over 20 years of experience in commercial software development, including stints at Microsoft and Expedia.com.

Leveraging connectivity, interactivity and speed, KnaelHaed ASPware is the first of its kind offering both efficiency and cost saving strategy to builders and subcontractors. KnaelHaed offers competitive pricing on solutions by outsourcing. KnaelHaed ASPware is committed to the creation of new ideas in the development of its model that is useful in accomplishing clients’ objectives. Together, the owners’ passion and accumulated field work has made KnaelHaed ASPware more than “just-another-outsourcing-hub”, but a catalyst for the next e-commerce re-invention.

Asp software developer business plan, executive summary chart image

1.1 Objectives

The mission of KnaelHaed ASPware is to provide a medium for custom builders, general contractors, design builders, engineer-contractors, joint-venture contractors, and turnkey contractors to outsource their works with greater cost saving efficiency.

This model is positioned to be a “disruptive force” against most of the construction software companies that charge several thousand dollars for each copy of their software. KnaelHaed ASPware’s model is to offer a subset of these capabilities for free. Utilizing the open-source business model, KnaelHaed ASPware’s ideal mission is to provide better solutions for all stakeholders.

1.2 Mission

Our target markets are those builders and subcontractors seeking to benefit from outsourcing. The industry today is supplied independently by software companies whose products are quite costly for small and medium sized users. Considering that the typical home builders construct only about a dozen homes per year, there are only a few companies that may then be considered large enough, with sufficient financial resources to pay for premium licensing of a software package.

We estimate that approximately 60% of the total US market would fall within the criteria of small and medium builders, equating to 118,980 establishments. Our focus will be directed to these establishments that are prioritizing on cost efficiency and precise results.

1.3 Keys to Success

We have targeted the construction market for several reasons. As a $787 billion industry (both residential and commercial), it offers significant growth potential. The annual unit growth of the number of establishments in the housing sector averaged 6.45% and commercial/institutional sector 0.46% last year.

Despite the low growth in the construction industry, it still remains a very fragmented market. Within the US alone there are over 200,000 establishments (both housing and commercial/institutional) on record.

The keys to our success are:

  • Building and maintaining strategic alliances with our software vendors and other industry related business partners
  • Adopting a customer- and market-focused sales and marketing paradigm
  • Managing the business by implementing, and consistently measuring and adjusting the fundamentals of a Balanced Scorecard:
  • Employee Learning and Growth Goals Vs. Results
  • Financial Goals Vs. Results
  • Internal Business Process Goals Vs. Results
  • Customer Satisfaction Goals Vs. Results

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

KnaelHaed ASPware is a serviced website that supports the creation and dissemination of electronic construction documents, such as plans, estimates, schedules, budgets and proposals. It is a medium for connecting builders, subcontractors, and building owners to manage and collaborate on their projects. The production of these documents will be done using off-the-shelf industry leading software applications, utilized by outsourced workers overseas, with the finished products posted to a secure website. The overall idea is to help builders reduce labor costs and streamline operations.

KnaelHaed ASPware will give away free 3D building models in an effort to increase advantages in attracting builders to the site and encouraging the use of 3D building designs. The building information will allow us to offer other related knowledge services such as estimating, proposals, budgets, and facilities maintenance. The facilities maintenance functionality will be like other CAFM (Computer Aided Facilities Maintenance) software packages, except that it will be online and integrated with KnaelHaed ASPware’s 3D building models. KnaelHaed ASPware’s service will not be restricted to the home builder market but marketed to commercial builders as well.

2.1 Company Ownership

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2.2 Start-up Summary

Total start-up requirements (including legal costs, logo design, stationery and related expenses) comes to $120,710. The start-up costs are to be financed partially by the direct owner investment of $10,000 and financing in the amount of $110,710. The details are included in the following table and chart.

Asp software developer business plan, company summary chart image

2.3 Company Locations and Facilities

KnaelHaed ASPware will be based in Bigburg-by-Bay. The office lease average is $6 per square foot in our area, and the Company will occupy approximately 800 sq. feet of space for day-to-day operations. There will be four management employees covering Web Maintenance and General Administration.

Products and Services

KnaelHaed ASPware’s DigitalSuspenders package will offer services to produce construction documents at low cost as well as a medium for its business actors to collaborate on both housing and commercial type of projects. The business will combine aspects of the open source software with a two-tiered site membership. The entry level is free, subsidized by targeted advertisement utilizing Ad Sense by Google and paid members. However, each visitors are required to fill out registration to acquire their user names and passwords to access the site. The purpose of a free access is to “tease” and encourage visitors to eventually pay for the membership.

Paying members will enjoy more benefits in using the services. The concept is lately dubbed as software-on-demands, a chopped version of an open source application for various type of members, thus members do not have to pay for the applications they do not need for their projects. The software will be cheaper and simpler in the deployment, as well as easy support.

The products that KnaelHaed ASPware’s DigitalSuspenders package will deliver include:

  • Rough 3D building model.
  • Conceptual estimate (builder).
  • Actual estimate (subcontractor, builder).
  • Schedule (subcontractor, builder).
  • Budget (subcontractor, builder).
  • Proposal (subcontractor).
  • Tablet PC software for accessing building information (subcontractor, builder).
  • Detailed 3D building model (builder, owner).
  • Facilities maintenance functionality (owner).

3.1 Competitive Comparison

KnaelHaed ASPware will be facing few direct competitors in the industry and since it will be the first to offer the combination of functionality and connectivity, KnaelHaed ASPware’s success will surely be quickly copied by it competitors.

  • DreamHouse.com (www.dreamhouse.com)
Their site allows non-registered users to freely browse the portfolios of architects and builders who offer their building plans for sale. It is a more of a classified ad site, where the revenue generated through listings of vendors and commission on plan purchases by home owners. The site is interactive, where future home owners could browse plans made by vendors. In addition to the core referral service, DreamHouse.com provides answers to future home owners such as where to obtain the financing, and so on. The Company also offers 24/7 customer service available through toll-free phone numbers.
  • Builder Management Technology (www.buildermt.com/vdsee.html)
Builder Management Technology (BuilderMT) only offers 3D models and walkthroughs to large builders who can afford a $5,000 price tag. There is one feature, called ProDatabase, designed to get builders up and running quickly. The database includes General Ledger, Job Cost Accounting, Purchasing, and Scheduling data that can be easily implemented. BuilderMT also operates a Web-based “Virtual Design Center” (VDSee), so that builders can offer anyone access to the site. VDSee offers fully scaled 3D images of whole-houses, house exteriors, or specific rooms that users can “walk through” and fill with selected appliances from catalogs provided by partner vendors. Similar to DreamHouse.com, BuilderMT is geared strictly to the home builder market. No bid capability, the site acts only as a referral to business partners in the area.
  • The BlueBook (www.thebluebook.com)
The site provides easy access to continually updated information for each of The Blue Book’s regional editions (printed). Not yet online, but soon the services will be made available to Internet users, where construction buyers and sellers will also have free access to online bidding and procurement system. Revenue is generated from listings.

3.2 Sales Literature

This business will begin with a general corporate brochure establishing offered services. This brochure will be developed as part of the start-up expenses or sales campaign and distributed to a list of local builders and subcontractors as a direct mailing strategy to “pull” users into the site.

Literature and mailing for the initial market forums will be very important, with the need to establish a high-quality look and feel in order to create a trustworthy sense of professionalism.

3.3 Business Process

The big idea of KnaelHaed ASPware is the next generation construction blueprint that will be implemented in a phased manner:

  • 3D models for builders (residential initially) at lower price point than competitors’ software (average at $5,000 per model). KnaelHaed ASPware offers at $1,000 per model. This will be used mainly as a PR and marketing tool to attract consumers and a service differentiator for the builders.
  • Get builders to realize that the 3D building model alleviates the need to distribute 2D plans to subcontractors from which takeoffs will be done to get dimensions and quantities. The 3D building model already has quantities and dimensions. So, what’s needed is a way for the builder to share building model information. To support this collaboration between builders and their subcontractors, KnaelHaed ASPware will create an online plan room with software tools that allow viewing of the 3D model and extraction of quantities and dimensions so that a sub can then estimate and bid on the job. Access to the plan room will be free, but to use it builders and subs will need to be members, and have 3D models rendered and on-file with KnaelHaed’s database.
  • Get builders and subcontractors to use KnaelHaed ASPware’s estimating services which will offer faster turnaround and cheaper prices. This will be a paid service and offered at a substantial discount to the market rate due to the use of offshore estimators.
  • Offer additional related knowledge services. For example, once KnaelHaed ASPware has an estimate, then the system can create: budgets, schedules and proposals. This will also be a paid service with the work done by offshore knowledge workers.
  • Offer a site management solution to builders that supports building project information in the field. This would entail the use of ruggedized tablet PCs loaded with software that KnaelHaed ASPware will develop to: download building project information from the website to the tablet PC and allow on-site access to 3D models, schedules, and vendor data. Differentiating features:
  • 3D views of the building linked to vendor, subcontract and schedule data;
  • GPS-enabled so that the building viewers are standing in front of is the building viewers see on your screen. This will be a paid product/service that will be first offered to large builders. KnaelHaed ASPware will also use their input to help improve the product.
  • Offer facilities management software capabilities online. When a builder hands over a commercial building to the owner he also gives him a copy of the 3D building model. We will offer to the property manager the service to update the building model to “as built” so that the version of the model they have exactly matches the actual building. We will then offer, on our website, facilities management functionality tied to the 3D model. We will charge to update 3D models. Use of the site will be restricted to property managers who are site members (we need to know exactly who they are). We will offer our services to property managers who only have an existing building but only have 2D plans. We will create a 3D model and put it up on our site and give them access to the model and to the facilities management application.
  • Offer 3D models of building plans for sale. So, an architect who has plans for sale would post his 2D plan to the site and we would render it in 3D and make it available for consumers/builders to purchase. We would want to have some kind of incentive to:
  • have has many plans available as possible;
  • encourage architects to submit their plans in 3D;
  • encourage builders working from these plans to use our site.
  • Automate back office manual work (e.g. estimating, scheduling, etc.) to the greatest degree possible to reduce costs further, improve turnaround times and allow the business to scale.

KnaelHaed ASPware offers a tiered pricing structure for the website starting at free. Then it will charge for customization and make those customized features only available to those that have paid for them. There will be different memberships and pricing structures for our various users: builders, subcontractors, property managers and consumers.

3.4 Technology

New technology has changed almost everything about the distribution of software today. The ASP (Application Service Provider) model makes it easier for construction software vendors to sell and get customers up and running, lending itself to a more scalable and profitable business model. KnaelHaed ASPware intends to become the leader and the most creative provider of Web-based software applications in the construction market. The Company will do this by developing an innovative and progressive development and management team. KnaelHaed ASPware will also accomplish the goal by using clients’ input to further develop the products and services.

Market Analysis Summary how to do a market analysis for your business plan.">

Demand for family housing construction is subject to both short-term and long-term influences. Short-term influences include factors such as movements in interest rates, housing affordability and stimulatory government policy. The long-term influences include trends in population growth and settlement, the aging of existing stock and buyer preferences between single-family and multi-family style housing.

In the commercial sectors, the demand factors are vary according to the type of buildings, for instance schools, hospitals, museums, etc. Current economic conditions and the level of investor confidence play an important role in determining the overall level of activity in this industry.

4.1 Market Segmentation

Housing Construction

Short-term Determinants

The impact of current economic conditions on consumer confidence. Consumers must be confident of job security and future household income to commit to buying a home. Housing affordability is the cost of purchasing a house relative to current household income and is a key factor driving the housing investment cycle. The affordability ratio (as a measure of the average size of the loan over the current level of pre-tax household income) is directly influenced by the level of mortgage interest rates (availability and price of finance), and the price of land, labor and materials.

The prevailing cost of renting residential accommodation relative to the cost of purchasing (i.e., mortgage repayments) impacts on the short-term demand for housing. The impact of medium-term government policy on housing investment include: local government zoning and conveyancing regulations and costs; government grants and subsidies to home buyers, tax relief or mortgage insurance subsidization; and changes in the tax treatment of tax effective investments.

Approximately 6% of the total value of residential building construction in the US is funded by the public sector, and this principally involves the construction of multi-family and single-family housing for defense personnel, public servants and special welfare recipients (e.g., disability accommodation and veterans housing). Fluctuations in public budget allocations towards housing construction mainly result from variations in the fiscal stance (deficit/surplus) and the stage of the economic cycle.

Natural disasters, such as the damage caused by Hurricane Katrina in the gulf states in August 2005, and damage to property from brush fires and earthquakes, can stimulate short-term demand for new housing construction irrespective of the underlying trends in housing demand.

Long-term Underlying Demand

Long-term demographic trends indicate the required minimum stock of housing, but not necessarily the value. Demographic factors influencing single-family housing demand include: population growth rates, trends in net migration, population dispersion, the age composition of the population and the rate of household formation have a profound influence on the long-term demand for housing stock. Trends in household size and long-term preferences in the size of homes influences the demand for single-family housing construction relative to smaller multi-family housing units.

Long-term trends in income growth and distribution and general economic development. The aging and demolition of existing housing stock underpins the long-term demand for replacement stock.

Commercial and Institutional Construction

In the commercial sectors, the demand factors vary according to the type of buildings, for instance schools, hospitals, museums, etc. However, current economic conditions and the level of investor confidence play an important role in determining the overall level of activity in this industry.

Key economic factors influencing investment decisions include:

  • The prevailing level of interest rates and availability of finance.
  • Current and expected rates of general economic growth.
  • Expected yield on investment (both long-term rental yield and speculative capital gains).
  • Taxation treatment of building investment compared with other types of assets.
  • Vacancy rates of existing building stock.
  • The rate of replacement of aging building stock.
  • Federal and State government fiscal positions and capacity to raise debt.
  • Trends in the public/private sector mix in the provision of health and educational services.
  • Changes in the structure, distribution and size of the population.

Demand Determinants in Commercial Building Segment

Office construction is principally determined by: growth in the service sector workforce; growth in foreign investment inflow; and developer speculative activity. The average age of commercial office stock is an important determinant of demand for the addition of new stock or the upgrade of existing stock. The impact of new technologies in the areas of IT and communications has the impact of more rapidly aging building stock and thereby increasing demand for premium stock.

Retail building construction (e.g., retail stores, shopping malls, gas stations, etc.) is principally determined by: shopping preferences/patterns (i.e., choice between boutiques and complexes); population growth rates and catchment areas; and patterns in consumption expenditure.

Hotel construction is determined by: growth in international and domestic tourism; major cultural, sporting entertainment, business events; growth in casino licenses; and existing supply of accommodation.

Other commercial building construction is determined by: population growth and urban spread; tourism growth and growth in leisure time; and major cultural and sporting events (e.g., Salt Lake City 2002 Winter Olympics); popularity of new sports and recreations (e.g., soccer, beach volleyball).

Demand Determinants in the Institutional Building Segment

Governments occasionally adopt anti-cyclical spending measures (e.g., expansionary fiscal policy) in order to stimulate stronger economic growth, however the growing pressure on governments to maintain a balanced budget position limits their capacity to use anti-cyclical spending.

Demand for health facilities construction (e.g., hospitals, community health centers, day clinics, and nursing homes, etc.) is determined by: public fixed capital expenditure growth; health insurance arrangements; population growth, dispersion and age distribution; existing supply of hospital beds per capita; and the situation with hospital waiting lists.

Demand for religious building construction is determined by: population growth and dispersion; social and cultural trends; and trends in the inflow of migrants from less represented religious backgrounds (e.g., Muslim, Hindu, etc.).

Demand for barracks, aircraft hangars and other military buildings is determined by: defense budgets; armed service intake trends; and defense planning.

Demand for specialist public services buildings such as postal distribution centers, currency mints and utility distribution installations is determined by: government budget policies and planning issues; and the growth and distribution of population.

Demand for construction of public access buildings such as law courts, libraries, museums and art galleries is determined by: the aging and capacities of existing stock; budgetary position; private philanthropy such as endowments/bequests to the arts; and the timing of special events (e.g., Salt Lake Winter Olympics).

Demand for correctional buildings and detention centers is determined by: budget policies and planning issues; growth in the privatization of the delivery of services; and growth in the prison population.

Asp software developer business plan, market analysis summary chart image

4.2 Industry Analysis

The value of construction in place in the total US residential market climbed to a record $550.14 billion in 2004; comprised of new single-family house construction ($370.23 billion), new multi-family house construction ($45.80 billion), plus the value of improvements to existing houses ($134.11 billion). Meanwhile the commercial and institutional construction market reached the value of $237 billion in 2004.

The home construction industry was comprised of 163,703 establishments and employed 796,880 persons according to the 2002 Economic Census. The industry has grown in last couple of years to a record 175,000 establishments, employing approximately 920,000 people in 2004.

The commercial and institutional building industry was comprised of 34,588 establishments in the US according to the 2002 Economic Census, and employed a total of 673,318 people. However, in contrast to its housing counterpart, in a recent estimate conducted by IBISWorld and Euromonitor, the employment for commercial and institutional building industry had decreased marginally over the past years due to weak demand in downstream building markets to 655,000 people in 34,750 establishments in 2004. The major categories for commercial and institutional building industry are divided as follow:

  • Educational facilities (28.6%)
  • Retail stores and commercial warehouses (24.6%)
  • Offices (16.5%)
  • Healthcare facilities (12.3%)
  • Amusement and recreation facilities (7.4%)
  • Hotels (4.4%)
  • Public safety facilities (3.2%)
  • Religious buildings (3%)

4.2.1 Business Participants

The market has expressed the need to have more access to suppliers and buyers in completing each of their projects. To gain this, the industry needs a more interactive and real-time medium serving as a hub connecting both subcontractors and builders.

This has manifested itself in the form of greater visibility and timely event notice so the appropriate corrective or scheduled actions can be implemented, to ensure an efficient project management and supply chain.

4.2.2 Distributing a Service

Small to medium builders are accustomed to cooperating with subcontractors who they have already employed in past projects. The each expect fair price in their project, as it is mainly a trust-based business relationship.

Strategy and Implementation Summary

KnaelHaed ASPware has clearly defined the target market and differentiated itself by offering a unique solution to the industry today. KnaelHaed ASPware’s sales and marketing strategy will be a combination of targeted mass marketing techniques as well as a focused direct sales team approach. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth below are achieved.

5.1 Strategy Pyramid

For placing emphasis on service and support, KnaelHaed ASPware’s main tactics are networking expertise, excellent training, and developing own network administrative system. 

Our second strategy is emphasizing relationships. The tactics are marketing the company (instead of the products and services) — the vision of the company — to subcontractors and builders to use the service.

5.2 Value Proposition

Software delivered as a service improves the customer experience by making a product easier to use for a customer and evolving it as quickly as possible to meet the customer’s needs. Software delivered as a service enables that and packaged software does not.

Customers are tired of buying expensive software products with large up-front licenses; expensive hardware to purchase, manage, and maintain; followed by expensive professional services to get the product up and running. From this backdrop, it is easy to see why reducing complexity and simplifying technology for customers is a big driver to more rapid adoption of products. It is also easy to see why reducing complexity for the customer also helps reduce complexity for the vendor, lowering the friction to sell and deliver its product. This means a more capital efficient business model, one which would hopefully scale much quicker and cost less to build product, sell, and support customers.

For the software vendor, it makes it:

  • Easier to sell
  • Shorter sales cycle-do not have to test extensively in a customer’s environment.
  • Lends itself to telesales, can demo over phone and Web, do not need a huge sales infrastructure to close deals (just need quote bearing reps without a huge staff of sales engineers and professional services guys to get the job done).
  • Not a capital expense, usually sold as monthly or annual subscription which can many times be taken out of business budget as opposed to IT budget.
  • Easier to install
  • No messy installation process, long testing process, or even waiting for hardware to be delivered to customer.
  • Can leave a customer and simply point them to a URL, train them over the phone, and get them up and running.
  • All of this means that the business can scale rapidly.
  • Cheaper to support
  • Browser-based delivery and richer client interfaces like DHTML make it easy to use for the customer=less training=less customer support costs.
  • Easier to integrate
  • Standard APIs make it easier for software delivered as a service to integrate disparate systems.
  • Once again, reduces costs to deliver product to customers and also removes obstacles to getting customers.
  • Cheaper to build
  • Versus a few years ago, bandwidth, storage, servers, and software are much cheaper.
  • Think Linux, Intel boxes, cheap bandwidth, commodity software stacks, and smarter entrepreneurs changing the economics of building and delivering software as a service.
  • The economics speak for themselves.

5.3 Marketing Strategy

The first strategic move for KnaelHaed ASPware must be to create its website and identity. An amount of $5,000 has been set aside for this image boosting purpose. The site must have all the features running as planned to maintain the credibility of the business.

It is essential that care be taken to cause the most important search engines to find KnaelHaed ASPware’s website using a variety of keywords. While the above work is being done, KnaelHaed ASPware must immediately take steps to enter the home construction industry. With the largest growth in the segment, home construction market is surely ready to take advantage of the system and services provided by KnaelHaed ASPware. From there, the commercial and institutional segment will follow.

5.3.1 Pricing Strategy

KnaelHaed ASPware’s pricing strategy will be to enter the market with our products and services set much lower than the competitors’ current offerings. Membership fees for subcontractors and builders are $50 per month, and instead of charging $5,000 per 3D model, KnaelHaed ASPware offer $1,000 for a customized 3D model job.

5.3.2 Marketing Programs

KnaelHaed ASPware’s marketing program will position the company as both an ASP and a service hub to the construction industry in general. The service will be marketed to builders and subcontractors that wish to outsource some of their work to be more cost efficient. Visitors to KnaelHaed ASPware’s website will first be “lured” to try the service for free by filling in the main info of who they are, what company they are with, how to get in touch with them, and so on. There will be limitations on KnaelHaed’s free service, and these visitors will, at some point, desire to become members in order to enjoy the benefits of the full service.

5.3.3 Positioning Statement

KnaelHaed ASPware is a “referral plus” service, meaning that the company acts as a hub for builders and subcontractors to interact and collaborate. In the meantime, KnaelHaed ASPware itself is a producing entity, where it offers various products to complement the relationships of the clients.

5.4 Sales Strategy

KnaelHaed ASPware is targeting both home and commercial segments of the construction industry that currently do not have enough resources and networking capabilities to better implement their projects. Sales to these market segments will be conducted through strategic partnership with local subcontractors in all counties of the US.

KnaelHaed will develop a secondary market segment comprised of large corporate users for more premium services following the success of the initial launch.

5.4.1 Sales Forecast

The table below outlines the sales forecast and cost of goods sold. The forecast is based on reasonable sales projections within this very large market.

Asp software developer business plan, strategy and implementation summary chart image

5.5 Strategic Alliances

KnaelHaed ASPware will establish strategic partnerships with network service and infrastructure providers that can provide high performance access to network facilities. The focus of KnaelHaed ASPware’s strategic alliances is on start-up software houses that are currently targeting the industry, as well as offshore companies specializing in outsourcing call centers and knowledge workers. These offshore companies to be named later.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

KnaelHaed ASPware will have a limited management structure and using the power and flexibility of the World Wide Web, outsource and automate a great deal of the day-to-day work.

7.1 Management Team

Paul Peen – Founder and President

Mr. Peen has an extensive background in software development with more than 25 years of experience in the software industry.

Raef Terre – Vice-president

Mr. Terre has spent many years in the construction industry beginning as a framing carpenter, and working his way up to site foreman and job manager for a major general contractor.

7.2 Management Team Gaps

We believe we have a good team for covering the main points of the business plan. Key members have the experience and knowledge to manage and grow the business, and are highly motivated.

The obvious management gap is a plan to fill the general manager’s position at some point in the future. As the company grows, KnaelHaed ASPware will seek out additional talent in all operational areas.

7.3 Personnel Plan

There will be less than ten employees of KnaelHaed ASPware. The growth of the company will be determined by how accurately and efficiently the company is able to implement the facets of this business plan.

Each member of the KnaelHaed ASPware team is highly valued; everyone is expected to have opinions, as it is a team that will make this company excel. It is the mission of the company to employ people who are committed to a high standard of excellence, who thrive on a team atmosphere, and who have outstanding customer service skills. This idealism is represented by the current staff, and will continue to be the guideline by which new team members are hired.

Financial Plan investor-ready personnel plan .">

The following subtopics help present the financial plan for KnaelHaed ASPware.

8.1 Start-up Funding

Our start-up costs of $120,710 are to be financed by direct owner investment and investors’. The details are shown in the Start-up Funding Table below.

8.2 The Investment Offering

We plan to raise $120,710 in initial investment (our Seed round) by offering investors 60% of KnaelHaed ASPware. The founder will retain control of the remaining 40% through the first two years of operations. Additional investment may be required to fund expansion plans in the 3rd year of operations. Please review the Start-up Funding section of the Financial Plan for a complete breakdown of KnaelHaed ASPware’s start-up requirements and the start-up funding plan.

8.3 Key Financial Indicators

As shown in the Benchmarks chart below, our key financial indicators are:

  • Projected Sales: Projections are based on actual past performance, and are conservative. We will increase sales at an average rate of 8% per year.
  • Gross Margins: Average gross margins are based on 20% COGS of all FOSS services.
  • Operating Expenses: Operating expenses are based on providing our small team with above average wages and benefits, and providing superior performance.

Asp software developer business plan, financial plan chart image

8.4 Projected Cash Flow

The following chart and table show the project cash flow for KnaelHaed ASPware.

Asp software developer business plan, financial plan chart image

8.5 Break-even Analysis

For our break-even analysis, we assume running costs which include our full payroll, rent, and utilities, and an estimation of other running costs. Payroll alone, at our present run rate, is only about $16,767 per month.

The chart shows the average revenue we need each month to break even, according to these assumptions.

Asp software developer business plan, financial plan chart image

8.6 Projected Profit and Loss

Month-by-month assumptions for profit and loss are included in the appendix.

Asp software developer business plan, financial plan chart image

8.7 Projected Balance Sheet

The table below presents the balance sheet for KnaelHaed ASPware. This table reflects a positive cash position through out the period of this financial plan and growth in net worth.

8.8 Business Ratios

The following table outlines some of the more important ratios from the Computer software development and applications industry, SIC 7371.0300. The final column, Industry Profile, details specific ratios based on the Custom computer programming services industry as it is classified by the Standard Industry Classification (SIC) code, 7371.

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Software Development Plan Template

software development business plan examples

In the real world, projects have deadlines to hit, budgets to stick to, and requirements to meet. No matter what process you use to get work done, you’ve got to have a plan to ensure your software project stays on schedule for a successful delivery. 

Our software development plan template can help you put a clear plan into motion quickly and easily. Use this basic foundation to build out your process and track important tasks and milestones from research to deployment.

What is a software development plan?

A software development plan is simply a timeline of your project. It shows when each phase of your software project is scheduled to begin and end, as well as the steps required to complete each phase of work. 

A software project plan gives your development team a big-picture understanding of what it will take to get the job done on time and budget, including:

  • Estimated time to complete work/sprints
  • Important milestones, dependencies, deadlines, and deliverables
  • Resources needed to accomplish each phase

Why is a software development plan important?

Most software developers use an Agile framework to get work done. And we get it: Agile makes it easy to ship a product and keep iterating on it. 

But it’s still important to have a plan. There are time frames around your work—even when you’re iterating—and that means your project needs a clearly defined start and end date. And someone on your team should always have an eye on the bigger picture to make sure you’re making progress on your goals. 

Using a gantt chart to outline your plan ensures important milestones, like approval or launch dates, don’t get lost in the rush and enables you to account for dependencies between tasks or work phases. It also gives you clear visibility into how work stacks up across all your projects so you can take active steps to keep your team from being overloaded.

Don’t worry: Formalizing your plan doesn’t mean everything’s set in stone. Plans are meant to be flexible, so feel free to adapt your plan to fit your team’s process, whatever that may be. For example, why not build Agile sprints into your gantt chart ? This hybrid approach allows you to:

  • Foster collaboration and transparency
  • Account for stakeholders in the process and create a more formalized feedback loop 
  • Build approval and iteration cycles into your project plan

How to create a software development project plan

Now that you know why a software development plan’s important, let’s talk about how to build one. Here are some common phases most software projects include. Consider these key steps when developing your own project plan. 

Research and discovery

Before diving right into a complex software project, take time to understand the full scope of work and detailed requirements that will lead to a solid finished product. Talk to stakeholders, team members, and even potential users to get their take on how the finished product should function to meet everyone’s needs. 

Once you have a clear grasp on the scope and requirements, use a gantt chart to map out your project timeline and resource assignments. Regardless of your team’s workflow, you’ll need to account for people’s time and include important checkpoints for approvals in the project schedule. 

While some teams can jump into simultaneous design and development sprints, the design team typically needs to visually bring the idea to life before any coding can begin. Don’t forget to build time into your plan for collecting feedback and getting final approval on the design work from stakeholders to ensure a smooth and timely hand-off to developers. 

Environment setup

Does any groundwork need to be laid before development begins? Be sure it’s included in your plan. For example, you may need to schedule in time to set up staging, production, and/or QA environments—depending on what’s important to your team’s testing process. 

A good software development plan encompasses every step of a sprint, including:

  • Planning the sprint work
  • Running the sprint period 
  • QA and testing
  • Fixing bugs
  • Stakeholder review

There’s no limit to the number of sprint cycles your plan can include, so rinse and repeat the process for as many iterations as you need. Just be sure you’re also planning time for retrospectives and backlog grooming between sprint cycles. 

Don’t forget to keep track of your backlog too! Add a backlog section to your plan so you can add tasks for functionality changes or new user stories as the project progresses.

Every software project is different, and the tasks you include in each phase of your plan will vary based on the work you’re doing. A template provides a great starting point and can be easily customized to fit your process and project needs. 

Free software development plan template

Ready to map out a timeline for your next software project? Give our software development plan template a try! This free gantt chart template gives you access to the following features to enhance your software project planning:

  • Task scheduling
  • Workload planning
  • File sharing
  • Team collaboration

Examples of software development plans

Flexibility is everything when it comes to software projects. With TeamGantt, you can view your plan in a variety of formats so it’s easy for anyone on your team to visualize tasks. 

Let’s look at some examples of how you can use TeamGantt’s different views to manage your software development plan. 

Visualize work phases—sprints included!—in a simple timeline format. Here’s a quick glance at a few helpful features you’ll find in the gantt chart view.

Drag and drop

The flexible drag-and-drop interface makes it easy to move things around on the schedule as needed if (and when) things change. Drag entire groups of tasks to quickly reschedule a sprint cycle. Easy as that!

Example of TeamGantt's drag and drop scheduling in gantt chart view

Dependencies

Tasks may need to be completed in a particular order in your project plan. For example, you most likely won’t deploy anything before ensuring that you’ve done at least one round of testing.  Ensure work gets done in the right order with dependencies .

Example of task dependencies in TeamGantt's gantt view

Call out key dates, deadlines, approvals, or deliverables in a project by using milestones , and hit your launch date right on schedule!

Duplicating groups

Need to add more sprint cycles to your plan? Simply duplicate task groups to save time on task setup. Then, drag and drop to reschedule it in your timeline.

Duplicating task groups in your software development gantt chart to make planning easier

Assign resources to tasks

Make sure everyone’s aware of how their work fits into the bigger plan by assigning teams and resources to tasks . 

Assigning resources to tasks in your software project plan

Looking for a quick rundown of the project work? This view is easy to digest and shows you what each phase of the plan includes with expected delivery days. Use List view to check in at your next standup meeting. 

Using TeamGantt's List view to check in on your software development project plan in standup meetings

Use Calendar view to get an intuitive look at when work will fall on the monthly calendar. It’s a great tool for touching base with stakeholders so you can plan reviews around dates that work for them. 

Using TeamGantt's Calendar view to plan software development project reviews around stakeholder schedules

Create a plan for your software development project with TeamGantt

Ready to get started on your next software project? We’ve created a free software development plan template for you in TeamGantt so you can jump right in!

Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.

Sign up for a free TeamGantt account today , and save time on project setup with this free software development plan template!

software development business plan examples

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Software Development Plan Template

Software Development Plan Template

What is a Software Development Plan?

A software development plan outlines how a software product will be created, developed, and launched. It outlines the timeline, goals, stakeholders, resources, and budget needed to successfully deliver a software product. The plan should also include a roadmap of the development process and any risks associated with it.

What's included in this Software Development Plan template?

  • 3 focus areas
  • 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Software Development Plan template for?

This Software Development Plan template is designed for software development teams that need a structured approach to creating, developing, and launching software products. This template provides a framework for teams to create a plan that outlines the timeline, goals, stakeholders, resources, and budgets needed to successfully deliver a software product.

1. Define clear examples of your focus areas

When creating a Software Development Plan, it is important to first define the focus areas that you want to address. Focus areas are the major categories of work that need to be completed for the software product to be successful. For example, a focus area could be Software Product Development, Product Documentation, or Security. Identifying and defining your focus areas will help you create a plan that is tailored to your specific project needs.

2. Think about the objectives that could fall under that focus area

Once you have identified and defined your focus areas, you should then think about the objectives that could fall under each focus area. Objectives are the specific goals that need to be accomplished in order to reach the overall goal of the software product. Examples of some objectives for the focus area of Software Product Development could be: Streamline development process, and Enhance Software Quality.

3. Set measurable targets (KPIs) to tackle the objective

Once you have identified the objectives that need to be accomplished, it is important to set measurable targets (KPIs) to tackle each objective. KPIs are measurable targets that help you track progress towards the objectives. An example of a KPI for the focus area of Software Product Development could be: Reduce time to market.

4. Implement related projects to achieve the KPIs

Once you have identified the KPIs, you should then implement related projects to achieve those KPIs. Projects (or actions) are the steps that need to be taken to achieve the KPIs. An example of a project related to Software Product Development could be: Implement Agile methodology.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is the perfect tool to help you create, execute and track your Software Development Plan. The platform provides an easy-to-use interface that allows you to quickly create your plan and track progress towards your objectives. It also provides powerful analytics to help you identify opportunities for improvement and optimize your plan for faster results.

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How to Write a Software Development Project Plan?

Oleksandr Andrieiev, CEO & Co-founder

CEO/Co-founder of Jelvix. Expert in the development and implementation of operational policies and strategic plans. Since 2008 he has been dedicated to raising Jelvix company, supervising it and assisting its growth. C lients’ business goals are Jelvix’s top priority. Under his direction, Jelvix has grown from a startup to one of the global leaders in software development .

  • Engineering

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A software development plan describes the development process step by step. It covers planning, ideation, development, documentation, deployment, launch, and sometimes maintenance.

Name of video

What’s a software development plan?

Software development project plans allow product owners, stakeholders, and developers to optimize development. The goal of a software development plan is to provide clear answers to the following questions:

  • Which functionality is chosen to solve this problem?
  • Which tasks need to be formed to develop the described functionality?
  • What is the order of the feature development?
  • Who is involved in the project?
  • How is responsibility divided among the team members?
  • What are the expected dependencies in the product?
  • What quality metrics will define the efficiency of the project and the quality of the product?

If there’s a conflict or a team bumped into a dead end, they should be able to come back to the development plan and find the solution to their concerns. Preventing miscommunication and organizing the process is the main SDP meaning .

sdp-process

  • How to create a software development plan

To write a software development plan, you need to get all participants of the project on the same page. You can organize remote meetings via Zoom or Skype to discuss the plan’s structure and the main points. 

After the whole team discusses preferences regarding the plan’s contents, assign a responsible manager who will take responsibility for the plan’s completion. Usually, at this stage, business analysts and project managers carry the most responsibility for the document. 

The structure of the software development project plan

The first step in writing a software development plan is establishing its key components. In this part, we will examine the sections of a typical software development plan, and give you a checklist about their contents with a sample of a  software development project plans . 

  • Introduction

This section describes the purpose of the software development project and product. Your goal is to define which type of development the document describes, finalize the product’s overall concept, and your team’s main expectations. 

  • The project description: product concept, goals for the development;
  • The project needs: this section refers to business and functionality objectives;
  • Abbreviations: you need to describe all the acronyms, special symbols, and certain forms, used in the document. 
  • Project organization

A software development plan should depict the team’s structure, assign the managers of the project, and their responsibilities. You can create a table with all project participants and describe their functions in detail – here’s an excerpt from a software development planning template .

software development plan template

In this section, the team should describe any involved external groups – other teams and experts that developers will interact with. Typically, a software development project involves the following groups:

  • Testing/QA . If testers don’t cooperate with developers at the beginning stages or participate actively in ideation and research, it’s better to refer to them as an external group rather than all-time participants. 
  • Deployment . A software development plan should give detailed information on where operation teams come in and what their responsibilities are. It should also describe how developers and deployment specialists interact in their respective areas of expertise.
  • Marketing : marketing specialists have to join a software development project at the initial and final development stages for sure. A plan should assign a go-to marketing expert, whom developers can contact at any point in the project.

The project organization section allows teams to increase transparency. All participants know who works on the project and are aware of everybody’s responsibility. If there’s a bottleneck, you’ll have no issues with tracing the responsible team member.

software development roadmapping

This section of a software development plan describes the stages of the software development project, estimates the workload , and provides estimates. 

  • Estimates : predicted duration and cost of the project should be backed up with the team’s reasoning and circumstances for potential re-estimation.
  • Project plan : here, the plan states an approximate schedule, the project’s main stages, and available resources. 
  • Development phases : a project plan provides only a general description of the development process. You can go into more detail when describing each phase individually. For every phase, a team specifies its duration, objectives, and required resources. 
  • Objectives : each phase and product iteration should be driven by clear goals. Make the list of objectives for every stage of product development . The product owner and the development team should keep these objectives realistic and clear to all project participants.
  • Release plans : the team can give an estimate on the expected release date and specify its status (beta-, demo, alpha, etc.) 
  • Resourcing : this section describes available and unavailable skills, hardware, and software. For each stage, there should be individual resourcing sections. 

The management section of a software development plan should be constantly revisited throughout the project. The team’s estimates, resources, and deliverables will likely change, and software development plans should reflect these shifts. However, it’s crucial to keep the first version of the document intact, so stakeholders can always point at initially planned objectives. 

Read more about the most common software development strategies and take a look at benefits and drawbacks.

  • Project control

This section describes actions and approaches that the team and stakeholders will take to oversee the quality of the project and the team’s efficiency. It’s important to define your metrics beforehand, so all members know what they agree to. Here’s a checklist for planning project monitoring – and a software development plan example .

project control

  • Compliance with requirements : the software development team should offer strategies and tools that will be used to control the correspondence of the product to requirements. This includes user, business, functional, non-functional, and other software development requirements . 
  • Budget and schedule monitoring : you need to set up time and budget constraints. If there’s a threshold that the team should be aware of, it’s best to notify everyone at the beginning of the project. Describe which tools you will use to ensure cost-efficient resource allocation. 
  • Quality assurance : most development teams have their own tech stacks when it comes to code quality control . They should specify which tools they will use and provide the product owner with real-time access to all the reports.
  • Management : the project manager should have a set strategy for updating stakeholders on the team’s methodology, cooperation approaches, and communication methods. 
  • Risk prevention : the team should describe which tools and methodologies were used to evaluate the project risks. 
  • Finalization : a software development plan should include a clear definition of done – a set of conditions that a product or feature should meet to be seen as complete. 
  • Problem-solving : the management section should offer step-by-step algorithms for resolving conflicting situations. The team should offer a list of tools, deliverables, metrics, and mediators – all people and tools that will be involved in resolving an issue. 
  • Improvement plan : the team should describe when they are revisiting strategies established in the plan and which improvements they will be focused on throughout the project. 
  • Maintenance and support

After the development process is finalized, the cooperation between developers and the product owner rarely ends. Technical assistance will likely be required throughout the entire lifecycle of the product . A trustworthy software development partner understands this and documents this process in a software development plan – long before starting the project.

Having a detailed plan on maintenance, support, and documentation practices allows product owners to avoid vendor lock-in. The software development team should describe which information and assistance they will provide to the owner.  

  • Testing : if a team handles QA and testing as well, ask them to provide a separate plan;
  • Tech debt : developers should be held accountable for technical issues, found in their code. A development provider has to describe ways of handling tech debt and code quality control.
  • Documentation : the development team guarantees to deliver particular documentation (including a full list with all the documents). 
  • Maintenance and future releases: a software development plan can include the description of post-release cooperation between the product owner and the vendor. 

Setting up a clear algorithm for further support of the project ensures its long-term viability and scalability. 

Name of video

Risks associated with software development planning

Obviously, things can go wrong as early as at the planning stage. Some aspects of development can’t be objectively defined before the team actually starts working on the project, whereas others require experience. If you’ve never written a software development plan, take a look at these most common software development risks . In our experience, these are the issues that typically sabotage planning – but the good news is that most of them can be avoided. 

  • First estimates are highly approximate

A software development team should emphasize that there’s no 100% certainty in cost and time estimates. If a vendor promises to deliver everything at some definite time and on a budget, chances are, these experts lack experience in planning. A trustworthy team always takes margins of error into account.

estimated risks

The bigger the scope, the higher the risks 

The size of the project is another crucial aspect that influences the success of a plan. When a team is preparing documentation for large-scale projects, they only see a bird-eye view of the project. The more stages there are in the project, the more bottlenecks can occur. A dead-end on one development phase will cause a delay in another one. It’s a natural process that needs to be taken into account. 

  • Plans can tackle wrong needs

A software development plan has to be revisited all the time. When developers and business analysts create software development plans, they still lack a full understanding of project specifics. During the projects, the team’s and owner’s vision of the project can change dramatically. It’s necessary to rewrite a software development plan and make sure it always suits the latest project needs. 

Plans do not correlate with users’ best interests

Make sure never to skip user research and direct communication. Defining your target audience and talking to potential clients is the key stage of successful software development planning. If the project’s scope and requirements didn’t undergo user validation, you risk developing an irrelevant solution.

All teams aren’t on the same page

If a software development team cooperates with external teams, they should also be included in the process of software development planning. Ideally, the goal is to organize a meeting where all members, internal and external, are present. Having at least 1-2 common calls will help you keep everyone in the loop and understand their vision of product development. Getting everyone up to the same speed early on will help avoid conflicts and miscommunications at the later stages.

product manager role

Best practices for creating a software development plan

To succeed in software development planning, you just need to follow standard best practices. They are very feasible – you won’t need much time to incorporate them into your cooperation, but in the end, these details will make a difference. 

  • The work is broken down into modules

Creating the entire plan in one sitting is an impossible mission. You will need to break the process down into manageable chunks. We suggest using a module system: define each section as a module and assign responsible team members. Set a deadline for each module and make sure that all teams are transparent about their work scope. 

  • Research is shared real-time

Research is an indispensable process during software development planning. The results of market research, user reviews, interviews with focus groups, and analysis of similar projects should be available to all team members in real-time. If there are updates, all members must receive them simultaneously. 

  • The plan is constantly revisited and modified

Software development planning is an ongoing process. The scope of priorities of software development is constantly evolving. Software development has to be relevant, which is why the team needs to revisit it on a regular basis. Be sure to keep the previous versions as well, just in case there’s a dispute during the project. You can use color codes to keep track of different versions – take a look at software development plan examples . 

software project plan example

The team asks for users’ opinions

After the feature has been defined as done, a team has to test it on actual users. The findings should be reflected in a software development plan. Interactions with users might inspire the team to shift focus from one developmental approach to another or highlight a need to acquire new resources. All these changes have to be documented in the plan.

infographic software development plan

Software development planning is just as impactful as the development itself. It sets a foundation for your product’s success and provides the team with an opportunity to introduce stakeholders to their methods, methodologies, and standards. It’s a long-term investment: a software development plan will be one of your main documents for years. You can even reuse approaches in other projects and for other products. 

At Jelvix , we take software planning seriously. Our goal is to provide clients with objective project estimates, risk evaluation, cooperate with potential users, and define tangible metrics for evaluating project success. Our business analysts and project managers would be happy to share their insights – just drop us a line with a brief description of your project’s scope. 

Use our talent pool to fill the expertise gap in your software development.

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Top 10 Software Development Plan Sample Templates with Examples

Top 10 Software Development Plan Sample Templates with Examples

Neha Parmar

author-user

Do you realize how much our lives have changed due to software? Software is used in all aspects of our life, including communication, productivity, enjoyment, and necessary activities like shopping and banking. It transforms industries and improves our everyday routines by empowering us with efficiency, connectivity, and access to services.

"The Power of a Software Development Plan: Unlocking Success Through Strategic Code!"

A failing startup was looking for a breakthrough in a crowded metropolis. Project delays were a result of their talented but disorganized team. They adopted a sample software development strategy and used one of these templates as a guide, and completed everything. Achieve milestones reached, and communication flowed better. As they now promptly supplied reliable services, their reputation quickly rose. Customers flocked to them, and rival businesses took note. The template's influence grew, revolutionizing the software industry. Companies adopted systematic planning, which increased productivity and success rates. The startup's ground-breaking strategy became renowned. With each project, they demonstrated how a well-executed software development strategy might be the game-changer the market required.

This blog is a primer on essential Software Development Plan Templates that simplify developers' jobs. We have compiled knowledge of the highest caliber, expertly chosen on how to approach software development from the beginning. In the templates shown below, we cover every step involved, from initial planning through testing, data migration, and so on. 

Each template is entirely editable, giving you the necessary freedom and you will have the necessary skeletal structure right from the start, because these are content-ready as well. 

Explore our templates for a Marketing Plan Budget to keep your company practices current and to enhance your skills and capabilities.

Let's examine these templates to see how they might improve your software development strategy!

Template 1:- Software Development Planning PowerPoint PPT Template Bundles

Are you tired of not engaging your audience due to poor-quality content and graphics? Look no further! This package of PowerPoint templates comes to save the day. Its high-quality content and graphics allow you to communicate your thoughts organizationally. It has a competitive edge thanks to its distinctive looks. You can utilize this PPT design to present information and educate your audience on various topics. With nineteen slides, it's the perfect choice for your upcoming presentations. 

Software Development Planning

Download now

Template 2:- Project  Management Timeline for Software Development Plan

How do you schedule software development using the project management timeline? Use this PPT Slide to start, by highlighting the critical phases of the process. It encompasses the goals of the project, the plan, the budget, the construction of the logical architecture, the application of the design, the analysis of the results, the development of the campaign, prototyping, quality assurance, and more. Use our slides to improve your presentation. Download this document immediately to gain details on Project Management Strategy, Project Values, and Project Budget.

Project management timeline for software development plan

Template 3:- Three Years Application Software Development Planning And Launch Timeline

Here is another PowerPoint Template that covers the action plan for application development. It contains crucial details regarding the application's security, user experience, functionality, and tools. Use this PPT Layout to ensure a successful application development process. 

Three Years Application Software Development Planning and Launch Timeline

Template 4:- Risk Management Flowchart For Project Software Development Plan

This PowerPoint Template highlights the significance of risk management in software development. It encompasses requirements analysis, scope creation, task planning, risk identification, likelihood assessment, and design and plan adaptation. It also touches on topics such as functional requirement analysis, project plan and design adaptation, and software department projects.

Risk management flowchart for project software development plan

Template 5:- Gantt Chart for Project Software Development Planning

Do you find it challenging to monitor and follow project progress? We have the solution! We are pleased to present our well-structured Gantt chart PPT Template. The project research, design, environmental setup, and sprint planning phases are displayed in this PowerPoint template, enabling managers to monitor and track project progress efficiently. 

Gantt chart for project software development planning

Template 6:- Software Development Plan Risks Management and Software Development and Implementation Project

Grab this actionable PowerPoint Template that offers a thorough approach to mitigating the risks associated with implementing a software in a corporation. It delivers informative information on various dangers and suggests possible measures to reduce each risk effectively.

Software development plan risks management and mitigation action plan

Template 7:- New Software Development Plans With Concept Refinement.

Use our content-ready PowerPoint Theme to focus on software development plans with idea refinement for maximum productivity. It highlights five essential phases, including conceptualization, concept screening, concept refinement, business analysis, and concept development and testing, as well as offers insightful information for successful implementation.

New Software Development Plans with Concept Refinement

Template 8:- Software Development Release Planning Design For Software a Playbook

Grab this comprehensive template covering software release plans, encompassing release name, test release type, version, test coverage, progress status, and start and end dates. Utilize the accompanying slides to effectively disseminate information and comprehensively explain Test Coverage, Progress, and Plan Effort. Get it now for seamless planning and execution.

Software development release planning

Download now 

Template 9:- Software Development Annual Project Planning Life cycle

This PPT template includes the critical phases namely, initiation, planning, execution, controlling, and closure. It covers the yearly project planning life cycle. Utilize the user-friendly slides to illustrate and explain these five steps, resulting in simpler project management and increased success rates.

Software development annual project planning life cycle

Template 10:- Infinity Loop Software Development Process Plan Code Build

Avoid miscommunication and encourage collaboration and accountability with our professionally-designed and appealing PPT Template. This PPT Layout creates the Infinity Loop Software Development Plan, a multi-stage process that consists of eight steps. It provides a structured framework to streamline your software development, ensuring efficiency and success at every stage.

Infinity Loop Software Development Process Plan Code Build

Software Has an Unstoppable Power—Let It Out!

Software and its applications have been an essential part of our life since the invention of computers, providing for our needs. However, we must not lose sight of software development, a complex process that needs meticulous attention to detail in our quick-paced, instant-gratification environment. Our templates can help in this situation. They provide a revolutionary experience for your software development efforts and a design to simplify your journey. To see the tremendous difference these templates above can make in your software development efforts, take the plunge and download one. Today, realize your potential and succeed!

Please click here to access presentation templates about software development project plan.

Take Advantage of a Strong Training Framework: Improve Resource Allocation and Give Your Team the Tools They Need for Unparalleled Success. Explore More Right Now!

FAQs on Software Development Plan

How do i write a software development plan.

The Software Development Plan (SDP) develops in the contractor's preferred format and documents all processes applicable to the system to be acquired. It should provide detailed guidance to developers and reference specific standards, methods, tools, actions, reuse strategies, and responsibilities. A well-prepared SDP should address the scope of work, task timeline, project deadlines, task sequence, priority, task assignment, responsibilities, additional planning for budget, schedule, risk management, and quality control.

 What is the purpose of software development plan?

A software development plan offers a comprehensive road map for successfully implementing a software development project. The project's goals, scope, timetable, resource allotment, development methodology, quality assurance procedures, risk management tactics, and communication procedures are all described in this document. Developers, project managers, and clients may all use the plan as a reference to ensure everyone is on the same page and pursuing the same objective. Doing so makes reducing risks easier, effectively using resources, and producing high-quality software that satisfies the objectives and specifications. The strategy promotes responsibility, communication, and teamwork throughout the development lifecycle.

What are the 5 software development process?

There are five standard steps in SDLC phases:

  • Gathering and analyzing requirements: This entails working with stakeholders to understand and record the software requirements and determining their needs and the project scope.
  • Design: Based on the requirements, the system architecture and detailed design are developed in this stage. Designing the general architecture, user interface, database schema, and component interactions fall under this category.
  • Implementation: The development team writes the code by the design requirements. This process involves coding, unit testing, and integrating separate components by Developing the software system.
  • Testing: Functional testing, integration testing, system testing, and user acceptability testing are just a few of the testing phases the program goes through. The objective is to find and correct errors so the program complies with the requirements and quality standards.
  • Deployment and maintenance: The production environment is where the program deploys once it has been examined and authorized. For the software's lifespan, ongoing maintenance procedures, including bug patches, upgrades, and additions, are carried out to guarantee the program's dependability and effectiveness.

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IT and Software Business Plan Templates

Write a Clear and Comprehensive Software Development Project Plan for Your Startup with Template.net's IT/Software Business Plan Templates! Our Free Templates Have the Perfect Samples of a Business Plan. Create Financial Projections, Shipping Costs, Executive Summary, and Other Financial Sections in a Breeze. These Are Perfect for Entrepreneurs Who Need Detailed Plan Templates. Our Business Planners Are Available on Our Site Too. Download Now!

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A lot is at stake when you pursue a startup IT and software business, such as tangible resources and financial aspects. For that reason, you have to structure an effective business model, strategy, and project management procedure through a business plan. If you find that overwhelming, you can actually make it easier with the help of our 100% customizable IT and Software Business Plan Templates. These ready-made templates are downloadable and editable in Microsoft Word , Apple Pages , and Google Docs . Ensure the imminent success of your IT and software company by subscribing to our wide array of business plan templates today!

How to Create an IT and Software Business Plan?

it and software business plan template

According to an article on Nationwide, business plans help entrepreneurs make decisions. The article added that business plans can be used as a roadmap to ensure business success. If you're currently preparing to commence in the IT and software business you've always dreamed of, establishing a business plan is essential. Our simple tips below will help you create your much needed IT and software business Plan .

1. Analyze Existing Businesses

By analyzing existing IT and software companies, you'll have a broader and better understanding of how the industry works. You should try and analyze big-time IT and software companies to obtain the best possible intel.

2. Establish a Company Profile

The company profile is a component that establishes the identity of your business. Once you've made a company profile, you can easily formulate the executive summary section of your business plan document.

3. Study All Business Aspects

There are a lot of things to consider when planning an IT and software company. You'll be dealing with IT Contracts , business partnerships, and lots of formal dealings. Information about those things will be included in the business plan. With that said, make sure to study them ahead of time.

4. Make It as Simple as Possible

It's understandable that IT and software development processes are quite complicated to comprehend, especially for non-IT and Software experts. Since some of the possible readers of your business plan are average people, do your best to simplify it for everybody. Incorporate infographics, roadmaps, and mindmaps for this matter.

5. Have a Clear Target Market

Marketing is always a key aspect of every business. With that being said, it's important to emphasize who your target market is on the business plan. Because of this, it is a must to perform a thorough Market Analysis .

Frequently Asked Questions

What are the core functions of a business plan.

The following are the main purposes of a business plan:

  • It helps in having a sense of direction during business processes. 
  • It establishes a sturdy financial flow for the operations.
  • It fuels the drive to achieve business goals and objectives.

What are the main elements of a business plan?

The list below showcases the primary elements of a business plan.

  • Executive summary
  • Company profile
  • Market analysis
  • SWOT analysis
  • Product and services descriptions
  • Financial plan

How long should a business plan be?

The length of a business plan depends on the scope and size of the business. But, in general, standard business plans are around 30 to 50 pages long. 

What's the distinction between a business plan and a business proposal?

A business plan elaborates on how a company will operate, manage finances, and its identity. On the other hand, a business proposal focuses more on a company's potential, feasibility, and marketability. However, the two of them are related and intertwined in multiple ways.

Who reads business plans?

These are the possible readers of business plans:

  • Business lenders
  • Business investors
  • Business executives
  • Authorized government bodies

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AcqNotes

The Defense Acquisition Encyclopedia

Software Management

The Software Development Plan (SDP) describes a developer’s plans for conducting a software development effort. The SDP provides the acquirer insight and a tool for monitoring the processes to be followed for software development. It also details methods and approaches for each activity, organization, and resource. It helps ensure that software development is done systematically and structured, increasing the chances that the project will be finished successfully.

Definition: A Software Development Plan (SDP) is a document that outlines the overall approach and strategies for developing a software project. It serves as a roadmap that guides the software development team throughout the project’s lifecycle, providing a framework for planning, executing, and controlling the development process.

Purpose of a Software Development Plan (SDP)

The purpose of the SDP is to communicate to team members and stakeholders the approach to be taken when developing software on a program and how a Program Manager will utilize direct resources.

Objectives of a Software Development Plan (SDP)

The objective of any SDP is to provide a framework where team members on a software project have a clear understanding of the software they are developing and the problems they are trying to solve. An SDP answers the following questions:

  • What problems are being addressed and solved?
  • What are the main tasks of development?
  • What software development approach will be utilized?
  • What are the key functions of the software?
  • What is the overall schedule of development and critical path ?
  • What is the order of development?
  • Who is in charge?
  • What are the team responsibilities ( Responsibility Assignment Matrix )
  • How is the project divided up?
  • How is quality control going to be implemented and measured?

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How to Develop a Software Development Plan (SDP)

The SDP should be developed in the contractor‘s preferred format and should document all processes applicable to the system to be acquired at a level of detail sufficient to allow the use of the SDP as the full guidance for the developers. It should reference specific standards, methods, tools, actions, reuse strategies, and responsibilities associated with the development and qualification of all requirements, including safety and security. At a minimum, a well-prepared SDP should address the following topics:

  • The scope of work that is required to be executed in the development
  • Timeline of all the tasks required for completion
  • Project deadlines
  • The sequence of task completion and their levels of priority
  • Task assignment and responsibilities
  • Additional planning for budget, schedule, risk management, and quality control

Software Development Plan (SDP) Steps

There are six steps associated with the development of an SDP. These six steps are:

  • S tep 1: Form Your Team: Gather the subject matter experts you will need to develop the SDP.
  • Step 2: Develop Plan Approach: Figure out how you are going to write the plan and who is responsible for each section.
  • S tep 3: Develop Outline : Start with an outline or a template. This step needs to ensure all required information is addressed in the SDP.
  • Step 4: Prepare Draft: Write the first draft of the SDP.
  • Step 5: Submit for Review: Submit the first draft to all team members who will utilize the plan for their feedback.
  • Step 6: Finalize SDP: Submit the final SDP to the team

Software Development Plan (SDP) Template

Using a template is the best place to start when developing your SDP. The template will provide a starting point in the creation of the plan and will make sure you address all the main objectives in an SDP that need to be covered. Below is a good template that you can utilize.

Template: Software Development Plan  

Outline of a software development plan (sdp).

The SDP usually has the following sections:

  • Introduction: This part gives an overview of the software project, including its purpose, goals, and scope. It could also give any past information or context that is important.
  • Project Organization: The SDP explains how the project team is set up, including the roles and duties of each team member, who they report to, and how they can talk to each other. It names the most important people and explains how they will be involved in the growth process.
  • Project Schedule: This part shows the software development project’s major milestones, deliverables, and deadlines. It might use Gantt charts or other planning tools to show how long the job will take.
  • Resources: The SDP lists the resources the project will need, such as people, tools, software, and places to work. It says how these resources will be used and may include plans for buying, training, and setting up any facilities that will be needed.
  • Risk management: This part deals with possible risks and unknowns that could affect the project’s success. It includes an analysis of risks, their possible effects, and ways to deal with them. Plans for risk management might also include backup plans and ways to deal with things that don’t go as planned.
  • Development Methodology: The SDP describes the method or plans for making software that will be used for the whole project. It may be said that agile methods like Scrum or more standard methods like Waterfall will be used. The chosen methodology decides how tasks are set up, how work is tracked, and how the software’s quality is ensured.
  • Quality Assurance: This part describes the plans and activities that will be used to make sure that the software being made is of high quality. It could include plans for code reviews, testing processes, documentation standards, and quality metrics. It may also discuss how problems will be found, handled, and fixed.
  • Configuration Management: The SDP describes the methods and tools for managing software configurations, such as version control, build management, and release management. It sets rules for branches, merging, and keeping a stable codebase under control.
  • Documents: The SDP says what kind of documents the software project needs. It may have plans for user manuals, technical documentation, design documents, and other things that must be made during the creation process.
  • Project Monitoring and Control: This part explains how to track the progress of a project, keep track of performance metrics, and keep changes under control. It could include procedures for change management, progress meetings, and regular reports on the project’s state.

Software Development Plan (SDP) Required Information

The SDP should contain the following information, as applicable: [1]

  • Purpose, scope, and objectives.
  • Assumptions and constraints.
  • Relationship to other program plans.
  • Referenced Documents.
  • Identification of all software and software products to which the SDP applies.
  • Definition of terms and acronyms.
  • System overview, including system and software architecture.
  • Requirements and constraints on the system and software to be developed.
  • Software products and related deliverables.
  • Requirements and constraints on project documentation.
  • The program/acquisition strategy, resources, and schedules
  • Additional requirements and constraints include project security, privacy, methods, standards, and hardware and software development interdependencies.
  • Known software-specific risks.
  • Project organization and resources:
  • Software development processes.
  • Software Development Approaches
  • Software development methods.
  • Software development standards
  • Reusable software products and  Commercial-off-the-Shelf (COTS)
  • Software types/categories (i.e., operational software, test software, support equipment software) and associated processes, controls, and documentation.
  • Handling of critical requirements (such as safety, security, and information assurance).
  • Incremental development approach, planning, and management/oversight.
  • Establishing the system/software engineering environment.
  • Computer resources utilization and reserve capacity/growth management.
  • Overall development methodology.
  • Prototyping and simulations.
  • System requirements analysis and design, including requirements definition and allocation
  • Software requirements analysis.
  • Software preliminary and detailed design.
  • Software unit integration and testing.
  • Software component integration and testing.
  • Software risk management.
  • Approach to requirements traceability.

Key Questions the Software Development Plan (SDP) Needs to Communicate

  • What kinds of problems is the software project trying to solve?
  • Which jobs are most important?
  • What kinds of tools does the project call for?
  • How long will it take to finish the project/sprints?
  • What are the key dates, deliverables, goals, and dependencies?
  • Who is taking part in the project?
  • What are the roles of each person on the team?
  • How do you measure the quality?

Avoid These 10 Key Mistakes When Writing a Software Development Plan (SDP)

When writing a plan for making software, there are a few common mistakes that you should try to avoid. Here are some important mistakes to avoid:

  • Inadequate Requirements Analysis: If you don’t fully understand and write down the software project’s needs, it could cause big problems in the future. It’s important to involve stakeholders, collect requirements, and ensure they are clear, full, and reasonable.
  • Setting unrealistic timeframes and deadlines: Setting unrealistic timeframes and deadlines can add extra stress and lead to rushed development, lower quality, and a higher chance of making mistakes. It is important to think carefully about the job’s size and complexity and to set realistic and doable deadlines.
  • Not Including Stakeholders: If you don’t include key stakeholders in the planning process, the project goals and the stakeholders’ standards might not match up. It is important to involve stakeholders, get their feedback, and make sure the plan meets their goals.
  • Not enough risk management: If you don’t find and deal with possible risks, your project could be delayed, go over price, or have quality problems. Risk management should be a big part of the plan. This includes finding risks, assessing them, developing ways to deal with them, and making backup plans.
  • Bad Resource Allocation: Badly allocating resources like people, gear, or software tools can cause inefficiency, delays, and quality problems. It is very important to carefully evaluate the project’s needs and ensure enough resources are set aside to meet them.
  • Lack of flexibility: Plans that are too set in stone and don’t account for changes or unplanned events can make it hard to adapt to changing project needs. It is important to make the plan flexible so that it can be changed and improved as the project goes on.
  • Ignoring Quality Assurance: If you don’t pay enough attention to quality assurance processes and activities, software bugs, bad user experiences, and more upkeep work can happen. The plan should have a full strategy for testing, code reviews, documents, and measuring quality.
  • Bad Communication: Misunderstandings, delays, and conflicts can happen when people on the development team or with clients don’t talk to each other well. The plan should include clear ways to communicate, regular ways to report, and good ways to work together.
  • Not keeping good documentation: If you don’t keep good documentation during the development process, it can be hard to understand, manage, and scale the software in the future. The plan should include rules and standards for documentation to ensure that important artifacts are made and kept up to date.
  • Failing to keep an eye on the project and make changes as needed. If you don’t monitor how the project is going, track metrics, and change the plan as needed, you could miss deadlines and have a bad result. To keep the project on track, it’s important to look at the plan and make changes based on comments, progress, and changes.

AcqLinks and References:

  • [1] USAF Weapon Systems Software Management Guidebook – Appendix I
  • Mil-STD-498 “Software Development and Documentation” – 5 Dec 1994
  • Mil-STD-498 “Application and Reference Guidebook” – 3 Jan 1996
  • Software Development Plan Information Outline
  • Template: Software Development Plan – SPAWAR

Updated: 2/9/2024

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software development business plan examples

ProfitableVenture

Software Development Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Technology Industry » Software & App Development Business

App and Software Development Business

Are you about starting a software development company? If YES, here is a complete sample software development business plan template & feasibility report you can use for FREE .

A software development company is where software is not only developed but distributed for different purposes such as instructional, learning, calculation, entertainment, and assessment purposes. Before one can start a software company, there are basic things that one needs such as a knowledge of programming, technical support skills, the necessary experience at managing a company and funds.

However, before starting a software development business, it would be best to conduct a thorough market research of the industry

A Sample Software Development Business Plan Template

1. industry overview.

The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensable one, especially as software form the basis of modern gadgets and devices.

Between 2011 and 2016, this industry has been dynamic in growth, especially as there has been increasing demand from businesses and consumers, with more people spending their discretionary income on products such as video games.

The industry is being said to generate $205 billion and has a projected annual income of 3% from 2011 to 2016. There are more than 8,500 software development businesses in the united states of America that employs more than 455,000 people.

Globally as at 2013, according to Gartner, the software revenue was $407.3 billion which was a 4.8% increase from the #388.5 billion registered in 2012. The industry according to Forrester was projected to be the fastest growing in 2014 with a growth pegged at 7.1%.

The software development industry has room for growth as there is considerable demand in this industry with more businesses adopting software programs that will allow for improved efficiency and lower operating costs; this was so as to look for ways to not be affected by the economic downturn.

Cloud computing capabilities have created several advances for companies who have realized the positive effect of virtual offices and the savings implications for the company. This technology has helped companies to not only reduce overhead but increase productivity as well.

Another plus for companies are virtualizations which not only allow them to eliminate several server farms but has made IT infrastructure more economical and flexible while slashing operating costs.

There are moderate barriers for new businesses that wish to enter this industry; however, certain product segments have a higher barrier than others. One common thing in this industry is patents which serve as a means of limiting competition, even though some companies willingly license their patented technology.

2. Executive Summary

Doodle Tech Inc. is a leading software development business that is based in Market Street, Suite 800, San Francisco – California, USA. We are in business to develop software for general purposes and for specific purposes to our various clients. We have in place training services and we also offer technical support in line with our business.

Our location is very strategic in the sense that we are close to manufacturing firms as well as technology giants and other big businesses here in California that will ensure that we have an edge over other software companies in other parts of California.

We are in business to not only make profit but to also compete favorably against other software development companies in the industry and attain our vision of being the preferred software development company for clients all over the United States of America.

We intend to ensure that we demonstrate fair business ethics in every point of our business. We hold ourselves accountable for our high standards and ensure that all our employees are not only attuned to but display this standards at all times in order to positively promote the company.

As a result of this, we are willing to go the extra mile by putting in structures, processes and planes in place to ensure that we get the best professionals who not only have the expertise but are also competent and know how to take our company from where we are to where we intend to be.

Our employees have welfare packages that are currently amongst the best in the whole industry amongst similar startups such as ours. We have also provided a conducive environment for all our employees in order to ensure that they remain productive at all times in order to improve the bottom line of the company.

We offer excellent customer services that have been known to retain a high number of our clients. All our customer service executives have been trained to know how to respond to customers and are also updated as regards the industry trends in order to ensure that reliable information is passed to our clients.

Finally, the expertise of both our owners, Jack Taylor and Christopher Warden in software development and business management is a great plus as both are not only Harvard graduates but also have more than 30 years of combined experience that will ensure that Doodle Tech Inc. attains its goals and objectives in time.

3. Our Products and Services

Doodle Tech Inc. intends to deal in several services whilst also generating revenue that would boost our bottom line tremendously. These several services will be added to our core service and should keep us favorably disposed to compete against our competitors.

We however intend to ensure that all our multiple sources of income which include training and technical support are in line with what is obtainable in the industry and accordingly to the laws of the United States of America. Therefore some of the services and products we will engage in are;

  • Developing of software according to clients’ specifications
  • Sale of software
  • Offering of subscriptions for our software
  • Charging of license fees for our software
  • Charging by transaction
  • Advertisements on our software
  • Training services
  • Technical support

4. Our Mission and Vision Statement

  • Our vision at Doodle Tech Inc. is to be distinct from other software development companies by creating software that suits the diverse needs of our end users, and to be the preferred software firm for users in the United States of America.
  • In order to achieve our vision, we have on hand the best software developers that will ensure that we attain our goal of being the preferred software company and in meeting all the diverse software needs of our customers here in the United States of America.

Our Business Structure

We know how important it is to have the right business structure for our software development company as getting it right from the start will eliminate most hitches that will crop up relating to our structure during the course of running the business. For this purpose, we intend to hire only competent and professionals in the available positions in our company.

Due also to the fact that we intend to run a wide range of services, we intend to ensure that we employ those that are capable of filling in these different positions. All our employees are those who understand the industry well and who are attuned with our vision and are committed to ensuring that we attain these goals and objectives.

We are also prepared to ensure that our workers are well paid and have welfare packages that are the best in similar categories across start-ups such as ours in the industry. We will also ensure that the working environment is not only conducive but is one that will enhance their skills and make them more productive.

Below is the intended business structure for Doodle Tech Inc.;

Chief Executive Officer

Software Development Manager

Business Development Manager

Human Resources and Admin Manager

Customer Service Executives

Marketing Executives

Security Guard

5. Job Roles and Responsibilities

  • Develop overall policies that would provide the right direction for the company
  • Ensures that strategies are implemented and weak strategies are removed
  • Meets and negotiate with high powered clients on behalf of the company
  • Ensures that new software is developed and tested for bugs before being released to the public
  • Develops new software for existing software so that clients can upgrade without running into hitches
  • Carries out constant tests on software released to find out weak points and work on it.
  • Researches on new businesses that will generate more revenue for the company
  • Reviews company’s current products and services and decides how to make them better
  • Works with the software development manager to give feedback on what the market trends are
  • Prepares the budget on behalf of the firm and liaises with the owners to ensure that budget is reviewed and correctly implemented
  • Prepares all the financial information and statement on behalf of the firm
  • Ensures that tax is prepared and filed correctly to the correct authorities
  • Ensures that the company’s books balances with that of the bank at the end of every month and accounting period
  • Ensures that the right employees are recruited on behalf of the company
  • Carries out orientation and ensures that employees are assigned the right tasks for their responsibilities
  • Ensures that all the administrative functions of the company are performed smoothly without any hitches
  • Ensures that all customers enquiries as well as complaints are well attended to and promptly resolved
  • Keeps an accurate customer database on behalf of the company and ensures that it is regularly updated
  • Carries out other duties as determined by the human resources and admin manager
  • Conducts a marketing research on the software development industry to identify new markets for Doodle Tech Inc.
  • Drafts strategies and reviews weak strategies to ensure that ineffective ones are removed
  • Conducts direct marketing on behalf of the firm
  • Meets and negotiates with high level clients on behalf of the firm
  • Ensures that the premises and all the properties are secured after work hours by conducting patrols
  • Monitors the surveillance cameras in line with securing people and property of Doodle Tech Inc.
  • Keeps updated about the security information in the locality and pass along important security tips to staff
  • Ensures that the premises is kept clean before work resumes
  • Keeps the staff and guest conveniences clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as directed by the admin manager

6. SWOT Analysis

In order to determine if we were engaging in the right concept for our business, we hired the services of brand consultants who were not only reputable but the best here in San Francisco – California to let us know if it was worthwhile going into the business now.

The business consultants took a deep look at our strengths, weaknesses, opportunities and threats to allow the know what we were likely to face starting and running our business here in San Francisco – California, and in the United States of America as a whole. The results of the SWOT analysis that was conducted on our behalf are as follows;

Our strengths are numerous and lie in the fact that we have the right business structure that will ensure that we conquer this industry. Our software developers are the best there is and have the expertise and experience to enable us attain our goals and objectives.

We are also involved in ensuring that our software pass through quality process, reason we have external testers who run several tests on any of our software before it is released. Finally, our owners have the necessary experience that would make our being at the top a piece of cake, as both have more than 30 years experience in the software industry both as developers and in managerial positions.

There are few weaknesses that we identified for Doodle Tech Inc. and they include the fact that we were going to develop software that were not really different from what our competitors were offering. Also, there is the other fact that we are located in an area where there are other software companies, making our location a bit saturated.

We are however confident that we would be able to battle whatever weaknesses might crop up during the course of running or starting the business.

  • Opportunities

There are so many opportunities available to us as there are new market segments that we have identified which would likely generate money for us. There are so many strategic alliances which we would engage in so as to have a foot into other target markets and generate more revenue for our bottom line.

We also have the opportunity of moving into the international market as our software is such that has no boundary limits. Finally, we would fully tap into the internet in order to promote and increase awareness for our brand.

Threats are external factors that cannot be controlled by a business; however any serious business should not only be prepared for threats but also have ways by which these threats will not be allowed to totally affect the business.

Some of the threats we would likely face at Doodle Tech Inc. are; the arrival of a new competitor into our location, engaging in price wars with competitors, dealing with government policies that might have an effect on our industry. We are fully prepared for any threats we are likely to face, as we have strategies on ground to battle such threats.

7. MARKET ANALYSIS

  • Market Trends

The trend in the software industry is that most software firms or companies are located in clusters in identifiable locations.

This is due to certain facts such as these companies wanting to be close for competitive and industry purposes and also most software companies depend on one another to be able to carry out certain functions or complete certain specific tasks for clients.

This does not however mean that there aren’t software companies in other locations or that software companies in these other locations can’t still get jobs done. To however remain relevant, software companies must always remain innovative and unique in their offerings and services. Another trend with software companies is in its publicity and promotion activities.

To be able to attract the much needed awareness and also attract clients that would pay money for the firms’ products, software companies have engaged in strong promotional activities either by hiring brand consultants or getting an in-house team or deploying both methods to draft the strategies that would enable it be recognized in the industry. Intense promotional activities will also help in getting a huge share of the market.

Lastly, software cannot work without any device and so goes hand in hand with new or existing technology; which is why most software companies try to partner with technology firms so as to create new software or upgrade existing software for these firms.

This goes to show that software industry is dependent on the technology and manufacturing industry in order to survive or thrive.

8. Our Target Market

Almost everyone makes use of software and have either bought directly from the developers or indirectly via owning a device. This means that the target market for any software development company is wide. We however have mapped out a strategy that would allow us gain a vital share of the target market.

One of our first strategies is in conducting a thorough market research that would enable us understand the market we are to go into and know what they expect from us and what our obligations are towards them. The result of the market research of the market research showed that we were in business to develop software or offer other kinds of related services to the following people;

  • Corporate organizations
  • entertainment industry
  • Educational institutions
  • Accounting firms
  • Financial institutions
  • Small businesses
  • Agricultural sector
  • Military and defense sector
  • Other software companies

Our competitive advantage

Just like any other business that is established to make profit, we hope to be able to compete favorably against our competitors in the same industry.

Our vision is to be the preferred software development company for our clients all over the United States of America and to achieve this, we intend to come up with competitive strategies that would enable us attain our goals and objectives.

We intend to ensure that the software developed for general purposes will come in different categories that will be convenient for all our users.

We have assembled a high team of software developers as well as management team who are not only highly experienced and who understand how to handle a start-up and make it become a force to be reckoned with nationally. Our staffs are also attuned to our core values and principles and understand the importance of projecting the image of the company positively to our customers – potential and existing.

Another competitive advantage that we have to our favor is our excellent customer service culture which is already resounding across the industry as one of the best of start-ups of our size. Our customer executives are highly trained and are always updated on industry trends so as to be able to give our customers the correct information at all times.

Finally, because we know how important it is for our employees to be happy always, we are committed to treating them right. Our management team has a stake in the company’s profits and our lower cadre employees have incentives built into their welfare packages. All this is to enable our employees remain happy and productive.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Doodle Tech Inc. just like any other business has been established with the aim of generating revenue and making profit in the technology and software industry, and we are going to ensure that we make software that will help us accomplish this purpose, as well as engage in other services as well.

Doodle Tech Inc. therefore intends to generate income by engaging in the following services;

10. Sales Forecast

The software industry has come to stay and can only keep evolving into something bigger and stronger, as there will always be gadgets, devices and templates that would require the use of a new software or an upgrade.

Our strategic location in San Francisco – California has afforded us the opportunity to be close to many technological giants and businesses and this will see us generating and meeting our set revenue in no time, thereby growing our business tremendously.

After conducting a thorough analysis on the software industry and analyzing our chances in the industry, we were able to come up with a sales forecast that has shown strong positives in how we are likely to far in the market.

The sales projections were based on several assumptions and facts garnered across similar start-ups in the industry and across the United States of America as a whole. Therefore, the sales projection that Doodle Tech Inc. conducted to analyze its chances are as follows;

  • First Fiscal Year-: $400,000
  • Second Fiscal Year-: $800,000
  • Third Fiscal Year-: $1,600,000

N.B : The above sales projections were done based on major assumptions that some factors that were used in making these assumptions would remain the same. However, should there be any change either positively or negatively, it would likely increase or decrease the above figures.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because it is not only a way to generate revenue for a business; it is also a way of garnering publicity to attract new customers whilst retaining the old ones. Every business no matter its level or life cycle of needs marketing in order to thrive, which is why any entrepreneur or business person starting or running a business usually sets money aside for marketing.

Asides creating funds for marketing, it is also important to ensure that effective strategies are created. Creating effective marketing strategies are essential as they would ensure that the funds are channeled the right way. In marketing Doodle Tech Inc., we would ensure that we leverage on all conventional and unconventional means of making sure that our brand and products are marketed to all our existing and potential customers.

We would conduct a market survey that would allow us understand the right strategies to draft and how effective they would be depending on the target market. To conduct a thorough market survey, we would make use of accurate available data so that we would be effectively able to compete with all our competitors all over the United States of America.

We also intend to hire a reputable marketing consultant who should be able to draft the right marketing strategies that would allow Doodle Tech Inc. penetrate the market. Also, our marketing team would be empowered in ensuring that the marketing strategies created are in tune with our corporate goals and objectives as a business.

Therefore, the following are the marketing strategies we hope to adopt at Doodle Tech Inc. in order to sell our products and services;

  • Ensure that we introduce our software development business by sending out introductory letters to technology and manufacturing companies as well as other big software companies and other stakeholders in the industry.
  • Network with other software companies by attending software developer conferences
  • Advertise our software development business in local newspapers, technology related magazines, and in local radio and television stations
  • Ensure that Doodle Tech Inc. is listed in online and offline directories
  • Engage in direct marketing and sales
  • Ensure that we are actively involved in forums and blogs in marketing our company

11. Publicity and Advertising Strategy

Carrying out the right publicity and advertisement for our software development business is very essential as it is not enough to just penetrate the market and also create awareness, but to ensure that the strategy will result in Doodle Tech Inc.’s products becoming generic terms for similar products in the same category.

Due to this vision, we have hired a reputable publicity consultant who has the industry knowledge and expertise and who will help in ensuring that our company gets to the top by drafting out strategies that are in line with the core policies of the company and will boost our brand and allow us compete favorably against our competitors.

Below are some of the platforms we intend to leverage on in order to promote Doodle Tech Inc.;

  • Develop a free version of our software and give users an opportunity to upgrade at a cost
  • Leverage on relevant social media platforms such as Facebook, Twitter, and LinkedIn. Google Hangout and other developers’ forum in order to create awareness about Doodle Tech Inc.
  • Engage in pay per click advertisement on popular software development forums
  • Create contests on social media and via our website to generate more publicity
  • Distribute our handbills and fliers in strategic locations
  • Install our flexi banners in conspicuous and strategic locations all over San Francisco

12. Our Pricing Strategy

Determining the right price for our various software’s will depend on a number of factors, such as how much the market will willingly pay for such software, how much that category of software is being charged for by competitors, and how unique the software is.

Other factors that will determine the prices are if we intend to charge a licensing fee for our software, or enable a pay per transaction or a subscription that is time-limited for the end user.

In view of all the above based factors, we will offer our software at prices that are at the prevailing market conditions. However, because this is a competitive market, we will however lower our prices in the first two months of business so as to attract more customers to our business, and also increase the awareness for our products.

  • Payment Options

Doodle Tech Inc. realizes that due to improving technology, customers now have different payment options that they can use in paying for services; and so we have different payment policy that is intended to suit all our different customers and their diverse needs.

The payment options we have for our clients are;

  • Cash payment
  • Payment via check
  • Payment via online payment portal
  • Payment via Point of Sale (POS) Machine
  • Payment via credit card

The above payment platforms were carefully chosen for us by our bank and we have been told that our customers will not experience any hitches or inconvenience whilst using the above platforms.

13. Startup Expenditure (Budget)

Even though some of the equipment that can be used to start and run a software development company can be gotten for fairly used, thereby lowering the costs of start-up, it will however be vital to stress that setting up a standard software development company would require the equipment used to be standard so as to be able to withstand the heavy workload that it might have to carry out.

Also, the bulk of capital in these circumstances usually goes to paying workers and utility bills that the business will incur during the course of its operation. Therefore, the key areas where we intend to spend our start-up capital on are;

  • Total fee for registering Doodle Tech Inc. in the United States of America – $750
  • Licenses, permits as well as accounting software – $1250
  • Insurance policy (general liability, workers’ compensation) – $2,000
  • Leasing and renovating of a facility for use for at least a year – $20,000
  • Cost of hiring a business consultant – $2,000
  • Operational cost for the first 3 months (salaries of employees and payment of bills) – $200,000
  • Other start-up expenses which includes (windows hosting, Linux hosting, bug tracking, graphics design, software subscription and cable broadband) – $15,000
  • Marketing promotion expenses (general marketing expenses and promotion activities for grand opening ceremony) – $5,000
  • Administrative expenses (stationeries, phone, computers, printers, furniture business cards, office supplies, and stamps)  – $10,000
  • Cost of purchasing an official vehicle – $30,000
  • Cost of launching a website – $1,000
  • Cost of throwing a grand opening party – $5,000
  • Miscellaneous – $8,000

From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco – California. IT should be noted the bulk of the capital (90%) went towards payment of salaries for employees for a period of three months.

Generating Funding / Startup Capital for Doodle Tech Inc. Business

Doodle Tech Inc. is a business owned by two geeks and businessmen, Jack Taylor and Christopher Warden. We realize our financing is important for our company if we intend to successfully start, run and become a force to be reckoned with in the industry.

We are however going to be careful in where we source for money so as not to lose a part of our company or get locked in repaying a loan that might hinder the progress of our company. This is why we have decided to limit our sources for income to just 5 sources; The following are sources where we intend to get our start-up capital from;

  • Generate part capital from our personal savings and sale of stocks
  • Get soft loans from family members and friends
  • Apply for research grants at the state and federal level
  • Source for part capital from online crowdfunding sites like kickstarter
  • Apply for loan from commercial bank

N.B: from our personal savings and the sale of some of our stocks, we were able to generate the sum of $30,000. The soft loans from our family members and friends amounted to $20,000. We applied for a grant of $50,000 at the state level and have been considered.

We were able to generate the sum of $70,000 from sourcing for funds from kick starter, and we are at the final stages of getting our loan of $130,000 approved for us by the bank. All the necessary documents have been signed and we have been assured by our banker that the amount will soon be credited to our account within two weeks.

14. Sustainability and Expansion Strategy

Doodle Tech Inc. is established with the aim of making profit and competing amongst others here in the software industry. We are however concerned about the future of our company and so we intend to ensure that we deploy sustainability and expansion strategies so as to keep our business running for a long time.

One of the sustainability strategies which we intend to deploy is in having the right business structure on ground. This we intend to do by hiring competent and professional employees to handle the various tasks that we will assign to them.

We will employ those who understand what businesses such as ours will need to thrive in the industry and the know-how to ensure that we attain our desired goals and objectives. Our employees will not only be well paid and have attractive incentives, they will also continually be trained so that their skills would be enhanced thereby increasing productivity for the company.

We would draft effective publicity and promotional strategies that would ensure that the awareness for our brand and its products are increased to potential and even existing customers. Our promotional efforts will be geared into ensuring that our brand is positively communicated to even our rivals in the industry.

Most of our publicity strategies would be geared towards the millennials by throwing up contests especially on social media as these have the potential to ensure that awareness about our brand is effectively spread even to the baby boomers.

Finally, we take our customers very seriously and to this effect we intend to ensure that we have effective customer service programs which will see our loyal customers getting incentives.

We also would ensure that we attend to all customer enquiries whilst also making sure that all their complaints are resolved speedily depending on the problem. We know that if we carry out these strategies effectively, we would not only push forth our brand but also sustain our business whilst also expanding it at our own pace.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

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A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

  • Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
  • Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
  • Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
  • Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

ClickUp Business Plan Template

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

  • Company description : Overview, mission, vision, and team
  • Market analysis : Problem, solution, target market, competition, and competitive advantage
  • Sales and marketing strategy : Products/services and marketing channels
  • Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
  • Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

ClickUp Sales Plan Template

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

  • Determine sales objectives and goals
  • Draft positioning statement
  • Perform competitive analysis
  • Draft ideal customer persona
  • Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

ClickUp Business Development Action Plan Template

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp Business Roadmap Template

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

ClickUp Business Continuity Plan Template

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

  • Priorities: Tasks that need immediate attention
  • Continuity coverage: Tasks that must continue despite challenges
  • Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

ClickUp Lean Business Plan Template

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

ClickUp Small Business Action Plan Template

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

ClickUp Strategic Business Roadmap Template 

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

  • Progress Board: Visualize tasks that are on track, those at risk, and those behind
  • Gantt view: Get an overview of project timelines and dependencies
  • Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft Word Business Plan Template by Microsoft

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

  • Executive summary : Highlights, objectives, mission statement, and keys to success
  • Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
  • Marketing: Market analysis, market segmentation, competition, and pricing
  • Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

Excel Business Plan Template by Vertex42

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

  • Highlight charts
  • Market analysis
  • Start-up assets and expenses
  • Sales forecasts
  • Profit and loss
  • Balance sheet
  • Cash flow projections
  • Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

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Software Development Plan | Definition, Objective, and Steps

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SDP is abbreviated as Software Development Plan which describes a process of developers planning to develop a software project. SDP also helps to make sure if software development is performed systematically or not. In this article a detailed knowledge has been provided about Software Development Planning and the process of how it can be done to complete a particular software development project.

Table of Content

What is a Software Development Plan (SDP) ?

Aim of software development plan (sdp) .

  • Objectives of Software Development Plan (SDP)

Steps of SDP

Prerequisite of developing sdp , software development plan (sdp) overview, mistakes to be avoided while developing sdp.

A Software Development Plan is defined as a type of document of an overall strategy for creating a software project. SDP serves as a roadmap which guides the development team throughout the lifecycle of a project. It provides a tool for monitoring the process which needs to be followed in the process of software development. The SDP demonstrates all the phases of the process- planning, ideation, design, analysis, deployment, development, production, maintenance and launch.

The aim or purpose of the Software Development Plan is to communicate with the stakeholders and team members. Whenever developing software on a program and how project managers use direct resources then this kind of plan or approach is being used. The Software development plan sets clear communication channels and workflows between the parts which are involved and also sets the clear roles and responsibilities for the team members.

Objective of Software Development Plan (SDP)

The main objective of a Software Development Plan is to provide a type of framework where the team members can have a clear knowledge and understanding on that particular software project on which they are working and the problems which the team members want to solve. The SDP is also used to find the time and cost effective solutions to complete and deliver reliable, high quality projects to the users.

There are major six steps which are associated in a Software development plan which are mentioned below:

  • Step 1: Team formation
  • Step 2: Create a Plan
  • Step 3: Develop an overview
  • Step 4: Prepare the Draft
  • Step 5: Submit for the review purpose
  • Step 6. Lastly Finalize the SDP

Software Development plan should be developed by the contractor’s preferred format and also needs to be documented all the processes applicable to the system. The prerequisite for developing SDP are mentioned below:

  • When the particular tasks needs to be completed time and date should be mentioned. Therefore timeline of all tasks should be there with the mentioned project deadlines.
  • Details should be provided about the team and which team member is performing which type of task.
  • Extra additional planning for budget should be also a prerequisite of Software development plan.

The complete overview of a Software Development Plan consists of the following sections.:

1. Introduction

The Introduction part of Software Development plan consist of the overview of the software project which includes its aim, objectives and the scope. Software development introduction part also provides the the previous or the past experiences and it also provides information about the main context.

2. Organization of the Project

The Software development Plan gives the detail explanation about how the project team which is set up includes the roles and responsibilities of each team members. It also names all the important people’s and explains about how they are being involved in the development process.

3. Scheduling the Project

The Project schedule part demonstrates the software development projects majorly the deliverables, milestones and the deadlines in which the projects needs to be submitted. Project schedule part also includes the use Gantt charts or the another planning tools which shows how long the project will takes to complete.

4. List of Resources

The Software development plan list the resources which needs the tools, people, places required to work and the software. These resources may vary time to time as there can be a need of buying, setting and training up the facilities which can be needed in the future.

5. Managing the Risks

In software development plan this parts deals with the risk management, the various types of risks which can affect the success of the project. The risk management is done by the following process such as- analysis of risks, the effects of these risks and the multiple ways to deal with the risks.

6. Development of Methodology

The plan and the methods for developing the software are been discussed in this part which may say that the agile methods like the scrum or the other standard methods like the waterfall which are used. The methodology which was chosen decides how the tasks needs to be set up, how the work is tracked and the software quality which is ensured.

7. Quality Assurance

In this part of the SDP it demonstrates the planning and the activities which are used to ensure that the software is made of high quality. This part of SDP includes the testing process, code reviewing process, checking the quality metrics and the documentations standards.

8. Managing the Configuration

The Software development plan demonstrate the tools and the methods for managing the software configuration such as the version control, build management and the release management which also sets the rules of merging, branching and under the control keeping a stable codebase.

9. Documents

The Software development describes what type of documents the software project needs which may have plans for the technical documentation, user manuals and the design documents which are made during the process of project development.

10. Project Control and Monitoring

This is the last part of the Software development plan which explains how to track the ultimate progress of the project, keep the performance metrics and keep the required changes under the control which includes the steps of progress meetings, change in the management and the regular reports on the project state.

Some of the mistakes which needs to be avoided while writing a SDP are mentioned below:

  • Not including the stakeholders in the SDP planning process.
  • Never ignore the Quality Assurance in SDP planning.
  • Lack of communication can arise therefore try to communicate with the team leaders and stakeholders as much as possible for good understanding.
  • Not keeping documentation is another big mistake.
  • Lacking flexibility.
  • Setting un-real deadlines for the project.
  • Inadequate requirement analysis.

Software Development Plan plays an important role in the planning of software development projects. Therefore, SDP is a sub-discipline of project management in which the particular software is planned, implemented and controlled. Thus, in this article SDP is discussed in detail for better knowledge and understanding.

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6 tips for managing your software development budget

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May 16, 2024

Managing your software development budget can be one of the more challenging aspects of a project. But it’s also essential to get it right.

If you overestimate the budget, you misallocate resources that could be better used elsewhere. But if you pitch it too low, you might not have the funds available to deliver on the original vision, which can lead to cut corners and poor outcomes.

In this article, we’ll run through six useful tips that will help you craft and manage your budget effectively.

What are typically the biggest costs?

Before getting started on a software development project, it’s vital to draw up a realistic budget . Understanding what this should include is fundamental to eventual success. If core cost drivers are left out, you can quickly find yourself in a situation where the available funds simply aren’t sufficient to deliver the project on time .

The biggest single cost in any software development budget is usually paying the development team. For an initial idea, you can use online resources to help you consider your labor costs. If you’re employing an in-house team to carry out the project, you need to factor employment uplift costs into the budget on top of the basic salary figure. This may include:

  • Social security
  • Employment taxes

Don’t forget to include the labor costs for everyone involved in the software development workflow , not just the developers writing code. It’s common for development projects to need the skills of other professionals, such as graphic designers or copywriters, for example.

Then there are the other costs. On top of labor, you may also need to consider project-specific costs such as:

  • Equipment and infrastructure
  • Software tools
  • Integration
  • Site overheads
  • Data storage and transfer

Each project will be unique, so it’s crucial to establish which of these costs will feature before you begin.

Factors that influence a software development budget

Costs will also vary depending on a number of other factors. The most important ones to consider are:

Type of project

Software modification tends to involve more complex processes than developing a new product from scratch, so it can cost more. That’s largely because it may involve a certain amount of “if I wanted to go there, I wouldn’t start from here” complication, whereas you have full control over the approach to developing new software.

Length of project

The longer a project takes, the more likely secondary costs will rise. For instance, if team members leave and have to be replaced. Also, overheads might increase, or equipment may have to be upgraded or replaced. It all adds up.

Project management approach

Aiming to develop a minimum viable product (MVP) that incorporates only basic features and then adding more later on can save time and money. Full product builds will take longer and cost more.

Common challenges in budget management

There are a number of issues that can crop up during a development project, which can pose a challenge. These include:

Resource allocation

At the beginning, it’s not always clear how to allocate resources efficiently. Developers vary in their skill sets, and it’s crucial to keep an eye on progress so you can make changes if necessary.

Scope creep

If the project becomes more complex over time ( scope creep ), the initial budget might not be adequate.

Unrealistic deadlines

Proper planning at the outset is vital. Overly optimistic deadlines can throw the whole project (and the budget) into disarray. Accurate time and expense tracking is critical to identifying emerging issues before they turn into problems further down the line.

Tips for managing your software development budget

Projects vary in scale, complexity, and implementation, but managing the budget well is essential to successful delivery. Here are six tips to help you do just that.

1. Set a realistic budget

There are many factors to take into account when it comes to setting a budget that’s both comprehensive and realistic.

As we’ve already mentioned, the heaviest expense in most software development projects is the cost of labor. Estimating how much this will come to can be tricky, but you can use previous projects as a guide.

It’s good practice to build in some contingency as well since development projects have a way of presenting you with surprises as they proceed, some of which can add considerably to the completion time.

Building a budget can quickly become a complex affair, so it’s worth investing in professional services software . This will give you a consolidated view of all your costs and multi-dimensional insights, making it easier to plan and set a realistic budget that includes all project expenses.

2. Prioritize features and requirements

Of course, you can’t create an accurate budget forecast without determining exactly what features you’re planning to include in the software. Meet with stakeholders to establish their requirements. Good questions to ask include:

  • Which type of solution? (e.g., app, PWA, enterprise platform)
  • Who will be using the software?
  • What will it be used for?
  • Which integrations will it need?
  • Do you have specific design or layout requirements?

The goal is to make sure you have as complete a picture as possible of what you’re setting out to achieve with the software. Agree on how features should be prioritized. List a set of basic features that are essential, and then rank additional ones in order of importance.

3. Utilize third-party and open-source providers

You can often cut costs without sacrificing quality using third-party providers or incorporating open-source resources.

According to Arc, you can reduce your total labor costs by nearly 50% by hiring freelancers rather than using in-house teams. Now, this may not be possible for all projects. Certainly, if the project is commercially sensitive, it will often be better to keep it in the family, so to speak. But for many projects, hiring skilled contractors is definitely an option worth exploring.

Similarly, you may not need to develop every aspect of the project from scratch. Make full use of any available open-source plugins and other pre-built software modules. Doing this will help streamline workflows and reduce the amount of time needed to complete the project.

4. Monitor and control costs

Controlling costs is crucial in any business project to prevent them from spiraling out of control. This requires constant monitoring.

As part of your initial project preparations, you should create a timeline . Break down the project into its constituent parts and estimate how long each will take. That way, you’ll be able to keep a handle on how closely you’re sticking to the budget over time.

For tracking purposes, you can integrate whatever project management platform you’re using with a business accounting solution. It’s best to opt for dedicated business software for SaaS or similar development teams because they’re built with configurable integration functionalities.

By using a tailor-made business software solution, you’ll be able to monitor all your project data on one centralized system and utilize features such as subscription billing models or SaaS metrics, to create accurate forecasts that fit your project. 

5. Encourage effective communication and collaboration

Optimizing your budget means making sure all workflows run as smoothly as possible, and that takes good communication. When information flows freely, everyone on the project stays up to date with recent developments, and the risk of errors cropping up is reduced. And when an issue does arise, you can resolve it quickly, minimizing any potential hit to the budget.

To help with this, make sure you’re using the right communication tools for your project. For example, if you hire freelancers or work with external partners, consider a communication platform that facilitates easy collaboration across all teams.

Fostering team collaboration is essential. It won’t necessarily emerge organically, so be sure to encourage regular communication via some combination of:

  • A dedicated project management platform
  • Regular team check-ins
  • Knowledge-sharing channels
  • Centralized resources repository
  • Comprehensive documentation

Having these factors in place makes team cohesiveness much more achievable. And when your team is working together like a well-oiled machine, that helps the project stay on track and on budget.

6. Invest in training and development

Putting the focus on delivering one project at a time can lead to deprioritizing certain critical elements of successful software development. But one area where it’s crucial to take a long-term approach is training and development.

There are several reasons why putting an emphasis on regular training represents a good investment:

Encourages best practice: when everyone in the team follows the same protocols, it helps streamline workflows and enable good communication.

Incentivizes top talent: the best professionals will always have a choice about who to work for. Retaining top talent is much easier if they know you value them enough to provide ongoing training.

Improves team flexibility: broadening and deepening the skill sets of each individual strengthens the team as a whole and gives you more flexibility when assigning work.

Overall, putting an emphasis on upskilling will empower your teams and help them deliver the top-quality work you expect to see. 

Make sure to include a line for training in each project budget and carefully consider the cost of online training platforms . These can be vital when training and upskilling your teams as they allow you to build your own courses and monitor your employee’s progress.  

Final thoughts

Every software development project is unique. The budget you build for each one needs to take account of a broad range of different factors, and no two budgets will be the same.

That said, there are some universal best practices that are vital to follow. Being realistic from the outset is essential, as is building in sufficient contingency so that unexpected issues can still be accommodated within the existing financial framework.

Keeping a project on a budget can be a challenge. But the good news is that if you put the tips included in this article into practice, it’s one you’ll be ready to meet head-on.

software development business plan examples

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time as a Sales and GTM leader, his organizations have earned the business of >2,000 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team.

ER diagrams vs. EER diagrams: What’s the difference?

ER diagrams vs. EER diagrams: What’s the difference?

Being iterative and incremental in software development

Being iterative and incremental in software development

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IMAGES

  1. Create a Winning Software Development Business Plan

    software development business plan examples

  2. Software Development Project Plan

    software development business plan examples

  3. A Full Guide to Software Development Project Planning

    software development business plan examples

  4. Software Development Plan template

    software development business plan examples

  5. 10+ Sample Software Development Plan Template for IT Companies

    software development business plan examples

  6. FREE 13+ Sample Software Business Plan Templates in MS Word

    software development business plan examples

VIDEO

  1. 9 Step Help You to Write the best business plan

  2. Business Plan Examples

  3. Business Plan Examples & Toolkit

  4. D9. How to Write an Ideal Real Estate Development Business Plan

  5. How To Write A Business Plan In 10 Simple Steps!

  6. Business Audiobook

COMMENTS

  1. Business Plan for Software Company [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a software company business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of software company that you documented in your company overview.

  2. Software Company Business Plan [Free Template

    Writing a software company business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...

  3. A Sample Software Development Business Plan Template

    Cost of launching a website - $1,000. Cost of throwing a grand opening party - $5,000. Miscellaneous - $8,000. From the following report, we would need an estimate of $300,000 to be able to start and successfully set up a software development company in San Francisco - California.

  4. How to write a business plan for a software development company?

    Let's go through the content of each section in more detail! 1. The executive summary. In your software development company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

  5. Software Business Plan Template (2024)

    Below is a software business plan template to help you create each section of your own Software Company business plan. Executive Summary Business Overview. SimpleBooks Inc. is a new accounting software company located in Seattle, Washington. We produce an accounting product that helps small and medium-sized businesses with all of their ...

  6. Software Development Business Plan Template & Guidebook

    How to Write a Software Development Business Plan in 7 Steps: 1. Describe the Purpose of Your Software Development Business. The first step to writing your business plan is to describe the purpose of your software development business. This includes describing why you are starting this type of business, and what problems it will solve for ...

  7. How to Write a Winning Software Company Business Plan + Template

    The executive summary of a software business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your software company. Provide a short summary of the key points in each section of your ...

  8. Software project: get a solid business plan (example)

    This article provides an example of a solid business plan for software development. It outlines the key steps to take in order to create a successful plan and provides guidance on the best practices to ensure success. Learn how to create a software business plan and get the most out of your software development project.

  9. Business Plan Template for Software Developers

    Crafting a solid business plan is essential for securing funding, attracting investors, and guiding the growth of your software development company. With ClickUp's Business Plan Template, you can effortlessly outline your vision, set goals, analyze your target market, devise a killer marketing strategy, and project your financials with ease.

  10. Software Development Plan: Full Guide And Free Templates

    A software development plan is a comprehensive roadmap for your software project. It helps outline the entire process and strategy for developing software, including timelines, resources, and tasks required to meet the project's needs. The plan acts as a structured guideline for the development team and stakeholders throughout the project.

  11. Computer Software Business Plan Example

    FoodFun LIS is a start-up organization. The following assets and professional services will be needed for the formation and start of operations. Legal services for company formation. Accounting services to set up the accounting shell of the company QuickBooks Pro software. Computer programmers (3) to rapidly develop the software.

  12. ASP Software Developer Business Plan Example

    Explore a real-world asp software developer business plan example and download a free template with this information to start writing your own business plan. ... The Company shareholders are founder, Paul Peen and selected investors. Mr. Peen has an extensive background in software development with more than 25 years of experience in the ...

  13. Software Development Plan: Full Guide And Free Templates

    A software development plan (SDP) is a strategic roadmap that outlines the entire software development life cycle (SDLC), including goals, resources, budget, and timeline. It helps ensure ...

  14. 10 Free Software Development Plan Templates

    5. ClickUp Software Comparison Template. Compare different tools and services side-by-side in one place. This Software Comparison Template by ClickUp is built for more general decision-making than just software development. But applied correctly, it can still be valuable to numerous use cases.

  15. Software Development Project Plan Template

    A software project plan gives your development team a big-picture understanding of what it will take to get the job done on time and budget, including: Estimated time to complete work/sprints. Important milestones, dependencies, deadlines, and deliverables. Resources needed to accomplish each phase.

  16. Software Development Plan Template

    This template provides a framework for teams to create a plan that outlines the timeline, goals, stakeholders, resources, and budgets needed to successfully deliver a software product. 1. Define clear examples of your focus areas. When creating a Software Development Plan, it is important to first define the focus areas that you want to address.

  17. A Full Guide to Software Development Project Planning

    The structure of the software development project plan. The first step in writing a software development plan is establishing its key components. In this part, we will examine the sections of a typical software development plan, and give you a checklist about their contents with a sample of a software development project plans.

  18. Top 10 Software Development Plan Sample Templates with Examples

    Template 3:- Three Years Application Software Development Planning And Launch Timeline. Here is another PowerPoint Template that covers the action plan for application development. It contains crucial details regarding the application's security, user experience, functionality, and tools.

  19. FREE IT and Software Business Plan Template

    Write a Clear and Comprehensive Software Development Project Plan for Your Startup with Template.net's IT/Software Business Plan Templates! Our Free Templates Have the Perfect Samples of a Business Plan. Create Financial Projections, Shipping Costs, Executive Summary, and Other Financial Sections in a Breeze. These Are Perfect for Entrepreneurs Who Need Detailed Plan Templates.

  20. Software Development Plan (SDP)

    These six steps are: Step 1: Form Your Team: Gather the subject matter experts you will need to develop the SDP. Step 2: Develop Plan Approach: Figure out how you are going to write the plan and who is responsible for each section. Step 3: Develop Outline: Start with an outline or a template.

  21. Software Development Business Plan [Sample Template]

    A Sample Software Development Business Plan Template. 1. Industry Overview. The software development industry has grown in the space of a century from an almost on-existent industry to one that is not only a billion dollar industry but an indispensable one, especially as software form the basis of modern gadgets and devices.

  22. 10 Free Business Plan Templates in Word, Excel, & ClickUp

    In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝. Download This Template. 6. ClickUp Lean Business Plan Template. ClickUp Lean Business Plan Template.

  23. Software Development Plan

    Steps of SDP. There are major six steps which are associated in a Software development plan which are mentioned below: Step 1: Team formation. Step 2: Create a Plan. Step 3: Develop an overview. Step 4: Prepare the Draft. Step 5: Submit for the review purpose. Step 6.

  24. ICT Business Plan

    Intra-Company Transfer Visa Business Plan. LMIA Owner Operator Business Plan. LMIA International Mobility Program - Exemption C10 - Significant Benefit Business Plans ... Sample - IT and Software Development. previous post: Financial Model - Food and Beverage - Sample; next post: Start-up - Sample - Data Analytics Platform; Mentioned

  25. 6 tips for managing your software development budget

    5. Encourage effective communication and collaboration. Optimizing your budget means making sure all workflows run as smoothly as possible, and that takes good communication. When information flows freely, everyone on the project stays up to date with recent developments, and the risk of errors cropping up is reduced.

  26. 15,000+ Templates

    15,000+ Awesome Templates Of 2024. Select from over 15,000 templates from the portfolio, business, fashion, technology, education, blog, and other trending themes. All templates are fully responsive and available for free. Last Updated: May 19, 2024. Text With Polymorphic Shapes - Website Template.