how to write a convincing cover letter

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to Write a Cover Letter That Will Get You a Job

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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Article • 11 min read

How to Write a Great Cover Letter

Making first impressions count.

By the Mind Tools Content Team

Your dream job has opened up, at just the right time in your career! You've built up the skills and experience to take this next step, whether at your own organization or elsewhere, and you're fired up with enthusiasm.

But the deadline for applications is approaching fast. So, you update your résumé and, feeling positive about your chances, you even take your interview outfit to the dry cleaners!

Next, you sit down to write your cover letter – and your hands freeze over your keyboard. You're desperate to make a great first impression on the hiring manager, and to get your application to the top of the pile. Should the letter be formal or quirky? How much and what type of information should it contain?

In this article, we explore tips and techniques for writing a cover letter that can help you to get through to the next round of the recruitment process.

You can read the transcript of our cover letter video here .

This article gives general tips and guidance for writing a great cover letter, but there is no "one size fits all" template. After reading this article, use your own experience and judgment to decide on the best approach for the role that you are applying for, taking into account the organization's culture and best practices.

Preparing Your Cover Letter

First, you need to do some homework. Find out as much as you can about the team you are hoping to join. Start with your company's website and, if possible, the team's intranet. Then explore industry websites, journals or newsletters for news and information about the company and the industry in general.

This will help to make sure that you are fully up to date with current trends and potential pain points in your sector. You can use this information to gain a better understanding of what the team needs, and how you might be able to help.

Your cover letter needs to find the right tone, one that reflects the culture of your organization. Chances are, you're already familiar with this. But different teams and departments may have different ways of working. For example, do they have a formal, reserved approach, or a more relaxed and informal feel?

Next, look at your résumé from the hiring manager's point of view. Does it include anything that might concern them? For example, are there any gaps in your work history? Your cover letter should include brief explanations for these, such as taking a career break to raise your family.

If your résumé needs more than just a quick refresh, or you need to create one from scratch, you can find out how to do this with our article, Writing Your Résumé (CV) .

Cover Letter Basics

If you were meeting a potential boss for the first time, chances are you'd take extra care with your appearance. If you pay the same attention to your cover letter, that meeting will more likely take place! So, check and double check the following areas:

• Spelling and grammar: these mistakes are easily avoidable. A cover letter with spelling mistakes or missing words looks careless and unprofessional. Use a dictionary! Ask someone else to read your letter, too, as a "fresh pair of eyes" can pick up errors that you've missed. Reading it aloud can also help to ensure that the letter "flows."
• Consistency: for example, if you capitalize one job title – say, Marketing Executive – capitalize all the others, too. Our article, Encouraging Attention to Detail , has strategies for maintaining high standards of work.
• Confidence: avoid saying that you "believe" or "feel" that you are the right person for the job. Have the courage of your convictions and say that you know you are right for it.
• Jargon and clichés: use the correct technical terms where appropriate, but bear in mind that the first person to read your letter may be an HR manager, rather than the team leader or other expert. Also, jargon and acronyms can mean different things in different teams or businesses, so they could cause confusion. Similarly, avoid meaningless, over-used phrases such as "people person" or "thinking outside the box."

Writing a Compelling Cover Letter

Chances are, you're not the only person who sees the role as a dream opportunity. It may have attracted numerous applications. That means the hiring manager has to sift through a lot of cover letters, so they will want to see at a glance what you have to offer.

Brevity is key. As writer and editor Lily Herman instructs , "Keep it short (like, really short). Your cover letter should be a single page (no more!) and around 300-350 words."

Read our articles, Writing Skills and Keep It Simple , for guidance on getting your message across clearly and concisely.

Consider the following structure as a guide for your cover letter:

1. Introduce Yourself

Grab the reader's interest with your opening paragraph. In one or two sentences, tell them who you are, and why they should hire you, and express your enthusiasm for the role.

For example, you could say, "As a sales manager with six years' experience of motivating my team and exceeding my targets each quarter, I was excited to see your advertisement for regional sales director." This sounds much more appealing than, "I am writing to apply for the role of regional sales director, which was advertised on LinkedIn."

2. Explain Why You Are the Best Candidate

Next, describe what you can bring to the role. Give examples of skills that you've developed or successes that you've enjoyed that are relevant to the job description.

Be specific, and quantify your achievements wherever possible. If you've exceeded your sales targets, for example, give a percentage or monetary figure. Tell the truth, and don't be tempted to exaggerate or embellish your accomplishments – it's unethical, and will backfire if you are caught out.

3. Be Enthusiastic About the Role

You may have the qualifications and the experience to do the job, but employers also want to know that you feel passionate about the role and their organization. Describe why the company or department appeals to you. For example, you could explain that you share its values . This signals that you'll be engaged, committed, and likely to stick around.

4. Summarize and Request a Follow-Up

Finally, round up what you've written, and indicate your availability for interview. A strong closing paragraph could be, "I've always delivered outstanding results, and I've enjoyed every challenge that has come my way. I'd be delighted to meet with you and discuss the value that I can add to your team."

Formatting Your Cover Letter

Format your cover letter as though you were going to send it in the mail, even if you're sending it by email. This will make it look more professional.

Here's a point-by-point guide for laying out your cover letter:

• Write your name and address at the top of the page. Align it to the right.
• Write the name and address of the prospective employer. Align it to the left.
• Add the date of your letter under the employer's address, and align it to the left. Leave a line space between the address and the date.
• Begin your letter with "Dear…" and the name of the hiring manager. Avoid "To whom it may concern." If you don't know who to address the letter to, send the HR department an email asking for the appropriate recipient.
• Use a font that's clear and easy to read, such as Arial or Helvetica, with a type size of 10 or 12 points.
• Space your paragraphs, keep wide margins, and don't crowd the page.
• Leave a line space under the final paragraph, and sign off with "Yours sincerely" or "Best regards." Leave a couple of line spaces under the signoff, and then sign your name, typing it in full beneath your signature. If you are sending the letter digitally, it's not necessary to actually sign it – just type your name instead.

Consider sending your cover letter as a PDF file. PDFs are compatible with most computers and devices, so it should look the same on the recipient's screen as it does on your own.

Beware of These Cover Letter Pitfalls

Here are a few mistakes to avoid when writing a cover letter:

• Making jokes. Avoid doing this, because humor is highly subjective, and can be easily misunderstood.
• Mentioning your current salary, or salary expectation. Don't do this unless the job advertisement asks for it. This type of information is best left until you are able to negotiate a job offer .
• Copy and pasting. Of course, to a certain extent cover letters for different applications will overlap. But make sure that your cover letter is clearly written with the job you're applying for in mind – not a simple copy and paste with a few tweaks.

Your cover letter needs to show the recruiting manager that you're the right person for the job, and that you will be a good fit for the team. Research the role carefully, and pay attention to the tone and language that you use.

Your letter should fit on one page, and be presented in a way that's easy to read. It should follow this structure:

• Introduce yourself.
• Explain why you are the best candidate.
• Be enthusiastic about the role.
• Summarize and say that you are available for interview.

Try to give real examples that demonstrate your skills, or that show how you added value to your team or organization. But tell the truth! Don't exaggerate or embellish your accomplishments.

Finally, remember to check your letter carefully for mistakes, and then check it again.

Herman, L. (2016). '16 Secrets for Writing Cover Letters That Get You Hired,' Motto , February 26, 2016. Available here .

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How to Write an Effective Cover Letter in 2023 | Beginner’s Guide

how to do a cover letter? or how to begin a cover letter? this is a query. Many people look for it Job hunting sucks. Perusing through online job listings, refining your…

Cover Letter Help - How to Write an Effective Cover Letter in 2023 | Beginner’s Guide

• Cover Letter Help

how to do a cover letter? or how to begin a cover letter? this is a query. Many people look for it Job hunting sucks. Perusing through online job listings, refining your resume, as well as preparing for grueling interviews—none of it is fun. For many, the most daunting part of the process is crafting…

Sarah Reynolds

Content specialist.

how to do a cover le t ter? or how to begin a cover letter? this is a query. Many people look for it

Job hunting sucks. Perusing through online job listings, refining your resume , as well as preparing for grueling interviews—none of it is fun. For many, the most daunting part of the process is crafting a cover letter. There’s so much conflicting advice out there; it’s difficult to know where to start.

Don’t fret, though. We’ve got your back. Writing a cover letter is not as hard as it sounds.

In this blog, we’re going to teach you how to write a cover letter that will land you the job of your dreams .

But first, the basics…

What Exactly is a Cover Letter? (and Why is it Important?)

A cover letter, or a covering letter as some might call it, is a one-page document that you send as part of your job application (alongside your CV or Resume).

Its core purpose is to expound on the information highlighted in your resume while infusing your personality. On average, your cover letter should be no more than 400 words .

A cover letter takes the reader on a guided journey of some of your greatest career and life achievements. But it doesn’t stop there. It also explains why you’d be a good fit for the company.

A well-written cover letter ignites the interest of the HR manager and gets them to read your resume.

On the other hand, a poorly crafted cover letter leaves the potential employer shaking their head in irk, cursing out loud for wasting their time, and eventually binning the resume that you poured your heart out to write.

You don’t want that happening, or do you? That’s why it’s important to learn how to write a cover letter—a convincing one.

If it’s your first time writing a covering letter, the whole thing can seem even more daunting. No need to freak out, though. Writing a good cover letter is as easy as spelling out A, B, C.

All you have to do is adopt the following proven format:

• Header – Provide contact details.
• Greetings – Exchange pleasantries with the hiring manager.
• Introduction – Pique the interest of the reader straight away with 2-3 of your top achievements.
• Middle paragraphs/Body – Explain why you’re the ideal candidate and the perfect fit.
• Concluding paragraph – Recap everything. Restate why you feel you deserve a shot at the company.
• Final formal salutations – End with a formal sign-off.

We’ll explain these in detail below (along with some cover letter examples). So keep reading.

How to Write a Convincing Cover Letter that Gets You the Job: A Step-by-Step Guide

Now that the basics are out of the way, we’re going to guide you through the process of writing the perfect cover letter, step by step.

There’re some cover letter examples in there too, so read on.

Step 1: Do Your Research First

Before you begin writing, find out more about the organization and the specific job you want.

Of course, you should carefully read the job description, but also scour through the firm’s website, employee LinkedIn profiles, as well as its executives’ Twitter feeds.

Why is this research important? You ask. Well, it helps you customize your cover letter since sending a generic one is a no-no.

The research will also help you decide on the tone. If it’s a conservative organization, like an insurance company, you might want to keep your covering letter’s tone formal. But if it’s a creative agency, like an art studio, you might take more risks.

Step 2: Begin Your Cover Letter with a Header

Once you’re done with the research, go ahead and craft your covering letter.

As with the resume, start by writing out your contact information. Ideally, this section should be left-aligned or centered.

Here, you want to include all the important personal information, including:

• Your full name
• Phone number
• Email address
• LinkedIn profile link (optional)
• Portfolio or website (optional)

Below your contact information and left-aligned, include the date as well as the company contact details, such as:

• Name of the hiring manager
• Company address
• Company phone number
• Hiring manager’s email address

And here’s what you shouldn’t include in this section:

• Your city of residence/ address: These details should appear in your resume, not the covering letter.
• Unpresentable email: Ensure your email is professional enough. An email address that reads something like “[email protected]” will get your cover letter (and resume) dumped straight away. To avoid such a scenario, stick to the “[first name] + [last name] @email provider.com format.”

Step 3: Greet the Recruiter/ HR Manager (By their Name)

Remember the research you did in Step 1? It’ll come in handy here.

It’s 2021. Greetings like “Dear Sir or Madam” and “To Whom It May Concern” no longer apply. Besides, you want to show your future boss that you did your research and are really looking forward to joining the company.

So, use greetings like Dear (Name of the Hiring Manager) .

If you can’t figure out who the hiring manager is, take a guess—a good guess. For instance, if you’re applying for a sales position, address the head of the sales department by name instead.

If you’ve scoured all over the internet and can’t find anyone’s name, address your cover letter to the department. For example, “Dear Sales Department” would be fine.

Here are more specific examples of Opening Salutations:

• Dear John Wick
• Dear Mr. Wick
• Dear Sales Department
• Dear [Department] Hiring Manager

Step 4: Open With an Eye-Catching Introduction

Job seekers typically write themselves into the covering letter with “I am applying for job Y that I saw in Z place.” That’s not the way to go.

Instead, start with an attention-grabbing introduction. Open with a punchline—why this job is exciting to you as well as what you bring to the table.

Chances are, the recruiter or hiring manager is reading hundreds, perhaps thousands of applications. So, you want to capture their attention from the word go.

That said, don’t try to be funny. Humor can often fall flat. Stay away from clichés, too. Once you state your name, say something direct as well as dynamic. Then complement it with 2-3 of your top achievements.

Here’s how a good introduction should look like:

“My name is John and I’d like to help Company Z hit and supersede their digital marketing goals. I’ve worked for Company X, a soft drinks company, for over 5 years. As the lead digital marketing specialist, I generated a 200% uplift in organic traffic to the website (beating the projections by 150%). I believe the combination of my experience, skillset, as well as industrious personality, make me the ideal candidate for the job.”

See the difference between this example and all the generic introductions you’ve written in the past?

Now that you know what to include in the introductory paragraph, let’s dive into the body. This part is divided into two sections: the first is for explaining why you’re the ideal candidate for the job, and the next is for proving that you’ve got what it takes to work for the company.

So, let’s do this thing…

Step 5: Prove That You’re the Right Person for the Job

Do you know who else has similar skills and work experience? All the other applicants you’re competing with. That’s why you need to set yourself apart.

Setting yourself (and your cover letter) apart doesn’t necessarily mean showing off more of your top achievements. Rather, it means explaining how you’ll fulfill the exact responsibilities posted in the job ad.

So, open up the ad as well as identify which of the requirements are the most important.

Assuming that you skim through the job ad and see that the top requirements for the digital marketing specialist position are:

• Experience in boosting conversion rates for social media ad campaigns
• Some skills in redesigning landing pages
• Excellent lead generation skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our previous example:

“In my previous role as a lead digital marketing specialist at Company X, I created an effective paid Facebook advertising campaign which generated 2,000 website visits. In addition, I increased e-commerce sales by 20% in 3 months by redesigning all landing pages.

Other than social media advertising, I’ve also seen tremendous success in other aspects of digital marketing:

• Customer experience
• Lead generation
• Online spending
• Web traffic

Step 6: Explain Why You’re the Perfect Piece for the Company’s Jigsaw

Once you’re done with Step 5, you might be thinking—I’m the hot favorite for the job. I don’t really need to write anything else since I’ve already shown that I’m competent , skilled, as well as experienced. Now all that’s remaining is to wrap it all up and hit that SEND button.

Hold your horses, buddy. You’re not quite there yet.

The recruiter needs more than just job experience to draft you in. They’re also looking for an applicant who blends well with their corporate culture .

After all, someone who’s unhappy at their job is bound to quit sooner or later. This ends up costing the firm big time, especially in terms of recruitment as well as training. Some studies also estimate the average replacement cost of a salaried employee to be six to nine months’ salary . It’s a bullet most employers would want to avoid at all costs.

So, in short, convey enthusiasm. Enthusiasm brings out personality. Convince the hiring manager that you’re really passionate about working for them, and you can’t wait to get started.

How do you achieve this? Again, the research you did in Step 1 comes in handy. If you did your job well, this section should be a walk in the park.

But if you didn’t, here’s what you’d want to include:

• What’s the company vision and mission?
• What’s the business model?
• What do they sell? Have you bought it?
• What’s the corporate culture like?

Ultimately, you also need to find out what it is about the company that sets your heart on fire . Then put it down in words.

The end result should read something like:

“I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow. As a visionary, self-driven, industrious individual who likes to lead from the front, I truly believe I and Company Z will be a perfect match.”

One more thing…

Avoid sounding too generic. Do away with the fluff, as it’ll be a huge turn-off for the hiring manager.

Step 7: Wrap it All Up With a Short, Punchy Closing Paragraph

When crafting your cover letter closing, be courteous, confident, as well as continue to vouch for yourself.

It’s also important to finish up your cover letter in a strategic and thoughtful fashion, so be sure to:

• Thank the hiring manager for their time.
• Summarize why you’d be a good hire
• Reiterate your excitement about the job opportunity
• Finish with a CTA (call-to-action)

Here’s an excellent cover letter closing example:

“Thank you for spending time reviewing my application. I strongly believe that my skills, qualifications, as well as sheer zeal, make me an ideal candidate for the position of digital marketing specialist at Company Z. I’m extremely excited to join your vibrant team and look forward to discussing how I can help you achieve your digital marketing goals.”

Step 8: Sign-Off Formally

Once you’re done with the call to action, all you have to do is write down a formal “goodbye,’ and you’re all set.

You can use one of the many known formal salutations:

• Best regards,
• Respectfully,
• Kind regards,

You’ve done it! Against all odds, you’ve learned how to make a cover letter for a resume—so, congrats. But before hitting that SEND button, proofread with a tool like Grammarly just in case some errors slipped your eyes. Better yet, get a friend to read the letter out loud as you listen keenly for any blips, errors, as well as awkward phrases.

Principles to Remember: The Do’s and Don’ts When Writing a Cover Letter

Here’s a quick recap of things to remember when writing a cover letter.

• Be succinct – A hiring manager should be able to read your covering letter at a glance.
• Have a strong introduction that piques the reader’s attention straight away.
• Only share accomplishments that relate to the job ad. Anything else is fluff.

Don’t:

• Go overboard with the tone – Be mature and professional
• Try to be funny – too often, it comes back to bite you in the face
• Send a generic cover letter – make sure each section is customized to the core

1- how to address cover letter without name

For many hiring professionals, using the salutation “Dear Hiring Manager” is the best option when a name is not available. It is preferable to use this generic greeting rather than none at all, as it demonstrates adherence to cultural customs and professionalism.

2- should you introduce yourself in a cover letter

Yes, you should include a cover letter with your introduction. Declare your name, the position you’re looking for, and how you found out about it. For instance: In order to be considered for the open Account Manager position posted on LinkedIn, my name is Henry Applicant.

3- difference between cover letter and resume

The facts—who, what, when, and how—are stated in a resume. In contrast, a cover letter gives you the chance to discuss your qualifications for the position. To convince employers that you’re a good fit for the job at hand, this paper offers some color and personality.

So, What’s Next in Your Job Hunt? (Hint: It’s time to Craft a Killer Resume!)

You might know how to write a cover letter, but if your resume is whack, you might as well forget about ever landing a job—let alone your dream job.

Don’t let a mediocre resume shutter your dreams. Create a killer resume to accompany that excellent cover letter. If that sounds like a hard thing to do, we can help.

At StylingCV, we’re committed to helping you land the job of your dreams. Our cutting-edge resume builder works as smart as you do. What are you waiting for? Create your free resume now!

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How to Write a Convincing Cover Letter in 2021 | Beginner’s Guide

The  cover letter  is the entry point for your application. Convince the HR manager why you are the best candidate. While hard facts count in the resume, you can score points in the cover letter with individuality and personality.

With the  cover letter , you apply for a job in written form. While the Resume Template is only about you and your experience, the cover letter is a kind of bridge between you and the potential employer. The difficulty for many applicants is that they have to comply with the official formal requirements and at the same time give the letter a personal, perhaps even creative touch to distinguish themselves from the other applicants. Bring the cover letter to perfection with your ultimate final sentence.

What’s a Cover Letter & Why It’s Important For Your Job Search

To stand out in the flood of applications, you need an individual cover letter that is tailored exactly to the training position you are aiming for. In the cover letter, you slip a little bit into the perspective of the personnel manager. Help him or her to quickly classify your personality and get a clear picture of you.

The cover letter plays a complementary role to the Resume . It reinforces this by linking with the position sought. Like the resume, it must, therefore, be personalized and systematically adapted to each application.

A good cover letter highlights the reasons why your skills, those presented on the resume, match the offer. It highlights your motivations, your interest in the company.

But it is above all a capital tool to hold the attention of a potential employer. In most cases, recruiters start by reading the cover letters before looking at the resume. To convince cover letters then often only have thirty to sixty seconds of attention. If they fail, the resume will not even be read.

To succeed in writing a simple and impactful cover letter that stands out from the others, a principle to respect: spend time there.

How to Write a Convincing Cover Letter That Gets You The Job 

The content of the cover letter is structured in up to 7 different sections. It starts with an introduction, followed by the main part, soft skills, optional part, and the final part among others. The formal structure of the application letter is also crucial for the success of your application.

Related: How To Write A Cover Letter For A Job Application In 2021

Step 1 – Pick the Right Cover Letter Template

There is no ideal cover letter template . No solution can meet the infinite number of candidates’ backgrounds and positions sought.

However, it is often the same structure that is used or used as a basis for writing. The outline of a cover letter can thus be broken down into up to 5 parts:

• The introduction, the catchphrase.
• Describe your strengths as a candidate.
• The part about the company: why it interests you.
• An overview of the company and the candidate: what you can do if you work together.
• The conclusion, with the interview proposal.

Note that this is only an example of a cover letter structure, paragraphs can be deleted, merged, or reversed (especially those on the applicant and the company).

It all depends on the applicant’s background, the area of the company targeted, and the type of application (unsolicited, reply to an offer). The structure of a cover letter must be adapted to suit the needs.

Related: How to Write an Entry-Level Cover Letter

Step 2 – Start the Cover Letter with a Header

Use a  professional letterhead with your contact details in the header, followed by the company data, the location, including the date, and a suitable subject.

To offer the reader of the application a simple overview of the important data, a header with their contact details is very suitable. In addition to the full address, we recommend entering your email address and telephone number. The great added value that a header delivers in a cover letter is that the contact details are easy to find in every document.

Recipient data

The recipient data should be listed in full under the header. It is particularly important here to also enter the name of the contact person if known.

Date and subject line

The date is  right-justified  slightly offset under the recipient data before it continues with the subject line (usually left-justified again) and, if necessary, with the code of the job advertisement .

When carefully reviewing the job description, the attentive reader should immediately notice whether a contact person is specified there by the company. If so, this must also be addressed directly in the cover letter. If this does not happen, you immediately cut your meat, because this shows that the tender was not carefully read.

Step 3 – Write an Attention-Grabbing Introduction

When the introduction of a movie doesn’t catch your eye, you zap. The same goes for a cover letter. The catchphrase is the most important part of a cover letter. If your catchphrase is bad, writing the rest will be useless, the recruiter will have already moved on to the next letter.

A good introductory paragraph should allow you:

• Introduce yourself.
• Identify the position you want.
• Convince the recruiter of the relevance of your application .

You must achieve this in just a few lines.

A clearly structured structure is the be-all and end-all of every text. Application folders in general and the application letter, in particular, are no exception. It only takes an HR manager around 30 seconds on average to read your cover letter and decide whether to pay more attention to your Resume Template and attachments.

This first part serves to orient the reader. He should read what the purpose of the letter is and who the author is. The introduction aims to convey his motivation for the application and at the same time to ensure that the reader is interested so that he can continue reading. So start with a key argument for your application and formulate it accordingly. But keep it short.

Here are some examples of a more creative start:

Example 1: Highlight the requirements from the job advertisement  (choose 3 properties from the job  advertisement  ):

“You are looking for a reliable / experienced / experienced / experienced / committed / innovative / motivated / creative marketing manager and I am looking for a new challenge / a new area of ​​responsibility. I found what you were looking for with your ad and I can explain below why you no longer have to look for the right person. “

Example 2: Highlight the company’s values  (3 meaningful examples should be selected):

“Innovation / a strong customer orientation/flexibility / pioneering spirit / a future-oriented vision/proactivity/sustainability / high safety and environmental standards / optimal use of resources – these are not only the values ​​that are lived in your company but also the demands that I make of them my personal work performance. “

Example 3: Linking company values ​​with personal strengths:

”  Your proactive pioneering spirit and my innovative ideas – that could be the recipe for success for your marketing department.”

“Your commercial pioneering spirit and my love for numbers – that could be the recipe for success for your finance department.”

Step 4 – Explain why you’re the perfect person for the job

In this part of the cover letter, you link directly to the job advertisement. First and foremost, you should address the requirements specified in the advertisement. If you manage to include one or two additional job-related skills in the cover letter that are not mentioned in the advertisement – all the better. Give the relevant information about your current school or professional situation, mention your skills and competencies: What interests you about the training? Why do you want to learn the chosen profession? What skills do you bring to the training?

Step 5 – Explain why you’re a good fit for the company

Take advantage of this last part to highlight what you and the company can do together, what you can do for it if your application is successful. Look for arguments that might make the employer want to interview you.

It may be the human qualities that the team would bring, your desire to evolve in the targeted position, your willingness to commit yourself in the long term in the company, or even the opportunity that the desired position means for you (moving to a new city for example).

This part is about convincing. On the one hand, you should justify why you think you are suitable for the job and what qualifies you for it. On the other hand, this is also the place to introduce yourself and to highlight those aspects of training and work experience that qualify you for the job. See this part as a marketing measure, with the aim of “selling” your work performance, your skills, and your personality in the best possible way.

However, do not forget to always establish a relationship with the company by showing the HR manager what added value he has from hiring yourself. Mention hard skills, but don’t forget the corresponding soft skills. Only with a balanced combination of professional and personal strengths can you round off your profile in the best possible way. However, a list is not enough. Always specify your skills and abilities with a suitable example that is also relevant for the respective position. Here are two examples:

Example 1 for integrating soft skills:

“When working on projects, I was able to use my networked way of thinking to illuminate critical intersections from several sides to head for an overall ideal solution.”

Example 2 for the integration of hard skills:

“When I was implementing new marketing campaigns, my training in search engine optimization has benefited me several times. As a result, I learned to pay attention to preparing and optimizing content in a way that was suitable for search engines, right from the concept phase. ”

Step 6 – Wrap up with a call to action

At the end of the letter, you should be made aware of the appended attachments (resume, certificates, etc.) The following sentence is suitable for this:

“  You can find more information about me, my training, and my previous professional experience in the attached resume. You will also find my latest certificates of employment in the attachment. “

If you are asked about salary expectations or the earliest possible start date in the job advertisement, this is also the appropriate place to provide this information.

Finally, a concluding sentence including a greeting should follow. It is important not to use a subjunctive. Words like  would, should, etc.  give the impression of uncertainty and can weaken your statement. So do not say that you “would” be happy to be invited to an interview or that you “would” like to convince yourself of your motivation in a personal interview. Make it more specific and precise:

”  I look forward to your feedback and would be happy to convince you in a personal conversation that you will find an innovative and committed employee with me. If you have any questions, please do not hesitate to contact me by phone or email. Best regards

Step 7 – Use the right formal closing

In the last paragraph of your cover letter, you should summarize the most important facts of your application. Not only your qualifications are relevant in this paragraph. It is very important information that you have to provide to your potential future employer.

How to Perfect Your Cover Letter With the Free Checklist

Study the job advertisement:

It is advisable to read the job advertisement carefully – preferably several times. Filter out what is important to the company: What requirements do you have to meet? What tasks will you be facing? You must address these central points in the cover letter by linking them to your personal experience. Additional Internet research about the company can also be helpful. The more you know about it, the easier it will be for you to correctly set the main points of content in your letter, and in the best case, you will avoid possible rejection. If you want to stand out from the crowd, then create your application homepage now.

Don’t be afraid to address gaps in your resume:

Gaps in the Resume Template are not a criterion for rejection. On the contrary: You are human. The only thing that matters is to emphasize them positively in your cover letter. Our article with tips on how to deal with gaps in your resume tells you how. Learn everything you need to know about the perfect resume with relevant content and information.

Pay attention to clarity:

This is achieved by breaking it down into paragraphs. It is easier to take information from short paragraphs than to filter it out from a long text bulge. So don’t make it too difficult for the reader.

Pay attention to a red thread:

Your cover letter should have a red thread, i.e. a logical structure and a continuous chain of argumentation. Do not jump back and forth between different topic blocks, but consciously choose a structure that is comprehensible and structured.

The correct font and size:

Even if you want to score points with creativity, it is advisable to use common fonts. Avoid overly ornate variants – stick to Times New Roman, Arial, Helvetica, Verdana, or Georgia so as not to get too out of line. The font size should be set at 11-point or 12-point. Don’t try to squeeze too long text by reducing the font size to one page, but instead consider how to compress and shorten the text in a sensible way.

Make sure your sentences are easy to read:

Nothing is more tedious than having to read a sentence several times to understand it. Avoid sentences that are too long or too nested. With concise, easy-to-read sentences, you score considerably more points.

To round off your application, we recommend that you also attach your resume. To maintain a consistent form and leave a professional impression, you can also opt for a complete application folder. Whether in classic printed form or digitally – our article on the application folder will tell you how. However, if you get a call from the headhunter, you can be sure that you are already a big step ahead in the application process. Did you know that it is possible to apply for your dream job with your mobile phone? See all application tips and application templates at a glance and start the upcoming application marathon stronger.

As far as language and choice of words are concerned: formulate seriously, argue clearly and conclusively – get to the heart of your matter! The HR manager has neither the time nor the desire to work his way through complicated nested sentences and twisted wording in the cover letter to get to the heart of the matter. Ideally, the HR manager will immediately understand what appeals to the applicant about the training in question. And, of course, all the details of an application should not be unrealistically glossed over, but should always be in line with the enclosed certificates and proofs.

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3 cover letter examples to help you catch a hiring manager’s attention

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What’s a cover letter?

What does a cover letter include, 3 cover letter samples to make your own, 3 more tips for a winning cover letter, letter for success.

You studied the job application, polished your resume, and are ready to hit “send.” But before you do, you need to craft a cover letter to support your candidacy. 

A hiring manager’s job is to quickly gauge whether you have the know-how to fit the roles and responsibilities of a job. And they also want to know if you possess soft skills that bring value to company culture and the business as a whole. Every document you send to a potential employer should prove you’re the best person for the job. 

Your resume or CV showcases your professional development based on skills and work experience. But the best resumes are concise, with bullet points that lead the reader to the most important information. You often don’t have enough space to truly express your value.

A good cover letter is an opportunity to highlight your experience and display your workplace personality . It gives a hiring manager a taste of what it’ll be like to work with you — and going the extra mile shows you’re genuinely interested in the job description.

To help you write a successful application for your dream job, here’s information around cover letters plus three cover letter examples to adapt to your needs. 

A professional cover letter is a document you submit to a hiring manager or recruiter with your application. It’s a persuasive letter that dives deeper into your skills and experience. 

But an effective cover letter should do more than just copy and paste the content of your resume. It describes how you’ll use those skills on the job. You can highlight your most relevant personal achievements and speak directly about the value proposition you’ll bring to the company.

Think of your cover letter like a movie trailer. It should make an engaging first impression , tell an exciting story , and entice the hiring manager to learn more about you. 

Many people dread writing cover letters . They take time to compose, and you never know if hiring managers will actually take the time to read them. But submitting one at all shows the company that you’re serious about earning a position , proving you’re a high-quality applicant who cares about the job.

Most professional emails and letters follow the same format, with a clear introduction, body, and conclusion. Typically, a cover letter is between 250 and 400 words and fits onto one page. 

You can send a cover letter in three ways: as an email attachment, in the body of an email, or as part of an online application. Pay careful attention to the instructions in the job posting .

Some companies may prefer a specific file attachment for easy internal sharing, and sending the right format tells the hiring manager you have an eye for detail and take direction. 

Here’s an example of what you’ll find in a basic cover letter template:

Header with contact information: Let your reader know who you are, with your full name and professional email address at the top of the page. You may include additional information like a personal website or LinkedIn profile , location, and contact information like a phone number. 

Opening paragraph: Begin with a professional salutation . Research the company and try to find the hiring manager or recruiter's name to demonstrate professionalism and due diligence. Your opening paragraph should be a quick show of gratitude that thanks them for their time and consideration. 

Body: Your second and third paragraphs should tell an engaging story introducing you as a person and an employee.

This might include a relevant anecdote about why you’re interested in the company and a personal achievement that connects the role to your professional development goals .

Always tie in skills and keywords from the job posting, and consider researching the company’s core values and wrapping them into the text. 

The closing sale: Your final paragraph should reiterate your main selling points, demonstrate your enthusiasm for the job, and thank the person for their consideration. Conclude with an appropriate email sign-off . 

Professional communication should be short and to the point, whether you’re writing an out-of-office message , letter of interest , or promotion announcement . Developing a cover letter format that self-promotes your best qualities without losing your reader’s attention requires careful, purposeful writing. 

To write your own, here are three examples to edit based on your needs and the new job's requirements:

1. Simple cover letter template for an entry-level job

This basic application letter tells a hiring manager or recruiter what they need to know about your potential, even without years of experience.

It shows off important soft skills like enthusiasm, initiative , and goal-setting that provide insights into the type of worker you are. This cover letter also highlights necessary information and your unique value proposition. 

[your name]

[email address]

Dear [hiring manager’s name], 

I hope this letter finds you well. Thank you for considering me for the [position] at [company name]. As a recent college graduate with a [degree title], I’m eager and excited to enter the workforce. 

I’m a creative and innovative person who excels in [type of work]. When deciding what major to choose, I found that [topic] was a career path that allowed me to nurture my natural critical thinking abilities and find out-of-the-box solutions.

At school, I balanced my coursework between [subject], [subject], and [subject], whic h helped grow my passion for [industry]. That led me to find [company name], an organization I really admire for its [attributes and company goals].

While wrapping up my degree, I completed an internship at [company name] as part of [department]. The experience tested my understanding of [topic] with real-life scenarios and proved that I excel equally in independent research and fast-paced, collaborative environments.

It cemented my motivation to continue to push my career in this direction, and I hope to continue my work with your team.

Thank you again for taking the time to read my application. I hope to have the opportunity to interview and discuss more about the job, along with how I can contribute to [company name]’s goals. I have attached my resume and am happy to provide you with professional references . 

Sincerely, 

[LinkedIn profile URL]

2. Creative cover letter template for an internal promotion

A great cover letter grabs a hiring manager's attention like a gripping story, and this is especially true when you’re already passionate about the company you work for.

This cover letter provides an emotional hook and supports itself with specific examples that promote the right experience level, attitude, and know-how for an internal promotion .

Thank you for the opportunity to apply for the [job title] opening. Having dedicated the past [number] years to working on [previous team], I feel deeply connected to [company name]’s mission and culture.

I’m ready to take the expertise I’ve learned in my current [title] role to contribute to the success of the business in new ways while also pushing my own career growth forward.

If you’re unfamiliar with my work, last summer, I supported [project] and used my [skills] to bring it to fruition. Building a [type of project] from the ground up and working strategically across [fields] was an eye-opening and formative new experience, and it taught me [more specific skills].

I’m proud to say we [achievements with metrics], and I know I can bring that expertise to [new position],

While I have enjoyed the challenge of [previous title], that experience taught me that I excel with [skills], which I know I can apply to [new title]. I'm ready to translate my knowledge of [topic] to a more wide-reaching role handling [new responsibilities].

The creativity , collaboration, and flexibility I’ve shown in my current role show that I’m up for the next challenge. 

Thank you again for inviting me to apply. I look forward to this opportunity to continue pushing our company toward success. 

3. Best cover letter template for a freelancer or contractor

For a contract or freelance job, a hiring manager wants to know that you’re thoughtful, competent, and independent enough to finish your work on time without too much guidance.

Similar to a letter of intent , researching the company and drawing parallels to your skills and experience will capture the hiring manager’s attention.

I hope you’re doing well. I’m excited to apply for the [contract role] you’ve posted. 

With [number] years of experience working independently for a wide range of companies, including startups, small businesses, and national brands, I have a proven ability to adapt my skills to any business model and complete [type of work] that meets your goals. 

Throughout my career, I’ve always prioritized working with companies that emphasize impact beyond their bottom line. Your commitment to [company values] speak directly to the values guiding my work.

I’m confident we can develop the solutions you’re looking for [cite goal listed in the job post, like increasing market share] while respecting the ethos of our work philosophies.

As a [job title or topic], I’ve worked with nearly [number] brands and continue to regularly consult with [number]. My approach is [describe work ethos]. I value quality over quantity. Building trust and long-term relationships while contributing truly valuable work is what matters most. 

I’m fluent in [skill], stay on top of emerging AI technologies, and thrive on [skill/topic]. My top concern is always making the right recommendation for the client, not the market.

I pride myself on my adaptability and ability to tease out the best strategy for my clients. Over the past year, my work has contributed to over [number] in net profits for clients of a similar size to your own. 

I’m eager to hear more about your long-term objectives and bring my expertise to your mission. 

Best regards,

[professional website URL]

Remember that a cover letter is specific to the job and to your experience, and even putting in just five extra minutes of effort can show a potential employer you care. Here are some extra tips to make sure your application is perfect:

Prepare ahead of time: There’s no such thing as a one-size-fits-all application. The perfect resume is specific to the job search, responsibilities, and company you’re applying to — and the same goes for your cover letter.

Read the job post thoroughly for keywords and use them to guide your writing. Incorporating company language into your own will show that you fit the team. 

Double-check your work: Misspellings, grammar mistakes, and inconsistent formatting can ruin your chances of getting an interview . Small or consistent errors insinuate that you lack effort and care.

Ask a colleague to give it a read-through to make sure you're effectively representing yourself. Likewise, run your final draft through a grammar app to ensure punctuation, spelling, and sentence structure are perfect. 

Use a cover letter builder: If you’re drawing a blank on the best cover letter design or can’t find the right words, lean on available online tools. You can use a professional cover letter template on a resume builder site to guide you and ensure you check off all the right boxes for a hiring manager. 

While your resume highlights your skills in a structured format, the cover letter gives you more freedom to showcase your positive personality traits , celebrate your achievements, and impress a potential employer. While not every job will require a cover letter, it’s never a bad idea to go the extra mile to make a case for yourself as the best candidate. 

Now that you have several cover letter examples, it’s time to get writing. Research the company, study the role, and draw the right parallels between its needs and your abilities. It could be just the motivation for a hiring manager to give your resume a little extra attention — and for you to land your next job. 

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

ChatGPT cover letters: How to use this tool the right way

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How to Write a Persuasive Cover Letter

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Six factors to consider as you begin drafting your application-letter template for the fall faculty-job market. From the Chronicle of Higher Education.

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Cover Letter Templates

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16+ Convincing Cover Letter Templates [Pick & Download]

Looking to create a cover letter that stands out? Try one of our 12 cover letter templates (and land that job)!

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Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Get Inspired with Our Cover Letter Examples

Cover letters resources, what is a cover letter.

A cover letter is a one-page document you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about, is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that the cover letter is usually read after the recruiter scans your resume and decides that you’re qualified for the position.

Why Use a Cover Letter Template?

Your cover letter is just as (if not more) important as your resume.

After all, your resume is what gets your foot through the door, but a cover letter is what opens that door.

So, if you put so much effort into your resume, why not do the same for your cover letter?

A good cover letter template can show the recruiter that you’re serious about the job (especially if it matches your resume design).

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header - On top of the cover letter, you write down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting - A formal greeting for the recruiter. E.g. “Dear Sir or Madam,” To learn how to address your cover letter better, check out our article.

Opening paragraph - The introduction of your resume. Here, you summarize your background info (“financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your 1-2 achievements to get the recruiter hooked.

Second paragraph - In the second paragraph, you explain how you’re qualified for the position and why the recruiter should pick YOU.

Third paragraph - You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Etc…

Formal closing - Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

Here are, however, some of the key takeaways:

Avoid Fluff - You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research - Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving any much thought. What they ARE looking for is someone that’s passionate about their company, and wants to contribute. So, do your research about the companies you apply for, and show off your knowledge and passion in your cover letter.

Back Up Your Achievements with Data - When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5+ months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise. It should be around 1-page max, within a 250 to 400 word range.

How Can I Write a Student Cover Letter?

Pretty much the same way you’d write a regular cover letter, with one difference.

Instead of focusing on your work experience, you should talk about:

Why you want to work for the company you’re applying for

How your educational background prepared you for the job

How your skill-set can help you stand out and excel at the job

See what our customers think

Cover Letter Templates FAQ?

How to make a simple cover letter for your resume.

Simply pick one of our 12 cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

What is the Best Cover Letter Template?

There’s no such thing as the “best cover letter template.” After all, every single recruiter has their own personal taste. Some might like a shiny & flashy cover letter template, while others might think it’s tacky.

As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

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How to write a convincing cover letter.

If a job you’re applying for requests a cover letter — or gives you the option to include one — you should definitely take the time to write a strong one. A reported 83% of hiring managers say a cover letter is important when determining if they want to hire a candidate. But, what makes a strong cover letter? And how do you write a convincing cover letter if you have limited (or no) work experience?

Learn: How To Get Rich With a Normal Job More: Food Stamps: Can You Use Your SNAP EBT Card at Gas Stations?

GOBankingRates spoke to career experts to find out how to craft the perfect cover letter, regardless of previous work experience.

Start by Connecting With Someone at the Company

Before even writing a cover letter, make an effort to make a personal connection with someone who works at the company, said Rob Barnett , headhunter and author of “Next Job, Best Job: A Headhunter’s 11 Strategies To Getting Hired Now.”

“LinkedIn, Google and the company website are the obvious first places to start putting on your detective gear and finding out who’s making the first-level decision in the places where you want to apply,” he said. “Wait to write your cover letter until after you’ve successfully had at least one or more contacts with another employee at the company who knows the boss, or any mutual connections you can find. A warm, connected cover letter will beat a cold first approach every time for two reasons: The hiring manager will be much more open to connecting with someone who has been referred by a person they respect, and you’ll be able to speak with knowledge about what’s most important to them. You’ll replace all the typical ‘blah blah’ speak with proof that you know what’s going on in that business.”

Start Strong

Your first sentence should not be “Hi I’m ‘X’ and I work at ‘X’.” They already know all of that, or can easily find it out. Start with something that will make the hiring manager want to keep reading. Talk about your accomplishments and how those will help you succeed in the role. Something like “As ‘X’ for my company, I’ve surpassed sales goals every month, and I want to bring my expertise to your company to grow exponentially.”

Tailor Your Cover Letter to the Position You’re Applying For

“Use a different cover letter for each position you apply for instead of a one-size-fits-all template,” said Tyler Martin, founder and certified business coach at ThinkTyler . “By linking your cover letter to the aspects of the position that fit your unique skills and expertise, you’ll create a cover letter that employers won’t be able to ignore. What exactly are they looking for that you excel at? When drafting a cover letter, these are the points to emphasize.”

Also, be sure to make any personal connections to the company that you can.

“If your personal values align with their company values, mention that to show you’d fit in well with the culture,” said Anne Matsushita, career coach at Randstad RiseSmart . “If you read something interesting about the company in the news recently, like they are expanding to another territory, tell them why that resonates with you — maybe it’s your hometown.”

Making this personal connection is especially important when you are applying to entry-level positions.

“When it comes to entry-level roles, companies look for culture fit and enthusiasm as much or more than they look for experience,” said Erica McCurdy , an executive coach.

If you can, find out exactly who the hiring manager is so you can greet them specifically at the top of your letter. It shows dedication and feels more personal than “To whom it may concern.” You can usually find this on LinkedIn by searching or reaching out to your connections at the company directly.

Clearly Explain What Value You Can Bring to the Company

“In your cover letter, devote as much — if not more — content to proving you know the business, their needs and where you can bring value,” Barnett said. “You don’t need to rehash your resume or tell your life story. It’s about how you can help them with the skills you have now.”

This is your opportunity to explain what distinguishes you from other applicants.

“I encourage my career coaching clients to showcase three assets that set them apart from other job seekers,” said Kyle Elliott, career coach and founder of CaffeinatedKyle.com . “For each asset, share a relevant accomplishment or example from your career. Recognize that your experience does not have to be formal or paid to be included in your cover letter. If you are earlier in your career, consider focusing additional attention on any relevant accomplishments from your education, extracurricular activities or a side hustle.”

Don’t Elaborate on the Qualifications You Are Lacking

Especially if you are applying to a first job or if you are early on in your career, you may not have every skill the job description lists. However, you should not point this out in your cover letter.

“Too often, I see junior candidates saying, ‘I’ve never done this before’ or ‘I know you want someone with experience with fill-in-the-blank and I don’t have it,’ or even ‘Please give me a chance, I’ll work for free,'” Matsushita said. “While honesty is the best policy, these candidates are essentially giving the company a reason not to hire them. Instead, highlight the skills and experience you do have — no need to mention what’s missing.”

Apply the Three C’s

The keys to a convincing cover letter are confidence, clarity and commitment, Barnett said.

“Most cover letters are too shy and lack enough confidence,” he said. “Be confident that you’re right for the job. Reread, revise, improve and perfect [your cover letter] for total clarity. Communicate that you’re ready, willing and able to make a full commitment.”

Emphasize Your Soft Skills

Soft skills are often just as important — and sometimes more important — than hard skills, so be sure to emphasize the soft skills you have and demonstrate how you have put them to use in past experiences.

“Are you detail-oriented, able to strike up a conversation with anyone with ease or an almost obsessive problem-solver? Now’s the time to point this out,” Matsushita said. “A company can teach you hard skills, like a computer program or a process. It’s much harder to teach people traits you are usually either born with or not. I have seen entry-level candidates without much experience get hired based on their curiosity and openness to learning.”

Leadership skills are especially in demand, so if you have led a team as part of a volunteer or academic project or were president of a college club, be sure to note this.

“Organizations today need workers who can take charge more than blind followers who take orders and deliver,” said Anjela Mangrum, president of Mangrum Career Solutions . “If you’ve proven somehow that you have that kind of potential, mention that in your cover letter.”

Keep It Concise

“When writing a cover letter, it shouldn’t be too long,” said Joe Flanagan, senior career advisor at VelvetJobs . “Try to keep it to one page. HR will probably have a ton of cover letters to go through, therefore keep yours short and memorable. Don’t let the reader toss it aside midway through reading.” Experts recommend keeping your cover letter somewhere between 250 and 400 words.

End With a Call to Action

When concluding your cover letter, choose something strong that compels the hiring manager to continue the conversation. Summarize your best attributes in one sentence, then say something like “I’d love to discuss more about how we can grow the company together.” This shows your serious about the role and what you can bring to it.

Submit a Cover Letter That Is Error-Free

Be sure your cover letter is free of grammatical errors and typos, or you’ll end up making a poor first impression. “Always double-check your grammar and sentence coherence,” said Noelle Martin, career and workplace editor at Mantelligence . “The one thing any hiring staff would notice that can put an end to your application process is poor grammar. You can use Grammarly or other grammar-checkers for this crucial step.”

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This article originally appeared on GOBankingRates.com : How To Write a Convincing Cover Letter

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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Apply to KTH: how to write a convincing cover letter

Hej everyone! In today’s post, I will give you some tips and tricks to write a convincing cover letter (or “letter of motivation”) to apply to KTH, since drafting one may be challenging if you’re not used to writing in English or have never written something like that before. You can find out whether you are required to present a cover letter by checking out your programme’s  requested documents . 

Keep it structured and straight to the point

When it comes to cover letters, you have to treat them like proper English texts. As such, they should have a rigorous structure: an introduction, a couple of main paragraphs, and a conclusion. Remember: every section must have its purpose. For instance, you may want to use one paragraph to state why you’re writing, then talk about your past experiences, what made you choose KTH or why you chose that specific programme, and then conclude by summing all up and thanking the reader. Also, don’t forget to use the right tone in your letter: it is a formal document and while it may be okay to put some irony here and there, maintaining a respectable tone is still very important. Finally, keep your letter relatively brief: some courses indicate a maximum number of words you should not exceed but, generally, try never to write more than one page – focus only on what’s  really  important!

Realistically show your motivation

When writing a cover letter, what matters the most is to transmit to the audience your motivation and make them understand what is pushing you to study at KTH. However, to be persuasive, you shouldn’t limit yourself to the classical “I’ve always dreamt of being admitted to KTH” or “Being an Aerospace Engineer has always been my dream”. Instead, you should show that you’re actively interested in what you are about to study. You have always wanted to study at KTH? Then you should talk about how KTH ideals reflect yours, proving that you’re actually involved and informed about the university. And if being an Aerospace Engineer has always been your dream, what did you do to make it your reality? Have you been involved in any extracurricular activity? Do you read a particular magazine? Do you like watching airshows? In general, you should not only say what your dream is but also show what you’re concretely doing to realise it.

Get informed on your programme

Showing that you’ve done your homework and you’re informed about what the programme entails may come in handy to prove your active interest in what you want to study and KTH. Also, it is particularly useful if you do not know what to write in the cover letter – e.g. when talking about how your experience would make you the perfect fit for that specific programme. Knowing where to focus in your letter will help you make it straight to the point and down-to-earth.

Tell your personal story

People love hearing personal stories! When talking about your motivation and past experiences, why not use a story to tell the audience something more about yourself, your past, or what made you choose to study what you study? Sharing a personal anecdote may help you give your cover letter a pleasant feeling of uniqueness and personal touch that, in the end, may make the reader remember you.

That’s all for today. If you have any other suggestions or if you have any questions, feel free to leave a comment below!

Also, check our last posts on  how to write a good curriculum  and  portfolio  and stay informed on our upcoming  webinars !

See you at the next post!

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2 thoughts on “Apply to KTH: how to write a convincing cover letter”

Thank you so much. This will really help me with my applications. This is very helpful.

Thank you Oyagah! We wish you the best of luck with your application 🙂

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Writing a persuasive cover letter for your manuscript

Anthony Newman

Lora Heisler

About this video

Submitting your manuscript without a cover letter or an incomplete one can impact the outcome of your submission. Strong cover letters efficiently introduce your work to the editor, but also communicates why your paper is of interest to the journal audience and contributory to overall science. 

In this Researcher Academy module, experts Anthony Newman and Lora Heisler give you important insights about writing strong and persuasive cover letters. This webinar will give an exhaustive check list on writing an effective cover letter which brings attention to your paper and helps it get published.

You will come away with the knowledge of what cover letters are, how they support your manuscript and how you can write an airtight cover letter, covering your research scope, objectives and goals. 

About the presenters

Senior Publisher, Life Sciences, Elsevier

Anthony Newman is a Senior Publisher with Elsevier and is based in Amsterdam. Each year he presents numerous Author Workshops and other similar trainings worldwide. He is currently responsible for fifteen biochemistry and laboratory medicine journals, he joined Elsevier over thirty years ago and has been Publisher for more than twenty of those years. Before then he was the marketing communications manager for the biochemistry journals of Elsevier.  By training he is a polymer chemist and was active in the surface coating industry before leaving London and moving to Amsterdam in 1987 to join Elsevier.

Chair in Human Nutrition, The Rowett Institute, The Institute of Medical Sciences, University of Aberdeen.

Lora Heisler, Ph.D. is Chair in Human Nutrition at the Rowett Institute, University of Aberdeen, Scotland, where she is Head of the Obesity and Food Choice research theme.  Professor Heisler has enjoyed being an active member of various journal editorial boards for more than a decade.  She was appointed as Deputy Editor of Elsevier’s journal Molecular Metabolism in 2018. Professor Heisler received her B.A. from Boston University, M.Sc. from London School of Economics and Political Sciences and Ph.D. from Tufts University.  She undertook postdoctoral fellowships at the University of California at San Francisco and Beth Israel Deaconess/Harvard Medical School.  Professor Heisler began her independent research group at Harvard Medical School and then relocated to the University of Cambridge in the UK. Her active research group moved to the Rowett Institute, University of Aberdeen in 2013 where they investigate the neurobiology of obesity and type 2 diabetes.

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Researcher Academy on Twitter

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