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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Marketing Personal Statement

Sample Marketing Personal Statement

During the recent financial crisis one might have expected companies to scale back their spending on all types of advertising. But online advertising in many areas saw its revenues increase despite the downturn. The chief reason for online’s continued success is its accountability: firms can monitor the effectiveness of campaigns. From reading about web analytics and doing research on the online ad market, I quickly recognised that my unique combination of skills would perfectly fit the criteria for a Digital Marketing Manager, tasked with monitoring online campaigns and determining different levels of investment in various areas of digital media. Applying for the MSc in Strategic Marketing was for me the obvious next step to help me fulfil my ambition.

My current study for a Masters in Accounting and Finance is equipping me with the requisite analytical and financial skills to succeed on the course. The Essentials of Finance and Portfolio Investment courses have taught me how to price investments, which should be of great use when I come to the Pricing course on the degree, which I particularly look forward to, given my long-standing interest in finance. But whether a particular course is relevant to my ambition or not, I always give my best. My hard work and determination are paying off: I am predicted a Distinction for the degree.

This is not my first taste of academic success. Before the Masters, I received a solid First for my Honours degree in Accounting and Finance. My exceptionally high marks indicate my uncommon ability to analyse and interpret complex data, which makes me particularly well suited for analytics. I also received a First-Class mark in the English for Academic Purposes course, despite my only having been in the UK for two years. The course made me a better and more confident communicator, which will be of great use when I come to explain campaign statistics and web metrics to senior executives in my career.

In only my first year in the UK, I was awarded an exceptional 90% mark for my Research Skills course in my foundation degree. My evident talents did not escape the notice of my teachers and I quickly progressed to the Honours degree, despite my unfamiliarity with the UK’s education system. My versatility and ability to adapt quickly to a new academic and cultural environment show that, should I start the course, I would hit the ground running.

To prepare myself for the day-to-day reality of the business world, I undertook an internship as a financial analyst at the Bank of China in my last year of the BA, despite my busy academic schedule. My work was so valued that the bank asked me back again the next summer. The experience taught me how to work closely with senior professionals as part of a tightly knit team.

I hope to work closely with my fellow students on the Strategic Marketing course. I love contributing to discussions in seminars and lectures and I am very willing to listen to, and learn from, others. I would also like to join Imperial’s debating society, should I begin the course, in order to improve my public speaking and communication skills, which are fundamental for my chosen career, which regularly involves presenting research findings to executives.

I think studying Marketing will provide me, not only with world-class academic surroundings, but a mutually supportive student environment in which I can also develop the personal qualities required of a successful marketer.

We hope you’ve found this sample marketing personal statement to be helpful.

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Marketing personal statement example 6.

After graduating from a bilingual business school it was clear to me that I would like to study in English. Soon after I started to inform myself about potential places to study I found that the UK is the perfect choice as it is well known for its higher educational system. In addition, my previous one-month-stay in the UK showed me that I would feel very comfortable studying in such an environment.

However, it is not only the educational system, but also the students’ involvement in university life, which is much greater than in any Austrian university, that convinced me to study in the UK.

As I have enjoyed a bilingual business education I am very confident that I will be able to successfully finish any courses. Furthermore I have passed the Cambridge BEC Higher exam with grade B. After two years of general business education I decided to concentrate on marketing, which introduced me to many topics such as the marketing mix, customer buying behaviour and market research.

As this was one of the most interesting courses during my whole education I am very eager to study marketing in greater depth. One of the main attractions of marketing is that it pervades all areas of business which opens up many attractive possibilities for marketing managers.

Moreover, during my 3 year marketing course I found that marketing is one of the business-related subjects that allows much scope for creativity which is very important to me. Additionally, marketing offers the great opportunity to get in contact with customers as it is an important link between the company and its customers.

During my last year of school I had to create a marketing project in cooperation with an Austrian company.

My colleagues and I worked together with the Austrian American Football Federation to popularize this sport in Austria.

I have been lucky to have had the chance to prove my leadership qualities in this project, as I was chosen to be the team leader. It was not only my responsibility to organize the co-operation between the team and the project partner, but also to motivate my colleagues and keep the work going.

While working on the project, I showed my capability of working successfully in a team as well as on my own. The project was written completely in English and was eventually presented in front of an audience of more than 50 people.

I consider myself to be a very ambitious and determined person. One of my mottoes is that anything is possible as long as your will is strong enough. I experienced this not only in class, when I changed from a quite unsuccessful student into a good one, but also in sports. This leads me to my favourite hobby. Since 2008 I play for a local American football team.

Practicing and playing together with this team taught me many important aspects for my life, among others discipline, team spirit and especially to always try to go for your limits.

Since I love this sport I will most likely join a football team in the UK, too. Beside sports, I love being creative, either on the computer with graphics editing programs or traditionally by drawing pictures, for instance for my school’s newspaper. Moreover I enjoy reading books, either in German, English or French and I regularly visit online newspapers to stay informed.

As I see myself as an outgoing and open-minded person I love to travel and make contact with people from different cultures.

I am a reliable, motivated and enthusiastic person and I think that I will contribute positively to university life.

In addition I am confident that I have the qualities needed to successfully study in the UK. By studying marketing I will get the chance to find a job I really enjoy, which is the most important step for my future life. Thus I am ready for this challenge and greatly looking forward to university.

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Personal Statement - MA Business and Marketing

• Sample personal statement

09 July, 2022

Personal statement - ma business and marketing share.

• 12 May, 2013

I am willing to study the MA Business and Marketing at Bangor University to learn advanced tools, models, theories, techniques, and trends of Business as well as Marketing. This course is suitable for me to enhance my academic qualifications and it will be a great opportunity to start a successful career through deep insights and practical knowledge. Moreover, getting an opportunity to study this course at Bangor University will help me to gain the employment skills I need to achieve for my career ambitions.

Following my SSC & HSC in Business Studies group, I have completed my Bachelor of Business Administration in Human Resource Management from IUBAT- International University of Business Agriculture & Technology, Bangladesh in 2019. Later on, I joined Creation Private Limited as a Commercial Officer and worked there from March 2020 to August 2021. I have great communication skills and self-confidence which has made me appreciative and open to other cultures.My medium of Instruction was in English which has strongly developed my command of English. I still involve with different types of clubs and extra-curricular activities. From here, I become to know the value of an overseas degree. I choose UK as my study destination because it will make easier my path to achieving my future career goal as my country’s employers are recognized for UK degrees. On top of this, the Bangor University provides a range of facilities for their students which will progress me both academically and professionally. I believe my skills and ability will undertake me to this MA Business and Marketing at Bangor University and I would be able to pursue a career in business sectors in the future.

While researching which degree to pursue for my future progression, this MA programme stood out to me as I have a strong understanding of business, which I hope to expand through a degree. I hope this combined course will hold the key to unlocking doors for any business, and it allures me just how many perspectives of a business sectors. Furthermore, the MA Business and Marketing programme will help me to gain the principles, theoretical concepts, and practice of marketing within the business context. It will also increase my applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations, and market research. I have anunconditional passion for business and I always have a keen interest in knowing what is happening in the business marketing environment as a whole. Successfully completion of this course will create a lot of career platforms for me such as Marketing Manager, Business Analyst, and Chief marketing officer in a well renowned company of my home country.

According to my research in the University website, I have found some highly contemporary modules in this MA Business and Marketing at Bangor University. The modules includesMarketing Strategy, International Strategic Management, Organisations and People, International Marketing Communication, New Venture Creation, Management Research, International Marketing, Dissertation, Applied Business Projects,Knowledge Management. These arealign with my study and research focus which has motivated me a lot to choose this programme.I have a plan to establish myself as Business Analyst and if I can successfully complete the course, this will give me an upper hand in my future career progression. My skills and previously completed subjects will help me to complete my prospective study.I hope my chosen course will make better and further open doors for my profession.

I choose UK as my study destination because it is one of the top destinations to study over the world. UK has high class institutions on every corner and the country provides much more flexibility than many other countries. Moreover, UK education ensure practical and research based study. Though Bangladesh is developing in all the sectors but education system is not up to mark yet compare with the world’s latest education system. Because of this degrees do not have international accreditations and recognitions. In a word, UK Education gives the most recent scholastic information, techniques, procedures, practical approach in learning which Bangladesh education system fails to provide to their students. On top of this, Students can choose from over 64 different subject areas, offering over 50,000 different courses here. The degrees awarded by UK universities are recognized all over the world by recruiters and academics alike and most universities have a graduate employability rate of almost 90%. All of these reasons have pushed me to choose the UK to pursue my higher education.

Bangor University itself is incredibly welcoming to international students, offering free English language support throughout the year. Their teaching is rated ‘Outstanding’ amongst the best in the UK. The University awarded Gold for Teaching Excellence in the UK Government's TEF assessment. Also the University ranked 1st in the UK for the lowest cost of living for students (Totally Money 2019). Bangor is the top 10 UK University for Job Prospects (WhatUni 2018) and students' supports (WhatUni 2019). In addition, students can participate in the Bangor Employability Award which is intended to improve students' prompt and longer-term professional possibilities. It offers free chances to pick up the aptitudes and encounters employers need. Therefore, I would like to humbly request you to consider about granting my admission, so that I can start my post graduate education in time, and make my parents and country proud.

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