what does a good slide presentation look like

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

10 Free PowerPoint Templates

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• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

• Microsoft Word
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• Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload.
• Click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Design a Professional PowerPoint Presentation

Our series of tips on presentation design outlined some generic rules and ideas that you can live by to create better, more professional presentations. Today we want to follow that up by taking you through the actual process of designing a presentation from start to finish.

We’ll break down every step of the design process, from choosing colors and images to using whitespace properly. After reading through this you should be all set to design your own beautiful presentation slides that will put your coworkers to shame.

Using a pre-built PowerPoint template can be a good starting point for many people (we collected some of the best PowerPoint templates for you!). But if you’re wanting to design your own from start-to-finish, you’re in the right place!

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A Word About Content

I usually make a big deal about content preceding design, and presentations are no exception. Ideally, you’ll have the topic and much or all of the content outlined before you even think about design. This will in every way shape the appearance of your design, which is why working from pre-built templates isn’t always the best move (though generic templates can and do work great in some circumstances).

The reason that I bring this up is that I don’t really have an actual presentation in mind for this project. I’ll be running with a basic theme, but the textual information will be entirely placeholder copy. Your image, font, color and layout selection shouldn’t necessarily match mine but instead reflect the topic and content you’re working with.

Choosing A Color Scheme

Before I even open Photoshop (yes, I design PowerPoint/Keynote slides in Photoshop and drop them in), I want to find a color scheme on which to base my entire design. When I need to quickly find several colors that go together I usually start with Adobe Color CC . Not only is it a great way to build your own color schemes, it’s an outstanding source to find schemes built by others that you can just grab for your projects.

As luck would have it, I liked the very first color scheme I saw upon opening Color. This scheme was featured on the home page and looked like a great place to start for our presentation design.

Now, if you wanted to get everything exactly right, you could make a list of the RGB or Hex values, but I prefer a quicker, more direct route. What I usually do is snap a screenshot of the color scheme, paste it into my document and stretch it across the canvas on its own layer for easy access. This way I can quickly activate the layer, eyedropper the color I want, then hide the layer and get back to work. It’s a bit like having a palette of colors to dip your paintbrush in.

Designing Your Cover Slide

Now that we have a color scheme, the design work is going to be much simpler. One trick that designers often use in presentations is to leverage the color scheme as heavily as possible. If you’re new to design, you’ll likely think that this is too easy, too plain or even that it’s cheating somehow, but trust me, it’ll be much more attractive and professional than that horrid Microsoft clipart library you love so much.

To start, simply grab one of your colors from the scheme you chose and flood the background of your slide with it (I chose #631c25). Good job, there’s your background. Don’t freak out. It’ll look great. Now let’s throw in some typography.

Choosing a Font

Font choice is a major issue for non-designers. The tendency is to think that most fonts are “boring” and to look around for something exciting and fun. This inevitably leads to the use of Comic Sans or some other equally hideous font.

Unless you’re an elementary school teacher, your presentations should never look like this. Instead, why don’t you try one of those “boring” fonts to see if you can come up with something you like.

Combining fonts can be a tricky task and can take a trained eye to pull off. Fortunately, font designers have already created collections that work well together and if you’re not a designer, they make it easy to pull off great typography. The trick is to just stay in a family. Again, I know this sounds lame, but it works really well if you make sure the two styles you choose are very different.

For instance, I chose a Helvetica Bold Condensed and a Helvetica Light for my cover slide. Notice how different the fonts are from each other in terms of thickness. Choosing two styles that are relatively close causes visual confusion and should be avoided as a general rule of thumb. Instead, what you want is contrast and plenty of it.

Alignment and Layout

Notice a few things about the way I set up this slide. First, I used a strong left alignment for the text. As I say in just about every design article I write, center alignment should be a last resort, not a first. It tends to be the weakest text alignment that you can choose, having a hard edge increases readability considerably (notice that book pages aren’t center-aligned).

Also, notice the generous whitespace that I used. Remember that you don’t have to eat up every inch of space. Giving your text room to breathe helps your layout immensely and gives the design a clean look.

Adding an Image

At this point you might be wondering why you wasted your time reading so I could give you such plain advice. The truth is, most people that create presentations could improve them by 100% from following the advice above. However, I realize minimalism may be too extreme for some folks so let’s throw in an image to make it look nice.

Since our text is on the left, I wanted to find something a little heavy on the right. The general theme that I’ll go for is “City photos” assuming I had some sort of architecture or city-centric presentation to give. Again, you’ll have to choose iamges relevant to your own topic.

I grabbed this Flickr Creative Commons image from photographer Ben Spreng .

Now, if we just made this image our background, the text would become unreadable and we would be ditching our color scheme. What we’re going to do instead is set it on top of the colored slide and set our blending mode to Overlay. Then throw your opacity to around 45%.

As you can see, this helps the slide look much more interesting but keeps the text and colors fairly intact. It’s a simple solution that adds a lot of interest to an otherwise plain design.

Adding Content Slides

The cover may seem like it’s only a tiny part of the battle, but you’ve actually already set the tone for the entire presentation. You’ve got your theme, color scheme and fonts already in place. Now you just need to set up a few different layouts for your content.

The thing to keep in mind is to keep everything extremely simple, and that includes the level of content that you include. Apart from design, these are just good presentation tactics that you’ll learn in every public speaking class. Filling your slides with everything you’re going to say makes you unnecessary. You could just email everyone the slides and shut up.

Instead, the slides are merely meant to be a visual aid. Show a slide with your overall topic or main point, then speak the rest, without reading. Nothing is worse than watching a guy read his note cards word-for-word for thirty minutes, except perhaps watching a guy turn his back to the audience so he can actually read his slides out loud to you the whole time! You may laugh, but I’ve seen it happen folks.

For our first content slide, we’ll grab another Flickr photo and set it to the bottom portion of our slide at full bleed. Then we’ll set the top to another color from our scheme and toss in some text using the same exact formatting that we used on the cover.

See how this closely resembles the theme we’ve already established while still looking significantly different? This is they key to good presentation design: cohesiveness without redundancy.

Now for our third slide, we can simply do the inverse of the second slide with a new color and a new image .

Adding Informational Elements

It would be nice if every slide ever presented could work in a full bleed image, but the truth is that this simply isn’t practical. It will often be the case that you’re presenting graphical information or some other item that isn’t necessarily a photo.

My advice here is to try to stick as close to your theme as possible. For the slide below I flooded the entire background with a solid color from our original scheme and made a quick 3D graph with white columns (I drew a few flat boxes in Illustrator and applied a 3D effect).

As you can see, this slide is very information-focused and yet it doesn’t sacrifice the aesthetics and simplicity we’ve already established.

You’re All Set

From here you might come up with one or two more alternate slide designs and then rotate between them for the duration of your speech. The result is a presentation that is beautiful, very readable and highly professional. The bonus is that the simple, straightforward design will probably result in less work than a clip-art-filled horror show.

Most of the time, great design doesn’t mean being particularly artistic or knowing how to create amazing complex layouts. Instead, it’s about presenting information in an attractive and user-friendly way. With this goal in mind you realize that you’re probably trying way too hard if your end result is ugly. Try cutting out half or more of the elements on one of your slides and giving what’s left a strong left or right alignment with plenty of whitespace.

I hope this article has convinced you to abandon that clip art gallery once and for all. The benefits of clean, minimal design in presentations are clear: the information is easier to take in and the end result is more professional than the mess of information you typically see in presentation slides.

Of course, if you’re looking to get started quickly, flick through our collection of the best PowerPoint templates to find a beautiful set of pre-made designs!

Blog > Tips for good PowerPoint Presentations

Tips for good PowerPoint Presentations

08.14.21   •  #powerpoint #tips.

If you know how to do it, it's actually not that difficult to create and give a good presentation.

That's why we have some examples of good PowerPoint presentations for you and tips that are going to make your next presentation a complete success.

1. Speak freely

One of the most important points in good presentations is to speak freely. Prepare your presentation so well that you can speak freely and rarely, if ever, need to look at your notes. The goal is to connect with your audience and get them excited about your topic. If you speak freely, this is much easier than if you just read your text out. You want your audience to feel engaged in your talk. Involve them and tell your text in a vivid way.

2. Familiarize yourself with the technology

In order to be able to speak freely, it is important to prepare the text well and to engage with the topic in detail.

However, it is at least as important to familiarize yourself with the location’s technology before your presentation and to start your PowerPoint there as well. It is annoying if technical problems suddenly occur during your presentation, as this interrupts your flow of speech and distracts the audience from the topic. Avoid this by checking everything before you start your talk and eliminate any technical problems so that you can give your presentation undisturbed.

• Don't forget the charging cable for your laptop
• Find out beforehand how you can connect your laptop to the beamer. Find out which connection the beamer has and which connection your laptop has. To be on the safe side, take an adapter with you.
• Always have backups of your presentation. Save them on a USB stick and preferably also online in a cloud.
• Take a second laptop and maybe even your own small projector for emergencies. Even if it's not the latest model and the quality is not that good: better bad quality than no presentation at all.

3. Get the attention of your audience

Especially in long presentations it is often difficult to keep the attention of your audience. It is important to make your presentation interesting and to actively involve the audience. Try to make your topic as exciting as possible and captivate your audience.

Our tip: Include interactive polls or quizzes in your presentation to involve your audience and increase their attention. With the help of SlideLizard, you can ask questions in PowerPoint and your audience can easily vote on their own smartphone. Plus, you can even get anonymous feedback at the end, so you know right away what you can improve next time.

Here we have also summarized further tips for you on how to increase audience engagement.

4. Hold eye contact

You want your audience to feel engaged in your presentation, so it is very important to hold eye contact. Avoid staring only at a part of the wall or at your paper. Speak to your audience, involve them in your presentation and make it more exciting.

But also make sure you don't always look at the same two or three people, but address everyone. If the audience is large, it is often difficult to include everyone, but still try to let your eyes wander a little between your listeners and look into every corner of the room.

5. Speaking coherently

In a good presentation it is important to avoid jumping from one topic to the next and back again shortly afterwards. Otherwise your audience will not be able to follow you after a while and their thoughts will wander. To prevent this, it is important that your presentation has a good structure and that you work through one topic after the other.

Nervousness can cause even the best to mumble or talk too fast in order to get the presentation over with as quickly as possible. Try to avoid this by taking short pauses to collect yourself, to breathe and to remind yourself to speak slowly.

6. Matching colors

An attractive design of your PowerPoint is also an important point for giving good presentations. Make sure that your slides are not too colorful. A PowerPoint in which all kinds of colors are combined with each other does not look professional, but rather suitable for a children's birthday party.

Think about a rough color palette in advance, which you can then use in your presentation. Colors such as orange or neon green do not look so good in your PowerPoint. Use colors specifically to emphasize important information.

To create good PowerPoint slides it is also essential to choose colors that help the text to read well. You should have as much contrast as possible between the font and the background. Black writing on a white background is always easy to read, while yellow writing on a white background is probably hard to read.

7. Slide design should not be too minimalistic

Even though it is often said that "less is more", you should not be too minimalistic in the design of your presentation. A presentation where your slides are blank and only black text on a white background is likely to go down just as badly as if you use too many colors.

Empty presentations are boring and don't really help to capture the attention of your audience. It also looks like you are too lazy to care about the design of your presentation and that you have not put any effort into the preparation. Your PowerPoint doesn't have to be overflowing with colors, animations and images to make it look interesting. Make it simple, but also professional.

8. Write only key points on the slides

If you want to create a good presentation, it is important to remember that your slides should never be overcrowded. Write only the most important key points on your slides and never entire sentences. Your audience should not be able to read the exact text you are speaking in your PowerPoint. This is rather annoying and leads to being bored quickly. Summarize the most important things that your audience should remember and write them down in short bullet points on your presentation. Then go into the key points in more detail in your speech and explain more about them.

9. Do not overdo it with animations

Do never use too many animations. It looks messy, confusing and definitely not professional if every text and image is displayed with a different animation. Just leave out animations at all or if you really want to use them then use them only very rarely when you want to draw attention to something specific. Make sure that if you use animations, they are consistent. If you use transitions between the individual slides, these should also always be kept consistent and simple.

10. Use images

Pictures and graphics in presentations are always a good idea to illustrate something and to add some variety. They help keep your audience's attention and make it easier to remember important information. But don't overdo it with them. Too many pictures can distract from your presentation and look messy. Make sure the graphics also fit the content and, if you have used several images on one slide, ask yourself if you really need all of them.

11. Choose a suitable font

Never combine too many fonts so that your presentation does not look messy. Use at most two: one for headings and one for text. When choosing fonts, you should also make sure that they are still legible at long distances. Script, italic and decorative fonts are very slow to read, which is why they should be avoided in presentations.

It is not so easy to choose the right font. Therefore, we have summarized for you how to find the best font for your PowerPoint presentation.

12. Do not use images as background

In a good presentation it is important to be able to read the text on the slides easily and quickly. Therefore, do not use images as slide backgrounds if there is also text on them. The picture only distracts from the text and it is difficult to read it because there is not much contrast with the background. It is also harder to see the image because the text in the foreground is distracting. The whole thing looks messy and distracting rather than informative and clear.

13. Never read out the text from your slides

Never just read the exact text from your slides. Your audience can read for themselves, so they will only get bored and in the worst case it will lead to "Death by PowerPoint". You may also give them the feeling that you think they are not able to read for themselves. In addition, you should avoid whole sentences on your slides anyway. List key points that your audience can read along. Then go into more detail and explain more about them.

14. Don't turn your back

Never turn around during your presentation to look at your projected PowerPoint. Not to read from your slides, but also not to make sure the next slide is already displayed. It looks unprofessional and only distracts your audience.

In PowerPoint's Speaker View, you can always see which slide is currently being displayed and which one is coming next. Use this to make sure the order fits. You can even take notes in PowerPoint, which are then displayed during your presentation. You can read all about notes in PowerPoint here.

15. Do not forget about the time

In a good presentation, it is important to always be aware of the given time and to stick to it. It is annoying when your presentation takes much longer than actually planned and your audience is just waiting for you to stop talking or you are not able to finish your presentation at all. It is just as awkward if your presentation is too short. You have already told everything about your topic, but you should actually talk for at least another ten minutes.

Practice your presentation often enough at home. Talk through your text and time yourself as you go. Then adjust the length so that you can keep to the time given on the day of your presentation.

16. Avoid a complicated structure

The structure of a good presentation should not be complicated. Your audience should be able to follow you easily and remember the essential information by the end. When you have finished a part, briefly summarize and repeat the main points before moving on to the next topic. Mention important information more than once to make sure it really gets across to your audience.

However, if the whole thing gets too complicated, it can be easy for your audience to disengage after a while and not take away much new information from your presentation.

17. Choose appropriate clothes

On the day of your presentation, be sure to choose appropriate clothing. Your appearance should be formal, so avoid casual clothes and stick to professional dress codes. When choosing your clothes, also make sure that they are rather unobtrusive. Your audience should focus on your presentation, not on your appearance.

18. Adapt your presentation to your audience

Think about who your audience is and adapt your presentation to them. Find out how much they already know about the topic, what they want to learn about it and why they are here in the first place. If you only talk about things your audience already knows, they will get bored pretty soon, but if you throw around a lot of technical terms when your audience has hardly dealt with the topic at all, they will also have a hard time following you. So to give a successful and good presentation, it is important to adapt it to your audience.

You can also ask a few questions at the beginning of your presentation to learn more about your audience and then adapt your presentation. With SlideLizard , you can integrate polls directly into your PowerPoint and participants can then easily answer anonymously from their smartphone.

19. Mention only the most important information

Keep it short and limit yourself to the essentials. The more facts and information you present to your audience, the less they will remember.

Also be sure to leave out information that does not fit the topic or is not relevant. You will only distract from the actual topic and lose the attention of your audience. The time your audience can concentrate and listen with attention is rather short anyway, so don't waste it by telling unimportant information.

20. Talk about your topic in an exciting way

Tell compelling and exciting stories to make your presentation really good. If you speak in a monotone voice all the time, you are likely to lose the attention of your audience. Make your narration lively and exciting. Also, be careful not to speak too quietly, but not too loudly either. People should be able to understand you well throughout the whole room. Even if it is not easy for many people, try to deliver your speech with confidence. If you are enthusiastic about the topic yourself, it is much easier to get your audience excited about it.

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About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

Author:  Content Team

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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10 PowerPoint Tips for Preparing a Professional Presentation

Use these Microsoft PowerPoint tips to avoid common mistakes, keep your audience engaged, and create a professional presentation.

Professional presentations are all about making an impact. Your slides should look the part. Once you know what makes a presentation look professional, you can customize any half-decent PowerPoint template or create your own custom slides.

Our PowerPoint tips will help you avoid common mistakes, keep your audience engaged, and create a professional presentation, in form and content.

PowerPoint Slide Design

The design can leave a first and lasting impression. Give it a professional touch to win your audience's trust and attention.

1. Carefully Compose Your Slides

Don't copy and paste slides from different sources. You don't want your presentation to look like a rag rug. What you're aiming for is a consistent look. This will help your audience focus on the essential; your speech and the key facts you're highlighting on your slides.

To that end, use a basic template or make your own . PowerPoint comes with a wide selection of professional PowerPoint presentation templates , but you can also find free ones online.

PowerPoint Tip: When you open PowerPoint, note the search field at the top. One of the suggested searches is "presentations". Click it to see all of PowerPoint's default presentation templates. Choose a category on the right to narrow down your search.

Pick an easy to read font face . It's hard to get this right, but these professional-looking Google fonts are a safe bet. Unless you're a designer, stick to a single font face and limit yourself to playing with safe colors and font sizes.

If you're unsure about fonts, refer to "The 10 Commandments of Typography" shown below for orientation.

Carefully select font sizes for headers and text. While you don't want to create a wall of text and lose your audience's attention, you do want them to be able to read what you've highlighted. So make your fonts large enough.

PowerPoint Tip: PowerPoint offers several different slide layouts. When you add a new slide, choose the right layout under Home > New Slide . To switch the layout of an existing slide, use Home > Layout . By using the default layouts, you can make coherent design changes across your presentation anytime you want.

Leave room for highlights, such as images or take home messages. Some elements should stand out. So try not to bury them in background noise but give them the space they need. This could be a single quote or a single image per page with nothing but a simple header and a plain background.

Decorate scarcely but well. If you have good content, you won't need decoration. Your template will be decoratively enough.

Note: Restrict the room your design takes up, and don't ever let the design restrict your message.

2. Use Consistency

Consistently use font face and sizes on all slides. This one goes back to using a template. If you chose a professional presentation template, the designer would have taken care of this aspect. Stick to it!

Match colors. This is where so many presentations fail. You might have chosen a funky template and stuck to the designer's color profile, then you ruin it all with ugly Excel charts .

Take the time to match your visuals to your presentation design.

Text and Background Colors

A poor choice of colors can ruin your presentation.

3. Use Contrast

Black text on a white background will always be the best, but also the most boring choice . You're allowed to use colors! But use them responsibly.

Keep it easy on the eyes and always keep good contrast in mind. If you're color-challenged, use one of the many online tools to select a good looking color palette. Or just use a template and stick to its default colors.

PowerPoint Tip: Use PowerPoint's Design menu to quickly change the font and color palette of your entire presentation using preset design layouts.

4. Apply Brilliance

Carefully use color to highlight your message! Colors are your friends. They can make numbers stand out or your Take Home Message pop.

Don't weaken the color effect by using too many colors in too many instances . The special effect only works if used scarcely. Try to limit pop colors to one per slide.

Make a brilliant choice: match colors for design and good contrast to highlight your message . Use a professional color palette, to find which color will work best with your theme. Use The 10 Commandments of Color Theory shown below to learn more about colors:

Text on PowerPoint Slides

K eep I t S traight and S imple. That means...

• Keywords only on your slides.
• Absolutely no full sentences!
• And never read your slides , talk freely.

Remember that your slides are only there to support, not to replace your talk! You want to tell a story, visualize your data, and demonstrate key points. If you read your slides, you risk losing your audience's respect and attention.

PowerPoint Tip: Afraid you'll lose your train of thoughts? Add notes to your slides. Go to View and under Show click Notes to make them show up under your slides while editing. When starting your presentation, use PowerPoint's presentation mode (go to Slide Show and under Monitors , check Use Presenter View ), so you can glance at your notes when needed.

6. Take Home Message

Always summarize your key point in a Take Home Message. Ask yourself, if your audience learned or remembered one single thing from your presentation, what would you like it to be? That's your Take Home Message.

The Take Home Message is your key message, a summary of your data or story. If you're giving an hour-long presentation, you might have several Take Home Messages. That's OK. Just make sure that what you think is key, really matters to your audience.

Make your Take Home Message memorable. It's your responsibility that your audience takes home something valuable. Help them "get it" by making your Take Home Message stand out, either visually or through how you frame it verbally.

Presentation Visuals

Images are key elements of every presentation. Your audience has ears and eyes, they want to see what you're talking about, and a good visual cue will help them understand your message much better.

7. Add Images

Have more images in your slides than text. Visuals are your friends. They can illustrate your points and support your message.

But do not use images to decorate! That's a poor use of visuals because it's just a distraction.

Images can reinforce or complement your message. So use images to visualize or explain your story.

Use a sufficient image resolution. Your visuals might look good on your desktop, but once blown up by a projector, low-resolution images will make your presentation look anything but professional. So choose a resolution that matches the projector's resolution. If in doubt, don't go below a resolution of 1024 x 768 pixels (XGA) and aim for 1920 x 1080 pixels (FullHD).

Always maintain your image's aspect ratio. Nothing looks more awkward than a distorted image. Whatever you do, don't stretch images. If you have to resize them, do so with the aspect ratio intact, even if that means dropping slightly above or below your target resolution.

PowerPoint Tip: Need a visual, but don't have one at hand? PowerPoint is connected to Bing's library of online images you can use for your presentations. Go to Insert and under Images select Online Images . You can browse by category or search the library. Be sure to set a checkmark for Creative Commons only , so you don't accidentally violate copyrights.

Note: Yes, a picture is worth a thousand words. In other words, if you don't have time for a thousand words, use a picture!

PowerPoint Animations and Media

In animations, there is a fine line between a comic and a professional impression. But animations can be powerful tools to visualize and explain complicated matters. A good animation can not only improve understanding, it can also make the message stick with your audience.

8. Don't Be Silly

Sparingly use animations and media. You should only use them in one of two cases:

• To draw attention, for example, to your Take Home Message.
• To clarify a model or emphasize an effect.

Embed the media in your presentation and make sure it works in presentation mode. Testing your presentation at home will save you time and avoid embarrassment.

Target Your Presentation Content

Your target, i.e. your audience, defines the content of your presentation. For example, you cannot teach school kids about the complicated matters of the economy, but you may be able to explain to them what the economy is in the first place and why it is important.

9. Keep Your Audience in Mind

When you compile your PowerPoint presentation, ask yourself these questions:

• What does my audience know?
• What do I need to tell them?
• What do they expect?
• What will be interesting to them?
• What can I teach them?
• What will keep them focused?

Answer these questions and boil your slides down to the very essentials. In your talk, describe the essentials colorfully and use your weapons, i.e. text, images, and animations wisely (see above).

Note: If you fail to hit the target, it won't matter how ingenious your design is or how brilliantly you picked colors and keywords. Nothing matters more than your audience's attention.

10. Practice Your Presentation Like a Professional

A well-practiced and enthusiastic talk will help you convince your audience and keep their attention. Here are some key points that define a good talk:

• Know your slides inside out.
• Speak freely.
• Speak with confidence, loud and clear.
• Speak at a steady pace, better too slow than too fast.
• Keep eye contact with your audience.

Bonus: Implement the 10/20/30 Rule

The 10/20/30 rule is a concept brought forward by Guy Kawasaki:

It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

A similar concept is PechaKucha , a storytelling format limited to 20 slides and 20 seconds per slide, i.e. less than seven minutes to conclude the presentation.

Now there's a challenge! Telling your story succinctly, might help you get through to some of the busiest and most distracted people on the planet.

One Final PowerPoint Presentation Tip

I've shown you how to think through your entire presentation, from choosing a design to speaking to your audience. Here's a mind trick: never try to interpret the looks on your listeners' faces. Chances are, you're wrong. Just assume they're focused and taking notes.

You've done your best to create a professional PowerPoint presentation that will help your audience focus on the content and learn new things. The looks on their faces aren't doubt or confusion. It's focus! Well, d'oh! Obviously, you're the expert, and they're the learners. If you can get into this mindset, you can relax and perform at your best.

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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9 Tips for Making Beautiful PowerPoint Presentations

Ready to craft a beautiful powerpoint presentation these nine powerpoint layout ideas will help anyone create effective, compelling slides..

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you some tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides as well.

Let’s dive right in and make sure your audience isn’t yawning through your entire presentation.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Illustrative, Not Generic

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Supportive, Not Distracting

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

Inspiring and Engaging

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

9. Editing PowerPoint Images

Setting appropriate image resolution in powerpoint.

Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file. All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

Take Your PowerPoint Presentation to the Next Level with Shutterstock Flex

Need authentic, eye-catching photography to form the foundation of your PowerPoint presentation? We’ve got you covered.

With Shutterstock Flex, you’ll have all-in-one access to our massive library, plus the FLEXibility you need to select the perfect mix of assets every time.

License this cover image via F8 studio and Ryan DeBerardinis .

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to make a presentation interactive and exciting, tell a story they can't ignore these 10 tips will teach you how, 3 stand-out professional bio examples to inspire your own, how to write a speech that your audience remembers, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, your guide to what storytelling is and how to be a good storyteller, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to structure your slides like McKinsey: A step-by-step guide with screenshots and Examples

Structuring and building your slides effectively can be the difference between landing major projects and struggling to find clients. Luckily, there are eight simple steps you can take to swiftly transform your slides - without doing a lot of extra work.

Why It's Important: Making Your Slides Shine

Slides play a pivotal role in million-dollar projects. They serve multiple purposes, including:

• Breaking down complex ideas into easily understandable portions
• Providing strategic insights that guide companies over the years
• Uncovering research and insights from multiple data sources

IIn simpler terms, your communication needs to be crystal clear. By following the principles below, you'll be on solid ground.

Section 1: Embrace the Pyramid Principle

The Pyramid Principle, introduced by Barbara Minto's bestselling book, is a cornerstone of the consulting world. First published in 1985 and updated several times, its central message remains just as relevant today:

• Lead with Your Headline/Key Message
• Organize and Theme Your Arguments
• Include Supporting Points

Why it matters

This framework is time-tested across generations. In addition, using this framework is a subtle way to let others know “I am in the know”.

How to do it

Usually when creating a slide, we work backwards through this structure. 

• We start by conducting the analysis that forms the basis for our supporting points.
• As these supporting points take shape, we can group them into categories or themes.
• Once we have a clear picture of all the supporting points, we can use our headline to craft a compelling narrative around the slide's content.

Worth noting: It's worth mentioning that sometimes we might enter the slide creation process with a fairly solid conclusion in mind. Other times, we may need to do more groundwork before even beginning the slide.

1a: Use your headline for a key message, not as a label

The marketing guru David Ogilvy said: “When you have written your headline, you have spent 80 cents of your dollar” .

The headline is the most precious real estate of any slide. It is the first thing an executive sees and it should be used for storytelling. In fact, a busy executive should be able to read only the headlines in a presentation and still grasp the key conclusions.

Many, especially younger analysts, use labels in their headlines. But here's a better approach: let your headlines encapsulate clear conclusions and actionable steps. This sets the stage for your audience and makes your slide a breeze to read. Here are a few examples:

• Key facts about Australia -> Australia is a highly developed country in the South-Eastern hemisphere with 27 million inhabitants
• Key findings from our analysis -> Company X can minimize supply chain issues by nearshoring widget production

Remember, it all boils down to the "bottom line upfront."

1b: Group and label items to create a natural flow

If you throw 9 supporting points on a slide without any clear categorization you are already overwhelming and losing the reader.

Throw the same 9 supporting points on a slide in groups of 3 and the flow is suddenly highly structured and the reader knows where to go next.

This isn't just about helping your reader; it's also a fantastic tool for you as the slide creator to emphasize what matters most. When you categorize or give themes, remember to:

• First, pick the most vital theme, then the second most crucial, and so forth.
• Second, arrange the sub-points by importance.

The bottom line : This categorization method makes slides much easier to digest and understand quickly.

1c: Create your supporting points and data

Your headlines and categories must be backed by solid evidence. This is where you showcase the data from your in-depth analysis, which, again, can be supported by appendix slides.

When you present facts on your slide, remember, it's another opportunity to weave a compelling story while emphasizing the most crucial points. As an example, take a look at this from Roland Berger. Pay attention to how all their supporting points contribute to the narrative introduced in the headline.

This is an executive summary slide, and I would expect the following slides to provide data for each of the points made.

Here is a more classical example from McKinsey. Notice how they provide context with callouts to augment the supporting data, all while the headline conveys the entire story.

1d: One message per slide

In consulting decks without any punch, we often see multiple topics crammed into one slide. 

When too many topics squeeze onto one slide, crafting a compelling headline becomes challenging. Moreover, it blurs your main message - what's truly important here?

The solution is simple: Stick to One Message per Slide.

Before you even start your slides, know what you are going to say. Don’t write your headline yet, but think about topics as you design your slide outline. Page 1 focuses on topic A, page 2 on topic B, and so on. 

For instance, let's look at this slide from a McKinsey presentation as an example:

In this slide, the spotlight is on the expected global payments growth. The left side provides a macro-level view globally, while the right side drills into the regional breakdown of this growth.

Section 2: How to make your slide stand out visually

Now that we've tackled section 1 and mastered slide structure, let's dive into section 2, where we'll explore crucial steps to ensure your slide shines visually.

2a: Box things up

Many PowerPoint slides consist of a headline, a graph, and some boring bullet points. To make your slide stand out with the exact same content, there’s a simple solution: Box It Up . This not only makes it more interesting for the reader but also gives a more professional appearance.

Same content, and a brand-new slide.

2b: Use images and icons

They say a picture paints a thousand words, but icons, well, they're at least a hundred words each. With images and icons, you can convey more using less.

Caution: Avoid going overboard with images and icons; use them strategically to provide additional information when it's relevant.

Let’s see some examples of good icon use

Looking at the earlier slide from Roland Berger, they augment the categorization with icons. 

In the image above, the icons are used cleverly. The icon on the left highlights one of the driving forces, namely the technological advances. The icon on the right highlights the other driving force, which is the change in consumer preferences.

Another good example is from this BCG slide. While the design is dated, the icons serve as a quick guide to understanding each of the driving forces.

2c: Remove chart junk

As a rule of thumb, if a chart element serves no purpose, delete it. We refer to this as chart junk. 

In the example below, we've eliminated the left axis and the gridlines because they're not needed. The data labels on the individual bars provide all the necessary information.

2d: Order your chart data (logically)

Take a glance at the chart above. Can it be improved? Absolutely.

In the initial chart, the data is presented in a seemingly random order. New York is followed by California, followed by Florida, and so on. In this case, it makes sense to arrange the data by size.

As shown above, we've reordered the data by size, making the chart much easier to comprehend. Typically, we sort data using one of the following parameters:

• Time : When illustrating a trend over time, we sort it by month, year, or a similar timeframe.
• Logical/Pre-determined : In scenarios like creating a waterfall chart, there's usually a natural order for presenting individual items. For example, to move from Revenue to Net Income, you start with Revenue, then factor in Variable Costs, followed by SG&A, and so on.
• Size : When there's no clear sorting logic, we often opt for size-based ordering.

If you use one of these 3 orderings, you are on safe footing.

Now there’s only one thing left!

Start implementing the tips above in your slides. 

If you enjoyed this article or have any questions or comments, please let us know at [email protected] .

And if you want more tips like this, be sure to subscribe to our newsletter.

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30+ tips and tricks to make Google Slides presentation look good

Home Blog 30+ tips and tricks to make Google Slides presentation look good

Let’s face it, it’s no fun to look at a slide with heavy texts and overcrowded images. It leaves the audience bored and disinterested. It’s very important for your Google Slides presentation to look good in order to have your audience on board. You don’t need to be a designer to learn how to make aesthetic google slides. You can make some basic editing and formatting easily in Google Slides presentation to take it to the next level. In this article, we present some amazing hacks to have a killer presentation that leaves the audience in awe.

Be prepared for a bonus at the end!

Use Google Slides layouts wisely

1. customize slide layouts.

Every presentation needs to follow a basic layout which is regular throughout. Google Slides have a set of layout and theme options to choose from. But in case you wish to edit certain elements, you are free to do it. This will make the presentation truly yours. Click here for a complete guide on using layouts any fresher can use.

2. Use pretty backgrounds for Google Slides

Most of the professional presentations contain a lot of jargon-heavy information written in plain texts on plain backgrounds. Instead, include a transparent or mild background to support your text. The background can either be related to the story or just a plain color wall that goes with the text font and the context.

3. Draw attention with dark background

Audience gets tired of looking at bright colors all day. So, using a dark background not only catches their attention, but is also pleasant for the eyes. But remember to use the matte finish or mild colors for text with the dark background.

4. Try black and white theme to look professional

Often, a black and white theme stands out both because of the professionalism it conveys. This keeps your presentation minimal in appearance and adds to the authenticity of your delivery. But you should be careful not to make it look boring.

5. Use the Master Slides tool

Any change you make in the master slide will automatically reflect on all other slides. Customize the master slide first so that you can save time. You can modify backgrounds, rearrange placeholders, or change theme for the whole presentation with Master slides tool.

6. Keep it minimal

Don’t go fancy with the designs and fonts, keep it minimal. Overcrowding the slides with bulky texts and images or vibrant colors is not a good idea. It will distract the audience and make the presentation look unprofessional.

How to make Google Slides look good with Images

1. use shape masks to make creative images.

Using regular shapes like square and rectangle for images can get boring. To make it interesting, give different shapes to the images.

How to use shape masks in Google Slides:

Select the image you want to apply a shape mask on. Crop the image to the size you want. In crop tool, go to Shapes and choose a shape from the drop-down menu.

2. How to import images from the web

Adding relevant and catchy images make your google slides aesthetic. But you may not have the perfect image to go with the slide. In that case, you can directly download the picture from Google without leaving the tab.

How to import Google images into Google Slides:

Go to Insert >> Image >> Search the web >> Type in the name of the image you want. Or, go to Explore section and Google directly from the Slides tab.

3. Reflect your images if it suits the context

This will be a really cool effect, especially for slides with a single important image. Reflecting your images is a creative way to grab the attention with a single slide. But, this is a bit outdated feature, so it’s better to avoid for professional presentations.

How to reflect an image in Google Slides:

Select an image. Go to Format options and tick the box next to Reflection. Use the slider to adjust the size and transparency.

4. Make the image transparent

Another tip is to adjust the transparency of your image rather than adding a plain image. Plus, you can write relevant text on top of a transparent image.

How to make an image transparent in Google Slides:

Right-click on the picture and go to Formats option. Go to Adjustments >> Transparency. Adjust the transparency as per your requirements.

5. Resize and rotate shapes and images

When you import an image from the web, it might not be the right size for your slides. Google Slides allows you to resize and rotate the images and shapes.

To resize a picture, simply select the picture and move the cursor to bring to the desired size. To rotate an image, click the picture and choose Arrange. Then, click Rotate and select the preferred orientation. Avoid these while using images in Google Slides presentation: Though there are a hundred things you can do to your image, overdoing it will beat the point of making your Google Slides presentation look good. Following are some of the things you should avoid so that the slides look professional.

Using blurry or irrelevant pictures. Stretching or cropping the image more than necessary Low resolution images Watermarked images Not adding citations while using a picture you don’t own Crowding the slides with pictures Using reflection or transparency settings in all the images

Make your Google Slides presentation interactive

1. use the interactive q&a tool.

Having a Q&A section at the end helps you clear any doubts your audience might have. You can make it more interesting by using the Q&A tool. The audience don’t have to wait till the end of the presentation, they can type in the question whenever they want.

How to use the Q&A tool:

During your presentation, activate the Q&A feature by clicking on the Q&A tool. Audience sees a weblink where they can submit their questions. You can answer them at the end of the presentation. You can check the past questions by going to Tools >> Q&A history

2. Create a timeline

In many business presentations, you might need to present the progress of a project and timeline is an important part of it. It is easy to understand and remember. This can be used for interactions and discussions with the audience.

How to create timeline in Google Slides:

Go to Insert >> Diagram This shows a list of different types of timeline templates in built with Google Slides. Choose the one you like and edit it for your data.

Color schemes for your Google Slides presentation

1. edit theme colors.

Every Google Slide theme you choose comes with a pre-set color scheme. However, you can customize the theme according to the color you prefer.

Go to Slide >> Edit Theme Choose a color from the drop-down menu. Here’s a guide on choosing the right color for your Google Slides presentation.

2. Use color split

Using two different colors on the same slide is visually appealing. Make sure you use complementary colors like yellow and blue. For example, if you are using a blue background, use orange color for the texts.

3. Create a color overlay

Color overlay is a technique to make transparent shapes appear on your images or text. You can either apply it to the whole slide or a part of it.

Go to Insert >> Shape Choose a shape if you want to overlay only a part of your slide. Place the selected shape on the slide. Click on the shape and go to Fill colors and choose the color you want. Avoid these while choosing colors for your Google Slides presentation: While adding colors in a smart way can grab the audience’s attention, there are certain rules you should stick to while using them. Here is a small list of things to avoid in order to make your Google Slides look good.

Using multiple bold colors in a single slide Using same color for theme and texts Not sticking to your brand colors Using bright colors for reflection of images or texts. Overusing color gradient

Tips for text in Google Slides presentation

1. try different font attributes.

No one is going to read all the text in your presentation. So, you can highlight the parts which you want to stress on. You can make the text bold, italics, or underlined.

2. Research the top text fonts to use in Google Slides

There are a number of text fonts available in Google Slides, but not all of them make it to a professional presentation deck. So, it’s very important to know the most preferred text fonts to use in Google Slides.

Here are the 5 top text fonts:

Open sans Montserrat Cabin Ubuntu Lato

3. Use text box to have neat texts

Texts randomly strewn across the slides can be distracting for your audience. So, use a text box to have the texts placed in a neat way. You can also align your texts to left, right or centered to make it look professional.

4. Add a drop shadow to the text

Another way to make your texts look interesting is to use a drop shadow effect for Google Slides. However, if you lack experience in designing, we suggest you not to use this effect.

How to add drop shadow:

Select the text you want to use drop shadow on. Go to Format and check the box near Drop Shadow. Use the slider to adjust blur, transparency, and angle.

5. Add the technical terms to your personal dictionary

There might be terminologies or names that are specific to your topic, which may come off as spelling errors. In slides, they may appear in red and you may lose your credibility. To remove this, you can add those terms to the personal dictionary.

Go to Tools >> Personal dictionary Add the technical terms. They will no longer be shown as spelling errors. Common mistakes people make in Google Slides text: While the above features can make your text professional and easy to read, most people miss out on the basics.

Omitting indentation Wrong alignment of text on the slide Using very large or very small texts Not proofreading for typos Inadequate spacing between texts or lines.

Include infographics in Google Slides presentation

1. experiment with different types of diagrams.

If you have a lot of data to present, it’s better to present as graphs or charts instead of pulling off large sheets of data. There are different types of graphs you can use like line graph, bar graph, histogram, pie chart, etc. So, use them in your presentation. This adds credibility to your work and presentation.

2. Let your graph speak for itself

This means you must label, highlight or add everything in the graph such that anyone can analyze it. A single graph with right labels and arrows to show the trend can convey the meaning much better than large amount of texts or spreadsheets.

Add animation to make Google Slides presentation attractive

1. add subtle animation effects on texts.

If you have a lot of information to share on a single slide, use animations to delay some texts instead of displaying everything at a time. This works well for bullet points where you can display one point after another.

2. Add a GIF or a meme

One of the main reasons why presentations are boring is the lack of fun element. Adding a GIF or a relatable meme is not only funny, but helps you put the message across easily. It is an effortless attention grabber.

But you have to make sure it gets added as an animated GIF rather than a still image. For this, the following steps will help:

Find the GIF in Google and copy the image address. Go to Google Slides >> Image >> by URL Paste the URL and click Insert. Remember you have to insert the image by URL for it to play.

3. Add trimmed videos in Google Slides

People recollect visuals better than written text. So, if there is a video on YouTube which can explain what you want to convey, use it. But instead of including the full video, you can add only the relevant part by using the embed option.

4. Use transitions for slides

Adding smooth transition effects for individual slides helps in keeping the flow. The most recommended transition effects to use in a professional presentation are dissolve, fade in, slide from the left, fly in from bottom and fly in from left to right.

Go to Insert >> Animation Select a transition from the available options. Apply to a single slide or all slides, as you wish.

Are you terrified by the amount of effort you have to put in researching about fonts, choosing best colors and get the formatting perfect? This can be time-consuming if you designing is not your biggest flex.

Don’t worry! Here’s the good news!!

You can skip all these steps and still have an amazing presentation deck if you use professional templates!

Use Google Slides presentation templates

Making a presentation from the scratch is wasted time and energy which could be spent on crafting the story you want to convey. That’s why we bring to you the best presentation templates to help you tell your story in your unique way. SlideKit has professional templates designed by experts and you can customize it according to your needs. This can be installed as an add-on in Google Slides for free. It ensures consistency of aspects like font, theme, color scheme and layout used throughout the deck.

SlideKit has slides in the business and other professional domains which you can download, edit and use for free. Premium membership gives you access to 3500+ templates over 35+ niches. Using these templates will make your Google Slides presentation stand out. Here are a few tips to make the most out of SlideKit’s professional google slides templates .

1. Customize the templates

The presentation deck you choose will have all the design and infographic elements you need; but you need to customize them according to your data and your preferred color and font. In SlideKit, you can add images, videos, or hyperlinks, and place them wherever you want on the slide. Additionally, you can acquire hyperlinks from other websites to your own which is referred as niche edits .

2. Use niche-specific templates

There are templates available for different domains, so choose the one that fits your industry. Templates are perfect for branding since they come with placeholders for logo, letterhead, contact details and website address. But it’s important to choose the one that is aligned with the industry. SlideKit makes it easier for you by giving you a variety of industry-specific options to choose from. Moreover, incorporating effective SEO strategies , such as optimizing presentation titles, using relevant keywords, and providing quality content, can significantly enhance the online visibility of your Google Slides presentations, making them more accessible to your target audience and boosting overall engagement.

3. Plug in your data to relevant infographics

As mentioned before, including graphs and charts is beneficial for both you and your audience. Depending on the domain, SlideKit offers relevant infographics which can be customized according to your data. You can change the labels, legends, scale and figures, among many other features.

Now you have the best resources and tools to make your Google Slides presentation look compelling.

Happy presenting!

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Building Strategy Consulting Slide Decks: The Complete Guide

Table of contents.

There’s something different about slide decks from strategy consulting firms like McKinsey, Bain or BCG . For some reason, they just seem more convincing. But it’s difficult to pinpoint exactly what makes those presentations good.

As a strategy consultant, you very quickly realize there are two important components of a compelling strategy presentation:

• The ‘thinking’. This is the rigorous problem definition, analysis, synthesis, and insight that happens before you open up PowerPoint. Without this, even the most well-crafted strategy presentation lacks impact.
• The presentation.  This is the distinctive, structured, and clear way that strategy consultants build their slide decks. Without this, even the most powerful insights lose their force.

In this guide, we show you how to do both those things. In chapters 1-3, we discuss how to structure your slide deck, define your objective, and craft a compelling argument and storyline.

Then in chapters 4-6, we show you best practices for building your slides and reviewing your slide deck.

By the end of this guide, you’ll have the ability to craft a compelling strategy slide deck with a clear and compelling storyline that leads your audience to your desired conclusion.

Structure your slide deck

Before we get into the detail of building your slide deck, it’s important to understand how to structure your presentation.

There is a common structure that is used for almost all strategy presentations. It’s based on a concept known as the Pyramid Principle , which was popularized by Barbara Minto at McKinsey & Co.

According to Minto, there are three components to a well-constructed slide deck:

• The executive summary: Provides the reader a full summary of the argument and recommendations within your slide deck for readers that are more interested in the ‘so what’ than the detailed analysis.
• The body slides: Illustrates the analysis that supports each claim you make in your slide deck’s argument and thus slide objective.
• Next steps or recommendations slides:  Clearly outlines the key implications or ‘so what’ of your slide deck, as well as any next steps required.

In this guide, we will walk you through how to tackle each of these sections one by one. But first, we start by setting the objective of your slide deck, and crafting your argument and storyline.

Define the objective of your deck

Let’s start at the beginning. The purpose of your slide deck isn’t to show off all the things you know… or how great you are at analysis… or how beautiful your slides are.

Instead, the purpose of your slide deck is to persuade your audience and lead them to an objective. And, as the author of the slide deck, you need to set the objective before you start building your slide deck.

Having a clear objective for your slide deck is important for a number of reasons:

• It helps you focus your research and analysis on things that are relevant to your objective.
• You can quickly test the quality of your content by testing whether it is sufficient to achieve your objective.
• It helps inform the tone and positioning of the messages in your slides.

Your objective can take many forms. For example, it could be simply to inform your audience, to gain endorsement for a decision, or to achieve a specific action or next step.

As the author of the slide deck, you must ensure that the objective is clear and agreed upon. All the work that you’re about to do to build your slide deck is guided by your objective.

Craft the argument and storyline

Now that you’ve determined the objective of your slide deck, you need to craft an argument and storyline that leads to your objective.

To some extent, your slide deck’s argument will naturally appear from insights gathered through research and analysis. As you conduct research, you’ll slowly uncover the “real state of affairs”, which will be supported by data.

It’s your job to translate this argument into a compelling story; one that grabs the attention of your reader and communicates your argument in a clear and easy-to-understand way.

To do this, you should use a situation-complication-resolution storyline .

This is a universal structure; it’s used in books, plays, films, advertising, religion, politics, and more. It looks something like this:

• The scene is set and the characters are introduced (situation)
• Something goes wrong (complication)
• They fix the problem and live happily ever after (resolution)

When storytelling in PowerPoint, you should use the same structure. But in the context of your slide deck, your storyline will look something like:

• This thing is important  (situation)
• There is a problem with this thing  (complication)
• Therefore, we need to respond — and here is how  (resolution)

The dot-dash structure

Writing a storyline for your presentation doesn’t happen in PowerPoint. In fact, you don’t open up PowerPoint until you’re completely satisfied with your storyline.

Instead of jumping into PowerPoint, you start by writing out your storyline in a text document using the dot-dash structure .

By writing your slide deck’s storyline in a text document, you can easily identify any faulty or missing logic in your story and ensure that you have the data required to support each claim you make.

And when you’re completely satisfied with your storyline, you can move it into PowerPoint. Your storyline should be communicated in the slide lead-ins, like so:

And once you’ve built the skeleton of your slide deck with the storyline communicated “horizontally” across the leads-ins, you’re ready to start building individual slides and the “vertical flow”.

Build body slides

Before you jump into building individual slides, there are two main components of slides that you need to understand:

• The lead-in:  The text at the top of your slide. This should be written as an action title that communicates the implication or ‘so what’ of the slide, not describes the content of the slide.
• The slide body:  The content of your slide. You should only communicate one insight per slide and choose the simplest method possible.

There is a close relationship between the slide lead-in and slide body. And this relationship is best explained by the Golden Rule of slide building.

The Golden Rule of slide building is:

“One slide, one insight, fully articulated in the lead-in, and supported by the body”

In other words, each slide should only communicate one insight. That insight should be fully explained in words in the lead-in, and fully supported by data in the slide body.

In addition, there should be nothing in the lead-in that’s not in the body, and nothing in the body that’s not in the lead-in.

Data, charts, and other quantitative slides

Claims that are supported by data are naturally more compelling than claims supported by ‘expert’ opinions, focus groups, and other qualitative evidence.

Therefore, where possible, you should always prioritize quantitative slides over qualitative slides.

But don’t go overboard with your data visualization. Sometimes it can be tempting to show off our technical skills by choosing the most complex visualization available. This is bad practice.

Instead, you should always choose the simplest chart to demonstrate your insight. But it can be tricky to determine which chart to use. So we’ve put together a simple decision tree to ensure that you always choose the most appropriate chart for your data .

Text, conceptual, and other qualitative slides

There are some insights that simply cannot be communicated with charts or data. In these cases, you need to find the most appropriate conceptual chart.

Unlike qualitative slides, there are no simple guides for text and conceptual slides. And because of this, the ability to craft well-structured conceptual slides is the mark of a skilled consultant.

It’s surprisingly tricky to be able to communicate a qualitative insight in a clear and structured visual manner. The best way to build the skill is to practice. But you can also learn by exploring common qualitative slides used by strategy consultants .

Download 120+ strategy consulting presentations for free

Looking for slide inspiration? Download 120+ consulting slide decks from top strategy consulting firms, such as McKinsey, BCG and Bain!

Write the executive summary

An executive summary slide is the first slide in your presentation but the last slide you build.

The executive summary slide fully summarizes the argument, storyline, and supporting evidence of the body slides. Because we already need to have finished every other part of the slide deck, we write it last.

Executive summary slides help the reader “follow along” with your slide deck. There are a few main benefits:

• They provide context to help the reader understand why the topic of the slide deck is important.
• They communicate the high-level argument before the reader gets into the body of the slide deck. This helps the reader understand your more detailed body slides.
• They are a “map” that the reader can reference back to if they start losing the line of argument in the body of the deck.

A typical executive summary looks something like the following slides, which are from a BCG report on “Melbourne as a Global Cultural Destination” and can be downloaded here .

Good executive summaries follow three best practices:

• They are structured with bolded text for summary sentences and bullet points for supporting data. This ensures that every claim is clearly supported by data.
• The bolded summary sentences can be read alone to tell the slide’s storyline (i.e. you don’t need to read the supporting data in the bullet points).
• The bolded summary sentences reflect the SCR storyline structure of the slide deck

One other good practice (that you don’t see in the BCG example) is to reference the associated body slide throughout the executive summary. This helps direct a reader to the detailed analysis behind every claim in the executive summary.

Review your slide deck

Now that you’ve finished building all your slides and writing your executive summary, it’s time to review and finalize your slide deck.

There are three things that you need to check as you review your slide deck:

• Chart completeness : Check that your charts are comprehensively labeled, including chart titles, axis labels, units, time periods, etc.
• Text brevity : Review your slide text, including your lead-ins, and ensure that you make your points with the minimum number of words possible.
• Slide consistency : Review your slides and ensure that there is consistent formatting across the slides.

Reviewing your charts and visualizations

There’s a surprising amount of detail contained in charts and it’s quite easy to forget to key include key information.

Some examples of common charting mistakes include missing chart titles, labels, axes, units, dates, and legends. You should also consider how you highlights the implication of your charts.

To make this easier, you should use a charting checklist to methodically cross-reference your chart with best practice.

Refining your slide text

There’s an important place for text in slides. Not only can your use text to provide important context to support your visualizations, but also to communicate insights without data.

Most people use too many words in their slides. They tend to use fancy “consulting speak” or long, verbose explanations that actually obsure their message.

As you review your slide deck, you should review all of the text in your slides and savagely sharpen your text by removing unnecessary words .

Ensuring consistency across slides

Finally, you should use your last review to check for consistency across slides.

Start by ensuring that the formatting is consistent. For example, your slide format, spacing, fonts and slide numbers should all be consistent across the slides.

And then finish your review by ensuring all concepts are communicated consistently across slides. For example, if you’ve numbered or colored concepts a certain way, then ensure that they remain consistent throughout your slide deck.

How effective are these 6 PowerPoint slides from McKinsey, Bain, and BCG?

By Paul Moss

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Top consulting firms like mckinsey, bain, and bcg all build high-quality presentations, but not all their slides are created equal..

In this post I’m going to rate and review slides from the three major consulting firms: McKinsey, Bain, and BCG. I’ll explain what they do well, what they could have done better, and what you can do to improve your own slide making. 

If you’re interested in learning more about how to build your own high-quality consulting-style PowerPoint slides, make sure you check out our advanced courses.

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Table of Contents

Slide #1 BCG

This first slide comes from a BCG presentation called “True-Luxury Global Consumer Insight” ( source ).

What strikes me right away is just how nice and crisp the overall design is. There’s a great use of color, I really like the font that they used, and the chart itself just looks great. I also like the background because it doesn’t distract from the content, but they managed to include some stylization which fits with the theme of the deck.

The title of the slide says “54% of True-luxury consumers do not expect to resume international leisure travel before 6 months”, and I like this title because it’s descriptive, but it doesn’t try to explain all the data on the chart. Instead it focuses on the most important takeaway on the slide, which is the 54% that represents those unwilling to travel before 6 months (shown on the leftmost column).

“True-Luxury Global Consumer Insight” BCG, 2020

Then the main part of the slide of course is the chart, which shows survey results that explain when people are likely to begin traveling again after the pandemic, broken down by country. The chart itself is fine, but what I really like are the extra details below the chart that help explain and interpret the data.

These circles show the average timeframe for each of the countries, then the takeaway boxes summarize the findings from the chart: that Europeans and Russians are expected to resume international travel sooner than non-Europeans in places like China, Brazil, US, South Korea and Japan.

By including this information they make it easier for me to understand and sort through the data, without having to guess what the key takeaways are. Charts can be tricky for the audience when you leave them open for interpretation, so spelling it out like this is always a good idea. 

So overall the slide is pretty good, but I do have a couple small gripes. The first is their choice to use a column chart instead of a bar chart. Typically but not always column charts are used for comparisons over time, but in this chart they just show a comparison between countries.

At first glance it’s confusing because the chart seems to be showing a trend over time. That’s because our brains naturally process visuals like this from left to right. If they would have used a bar chart instead, and then moved some of this information at the bottom to the right of the chart, I think the slide would have been more intuitive. 

Another thing I think could have been improved is their choice of color. Specifically how they’ve ordered the colors. When you see what seems to be different shades of the same color, it’s natural to assign meaning to those different shades . Like maybe the darker the color the higher the number, or something like that.

In this case this lighter green shade represents 6 months or sooner, then the darker shade is 6 months to a year, but then it goes to a light shade of grey for more than a year, and then a darker shade of grey for not traveling ever again. The colors look nice, but logically it seems to be a bit random.

I think a better choice would have been to either color it from light to dark, or to color it different shades of grey, then make the category you want to emphasize green. For example they could have made the 6 months or sooner category green, then changed the title a bit to say something like, fewer than 50% of consumers expect to travel within the next 6 months. 

Then finally, I wish there would have been a stronger visual emphasis on the 54% number, given how important it is to the slide’s main takeaway. You sort of have to look for it on the slide amidst a sea of numbers of visuals. Even just bolding it would have helped it pop just a little more. 

Overall it’s a great slide, but it could be made better with some minor tweaks.

Rating: 8 out of 10

Slide #2 Bain

Next up is a slide from Bain . The title says “The buyout market outdid itself in 2021, roaring to new records in deal value and exits, while keeping the gas on fund-raising”, which essentially is just claiming the buyout market is really strong.

“The Private Equity Market in 2021: The Allure of Growth” Bain & Company, 2022

And if you look at the charts you can see each of the three categories: investments, exits, and fund-raising . They’re all combination charts, meaning they show two different charts on top of each other (typically a column chart and a line chart, which is what they have here). The challenge with these kinds of charts is that sometimes they can be confusing, especially if there’s a lot of data to sort through, but these are simple, clean, and easy to read. 

One thing that Bain consistently does really well is to use standout colors to highlight their main point , while keeping the less important elements of the chart in neutral colors like gray or black. The red column shows what they want us to see, which in the case of this first chart is the total buyout deal value. Then the deal count is shown for context. 

Another great thing they’ve done here is to separate the data into three different charts. Sometimes there’s a temptation to put all the data you have into a single chart, but that can make things even more confusing. What they could have done instead is put all of the data into a single clustered column chart, which still would have shown the message they wanted to show, but it would have been much harder to see the insights. Instead they’ve given each topic it’s own chart, and it makes it really easy to see what they’re trying to tell me, which is that investments, exits, and fund-raising are all going strong. 

They’ve also done a good job of including footnotes and sources down at the bottom that explain what’s included in each category. It’s easy to overlook this, or to just put the sources, but they’ve done a good job of being thorough which is important when you’ve got a data heavy slide.

The only thing I can think of that would have made this chart just a little bit better would be to include small icons next to each of the subtitles . There’s a lot of text in that part of the slide that sort of blends together when you’re just skimming through the slide. So just a nice small black icon that matches each topic could have helped separate that text just a little, and make it a little easier to read quickly. 

Overall this is a fantastic slide and Bain’s done a really good job.

Rating: 9 out of 10. 

Slide #3 BCG

Next up is a slide from BCG . The title says “ In face of nationwide transitional media slowdown, NYC has been growing and gaining substantial national share ”. And right off the bat I can already tell that they’ve structured this slide really well. The title gives the overall takeaway of the slide, but then they’ve split that takeaway into two parts.

“Evaluating NYC media sector development and setting the stage for future growth” BCG, 2011

But not only that, the color, size, and bolding of the title means it’s going to get the most attention, with the underlined subtitles getting the second most attention. This is great because this is exactly how you want the audience to process the slide, from the highest level idea down to the lowest. 

Then the table shows the percentage of jobs in each of the categories that were in New York versus the broader US, and they did it for 2002 and for 2011 so you can see the change. What’s good about this table is how well designed it is. Sometimes I see the default PowerPoint design used for tables and it just looks so tacky. Here they’ve added some color, lines, and bolding to help put emphasis on the important parts, which really helps me as a reader. 

Another good thing they did here was to actually use a table instead of a chart. Charts are extremely common and are useful in the right settings, but tables definitely have their place too. In this case they’re trying to show different types of data – the percentage of jobs that come from New York, the growth in New York jobs, and then the salary figures at the bottom. Showing all that in a chart would have been pretty difficult.

But despite this being a pretty good table, they’ve made a critical mistake that I think really hurts the slide, and that is that there’s no real connection with the subtitle . There doesn’t seem to be any mention in the table of either of the 40k numbers from the subtitle. In fact, the only absolute numbers in the whole table are the salary numbers down at the bottom. I still think the topic of the table matches, but the numbers are a bit confusing to me and hurt the logical consistency of the slide. 

Another complaint I have with the slide is the amount of bolding . They were off to a good start with the visual hierarchy of the title and the subtitles, but then the section on the right is just completely bolded. That makes it a lot harder for me to read and process all the information because it all just sort of blends together without any real attention getting put on the key takeaways. 

So overall the slide starts off really great, and certainly has some nice initial structure and a good chart, but their lack of attention to detail really hurts the slide.

Rating: 6 out of 10. 

Slide #4 McKinsey

The next slide is from a McKinsey presentation titled “Jobs lost, jobs gained: Workforce transitions in a time of automation”. The title says “By 2030, automation has the potential to replace up to 47 percent of work hours in the US in the earliest adoption scenario ”, which is a pretty good title. It’s descriptive and detailed, and seems to summarize the main takeaway from the slide.

“Jobs lost, jobs gained: Workforce transitions in a time of automation” McKinsey & Company, 2017

Looking at the slide it’s primarily made up of just one chart , which is a stacked column chart that shows automation’s projected impact on different jobs by country, and broken down by different industries. And this format is actually really common in consulting decks – a main takeaway in the title supported by a single quantitative chart or sometimes multiple charts. So the overall structure of this chart is good, but unfortunately there’s a lot of other stuff here that just isn’t very good. 

For one, there’s just way too much color on this slide, which makes it really hard for me to quickly make any conclusions about the data. I can understand the temptation to use all these colors, because they’re trying to show data from a broad range of industries, but the problem is the breakdown doesn’t really add to the message in any meaningful way.

The message of the slide is about how automation has the potential to replace 47 percent of work hours in the US, which is really just talking about the total of the US column . So everything else on the slide is just there for context. And visually speaking, the breakdown of industries is very distracting, which hurts the readability of the slide and makes it harder for the audience to understand the main message. In other words, it doesn’t provide a lot of useful information but it comes at a high cost. 

They’ve also included all the other countries even though the message is just about the US, but this is a lot more appropriate because it provides context for the data. Using just one number by itself doesn’t provide a whole lot of meaning, but putting that number in the context of numbers in the same category (i.e. showing data from all these other countries not just the US), makes the data more meaningful. 

And then just like with the BCG slide from earlier, I think a bar chart might have made a little more sense here. What this looks like is a trend increasing over time, but it’s not . These are categorical, so there’s no natural order to them. I can see why they chose a column chart, because a bar chart would probably have led to some white space on either side of the chart, but white space on a slide isn’t necessarily a bad thing, so in this case I think they should have done it. 

So overall, I don’t think it’s that great of a slide. The biggest mistake is their decision to make this a stacked column chart and include all these different colors, which in my mind makes this slide a lot worse.

Rating: 5 out of 10

Slide #5 McKinsey

This one is a bit older but it’s an absolute classic. It’s from a presentation McKinsey did back in 2010 for the US Postal Service, who was facing some real tough losses at the time.   This slide in particular talks about how their decline in mail volume is even worse than what they had predicted five years earlier.

“USPS Future Business Model” McKinsey & Company, 2010

Overall the design of the slide is a bit plain, and this was actually very common for McKinsey at the time. They’ve since done a nice rebrand, but for a long time McKinsey slides were really nothing special from a design perspective. 

The structure of the slide is pretty good with a nice bold title that captures the main takeaway of the slide , but one thing I think they could have done better is to make the subtitles a little smaller and less eye-catching. When you’re building a slide you want to have “font hierarchy”, where the most important and broadest ideas command the most attention, then the next level down (in this case the two subtitles) attracts the second most attention. But here it looks like the subtitles and the main title are both the same size.

What I do really like about this slide though is the excellent line chart. First of all, they chose a line chart instead of a column chart which to me makes a lot of sense because it allows them to make these forecast comparisons much more easily. And they’ve made them look really nice and easy to understand. Where possible it’s a good idea to put your labels right next to the lines instead of in a legend, because with a legend you have to constantly look back and forth and it can get really confusing for the audience. 

I also like the bold labeling they used to show that these were forecasts from 2005 . The bolding sticks out without being obnoxious, and really helps drive home the point of the chart. 

The text in the right side isn’t too bad. I like that they’ve used bullet points to make it a little easier to read , and even sub bullet points to help separate the different layers of the text. Bolding might have made the text a little easier to parse through, but it’s a minimal amount of text so I think it could go either way. 

Overall it’s a really good slide. It could have been better with a more modern design and smaller subtitles, but the chart really brings it home.

Rating : 8 out of 10. 

Slide #6 Bain

Just like some of the other consulting slides on this list, this Bain slide is just a title with a chart that emphasizes the message in that title. The title says “ To date, most US hyperscaler M&A spending has benefited consumers or enriched market dynamics ”. Then looking at the chart you can see that each bubble represents an acquisition, and those acquisitions are plotted along two axes.

“Regulate with Care: The Case for Big Tech M&A” Bain, 2021

The X axis shows the acquisitions effect on end consumers, ranging from less value to more value, then the Y axis shows the market dynamics after the acquisition, ranging from less competition and investment to more competition and investment. Overall the title seems to match with the message being shown in the chart. Most of the bubbles tend to be on the right side of the chart, and many of them are on the top right.

But unfortunately, that’s about where the good things on this slide end.  

The main issue with the chart is that there’s just too much going on . The temptation with bubble charts like this is to introduce too many variables, but just because you can, doesn’t mean you should. The only really important part of this chart is to show that most of the acquisitions fall within the bottom and top right quadrants , whereas everything else is just noise.

In addition to the placement of the bubbles, they’ve also shown the size of the acquisition (bubble size), the company that made the acquisition (colors), whether or not the the acquisition was recent (red lines), and whether or not the acquisition has been divested or shut down (dotted lines). 

I’ll admit that including one or two of these variables could provide important context, but to include all of them just makes the chart more confusing. If it were me I would have done away with the lines around the bubbles because they’re too hard to see anyway and really don’t add much value , and I would have probably also done away with the size of the bubble as well and maybe even the coloring to represent each company.

Now I know that might be controversial, but remember the main message of the slide, which is to show that M&A spending has benefited consumers or enriched market dynamics, which is reflected in the chart by where these bubbles are placed. The size of the bubbles, although relevant, is not the main focus and just clutters the chart without providing enough benefit. 

If I did use colors though, I would have definitely chosen different colors than what they have here . What they’ve done is to use what’s called a diverging palette, where the colors are at two ends of the same spectrum. So it looks like Microsoft is on one end of the spectrum, and Amazon is on the other end of the spectrum. But in reality, these colors have absolutely no meaning whatsoever. 

Anytime you use color on your chart you want to do it with intention, because the audience is going to naturally assign meaning to those colors. A better choice here would have been to use colors that match the branding of the companies, or just colors that were clearly distinct and not along any sort of spectrum . Instead, their choice to make their chart pretty hurts it’s readability. 

Overall, it’s a slide that looks nice, but has a complicated visual that really makes things hard on the audience.

Rating: 6 out of 10

Final Thoughts

Top consulting firms (and really all consulting firms) go to great lengths to make their slides clear, persuasive, and engaging. They do this by guiding the audience through the slide with insightful charts, well-structured content, and a professional looking design. Sometimes these firms are effective at their goal, and sometimes it seems that too much effort takes away from the overall quality of the slide.

If you’re looking to build your own high-quality, consulting-style slides, be sure to check out our advanced courses for individual learners and for teams .

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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