thank you note after sales presentation

Follow Up After a Sales Presentation or Demonstration

I enjoyed our time together yesterday. Our showroom is a good place to get ideas for your interior decorating. I'm looking forward to starting work on your designs.

I want to follow up on one question you asked. The wallpaper you chose does come in both smooth and textured. My initial suggestion is that you lean toward the textured feel, because it will complement the carpet you chose. I have a catalog of colors that you should see before you make your final decision. May I stop by next week so you can take a look? Please call me at your earliest convenience and let me know.

Thanks for test-driving the Mustang yesterday. I'm glad you had a chance to take it for a spin. Doesn't it have incredible power?

I could tell how much you enjoyed the Mustang, but I forgot to give you one piece of crucial information. You should consider waiting to purchase the Mustang until next weekend. That marks our annual factory sale when the manufacturer kicks in some considerable rebates and a low interest rate. This could save you thousands off the price we discussed. (We haven't released this information yet, but I thought you'd like to know.)

Hope to see you this weekend.

I enjoyed our lunch meeting yesterday.

I appreciated the opportunity to show you samples of my business-to-business videos. Your comment about being able to visualize your business and products on camera was astute. Without a doubt, you have a product line that should be shown off through the visual medium of video.

I have taken the opportunity to send you another of my tapes that I created for a client with a similar business. I think this video provides another strong example of my work and will give you an idea of how we might approach your product line. Please review the tape at your convenience.

I will call you later this week to set up an appointment to discuss scripting your video. I look forward to working with you.

Thank you for giving me the opportunity to present my insurance proposal to you. I enjoyed meeting you.

I'd like to follow up on a couple of questions you raised and point out some key points of the policy.

*(list questions and answers and prominent points)

Finally, I want to point out the terrific savings on this policy. (Describe money-savings features.) That's quite a sum over the years.

As promised, I will contact you at the end of this week to answer any questions. In the meantime, please feel free to call me at 555-5555.

Thank you for meeting with me last week. I appreciated your giving me the chance to present my ideas. Here are some of the key points we discussed:

*(list prominent points of the meeting)

Working with you is very exciting for me. I look forward to talking with you next week.

Thank you for stopping by my booth at the Springfield SummerFest. I appreciate your inquiry concerning the wonderful things Doe Toys has to offer. We have just received the fall catalogs, which include all products are now available. Contact Jane at 555-5555 if you are interested in receiving one. Price increases on some general distribution toys will be in effect September 6.

If you would like to earn free Doe Toys, you might want to consider hosting a "toy time" open house, or if your club or organization would like to raise funds selling toys, you can earn 25% of the retail cost of any toy. I am currently scheduling "toy times" only through November, but I can work out a fund raising agreement any time. I will be happy to work with you.

Thank you for letting me demonstrate the Doe Cleaning System last week. It truly a remarkable improvement over other types with which you are familiar. I know you will be pleased with how the system cleans carpets and helps them retain their new appearance for years.

I have enclosed information on our payment plan options, and a flyer detailing this month's purchasing incentive. If you purchase the Doe vacuum, and provide us with two demonstration referrals during the month of October, we will include the Doe shampooer, cost free. For further information or to place an order, simply dial our customer service representatives at 555-555-5555, and they will be happy to assist you.

Just a note to thank you for attending Jane's kitchenware party. We hope you are enjoying your new pitcher and chip-n-dip set. With Christmas just around the corner, we are offering our preferred customers 20% off the total retail amount of their November purchases. This is just our way of saying "thank you" for your continued patronage.

Enclosed you will find a new catalog of Doe products for the home. We will be accepting orders at the reduced rate until the November 30. If you are unable to purchase your gifts in November, but would still like to give that special person a Doe gift, we must receive your order by December 10 to guarantee deliver by Christmas. Please know that we are here to help with all your holiday needs. The Doe family wishes you a wonderful holiday season.

I hope you enjoyed the Doe X26 supermixer demo. The X26 is a most versatile and sturdy mixer. Arrayed with its various attachments, the X26 can grind meat, shred carrots, knead bread dough, or mold pasta. No family should be without this time-saving, kitchen facilitator. Enclosed is an order form. Simply check the box for the supermixer and any additional attachments necessary to make your life easier. We'll ship your X26 immediately.

As always I enjoyed showing off our new line of bath and kitchen hardware. I trust the sample fixtures I installed worked flawlessly. You correctly identified the biggest selling point of this hardware. Customers in your area are demanding classically styled, real metal bath and kitchen fixtures. This new line updates the classic originals with today's technology and standardization.

Now is an excellent time to order because we are offering an introductory price break of 15% on orders over $5000, accompanied by an unprecedented national ad campaign. Just call me or your regular Doe Hardware representative and we'll answer any questions and take your order. I look forward to hearing from you.

How to Write this Follow-Up Letter: Expert Tips and Guidelines

This letter reminds a customer or potential customer of your continued willingness to serve him or her. Don't duplicate previous sales pitches but offer something new, such as more information or a special discount. You may write two or more letters, one very soon after the presentation and another a few weeks later.

• Thank the reader for the interest he or she has shown in your product or service. If this is a follow-up to a follow-up, ask whether the reader received or enjoyed the materials you sent.
• Emphasize the features that most impressed the reader, or those that will best meet his or her needs.
• Encourage the reader to place an order, explaining how easy it will be.

Write Your follow-Up in Minutes: Easy Step-by-Step Guide with Sample Sentences and Phrases

1 thank the reader for the interest he or she has shown in your product or service. if this is a follow-up to a follow-up, ask whether the reader received or enjoyed the materials you sent., sample sentences for step 1.

• Thank you for visiting our showroom yesterday and attending the demonstration of our automatic ironing machine.
• We appreciate your coming in to see what our new Doe 5000 can do for your company.
• Thank you for visiting our booth at the Educators' Conference in Springfield last month.
• I hope you enjoyed the recent Medical Technologists' Convention as much as we did. We certainly appreciated the comments you made at our booth.
• Thank you for the interest you expressed in our new line of copy machines at our demonstration in Springfield last week.
• I am sorry I didn't get the chance to speak to you personally at our booth in Springfield earlier this month, but we hope you enjoyed our demonstration of the Doe FT100.
• I enjoyed showing you our new line of Doe Janitorial Products last week.
• By now you have probably received the samples you requested, and we trust you and some of your patients have had a chance to try out our new hypo-allergenic laundry products.
• Several weeks ago we sent you our informational packet on "The Stock Market for the Small Investor." We hope you have had a chance to look it over.
• Did the brochure we sent you on the Doe FT100 answer your questions?

Key Phrases for Step 1

• appreciate your coming in
• appreciate the courtesy you showed
• appreciated your friendliness and interest
• best service possible
• by now you have probably received the samples
• certainly appreciated the comments you made
• did the brochure we sent you answer all your questions
• enjoyed showing you our new line
• for making me feel at home during my sales call on
• for taking the time to listen to our presentation
• for taking the time out of your busy schedule
• for the interest you expressed in our new line
• for visiting our booth
• for stopping by our booth
• for attending the demonstration
• hope you enjoyed the demonstration
• hope you enjoyed the recent convention as much as we did
• hope you have had a chance to look
• may have met at the convention last month
• send you our informational packet
• sorry I didn't get the chance to speak to you personally
• thank you in advance for taking the time to help us provide the thank you for visiting our showroom
• trust you have had a chance to try out our new product

2 Emphasize the features that most impressed the reader, or those that will best meet his or her needs.

Sample sentences for step 2.

• Our customers have been impressed not only by its versatility, but also by its ruggedness. We have the longest warranty in the marketplace, and it costs us very little. This machine does not break down!
• As we discussed, the 5000 can replace up to three of the bulkier machines you are using now, saving on labor costs as well as space. I am enclosing an article from the July issue of "Machine Technology" comparing the 5000 with Doe Corporation's offer.
• We are introducing a new version of our Doe Elementary School Math Mastery software, with special emphasis on the pre-algebra that many elementary schools are starting to teach in the sixth grade.
• I realize that every company would like to claim to be the "market leader," but in our case the claim is true. I am enclosing a brochure on our line of lab equipment. Our product's quality speaks for itself, and has "spoken" to research laboratories throughout the world.
• Using the profile you filled out at our demonstration, I have prepared a proposal tailored to your company's needs, and have enclosed it with this letter. I trust it will prove useful to you in making your decision.
• Enclosed is some literature that describes the best applications for each product. On the back cover is the name and address of your local distributor.
• Investing can be fraught with anxiety. We know that our program can make it a lot easier--and safer too!

Key Phrases for Step 2

• am enclosing this brochure on our line of
• because of its compact size
• considers your strengths as well as your limitations
• continually changing to include new features and benefits
• does not break down
• ensure a quality product at a low cost
• have supplied quality products and services to thousands of
• have prepared a proposal tailored to your company's needs
• have the longest warranty in the marketplace
• in our case this claim is true
• investing can be fraught with anxiety
• its ruggedness has impressed
• just bringing out a new version
• know that our program can make it a lot easier and safer
• literature that describes the best features of each product
• name and address of your local distributor
• our customers have been impressed not only by its versatility
• programs are scheduled to fit your time frame
• quality of our product speaks for itself
• save labor costs
• throughout the world
• trust it will prove useful to you in making your decision
• with special emphasis on
• worked with some of the top corporations in the industry
• would like to claim to be the "market leader"

3 Encourage the reader to place an order, explaining how easy it will be.

Sample sentences for step 3.

• We have been back-ordered for some time--the price of popularity--but have just received a large shipment. If you order now, we can deliver your stock before the end of the week. Just call 555-5555.
• When you are ready to order, please contact me at 555-5555 to discuss our special discount. I look forward to working with you.
• We offer a free one-day training course, which will help your teachers use the software to their students' best advantage. If you are interested in learning more, or if you are ready to order, please call 555-5555.
• If you are interested in testing any of our equipment in your laboratory, please call 555-5555. We look forward to providing you with the finest lab equipment available.
• We trust that you will feel confident in recommending this line of products to your patients.
• If you have any questions on availability, please let me know. I am enclosing an order form, along with a copy of our bulk discount schedule. We look forward to hearing from you.
• I am enclosing a voucher for 20% off your first order. We look forward to serving you.
• I will call you next week to answer any questions you may have and to take your order when you are ready.
• If you would like to know more, please call 555-5555, and one of our consultants will be happy to help you.
• If I can provide you with any additional information, please call me at 555-5555.
• This note is to let you know that there couldn't be a better time to order than right now. I am enclosing the details of our special offer, but please be aware that it expires at the end of this month.

Key Phrases for Step 3

• a copy of our bulk discount schedule
• am enclosing the details of our special offer
• am enclosing a voucher for 20% off your first order
• am enclosing an order form
• be aware that this offer expires at the end of the month
• can deliver your stock before the end of the week
• can provide you with any additional information
• contact me at 555-5555 to discuss our special discount
• discuss any questions you may have
• have just received a large shipment
• if you are ready to order, please call 555-5555
• if you are interested in learning more
• if you order now
• if you have any questions on availability
• if you are interested in testing any of our products
• if you are ready, we will gladly take your order at that time
• look forward to serving you
• look forward to working with you
• look forward to hearing from you
• offer a free one-day training course
• one of our consultants will be happy to visit with you
• please let me know
• there couldn't be a better time to order than right now
• to providing you with the finest equipment available
• when you are ready to order
• will call you next week
• will help your employees adjust

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How to Write Super Cool Thank-You Letters after a Presentation: Best Practises and Tips

1. What is a thank-you letter after the presentation? 2. Why is it important to say thank you after a presentation? 3. Key elements of a good-thank you letter 4. Tricks and tips: how to say thank you after a presentation 5. Mistakes to avoid in a thank-you letter after a presentation 6. Samples of thank-you letters after presentations

Useful tools: 1. Newoldstamp - Email signature marketing 2. Mailchimp - Email builder and sender 3. Reply.io - Personal email outreach, calls, and tasks 4. Mailtrack - Email link opens tracking 5. Canva - Online tool for making designs

You’ve just successfully presented your product to a potential customer. Congrats! You’ve made it halfway through to the sale. “Wait. isn’t the work done at this point?” you might ask yourself. No way! According to   InTouch , o nly 2% of sales happen after the first meeting. It means you’re still to put in some effort before you can celebrate. Luckily for you, you’re now in the most pleasant stage of the sales process. Now it is all about effective two-way communication with a prospective customer. The prospect has dedicated some time to you; they have heard you and are now considering the purchase. Unless they forget about you altogether. Don’t let them do that by sending them a thank-you note.

Stay with us to learn more about thank-you letters that work. We’ll answer the following questions for you:

• What is a post-presentation thank-you letter?
• How and when do you thank someone for a presentation attendance?
• What should you include in your email?
• How to increase the chances of further cooperation with the recipient?
• And, finally, what do sample thank-you letters after a presentation look like?

Let’s get started with the basics.

What is a thank-you letter after the presentation?

What is this thank-you letter that you write after a prospective client has watched your presentation?

Basically, it’s a follow-up note that you write to your prospective clients after meeting with them (face-to-face or via phone). It’s an email in which you thank the people for taking the time to learn about your business and its product. It can also be a handwritten note, a postcard, or a phone call.

A handwritten note is sometimes even better. However, you never know when it’s going to be delivered to your prospect. For example, when the potential client is thousands of miles away, and you had your meeting over Skype, sending a postcard might be not the best decision.

While each medium has its advantages, we’ll focus here on the email, as it:

• is something that your prospect receives immediately
• allows you to fill in the information gaps by providing more materials
• allows your prospect the time to consider your offer once again
• is a non-pushy way to remind them of yourself

We will talk here about the product demonstrations which are your sales team’s area of expertise. You can, undoubtedly, extrapolate the information here onto other types of presentations:

• Your company presentation at an industry event
• A roadmap presentation to your team
• A project presentation to your stakeholders
• A digital presentation of your idea to investors (your elevator pitch )
• An informative speech on a specific topic

Now, let’s get to the next subtopic and talk about why thank-you emails are so important.

Why is it important to say thank you after a presentation?

Aside from obviously, showing appreciation, follow-up thank-you notes have a greater purpose. In fact, there are a number of objectives that you can reach with the help of a thank-you email.

• It serves to strengthen the relationship between your business and your potential customer.
• It reinforces the value that you have already generated.
• It facilitates further conversation through questions and answers to them.
• It helps you build trust with your prospective customers.
• It gives you a chance to stand out from your competitors.
• It creates an additional sales opportunity by adding the missing arguments and filling in the informational gaps.
• It speeds up the sales process.

In general, for any business, a thank-you letter after a presentation should be a vital component of their branding strategy. It’s not just an additional sales tactic, but a mere gesture of politeness and a way of telling your prospects that you remember about them and their needs.

Your follow-up email is your chance to remind you once again and to highlight the benefits of your cooperation. In it, you can strengthen your point and provide additional value. With its help, you can create a lasting impression and make sure it’s a positive one.

Now that we’ve convinced you of the importance of follow-up letters, let’s move on to the practical part. In the next paragraph, we’ll talk about the essential components of a thank-you email.

Key elements of a good-thank you letter

What makes your follow-up letter effective? How do you make sure that your addressee opens it? What do you write inside to keep your recipient engaged? What do you write in it? We suggest that you think about the answers to those questions right away and start preparing your sample thank-you letter after a presentation in advance.

Image courtesy of Freepik

A thank-you email must be not only polite but also memorable and attention-grabbing. But, first and foremost, it must follow the proper structure. To help you with that, we’ve shortlisted the following components for you.

Write a robust subject line

A great subject line is a key to your email opens. You will need to craft something that grabs the attention, stands out from the rest of the inbox content, and immediately suggests what the email is about. You can try the following:

• let it summarize the email’s content;
• make it personalized;
• make it brief — no more than 65 characters long;
• ask a question.

It needs to be relevant to your message. If you are thanking a person, include “thanks” in your subject, and if you’ve attached additional materials, hint at this as well.

Importantly, keep your subject line short, up to 65 characters. This way, it can be displayed entirely in the Inbox on desktop computers. In case your recipient reads their emails on a mobile device, you should either fit it into 30 characters or make sure that the first 30 characters encompass the central message.

Consider including the recipient’s name in the subject line. Personalizing your email from the start might give you an advantage over generic messages. But first, make sure it looks natural.

Thanks for your time with [product] yesterday

[Name], here are some answers to your questions re [product]

Follow up from [your name] / [your company] and your questions answered

Start with the words of gratitude

Even if you’ve included a “thank you” in the subject line, you should still begin your email by thanking the prospect for their time. You must understand that they have spent a part of their day on listening to you. Instead of hearing out your competitors. Or, rather than simply spend it on some other important assignments.

Remember that the phrase “Thank you for the meeting” is not enough. You need to be more specific than that. Thank people for taking the time to view your product, for considering your solution, or for discussing their business needs with you. Still, remember to be sincere when thanking another person. Either write only what you mean or just be polite. In fact, there are a number of things you can be grateful for:

• Attending the presentation
• Dedicating you some of their time
• Showing their interest in your solution
• Asking you some point-on questions

And so on...

Add a short presentation summary

After the words of gratitude, provide a brief recap of the presentation. First of all, don’t expect your prospect to remember everything you showed them. Secondly, this is your chance to highlight certain points that they might have missed out on (and which, for example, constitute your advantage over competitors).

Imagine a situation where your contact person is considering your solution together with five other products from your competitors. How well do you think your prospect will remember the details of each particular meeting?

• List all the main points that were covered in the presentation.
• Use bullet points to make the summary more readable.
• Recite your prospect’s key concerns and address them right away.
• Include the agreement which you’ve both reached.

Always mention the date, time, and topic of your meeting. This makes it easier for the addressee to find your email later by merely entering the date in the search box.

Follow up on questions

Now it’s time to include all the additional information that you find appropriate, relevant, and important. For a start, your prospect might have asked you questions that remained unanswered during the presentation. This is your chance to answer them. Besides, it will show the recipient that you remember their concerns and that you’re not withdrawing from an answer. Failing to do so will have a negative impact on the trust towards you and can also badly affect your reputation.

You can encourage them to ask even more questions, which will move the conversation forward. Alternatively, you can ask your own questions, such as, “Which features do you think are most beneficial for your business?” or “What would you like to improve about [the product]?”

Finish with a professional closing

Bear in mind that your thank-you note is a part of your business communication. Keep the style and format of your email professional. Always use a professional closing with your thank-you email. The usual “Best regards” with your name only doesn’t suffice. You must have your customized email signature ready for all kinds of business communication.

What are the main components of your signature? Let’s go through them quickly:

• Your position with the company
• Company’s name
• Corporate logo
• Company’s website URL ( Our data shows a whopping 91.2% of respondents find this valuable!)
• Business phone number
• Social icons

If you need more visual examples of email signatures ,  see our dedicated page.

Now that we’ve covered the basics of how to say thank you after the presentation in an email, let’s get to the tips and tricks. Below, you will learn how to make your follow-up thank-you note more effective.

Tricks and tips: how to say thank you after a presentation

Keep in mind that a thank-you letter after your sales presentation is not just a polite “must,” but also a powerful tool that can help you to reach your sales and business goals. Your task here is to make sure that your email:

• looks professional,
• feels polite and not sales,
• has immaculate grammar,
• brings value to the recipient,
• is perfectly timed,
• and facilitates the conversation.

So let’s proceed to the practical part.

Use a proper tone of voice

Your tone of voice is everything. It must be aligned throughout not just the current thank-you email, but also throughout your entire business correspondence with your prospective and existing customers. Be always polite and professional with your recipients. Be informative without sounding too smart and by no means salesy.

You must have your corporate voice and style guidelines at hand, based on your company’s values and principles. You should also take your buyer persona into account. If your product is meant for a younger audience and startups, write in a friendly rather than formal voice. And if your business caters to the more respectable audience (the C-suite and corporations), then use more elaborate language (but no jargon, unless you’re dealing with a niche group of professionals exclusively).

Make it personal and relevant

Another mistake would be to write a generic follow-up message. Under no circumstances should you copy and paste a thank-you note written for another customer. Better start writing your email from scratch while having a particular person in mind, the addressee. Use the name of the person, preferably more than once throughout your letter. Mention specific things that are relevant to the particular recipient, such as their industry or details about their business (which they have shared with you).

Avoid mentioning things that are irrelevant to the current situation. And don’t limit yourself to sharing some personal details with them. Even if you are friends with your prospect, keep personal relationships apart from business ones.

Try to grab attention from the first sentence

In your follow-up email, you grab the recipient’s attention twice: firstly, with a relevant subject line, and secondly, with the very first sentence. Address the person and thank them for something specific. Make it clear that you have understood their needs and are eager to start working on the optimal solution. Something like that would work: “Hi John, thank you for discussing with me your current marketing challenges earlier today. I hope we can address them together with ProductZ’s help.”

Add your presentation to the email

There is no better way to keep the presentation fresh in the minds of your prospects than to attach this very presentation to your follow-up email. It will serve as a good point of reference for your contact if they happen to forget something. Additionally, it will show them that you are transparent and don’t keep anything to yourself only.

Make sure that the version of your presentation that you are attaching is fully consistent with the one that you showed them during your meeting with them. It is even better when you complement it with additional notes and highlights.

Make it look good and play with formatting

People are visual beings. Even well-read people will be uncomfortable seeing an uninterrupted chunk of text in the email. Make it super readable.

• If you have more than one logical part, break your text into paragraphs.
• If you have long sentences, break them into shorter ones.
• If you have any lists, add bullet points.
• If you have steps, number them.
• If you want to emphasize a specific statement, make it bold or highlight it with color.

Use the Hemingway app to ensure the readability of your emails.

Use readable fonts and lots of white space. Arrange your information logically, with the most important pieces of information in the beginning.

Check your grammar

Even if your email is ultimately professional and engaging, a mere typo can be a major turnoff. So pay close attention to what you are writing. Read the email carefully before sending it. Even better, read it several times. The rule of thumb is to spend even more time on editing and proofreading your message than on writing it.

If you have doubts regarding your grammar (for example, if you are not a native speaker), show your email to someone whose writing is immaculate. You might also find apps like Grammarly useful to keep your messages well-refined.

Answer all questions

It often happens so that your prospective customer asks you questions during the presentation, to which you don’t have immediate answers. You shouldn’t view this as a problem. Instead, look at this as an opportunity for your further communication.

Take your time and write down the questions that they have asked you. Then, answer them in writing. Refer to the questions in the follow-up email and provide a comprehensive answer to each of them. Be specific when possible. For example, when the potential client asks you “How would the [feature] of [your product] help us improve our sales?”, give them a description of the solution you see followed by value estimates.

Ask additional questions

A follow-up email is also your chance to show your prospects that you are willing to work extra on your product to help them solve their particular problems. Ask them how exactly you can do that. “What do you think could be improved in [your product]?” “What important features are missing?” “If you chose our competitors, why exactly?”

Be ready for honest feedback. Even if you don’t like the answer, it will help you gain vital insights that will eventually help you win future customers.

Educate even more

Even if you have included everything in your presentation, there will be some areas left uncovered. Before writing a thank-you letter, think about what else you could tell about your product. Is this about additional features that you didn’t mention? Are there any extra uses for your product that you didn’t tell about, which you believe would be beneficial for your prospective customer?

Try to bring in some extra value in your email. You always can share additional information that will help to understand your product better. Still, don’t limit it to your product only. Just think about what your recipient would find useful and share it. It can be even a link to a third-party article. Write about those at the end of your email. You can even suggest the recipient arrange another meeting dedicated to the areas that you have missed.

Create an additional brochure

There is no need to educate your prospect on your company’s product in the email body. This will make it too long to read and too hard to concentrate. Instead, create a product brochure and attach it to your follow-up letter along with the presentation itself.

The information in the brochure must not repeat the info from the presentation but complement it. It can be an extended overview of the product or a Q&A handbook. It’s up to you to pick the right format. Just keep in mind that your brochure should be readable, well-structured, visually appealing, and informative. You might consider hiring a designer to do the layout for you.

Create follow-up sequences

In the long run, one thank-you email is never enough. Aim for extended communication by creating a follow-up series. Stay updated on the decision-making process of your prospective customer. Let them know you are interested in working with them. Make yourself available for any further or additional inquiries and follow-up meetings.

You can break your informational output into a series: send your presentation along with the immediate thank-you email and your brochure along with the following one. Encourage questions in your third letter. At the same time, stay away from bombarding your recipient with correspondence: allow them some time to contemplate your product and its advantages. Send the first note immediately after the meeting, the next one in 3 days, then follow up after a week or so. Also, don’t forget to provide value in each of your letters.

Remember that timing is everything

Bear in mind that your prospect might have viewed multiple presentations of products similar to yours. If you don’t reconnect with them again, you might lose a client to the competition. Therefore, send your thank-you email as soon as possible, preferably on the same day that the demonstration took place. Otherwise, a competitor might take your potential client from you.

Even if your prospect didn’t have any communication with other solution providers, your follow-up letter might help trigger their decision in your favor.

Do you feel overwhelmed with all the information? Let’s now switch to sample thank-you letters after a presentation . They will help you visualize what a good follow-up email should look like.

Mistakes to avoid in a thank-you letter after a presentation 

It might seem that writing a thank-you letter after meeting your prospect is a no-brainer. Just make sure you stick to the structure and follow the best practices. However, there are some crucial mistakes salespeople often make, which can cost you a relationship with your potential customer. We’ve listed some of those mistakes below.

Asking for a favor

A thank-you letter must be all about your prospect and never about you. Don’t talk about yourself or ask for favors. Your task is to show your gratitude and provide additional value. That’s about it. Fitting in any personal requests will be just out of the line here.

Sending it to the wrong (or only one) person

Always make sure you’re sending your email to the right recipient. Check that the name of the person and the company in your address line match the names in your message. In case you had a meeting with several people, include them all in your email. Otherwise, it might turn out that the real decision-maker is the one you’ve left out in your correspondence.

Not adding additional contact information

Provide all the ways to contact you. If you suggest having a call sometime later, make sure you’ve included the phone number or your Skype name. All in all, your contact information should be in your business signature.

Using a generic template

Nothing is worse than an impersonal “thanks” letter after a sales meeting. If you have a ready-made template, adjust it to every particular case and personalize it for each prospect you are communicating with.

Flattering instead of complimenting

Taking flattery for a compliment is easy. However, your recipient will always tell them apart. Don’t praise your addressee for something that you are not sure about. Express your admiration only for things that you really find fascinating or inspiring.

Samples of thank-you letters after presentations

In this section, we are molding the information above into a few practical templates for post-presentation emails. Feel free to use them but don’t forget to replace the placeholders with your details.

Below are the examples: thank-you letters after a presentation .

•• • Sample thank-you email #1 •••

Subject line: Following up on our today’s call re [your product]

Hello [Name],

Thank you for our lunchtime conversation. I am grateful for the time you and your team took to see [your product] in action. It flatters me that the key features of our solution address your immediate business needs, as you have mentioned.

For your convenience, below is a quick recap of the presentation:

• We have talked about how [Your product’s name] can help you [drive more traffic to your website], [quickly generate leads], and [boost your sales].
• We have covered creating and managing individual profiles within your company’s account and delegating tasks.
• We have tried creating campaigns and managing them from your Dashboard.
• We have discussed the Results and Reporting section.

As promised, please find the link to the recording below:

[link to your presentation recording]

I will follow up with you once again later this week. Meanwhile, feel free to message or call me if you have any questions.

Have a wonderful day!

[Your Name]

[Your business email signature]

••• Sample thank-you email #2 •••

Subject line: Answering your questions about [your product]

First of all, let me thank you for our call today. It was a pleasure meeting you and learning more about how your company disrupts the fintech industry.

As promised, I’ve attached the presentation of [your product] below. If you have any further questions, feel free to contact me via email or just call me at [your phone number].

I appreciate all the spot-on questions that your colleagues have asked.

One question from [employee’s name] was regarding integration with other services. I have attached the full list of our integrations to this email. We are continuously working on expanding their list. Please feel free to make your suggestions.

[Employee’s name] asked about the trial version. I’ve consulted with our CEO, and she agreed to a 3-month Premium trial. I hope that your team can try and feel all the advantages of [your product] during this time.

Please let me know what you think.

Kind regards,

•• • Sample thank-you email #3 •••

Subject line: A pleasure speaking with you today. Here’s a quick recap

Hello again [Name], I’m incredibly grateful for our conversation earlier today. I’m excited that you’ve enjoyed our [your product].

For your future reference, here is a quick recap of our meeting.

• I have shown you the key features of [your product] and how they can help you achieve your [marketing] goals.
• You, [employee’s name], and [employee’s name] have tried creating accounts and test campaigns.
• You have seen the Analytics page and learned about the insights you obtain.
• Your team has asked me some important questions. I have written down the answers in a separate document (see attachment #1).
• You have inquired about the alternative pricing plans. Please see the plans compared in attachment #2.
• We have agreed on the second call in a week’s time, [date, time].

Also, please find the presentation PDF in attachment #3.

If you have any questions, I am available at this email address or [your phone number]

Looking forward to our conversation next week!

As you can see, writing a thank-you email after a successful sales presentation is a total must. It is not only a polite way to remind your prospects of yourself but also a chance to strengthen your further communication and address any issues that were not covered during the presentation.

To make sure your follow-up note stands out and creates a good impression, include:

• A powerful subject line
• A thank you
• A brief recap of the conversation
• Answers to your prospect’s questions
• Any additional materials that might be useful
• Your business signature

In case you need a reference point, feel free to use our samples of thank-you letters after the presentation above.

Happy hunting!

On a different note, what if you’ve conducted a sensational presentation, your prospect has already agreed on another meeting, but you cannot make it? You’ll need a cancellation email asap. Learn how to write polite meeting cancellation emails in our earlier article.

Contact with me

Product Manager at Newoldstamp

Larry is the guru of email signature management and Product Manager at Newoldstamp. He is responsible for all product updates and new features, and he is passionate about helping businesses use email signatures to boost their sales and marketing efforts.

Examples of The Perfect Thank You Email After A Presentation

Ever imagine how you are going to craft that perfect thank you email after a presentation? Have you ever found yourself giving a presentation and walking away with a sense of accomplishment, only to wonder what comes next?

Let’s say you just finished an awesome presentation pitching your startup to potential investors or sharing groundbreaking research at a conference, a sales pitch, or a team meeting, leaving your audience inspired, informed, and motivated to take action.

What if I told you that’s only half of the journey? By sending a “Thank You” email, you have the opportunity to reinforce your message, solidify connections, and elevate your personal brand to new heights!

A lot of people often underestimate the power of expressing gratitude. The Thank-You Email is more than just a courtesy, it’s a strategic tool to leave a lasting impression and strengthen those invaluable connections you’ve worked so hard to build.

But wait, there’s more! In this post, we’ll explore how to write a captivating and impactful “Thank You” message that resonates with your audience. From nailing the tone and structure to incorporating personalized touches, we’ll cover it all. In this exciting post, I’ll reveal some expert tips and proven strategies to help you draft the PERFECT “Thank You” email after your presentation. From the right tone to nailing the content, we’ll cover it all!

Tips for creating the perfect thank you email after a presentation

In this session, we will explore some key elements that go into creating a compelling thank you email, which can be the difference between a fleeting moment in your audience’s memory and a lasting impact that sparks engagement and collaboration.

1. Time Your email

According to research conducted by Moosend , Thursday was the best of the weekdays in terms of the highest open rate and Tuesday was the second-best day. Furthermore, 8-9 am was the best time of the day to deliver them. When it comes to email, timing is very important and the success of your receiver engaging with that email can depend on it. You don’t want to send a thank you email a week after your presentation. It is more realistic and advisable to send it when the presentation is still fresh in the mind of the audience. Ideally, a thank you email after a presentation should be within 24 to 48 hours. But if it falls within the above range, you can use those criteria for more engagement. Aim to send the email while your ideas and insights are still fresh in your audience’s minds.

2. Personalize

When sending a thank you email to people who attended your presentation, personalization is key. Research shows that personalized emails are opened  82% more than generic emails . Sending a generic email just doesn’t cut it. You need to address the email specifically to each individual or important person that attended. You can start by addressing your recipients by name and mentioning specific points from your presentation that resonated with them. This thoughtful touch shows that you genuinely value their time and engagement.

3. Reinforce Key Takeaways

People are busy, especially in the professional world, there is a lot of clients to meet, deals to close and potential investor to meet. They are so busy that they can easily forget they were even at your presentation. So taking the time to refresh their memory by summarizing the key takeaways from your presentation. Reminding them of the values they gained and how they can apply those learnings in their work or projects.

4. Encourage feedback

Don’t just write a thank you email and leave it at that. Let the recipient know what you want them to do. This can encourage engagement and leads to future conversation and even connections. Encourage feedback and questions in the email. Including a call to action will help you gain insight from those experts that came to your presentation.

5. Addressing Follow-up Questions and Concerns

During your presentation, there might have been questions or concerns raised that you couldn’t address fully at the time. A thank you email provides the perfect opportunity to tackle these queries, demonstrating your attentiveness and commitment to addressing your audience’s needs.

6. Offering Additional Resources

Your presentation may have piqued the interest of some attendees who wish to delve deeper into the subject matter. Provide them with additional resources, such as research papers, reports, or relevant articles, to facilitate their exploration. This thoughtful gesture positions you as a helpful resource and reinforces your credibility as a subject matter expert.

7. Keep It Concise and Engaging

While your email should be informative, it doesn’t need to be lengthy. Craft your message with clarity, enthusiasm, and a touch of personality to keep your reader hooked. Also, you need to proofread your email before sending it. A simple typo can distract from your otherwise brilliant message. Always proofread your email before hitting that send button.

8. Include your contact information

Ensure that your email includes your contact details, making it easy for the recipients to reach out if they have further questions, want to collaborate, or express their thoughts on your presentation. Accessibility is key to fostering meaningful professional connections.

5 Samples of Thank You Emails After A Presentation

Sample 1: thank you email after pitching to investors, 2. thank you email after presenting to team members, 3. thank you email after presenting at a conference, 4. thank you email after presenting to clients, 5. thank-you email after presenting to potential partners.

In today’s fast-paced and competitive environment, taking a few moments to acknowledge the time and attention of your audience can make all the difference in building strong connections and leaving a lasting impression.

We have explored the various components that make up an effective “thank you” email, from its warm introduction to its concise yet heartfelt body. Each section plays a vital role in creating an impactful message that resonates with your recipients. By incorporating a personalized touch and highlighting key takeaways from the presentation, you demonstrate a genuine interest in fostering a meaningful relationship with your audience.

About The Author

Opeyemi Olagoke

Related posts.

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How to Say Thank You After Your Big Sales Presentation

You nurtured the relationship , you cold called your dream client and made an appointment, you diagnosed their needs, you built the relationships, and you built a shared vision of a better outcome.

And now you made your big boardroom presentation. You used everything that you learned to make it a great presentation, you performed well, and you answered all of the questions.

Now, the whole thing is out of your hands and you must simply await the buying team’s decision, right? Wrong!

You don’t stop selling until the decision is made (and even then, should you not be awarded the business, you move your dream client right back on to your nurture list and keep selling . . . they’re still a dream client, after all).

After your big presentation, you need to send a thank you letter. But saying thank you could be so much more, if you embrace a modern sales approach and let it.

Saying Thanks

You certainly want to send personal card to each person to whom you presented. Fine. But that isn’t enough and it isn’t selling. You need to send a formal thank you letter that continues to sell your message.

Reinforce the Value that You Create

You have a solution that will help them generate better results. You had some dialogue with them during the presentation that clarified their vision, and you heard the challenges that they made to your solution in the form of questions.

Your follow-up letter needs to reinforce your ability to generate the result that you and your solution will provide. It needs to spell out how the conversation you had has strengthened your proposal. It needs to outline the changes to your plan and to your solution based on the buying team’s questions and what you have learned.

More than anything else, you have to reiterate and reinforce your differentiation . Your dream client may have seen only you, or you might have been one of ten presentations. Your follow up letter is your chance to sell, and it is your chance to remind your dream client of the differences that will make the difference .

You had solutions. Your competitor had solutions. Both seemed pretty reasonable. Your follow-up letter has to say more than thank you; it is has to say that your solution is right, that it will produce the results that your dream client needs, and that you are committed to helping them achieve that result.

Respond to Their Questions in Writing

If you are super sharp, and if you have a great team, you will have taken exceptional notes, including who asked what questions and who made what comments. Your letter will include a list of the questions that were asked with written answers reiterating and expanding on what you said when your time was limited to the presentation and the follow-up—now your time is no longer limited.

Related: 5 Controllable Elements of Time Management

The fact that you bothered to take notes, to remember what was important to each buying team member, and that you felt it was important enough to require a written response, demonstrates that you are detail-oriented, professional, caring , and concerned with the implementation and execution after you make the sales. It proves that you are listening.

This alone will differentiate you from your competitors , most of whom will send a thank you, and many of whom will do so by email only.

Ask for the Business

The closing of your letter needs again to ask for your dream client’s business. You need to say, “We very much look forward to working with you on this project, we will achieve the results that we discussed and presented, and we ask you to give us the opportunity to be part of your team. ”

If you are a long-time reader of this blog (and if you have taken action on what you read), you didn’t leave your presentation without scheduling a follow up appointment of some kind. I know your dream client’s buying team told you that they would be contacting you, but waiting is not an option; you must continue to sell until the final decision is made.

Your dream client has to know that you want the business more than your competitors. They have to know that you are more serious about producing the results—results that are better than your largest and fiercest competitors —and that you will act as part of their team.

Your thank you card isn’t enough.

Your follow-up letter needs to sell in your absence. It needs to differentiate you and your offering. You can say thank you, or you can say something real—like how passionately committed you are to helping your dream client produce better results.

Take the time to write the follow-up sales letter. Say thank you. And make it rock!

• When does the sale really end?
• Do you use every opportunity and every contact with your dream client as a chance to create value for them? Do you use those same opportunities and contacts to demonstrate that you do create value and to demonstrate your passionate desire to help them achieve the business results that they need and that you can provide?
• What do you believe are the benefits of waiting passively for a buying team to make a decision? What if you competitors are taking actions and receiving commitments that you aren’t asking for or obtaining after the presentations have been made?
• Do you take every opportunity to differentiate yourself as a professional? What does your follow up say about you? Does it say that you are about equal to your competitors? What could it say about your desire to be a part of their team? What could say about how much you care? What could it say about your ability to listen to your dream client’s needs?
• What does your follow up suggest about what your dream client can expect from you should they choose you?

For more on increasing your sales effectiveness, subscribe to the RSS Feed for The Sales Blog and my Email Newsletter. Follow me on Twitter , connect to me on LinkedIn, or friend me on Facebook . If I can help you or your sales organization, check out my coaching and consulting firm, B2B Sales Coach & Consultancy , email me , or call me at (614) 212-4279.

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Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

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Thank You Letter After Presentation: How To, Templates & Examples

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You have just delivered or attended a presentation and are wondering what to do now? You are at the right place. In this article, we will guide you on what to do after a presentation. To start with, you need to thank the person to whom you delivered the presentation or who delivered the presentation to you. There are a number of ways of doing this. You can thank the person verbally or through a written thank you note or letter. Though verbal words might not stay forever, written letters are eternal. So it is always a better idea to thank the recipient with a letter. 

Thank you notes after the presentation are useful in reminding the recipient about you. It acts as a follow up after the presentation. Your thank you note will make your clients, potential customers and others aware of your kind gesture of showing gratitude. However, writing a thank you note after the presentation is not so easy. It is a technical follow up letter that should be written with due care and diligence. To help you with writing a perfect note of thanks, we have prepared a guide. 

In this guide, we will go through what a thank you note is, when it is needed and we will also learn how to write it. The next part of this article has 6 sample letters to help you. You can take hints from the samples and write your personal thank you note.

What is a Thank You Letter After Presentation?

A note of thanks is required after you give a presentation or take one. This letter can be written to show your gratefulness and appreciation towards someone. It is a formal letter written in a formal format. It acts like a follow up note with those who attended your presentation. The recipients of this letter can be your prospective clients so it is very important to write this letter. This follow up thank you letter will also remind them about your presentation and might increase your chances of getting noticed. 

Through this letter, you can also give more information to your clients and say anything that you couldn;t say during the presentation. You can subtly suggest your client to consider your offer again. Writing this letter will make you stand out and help strengthen your relationship with the recipient. If this letter is for a sales presentation, it can increase your chances of closing the deal. If this letter is for any other presentation, it will reflect your appreciation and gratitude towards the recipient of the letter.

You can send this letter as a handwritten note or as an email. Emails are more common in the business world so you may choose to send a thank you email to the recipient. However. If you are writing this letter to someone you have a personal relationship with and want to be remembered, then you may consider giving them a handwritten letter. 

When is a Thank You Letter After Presentation Required?

A thank you note after the presentation is needed after the presentation is completed. It can be written in various situations. Some of them are described below:

• This letter can be written when someone who gave the presentation would like to thank the person who took the presentation.
• It can be written when someone from the group giving a presentation wants to thank the teammates for their support and hard work. 
• You can write this letter as an attendee to the one giving the presentation to say thanks for their efforts. 
• The school or college teacher can write it to the students giving a presentation to thank them for spreading awareness and knowledge on the topic. 
• A sales person can write this as a follow up letter after giving a presentation to a client or prospective customer.
• You can write this letter to thank the employee who gave a presentation in the meeting for any project.
• The person who was presenting can write it to the attendees to thank them for taking out time to attend the presentation.

These are some situations when you can write a thank you note after a presentation. 

Check out our next section to learn how to write a good thank you note.

Tips to Write an Effective Thank You Letter After Presentation

This section will guide you on how to write a thank you letter that is effective.

• Begin this letter with words of gratitude. As you are writing this letter to thank someone for investing their time with you, you should start it by saying so. 
• You should use a catchy subject line and be very specific in writing the subject line. The subject of the letter or email determines if it will be opened or might go unnoticed. So you should make sure to write something that can make your letter get noticed.
• Follow the format of a formal letter while writing this note. As this thank you note is usually written for formal conversations, you should ensure that you follow the correct format.

A sample formal letter format is given below

Address of the Sender

Email Address of the Sender

Name of Recipient

Address of the Recipient

Subject: Thank You for _____ Presentation Letter

Dear ______ (Name of the Recipient)

(Body of the Letter)

(Signature)

Sender’s Full Name

• You should try to include a short presentation summary in your letter. This will remind the recipient about your presentation. Use this summary to highlight anything that you would like the recipient to focus on.
• Follow up with the recipient by asking them if they liked the presentation or not. You can also answer any questions that they might have through your letters.
• Keep this letter short and concise. Most people do not have the time to read longer letters so it is advisable that you keep your letter short.
• Finish the letter with a professional ending note. You can use ‘Sincerely’ as the ending note. Also make sure to sign the letter in your name. You can use your stamp also.   
• Make sure to use the right salutations in the letter.

Following these tips will make sure that your letter is effective and well- written.

Sample Thank You Letters After Presentation

We have curated 6 thank you letter samples that you can send after presentations. You can use these letters to get help for writing your letter or you can even send these templates after making some customizations in them.

Sample 1- Thank You Letter after presentation to team members

Name of Receiver

Address of the Receiver

Subject: Thank You Letter for Presentation

With this letter, I would like to thank you for giving your valuable time and input in making this presentation. With all of your efforts and hard work we were able to deliver our presentation on time and in perfect manner.

The audience and judges enjoyed our presentation a lot. And because of your dedication, we won the award for best presentation last night. It feels great to work with an amazing team like you. I am grateful to work with such a great team.

Once again, I would like to thank you for your efforts. Hope to present our business at more such seminars in the near future.

Sample 2- Thank You Note After Presentation to the Employee

Subject: Thank You Letter for presentation

I would like to thank you for delivering such an outstanding and amazing presentation last Monday. I am grateful to have an employee like you who is such a wonderful speaker. I am pleased to have you as a team member. Thank you for taking the initiative by participating and presenting our companies on such a big platform. Your work deserves appreciation.

Thank you once again for presenting our company’s values and aspects in all business conferences in such an interactive manner.

Sample 3- Thank You After Presentation to Attendees

With this letter I want to thank you for attending my presentation yesterday. I hope my presentation on ‘Drug Abuse’ will create a difference in everyone’s views. I am amazed to see how most of the people are not aware of illegal usage of drugs in our country. I am grateful to have such an amazing guest like you who has motivated me to speak on social topics and create awareness.

Thank you for inspiring me and supporting me in this cause. The kind of appreciation and moral support that you have given as an audience is invaluable. I hope to conduct a few more presentations for you on some major social topics. Once again, thank you.

Sample 4- Thank You Note After Presentation for Sales Follow Up

Thank you for giving me such a great opportunity to share my business proposal with you over yesterday’s lunch meeting. Thank you for expressing your interest in our new project. I hope your doubts and points are now solved after yesterday’s presentation.

As per our discussion, I will send you the email listing the required documents which you need to submit before October XX,XXXX.

I look forward to hearing from you. Hoping for a positive response from your side. Thank you once again for taking out valuable time from your hectic schedule to attend the presentation.

Sample 5- Thank You After Presentation to Presenter by College Principal

Subject: Thank You Letter after Presentation

On behalf of my college management, I would like to thank you for speaking and presenting your ideas on ‘Sustainable development’. All the students enjoyed the presentation and they seemed very motivated. Your thoughts were very inspiring and insightful for everyone. Your way of presenting your important thoughts with a bit of humour made the event more interesting.

Once again, thank you for sharing your innovative ideas and thoughts with us. I would like to thank you for giving our college an opportunity to host you. We look forward to hosting many such events in our college having you as presenter.

Sample 6- Thank You Note to Boss After Presentation

I would like to take a minute to thank you for giving me such a golden opportunity to deliver the presentation in front of our client. Thank you for trusting me and keeping faith in me and giving me such an important project. It is an amazing experience to work with you and learn new skills from you.

Your valuable feedback is very much inspiring and insightful. Thank you for sharing your ideas.  

Thank you so much once again for being a supportive and ever guiding boss. Hope to see myself working with you and taking this company to great heights in the coming future.

Invitation Acceptance Thank You Letter: How To, Templates & Examples

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19 Templates for Follow-Up Emails After a Meeting, Conference, and More

Published: April 22, 2024

A ton of time, resources, and effort go into relationship-building in sales — so something as seemingly insignificant as a follow-up email after a meeting or conference is often an afterthought for a lot of sales professionals.

But make no mistake — those kinds of messages can make a pretty significant difference, and you should always stay timely and attentive with your emails after interactions with prospects.

That‘s why we’ve created this guide — loaded with insider tips and templates, it‘s here to help you send effective post-networking follow-up emails. Let’s dive in.

Table of Contents

Follow-Up Email Subject Lines

How to send a follow-up email after networking, when to follow up after a meeting, how to write a thank you email after meeting, thank you email after meeting tips, follow-up email templates, thank you for meeting with me emails [templates], the importance of sending a thank you email after a meeting.

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Before we look at the follow-up templates below, let's review the importance of including strong subject lines in your emails.

Your subject line is the first thing a recipient sees when they glance at their inbox — meaning, it needs to grab their attention and make them want to open your message.

HubSpot spent time exploring subject lines that influence people to open emails. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Now, let‘s look at how you can craft your follow-up email. Your message should include the following features, no matter the type of networking you took part in or which industry you’re in.

1. Write a personalized subject line.

Your email should get the reader’s attention and most importantly, remind them why they want to include you in their professional network.

If you’ve just come back from a networking event, everyone is going to be bombarded with the same formulaic emails. Don’t get lost in the sauce. Be pleasant, get to the point quickly, and demonstrate your value.

2. Mention a moment or conversation you had with the recipient.

Mentioning a conversation from the conference or networking event will offer context for your recipient. This will jog their memory so they can remember you.

3. Offer details about how you can help.

Showcase the value you bring and how the relationship can benefit both parties. How can you support your recipient with your knowledge and skills? Why is this relationship mutually beneficial?

4. Proofread the email.

Copyedit the follow-up email — several times — so your message is flawless. (You wouldn't want a recruiter at your dream company reading through an error-ridden message.)

5. Thank the recipient for their time.

Once you’ve succeeded in communicating your value and interest in a professional relationship, add a personal touch. Express your gratitude, and add a personal thank you. Politeness and sincerity are key.

6. Offer a chance to connect again.

Ask to keep in touch, set up a face-to-face meeting, or schedule a phone call — be sure to share at least two dates and times that you're available.

7. Craft a professional sign-off.

Sign your email to make sure the follow-up feels professional and personal. An email signature generator can help you with just that. Adding a headshot to your signature will also make you much easier to recognize. (You may also hyperlink to your LinkedIn profile here.)

As for when to send your follow-up email, here's the general rule of thumb based on the type of networking:

Note: If you're a HubSpot user, you can automate your follow-up emails with Sequences to save time.

• Within 24 hours: Interview, business meeting, deal, conference, interview, or special event.
• Within 48 hours: Submission of application or another type of form.
• Within 1-2 weeks: Follow-up after no response regarding a meeting request or the status of a job opportunity.
• Every 3 months: Catch up with a member of your network to maintain your relationship with them.

Allow your email recipients to book follow-up meetings on your calendar with free appointment scheduling software.

Creating a follow-up email after a meeting may take a little more effort than a post-networking email. You've spent more time with your contact, so your email should reflect that added time and value. These steps can help you make sure your email includes the essentials.

1. Express gratitude for their time.

Life gets busy. Between juggling work and family obligations, time is a precious commodity. As such, it’s important to thank your recipient for taking time out of their day to meet with you. Even if you’ve already thanked them in person during your meeting, reiterating your gratitude is a kind gesture that shows that you appreciate their time.

Pro-Tip: Specificity and demonstrating that you listened actively throughout your meeting can go a long way. There should always be a “why” behind gratitude — and if you can‘t articulate it, your "thank you" won’t mean too much.

Try referencing a specific point they made and why it resonated with you. Something like, “I want to thank you for taking the time to meet today — especially when it came to your insights around XYZ,” will hit more than a generic “Thanks for your time.”

2. Refresh their memory (of you).

If you’re following up with a new prospect, it’s a good idea to remind the recipient who you are. First, jog their memory about how you met at the beginning of your message. You may also want to mention other people at the meeting or how you first made a connection.

This will spare them from having to spend extra time trying to figure out who you are and how you got their contact information.

Pro-Tip: If you didn‘t schedule the meeting (or you were just sitting in), make sure you reference whoever booked the meeting when refreshing your contact’s memory. This step is about establishing credibility in a tight window — whoever was behind the meeting in the first place will give you the most immediate clout.

3. Add a brief recap of the meeting with key takeaways.

For emails following business meetings, a brief recap of what the meeting covered can be super helpful. This quick step can reiterate key learnings and objectives discussed in the meeting.

Even if attendees took their own notes, chances are they‘re not uniform and they may have missed some details. Providing a summary in writing will confirm that everyone is on the same page and knows what’s expected going forward.

For example, you may share:

• Summary of key metrics discussed
• Where the company is excelling or where it’s falling short
• Colleague achievements
• New product information or changes in strategy

An email recap is also a great way to offer clarification and answer questions raised in the meeting. You can attach any related supplemental documents to this email too.

Pro-Tip: As with the first step listed here, this is an excellent opportunity to demonstrate that you listened actively during the meeting and value your prospect‘s time, so be specific. Don’t just vaguely rehash the agenda — try calling out some key points or questions your prospect raised.

4. Confirm your interest.

It can sometimes feel obvious or unnecessary to repeat what you want from the recipient and why. But adding a quick reminder of what you‘re building together and why it’s important can keep your contact engaged for the long term. It can also keep your communication a priority for them.

Pro-Tip: Don't get too caught up pouring through every detail from your meeting here — a cursory mention is more than enough. As much as you want to demonstrate how engaged you are, you want to show that you value their time as well.

5. Reference a common interest.

Another email strategy is to highlight a common interest you share with the contact or prospect. This is especially helpful when your relationship is new or you've just been introduced.

As I'm sure almost everyone alive can vouch, meeting new people can be awkward — and anything that can help allay that is always a huge plus. Common ground is a massive asset in networking, so do what you can to find it with your prospects.

It helps break the ice and keep the conversation going — and sometimes, that can make a real difference.

Pro-Tip: If you're not sure what to mention, browse their LinkedIn profile or visit their personal website if they have one.

You could reference:

• Having similar hobbies
• Growing up in the same state, or experience living in the same city
• Attending the same college or having similar academic interests
• Reference something they posted that interested you

Making the extra effort to establish a connection, shows that you have a genuine interest in them as a person, not just as a business contact.

6. Include a call to action or review next steps.

A dead-end follow-up email won‘t do too much for you. You can say the nicest, most thoughtful, most compelling gosh darn things about a prospect in an email after a meeting, but if you don’t give them any context on how to proceed, you‘ll run the risk of stalling your relationship’s momentum.

Your call to action doesn't have to be particularly elaborate — it can be as simple as setting up a date to meet again. But no matter what the content of the meeting was, always include actionable steps on how to keep things moving in your follow-up.

Pro-Tip: Some meetings are more complicated than others. For team meetings or project-specific meetings, adding next steps to an email can also help with momentum. This can be a list of action items with an assigned point person so that each team member knows what they are responsible for and what to expect.

7. Keep track of your follow-up emails.

You might not get an immediate response to your follow-up email — in some cases, you might not get a response at all — but you want to avoid redundancies in your communication with prospects. That's why you need to stay organized and keep tabs on your follow-up emails.

While some emails can be easy to find in your sent emails when you need them, it takes time to scan your sent box. Similar names, forgetting send dates, and more can also make some follow-up emails tricky to find when you need them.

Pro-Tip: Using a CRM system like HubSpot CRM , you can schedule follow-ups with prospects and keep track of all the interactions. This way, when you need to write the next follow-up email or pitch the next meeting, you have a clear record of the details you need.

8. Contain all information in a digital sales room.

Based on the information you gather from the prospect during the meeting, you can personalize a digital sales room with all the relevant information — including case studies, ROIs, what the prospect is looking for, how you can help them, demo recordings, and your HubSpot calendar to book the follow-up meeting.

Pro-Tip: Tools like Trumpet allow you to put a collaborative space with all the above information into your follow-up.

Address the email appropriately.

The way you address your contact shows how well you understand their role and the nature of your relationship. So, start your email with the right greeting for your contact.

Some businesses encourage formal greetings with a title and last name. But most business relationships are more casual, and the right touch is a first-name greeting.

Check out this post for more details on how to craft the perfect greeting for your follow-up email.

Check your timing.

Most contacts will expect a follow-up within 24-48 hours of your meeting unless you agreed on a different time. As you draft your email, think about the best time to send it to your specific prospect.

For example, if you promised a document or attachment during your meeting, it may be best to send your follow-up right away.

But say your meeting was on a Friday afternoon or you know your contact is heading out of the office soon. In this case, you‘ll want to send your follow-up message when it’s most actionable, which is probably after your contact returns to the office.

Customize each follow-up email.

Every email you send should feel like it‘s meant for the recipient. Custom details like common interests and mentions from past meetings let the person you’re emailing know that your follow-up email is just for them. These details let your contact know you were listening and genuinely interested in what they had to share.

Remembering these kinds of details after a meeting is a challenge for many sales pros. If this describes you, think about using a tool to capture your meeting notes .

Add new or useful information.

Each email you send to a contact is an opportunity to add value. With this in mind, every email you send should add something new, interesting, or useful to the conversation.

This tactic will make sure that your contact continues to see your relationship as a value-add, no matter what stage they are in the buying process.

Check your email for tone.

While it‘s essential to check your email for any grammar or spelling errors, that’s not the only scan your email needs. You may just want to dash off a quick email and hit send after a quick spell check, but that tact could have a negative impact.

This is because tone is especially important in follow-up emails. The right tone should be professional, friendly, and conversational. It should be assertive, but not pushy. If this is something you struggle with, try conditional language like “if” or “might” to set a tone that persuades instead of pushing.

Update your message by prospect stage.

Sales teams tend to send a lot of follow-up emails, so it can help to tailor your message to your recipient's sales cycle stage.

For example, you may want prospect emails to focus on relationship building while qualification follow-ups can center on questions about prospect needs and budget.

By customizing follow-up emails by stage, you can draft useful emails that can make an impact on decision-making. If you’re not sure where to start, these proven sales email templates can speed up the process.

Keep your email brief.

Follow-up emails should be concise and easy to read. Keep your message short and to the point. Try not to cover more than one topic in detail or add more than one call to action. Use separate paragraphs and headers to draw attention to important points.

Add some appreciation.

Starting each email with a thank you isn't the only way you can show gratitude to your contact. A grateful closing or quick compliment can make it clear to your recipient that you appreciate their time and efforts. It also creates a strong positive impression.

Let's review some templates for your follow-up emails after networking. Each of these templates is organized by use case so you can easily identify the follow-up scenario that suits your needs.

Follow Along With HubSpot's Free Follow-Up Email Templates

Don't forget to share this post!

Related articles.

How to Send a Follow-Up Email After No Response [+ 19 Examples]

4 Reasons Your Prospects 'Ghost' You & What You Can Do About It, According to Spiro.ai's CEO

The Follow-Up Thank You Email That Got Me Hired One Week After the Interview

The Art of the Sales Follow-Up: 7 Ways to Keep the Conversation Going

How to Write a Follow-Up Email After an Interview [Templates + Tips]

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Use these templates to follow up with colleagues, sales prospects, recruiters, and networking connections.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

How to Write a “Thank You” Email After a Sales Meeting with Examples

Learn to craft compelling thank you emails after sales meetings with examples, to accelerate deals and foster strong client relationships.

Image source: master1305 on Freepik

In today’s world, the importance of 'thank-you' emails is paramount. They are essential for establishing lasting connections, whether after job interviews or business meetings. 

This is especially applicable in sales, where studies show emails are 40 times more effective in acquiring new clients than social media giants like Facebook and Twitter. 

In the following sections, we will explore the elements of a perfect thank-you for meeting email after a sales call or demo, accompanied by real-life examples to illustrate these principles in action. From choosing the right tone to timing your email for maximum impact, we cover all the bases to ensure your follow-up is as impactful as the initial meeting. Let’s get started!

Why Do You Need to Send a 'Thank-You' Follow-Up Email After a Business Meeting?

In business, the end of a meeting signifies the beginning of what can become a long-term, fruitful relationship. This is where a 'thank-you' follow-up email takes center stage.

Here’s why every sales meeting needs a ‘thank-you’ email:

• Cements the first impression : A successful follow-up email shows you're not just a professional in the meeting room, but also attentive and considerate in your communications thereafter.
• Keeps the conversation alive : A follow-up email is the modern and sped-up version of a thank-you letter that keeps the dialogue open and your presence in the client's mind.
• Reiterates key points : There’s always a lot that gets discussed in business meetings , and it’s easy for some points to get lost. Your email addresses crucial aspects of the discussion, ensuring all parties are on the same page.
• Set the stage for future communication : These emails are an unintrusive way to express interest in continuing the conversation and can set your next meeting up for success.
• Differentiates you from the competition: A thoughtful follow-up demonstrates your dedication and attention to detail, highly valued qualities in any business context, as they contribute to the overall customer satisfaction.
• Creates a personal connection : A personalized thank-you email shows you value the person behind the business title, which can be incredibly impactful in establishing trust and rapport.
• Represents a professional courtesy : A thank-you note for meeting in the form of an email reflects well on you and your organization, showcasing a level of professionalism and courtesy that is always appreciated.

Key Elements of a 'Thank-You' Email After Sales Meeting

Here is a step-by-step process on how to write an impactful ‘thank-you’ email after a sales meeting:

• Create a strong subject line
• Include the ‘thank you’ in the introduction 
• Provide a summary of the meeting
• Mention the deals and decisions you made
• Provide answers to unanswered questions
• Describe action items and upcoming steps
• Confirm the date for a follow-up meeting
• Include a professional email signature

1. Create a Strong Subject Line

A proper subject line can be the decisive factor between your email being opened with enthusiasm or lost in the depths of a cluttered inbox. 

Here’s how to craft a proper subject line that not only captures attention, but also sets a positive tone for your message:

• Be clear and direct : The subject line should convey the purpose of your message. Phrases like 'Thank You for the Meeting,' 'Great Connecting Today,' or 'Appreciation for Your Time' are straightforward and leave no room for ambiguity.
• Personalize it : Whenever possible, include a personal touch. Include the recipient's name or reference a specific moment from the meeting. For example, 'John, Thank You for Discussing XYZ Today' or 'Emma, Appreciating Our Conversation on ABC.'
• Keep it brief: Aim for less than 50 characters. A long, rambling subject line can be off-putting or get cut off in the recipient's email client.
• Maintain the tone of the meeting : Match the tone of your subject line to the atmosphere of the sales meeting. If it is formal, keep the subject line professional. If the meeting had a more casual or enthusiastic vibe, feel free to reflect that with a more relaxed or upbeat tone.
• Offer a glimpse of value : If you discussed something of value or agreed on the next steps, hint at this in the subject line. For instance, 'Excited About Our Future Collaboration' or 'Looking Forward to Exploring the New Proposal.'
• Avoid spammy language : Stay away from all caps, overuse of exclamation marks, or overly salesy language, as this may trigger spam filters and can be off-putting to the potential business partner.
• Test and refine : If you’re unsure, test out a couple of different subject lines with colleagues or friends to see which ones work best for your sales process. 

2. Include the 'Thank You' in the Introduction

The introduction is your first point of actual engagement in the email, so it's crucial to get it right. For a proper greeting, begin by addressing the recipient by their name to convey a warm, respectful tone. 

Afterwards, get to the point quickly. Your first or second sentence should clearly express your thanks.

‍ A. Example 1 (formal) : 'I wanted to take a moment to express my sincere thanks for meeting with our team today.' B. Example 2 (less formal) : 'Thank you for taking the time to discuss [topic] with me this morning.'

Consider following up with a detail from the meeting that shows you were attentive and engaged. It also helps personalize your message. For instance, you could say:  'I particularly appreciated your insights on [specific topic]. Your thoughts on [specific point] were especially enlightening.'

PRO TIP : Keep the introduction concise and avoid overly formal language; let your personality shine through.

3. Provide a Summary of the Meeting

After your initial thanks, transition smoothly into the meeting summary to maintain the flow of your email.

Mention the key points discussed during the meeting, focusing on those that are most relevant to the potential business relationship. If any challenges, objections, or concerns were raised, briefly acknowledge them. This shows you’re attentive and proactive about addressing any issues.

Avoid going into too much detail – the goal is to jog the recipient’s memory, not to provide a minute-by-minute account of the meeting.

PRO TIP : If there are multiple aspects to cover, consider using bullet points to make the summary more digestible and visually appealing.

Accurate meeting summaries usually require extensive meeting notes as support, which can be particularly tricky for sales. That is because during meetings, your focus should be on closing deals and negotiating terms with clients, not on scrambling to write down as much information as possible.

This is where MeetGeek comes into play. This sales meeting automation platform automatically records and transcribes every sales meeting, providing you with AI-generated summaries after each conversation. 

You can customize workflows that automatically send follow-up emails containing the AI-generated summarie. Alternatively, you can use sections of the summary to compose a brief ‘thank-you’ email to ensure that no action items and key decisions are forgotten.

And because we know how frustrating it can be to incorporate new software in your tool stack, MeetGeek seamlessly integrates with your favorite CRM tools , so you don’t have to spend time manually syncing information across platforms.

4. Mention the Deals and Decisions You Made

Once you've provided a summary of the meeting, use it as a transition into discussing specific deals and decisions.

Example : 'Building on the productive discussions we had about [summary point], I wanted to re-emphasize the key decisions we arrived at...'

The secret is to clearly state the specific agreements or decisions that were reached to remove any ambiguity and ensure both parties are on the same page.

Example #1 : 'I am pleased to confirm our decision to move forward with the implementation of the [specific solution or service] starting next month.'

Example #2 : 'I am excited about the potential of the [specific deal or opportunity] we discussed, and I believe it aligns perfectly with our mutual goals.'

Your tone should convey enthusiasm and confidence about the decisions and deals made, as this helps to build a sense of forward momentum.

MeetGeek assists you in capturing and tagging all the commitments and decisions from your sales meetings, making it easier to include them in your follow-up email. 

2 to 3 minutes after your sales meeting concludes, you can access the meeting summary , which includes next steps, key topics, and highlights with timestamps.

5. Provide Answers to Unanswered Questions

Acknowledge the questions that were left unanswered during the meeting to show that you were attentive and are now following up as promised.

Example : 'I recall that during our meeting, a few important questions were raised which we didn’t have the time to address thoroughly.'

For each unanswered question, provide a clear and concise answer. Be thorough in your explanation but avoid overly complex language and unnecessary jargon.

Example : 'Regarding your question about the scalability of our solution, I can confirm that our system is designed to efficiently handle an increase in volume up to X users without any significant performance impact.'

If required, include resources or direct the recipient to the relevant documentation for more information. This provides depth to your answers while demonstrating thoroughness and reliability on your part.

If some of the answers you provide may lead to more questions, extend an invitation for further discussion, either via email or another meeting. Additionally, in cases where you don’t have the answer immediately, be honest about it. Locate the necessary information and get back to them.

Example : 'You asked about X, and I want to offer the most accurate information. Allow me a day or two to consult with our customer support team/ another team member, and I will follow up with a comprehensive answer.'

6. Describe Action Items and Upcoming Steps

List the action items that were agreed upon during your conference meeting. Be specific about each item to avoid any confusion.

• 'Action Item 1: I will send the detailed proposal for the [project/service] by [specific date].'
• 'Action Item 2: Your team will provide the necessary data for the initial analysis by [specific date].'

For each action item, clearly state who is responsible, as this will help both parties understand their roles and responsibilities. Additionally, attach specific deadlines or timeframes to each action item, which is mandatory for keeping the project on track.

Additionally, indicate your willingness to assist or provide further information related to the action items to reinforce your commitment to a collaborative approach.

Example : 'Should you need any assistance or additional information while gathering the data, please feel free to contact me directly.'

7. Confirm the Date for a Follow-Up Meeting

Confirming the date for a follow-up meeting in your email is an important step in maintaining momentum and ensuring both parties are aligned on the next steps. 

If you have already decided on a date during the meeting , restate it to confirm: 'As we agreed, I am looking forward to our next meeting scheduled for [date] at [time].'

If a date was not set during the meeting , propose one based on the availability discussed or suggest a range of dates: 'I propose we meet again to continue our discussion. I am available on [date] or [date] – please let me know what works best for you.'

Regardless of the scenario, show your willingness to accommodate their schedule. This demonstrates respect for their time and a collaborative spirit.

Example : 'If these dates don’t suit your schedule, please feel free to suggest a more convenient time. I’m happy to adjust accordingly.'

If appropriate, also include a calendar invite . This is a practical step that can help ensure the meeting gets scheduled and avoids back-and-forth emails.

8. Include a Professional Email Signature

A well-crafted signature offers easy access to your contact information and reinforces your professional image. 

For starters, your professionalsign-off should be neat and not overly cluttered. Include only the essential information that you want the recipient to remember, which usually consists of your phone number and email address. You may also add your company website or professional LinkedIn profile.

• Kind/ Warm/ Best Regards

[Your Name]

[Your Position]

[Your Company]

• Phone: [Your Phone Number]
• Email: [Your Email Address]
• Website: [Company Website URL]
• LinkedIn: [LinkedIn Profile URL]

Opt for easy-to-read fonts like Arial, Calibri, or Times New Roman, and keep the font size consistent and readable. If appropriate and in line with your company’s branding guidelines, include the company logo to add a touch of professionalism.

PRO TIP : Some companies require legal disclaimers or confidentiality notes in their email signatures. Ensure you comply with your company’s policies.

PRO TIP #2 : Before sending the email, send a test email to yourself to ensure the signature appears as intended, especially if you’re using images or HTML formatting.

PRO TIP #3: Make sure your email signature is consistently formatted across all devices you use for business communication, such as your mobile phone or tablet.

Thank You Follow-Up Emails DO’s

Let’s take a look at some best practices for sending ‘thank-you’ emails.

A. Send the Email Directly After the Meeting

Send your email shortly after the meeting, ideally within 24 hours. This ensures that the discussion is still fresh for both parties, and it demonstrates a proactive approach, doubled by professionalism.

Set aside time after your meetings specifically for follow-up communications. This habit ensures you don't delay or forget to send your emails.

How to Write Comprehensive & Timely Follow-Ups

Sometimes, writing ‘thank-you’ emails after meetings gets put on the back burner, as it is a time-consuming process. However, MeetGeek simplifies the process by recording, transcribing, analyzing, and summarizing your discussions.

MeetGeek ensures that your clients receive a ‘thank-you’ email containing a comprehensive summary of the conversation, including action items and main points, within minutes after the meeting ends.

Here are the features that streamline the process of creating an effective meeting ‘thank-you’ email after any sales meeting:

• AI-generated summaries : MeetGeek's AI assistant efficiently produces a concise summary of your meeting, highlighting crucial discussion points, action items, and decisions. This recap forms an excellent foundation for your email, significantly reducing the time and effort required on your part.
• Automated email follow-ups: You can set specific teams and rules for automatically distributing summaries or key highlights of the meeting to your team members or clients.
• Detailed meeting records : The tool automatically logs essential meeting specifics such as date, time, participants, and agenda, which can be invaluable when creating a context for further discussion.
• Action item tracking : It's easy to pinpoint and monitor action items arising from your meeting. Including these in your follow-up email is an effective way to remind participants of their commitments.
• Organized meeting tags : Your meeting notes will be neatly organized with tags identifying critical moments as 'action items,' 'decisions,' 'important,' or any other category you need.
• Seamless integrations : Its compatibility with various CRM platforms enables effortless sharing of meeting summaries, action items, and other relevant information within your team.

B. Personalize the 'Thank You' Message

Generic messages get forgotten. Mentioning something unique about the meeting, like a shared joke or a mutual interest, can help to build a more personal connection. This level of personalization shows that you were fully engaged in the conversation and value the relationship with your potential client beyond just business.

C. Grab Attention from the Get-Go

The opening sequences of your email are crucial, as they should captivate the reader and set the tone for what’s to come. Begin with something that ties back to your meeting, a comment on a discussed topic, or a thank-you note that feels genuine and not just a formality.

D. Provide Additional Value

Express gratitude, but also offer something of value in your email — this could be a relevant article/ case study, a helpful connection, or a solution to a problem discussed during the meeting. It’s about leaving a positive impression and showing that you're invested in providing value to the relationship, not just closing a deal. 

E. Use a Professional Tone of Voice

Your tone should be professional yet approachable, blending courtesy with confidence. Adjust your tone to match the dynamics of the meeting and the nature of your relationship with the client. 

F. Be Wary of Vocabulary

The language you use is a reflection of your professionalism, so avoid industry jargon or overly-sophisticated phrases that might be confusing. At the same time, steer clear of overly casual or colloquial language that might come off as unprofessional. 

G. Proofread the Email

A small error can make a big difference, so double-check your email for grammar,  punctuation, and spelling errors. Try reading the email out loud to catch any awkward phrasing or mistakes that you might have overlooked. 

Thank You Follow-Up Emails DON’TS

Below we uncover what you should avoid at all costs in your ‘thank-you’ emails!

A. Be Overly-Friendly

While building a rapport is key, there's a fine line between being friendly and being overly familiar. This is not a networking event, so avoid using overly casual language, jokes, or personal anecdotes that might not have been shared in the meeting. 

Remember, this is a professional interaction, and maintaining a certain level of professionalism is obligatory. Your demeanor should reflect respect and courtesy without crossing into the territory of informal chumminess.

B. Use a Standard Template

Resist the temptation to use a one-size-fits-all template for your ‘thank-you’ emails. While email templates can work for setting up a job interview, they often lack the personal touch that makes thank-you emails effective. 

Your recipient is likely to notice if you’re using a generic template, which can make your message feel insincere. Instead, tailor each email to reflect the specific conversation and relationship. This personalized approach demonstrates genuine interest and investment in the relationship.

C. Forget to Include the Next Steps

The primary goal of a sales meeting is to move closer to a sale. Forgetting to clearly outline the next steps can destroy the momentum generated in the meeting, preventing the process from moving forward and potentially causing clients to lose interest.

D. Request Favors

A thank-you email is not the place to ask for favors or additional commitments from a potential customer. Keep the focus on expressing gratitude and summarizing key points from the meeting. If you have requests or proposals, save them for a separate communication or the next meeting. 

This approach helps maintain the integrity of the thank-you email and ensures it's received in the spirit it's intended – as a genuine expression of gratitude and a summary of the meeting.

Examples of 'Thank You' Emails After Meetings

Example #1: meeting with new prospects.

Dear [Recipient's Name],

I wanted to extend my gratitude for taking the time to meet with our team today. I was impressed by your insights on [specific point or idea from the meeting]. It's evident that your experience and perspective in [industry/field] are extensive, and I believe there is much we can achieve together. 

As discussed, I will be sending over a detailed proposal by [specific date] that outlines our previously discussed strategy and how I see our companies collaborating effectively.

Additionally, I’ve taken the liberty of attaching a [relevant document or link], which I believe could be beneficial for [specific purpose related to the meeting’s topic]. I hope you find it as useful as I anticipate. Should you have any further questions, please do not hesitate to reach out. 

Lastly, as we agreed, let’s plan to reconvene for a follow-up meeting. I suggest [proposed date and time], but I am open to adjusting to your schedule. Please let me know what works best for you.

Thank you once again for your time and the opportunity to discuss our potential collaboration. 

Kind regards,

[Your Job Title]

[Your Contact Information]

Example #2: Following Up with Existing Clients

Dear [Client's Name],

I wanted to thank you for our meeting earlier today. It’s always a pleasure to connect and discuss how [Your Company] can continue to support [Client’s Company] in achieving its goals.

Today’s discussion about [specific topic or project discussed] was particularly insightful. I am excited about the ideas we exchanged and the potential strategies we outlined for [specific goal or project]. 

In line with our conversation, I will be [mention any follow-up actions you committed to, e.g., 'preparing the revised project plan with the adjustments we discussed' or 'arranging a demo for the new product feature we talked about']. You can expect to receive this by [specific date or timeframe].

Should you need further clarification or wish to explore other potential areas of collaboration, please feel free to reach out. Your feedback and ideas are always welcome and invaluable to us.

Once again, thank you for your ongoing partnership and the productive conversation today. I am enthusiastic about the next steps and confident in the continued success of our collaboration.

Best regards,

[Your Professional Signature]

Example #3: Addressing Objections or Concerns

Subject: Addressing Our Discussion Points & Moving Forward Together

I hope your day is going great. I wanted to express my gratitude for the open and honest dialogue we shared in our meeting earlier today. Discussing [specific topic or project] with you provided valuable insights, and I appreciate your candidness in expressing your concerns.

Your points regarding [specific objections or concerns raised] have given me a lot to consider. I understand these are significant factors in your decision-making process, and it's crucial for us at [Your Company] to address them thoroughly.

In response to your concerns about [specific concern], I’ve taken the liberty to gather some additional information and resources that I believe can offer clarity and reassurance. [Briefly outline how your product/service addresses the concern, or attach relevant documents, case studies, etc.].

I also want to reiterate our commitment to [any assurances or commitments made in the meeting]. Our goal is to ensure a seamless and beneficial experience for [Recipient’s Company], and we are ready to adapt and work through these challenges together.

I propose we schedule a follow-up meeting [suggest a date/time] to discuss these points in more detail. However, I know you have a busy schedule, if there’s a time more convenient for you, I’m happy to accommodate.

Thank you once again for your valuable time and insightful discussion.

Warm regards,

Example #4: Attaching Supporting Materials 

Subject: Thank You for Our Meeting - Enclosed Supporting Materials

I wanted to express my sincere gratitude for our engaging meeting earlier today. Your insights and questions about [specific topic or product discussed] were extremely valuable.

As promised, I am attaching the supporting materials that align with our discussion. These include [list the supporting materials, e.g., detailed product brochures, case studies, technical specifications, pricing sheets, etc.]. I believe these documents will further clarify how our solutions can meet the needs and goals of [Recipient’s Company].

Please take your time to review these materials, and feel free to reach out with any questions or for further elaboration. I am here to provide any additional information you might need to make an informed decision.

I am looking forward to your thoughts after reviewing the enclosed materials and am eager to continue our conversation.

Example #5: Following Up with Next Steps

I wanted to express my gratitude for the time and insights you shared in our meeting today. It was a pleasure discussing the potential collaboration between [Your Company] and [Recipient's Company].

As we agreed, I’ve outlined the next steps to ensure we maintain our momentum:

• Proposal Review: I will send over the detailed proposal we discussed by [specific date]. This will include timelines, pricing, and the scope of services.
• Feedback Session: Once you've reviewed the proposal, let’s schedule a feedback session. I propose [suggest a date/time], but I'm flexible to accommodate your schedule.
• Sample Product/Test Trial: For a practical understanding, we can arrange a sample product delivery or a test trial of our service by [specific timeframe].

I believe these steps will efficiently move us forward toward a fruitful partnership. Please let me know if you have any preferences or additional points to add.

Thank you once again for a constructive meeting. I’m excited about the possibilities ahead and look forward to your feedback on the proposal.

Example #6: Following Up with a Special Offer/Discount

Subject: A Special Thanks with an Exclusive Offer for [Recipient's Company]

I wanted to extend my heartfelt thanks for the opportunity to meet with you today. Our discussion about [specific topic/product discussed] was both insightful and valuable.

In appreciation of your interest in [Your Company's Product/Service], and as a gesture of our commitment to fostering a strong partnership with [Recipient's Company], I am pleased to offer you an exclusive discount/special offer.

[Describe the special offer or discount, e.g., 'We would like to extend a 15% discount on your first order' or 'an extended trial period for our service']. I believe this will provide an excellent opportunity for you to experience the full benefits of our product/service with added value.

This offer will be available until [offer expiry date], and I would be happy to discuss any questions you may have or assist in the process.

I look forward to the possibility of working together and hope this offer adds to the potential of a fruitful collaboration between our companies.

Thank you once again for a constructive meeting and for considering [Your Company] for your [specific needs/solutions].

Example #7: Informal ‘Thank-You’ Email After a Sales Meeting

Hi [Client's First Name],

I just wanted to drop you a quick note to say how much I enjoyed our chat today. It’s always refreshing to meet someone as passionate about [their industry/business area] as you are. I'm excited about the potential of what we can achieve together.

Just to recap, I’ll [briefly summarize the agreed action you will take, e.g., send over a detailed proposal, schedule a demo, provide additional information, etc.]. I’m aiming to have this to you by [specific date], and it would be great if you could [any action they need to take] by [their deadline, if applicable].

Also, let's pencil in a catch-up call for [suggest a date and time] to discuss any questions you might have and decide on the next steps. Does that work for you?

Thanks once again for your time today – I’m really looking forward to diving deeper into this project with you and seeing where we can take it. Feel free to reach out if you have any questions or need anything in the meantime.

[Your First Name]

[Your Company Name]

Create Better 'Thank You' Emails after Your Sales Meetings with MeetGeek!

In conclusion, crafting a thoughtful 'thank-you' email after a meeting is a powerful tool to leavea a lasting impression, reinforce your message, show appreciation, and keep the conversation going. Remember, the key to a great follow-up email lies in personalization, clarity, and timeliness. 

As you continue to navigate the world of sales meetings and follow-ups, consider giving MeetGeek a try. With MeetGeek , you can automatically capture the essence of your discussions, making your post-meeting workflow seamless and efficient. 

Give it a go and experience firsthand how it can enhance your post-meeting communications!

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How to Write a Thank You Email that will Close the Deal Faster

Picture this: you just had a great sales meeting that could land a huge opportunity for your team. You came to the office full of ambitions and plans. You are impressed, inspired, and hopeful at the same time.

So, how can you seal the deal?

The answer is by writing a thoughtful, personal thank you email. In this article, we will discuss how to write a thank you letter after a sales meeting to turn a potential client into a reliable partner.

It’s important to demonstrate your gratefulness and wellness of intent to either potential and existing partners and clients. Transparency and politeness keep the world of business afloat. And if you are experiencing difficulties with keeping all of your partner/client communication personalized, use Nimble CRM to make your life significantly easier while keeping everything in an automated individual order.

What is a Thank You Email?

A follow-up thank you email after a sales meeting is exactly what it sounds like: a message thanking your prospect for their time. Although it may seem simple, it is an essential part of creating reliable business relations.

There are many ways to tell a person that you appreciate the opportunity to get acquainted with them. A standard email, postcard or a short Skype message tend to be the most appropriate methods.

3 Main Reasons to Say Thank You After the Sales Meeting

It is necessary to send a thank you email after job interviews, sales meetings, meetings with business partners, etc. It is not only about politeness; it is a way to demonstrate your professionalism and aptitude. Besides, there are more reasons to say thanks in your follow-up email after sales meeting :

A Quick Reminder

With a thank you email, you remind your potential client about yourself, your company, and the meeting you had. Additionally, you highlight the benefits of your cooperation once more. Visual perception works better; if you emphasize the perks of choosing your product or service over the rest in the email once more, it may be a push to sign a profitable business contract.

Additional Value

If you felt as though your potential customer had lingering doubts at the end of your meeting, you may decide to offer them more beneficial conditions. A thank you letter is a good chance to describe those.

Business Communication Improvement

In the world of business relations, it is essential to keep in mind the importance of human relations. The thank you email is a way to demonstrate your friendliness. Additionally, this is a chance to become a more interesting business partner than those who didn’t find the time for personal emails.

Must-Have Elements of a Good Thank You Email

Before determining how to write a thank you email after a sales meeting, let’s discuss what goes into a successful follow-up email:

Remember that you are writing an official letter to your potential business partner or hiring manager. Be polite and professional in everything you say.

Attractiveness

The text needs to catch the reader’s attention. It needs to leave a positive impression that people will surely remember.

Structure of Thank You email

The letter should be exceptionally well-structured.

The irreplaceable elements of a thank you  letter are:

• A proper subject line for a thank you email after your meeting
• A personalized greeting
• An introduction paragraph
• The body that includes the goals of business conversation to be achieved
• The specific reference your meeting is associated with
• The summary of the meeting

How to Write a Thank You Email after Sales Meeting

Follow these simple steps to create a letter that will leave the best impression:

Say Thank You

Although it is obvious that you need to say thank you in your follow-up email, some professionals forget about it while trying to provide other sales-related information. It’s important to say you appreciate the time they devoted to you and describe your own impressions from the meeting with words like:

• I enjoyed our conversation;
• I think our meeting was very important;
• It was nice to meet you, etc.

Apologize If Something Went Wrong

You cannot control all the aspects of your business meeting. If you were late because of a traffic jam on the freeway, it may be interpreted as rudeness or problems with self-organization. Saying you are sorry once more in a thank you letter would be appreciated.

Remind Your Prospect of the Specifics of Your Meeting

Your potential business partner may have a dozen meetings a week. Your thank you letter may get lost or forgotten about among the rest of the correspondence. Remind them of the day and add a specific fact that will refresh your meeting in their mind. For example, if you had great coffee, or if it was raining cats and dogs on the day you met, mention it.

Use the things you have in common to recall more attention to your letter. For example, if you studied at the same school or you have the same previously discussed interests, include it in your letter.

Summarize What You Talked About

We recommend taking notes during the meeting. This way, you won’t miss something important. Summarize these notes and add them to the text of your email, too. This will help you to make sure that you both have the same vision of your future cooperation. If some miscommunication occurs, you will get the opportunity to quickly fix it.

Arrange the Next Meeting

If your meeting had a positive outcome, you need to arrange the next meeting. If some of the points you discussed remain unclear, you need an additional conversation, too. Your thank you email may also include a time and date suggestion for the next meeting.

Add a Signature

Your email and your name should be associated with your brand or your company and its logo. Always add a signature to your emails; create it if you don’t have one. Keep in mind that you are your brand’s ambassador and should present yourself as such.

Mistakes to Avoid in Thank you emails

Although writing a thank you letter seems to be a piece of cake, some entrepreneurs fail at this task. We compiled a list of mistakes you need to be aware of:

Subject Line Is Not Relevant to Content

If your goal is to send a thank you letter, make sure you are actually sending a thank you letter. Stick to the defined structure; avoid writing about yourself, promoting your company, or asking for a favor. Show your gratitude, not your demands.

Misspelling Names

If you met someone named John, your thank you email needs to start with the words “Hello John.” If you met John, make sure you are going to send the email to his exact address. Check the name twice.

Additional tip: if you talked to more than one person, include them all in the email.

Withholding Additional Contact Information

Email is a convenient way to keep in touch with someone, but it’s not the best one. Add all possible ways to reach out to you, including your Skype contact and phone number.

Use Nimble’s Trackable Email Templates for Thank Yous

If you have a template of a thank you letter, it doesn’t mean you can use it in every case. Add a touch of personalization, customize the template, and adjust it to every particular situation to keep it professional.

In order to help you send more effective outreach, Nimble offers  trackable email templates   that can be sent to highly targeted groups at scale.

When used effectively, email templates can streamline your outreach workflow and increase your open rates, thus improving the probability of people RSVPing to your events. If you’d like to see them in action try  Nimble’s free trial .

Sending an Email that is Too Long or Too Short

The recipient has 40 seconds to read your email; after this time their attention is lost. Don’t be boring; keep it short and informative.

On the flip side, avoid writing emails that are too short or impersonal. Follow our guide below for the best results.

Forgetting about the Grammar

There is nothing worse than mistakes in your business letter. Read your email over carefully before sending it, use grammar-checking software to correct the mistakes, and only send out proofread emails.

Top Five Tips for Writing a Great Thank You Email

Now that you know what pitfalls to avoid, let’s clarify what practices will help you to make your email even better. Here are our top tips on writing thank you email after a sales meeting :

Send It Right Away

Generally, we highly recommend sending a thank you email one to three days after the meeting. It is better to remind your potential partner about yourself right away when the information about the outcome is still fresh in your minds.

Add Personalization

Aside from adding your recipient’s name, it’s pertinent to add some information specific to your meeting. Show them that human relations are no less important to you than professional ones.

During the meeting, you found out a lot about your potential partner, Analyze the information and think about what you can say, mention, or offer to provide extra value to the recipient.

Keep It Professional

Always remember: even if the atmosphere at the meeting was quite friendly, you must keep it professional. This is about business relations. Consider your words: avoid clichés, jargon, overly sophisticated phrases, and the like. Keep your email professional and clear.

Make It Readable

Your email should be easy to read. Use bulleted lists, simple language, and succinct sentences. Divide the plain text into paragraphs for the best result.

Be Honest and Positive

If you know for sure it is impossible to start the cooperation right now, let the recipient know about it. Even if your meeting didn’t bring the value right away, you still may build a partnership in the future. Each meeting brings you more experience and new connections.

Successful Examples for Inspiration

To implement these practices properly, take a look at some sources of inspiration. Here is a thank you letter after a sales meeting sample :

Hi [Name], It was a great pleasure to meet you today. I enjoyed learning more about [Company’s Name], your specifics, and your goals for this year.

I summarized the key points we discussed today. Let me know if anything needs further clarification or discussion:

We discussed …

We came to the conclusion…

Some of the points remain unclear for me. Can we please arrange an additional meeting next week? Here are a few dates that work for me: May X at noon May X at 12:30 May X at noon

Also, you mentioned that you participated in [Name] Conference last month. Can you provide a link to the video? I’d love to share it with my team. Best,

[Name, Signature]

As you can see, all the essential elements are present in this thank you letter.

Hello [Name], Thank you very much for the meeting we had last Friday, May X. I enjoyed the conversation and I believe it was really productive. Regarding our conversation: We discussed … You pointed out …

You need…  

Unfortunately, our company [Company’s Name] cannot provide you with the services you need.

But if you don’t mind, I would like to recommend our partner [Company’s Name]. Can I share the reference here? Or is it better to arrange another meeting to talk about this?

I am available on the following dates:

May X at noon May X at 12:00

Looking forward to hearing from you. Have a very good day!

Here, we can see that although the deal cannot be closed at the moment, it is still possible to keep in touch. This is a great way to occupy a reputable position in your niche.

Final Thoughts

The thank you letter is one of the essential steps you need to take in order to grow mutually beneficial business relations with your new partners. Although this task may seem obvious and easy, some entrepreneurs skip it and lose their opportunities.

With our guide, you’ll get a great chance to overcome the competitors and arrive at the expected results twice as fast.

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How to Write Sales Follow-Up Emails that Close Every Time (With 10 Templates You Can Steal)

In order to close sales, you need to be serious about following up with your prospects.

Unfortunately, many sales reps struggle to send effective follow-up emails that grab their recipients’ attention without spamming their inbox .

There are a number of key components that go into sending an effective sales follow-up email and consistently generating interest and closing more deals.

This article will show you how to write a sales follow-up email that gets a response and isn’t annoying.

8 Key Tips for Sending Effective Sales Follow-up Emails

• Start with a killer email subject line that grabs their attention
• Make your pitch compelling and personalized
• Time your follow-up email to stay relevant but not feel overwhelming
• Create a consistent cadence and keep following up with every prospect
• Focus on the value that you can create for them
• Inject personalization or points of interest that the prospect mentioned previously
• Look for opportunities to follow-up naturally after an event or trigger ‍
• Keep following up !

Writing Better Follow-Up Emails Can Skyrocket Your Sales

Did you know that 80% of all sales require five follow-ups to close ?

Unfortunately for the overwhelming majority of sales reps who fail to follow up five times (92% to be exact), there’s a small yet persistent group of reps landing most of the deals.

Even worse, 44% of all reps gives up after one measly follow-up attempt!

Here’s the exact breakdown according to research by Marketing Donut :

• 44% of sales reps stop following up after one rejection or ignored email
• 22% of reps stop after two attempts
• 14% of reps stop after three attempts
• 12% of reps stop after four attempts

The math works out to suggest that 8% of salespeople are scoring 80% of the deals!

Even if following-up isn’t your favorite part of the job, it’s absolutely crucial to your success. If you give up before that crucial fifth follow-up, you’re shutting down the bulk of your sales potential.

The key is to strike a balance between sending attention-grabbing follow-up emails and driving your prospect crazy with incessant messages.

How to NOT be Annoying When Sending a Sales Follow-up Email

Want to get someone’s attention without scaring them away? Here are a few tips to keep in mind.

• Make it easy for them to respond: Make sure your subject line and call to action are as specific as possible. The more emails your prospect receives every day, the less likely they are to read each one. If you send them a wall of text with no clear direction, they aren’t likely to reply. If you want them to take a certain action – tell them!
• Don’t flag your email as high priority: No matter what you’re selling, your follow-up message is probably not a matter of life and death. Rather than ensuring it gets read, marking a sales email as urgent comes off as arrogant and could get your message deleted. If you really want to stand out in your contact’s inbox, take the time to write a relevant, punchy, personalized subject line.
• Be respectful of their time:  Give prospect’s a reasonable window of time before sending a follow-up message. Even if you have to follow-up five times (as is required by most sales!), you can avoid spamming your prospect by spacing them out appropriately. Sending a follow-up email too soon tells the recipient you don’t respect their busy schedule.  

Timing is Everything: When to Send a Follow-Up Sales Email for Best Results

If you’re not concerned about getting the timing right, you’re following up wrong. Exactly when you send a hit (or schedule your emails to send it) is one of the most important aspects of an effective follow-up.

So, here’s the big question: how long should you wait before sending a follow-up email?

The bad news is that there’s no easy answer. The best times and days to send an email vary greatly depending on who you’re contacting.

The good news is that, in most cases, you can confidently follow-up every three to four days without making your prospect feel overwhelmed.

The even better news? Technology makes following up easier than ever. You can write, format, and schedule follow-up emails in advance using automatic email follow-up software like Propeller’s, so none of your opportunities slip through the cracks.

10 Sales Follow-Up Email Templates You Can Steal

Now, let’s dive into those email templates. We’ve provided ten follow-up email templates that you can use at different stages of the sales process, including when to send them and suggested subject lines.

1. Following Up After Your First Meeting

Subject: Are you ready to discuss our next steps?

Hi [NAME] ,

I’d like to thank you for your time and find out how you’d like to proceed from here.

Are you ready to [SPECIFIC NEXT STEP] ?

Looking forward to hearing from you.

[SIGN OFF ]

When to use it? After your first sales call or meeting with a potential customer. Use this email as an opportunity to build a positive relationship, stay top-of-mind, and build momentum to drive the sale forward.

2. Following Up After a Sales Demo

Subject 1: Great talking with you today!

Subject 2: One more thing before I forget

Hey [NAME] ,

Thank you for giving me the opportunity to meet with you today. Here’s a quick recap of the key points we covered:

• [BENEFIT A]
• [BENEFIT B]
• [BENEFIT C]

Do you have any questions about what our solution can do for [PROSPECT’S COMPANY] ? When is a convenient time to chat about this over the phone?

When to use it? After a product demo when your presentation is still fresh in the prospect’s mind.

3. Following Up After a Sales Call or Meeting

Subject 1: I got your request approved!

Subject 2: Looks like we’re good to go

[NAME] , I’m writing to say thanks for giving me the chance to speak with you on [DAY] – and to deliver some good news.

I checked in with my [BOSS or WAREHOUSE] and they would be happy to arrange [SPECIAL REQUEST].

Please let me know how you would like to proceed.

When to use it?   After you’ve had a sales meeting with a potential customer who needs a few days to think it over or an extra incentive to commit. Whether they specifically requested a custom solution or you’re going out of your way to secure them a specific offer, this template allows you to re-open the conversation on a very positive note.

4. Following Up After Leaving a Voicemail

Subject 1: Is there a better time we can talk?

Subject 2: Tried to call you just now

I tried calling but assume you’re busy at the moment. I know how it goes.

When you have a moment, please call me back at [NUMBER] or reply here to let me know if there’s a better time for me to phone you.

Hope to talk soon.

When to use it?   As soon as you hang up the phone! Always pair a voicemail message with a quick email to reinforce the impact of your follow-up.

5. Following Up After a Trigger Event

Subject 1: Do you want more information?

Subject 2: Would you like to discuss next steps?

I trust that you’ve had a chance to read my previous message and check out our products online, so I thought it was a good time to check in with you again.

Have you had a chance to think over my proposal? I’m happy to chat on the phone to answer any questions you may have.

Are you free [SPECIFIC TIME] or [SPECIFIC TIME] for a quick conversation?

When to use it? If you’re using a CRM to track email opens and analytics, you can send this email shortly after a prospect has opened one of your previous messages or visited your website.

6. Following Up After a Networking Event

Subject 1: I’m glad we crossed paths today, [NAME]

Subject 3: You might want to see this

It was great connecting with you at [EVENT] on [DATE].

I was thinking about what you said about [PROSPECT PAIN POINT] and thought you might appreciate this case study on how we helped a similar company achieve [GOAL] in [TIMEFRAME] : [LINK to relevant case study or article] .

I would love to discuss how we can make this solution work for you. Are you free for a phone call on [DATE] at [TIME A] , [TIME B] , or [TIME C] ?

When to use it? Use this template to follow-up with prospects after meeting at a trade show or industry event. It serves the dual purpose of reminding the recipient of who you are and what your company offers, as well as finding out how serious they are about making a purchase in the near future.

7. Following Up When You Have the Wrong Contact

Subject 1: Can you help me?

Subject 2: I hope you can set me straight

Hi [NAME ],

I reached out to you a few days ago about [COMPANY OR PRODUCT] and it struck me afterwards that I may have missed the mark.

Are you the right person to talk to about this? If not, could you please tell me who I should contact?

Thanks for your help.

When to use it? If you realize the person you’re in contact with doesn’t have buying power or seems reluctant to commit to a purchase without checking in with a colleague.

8. Following Up After Radio Silence

Subject 1: A few things you should know about [COMPANY NAME]

Subject 2: This might be of interest to you, [FIRST NAME]

Hi again, [NAME] ,

I emailed you a while ago about [ COMPANY OR PRODUCT] and how I think we could be a great fit for [PROSPECT’S COMPANY] .

Did you know that our client’s report [ACHIEVEMENT] when they use our [PRODUCT OR SERVICE]? We also provide [BENEFIT A] and [BENEFIT B] to companies just like yours.

Would you like to hear about this solution in more detail? I’d be happy to fill you in!

When to use it? If you’ve sent a previous email or two and never heard back. Curate interesting pieces of content that you can send to potential clients when you need to recapture their attention.

9. Following Up After Multiple Follow Ups

Subject: Still hoping to connect

I’m sorry we haven’t been able to connect recently. The last time we spoke, you seemed quite interested in [PRODUCT OR SOLUTION].

I realize that you’re incredibly busy, so I’d be happy to schedule a call with you at any time that works for you – even if it falls outside of office hours.

I don’t mean to bother you, but would appreciate some indication of your decision either way.

When to use it? When you’ve already sent multiple follow-ups and still haven’t heard from the prospect. If you don’t get a response after following up on your original follow-ups, it might be time to send over a breakup email.

10. Following Up with A Breakup Email

Subject 1: Can I close your file?

Subject 2: Is this the end?

I’m in the process of clearing out my sales pipeline and I thought I should let you know that you’re on my delete list.

If you’re no longer interested, do I have permission to permanently close your file?

If you are still interested, what would you like to do as a next step?

When to use it? Only resort to this type of message when you’ve followed up already five or more times and still haven’t heard back.

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8 Ways To Say “Thank You” After a Presentation

Hrideep barot.

• Presentation , Speech Writing

As crucial as the beginning of a speech presentation is, the conclusion of your speech is what you leave your audience with. This may appear to be a straightforward task because, after all, you could just say thank you at the conclusion of your presentation, right? Both yes and no. Yes, since practically every presentation can be concluded by saying thank you and going away. No, because it is not unique and you should aim to make your thank you note a memorable element of your presentation. Here are 5 ways to make that “thank you” as memorable as possible.

Why is a good thank you important?

According to research , people are more likely to recall the beginning and finish of anything than the activities that occurred in between.

As a result, the beginning and finish of your presentation are critical since those are the areas that the majority of people will remember the most. A sincere thank you leaves a lasting effect on the audience, and it is a sentiment they carry with them.

8 Ways to say “Thank You”

1. appreciate the audience.

This is the simplest way of saying thanks. In this form of giving thanks, the speaker thanks the audience for giving him the time of the day, and for being attentive. An example of this would be, “Thank you for being here today, I really appreciate that you took the time to be here and listen to my presentation”. It can also be something short and sincere, like a “Thank you very much!”

When concluding an oration, an age-old approach of finishing your presentation is to summarise major aspects of your speech. It’s a closing tactic used by presenters and authors to guarantee their audience recalls their primary message.

With lectures and conventional presentation thank you speeches, including a summary for closure is fairly typical. That’s because, no matter how wonderful your presentation was, you’ll have to remind your audience of what you talked about.

A satisfactory thanks can be produced by reiterating a topic or significant concept from the introduction. The speaker may appear to be coming full circle to the audience, signalling the end of the discussion.

3. Call-To-Action

A call to action is a brief, straightforward remark intended to elicit an instant reaction from the listener. It is a great way to finish a presentation. A CTA should state clearly what you require of your audience, as well as why you’re providing the presentation in the first place.

Your CTA doesn’t have to be difficult to understand. It might even be as basic as asking your followers to like your social media pages. Alternatively, you may ask them to join your email list.

Alternatively, as can be seen in this Leonardo Di Caprio speech, a call to action can also be a wake up call asking the crowd to do something about the topic.

A quotation is commonly used as a presentation ender to leave the audience with a memorable ending. There are two methods to use quotes. In the first type, the speaker can use a quote that has already been spoken by someone else. A quote that is pertinent to the presentation will increase the audience’s understanding of the issue. We can see an example of this in the speech given by Dr Meenakshi Chaudhary.

The other way to use quotes is to make your own. It is to say something confidently, indicating that this is not merely the finish of the speech, but also a memorable piece of dialogue. At the conclusion of his address, Martin Luther King Jr. delivered the famous phrase “Free At Last!”

5. Rule of Three

The Rule of Three is a fantastic public speaking method that you can learn, practise, and adjust to any circumstance rapidly. The Rule of Three is a fundamental notion that argues that giving your audience three thoughts in a row is more engaging, pleasant, and remembered. Information given in a group of three sticks with us longer than information given in other groups.

To learn how to unlock the full potential of this incredibly powerful tool, read up on our article about it here .

6. Emotional

A thank you that appeals to emotion is as memorable as it gets. Emotions might range from humour to wholesomeness, or they can be a moment of realisation. In this speech by Sam Berns, in which he discusses how to live a happy life, he expresses his gratitude by bringing a lighthearted twist and a heartfelt conclusion to an otherwise serious presentation.

In another example, Obama appeals to the crowd with feelings of hope and change. He promises betterment and says thanks by leaving them with an optimistic memory. 

7. A Trust-Builder

This is a niche way of ending a presentation, usually used only by professionals or companies who wish to express their clientage. If you have said something which makes people question you or your presentation in any way, you can end your speech or presentation with a reminder of who you are, or how valid your presentation content is.

8. Question

Giving the audience a thought-provoking question at the conclusion of your presentation is a fantastic method to ensure that they remember it for a long time. Ensure the question is relevant to the circumstance at hand, and your audience will think about the replies after hearing them. 

Important Tips to Remember While saying Thank You.

• Remain professional : Just because the presentation is ending, it doesn’t allow the presenter to go back to a casual form. Stay professional and use the same language you have in the rest of the presentation.
• Perfectly time it : Timing is critical to a thank you. The thank-you shouldn’t go on for too long, and it shouldn’t be small enough to be something the audience can miss. 
• Be polite: Doesn’t really need a lot of explaining. By keeping the ending polite we eliminate the possibility of offending anyone, and we win over the majority of the crowd.
• Don’t make grammatical errors : The last thing you want is to confuse your audience. Saying thank you should be something simple, memorable, and grammatically correct. Mistakes at the end will be remembered more than the content since it is at the end of the presentation.
• Personalise : Using a copy and paste thank you message after a presentation is pretty lazy. Instead, construct a one-of-a-kind, personalised thank you card that is tailored to the recipient.
• Stay on Topic: Make sure you remember and stay on topic. Don’t end on a tangent, come back to the core message. 

How to say Thank You in a Powerpoint Presentation

Typically, presenters do not give their ‘Thank you’ slides any attention. A ‘Thank You’ slide does not have to mark the conclusion of your presentation; it might represent a summary or the beginning of a commercial partnership.

• Summary : You may quickly summarise the things you mentioned during the presentation on your ‘Thank you’ page. This is considerably more likely to assist your audience to remember your message than a simple ‘Thank you.’
• Build Trust : Making a duplicate of your business card on the screen is an easy approach to stay in your audience’s memory even after the presentation is over. If you’re giving a corporate presentation, your Thank You slide might simply be a large logo of your corporation with your contact information next to it.
• CTA : Instead of a dull ‘Thank you,’ have the ‘Next steps’ or ‘How to order’ slide as your final slide. If your presentation was strong, this slide will generally prompt lots of new useful questions that will assist you to make your argument.

How to Send a Thank You E-mail

Following a presentation, it’s critical to send a thank-you email. It validates the organisers’ approach to you, and it also helps you strengthen your field contacts. A thank-you email should be brief and to the point, and it should include your name. This is due to the fact that individuals receive too many spam emails and are too busy to read long emails.

To get your idea through in the shortest amount of time, include your gratitude in the subject line. Your subject line might be as straightforward as “Thank you for asking me to speak at Event Name,” or it could be more sensitive and specific. Lastly, don’t forget to add an email signature to end it in a professional manner.

Should you say Thank You?

A thank you is seen as polite and should usually be used, but it depends on the context. In business and conferences, say thank you and add a slide. For toastmaster’s speeches, the general consensus is to not add a thank you. The Thank You feels suitable and necessary in the following situations:

• When you have an audience that is sitting in voluntarily.
• If members of your audience had to travel to see you.
• If you’re thanking your staff for their hard work, use this phrase.

Instead, when in situations like these, it is better not to say thank you:

• A thank you will be callous and improper if your presentation contains bad news.
• It’s best to close with a follow-up rather than a thank you slide when you need to assign a job or leave a call to action on anything.

Should you end by asking questions?

Avoid stopping your presentation with a Q&A session, even if you include a time for the audience to ask questions. To wrap up the presentation, you’ll want to reclaim control and make some closing statements

Asking for questions, however, is important. A good way to do that is by making it clear beforehand when you are taking questions. Additionally, you also need to anticipate what sort of questions the audience will ask of you. This will ensure you are not caught off guard at the moment. Finally, don’t forget to take pauses after each question. Make sure you comprehend the question and express gratitude to the person who asked it.

Thank you is a way of showing thanks for a job well done or a present received. Your capacity to express thankfulness, regardless of whether or not you deserved the service you received, goes a long way in any situation.

With these methods you’re linking the end of your presentation to your topic, which will assist your audience recall what they just heard. These will keep your audience interested and help them remember your talk. In the majority of these cases, you’re employing an old trick: abruptly ending your presentation when your audience isn’t expecting you to do so. That element of surprise also makes your presentation memorable and makes them want to hear more from you. 

So, while you’re planning your presentation material and wondering how to say thank you, remember to employ these approaches and end when people aren’t expecting it.

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Steps In Writing A Thank You Letter After Sales Presentation

Table of Contents

After you’ve finished pitching your product, you’re left with one final stage to complete. That’s sending a thank-you letter. To get this done effectively, you’ll want to take note of a few things.

For example, how can you write a thank you letter effectively? What can you say in your thank you letter to make your customer remember your presentation?

You’ll want to ponder these questions as you craft your final thank you letter. Keep reading to find out steps to write a thank-you letter after sales presentation .

Why Should You Write a Thank-You Letter After Sales Presentation?

Writing a thank you letter after a sales presentation is a meaningful way to express gratitude. It shows that you value their business, and build customer relationships. It helps keep your customers engaged in the future and can also be a great source of referrals for more sales. 

Steps to Writing a Great Thank-You Letter

1. express gratitude.

Start your thank you letter by thanking the customer for meeting with you and learning about your products or services. Show them that their presence was appreciated and that it made a difference to have them there. 

2. Reinforce Your Message

An excellent follow-up letter should reinforce the message presented during the meeting by briefly summarizing the topics discussed. This will help remind the customer of what was said and why they should choose your business over others. 

3. Offer Additional Help

Show them that you are willing to do more for their business by offering to answer any additional questions or provide further assistance. Make sure to leave contact information such as a telephone number, address, or email. So it is easy for them to reach out when needed. 

4. Request a Follow-up Meeting

Ask if it would be possible to meet with them again after a certain period. This is to follow up on the discussion from your previous meeting. This allows you to stay in touch and build on the relationship further. 

5. End With Gratitude

Lastly, end your thank you letter by expressing gratitude for their time and consideration. This will leave them feeling appreciated and show that their business is essential to them. 

What Types of Things Can You Say in Your Thank-You Letter?

When thanking a client for their business, you want to show gratitude and appreciation.

In the letter’s first sentence, thank them for the opportunity to have their business. Thank them for their trust and work. Thank them for their confidence and enthusiasm. 

Examples of a Thank-You Letter After Sales Presentation

A thank you letter can seem hard, but it doesn’t have to be. Here are some examples of what your thank you letter could look like: 

Dear (Name), 

Thank you for agreeing to meet and learn more about our products and services. We appreciate the interest that you have expressed in our business, and we would love to build a long-lasting relationship with you. Please inform us if you have something else we can do to assist with your needs.

We look forward to speaking again soon. 

Sincerely, 

Your Name. 

We enjoyed learning more about your business during our meeting yesterday and would love to continue our conversation. If you have any inquiries, please don’t hesitate to reach out. We are available for follow-up meetings anytime and look forward to hearing from you. 

Thank you again for your time and consideration. 

It was a pleasure meeting with you and learning more about your needs. We believe our products and services can help you with your problems. And, we can’t wait to have you as one of our precious customers. If you need anything else, please reach out to us. 

We appreciate your time and consideration, 

We appreciate your interest in our products and services. We are confident that our solutions will help your business reach its goals, and we look forward to a long-lasting relationship with you. If there is anything else we can do to assist you, please don’t hesitate to call us. 

Thank you once again, and have an awesome day! 

Dear (Name),

We really enjoyed discussing our products and services with you yesterday. And we are confident that they will be a great asset to your business. We look forward to furthering our relationship and would be more than happy to answer any additional questions or provide further assistance. You can give us a call at any time for inquiries.

Thank you again for your time and consideration,

Thank you for allowing us to present our products and services to you yesterday. We look forward to having the opportunity to meet with you again soon in order to follow up on our discussion further. Please don’t hesitate to reach out if there is anything else we can do for you.

We appreciate your time and consideration,

What Follow-up Action Do You Take After a Presentation?

• Use a catchy phrase in the start of your Email
• Make sure to start off with a killer subject line.
• Make your pitch compelling and personalized.
• Keep your follow-up email relevant, but don’t feel overwhelmed.
• Stay consistent and follow-up with every prospect.

Following these steps, you can create a great thank you letter after a sales presentation. This will help foster strong relationships with customers and keep them coming back.

Writing a simple thank-you note can make all the difference in growing your business and creating long-lasting customer loyalty. So take the time to show your clients how much they mean to you! 

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Thank You Email: When, Why & How to Write a Professional One! 

Ever thought about the magic of the simple word “thank you”? 

In our daily rush, we often forget to pause and say these two words, but they can make someone’s day, especially in emails. 

A thank you email is more than just good manners; it’s like a secret handshake in the professional world that shows you’re thoughtful, appreciative, and someone worth remembering. 

Whether for a big sale, some great advice, or just because someone took the time to meet with you, sending a thank you email is your chance to shine and make a lasting connection. 

Let’s dive into the why, when, and how sending the perfect thank you email. We’ll also include templates and examples to guide you through the process, making it easier for you to express your gratitude effectively and leave a lasting impression.

• What is a thank you email?  
• How to write a professional thank you email? 
• Why should you send a thank you email?  
• Common thank you email elements  

Types of thank you email

• Mistakes to avoid in a thank you email  
• Best phrases to say in a thank you email  
• Thank you email examples 
• Thank you email templates  
• When you should send a thank you email? 

What is a thank you email?   

A thank you email is a friendly and polite way to show someone you appreciate what they’ve done for you. 

It’s a message you send through email to say thanks. For example, if someone helps you with your work or gives you advice, you can send them a thank you email. 

This email can make people feel appreciated and more likely to help you again. 

How to write a professional thank you email ? 

Writing a professional thank you email involves careful consideration of both content and tone. 

Each part of your email should be crafted to convey gratitude while reinforcing professional relationships.   

Here’s a detailed breakdown of each step, highlighting how to write a professional thank you email- 

1. Crafting the subject line   

The email subject line is important; it’s the first thing the recipient sees and determines whether your email is opened on time. 

A well-crafted subject line should be clear, concise, and directly related to the purpose of your email.   

Phrases like “thank you for your insightful advice” or “grateful for your support” immediately communicate the email’s intent, ensuring the recipient knows the email contains expressions of gratitude. 

Check out: 60+ best email subject lines  

2. Personalized greeting   

The beginning of your email should always include a personalized greeting. 

Addressing the recipient by name demonstrates respect and personalizes the message, making it clear that the email is intended specifically for them. 

This personal touch sets a positive tone for the rest of the email.  

3. Expressing gratitude   

The main body of your email should start with a clear statement expressing gratitude. 

Use phrases like “I’m writing to express my gratitude” or “I wanted to say thank you for…” to convey your appreciation explicitly. 

It’s essential to be specific about what you are thanking the recipient for, whether it’s their time, advice, or assistance. 

Being specific makes your thank you more meaningful and shows the recipient how much you value them. 

4. Detailing the impact   

After expressing gratitude, detail the impact of their action or support. 

Explain how their advice, support, or contribution has positively affected your project, work, or professional growth. 

This personalizes your thank you email further and shows the recipient that their efforts have had a meaningful impact, reinforcing the value of their contribution. 

5. Professional tone   

Maintaining a professional tone throughout your email is essential. 

Even if your relationship with the recipient allows for a more casual tone, keeping the email professional is important, especially when saying thank you in a professional email. 

This helps to ensure that your message is taken seriously and reflects well on your professional demeanor. 

6. Future engagement   

Towards the end of your email, indicate your desire for future engagement. 

Phrases like “I look forward to future collaborations” or “I’m eager to continue our discussions” suggest that you value ongoing interaction and are open to further professional engagement opportunities. 

This not only reinforces the importance of the relationship but also sets the stage for future communications.   

7. Closing remarks   

Conclude your email with a final statement of thanks, reiterating your appreciation for the recipient’s contribution or support.   

This reinforces the message of gratitude and ensures that your email ends positively. 

8. Professional sign-off   

End your email with a professional sign-off, such as “Best regards” or “Warmly,” followed by your name and relevant contact details. 

If you are sending a thank you email, be sure to include a professional email signature. This provides the recipient with your contact information in a professional format, making it easier for them to respond or reach out to you in the future. 

9. Review before sending   

Finally, review your email for any grammar mistakes or typos. 

Ensuring your email is polished and error-free is essential to sending a professional thank you email. It reflects your professionalism and attention to detail. 

By meticulously following these steps you can write a professional thank you email that effectively conveys your gratitude, enhances your professional relationships, and underscores your professionalism.   

Why should you send a thank you email?   

Sending a thank you email is more than a simple act of courtesy; it’s a strategic element of client relationship management and business etiquette. 

Understanding why you should send a thank you email can significantly enhance your professional interactions and positively impact your brand’s image. 

Let’s explore why it’s so important to send thank you through email. 

1. To acknowledge and strengthen relationships   

Sending a business thank you email after a meeting or upon receiving valuable feedback acknowledges the time and effort of your clients, colleagues, or business partners.   

It’s a gesture of personal gratitude that can strengthen professional relationships, making the recipients feel valued and appreciated. 

2. To encourage future business and referrals   

Expressing sincere gratitude for a client’s business or a partner’s support acknowledges their current contribution and paves the way for future interactions. 

A thank you email for appreciation can encourage repeat business, foster continued support, or even lead to referrals, as recipients are reminded of your professionalism. 

3. Encouraging future opportunities   

A well-timed thank you email can ease the way for future opportunities. 

It keeps the lines of communication open for repeat customers, further professional advice, or collaborations. 

Expressing your sincere gratitude for any support or feedback received shows that you’re open to growth and value the insights provided by others.    

4. Maintaining goodwill   

Sending a thank you email effectively expresses your appreciation for someone’s support or business. 

This not only enhances goodwill but also maintains a sense of mutual respect. 

It’s an acknowledgment of the significant role others have played in your professional life, reinforcing your gratitude and keeping the relationship strong. 

5. Solidifying lasting impressions   

A thank you email leaves a lasting positive impression on its recipients. 

By using phrases like “greatly appreciated”, “sincere gratitude”, and “thank you so much for your email” in a genuine manner, you signal that you’re not just a professional but also someone who values and recognizes the contributions of others. 

This can make a notable difference in how you’re perceived in your professional circle. 

6. To showcase your brand’s commitment to customer service   

Sending a thank you email serves as an expression of gratitude and showcases your brand’s commitment to exceptional customer service. 

It reflects your brand’s ethos, demonstrating that you value or prioritize customer satisfaction and engagement. 

When you express gratitude for a customer’s choice to do business with you or for their valuable feedback, it reinforces the idea that your company is attentive to its customers and dedicated to fostering positive relationships. 

This level of care can significantly enhance customer loyalty and set your brand apart as a leader in customer service excellence. 

7. To cultivate a culture of gratitude within your organization   

Beyond external communications, sending thank you emails internally promotes a culture of gratitude and appreciation within your organization. 

Recognizing the efforts or contributions of team members through a thank you email for their support in a project contributes to a positive work environment. 

This internal practice of gratitude can translate into external success, as a motivated or appreciated team is more likely to deliver exceptional service to customers and partners, further enhancing the company’s name and reputation in the marketplace. 

Incorporating these practices into your communication strategy not only enhances individual relationships but also contributes to building a strong, positive brand image. 

Whether acknowledging a personal favor or simply sending a thank you email for support, each message weaves a thread of positivity and professionalism into the fabric of your business interactions.

Common thank you email elements   

Crafting a thank you email involves more than just expressing gratitude.   

It encompasses a blend of professionalism, personal touch, and strategic communication.   

Here are the common elements that should be included in every thank you email, designed to ensure your message is both impactful and appreciated:  

• Your name 
• Contact information 
• A professional greeting, such as “Dear” and the recipient’s name 
• Body text expressing gratitude, with details 
• A professional concluding statement.

Sending a thank you email to clients, or partners is pivotal in nurturing and solidifying relationships. 

These emails can vary in format or content depending on the interaction context and the message you wish to convey. 

Here are several thank you emails commonly used in sales and marketing, to ensure effectiveness and professionalism. 

1. Post-purchase thank you email   

After a customer makes a purchase, sending a thank you email is a great way to express gratitude for their business. This email can include:  

• A personal touch, thanking the customer by name.  
• Appreciation for choosing your company.  
• Contact details for customer support to ensure they feel confident in their purchase.  

2. Thank you email for loyal customers   

A loyal customer thank you email is appropriate for customers who have been with your brand for an extended period. This might feature:  

• Sincere gratitude for their continued support.  
• Exclusive offers or rewards as a token of appreciation.  
• A subject line that acknowledges their loyalty directly.  

3. After the meeting, a thank you business email   

Following a business meeting with a potential or existing business partner, sending a thank you email helps to reinforce the positive impression made during the session. This email should: 

• Summarize the key points discussed and the next steps.  
• Express gratitude for the time and insights shared.  
• Include a clear subject line related to the meeting’s content.  

4. Thank you email for referral   

If you receive a customer referral, sending a thank you email acknowledges the referrer’s support. This email can: 

• Highlight your sincere appreciation for the referral.  
• Update the referrer on the status of their referral.  
• Strengthen the relationship for future opportunities.  

5. Feedback thank you email   

After receiving valuable feedback from customers or partners, a formal thank you email response is a courteous. This type of email should: 

• Thank the sender for their input and express gratitude for helping you improve.  
• Outline any actions you plan to take based on their suggestions.  
• Please encourage them to continue sharing their insights.  

6. Event attendance thank you email    

Following an event, such as a product launch or a webinar, sending a thank you email to attendees is crucial. This email could:  

• Expressthanks for attending and contributing to the event’s success.  
• Provide additional resources or answers to questions raised during the event.  
• Mention future opportunities to engage with your brand.  

Mistakes to avoid in a thank you email   

Sending a professional thank you email is not just a courtesy—it’s an extension of your brand and professional image.   

While expressing gratitude, avoiding common pitfalls is equally important to ensure your message strengthens rather than weakens your professional relationships.   

Here are some mistakes to avoid when crafting your thank you emails: 

1. Generic messages   

Avoiding generic messages means each thank you email should be personalized and relevant to the specific interaction.   

Personalization goes beyond just inserting the recipient’s name; it includes referencing particular aspects of your interaction, such as a client meeting, the career advice they offered, or the support they provided.   

This attention to detail demonstrates that you value the relationship and have taken the time to craft a meaningful message.  

2. Delayed response   

The timing of your thank you email can significantly impact its effectiveness.   

A prompt response, ideally within 24 hours of the interaction, shows that you are attentive and value the time the recipient has invested in you. 

To avoid delays and ensure timely gratitude, you can use email sequences , which automates your follow-up process, keeping your responses efficient and on schedule. 

Whether it’s following up after a client meeting or receiving valuable feedback, timely gratitude reinforces your professionalism and eagerness to maintain a positive connection.  

Make an Impact: Leave a Lasting Impression with Your Follow-Up!

Learn how Salesmate Email Sequences improve your productivity by 2x.

3. Overly long emails   

While expressing your gratitude is essential, conciseness is key in a professional setting. 

A simple thank you email can clearly and directly convey your message, making it more impactful for your busy professional recipients. 

To enhance this approach, consider integrating these emails into the initial phase of a comprehensive lead nurturing workflow.  

This strategy allows you to manage subsequent communications, continually nurturing your contacts over time and guiding them through your sales and marketing funnel, ensuring your appreciation plays a role in a larger engagement strategy. 

(Note: For Salesmate customers, these can both easily be set up using Salesmate’s  smart emails and automation tools .  

4. Misspelling the recipient’s name   

Nothing undermines the sincerity of your thanks like getting the recipient’s name wrong.   

Ensuring accuracy in spelling and contact details is a fundamental step that shows respect and attention to detail.   

This level of care in your thank you email reflects well on you as a professional and reinforces the recipient’s positive view of your interaction.  

5. Forgetting to check for grammar mistakes   

The professionalism of your thank you email can be easily compromised by grammar mistakes or typos.   

Utilizing grammar checking tools or having a colleague review your email can help maintain the quality of your communication.   

A well-written email reflects your professionalism and the value you place on the recipient’s perception.  

6. Neglecting to mention next steps   

A thank you email presents an excellent opportunity to suggest future collaboration or follow-up email options. 

This expresses gratitude and shows you are looking forward to continuing the relationship. 

Whether it’s a client meeting or simply staying in touch, the willingness to engage further demonstrates initiative and a forward-thinking mindset. 

7. Using an inappropriate sign-off   

The closing of your email should match the professional tone of the rest of your message.   

A professional closing with your professional email signature and contact details provides a polished end to your correspondence.   

This consistency in professionalism reinforces the sincerity of your thanks and leaves the recipient with a positive final impression.  

8. Overlooking the power of a subject line   

Your subject line is the first thing the recipient sees, so it should clearly and concisely convey the purpose of your email.   

A well-crafted subject line ensures your email gets the attention it deserves and sets the tone for the message.  

By steering clear of these mistakes, your thank you emails can effectively convey your gratitude, strengthen your professional relationships, and enhance your brand image.  

Best phrases to say in a thank you email   

The articulation of gratitude in a thank you email reflects professionalism and cements relationships with clients, partners, and colleagues. 

Using the correct phrases can significantly enhance the impact of your message. 

Here are some of the best phrases to include in a thank you email, carefully selected to ensure they resonate with the recipients while incorporating the relevant keywords and phrases. 

When crafting your thank you mail, integrating these phrases with a personal touch and specific details related to your interaction can make your message stand out.   

It’s not just about saying thank you; it’s about making the recipient feel valued and acknowledged for their specific contributions.   

Whether it’s a loyal customer, a business partner, or a team member, a well-crafted thank you email can strengthen your professional relationships and open doors to future opportunities.  

Thank you email examples  

1. salesmate  .

A Salesmate user, previously a Zoho partner, sends an thank you email expressing admiration for Salesmate’s platform and support team.  

Below sharing the screenshot that highlight their expertise in creating custom modules and express a desire to explore partnership opportunities with Salesmate.  

The above thank you email example shows a proactive approach by the user to leverage their skills for mutual growth and underscores their enthusiasm for forging a new partnership with the Salesmate team. 

2. HubSpot  

A HubSpot user expresses gratitude to the HubSpot team for their outstanding customer loyalty program, noting its essential role in their decision to keep using HubSpot for business.  

Below sharing the screenshot that the user thanks the team for their exceptional service and is eager to continue the rewarding partnership. 

The above thank you email example shows a HubSpot user’s appreciation for the platform’s commitment to customer success, illustrating the positive impact of personalized support and loyalty programs on user satisfaction and business growth. 

3. Keap CRM  

The Keap CRM team sends a thank you email to its users, expressing gratitude for their trust and collaboration.  

Below sharing the screenshot that highlights the value of user feedback and its role in driving improvements, the team reaffirms its commitment to supporting the users’ business growth or looks forward to continued success together. 

The above thank you email example reflects a strong partnership and anticipation for future success together. 

4. Mailchimp  

The Mailchimp team sends a thank you email to its users, highlighting the importance of expressing gratitude for customer feedback.  

They stress how a simple “thank you so much” email can enhance customer loyalty and engagement. 

The above screenshot also mentions the availability of customizable templates on Mailchimp, making it easier for users to send heartfelt acknowledgments, thereby strengthening their customer relationships and fostering business growth. 

Thank you email templates   

Creating effective thank you email templates can save time and ensure communication consistency. 

Below are templates designed for various scenarios:   

Template 1: Thank you email for collaboration   

Collaborations between colleagues, teams, departments, and even companies are critical to achieving shared goals. 

This thank you email sample for collaboration is designed to acknowledge or respect the efforts and contributions made during a professional collaboration. 

Template 2: Thank you email for customer feedback  

Customer feedback is essential for businesses to improve their products, services, and overall customer experience. 

This template is crafted to express gratitude for such feedback, showing customers their input is valued and taken seriously.  

Design Customizable Email Templates Quickly and Effortlessly!

Learn about Salesmate's Drag & Drop Email Template Builder for enhanced productivity.

Template 3: Thank you email for participating in a survey   

Surveys are vital for gathering customer insights and improving services or products. 

This thank you email template is crafted to express appreciation to customers who took the time to participate in a survey, showing them their opinions are valued and contribute to meaningful changes.  

Template 4: Thank you email after a product demo   

Product demonstrations are crucial touchpoints for engaging potential customers and showcasing the value of your offerings. 

This follow-up thank you email template is perfect after a product demo to reinforce the key benefits and keep the lines of communication open.   

Template 5: Thank you email for attending a webinar   

Webinars are effective tools for educating your audience, generating leads, and engaging with customers or prospects on a deeper level. 

This thank you email template helps you express gratitude to attendees and provides an opportunity to re-engage them post-event.  

Template 6: Thank you email for a successful launch event   

Launch events are pivotal moments for companies, offering a chance to showcase new products or services. 

This template is for expressing gratitude to those who contributed to making the event successful, from team members to attendees.  

Template 7: Thank you email for customer loyalty   

Loyal customers are the cornerstone of any business, and expressing appreciation for their continued support is crucial. This template is designed to thank a customer for their loyalty, encouraging ongoing engagement.  

Unlock Magic: Free Templates & Sequences!

Unlock the wide possibilities of automated follow-ups from Salesmate.

Template 8: Thank you for a meeting email   

A thank you for your business email meeting helps to acknowledge the recipient’s time and reiterate the value of the conversation, keeping the lines of communication open for future interactions. 

Template 9: Follow-up thank you email after meeting   

Follow-up thank you emails after meetings are crucial for reinforcing discussed points and expressing gratitude for the time shared. This template is ideal for maintaining momentum after a productive meeting.  

When you should send a thank you email ? 

The timing of sending a professional thank you email can significantly impact your relationships with clients, colleagues, and partners. 

Recognizing the right moments to express gratitude strengthens connections and underscores your professionalism and attentiveness. 

Here are key instances when sending a thank you email is appropriate and beneficial, aligned with sales and marketing objectives. 

1. After closing a deal   

Once a deal is finalized, sending a thank you email acknowledging the client’s decision to choose your company is crucial. 

This gesture reinforces a positive impression and lays the groundwork for long-term collaboration. 

2. Post-meeting follow-up   

Following a business meeting or sales pitch, sending a thank you email is a professional courtesy. 

It’s an opportunity to recap the discussion, emphasize key points, and express gratitude for their time and consideration. 

3. Customer feedback and support   

After receiving customer feedback or resolving a support ticket, send a thank you email acknowledging their contribution to improving your services or products. 

This shows you value their input and are committed to ensuring their satisfaction.  

4. Referral acknowledgment   

A thank you mail is necessary when a client or contact refers to new business. 

It shows your appreciation for the referral and encourages them to continue recommending your services. 

5. After a business meeting or sales pitch   

Following a business meeting or sales pitch, sending a thank you email to express sincere gratitude for the time and opportunity to present your ideas or products is essential. 

This email should recap the key points discussed, affirm any next steps, and express eagerness for future collaborations. 

It’s an opportunity to express gratitude and keep the lines of communication open. 

Wrap up   

In conclusion, sending a thank you email isn’t just about following up; it’s about creating a moment of genuine connection in our all-too-often automated world. 

It’s your golden ticket to being remembered for all the right reasons. 

From nailing the timing to getting the tone right, each thank you email you send is a little piece of your professional puzzle, helping to build stronger relationships one thank you at a time. 

So, the next time you’re wondering if you should send one, remember that gratitude can go a long way. 

With this guide in your back pocket, you’re all set to write a thank you email that gets noticed and truly appreciated. Let’s start spreading some thanks! 

Frequently asked questions  

Yes, you can and should write simple thank you emails whenever someone has helped you, provided valuable information, or gone out of their way for you. Writing a thank you email is a simple yet effective way to show appreciation and maintain professional relationships. 

How to send thank you email will begin with a polite greeting, mention the specific reason you’re thankful, express your gratitude clearly, and close with a formal sign-off. Example: “Dear [Name], I wanted to express my sincere thanks for [reason]. Your support has been invaluable. Regards, [Your Name]. 

What to say in a thank you email impacts the recipient’s perception of your gratitude significantly. It includes a clear statement of thanks, details the impact of the recipient’s action or gesture, and, if appropriate, mention your next steps or how you plan to use their advice, gift, or support. 

The subject line for a thank you email is crucial because it’s the first thing the recipient sees, influencing whether they open the email promptly. 

A clear and engaging subject for thank you email sets the tone, indicates the email’s purpose, or ensures the message is noticed and appreciated. 

It acts as a preview of the gratitude expressed within, making it an essential element of effective email communication. 

Yes, automating the process of sending thank you emails is possible and can be highly efficient, especially for businesses or individuals who need to send these emails frequently. 

Automation helps ensure timely and consistent communication with customers, partners, or any stakeholders. 

This can be done using email marketing tools or customer relationship management (CRM) software , which allows you to create personalized email templates and set up triggers based on specific actions, such as completing a purchase, attending a webinar, or signing up for a service. 

These tools often provide the ability to segment your audience, personalize messages with details from the recipient’s interaction with your organization, and schedule emails to be sent at the optimal time, enhancing the effectiveness of your gratitude expression. 

While not always mandatory, replying to a thank you email can be a courteous gesture that fosters positive relations and communication. A brief response expressing appreciation for the acknowledgment or an offer of further assistance can enhance professional rapport and keep the dialogue open and friendly. 

Riyanshi Chaplot

Riyanshi is an enthusiastic content creator and SEO strategist at Salesmate who curates information on marketing, sales, and customer experience. She loves to explore new places and meet new people when she is not working.

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Thank You Email After Presentation

Why write a thank you email after a presentation, what should a good thank you email include.

1) A statement of gratitude for the time and consideration that was given to you.

3) A request for feedback on how the meeting went.

Sample Thank You Emails After Presentation

Hello, I wanted to thank you again for attending my presentation today. I hope the provided information will be valuable to you. Please feel free to reach out to me when you need help. Sincerely, (YOUR NAME)

Hi, Thanks for joining our event last week. We hope you enjoyed it and that we answered some of your burning questions about (COMPANY NAME)! It’s always a pleasure to speak with people in the industry and we appreciate all your feedback. To learn more about our platform and how it can help you grow your business, please visit our website. Kind regards, (YOUR NAME)

Dear all, Thank you for coming to the event. We are so grateful for your time and hope that you found it valuable. Below is a link to a recording of the presentation. If you have any questions, please feel free to reach out using the contact information below. Sincerely,

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Sales Follow Up Emails That Convert (+Templates)

Following up with your prospects after a product sales demo is a no-brainer, right? When remote work comes into play, having a well-designed sales follow-up email is imperative to really connect with your lead and help them through the sales funnel. However, there is a difference between sending a quick recap email versus sending a thorough sales follow-up email that reinforces the value of your solution and gives your prospects the necessary information to keep the positive momentum.

Good sales follow-up emails require a well-planned strategy. Remember, every prospect interaction during the sales process is an opportunity to push the sale ahead. Although, being empathetic to every lead’s situation is essential when building a relationship with them. When you write your sales follow-up email, you are not only reminding them of what’s next, but you are guiding them to take action.

This article is designed specifically to help you master the art of writing a sales product demo follow-up email so you can maximize the momentum generated in the demo and take another step towards a deal. You could make the argument that the follow-up process is even more vital for remote inside sales reps .

Why are sales follow-up emails important

Following up with your prospect after a sales call or meeting is the glue that keeps the entire sale intact. Studies have shown that 80% of sales require at least five follow-ups after the first conversation to be successful, yet too many sales professionals give up after just one try.

Why do they give up? Usually, it’s because they view sales follow-up emails as another opportunity for the sales pitch rather than using it as a sales catalyst. The purpose of sales follow-up emails is to reinforce the positive steps that have already taken place and get the prospects ready for what’s next.

When you get to the product demo, the sale has matured to a point where the buyer should understand how your product solves their pain points. Therefore, your demo follow-up email should clearly restate that value while addressing the next steps that you discussed in the meeting.

Following up is not only an important step, but it’s also a sales imperative! You are essentially leading your prospect down a path to a prosperous partnership, and your sales follow-up emails are the instructions that will help them achieve their goals with you.

The best sales follow up emails for after a demo

Your demo call just ended and you probably feel like you just ran a marathon. Though you are mentally exhausted, it’s the best time to start preparing your sales follow-up email while everything is still fresh.

Review your meeting notes. Watch the demo recording and analyze the talking points. Discuss the details with your colleagues who were in the meeting. Before you craft your email, ask yourself a few questions, including:

• Did your one-feature framework solve their pain points or did you discuss other features?
• Did you agree on the next steps or schedule the next meeting?
• Were there any outstanding objections that need to be addressed?
• Are there more decision-makers who need to see the demo before moving forward?
• Did they mention competitors they were also considering?

Answering these questions will determine how you craft your sales follow-up email. You want to reassure your prospects that you understood every concern voiced during the demo, and show them how you plan to help them move ahead.‍

5 golden rules for sales follow-up emails

At Demodesk, we’ve noticed that successful sales follow-up emails share a similar formula or set of rules that lead to more effective responses. These best practices include:

• Send your sales follow-up email 12 working hours after the demo.
• Be patient. Don’t try to close or pressure them to buy.
• Before you send it, make sure your internal team is aligned and ready.
• Triple-check that you didn’t miss ANYTHING from the demo conversation.
• Use a sales demo platform to track the email and allow for scheduling the next steps. If you don’t have a standardized sales follow-up process for your team, you should create one using these guidelines so nothing slips through the cracks. You can also start to create your own follow-up best practices.

How to write different sales follow-up emails

As mentioned above, the content of your email is determined by the discussion points from the demo and the next steps. That said, there are a few email-writing practices that should be considered in every follow-up message.

• Keep it as short as possible while including the main action items.
• Always add value by answering questions, providing intelligence, and removing hurdles
• Make it easy for them to take action such as confirming the next meeting or signing a proposal

OK, sounds quite straightforward, right? To make your life easier, we’ve included some different use cases with sales follow-up email templates that you can customize to make them your own.

Hot tips: sales follow-up email subject lines

Don’t underestimate the power of your subject lines. They can affect whether or not your email even gets opened. In the case of sales follow-up emails, it’s better to avoid being cute or clever and clearly state what the email is about. If it’s post-demo, they should be expecting your email, so make sure they recognize your sender name and the subject line topic immediately. In addition to keeping it on point and relevant, here are some proven subject line techniques to consider.

• Length: According to email experts, you should write lines that are about 40 characters for mobile and up to 70 characters for Gmail desktop.
• Tone: You’ve hopefully built a rapport by this point, so make it more personal and conversational. Example: I’ve thought a lot about what you said yesterday. See our next steps.
• Style: Even though you are excited, don’t use emojis or ALL CAPS. In fact, 85% of survey respondents prefer an all-lowercase subject line to one in all caps.

Email template #1: reinforce your value and confirm the next steps

The best-case scenario is that your demo went well and your solution is a fit. While this is amazing news, the sale is not a sure thing.

Use the sales follow-up email as an opportunity to remind them how your product fits perfectly into their plans, thank them for their insightful contributions to the discussion and give them one task that relates to the next steps .

Subject line: Great demo meeting! Here’s what is coming next

‍ Hi [prospect name],

Thank you for your time yesterday and for sharing more insights on [X goal and the Y challenges you’re facing]. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [product name] will help you reach your goals.

Here are the X ways we agreed [your product] meets your requirements:

• Problem / Solution #1
• Problem / Solution #2

Based on the next steps we discussed, we will [send proposal] by [date]. Please click this scheduling link [ Demodesk scheduling link ] to confirm the best meeting time, so we can walk you through [the proposal.]

Let me know if you have any questions.

Best,[Your name]

Email template #2: outstanding questions, objections, or competitors

In most cases, the prospects will ask questions or have objections that you can’t answer on the demo call. They might also mention competitors that they are looking at in addition to your company.

For these use cases, it’s best to include answers to these outstanding issues in the sales follow-up email. Sometimes you’ll want to include support materials, such as articles or case studies to help the prospect. If they mention competitors, be proactive and send along a competitive analysis to show the pros and cons of each solution (including yours).

Subject line: Insightful demo meeting! The new information we discussed is enclosed

Thank you for your time yesterday and for sharing more insights on [X goals and the Y challenges you’re facing]. We are excited about our partnership, especially after seeing how well you responded to the demo.

During our discussion, you brought up [X, Y, and Z]. We are glad you are thinking about every possible scenario. Our team got together yesterday to address your questions. Here’s an overview of what we discussed. (A full report is attached for your review.)

• Question / Answer #1
• Question / Answer #2
• Question / Answer #3

I am eager to hear what you think of the report. Let’s schedule a call early next week to discuss the report. Simply click this scheduling link [ Demodesk scheduling link ] to choose a meeting time that works best for you.

Email template #3: when the demo doesn’t go great

The reality is that not all product demos go well. Sometimes you can feel your prospect getting confused or the demo has a few hiccups. It happens!

When something goes wrong, your sales follow-up email is the first step in getting the sale back on track. Don’t ignore the issues, but rather address them head-on. While it’s important to acknowledge the situation, don’t try to solve everything in the follow-up email. Set the stage and schedule a follow-up meeting as soon as possible.

Subject line: X action items from our demo meeting and a new idea to run by you

Thank you again for your time yesterday and for sharing your insights on [X goal and the Y challenges you’re facing].

During our discussion, you brought up [X and Y]. We did not have enough time in the demo to address those concerns, but you’ll be happy to know that our [product] solves those pain points. Specifically,

• Concern / Solution #1
• Concern / Solution #2

We are glad you are thinking about every possible scenario and would love the opportunity to spend 30 minutes with you showing you exactly how we can meet your needs. We are available next week. You can click this scheduling link [ Demodesk scheduling link ] to choose a meeting time that works best for you.

Use sales follow-up emails to lead your prospects

You are in control of your prospect’s experience. Be the most helpful sales professional they’ve ever dealt with by being communicative at every step of the sales process, especially post-demo. Don’t relax after a successful product demo. Instead, keep the momentum going to reach your ultimate goal, which is to help your prospects reach theirs.

‍ Sales follow-up email: mistakes to avoid:

• Following up too soon or waiting too long (generally, 12 working hours after the demo is the sweet spot).
• Sending emails after work hours or on the weekend.
• Talking too much about yourself. Avoid words like “I”, “me,” “my”, “we,” “us,” and “our” and focus on using “you” and “your.”
• Giving your prospect too many tasks. Keep it to one action.
• Not tracking your conversations or email metrics.
• Making grammatical or spelling errors in your emails.

Your sales follow-up emails are only as good as the next steps that you discussed with your prospects in the previous meeting. Learn how to present the right next steps before your demo ends.

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Follow up after a sales presentation or demonstration letter template.

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Why Write a Follow-Up Letter after a Sales Presentation or Demonstration?

When it comes to sales, following up is crucial. Sending a follow-up letter after a sales presentation or demonstration is an essential step in the sales process. It helps to maintain a relationship with potential clients, reinforces your brand, and can ultimately lead to closing the sale.

When Do We Need to Write a Follow-Up Letter?

You should send a follow-up letter after every sales presentation or demonstration, regardless of the outcome. If you made a sale, a follow-up letter is a great way to thank the client and remind them of the benefits of the product or service they purchased. If you didn’t make a sale, a follow-up letter can help to keep the conversation going and provide an opportunity to address any concerns the potential client may have.

Why Use Our Follow-Up Letter Templates?

Writing a follow-up letter can be time-consuming and challenging, especially if you’re not sure what to say or how to structure the letter. Our follow-up letter templates take the guesswork out of the process, allowing you to create a professional, effective, and personalized letter in a matter of minutes.

Our templates are easy to use, with customizable fields that allow you to add your own unique touch to the letter. They are also designed to be visually appealing and easy to read, making a great first impression on potential clients. With our templates, you can save time and energy while still creating a follow-up letter that is tailored to your specific needs.

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Similar Letters

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• The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
• Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
• Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
• Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.

SAMPLE LETTER

[Letter Date]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I thank you for letting me showcase my insurance proposal. It was an enjoyable meeting. I would like to reinstate some of the main aims of the policy and also wish to answer all you queries. *If you apply for insurance now, one of you family member will get a 50% discount * The down payment is very less * You can customize the policy according to your wish Also, I would like you to take a look at the fantastic savings you can make on this policy. You can save up to $500 per year. I will call you by next week to answer all your queries. For any further details, please call 111-222-111.

Sincerely, [Senders Name] [Senders Title] -Optional-

[Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -

Follow up after a sales presentation. Sample letter.

Further things to consider when writing follow-up letters to business partners

Follow-Up Letters

Follow-up letters are letters you write after business contracts, job interviews or business meetings to show that you are still interested in the recipients and that you are willing to build a relationship. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient. It also gives you a chance to address a concern that was raised at the previous meeting or give additional information to the recipient. Well written follow-up letters can make a great difference in your success. These are letters sent during the early stage of the relationship, and therefore the writing style should be fairly formal. Make sure to write the letter as soon as possible after the meeting to keep things fresh. Explain your point clearly and avoid making unnecessary assumptions. Try as much as possible not to convey any negative sentiments. Where necessary, remind the recipient of any deadlines as well as date and time for the next meeting. Close the letter positively.

Letters to Business Partners

Letters to business partners are letters you write to people with whom you have some degree of involvement with their business dealings. A business partnership is a legal relationship formed when two or more people agree to run a business together are co-owners. When you make such a partnership, you need to write a letter to your business partners to convey your message clearly and strongly, and to keep a legal record of the partnership. The letter should be formal and must contain the partnership offer, names of all the business partners, and the terms and conditions of the partnership. Letters to business partners should be written with a professional tone. They should conform to all the accepted business letters standards. State the purpose of the letter. Give all the necessary details regarding the partnership as outlined in the contract. Include the name and title of the recipient. Employ the appropriate formal salutations and closings. State the date clearly and mention any document that is enclosed with the letter. Close the letter on a positive note and sign it off with your name and title. Letters to business partners should be printed on the company's letterhead.

These articles may interest you

• Presentation
• Demonstration
• follow-up letters

7 Brilliant Ways to End Any Presentation: When to Use a Presentation Thank You Address

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : December 4, 2020

Reading Time :

As important as an introduction is to a speech presentation, the end of your presentation is what you leave your audience with.  Giving a proper presentation thank you address is a helpful public speaking skill .

When is it appropriate to simply say “thank you” and close your presentation?

In what moments does a presentation require more from you? 

How do you tell your audience to thank you for watching my presentation if you made a visual presentation?

What is the importance of saying thank you to your audience for listening?

We intend to answer all these questions in this article, and we hope you read the whole page to understand the complete concept of the presentation. Thank you. 

How Should I End a Presentation? Different Ways of Ending a Speech Or a Presentation

As a speech expert who has attended many presentations and orations, I can tell that each presenter concludes their speech in different ways. Most speakers will showcase presentation thank you images as a visual aid at the end of a PowerPoint, while others give a summary. 

Irrespective of the speaker’s methods, here are seven ways to end a presentation or speech .

1. Closing with a Summary

 Summarizing key points of your speech when concluding an oration is an age-old method of finishing your address. It is a technique speakers and writers use to close and ensure their audience remembers their main point.

Using a summary for closure is common with lectures and the traditional presentation thank-you addresses.

2. Closing with the Power of Three

The Power of Three uses a pattern of three words, phrases, or more to emphasize a point and make it more memorable. A typical phrase Julius Caesar uses is “I came, I saw, I conquered.”

3. Closing with Metaphors

Metaphors are a figure of speech that compares two entities figuratively and makes it seem like they are the same. In basic English Language, the definition of metaphors indicates a form of comparison without using comparative words (for example, like and as).

It is ideal for motivational speech presentations and graduation speeches . This type of closing works perfectly if you use an analogy, anecdote, or reference to the comparative subject during your presentation.

4. Using Facts to Recreate Engagement

Some of the most memorable speech presentations end with things that regain the audience’s attention. If you search Google, you will find facts related to your discussion and share them to surprise your audience.

5. Using an Illustration or Image

Similar to metaphors, you can finish with stories or use an illustration to close. This method is quite common because many orators can use it to start and end their speeches.

Visual aids are essential to help drive your point across when you present, and you can also use them to close effectively.

6. Closing with a Quote or a Short Sentence

If you can condense your summary to a less wordy, short sentence, it tends to leave a longer-lasting impression on your listeners. It is essential to ensure that the short message conveys your authenticity and the importance of your message.

Using a quote is a timeless way to conclude any type of speech or presentation. However, it is essential to have a quote relevant to your address; if not, you can make a quote out of a point you made while presenting.

7. Making a Provocative Closing

Closing provocatively uses calls to action to move your audience toward a particular goal. An example of this type of conclusion is usually observed with preachers, activists, and advertisers.

Many preachers make altar calls at the end of their sermons, and activists usually end with a wake-up call to move the audience to action.

What is the Best Way to End a PowerPoint Presentation?

PowerPoint presentations take a lot of time and can take an audience almost no time to forget. Figuring out how to make a strong closing will help give your audience something to remember. 

The way you close each ppt depends on the nature of your discussion. 

Closing a Persuasive PPT

Your thank you note for the presentation after a persuasive PowerPoint should win the members of your audience over. To convince them ultimately, you can include:

• A call-to-action
• Verified facts

Closing an Informative PPT

Informative PPTs share data, so the ideal closure for them is a presentation thank-you images that show:

• A summary of all the ideas you shared
• A conclusive concept map
• Bulleted key points
• A recap of the objectives of the presentation

Closing an Introductory PPT

The general concept of introductory speech presentations is to:

If you give an initial pitch, the best presentation thank you images will give your audience a proper means to contact you or follow up on your next program. 

Note: When concluding any PowerPoint, your thank you for watching my presentation slide will naturally need to follow the same pattern as the entire PPT. It is also helpful if you are creative with the presentation. Thank you.

The General Importance of Saying Thank You

Saying thank you means expressing gratitude for an action completed or a gift. In any setting, your ability to express gratitude, irrespective of whether or not you deserved the service you got, goes a long way.  

Some advantages of expressing gratitude include:

What is the importance of presenting thank you images?

As a part of the audience, after listening to a speaker talk all day, especially when you can leave but stay, a minute presentation thank you would suffice.

It’s no secret that some presenters do not say thank you after their speech , so what do you gain by thanking your audience?

• It helps you reinforce already established values. 
• Strengthens speaker-audience relationships. 
• Serves as a foundation for trust.
• Stimulates conversation by question and answer strategies.
• It makes you unique in numerous places.

How to Say Thank You at the End of Your Presentation: Simple Tips and Tricks

Saying thank you is not only about expressing gratitude. Often, saying thank you is a business strategy, and presenting thank you images must  prove their worth for your business.

Some simple pointers to remember are:

• Remain professional
• Avoid grammatical errors as much as possible.
• Try not to seem salesy; instead, be polite.
• Employ perfect timing

Using the Right Voice Tone

Every type of presentation setting demands a specific tone type. You will need to adjust your tone to avoid being misunderstood.

Personalize It and Try to Maintain Relevance

It is rather rude to use a copy-and-paste post-presentation thank you message. Instead, it’s best to make a unique, personalized thank-you note that is audience-specific.

Additionally, it’s best to remain within the subject matter for the conclusion by sharing relevant information.

Ask Questions and Answer Previous Ones

If you have any questions before the presentation, it is best to answer them now. If you used an “any questions slide,” you can also answer questions from there.

When your time starts finishing, and you cannot answer any more questions, try to provide contact details or follow up with their concerns.

Practice the perfect end to your presentation with Orai

When to Use and When to Avoid a Thank You Presentation Slide

Using tact is a vital tool when facing public speaking opportunities. Knowing when it is okay to share a thank you presentation slide and when it isn’t necessary is essential.

Some of the times when saying thank you for listening to my presentation is appropriate and essential are:

• When you have an audience that shows up voluntarily, it is essential to express gratitude.
• If you are expressing gratitude to your team for putting in hard work
• If your audience needed to travel to attend your presentation

On the other hand, there are some situations when presentation thank you images are either inappropriate or unnecessary:

• If you plan to answer questions after your presentation or host an interactive session, presentation thank you images will prompt your audience to leave the meeting.
• If your presentation has terrible news, a presentation thank you will be insensitive and inappropriate.
• When you need to assign a task or follow up on anything, it’s better to end with that than a thank you slide.

Potential Alternatives to a Presentation Thank You Image

Ending with a simple presentation, thank you, is often seen as a weak presentation. It is usually best to complete your presentation creatively or using a call-to-action. 

So, in what ways can you effectively end your speech using visual aids without needing to use presentation thank you images?

Using a “One More Thing” Slide

This type of presentation thank you option introduces (for lack of a better term) the final bomb or the hidden gem. For example, if you were introducing a new product, your one more thing slide would probably show an unexpected benefit of purchasing the product to woo your audience.

This type of slide is inappropriate for every presentation, so you will have to consider the nature of your audience when inputting this idea.

A Slide that Continues the Conversation

This type of ending could feature a form of presentation thank you that continues the discussion. It may be a bunch of arguments that gear your audience’s communication with each other or with you.

Ideally, you will need to provide them with contact information so they can communicate with you after you finish. If you are searching for new prospects for partnership or employment, this is the best slide to include such details.

Closing with “Any Questions?”

This type of closing is the most common aside from the mainstream presentation thank you images. As I stated earlier, it isn’t appropriate to include a presentation thank you if you hope to continue any discussion. 

Asking for questions boosts audience engagement and serves as a memory aid so they remember your presentation. However, it isn’t uncommon to have no one asking you questions while you present. 

If you want to avoid the awkwardness of an unanswered no-questions slide, here are some things you can try:

• Asking the first question yourself is an icebreaker.; your inquiry has the potential to open room for more questions
• Ask a friend in the audience to break the ice with the first question.
• Asking your audience to prepare for questions in advance by providing them with the necessary materials
• Distributing pre-presenting writing material to the audience to motivate them to write down questions they might have had during your speech so that you can answer them effectively.

Practice your presentations with Orai. Get feedback on your tone, tempo, confidence , and consciousness to help you get your presentation on point.

Thank You Letters: Taking it A Step Further

Numerous presentations, especially business idea pitching, hardly lead to immediate sales. In such a case, ending with a presentation, thank you, and contact information isn’t enough. 

You will need to take it further by sending a thank you letter so they can remind you, mostly if they have already forgotten. So, how do you follow up on a potential client or previous sponsor with a presentation? Thank you.

Elements of a Good Thank You Letter

When writing an excellent thank you letter, you must consider elements to ensure that your recipient reads it and carries out the appropriate action. 

You do not require a soothsayer to tell you that people do not read every letter. So, how do you beat the odds and make your message worthwhile? Here are some elements you can include to that effect.

A Strong Subject Line

If you can remember the times you intentionally opened spam mail, I am sure it had something to do with the subject. Most companies treat letters like this as spam and have no reason to read them.

However, if you can create a subject line that clearly states your intentions, you have a better chance of having your mail read.

Clearly Expressed Gratitude

Start the letter by expressing gratitude for attending your presentation and giving you time. You can also include other factors in your message that you need to express gratitude for.

A Summary of Your Presentation 

They aren’t likely to have any reason to remember all the points you made during your presentation. Now is the perfect time to remind them and highlight the issues you presented they could have missed. 

It’s best to use bullet points to give them room for skim reading. Additionally, if you have reached an agreement, you should include it in the letter for clarity .

Answers to Prior Questions 

If they had questions you could not answer while presenting, now is the perfect time to answer them. It is a gesture that shows potential clients that you care about their concerns.

Additionally, you can encourage more questions to keep the conversation going.

A Professional Closing Note

Most people have customized closing remarks that they send with each mail that usually have the following characteristics in small icons:

• Your name and position in the company
• The company’s name (and logo, if possible)
• The company’s website URL

Practice with Orai and become an expert

Final Tips For Thank You Letters and Speeches 

Irrespective of how you decide to make your presentation thank you slide, these six tips will help you:

• Include a call to action for your audience.
• Try not to end with questions.
• Refer to the opening message.
• Use anecdotes to summarize.
• Incorporate the rule of three where you can.
• Avoid leaving your audience confused about whether or not your presentation is over.

Examples of Presentation Thank You Letter

Subject line: A follow-up on (topic or product)

Hi (insert name)

Express gratitude: I am grateful you took the time to attend today’s program. (Include gratitude for any other sacrifice they made.

Here is a quick recap (___) 

Concerning your questions on ___, here is an attachment with detailed answers. Feel free to ask further questions.

We look forward to hearing from you.

Kind regard,

Business Signature

How should you make a clear call to action to the audience at the end of a presentation?

A powerful presentation ends with a clear, direct call to action. Don’t hope your message inspires action – explicitly tell your audience what you want them to do, why it matters, and its impact. Make it specific, compelling, and relevant, using examples or statistics to drive home the importance. Leave them knowing exactly what steps to take next and the benefits or consequences involved, maximizing your chances of a positive response.

When is it beneficial to ask a rhetorical question at the end of a talk?

Want your talk to linger? End with a powerful rhetorical question! It sparks reflection, reinforces key points, and piques curiosity, leaving your audience captivated long after the presentation ends. Use it to challenge, inspire, and make your message truly unforgettable.

How can you utilize a cartoon or animation to conclude your presentation effectively?

Utilizing a cartoon or animation to conclude your presentation effectively involves integrating visuals that complement your message. Consider incorporating a relevant cartoon that conveys a metaphor or key idea of your presentation. Using humor in the cartoon can also help engage your audience and make your message more memorable. By ending on a visual note, you can leave a lasting impression and reinforce the main points you want your audience to remember.

How should you end a presentation without a “Questions?” slide?

To wrap up a presentation without a designated “Questions?” slide, it is beneficial to encourage audience interaction throughout the presentation by allowing questions to be asked at any point. This ensures that the questions and answers are directly related to the content being discussed. However, if questions are to be fielded at the end of the presentation, a powerful technique is to conclude with a striking image that reinforces and encapsulates the central message or theme addressed during the talk. This visual aid should be a memorable takeaway for the audience, leaving a lasting impression that harmonizes with the presentation’s content. Utilizing this method, you can successfully conclude your presentation on a strong note without needing a specific “Questions?” slide.

Why is it recommended to use a summary slide instead of a “Thank You” slide at the end of a presentation?

Skip the “Questions?” slide! Encourage real-time engagement throughout, then end with a powerful image that resonates with your message. It’ll be a memorable takeaway; no dedicated question slide is needed!

How can quotes and interesting anecdotes be effectively integrated into the conclusion of a speech?

Spice up your speech conclusion: ditch the tired quotes and choose fresh voices relevant to your audience and topic. Share authentic anecdotes that resonate personally, and weave them seamlessly with your reflections for deeper impact. Memorable endings leave audiences thinking long after your final words.

When used as a closing statement, what impact can a short, memorable sentence or sound bite have on the audience?

Short and sweet: Ditch lengthy closings! Craft a concise, magnetic sentence that captures your message. In today’s attention-deficit world, it’ll linger long after your speech , leaving a powerful impression and resonating with your audience. Remember, short and impactful embodies your voice and drive home your key points. Boom!

In what situations is it appropriate to acknowledge individuals or companies at the end of a presentation?

Say thanks! Publicly acknowledging collaborators, data sources, and presentation helpers in research, information use, and preparation scenarios shows respect, professionalism, and gratitude. Use both verbal mentions and presentation software credits for maximum impact. Remember, a little appreciation goes a long way!

How can visual aids, such as a running clock or images, be employed to emphasize key points during the conclusion of a speech?

End with a bang! Use visuals like a ticking clock to build urgency or powerful images to solidify your message. Leave them on display for reflection, letting the visuals do the final talking and ensuring your key points leave a lasting impression.

How can surprising facts be used to re-engage the audience’s attention at the end of a presentation?

Surprise them! When attention fades, drop a shocking fact with stats. Use online resources to find fresh info, keeping sources handy for Q&A. It’ll re-energize them, offering new insights and solidifying your credibility. Boom!

What role can storytelling play in concluding a presentation and engaging the audience?

Storytime! Wrap up with a short, impactful story – personal or relevant to your topic. Think customer experience or a case study with heart. Make it relatable, spark empathy, and tie it back to your key points. Boom – a memorable, engaging ending that sticks!

How can I make my presentation memorable using the “power of three” communication method?

Rule of three! Organize your conclusion in trios: points, examples, and stories. Brains love patterns and threes stick! Memorable, impactful, and resonating – that’s your ending goal. Keep it simple, repeat key points, and leave them with a lasting impression.

How can I effectively end a presentation or speech to leave a lasting impression on the audience?

Nail your ending! Use the power of three: storytelling, surprising facts, or visuals to grab attention. Acknowledge others, craft a short & memorable closing, summarize key points, repeat key messages, and end with energy to inspire action. Leave a lasting impression, not a fade-out!

How can you ensure that your audience understands when your presentation has concluded?

End strong! Rule of three for impact, clear closing cue (no guessing!), confident “thank you,” and wait for applause. No fidgeting, no weak exits. Leave them wanting more, not wondering if it’s over!

Final Notes: Saying Thank You is a Vital Life Skill

As far as life goes, saying thank you properly is essential. Even if you are giving a paid lecture or presentation, thank you notes give your audience a sense of importance for participating in your work process. 

An asset every public speaker has after overcoming the fear of public speaking is their ability to express gratitude to their audience for the time they spent listening.

I hope you remember to say thank you creatively!

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41 Sales Follow Up Email Templates For Every Scenario

If you're doing any kind of sales over email, you already know that getting a sale requires many follow up emails.

Before jumping into all of the templates, it's always important to remember a few things about follow ups:

• Keep it short and sweet : Nobody wants to read 20 paragraphs - get to the point!
• Make replying a simple yes/no task for recipients : The recipient shouldn't have to "think" about what to say - make it easy for them to say yes!
• Be honest : Be upfront about your objectives (selling your product).
• Add value : Stop saying "Hey - just following up here" for every email. We have many examples below.
• Walk away gracefully : Know when to stop, and don't waste your time on someone who is clearly not interested.

Here are 25 of the best sales email follow up templates and samples you can use, based on different scenarios:

Import these templates into Gmail

If you don't want to copy and paste these templates all day, check out the Pigeon for Gmail app.

Using Pigeon, you can download all of these straight into your Gmail. You can do this one by one, or add the entire set:

Follow up email after a sales meeting

You just finished up a sales meeting and it went really well. Well, your work is not done.

You should be following up right after to take next steps and actions while you are still "top of mind" for your prospect.

Another approach is to be bit more comprehensive:

• Show some social proof about other companies that use your product
• Send a case study (add value)
• Recap your meeting
• Set next steps

Follow up email after no response from a client

This is probably one of the most common scenarios - you're following up to someone who either:

• Has yet to respond to you, or
• Has recently gone quiet

There are a few ways you can approach this:

1 - Owning it

It helps to be straightforward that you are doing sales as it can break down the "formal" nature of your relationship with the prospect.

2 - Sending helpful resources

Instead of just pestering them with follow-ups, offer something of value!

Here's another example of a nice email where you can genuinely help your client out while also selling your product/services:

3 - A simple one-liner

When humans disagree by saying “No”, it provides them an illusion of safety and control. They feel less threatened and more in the driving seat.

This template is like bait for this:

You can also "waive the white flag":

4 - Ask to close out the file

Unique sales follow up email examples.

One way to stand out is to be unique - and to stand out from the rest of the hundreds of other salespeople trying to get your prospects' attention

1 - Use humor + animated GIFs

Using humor and self-deprecation can often illicit a response:

2 - Use personalized images

Get their attention with a personalized image of your prospect or the logo of their company:

3 - Send a gift

Sending free accounts, extended trials, or even physical gifts can be very effective. Here's a sample you can use:

Follow up after leaving a voicemail

If you're doing any cold calls, it's absolutely essential to also email.

Why? Because your prospects may not like picking up the phone or even checking the voicemail. If you don't email they may never even check it.

Here's another sample:

Follow up email after a "trigger" event

Great salespeople can turn just about any 'event' into a way to sell more things.

For example, if a client just raised some capital, you can follow up with a template about how they will use this money:

Follow up email after a prospect visits your website

If someone clicked the link in your email, or visited your website, you can set up automations that can send them an email right when it happens:

• It may help to acknowledge the awkwardness of it
• Ask for a meeting

Follow up email after a sales phone call

Just like after an in-person meeting, you should be following up right after a sales call.

Keep this short and make sure to be clear about what the next step is. Also, make sure to thank them for their time.

It also helps to let them know you understand they are busy:

Follow up after a trade show, conference

Trade shows are an amazing way to find leads.

But how to email them effectively? There are a couple approaches

1 - Mention something you talked about

2 - send some resources, follow up after networking event.

Networking events are an underrated way to get more sales.

It's important that you stay casual in your follow ups, though.

Follow up email for sales meeting request

Just getting a meeting may be the first step to your sale, so focus your follow ups on getting that meeting.

Follow up email to an unresponsive prospect

Here's a template that you can use if you keep sending follow ups and you haven't heard anything.

This is sometimes called a "break up" email.

Another version of the breakup email (with some added humor):

Follow up email after providing quote

You just provided a quote and now it's time for the big decision for your prospect.

Sometimes, at this stage, the prospect might go silent here, as this can be a big financial decision.

It's very important to be persistent at this stage. Here's a couple approaches:

1 - Let them know more details and when things will get started

2 - or just keep it simple, follow up email after sending several follow up emails.

If you feel like you're running out of ideas, and not getting any responses, here's a couple more things you can try:

1 - Be forward + offer something of value

Stop beating around the bush and just ask for that meeting:

2 - See if you can get connected to someone else

Sometimes, you're just not talking to the right person:

3 - Get a bit personal

4 - use social proof.

Let your prospects know about the other successful companies that use your product!

Follow up email to a lost sale

Sometimes, people are just busy, and it's just not the right time.

But that doesn't mean they can't be re-engaged at a later date! You can let them know kindly that you're still around when they are ready:

Another great way to try to revive a lost sale is to show your passion that you want to make things work:

Prospect follow up email (early)

Very early in the sales process, you may not be going straight for the sale, but rather provide helpful resources to your prospect.

Here's an effective way to do that:

Follow up sales letter to client

This may even be a cold email, but it's a great way to get on a prospect's radar:

Follow up email after a sales presentation

After a demo or sales presentation, the prospect might be surer excited, so you should be immediately following up with next steps.

Business development follow up email

The key here is letting them know you have "ideas" that will improve their business. This can excite your prospects.

Sales reminder email / sales check-in email

Sometimes prospects ask you to get back to them at a later date.

Be sure to keep a reminder, and if you can, even email them a bit earlier - it shows you are prepared and thinking of the client:

Follow up email after sales pitch

Follow up after sales demo.

The key here is:

• Remind the client about why they should buy from you
• Offer to answer any questions
• Get the next meeting

Follow up email after sales rejection

In sales, rejection is the norm, and sometimes, even a rejection can turn into a sale.

Maybe it's not today, but someday down the road.

The key is:

• Let them know you're persistent
• Let the prospect know you care about their success regardless if they're a customer

Follow up after sales proposal

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20 Thank-You Note Templates to Show Your Clients You Care

November 18, 2020

In this age of technology, digital thank-you notes are gaining more acceptance. Yet, a card received via snail mail still excites the senses and is a thoughtful reflection of your time and effort. A handwritten thank-you note to your clients can help you stand out from the volume of digital communications. It is also a tasteful and sincere demonstration of your gratitude.

Some real estate agents may think that a thank-you note is only warranted at the close of escrow, but there are many opportunities to send thank-you notes to your clients. Use the messages below for inspiration, and customize each to fit your tone/voice. Among many things, please make sure your note is generous, specific, prompt, succinct, and personal.

After giving a listing presentation – Thank you for giving me the opportunity to speak with you about the benefits of allowing my company to service your real estate needs. I look forward to serving you and am committed to making this a rewarding experience for you.

When you secure the listing – I want to take a moment to personally thank you for the opportunity to sell your house. I look forward to getting to know you, and am confident that we will accomplish the sale of your home as quickly and profitably as possible.

If you do not secure the listing – Thank you for taking the time to meet with me and considering my services. While I regret that we’re unable to work together at this time, I wish you all the success as you move forward with selling your home. Please stay in touch – I would be happy to answer any questions you may have about buying or selling in [your market area].

After showing your client’s home – It was my pleasure meeting you and having the opportunity to show your home. You can be assured that I will do my best to help you find the perfect home and get you happily settled.

When they’ve selected you as their buyer’s agent – I am honored and grateful that you’ve chosen to partner with me in your journey to find your new home. I look forward to working together and am confident we will have no problem getting you happily settled.

When you’ve sold their home – Congratulations! I’m so happy that we were able to generate a successful sale for you. It’s been a pleasure working with you and getting to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way. Let’s keep in touch as you begin your new chapter in your new home.

Close of escrow – It has been a pleasure helping you get settled in your new home. We are sure you will enjoy many happy years in your new community! Please call me if I can be of service to you or any of your friends.

After you’ve met with a FSBO – Thank you for showing me your lovely home. I sincerely wish you the best of luck in selling it. If you should find need to employ a professional real estate firm, I would appreciate the opportunity to walk you through our service offerings and how we may exceed your expectations.

When you want to stay in touch – 

• Happy House-a-versary – Congratulations on your home anniversary! One year ago today you purchased your home, and I hope you are as happy in it now as you were on the day you moved in. Did you know that since you moved in, the average median home price in your neighborhood has increased [X%]%?
• If you’re curious about what your home is worth right now, I’d be happy to provide you with that information.
• Birthday – I just wanted to reach out to wish you a very happy birthday! I hope your day is special and that you are able to celebrate with friends and family. I know it’s been a little while since we chatted, so if you ever want to get together to discuss the local market – or anything else – let me know. And, if you know of anyone looking to buy or sell real estate, I’d really appreciate it if you passed my information along to them.
• Again, happy birthday – hope your day is the best!

If you’d like to hit the “easy” button when it comes to client touches, leverage SmartPlans in Command .

When you receive a referral – Thank you for referring [name(s)] to me. I truly appreciate your ringing endorsement. Know that I will do my best to meet their needs!

When you land a listing in the neighborhood – [Client name], Thank you for allowing me to cater to your homeownership needs and being such an incredible member of the community. I am reaching out to let you know that a neighbor has decided to sell and has chosen me to help them in the transition. [Optional: A little more about me – insert one or two sentences about yourself]. If you have a friend or relative you’re hoping to bring next door, give me a call!

When your partner offers your client excellent service – [Name of client] raved about their stellar experience with you! It is gratifying to work with someone dedicated to doing a good job. Your efforts are sincerely appreciated.

After a phone call with a perspective client or business partner – I appreciate you committing time out of your busy day to have a phone conversation with me. In today’s business world, time is precious. Rest assured that I will always be respectful of the time you invest as we discuss the possibility of [insert objective of your conversation].

After a client attends your virtual event – Thank you for carving time into your schedule to join my [insert event name] at [insert date or time]. I appreciate your support and hope you found it [insert purpose of event: valuable, fun, informative]. If you have any additional questions about [insert topic], I am one phone call away. When a former client offers you their business – [Client name], Thank you for pouring your trust into me once again. It’s an honor to be able to help you as you embark on your next homeownership journey, and I look forward to guiding you through this process in a timely and hassle-free manner. Please shoot me a call or a text with any questions that might arise. When you want to follow up with a client or prospect – [Client name], Thank you for taking the time to chat the other day. I want to follow up on our conversation and see if there are any additional questions I can help answer. I look forward to connecting further in the future and wish you the best. In the meantime, I am one phone call away! Expressing gratitude during the holiday season – [Client name], This holiday season, I’d like to express my utmost gratitude for your [insert type of relationship: business, referral, friendship, partnership]. Thank you for allowing me to serve you and your family. If there is anything you need as we enter the new year, please do not hesitate to give me a call. After a care call – [Client name], Thank you for taking the time to connect earlier. I really appreciate the honest conversations we’re able to have. Know that I am here whenever a need arises during these ever-changing times. When you receive a gift at close from a client – [Client name], Thank you for allowing me to play a role in your homeownership journey and for providing such a thoughtful gift. I truly appreciate it. It was a pleasure doing business with you, and I hope you will consider making my business a part of your future homeownership process down the line. In the meantime, please let me know if I can provide any additional support to you and your family. 

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Create custom thank-you cards in Designs . Your sincere and authentic messages of gratitude will leave a lasting impression on your clients.

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• 7 important 'thank you' notes to send after your event: templates & tips

7 important 'thank you' notes to send after your event: templates & tips

• Last Updated : February 7, 2024
• 95.5K Views

Well, folks, the curtains have closed, the lights have dimmed, and the last stragglers have finally stumbled out the door—your event is officially over! But before you kick off your heels and pop the champagne, it's time to show some love to the stars of the show: all the people who made it a success.

As an event planner, connections are key to keep pulling off successful events. Taking time to send thank-you messages to everyone can be the secret sauce to strengthen relationships and build a network of awesome connections for future endeavors.

In this article, we’ll provide you with email templates and guidelines to help you craft your thank-you notes. These are sure to reflect your appreciation and strengthen your relationships with key stakeholders. So, grab your pen (or keyboard), and let's get ready to dish out some heartfelt gratitude.

Writing Guidelines 

When writing your email, it's important to do so in a way that is both professional and personal. These guidelines will help you strike that balance and craft a thoughtful message that event participants will appreciate.

Personalization

Personalize your email’s subject line and greeting with each recipient's name to make them feel valued. This also increases the likelihood of them opening the email!

Timeliness 

Send the thank-you email as soon as possible after the event. The longer you wait, the less impact the message will have.

Gratitude 

Express sincere gratitude for the recipient's participation and contributions to the event. Highlight the positive impact they had on the event's success.

Acknowledgment 

Acknowledge the recipient's specific contributions to the event, such as their presentation, support, or participation.

Invitation for future collaboration 

Invite the recipient to participate in future events or collaborate on future projects. This can help build a relationship and increase the likelihood of future collaborations.

Professionalism 

Maintain a professional tone and avoid using overly casual language or slang.

Attention to detail 

Check for errors and typos before sending the email. This shows that you value the recipient's time and attention.

Streamline communication with event tech

Beyond templates, consider incorporating event management software for drafting, scheduling, and sending event emails to key stakeholders. A good tool will provide:

Pre-designed templates: Choose from a library of professional email templates tailored to different audiences (speakers, sponsors, attendees, etc.).

Personalization tools: Insert custom fields like names, companies, and specific contributions for a more personal touch.

Scheduling and automation: Schedule emails to be sent automatically after the event or at specific intervals.

Segmentation and targeting: Send targeted emails to specific groups of stakeholders based on their roles, interests, or attendance data.

Benefits of using event tech software:

Save time and effort: Automate repetitive tasks and avoid manual email drafting.

Improve efficiency and accuracy: Personalize emails at scale and avoid human error.

Gain valuable insights: Track email performance and make data-driven decisions.

Without any further ado, on to the templates!

Speakers 

When writing to your speakers, it's always a good idea to show them you paid attention. If the speaker had a particular style or way of delivering the presentation that impressed you, make sure to mention it. Did their energy pump the room up? Was their sense of humor sharper than a chef's knife? Did their speaking tone give you goosebumps in all the right places? Let them know that you noticed and appreciated their unique style.

And speaking of appreciation, if your attendees had some positive feedback to share about the speaker, make sure to pass it along! It's like a virtual high-five, a way of saying "Hey, you nailed it!".

Dear [Speaker Name],

I hope you're doing well! I wanted to thank you for being a speaker at [eventName].

Your presentation on [topic] was received very well by our audience. Many attendees also mentioned that it was one of the highlights of the event.

To give you an idea of the feedback we received, I have compiled some of the attendee feedback here [insert link].

I also wanted to let you know that we have created an on-demand video of your session so attendees who couldn’t make it to your session can watch it later. Please feel free to share it with your network or display it on your portfolio as well.

Thank you again for being a part of [event name]. It was an absolute pleasure working with you, and I hope we get to collaborate again in the future.

Please keep in touch and let us know if there's anything we can do to support you and your endeavors.

Best regards,

[Your Name]

[Your Organization]

Attendees 

No attendees, no event—it's as simple as that! So don't forget to thank them for being a part of your event. A well-crafted thank-you email can not only show your appreciation but also gently nudge them towards taking further action.

Don't hesitate to add a Call to Action—after all, they're already interested in what you have to offer! Invite them to join your mailing list, follow your social media channels, or give feedback through a survey.

And why stop there? If you have any exciting post-event activities planned like a LinkedIn Live or a networking session, let them know! Who knows, maybe they'll be keen to keep the conversation going and take their involvement with your brand to the next level.

Dear [Attendee Name],

Thank you for attending [event name]! Firstly, we want to hear from you. Your opinion is incredibly important to us, and we want to make sure that we continue to deliver experiences that exceed your expectations. Please take a few minutes to complete our survey [Insert link to survey].

We have some exciting post-event networking activities planned, including a LinkedIn Live session where you can connect with fellow attendees and speakers to discuss the event's key takeaways [insert details about the networking activities and any links to registration or other information].

As we revisit the event, we wanted to share some highlights with you, along with a few photos that capture the spirit of the day [Insert a brief summary of some of the highlights from the event and attach photos].

Once again, thank you so much for being a part of our event and community. We're grateful for your support, and can't wait to see you again soon!

A thank-you email to a sponsor is probably the most essential one you will write because they empowered you to pull off an event of that scale. Let them know exactly how their contribution made a difference. Numbers, feedback, and social media stats will do the trick! Be sure to ask how the event benefited your sponsors too, from their experience at the event to their ROI.

Include any photos or videos from the event that showcase the sponsor's logo or branding. This is a great way to show the sponsor the visibility they received through their support.

Dear [Sponsor Name],

I wanted to take a moment to thank you for sponsoring [Event Name]. Your support and partnership played a key role in the success of our event, and we appreciate your participation.

I hope you're happy with the brand visibility you got from the event. I'm also adding a few photos and videos from the event that showed your brand well so you can use them in your campaigns.

We wanted to follow up and ask for your feedback on your experience as a sponsor. Did you feel that your ROI was worthwhile? Did the co-marketing campaign help you achieve your goals? Any feedback you can provide would be greatly appreciated, as we are always looking for ways to improve our future events.

Also, I wanted to let you know that we're currently offering the same sponsorship package for next year's event. If you sign up now, you can lock in the same price and ensure your spot as a sponsor.

Once again, thank you for your support of [Event Name]. We value our relationship with you and hope that we can continue to work together in the future.

Warm regards,

Vendors 

Vendors do a lot of the heavy-lifting when it comes to putting the event together, so don't overlook thanking them for their support. Give them a shout-out for the specific items or services they provided. After all, it's the little things that count, like a perfectly crafted hors d'oeuvre or a stunning floral arrangement that makes the room pop.

You can offer to write them a review or recommendation to help boost their business. This way, you get to strengthen your professional relationship while also giving them the props they deserve.

Dear [Vendor Name],

I wanted to drop a quick note to say thanks for your awesome service at [Event Name] on [Event Date]. Your flexibility and willingness to go above and beyond to make sure everything was taken care of was greatly appreciated. The event wouldn't have been such a success without your help.

Thanks again for being such an amazing partner to work with. I'm excited to work together in the future.

Staff and Volunteers 

Let's celebrate the real MVPs—your team! We all know that event planning can be downright chaotic at times, but having hardworking and passionate people on your side makes all the difference. Encourage them to continue to be involved in future events, as their dedication and commitment are invaluable.

Highlight outstanding contributions. Take note of any volunteers or staff members who went above and beyond their duties and mention them specifically. This lets them know that you noticed their hard work and are grateful for it.

Dear [Staff/Volunteer name],

I hope you've had some time to unwind and recharge after [event name]. I wanted to take a moment to personally thank you for your incredible efforts in making the event a success.

From the very beginning, it was clear that we had a great team of passionate individuals who were committed to making this event unforgettable. Your creativity, professionalism, and tireless work behind the scenes truly made all the difference.

Throughout the event, I was constantly amazed by [insert your feedback - e.g. your positive attitude, your willingness to go above and beyond, your unwavering commitment to excellence, etc]

It was an absolute privilege to work with you, and I feel grateful to have you on our team.

Thank you again for everything that you have done. I am looking forward to our next adventure together!

With gratitude,

Media 

Want to make a big splash with your events? It's all about cultivating a good relationship with the press. After all, they're the ones who can help spread the word and generate buzz like nobody's business.

So if media coverage helped take your event to the next level, be sure to give them a shout-out and let them know just how much you appreciate their support. And if they need any extra details or quotes for their article, don't hesitate to offer your help.

Remember, a little love for the press goes a long way. So let's show them some appreciation and keep those waves rolling in!

Dear [Media Personnel],

On behalf of our entire team, I wanted to take a moment to express our gratitude for your coverage and support of [event name].

[If there was any pre-event PR, thank them for that here—e.g. Your coverage of the event provided valuable exposure and helped us spread the word about our mission and goals.]

If you need any further information or quotes from attendees for your news article, please do not hesitate to reach out. We would be happy to assist you in any way we can.

We also hope that you found the event to be informative and enjoyable. If you have any feedback on the event or suggestions for future events, please do not hesitate to let us know.

Again, we are grateful that you took the time to attend and report on the event. We value your partnership and look forward to working with you in the future.

A thank-you email is more than just a polite gesture. It's a powerful tool to foster goodwill, receive valuable insights, and improve future events.

So, whether you're sending a note to your speakers or your attendees, remember to be specific and personalize these templates to suit each person. And who knows? Your gratitude could lead to some exciting collaborations and partnerships down the road.

But wait, there's more! Thank-you notes are just the tip of the iceberg when it comes to event communication. As an event planner, your inbox can quickly become a whirlwind of emails – from initial invites to attendee follow-ups. Don't get lost in the chaos! Our comprehensive email resource blog  serves as your one-stop shop for every email you'll ever need, throughout the entire event lifecycle.

Explore a curated list of pre-written templates, for each crucial stage of event planning. From the early days of sending save-the-dates to crafting registration confirmations and last-minute reminders, we've got you covered.

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Marketer by day, geek extraordinaire by night—You can often find me at gig nights or the philosophy sections of bookstores. In my free time, I usually got headphones on, lost in an audiobook or podcast while indulging in my latest hobby, aka hyperfixation du jour. I like to travel to make feline friends everywhere I go. Sometimes I write. Join me as I navigate through the event industry!

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