how to give a pitch presentation

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How to create a successful pitch presentation

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Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

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How to Make a Successful Business Pitch: 9 Tips From Experts

You’ve just had your lunch, and you’re about to get back to work. 

While making your post-lunch tea (or coffee), you can’t stop thinking about being your own boss. 

You wonder if it’s about time for you to turn your side hustle into a full-time business and become an entrepreneur. 

Or perhaps you want to propose the idea of a four-day workweek to your CEO. 

If you want to introduce investors and prospects to your business idea and convince them to take the plunge with you,  you need a strong and persuasive business pitch. 

How to create a persuasive business pitch according to experts 

The good news — it’s possible to craft a convincing and successful business pitch. 

Even better news: This Piktochart business pitch guide shows you how. 

Grab your drink of choice and take notes as we explore the different ways to pitch business ideas (from a sales-style elevator pitch to an innovative workplace pitch), as well as understand what makes a great business pitch. You’ll also get a glimpse into our business pitch templates, and learn expert advice from those who have pitched their way to success (and failure too). 

You can also watch the video below if you don’t have time to go over this guide. It’s also easier to follow along if you sign up for a free Piktochart account and edit the templates yourself (learning by doing).

What is a business pitch? 

A business pitch is a presentation of a business idea to a group of people who can help turn your idea into a reality.

You can pitch to: 

• Investors who can help fund your idea
• Potential customers who will pay for your product or service
• Advocates who will support your idea

In some cases, a business pitch doesn’t have to be all about presenting a new idea. You could be asking for more funding or continued support for an already established business venture. 

Whether through an investment, purchase, or advocacy, a business pitch becomes successful if you can convince people to believe in your idea or pique their interest and get them to learn more. 

Now that you understand what a business pitch is, let’s take a closer look at the different types of business pitches. 

Types of pitches in business

Your business pitch can be narrowed down to the following five types of presentations: 

1. Investor pitch

In this type of business pitch, you present a  persuasive presentation or pitch deck to a group of potential business partners and/or investors. 

Sign up for a free Piktochart account to get started on creating professional-looking pitch deck templates that you can edit in minutes.

An investor business pitch should typically last for 45 minutes . The best practice for this type of pitch is 20-30 minutes of presentation followed by discussion or a Q&A afterward.

Alternatively, business pitch competitions follow a different best practice. These presentations should last around five to 10 minutes and focus on pitching to investors.

Lastly, the most stringent type of business pitch is most commonly referred to as an ‘elevator pitch’, and should only last around 30-60 seconds.

Let’s dive in so you can learn how to make the perfect business pitch!

2. Sales pitch 

The goal of a sales pitch is to answer the question “What’s in it for me?” from the lens of the potential customer. 

The best and most effective salespeople can make a sales pitch in as short as one minute. Also known as the ‘ elevator pitch ‘, this type of business pitch should be able to be delivered in a single elevator ride (30-60 seconds on average). In this format, a short sales pitch should include four key components:

• Your unique product name and category
• The specific problem you are trying to solve
• The innovative solution you offer
• the unique selling point of benefit to your solution

3. Product pitch 

A product pitch is similar to a sales pitch, however, the spotlight should be on the product and/or solution itself. 

For example, a sales pitch for an email automation software will highlight one or two of its benefits. Meanwhile, a product pitch of the same automation software will focus more on its features, how it works, and how you can integrate the software into your existing setup. 

In a product pitch, you should aim to:

• Explain your product or offering clearly and concisely
• Identify and address the target audience and/or industry your product supports
• Specify the problem the aforementioned faces and how your solution can solve it
• Provide a realistic example of your solution in action
• Make sure to use accurate facts backed up by relevant and recent data

4. Job pitch 

If you’re applying for a job or internship and you’re wondering how you can stand out from the crowd (consisting of your peers and other qualified applicants), consider pitching yourself to a prospective employer. 

Applying the same logic used for a sales or product pitch deck; sell yourself!

A job pitch or personal summary pitch should be concise, personalized, and consistent. In a job pitch you should include:

• A brief introduction to you
• An explanation as to why you’re a great fit for the company and role
• Relevant experience and achievements
• Your goals and career aspirations

“It’s not about bragging or showing off — it’s about giving the other person evidence that you can actually do what you say you can do,” assures Starla Sampaco , TV news anchor at KCTS 9 and founder of Career Survival Guide .

5. Workplace pitching 

Do you have an idea or initiative that will help your colleagues and help boost the company’s profitability?  Pitch it internally within your workplace, to your team or boss! 

For example, you can pitch a  remote-first culture  or the four-day workweek to your HR, and/or the rest of the leadership team.

Another workplace pitch example? Maybe you might want to propose the creation of a new role in your team which can help advance your career and address a challenge in the organization at the same time. 

To do this, simply create a pitch deck including your main points, the benefits, and proposed next steps to turn your idea into a reality. Piktochart’s workplace pitch decks can help you get your point across through our workplace templates.

The structure of a successful business pitch 

If creating a business pitch sounds intimidating, the team at Piktochart has your back. 

You can address this worry by making sure that you have a business pitch structure that is sure to succeed, using our tips & templates. 

When you have a formulated pitch deck structure, template, and agenda, you’ll know exactly what you’re going to say next, taking the bulk of the stress out of presenting. Additionally, these best practice presentation structures make your business pitch more memorable to your audience and leave a lasting impression. Statistically, it turns out that people retain structured information up to  40 percent more accurately  than information presented in freeform. 

The WHAC Method

Whether you’re pitching to a group of potential investors or you’re selling real estate, use the WHAC method when structuring your perfect business pitch. 

The WHAC method is introduced in  The 3 Minute Rule   by Brandt Pividic, an award-winning film director and television producer. He wrote the book to detail his experience and tips as he made hundreds of pitches in Hollywood. 

This well-known WHAC method stands for: 

What is it and what do you offer? 

You start your business pitch by answering the questions: what is it, and what do you offer? 

At this point, you share your business plan and quickly outline the problem and solution you offer. For example, let’s say that you want to pitch the idea of having a UX researcher on your product team. 

You list down existing problems and challenges that your team and/or organization are currently experiencing without a dedicated UX researcher. Afterward, you propose your solution — hiring someone who can step in and do user research. 

How does it work? 

Next, explain your proposal. Provide a quick summary of the benefits of your solution. In our example, share how the UX researcher will help the product team accomplish its objectives.

It can be tricky explaining how your business idea works. Figuring out how to deliver this information in an entertaining and simple manner can turn potential investors into partners, as we’ve seen from some of the best startup pitch decks .

Since you don’t have much time and attention spans are short, the key is to boil down how your idea works into a few key points. Explain how it works from a high-level overview and weave this in as part of your compelling story.

Are you sure? 

Once you have provided the solution, the people listening to your elevator pitch are likely saying to themselves, “will it really work?”

This is the point where you have to provide solid proof in your pitch. You can use testimonials, a short case study, or statistics.

You should also mention financial projections in order to leave a positive impression. If your manager or potential investors will provide funding for your idea, they’ll want to know what the ROI is.

Can you do it? 

The final part of your pitch should answer this question.

Now that your audience has heard you talk about the problem, solution, and proof that it works, you need to show them how you’re going to implement the solution. Think of this point as the “actionable” part of your pitch. You can even provide steps to break down how this can be achieved in a certain timeframe.

“Show how you have thought about how to turn your idea into a commercial outcome or true partnership. This is really an opportunity to start or continue building trust and showing that you care about creating real value for the people in the room is the best way to put you on the right foot,” shares Michael Rosenbaum , CEO of Spacer ,  one of the biggest parking marketplaces in the U.S. 

Like any good sales pitch, you need to show how achievable the results are. At this particular stage, you need to tie in any additional information to show what resources or specific and unique skills are required to make it happen.

Being transparent about what’s required can build trust with potential investors.

How to persuade your audience with your business pitch 

Now that you know the best practice structure of a successful business pitch, take note of the following tips to help make your business pitch more interesting, relatable, and most of all, convince your audience to say “yes”. 

1. Understand what your audience wants from you 

It’s standard advice across all facets of industry to “know your audience”.  

However, if you’d like to become better at your business pitches, go the extra mile by understanding what your audience wants from you. 

There’s a  difference between understanding and knowing  your audience. Instead of just  knowing  where your client comes from, try to  understand  their pain points, goals, and motivation. 

How do you do this? 

Talk to them in advance, read about the things they publish online (tweets, blog posts), and understand what excites them. By doing so, you’ll be able to tailor your business pitch to their needs, wants, and preferences. 

For example, if you’re pitching to potential clients and investors who are eco-conscious at the same time, it makes sense to highlight how your idea can positively impact the environment. 

Stephen Keighery , CEO of Home Buyer Louisiana and Founder of Bald Eagle Investments USA, shares this tip when it comes to customizing your pitch to your audience: 

“Learn ahead and research about the company or the client you’ll be pitching to, just be sure that every information you obtain is for public knowledge. You can also observe their behavior and their words during the transaction; and perhaps while pitching, use the jargon they use to establish connection and a favorable impression to them.”

2. Have your elevator pitch ready 

Imagine this. You just bumped into Mark Cuban of Shark Tank at the airport lounge, and you can’t believe that you’re sitting next to him! He looks at you and asks you about yourself and what you do. 

This is when you need your elevator pitch handy! 

The Asana team recommends the following  elements of a good elevator pitch : 

• Introduction
• Value proposition
• CTA (call to action)

You don’t have to follow the exact formula. You can mix it up based on the situation, your personality, and the audience you’re pitching to. 

It’s also worth noting that you might not immediately notice the benefit of your elevator pitch.  Think of it as an opportunity for you to make a great first impression. 

3. Use visual aids

If you have the chance to present beyond the elevator pitch, you should never pitch with a presentation that’s filled with texts, numbers, or endless rows of data. 

As humans, our  brains are hardwired to love visuals   — from photographs to infographics to icons. 

When pitching an idea, product, or service, get your audience’s attention (and support!) by telling a story visually and adding a bit of creativity to your PowerPoint slides. 

Images trigger empathy  which in turn can make your audience understand your pitch better. 

The more they understand your idea, the greater the likelihood of angel investors, venture capitalists, and potential customers supporting or advocating for you. 

Another added benefit is that  visuals can elicit emotions  and emotions play an important role in decision-making. 

Watch these 10 legendary pitch decks for visual inspiration.

4. Explain your business model clearly

When pitching to investors, imagine them asking, “what’s in it for me?”. 

After learning about how your idea can help solve a problem, they’re interested in how you’re going to advertise to your target market and generate revenue consistently. 

Johannes Larsson , CEO of  Financer.com  explains that being able to articulate their business model was what made them successful in getting business partners on board. 

“We were relatively unknown in the industry, so it took us quite a few tries before we signed our first deal. After that, however, things became much easier — not just because we were building up a name for ourselves but also because we improved our approach. We learned that being able to clearly explain our business model was the key to earning potential partners’ trust. Once we mastered that, we focused on providing proof of fruitful partnerships. It was obvious that this information was what our affiliates cared about, so we made sure to gather evidence of our success and present it in every pitch.”

5. Weave your passion or story with your pitch

Your business pitch doesn’t have to sound like you’re reading it straight from a script that someone else wrote for you. 

When appropriate, add a bit of your personal touch.  In short, humanize your pitch and slide deck. 

It will not only improve your relatability factor but also make you feel less nervous. After all, you’re talking about something that you’re passionate about. 

Take it from Debbie Chew, an SEO Specialist at  Dialpad .

“As part of my hiring process, I had to pitch a marketing campaign idea. I started brainstorming a list of potential ideas and their projected impact to decide which one to go with. While doing this, one idea kept coming back to me, and I realized I was most passionate about pitching a campaign related to video meetings. People now spend so much of their time in video meetings, but how much time? And how can we have better meetings? So I built my pitch around this concept and really enjoyed pitching my idea (which also helped me feel less nervous),” shares Chew.  If you can share a personal story or something you’re passionate about in your pitch — while also tying it back to your audience — they won’t forget it. And yes, I got the job!” 

6. Put the spotlight on benefits

Once you have your audience’s attention, circle back to how your product or service will address customer needs and benefit business partners. 

For  Carsten Schaefer  of  Trust.io , it boils down to being able to share the benefits of your product or service from the get-go. 

“When I first had to get funding for my product, I had to deliver a sales pitch in front of a board of investors. It didn’t succeed, and I learned a lot from it. “Investors want cold, hard facts and the benefits to the end-user. In the end, they want to see if it makes money for them or not. I’m glad I failed because I learned that for an effective sales pitch, you really need to put yourself in the shoes of someone thinking about profit and pure common sense from a business perspective.

7. Highlight why you’re different from the competition

Your business pitch is also an opportunity for you to explain what sets you apart from other businesses or organizations, and essentially explain your unique selling point. What makes your idea different? Why is your business model unique? 

It also helps to address relevant competition head-on in your pitch. For  Brogan Renshaw  of Firewire Digital, this tactic shows clients and investors that you’re an expert on what you are talking about, giving them confidence in your offering.

“I notice that this is a part of my business pitches that completely wins the client over because it answers their questions and concerns on the market position of competitors,” says Renshaw. 

8. Share the story behind your team

Investors and business partners are also curious about the people, employees, as well as the team behind your idea. When creating this presentation slide in your pitch deck, don’t forget to include information highlighting your team and each team member’s relevant skills. 

“Investors want to know whether the founders have worked together before, if your startup’s early hires have complementary skill sets, and whether you’ll be flexible, open-minded, and willing to embrace different perspectives, “  writes  Lauren Landry ,  associate director of marketing and communications for Harvard Business School Online.

9. Have an impressive one-pager

As its name implies, a one-pager is a one-page document outlining your business plan and mission. Think of it as a business brochure . With Piktochart’s online brochure maker , you can easily create one within minutes.

Imagine that an investor or client is too busy to listen to your pitch, you can simply email or hand out your one-pager; your entire business pitch in an easy-to-digest format.  

According to Greg Cullen , Sr. Account Executive at Dialpad, your one-pager should have these three components: 

• What is the business pain?
• How the solution you’re positioning can solve said business pain
• The value of the solution accompanied by the resulting positive impact by moving forward with the platform

“This one-pager condenses everything that is important succinctly into an easy-to-digest easy to digest format for everyone to read – and it ensures that all parties are on the same page. And most importantly, this can be used by the champion you’re working with to sell this internally, whether it’s to the CEO, procurement, etc. The better you make this one-pager, the better the result you’ll have,” recommends Cullen. 

Get funding, win clients, and gain support with Piktochart’s pitch deck creator 

While it may be nerve-wracking, particularly if it’s the first time that you’re creating a business pitch, use the expert tips above as your guideposts for a successful pitch. 

You’ll eventually find your very own unique style and approach to business pitching as you do it more frequently.

If you need help creating any type of business or personal pitch deck, create your pitch deck quickly with Piktochart’s pitch deck creator. The first step is to get your free Piktochart account .

Want additional insight on how to better prepare and deliver a business pitch that you’ll be presenting online? Go to our guide to stress-free, engaging Zoom presentations .

We’re rooting for you and your business!

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Ace the Presentation

13 Ways to Effectively Deliver an Awesome Pitch Presentation

So you just started a new business and in need of customers, or you have been nursing particular idea for a while now and just like every newbie starting out in the business world, don’t have the right capital or people to partner with you to bring this idea to fruition. This, of course, can pose a real challenge for a lot of persons in this position.

The irony of the situation though is, most of the time, we are in closer proximity to our biggest future partners than we might think, and because we are ill-prepared to pitch our business and ideas to a potential investor when the opportunity arises, we miss out on the opportunity altogether. Hence, why it is critical to learn how to deliver a great pitch presentation.

Knowing how to pitch a business or an idea is no longer an option in the 21st century, in fact it is almost critical to survival in a fast, noisy and ruthless market space filled to the brim with competitors seizing up those opportunities you failed to capitalize on. 

13 Ways to Effectively Deliver a Great Pitch Presentation

1. always be prepared.

Before setting out to make a pitch presentation, preparation is always key! We couldn’t stress that enough. Expend a great amount of time and energy to get your facts and figures before the presentation day.

Your level of preparation is going to be the determinant factor on how well or not your idea will fly before a panel of investors. And in the wise words of business magnate and investor Mark Cuban , “ Do the work. Out-work. Out-think. Out-sell your expectations. There are no shortcuts.”

2. Appearance

Your appearance on that day is also very important. Your aim should be to leave a good impression with the investors. Try your best to appear sharp and look the part. And by looking the part, I mean taking into cognizance certain key details that would help you come up with the right outfit.

First off, you need the right colors and dresses that suit your business brand or idea for example when pitching a mobile food truck business, a chef’s attire should come into play to lay an undertone for the theme of your pitch presentation.

The logo of the business should also be inscribed in full glare and should be bright and attractive to anyone who sees it. Putting on a suit to this type of presentation shouldn’t be the best option. Save it the suit and tie for more a corporate pitch presentation.

3. Know Who You Are Pitching To

It is very important that you know who you are pitching your business or idea to. Make it a point of duty to do some background check on the panel of investors. Study their biographies, check on their track records, go as far as getting their social media accounts and follow them to keep tabs on their lives, so you can get as much information as you can about them. These information can then help you tailor your pitch towards each investor’s taste and interests.

4. Show Expertise And Ambition

One way to really stand out in your presentations is to show just how knowledgeable you are in the business world. You need to shine as a business-savvy intellect who knows how to roll his sleeve and get dirty in the real world. Above all else, that is what a potential investor wants to see — a hungry entrepreneur who is ambitious and knows his onion, and is willing to go to any length (positively of course) to achieving his vision of conquering any market space.

Let them see what they stand to loose if they choose not to join forces and build a partnership with you, and watch how they all eat from your palm when all goes well.

5. Practicing Your Pitch

One way to completely nail it at any given pitch presentation, is to have months or even years of practice doing the same thing to customers at your small business, such that when it is eventually time to take the business to the next level, you are so on-the-arm with it that it is almost as easy as taking a walk in the park.

Now you must understand that this takes a deliberate effort on your part before this becomes a habit. Make hauling your products as fun and natural to you when with your customers.

Watch yourself to be in sync with the script you have written about your business that it almost becomes an anthem when you reel it out to your customers. Come day of big presentations, and it will be just another day at the office.

6. Avoid Unnecessary Information

The trick is to maximize time by being as brief and precise with your presentation. Avoid unnecessary details that serve no purpose to the pitching process other than sentiments. 

Mind you, you are dealing an elite class of intellectuals and industry-smarts, whose intelligence you do not want to be messing with. Always keep it brief and straight to the point, but not to short that it strips away the message altogether.

Say only the most important things first before adding any extra information if time permits. Speak with precision and with a target in mind, and the panel will come along.

7. Be Visual With Your Pitch Presentation

The truth of the matter is visual illustrations always make the most out of any pitching presentation.

Before stepping on stage to make a pitch, have some PowerPoint presentations prepared beforehand to highlight some key information that you might want to show the panel. This could be pictures or short videos of your business place, a product, the customer turns out and such forth. It could also be some statistics about the market or industry you are in.

Suffice to say, images convey information faster than a thousand words! So make great use of them at every given opportunity.  

8. Learn To Negotiate

When preparing your pitch presentation, it is best to always come up with a strategy for negotiation. This can be tricky, but when done with the right facts and figures straightened out beforehand, one can become pretty confident with the numbers they project when asked how much they needed to invest in their business.

The truth of the matter is that a lot of people fail in this part of their pitch presentation for lack of long term goals and a plan to achieving them, so when they are suddenly tasked with a game of numbers, they are held tongue-to-chin and often times mumble through indecisive outcomes which end up being the beginning of their doom.

You should always know your product and service like the tip of your fingers and just what size of the market you occupy in the present and precise estimations of any plans for future expansions. These are the facts and figures that will be the deciding factor for any potential investment.

9. Highlight Your Achievement So Far

One way to show you are an expert in what you do is by telling the panel what you have been able to achieve so far on the small scale you are. This is actually the only time in the pitch presentation that you get to brag a little, so to speak, about what you have accomplished in your small space and limited resources. This will go far in showing how resourceful you are as an entrepreneur.

Your achievements should underscore details as customer and patronage level, the customer statistics like age, gender, race as well as customer feedback. All these at the long run are one of the deciding factors for an investor before he or she chooses to make an investment.

10. Show Confidence

Being a little bit anxious is only natural when you have to make a pitch presentation to an elite panel of investors who are paying close attention to your every move and watching out for the “horse crap” you just might be led to drop.

This might give you some goosebumpy feeling about not wanting to make a mess of yourself and as such you tend to second guess your every strategy for perfection. Well doing this at an extreme can be very counter-productive and you just might fall off your elements if you let your nervousness get the better part of you.

Related Article: How to become Confident Speaker?

Know yourself and your worth and work on that basis. After a while of laying your point, you will begin to ease up and the rest stuff will be on auto-pilot.

Also, don’t flatter yourself by trying to over-impress with your pitching presentation. The truth is, no one cares. Your type comes a dimes a dozen, so it is your responsibility show them only what you bring to table through proven facts and not gimmicks. These are smart influential people so there is really nothing they haven’t already seen.

11. Tell A Short But Great Story

Great stories are the fluff that gives your pitch presentation street credibility. Don’t shy away from throwing in a few good ones along the way preferably as a concluding part of your presentation.

You can tell a brief story about a great service experience you had with a customer. This story could be accounts of real events or could just be something you experienced or someone shared with you. No matter the case, it doesn’t matter, because no one will care to investigate. The most important thing is to keep it as organic, brief and interesting to the listener, and at most, try to elicit some emotion with a panel of investors who might just love it details and care after all.

Related Article: Storytelling: Tips to help You Master the Art

12. Know Your Competition

In this part of the pitch presentation, you need to focus all of your energy and confidence into explaining to the listener that you know your competition.

You should also explain in concrete details how you intend to create a space for yourself in the market space. What size of the market do you occupy? What are your marketing plans? What campaigns have you put in the place to achieving them? Do you already have a marketing team to help push this agenda?. Give them current stats in the market to validate your knowledge base of the industry which you are in.

13. Showcase Your Product

What is the need for a pitch presentation without the display of the actual product in question? When making a product pitch, always have an actual working prototype of the product in question.

Give the panel of investors a real feel of the experience by showcasing the working features and components of the product.

Show them how it is used and just what quality and special attributes make the product stand out from probably any other related product already in the market. This is why user-experience is so key to every product.

The whole display should be very smooth and power for everyone to immediately buy into the idea, otherwise it is a bye-bye from the team.

From all we have seen above, it has become quite clear that delivering a great pitch presentation can be very easy especially if done with the right persuasion and mastery at the art of making a lasting impression.

People put up good pitching performances almost every day so much that simply having a “good pitch presentation” doesn’t just cut it for a lot of investors and industry professionals who are looking for the next big thing to put their money into.

Putting up a solid pitch presentation enough to draw the coveted attention of an influential personality requires stealth and the right skills and all that has been explained above, it should no longer be difficult to pull off a stellar performance when the opportunity presents itself. Good Luck!

This is one of our posts on the types of speech series, should you be interested in learning about other types of speeches, please click on of the links below when you are done reading this article.

Types of Speech Series

Part I. 8 Persuasive Speech Techniques & Topics

Part II . 9 Tips for Writing and Amazing Informative Speech and 120+ Topic Ideas

Part III. 5 Quick Tips on how to Give an Effective Motivational Speech

Part IV. 15 Demonstration Speech Ideas and Techniques

Part V. How to Give an Effective Special Occasion Speech?

Part VI. 6 Key Tips for a Memorable Entertaining Speech + Topics and Ideas

Part VII. Explanatory Speech: 7 Key Tips to Help You Deliver an Effective Speech

Part VIII. 5-Step Strategy for an Effective Debate and Speech Delivery

Part IX. 7 Oratory Secrets: How to Deliver Effective Oratorical Speeches

Part X. Public Speaking Contests: 7 Ways to Nail at Forensic Speech Competitions

Part XI. 80+ Impromptu Speech Topics & 7 Ways to Nail One

Part XII. 13 Ways to Effectively Deliver Pitching Presentations

Part XIII. Farewell Speech – An 8-step guide to help you deliver a Memorable one

Part XIV. Eulogy Guide: How to Give a Heartfelt Funeral Speech (with 4 Eulogy examples)

REFERENCES & FURTHER READING

https://www.inc.com/jeff-haden/how-to-pitch-18-steps-to-create-and-deliver-a-winn.html

https://articles.bplans.com/9-things-that-take-a-pitch-from-good-to-great/

https://www.forbes.com/sites/carminegallo/2014/09/12/5-presentation-tips-for-pitching-richard-branson/

https://slidebean.com/blog/startups-what-is-a-pitch-deck-presentation

https://www.huffpost.com/entry/3-investor-pitches-every_b_7662034

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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• Seed and Series A pitch decks
• Series B pitch decks
• Late-stage funding rounds

See the presentations that hot healthcare startups used to raise millions from top VCs

• Startups have raised billions on the promise of disrupting healthcare.
• To win over investors, startups often present their businesses through a slide deck.
• Here are the presentations obtained by Insider that healthcare startups have used to raise millions.

In the past few years, investors have bet billions on healthcare startups looking to disrupt the industry. 

In 2022, that activity cooled off as the market stumbled and companies postponed their public debuts. The slowdown has persisted into 2023, with funding set to fall to the lowest level since 2019, according to Rock Health .

Winning over investors can be a long process, and it often involves a slide deck that lays out what the startup does, and where the company is heading. 

Insider rounded up all the presentations we've published that healthcare startups have used to raise cash from investors. 

Early on, startups sell investors on often newly tested ideas

When startup founders pitch investors ahead of a seed or Series A round, they haven't gotten far off the ground. 

Presentations can be helpful at laying out the how they plan to take on a particular business.

For instance, a dad used this presentation to raise millions to give kids with ADHD and autism the same kind of therapy that helped his son.

And check out the 13-slide presentation heart-health startup Miga Health used to raise $12 million in seed funding . 

Others can use the presentations to share their new approaches. Here's the presentation the former Louisiana health chief used to raise $15 million for her approach to providing care for families at home .

They can also show how a startup might stand out in a competitive field.  Here's the 12-slide presentation Angle Health, a health-insurance startup, used to land $58 million after its public competitors tumbled . 

And Brightside used this presentation to break through a crowded field of mental health startups and convince VCs to invest $24 million.

In 2023, some startups have raised fresh early-stage funds to back different approaches they're trying. For instance, Inato used this 16-slide presentation to raise $20 million after ditching its old product to solve a $50 billion problem for Big Pharma . 

You can see more presentations below.

See the 10-slide presentation a startup used to land $8 million from General Catalyst to speed up medical research with AI

See the 11-slide presentation a startup used to raise $7 million to help patients find new treatments using AI

See the 10-slide presentation a startup used to raise seed funding for a new approach to obesity treatment

See the 17-slide presentation an AI startup used to raise $15 million to improve post-hospital care

See the presentation a digital-health startup used to raise $30 million to bring mental-health care to college students

See the pitch deck a neurosurgeon used to raise $45 million for a new approach to back pain

See the 19-slide presentation that got General Catalyst to back a startup tackling a $25 billion problem for hospitals

Here's the 15-slide presentation Twentyeight Health used to raise $8.3 million to give Medicaid patients better reproductive healthcare

See the 16-slide presentation a startup used to sell investors on a new approach to solving a $50 billion problem for Big Pharma

See the presentation that got General Catalyst to bet $5 million on Disclo, a startup helping people with disabilities get accommodations at work

See the 14-slide pitch deck Labviva used to raise $20 million to overhaul a crucial but overlooked task for Big Pharma

See the 14-slide presentation StationMD used to raise $3.2 million for its approach to providing care online to people with disabilities

See the presentation that convinced Gwyneth Paltrow and NEA to back digital menopause-care startup Evernow

See the 11-slide presentation that convinced General Catalyst to back a startup building a better system to help insurers track their doctors

See the 15-slide presentation a former Googler used to raise $9 million for his new approach to home care

Here's the 17-slide presentation Circles used to raise $16.5 million for group counseling

Here is the 23-slide presentation a former Marie Claire editor-in-chief used to get millennial men to invest in a startup that treats menopause symptoms

Here is the 29-slide presentation a former Cigna executive used to raise $40 million to improve how lower-income older adults receive healthcare

See the 14-slide presentation a members-only concierge emergency-care startup used to raise $30 million in Series A funding

Related stories

Here is the 12-slide presentation that convinced health-tech juggernauts like Anne Wojcicki and Elad Gil to back a public-health-data analytics startup

See the 16-slide presentation a former Uber exec used to raise $25 million to tackle the growing in-home care market

See the 24-slide presentation the Mint founder used to sell investors and hospitals on his new emergency-room management startup

See the presentation a serial entrepreneur used to raise $20 million from Bessemer and Founders Fund for his solution for Americans living with chronic pain

See the presentation a startup used to raise $3.7 million for an entirely new approach to helping millennials plan for their deaths

By Series B, startups are looking for a chance to grow big

By their Series B rounds, startups are raising higher sums at higher valuations. They're often still early into their existence and are looking for ways to get big. 

Health-data startup Carta Healthcare raised $25 million as it navigates a path to profitability. 

And Devoted Health raised $300 million at a $1.8 billion valuation in 2018 before it had signed on any customers. 

Women's healthcare startup Tia used this 30-slide presentation in 2021 to raise $100 million one year after losing all its revenue 'overnight' because of COVID-19. Tia planned to use the funding to expand its in-person clinics in new locations. 

And even amid the 2022 market downturn, Folx Health raised raise $30 million to provide more telehealth options for LGBTQ+ patients with this 17-slide presentation . 

Tomorrow Health, a home-care startup, used this 12-slide presentation to raise $60 million in Series B funding . It's backed by investors including Andreessen Horowitz. 

Meanwhile tech startup Stellar Health raised $60 million from General Atlantic with this presentation with its approach of rewarding doctors for providing better care. 

See the pitch deck Zus Health used to convince top VCs like Andreessen Horowitz, F-Prime, and Maverick to back its solution for healthcare's $140 billion data-sharing problem

See the 29-slide pitch deck that a digital health startup used to raise $24 million entirely from its hospital customers

See the 15-slide presentation Hint Health used to sell its vision of cutting insurance companies out of primary care

See the 17-slide presentation that convinced Livongo's Glen Tullman to invest in a dermatology startup

Here is the 12-slide presentation two academics used to sell investors on their virtual cognitive-testing startup

Alphabet's VC arm just sank $140 million into a startup that wants to unseat dialysis giants like DaVita. We got the pitch deck that convinced CapitalG to back Strive Health.

Late-stage rounds can give startups the fuel to scale or gear up for a public debut

The presentations used to secure later rounds of funding can be used to show investors how far the startup's come, and what's ahead.

Often, the investors start to look different as well, and startups can find themselves pitching asset managers or industry incumbents, like health insurers. 

For instance, Tiger Global and Blackstone backed decentralized trials startup Medable in its Series D .

Tiger Global — alongside health insurer Humana — also backed the at-home healthcare startup Dispatch Health in its Series D . 

And hot mental-health startup NOCD won over investors including Cigna Ventures in January with this presentation .

The later-stage rounds can signal that a company is on the verge of making a major change. In 2023, 98point6 sold its virtual-care service and raised $30.7 million for its pivot to selling software using this pitch deck . 

Meanwhile, Omada Health used this presentation to raise $192 million as it gears up for an IPO . Digital health startup Tebra similarly used this 23-slide presentation to raise $72 million as it prepares to go public . 

Insurer Centene has backed some later-stage rounds, including Hazel Health's Series C and Vida Health's $110 million round. The upstart shared the presentation that helped it raise the funds toward a new vision for the hardest kind of healthcare.

The presentations at this stage can help land startups like Aledade high valuations. Aledade raised $100 million in a round that valued the company at $2.1 billion .

Sometimes, if the founder is well-known, companies might even get unsolicited funding. This happened to Glen Tullman's new startup Transcarent, which raised a $200 million Series C round that valued the company at $1.62 billion.

Here's the 12-slide presentation that convinced Oak HC/FT and Tiger to bet on a virtual-reality startup to train surgeons

See the 13-slide presentation that convinced Oak HC/FT and NEA to bet on a hot primary-care startup

Here's the 11-slide presentation digital-health startup Podimetrics used to land $45 million for its remote-monitoring tech

See the 14-slide presentation that convinced ICONIQ and Sequoia to lead a $140 million investment in a startup focused on treating metabolic conditions

This pitch deck helped telehealth startup Heal raise $100 million and win a major partnership with healthcare giant Humana. Here's how the deal came to be.

Watch: The CEO of one of the largest health insurers in the US explains the problem with healthcare in America

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