comparative analysis between zomato and swiggy research paper

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POPULARITY OF ONLINE FOOD ORDERING AND DELIVERY SERVICES-A COMPARATIVE STUDY BETWEEN ZOMATO, SWIGGY AND UBER EATS IN LUDHIANA

2019, International Journal of Management, Technology And Engineering

Developments in technology and reliance on internet has pitched a new pathway for marketing through mobile applications. According to worldwidewebsize.com the internet holds 15-50 billion active websites. These websites and applications have outdated many traditional ways of marketing and selling products. A combination of marketing intelligence and technology has reached to the development of mobile applications which use internet as a medium to advertise products as well as services. Customers as well as business houses now a days have a contemporary perception of products and services available in the market. Marketing strategies are based on online marketing which suits demands of today's customers. Keeping in view the online services this paper aims to study the perception of customers ordering food through online food delivery apps viz. Zomato, Swiggy and Uber eats in Ludhiana. The research is focused on the people who already use above mentioned food delivery apps. A survey was conducted for purposeful analysis to study various attributes of all three applications to conclude that which amongst the three applications is having the best overall satisfaction with customers of online food ordering customers in Ludhiana.

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