rv park and campground business plan

RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their RV Parks.

Below is a template to help you create each section of your RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RVers looking for the best RV park in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RVers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

• Full-hookup service (electricity, water, sewer, WiFi)
• Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
• Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
• Swimming pool
• Children’s playground
• Campground and picnic area
• Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract new customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
• Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
• Custer’s Best RV Park offers the best pricing around. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park business. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

• Purchase of the land: $90,000
• Build-out of the RV Park, campground, store, and clubhouse:  $100,000
• Three months of overhead expenses (payroll, utilities): $110,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

• Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
• Has a land contract in place to purchase the property from the current owner.
• Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
• Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

• Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Parks industry is an estimated $6.2B market. Camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are  over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. RV Parks and Campground industry demand drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park operators are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer profiles:

• In-state campers/vacationers looking for a place to stay near Custer State Park.
• Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
• RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
• Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other companies with similar business profiles. A description of each competitor company is below.

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, a picnic area and campground, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.

SD RV Park is an Custer-based RV park that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
• Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
• Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new park and help spread the word of Custer’s Best RV Park.

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing efforts including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

• Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
• Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
• Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
• Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

• Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of occupied rentals per day: 10
• Average fees per month: $40,000
• Average expenses per year: $330,000

Financial Projections

Income statement, balance sheet, cash flow statement, rv park business plan faqs, what is an rv park business plan.

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your RV park business plan using our RV Park Business Plan Template here .

What are the Main Types of RV Parks?

There are a number of different kinds of trucking companies, some examples include: Traditional RV Parks and Glamping Resorts.

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.

What are the Steps To Start a RV Park Business?

Starting a RV park business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A RV Park Business Plan - The first step in starting a business is to create a detailed RV park business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your RV park business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your RV park business is in compliance with local laws.

3. Register Your RV Park Business - Once you have chosen a legal structure, the next step is to register your RV park business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your RV park business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary RV Park Equipment & Supplies - In order to start your RV park business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your RV park business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful RV park  business:

• How to Start an RV Park Business

Where can I get an RV Park Business Plan PDF?

You can download our free RV Park business plan template PDF here . This is an RV Park business plan template you can use in PDF format.

We earn commissions if you shop through the links below.  Read more

Back to All Business Ideas

How to Start an RV Park

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on May 23, 2024

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Recreational vehicles are a popular means of travel in the U.S. and are a less expensive option than vacationing in hotels. In fact, more the 11 million households in the U.S. own an RV, and people rent RVs as well, making the campground and RV park worth nearly $9 billion. 

If you have a love of RVing, you could start your own RV park and get in on that industry.

But first, you’ll need some business know-how. Luckily, this step-by-step guide details all the business insights you need to start a successful RV park.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Work in the great outdoors
• Give people a comfortable place to rest and have fun
• Market is rebounding after the pandemic
• Requires a large investment
• Have to find suitable land

RV park industry trends

Industry size and growth.

• Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
• Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
• Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

• Many RV parks have become communities with many amenities and activities.
• RV parks are getting so busy that people have to book them far in advance.
• Current fuel prices are keeping some RVers from going on the road.
• Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

• Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
• Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

• Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
• Average level of education – The average campground manager has a bachelor’s degree.
• Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

• Funding the startup costs
• Finding suitable land

Related Business Ideas

How to Start a Campground

How to Start a Bike Shop

How to Start an RV Rental Business

Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

• Make a list of RV parks that offer similar services. 
• Review your competitors’ services– their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

• Demand Analysis: Research local tourism and RV traffic patterns.
• Accessibility: Near major roads with clear entry/exit points.
• Size & Topography: Ample space, level ground, and scenic views.
• Utilities: Access to water, sewage, electricity, and WiFi.
• Local Regulations: Confirm zoning and permits for RV park use.
• Environmental Factors: Check flood plains, soil quality, and protected habitats.
• Safety: Proximity to emergency services and low crime.
• Nearby Attractions: Close to landmarks, parks, or entertainment.
• Development Potential: Ensure no nearby projects will negatively impact the park.
• Cost: Balance land price with budget and ongoing costs.
• Community Engagement: Gauge local receptiveness and potential partnerships.

Step 3: Brainstorm an RV Park Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “RV park” or “RV campground”, boosts SEO
• Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
• Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
• Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
• Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
• Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
• Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
• Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
• Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
• Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
• Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
• Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
• Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
• Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
• Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
• Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
• Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
• Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
• Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

• Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
• Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
• Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

• Park Attendants – check ins, customer service
• Maintenance Workers – maintain sites and common areas
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

• RV Park Business FAQs

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an RV Park Name
• Create an RV Park Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for RV Park Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an RV Park - Start Making Money!

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Sample RV Park Business Plan

Writing a business plan is a crucial step in starting an RV park. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring RV park owners, having access to a sample RV park business plan can be especially helpful in providing direction and gaining insight into how to draft their own RV park business plan.

Download our Ultimate RV Park Business Plan Template

Having a thorough business plan in place is critical for any successful RV park venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An RV park business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The RV park business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your RV park as Growthink’s Ultimate RV Park Business Plan Template , but it can help you write an RV park business plan of your own.

RV Park Business Plan Example – Wanderlust Wheels Park

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At Wanderlust Wheels Park, located in the vibrant and picturesque Aurora, CO, we are dedicated to providing an exceptional RV park experience that stands out in the market. Our park offers state-of-the-art amenities including high-speed Wi-Fi, spacious pitches, and enhanced power hookups, catering to all RV sizes and needs. Our commitment extends beyond mere accommodations; we strive to create a holistic experience through a range of recreational activities and events that promote a vibrant community atmosphere. Furthermore, our emphasis on sustainability and eco-friendly practices not only enriches our guests’ stay but also protects the natural beauty of our surroundings, ensuring a memorable and fulfilling travel experience for every visitor.

Our success is rooted in our unparalleled RV site accommodations, array of recreational activities, and our commitment to a vibrant community atmosphere. We pride ourselves on our eco-friendly approach and exceptional customer service, which together position us as the premier choice for RV enthusiasts. Our accomplishments to date include building a loyal customer base, establishing a strong online presence, and receiving positive feedback for our sustainability efforts, all of which are testament to our dedication to excellence in the RV park industry.

The RV park and campground industry has seen significant growth, driven by the increasing popularity of RV travel among diverse demographics seeking affordable and flexible travel options. With a trend towards outdoor and nature-based vacations, the demand for quality RV accommodations has risen, highlighting the importance of amenities and unique experiences in attracting customers. The industry’s expansion is further supported by technological advancements that enhance the booking process and guest experience, signalling a promising future for well-positioned parks like Wanderlust Wheels Park.

Our target customers comprise a diverse group of RV enthusiasts, including families seeking outdoor vacations, retirees embracing the RV lifestyle, and remote workers looking for scenic workspaces. This demographic values quality accommodations, a sense of community, and recreational activities that enhance their travel experience. Understanding our customers’ needs has enabled us to tailor our amenities and services, ensuring we offer a compelling and memorable stay that meets the expectations of today’s modern traveler.

Our top competitors include other RV parks in and around Aurora, CO, which vary in size and the range of amenities offered. However, Wanderlust Wheels Park distinguishes itself through our state-of-the-art utilities, commitment to sustainability, and a wide array of on-site recreational activities and events that foster a sense of community among our guests. These competitive advantages enable us to provide a unique and enriching experience that elevates us above our competition.

Our marketing strategy is centered around highlighting our advanced facilities, diverse recreational activities, and eco-friendly practices. We offer competitive pricing to ensure affordability while maintaining high-quality services. Promotions will be conducted through various channels including social media, local tourism boards, and partnerships with RV associations to reach a wider audience. Seasonal discounts and loyalty programs will be implemented to encourage repeat visits and attract new customers. Our comprehensive promotional plan aims to establish Wanderlust Wheels Park as a top choice for RV travelers seeking an exceptional stay.

Our operational focus includes efficient check-in/check-out processes, accurate reservation handling, and maintaining high standards of cleanliness and facility maintenance. Exceptional customer service and security monitoring are paramount, alongside continuous marketing efforts and financial management. We prioritize staff coordination and emergency preparedness to ensure guest safety and satisfaction. Key milestones include expanding our facilities, enhancing our range of activities, and implementing innovative technologies to streamline operations and improve the guest experience.

Our management team comprises experienced professionals with a passion for the RV lifestyle and a deep understanding of the hospitality industry. Their diverse skills in operations management, marketing, customer service, and environmental sustainability drive the vision and success of Wanderlust Wheels Park, ensuring we remain at the forefront of the RV park industry.

Welcome to Wanderlust Wheels Park, a newly established RV Park nestled in the heart of Aurora, CO. As a local business, we understand the unique needs and preferences of our community, especially noting the absence of high-quality RV parks in the area. Our mission is to fill this gap by providing an exceptional service that caters to the adventurous spirit of RV enthusiasts looking for their next destination.

At Wanderlust Wheels Park, our offerings are designed to ensure that every guest has a memorable stay. Our RV Site Accommodations are top-notch, providing spacious and well-maintained spots for your recreational vehicle. We pride ourselves on our comprehensive Facilities and Amenities, which are designed to cater to all your needs, from basic utilities to luxury conveniences. Our Utility Services ensure that your stay is comfortable and hassle-free, with reliable access to water, electricity, and sewage. For those looking to make the most of their stay, we offer a variety of Recreational Activities that promise fun and adventure. Moreover, our hassle-free Reservation and Check-In Services make planning your stay with us a breeze, allowing you to focus on enjoying your time away.

Located in the vibrant city of Aurora, CO, Wanderlust Wheels Park is ideally positioned to serve both locals and visitors looking for an exceptional RV park experience in the area. Our strategic location not only offers convenient access but also serves as a perfect base to explore the beauty and attractions that Aurora has to offer.

Our confidence in the success of Wanderlust Wheels Park is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful RV park, ensuring that we understand the industry and our customers’ needs intimately. Additionally, we believe that our superior RV site accommodations and the breadth of recreational activities we offer set us apart from the competition, promising an unparalleled experience for our guests.

Since our founding on January 6, 2024, Wanderlust Wheels Park has achieved significant milestones as a Limited Liability Company. Our accomplishments to date include the creation of a distinctive logo that captures the essence of our brand, the careful development of our company name that resonates with our target audience, and securing a prime location that meets our strategic and operational needs. These achievements lay a solid foundation for our future success and growth.

The RV Park industry in the United States is a thriving market, with over 18,000 RV parks and campgrounds across the country. The industry generates billions of dollars in revenue each year, making it a significant player in the tourism and hospitality sector.

Market research projects a steady growth in the RV Park industry in the coming years, driven by the increasing popularity of RV travel among Americans. The industry is expected to expand as more people opt for RV vacations as a safe and convenient way to explore the country.

Recent trends in the RV Park industry, such as the rise of glamping and eco-friendly camping options, bode well for Wanderlust Wheels Park in Aurora, CO. By offering unique and sustainable amenities to customers, the park can tap into the growing demand for experiential and environmentally conscious travel experiences.

Below is a description of our target customers and their core needs.

Target Customers

Wanderlust Wheels Park will target a diverse range of customers, with a significant focus on local residents. These individuals are looking for convenient, nearby escapes that allow them to enjoy the outdoors without the need to travel far from home. The park will tailor its services and amenities to meet the needs of these local adventurers, ensuring they have access to a peaceful, well-equipped site for their RVs, further enhancing their leisure and relaxation experiences.

In addition to local residents, Wanderlust Wheels Park will also cater to tourists and travelers passing through Aurora, CO. These customers are often on the lookout for comfortable and reliable places to park their RVs as they explore the region. The park is positioned to offer them a memorable stay with its unique attractions and services, making it an ideal stopover or base for exploring the local sights and sounds.

Another important customer segment includes retirees who are increasingly embracing the RV lifestyle for its freedom and flexibility. Wanderlust Wheels Park will offer them a welcoming community and a variety of amenities designed to cater to their specific needs and preferences. This approach will ensure that the park is not just a place to stay but a destination where they can enjoy a vibrant and fulfilling lifestyle.

Customer Needs

Wanderlust Wheels Park meets the growing demand for high-quality RV site accommodations, ensuring that residents have access to well-maintained spaces that cater to their needs for comfort and security. Customers can expect spacious lots, reliable utility hookups, and premium amenities, all designed to enhance their living experience. The park’s emphasis on quality extends to every aspect of its accommodations, making it a preferred destination for RV enthusiasts.

In addition to superior accommodations, Wanderlust Wheels Park provides a variety of fun recreational activities, catering to the diverse interests of its residents. From outdoor adventures to leisurely pastimes, customers have ample opportunities to engage in their favorite hobbies and discover new ones. This focus on delivering a comprehensive lifestyle experience ensures that residents not only have a place to stay but a community to be part of.

Understanding the importance of convenience, Wanderlust Wheels Park also offers easy access to local attractions, shopping, and dining options in Aurora. Residents can enjoy the balance of tranquil park living with the benefit of urban amenities close at hand. This blend of accessibility, coupled with the park’s recreational offerings, fulfills a crucial need for those seeking a harmonious lifestyle that combines the freedom of the open road with the comforts of home.

Wanderlust Wheels Park’s competitors include the following companies:

Prospect RV Park offers a range of services tailored for RV owners and travelers looking for a place to stay with their vehicles. They provide amenities such as electric hookups, water supply, and sewage disposal, aiming to cater to the needs of short-term and long-term visitors. Their prices vary depending on the length of stay and the specific services used, but they generally position themselves as an affordable option in the market. Prospect RV Park operates in Wheat Ridge, Colorado, serving customers primarily from the Denver metropolitan area and those traveling through the region. Their key strengths include a convenient location near major highways and attractions, and a reputation for clean, well-maintained facilities. However, their limited size and the absence of luxury amenities could be viewed as weaknesses compared to larger, more upscale competitors.

Flying Saucer RV Park is known for its unique theme and family-friendly environment, offering services that include full-service RV slots, picnic areas, and free Wi-Fi. They also have a playground and a dog park, making them an attractive option for families and pet owners. Pricing at Flying Saucer RV Park is competitive, aiming to offer value through a combination of location, amenities, and service quality. Located in Englewood, Colorado, they draw customers from both the local area and travelers visiting the Denver region. A key strength is their distinctive, inviting atmosphere which sets them apart from more conventional RV parks. However, their thematic focus might not appeal to all potential customers, and their location, while scenic, is slightly more removed from major tourist attractions, which could be considered a weakness.

Delux RV & Motel expands the traditional RV park model by offering both RV parking spaces and motel rooms, catering to a broader range of travelers. Their services for RV owners include hookups for electricity, water, and sewage, along with access to laundry facilities and a convenience store. Motel guests can expect comfortable, well-equipped rooms at competitive prices. This dual offering allows them to attract a diverse customer base, from RV enthusiasts to road travelers seeking overnight accommodations. Delux RV & Motel is situated in a convenient location that provides easy access to both the city of Denver and the natural attractions of Colorado. The combination of RV and motel accommodations is a significant strength, offering flexibility and convenience to travelers. However, managing the dual aspects of the business could stretch resources and potentially compromise the quality of service, posing a weakness.

Competitive Advantages

At Wanderlust Wheels Park, we take pride in offering unparalleled RV site accommodations that set us apart from the competition. Our park is meticulously designed to cater to the diverse needs of the modern traveler, ensuring each site is equipped with state-of-the-art utilities and amenities. This includes high-speed Wi-Fi for those who wish to stay connected, spacious pitches to accommodate RVs of all sizes, and enhanced power hookups to ensure a seamless stay. Beyond mere accommodations, we understand the importance of a holistic experience, which is why our park is nestled in a tranquil yet accessible location, providing a perfect blend of convenience and serenity to our guests.

Recreational activities at Wanderlust Wheels Park are second to none, offering our guests an array of options to enrich their stay. From guided outdoor adventures that explore the breathtaking landscapes of Aurora, CO, to on-site facilities designed for relaxation and entertainment, there is something for everyone. Our commitment to providing a vibrant community atmosphere is evident in our carefully curated events and activities that encourage social interaction and the forging of lasting memories. Additionally, our dedication to sustainability and eco-friendly practices not only enhances the guest experience but also ensures we do our part in preserving the natural beauty of our surroundings for future generations. These competitive advantages, coupled with our exceptional customer service, position Wanderlust Wheels Park as the premier choice for RV enthusiasts seeking a memorable and fulfilling travel experience.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

Wanderlust Wheels Park offers a comprehensive range of products and services designed to cater to the needs of the modern traveler with a penchant for adventure and comfort. From premium RV site accommodations to a plethora of recreational activities, this RV park ensures a memorable and comfortable stay for all its guests.

At the heart of its offerings are the RV Site Accommodations. Guests can expect spacious and well-maintained sites equipped with all the necessary hookups for water, electricity, and sewage. The average selling price for these accommodations is around $50 per night, although rates may vary depending on the season and the specific site amenities included.

In addition to the basic RV accommodations, Wanderlust Wheels Park takes pride in its top-notch Facilities and Amenities. This includes clean and modern restrooms and showers, laundry facilities, and a convenience store stocked with essentials and local delicacies. The use of these facilities is included in the site fee, ensuring guests have a comfortable and hassle-free stay.

Utility Services at Wanderlust Wheels Park are comprehensive, ensuring that guests have everything they need right at their fingertips. This includes high-speed WiFi, cable TV hookups, and 24-hour security. The cost for these utilities is also included in the RV site fee, allowing guests to enjoy a seamless experience without worrying about additional charges.

For those looking to add a bit of fun and excitement to their stay, the park offers a variety of Recreational Activities. From hiking and biking trails to fishing and bird watching spots, there’s something for everyone. The park also features a playground and a picnic area, perfect for families. Participation in most of these activities comes at no extra cost, though some specialized tours or equipment rentals may incur a nominal fee.

Understanding the importance of a smooth arrival and departure process, Wanderlust Wheels Park provides efficient Reservation and Check-In Services. Guests can book their stay online through an easy-to-use platform, with average site fees clearly listed. A dedicated team is also available to assist with check-in, ensuring that guests can start enjoying their vacation as soon as they arrive. While the reservation service is complimentary, guests are encouraged to book in advance to secure their preferred site.

Wanderlust Wheels Park aims to blend the thrill of outdoor adventure with the comforts of modern amenities, offering a unique and fulfilling experience for travelers in Aurora, CO. With competitive pricing and a focus on quality service, it stands as a premier choice for RV enthusiasts and nature lovers alike.

Promotions Plan

Wanderlust Wheels Park employs a diverse range of promotional methods to attract customers, with a strong emphasis on online marketing to ensure a wide-reaching impact. Understanding the power of digital presence, Wanderlust Wheels Park will leverage social media platforms such as Instagram, Facebook, and Twitter to engage with potential visitors. By posting captivating images and videos of the park, alongside customer testimonials and special offers, the park aims to create a vibrant online community.

In addition to social media, Wanderlust Wheels Park will also utilize search engine optimization (SEO) strategies to increase visibility on search engine results pages. This includes optimizing website content with relevant keywords related to RV parks in Aurora, CO, and providing valuable content like travel tips and destination guides that will attract potential visitors to the website. Email marketing campaigns will also play a crucial role, sending out newsletters with updates, promotions, and personalized offers to subscribers, thereby encouraging repeat visits and fostering a sense of community among RV enthusiasts.

Beyond online marketing, Wanderlust Wheels Park will engage in local partnerships and sponsorships to establish a strong local presence. Collaborating with local businesses and tourism boards will help the park tap into existing networks and attract visitors looking for a comprehensive travel experience in Aurora, CO. Hosting events and workshops at the park, such as star-gazing nights, outdoor cooking classes, and nature photography sessions, will also serve as an effective promotional tactic, offering unique experiences that set Wanderlust Wheels Park apart from competitors.

Furthermore, Wanderlust Wheels Park will implement a referral program, rewarding existing customers for bringing in new visitors. This word-of-mouth marketing strategy will not only increase the park’s customer base but also strengthen the loyalty of existing customers. Traditional advertising methods, such as flyers in local tourist spots and advertisements in travel magazines, will also complement the digital marketing efforts, ensuring a comprehensive approach to attracting visitors to Wanderlust Wheels Park.

By combining these promotional methods and tactics, Wanderlust Wheels Park expects to establish itself as a premier destination for RV enthusiasts in Aurora, CO. Through a strong online presence, local partnerships, and unique on-site events, the park aims to create memorable experiences that will keep visitors coming back for more.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Wanderlust Wheels Park, there are several key day-to-day operational processes that we will perform.

• Check-in and Check-out Management: We will efficiently manage the check-in and check-out processes, ensuring customers can quickly settle in or leave the park without delays.
• Reservation Handling: We will manage reservations accurately, confirming bookings, and responding to inquiries through phone, email, or online platforms promptly.
• Maintenance of Facilities: We will conduct daily inspections and maintenance of all facilities, including RV spots, electrical hookups, water supply, and sewage connections, to ensure they are in top condition.
• Cleanliness and Sanitation: We will maintain high levels of cleanliness and sanitation throughout the park, especially in communal areas such as restrooms, showers, and picnic areas.
• Customer Service: We will provide exceptional customer service, resolving any issues promptly and ensuring all guests have a pleasant stay.
• Security Monitoring: We will continuously monitor the park to ensure the safety and security of our guests and their property, implementing measures like surveillance cameras and nighttime patrols if necessary.
• Financial Management: We will manage day-to-day financial transactions, including processing payments, issuing refunds when necessary, and maintaining accurate financial records.
• Marketing and Promotion: We will engage in ongoing marketing efforts to attract new customers, utilizing social media, local tourism boards, and RV associations to promote our park.
• Feedback Collection: We will actively seek feedback from our customers through surveys or direct communication to identify areas for improvement and enhance customer satisfaction.
• Staff Coordination: We will ensure all staff are well-coordinated, informed about their daily tasks, and motivated to provide the best service possible.
• Emergency Preparedness: We will maintain and regularly update emergency plans, including evacuation routes and first aid procedures, to ensure the safety of all guests in case of an emergency.

Wanderlust Wheels Park expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a Prime Location : Finalize the acquisition or lease of land in Aurora, CO, that is accessible and appealing to RV owners. This location should also comply with local zoning laws and regulations for RV parks.
• Obtain Necessary Permits and Licenses : Successfully navigate the regulatory environment to obtain all required permits and licenses needed to operate an RV park. This includes environmental, health, safety, and business operation permits.
• Develop Infrastructure and Facilities : Complete the development of essential infrastructure such as electrical hookups, water supply, sewage systems, Wi-Fi, and road access. Also, build amenities that will attract customers like bathrooms, showers, a convenience store, and recreational areas.
• Launch Marketing and Promotional Campaigns : Implement targeted marketing strategies to build awareness of Wanderlust Wheels Park. This could include a mix of online marketing, local advertising, partnerships with RV dealerships, and attendance at relevant expos and events.
• Hire and Train Staff : Recruit a team of professionals to manage and operate the RV park. This includes customer service representatives, maintenance personnel, and security staff. Provide them with comprehensive training to ensure high-quality service.
• Soft Launch : Conduct a soft launch to test facilities, operations, and customer service processes with a limited number of guests. Collect feedback and make necessary adjustments before the grand opening.
• Grand Opening : Officially launch Wanderlust Wheels Park with a grand opening event designed to generate buzz and attract RV owners. Offer special promotions or events to draw in customers.
• Establish Partnerships : Develop partnerships with local businesses, tourism boards, and RV organizations to drive referrals and increase occupancy rates. Consider offering package deals or discounts to members of RV clubs or associations.
• Reach Operational Efficiency : Optimize operational processes and cost management to reduce expenses and improve customer service. This includes regular maintenance schedules, energy efficiency measures, and effective staff scheduling.
• Achieve $15,000/month in Revenue : Implement revenue growth strategies such as dynamic pricing, hosting events, and adding premium services or amenities. Focus on building a strong customer base and encouraging repeat visits to reach and sustain $15,000 in monthly revenue.

Wanderlust Wheels Park management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Christian Rivera, President

Christian Rivera, President, brings a wealth of experience and a proven track record of success to the helm of Wanderlust Wheels Park. With a background in managing an RV park, Rivera has demonstrated an exceptional ability to oversee operations, drive customer satisfaction, and ensure profitability. His previous success in the RV park industry provides him with unique insights and a deep understanding of what it takes to run a successful outdoor recreational facility. Rivera’s leadership and strategic vision are pivotal in steering Wanderlust Wheels Park towards achieving lasting success, making him an invaluable asset to the team.

To reach our growth goals, we require significant investment to expand our facilities, enhance our amenities, and bolster our marketing efforts. This funding will enable us to cater to a larger customer base, improve our service offerings, and ultimately increase our market share in the RV park industry.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

RV Park Business Plan Example PDF

Download our RV Park Business Plan PDF here. This is a free RV park business plan example to help you get started on your own RV park plan.  

How to Finish Your RV Park Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your RV park business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

RV Park Business Plan Template [Updated 2024]

RV Park Business Plan

If you want to start a RV park or expand your existing RV park business, you need a business plan.

The following sample business plan gives you the key elements to include in a successful RV park business plan.

You can download our RV Park Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for an RV Camping Business

Below are links to each of the key sections of a sample business plan for an RV camping business.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company analysis includes information about your business concept, campground services, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the RV park industry.
• Customer Analysis – The customer analysis provides an overview of your target customers including RV campers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors including other RV parks and campsites, and highlight your RV park’s competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy and search engine optimization plan to attract customers.
• Operations Plan – The operations plan describes your company’s day-to-day operations and processes in maintaining the campground facilities.
• Management Team – The management team section includes a profile of the RV park owners and business management, their experience and company responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Click below to see each section of our free RV Park business plan template. You can also click here to get our RV Park business plan pdf.

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RV Park Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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RV Park Business Plan Sample

Published Jun.18, 2015

Updated Apr.24, 2024

By: Noor Muhammad

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Table of Content

RV Park business plan for starting your own building firm

Are you exploring the most profitable way to commercialize your property? If so, you must search for how to open a RV park then. RV parks are basically made for tourists to park their RVs i.e. recreational vehicles that contain quarters for accommodation.

With cities of America becoming the top tourist destinations, tourists from around the world use RVs to explore the country. As they enable one to travel without having to stay at hotels or pay for airline tickets. Moreover, due to the availability of WiFi, travel lovers who have to earn as well, purchase RV vehicles to live their life to the fullest.

If you want to know how to start an RV park, you should study some business plans for RV park. You can also have a detailed in-depth of this business through this sample rv park business plan written for the startup, Grandeur Traveling.

Executive Summary

2.1 the business.

Grandeur Traveling will be a licensed and registered RV park startup. The business will be based in New York and will have its setup at 3 locations throughout New York. The business will provide a parking facility for RVs. Moreover, recreational activities, washrooms, laundry rooms, and play areas will be provided for RV travelers.

2.2 Management of RV Park business

Management is a crucial and difficult part of a business. Efficient management can be done by one who is capable of making instant decisions about diverse areas.

To make sure that your RV park run according to the clients’ expectations, you should include each of its detail in your private land RV park start up rv park business plan . Your rv park business plan should explain

• How you will turn your land into a perfect space for RV travelers
• How to set up an RV park
• How to manage finances for the startup as well as for future running of the business
• How to acquire and retain an efficient workforce all the time

2.3 Customers of RV Park business

Before exploring how to start a RV park, you should research your customer base. Grandeur Traveling identified that its customers can be divided into three groups: foreign tourists, domestic holidaymakers, and residents who live in RVs.

2.4 Business Target

Our business targets are to maintain a CSAT score of above 87% throughout our service years. The financial targets that we can achieve by meeting our net profit goals are demonstrated in this table.

Company Summary

3.1 company owner.

Robert Crowe will be the owner of Grandeur Traveling. Crowe has done MBA from Binghamton University School of Management.

3.2 Why the RV Park business is being started

Crowe owns a huge property in New York. He rented business a part of his land but wasn’t satisfied with the profits generated. Finally, he explored other options to commercialize his property and decided to start RV park business.

3.3 How the RV Park business will be started

Step1: Plan your business

The first step before starting an RV business is to create an RV park business plan template. To make an effective rv park business plan for your startup you can take help from this RV park business plan sample. In this RV park business plan example we are listing everything about Grandeur Traveling from their startup expenses to financial planning.

Step2: Define your brand

The second step is to acquire the required licenses and permits. This is the time when you should establish your business base, set your business targets and values.

Step3: Start the recruitment

A business cannot earn success if its employees are not devoted, driven, and responsible. Crowe decided to conduct interviews to find the most suitable persons to run his business.

Step4: Get ready to promote & market

After you have set up your business and workforce, you should start working on ways to reach your target audience. Crowe decided to promote his services by offering several discounts to customers. And by utilizing Google Local ads services and other platforms to advertise businesses.

Step5: Establish a web presence

RV travelers are likely to search for RV parks through Google. So that they know where they can stay and park their vehicle beforehand. Chances are that they explore RV parks nearby their destinations two to three hours before their arrival.

Therefore, knowing the importance of establishing a strong web presence, Crowe decided to hire an expert web developer to develop his website.

The startup expenses of Grandeur Traveling are given in the table below:

If you plan for owning an RV park business you must realize that you need to provide your customers with many things other than just a parking space.

Crowe decided to provide sanitation and washroom facilities to RV travelers. Moreover, for people who would want to relax for a while, Grandeur Traveling will also be offering recreational activities, food delivery business , and drinks.

In this business plan template RV park, we are enlisting the services of Grandeur Traveling in detail.

• Sanitation Services

We will provide sanitation services to our customers. To keep our washrooms tidy all the time, we will be hiring sweepers and cleaners. Moreover, we will also make arrangements to empty and clean RV holding tanks that are placed in many RVs to keep wastewater.

• Laundry Facility

To facilitate RV travelers in washing and drying their clothes we will install automatic washing machines and vented dryers.

• Provision of Food/ Snacks/ Drinks

We will also be offering fresh and healthy food items, snacks, and drinks. Our food items will mainly comprise of local cuisines. And our drinks will mainly contain juices, teas, and coffees.

• Recreational Activities

At our RV park, our customers will get the following facilities to enjoy themselves and relax

• A swimming pool
• Play area for adults to play table tennis, badminton, and basketball
• Play area for kids that contain trampolines, swings, slides, and climbing structures

Marketing Analysis of RV Park Business

RV parks have very specific customers. Therefore, before starting an RV park, you must research the market in detail. Generally, RV parks should be situated near the most-visited tourist sites. As RV travelers would like to visit historic and natural sites, it would be profitable if you establish your RV park near popular landmarks.

Besides finding an ideal location, you also have to understand market dynamics for opening an RV park. If you think you don’t possess the right knowledge to do marketing analysis, you should hire a professional marketing analyst for RV park business consulting. In this blog on how to write a business plan for an RV park, we are enlisting the marketing analysis done by Grandeur Traveling.

Business plan for investors

5.1 market trends.

According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

Though the market stats are satisfactory, still you need to take careful measures to thrive in the recession due to COVID-19.

5.2 Marketing Segmentation

Identifying your customers and then dividing them into separate groups is essential before starting a business. This practice can help you in devising policies to reach out to specific groups of your customers. Moreover, understanding the requirements of your customers will also assist you in deciding the right services.

To give you a general idea of who can be the customers of an RV park, we are providing here the marketing segmentation done by Grandeur Traveling.

5.2.1 International RV Travelers

Our primary customers will comprise RV travelers from around the world. This group of our target customers will enter New York to visit city parks, art museums, Art Deco skyscrapers, shopping areas, city theaters, iconic restaurants, etc. Therefore, to target them we will set up our RV park stations near the most-visited tourist spots.

5.2.2 Domestic RV Travelers

The second group of our target customers will include RV travelers from our own country who may belong to our nearby cities. To attract this group of our target customers we’ll offer several discounts and free tickets to famous monuments.

5.2.3 Residents

Our third category comprises residents of New York. They are expected to enjoy our food and recreational activities whenever they visit destinations near us.

Though this group of our target customers is not likely to help us make huge revenues. Still, we decided to include it while making our rv park business plan to achieve maximum accuracy.

5.3 Business Target

Crowe defined his business targets in the initial phases of his business. The financial, customer care, and business growth targets set by him are given here.

• To earn a net profit margin of $30k per month by the end of the third year
• To maintain an average rating above 4.8 by the end of the first year
• To open two more RV parks to cover more locations by the end of the first five years
• To maintain a CSAT score above 87% throughout our service years

5.4 Product Pricing

Our prices are almost in the same range as that of our competitors. But to get ahead of them we’ll try to capture more and more customers through offering various discounts, vouchers, and free tickets.

Marketing Strategy

The customers of RV parks are very specific. Therefore, to attract a significant number of customers to your site, you should have an excellent RV park business marketing plan.

Crowe explored the strategies and services of his competitors before completing his RV park business design. This approach enabled him to include exclusive features in his RV parks.

6.1 Competitive Analysis

Grandeur Traveling will come up with the following competitive aspects to outperform their customers.

• We are providing an online booking facility so that RV travelers can reserve a parking space for their RVs by a 3-hour pre-booking.
• Our workers are highly customer-oriented. We will ensure the highest quality sanitation and other services to facilitate our customers.
• We are providing an eating facility in our RV parks unlike many of our competitors.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by hiring an SEO content writer and a web developer
• We will advertise our services through Google Local ads service
• We will provide a free ticket to visit the Statue of Liberty on every purchase above $70 for the first two months of our launch
• We will provide a 30% discount on all our services for the first two months of the launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

As you write a business plan for an RV park, you should decide how many employees you will need to run your business. The best approach to hiring the workforce for your startup is to first make a personnel plan. A personnel plan contains a list of required staff along with their job responsibilities and average salaries.

7.1 Company Staff

Crowe will supervise the business himself. However, he will hire the following staff for Grandeur Traveling.

• 3 Branch Managers to manage RV parks at three locations
• 12 Sweepers/ Cleaners to clean the facility, washrooms, and RV holding tanks
• 3 Cooks to prepare meals
• 3 Store Operators to serve foods and drinks
• 3 General Assistants to maintain areas for recreational activities
• 3 Accountants to maintain financial records
• 1 Web Developer to manage the company’s website social sites
• 1 Driver to provide transportation

7.2 Average Salary of Employees

Financial plan.

The last thing to worry about while you create an RV park business plan is the financial plan. As Crowe decided to open RV parks at three different locations from the very beginning, he had to work a lot to manage finances.

After analyzing the total assets, startup expenses, expenses to run the business, pricing strategy, and expected sales, Crowe developed an accurate financial plan.

In this park business plan, we are enlisting important financial projections, break-even analysis, gross margins, cash flows, and balance sheet created for Grandeur Traveling.

If you need help for making a financial plan for your own RV park, you can read the financial plan for Grandeur Traveling free of cost.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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RV Park Business Plan Template

Whether you want to start your own rv park business or expand an existing one, you need a business plan. the following rv park business plan template lets you know which elements you need to include in a successful rv park business plan., fill the form to download business plan templates.

To ensure your RV Park business success in this highly competitive market, you need a properly structured RV park business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their RV park businesses. Using the following RV park business plan template, you can put together an effective business plan.

Things to Know Before Writing a RV Park Business Plan

This industry operates RV parks and campgrounds as well as recreational and vacation camps. It also includes trailer parks and caravan parks as well as wilderness camps. There are many recreational facilities provided by the industry, including restrooms, laundry rooms, recreation halls, and playgrounds.

In recent years, campgrounds and RV parks have enjoyed steady growth. Campgrounds & RV Parks are forecast to grow by 5.5% in 2023.

The industry is largely driven by travel-related trends, as RV parks and campgrounds are seen as cost-effective alternatives to traditional vacations.

Among the major products and services offered by this industry are

• Membership, tuition, and long-term fees at the campground
• Campgrounds and RV sites for travelers and others
• Accommodations and service fees for other units

Key Success Factors for the RV Park Business

Despite the challenges of the RV Park industry, we have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

• Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
• Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
• Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
• By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

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What is an RV Park Business Plan?

An RV park(recreational vehicle park) business plan is a road-map for starting and growing your RV park business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require an RV park business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an RV Park business or pitching to investors or venture capitalists.

Why You Need an RV Park Business Plan

RV park business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. An RV park business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of an RV park business idea, and may help you better understand your company’s finances and competition.

RV park business owners who have a business plan grow 34% faster than those who don’t, and 76% of fast-growing businesses have one.

An RV park business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for RV Park Business

No matter how large or how small your RV park business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your RV park business plan. In return, investors often desire ownership of a part of your company.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

RV Park Business Plan PDF and Word

Download our RV park business plan in PDF and Word here.

How to Write an RV Park Business Plan

To write an RV park business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an RV park business plan, or you can just download our proven business plan sample pdf  to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of RV park business you have and what stage you’re in; for example, are you a startup, do you have an RV park company that you want to expand, or do you have a lot of RV park businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the RV park industry
• The name, location, and mission of your RV park company
• A description of your RV park business, including management, advisors, and a brief history
• Discuss the type of RV park business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your RV park business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of an RV business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of RV park business you are running and its future goals. The type of RV park business you might be focused on (Traditional RV Park, Glamping Resorts, Single Campsite, Double Campsite,  Cabins,  Basic RV Hookup,  Full RV hookup,  etc)
• Company history: When and why did you start your RV park business?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your RV park company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

The RV park business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing RV park’s market. Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the RV park industry. Define the RV park business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the RV park industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the RV park industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your RV park business intends to position itself in the industry. Concentrate on how your RV park business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for an RV park business is to identify its target customers clearly. Customers can be categorized into the following segments: Young families, Couples, retirees, campers and outdoor enthusiasts, etc.

The customer analysis section is an important part of any RV park business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your RV park services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your RV park services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: Ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your RV park business competitors.
• Search for opportunities to distinguish your RV park from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other RV park businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Hotels, motels, tent campgrounds, hostels, etc all fall into this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your RV park business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offering cheaper RV park services or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offering premium services, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium RV park services? Will you make reserving a site easier or faster for customers? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your RV park business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for an RV park business involves identifying the target demographic and finding RV park services that suit their preferences.

As part of your marketing plan for an RV park business, you should include:

Pricing and Product Strategy

Your RV park business must offer the attractive location and services that are different from those of your competitors. Research what your competitors offer and how they price their services. Unique services identifies your RV park business as the place to go for unique RV park services and differentiates it from others.

Placing and Promotions

The place refers to the location of your RV park. Describe how the location will affect your business success. for example, Is your RV park located near a heavily trafficked national park or tourist attraction. Describe how your location might help you attract tourists.

Promoting your RV park business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

• Collaborations with community organizations (e.g., amusement park ticket holders get a discount on an RV site)
• Reaching out to local bloggers and websites 
• Publicity in local newspapers and magazines
• Marketing on social media
• Web Marketing
• Pre-opening Events
• Join the Camp and School Enrichment Directories.

You should also think about your RV park company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other RV park businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to create a marketing business in business plan to help you create a winning RV Park business.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

• Who – Personnel in charge of completing specific tasks.
• What – A breakdown of the responsibilities of each personnel.
• Where – The location of everyday operations.
• When –The deadlines for completing tasks and goals.
• How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Everyday s hort-term processes include all aspects of running your RV park, such as serving customers, hiring and training staff, acquiring materials, keeping the RV park clean, and so on.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new services, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

When writing an RV park business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your RV park business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your RV park business. Ideally, you and/or your team members have direct expertise in the RV park business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with RV park business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your RV park company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running RV park business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your RV park business plan is your human resource needs.

Read Later: How to Write a Management Team Section in a Business plan.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Read Later: If you are a DIY business plan writer, this guide on how to write a financial plan in business plan can help you to create a winning RV park business plan.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your RV park business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your RV park business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your RV park will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your RV park business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an RV park business:

• Fees for registering an RV park business
• Taxes and licenses costs
• Business insurance
• Payroll or salaries paid to staff
• Facility rent and security deposits
• Build-out of a location, including design fees, construction, and so on.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your RV park business.

Summary of the RV Park Business Plan

An RV park business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the RV park business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your RV park business.

Do you want to Finish Your RV Park Business Plan in less the one day?

Wouldn’t it be nice if your business plan could be completed faster and easier?

With wise business plans Business Plan Template , you can finish your RV park business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

You can also download our 300+ free business plan templates covering a wide range of industries.

OR, we can create your RV park business plan for you

Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

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We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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RV Park Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » RV Park

Are you about starting an RV park ? If YES, here is a complete sample RV park business plan template & feasibility report you can use for FREE.

Starting a business usually requires cash (startup capital) and if you have enough cash to invest in a thriving business in the united states of America is to start a recreational vehicle park – RV Park. The truth is that creating a business that targets children and adults as well is one sure way of making money especially if the business is laced with all that is required for them to have fun.

Please note that, the real deal in starting a RV Park (Recreation Vehicle Park) business is securing a big facility that is large enough to contain not just the tracks for the recreational vehicles (RV) and other fun – filled outdoor games for children, but also a restaurant, a place where parents/guardians can hangout while the wards catch fun.

Also in a location that may attract the kind of clients that would pay to make use of your campground cum RV park. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

Moreover, starting a standard a RV park is akin to starting a family entertainment center and it can be expensive but you can be rest assured that you will make your money within few years of launching the business. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering and enough parking means that you must truly be prepared for this business.

If your RV Park facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of children especially on weekends and special holidays.

So also, you should have interest in children and families in your area if indeed you want to do pretty well in this line of business. You should be able to convince parents and school managements, to make use of your RV park facility on a regular basis.

So if you have decided to start a RV Park business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running. Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business.

Below is a sample RV park business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Recreational Vehicle (RV) Park Business Plan Template

1. industry overview.

The campgrounds and RV parks industry primarily operates recreational vehicle (RV) parks and campgrounds, as well as recreational and vacation camps.

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al.

A close watch over the Campgrounds and RV Parks industry shows that the industry has enjoyed stable growth in recent time. The industry is largely driven by travel-related trends, as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations.

Going forward, increasing fuel prices and an appreciating dollar are expected to affect industry growth. On the other hand, improvements in the broader economy of the United States, as well as an aging population, will support the growth of revenue for this industry.

The Campgrounds and RV Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 14,031 licensed and registered Campgrounds and RV Parks those who are into franchising responsible for employing about 51,211 employees and the industry rakes in a whooping sum of $6billion annually with an annual growth rate projected at 2.3 percent between 2011 and 2016.

It is important to state that no establishment has a lion share of the available market in this industry. A recent report published by IBISWORLD shows that the Campgrounds and RV Parks industry has expanded steadily, with revenue expected to increase at an annualized rate of 2.3 percent over the last five years.

The report shows that while the cost of using campground and RV facilities is less expensive relative to other types of accommodation, the RV Parks and Campgrounds industry was not immune from the impact of the broader economic downturn.

The report also stated that following the downturn, a spike in unemployment caused consumers to curtail nonessential purchases and cancel or delay their travel plans. Recovery commenced in 2012, but the industry’s rebound began slowly, with revenue increasing marginally.

As the US economy underwent its initially tepid recovery, travel-related sectors experienced a bump in sales. In recent time, the Campgrounds and RV Parks industry has experienced revenue growth, despite many families being time-strapped.

While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience. In the coming years, the industry revenue is forecast to grow as family entertainment centers such as campground and RV parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a RV park business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Outer City RV Parks®, LLC is a standard and well equipped campground and recreational vehicle park business that will be located in a growing community in Los Angeles – California.

Our basic aim of setting up the business is to contribute our quota in ensuring that children cum families who live in Los Angeles and neighboring cities have a facility for their children to catch fun to the maximum and also to open; a facility highly suitable for family recreation and camping.

We have been able to secure a standard facility in a central and easy to locate location in Los Angeles – California. We will basically be engaged in operating campgrounds, operating RV parks, operating overnight recreational camps, operating travel trailer and caravan campsites, and operating wilderness camps plus other recreational activities.

We are well equipped to services the whole family cum community as well as visitors and travelers. Outer City RV Parks®, LLC is going to become the number one family focused recreation facility in the whole of Los Angeles – California and we will work hard to build our facility to match the needs of the average family in the community.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Los Angeles – California is the right place to open our campground and RV Park. As a matter of fact, our major aim of starting Outer City RV Parks®, LLC is to encourage families in the community to cultivate the habit of regularly going out for camping and recreational activities.

Our RV Park facility is specifically designed and built to take care of children as well as parents, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled with or churches and schools who would want to regularly make use of our facility for camping.

Outer City RV Parks®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Outer City RV Parks®, LLC is a business that is owned and managed by Osborne Carrington and his immediate family members. Osborne Carrington who has a degree in Business Management coupled with over 7 years hands on experience in the campgrounds and RV parks industry working for some of the leading brands in the United States of America.

3. Our Products and Services

Outer City RV Parks®, LLC is in the campgrounds and RV parks industry to provide camping and recreational facility for residence of Los Angeles – California which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our campground and RV park facility will definitely derive huge fun and of course value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Food and drinks court
• Ice cream shop
• Other related facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Outer City RV Parks®, LLC is to build a world – class campground and recreational facility and also to contribute our quota in encourage families and residence in Los Angeles – California to actively engage in camping and fun – filled recreational activities
• Our mission for establishing Outer City RV Parks®, LLC is to create a movement in the community that supports total engagement of family in fun filled camping and recreational activities.
• We want to contribute our quota towards ensuring that Los Angeles communities produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Outer City RV Parks®, LLC is in business to become the leading private camping and recreational facility in the whole of Los Angeles – California and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager

• Accountant / Cashier
• Marketing and Sales Officer
• Recreational Vehicle Park Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the campground and RV Park
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles equipment rentals and sales services
• Handles other relevant facility operation

Recreational Vehicle Safety Instructors / Assistant (5)

• Ensures that children and adults alike follow lay down safety measures when they make use of our recreational vehicles
• Handles amusement and recreation services
• Handles registration for sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, coin-operated games and rides, amateur sports teams and club services, go-karting, batting cages, driving ranges , shooting ranges, kayaking, miniature golf courses, mountain climbing, snowmobiling, sports clubs, teams and leagues et al.

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Jack & Jill Recreations®, LLC in strategic meetings
• Helps to increase sales and growth for Jack & Jill Recreations®, LLC.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Outer City RV Parks®, LLC
• Serves as internal auditor for Outer City RV Parks®, LLC.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the facility
• Cleans up after customers and clean work area.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager.

6. SWOT Analysis

Outer City RV Parks®, LLC is in business to provide camping and recreational facility for families in Los Angeles – California and also help its clients achieve their camping and fun – filled activities for their children and at the same time to make profits.

We are aware that there are competitions in the campgrounds and RV parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our campground and RV park, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Outer City RV Parks®, LLC;

One of the obvious strength that will definitely stand as a plus for Outer City RV Parks®, LLC is the fact that our facility is centrally located in a densely populated – residential area in Los Angeles – California; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims making use of our campground and RV park facility and lastly our gate fee / membership package is one of the best that anybody living in Los Angeles – California can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing campground and RV parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in California when it comes to acquiring latest recreational vehicles and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Los Angeles – California and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Outer City RV Parks®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our campground and RV park facility is located.

7. MARKET ANALYSIS

• Market Trends

The Campgrounds and RV Parks industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and camping, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for recreational club memberships or make use of camping and recreation facilities in their communities, as they become more family cum  health- conscious as they grow older.

However, patrons of campgrounds and recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all-inclusive clubs.

The trend in the campground and RV parks industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the campground and recreational facility will enjoy high patronage.

Just like in other business ventures, the owner of campgrounds and recreational vehicle parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and also religious organizations et al to make use of their facility.

Lastly, it is a common trend that as campgrounds and recreational vehicle parks grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some campground and recreational vehicle parks now have other facilities targeted towards attracting adults / parents.

In order words, it is very important for campgrounds and recreational vehicle facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for campground and RV parks cuts across people from different backgrounds. The fact that people visit or register in campgrounds and recreational facilities for various reasons makes marketing the business interesting.

The target market for campgrounds and RV parks and recreation facilities can be categorized into three various groups. The first group is the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people is schools who are would want an ideal place to take students / children to during excursions or playtime et al.

The last group of people is religious organizations and clubs. Outer City RV Parks®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Los Angeles – California
• Churches and Religious centers
• Corporate organizations
• Travelers / Tourists

Our competitive advantage

No doubt, the Campgrounds and RV Parks industry is indeed a prolific and highly competitive industry. Clients will only make use of your campground and recreation vehicle facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to lodge and catch maximum fun.

Outer City RV Parks®, LLC is centrally located close to a densely populated – residential area in Los Angeles – California; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our campground and recreational vehicle facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Los Angeles – California can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups campground and recreational vehicle park businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Outer City RV Parks®, LLC is established with the aim of maximizing profits in the campgrounds and recreational vehicle (RV) Parks industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Outer City RV Parks®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like campground and recreational vehicle (RV) Parks.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent year we will grow by 25 percent on more. Below are the sales projection for Outer City RV Parks®, LLC, it is based on the location of our campground and recreational vehicle facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our campground and recreational vehicle facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Outer City RV Parks®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies to boost occupancy rate, we will pay attention to the promotion of our campground and recreational vehicle facility so as to attract families and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our campground and recreational vehicle facility with a big party for all and sundry
• Advertise our campground and recreational vehicle facility on national dailies, local TV stations and local radio station
• Promote our campground and recreational vehicle facility online via our official website and all available social media platforms
• Introduce our campground and recreational vehicle facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our campground and recreational vehicle facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our campground and recreational vehicle facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Los Angeles – California
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in road shows within our neighborhood to create awareness for our campground and recreational vehicle facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Los Angeles – California which is why we have made provisions for effective publicity and advertisement of our campground and recreational vehicle facility. Below are the platforms we intend to leverage on to promote and advertise Outer City RV Parks®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations and schools by calling them up and informing them of Jack & Jill Recreations®, LLC and the services we offer
• List Outer City RV Parks®, LLC on local directories / yellow pages
• Advertise our campground and recreational vehicle park in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our bouncy castles and vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or members fee in Los Angeles – California.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, groups or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Outer City RV Parks®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Outer City RV Parks®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a campground and recreational vehicle (RV) park; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Outer City RV Parks®, LLC in the United of America; This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the campground and recreational vehicle (RV) park – $250,000.
• Cost for facility remodeling and equipping the facility – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $750,000 to successfully launch a small but standard and well – equipped campground and recreational vehicle (RV) park in Los Angeles – California.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a campground and recreational vehicle (RV) park facility and also the huge amount required in securing a facility large enough to accommodate campground and recreational vehicle park.

Generating Funds / Startup Capital for Outer City RV Parks®, LLC

Outer City RV Parks®, LCC is a business that will be owned and managed by Osborne Carrington and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Outer City RV Parks®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our campground and recreational vehicle parks is to equip our facility with state of the entertainment equipment and make our services affordable.

Outer City RV Parks®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

Related Posts:

• Bed and Breakfast Business Plan [Sample Template]
• How to Make Money While Traveling in an RV
• Yacht Charter Business Plan [Sample Template]
• How to Run an RV Park Business Successfully
• How Much Does It Cost to Build an RV Park?

RVParkBusinessPlan.com

Completely editable RV Park Business Plan

Easy to Use Dashboard Integrates with All Documents!

Everything is Integrated and Automated ! Please view the video on this site. You can read the plan here .

All content updated for 2023 ! The purchase price is $29.95.

At RVParkBusinessPlan.com, we have created a number of tools that you can use for developing a business plan specific for a RV park or campsite facilities. Our site provides you with an easy-to-use Excel based spreadsheet that provides a three-year financial forecast including a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios overview. The Excel spreadsheet can be completely customized to how you intend to develop your operations, and it has been developed in a simple to develop format.

Through a simple question-and-answer system, the financial statements are automatically created.

Please see the video below:

The Word document is a complete business plan specific for a RV park. The chapter list is as follows:

• 1.0 Executive Summary
• 2.0 Financing Overview
• 3.0 RV Park Operations
• 4.0 Economic, Industry, and Market Research
• 5.0 Marketing Plan
• 6.0 Personnel Summary
• 7.0 Financial Plan
• Appendix A – SWOT Analysis
• Appendix B – Reference Sources
• Appendix C – Monthly and Quarterly P&L Statements
• Appendix D – Monthly and Quarterly Cash Flow Analysis

In addition to receiving the RV park business and excel model, you will also receive:

• A stand alone 24 page marketing plan
• A “How to Guide” related to starting or acquiring a RV park (or campsite facility)
• Three SWOT Analysis Templates
• Two RV Park Pitch Decks

Camping + RV Parks

Maybe you’re one of those brilliant souls who brings along accommodations in the form of an RV. Moscow has RV parks with hookups and other amenities to keep you connected. That’s not to say you must have an RV; tents, campers and more are all welcome at campgrounds.

Dworshak Dam & Visitor’s Center

1842 View Point Rd. Ahsahka, ID

(208) 476-1255

Dworshak State Park

Lenore, ID 83541, USA

(208) 476-5994

Hells Gate State Park

5100 Hells Gate Rd, Lewiston, ID, USA

(208) 799-5015

Forest Rd. 1606 Harvard, ID

(208) 875-1131

Latah County Fairgrounds

1021 Harold St, Moscow, ID, USA

(208) 883-5722

Little Boulder Creek Campground & Picnic Area

Park Rd. Deary, ID

Mary Minerva McCroskey State Park

Farmington Idaho

(208) 686-1308

Rambler RV Park

Rambler RV Park of Moscow, Idaho is beautiful, modern and clean RV Resort serving nearby Pullman, Washington, Lewiston, Idaho and Moscow, Idaho as well as surrounding communities! This new RV park offers all of the amenities you come to expect in your travels along with beautiful scenery and quick and easy access to local attractions.

1651 Carmichael Road, Moscow, ID, USA

(208) 301-1820

Robinson County Park

This park and camping ground is located only a few miles east of Moscow, Idaho. 54 acres of green clearings, tree lined trails, and picnic areas has only a few spots for RV campers with electrical hook-ups and water faucets. Tent campers have a wide choice of places to settle, with installed grills and fire rings placed throughout the designated camp. Registration is unreserved and completed onsite by placing records in boxes. This site does not provide showers.

5168 Robinson Park Rd, Moscow, ID 83843, USA

(208) 883-5709

Scenic 6 RV Park

125 6th St, Potlatch, ID 83855, USA

(208) 875-1117

Spring Valley & Moose Creek Reservoirs

Spring Valley Rd. Troy, ID

Spring Valley Reservoir

20 miles from Moscow, Idaho is the Spring Valley Reservoir, locally known for its habitat and bird observation features. Song birds, water birds, and water fowl can all be spotted in the 99 acre region. Boating, kayaking, canoeing, and fishing are permitted on this site in the lake, as well as Idaho Birding Trails to tour some of Idaho’s greatest bird inhabitants.  There are tent camping sites available with parking and restroom facilities. Free of charge for both RVs and tents.

Directions:  From Moscow, drive E on Hyw 8 through Troy; at mp 17 go L (n) onto Spring Valley Road ~3 mi bearing left at all three forks to the reservoir.

(208) 799-5010

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How To Write a Business Plan For a Campground + Template

Creating a business plan is essential for any business, but it can be especially helpful for campground businesses that want to improve their strategy and/or raise funding.

A well-crafted campground business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every campground business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Campground Business Plan?

A campground business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your campground business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Campground Business Plan?

A campground business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Campground Business Plan

The following are the key components of a successful campground business plan:

Executive Summary

The executive summary of a campground business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your campground business plan.

• Start with a one-line description of your campground company
• Provide a short summary of the key points in each section of your campground business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your campground business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your campground, mention this.

Industry Analysis

The industry or market analysis is an important component of a campground business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the campground industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, campground customers may include RVers, tent campers, and glampers (those who enjoy camping, but with some luxury amenities).

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or campground services with the right marketing strategy.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your campground business may have:

– You are the only campground in the area with a certain type of accommodation (e.g., group campsites)

– You have more/better amenities than other campgrounds in the area

– You are positioned closer to the beach than other campgrounds

– Your prices are lower than other campgrounds

Marketing Plan

This part of the campground business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your campground business via a PR campaign or by exhibiting at trade shows.

Operations Plan

This part of your campground business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a campground business include reaching $X in sales. Other examples include expanding to a second location or launching a new service.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific campground industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Campground business plan

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Campground

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup campground business plan.

Sample Cash Flow Statement for a Startup Campground  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the campground business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your campground . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any campground owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.

Finish Your Business Plan in 1 Day!

Other helpful articles.

How To Write an RV Park Business Plan + Template

• Regulations
• Travel and Tips

• Campground Marketing Guide
• Campground Reservation Software
• Premium Website
• Channel Manager
• Premium Listing
• Marketplace
• Owner Log In
• Traveler Log In

Growing Your Business: Benefits of Long-Term Campground Rentals

• May 27, 2024

The RV park and campground industry is undergoing significant changes, with long-term rentals becoming a growing trend . This shift is driven by several factors, including the increasing popularity of RV living, the desire for stable and affordable housing options, and the appeal of a close-knit community atmosphere.

For campground owners, long-term rentals offer numerous benefits, such as a steady revenue stream, lower turnover rates, and reduced maintenance costs. By understanding and capitalizing on these advantages, campground owners can enhance their business operations and attract a loyal customer base.

In this article, we will explore the various benefits of long-term campground rentals , provide strategies to attract and retain long-term renters, and discuss how to address common challenges associated with this business model.

Understanding Long-Term Campground Rentals

Definition of long-term rentals.

Long-term campground rentals refer to renting RV sites or cabins for extended periods, typically ranging from a month to an entire season or year . This differs significantly from short-term rentals, which usually span from a single night to a few weeks.

Long-term rentals cater to individuals or families who seek a more stable and continuous living arrangement, often due to lifestyle preferences or work-related reasons.

Types of Long-Term Rentals

There are three primary types of long-term rentals: monthly, seasonal, and annual.

Monthly rentals involve stays of one or more months, providing flexibility for those who may be relocating temporarily or testing out a new area before committing to a longer stay.

Seasonal rentals cover an entire season, such as summer or winter, and are popular among retirees or those seeking to escape extreme weather conditions.

Annual rentals require a commitment to a year-long stay and often appeal to individuals or families looking for a permanent residence in a particular area.

Key Differences Between Short-Term and Long-Term Rentals

The management and guest experience for long-term rentals differ from short-term stays. Long-term rentals require fewer reservations and less frequent check-ins and check-outs, simplifying administrative tasks .

This reduction in turnover leads to fewer disruptions and allows campground staff to focus on other important aspects of running the campground. The revenue model for long-term rentals provides a steady income stream , unlike the variable income from short-term rentals, which can fluctuate depending on the season and demand.

Long-term renters often seek a sense of community and stability, whereas short-term renters focus on short-term recreation and travel. This difference in guest expectations necessitates a different approach to customer service and community building.

Long-term renters are more likely to invest in their living environment and engage with their neighbors, fostering a sense of belonging and loyalty to the campground. This sense of community can lead to higher customer satisfaction and retention rates, as long-term renters feel more connected to the campground and its amenities.

Benefits of Long-Term Rentals for Campground Owners

Steady revenue stream.

One of the most significant advantages of long-term rentals is the steady and predictable revenue stream they provide. Unlike short-term rentals, which can be highly variable depending on the season and demand, long-term rentals ensure consistent income throughout the year . This financial stability allows campground owners to better manage their finances and plan for future investments and improvements.

A steady revenue stream can ease financial stress and allow for more strategic growth . Campground owners can use the predictable income to budget for maintenance, upgrades, and marketing efforts, ensuring the campground remains competitive and appealing to potential renters.

Additionally, a stable income can help owners secure financing for larger projects, such as expanding the campground or adding new amenities.

Lower Turnover Rates

Long-term rentals result in lower turnover rates, which can significantly reduce the time and resources spent on maintenance, cleaning, and administrative tasks associated with frequent check-ins and check-outs.

With fewer turnovers, campground owners can allocate more time to improving other aspects of their business, such as enhancing amenities and services . The reduction in turnover also means less wear and tear on the facilities, leading to lower maintenance costs over time.

Lower turnover rates also translate to fewer disruptions for both staff and guests. Campground staff can focus on providing high-quality service and maintaining the campground, rather than constantly managing the logistics of short-term rentals.

Long-term renters, on the other hand, benefit from a more stable living environment and can build stronger connections with their neighbors and the campground community.

Enhanced Community Atmosphere

Long-term renters often become part of a close-knit community , fostering a sense of camaraderie and loyalty. This enhanced community atmosphere can lead to higher customer satisfaction and retention rates.

Campground owners can benefit from word-of-mouth referrals and positive reviews from long-term guests who feel a sense of belonging and attachment to the campground. This community aspect can create a unique selling point for the campground , distinguishing it from others that only offer short-term stays.

Building a strong community atmosphere requires effort and dedication from campground owners and staff. Organizing regular events and activities , such as barbecues, game nights, and fitness classes, can help foster connections among long-term renters.

Providing spaces for socializing, such as community rooms or outdoor seating areas, encourages interaction and helps build a sense of community. Additionally, maintaining open lines of communication with renters and soliciting their feedback can help address any concerns and ensure the community remains vibrant and engaged.

Simplified Booking and Management

Managing reservations and bookings for long-term renters is generally more straightforward than for short-term guests. Automated systems can handle recurring payments and invoicing, reducing the administrative burden on campground staff.

This simplification allows campground owners to focus on other critical aspects of their business , such as marketing and customer service. By streamlining these processes, owners can improve efficiency and reduce the potential for errors or missed payments.

Automated systems can also provide valuable data and insights into occupancy rates, revenue, and guest preferences. This information can help campground owners make informed decisions about pricing, marketing strategies, and future investments.

For example, tracking occupancy rates can help identify trends and adjust pricing or promotions to maximize revenue . Understanding guest preferences can inform decisions about which amenities and services to prioritize, ensuring the campground meets the needs of its long-term renters.

Roverpass campground reservation software was designed to help campground managers enhance their managing capabilities. It allows you to access and control all your operations from one dashboard, making reservations easier and quicker, and reducing your workload.

Strategies to Attract Long-Term Renters

Effective online marketing.

Effective marketing is crucial for attracting long-term renters. Utilizing online platforms, including social media , is essential for promoting the campground.

• Sharing high-quality photos, videos, and testimonials from long-term renters can showcase the benefits of extended stays.
• Optimizing the campground’s website for search engines by using relevant keywords related to long-term RV rentals is also important. Creating blog posts and articles that highlight the advantages of long-term stays and provide valuable information for potential renters can attract a wider audience.
• Social media platforms, such as Facebook, Instagram, and Twitter, offer valuable opportunities for engaging with potential renters and building a strong online presence . Regularly posting updates, sharing behind-the-scenes content, and highlighting upcoming events can keep the campground top of mind for followers.
• Encouraging current renters to share their experiences and tag the campground in their posts can generate authentic testimonials and increase visibility.

At Roverpass, we have created the Premium Website Builder , a complete solution that gives websites everything they need to succeed. With our team of experts in writing, design, and development, we can help you create a website that is fully equipped to boost your traffic, attract more leads, and increase your revenue.

Building an Email List

Building an email list of past and potential guests is an important strategy for attracting long-term renters . Sending regular newsletters with updates, special offers, and information about long-term rental options can keep the campground at the forefront of potential renters’ minds.

Email marketing allows for direct communication with interested parties and can be a powerful tool for converting interest into bookings.

Segmenting the email list based on guest preferences and past behavior can help tailor messages to specific audiences . For example, sending targeted offers to guests who have previously stayed for extended periods or expressed interest in long-term rentals can increase the likelihood of conversion.

Including personalized touches, such as addressing recipients by name and referencing their past stays, can further enhance engagement and build loyalty.

Competitive Pricing and Attractive Packages

Competitive pricing and attractive packages can make long-term rentals more appealing.

• Discounted Rates for Long-Term Stays Offering discounted rates for long-term stays compared to nightly or weekly rates can highlight the cost savings for guests who choose extended stays. This approach makes extended stays more attractive by emphasizing the financial benefits.
• Inclusive Packages Creating packages that include utilities, Wi-Fi, and other amenities simplifies pricing and can be a significant draw for potential long-term renters. Bundling these services together makes it easier for guests to understand the total cost and feel they are getting a good deal.
• Flexible Payment Plans Providing flexible payment plans, such as monthly or bi-weekly payments, can make long-term rentals more affordable and convenient. Offering various payment options helps guests manage their finances better and makes extended stays more accessible.
• Transparent Pricing : Transparent pricing and clear communication about what is included in the rental rate are essential for building trust and avoiding misunderstandings. Clearly outlining costs and included amenities helps set accurate expectations and fosters trust between the park and its guests.
• Highlighting Value of Long-Term Rentals : Highlighting the value of long-term rentals, such as cost savings and access to exclusive amenities, can help potential renters see the benefits of committing to an extended stay. Showcasing these advantages can make long-term rentals more appealing to prospective guests.
• Promotions for First-Time Long-Term Renters : Offering promotions or discounts for first-time long-term renters can encourage trial and increase the likelihood of conversion. These incentives can attract new guests and help them experience the benefits of a long-term stay, potentially leading to repeat business.

High-Quality Amenities and Services

High-quality amenities and services are essential for attracting and retaining long-term renters. Reliable internet access is a crucial amenity, as many long-term renters require stable internet for work or personal use.

Ensuring the campground offers high-speed Wi-Fi can make it more attractive to potential long-term renters. Convenient and well-maintained laundry facilities are also important to meet the needs of long-term guests.

Offering a variety of recreational activities and amenities, such as swimming pools, fitness centers, and organized events, can keep long-term renters engaged and entertained. Ensuring prompt and efficient maintenance services to address any issues that long-term renters may encounter during their stay is also crucial.

Investing in the quality and variety of amenities can set a campground apart from competitors and create a more appealing environment for long-term renters . Regularly updating and maintaining facilities, such as restrooms, showers, and communal areas, demonstrates a commitment to guest comfort and satisfaction.

Providing opportunities for recreation and socialization, such as hiking trails, picnic areas, and game rooms, can enhance the overall experience and encourage renters to stay longer.

Personalized Customer Service

Personalized customer service and community-building efforts can enhance the experience for long-term renters. Getting to know long-term renters and their preferences can help build loyalty. Personal touches, such as remembering their names and special occasions, can go a long way in making renters feel valued.

Organizing regular community events , such as barbecues, movie nights, or holiday celebrations, can foster a sense of community and belonging among long-term renters. Encouraging feedback from long-term renters and being responsive to their needs and suggestions can help address any issues promptly and improve the overall experience.

Providing exceptional customer service involves anticipating and meeting the needs of long-term renters. Regular check-ins, either in person or through surveys, can help identify any concerns or areas for improvement.

Addressing issues promptly and professionally can build trust and demonstrate a commitment to guest satisfaction . Creating a welcoming and inclusive atmosphere, where renters feel comfortable and valued, can enhance the sense of community and encourage long-term stays.

Addressing Common Challenges of Long-Term Campground Rentals

Managing legal and regulatory issues.

Long-term rentals may be subject to different legal and regulatory requirements compared to short-term rentals. It’s essential to understand local zoning laws , land use regulations, and any specific requirements for long-term rentals in the area.

Ensuring compliance with all relevant regulations, including health and safety standards, can help avoid legal issues and potential fines. Staying informed about changes in regulations and seeking legal advice when necessary can provide additional protection for campground owners.

Navigating the legal landscape can be complex, but it is crucial for protecting both the campground and its renters . Consulting with a legal expert or industry association can provide valuable guidance and ensure compliance with all applicable laws and regulations.

Keeping accurate records and documentation of rental agreements, inspections, and maintenance can help demonstrate compliance and address any disputes that may arise.

Balancing Long-Term and Short-Term Rentals

Maintaining a balance between long-term and short-term rentals can be challenging but is crucial for optimizing occupancy and revenue. Adapting the rental strategy to account for seasonal fluctuations in demand is important.

For example, prioritizing long-term rentals during the off-season and short-term rentals during peak times can help maintain high occupancy rates throughout the year. Implementing flexible policies that allow for adjustments between long-term and short-term rentals as needed can maximize revenue and occupancy.

Understanding the unique needs and preferences of both long-term and short-term renters can help inform the rental strategy. For example, short-term renters may prioritize location and amenities, while long-term renters may value stability and community.

Offering a mix of rental options, with clearly defined terms and benefits , can appeal to a broader audience and optimize occupancy rates. Monitoring occupancy trends and guest feedback can provide valuable insights and help fine-tune the rental strategy over time.

Handling Tenant Issues

Managing tenant issues effectively is essential for maintaining a positive environment for all guests. Developing clear procedures for handling conflicts and disputes between renters can help resolve issues amicably.

Mediation and open communication can be effective in addressing conflicts. Establishing and enforcing clear rules and guidelines for long-term renters can ensure a harmonious and respectful community. Providing clear expectations and consequences for rule violations can help prevent issues from arising.

Creating a comprehensive tenant handbook that outlines rules, expectations, and procedures can provide a valuable resource for both renters and staff. Encouraging renters to voice their concerns and providing a clear process for resolving disputes can help address issues before they escalate.

Building a culture of respect and accountability , where renters feel empowered to contribute to the community, can enhance the overall atmosphere and reduce the likelihood of conflicts.

Frequently Asked Questions

What are long-term campground rentals.

Long-term campground rentals involve renting RV sites or cabins for extended periods, typically ranging from a month to an entire season or year. These rentals cater to individuals or families seeking a stable living arrangement and differ significantly from short-term rentals, which usually last from a single night to a few weeks.

What are the main benefits of offering long-term rentals at my campground?

Long-term rentals provide a steady and predictable revenue stream, lower turnover rates, and reduced maintenance costs. They foster a strong sense of community among renters and enhance security, as long-term renters are more likely to take pride in their temporary home.

How can I attract long-term renters to my campground?

Attracting long-term renters involves effective online marketing, building an email list, offering competitive pricing and attractive packages, and providing high-quality amenities and services. Personalized customer service and community-building efforts also play a crucial role in retaining long-term renters.

What amenities are most important to long-term renters?

Essential amenities for long-term renters include reliable high-speed internet access, convenient and well-maintained laundry facilities, and a variety of recreational activities such as swimming pools, fitness centers, and organized events. Prompt and efficient maintenance services are also crucial for ensuring a comfortable and enjoyable stay.

How can I balance long-term and short-term rentals at my campground?

Balancing long-term and short-term rentals requires adapting your rental strategy to account for seasonal fluctuations in demand. Prioritizing long-term rentals during the off-season and short-term rentals during peak times can help maintain high occupancy rates year-round.

How can I handle tenant issues effectively?

Managing tenant issues effectively involves developing clear procedures for handling conflicts and disputes, encouraging open communication, and establishing and enforcing clear rules and guidelines.

Keep reading our blog for more tips and strategies to help you grow and manage your campground business successfully.

Attracting Long-Term Guests: Effective Strategies for Campground Owners

Expanding your market: attracting snowbirds and seasonal rvers.

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Checklist: How to Set Up and Break Down Your Campsite

By Kerri Cox

We’ve all been there. We’ve got our trailer hooked up and ready to go on a camping adventure. We’ve gone through the whole process in our heads over and over. “Did I hook the travel trailer properly? Did I secure all our loose items?” And yet, as you pull away, you wonder what you might find when you open your trailer door at your destination.

You’ll develop your own process the more you camp, but setting up your campsite can be intimidating the first time. With practice and a helpful checklist, you’ll be camping like a pro in no time. 

Benefits of an RV Setup and Teardown Checklist

A setup and teardown checklist can help keep you organized and ready for adventure at a moment’s notice. Want to get away this weekend? No problem. Packing up quickly to avoid a storm or meet up with a friend? Easy. When you know exactly what you need to do to hit the road and then set up when you reach your destination, you can take some of the guesswork out of your next trip. Plus, you can rest assured that the last time you packed up your camper, you stored everything away in its proper place, so it’s ready for use.

Checklists can also help you keep your camper in tip-top shape, so you don’t get stuck handling unexpected repairs or issues on the road. If you see anything amiss, make a note of it and check it out the next time you’re able. The more familiar you are with your rig, the better you’ll be at spotting issues and handling them promptly.

The setup and teardown steps that you take will depend somewhat on which type of camper you have (motorhome owners won’t have to unhook their trailer, for example), but the principles are the same. Take a look through the lists below, pull out what is needed for your particular RV, and get camping.

Campsite Arrival and Setup

Step 1: Survey Your Campsite

When you arrive at the campground, start by surveying your campsite before you begin setting up camp. These should be your first steps:

• Locate the electrical, water, and sewer hookups before you park your RV. This will help you decide exactly where to park based on the length of your water hose, electrical cord, and sewer hose. 
• Look for potential obstructions, including low-hanging tree limbs and anything that can interfere with your slide-outs. 
• Assess the slope of your site.

Step 2: Parking Your RV

Once you’ve picked the ideal spot within your campsite, it’s time to park your RV. The exact steps will depend on whether you have a back-in or pull-through site and whether you have a towable or motorized RV. 

As you park your RV, follow these steps:

• Level your RV left to right. Don’t attempt to level it from front to back just yet. You may need stackable or rolling leveling blocks to properly level your trailer. Don’t underestimate the importance of this step, as your fridge, slide-outs, plumbing, and other components may not operate well on a tilt.
• Chock the tires on both sides of the rig. This is an important safety step, as it prevents your RV from moving. Never unhitch a towable trailer without properly chocking the tires first. If you’re using  behind-the-tire chocks , place them on the front and back of the tires.

Step 3: Unhitching Your Trailer

Once your rig is secured, it’s time to unhitch your trailer. If you drive a motorized rig, you can move on to the next step.

Unhitching is the process of separating your trailer from your tow vehicle. Before starting, make sure you understand the different parts of your towing gear. Here are the steps to follow:

• Lower your tongue jack. You may use a big block of wood or a  trailer jack block . 
• Unhook your chains and breakaway cable. If you have an electric tongue jack, leave the electrical wire hooked up for now.
• Remove the sway bar and weight distribution bars. Set these somewhere out of the way. 
• Flip the locking lever and raise the tongue jack off of the vehicle’s hitch receiver. If you have trouble getting the hitch to release, try to carefully rock the tow vehicle or step on the bumper to apply more leverage.
• Pull the tow vehicle up a few inches. Don’t go too far, or else you’ll break the electrical connection.
• Adjust the tongue jack to properly level the RV from front to back. Once you have finished this step, you can move your tow vehicle.

Step 4: Stabilize Your RV

Exactly how you stabilize your RV will depend on your RV type and stabilizing gear. The main goal is to reduce rocking and bouncing in the trailer. Here’s how to do that:

• Lower the stabilizing jacks. If you have manual scissor jacks, consider purchasing a  special adapter  that allows you to use your power drill to turn the mechanism. You can also use  jack pads to prevent sinking on gravel or dirt campsites.

Step 5: Handle Your Hookups

Now it’s time to hook up your power, water, and sewer connections (depending on what amenities your campsite offers).

• Check the amperage available at your site. You may need an adapter (for example, if your rig has a 50-amp connection and your site only has a 30-amp outlet, you’ll need a  plug adapter ). 
• Plug in your  surge protector . While you may raise your eyebrow at the price of a surge protector, this important piece of gear can save you a lot of money in the long run. Bad electrical connections can damage your system and appliances.
• Plug in all cables before turning on the electrical breaker.
• Make sure to use a  potable water hose , not a simple garden hose. 
• If you’re using an exterior  water filter , attach it to your hose. 
• A  water pressure regulator  is a worthy purchase to prevent damage to your rig. 
• If you want to access water at the spigot in addition to the interior of your trailer, use a  Y-shaped splitter . 
• Carry along some  extra washers and O-rings  to prevent leaks. This is especially important at campgrounds with no-drip policies.
• If your site is on a slope, you may need a  sewer hose support  to properly angle your hose toward the drain.
• Invest in an  elbow fitting  and a  donut ring  to properly seal your connection. A clear elbow fitting allows you to keep an eye on things. 
• If you’ll be at your campsite for a few days, you may want to open up your gray tank water valve to allow sink and shower water to freely flow. However, be sure to close this before dumping your black tank, as the gray water is useful for rinsing out the sewer hose. 
• In order to avoid bad smells, never leave the black tank valve open. 
• Use  black tank treatment  on any toilets. 
• Release the black tank valve when your black tank sensor shows full or you’re leaving the campsite. After that flows out, release the gray water valve. You may finish by running clear water through the sinks for extra flushing of your lines and hoses. Close both valves when the lines are empty.

Step 6: Finalize Your Setup

Here are the final steps to setting up your campsite:

• Open up your slide-out(s) using the power control. Make sure to watch for obstructions both inside and outside of your trailer.
• If you plan to use the awning, put it out using the power control or manual crank. Pay attention to the weather for winds and precipitation before leaving the awning out. 
• Set up your campsite with your favorite gear, like camp chairs, an outdoor rug, a camp kitchen, decorative lighting, campfire supplies, and more. This is your campsite, so use as much or as little as you need to enjoy your stay.

Arrival and Setup Checklist

• Check level
• If necessary, level side to side
• Chock your tires
• Place support blocks under stabilizing jack
• Unhook your trailer
• Manually level trailer front to back or engage leveling system
• Connect surge protector and power cord
• Connect water regulator and hose
• Connect sewer hose if sewer is available
• Put out the awning and outdoor furniture, rugs, etc.
• Extend any slide-outs
• Turn on the refrigerator (or switch power source)
• Turn on heat/air if needed
• Light pilot light for the oven
• Turn on water heater
• Unpack secured items
• Set up furniture, as needed

Campsite Departure

Breaking down your campsite is essentially performing the setup tasks but in reverse. Here’s a checklist to help guide you through the process.

Teardown and Departure Checklist

• Turn off A/C or heat
• Turn off the water heater and pump
• Leave enough water in toilet to make a seal, but not so much that it will splash out of the bowl when you drive
• Switch refrigerator to in-transit power source
• Secure refrigerator bars
• Assure all lights, radios, and TVs are off
• Close and secure roof vents (dust will come in if you don’t)
• Lower TV antenna
• Secure and lock windows
• Secure all loose objects
• Secure and lock all cabinet doors and drawers
• Make sure the oven pilot light is off
• Close slide-outs
• Close and lock your door
• Retract and secure the awning
• Make sure all outside gear (tables, rugs, solar suitcases, satellite dishes, etc.) are stored away properly
• Disconnect, drain, rinse, and store all hoses
• Unplug shore power cords and adapters
• Turn off propane
• Stow entry steps
• Retract stabilizing jacks
• Hitch up to the vehicle
• Attach break-away switch
• Attach safety chains
• Attach weight distribution
• Plug in 7-pin trailer plug for towing
• Remove and stow leveling blocks
• Remove and stow wheel chocks
• Check trailer lights to make sure they are working properly
• Check tire pressure

Final Walk Around

• Double-check that all outside compartments and doors are locked
• Walk around, make sure everything looks stored properly
• Look above, below, and around the trailer for any connections or items you may have missed
• Clean up any trash and leave the campsite better than you found it

This article has links to products that were carefully selected by our editors. We may earn commission on your purchases from these links.  Visit this page  for the full details of our affiliate marketing policy.

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