how to write a convincing application letter

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How to Write a Job Application Letter (With Examples)

What Is a Job Application Letter?

Tips for writing a job application letter, how to get started.

• Writing Guidelines
• What to Include in Each Section

Simple Formatting Using a Template

Tips for writing an effective letter, sample job application letter, sending an email application, review more letter examples.

Do you need to write a letter to apply for a job? Most of the time, the answer is yes. Even when employers don’t require a job application letter , writing one will help you highlight your skills and achievements and get the hiring manager’s attention. The only time not to send one is when the job listing says not to do so. It can help, and it definitely won't hurt to include an application letter with your resume.

A job application letter, also known as a cover letter , should be sent or uploaded with your resume when applying for jobs. While your resume offers a history of your work experience and an outline of your skills and accomplishments, the job application letter you send to an employer explains why you are qualified for the position and should be selected for an interview.

Writing this letter can seem like a challenging task. However, if you take it one step at a time, you'll soon be an expert at writing application letters to send with your resume.

Melissa Ling / The Balance

Before you begin writing your job application letter, do some groundwork. Consider what information you want to include, and keep in mind that space is limited.

Remember, this letter is making a case for your candidacy for the position. But you should do more than just regurgitate your resume. Instead, highlight your most relevant skills, experiences, and abilities.

Analyze the Job Posting

To include the most convincing, relevant details in your letter, you'll need to know what the employer wants.

The biggest clues are within the job advertisement, so spend some time decoding the job listing . Next, match your qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of examples of when you've successfully led a team. Once you've jotted down some notes and have a sense of what you want to highlight in your letter, you're ready to start writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative. Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation and appearance, from length (no more than a page) and font size to style and letter spacing . Keep these general guidelines in mind, but always stick to any explicit instructions in the job listing or application portal.

Length: A letter of application should be no more than one page long. Three to four paragraphs are typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each paragraph. Use 1-inch margins and align your text to the left, which is the standard alignment for most documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10 and 12 points.

What to Include in Each Section of the Letter

There are also set rules for the sections included in the letter, from salutation to sign-off, and how the letter is organized. Here's a quick overview of the main sections included in a job application letter:

Heading: A job application letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature.

•   Header Examples

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the person's last name. Find out more about appropriate cover letter salutations , including what to do if you don't know the person's name or are unsure of a contact's gender.

Body of the letter: Think of this section as having three distinct parts.

In the first paragraph , you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered information about what the employer was seeking, and how you could meet their needs? This is where you'll share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer follow-up information.

Complimentary Close: Sign off your email or letter with a polite close, such as "Best," or "Sincerely," followed by your name.

• Closing Examples

Signature: When you're sending or uploading a printed letter, end with your handwritten signature, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information.

• Signature Examples

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a job application easier is to use a template to create your own personalized letters. Having a template can help save you time if you are sending a lot of application letters.

Be sure that each letter you send is personalized to the company and position; do not send the same letter to different companies.

• Always write one. Unless a job posting explicitly says not to send a letter of application or cover letter, you should always send one. Even if the company does not request a letter of application, it never hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for example, they might ask you to send the letter as an email attachment or type it directly into their online application system).
• Use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date, and the employer’s contact information. Be sure to provide a salutation at the beginning and your signature at the end.
• Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific examples of times when you demonstrated skills or abilities that would be useful for the job, especially those listed in the job posting or description. If possible, include examples of times when you added value to a company.

Numerical values offer concrete evidence of your skills and accomplishments.

• Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.
• Keep it brief. Keep your letter under a page long, with no more than about four paragraphs. An employer is more likely to read a concise letter.
• Proofread and edit. Employers are likely to overlook an application with a lot of errors. Read through your cover letter, and if possible, ask a friend or career counselor to review the letter. Proofread for any grammar or spelling errors.

This is a job application letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Job Application Letter (Text Version)

Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 elizabethjohnson@emailaddress.com

August 11, 2024

Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101

Dear Mr. Smith,

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design and timesheet coding, and I perfected my Excel skills. 

I’ve attached my resume for your consideration and hope to speak with you soon about your needs for the role.

Best Regards,

Elizabeth Johnson (signature hard copy letter)

Elizabeth Johnson

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject Line Example

Subject: Elizabeth Johnson – Administrative Assistant Position

List your contact information in your signature, rather than in the body of the letter:

Email Signature Example

Elizabeth Johnson 555-555-5555 email@emailaddress.com

Review more examples of professionally written cover letters for a variety of circumstances, occupations, and job types.

CareerOneStop. " How Do I Write a Cover Letter? "

University of Maryland Global Campus. " Cover Letters ."

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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How to Write a Great Cover Letter

Making first impressions count.

By the Mind Tools Content Team

Your dream job has opened up, at just the right time in your career! You've built up the skills and experience to take this next step, whether at your own organization or elsewhere, and you're fired up with enthusiasm.

But the deadline for applications is approaching fast. So, you update your résumé and, feeling positive about your chances, you even take your interview outfit to the dry cleaners!

Next, you sit down to write your cover letter – and your hands freeze over your keyboard. You're desperate to make a great first impression on the hiring manager, and to get your application to the top of the pile. Should the letter be formal or quirky? How much and what type of information should it contain?

In this article, we explore tips and techniques for writing a cover letter that can help you to get through to the next round of the recruitment process.

You can read the transcript of our cover letter video here .

This article gives general tips and guidance for writing a great cover letter, but there is no "one size fits all" template. After reading this article, use your own experience and judgment to decide on the best approach for the role that you are applying for, taking into account the organization's culture and best practices.

Preparing Your Cover Letter

First, you need to do some homework. Find out as much as you can about the team you are hoping to join. Start with your company's website and, if possible, the team's intranet. Then explore industry websites, journals or newsletters for news and information about the company and the industry in general.

This will help to make sure that you are fully up to date with current trends and potential pain points in your sector. You can use this information to gain a better understanding of what the team needs, and how you might be able to help.

Your cover letter needs to find the right tone, one that reflects the culture of your organization. Chances are, you're already familiar with this. But different teams and departments may have different ways of working. For example, do they have a formal, reserved approach, or a more relaxed and informal feel?

Next, look at your résumé from the hiring manager's point of view. Does it include anything that might concern them? For example, are there any gaps in your work history? Your cover letter should include brief explanations for these, such as taking a career break to raise your family.

If your résumé needs more than just a quick refresh, or you need to create one from scratch, you can find out how to do this with our article, Writing Your Résumé (CV) .

Cover Letter Basics

If you were meeting a potential boss for the first time, chances are you'd take extra care with your appearance. If you pay the same attention to your cover letter, that meeting will more likely take place! So, check and double check the following areas:

• Spelling and grammar: these mistakes are easily avoidable. A cover letter with spelling mistakes or missing words looks careless and unprofessional. Use a dictionary! Ask someone else to read your letter, too, as a "fresh pair of eyes" can pick up errors that you've missed. Reading it aloud can also help to ensure that the letter "flows."
• Consistency: for example, if you capitalize one job title – say, Marketing Executive – capitalize all the others, too. Our article, Encouraging Attention to Detail , has strategies for maintaining high standards of work.
• Confidence: avoid saying that you "believe" or "feel" that you are the right person for the job. Have the courage of your convictions and say that you know you are right for it.
• Jargon and clichés: use the correct technical terms where appropriate, but bear in mind that the first person to read your letter may be an HR manager, rather than the team leader or other expert. Also, jargon and acronyms can mean different things in different teams or businesses, so they could cause confusion. Similarly, avoid meaningless, over-used phrases such as "people person" or "thinking outside the box."

Writing a Compelling Cover Letter

Chances are, you're not the only person who sees the role as a dream opportunity. It may have attracted numerous applications. That means the hiring manager has to sift through a lot of cover letters, so they will want to see at a glance what you have to offer.

Brevity is key. As writer and editor Lily Herman instructs , "Keep it short (like, really short). Your cover letter should be a single page (no more!) and around 300-350 words."

Read our articles, Writing Skills and Keep It Simple , for guidance on getting your message across clearly and concisely.

Consider the following structure as a guide for your cover letter:

1. Introduce Yourself

Grab the reader's interest with your opening paragraph. In one or two sentences, tell them who you are, and why they should hire you, and express your enthusiasm for the role.

For example, you could say, "As a sales manager with six years' experience of motivating my team and exceeding my targets each quarter, I was excited to see your advertisement for regional sales director." This sounds much more appealing than, "I am writing to apply for the role of regional sales director, which was advertised on LinkedIn."

2. Explain Why You Are the Best Candidate

Next, describe what you can bring to the role. Give examples of skills that you've developed or successes that you've enjoyed that are relevant to the job description.

Be specific, and quantify your achievements wherever possible. If you've exceeded your sales targets, for example, give a percentage or monetary figure. Tell the truth, and don't be tempted to exaggerate or embellish your accomplishments – it's unethical, and will backfire if you are caught out.

3. Be Enthusiastic About the Role

You may have the qualifications and the experience to do the job, but employers also want to know that you feel passionate about the role and their organization. Describe why the company or department appeals to you. For example, you could explain that you share its values . This signals that you'll be engaged, committed, and likely to stick around.

4. Summarize and Request a Follow-Up

Finally, round up what you've written, and indicate your availability for interview. A strong closing paragraph could be, "I've always delivered outstanding results, and I've enjoyed every challenge that has come my way. I'd be delighted to meet with you and discuss the value that I can add to your team."

Formatting Your Cover Letter

Format your cover letter as though you were going to send it in the mail, even if you're sending it by email. This will make it look more professional.

Here's a point-by-point guide for laying out your cover letter:

• Write your name and address at the top of the page. Align it to the right.
• Write the name and address of the prospective employer. Align it to the left.
• Add the date of your letter under the employer's address, and align it to the left. Leave a line space between the address and the date.
• Begin your letter with "Dear…" and the name of the hiring manager. Avoid "To whom it may concern." If you don't know who to address the letter to, send the HR department an email asking for the appropriate recipient.
• Use a font that's clear and easy to read, such as Arial or Helvetica, with a type size of 10 or 12 points.
• Space your paragraphs, keep wide margins, and don't crowd the page.
• Leave a line space under the final paragraph, and sign off with "Yours sincerely" or "Best regards." Leave a couple of line spaces under the signoff, and then sign your name, typing it in full beneath your signature. If you are sending the letter digitally, it's not necessary to actually sign it – just type your name instead.

Consider sending your cover letter as a PDF file. PDFs are compatible with most computers and devices, so it should look the same on the recipient's screen as it does on your own.

Beware of These Cover Letter Pitfalls

Here are a few mistakes to avoid when writing a cover letter:

• Making jokes. Avoid doing this, because humor is highly subjective, and can be easily misunderstood.
• Mentioning your current salary, or salary expectation. Don't do this unless the job advertisement asks for it. This type of information is best left until you are able to negotiate a job offer .
• Copy and pasting. Of course, to a certain extent cover letters for different applications will overlap. But make sure that your cover letter is clearly written with the job you're applying for in mind – not a simple copy and paste with a few tweaks.

Your cover letter needs to show the recruiting manager that you're the right person for the job, and that you will be a good fit for the team. Research the role carefully, and pay attention to the tone and language that you use.

Your letter should fit on one page, and be presented in a way that's easy to read. It should follow this structure:

• Introduce yourself.
• Explain why you are the best candidate.
• Be enthusiastic about the role.
• Summarize and say that you are available for interview.

Try to give real examples that demonstrate your skills, or that show how you added value to your team or organization. But tell the truth! Don't exaggerate or embellish your accomplishments.

Finally, remember to check your letter carefully for mistakes, and then check it again.

Herman, L. (2016). '16 Secrets for Writing Cover Letters That Get You Hired,' Motto , February 26, 2016. Available here .

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How to Write a Convincing Cover Letter in 2021 | Beginner’s Guide

The  cover letter  is the entry point for your application. Convince the HR manager why you are the best candidate. While hard facts count in the resume, you can score points in the cover letter with individuality and personality.

With the  cover letter , you apply for a job in written form. While the Resume Template is only about you and your experience, the cover letter is a kind of bridge between you and the potential employer. The difficulty for many applicants is that they have to comply with the official formal requirements and at the same time give the letter a personal, perhaps even creative touch to distinguish themselves from the other applicants. Bring the cover letter to perfection with your ultimate final sentence.

What’s a Cover Letter & Why It’s Important For Your Job Search

To stand out in the flood of applications, you need an individual cover letter that is tailored exactly to the training position you are aiming for. In the cover letter, you slip a little bit into the perspective of the personnel manager. Help him or her to quickly classify your personality and get a clear picture of you.

The cover letter plays a complementary role to the Resume . It reinforces this by linking with the position sought. Like the resume, it must, therefore, be personalized and systematically adapted to each application.

A good cover letter highlights the reasons why your skills, those presented on the resume, match the offer. It highlights your motivations, your interest in the company.

But it is above all a capital tool to hold the attention of a potential employer. In most cases, recruiters start by reading the cover letters before looking at the resume. To convince cover letters then often only have thirty to sixty seconds of attention. If they fail, the resume will not even be read.

To succeed in writing a simple and impactful cover letter that stands out from the others, a principle to respect: spend time there.

How to Write a Convincing Cover Letter That Gets You The Job 

The content of the cover letter is structured in up to 7 different sections. It starts with an introduction, followed by the main part, soft skills, optional part, and the final part among others. The formal structure of the application letter is also crucial for the success of your application.

Related: How To Write A Cover Letter For A Job Application In 2021

Step 1 – Pick the Right Cover Letter Template

There is no ideal cover letter template . No solution can meet the infinite number of candidates’ backgrounds and positions sought.

However, it is often the same structure that is used or used as a basis for writing. The outline of a cover letter can thus be broken down into up to 5 parts:

• The introduction, the catchphrase.
• Describe your strengths as a candidate.
• The part about the company: why it interests you.
• An overview of the company and the candidate: what you can do if you work together.
• The conclusion, with the interview proposal.

Note that this is only an example of a cover letter structure, paragraphs can be deleted, merged, or reversed (especially those on the applicant and the company).

It all depends on the applicant’s background, the area of the company targeted, and the type of application (unsolicited, reply to an offer). The structure of a cover letter must be adapted to suit the needs.

Related: How to Write an Entry-Level Cover Letter

Step 2 – Start the Cover Letter with a Header

Use a  professional letterhead with your contact details in the header, followed by the company data, the location, including the date, and a suitable subject.

To offer the reader of the application a simple overview of the important data, a header with their contact details is very suitable. In addition to the full address, we recommend entering your email address and telephone number. The great added value that a header delivers in a cover letter is that the contact details are easy to find in every document.

Recipient data

The recipient data should be listed in full under the header. It is particularly important here to also enter the name of the contact person if known.

Date and subject line

The date is  right-justified  slightly offset under the recipient data before it continues with the subject line (usually left-justified again) and, if necessary, with the code of the job advertisement .

When carefully reviewing the job description, the attentive reader should immediately notice whether a contact person is specified there by the company. If so, this must also be addressed directly in the cover letter. If this does not happen, you immediately cut your meat, because this shows that the tender was not carefully read.

Step 3 – Write an Attention-Grabbing Introduction

When the introduction of a movie doesn’t catch your eye, you zap. The same goes for a cover letter. The catchphrase is the most important part of a cover letter. If your catchphrase is bad, writing the rest will be useless, the recruiter will have already moved on to the next letter.

A good introductory paragraph should allow you:

• Introduce yourself.
• Identify the position you want.
• Convince the recruiter of the relevance of your application .

You must achieve this in just a few lines.

A clearly structured structure is the be-all and end-all of every text. Application folders in general and the application letter, in particular, are no exception. It only takes an HR manager around 30 seconds on average to read your cover letter and decide whether to pay more attention to your Resume Template and attachments.

This first part serves to orient the reader. He should read what the purpose of the letter is and who the author is. The introduction aims to convey his motivation for the application and at the same time to ensure that the reader is interested so that he can continue reading. So start with a key argument for your application and formulate it accordingly. But keep it short.

Here are some examples of a more creative start:

Example 1: Highlight the requirements from the job advertisement  (choose 3 properties from the job  advertisement  ):

“You are looking for a reliable / experienced / experienced / experienced / committed / innovative / motivated / creative marketing manager and I am looking for a new challenge / a new area of ​​responsibility. I found what you were looking for with your ad and I can explain below why you no longer have to look for the right person. “

Example 2: Highlight the company’s values  (3 meaningful examples should be selected):

“Innovation / a strong customer orientation/flexibility / pioneering spirit / a future-oriented vision/proactivity/sustainability / high safety and environmental standards / optimal use of resources – these are not only the values ​​that are lived in your company but also the demands that I make of them my personal work performance. “

Example 3: Linking company values ​​with personal strengths:

”  Your proactive pioneering spirit and my innovative ideas – that could be the recipe for success for your marketing department.”

“Your commercial pioneering spirit and my love for numbers – that could be the recipe for success for your finance department.”

Step 4 – Explain why you’re the perfect person for the job

In this part of the cover letter, you link directly to the job advertisement. First and foremost, you should address the requirements specified in the advertisement. If you manage to include one or two additional job-related skills in the cover letter that are not mentioned in the advertisement – all the better. Give the relevant information about your current school or professional situation, mention your skills and competencies: What interests you about the training? Why do you want to learn the chosen profession? What skills do you bring to the training?

Step 5 – Explain why you’re a good fit for the company

Take advantage of this last part to highlight what you and the company can do together, what you can do for it if your application is successful. Look for arguments that might make the employer want to interview you.

It may be the human qualities that the team would bring, your desire to evolve in the targeted position, your willingness to commit yourself in the long term in the company, or even the opportunity that the desired position means for you (moving to a new city for example).

This part is about convincing. On the one hand, you should justify why you think you are suitable for the job and what qualifies you for it. On the other hand, this is also the place to introduce yourself and to highlight those aspects of training and work experience that qualify you for the job. See this part as a marketing measure, with the aim of “selling” your work performance, your skills, and your personality in the best possible way.

However, do not forget to always establish a relationship with the company by showing the HR manager what added value he has from hiring yourself. Mention hard skills, but don’t forget the corresponding soft skills. Only with a balanced combination of professional and personal strengths can you round off your profile in the best possible way. However, a list is not enough. Always specify your skills and abilities with a suitable example that is also relevant for the respective position. Here are two examples:

Example 1 for integrating soft skills:

“When working on projects, I was able to use my networked way of thinking to illuminate critical intersections from several sides to head for an overall ideal solution.”

Example 2 for the integration of hard skills:

“When I was implementing new marketing campaigns, my training in search engine optimization has benefited me several times. As a result, I learned to pay attention to preparing and optimizing content in a way that was suitable for search engines, right from the concept phase. ”

Step 6 – Wrap up with a call to action

At the end of the letter, you should be made aware of the appended attachments (resume, certificates, etc.) The following sentence is suitable for this:

“  You can find more information about me, my training, and my previous professional experience in the attached resume. You will also find my latest certificates of employment in the attachment. “

If you are asked about salary expectations or the earliest possible start date in the job advertisement, this is also the appropriate place to provide this information.

Finally, a concluding sentence including a greeting should follow. It is important not to use a subjunctive. Words like  would, should, etc.  give the impression of uncertainty and can weaken your statement. So do not say that you “would” be happy to be invited to an interview or that you “would” like to convince yourself of your motivation in a personal interview. Make it more specific and precise:

”  I look forward to your feedback and would be happy to convince you in a personal conversation that you will find an innovative and committed employee with me. If you have any questions, please do not hesitate to contact me by phone or email. Best regards

Step 7 – Use the right formal closing

In the last paragraph of your cover letter, you should summarize the most important facts of your application. Not only your qualifications are relevant in this paragraph. It is very important information that you have to provide to your potential future employer.

How to Perfect Your Cover Letter With the Free Checklist

Study the job advertisement:

It is advisable to read the job advertisement carefully – preferably several times. Filter out what is important to the company: What requirements do you have to meet? What tasks will you be facing? You must address these central points in the cover letter by linking them to your personal experience. Additional Internet research about the company can also be helpful. The more you know about it, the easier it will be for you to correctly set the main points of content in your letter, and in the best case, you will avoid possible rejection. If you want to stand out from the crowd, then create your application homepage now.

Don’t be afraid to address gaps in your resume:

Gaps in the Resume Template are not a criterion for rejection. On the contrary: You are human. The only thing that matters is to emphasize them positively in your cover letter. Our article with tips on how to deal with gaps in your resume tells you how. Learn everything you need to know about the perfect resume with relevant content and information.

Pay attention to clarity:

This is achieved by breaking it down into paragraphs. It is easier to take information from short paragraphs than to filter it out from a long text bulge. So don’t make it too difficult for the reader.

Pay attention to a red thread:

Your cover letter should have a red thread, i.e. a logical structure and a continuous chain of argumentation. Do not jump back and forth between different topic blocks, but consciously choose a structure that is comprehensible and structured.

The correct font and size:

Even if you want to score points with creativity, it is advisable to use common fonts. Avoid overly ornate variants – stick to Times New Roman, Arial, Helvetica, Verdana, or Georgia so as not to get too out of line. The font size should be set at 11-point or 12-point. Don’t try to squeeze too long text by reducing the font size to one page, but instead consider how to compress and shorten the text in a sensible way.

Make sure your sentences are easy to read:

Nothing is more tedious than having to read a sentence several times to understand it. Avoid sentences that are too long or too nested. With concise, easy-to-read sentences, you score considerably more points.

To round off your application, we recommend that you also attach your resume. To maintain a consistent form and leave a professional impression, you can also opt for a complete application folder. Whether in classic printed form or digitally – our article on the application folder will tell you how. However, if you get a call from the headhunter, you can be sure that you are already a big step ahead in the application process. Did you know that it is possible to apply for your dream job with your mobile phone? See all application tips and application templates at a glance and start the upcoming application marathon stronger.

As far as language and choice of words are concerned: formulate seriously, argue clearly and conclusively – get to the heart of your matter! The HR manager has neither the time nor the desire to work his way through complicated nested sentences and twisted wording in the cover letter to get to the heart of the matter. Ideally, the HR manager will immediately understand what appeals to the applicant about the training in question. And, of course, all the details of an application should not be unrealistically glossed over, but should always be in line with the enclosed certificates and proofs.

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Securing a job in today’s competitive job market is pretty challenging, a well-written job application letter can make all the difference in landing a dream job. It serves as your first introduction to your potential employer and offers a valuable opportunity to showcase your qualifications, skills, enthusiasm, and suitability for the role.

To explore the ins and outs of writing a job application letter, and how to make a strong impression with it, check out this blog. This blog will show you how to write an exceptional job application letter that will help you stand out from the competition.

A job application letter is commonly referred to as a cover letter. This letter of application is a document that is sent along with your resume when you apply for a job. Its main purpose is to introduce yourself to the potential employer or hiring manager, providing an opportunity to present your skills, qualifications, and experience that are relevant to the job you’re applying for. Additionally, it aims to persuade the hiring manager to consider you for the role. 

Therefore, a strong job application letter serves as your ultimate gateway to your dream job.

• Components of a Job Application Letter

To draft an outstanding application you need to follow the right step to write a letter. Therefore, here are the key components that you should follow:

Include your contact information and the date at the top of the letter, followed by the employer’s contact details.

Begin your letter with a formal greeting to the hiring manager. It’s best to address the letter with the name of the hiring manager. For this, it’s advisable to call the company and ask for the hiring manager’s name as it would look professional. Alternatively, use a generic salutation like “Dear Hiring Manager”.

Craft a standout introduction to build that positive impression from the start of your letter. Your introduction should highlight your relevant skills, experiences, and achievements that make you a suitable candidate for the job.

Highlight what value you can bring to the company with this position. Talk about why you’re the perfect fit for the job; this way, you can showcase your professional skills and stand out from other applicants.

Express your enthusiasm for the position and reiterate your interest in the opportunity. Also, thank the employer for considering your application. End the letter with professional closing for example: “Yours sincerely”, “Best regards”, or “Thanks for your consideration”, followed by your name and signature.

Read More: All You Need to Know About Resume Headlines – With Example

• Tips on How to Write a Job Application Letter

Customize your application letter for the job; formally, it’s best to follow the key components that we discussed above. This way, you can tailor your application letter to each job, highlighting the qualifications and experiences most relevant to the position.

Show your understanding of the company and its values in your application letter as this shows that you are aware of what the company does, and your genuine interest in the position.

Though you have a lot to say and express in your letter, do not go over the board, keep it concise and to the point, focusing on key skills and experiences that align with the role.

It sometimes happens that the hiring manager may not read the entire letter but rather would just find the relevant keywords that match the job requirements. Additionally, incorporating keywords will also help your application stand out to applicant tracking systems (ATS).

Finally, once you have drafted your outstanding job application letter, give a quick check on the grammatical errors to ensure the letter is professionally well formatted without any blunders.

• Best Job Application Letter Format (Example Templates)

Subject: Application for the Role of [Job Title] at [Company Name]

I am writing to express my interest in the [Job Title] position listed on [where you found the job posting]. As a recent graduate from [University/College Name], I am excited about the opportunity to contribute to [Company Name] and grow both personally and professionally.

During my academic studies, I developed strong skills in [relevant skills or coursework]. I am particularly drawn to [specific aspect of the company or job description] and am eager to apply my knowledge and enthusiasm to support [Company Name]’s goals.

I am highly motivated and detail-oriented, and I possess excellent communication skills. I am confident that my academic background and passion for [industry or field] make me a strong candidate for this position.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of [Company Name].

Best regards,

[Your Name]

Subject: Job Application for [Job Title] Position at [Company Name]

Dear [Hiring Manager’s Name],

I am writing to apply for the [Job Title] position at [Company Name], as listed on [where you found the job posting]. With over [number of years] years of experience in [relevant industry or field], I am excited about the opportunity to bring my expertise to your esteemed organization.

In my current role at [Current Company], I have successfully [mention key achievements or responsibilities]. These experiences have equipped me with strong skills in [relevant skills or competencies], including [specific skills mentioned in the job description].

I am particularly drawn to [specific aspect of the company or job description], and I am confident that my background in [relevant experience or industry] aligns well with the needs of [Company Name].

Thank you for considering my application. I am eager to further discuss how my qualifications and experiences can contribute to the continued success of [Company Name].

Yours Sincerely,

Subject: Expressing Interest in [Job Title] Position at [Company Name]

I am writing to express my interest in the [Job Title] position at [Company Name], as posted on [where you found the job posting]. With [number of years] years of experience in [relevant industry or field], I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I [briefly mention key responsibilities or achievements]. These experiences have honed my skills in [relevant skills or competencies], and I am eager to apply them to drive success at [Company Name].

I am particularly impressed by [specific aspect of the company or job description], and I am excited about the opportunity to collaborate with the talented team at [Company Name].

Thank you for considering my application. I look forward to the possibility of discussing how my background and expertise align with the needs of your organization.

Read More: Resume Headline For Freshers: 30+ Examples and Tips

Now that you’ve reached the end of this article, you understand that a well-written job application letter can significantly enhance your chances of securing an interview with your dream company in this challenging job market. Therefore, follow these tips, key components, and templates to draft a successful job application letter that impresses your hiring manager. With the right approach, you’ll be one step closer to your next career opportunity.

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The cover letter – how to write a convincing letter of application

Your cover letter is your first contact with your potential new employer, and it creates their first impression of you. For this reason it is very important. You should take great care when writing your cover letter to ensure that you stand out from the crowd. If you are going to convince a recruiter to invite you for interview, you will need to write a professional and original cover letter. Using an application template, we will show you how to structure your letter and what information it should contain.

Contents: Six steps to the perfect cover letter

• Pay attention to the structure of your letter.
• Create an error-free letterhead.
• Write a concise subject line .
• Address your point of contact personally in the salutation .
• In the main body of the letter , explain clearly to your desired employer what added value you offer the company.
• Formulate a confident concluding sentence .

Keep things in order: the structure of the cover letter

Before you write your application, you need to know how to structure it. There is a classic structure for this (which even has its own DIN standard), which specifies what information should be provided at which point. Even if this structure is not to be understood as a rigid specification, a cover letter should basically contain the following elements:

• Place, date
• Subject of application
• Personal salutation
• Introduction
• Your qualifications and skills
• Added value you can offer the company
• Closing salutation
• Reference to attachments

We will now take a closer look at the individual parts of your cover letter and explain what you should pay attention to. The beginning and end of the cover letter should follow the form of a standard letter, and do not leave much room for creativity. The main body of the letter can be formulated more freely, however. Also, keep in mind that your cover letter should not be longer than one A4 page .

Your cover letter’s “business card”: the letterhead

In order for your application to reach the right address and person, It is crucial that your letterhead is correct. This begins with your contact details such as name, address, telephone number and email address. This means that the recruiter can see at a glance who they are dealing with, and provides them with all the information they need to get in touch with you. Below, write the address of the company including the name of your point of contact .

But be careful! The first mistakes in cover letters often creep in here: spelling the company name incorrectly could result in your immediate exclusion from the application process. Typos in the address or the recipient’s name are also seen as careless mistakes, and they may have more of an effect that merely making the recipient uncomfortable. Therefore, check the letterhead very carefully before you send your cover letter. This is especially true if you reuse an application template several times.

Once you have thoroughly checked the contact details, enter your place of residence and the date on the right-hand side. Again, before sending the cover letter, check whether you have entered the correct date.

The issue at a glance: the subject line

Before you start writing the text of your cover letter, you need to come up with a concise subject line . It is important to refer to the position you are applying for. Extensive formulations have no place in the subject line . Simply write which job you are applying for and add the reference number or code number listed in the job advertisement. This makes it easier for the recruiter to assign your application to the relevant job advertisement.

A clearly formulated subject line might look like this:

• Application for position of retail salesperson, reference number: 123456
• Application for position of accountant, code: 01012019

You can inform the recipient of your application where you saw the job advertised by inserting a reference line in a smaller font under the subject line:

• Application for position of retail salesperson, reference number: 123456 Job advertised on LinkedIn dated 1st January, 2019
• Application for the position of accountant Job advertised on the company’s website, code 01012019

Get personal: use the correct salutation

Have you ever received a letter addressing you as “ Dear Sir or Madam ”? Did you feel like you are probably one of thousands holding a duplicated cover letter in your hands? Put yourself in this position when you write your cover letter and heed the following tip: address your letter personally !

You will often find the point of contact’s name in the job advertisement. If this is not the case, do some research on the company's website or in professional networks such as Xing or LinkedIn . If in doubt, the safest way is to call the company and ask for the name of the relevant person.

If you feel insecure or uncomfortable before you call, follow these five steps to finding out the name of your point of contact:

HR specialists often make a note of calls of this kind, as they demonstrate your high level of commitment and that you wish to deal with the company in a professional manner.

However, if your call is unsuccessful, there is one last option: write a friendly email to the company and ask for the correct point of contact. If you do not receive an answer within a few days, use the formal salutation “ Dear Sir or Madam ”.

The core of the cover letter: the main body

After the formal part of the cover letter, in the main body you now have the option to be more creative. However, make sure you limit your cover letter to one page of A4. To help you, we have provided a guide to the approximate number of lines you should use for each section of the main body. The main part of the cover letter is divided into three elements:

The introduction (4–6 lines)

Your qualifications and skills (5–7 lines).

• The added value you can offer the company (5–7 lines)

A useful tip : Your cover letter should explain to your desired employer what added value you would bring to the company if hired. The only thing that interests the recruiter is the skills you offer which would contribute to the company's success. So leave your personal goals and dreams aside.

Your cover letter’s introduction is about awakening the recruiter’s interest. Therefore, leave out hackneyed phrases such as “ I am hereby applying… ” or “ I was delighted to see your job advertisement… ”. HR staff and bosses have read these impersonal, formulaic phrases countless times. Start with an individual introductory sentence that will stick in their minds.

When formulating a unique introduction, the AIDA formula originally used in advertising can be helpful. AIDA stands for A ttention, I nterest, D esire and A ction.

In the first sentence, draw the recruiter’s attention with an original introduction and awaken their interest , perhaps by mentioning a special skill. Combine this with an extraordinary success you have had to awaken their desire to know more. Finally, motivate them to take action and ask them, for example, to keep reading or to invite you to an interview.

After a lively introduction, it is now time to tell the recruiter about your qualifications and skills . Don’t just regurgitate your CV, however. Instead, only mention skills that match the advertised position and substantiate them with concrete examples and figures from your previous positions:

• Have you been able to significantly increase sales or customer satisfaction?
• Do you have experience of managing teams?
• Do you have several years of professional experience?
• In addition to your studies, have you previously worked on similar projects (as an intern or student assistant)?

In addition to hard facts, soft skills are also decisive for HR professionals. These include, for example, the ability to work in a team, empathy, communication skills and analytical skills. However, don’t just write “ I am a team player and have good communication skills ” or “ My greatest strength is my empathy ”. Instead, give concrete examples that demonstrate your social skills. Make sure that you only mention soft skills that match the position advertised.

Added value for the company (5–7 lines)

The following part of your cover letter is crucial for your potential future employer: what added value do you offer the company? Why should they hire you instead of someone else? Think carefully about this, because you are very likely to be asked this question in an interview.

Formulate a combination of your greatest strengths and the most important requirements for the job . In this way, the recruiter can directly see how your core competencies match the advertised position. Do not digress, however. Again, you only have about 5–7 lines to provide 1–2 examples that make you the ideal candidate.

Name another concrete success story from your recent professional past which will also be of benefit to your potential new employer. Feel free to use the informative value of numbers to sell yourself to the recruiter or boss and convince them of your added value for the company.

On the home straight: the conclusion

After you have clearly presented your qualifications, skills and added value, finish by formulating a confident final sentence . However, avoid conjunctives such as would or could, as well as overused phrases such as “ I would be delighted to be invited to an interview. ” This makes you look like a supplicant hoping to receive an invitation, instead of being certain of it.

Be confident in your conclusion and assume that your application will take you through to the interview stage. For example, write:

• I look forward to convincing you of my skills in person and will be happy to answer any further questions you may have.
• I will be happy to convince you personally of my skills, which I can demonstrate to you during a one-day trial period.
• I look forward to receiving a positive answer and getting to know each other personally during the interview.

After your individual, self-assured concluding statement, sign off with the classic salutation “ Kind regards/With kind regards ”, your handwritten signature , and the word Attachment , which signals that you have also sent attachments. It is not necessary to list all attachments.

Incidentally, the subject of salary expectations is a tedious one for many applicants, but should never be swept under the table if the company asks. The conclusion of your cover letter or a P.S. are best places to indicate your desired salary.

As you can see, you do not need to work magic to write a good cover letter. If you manage to convince your potential employer of your skills and specific added value for the company, you have the best chance of being invited to an interview.

Any remaining questions or comments about how to write a cover letter? Want to apply for a specific job in our recruitment section and have questions about the job advertisement? Then get in touch with us now!

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How to Write Persuasive Letters

Last Updated: April 9, 2024 Fact Checked

This article was co-authored by Tami Claytor . Tami Claytor is an Etiquette Coach, Image Consultant, and the Owner of Always Appropriate Image and Etiquette Consulting in New York, New York. With over 20 years of experience, Tami specializes in teaching etiquette classes to individuals, students, companies, and community organizations. Tami has spent decades studying cultures through her extensive travels across five continents and has created cultural diversity workshops to promote social justice and cross-cultural awareness. She holds a BA in Economics with a concentration in International Relations from Clark University. Tami studied at the Ophelia DeVore School of Charm and the Fashion Institute of Technology, where she earned her Image Consultant Certification. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,540,130 times.

You've encountered a problem with a bank, insurance company, government agency, employer, or even a school. You need to persuade someone to do something, or help you with something. How do you write a persuasive letter that works? Here are some key ideas for your persuasive letter.

Sample Letters

Preparing To Write Your Letter

• Start by using this: I want to persuade my audience to my purpose . Exchange my audience with who you want to persuade and my purpose with what it is you want to persuade them to do.
• After you have established that, ask yourself: Why? List the reasons why you want your audience to do what you want them to do.
• After you brainstorm reasons, sort them by importance. Place all the important details into a column, then place all the less important details in another column. This step helps you narrow your reasoning so you emphasize the relevant, salient points. [1] X Trustworthy Source Reading Rockets Online resource supported by PBS providing research-based strategies for assisting children to become confident readers Go to source

• When you are figuring out your purpose, think about any solutions that you can offer.

• Try to find a real person to address your letter to. Who are they, and what power do they really have to help you? How are they going to change your mind? Will they just pass along your complaint? How should you address them? Are they in a senior or functionary position? Talk to them according to their position.
• Try to discover what beliefs and biases the reader has about your topic. What disagreements might arise between you and your reader? How can you present a counterargument respectfully?
• Figure out what concerns your reader might have with the topic. Do they have limited funds to distribute? Are they directly affected by the topic? How much time do they have to consider your document?
• Think about the kind of evidence your reader will need in your argument to be persuaded.

• Use facts, logic, statistics, and anecdotal evidence to support your claim.
• Don't come out and say the other side is wrong; instead, be respectful as you explain why your position is stronger and deserves notice.

Formatting the Letter

• Start by using single-spaced, block paragraphs.
• Left justify each paragraph; in other words, don't indent the paragraph like you would in prose or an essay.
• Leave a line between each paragraph.
• Use a standard font, typically Times New Roman or Arial, in size 12.

• Type the date. Spell out the name of the month, then give the date and year. Skip a line.
• June 4, 2013
• Provide the name and address of the recipient. Try to find a specific person to send your letter to. Skip a line.

• When addressing the person, use their title (Mr./Ms./Dr./Miss/etc) and last name. If you are unsure what a woman's preference is, refer to her as Ms.
• Always follow this by a colon.
• Leave a line between the salutation and the first paragraph. [4] X Research source
• Dear Dr. Brown:

• Choose Respectfully yours, for something more formal. Sincerely, Kind regards, Thank you, or Yours truly, are standard for formal business e-mails. Best, Best regards, or Have a nice day, are much less formal and friendly.
• Skip 4 lines afterwards to leave room for the signature before typing your name.

Writing the Letter

• Avoid overly long sentences. Make sure to use strong, declarative sentences. Your writing should be succinct, to the point, and easy to read.
• Don't make your paragraphs too long. Don't cram so much information inside that you lose your reader, stray from the main point, or make your point hard to understand. Stick to the relevant information, and change paragraphs when you start a new idea.

• This paragraph might only be 2-4 sentences.

• Remember to keep it logical, polite, and factual. Avoid overly emotional language, don't demand action, or be rude to the person or company you are writing to or opposing sides.

• Cite statistics and facts to appeal to your reader's reason. Make sure your statistics and facts are from credible, respected sources, and that you are using them truthfully and not taking them out of context. Make sure to cite the sources.
• Quote experts on the topic who support your position or disagree with the other side. These experts should be respected in their fields and be qualified to have an opinion on the subject.
• Provide a reason why your request should be granted. Telling someone they need to do something isn't a very effective persuasive technique, but explaining to them why you believe something should be done can help change their mind.
• Provide details, specifications, and limitations to your position and request. Talk about past efforts related to your request, or the lack of any action.
• Give examples of testimonials that relate to your position. Think of any other evidence you can provide as to why your position matters.
• Just remember to limit what you include in your paragraphs. State your case and situation simply. Don't go into excess detail, but do include all the essential points. Choose only the most relevant statistics, experts, and testimonials.

• Make sure to openly admit differences between your position and the opposing side. Don't try to hide them; this weakens your argument. Instead, stress shared values, experiences, and problems with the opposing side.
• Avoid judgmental statements. That puts too much emotion into your letter and lessens your logical appeal. Being overly negative and judgmental may deter the other side from agreeing with you.

• Aim to end with a powerful sentence that will help to persuade your reader to be on your side, or to at least see things more clearly from your perspective.
• Offer your own solutions or help. Agree to compromise, or meet in the middle. Show what you have already done or are prepared to do to deal with the situation.

Putting on the Final Touches

• If needed, have someone check your writing for spelling (or use your spell checker in the software).

Community Q&A

• Make it formal. The person who will be reading the letter will not believe you if you use chatty or informal language. Formal language is also just more polite than using pointless slang! Thanks Helpful 0 Not Helpful 0
• Use flattery. The person you're trying to persuade would rather help someone who is kind to them. Thanks Helpful 0 Not Helpful 0
• Stay on topic. Take care not to add random information that has no bearing on the issue at hand. Instead, stick to the relevant facts and be simple. Use the facts to be descriptive. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://www.readingrockets.org/sites/default/files/migrated/content/pdfs/persuasiveletter_camping.pdf
• ↑ https://valenciacollege.edu/students/learning-support/winter-park/communications/documents/ElementsofPersuasive.pdf
• ↑ https://writing.wisc.edu/handbook/assignments/businessletter/
• ↑ https://writing.wisc.edu/Handbook/BusinessLetter.html
• ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
• ↑ https://www.student.unsw.edu.au/writing-your-essay

About This Article

To write a persuasive letter, start by stating your main point within the first couple of sentences so it's clear right away what you want. Then, emphasize the importance of your request with supporting details like facts, quotes, and statistics. Remember to make your sentences short and to the point so that you don’t bore or frustrate the reader. Additionally, keep your tone factual and polite to avoid coming across as demanding or overly emotional. For more advice, including how to properly format a persuasive letter, keep reading. Did this summary help you? Yes No

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview

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