what is the purpose of appendix in a business plan

What to Include in Your Business Plan Appendix

Candice Landau

4 min. read

Updated May 10, 2024

While not required, a well-structured business plan appendix goes a long way toward convincing lenders and investors that you have a great business idea and a viable business.

This article will cover what to include in your appendix and best practices to make it a useful part of your business plan . 

• What is a business plan appendix?

A business plan appendix provides supporting documentation for the other sections of your business plan .  

The appendix typically comes last and includes any additional documents, spreadsheets, tables, or charts that don’t fit within the main sections of your plan. 

What goes in the appendix of a business plan?

In general, here is some of the information you might include in your business plan appendix:

• Charts, graphs, or tables that support sections of your business plan
• Financial statements and projections
• Sales and marketing materials
• Executive team resumes
• Credit history
• Business and/or personal tax returns
• Agreements or contracts with clients or vendors
• Licenses, permits , patents, and trademark documentation
• Product illustrations or product packaging samples
• Building permit and equipment lease documentation
• Contact information for attorneys , accountants, and advisors

You may include some, all, or none of these documents in your appendix. It depends on your business needs and who you share your business plan with. 

Similar to your executive summary , adjusting what’s in your appendix may be helpful based on the intended audience.

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Business plan appendix best practices

Here are a few tips to help you create an appendix that supports your business plan.

Make it easy to navigate

If your appendix is more than a few pages long or contains a variety of documents, you may want to consider adding a separate table of contents.

Don’t forget security

If you share confidential information within the business plan appendix, you will also want to keep track of who has access to it. 

A confidentiality statement is a good way to remind people that the content you share should not be distributed or discussed beyond the agreed parties. You can include it as a separate page or as part of your business plan cover page .

Make the appendix work as a separate document

Given that the appendix is the last part of the business plan, it’s quite likely your readers will skip it. 

For this reason, it’s important to ensure your business plan can stand on its own. All information within the appendix should be supplementary. 

Ask yourself: if the reader skipped this part of my plan, would they still understand my idea or business model ? If the answer is no, you may need to rethink some things.

Connect the appendix to sections of your business plan

Make sure that anything you include in the appendix is relevant to the rest of your business plan. It should not be unrelated to the materials you’ve already covered. 

It can be useful to reference which section of your plan the information in your appendix supports. Use footnotes, or if it’s digital, provide links to other areas of your business plan.

Keep it simple

This is good general advice for your entire business plan. 

Keep it short. 

You don’t need to include everything. Focus on the relevant information that will give your reader greater insight into your business or more detailed financial information that will supplement your financial plan.

Free business plan template with appendix

Remember, your appendix is an optional supporting section of your business plan. Don’t get too hung up on what to include. You can flag documents and information you believe are worth including in your appendix as you write your plan . 

Need help creating your business plan? 

Download our free fill-in-the-blank business plan template with a pre-structured format for your appendix. 

And to understand what you should include based on your industry—check out our library of over 550 business plan examples .

Business plan appendix FAQ

How do you write an appendix for a business plan?

Gather relevant documents like financial statements, team resumes, and legal permits. Organize them logically, possibly mirroring your business plan’s structure. If long, include a table of contents, ensure each item is relevant, and focus on keeping it simple. If you’re sharing sensitive information, add a confidentiality statement.

Why is a business plan appendix important?

An appendix provides supporting evidence for your business plan. It keeps your main plan more concise, enhances credibility with additional data, and can house all-important business documents associated with your business.

What additional information would appear in the appendix of the business plan?

The following can appear in your appendix:

• Financial projections
• Marketing materials
• Team resumes
• Legal documents (like permits and patents)
• Product details (like prototypes and packaging)
• Operational documents (like building permits)
• Professional contact information. 

Candice Landau is a marketing consultant with a background in web design and copywriting. She specializes in content strategy, copywriting, website design, and digital marketing for a wide-range of clients including digital marketing agencies and nonprofits.

Table of Contents

• What goes in the appendix?
• Best practices
• Free template

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What to include in a Business Plan Appendix?

Free Business Plan Template

• May 2, 2024

A business plan appendix is a great way to add depth to your business plan without making it unbearably long and boring.

However, not everyone needs it. And even when you do, it’s important to understand what this section entails and how you can make it useful.

Well, we will figure that out in this blog post.

But before that, what exactly is an appendix in a business plan?

What is a business plan appendix?

A business plan appendix is the last section of your business plan that contains supplementary information and documents to support the claims your plan makes.

This may include a couple of technical documents, detailed financial statements, charts, spreadsheets, and other additional documents that were too detailed or extensive to include within the main sections.

It’s like a reference point for readers who want to gather detailed insights about the information you presented in your business plan.

Let’s understand what the business plan appendix includes in brief detail:

What to include in the appendix of a business plan?

Depending on your business needs and the intended audience for your business plan, the appendix section may include some of these documents.

• Supplementary information
• Legal documents
• Organizational and personnel details
• Additional financial documents
• Achievements and testimonials

Let’s understand what the appendix business plan includes in brief detail:

1. Supplementary information

Here, you can include documents to support and elaborate on some information mentioned in other sections of your business plan.

Some examples of supplementary information include,

• Charts, graphs, and tables used in the analysis
• Sales and marketing material
• Website and social media documentation
• Raw data, research methods, and research protocols
• Questionnaires and survey instruments
• Product blueprints and images
• Technical and user documentation
• Detailed competitor analysis
• Property designs

2. Legal documents

Adding legal and compliance documents to your appendix will demonstrate your adherence to regulations and legal standards. Such transparency will help win the trust of your stakeholders and potential investors.

Here are a few examples of the kinds of legal documents you can add.

• Incorporation papers
• Licenses and Permits
• Intellectual properties, i.e. trademarks, copyright, patents.
• Building permits and rental agreements
• Supplier and vendor contracts
• Equipment documentation
• stock certificates

3. Organizational and personnel details

In this section, you will offer information that will let readers have a peek into the workings of your company and the people behind it. Some of these documents include

• Organizational chart
• Job descriptions and hiring procedures
• Resumes for executive positions
• Certifications and degrees
• Affiliates such as attorneys or accountants

4. Additional financial documents

The main body of your financial plan already includes adequate financial information. However, depending on your audience, they might need access to certain additional information such as:

• List of assets within the business
• Credit history
• Business and personal tax returns
• Spreadsheets of financial projections
• Historical and current financial statements
• Equity structure and debt repayment plan
• SBA (Small Business Administration) loan agreements and business loans.

5. Achievements and testimonials

Lastly, you can include proof of achievements that can help establish your brand’s credibility and performance. This is a great place to highlight:

• Media and press clippings
• Testimonials and success stories
• Expert endorsements
• Awards and achievements

And those are pretty much all the things you will include in your plan. Let’s now create an appendix suited for your business plan.

Tips and best practices for business plan appendix

Before you kickstart writing your appendix, we have a few tips to help you make this section more enriching.

1. Make it scannable

Keep the contents of your appendix simple and easy to navigate. If you are planning to add a variety of documents,  consider adding a table of contents to help readers find what they need easily.

2. Relate to the business plan

Everything you include in your appendix should be relevant to the contents and elements of your business plan .

You can add footnotes or a link by referencing the supplementary documents to the business plan information it supports.

3. Include the confidentiality statement

If you are adding financial statements or any legally classified information, add a confidentiality statement. This is an effective way of ensuring that the parties with access to confidential information don’t share it with anyone else.

4. Keep the appendix supplementary

When you write a business plan ensure that the document stands on its own without relying on the appendix. Your readers are likely to skip this section, so you don’t want to risk having inadequate information in the main body.

Your appendix should only cover supplementary and supporting information, not any core detail that the reader must quintessentially know.

Start preparing your business plan with the appendix

Now, don’t get caught up trying to figure out what to include in your appendix. Focus on writing your business plan, and you will eventually get a gist of supporting documents essential for your plan.

However, what if you need help writing your business plan in the first place? In that case, a business planning app or sample business plans would help.

For instance, Upmetrics’ AI business plan generator can help create compelling business plans from scratch in less than 10 minutes.

All you have to do is answer some tailored business questions, and an AI assistant will do everything else for you.

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Frequently Asked Questions

Is the appendix important in a business plan.

Yes, the appendix is an important section of your business plan. Although it’s not compulsory, adding an appendix will help your investors and other audiences gather the required information in in-depth detail. An appendix helps you prove the viability of claims made in different sections of your plan.

How do you write an appendix for a business plan?

Follow these steps to write your appendix section:

• Gather all the supplementary documents you want to include in this section.
• Organize them logically based on the structure of your plan or their content nature, i.e. financial documents, legal documents, marketing materials, etc.
• Label the documents and present them neatly in a professional stack without creating clutter.
• Add footnotes and links to the relevant business plan sections and create a table of contents to make the information easily scannable.

Do I need a table of contents for the appendix?

It’s recommended to have a table of contents especially if you are adding multiple long documents supporting different sections of your business plan information.

Are there any online resources for creating a business plan appendix?

Business plan templates are the best resources for creating a clear and impactful appendix section. Most business plan templates online have a section for appendix which can be easily edited to suit your needs.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Essential Appendix in Business Plans: Key Examples & Importance

20 February 2024

Welcome to our comprehensive exploration of the often overlooked yet indispensable component of business plans: the appendix. In the realm of entrepreneurship, crafting a robust and persuasive business plan is paramount to success. However, while much emphasis is placed on the main body of the plan, the appendix remains a hidden gem, brimming with potential to elevate your document from ordinary to extraordinary.

Table of Contents

Appendix in Business Plan

An appendix in a business plan serves as a vital repository of supplementary information, enriching the core content with comprehensive details. It’s akin to the backstage of a theatrical performance, housing essential materials that bolster the narrative presented on stage. Within the business context, the appendix encapsulates various facets crucial for stakeholders’ deeper understanding and assessment.

Appendix of a Business Plan

The appendix of a business plan acts as an expansive reservoir, accommodating an assortment of documents essential for comprehensive understanding and evaluation. It functions as an annex, seamlessly integrating supplementary materials that augment the primary narrative. Within this annex, stakeholders discover a wealth of information ranging from intricate financial analyses to intricate market research findings.

Appendix Business

The appendix business segment within a business plan serves as a reservoir of supplementary materials indispensable for stakeholders’ comprehensive understanding and evaluation. It functions as an archive, housing a diverse array of documents ranging from financial projections to legal agreements, market research findings to organizational charts. This segment enriches the core content, offering stakeholders a deeper dive into the venture’s operational intricacies and strategic underpinnings.

Supporting Documents Example

In a business plan, supporting documents serve as tangible evidence substantiating the venture’s viability and potential. These documents encompass a broad spectrum, ranging from financial statements to market research findings, legal agreements to organizational charts. For instance, a supporting documents example might include detailed financial projections demonstrating revenue forecasts, expense breakdowns, and cash flow analyses. Additionally, it could entail market research reports elucidating target demographics, competitive landscapes, and industry trends.

What is Appendix in Business Plan

The appendix in a business plan constitutes a critical segment housing supplementary materials essential for stakeholders’ comprehensive understanding and evaluation. Essentially, it serves as an annex, encapsulating a diverse array of documents ranging from financial projections to market research findings. Its purpose is to enrich the core content, providing stakeholders with deeper insights into the venture’s operational intricacies and strategic underpinnings.

Appendix Business Plan Example

An appendix business plan example serves as a tangible demonstration of the supplementary materials essential for enriching the core content of a business plan. It encompasses a diverse array of documents, including financial projections, market research findings, legal agreements, and organizational charts. By showcasing these materials in a structured manner, the example elucidates the depth and breadth of information housed within the appendix, offering stakeholders a comprehensive understanding of the venture.

Why Should You Include Supporting Documents in Your Business Plan?

The inclusion of supporting documents in a business plan is imperative for several compelling reasons. Firstly, these documents serve as tangible evidence substantiating the venture’s viability and potential, instilling confidence in stakeholders. Secondly, they provide a deeper dive into the operational intricacies and strategic underpinnings, fostering a nuanced understanding.

Which of the Following Should Be Included in the Supporting Documents Section of a Business Plan?

The supporting documents section of a business plan should encompass a diverse array of materials essential for stakeholders’ comprehensive understanding and evaluation. This includes but is not limited to, detailed financial projections, market research findings, legal agreements, organizational charts, resumes of key personnel, and any pertinent licenses or permits. By integrating these materials in a structured manner, the supporting documents section enriches the core content, offering stakeholders deeper insights into the venture’s intricacies and potential.

The Purpose of Including Supporting Documents in a Business Plan Is To

The purpose of including supporting documents in a business plan is multifaceted and pivotal for the plan’s efficacy. Primarily, these documents serve as tangible evidence substantiating the venture’s viability and potential, instilling confidence in stakeholders. Additionally, they provide a deeper dive into the operational intricacies and strategic underpinnings, fostering a nuanced understanding. Moreover, they enhance transparency and credibility, showcasing meticulous planning and thorough research. Ultimately, the inclusion of supporting documents bolsters the business plan’s efficacy as a comprehensive blueprint for success.

Conclusion:

In wrapping up, it’s evident that the appendix plays a crucial role in enhancing the effectiveness and completeness of your business plan. Through meticulous inclusion of supporting documents, such as financial projections, market research data, and legal documents, you bolster the credibility and clarity of your plan. This not only instills confidence in potential investors and stakeholders but also serves as a valuable reference point for your own strategic decision-making.

Frequently Asked Questions (FAQs) About Business Plan Appendices

What is the appendix in a business plan, and why is it important?

The appendix in a business plan is a supplementary section that includes additional information, documents, and data supporting the main content of the plan. It is crucial as it provides comprehensive details that strengthen the credibility and feasibility of your business proposal.

What should be included in the supporting documents section of a business plan?

The supporting documents section of a business plan should encompass a range of materials, such as financial statements, market research reports, legal agreements, resumes of key team members, permits, licenses, and any other relevant documentation that bolsters the claims and assertions made in the main body of the plan.

Why should you include supporting documents in your business plan?

Including supporting documents in your business plan is essential for several reasons. Firstly, it adds credibility by providing tangible evidence to support your claims and assertions. Secondly, it enhances clarity and transparency, ensuring that stakeholders have access to all pertinent information. Lastly, it demonstrates thoroughness and professionalism, reflecting positively on your competence as an entrepreneur.

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Everything You Need to Know about the Business Plan Appendix

After taking time in writing a business plan , you want it to be read. That means the body should be no more than 15 pages in length. That’s where the business plan appendix comes in!

The appendix in a business plan is a supplementary section that contains additional information and supporting documents, such as charts, graphs, financial statements, market research, and legal papers, which complement the main body of the plan.

Although the final section of a comprehensive business plan, the appendix is an integral part of your plan. For example, suppose you are using your business plan to attract investors. In that case, the additional documents in the appendix will provide greater insight and can help convince your potential investors that you’ve got a solid business concept. You’ve done the research necessary to support the claims and forecasts included in the other sections of your plan.

In this blog post, we’ll discuss everything you need to know about the business plan appendix so that you can start developing a great appendix for your business plan.

Download our Ultimate Business Plan Template here

What is a Business Plan Appendix?

The appendix is used to provide supporting documentation for key components in your business plan, such as financial statements or market research.

The appendix is also a great place to put any other tables or charts you didn’t want to put in the main body of the business plan. Depending on the intended audience of your business plan, you may also want to include additional information such as intellectual property documentation, credit history, resumes, etc.  

What is the Purpose of the Business Plan Appendix?

The purpose of the appendix is to provide supporting documentation or evidence for key components in your business plan. While you may include charts in graphs in the body of your plan, these should be summary projections, while the fully detailed charts and tables would be found in the appendix.  

How to Write the Business Plan Appendix for Your Company

Several supporting documents should be included in the appendix:

Full Financial Projections  

Business plans used to raise capital or loan applications will typically need more detailed projections, including monthly, quarterly and/or annual cash flow statements, balance sheets, and income statements. 

Customer Lists

This can be helpful for companies looking to expand their market presence and reach new customers or clients, as well as those who are considering investing capital into your business.

Customer Testimonials

Testimonials from your current customers are a great way to help other investors and lenders feel more confident in investing or loaning money to your business. You can include online reviews, letters, personal email communications, etc.

Intellectual Property Documentation

This should be included if you have any patents or trademarks registered and might also be helpful if you are using any technologies that other businesses have patented.

Management Team

This can include organizational structure,  job descriptions, resumes, certifications, advanced degrees (i.e., Master’s degree in a specialized area), etc., that will help establish the expertise and experience that supports your business’s success.

Leases & Customer Contracts

Businesses need to comply with all leases and customer contracts before seeking investors. You may include rental agreements, copies of key agreements, sample customer contracts, etc.

Building & Architectural Designs

Businesses looking to build or expand their operations will need access to building plans, architectural drawings, permits, etc.  

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  Some small business owners may also include the following documents in the appendix:

Company History and Background

Businesses with a lot of competition in their industry will need to include more detail. Business plans for major businesses should have the company history section last so that you can provide additional information about your competitors or other companies that are relevant to your business plan. Businesses planning on using their business plan as an internal document can use less detail here.

Market Analysis

Your market analysis should include relevant information about how you defined your industry, potential customers and competitors, etc. Include any identifiable risks and assumptions based on your market research.

Individual & Business Credit History

If you don’t have much experience with business credit or borrowing, it might be worth adding a short explanation of your current and past financing use, including your tax returns and incorporation papers. This is especially helpful if you plan to apply for a loan through the Small Business Administration (SBA).

Marketing Materials & Plan

For some entrepreneurs, the marketing section of the business plan only provides a brief overview of their marketing strategy. Attaching the complete Marketing Plan in the appendix section of a business plan helps your reader understand if you’ve thought through your target audience, where you should target your marketing efforts, and how you will advertise to them to expand awareness of your brand and sales of your products and/or services.  

Best Practices for Your Business Plan Appendix

• Table of Contents : If you are including several documents in the business plan appendix, include a table of contents for your reader’s easy reference.
• Confidentiality Statement : If you include credit history documents, intellectual property diagrams or applications, or any other legal documents with confidential information, have a Confidentiality Statement within the appendix to remind your readers that they are not to share or discuss the information within your plan without your written consent.
• Short & Simple : This business plan section is likely to be skipped unless your reader is looking for specific information to support a claim in your business plan. Think about your intended reader and only include what is necessary to help make your request (e.g., business partner proposal, raise funding, etc.) and support your business plan.

As a business owner, you want to keep your business plan short so that it gets read. The Business Plan Appendix is a great way to include additional information about the preceding sections without adding to the length of your document. 

At Growthink, we have 20+ years of experience in developing business plans for a variety of industries. We have 100+ business plan examples for you to use as a guide to help you write your business plan. You can also get our easy-to-use business plan template to help you finish your plan in less than one day.

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• How to Write the Market Analysis Section of a Business Plan
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Five Best Practices for Creating a Business Plan Appendix

A business plan is formed by several main sections, with the appendix tying the plan into one cohesive document as its final component. Some business plans forgo this valuable section and overlook the additional benefits it may bring during and after business plan creation.

Let’s understand the contributions and importance of appendices in business plans. After this article you will never ask yourself, how to write appendix, what is the purpose of an appendix, or a business plan appendix example. Here are all the things one needs to know in crafting and using a business plan appendix to its full potential:

What is a Business Plan Appendix?

The appendix in business plans is a supporting and final section that additionally corroborates and validates the main points of the plan. Businesses incorporate this section with legal documents, research findings, or visual representations that ensure business plan readers of the credibility and accuracy of information presented in the business plan. These are materials that enhance the value of the business plan but may not cleanly fit in with the body of the plan.

What is the Purpose of the Appendix?

If the business plan body narrates to tell a business’s story, the appendix substantiates that story by laying out evidence through data-driven information. Well-organized supporting documents in a business plan verify that a business’s strategies are practical and actionable. The business plan appendices further create clarity to the facts narrated in the business plan, allowing readers to easily read without the constant need to search for proof to confirm the presented data. 

What Goes in the Appendix of a Business Plan?

The materials and documents included in the appendix may vary depending on a business’s activities. The following are some information that the appendix document includes to provide substantial support to a business plan:

• Comprehensive market research findings
• Detailed financial projections
• Customer directory
• Client or vendor contracts and agreements
• Product images or packaging samples
• Property designs, building permits, and lease documents
• Intellectual property documents and other permits and licenses
• Organizational Chart and resumes for qualifications
• Credit records
• Marketing material
• Supplementary charts, graphs, and tables to support data in the business plan

Key Points in Organizing a Business Plan Appendix

Now that we know the potential components and the importance of a business plan appendix, let’s explore some guidelines to consider when sorting an appendix for a business plan:

Streamline the Appendix: For appendices that span for multiple pages, at ten or more pages for example, it is ideal to add a separate table of contents to outline its components. The appendix table of contents guides readers on what information to expect in the section. Documents and materials in the appendix section should also be organized in the same order they are referred to in the business plan body.

Maintain Confidentiality: License applications, permits, and credit records are some of the documents that are classified as confidential information. A business should keep track of the people who have access to such information as they are shared in the business plan. Including a confidentiality statement will inform readers and remind them that content shared in the business plan should not be used, spread, or discussed without written consent from agreed parties.

Some Will Not Read the Business Plan and Focus Only in the Appendix: The appendix showcases a business’s complete financial projections and proof of legal compliance through permits and licenses. As such, interested parties may only look into a business’s profitability and ability to comply with existing standards and regulations. A comprehensive appendix in the business plan demonstrates the extent a business will put effort to ensure the viability of its success. Furthermore, all the information included in the appendix will help a business stay on track with its progress and fulfill its goals.

Design Equals Content:  The presentation of the appendices is of utmost importance in the business plan. Even if good data and analysis are incorporated in the business plan, an unorganized presentation may lead to misrepresentations and negative assumptions. Adapting a solid business plan outline helps organize the appendices into a document that substantiates factual and clear information.

Keep It Short and Simple: An appendix should only include relevant information about a business to keep it concise. For example, the business plan’s financial plan should be supported with additional financial projections in the appendices. Not every little detail should be included, but the information should offer business plan readers valuable insights into the business.

The appendix serves as the last piece of the puzzle for a business plan. We’ve discussed the importance of appendix and the value it adds to a business plan. However, keep in mind that a business plan should be able to stand alone even without an appendix, as its main purpose is to answer the queries and demands of its readers. The appendix serves as a supplementary section and its absence should not create gaps within a business plan. 

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What Is an Appendix in a Business Plan?

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It's doubtful that Violet Fane was referring to an appendix in a business plan when she wrote that “all things come to those who wait.” After all, Lady Mary Montgomerie Currie – as she was formally known – was an English poet who made her mark in the late 1800s. Then again, small-business owners wrote business plans during her lifetime, and her oft-repeated phrase captures almost perfectly the bounty of information that can be found at the very end of what is usually a lengthy document.

">For the Body, Stick to Your Business Plan

While you're not obligated to include an appendix in your business plan, it's difficult to imagine a plan without one. This is the section that includes all the supporting documents that will substantiate, clarify and help your readers visualize points that you make in your business plan.

These documents are crucial, but they make up the very last section of a business plan for good reason: Tucking them into the actual business plan could distract your readers from the primary points you're trying to make in the body of your report. As ancillary information, they would interrupt the natural flow of the narrative.

An Appendix in a Business Plan Affords Choices

Emphasize the best accomplishments and most notable achievements of your management team in this section of your business plan. Then, at some point early in this section, you can place a parenthetical reference to the inclusion of their resumes. For example: “See Appendix, page XX, for management team resumes.”

This way, your business plan will stand on its own merits. The reader can decide for himself whether to:

• Keep reading the business plan, uninterrupted. Stop reading the plan temporarily so he can jump to the pertinent page in the appendix. Read the entire appendix, or parts of it, when he is done reading the business plan.* Skip the appendix altogether.

Skipping Should Be an Option

As difficult as this last scenario may be to contemplate, the possibility definitely exists. As the business plan creator – The most important thing to remember – is that you fulfill your role to the best of your ability: You must present a thoughtful, comprehensive business plan that anticipates and addresses the reader's questions.

The reader should be able to skip the appendix without encountering any gaps in understanding. The information he will find there is intended to be supplementary – not perfunctory.

The reader may also be guided by his interests or motivations – and will make his decision accordingly. For example, an attorney may actively read the appendix to scour patent and trademark information. A lender may not find this information as compelling as a business' credit history. In this instance, the appendix could end up being the very first thing he reads.

Consider Business Appendix Examples

When an appendix is thoughtfully and creatively presented, it can be the most entertaining part of a business plan, exactly as Lady Mary had suggested.

Content should always be your guide, just as surely as you should include copies rather than original documents in the appendix. Consider your options, which depend on the content in your business plan:

• Building permits.
• Charts and graphs.
• Competitor information.
• Credit reports.
• Equipment documentation.
• Incorporation papers.
• Leases or rental agreements.
• Legal documents.
• Letters of recommendation.
• Licenses, permits, trademarks and patents.
• List of business affiliates, such as your accountant and attorney.
• Marketing reports and studies.
• Pending contracts.
• Pictures or illustrations of your product line.
• Press clippings, feature articles and other media coverage.
• Spreadsheets.
• Tax returns.
• Vendor agreements.

Streamline the Appendix in Your Business Plan

If your appendix becomes robust – say, more than 10 pages long – it might be helpful to create a table of contents on a preceding page to guide your readers through it. And if you're worried about confidentiality, it might be wise to include a privacy statement that reminds readers that they are not authorized to distribute copies of your business plan to third parties.

All good things may indeed come to those who wait – or at least those who ask for permission first.

• The Phrase Finder
• U.S. Small Business Administration: Write your business plan
• Bplans: What to Include in Your Business Plan Appendix

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”

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What is an Appendix in a Business Plan?

Appendix is an optional section placed at the end of a document, such as a business plan, which contains additional evidence to support any projections, claims, analysis, decisions, assumptions, trends and other statements made in that document, to avoid clutter in the main body of text.

What is Included in an Appendix of a Business Plan?

Appendix commonly includes charts, photos, resumes, licenses, patents, legal documents and other additional materials that support analysis and claims made in the main body of a business plan document around market, sales, products, operations, team, financials and other key business aspects.

The appendix is the perfect place to showcase a wide range of information, including:

• Supporting documentation: References and supporting evidence to substantiate any major projections, claims, statements, decisions, assumptions, analysis, trends and comparisons mentioned throughout the main body of a business plan.
• Requested documentation: Information, documents or other materials that were specially requested by the business plan readers (e.g., lenders or investors) but are too large to place in the main body of text.
• Additional information: Any other materials or exhibits that will give readers a more complete picture of the business.
• Visual aids: Photos, images, illustrations, graphs, charts, flow-charts, organizational charts, resumes.

After reviewing the appendices, the reader should feel satisfied that the statements made throughout the main body of a business plan are backed up by sufficient evidence and that they got even fuller picture of the business.

How Should You Write a Business Plan Appendix? (Insider Tip)

The fastest way to pull the Appendix chapter together is to keep a list of any supporting documents that come to mind while you are in the process of writing the business plan text.

For example, while writing about the location of your business, you may realize the need for a location map of the premises and the closest competitors, demographic analysis, as well as lease agreement documentation.

Recording these items as you think of them will enable you to compile a comprehensive list of appendix materials by the time you finish writing.

Remember to keep copies of the original documents.

Template: 55 Business Plan Appendix Content Samples

For your inspiration, below is a pretty exhaustive list of supporting documentation that typically gets included in the business plan appendix. But please do not feel like you have to include everything from the list. In fact, you definitely shouldn’t!

The purpose of the appendix is to paint a fuller picture of your business by providing helpful supporting information, not to inundate yourself or the readers of your business plan. So, take care to only include what is relevant and necessary .

Company Description

1. Business formation legal documents (e.g., business licenses, articles of incorporation, formation documents, partnership agreements, shareholder agreements)

2. Contracts and legal agreements (e.g., service contracts and maintenance agreements, franchise agreement)

3. Intellectual property (e.g., copyrights, trademark registrations, licenses, patent filings)

4. Other key legal documents pertaining to your business (e.g. permits, NDAs, property and vehicle titles)

5. Proof of commitment from strategic partners (e.g., letters of agreement or support)

6. Dates of key developments in your company’s history

7. Description of insurance coverage (e.g. insurance policies or bids)

Target Market

8. Highlights of relevant industry and market research data, statistics, information, studies and reports collected

9. Results of customer surveys, focus groups and other customer research conducted

10. Customer testimonials

11. Names of any key material customers (if applicable)

Competition

12. List of major competitors

13. Research information collected on your competitors

14. Competitive analysis

Marketing and Sales

15. Branding collateral (e.g., brand identity kit designs, signage, packaging designs)

16. Marketing collateral (e.g., brochures, flyers, advertisements, press releases, other promotional materials)

17. Social media follower numbers

18. Statistics on positive reviews collected on review sites

19. Public relations (e.g., media coverage, publicity initiatives)

20. Promotional plan (e.g., overview, list and calendar of activities)

21. List of locations and facilities (e.g., offices, sales branches, factories)

22. Visual representation of locations and facilities (e.g., photos, blueprints, layout diagrams, floor plans)

23. Location plan and documentation related to selecting your location (e.g., traffic counts, population radius, demographic information)

24. Maps of target market, highlighting competitors in the area

25. Zoning approvals and certificates

26. Detailed sales forecasts

27. Proof of commitment from strategically significant customers (e.g., purchase orders, sales agreements and contracts, letters of intent)

28. Any additional information about the sales team, strategic plan or process

Products and Services

29. Product or service supporting documentation – descriptions, brochures, data sheets, technical specifications, photos, illustrations, sketches or drawings

30. Third-party evaluations, analyses or certifications of the product or service

31. Flow charts and diagrams showing the production process or operational procedures from start to finish

32. Key policies and procedures

33. Technical information (e.g., production equipment details)

34. Dependency on third-party entities (e.g., materials, manufacturing, distribution) – list, description, statistics, contractual terms, rate sheets (e.g., sub-contractors, shippers)

35. Risk analysis for all major parts of the business plan

Management and Team

36. Organizational chart

37. Job descriptions and specifications

38. Resumes of owners, key managers or principals

39. Letters of reference and commendations for key personnel

40. Details regarding human resources procedures and practices (e.g., recruitment, compensation, incentives, training)

41. Staffing plans

42. Key external consultants and advisors (e.g., lawyer, accountant, marketing expert; Board of Advisors)

43. Board of Directors members

44. Plans for business development and expansion

45. Plan for future product releases

46. Plan for research and development (R&D) activities

47. Strategic milestones

48. Prior period financial statements and auditor’s report

49. Financial statements for any associated companies

50. Personal and business income tax returns filed in previous years

51. Financial services institutions’ details (name, location, type of accounts)

52. Supporting information for the financial model projections, for example:

• Financial model assumptions
• Current and past budget (e.g., sales, marketing, staff, professional services)
• Price list and pricing model (e.g., profit margins)
• Staff and payroll details
• Inventory (e.g., type, age, volume, value)
• Owned fixed assets and projected capital expenditure (e.g., land, buildings, equipment, leasehold improvements)
• Lease agreements (e.g., leases for business premises, equipment, vehicles)
• Recent asset valuations and appraisals
• Aged debtor receivable account and creditor payable account summary
• Global financial considerations (exchange rates, interest rates, taxes, tariffs, terms, charges, hedging)

53. Debt financing – documentation regarding any loans, mortgages, or other debt related financial obligations

54. Equity financing – capital structure documentation (e.g., capitalization table, 409A, investor term sheets, stock and capital related contracts and agreements)

55. Personal finance – information regarding owners’ capital and collateral (e.g., Personal Worth Statement or Personal Financial Statement, loan guarantees, proof of ownership)

Related Questions

How do you finish a business plan.

Business plan is finished by summarizing the highlights of the plan in an Executive Summary section located at the beginning of the document. The business plan document itself is finished by an Appendix section that contains supporting documentation and references for the main body of the document.

What is bibliography?

A bibliography is a list of external sources used in the process of researching a document, such as a business plan, included at the end of that document, before or after an Appendix. For each source, reference the name of the author, publication and title, the publishing date and a hyperlink.

What are supporting documents included in a business plan appendix?

Supporting documents in a business plan appendix include graphs, charts, images, photos, resumes, analyses, legal documents and other materials that substantiate statements made in a business plan, provide fuller picture of the business, or were specifically requested by the intended reader.

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Business plan appendix: How to Create an Effective Business Plan Appendix

1. what is a business plan appendix and why is it important, 2. the key criteria and questions to consider, 3. examples and tips for each item, 4. best practices and recommendations, 5. dos and donts for linking and citing your appendix, 6. legal and ethical considerations, 7. when and how to revise your appendix, 8. a summary of the main points and a call to action for the readers.

A business plan is a document that outlines the goals, strategies, and financial projections of a new or existing venture. It serves as a roadmap for entrepreneurs, investors, and stakeholders to evaluate the feasibility and potential of the business idea. However, a business plan is not complete without an appendix. An appendix is a section at the end of the business plan that contains additional information that supports the main points of the document . It is important for several reasons:

- It provides more details and evidence for the claims and assumptions made in the business plan. For example, an appendix may include market research data , customer testimonials, product specifications, legal documents, financial statements, and other relevant information that validates the business idea and shows its viability.

- It helps to organize and structure the business plan . By placing the supplementary information in the appendix, the main body of the business plan can be more concise and focused on the key aspects of the business . This makes it easier for the readers to follow the logic and flow of the document and to understand the main message and value proposition of the business.

- It enhances the credibility and professionalism of the business plan. An appendix shows that the entrepreneur has done thorough research and analysis and has prepared a comprehensive and realistic plan for the business. It also demonstrates that the entrepreneur is willing to share and disclose all the relevant information that may affect the decision of the readers, such as potential risks, challenges, and opportunities.

An effective business plan appendix should include the following elements:

1. A table of contents that lists the titles and page numbers of the items in the appendix. This helps the readers to navigate and locate the information they need quickly and easily.

2. A cover page that identifies the business name, contact information, and date of the business plan. This helps to establish the identity and legitimacy of the business and to protect the confidentiality of the information in the appendix.

3. A summary of the main points of the business plan . This helps to remind the readers of the purpose and goals of the business and to highlight the most important and compelling information that supports the business idea.

4. The supporting documents and information that are relevant and necessary for the business plan. These may vary depending on the type, size, and stage of the business, but some common examples are:

- market research data that shows the size, trends, and characteristics of the target market and the industry .

- Customer testimonials that show the feedback and satisfaction of the existing or potential customers of the product or service .

- Product specifications that show the features, benefits, and competitive advantages of the product or service.

- Legal documents that show the ownership, registration, licensing, and compliance of the business and its products or services .

- Financial statements that show the historical, current, and projected financial performance and position of the business , such as income statements, balance sheets, cash flow statements , and break-even analysis.

- Funding requests that show the amount, purpose, and terms of the financing needed for the business, such as loans, grants, or equity investments.

- Appendices should be numbered and labeled according to the order and title of the items in the table of contents. This helps to maintain the consistency and clarity of the appendix and to avoid confusion and duplication of the information.

An example of an appendix item is:

Appendix 1: Market Research Data

The following data shows the market potential and opportunity for our business idea of providing online tutoring services for students in Japan.

- According to the Japan online Education market Report 2023, the online education market in Japan is expected to grow at a compound annual growth rate (CAGR) of 18.65% from 2019 to 2023, reaching a value of $5.8 billion by 2023.

- The report also states that the main drivers of the online education market in Japan are the increasing demand for personalized and flexible learning, the rising penetration of internet and mobile devices, and the growing awareness and acceptance of online education among students, parents, and educators.

- The report further segments the online education market in Japan by type, level, and subject. The type segment includes synchronous and asynchronous online education, where synchronous online education refers to real-time and interactive learning, and asynchronous online education refers to self-paced and recorded learning. The level segment includes K-12, higher education, and vocational education. The subject segment includes language, STEM, humanities, and others.

- The report reveals that the synchronous online education segment accounted for the largest share of the online education market in Japan in 2019, with a value of $1.9 billion, followed by the asynchronous online education segment, with a value of $1.2 billion. The report also projects that the synchronous online education segment will continue to dominate the online education market in Japan in 2023, with a value of $3.6 billion, while the asynchronous online education segment will reach a value of $2.2 billion by 2023.

- The report indicates that the K-12 segment accounted for the largest share of the online education market in Japan in 2019, with a value of $2.1 billion, followed by the higher education segment, with a value of $1.4 billion, and the vocational education segment, with a value of $0.6 billion. The report also forecasts that the K-12 segment will maintain its leading position in the online education market in Japan in 2023, with a value of $3.9 billion, while the higher education segment will reach a value of $2.3 billion, and the vocational education segment will reach a value of $0.9 billion by 2023.

- The report shows that the language subject accounted for the largest share of the online education market in Japan in 2019, with a value of $1.3 billion, followed by the STEM subject, with a value of $1.1 billion, the humanities subject, with a value of $0.8 billion, and the others subject, with a value of $0.6 billion. The report also estimates that the language subject will remain the most popular subject in the online education market in Japan in 2023, with a value of $2.4 billion, while the STEM subject will reach a value of $1.9 billion, the humanities subject will reach a value of $1.2 billion, and the others subject will reach a value of $0.8 billion by 2023.

The data above demonstrates that there is a large and growing market for online education in Japan, especially for synchronous online education, K-12 education, and language education. These are the segments that our business idea focuses on, as we aim to provide high-quality, affordable, and convenient online tutoring services for students in Japan who want to improve their English skills. We believe that our business idea has a strong competitive edge and a high potential for success in the online education market in Japan.

Here is a possible segment that meets your criteria:

The business plan appendix is the final section of your document, where you can include any additional information that supports your main arguments or claims. However, not every piece of information belongs in the appendix. You need to be selective and strategic about what you include, and how you present it. Here are some key criteria and questions to consider when deciding what to include in your business plan appendix:

- Relevance : The information in the appendix should be directly related to the main sections of your business plan, such as the executive summary, the market analysis, the financial plan, etc. You should not include anything that is irrelevant, outdated, or redundant. Ask yourself: How does this information support or enhance my main points? Does it provide evidence, clarification, or context? Does it address any potential questions or objections from the readers?

- Importance : The information in the appendix should be important, but not essential. You should not include anything that is crucial for understanding or evaluating your business plan . The main sections of your business plan should be able to stand on their own, without relying on the appendix. Ask yourself: Is this information necessary or optional? Can I summarize or omit it without losing any value or meaning? Does it add to or distract from my main message?

- Format : The information in the appendix should be presented in a clear and concise manner, using appropriate formats such as tables, charts, graphs, diagrams, images, etc. You should not include anything that is too long, complex, or difficult to read. You should also avoid using too many formats, as this can make your appendix look cluttered and inconsistent. Ask yourself: What is the best way to display this information? Is it easy to understand and interpret ? Does it follow the same style and tone as the rest of my business plan?

Some examples of information that you may want to include in your business plan appendix are:

- Resumes of key team members : This can showcase the qualifications, skills, and experience of the people who will run and manage your business. You can also include their roles and responsibilities, and how they contribute to your business goals and vision .

- Product or service samples : This can demonstrate the features, benefits, and quality of your product or service . You can also include testimonials, reviews, or feedback from your customers or clients, to show how your product or service solves their problems or meets their needs.

- Market research data : This can provide more details and evidence about your target market, your competitors, your industry trends, and your market opportunities. You can also include any surveys, interviews, focus groups, or other methods that you used to collect and analyze your market data.

- financial statements and projections : This can provide more details and evidence about your financial performance, your financial assumptions, and your financial goals. You can also include any historical, current, or projected income statements, balance sheets, cash flow statements, break-even analysis, etc. That support your financial plan.

- Legal documents : This can provide more details and evidence about your legal structure, your ownership, your intellectual property, your licenses, your permits, your contracts, your agreements, etc. That affect your business operations and compliance. You can also include any patents, trademarks, copyrights, or other forms of protection that you have or plan to obtain for your product or service.

These are just some examples of information that you may want to include in your business plan appendix. However, you should always tailor your appendix to your specific business, your audience, and your purpose. Remember, the appendix is not a place to dump everything that you could not fit in the main sections of your business plan. It is a place to supplement and strengthen your business plan with relevant, important, and well-formatted information.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam. Jay-Z

A business plan appendix is a supplementary section that provides additional information and documents that support your main arguments and claims in your business plan . It can include anything from market research data, resumes of key personnel, product samples, legal agreements, financial projections, and more. The purpose of the appendix is to back up your statements with evidence and credibility, as well as to give the readers a deeper understanding of your business idea and strategy. However, not every business plan needs an appendix, and not every appendix item is relevant or necessary for every business plan. Therefore, you should carefully select the items that are most important and relevant for your specific business and audience, and organize them in a clear and logical manner. Here are some of the most common items to include in your business plan appendix, along with some examples and tips for each item:

1. Market research data : This item can include any data or analysis that shows the size, growth, trends, and opportunities of your target market and industry. For example, you can include charts, graphs, tables, surveys, reports, or articles that demonstrate the demand and potential for your product or service , as well as the competitive landscape and customer segments. You should also explain how you collected and analyzed the data, and how it supports your market analysis and sales projections in your business plan .

2. Resumes of key personnel : This item can include the resumes or biographies of the founders, managers, and advisors of your business, highlighting their relevant skills, experience, education, and achievements. For example, you can include information about their previous roles, companies, projects, awards, certifications, or publications that showcase their expertise and qualifications for leading and running your business. You should also explain how each person contributes to your business goals and strategy , and what their roles and responsibilities are in your business .

3. Product samples : This item can include any physical or digital samples of your product or service that demonstrate its features, benefits, quality, and uniqueness. For example, you can include photos, videos, prototypes, mockups, screenshots, brochures, flyers, or testimonials that show how your product or service works , looks, feels, or sounds. You should also explain how your product or service solves a problem or meets a need for your target customers, and how it differs from your competitors' offerings.

4. Legal agreements : This item can include any contracts, licenses, permits, patents, trademarks, or other legal documents that are relevant for your business operations and compliance . For example, you can include agreements with your co-founders, partners, suppliers, distributors, customers, or investors that define the terms and conditions of your business relationships. You can also include documents that show your ownership of your intellectual property , your compliance with industry regulations, or your authorization to operate in your location. You should also explain how these legal agreements protect your business interests and assets, and how they affect your business risks and liabilities .

Examples and tips for each item - Business plan appendix: How to Create an Effective Business Plan Appendix

The appendix of your business plan is where you can include any additional documents, data, or information that support your main arguments and claims. It is not mandatory to have an appendix, but it can be useful to provide evidence and credibility to your potential investors, partners, or customers. However, having an appendix does not mean that you can dump everything that is remotely related to your business idea. You need to be selective, organized, and clear about what you include and how you format it. Here are some best practices and recommendations for creating an effective business plan appendix:

- 1. Only include relevant and essential information. The appendix is not a place to show off your research skills or your enthusiasm for your business. It is a place to provide factual and verifiable information that supports your main points and goals. Therefore, you should only include documents, data, or information that are directly related to your business plan and that add value to your readers. For example, if you are writing a business plan for a restaurant, you may want to include your menu, your food safety certificate, your market research data, and your lease agreement. However, you do not need to include your personal resume, your favorite recipes, or your family photos.

- 2. Organize your appendix by categories and labels. The appendix should be easy to navigate and understand for your readers. You should group your documents, data, or information by categories and label them clearly. For example, you can use headings such as "Market Research", "Financial Projections", "Legal Documents", etc. You should also number each item in your appendix and provide a brief description of what it is and why it is important. For example, you can write "Item 1: Menu. This is the menu of our restaurant, which shows our variety of dishes, prices, and ingredients."

- 3. Refer to your appendix in your main text. The appendix should not be a separate or isolated part of your business plan. It should be integrated and connected to your main text. You should refer to your appendix items in your main text whenever you make a claim, an argument, or a recommendation that is based on or supported by them. For example, you can write "According to our market research data (see Item 2 in the appendix), there is a high demand for vegan and gluten-free options in our area." This way, you can direct your readers to the relevant and credible sources of your information and show them how you have used them to develop your business plan .

- 4. Format your appendix consistently and professionally. The appendix should follow the same formatting style and standards as your main text. You should use the same font, size, color, and spacing for your text and your headings. You should also use the same citation style and format for your sources and references. You should make sure that your appendix items are clear, legible, and well-presented. You should avoid using low-quality images, blurry graphs, or handwritten notes. You should also proofread your appendix for any spelling, grammar, or punctuation errors. A well-formatted appendix can enhance the overall impression and quality of your business plan .

One of the challenges of writing a business plan is to balance the level of detail and clarity with the length and readability of the document. You want to provide enough information to convince potential investors , partners, or customers of your value proposition, but you also want to avoid overwhelming them with too much technical jargon, data, or analysis. This is where the business plan appendix comes in handy. The appendix is a separate section at the end of your business plan that contains additional or supporting material that may not fit well in the main body of the document. However, simply adding an appendix is not enough. You also need to make sure that you reference your appendix properly in your main document, so that your readers can easily find and access the relevant information. Here are some dos and don'ts for linking and citing your appendix within your business plan:

- Do use clear and consistent labels for your appendix sections. For example, you can use letters (Appendix A, Appendix B, etc.), numbers (Appendix 1, Appendix 2, etc.), or titles (Appendix: Market Research, Appendix: Financial Projections, etc.). Make sure that the labels match the ones in your table of contents and that they are descriptive and informative.

- Don't use vague or generic labels such as "Additional Information" or "More Details". These labels do not tell your readers what kind of information they can expect to find in your appendix and may discourage them from looking at it.

- Do include cross-references to your appendix sections in your main document where appropriate. For example, if you mention a market survey that you conducted in your market analysis section , you can add a sentence like "See Appendix A for the full results of the market survey" or "The market survey is available in Appendix A". This way, you can provide more evidence or explanation for your claims or assumptions without interrupting the flow of your main document.

- Don't overuse cross-references or make them too long or complicated. For example, avoid sentences like "For a detailed breakdown of the revenue streams, cost structure, and cash flow projections , please refer to Appendix B, C, and D respectively" or "Appendix E contains a comprehensive SWOT analysis , PEST analysis, Porter's five forces analysis, and value chain analysis of our industry and competitors". These sentences are too cumbersome and may confuse or overwhelm your readers. Instead, you can summarize the main findings or implications of your analyses in your main document and direct your readers to the appendix for more details if they are interested.

- Do use footnotes or endnotes to cite your sources in your appendix. For example, if you include a chart or a table from a third-party source in your appendix, you can add a footnote or an endnote that indicates the source, author, date, and URL of the original data. This way, you can acknowledge the credibility and validity of your data and avoid plagiarism issues.

- Don't use footnotes or endnotes for your own data or analysis in your appendix. For example, if you create a chart or a table based on your own calculations or assumptions in your appendix, you do not need to add a footnote or an endnote that explains how you derived the data or what formulas you used. This information should be already clear and transparent in your appendix. Adding unnecessary footnotes or endnotes may clutter your appendix and distract your readers from the main message.

One of the most important aspects of creating an effective business plan appendix is ensuring that the information you provide is confidential and secure. This is especially crucial if your business plan contains sensitive data, such as financial projections, customer lists, trade secrets, patents, or contracts. You need to take legal and ethical measures to protect your intellectual property and avoid potential lawsuits, breaches, or thefts. Here are some steps you can take to safeguard your business plan appendix:

1. Use a non-disclosure agreement (NDA) . An NDA is a legal document that binds the parties who sign it to keep the information confidential and not to disclose it to anyone else without your permission. You can use an NDA to cover your entire business plan or specific sections, such as the appendix. You should ask anyone who reviews your business plan , such as investors, lenders, partners, or advisors, to sign an NDA before you share your document with them. You can find templates and examples of NDAs online or consult a lawyer to draft one for you.

2. Limit the distribution of your business plan . You should only share your business plan with people who have a legitimate interest and need to know about your business. You should also keep track of who has access to your document and how they use it. You can use tools such as password protection, encryption, or watermarking to prevent unauthorized copying, printing, or editing of your document. You should also avoid sending your business plan via email or uploading it to online platforms that are not secure or trustworthy.

3. Update and delete your business plan regularly . Your business plan is a dynamic document that reflects your current goals, strategies, and performance. You should update your business plan as your business evolves and changes. You should also delete any outdated or irrelevant information from your document, especially from the appendix. This will help you maintain accuracy, relevance, and consistency in your document. It will also reduce the risk of exposing obsolete or inaccurate data that could harm your business or reputation.

4. Follow the laws and regulations of your industry and location . Depending on the nature and scope of your business, you may need to comply with certain laws and regulations that govern the use and disclosure of information. For example, if your business deals with personal data, such as health records, credit card numbers, or social security numbers, you need to follow the privacy and security laws of your country or region, such as the General data Protection regulation (GDPR) in the European Union or the Health Insurance Portability and Accountability Act (HIPAA) in the United States. You should also respect the intellectual property rights of others and avoid infringing on their trademarks, copyrights, or patents.

By following these steps, you can protect the confidentiality and security of your business plan appendix and ensure that you present your business in a professional and ethical manner. You can also demonstrate to your potential stakeholders that you value and respect their privacy and trust. This will help you build credibility and confidence in your business and increase your chances of success.

Legal and ethical considerations - Business plan appendix: How to Create an Effective Business Plan Appendix

Your business plan appendix is not a static document that you create once and forget. It is a living document that needs to be updated and maintained as your business evolves and grows . The appendix contains supporting information and documents that back up your main business plan, such as market research, financial projections, resumes, legal agreements, and more. Keeping your appendix up to date and relevant is essential for presenting a credible and realistic picture of your business to potential investors, partners, and customers.

Here are some tips on how to update and maintain your business plan appendix:

- Review your appendix regularly. You should review your appendix at least once a year, or whenever you make significant changes to your business plan. This will help you identify any outdated, missing, or redundant information that needs to be updated or removed. For example, if you have added new products or services, you may need to include new market research or customer feedback . If you have changed your legal structure or ownership, you may need to update your contracts or licenses.

- Organize your appendix logically. Your appendix should follow the same order and structure as your main business plan. Each section of your appendix should correspond to a section of your business plan , and each document should be labeled and numbered accordingly. For example, if your business plan has a section on marketing strategy, your appendix should have a section on marketing materials, such as brochures, flyers, or website screenshots. You can use a table of contents to help readers navigate your appendix easily.

- Include only relevant and necessary information. Your appendix should not be a dumping ground for every piece of information or document related to your business. You should only include information that supports or clarifies your main business plan, and that is relevant and necessary for your target audience. For example, if you are seeking funding from a bank, you may need to include your financial statements, credit history, and loan agreements. If you are seeking a partnership with another company, you may need to include your market analysis, competitive advantage, and value proposition.

- Use clear and professional formatting. Your appendix should be consistent with the style and tone of your main business plan. You should use clear and professional formatting, such as fonts, colors, margins, and headings. You should also use high-quality and legible copies of your documents, and avoid handwritten or scanned documents. You can use charts, graphs, tables, or images to illustrate your data or concepts, but make sure they are relevant and easy to understand. You should also cite your sources and provide references for any external information or documents.

You have reached the end of this article on how to create an effective business plan appendix. By now, you should have a clear idea of what to include in your appendix, how to organize it, and how to present it to your potential investors or partners . In this section, we will summarize the main points and offer some tips on how to make your appendix stand out.

The appendix is an optional but useful part of your business plan. It contains additional information that supports your main arguments, such as:

- Financial statements and projections. These show your current and expected financial performance, such as income statements, balance sheets, cash flow statements, and break-even analysis. They demonstrate your profitability, solvency, and growth potential.

- market research and analysis . These provide evidence of your market size, segmentation, trends, opportunities, and challenges. They also show your competitive advantage, customer profile, and value proposition.

- Legal documents and contracts. These include any relevant licenses, permits, patents, trademarks, agreements, or certifications that prove your legitimacy, protect your intellectual property, and establish your rights and obligations.

- Resumes and bios of key team members. These highlight the qualifications, skills, and experience of your founders, managers, and advisors. They showcase your team's expertise, credibility, and vision.

- Product samples or demos. These illustrate the features, benefits, and functionality of your product or service. They can be physical samples, screenshots, videos, or links to online platforms.

To make your appendix effective, you should follow these best practices:

1. Only include relevant and essential information. Do not overload your appendix with unnecessary or redundant data that does not support your main points. Focus on the most important and persuasive facts and figures that showcase your value proposition and potential.

2. Organize your appendix logically and clearly. Use headings, subheadings, labels, and numbers to structure your appendix and make it easy to navigate. Provide a table of contents at the beginning of your appendix and refer to it in your main text. Use consistent formatting and style throughout your appendix.

3. Present your appendix professionally and visually. Use high-quality paper, fonts, colors, and graphics to create a positive impression and enhance readability. Use charts, graphs, tables, and images to display your data in an attractive and comprehensible way. Avoid clutter, typos, and errors that may undermine your credibility and attention to detail.

Your appendix is a valuable tool to complement your business plan and convince your audience of your viability and potential. By following the guidelines and tips in this article, you can create an effective appendix that showcases your strengths and supports your goals. Remember, your appendix is not an afterthought, but an opportunity to impress and persuade. Make the most of it!

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What to Include in Your Business Plan Appendix?

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on September 13, 2023 Updated on December 12, 2023

Launching a business involves countless tasks, and one of the crucial early hurdles is writing a business plan. Many entrepreneurs who aren’t looking for funding think they can skip this step, but that’s never a good idea. 

A sharp business plan is essentially a business owner’s commitment to and preparation for the road ahead, and if you’re seeking funding from an investor or lender, having a comprehensive appendix of documents that support your plan can really provide a boost.

But what documents should you include? Lucky for you, this guide explains the key elements of a business plan appendix.

• The Role of the Appendix in the Business Plan

In your business plan, you likely made many claims about various aspects of your business, and the appendix provides documentation to back up those claims. 

Of course, if your reader actually gets to your appendix, you’ve done well and captured their interest. Be sure to only include documents that support your business plan claims.

• Components of the Business Plan Appendix

The following components should be included if you have them, which depends on the stage of your business.

1. Financial Projections

In the body of your business plan, you summarized your financial projections and mentioned the highlights, but your appendix should provide your full financial calculations and spreadsheets. 

These should include:

• Profit and Loss Statement , also known as an income statement. This shows projected revenue and lists all costs, which are then deducted to show net profit or loss. 
• Cash Flow Statement. This shows how much cash you have on hand at any given time. It will have a starting balance, projections of cash coming in, and cash going out, which will be used to calculate cash on hand at the end of the reporting period.
• Balance Sheet. This shows the net worth of the business, which is the assets of the business minus debts. Assets include equipment, cash, accounts receivables, inventory, and more. Debts include outstanding loan balances and accounts payable.

Provide monthly projected versions of each statement for the first year, then annual projections for the following two years. You should also include a chart of your break-even analysis.

If you’ve already been running your business and have made sales, include your financial statements to date.

2. Market Research and Analysis 

If you have charts and graphs that support the market analysis of your business plan, include those as well. Also include any market information, such as market reports, that you used to do your market analysis.

Provide documentation about your target market , such as its size and demographics. If you’ve made a detailed profile of your target customer, create an infographic and include it as well.

3. Intellectual Property Documentation

If you have a patent, trademark , or copyright, include documentation of that intellectual property. Investors tend to appreciate patents, and will likely want to see them.

Include a brief history of when and how you obtained the patent or other intellectual property and how it benefits your business.

4. Legal Documents

Include your business entity documents, such as your articles of organization if you’ve formed an LLC, and your operating agreement . If you have agreements with suppliers or vendors, you can also include those. Documentation of any licenses and permits you’ve obtained should also be included, as well as any other legal documents pertaining to your business.

5. Resumes and Professional Biographies

Attach the resumes of founders and managers here or create professional biographies. Be sure to include all relevant experience, education, and achievements. Investors are very interested in the management team’s ability to execute the plan, so don’t skip this part.

6. Marketing Plan

If you’ve already created a full marketing plan, which is a good idea, include it here as well. How you’re going to get your product to market is critical, so having a detailed marketing plan will support the marketing summary in your business plan .

7. Customer Contracts

If you’re fortunate enough to have secured large customer contracts, include those as well.

8. Product Illustrations

If your product is in development, include an illustration of the design. If you’re manufacturing the product, provide an illustration of the manufacturing process.

• Tips for Creating a Strong Business Plan Appendix 

There are a few things to keep in mind when putting together your business plan appendix.

• Be selective and relevant – don’t overload the reader with too much information.
• Include anything that highlights the key points of your business plan.
• Be clear and concise. Keep your documents short and to the point.
• Use illustrations such as infographics and charts when possible.

If you’ve written a business plan that captures a potential investor’s interest enough to keep them reading all the way to the end, you’ve done great work. Now give them the cherry on top with a fantastic appendix that provides all the documentation to support your plans’ primary assertions. 

Keep it relatively short, but make it strong enough to make the reader a true believer. With any luck, you’ll get the funding you need to put your business on the road to serious success! 

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Maximizing Success: The Power of Appendix in Business Plans

In the dynamic realm of entrepreneurship, every detail matters. From crafting compelling narratives to crunching numbers, business plans serve as the cornerstone for success. However, amidst the narrative and financial projections lies a hidden gem …

Published on: 20 February 2024

In the dynamic realm of entrepreneurship, every detail matters. From crafting compelling narratives to crunching numbers, business plans serve as the cornerstone for success. However, amidst the narrative and financial projections lies a hidden gem often overlooked: the appendix. This comprehensive guide delves deep into the significance of appendix in business plans and elucidates why supporting documents are indispensable for thriving ventures.

Table of Contents

Unveiling the Appendix

The appendix of a business plan is akin to a treasure trove, housing a plethora of essential documents that fortify the foundation of your entrepreneurial endeavors. From financial statements and contracts to market research and legal documents, the appendix is a repository of vital information that provides credibility and depth to your business proposal.

Elevating Your Business Plan with Appendices

A well-crafted appendix business elevates the credibility of your business plan, instilling confidence in stakeholders and potential investors. By including supporting documents examples , you offer a comprehensive view of your venture’s viability, showcasing meticulous planning and thorough research. Moreover, these appendices serve as a reservoir of additional information, allowing stakeholders to delve deeper into specific aspects of your business proposal.

The purpose of including supporting documents in a business plan is to provide additional evidence, data, and information that reinforces the claims, projections, and strategies outlined in the main body of the plan. Supporting documents offer credibility and validation to the assertions made, enhancing the trustworthiness of the business plan in the eyes of stakeholders such as investors, partners, and lenders. These documents can include financial statements, market research reports, legal documents, resumes of key team members, contracts, and any other relevant materials that substantiate the viability and potential success of the business venture.

What is appendix in business plan?

An appendix in a business plan refers to a supplementary section that contains detailed information, documents, and materials supporting the main content of the plan. It serves as a repository for additional data, charts, graphs, legal agreements, resumes, market research findings, and any other pertinent information that provides further context and validation to the business plan.

Which of the following should be included in the supporting documents section of a business plan ? The supporting documents section of a business plan should encompass a wide range of materials that corroborate and substantiate the assertions, strategies, and projections outlined in the main body of the plan. This may include financial statements such as balance sheets, income statements, and cash flow projections, market research reports, resumes of key team members demonstrating their expertise and experience, legal documents such as licenses, permits, and contracts, as well as any other relevant materials such as product prototypes, patents, or letters of intent from potential clients or partners. The goal is to provide comprehensive evidence and documentation that enhances the credibility and persuasiveness of the business plan to stakeholders.

What is appendix in business plan ?

Unlocking the potential: appendix business plan example.

Let’s elucidate the concept further with an appendix business plan example . Imagine you’re presenting a restaurant business proposal. Your appendix could include lease agreements for the premises, menu samples, vendor contracts, and licenses. These documents not only reinforce your business model but also showcase your readiness to hit the ground running.

Embracing the Purpose

The purpose of including supporting documents in a business plan is multifaceted. Firstly, they provide clarity and context, ensuring that stakeholders understand the nuances of your venture. Secondly, they mitigate risks by demonstrating thorough due diligence and compliance with regulations. Lastly, they enhance credibility, fostering trust and goodwill among investors, partners, and regulatory bodies.

Justifying the Inclusion

Why should you include supporting documents in your business plan ? The answer lies in the fundamental principle of transparency and trust. By offering a comprehensive overview of your venture’s framework, operations, and compliance measures, you instill confidence in stakeholders, paving the way for fruitful collaborations and investments.

Essential Inclusions: Supporting Documents Section

The supporting documents section of a business plan should encompass a diverse array of materials, each serving a specific purpose. These may include financial statements, market research, legal agreements, licenses and permits, organizational charts, resumes of key personnel, and marketing materials. Each document contributes to the holistic narrative of your business, painting a vivid picture of its past achievements and future potential.

In Conclusion:

Redefining the conclusion as “Empowering Your Vision” better encapsulates the essence of the discussion. In essence, appendices in business plans are not merely supplementary; they are indispensable tools for amplifying your vision and charting a course towards success. By embracing the power of supporting documents, you empower your entrepreneurial journey, bridging the gap between aspiration and achievement.

Q: What is the appendix in a business plan?

A: The appendix in a business plan refers to a section that contains supplementary documents, such as financial statements, contracts, market research reports, and legal documents, providing additional context and credibility to the business proposal.

Q: Why should you include supporting documents in your business plan?

A: Including supporting documents in your business plan is essential for substantiating claims, providing transparency, mitigating risks, and enhancing credibility, thereby fostering trust among stakeholders and potential investors.

Q: Which documents should be included in the supporting documents section of a business plan?

A: The supporting documents section of a business plan should include a diverse range of materials, such as financial statements, market research reports, legal agreements, licenses and permits, organizational charts, resumes of key personnel, and marketing materials, among others. Each document serves to bolster the credibility and viability of the business proposal.

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Maximizing Success: Understanding Appendix in Business Plan

In the realm of business planning, the appendix in a business plan plays a crucial role, serving as a repository for supporting documents that bolster the main body of the plan. This comprehensive guide aims to demystify the appendix of a business plan by exploring its significance, providing examples, and answering pertinent questions.

Table of Contents

Appendix business plan example:

In crafting a comprehensive business plan, the inclusion of an appendix can significantly enhance its effectiveness. One crucial aspect of this is providing examples that elucidate various components of your plan. For instance, you might include sample financial statements, market research data, legal documents, or organizational charts. These examples serve as practical illustrations to bolster the understanding of readers, investors, or stakeholders. By showcasing real-life instances within your business plan appendix, you provide concrete evidence of your strategies, enhancing credibility and clarity.

What is appendix in business plan:

The appendix in a business plan serves as a supplementary section that houses additional information relevant to the main body of the document. It functions as a repository for detailed data, supporting documents, and supplementary materials that enrich the understanding of key concepts outlined in the plan. Essentially, the appendix acts as a reference point for stakeholders seeking further insights into specific aspects of the business. Whether it’s detailed financial projections, market research findings, legal agreements, or operational procedures, the appendix provides a comprehensive backdrop to the overarching narrative of the business plan.

Supporting documents example:

Incorporating supporting documents into your business plan is paramount for substantiating the claims and strategies outlined in the main body. These documents serve to validate your assertions, provide evidence of market research, showcase financial projections, and underscore the feasibility of your business concept. Examples of supporting documents may include market analysis reports, customer surveys, resumes of key team members, legal agreements, licenses, permits, and any other pertinent paperwork. By including such concrete evidence, you instill confidence in potential investors, partners, and stakeholders, reinforcing the credibility and viability of your venture.

Appendix in business plan:

The appendix in a business plan is an indispensable section that complements the core content of the document. It offers a space to include supplementary information that supports and enriches the main narrative. This could encompass a diverse range of materials such as detailed financial projections, market research data, legal documents, organizational charts, and more. The appendix allows for a more in-depth exploration of key aspects of the business without cluttering the main body of the plan. By segregating this additional information into the appendix, you maintain the flow and readability of the document while ensuring that critical details are readily accessible to interested parties.

The appendix of a business plan can encompass a wide array of documents, depending on the nature of the business and the specific requirements of stakeholders. Some common examples of supporting documents include:

Financial statements (income statement, balance sheet, cash flow statement)

Market research reports and analysis

Legal documents (business licenses, permits, contracts)

Resumes of key personnel

Product/service brochures or prototypes

When determining which documents to include in the supporting documents section, it is crucial to adhere to the principle of relevance and conciseness. Only include materials that directly contribute to the understanding and validation of the business plan’s key points. Additionally, ensure that all documents are organized, labeled, and formatted in a clear and professional manner for easy reference.

The Purpose of Including Supporting Documents

The purpose of including supporting documents in a business plan is multifaceted. Primarily, it serves to enhance the credibility and persuasiveness of the plan by providing concrete evidence and data to substantiate claims and projections. Moreover, it facilitates due diligence on the part of investors, lenders, and other stakeholders, enabling them to assess the feasibility and viability of the proposed venture more thoroughly. Additionally, it demonstrates the thoroughness and attention to detail of the business owners or management team, instilling confidence in their ability to mitigate risks and capitalize on opportunities effectively.

Why Should You Include Supporting Documents in Your Business Plan?

The decision to include supporting documents in your business plan is not merely a matter of preference but rather a strategic imperative. By augmenting the main body of the plan with relevant and compelling documentation, you can significantly enhance its credibility, persuasiveness, and effectiveness as a communication tool. Moreover, it demonstrates your commitment to transparency, thoroughness, and professionalism, qualities that are highly valued by investors, lenders, and other stakeholders. Ultimately, the inclusion of supporting documents can make the difference between a mediocre plan and a compelling one that inspires confidence and trust in your business venture.

Conclusion:

In conclusion, the appendix in a business plan serves as a repository for supporting documents that substantiate and reinforce the assertions made in the main sections. By including relevant and compelling documentation, you can enhance the credibility, transparency, and persuasiveness of your plan, thereby increasing its effectiveness as a communication tool and facilitating due diligence on the part of stakeholders. Remember to choose your supporting documents wisely, focusing on relevance, conciseness, and professionalism to maximize their impact and ensure a favorable reception of your business plan.

Q: Which of the following should be included in the supporting documents section of a business plan?

A: The supporting documents section of a business plan should include materials such as financial statements, market research reports, legal documents, resumes of key personnel, product/service brochures or prototypes, letters of intent or support from potential clients or partners, and any other relevant data, charts, or graphs.

Q: What is the purpose of including supporting documents in a business plan?

A: The purpose of including supporting documents in a business plan is to enhance credibility, transparency, and persuasiveness by providing concrete evidence and data to substantiate claims and projections, facilitating due diligence on the part of stakeholders, and demonstrating the thoroughness and professionalism of the business owners or management team.

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What to Include in a Business Plan Appendix

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A business plan appendix is the last section that includes all the details that didn’t have a place in the business plan.

What is Included in a Business Plan Appendix?

Detailed financial projections, customer feedback, intellectual property details, key people & management, lease, contracts, and agreements, market analysis, credit history and credit score, marketing plan details, suggested resources for writing a business plan.

An appendix business plan can be short or lengthy. What goes into an appendix depends on the type of business plan and your goal of writing the business plan. 

For example, suppose you are writing a business plan to attract investment. In that case, the appendix may include greater details of the financial projections, and information about your personal or business credit score. 

Here, we will discuss appendix meaning in the business plan, what goes into a business plan appendix, how to create an appendix in the business plan, and the best practices you should follow. 

You might be wondering how to write a business plan appendix. We have made it easy for you. Put data for each of these business sections and your business plan appendix is ready. 

You have included the income statement, balance sheet, and P&L statement in the business plan. Investors and lenders might be interested in knowing more about the expected financials of your business. 

Add financial reports for intervals like a quarter, bi-annual, or annual. 

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Are you an old player in the market and people have already used your products or services? You can include the feedback or review of some of your evangelists in the appendix section of a business plan. 

Customer feedback shows the value your product or service offers and the problem it solves. It can also increase your chances of getting investment for your business idea.

If your business has any intellectual property rights, this is the place to add them. You may have a patent, a trademark, a brand name, or a license. Add the verifiable details of your business intellectual property here. 

The people section in your business plan included only the top management/owners. Here, you can mention the people with execution skills who are not among the top management but necessary for business success. 

You can also add employees’ CVs here. Some investors look at a company’s key people to see if they can make the business idea a financial success. If you have a strong team, show them here. 

Some businesses get into contracts with suppliers and vendors in the beginning before they apply for funding. If you are one of them, include any contracts or agreements here.

Did you conduct thorough research on the potential market for your business? The business plan couldn’t host your full market analysis but the appendix can. 

Include charts, presentations, documents, or anything else from your market analysis here. You can put all the data you have about your target market in the appendix. Give it a try!

Lenders may be interested in knowing your credit history to see if it is safe to give you a credit line. You can add credit reports here. This will help you build a good rapport with the lenders and may help you secure business credit. 

No Credit History and Looking to Build Business Credit?

if you are a small business and looking to buide business credit, Here is a step by step guide on how to build your business credit fast by credit experts.

Many businesses create a very detailed marketing plan. Since you have limited space available in the business plan, an appendix is a place to add your marketing plan details. 

Interested in checking the business plan appendix example? See our sample business plan for inspiration. 

• How to write a company overview for a business plan
• How to write a market analysis for a business plan?
• How to write products and services section of business plan
• How to write an operational plan in business plan?
• How to write management team section in business plan
• How to write the financial section of a business plan
• How to write the marketing plan in business plan

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The business plan appendix may include documents such as resumes of key team members, market research data, financial statements, legal agreements, permits and licenses, product or service brochures, and any additional supporting documents relevant to the business.

Not all supporting documents need to be included in the business plan appendix. Include documents that are essential for understanding and validating the information presented in the main body of the business plan.

Organize the documents in the business plan appendix in a logical and coherent manner. Consider using numbered sections or tabs to make it easy for readers to locate specific documents.

Yes, including a table of contents for the business plan appendix can help readers navigate through the various documents and sections. It provides a quick overview of what is included in the appendix.

The business plan appendix is typically included as a separate attachment to the main business plan document. This allows readers to focus on the core content of the business plan while having easy access to the supporting documents in the appendix.

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Business Plan Section 9: Appendix

The appendix section of your business plan provides information to support the 8 preceding sections. Here’s how to organize the appendix.

By now, we hope you’ve read through our series on business planning and have reached this final installment, which is what to include in Business Plan Section 9: Appendix. Think of your business plan as the narrative that tells the story, while the appendix is where you put the factual information that supports it. The appendix fleshes things out with details that help corroborate and support the plan you have presented.

Maybe you’re wondering why, if each of the preceding sections is covered so thoroughly, you even need an appendix. Why wouldn’t you just include all the information in the appropriate section? The appendix makes the rest of the plan easier to read, without taking a detour for credentials and corroboration.

In addition, your business plan can serve several different functions, and each requires a different set of documentation. Your plan can serve as a roadmap for your internal planning purposes only, it can be a recruitment tool for employees or investors, or it can support a request for funding from a financial institution. Each of these would require different documentation, and in many cases, you might not want to share some of the information with everyone. Having an appendix allows you to insert and remove items depending on who will be reading your plan.

What Goes Into Business Plan Appendix?

Again, not everything might need to be shown to everyone who reads your plan, but here is a full list of items you might want to prepare for your appendix:

• Credit histories for both the business and its owners
• Business and personal tax returns
• Resumes of the owners and key management
• Photos of your products or their prototypes
• Samples of marketing materials, logos, and mockup ads
• Reference letters from business associates and community leaders
• Details of your market research studies
• Information about your competitors
• Press clippings about you and the business
• Any relevant news articles on your product or industry
• Legal documents such as your incorporation papers, shareholder certificates, etc.
• Copies of patents, permits or licenses you hold
• Copies of your property and equipment leases or rental agreements
• Contact info for your professional staff, including your accountant and attorney
• Contracts for current or future work
• Spreadsheets and documentation for financial projections

The appendix will be the final section of your business plan, and just as with every other part, take the time to meticulously prepare these supporting materials, especially if you’re presenting the information to a potential lender or investor . The care and thoroughness you put into your backup documents will be a big clue to your readers about your general approach to business and could help sway opinion one way or the other.

The Small Business Administration suggests keeping a record of who has copies of your plan and what items you’ve included in the appendix. That way, you can update items as necessary. Do keep tight control over who you distribute it to. You may want to consider having your readers sign a Non-Disclosure Agreement, or NDA, to help protect the confidentiality of your information. SCORE, the Service Corps of Retired Executives, has a free template on its website.

And again, because of the highly privileged nature of some of what you’re providing, be very particular who you share what with. Creditors will likely need to have access to all of your documentation, but more casual readers, who might just want a bit of information about your business, don’t need to see the appendix at all, or at most, just a few select items.

How to Organize a Business Plan Appendix

Because the documents substantiate the information presented in your business plan, it’s best to keep them in the same order as they are referred to in the plan. If you have more than a few pages of documentation in the appendix, start with a table of contents page that lists each section of the business plan, broken up with letters or Roman numerals; then list each item you’ve included in the appendix for that particular section.

This will make it easier to refer to the items as you need to in the plan. For example, when you talk about your planned advertising campaign in the Sales and Marketing section, you can refer to “Appendix, Section IV” for copies of what the ads may look like.

If the appendix contains a lot of material, you can also consider using tabs to break it up, which will make it even easier to locate things. Have each document clearly labeled so readers will know exactly what they’re looking at when they refer to them, and make sure your copies are high quality, clear and legible. Do not include original documents.

Business Plan Recap

Don’t rush through the work of putting your business plan together. Whether it’s for your own use or a lender has asked for it, the information it contains and the work you do to put it together will be extremely valuable to the success of your company. It does take a lot of time and effort to research and write a solid plan, but it will come back to you in spades.

A business plan follows a specific format, so follow the guidelines we’ve set out for you in the following articles:

• Business Plans 101
• Section 1: Business Plan Executive Summary
• Section 2: Business Plan Company Description
• Section 3: Business Plan Organization and Management
• Section 4: Business Plan Products and Services
• Section 5: Business Plan Market Analysis
• Section 6: Business Plan Sales and Marketing
• Section 7: Business Plan Funding Request
• Section 8: Business Plan Financial Plan
• Section 9: Business Plan Appendix

If you’ve already read the series, you’ve heard this before: it’s imperative to always keep your audience in mind. Your goals for what you want the business plan to accomplish will dictate who your audience is, and the information you present will be shaped by that.

Finally, remember the importance of presentation. This is a reflection on you and your business, so make sure it represents you well. Proofread and check for errors in grammar and spelling. Consider hiring a writer or editor if you’re not particularly skilled with words. The business concept is yours, but a professional can help you articulate it in a way you may not be able to.

Use a standard business font for the body copy so that it’s easy to read, and be judicious in your use of italics, underlining, and bold. Business News Daily offers links to several free templates you can check out. You can follow one to put your plan together or just look at them for ideas that might work for you. There is also software available that can walk you through the process.

Have the plan printed on good paper and bind it in some fashion, whether into a booklet, in a high-quality binder or spiral binding. Add a cover with the name of your business and make sure to have your contact information easily available. Include a cover letter with the plan, because it may get passed around to other people who aren’t as familiar with your venture.

Remember the old adage, “You only get one chance to make a first impression.” Make yours count.

Next Article: 5 Tips for Sticking to Your Business Plan

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What Is a Business Plan? Definition and Planning Essentials Explained

Posted february 21, 2022 by kody wirth.

What is a business plan? It’s the roadmap for your business. The outline of your goals, objectives, and the steps you’ll take to get there. It describes the structure of your organization, how it operates, as well as the financial expectations and actual performance. 

A business plan can help you explore ideas, successfully start a business, manage operations, and pursue growth. In short, a business plan is a lot of different things. It’s more than just a stack of paper and can be one of your most effective tools as a business owner. 

Let’s explore the basics of business planning, the structure of a traditional plan, your planning options, and how you can use your plan to succeed. 

What is a business plan?

A business plan is a document that explains how your business operates. It summarizes your business structure, objectives, milestones, and financial performance. Again, it’s a guide that helps you, and anyone else, better understand how your business will succeed.  

Why do you need a business plan?

The primary purpose of a business plan is to help you understand the direction of your business and the steps it will take to get there. Having a solid business plan can help you grow up to 30% faster and according to our own 2021 Small Business research working on a business plan increases confidence regarding business health—even in the midst of a crisis. 

These benefits are directly connected to how writing a business plan makes you more informed and better prepares you for entrepreneurship. It helps you reduce risk and avoid pursuing potentially poor ideas. You’ll also be able to more easily uncover your business’s potential. By regularly returning to your plan you can understand what parts of your strategy are working and those that are not.

That just scratches the surface for why having a plan is valuable. Check out our full write-up for fifteen more reasons why you need a business plan .  

What can you do with your plan?

So what can you do with a business plan once you’ve created it? It can be all too easy to write a plan and just let it be. Here are just a few ways you can leverage your plan to benefit your business.

Test an idea

Writing a plan isn’t just for those that are ready to start a business. It’s just as valuable for those that have an idea and want to determine if it’s actually possible or not. By writing a plan to explore the validity of an idea, you are working through the process of understanding what it would take to be successful. 

The market and competitive research alone can tell you a lot about your idea. Is the marketplace too crowded? Is the solution you have in mind not really needed? Add in the exploration of milestones, potential expenses, and the sales needed to attain profitability and you can paint a pretty clear picture of the potential of your business.

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For those starting or managing a business understanding where you’re going and how you’re going to get there are vital. Writing your plan helps you do that. It ensures that you are considering all aspects of your business, know what milestones you need to hit, and can effectively make adjustments if that doesn’t happen. 

With a plan in place, you’ll have an idea of where you want your business to go as well as how you’ve performed in the past. This alone better prepares you to take on challenges, review what you’ve done before, and make the right adjustments.

Pursue funding

Even if you do not intend to pursue funding right away, having a business plan will prepare you for it. It will ensure that you have all of the information necessary to submit a loan application and pitch to investors. So, rather than scrambling to gather documentation and write a cohesive plan once it’s relevant, you can instead keep your plan up-to-date and attempt to attain funding. Just add a use of funds report to your financial plan and you’ll be ready to go.

The benefits of having a plan don’t stop there. You can then use your business plan to help you manage the funding you receive. You’ll not only be able to easily track and forecast how you’ll use your funds but easily report on how it’s been used. 

Better manage your business

A solid business plan isn’t meant to be something you do once and forget about. Instead, it should be a useful tool that you can regularly use to analyze performance, make strategic decisions, and anticipate future scenarios. It’s a document that you should regularly update and adjust as you go to better fit the actual state of your business.

Doing so makes it easier to understand what’s working and what’s not. It helps you understand if you’re truly reaching your goals or if you need to make further adjustments. Having your plan in place makes that process quicker, more informative, and leaves you with far more time to actually spend running your business.

What should your business plan include?

The content and structure of your business plan should include anything that will help you use it effectively. That being said, there are some key elements that you should cover and that investors will expect to see. 

Executive summary

The executive summary is a simple overview of your business and your overall plan. It should serve as a standalone document that provides enough detail for anyone—including yourself, team members, or investors—to fully understand your business strategy. Make sure to cover the problem you’re solving, a description of your product or service, your target market, organizational structure, a financial summary, and any necessary funding requirements.

This will be the first part of your plan but it’s easiest to write it after you’ve created your full plan.

Products & Services

When describing your products or services, you need to start by outlining the problem you’re solving and why what you offer is valuable. This is where you’ll also address current competition in the market and any competitive advantages your products or services bring to the table. Lastly, be sure to outline the steps or milestones that you’ll need to hit to successfully launch your business. If you’ve already hit some initial milestones, like taking pre-orders or early funding, be sure to include it here to further prove the validity of your business. 

Market analysis

A market analysis is a qualitative and quantitative assessment of the current market you’re entering or competing in. It helps you understand the overall state and potential of the industry, who your ideal customers are, the positioning of your competition, and how you intend to position your own business. This helps you better explore the long-term trends of the market, what challenges to expect, and how you will need to initially introduce and even price your products or services.

Check out our full guide for how to conduct a market analysis in just four easy steps .  

Marketing & sales

Here you detail how you intend to reach your target market. This includes your sales activities, general pricing plan, and the beginnings of your marketing strategy. If you have any branding elements, sample marketing campaigns, or messaging available—this is the place to add it. 

Additionally, it may be wise to include a SWOT analysis that demonstrates your business or specific product/service position. This will showcase how you intend to leverage sales and marketing channels to deal with competitive threats and take advantage of any opportunities.

Check out our full write-up to learn how to create a cohesive marketing strategy for your business. 

Organization & management

This section addresses the legal structure of your business, your current team, and any gaps that need to be filled. Depending on your business type and longevity, you’ll also need to include your location, ownership information, and business history. Basically, add any information that helps explain your organizational structure and how you operate. This section is particularly important for pitching to investors but should be included even if attempted funding is not in your immediate future.

Financial projections

Possibly the most important piece of your plan, your financials section is vital for showcasing the viability of your business. It also helps you establish a baseline to measure against and makes it easier to make ongoing strategic decisions as your business grows. This may seem complex on the surface, but it can be far easier than you think. 

Focus on building solid forecasts, keep your categories simple, and lean on assumptions. You can always return to this section to add more details and refine your financial statements as you operate. 

Here are the statements you should include in your financial plan:

• Sales and revenue projections
• Profit and loss statement
• Cash flow statement
• Balance sheet

The appendix is where you add additional detail, documentation, or extended notes that support the other sections of your plan. Don’t worry about adding this section at first and only add documentation that you think will be beneficial for anyone reading your plan.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. So, to get the most out of your plan, it’s best to find a format that suits your needs. Here are a few common business plan types worth considering. 

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you’ll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or any other situation where the full details of your business must be understood by another individual. 

This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix. We recommend only starting with this business plan format if you plan to immediately pursue funding and already have a solid handle on your business information. 

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. 

The structure ditches a linear structure in favor of a cell-based template. It encourages you to build connections between every element of your business. It’s faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations. This is really best for those exploring their business idea for the first time, but keep in mind that it can be difficult to actually validate your idea this way as well as adapt it into a full plan.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan. This format is a simplified version of the traditional plan that focuses on the core aspects of your business. It basically serves as a beefed-up pitch document and can be finished as quickly as the business model canvas.

By starting with a one-page plan, you give yourself a minimal document to build from. You’ll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan. This plan type is useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Now, the option that we here at LivePlan recommend is the Lean Plan . This is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27-minutes . However, it’s even easier to convert into a full plan thanks to how heavily it’s tied to your financials. The overall goal of Lean Planning isn’t to just produce documents that you use once and shelve. Instead, the Lean Planning process helps you build a healthier company that thrives in times of growth and stable through times of crisis.

It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Try the LivePlan Method for Lean Business Planning

Now that you know the basics of business planning, it’s time to get started. Again we recommend leveraging a Lean Plan for a faster, easier, and far more useful planning process. 

To get familiar with the Lean Plan format, you can download our free Lean Plan template . However, if you want to elevate your ability to create and use your lean plan even further, you may want to explore LivePlan. 

It features step-by-step guidance that ensures you cover everything necessary while reducing the time spent on formatting and presenting. You’ll also gain access to financial forecasting tools that propel you through the process. Finally, it will transform your plan into a management tool that will help you easily compare your forecasts to your actual results. 

Check out how LivePlan streamlines Lean Planning by downloading our Kickstart Your Business ebook .

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When you finish writing your business plan, you want it to make sense when someone, probably an investor or a shareholder in your business, reads it. That’s where the exhibits and appendices section comes in!

Often overlooked, the appendix section is an integral part of any business plan. Let’s imagine you are writing your business plan to woo some investors. In that case, the quality of the exhibits and appendices section in your plan will matter a lot.

The appendix offers your target readers great insights about your plan. Ideally, you should use this section to convince the investors that you have a robust business concept.

If you want your potential investors to take your business concept seriously you must invest a lot of time and research to prepare a great exhibits and appendices section for your business plan.

In this guide, we will cover everything you need to know to complete a convincing exhibits and appendices section in a business plan.

Key Takeaways

• Before completing the exhibits and appendices section in a business plan, think of what you want to achieve with your plan. This way, you know what supporting documents to include
• Key documents to include in this section are financial statements – cash flow, income statements, balance sheets, and general financial projections, market analysis, company information and background, and marketing materials and plan
• Provide detailed documentation to make it easy to convince any reader to take the desired action
• Add a table of contents for ease of navigation from one section to the other

What Is a Business Plan Exhibits and Appendices Section?

The appendix, which is the last part in a business plan, offers supporting documentation for critical components in your plan. For instance, here you include any market research analysis you’ve done and financial statements.

Additionally, if there are any charts and tables, you should capture them in the exhibits and appendices section.

You can, as well, include other information in this section such as resumes, credit history, and intellectual property documentation. However, the limit of what to capture in the appendix section should be informed by the audience you are targeting.

What’s the Purpose of the Exhibits and Appendices Section in a Business Plan?

The exhibits and appendices section in a business plan has a defined purpose. It offers evidence and supporting documentation for your business concept.

For instance, while you can include charts and graphs in the body of your business plan, they are best captured in detail in the exhibits and appendices section.

How to Complete the Exhibits and Appendices Section in a Business Plan?

Now that you know the importance of having an appendix section, the next step is learning how to complete it successfully.

The most important success factor when completing a business plan appendix is knowing what goes into this section.

Here are some of the supporting documents to include in this section:

1.   Financial Projections

If you are writing a business plan for loan applications or raising capital, you better have clear and strong financial projections. Include detailed monthly, quarterly and annual cash financial projections in the appendix section.

The most critical financial information to focus on here include income statements, balance sheets, and cash flow statements.

2.   List of Customers

When preparing a business plan for expansion purposes, you will need to include a list of customers. Such information gives a potential investor and shareholders a clear snap chat of your present clientele base.

3.   Market Analysis

Analyzing the target market is a critical step when preparing a business plan. Whether you are starting out or expanding, you need a clear understanding of the market you are entering . Include all the relevant information about your market in the appendix section.

Some of the aspects to consider here include a clear definition of the industry, a brief description of the potential customers and competitors.

Additionally, add any potential risks you might have identified during the market research. Such information helps you make the right decisions towards achieving the set goals.

4.   Marketing Materials and Plan

How do you plan to market your business concept? What materials will you need? The exhibits and appendices section is a great place to expand the marketing section you have already covered in your plan.

Here, you need to attach a detailed marketing plan. It helps convince your readers that you have a clear understanding of your target audience, where to put marketing efforts, as well as how you intend to create awareness of your business concept.

Best Practices When Completing the Exhibits and Appendices Section in a Business Plan

Crafting a successful exhibits and appendices section isn’t as easy as it sounds.

Here are a few best practices to guide you as you complete the appendix section in your business plan:

• Include a table of contents : When the appendix section covers several documents, it is advisable to include a table of contents. This way, it helps a reader access the different sections easily.
• Confidentiality Statement : where you include legal documents, intellectual property applications or diagrams, and credit history documents, ensure that you have a Confidentiality Statement. It reminds anybody reading the business plan that they should not share or disclose such information with your consent.
• Short and Simple : You have covered a lot of information about your concept in the other sections of the business plan. Ensure that you keep this section as short and simple as possible. However, it is important to provide all the necessary information to support your business plan.

Final Thoughts

As a business owner, you want to write a business plan that gets read and convinces the readers –whether they are investors or shareholders – to take some action. The exhibits and appendices section is a great place to make this possible by including all the necessary information to back up any claims in the preceding sections of your business plan.

Whereas it is important to keep the appendix section as short as possible, it is equally necessary to ensure that it covers enough documents to support your business concept. Are you stuck writing the exhibits and appendices section in your business plan? Leave us a comment below.

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Business Plan - Appendices

Appendices to the Business Plan

Written by Jason Gordon

Updated at April 21st, 2024

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What is the Appendix to my Business Plan?

Material that adds to the business plan, but doesn't belong in the body. The appendices allow you to include valuable information to your business plan that does not fit neatly within the body of the plan. Generally, it is used to include exemplars of the material or information that is referenced within the business plan but does not need to be included in the body. You can include material that will serve a functional purpose in the business or that evidence key relationships. Generally, you can include any outside information necessary to support the propositions or assumptions within the business plan. 

Consider including the following information or materials in the appendix of the business plan.

• Marketing Material (Advertising) - The ability to drive sales is a critical part of the business plan. Providing samples of marketing material can provide an understanding of the brand that you are attempting to build around your product or service.
• Primary and Secondary Research - In order to effectively market your product (and establish a brand) you have to understand your target market. Further, you will need market estimates in order to accurately evaluate the market potential and potential profit from pursuing the venture. This material should support the figures that you introduce within the business plan.
• Designs or Property Layout Material - Perhaps you have designs, artwork, facility plans, etc., that provide a picture of your intended venture location, buildings, image. This can help third parties to understand your vision.
• Important Contracts - Providing proof of key contracts (such as leases, supplier contracts, etc.) add substance to otherwise seemingly hypothetical plans. Again, this will provide comfort to potential their-party investors.
• List of Key Assets - Providing a list of key assets within the business plan would be too large and cumbersome. While you will include the collective value of the assets within the plan, it may be a good idea to attach an itemized index for review. This can help in budget planning.
• Organization Chart and Employee Backgrounds - Within the business plan you provide a concise background of your employees and an organizational chart. Here, can provide a more in-depth background on your key employees and their curriculum vitae. If you have many other employees, you may want to provide their backgrounds, key roles, and responsibilities.
• Customer or Expert Endorsements - Customer or expert endorsements can serve as excellent credibility for your product/service. While you will mention these or provide brief quotations within the business plan body, you may wish to include the entirety of the endorsement or letter within the appendix.

Related Topics

• Business Plan, Part 1 (Outline Overview)
• Business Plan, Part 2 (The Executive Summary)
• What is a Mission Statement?
• What is a Values Statement?
• Setting Company Goals
• Business Plan, Part 4 (Market Analysis)
• Business Plan, Part 5 (Competitive Analysis)
• Business Plan, Part 6 (Marketing Plan)
• Business Plan, Part 7 (Operations)
• Business Plan, Part 8  (Management and Organization)
• Business Plan, Part 9 (Financial Projections)
• Business Plan, Part 10 (Appendices)
• Business Plan , (Final Modifications)

Related Articles

• Breadboard Configuration - Explained
• Elements of Operational Plan
• Growth Curve - Explained
• Initial Board Actions - Explained

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Business Plan & Pitch Presentation

• #1. Executive Summary
• #2. Description, Objectives, and Product/Services
• #3. Market Research
• #4. Marketing and Sales Plan
• #5. Financial Analysis and Projections
• #6. Appendix
• How To Pitch Your Business Plan

If deemed relevant, add content to support, confirm, and reinforce conclusions you reach in the business plan. An appendix is where you give greater details about aspects covered in the plan, and you can include specific details regarding market research, technology, location, and so forth.  

Appendix content may include, but is not limited to: 

• Letters of Intent/Key Contracts (to display customer interest/demand) 
• Endorsements (to reinforce that company is capable and the product or service is desirable) 
• Resumes of Key Managers (if resumes of key managers are impressive, consider including them) 
• Technical Information (if using or developing technology, more detailed descriptions can be added here) 
• Manufacturing information (detailed description of manufacturing process or flow chart describing process) 
• Floor Plan (layout and use of space, factory, etc.)
• << Previous: #5. Financial Analysis and Projections
• Next: How To Pitch Your Business Plan >>
• Last Updated: May 3, 2024 11:28 AM
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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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