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A Guide to Drafting Key Personal Statement Examples for Retail

Table of Contents

Are you looking for personal statement examples for your retail job application? It’s important to put in the effort when crafting a personal statement, as it is usually one of the first things organizations look at. An excellent personal statement can make all the difference when landing a job in the competitive retail field.

Here’s your guide to drafting effective personal statement examples for retail that will grab recruiters’ attention.

What Are Personal Statement Examples for Retail?

A personal statement is a short document – usually around 500 words – that gives potential employers an insight into who you are . It tells them about your skills and experience, and why you’re the best fit for their job opening.

In retail, the candidate must demonstrate their understanding of customer service, knowledge of the product or industry, and skill in sales techniques.

Elements to Include in Your Personal Statement

When writing your personal statement for retail positions, make sure to include the following:

• Your strengths when it comes to customer service.
• Highlight any relevant experience you have with similar products or customers.
• Demonstrate how your communication skills can help drive sales.
• Showcase any previous successes and how you can apply them in the new job.
• Share examples of times when you have gone above and beyond to ensure customer satisfaction.

Steps to Write Personal Statement Examples for Retail

1. research the job role, company and industry.

Before You Start Writing Your Statement, Research the Job Role and Company. This is to get a Clear Idea of What They’re Looking for in a Candidate. As Well As What You Can Bring to the Table.

2. Identify Your Unique Selling Points

The key to any successful personal statement is identifying your selling points. These are typically skills or experiences that set you apart from other candidates and make you an ideal fit for the job.

3. Outline Your Experience

In this section, list any past retail-related experiences that will help prove your qualifications for the job. Include examples such as past customer service roles or sales achievements that demonstrate your understanding of the industry.

4. Describe Your Skills

In this section, highlight any relevant retail-related skills you possess that make you an ideal fit for the job. Some examples can include product knowledge, customer service experience or sales techniques.

5. Explain How You’ll Contribute to the Company

This is where you explain what value you will bring to the company. State how your unique skills and experiences will help them achieve success.

6. Proofread and Edit

Once you’ve finished writing your personal statement, it’s important to take the time to proofread and edit it before submitting it with your application. Make sure it reads well and doesn’t contain any grammar or spelling mistakes.

Tips for an Effective Personal Statement Examples for Retail

When writing your personal statement, keep these tips in mind:

• Keep it brief but informative. The goal is to show potential employers that you understand what they’re looking for without going overboard with too much information.
• Be sure to proofread and edit your statement before sending it off – grammar and spelling mistakes will not make a good impression.
• Make sure to be specific about your experiences; generic statements won’t stand out as much as stories and details.
• Include information matching the job description so that employers can connect the dots.

Personal Statement Examples for Retail

If you’re still unsure of how to write your statement, here are some examples for retail positions:

As a customer service representative in the fashion industry, I bring years of experience and excellent communication skills. My ability to empathize with customers and respond quickly to their needs makes me an asset in any retail setting. I increased sales by 25% in my previous job due to successful promotions and campaigns. I thrive in fast-paced environments where every day brings new challenges.

I am an experienced retail manager passionate about helping others find the perfect product for their needs. From developing effective sales strategies to training and motivating staff, I possess the skills to help your business succeed. In my previous role, I increased sales by 10% by focusing on customer satisfaction. I ensure that customers had a positive experience each time they visited the store.

How Do I Begin My Personal Statement?

Many, many people are having difficulty writing about themselves. If this is you, don’t worry. Make sure you can come up with a short statement (no more than a sentence) that describes you accurately. It may be one that highlights your previous work experience.

Who Do You Write in a Short Personal Statement?

Include your work experience and future plans in your resume. Job openings, placements, work experience, or voluntary work should be shared with others, particularly if they’re relevant to your course. Keep any experience in line with skills or qualities that will lead to success.

Can You Tell Me What Perfect Personal Statement Is?

In your personal statement you should outline the qualities, skills, and values. The ones you have cultivated over your lifetime and how those skills have prepared you for college.

No matter what kind of retail position you’re applying for, crafting a compelling personal statement is critical to standing out from the competition. Make sure your statement showcases your strengths and experiences in an engaging way that will make employers take notice. Following these guidelines and tips should help create a statement that stands out from the crowd! Good luck with your job search!

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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personal statement example

Retail offers the exciting prospect of a fast-paced, ever-changing working environment that requires you to be constantly developing and refining your strategies as markets change. Nowhere is this more apparent than in fashion retailing, as shifting styles and trends offer new challenges, and new opportunities, on an almost daily basis. Having discovered that I am well-suited to these pressures, demonstrating an aptitude for communication, teamwork, planning and improvisation throughout my studies, my work placements and my extra-curricular activities, I have become more and more convinced that a career within fashion retail management, preferably as a buyer, will allow me to make the most positive impact through my work.

Aware of the fundamental need to understand business, as well as displaying a ‘passion for fashion’, within my chosen career, I have worked hard to gain an understanding of macro- and micro-economic processes. Through undertaking a Business Studies A-level, and through studying the national and global impact of economics in Government and Politics, I have a refined sense of the dramatic importance of business. Studying History has also offered an historical perspective on this, as well as improving my research and written and verbal communication skills.

Keen to gain practical experience of the industry, I have undertaken week-long placements at the Head Offices of both Marks and Spencer and Dewhirst. The first of these placements was especially enlightening, as I shadowed staff across all aspects of the business; including Design, Merchandising, Buying and Technical. This gave me a great insight into the interconnected nature of the business and the way in which everything, from research on materials, to sourcing stock, to working out how to display stock to make it attractive to customers, requires a fine balance based around a singular vision for it to be profitable. The second placement offered an alternative perspective on the process of garment supply prior to the retail stage. Working on garment costing and negotiating with fabric suppliers once again demonstrated the careful strategies that are necessary to ensure profitability.

Inspired by these experiences, I have made sure to keep up with changes in the field of fashion retail as much as possible. I regularly read Retail Week and Draper’s Record and attended a ‘Future Lab’ at the Roundhouse, which gave me a good sense of various aspects of the fashion retail industry through talking to those on the inside.

In my spare time, I am a dedicated sportsperson. I have skied from the age of four and took my basic ski instructor exam at a Swiss school last year. Having used this qualification to teach for a week last February, I am keen to go back and teach again this year. Teaching skiing appeals to me as both a sportsperson and a keen traveller; allowing me to integrate with another culture and language as I work. I have also achieved a Level 1 Sports Leader qualification, which has built on the responsible leadership shown through ski instruction and regular volunteering at a local primary school. I am a keen rugby player and play for my school’s first team and Harrow Rugby Club. I also like to indulge my creative side through theatre and spent a week attached to the National Theatre in a fundraising capacity, which included the creation of a proposal to gain sponsorship for the Entry Pass Scheme aimed at 16-24 year olds.

Having focused my studies and work experience on gaining as much knowledge of the retail fashion industry and possible, I have become more and more convinced that I have the right combination of ambition, aptitude and determination to succeed in the sector in future. Enhancing this knowledge and experience through undergraduate study is the next essential step to making this ultimate goal a reality.

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Retail CV Example

Cv guidance.

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CV Tips for Retails

• Highlight Your Retail Experience : Detail your experience in the retail sector, including the types of products or services you've sold and the size of the teams you've managed. Include any experience in visual merchandising or inventory management.
• Showcase Your Sales Achievements : Use numbers to illustrate your impact, such as "Increased store sales by 20% in Q1" or "Exceeded personal sales targets by 15% for six consecutive months".
• Customize Your CV for the Role : Tailor your CV to the specific retail role you're applying for, emphasizing relevant skills and experiences. For example, if you're applying for a role in fashion retail, highlight your knowledge of fashion trends and brands.
• Detail Your Customer Service Skills : Mention any training or certifications in customer service. Provide examples of how you've gone above and beyond to meet customer needs and solve problems.
• Demonstrate Leadership and Teamwork : If you've managed or been part of a team, provide examples of how you've motivated your team, resolved conflicts, or contributed to a positive work environment.

The Smarter, Faster Way to Write Your CV

• Implemented a new inventory management system, resulting in a 30% decrease in overstock and a 20% increase in sales due to improved product availability.
• Managed a team of 15 sales associates, achieving a 25% increase in customer satisfaction scores through enhanced training and performance monitoring.
• Launched a successful promotional campaign that boosted store traffic by 40% and increased average transaction value by 15%.
• Introduced a customer loyalty program that increased repeat customer rate by 35% and boosted overall sales by 20%.
• Coordinated with suppliers to negotiate better purchase terms, leading to a 10% reduction in cost of goods sold and improved profit margins.
• Implemented visual merchandising strategies that increased product turnover rate by 30%, contributing to a healthier cash flow.
• Managed store opening and closing procedures, reducing time spent on administrative tasks by 20% and allowing more focus on customer service.
• Conducted regular competitive analysis, leading to the introduction of new product lines that increased sales by 15%.
• Developed a system for tracking and resolving customer complaints, resulting in a 20% decrease in complaints and a 10% increase in customer satisfaction scores.
• Inventory Management
• Team Leadership
• Promotional Campaign Development
• Customer Loyalty Program Implementation
• Supplier Negotiation
• Visual Merchandising
• Store Operations Management
• Competitive Analysis
• Customer Complaint Resolution
• Product Line Development

Retail CV Template

• Worked closely with [teams/departments] to achieve [result, e.g., sales targets, customer satisfaction goals], demonstrating strong [soft skill, e.g., teamwork, leadership].
• Managed [retail function, e.g., inventory control, visual merchandising], improving [process or task, e.g., stock rotation, store layout] to enhance [operational outcome, e.g., sales performance, customer experience].
• Implemented [system or process improvement, e.g., new POS system, customer loyalty program], resulting in [quantifiable benefit, e.g., 20% increase in repeat customers, reduced checkout times].
• Played a pivotal role in [project or initiative, e.g., seasonal sales campaigns, store renovations], which led to [measurable impact, e.g., increased foot traffic, improved sales figures].
• Conducted [type of analysis, e.g., sales trend analysis, customer behavior study], using [analytical tools/methods] to inform [decision-making/action, e.g., product selection, marketing strategies].
• Key contributor to [task or responsibility, e.g., staff training, loss prevention], ensuring [quality or standard, e.g., service excellence, inventory accuracy] across all store operations.
• Major: Name of Major
• Minor: Name of Minor

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How to format a retail cv, start with a strong profile, highlight retail-specific skills, detail relevant experience, include achievements and awards, personal statements for retails, retail personal statement examples, what makes a strong personal statement.

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Is this a good personal statement for retail

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Retail manager CV example

Hoping to land a top retail manager role? The first step to success is a compelling CV.

A well-written, skills-packed and tailored CV will significantly boost your chances of landing interviews with leading retailers.

This in-depth CV guide, complete with an example retail manager CV, will teach you everything you need to know to get hired:

Guide contents

Retail manager CV example

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your retail manager CV

CV templates 

The CV example above demonstrates how you can highlight your suitability for the retail sector, in a professional and well-organised way.

Here, the candidate’s key skills, experience and achievements are easy to pinpoint, meaning the CV is easily scannable for busy recruiters.

As we move through the guide, you’ll find out exactly how to  write your own CV  to meet the same high standards.

Retail manager CV structure & format

People often forget the importance of CV structure and format … and end up relying on the written content alone to land them an interview.

But most of these candidates end up with a flat rejection – time-strapped recruiters simply find their CV way too cluttered and disorganised to read!

Taking the time to ensure your CV is organised and easy-to-navigate will put you straight in a recruiter’s good books.

Check out my top tips below:

Formatting Tips

• Length:  2 pages of A4 is the perfect CV length . This gives you more than enough space to showcase why you’re a suitable hire, without waffling or boring the reader with excessive detail.
• Design:  When it comes to CVs, simple is always better. Use a legible black font, and stick to the same one throughout. Additionally, avoid including profile photos or other images – they’re just a waste of space!
• Readability: Retail recruiters are usually very short on time, so they need to be able to read your CV with ease and speed. Avoid lengthy blocks of text – break them into small paragraphs instead. You can also format your info into short lists of snappy bullet points wherever possible, as this will make content much easier to skim through.

Structuring your CV

Use the simple structure below to organise your details:

• Contact details – Stick your contact details at the very top of the page – you wouldn’t want them to be missed.
• Profile – Draw recruiters into your application with this snappy, 5-10 summary of your key skills and experience.
• Work experience / Career history – List your relevant work experience, starting with your current job and working back.
• Education –  Detail your vocational or academic qualifications.
• Interest and hobbies – Use this optional section to highlight any hobbies you have, especially if they display relevant skills.

Next, I’ll talk you through what you need to include  in each CV section.

CV Contact Details

Your CV should always start with your basic contact details, making it easy for recruiters to get in touch with you.

Stick to the essentials, such as your:

• Phone number
• Email address
• Location – The town or city you live in is enough – for example,  ‘Chester’ or  ‘Birmingham’.

Quick Tip:  Don’t bother with your date of birth, marital status or full address – these details are irrelevant to recruiters at this stage.

Retail manager CV Profile

Busy recruiters may only read the top section of a CV before deciding whether it’s worth any more of their time.

This is what makes your CV profile – a short and snappy summary of your relevant skills and experience – so important.

It’s basically your sales pitch. Aim to prove that you’ve got everything they’re looking for and entice them to read the rest of your application.

Tips to consider when creating your profile:

• Avoid clichés:  Generic statements, such as  ‘Goes above and beyond’  or  ‘Dedicated and enthusiastic team player’, are a huge no-no. You might think they add impact, but in reality, they’re very generic and mean nothing to recruiters.
• Tailor it:  To make the most impact, it’s important to tailor your profile to the specific role you’re applying for, as well as the retail industry as a whole. So, get online and research your target roles, read over the job description and then pack your profile with relevant skills and keywords. This will instantly show recruiters that you meet their requirements.
• Keep it short and snappy: A CV profile length of 5-10 lines will make the maximum impact on recruiters and make them eager to find out more. Only share high-level information in this section – the smaller details should come later on in your CV.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

What to include in your retail manager CV profile?

• Experience  – Whether you’ve worked as a retail assistant or assistant manager for several years, or are already an experienced retail manager, start your CV profile by summing up your relevant experience. This might include the number of years in the industry, the types of roles you’ve worked and/or the types of shops you’ve worked in (supermarkets, phone stores, fashion retailers…).
• Management & leadership skills  – Do you have any experience of managing and motivating a team, training staff, making decisions or dealing with conflict? Pack your CV profile with a range of management and leadership skills and experience.
• Retail skills  – Highlight any general retail skills, especially if they’re listed in the job description – for example, till work, stock tacking, sales and promotions, etc.
• Niche industry/sector knowledge  – If you have niche product or industry knowledge, make it known. For example, if you’re applying to manage a technology shop and have previously worked for several years as a computer sales assistant , highlight this experience and knowledge – it’s a serious selling point!
• Achievements – Employers want to know how what value you could bring to their company – and highlighting results and achievements from previous roles is a great way to showcase this. For example, you might have increased sales, decreased staff turnover or improved the customer experience.

Core skills section

Next up is your core skills section, which should be placed directly underneath your CV profile.

This is basically 2 or 3 columns of your most relevant retail management skills, listed in snappy bullet points.

Take another look over the job description and aim to match the skills that are listed in it.

This way, recruiters will immediately see that you’re capable of carrying out the role and will be keen to read further.

Work experience/Career history

Now, it’s time to add the finer details to your CV and really show recruiters what you’re capable of.

Commence by detailing your current (or most recent) position and work backwards through your career history.

If you’ve been working for years, you might struggle to fit everything in. In this case, prioritise space for your most recent and relevant roles, whilst shortening down descriptions for older and less applicable work experience.

Quick tip:  Will this be your first attempt at a management position? Throughout your work experience section, focus on showing your potential as a manager by pinpointing transferable skills and experience. For example, in your experience as a retail or sales assistant, you might have been trusted to mentor new recruiters, helped to organise rotas, assisted with training, or filled in when a team leader or manager was out of office.

Structuring your roles

The way you structure your career history can have a huge impact on the overall readability of your CV.

My simple 3-step structure, as shown below, will break up the info into easily-digestible sections.

Start with a brief overview of your role, highlighting the type of company you worked for and what the purpose of your role was.

“Responsible for leading and motivating a team of 24 staff in a busy high-street phone shop, ensuring that high customer service standards are adhered to and sales targets are consistently achieved.”

Key responsibilities

Next, use short bullet points to detail your key duties and responsibilities.

Try to highlight the people you interacted with (assistants, managers, customers…), the managerial and retail skills you used, and the positive effects your work had.

• Motivating a team of sales assistants to achieve and surpass sales goals and targets.
• Monitoring and assessing shop performance on a daily basis, regularly reporting back to the area manager.
• Conducting monthly health and safety audits and preparing appropriate action plans.

Key achievements

To finish up, pinpoint some impressive achievements or results, to show how your work has benefited the stores you have worked for, as well as its customers.

• Improved overall store sales by 35% in 12 months.
• Implemented a new complaint handling procedure, which reduced wait times by 20% and boosted customer satisfaction by 15%.
• Decreased staff turnover by 25% in 6 months, resulting in a saving of over £5k.

After your work experience, you should list your qualifications in an education section.

Retail manager roles are generally open to anyone who’s built up retail experience, but relevant qualifications – such as finance, business, marketing or retail management degrees or HNDs – could put you at an advantage.

Start with your highest qualification and work your way back. You should list the name of the qualification, the date of completion and the school/college/university you studied at.

Quick tip: If you’ve been working as a retail sales assistant for several years and are keen to progress into management, why not boost your skills and prove your enthusiasm by taking a short retail management course ?

Interests and hobbies

The last section of your CV is a hobbies and interests section – but it’s completely optional .

You can use this section to discuss hobbies that further prove your skills. For example, being a captain of a sports team shows that you’re a confident leader, while volunteering in a charity shop demonstrates retail skills and great personal attributes.

Avoid generic hobbies, such as going to the cinema or socialising, as they won’t add any value to your application.

Essential skills for your retail manager CV

Leadership & management skills – You’ll be in charge of managing and motivating a team, so it’s vital to provide a range examples of leadership and managerial skills, such as how you motivate people, handle situations and conflicts with fairness and patience, plan and prioritise workloads, make decisions, solve problems, delegate and strategize.

Customer service –  Customers should always be at the heart of your decisions, and you’ll be expected to set high standards of customer service for the rest of your team to follow. Therefore, you need to pack your CV with examples of exceptional customer service.

Sales –  You’ll be held to account for setting and meeting sales targets and, ultimately, the success of your store. Provide examples of how you’ve converted browsers into customers and how you’ve maximised sales. Popping a few tangible sales results and achievements – for example, increased sales by 15% in 6 months – will win you even more brownie points.

Recruiting and training – In smaller shops, you might be solely responsible for recruiting new staff, as well as providing and/or organising their training and development. If you have experience of this, make sure to highlight it in your CV – even if it was mentoring or training on an informal basis.

Organisation & time management   skills – Retail is one of the fastest-moving industries out there – and as a manager, you need to stay on top of everything that’s going on. Give plenty of examples of your strong organisation, time management and planning skills throughout your CV.

Communication & interpersonal skills – From employees and customers to area managers, the ability to communicate confidently with a wide range of individuals is essential for any retail manager. Make sure to purposely name the range of stakeholders you’ve communicated with in your previous roles.

Writing your retail manager CV

Competition for the top retail manager roles can be tough – but with a flawless CV, there’s no reason why you can’t land your dream job.

By focusing on creating an easy-to-read structure and format, as well as tailoring your CV to the role, your relevant skills and strengths will jump out at recruiters.

Good luck with your job search!

Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

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Genmoji Creation to Fit Any Moment

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Text of this article

June 10, 2024

PRESS RELEASE

Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant

CUPERTINO, CALIFORNIA Apple today introduced Apple Intelligence , the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. From finessing a cover letter, to adding humor and creativity to a party invitation, Rewrite helps deliver the right words to meet the occasion. Proofread checks grammar, word choice, and sentence structure while also suggesting edits — along with explanations of the edits — that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered.

Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. And to help users stay present in what they’re doing, Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

Apple Intelligence powers exciting image creation capabilities to help users communicate and express themselves in new ways. With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps including Messages. It’s also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, giving users the freedom to experiment with as many images as they want.

With Image Playground, users can choose from a range of concepts from categories like themes, costumes, accessories, and places; type a description to define an image; choose someone from their personal photo library to include in their image; and pick their favorite style.

With the Image Playground experience in Messages, users can quickly create fun images for their friends, and even see personalized suggested concepts related to their conversations. For example, if a user is messaging a group about going hiking, they’ll see suggested concepts related to their friends, their destination, and their activity, making image creation even faster and more relevant.

In Notes, users can access Image Playground through the new Image Wand in the Apple Pencil tool palette, making notes more visually engaging. Rough sketches can be turned into delightful images, and users can even select empty space to create an image using context from the surrounding area. Image Playground is also available in apps like Keynote, Freeform, and Pages, as well as in third-party apps that adopt the new Image Playground API.

Taking emoji to an entirely new level, users can create an original Genmoji to express themselves. By simply typing a description, their Genmoji appears, along with additional options. Users can even create Genmoji of friends and family based on their photos. Just like emoji, Genmoji can be added inline to messages, or shared as a sticker or reaction in a Tapback.

Searching for photos and videos becomes even more convenient with Apple Intelligence. Natural language can be used to search for specific photos, such as “Maya skateboarding in a tie-dye shirt,” or “Katie with stickers on her face.” Search in videos also becomes more powerful with the ability to find specific moments in clips so users can go right to the relevant segment. Additionally, the new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

With Memories, users can create the story they want to see by simply typing a description. Using language and image understanding, Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc. Users will even get song suggestions to match their memory from Apple Music. As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else.

Powered by Apple Intelligence, Siri becomes more deeply integrated into the system experience. With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks. It can follow along if users stumble over words and maintain context from one request to the next. Additionally, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment. Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.

Siri can now give users device support everywhere they go, and answer thousands of questions about how to do something on iPhone, iPad, and Mac. Users can learn everything from how to schedule an email in the Mail app, to how to switch from Light to Dark Mode.

With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.”

With Apple Intelligence, Siri will be able to take hundreds of new actions in and across Apple and third-party apps. For example, a user could say, “Bring up that article about cicadas from my Reading List,” or “Send the photos from the barbecue on Saturday to Malia,” and Siri will take care of it.

Siri will be able to deliver intelligence that’s tailored to the user and their on-device information. For example, a user can say, “Play that podcast that Jamie recommended,” and Siri will locate and play the episode, without the user having to remember whether it was mentioned in a text or an email. Or they could ask, “When is Mom’s flight landing?” and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.

To be truly helpful, Apple Intelligence relies on understanding deep personal context while also protecting user privacy. A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on device. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, providing a foundation that allows Apple to ensure that data is never retained or exposed.

Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection. Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust.

Apple is integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

Siri can tap into ChatGPT’s expertise when helpful. Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.

Additionally, ChatGPT will be available in Apple’s systemwide Writing Tools, which help users generate content for anything they are writing about. With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing.

Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features right from these experiences.

Availability

Apple Intelligence is free for users, and will be available in beta as part of iOS 18 , iPadOS 18 , and macOS Sequoia  this fall in U.S. English. Some features, software platforms, and additional languages will come over the course of the next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English. For more information, visit apple.com/apple-intelligence .

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