art of life business plan

Artist Business Plan Template

Written by Dave Lavinsky

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Artist Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Art Business

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

Finish Your Business Plan Today!

How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the artist industry.
• Discuss the type of artist business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

• Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
• Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
• Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
• Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
• Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
• Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

• How big is the artist industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of artist business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to engage with your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

• Choose the Name for Your Artist Business
• Create Your Artist Business Plan
• Choose the Legal Structure for Your Artist Business
• Secure Startup Funding for Your Artist Business (If Needed)
• Secure a Location for Your Business
• Register Your Artist Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Artist Business
• Buy or Lease the Right Artist Business Equipment
• Develop Your Artist Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Artist Business
• Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Art Gallery Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Art Gallery Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Art Gallery Plan Here

You’ve come to the right place to create your art gallery business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their art galleries.

Art Gallery Business Plan Sample

Below are links to each section of an art gallery business plan example:

Next Section: Executive Summary >

Art Gallery Business Plan FAQs

What is an art gallery business plan.

An art gallery business plan is a plan to start and/or grow your art gallery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your art gallery business plan using our Art Gallery Business Plan Template here .

What Are the Main Types of Art Galleries?

There are many types of art gallery companies. One type of art gallery is a commercial gallery where it is a for-profit business that displays art to be sold from various artists around the world or immediate area. There are also co-operative art galleries that involve various artists working and operating the art gallery. Another type of art gallery is a non-profit gallery where the operational funding comes from grants and donations. The artists displayed at the non-profits usually have art forms of merit or cause, rather than being a well-known artist.

What Are the Main Sources of Revenue and Expenses for an Art Gallery Business?

The primary source of revenue for an art gallery are the revenues it generates from tickets sold to visit the art gallery, membership fees if it offers memberships, and of course from the art sold at the art gallery.

The key expenses for an art gallery business are the cost to procure the art from various artists. Other expenses are the rent and utilities for the art gallery.

How Do You Get Funding for Your Art Gallery Business Plan?

Art gallery businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Most of the time, those who want to open an art gallery will use their personal savings and/or receive funding from angel investors or various donors.

What are the Steps To Open an Art Business?

Opening  an art business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop An Art Business Plan - The first step in opening a business is to create a detailed   business plan for your art gallery that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your art business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your art business is in compliance with local laws.

3. Register Your Art Business - Once you have chosen a legal structure, the next step is to register your art business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your art business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Art Equipment & Supplies - In order to start your art business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your art business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful art business:

• How to Start an Art Business

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

10 Things to Know When Learning How to Start an Art Business

• Last Updated: May 5, 2024

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It’s hard to learn how to start an art business when you’re confused, scared, or both. Since I’ve been in your shoes before, I want to make the process a little easier so you can get selling.

I’ve been working as a commercial illustrator and designer for about a decade now and I have quite a few areas I stumbled through.

I’ll share some important starting points I wish I knew – or did more efficiently – when I started out.

The Key Elements to a Successful Art Career

Financial and social independence from a traditional nine-to-five, more creative fulfillment in your career, an additional source of income, selling original paintings, starting an online shop, becoming an active content creator, 3. a business plan will keep you focused, register with your local licensing department in the united states, register permits and/or licenses in canada, paypal is one of the most common payment methods, wise is a reliable international transfer system, stripe is a well-known online payment portal, start by understanding common contract clauses, try out a boilerplate contract or hire a contract lawyer, get a contract signing program or software, tax withholding is part of a successful business, consistent recordkeeping will be your savior, squarespace, hire a web designer, inbound marketing, outbound marketing – how to start an art business, word-of-mouth and networking, inventory management software, customer relationship management, accounting software – how to start an art business, starting an art business is hard, but far from impossible .

• Remind Yourself Why You Want to Start an Art Business
• It’s Vital to Narrow Down the Art Business You Want to Start
• A Business Plan Will Keep You Focused
• You’ll Need a Business License (Or Equivalent)
• Start Researching Different Payment Types
• Become Comfortable With Reading and Crafting Contracts
• Don’t Be Afraid of Tax Season (Trust Me, I Know)
• You’ll Need a Simple, Mobile-Friendly Website
• Most of Your Work Will Come Down to Marketing and Word-Of-Mouth
• Start Researching Tools to Make Running a Business Easier

1. Remind Yourself Why You Want to Start an Art Business

The why part of your art business is a non-negotiable element of success. When you’re struggling to make money or stand out in a sea of similar artists, the ‘why’ will keep you afloat during the ups and downs.

Around 18% of small businesses fail in their first year , while another 50% will fail after the first five years. One of the most common reasons for these statistics is running low on money or struggling to stand out amid similar businesses.

Below are a few common reasons why artists will start their own art business, but keep in mind this is just a starting point. Your reasons could be entirely different and that’s a-okay.

Are you sick of long commutes or creatively stifling traditional employment environments? Unsurprisingly, nearly 30% of people who started a small business did so because they wanted to be their boss .

Other benefits you’ll enjoy once you step out of the corporate world is:

• Setting your schedule – work when you want, how you want
• Charge your prices and get more control over your income
• Better work-life balance such as more sleep and more time off

The flip side to this is how much responsibility is on your shoulders. You have to commit to a regular marketing strategy, study your industry, and commit to your decision despite all odds.

Another common reason to consider being a professional artist is to enjoy your work. If you have more fun running social media accounts and painting all day long, that’s reason enough to make the switch.

Job dissatisfaction is at an all-time high lately, with one recent study finding 50% of people are unhappy with their jobs on a daily basis. Your artwork could be the launching pad for more peace of mind and financial stability.

However, there’s nothing wrong with choosing an art career for side income instead of main income. When you do art full-time, it can be difficult to take a break from client work to work on creative projects, which can lead to burnout if you’re not careful.

You’re not a lesser artist if you seek out an art business to make a bit more money. It’s never been easier to supplement your monthly income selling art prints or merchandise .

• Making crafts on Etsy such as knitted blankets or clay pots
• Selling original paintings
• Crafting custom figure sculptures
• Painting digital art to sell on crewneck sweatshirts and t-shirts
• Designing banners, icons, and templates for web designers

Now, you’ll likely have irregular income for the first year or two before you start building a reliable target audience. Even experienced artists can struggle to make consistent income from selling art online, so going in with reasonable expectations can soften the sting.

2. It’s Vital to Narrow Down the Art Business You Want to Start

Your own business will have unique demands (though there are commonalities to art businesses, too). Below are a few examples of different types of art businesses and what to expect.

If you’re a traditional painter who wants to sell paintings, you could work from your own home or be featured in exhibits with other artists .

Your art business would need to take into account:

• Studio space – do you have room to store all your paintings and supplies?
• Shipping costs – this will shave a percentage off what you make
• Potential tax – this percentage changes depending on where you live

Perhaps you’re more interested in selling prints and merchandise in an online shop like Redbubble , Etsy, or Printful .

Your challenges in running a successful art business would look more like the following:

• Potential sales tax – print-on-demand sites generally take care of this, but you should still be aware so you know how much you’ll make
• Managing an email marketing list – this is a very helpful marketing tool
• Using multiple marketing tools – you’ll also need to consider blogging, a social media account, or SEO to reach your audience

An increasingly popular choice for artists today is becoming a content creator – this can look like active content creation via a Patreon or a social media account like TikTok.

• Live streaming tools – lighting, camera, a mic
• Familiarity with social media platforms – posting schedules, culture, and terms of service

The function of a business plan is the guiding star to your business’s metaphorical ship. Just like your ‘why’ helps you keep going on an emotional level, a business plan will guide you to tried-and-true methods to financial success.

Here’s one example of using a business plan to cement your target audience and how you’ll maintain a competitive advantage.

4. You’ll Need a Business License (Or Equivalent)

A successful art business needs to stay legally viable and that often takes the form of a license. I renew my license every year with my state’s licensing department after filling out brief online paperwork.

However, this step varies from country to country, so I’ll use a few examples:

Since I live in the United States, each state usually requires a license through the state’s licensing department. The fee will vary and you usually only have to renew your license once per year.

Depending on where you live and what kind of business you’re starting, you may need a mixture of permits and licenses in Canada. Similar to the States, the price and frequency of renewal will depend on the business you’re running.

It’s easy to get intimidated when it comes to paperwork and legal documents, but just ask a representative for help. You can chat with someone over the phone, do a video call, or sit down in person with a professional who will answer all your questions.

5. Start Researching Different Payment Types

Once you’ve started applying for licenses and permits, you can start looking into payment types. There’s more flexibility than ever in getting paid these days, but below are a few more common methods.

PayPal is one of the most widely used online payment processors, particularly for artists. I depend on it for the majority of my income since it’s used by nearly everyone these days.

However, PayPal is a little brutal when it comes to fees – they do fixed fees ranging from 2.59% to 3.09% for merchant and personal accounts. While they don’t charge anything to transfer money from one PayPal account to the next, transferring from other bank accounts or payment processors will cost you.

Another useful transfer system is Wise, most commonly used by people who have clients in other countries. They also charge much lower fees than PayPal.

Wise requires you to submit the details of a separate bank account, including a checking account where they can instantly deposit cash. These details won’t be seen by clients, so there’s no worry about your private information being leaked.

Last but not least, Stripe is a flexible online payment portal that’s becoming more commonly used. They not only accept many currencies, but you can transfer money between many payment portals, too.

One of their biggest barriers is their limited in-person payment options. They’re more useful as an online tool for artists who do most – or all – of their business digitally .

6. Become Comfortable With Reading and Crafting Contracts

Contracts aren’t a fun part of your art career, but they’re an essential part of building client relationships and staying legally protected. Even a simple contract or NDA is a good starting point to make sure all parties know what’s being made, why, and with what usage rights.

Put simply, a clause is any section of a contract that outlines a duty, deadline or need. Some of the most common clauses you’ll see in artist contracts are:

• Deadline – when is the project due?
• Communication – how will the artist and client stay in touch?
• Materials – what does the client need to give the artist to do the job?
• Usage Rights – what is the client allowed to do with the art? What about the artist?

Hiring a contract lawyer is a stress-free way of getting all your legal ducks in a row. If you can’t afford one – they can cost between $20 to $200 an hour – you can start off with a boilerplate.

Boilerplate contract templates list several of the legal basics in one generic document. You can then customize it to suit the needs of your state license and personal demands.

Need a starting point? Try Law Depot for free legal documents, forms, and contracts for artists .

There are many ways to sign a contract, though digital means are easily the most convenient. You can use signing programs like eSign or sign .pdfs with Adobe Acrobat.

7. Don’t Be Afraid of Tax Season (Trust Me, I Know)

One of the biggest reasons why artists are hesitant to go the self-employed route is self-employed taxes. Below are a few details you should know about to start off right.

Every dollar you make in the art world isn’t yours. In the United States, you have to slice out a small chunk of your income to pay self-employed taxes – quarterly or through a customized interval.

Depending on where you live and the business you run, you may need to hold between 20% to 30% of your income for self-employed taxes. This is one of many reasons to learn how to price your art so you can make a tidy profit.

Don’t ‘wing it’ or keep sticky notes when it comes to personal finances. I keep a spreadsheet of every single dollar I make – before and after fees – and sum up the total every month so I stay accurate.

Many artists use recordkeeping software such as QuickBooks, which can automatically download bank information or print financial statements for loans.

8. You’ll Need a Simple, Mobile-Friendly Website

Did you know at least 52% of all web traffic comes from a mobile device like a phone or tablet? If your website doesn’t function or look good on mobile, you could be missing out on half of your potential customers.

Free and easy to use, Wix is one of the go-to choices for artists who need a polished art website. Their drag-and-drop technology makes it easy to organize fonts, images, and templates into the site you’ve always wanted.

While they have no free versions, they have a flexible trial you can add an extra week onto if you need more time to decide. Check out their pricing and features here .

There are several benefits to hiring a web designer that are not possible with free or pre-made templates. You’ll get a unique site layout and plenty of control over the little details, such as animations or layout.

However, web designers cost far more than a free web builder or monthly subscription.

9. Most of Your Work Will Come Down to Marketing and Word-Of-Mouth

People can’t hire you if they don’t even know about you. Even the most skilled professional artists will struggle to get work without the following marketing efforts.

Inbound marketing is a term that refers to people finding you, rather than you reaching out to people. If you’ve ever punched a question into Google to find a product, you already know how this works.

• Social media sites
• Online store

The opposite of inbound marketing is the more traditional outbound, where you reach out to your target customer to see if they’re interested.

• Sharing business cards
• Calling over the phone
• Sending out emails

These two words may be the bane of introverts, but they’re a must-have in the art industry. Whether you like to visit art fairs or want to sell products online, word-of-mouth and networking increase your chances of regular income.

Generating positive word-of-mouth can be done by simply being reliable and friendly. Networking can involve visiting art fairs or just talking to people on social media.

10. Start Researching Tools to Make Running a Business Easier

Don’t feel like you have to do it all. A few tools can be an absolute lifesaver with the stresses of starting a business.

If you’re thinking of starting an online business that involves packaging and sending out goods, inventory management software will save you a headache. This useful tool will improve accuracy, track packages, and create a better customer service experience overall.

SquareUp is one tool you can try, especially if you want to sell clothes, furniture, or tattoo designs.

When you need help keeping track of potential customers or reaching out to repeat customers, a contact management system will shoulder the work for you. Also known as a CRM, these programs keep track of emails and different types of customers such as prospects and leads.

A prospect is a person in your target market that may benefit from your business. A lead is a person who’s already shown interest in your work, such as contacting you or following you on social media.

HubSpot has a free CRM I use regularly (alongside very helpful online digital marketing courses).

As touched on above in the tax section, accounting software is useful for tracking taxes as well as budgeting. For example, FreshBooks has a freelancer variation you might find useful.

From narrowing down your target audience to learning how to start selling products, starting an art business is hard. I’m living proof that it’s far from impossible!

Want to continue expanding your education on your way to a successful career? Check out our top three alternatives to an art school education here .

Related posts:

• How to Write an Artist Contract: Learn To Protect Your Creative Rights
• How to Make Money as an Artist: 12 Cool Ideas
• How to Sell Digital Art Online for Complete Beginners
• 20 Art Business Ideas to Help You Make Money (and Enjoy It!)
• The Top 10 Best Print-on-Demand Sites for Artists

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How to Wrtie an Artist business plan + Free Template

Are you an artist—oil painter, singer, makeup artist, or writer ready to turn your passion into a profitable business?

If yes, and about to start your own art business; wait a moment!

You will need to think about resources and funding for navigating the ins and outs of an artistic journey.

Also, you need to specify if there’s a significant market for your business to be successful, what potential customers expect from you, and who are your competitors.

However, having a solid business plan is an essential tool to answer all these questions, and this artist business plan will surely help you!

It will guide you through all the important aspects of an effective artist business plan. It not only fuels your creativity but also paves the way for a sustainable and prosperous artistic venture.

But before diving right into the plan; let’s find some interesting facts about the creative art industry.

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• Fill in the blanks – Outline
• Financial Tables

Creative Art Industry Outlook 2024

• The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.
• The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion .
• There are 71,828 people employed in the US musical groups and artists industry till 2023.
• The number of people increased 0.4% on average over the five years between 2018 and 2023.
• Zippia estimates that artists are 70% more likely to work at private companies as compared to public sectors.

Now, without further ado; let’s delve into the key components you need to include in your creative business plan.

Key Components of an Art Business Plan (w/ examples)

• Executive Summary
• Business Overview
• Market Analysis
• Product and Services
• Sales and Marketing Strategies
• Operations Plan
• Management Team
• Financial Plan

1. Executive Summary

An executive summary is the initial chapter intended to provide a quick overview of your entire artist business plan. It highlights the primary facts of your business, from art business ideas to financial projections.

Keep your summary concise and clear, use simple language, and avoid jargon as it quickly engages readers.

You can start by introducing the idea behind starting an art business and explaining what it does. For example, is it a startup, do you like to grow your business, or are you operating a chain of artist businesses?

Next, share a brief overview of how your art studio will be different from the rest. Provide a summary of each of the subsequent sections of your plan, such as:

• Describe the artist industry and the target market in brief.
• Represent the products or services you wish to offer.
• Give a snapshot of your marketing strategy.
• Name all the key members of your management team.
• Provide a summary of your financial projections.

After that, end your summary with a clear call to action, inviting potential investors or readers to the next meeting if they are curious about your business.

Generally, this section is written after the entire business plan is ready as you go through and draft all the important sections of your business plan.

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2. Business Overview

The business overview section provides detailed information about your art business, including ownership, legal structure, office location, business history, and other business-related facts.

Initially, you can draft all the foundational facts like:

• The name of your art business and the concept behind it, for example: do you need a makeup artist business plan, music artist business plan, or painter business plan, and what is the actual idea behind your artist business?
• The legal structure of your art business whether it is a S-Corp, LLC, sole proprietorship, or some other.
• Location of your art gallery and the reason why you selected that place.

After that, describe the owners of your business and mention their roles in running it. Emphasize the percentage of shares owned, and how each owner helps in the business. For example,

You can add a memorable, clear mission statement that sums up the objectives and core principles of your art studio. Also, include an outline of the business’s history and how it came to be in its current position.

If you want to, include some personality and interesting details, especially if you have any achievements or recognitions till now for your creative art.

Convey your aspirations and your clear vision. Highlight future business goals and if you have any plans of opening an art studio or hosting an art gallery opening.

3. Market Analysis

Next, dive into the art world as this chapter provides a clear understanding of the art industry, along with the target audience, competitors, and growth opportunities.

So, take some time to go further and identify your target market and define your ideal target customer. It will guide your artistic choices and marketing strategies.

Know more about your customers and which type of services they prefer: customized painting, greetings, invitation cards, poetries, songs, or anything else.

After that, give an overview of the art industry. It unveils necessary information about the market size and growth potential of the art market in which your business will run. :

Also, conduct detailed market research to identify direct and indirect competitors. Evaluate their strengths and weaknesses.

You can perform a SWOT analysis to find internal strengths & weaknesses of your artist business and external opportunities & threats in the market.

Based on that, outline unique selling points and competitive edge. Accentuate how your art is different from the rest of the arts, and explain how you can offer qualitative services.

Try to analyze emerging market trends in the industry, such as changes in customer preferences and explain how your art business will cope with all those trends.

You can describe any regulations or licensing requirements that affect your art business, such as safety codes, contracts, taxes, or something else.

Here is an example you can refer to draft regulations for your art business:

Operating within the art industry entails adhering to several regulations. 

These encompass [specific regulations, e.g., “safety codes for installation arts, contracts ensuring the rights and responsibilities of both artists and clients and taxation structures specific to art sales”]. 

Our studio is committed to upholding all necessary licenses and continuously stays updated on regulatory changes to ensure full compliance.

4. Product and Services

The product and services section of an art studio business plan should describe the specific services and products you will provide. It should be detailed, informative, and customer-focused.

Start this section by introducing the artist first, along with the art form they will be using, for example, paintings, sculpture, photography, sketches, customized services, greeting cards, or something else.

Describe the artist’s distinct aesthetic and style and explain how it distinguishes them from other professionals in the field.

You can also include the specific items the artist produces, such as their original works, sell paintings or their limited edition prints, or any pieces they have been commissioned to create.

Try to describe each product’s advantages and characteristics as well as how they appeal to the target market. Also, emphasize the importance of quality by including all the details about the raw material you will use.

Here, don’t forget to explain how your business will ensure that all services and products are delivered with the highest standards of efficacy.

5. Sales and Marketing Strategies

A successful sales and marketing plan involves a list of strategies you will use to attract and retain your potential customers.

Here are some key elements to include while writing your sales & marketing strategy:

Unique selling proposition (USP)

Clearly state the artist’s unique selling point, which should cover their taste, aesthetic, and the advantages of their products and services. Something needs to be said in a way that appeals to your intended audience.

Pricing strategy

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your products & services to attract new customers.

Marketing strategy

Draw out a marketing plan that can spread the word about your work and put yourself out there. You can include a mix of online and offline marketing channels.

Consider social media platforms, email marketing, content marketing, brochures, print marketing, and events.

You can take reference from the below example written using Upmetrics AI Assistant :

Sales strategies

Mention your sales strategy as an approach to turn potential buyers into clients by providing limited edition prints, discounts, and referral scheme discounts.

Customer retention

Describe how your art business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

6. Operations Plan

Next, you can craft a behind-the-scenes look into your artistic process and procedures.

This operations plan section paints a vivid picture of your creative endeavors, from your art studio setup to the tools and techniques you utilize.

First, you can explain how you go about creating your art, what tools and materials you require, and how long it takes to finish each piece.

If you collaborate with assistants or any other professional artist, provide details about their tasks and operational processes.

You can also describe your inventory management strategy, including your shipping, tracking, and storage methods. Mention how you’ll maintain track of your artwork and ensure that it’s transported and stored correctly.

7. Management Team

The management team section provides a brief overview of the individuals responsible for driving the art business and highlights that your business has the most suitable team.

You can introduce your team members including the artist, the artist manager, the booking agent, the publicist, the accountant, and the lawyer.

Even if you’re an unaccompanied artist, showcase the key individuals who support your creative journey.

Try to provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

You can also represent the organizational structure of the management team, including reporting lines and how decisions will be made. Here is an illustration of an organization chart using Upmetrics:

If you have a board of advisors/mentors who have contributed to your business growth, mention them along with their roles and experience.

Don’t forget to explain your compensation plan for the leadership team and staff, including salaries, bonuses, and other benefits.

8. Financial Plan

A well-structured and in-depth financial forecast is the most important section for potential investors, as it offers a clear insight into any capital or investment requirements, startup costs, projected revenues, and profits.

So, develop a precise summary of your financial projections for the initial years of operation. Highlight all the crucial facts investors require for informed, strategic decision-making.

For a successful artist business plan, you should include the following financial statements:

• Sales forecast
• Expense budget
• Profit and loss statement
• Cash flow statement
• Projected balance sheet
• Break-even analysis
• Business ratios
• Exit strategy

From the above, you can estimate how much finances you will need to start and operate your art business. Consider funding resources including bank loans, SBA-guaranteed loans, angel investors, or personal savings.

Here’s an example of a projected balance sheet for the next 3-5 years using Upmetrics:

9. Appendix

When writing the appendix section, you should include any additional details that support the main content of your business plan.

This may include financial forecasts, market research data, legal documents, and other relevant information.

• Enclose a table of contents for the appendix section to make it easy for readers to find specific information.
• Add financial statements such as income statements, balance sheets , and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market analysis reports, such as statistics on the size of the art industry, consumer demographics, and trends in the industry.
• Include any legal documents such as business licenses, permits, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily locate the information they need.

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If you’re not good enough with financial formulas, Upmetrics helps you calculate accurate money forecasts for 3 years or more.

Whether you’re a beginner or trying to expand an existing one, Upmetrics is all you need to make a successful pro-business plan that matches your business goals.

Download our artist business plan pdf now and start writing a comprehensive plan in no time!

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Frequently asked questions, how often should the business plan be reviewed and updated.

Review and update your artist business plan at least once a year or more often if there are significant changes in your business. It ensures your plan remains aligned with your artistic direction, market conditions, or goals.

What should be included in an Artist’s Business Plan?

A comprehensive artist business plan should include below key components:

• Sales and Marketing Plan

What kind of financial information does a business plan include?

In an artist’s business plan, the financial part includes startup costs,  income statement, cash flow statement, balance sheets, and break-even analysis. It offers a clear idea of your financial health, enabling investors to estimate the potential success of your artistic business.

Is it necessary to have business experience to create an artist business plan?

Business experience is beneficial but not mandatory to create an artist’s business plan. Many artists successfully draft business plans with a passion for their art and a willingness to learn.

Can the template help in planning for long-term career growth?

Yes, a well-written business plan template can undoubtedly help you in planning for long-term career growth. Include your artistic goals, market strategies, and financial predictions, as the template can be a strategic tool for envisioning and working towards sustained success throughout your journey.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Building a Successful Art Therapy Business: Essential Tips

Main Sections In This Post Steps To Starting A Art Therapy Business Points to Consider Resources Knowledge Is Power Featured Video

Welcome to our comprehensive guide on starting an art therapy business.

This article will provide a step-by-step outline of what to expect and helpful resources to support you during the startup phase and beyond. Bookmark this page for future reference and consider sharing it if you find it valuable.

Let’s get started with the steps.

Steps to Starting an art therapy Business

1. gaining an overview of what you’re getting into.

Gain valuable insights to make informed decisions for your art therapy business. Take the time to carefully consider key points before entering the startup phase, ensuring a strong foundation for your venture.

Is Starting an art therapy Business the Right Step for You?

Passion is a fundamental aspect of running an art therapy business. It fuels your drive and determination to overcome challenges and seek solutions.

Take a moment to reflect on your passion for owning and operating an art therapy business. You’re on the right track if you envision yourself pursuing this path enthusiastically.

However, if your passion lies elsewhere, consider exploring that path instead. Remember, being passionate about your business is essential for success.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning an art therapy Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning an art therapy Business

What is an art therapy business?

An art therapy business provides therapeutic services using creative expression for healing and personal growth.

It involves conducting therapy sessions, facilitating workshops, managing art supplies, and maintaining client records.

Day-to-Day Tasks in Running an Art Therapy Business

Key tasks include:

• Conducting therapy sessions
• Facilitating workshops
• Managing art supplies
• Maintaining client records

Points to Succeed in Operating an Art Therapy Business

To succeed in operating an art therapy business, important aspects include:

Building a Customer Base: Effective marketing and networking strategies are essential to attract and retain clients.

Managing Staff: Ensuring proper training and supervision of staff members to maintain quality services.

Cash Flow Management: Monitoring and managing finances, including budgeting, invoicing, and tracking expenses.

Keeping Up with Change and Technology: Adapting to evolving technologies and therapeutic practices to provide up-to-date services.

Handling Fluctuations in Revenue: Planning and strategizing for revenue fluctuations to maintain financial stability.

Dealing with New and Existing Competition: Staying aware of competitors in the market and differentiating your services to maintain a competitive edge.

Customer Expectations

In an art therapy business, customers expect a safe and supportive environment where they can freely express themselves through art while receiving professional guidance and therapeutic support.

Pros and Cons of Owning an Art Therapy Business

• Fulfilling and Rewarding : Making a positive impact on individuals’ lives through art therapy.
• Autonomy and Creativity : Freedom to develop and implement unique therapy programs.
• Flexible Schedule : Ability to create a schedule that suits personal and professional needs.
• Personal Growth : Opportunities for continuous personal and professional development.
• Financial Challenges : Building a steady client base and managing cash flow can be challenging.
• Administrative Responsibilities : Handling administrative tasks like bookkeeping, marketing, and staff management.
• Emotional Demands : Dealing with the emotional challenges of supporting individuals through their struggles.
• Competitive Landscape : Navigating competition and staying updated with new trends and techniques.

Considering these pros and cons will help you make an informed decision about starting and operating an art therapy business. Assess your passion, skills, and resources to determine if this entrepreneurial path aligns with your goals and aspirations.

c.) Art Therapy Business Models

Art Therapy Business Models

There are several types of art therapy business setups and corresponding business models to consider:

Private Practice:

In this model, the art therapist establishes their private practice as a sole practitioner or with a small team.

They offer individual and group therapy sessions, workshops, and specialized programs. Revenue is generated through client fees and may be supplemented by insurance reimbursements.

Clinic or Center:

This model involves establishing a dedicated art therapy clinic or center. It may include multiple art therapists and offer services such as individual therapy, group therapy, assessments, and community outreach programs.

Revenue is generated through client fees, insurance reimbursements, and partnerships with healthcare providers.

Collaborative Practice:

In a collaborative practice model, art therapists partner with professionals from other disciplines, such as psychologists, counselors, or holistic therapists.

They offer integrated services that combine art therapy with other therapeutic approaches. Revenue is typically shared among the practitioners based on a predetermined arrangement.

Mobile or Outreach Services:

This model involves bringing art therapy services to different locations, such as schools, community centers, hospitals, or senior care facilities.

Art therapists travel to these locations to provide therapy sessions, workshops, or specialized programs. Revenue is generated through contracted services or client fees.

Online Art Therapy:

With the advancement of technology, this model allows art therapists to provide therapy services virtually through online platforms.

Sessions are conducted through video conferencing, and clients can engage in art-making remotely. Revenue is generated through client fees and may require compliance with state licensing regulations.

Choosing the right business model from the beginning is crucial, as switching your model later can be more challenging.

Assessing market demand, identifying a profitable niche, and considering your own preferences and resources are essential steps.

Selecting a business model that aligns with your goals and target audience increases the chances of building a successful and sustainable art therapy business.

Making Your Art Therapy Business Stand Out

To make your art therapy business stand out in a competitive market, consider implementing the following ideas:

Specialize in a Niche:

Identify a specific population or area of focus within art therapy, such as children with autism, trauma recovery, or mindfulness-based art therapy.

Specializing can attract clients seeking specialized services and set you apart from general practitioners.

Create a Unique Brand Identity:

Develop a distinctive brand identity that reflects your values, mission, and approach.

Use creative and visually appealing branding elements, including a memorable logo, cohesive color scheme, and engaging website design.

Offer Innovative Programs:

Develop innovative art therapy programs that differentiate your business.

Consider incorporating new techniques, such as digital art therapy, eco-art therapy, or art therapy combined with virtual reality, to provide unique and cutting-edge experiences for your clients.

Provide Exceptional Client Experience:

Focus on delivering exceptional client experiences by creating a warm, welcoming environment, fostering strong therapeutic relationships, and personalizing treatment plans.

Provide excellent customer service, actively listen to clients’ needs, and go the extra mile to exceed their expectations.

Collaborate with Other Professionals:

Forge partnerships with complementary professionals, such as psychologists, occupational therapists, or yoga instructors.

Collaborative programs and cross-referrals can enhance the scope and effectiveness of your services, attracting a wider client base.

Engage in Community Outreach:

Demonstrate your commitment to the community by engaging in community outreach initiatives. Offer free or low-cost art therapy workshops at local schools, community centers, or nonprofit organizations.

Engaging with the community promotes your business, fosters goodwill, and builds trust.

Stay Updated with Industry Trends:

Stay abreast of the latest developments, research, and trends in art therapy. Attend conferences, workshops, and webinars to enhance your knowledge and skills.

Being at the forefront of industry advancements allows you to offer innovative and evidence-based approaches to your clients.

Add-On Ideas for an Art Therapy Business

Consider incorporating the following add-ons to enhance your art therapy business:

Art Supply Sales:

Sell art supplies and materials that are commonly used in art therapy sessions. Offer convenient access to art materials for your clients and generate additional revenue streams.

Art Therapy Workshops and Training:

Conduct workshops or training programs to educate aspiring art therapists, mental health professionals, or educators on the principles and techniques of art therapy.

Sharing your expertise can establish your business as a trusted resource and generate additional income.

Art Therapy Retreats or Intensives:

Organize immersive art therapy retreats or intensives that provide participants with an extended period of focused, therapeutic exploration.

Retreats can offer a unique experience for clients to deepen their healing journey and connect with like-minded individuals.

Art Therapy Products:

Develop and sell products related to art therapy, such as guided art therapy journals, art therapy card decks, or relaxation and visualization recordings.

These products can serve as tools for self-reflection and support clients in their therapeutic journey.

Online Art Therapy Courses:

Create online courses or digital resources that allow individuals to engage in art therapy exercises and activities remotely. This can expand your reach beyond local clients and provide accessible resources for a broader audience.

By implementing these ideas and add-ons, you can differentiate your art therapy business, attract new clients, and provide unique and valuable offerings in the field of art therapy.

f.) Questions You Need to Consider for Your Art Therapy Business

Before starting your art therapy business, consider the following questions:

What type of art therapy business model are you considering?

Determine if you will establish a private practice, a clinic, or a center, collaborate with other professionals, provide mobile or outreach services, or operate online.

Will you personally handle all the work, or will you hire employees?

Decide whether you will be the sole practitioner or if you plan to hire art therapists and support staff to expand your business.

Do you intend to manage your art therapy, or are you considering hiring a manager?

Determine if you will manage the day-to-day operations or if you plan to hire a manager to oversee the business aspects.

Are you interested in seeking partners or investors?

Evaluate if you want to collaborate with partners or attract investors who can provide additional resources and expertise to grow your art therapy business.

Do you plan to start a home-based art therapy or operate from a commercial location?

Consider if you will establish your art therapy practice at home or lease a commercial space to serve your clients.

If applicable, are you considering a physical brick-and-mortar setup or planning to operate online?

Determine if you will have a physical location for in-person sessions or if you will provide art therapy services online through virtual platforms.

Have you considered growth? What are your long-term goals?

Clarify your long-term vision for your art therapy business. Consider if you aim to expand to multiple locations, offer specialized programs, or become a recognized leader in the art therapy field.

Additionally, list any other questions that are relevant to your specific art therapy business model, such as licensing requirements, insurance considerations, marketing strategies, and financial planning.

Answering these questions will help guide you through the steps to start and grow your art therapy business effectively. It ensures that you clearly understand your business model, goals, and the direction you want to take in the art therapy industry.

3. Research

Art therapy business research.

Before taking any further steps, conducting thorough research for your art therapy business is crucial. Gathering quality information will provide you with a clear understanding of what to expect and prevent unexpected situations.

One valuable source of information is connecting with experienced individuals who have successfully run an art therapy business. They possess the knowledge and expertise to offer reliable insights.

Spending time with these experienced professionals can be immensely beneficial, allowing you to tap into their years of experience and gain valuable insights. Their guidance can be priceless as you navigate the art therapy industry.

I have written an article that provides ideas on finding and approaching the right people in art therapy. This article goes beyond the scope of this post, but I highly recommend reading it to gain a comprehensive understanding of what you’re getting into. You can find the article by following the link below.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience is essential for an art therapy business.

When you deeply understand your target market, you can tailor your offers and create products and services that truly resonate with your customers.

By understanding their needs, preferences, and challenges, you can provide a personalized and impactful therapeutic experience.

This enhances customer satisfaction and increases the likelihood of repeat business and positive word-of-mouth referrals.

Target Market Ideas:

• Individuals seeking emotional healing and personal growth through creative expression.
• Children and adolescents experiencing behavioral or emotional difficulties.
• Adults dealing with stress, anxiety, or trauma.
• Seniors looking for ways to enhance their mental well-being.
• Mental health professionals and counselors seeking to integrate art therapy into their practice.
• Schools, community centers, and healthcare facilities need art therapy programs.

Identifying and catering to these target markets will help you attract the right audience and build a successful art therapy business.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

This section overviews your art therapy business’s startup costs, monthly expenses, revenues, and profits.

Startup Costs:

Accurately estimating startup costs is crucial for a smooth planning phase and successful launch. Underestimating can lead to financial shortages that delay your business opening, while overestimating may make your venture appear risky.

Consider factors such as the size of your operation, chosen location, employee hiring, equipment purchase, and leasing options.

List everything you need and research prices to create an estimate that includes potential additional expenses as you delve deeper into your research.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales depend on the popularity and demand for your art therapy products and services.

Effective marketing efforts help bring awareness to the right audience. Profitability involves considering various expenses, including rent, payroll, and overhead costs.

It’s essential to generate sufficient sales to cover monthly expenses and ensure a reasonable salary for yourself, ensuring long-term success.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Sample Estimated Costs to Start a New Art Therapy Business in the USA:

• Business Registration and Licensing: $500
• Art Supplies and Materials: $2,000
• Office Equipment (Computer, Printer, etc.): $1,500
• Furniture and Decor: $1,000
• Marketing and Advertising: $1,500
• Website Development and Design: $1,000
• Insurance: $1,200
• Professional Memberships and Certifications: $500
• Initial Training and Education: $2,000
• Miscellaneous Expenses: $1,000

Grand Total: $11,200

Sample Estimated Monthly Expenses for an Art Therapy Business in the USA:

• Rent or Lease: $1,500
• Utilities (Electricity, Water, Internet): $300
• Insurance: $200
• Marketing and Advertising: $500
• Office Supplies: $200
• Staff Salaries: $3,000
• Professional Fees (Accountant, Lawyer): $300
• Continuing Education and Training: $200
• Maintenance and Repairs: $100
• Miscellaneous Expenses: $300

Grand Total: $6,400

Moderately Profitable Example of Profit and Sales for an Art Therapy Business in the USA:

• Average Monthly Sales: $10,000
• Monthly Expenses (as per sample above): $6,400

Monthly Profit: $3,600

Please note that these are just sample figures for demonstration purposes. Actual costs, expenses, sales, and profits can vary depending on location, market conditions, business size, and other factors.

It is important to conduct thorough research and consider your specific circumstances when estimating your own startup costs, monthly expenses, and potential revenues and profits.

Consider seeking professional advice or consulting with a business advisor or accountant to get a more accurate and tailored estimation for your art therapy business.

Careful planning and consideration are crucial when starting a business to ensure financial success.

5. Choosing The Right Business Location

The choice of location can significantly impact the success or failure of your art therapy business.

Operating in a location without sufficient demand for art therapy services can lead to failure even before launching your business. On the other hand, opening in an area saturated with art therapy competition can make it challenging to gain market share.

Ideally, you want a location that combines a demand for art therapy services with an acceptable level of competition.

Affordability is another crucial consideration. While operating in a densely populated area may provide greater exposure, ensuring that the increased expenses are manageable and that your business can still be profitable is essential.

Conversely, selecting a more affordable area may seem tempting, but assessing whether it can generate enough sales to sustain your business is important.

For certain business models, operating from home is a viable option, particularly for online-based art therapy businesses or those that require minimal in-person customer interaction. Starting from home can be a cost-effective choice initially, and as your business expands, you can consider transitioning to a commercial location.

Choosing the right location is a pivotal factor in the success of your art therapy business. Conduct thorough research to evaluate demand, competition, affordability, and growth potential. Making an informed decision about your business’s location can greatly increase your chances of achieving success.

For more about business locations, see Choosing The Best Location for Your Business.

6. Choose a Business Name

When selecting a name for your art therapy business, it’s crucial to choose something catchy, appropriate, easy to pronounce, and memorable. Your business name will likely remain unchanged for the duration of your ownership.

Additionally, having a matching domain name for your online presence is essential. Ensure the name you desire is not already registered by another business to avoid conflicts.

Here are ideas for art therapy business names to inspire your creativity and help you develop an original and impactful name:

• Artful Healing
• SoulCanvas Therapy
• Expressive Journeys
• Inner Palette Therapy
• Brushstrokes of Serenity
• Artful Minds Wellness
• Creative Pathways Counseling
• Colors of Connection
• Tranquil Expressions
• Harmony Art Therapy
• Artistic Transformations
• Healing Artistry
• Mindful Creation Studio
• Inspire Art Therapy
• Brush and Soul
• Palette of Possibilities
• Artful Insight Counseling
• Kaleidoscope Wellness
• Artistic Reflections
• Creative Awakening Therapy
• Artful Balance Counseling
• Colors of Resilience
• Inner Canvas Expressions
• Serene Strokes Therapy
• Artistic Discoveries
• Soulful Expressions Studio
• Renewed Vision Art Therapy
• Harmonious Healing Arts
• Imaginative Horizons
• Vibrant Brushstrokes

Remember, these are just ideas to spark your creativity. Feel free to mix and match words, add your own unique touch, and ensure the name resonates with your art therapy business’s vision and values.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

7. Register Your Company

Ensuring your art therapy business is legal is a crucial step toward building a solid foundation for your venture.

It involves understanding the legal requirements, obtaining the necessary registrations, permits, and licenses, and complying with regulations. Here’s an overview of the key aspects to consider:

• Consulting with a Professional: To ensure compliance and to maximize tax benefits and liability protection, it is advisable to consult with a professional, such as a lawyer or accountant, who specializes in small business and healthcare regulations.
• Registering your business name with the appropriate state or local authorities.
• Obtaining a federal employer identification number (EIN) from the Internal Revenue Service (IRS) for tax purposes.
• Applying for a sales tax permit if you plan to sell art supplies or products directly to customers.
• Professional licensure or certification, if required by your state or jurisdiction.
• Health department permits or certifications for operating a healthcare-related business.
• Zoning permits to ensure your business is located in a suitable area.

It’s important to note that the specific requirements may vary depending on your location.

Research local regulations and consult with relevant authorities to ensure you meet all legal obligations for your art therapy business.

Consulting with professionals specializing in small business law and healthcare regulations can provide valuable guidance tailored to your situation.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

8. Create Your Corporate Identity

A Corporate Identity (Corporate ID) is crucial in representing your art therapy business professionally.

A Corporate ID consists of various components such as your logo , business cards , website , stationary, business sign , promotional items, etc.

A consistent and professional design across these elements is essential to leave a lasting impression on new and existing customers.

A cohesive Corporate ID reflects the values and essence of your art therapy business, helping to build brand recognition and trust.

Consider the following when establishing your Corporate ID:

• Logo Design: Create a visually appealing and memorable logo that captures the essence of your art therapy business.
• Business Cards: Design professional and informative business cards that include your logo, contact details, and a brief overview of your services.
• Website: Develop a user-friendly and visually engaging website that showcases your services, provides information about your team, and allows clients to easily contact you.
• Business Signage: Install an eye-catching and well-designed sign outside your art therapy business location to attract attention and make a strong first impression.
• Stationery: Ensure consistent branding across stationery items such as letterheads, envelopes, and invoices. This creates a professional and cohesive image when corresponding with clients and partners.
• Promotional Items: Consider creating branded promotional items, such as pens, notepads, or tote bags, to enhance brand visibility and create a positive impression when engaging with clients or at events.

By investing in a strong Corporate ID for your art therapy business, you can project a professional image, enhance brand recognition, and instill confidence in your customers.

See A Complete Introduction to Corporate Identity Packages for more.

9. Writing a Business Plan

A business plan is crucial for your art therapy business. It helps secure funding, attract investors, and guides startups and operations.

Creating a detailed plan takes time and effort, but it’s worth it. You have options: write from scratch, hire a professional, use a template, or utilize business plan software.

Actively participate to ensure a distinctive plan effectively communicating your business and management approach.

Review and update the plan periodically as your business evolves. A well-crafted business plan sets the foundation for success and growth in your art therapy business.

A Sample Business Plan Outline for an Art Therapy Business.

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [Date]

[Investor/Bank Name] [Investor/Bank Address] [City, State, ZIP Code]

Subject: Business Plan for [Your Art Therapy Business Name]

Dear [Investor/Bank Representative],

I am pleased to present the business plan for [Your Art Therapy Business Name]. This comprehensive plan outlines our art therapy business’s vision, strategies, and financial projections.

• Overview of the art therapy business, its mission, and unique value proposition.
• Target market analysis and competitive advantages.
• Financial highlights and funding requirements.
• Background information on the business, including the legal structure and ownership details.
• Vision, mission statement, and core values.
• Description of art therapy services and target clientele.
• Analysis of the art therapy industry, market trends, and growth potential.
• Identification of target market segments and their needs.
• Competitive analysis, including key competitors and their offerings.
• Marketing plan to reach and attract the target market.
• Branding and positioning strategies.
• Pricing strategy and sales channels.
• Location and facilities description.
• Staffing plan, including roles, responsibilities, and qualifications.
• Art therapy processes and treatment methodologies.
• Sales forecasts based on market research and anticipated growth.
• Breakdown of startup costs, monthly expenses, and projected revenues.
• Profit and loss statement, balance sheet, and cash flow projections.
• Detailed funding requirements to support business startup and operations.
• Explanation of how the investment will be utilized and the expected return on investment.
• Identification of potential risks and challenges.
• Strategies to mitigate risks and contingency plans to ensure business continuity.

Given the growing demand for mental health services and the unique healing benefits of art therapy, we believe that our art therapy business has great potential for success.

We are seeking [Investor/Bank] support to bring this vision to life and positively impact the community.

Thank you for considering our business plan. We would appreciate the opportunity to discuss our venture further and address any questions or concerns you may have.

[Your Name] [Your Title/Role] [Your Art Therapy Business Name]

For information on creating your business plan, see, How to Write a Business Plan.

10. Banking Considerations

Consider choosing a nearby bank that caters to business owners for your art therapy business.

A separate business account helps track expenses and manage bookkeeping, providing proof for tax audits.

Developing a professional relationship with your banker streamlines financial services and advice.

Apply for a merchant account or platforms like Square or PayPal to accept credit and debit cards, offering convenient payment options to your clients.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

11. Getting the Funds for Your Operation

Various options are available if you need funding to start and operate your art therapy business. Consider:

• Traditional lenders
• Private loans
• Selling assets
• Using collateral

When meeting with a loan officer, be prepared with:

• A solid business plan
• Financial statements
• Proof of collateral, if applicable

Sample documents needed may include:

• Business plan
• Tax returns
• Bank statements
• Identification documents

Thoroughly research each funding option and consult a financial advisor for guidance tailored to your art therapy business’s needs.

See, Getting a Small Business Loan for more.

12. Software Setup

Software Considerations for an Art Therapy Business:

Take the time to thoroughly research software options for your art therapy business.

Implementing a program from scratch is often easier than switching to a new system after storing your data in another program.

Demo and Reviews :

Look for software providers that offer demos or trials, allowing you to test the software before committing.

Additionally, explore reviews and forums to gain insights from other art therapy professionals who have experience with the software.

Expense Tracking and Tax Preparation :

Research software solutions for effectively tracking expenses and preparing financial documents for tax filing.

Consult with your bookkeeper or accountant to ensure you choose the right accounting software that meets your needs.

Software Considerations for an art therapy Business.

• Electronic Health Record (EHR) systems designed for mental health professionals.
• Practice management software for scheduling, client management, and billing.
• Art therapy-specific software that provides tools for creating and managing client artwork digitally.
• Communication and telehealth platforms for virtual sessions and secure client interactions.
• Financial management software for budgeting, expense tracking, and financial reporting.

Remember to assess each software solution based on its features, user-friendliness, security, and compatibility with your art therapy business requirements.

Check out Google’s latest search results for software packages for an art therapy business.

13. Get The Right Business Insurance

Insurance Considerations for an Art Therapy Business:

Coverage Types :

Explore insurance options to ensure comprehensive coverage for your art therapy business.

Consider policies that protect customers, employees, yourself, anyone on the premises, and your property.

Professional Liability Insurance :

Art therapists should strongly consider obtaining professional liability insurance, also known as malpractice insurance.

This coverage protects against lawsuits related to professional negligence or errors.

Home-Based Business :

If you plan to operate or manage your art therapy business from your home, inform your home insurance agent.

Operating a business from home may impact your existing home insurance policy, so it’s important to address this with your agent to avoid any gaps in coverage.

Insurance Broker :

Engage a competent insurance broker with experience in the healthcare or mental health industry.

An insurance broker can guide you through the process, help assess your specific risks, and ensure you have appropriate coverage for your art therapy business.

List of Concerns When Seeking Insurance for an Art Therapy Business:

• Adequate liability coverage for potential accidents or injuries during art therapy sessions.
• Protection for client artwork and valuable equipment used in your art therapy practice.
• Coverage for theft, fire, or damage to your premises or office space.
• Professional liability coverage to safeguard against claims of professional misconduct or negligence.
• Cyber liability insurance protects against data breaches or privacy issues if you store client information electronically.
• Business interruption insurance to provide coverage in case your art therapy business operations are disrupted.

Review insurance policies carefully, understand the terms and exclusions, and consult an insurance professional to tailor coverage to your specific art therapy business needs.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for art therapy business insurance .

14. Select Suppliers

Establishing strong relationships with reliable suppliers is crucial for your art therapy business.

They offer competitive prices, ensure stock availability, and contribute to your success.

Treat suppliers with respect and create mutually beneficial partnerships for long-term collaboration.

For More See, How To Choose a Supplier.

15. Physical Setup

An art therapy business’s physical setup/layout plays a crucial role in creating a conducive and welcoming environment for clients.

It should offer privacy and comfort, with separate spaces for individual sessions and group activities.

Adequate storage for art supplies and materials should be available, along with comfortable seating arrangements and appropriate lighting.

Creating a layout that promotes a sense of calmness and creativity enhances the therapeutic experience for clients.

Setting up effective signage is essential for an art therapy business.

In addition to installing a prominent main business sign, it is important to place signs in relevant locations such as parking lots, exits, and special areas.

Well-designed signs serve multiple purposes, including guiding clients and visitors to the right locations, promoting professionalism, and enhancing overall safety and convenience.

Office Setup :

Managing your art therapy business will take up most of your time in the office. Having an organized office will increase your productivity.

Ensure your office fully has everything you need to manage your business effectively.

Consider separate areas for administrative tasks, client records, and appointment scheduling.

A well-designed and comfortable office space facilitates efficient communication, streamlines daily operations, and enables effective management of your art therapy business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

16. Creating a Website

Having a website for your art therapy business offers numerous benefits. It is a virtual storefront, allowing potential clients to learn about your services and expertise.

A well-designed website creates a professional impression and builds credibility. It provides a platform to showcase your art therapy approach, testimonials, and portfolio.

Online booking and contact forms enable convenient communication and appointment scheduling.

Additionally, a website expands your reach, allowing you to attract clients beyond your local area.

It is a valuable marketing tool, enhancing your online visibility and helping your art therapy business thrive in the digital age.

For more, see How to Build a Website for Your Business .

17. Create an External Support Team

Building an external support team of professionals is crucial for your art therapy business.

These individuals provide valuable advice and services, such as accountants, lawyers, financial advisors, marketing specialists, and technical advisors.

While you don’t need to have everyone in place from the start, developing strong professional relationships over time is important.

Having a reliable team to rely on when needed enhances the success of your art therapy business.

For more, see, Building a Team of Professional Advisors for Your Business.

18. Hiring Employees

In the early stages of operating your art therapy business, you may consider handling all tasks yourself to avoid the expense of hiring employees.

This can be manageable and cost-effective during the startup phase.

However, as your business grows, you may find it challenging to manage and operate everything independently.

Hiring employees can significantly enhance productivity when you find the right individuals to join your team.

The following are job positions or outsourced services you may want to consider as your art therapy business grows and becomes successful:

• Art Therapists: Provide art therapy sessions and facilitate therapeutic activities.
• Administrative Assistant: Support with scheduling appointments, managing client records, and handling administrative tasks.
• Marketing Specialist: Develop and execute marketing strategies to promote your art therapy services.
• Receptionist: Greet clients, handle phone calls, and manage appointment bookings.
• Billing and Insurance Specialist: Handle insurance claims, billing, and financial matters.
• IT Support: Assist with technical issues, software management, and data security.
• Cleaning and Maintenance Services: Ensure a clean and welcoming environment for clients.
• Event Coordinator: Organize art therapy workshops, group sessions, or community events.

Remember, as your art therapy business grows, you may need to adapt and expand your team to meet the demands of your clients and ensure smooth operations.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

The following are typical hours of operation to consider for an art therapy business:

• Monday to Friday: 9:00 AM to 5:00 PM
• One or two evenings per week: 6:00 PM to 8:00 PM
• Saturday: 10:00 AM to 2:00 PM

Note: These hours can be adjusted based on your client’s specific needs and preferences and the demand for art therapy services in your area.

It’s important to consider factors such as local competition, client availability, and market research when determining the hours of operation for your art therapy business

A List of Equipment and Supplies to Consider for an art therapy Business:

• Various types of paints (acrylic, watercolor, tempera)
• Brushes (assorted sizes and shapes)
• Canvases and paper
• Drawing materials (pencils, charcoal, markers)
• Clay or sculpting materials
• Craft supplies (glue, scissors, collage materials)
• Adjustable easels for painting and drawing
• Tabletop easels for small projects
• Display stands for showcasing artwork
• Comfortable chairs and seating options for clients
• Tables or workstations for art activities
• Storage cabinets or shelving units for organizing art supplies
• Art therapy books and resources
• Therapeutic games and activities
• Musical instruments or sound therapy equipment
• Mindfulness tools (meditation cushions, yoga mats)
• Adequate lighting fixtures for well-lit therapy spaces
• Dimmable lights or lamps for creating a calming atmosphere
• Computers or laptops for administrative tasks
• Printers and scanners
• Telephone system or communication devices
• Art therapy software for client management and scheduling
• First aid kit
• Safety supplies (gloves, masks, aprons)
• Fire extinguishers and smoke detectors

Note: The specific equipment needed may vary based on the nature and focus of your art therapy practice.

It’s important to assess your individual requirements and consult with art therapy professionals or suppliers to ensure you have the necessary tools to provide a safe and effective therapeutic environment for your clients.

Art Therapy Benefits

Understanding the diverse perspectives that individuals can gain from participating in your art therapy programs is crucial for the success of your business.

Conducting thorough research allows you to enhance your services and develop effective strategies to attract and engage your target market.

By exploring various perspectives, you can identify potential clients’ specific needs, interests, and motivations.

This knowledge empowers you to tailor your programs to address their unique requirements and offer meaningful experiences.

Furthermore, researching different perspectives opens opportunities to innovate and differentiate your art therapy offerings.

It enables you to discover new ideas, techniques, and approaches that can further enhance the therapeutic benefits you provide.

Considering multiple perspectives also helps you to develop effective marketing strategies.

By understanding the perspectives of your target market, you can craft compelling messages that resonate with their needs and aspirations. This facilitates attracting and persuading potential clients to choose your services.

In summary, you can continually improve your art therapy business by actively looking at various perspectives and conducting detailed research.

This approach enables you to refine your programs, connect with your target market, and create impactful experiences that benefit those participating in your art therapy offerings.

See the latest search results for the benefits of art therapy.

Marketing Considerations

An art therapy business without customers is not truly a business. Therefore, attracting customers is essential for your success. Initially, it may be challenging as your operation is new and unfamiliar to people.

However, as you establish a good reputation over time, attracting customers becomes easier. With experience, you gain valuable insights into effective marketing strategies.

Marketing your art therapy business is an ongoing effort. The more you invest in proven marketing techniques, the more revenue you can generate.

While you may not always require a marketing agency or expert, their assistance can be valuable.

Simplify your marketing process by focusing on raising awareness of your business. Seize opportunities to promote your services and engage with potential customers.

Remember, marketing is a continuous endeavor, and by implementing effective strategies, you can increase the visibility and growth of your art therapy business.

See our article How To Get Customers Through the Door and our marketing section for articles that will provide ideas to bring awareness to your art therapy business.

Assessing your skill set and determining if you possess the necessary abilities to run an art therapy business successfully is crucial.

Recognizing your strengths and areas for improvement allows you to make informed decisions about learning new skills or hiring professionals to fill any gaps.

Essential Skills for an Art Therapy Business Owner:

• Artistic Skills: Proficiency in various art mediums and techniques.
• Therapeutic Expertise: Understanding of art therapy principles and techniques.
• Interpersonal Communication: Strong listening and empathy skills to effectively connect with clients.
• Creativity: Ability to think innovatively and develop unique therapeutic approaches.
• Business Management: Proficiency in managing finances, scheduling, and administrative tasks.
• Marketing and Networking: Skills to promote and expand the reach of your art therapy services.
• Flexibility and Adaptability: Capacity to adjust to different client needs and situations.
• Organization and Time Management: Ability to prioritize tasks and maintain a well-structured practice.

Note: This list provides a general overview of essential skills, and the specific requirements may vary based on the focus and scope of your art therapy business.

Continual growth and learning are vital to maintaining and developing the skills necessary to run a successful art therapy practice.

Expert Tips

Exploring expert tips is beneficial for both experienced professionals and beginners in the art therapy field.

Experts can discover more efficient methods and gain new perspectives, while novices can gather valuable insights and tips to enhance their skills and expand their knowledge base.

Continuously seeking and learning from expert advice contributes to ongoing skill improvement and professional growth.

See the latest search results for expert art therapy tips to gain tips and insights.

In this section, you will find valuable resources related to the art therapy industry.

These resources will lead you to search results with up-to-date and popular information.

Whether in the startup phase or already running your art therapy business, these resources can enhance your understanding of the industry and provide valuable tips for improving your business operations.

Stay informed and utilize these resources to stay updated on industry trends and best practices for success in the art therapy field.

Industry Trends and Statistics

Analyzing industry trends and statistics offers several benefits for an art therapy business.

It provides valuable insights into market demand, customer preferences, and emerging opportunities.

By staying informed about industry trends, you can make informed decisions, adapt your strategies, and position your business for success in the dynamic art therapy field.

See the latest search results for trends and statistics related to the art therapy industry.

Art Therapy Associations

Trade associations provide valuable advantages for art therapy businesses.

They inform you about industry news, offer networking opportunities, and organize events facilitating valuable connections.

Engaging with trade associations can enhance your professional development and help you stay connected within the art therapy industry.

See the search results related to art therapy associations.

Top Art Therapy Business

Examining established art therapy businesses can provide valuable insights and inspiration.

It allows you to identify gaps in the industry that you can address in your business or uncover areas that may have been overlooked in your operations.

Learning from successful ventures helps refine your strategies and foster innovation in the art therapy field.

See the latest search results for the top art therapy businesses.

The Future of the Art Therapy Industry

Researching the future of the art therapy industry offers several benefits for aspiring entrepreneurs.

It helps identify emerging trends, potential growth areas, and client needs.

By understanding the industry’s future, you can make informed decisions, develop a competitive edge, and position your art therapy business for long-term success.

See the search results for the future of the art therapy industry.

See the latest art therapy prices.

Art Therapy Businesses for Sale

There are advantages and disadvantages to purchasing an existing art therapy business that is already operational.

The benefits of buying an established art therapy business compared to starting from scratch include:

• Immediate Revenue: You start earning income from the day you take over.
• Skip Startup Phase: You bypass the challenges of starting a business from scratch.
• Proven Success: The business model is already proven to work.
• Financial Understanding: You have visibility into the revenue, profit, and expenses.
• Existing Customer Base: You inherit an established customer base.
• Established Reputation: The business has already built a reputation.

However, there are some drawbacks to consider:

• Higher Cost: Purchasing an existing business usually comes at a higher cost due to the goodwill associated with the customer base.
• Risk of Losing Customers: Making significant changes to the business may result in customer attrition.
• Inheriting Reputation: When you buy a business, you acquire both the good and the bad aspects of its reputation.

Careful consideration of these pros and cons is crucial when deciding whether to buy an existing art therapy business or start one from scratch.

See the latest search results related to art therapy – businesses for sale to browse the latest listings.

Franchise Opportunities Related to an art therapy

Buying an art therapy franchise offers advantages and disadvantages before starting a business. Exploring these opportunities may uncover aspects related to art therapy that you may not have previously considered.

• Proven Business Model: You can follow the established plan created by the franchise’s corporate office.
• Established Reputation and Marketing: Benefit from the franchise’s existing brand reputation and marketing efforts.
• Comprehensive Knowledge: Access to in-depth information about the business before you commit.
• Corporate Support: Receive ongoing support from the franchise’s corporate office.
• Higher Cost: Purchasing a franchise can be expensive due to initial fees and ongoing royalties.
• Limited Autonomy: Major changes to the business require approval from the corporate office.
• Restricted Products or Services: You are limited to offering only approved products or services.
• Operating within Franchise Agreement: The business must adhere to the terms and conditions outlined in the franchise agreement.
• Ongoing Franchise Fees: Continuous payment of franchise fees throughout the operation of the business.

Thoroughly evaluating these pros and cons will help you make an informed decision regarding purchasing an art therapy franchise and its suitability for your business goals.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Accessing knowledge empowers you to make informed decisions and take effective action in your art therapy business.

Online resources offer a wealth of information about the industry. Utilize the links in the following sections to gain valuable insights during your research, startup phase, and ongoing business operations.

Stay updated with the latest industry trends, best practices, and expert advice to enhance your business strategies and drive success in the field of art therapy.

Remember, applying knowledge is the key to unlocking the full potential of your business.

A Day in the Life

“A Day in the Life of an art therapy business owner” provides valuable tips and insights from industry professionals, offering a comprehensive overview of what to expect in the art therapy field.

Gain valuable insights into the daily routines, challenges, and rewards of running an art therapy business.

See the search results related to a day in the life of art therapy business owners.

Art Therapy Business Owners Interviews

Interviews with business owners in the art therapy industry provide valuable information and insights.

Spending time on this section allows you to gain diverse perspectives and valuable insights into the industry, helping you anticipate and understand what to expect in the art therapy field.

See the search results related to interviews of art therapy business owners.

Publications

Publications are a valuable resource for staying up-to-date with the latest information in the art therapy industry.

They provide insights, trends, and best practices to help you stay informed and make informed decisions for your art therapy business.

See the search results for publications related to an art therapy business.

Engaging in art therapy forums provides an opportunity to participate in relevant discussions and build connections within the industry.

Active involvement in forums helps gain insights into customer perspectives, offering invaluable information and fostering a deeper understanding of the art therapy field.

See the latest search results related to art therapy forums.

Enrolling in art therapy courses is an excellent method to enhance your skillset, expand your knowledge, and stay up-to-date with industry advancements.

These courses provide valuable learning opportunities to continuously improve and excel in the art therapy business.

See the latest courses related to running an art therapy business.

Art Therapy Blogs

Subscribing to art therapy blogs offers many ideas and keeps you updated with industry trends.

By subscribing to multiple blogs and curating your collection, you can ensure a constant flow of valuable information that aligns with your interests and provides ongoing insights for your art therapy business.

Look at the latest search results for art therapy blogs to follow.

Keeping up with art therapy industry news is crucial for staying informed.

Setting up news alerts ensures you receive timely notifications whenever new developments or coverage occur in the media, enabling you to stay updated and knowledgeable in the field.

See what’s in the news related to an art therapy business.

Watching videos about the art therapy industry provides valuable tips and insights.

Additionally, exploring related videos recommended by platforms like YouTube can introduce new and thought-provoking topics that you may not have previously considered, enriching your understanding of the field.

See the links to YouTube Videos Below.

• Videos related to starting an art therapy business can be found here.

Privacy Overview

How to Start an Art Business – An Easy Guide for Aspiring Artists

Are you ready to turn your passion for art into a thriving business? Embarking on the journey of starting an art business is like stepping into a colorful canvas of possibilities. From crafting captivating pieces to navigating the art market’s intricate brushstrokes, this adventure promises a blend of creativity, strategy, and a dash of entrepreneurial spirit. Get ready to unleash your artistic vision and dive into the exciting world of building your own art empire!

Table of Contents

• 1 Key Takeaways
• 2.1 Clarifying Your Mission and Business Goals
• 2.2 Establishing Your Brand and What It Stands For
• 2.3 Conducting Market Research
• 2.4 Analyzing Competition
• 2.5 Creating Your Financial Plan
• 3.1 Registering Your Business
• 3.2 Understanding Taxes and Finances
• 3.3 Setting Up Operations
• 4.1 Building an Online Presence
• 4.2 Developing Pricing and Sales Tactics
• 4.3 Building a Loyal Customer Base
• 4.4 Expanding Your Market Reach
• 4.5 Staying Informed and Adapting to Change
• 5.1 Curating Your Product Line
• 5.2 Nurturing Customer Relationships
• 5.3 Operational Efficiency and Growth
• 6.1 What Strategies Can I Use to Start an Art Business from Home With Limited Resources?
• 6.2 How Much Initial Investment Is Typically Required to Launch an Art Business?
• 6.3 What Are Some Viable Avenues for a Beginner to Sell Art and Start an Art Business?

Key Takeaways

• Crafting a clear business plan is essential for direction and growth.
• Legal and logistical preparations underpin a stable art business framework.
• Effective marketing and relationship-building are pivotal for long-term success.

Developing Your Art Business Plan

Starting an art business is a venture that requires careful planning and dedication. This process begins with a comprehensive understanding of your target market and the development of a unique artistic identity. By analyzing the art industry’s trends and consumer behavior, aspiring entrepreneurs can tailor their strategies to carve out a niche for themselves. A good business plan is not only a roadmap for guiding your business to growth but is also essential for navigating through the complexities of the art market.

Operating a successful art business also involves handling the logistical aspects, such as legal requirements, licenses, and the effective management of inventory and finances. The artistic aspect of the venture must be complemented with strong marketing and sales strategies. Pricing artworks strategically and promoting them effectively to build a loyal collector base are key elements to making the business thrive. Consistency in quality and service, alongside networking and word-of-mouth marketing, plays a crucial role in establishing a successful art career.

Clarifying Your Mission and Business Goals

An art business plan should start with a clear mission statement that defines the purpose and direction of the business. The mission should encompass not only the artistic vision but also the business objectives.

Business goals should be specific, measurable, attainable, relevant, and time-bound (SMART), setting a clear trajectory for growth and profitability.

Establishing Your Brand and What It Stands For

Building a brand identity involves more than just a memorable logo; it’s about cultivating a unique selling proposition that sets the art business apart. This requires a deep understanding of the target market and how the business’s art addresses their needs and preferences. Branding extends to every aspect of the business, from the art itself to customer service and marketing materials.

Conducting Market Research

Comprehensive market research is fundamental in identifying the target market and understanding market trends. This research should consist of analyzing data on potential customers, their purchasing habits, and preferences related to art. Data collection methods can range from surveys and interviews to studying industry reports.

This information is pivotal in guiding business decisions and marketing strategies.

Analyzing Competition

An art business must understand the landscape of its competition to succeed. This involves identifying direct and indirect competitors and critiquing their strengths and weaknesses. A competitive analysis should reveal gaps in the market that the business can exploit and inform the development of competitive strategies.

Creating Your Financial Plan

Lastly, a thorough financial plan is critical. This includes startup costs, ongoing expenses, pricing strategies, and revenue projections. The financial plan should outline required funding sources, strategies for maintaining cash flow, and long-term plans for financial sustainability and profitability.

It should also include a break-even analysis to determine when the business will likely become profitable.

Legalities and Logistics

Navigating the formalities of starting an art business is crucial. Artists must ensure that their venture is legally sound and operationally efficient by addressing business registration, tax obligations, and operational setup.

Registering Your Business

For any artist turning their passion into a business venture, choosing a business structure is the first step. The choice between a sole proprietorship, limited liability company (LLC), or a corporation influences liability, taxes, and compliance requirements. They should then register the chosen entity with the secretary of state. Most businesses will require a business license, which varies depending on location and industry. Art businesses may also need specific licenses and permits to operate legally.

When considering the structure for your art business, several options can suit your needs.

A sole proprietorship is the simplest to establish, although it exposes the owner to personal liability. Opting for an LLC provides liability protection but involves a bit more complexity in setup. On the other hand, forming a corporation is ideal for larger enterprises with shareholders, offering distinct advantages in terms of structure and governance. Choose the structure that aligns best with your business goals and growth plans.

To kickstart your art business officially, follow these key steps in the registration process. Begin by checking the availability of your chosen business name to ensure uniqueness and compliance. Next, file the necessary registration documents with the secretary of state, laying the legal foundation for your enterprise. Don’t forget to secure any required licenses and permits, ensuring that your business operates smoothly within legal frameworks. With these steps completed, you’re ready to embark on your artistic journey with a solid legal footing.

Understanding Taxes and Finances

Art businesses must obtain an Employer Identification Number (EIN) from the IRS, which is essential for tax purposes, especially if the business hires employees. Understanding the distinction between personal expenses and business expenses is vital for tax reporting and deductions. Artists should separate finances by opening a business bank account, ensuring transparency and simplifying accounting. Staying informed about tax obligations, including income, self-employment, and sales tax, ensures compliance and financial health.

Setting Up Operations

Operational logistics involve organizing the backend of an art business to create a smooth workflow. Ensuring compliance with state and federal regulations is part of this process. An art entrepreneur must establish clear operational protocols for production, inventory management, shipping, and receiving. Depending on the scale of the business, this might require setting up a studio or workshop space that complies with local zoning laws and safety standards.

To ensure smooth operations for your art business, follow this essential checklist.

First, establish a dedicated studio or workspace where your creativity can flourish. Next, focus on producing and managing your inventory efficiently to meet demand and optimize resources. Finally, set up effective shipping and receiving protocols to ensure timely delivery and customer satisfaction. With these key elements in place, your art business can thrive with organized and streamlined operations. By addressing these legalities and logistics, artists lay a solid foundation for their art business, positioning themselves for success in the competitive market.

Marketing and Sales Strategies

Marketing and sales strategies are crucial for turning artistic talent into a profitable venture. A robust approach involves establishing a strong online presence, developing effective pricing and sales tactics, cultivating a loyal customer base, and expanding market reach while being adaptable to change.

Building an Online Presence

Artists must leverage online platforms to showcase and sell their work. A professional website, preferably built with a reliable website builder like Wix, should elegantly display the artist’s portfolio. Integrating an online store and utilizing social media platforms for promotion are key.

Regular blogging and sending out newsletters can help in keeping the audience engaged.

Developing Pricing and Sales Tactics

Determining the right price for artwork involves a calculated pricing strategy that considers costs, market value, and target customers. Artwork must be priced competitively yet ensure a fair profit. Sales can be augmented through various sales channels including Etsy, personal websites, and local art fairs.

Building a Loyal Customer Base

To nurture a loyal customer base, artists should focus on branding and customer experience. Engaging with customers through social media, appreciating their purchases, and providing excellent after-sales support can foster loyalty.

Referral programs and exclusive offers for repeat buyers are effective tactics.

Expanding Your Market Reach

Expansion of market reach might involve exploring new sales channels or tapping into different demographics. Participation in local art fairs and exploring wholesale options are examples. Paid advertisements and collaborations with influencers can also increase visibility.

Staying Informed and Adapting to Change

The art market is dynamic, and successful artists stay informed about industry trends. They adjust their marketing strategy according to the latest marketing tools and customer preferences.

This might involve updating pricing, trying new promotional techniques, or exploring fresh marketing channels.

Managing Your Art Business

Successful art business management hinges on curating an exceptional product line, developing robust customer relationships, and implementing operational efficiencies for sustained growth.

Curating Your Product Line

An artist’s portfolio is the backbone of their art business. To ensure a strong product line, they must assess the quality and diversity of their artwork. It is essential to have a mix of original art, art prints, paintings, sculptures, and even greeting cards to cater to a wider audience. Inventory management is crucial, and keeping track of stock levels helps in preventing oversupply or stockouts.

Maintaining a high standard of quality across all products reinforces the art brand’s reputation.

Nurturing Customer Relationships

Customer service should never be an afterthought in an art business. A loyal customer base is built through excellent service, responsive communication, and reliable shipping practices. Tailoring services such as art classes or consultations can enhance the value offered to clients. Further, an art business should have a recognizable logo and a clear positioning strategy that serves as its unique selling proposition, aiding in cultivating a strong, trustworthy relationship with customers.

Operational Efficiency and Growth

Scaling an art business involves not just creative talent, but also operational savvy. Integrating systems for better handling of orders, shipping, and inventory can streamline the business and allow for more time to be spent on producing art. Exploring art business ideas like online marketplaces, partnerships, and social media can provide avenues for expansion. An art brand should be agile, constantly evaluating its growth strategies to adapt to the ever-evolving market.

As you wrap up your artistic odyssey into the realm of entrepreneurship, remember that starting an art business is not just about selling artworks—it’s about cultivating a brand, connecting with your audience, and continuously evolving as an artist. Embrace the challenges as opportunities for growth, stay true to your creative vision, and let your passion for art fuel your journey towards success. With a palette of perseverance and a canvas of innovation, your art business can flourish, leaving a lasting impression on the vibrant tapestry of the art world. Cheers to your artistic endeavors and may your business thrive like a masterpiece on display!

Frequently Asked Questions

What strategies can i use to start an art business from home with limited resources.

One can start an art business from home by crafting a clear business plan that outlines the artistic identity, target market, and financial goals. Leveraging free or low-cost online marketing tools like social media can also be a strategic way to reach potential customers without a significant upfront investment.

How Much Initial Investment Is Typically Required to Launch an Art Business?

The initial investment for launching an art business varies. It can range from a few hundred to several thousand dollars, depending on factors such as studio space, materials, marketing, and necessary equipment. Artists should prepare a budget to anticipate these costs and manage their resources effectively.

What Are Some Viable Avenues for a Beginner to Sell Art and Start an Art Business?

Beginners can explore selling their art through online marketplaces, social media platforms, local art fairs, and community events. Creating a professional website can also provide a centralized platform for showcasing and selling their work. Networking with other artists and connecting with galleries interested in emerging talent are additional avenues to consider.

Isabella studied at the University of Cape Town in South Africa and graduated with a Bachelor of Arts majoring in English Literature & Language and Psychology. Throughout her undergraduate years, she took Art History as an additional subject and absolutely loved it. Building on from her art history knowledge that began in high school, art has always been a particular area of fascination for her. From learning about artworks previously unknown to her, or sharpening her existing understanding of specific works, the ability to continue learning within this interesting sphere excites her greatly.

Her focal points of interest in art history encompass profiling specific artists and art movements, as it is these areas where she is able to really dig deep into the rich narrative of the art world. Additionally, she particularly enjoys exploring the different artistic styles of the 20 th century, as well as the important impact that female artists have had on the development of art history.

Learn more about Isabella Meyer and the Art in Context Team .

Cite this Article

Isabella, Meyer, “How to Start an Art Business – An Easy Guide for Aspiring Artists.” Art in Context. April 4, 2024. URL: https://artincontext.org/how-to-start-an-art-business/

Meyer, I. (2024, 4 April). How to Start an Art Business – An Easy Guide for Aspiring Artists. Art in Context. https://artincontext.org/how-to-start-an-art-business/

Meyer, Isabella. “How to Start an Art Business – An Easy Guide for Aspiring Artists.” Art in Context , April 4, 2024. https://artincontext.org/how-to-start-an-art-business/ .

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More From Forbes

8 steps for creating a business plan for your life.

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Becca Apfelstadt is co-founder and CEO of  treetree , a marketing agency in Columbus, Ohio, that provides creative firepower for B2B giants.

I’m a firm believer that you should bring your whole self to work and your whole self home. The idea of a “work Becca” and a “home Becca” exhausts me. And frankly, it’s in direct conflict with the culture I strive to create in both my workplace and my home. As an entrepreneur and CEO and a mom and wife, I’ve found that I bring home leadership skills that my kids benefit from. Conversely, I learn countless lessons at the dinner table that I can bring to the office. Letting my whole self be fully present at work and at home has made me a better and more empathetic leader, partner and mother.

Staying Present

It’s hard to let your walls down when it could mean that stress from work affects you at home, and vice versa. But it’s worth it. I believe there is so much possibility in the unknown, the new and the challenging.

Both at work and at home, try to prioritize gratitude and positivity. This can put you in a mindset that primes you for accepting and tackling challenges. For me, living that mindset purposefully is crucial in guiding both my business and my life decisions, including building my annual life plan.

Creating A Business Plan For Your Life

The process I’m about to share is real — it’s how my husband and I conduct our annual planning session. But remember that there is no one way to do this right. Your annual planning could be solo or with whomever you move through life with. And you might have very different life goals and dreams than someone else. The important thing is creating an action plan to help you achieve the things you need to do to grow and thrive.

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These eight steps are rooted in the same steps I follow when planning for my business. (And if you’re not already planning your business this way, I highly recommend it.)

1. Call this meeting something fun.

In our house, we schedule the “Apfelstadt, Inc. Annual Meeting.” It generates excitement and starts the session off on a positive note. It might be my marketing brain, but who doesn’t love a fun name?

2. Clear your calendar and allow for an entire day of planning.

This isn’t something you want to rush. Make sure you and anyone who is participating with you can give this their full attention. Your team can survive, and even thrive, without you. This goes for your home and office team.

3. Go off-site.

Book a cabin, explore a new hotel, swap homes with a friend for a night or get outside for the day. Just like a work retreat, getting out of your normal workspace will remove daily distractions and help you focus on strategizing for the year ahead.

4. Make an agenda that includes all the important moments.

Draw on your business management skills to keep your meeting on track. Discuss what has worked, and what hasn’t, in the past year. Workshop what you’re missing in your day-to-day life, and how you can solve that. What are your days craving? Determine what you need more or less of from both your partner and yourself going forward. This is where you get real and get honest and get it all out on the table.

5. Establish goals, milestones and mini-milestones.

This is my favorite part of the meeting because it’s when we dream. At treetree, we break everything down into long-term goals and then establish the major milestones and mini-milestones to work toward on the way there. But first, you must know where you want to go. I have a friend who does a similar exercise, and she calls this part her “absurd list,” and I love that way of thinking. Go big — what would you put on your wildest list of wants, and how could you inch — or leap — toward them? I take the same approach with personal goals, whether it’s reaching a financial milestone, evolving our parenting style or even planning a vacation. Identifying your goals and then outlining the steps it will take to get there will make your dreams feel within reach.

6. Build in breaks and exercises that encourage creativity and connection.

Breaks are necessary to be productive, both in an all-day meeting and in life. Get up and get moving so your brain can take a much-needed break.

7. Reevaluate your core values.

My business has core values that dictate how we work together, how we serve our clients and how we support each other. We have a similar set of values in the Apfelstadt home. When it’s time to make difficult decisions, I can trust that adhering to my core values will help me make the right choices. Take this time to evaluate whether it’s time to refresh (or create) core values for your life. Write them out and use them as your compass to move forward with intention and purpose.

8. Book it.

You’ve made the plan; now move toward your dreams. If you have trouble getting motivated, remind yourself that you’re taking the steps your future self needs to feel healthy and fulfilled. In this step, you might block times on your calendar to work on writing, or take chunks of your day and reserve them for exercise or mindfulness. My husband and I have planned all of our time off and even booked family vacations during our planning day.

Live Authentically You

We give so much of ourselves to our work, but your life deserves the same attention. You deserve spaces where you can be unapologetically you. I love seeing my team and my loved ones take the time to identify what makes them shine their brightest, and then build a daily, weekly, monthly and annual plan around it. I want this for myself, for my family, for my business and for you.

Have you done something similar with your business or personal life? I’d love to learn more about your successes (or failures). Let’s talk about life and business management.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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An Artist’s Guide to Making a Business Plan (In Just 6 Steps)

Artwork Archive | October 25, 2016 (Updated September 20, 2022)

Being a professional artist involves more than being skilled with paints or clay—you actually become a small business owner!

So, where do you begin? By creating a business plan, of course! That’s why we’ve come up with an outline for artists to follow, so you can better understand your art business and develop a step-by-step strategy for success.

So when you are ready to carve out a half hour or so, follow along this guide (or bookmark it for when you are ready) and start writing down a plan to take your art career to the next level:

1. YOUR BUSINESS

A. Mission Statement

Figure out what your mission is by asking yourself the question, “why do you want to be a professional artist?” We doubt that it’s all about the money, but be honest with yourself about what it is about. Let this answer, and the passion you feel when you write it down, drive every other aspect of developing your art business.

B. Vision Statement

Your vision statement should describe where you want to take your art business in the future. But, success means something different to each and every artist. Do you want to be famous? Leave a legacy? Change the way people interact with art? Get rich? Do you want gallery representation? The answer is up to you.

Now, depending on your definition of success, develop short-term and long-term goals that will keep you on track. Try to set goals for each of the following: the next three months, six months, one year, three years, and five years. (Visualizing your art career like this will help you see the natural progression of steps to take, erasing the pressure to become an overnight success!)

Take this goal-setting advice from Catherine Orer , business and PR strategist for artists: “‘Quitting my day job to do art full time’ or ‘sell my art’ are not clear career goals.”  Instead, Catherine asks you to dig deeper: “What type of career do you want? How much do you want to earn?” Spelling out exactly what you want to do will help you take the actual steps.

2. YOUR CUSTOMER

The next step is to identify who your ideal client is so you can market your artwork in the most effective way possible. Start by answering these questions:

What age group or income level can afford your pieces?

What are your client’s goals and how does your art help the client achieve them?

Where do your customers buy art?

Where do these buyers live, travel, or hang out?

What are their hobbies? Attitudes? Style? Interests?

What type of buyers understand your work?

Why do your clients buy art?

What connection can you find between you, your art, and your buyers?

What kind of marketing would reach them best (word of mouth, email, social media)?

With these answers, you can set up a well thought out plan of attack for your art marketing strategy. You can go where your buyers go, form important relationships , and know exactly how to talk with them confidently about buying your artwork.

3. YOUR COMPETITORS

Much like understanding your target customer, you can’t dive into the art business world without understanding the rest of the art market—and that means who you are competing with.

Take the time to research other artists that are similar to you. Do they have great connections in the art world? Do they need better photos of their artwork? What are their prices like? Figuring out both their strengths and weaknesses can help you develop a plan for your own art business and gain a competitive advantage.

4. YOUR FINANCES

A. Expenses

Like any business, you are going to have expenses. But, they don’t have to eat up your hard earned profits if you plan for them ahead of time! In this section of the art business plan, write down the costs of everything you can think of, from supplies to renting studio space.

Once you’ve created your itemized list, you will need to formulate a plan on how you are going to pay for everything at the start of your art business. Do you have savings built up? Do you need to apply for an artist grant ? How many pieces do you need to sell to cover all of your costs? Is crowdfunding a good option for you ?

The answers to those previous questions about funding will get you thinking about how much you need to charge for each piece to actually make a living as an artist. Check out “ How to Price Consistently for Art Sales Success ” to learn more about different pricing methods.

5. YOUR MARKETING

Based on the profile of your ideal buyer, settle on the exact marketing strategy that complements your art business. Think about which of these art marketing outlets you should use: social media, email newsletters, art fairs, galleries, blogging, etc.

B. Where to Sell

Whether you target physical galleries, sell online, network within artist associations, or rely on a mixture of opportunities, determine where your potential customers will have the most eyes on your art.

C. Your Story

The next step is to write down your story as an artist. This is one of the most important steps because it’s how you can form a worthwhile connection with your possible collectors. Write your artist statement by answering these 5 questions art buyers have about you .

6. YOUR PROCESS

List out every single step of your art business workflow , from creation to sale. This will help you truly understand how long the process takes and how you should plan your schedule.

Plus, it’s a handy document to refer back to it in case you get stuck on what to do next! Here’s an example of what your process could look like:

Buy supplies

Begin piece

Share work-in-progress pictures on social

Finish piece

Take photos of finished artwork

List piece and details on Artwork Archive

Put piece up on personal website

Share on social media

Email collectors

Submit artwork to upcoming show

Generate invoice

Record sale in Artwork Archive

Get your art business up and running! Use this business plan outline and sign up for your 14-day free trial of Artwork Archive here .

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Art Business Plan Template & Guidebook

How to write a art business plan in 7 steps:, 1. describe the purpose of your art business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Art Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your art business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a art business, 5. management & organization of your art business., 6. art business startup expenses & captial needed..

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your art business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Frequently Asked Questions About Art Business Plans:

Why do you need a business plan for a art business.

A business plan for an art business is important to have because it will help you track your progress, clarify your marketing and financial objectives, and make sure you remain on track to reaching your goals. A business plan can also be used to outline your business strategy, including the steps you'll need to take to make your business successful. Additionally, having a written plan will help you attract potential investors and other stakeholders who may be interested in helping with financing or providing other resources for your art business.

Who should you ask for help with your art business plan?

Can you write a art business plan yourself.

Yes, it is possible to write a art business plan yourself. However, it is recommended to seek assistance from a professional to generate the most effective and comprehensive business plan. A professional can help you identify who your target market is and how you will reach them, as well as helping to create a budget for your business and developing a marketing strategy. Additionally, they can assist with developing a detailed financial plan which could include investment, income and revenue goals.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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Business Plans for Artists

Would you like to know more about how to sell art? Read our article What Is the Best Way to Sell Art?

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• Who are my three biggest competitors?
• What products do my competitors offer?
• What makes my competitors' products unique?
• What are the strengths of my competitors?
• What strategies can I get from my competitors?
• What are the ways my competitors use to sell the product?
• What risks do my competitors pose to me?

Business ideas art: how to write a business plan for an artist

Complex finance issues: artist management business plan

• Resources : What do I need?
• Finance : How much do I need?
• What have I already had? 
• What do I need? 
• I have : a computer, internet connection, a desk and a chair, occasionally rented space, etc. 
• I need : Photoshop, better ideas for the competition, a copy of Protools software, and your own space either in your home or close to it; rehearsal/painting/carving space, etc. 
• What can I work without?
• Can I find a sponsor?
• Can I use crowdfunding?
• Can I get a scholarship or grant?
• Is it reasonable to use my own funds?

Artist business: makeup artist business plan

• What does my audience buy?
• Who are my potential clients?
• What do my clients need?
• What is in demand? 

Business plan for an art gallery: be part of a large community

What does it take to get interested in a gallery.

Art Meets Strategy: Your Business Plan Guide

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Business Plan Artist (Free PDF)

An Artist's Guide to Crafting a Business Plan

Business Plan Artist: What You Get

• How to write a business plan for your art business step by step
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This Business Plan Template is Suitable For:

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• Art Business Model Canvas
• Art Portfolio Strategy
• Art Exhibition Planning

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• Correct data: Avoid unnecessary mistakes!

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

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Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

Business Plans for Artists: Here, I Did It for You!

Also, check out Jennifer’s book!

You’ll want to see her Right Brain Business Plan home study course .*

Not Ready for A Full Right Brain Business Plan?

Here’s a simple 4 page example plan that will help you get started.

Example Business Plan for Artists (pdf)

Example Business Plan for Artists (Word doc)

The first thing I ask every artist when we start working together is if they have a business plan. Most of the time the answer is no. Why do you need a business plan, you ask? Great question.

You will become focused. As you start planning, that shotgun approach to marketing that most artists take will start to thin itself out and you will learn how to put a system in place. Also, establishing your unique selling proposition is really important. Sure, you’re a painter, but what makes you stand out from all of those other painters out there? There’s a lot more to being an independent artist than just creating your art.

You’ll know where you stand. Your strengths and weaknesses will become apparent to you as you start to create a business plan. What aspects of your art do you excel at? What do you tend to put off because you don’t know how to finish ? Once you know where you stand, you’ll know what your weaknesses are, and this is really important. Most artists have no idea that they’re not good at accounting, or they don’t want to admit it so they run around in circles. A business plan will help you eliminate this.

You’ll know how to get where you want to be. Once you write down a business plan, it’s easy to refer back to it often to get re-focused on your goals. Carefully analyzing what you really want out of your art business is a good way to stop doing what is getting in your way.

You’ll know what other artists are doing. Do you want a competitive advantage? Are you afraid of really pushing your business because you don’t know what will make you different and make people want to purchase your art?

Does 4 pages feel like too much?

Get started with our beginner’s one-page business plan and work your way up.

This post has been updated since its 2009 original publish date.

*affiliate link

November 20, 2009 at 11:46 AM

This is fantastic! Many thanks!

November 21, 2009 at 9:45 AM

You’re welcome!

November 22, 2009 at 5:32 AM

This is a really great resource that I’ll have to share with my readers. It’s always wonderful to find other people putting in the hard work and dedication that goes into doing what you do. .-= Damien Franco´s last blog ..Photographer’s Intro to Twitter =-.

May 19, 2010 at 3:26 PM

This is great. Thank you for doing this. It’s really something I’ve always known I needed to do. I will definitely do it now.

April 27, 2011 at 8:21 AM

Do you have a business plan for dummies and beginners? This is kind of advanced. I have nothing but 5 good paintings right now.

This is my first time coming to this website. I was very confused by the business plan. Who is “I”? As in, “I help artists dispel the starving artist myth”? It took me 15 mins to finally understand who “I” is, and who Cory and John Smith is.

January 7, 2016 at 12:24 PM

I agree, this business plan is completely confusing and way too advanced and overwhelming. I really want to like it, but after reading it a few times, I’m still lost.

October 27, 2011 at 11:10 PM

Creating a business plan was one of the smartest things I ever did. I wrote down all the ideas that had been spinning around in my head but had never been inserted into my business as a whole. Just the process of writing everything down becomes a way to clear your head and see the way forward. It’s great to see an honest, physical example of a business plan – thanks Cory!

March 11, 2012 at 4:25 PM

Wow!  I’m so glad I stumbled onto this!  Just what I needed!

June 4, 2012 at 6:16 AM

Thanks for posting the examples.  I didn’t realize that I already had lists covering most of the sections.  This really helped me put everything together in one place.  Now as I get new ideas, I have one document that I can go to.  I can quickly jot it down and properly categorize the idea right away knowing that I will have it on hand for when I have time to review the bigger picture over time.  Thanks again!

June 4, 2012 at 8:01 AM

 @figmentations Glad it helped!

January 13, 2013 at 2:57 PM

Thanks Cory. A Breath of Fresh Air!!! For the first time at last…with drudgery behind me, I can now pursue my business plan in JOY!!! In full celebration of all right brainers…here’s to your unlimited success:-)

February 23, 2013 at 11:43 AM

Hi Cory & Jennifer, I totally agree with having a business plan, writing down all the ideas & growth you have in mind for your business.

July 1, 2013 at 5:20 AM

thanks for everything. i like this site so much…

August 19, 2013 at 7:55 AM

Thank you this was very helpful 🙂

December 17, 2013 at 8:32 PM

Thank you for sharing this information, it can be difficult finding business resources for the artist/entrepreneur.

December 20, 2013 at 12:43 PM

Just need help starting a creative business. CB

September 25, 2015 at 3:07 PM

hello jennifar, i a cross this because am a starting artist. gama arts in Rwanda but i realy want a bussiness plan because i know success business needs a plan. thank you.

February 26, 2016 at 4:12 PM

I’m looking forward to doing the seminar on how to sell your artwork online. I am not computer literate, so this is going to require some intensive learning on my part. I am retired and can finally dedicate my time to doing the thing that I love the most, painting watercolor illustrations. I know nothing about blogging, or setting up my own web site. I hope this is the kind of information I can access from your seminar.

Thank you for showing me my first step toward creating a business out of my artwork…

May 16, 2016 at 4:35 PM

Thanks Cory and Jennifer, for sharing this information, it’s always good to know more about how I can do more on my art business.

November 25, 2017 at 3:06 PM

It helps me a lot to have specific, measurable goals. I’m just starting to turn art into a business for myself, so I’m trying out a few different things to see what works for me, but concrete numbers and plans and dates really help.

I’ve put together a list of business books for artists: http://jacquelineboss.com/2017/11/25/10-art-business-books-learn-how-to-sell-your-art/

January 22, 2018 at 12:01 PM

I had no idea how to get this started. This is super super helpful! Thank you!

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Brett & Kate McKay • August 5, 2012 • Last updated: June 4, 2021

Create a Weekly Attack Plan

This article series is now available as a professionally formatted, distraction free paperback or ebook to read offline at your leisure.

Growing up, each day is pretty well-scheduled out for you. School from morning til afternoon. After school sports or a job. Homework. Time for bed. Once you leave home for the first time, all that structure is gone; it is up to you to shape each day and get things done. It’s an open plain of freedom, and the way is so broad many young men get completely lost.

It happened to me. One of the things I struggled with the most my first few months away from home was managing my time. I pretty much was flying by the seat of my pants every day. Things in my life started falling between the cracks very quickly, and I soon found myself struggling beneath an overwhelming pile of to-do’s and obligations.

Things turned around for me as soon as I instituted a new habit: weekly planning. Stephen Covey’s (R.I.P.) First Things First was the catalyst for the change. When I got to law school, my weekly planning sessions became even more crucial. The rigors of my legal studies on top of my work on the law review and the Art of Manliness required that I had my days planned to the minute so that I could get everything done.

The power of weekly planning lies in the perspective and control it provides for your life; instead of drifting along, you give yourself a birds-eye view of the maze below, and harness your newfound freedom in order to do, be, and get wherever you want to go.  It allows you to manage the day-to-day and often trivial tasks along with your long-term plans and goals. Think of your weekly calendar as an Attack Plan for Life: it’s where you hash out the tactics and logistics to make your long-term vision a reality.

Below I share how I go about my Weekly Attack Plan sessions. It’s sort of a mishmash of time and task management ideas from Stephen Covey and David Allen . I don’t claim that it’s the best way to plan your week, but it’s worked for me. Maybe it will work for you, too, or at least inspire you to come up with you own system.

Watch the Video

Establish Your Attack Plan Day & Set Aside an Hour to Plan

Pick a day that you’ll use to establish your Weekly Attack Plan. The weekend is a good time to do it because it allows you to both review the previous week’s successes and failures and look ahead to the next week. I do mine on Sunday. I know some folks who do theirs on Friday. Pick whichever day works best for you.

Set aside about an hour on your chosen day for planning. The first few times you execute a Weekly Attack Plan session it may take you longer, but that’s okay. After awhile, you’ll establish a rhythm that will allow you to breeze through it in about 45 minutes.

Go somewhere where you can be alone and away from distractions. I like to do my weekly planning sessions on Sunday nights in our home office. When I was in college, I’d go to a quiet corner of the Student Union.

Pick Your Calendaring Tool

Everyone has their own preference for what to use for calendaring. Some people prefer digital calendaring tools like iCalendar, Outlook, or Google Calendar ; others prefer using good old-fashioned pencil and paper to plan.

Each format has pros and cons. Digital calendars make planning re-occurring events a breeze. They also can send friendly reminders to you via email or simply as a pop-up on smartphone screens a few minutes before your event. It’s kind of like having a personal assistant. Many digital calendars also allow you to share calendars with others, which can come in handy when trying to sync multiple schedules.

The downside of digital calendars, in my experience, is that they’re kind of a pain when it comes to adding new events, especially on your smartphone’s tiny keypad. You have to type in the event, select the time, and decide if you want a reminder. Granted, once an event is created, moving things around is a snap — just point and click. Voice recognition software like Apple’s Siri is beginning to eliminate this problem, but sometimes Siri goofs up my schedule.  Digital calendars also share a downside common to all digital tools: if your device runs out of power, you can’t access your calendar.

With paper and pencil calendars, you don’t have to worry about running out of power. When you want to add a new event, you can scribble it down in seconds. There’s also something about the tactile nature of planning with pencil and paper that really gets your strategic juices going. And because we’re on our phones and computers so much these days, it’s nice to give your brain a break with something different. But there are a few downsides to paper and pencil calendars. If you lose your calendar, you’re sunk. Unlike digital calendars that exist eternally in the “Cloud,”  when you lose a pencil and paper calendar, you’ll have to recreate it from memory. You don’t get any email reminders about upcoming events with an analog calendar. And if you have re-occurring events, you’ll have to write them out every. single. week. on a new weekly calendar.

I used to be a pencil and paper planner guy, but switched to digital calendaring tools this year. I like having everything synced up across all my devices. Experiment with the different calendaring tools out there and pick the one that’s comfortable for you. If you’re looking for a good pencil and paper weekly calendar, you can download the one I created for myself when I was in law school .

Perform a Mind Dump to Free-up Mental RAM

During the week, our minds build up a giant list of stuff that needs to be done: call mom back, do the laundry, respond to your backlog of emails, study, etc.  The problem with these loose ends camping on our craniums is that they’re subtly eating up our willpower , causing us to feel stressed out and mentally fatigued.

These unfinished mental tasks are like programs you have running on your computer, but aren’t actually using. We’ve all had those moments working on our computer when its fan is running full blast, and everything seems to be taking an eternity to load. You check the Activity Monitor only to see that a bunch of unused apps are hogging a crapload of memory, causing your World of Warcraft raid to screech to a halt. Just as unused computer programs use up precious RAM and slow down your computer, so too do unfinished tasks use up willpower and slow down your brain.

Free-up some mental RAM and get your brain running on all six cylinders again by performing a mind dump. A mind dump is exactly what it sounds like: you get everything out of your head and onto paper (or computer screen).  You can actually feel your brain let out a sigh of relief as you write down the stuff it’s been spending precious willpower trying to remember.

Use whatever tool you’re comfortable with for a mind dump. It doesn’t matter. I know several people who use a notebook and pen and others that use digital tools like OmniFocus , Things , Nozbe , or Evernote to capture their mind dump (I use Things). The important thing is simply that you have someplace to store your mind dump.

Once you settle on a capture tool, simply start writing or typing all the tasks, ideas, and commitments that have been weighing you down during the previous week. If you need some nudging on the types of open loops you might having running in your mental background, check out this “trigger” list from David Allen’s  Getting Things Done . It’s like a laxative for your brain. Just go down the list and capture any unfinished tasks that come to you as you read through it.

We’ll schedule items from our mind dump later.

Review Your Life Plan & Goals

Now that we’ve detoxed our brains and freed up some mental RAM, it’s time to review our life plan and long-term goals.  This step will help you keep “first things first” in mind as you plan your week out and ensure you’re staying on track with your long-term goals. Sure, you may  have been successful in completing your short-term goals, but if those short-term goals get you off track with your future aims, what good are they? If needed, reevaluate your short-term to-do list in light of your long-term goals.  You might need to amend your life plan and goals as well, as new experiences and insights change your vision of where you want to be down the road.

Don’t have a life plan or goals? Well, now’s the time to create them. To learn how, check out our comprehensive guide on creating a life plan.

Review the Previous Week

Reflect on your previous week and how you performed in your various roles as a man. How did it go? Did you achieve the goals you set for yourself? What were your successes and failures? How could have you done things differently? Any tasks or items you need to follow-up on? I recommend writing down any thoughts that come to you during your reflection on the previous week in a journal . First, the act of writing helps make your thoughts more concrete and well thought-out. Second, by writing down your observations about the previous week, you create a record that you can look back on to see if you’re improving.

Set Weekly Goals

After I’ve reviewed my previous week, I start setting goals for the coming one. I use Stephen Covey’s role-based goal-setting method, but if you have a method that works better for you, use it.

Here’s how the role-based goal-setting method works. When I created my life plan , I defined and prioritized the different roles I fill as a man: husband, father, brother/son, friend, writer, and business owner. Your roles might be student, friend, roommate, boyfriend, etc. Every week I create a goal that I want to accomplish within each role. So for example, a goal for my role as a husband could be to write Kate a love note or take her on a date; a goal for my role as a writer could be to check out and read a book about improving my writing.

I also follow Covey’s advice on creating weekly “Sharpening the Saw” goals. As you saw away at your goals, the blade is going to become dull — you have to take the time to sharpen it up. Thus Sharpening the Saw goals are all about keeping yourself sharp in all aspects of your life: physically, mentally, socially/emotionally, and spiritually. I try to create a weekly goal for improvement in all of those four areas. A weekly physical goal could be to bench press x-amount of weight; a mental goal could be to read a book or listen to a lecture on your commute to work; a social goal could be to write your college bud a letter ; and a spiritual goal could be to meditate every day for 15 minutes.

Lay a Foundation for Success With Re-occurring Time Blocks

After I’ve set my goals for the coming week, I move on to putting them in my calendar. I first block out time on my weekly schedule for my Sharpening the Saw goals. These are small and simple things that keep me feeling sharp no matter what sort of chaos happens during the week. So I have time blocked off for exercising, reading, and prayer and meditation. An important part of keeping your saw sharp is weekly and daily planning, so I block time off for it, too.  I treat these events like a doctor’s appointment — I don’t schedule anything else during these times and don’t deviate from them unless it’s an emergency. I’ve blocked times off every day in the week for these activities and have my iCal programmed so that they repeat every week.

Block Out Time for Your “Big Rocks”

I attended a seminar once where the instructor was lecturing on time. At one point, he said, “Okay, it’s time for a quiz.” He reached under the table and pulled out a wide-mouth gallon jar. He set it on the table next to a platter with some fist-sized rocks on it. “How many of these rocks do you think we can get in the jar?” he asked. After we made our guess, he said, “Okay. Let’s find out.” He set one rock in the jar…then another…then another. I don’t remember how many he got in, but he got the jar full. Then he asked, “Is the jar full?” Everybody looked at the rocks and said, “Yes.” Then he said, “Ahhh.” He reached under the table and pulled out a bucket of gravel. Then he dumped some gravel in and shook the jar and the gravel went in all the little spaces left by the big rocks. Then he grinned and said once more, “Is the jar full?” By this time we were on to him. “Probably not,” we said. “Good!” he replied. And he reached under the table and brought out a bucket of sand. He started dumping the sand in and it went in all the little spaces left by the rocks and the gravel. Once more he looked at us and said, “Is the jar full?” “No!” we all roared. He said, “Good!” and he grabbed a pitcher of water and began to pour it in. He got something like a quart of water in that jar. Then he said, “Well, what’s the point?” Somebody said, “Well, there are gaps and if you really work at it, you can always fit more into your life.” “No,” he said, “that’s not the point. The point is this: if you hadn’t put these big rocks in first , would you ever have gotten any of them in? “

Most young men fill their schedules with the gravel, sand, and water of life first. Sure, they look and feel busy, but all they ever work on are the small tasks that are likely inconsequential in the long run. You’ll find these sorts of gents wistfully lamenting that they never have time for the things that are truly important in life: the Big Rocks.

What the object lesson above teaches us is that if we want to accomplish our most important goals and tasks, we need to put them in our schedule first . Those smaller tasks can get done during the gaps between your Big Rocks.

What’s a Big Rock? It’s going to be different for every man. Look at your mind dump list and pick three or four items that you consider to be your MITs: most important tasks.

If you’re a student, one of your MITs is definitely your education. To ensure that you actually make school a priority, block off time during the week for the following activities:

1. Block off your class and lab times.  The most important appointments of your week. Schedule everything else around your class times.

2. Block off reading time for each of your classes.  If you have a Monday/Wednesday/Friday schedule, you’ll probably want to block off an hour or two on Sunday/Tuesday/Thursday for reading.

3. Block off time for note review/outlining/homework for each class.  You’ll want to set aside time so you can synthesize class notes, do some outlining, and complete any homework assignments you might have. I typically blocked off an hour right after each class for this. If a class was lecture heavy, like ancient Greek philosophy, I’d use that hour right after class to review my notes and update my class outline. If the class was heavy on problem sets, like calculus or symbolic logic, I used the hour to do that day’s assignment and any additional practice problems.

The amount of time you need for note review/outlining/homework will vary. I recommend setting aside at least one hour for each hour spent in class.  If you need more time, schedule it.

No matter what your personal Big Rocks are, block off a set amount of time on your calendar to work on them and don’t let anything bump them from your schedule. Remember: Big Rocks first!

Block Out Time for Other Tasks

You’ll feel like a boss after you plan your week.

Take a look at your list of items you captured during your Mind Dump and block out time to accomplish those tasks. So if you need to get the oil on your car changed or make a gift for your girlfriend’s birthday, block off a time on your schedule to complete those tasks.

How do you know which tasks on your Mind Dump list to tackle first? You can use a system where your go through and rate them by importance with “A, B, C” or something like that, and then schedule the A’s to be completed first. But I have personally found that what is most important jumps right out at me as I look over the list.

My goal by the end of my planning sessions is to have every one of my waking hours of every day of the week blocked out with something. Don’t get the wrong idea. I’m not constantly doing something every minute of the day — I schedule time for doing absolutely nothing too — but I like to have at least an outline of how I’m going to spend my time during the week. I consider my completely filled-in weekly calendar just a rough draft of my week and expect to edit and adjust during my daily planning sessions. Which leads me to…

Review and Adjust Your Weekly Attack Plan Daily

Even the best laid plans need adjusting. That’s why daily planning is so important. Every evening, I’ll review my calendar and make adjustments as needed. While I try to avoid rescheduling my Sharpen the Saw and Big Rock events, I move around the other tasks I scheduled during my Weekly Attack Plan session with gusto. Do likewise.

Do It Again Next Week (And the Week After That, And the Week After….)

If you want to see success come from your Weekly Attack Plan sessions, you have to do them consistently. I’ll admit that I’ve had my moments where I’ve fallen off the wagon on it. Kate can usually tell when I haven’t been planning my week out, because I get unproductive and grouchy — totally off my game. I just don’t function well without the structure of a weekly plan.

I promise as you consistently plan out your week, you’ll find yourself with more motivation, direction, and peace in your life.

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Aviva outlines plans for protection business following AIG Life deal

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Aviva has outlined its plans for its protection business following its acquisition of AIG Life, including a management shake up and some features being combined.

Aviva managing director of protection, Fran Bruce, said: “We’re pleased to be able to give clarity to our colleagues, customers, intermediaries, and partners about our plans for our future product offerings.

“There are great elements about each of our respective propositions that complement each other well and we believe the combined features will help us realise our growth ambitions in the protection market.

“Over time, our aim is to continue enhancing our propositions and products with the combined knowledge and expertise that we have gained through the acquisition of the AIG Life business and their talented people.”

Aviva announced it was buying the UK protection business of AIG in a deal worth £460mn back in September 2023.

Aviva said it was “keen” to retain several attributes of AIG Life’s business, specifically their high-net-worth channel and their strong partnership distribution.

As a result, distributors who have worked closely with AIG Life in the high-net-worth market will continue to be able to offer AIG Life products to clients, as Aviva does not currently offer some of the options available within this proposition.

Aviva will be exploring how it can grow its capabilities in this area as a key focus for the combined business.

New business will also continue under AIG Life for their existing single-tie relationships and contractual relationships, and we will continue to work closely with these key partners.

Single new business proposition

After review of AIG Life’s core individual and group protection products, due to their similarities Aviva will continue with its own branded core propositions only for new intermediated business.

This “significant” phase of the integration aims to give stakeholders a clear position on new business products going forward and certainty to customers and intermediaries of a single product offering.

As part of this, Aviva confirmed several details such as no change to existing insured AIG Life Group Protection schemes, and new or existing AIG Life customers still having access to the health and wellbeing service AIG Smart Health as a benefit.

“As we continue to work towards a smooth transition of the AIG Life business, we will share further relevant information with our distribution partners when we can,” the insurer added. 

Senior leadership team

Lastly, AIG Life CEO, Phil Willcock, announced that he would be stepping down from his position later this year.

Willcock has led AIG Life for five years and has played a “crucial” role both in the company’s success and in the sale of the business to Aviva.

Meanwhile, AIG Life managing director of individual protection, Nick Austin, has been appointed to a newly created role as protection commercial director.

In this new role, Austin will lead a “commercial centre of excellence” to bring together the combined pricing, reinsurance, and scheme underwriting teams. 

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Northwestern Mutual was established in 1859 by Samuel S. Daggett in Wisconsin. It ranks #4 in JD Power's life insurance customer satisfaction survey. It is also one of our top picks for the best life insurance companies .

Life insurance plans from Northwestern Mutual

Northwestern Mutual offers both term and permanent life insurance policies. The term life policies available are level term, where you can choose a coverage period of 10 or 20 years, and annual renewable term life insurance. Northwestern Mutual's term life policies are also convertible. You can switch your term life policy to a permanent one without a medical exam.

Northwestern Mutual offers three types of permanent life insurance that pay a death benefit, build cash value, and offer the opportunity to receive dividends: whole life, universal life, and variable life insurance.

• Level term life insurance — This temporary policy allows you to select a term period of 10- or 20-years.
• Annually renewable term life insurance — This policy lasts until you cancel your policy or reach a certain age. Factors like age and health will be considered when you first purchase this policy and will increase over time.
• Whole life insurance — This permanent policy pays a death benefit and offers cash value with annual dividends. You pay a fixed premium for this type of coverage.
• Universal life insurance — This permanent policy guarantees a death benefit and allows you to earn cash value. Unlike a whole life policy, your cash value will grow based on money market rates. You also have more flexibility regarding when and how much you pay in premiums.
• Variable life insurance — This permanent policy gives you agency over your cash value by allowing you to choose where to invest.

There are two types of life insurance : permanent life and term life. Term life insurance lasts for a specified period. When it's up, you can reapply for coverage, but the premiums most likely will go up as you age.

Permanent life insurance never expires, has a death benefit for your beneficiaries, and a cash value that you can use during your lifetime. Some financial advisors recommend a combination of term and permanent life insurance.

Additional coverage options from Northwestern Mutual

Northwestern Mutual offers these additional policy options as well:

• Disability insurance —  This policy protects you by replacing a portion of your income if you become too sick or injured to work.
• Long term care coverage —  This policy covers the cost of assisted care when you are no longer able to care for yourself. This includes care provided by nursing homes, adult day care centers, or home aides.

How do I file a claim with Northwestern Mutual?

Northwestern Mutual allows customers to file claims online for life insurance, disability claims, and long-term care. If you need further assistance or can't find your paperwork, you can also call a Northwestern Mutual representative and file your claim over the phone at (800) 388-8123. 

How much does insurance from Northwestern Mutual cost?

The cost of your term life insurance will depend on your age, health, the amount of coverage you need, and the length of your policy. However, Northwestern Mutual term life insurance is relatively affordable— usually less than a dollar a day. According to the insurer, a $500,000 policy covering you up to age 80 for a 35-year-old female would cost about $22 a month. A 35-year-old male would cost about $26 a month. According to Insider's average cost of life insurance data, the cost of life insurance can range anywhere from about $40 to $50 per month.

We checked the NAIC Complaint Index for complaints against Northwestern Mutual . The company has significantly fewer complaints filed against it compared to other top insurers.

Northwestern Mutual's financial stability is strong, with an AM Best rating of A++ (Superior). While it's a legitimate insurance provider, it's important to do your own research to ensure Northwestern Mutual is the right insurance company for you.

We review a wide range of life insurance providers from the top companies to smaller startups. Our goal is to help customers find the right fit. As such, we look at several factors when rating life insurance providers. Policy types, average premiums, waiting periods, and standard exclusions are just a few of the things we use. You can read more about our methodology for life insurance ratings here .

Northwestern Mutual is available in all 50 states including the District of Columbia.

You can register for a Northwestern Mutual account by using its online portal. With a Northwestern Mutual account, you get access to your financial summary, you can manage your accounts, and you can make payments online.

Northwestern Mutual doesn't have an online quoting tool, so you'll have to get in touch with a financial advisor. Complete Northwestern Mutual's questionnaire to get matched with an advisor, or you can search for a financial advisor if you're looking for someone specific.

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