essay company description

Business Description: Your Guide To Write One With Examples!

“How does one tailor a business description for social media?”

“What elements should this business description include?”

“Where is the ideal place to insert it?”

Conveying your business’s uniqueness within a limited character count poses a puzzle.

The demand for business descriptions arises across platforms, be it your website, online directories, or an “about the company” segment at an event. Your mission statement and brand story provide a foundation, but what truly matters is a compelling business description. This description encapsulates your business essence, setting it apart from competitors concisely.

This blog post sheds light on what a business description entails, outlining the steps and insights required to craft one effectively.

What is a Business Description?

A business description in your business plan highlights key aspects of your company, like its purpose and uniqueness. Depending on the complexity, it offers an overview of your business idea’s scope, from a few sentences to several pages.

Usually following the executive summary , the business description, often called the company description, explains your business’s nature and distinctiveness. It covers details like company location, ownership, and employee count. It also presents a clear vision, goals, and mission statement. Future plans, products, and target markets are outlined.

For a straightforward plan, briefly touch on your industry and product, followed by a concise explanation of your business’s success factors. Keep it updated as your business grows, as investors and lenders must understand your concept, customer benefits, and market positioning.

Why Do We Need a Business Description?

Having a solid business description is like having a key that unlocks essential information about your company. Let’s look at why you need a business description:

Introduction Hook: Just like a captivating start to a story, a business description serves as an introduction that grabs the reader’s attention and makes them want to know more.
Engaging Investors and Lenders: Investors and lenders are interested in making smart choices with their money. A strong business description convinces them that your business is worth investing in by highlighting its potential for success and profitability.
First Impression Matters: Your business description acts as a first impression. It’s like meeting someone for the first time – you want to leave a positive and memorable impression that sticks.
Explaining What Your Company Does: A business description explains the core activities of your company in simple terms. It helps readers understand your products or services and how they benefit customers.
Showcasing Values and Goals: The description isn’t just about the “what,” but also the “why.” It outlines your company’s values, goals, and aspirations. This gives readers insight into the bigger purpose behind your business.
Employee Understanding: Your employees are like the gears that keep your business running smoothly. A clear business description helps them understand the company’s mission, values, and overall direction, creating a more motivated and aligned team.
Comprehensive Overview: Think of the business description as a mini-summary of your entire business plan. It provides a quick yet comprehensive understanding of your business’s key aspects, saving time for readers.
Starting Point for Business Plan: The business description sets the tone for your entire business plan. The beginning prepares readers for the more detailed information that follows.

Questions To Ask Before Writing a Business Description

A well-crafted business description should address the following questions to provide a comprehensive overview of your company:

“What is the name of your business?”

Clearly state the name of your business to establish its identity.

“What does your business do?”

Describe the products or services your business offers. Be concise but informative.

“What value does your business provide?”

Explain how your products or services solve a problem or fulfil your target audience’s needs.

“Where is your business located?”

Provide the physical location of your business, which is especially important for local businesses.

“Who is your target audience?”

Define your ideal customers by describing their demographics, preferences, and needs.

“Why is your business unique?”

Highlight what sets your business apart from competitors. This could be your unique selling points, features, or benefits.

“How will your business operate?”

Detail your business’s operations, including manufacturing processes, distribution channels, and other logistical aspects.

“What are your business goals?”

Share your short-term and long-term goals, indicating where you want to take your business.

“How does your business plan to make a profit?”

Explain your revenue model and how you intend to generate income.

“What is your business structure?”

Describe the legal structure of your business, whether it’s a sole proprietorship, partnership, LLC, or corporation.

“Who are the key personnel?”

Introduce the key individuals involved in your business, including management and founders.

“How does your business envision its future?”

Provide a vision statement that outlines your aspirations for the company in the long run.

“What is your business’s mission?”

Share your mission statement, which encapsulates the purpose and values of your business.

“Why should customers choose your business?”

Convey the benefits of choosing your products or services over your competitors.

“What is your marketing strategy?”

Outline how you plan to reach and engage your target audience through marketing and advertising.

“What is your brand’s identity and voice?”

Describe your brand’s personality and tone, which should be reflected in your business description.

Answering these questions thoroughly and concisely in your business description will give you a well-rounded picture of your company’s identity, purpose, and potential.

How to Write a Business Description?

Writing a business description might sound daunting, but it’s a crucial step in presenting your business in the best possible light. Your business description is like a window into your company, showing potential investors and customers what you’re all about. In this guide, we’ll break down the process into simple steps anyone can follow.

Step 1: Research the Industry and Competition

Before you start writing, gather information about the industry you’re entering and your competitors. You can find valuable insights from news sources, trade magazines, studies, and experienced individuals in the field. Understanding the industry’s current and future trends will help you create a relevant and compelling description.

Step 2: Describe the Basics

Introduce your business by providing essential information such as your business name, location, structure, management, and number of employees. This gives readers a clear starting point to understand what your business is all about.

Step 3: Craft a Problem Statement

Identify a common problem your target audience faces and explain how your products or services will solve it. Highlight the benefits and unique features that set your brand apart from competitors.

Step 4: Identify Your Target Market

Describe your ideal customers’ age, location, values, income, and preferences. Understand their needs and tailor your description to resonate with them.

Read More: Market Targeting: Definition, Importance & Strategy!

Step 5: Explain Your Plans for Manufacturing and Distribution

Detail how your products or services will be made and delivered to customers. If you have a team in mind, list employees, suppliers, and vendors involved.

Step 6: Detail Your Business’s Profitability

Explain how your business will generate revenue and the key indicators you’ll use to measure success. This shows potential investors that your business is not just a concept but a viable opportunity.

How to Write a Business Description For Social Media?

When creating a business description for social media, remember that you can adapt it for different platforms. Each platform has its character limit, so you should adjust your description slightly for each.

Facebook: Tell people about your business on Facebook. Share what you do, what you offer, and what makes you awesome. Make it interesting so folks want to know more.

Instagram: In your Instagram bio, explain your business in a snappy way. Show off your products, your style, and why people should care. Keep it catchy!

Twitter: Write a short and snazzy Twitter bio. Mention what your business does, throw in some keywords, and make it cool enough for the quick Twitter crowd.

LinkedIn: On LinkedIn, be a pro. Tell about your business pro-style – what you’re great at and achieved. It’s B2B, so show your expertise.

YouTube: YouTube’s the deal. Describe your channel – what you make, why folks should watch. Excite them with your words. Make them hit that play button!

These descriptions give people a quick peek into your business. Make them engaging, concise, and tailored to each platform’s requirements.

Best Practices For Writing a Business Description

1. have an elevator pitch.

Start your description with a concise elevator pitch that summarizes your business’s key aspects. This should immediately grab readers’ attention and communicate your unique value proposition.

2. Keep It High Level

While you want to provide essential information, avoid overwhelming readers with excessive details. You can save the finer points for other sections of your business plan.

3. Show Your Excitement

Let your passion shine through in your description. Explain why you started your business and the goals you’re eager to achieve. This personal touch can resonate with readers.

4. Keep It Short and Error-Free

Avoid lengthy descriptions that might lose your reader’s attention. Also, proofread your description to eliminate grammatical errors and typos.

5. Choose Active Voice

Write in active voice to make your description energetic and engaging. Use strong verbs that convey action and movement.

6. Stay On-Brand

Write in a tone that matches your brand identity. Whether your brand is casual or formal, your description should reflect your unique style.

7. Include Keywords

Use keywords related to your industry to optimize your description for online platforms. This helps your business get noticed in online searches.

Final Thoughts

Even if writing the business description part of your plan feels like a chore, make it a fun chore. It’s your shot to talk excitedly about your business idea and get those money folks (lenders and investors) excited too.

It doesn’t matter if you’re kicking off or already in the game; learning to jot down a business description gives folks a quick peek into what your company’s all about.

Happy Writing!

Further Reads:

Business Contracts: What are the Types & the Benefits?

How To Plan a Business Trip Like an Expert? (Tips & Essentials)

Technical Description: What is it & How to Write it? (Steps Included)

Small Business Trends That’ll Continue To Stay in 2023!

Project Life Cycle & Its 5 Important Phases You Must Know!

Lead Generation Tools & Software To Use in 2024!

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How to write a business description that makes your business plan shine

How to write a business description: Man in apron working at laptop

Key takeaways

A business description is a high-level overview of your company that you include in your business plan
Your business description should entice readers—like lenders and investors—to look through the rest of your business plan to learn more about your company
Business descriptions should be concise, error-free, and include only pertinent information about your company

Most successful businesses have one thing in common—they all have a buttoned-up business plan . It lays out the goals of the company, how a company will reach those goals, and when these goals will be realized. And while there are many sections of a business plan, a well-written business description is one of the most important parts.

However, some small business owners may not know how to write an effective business description . Luckily, there’s an easy formula to follow along with a few tips for writing an impactful business description .

What is a business description ?

Also called a company description , your business description summarizes what your company does, its purpose, and what makes it unique. It’s a critical component of your business plan and immediately follows your executive summary . Since it’s one of the first pieces of information a reader will see, it must make a great first impression.

The goal of your business description is to inform readers—like lenders , investors, potential partners, and even employees—how your business benefits consumers and what place your business has in the market. Your business description should give readers a clear understanding of your business and its functions.

Why is a business description important?

A business description is important because it gives readers a single place to learn the details about your company. A well-crafted business description can intrigue readers and encourage them to read the rest of your business plan .

Investors or lenders will have one major thing on their minds—return on investment. They want to know if your business has the potential to be successful and whether it’s worthy of their investment dollars.

Your business description is your first opportunity to wow these investors or lenders and show them why your business will be profitable. It can pique their interest and push them to dig into the rest of your business plan .

What to include in a business description

Shopkeeper at retail counter with laptop

An effective business description should include information that tells readers exactly what your company does, who is in charge of operations, and what will make your company successful. It should also tell readers what makes you different from competitors and why customers will come knocking at your door with their business.

Below, we’ve outlined every piece of information you should include in your business description . We’ve also created a hypothetical scenario for a hamburger restaurant and added a business description example for each step .

Business name

List the official name of your business as it’s registered with your state. Also include the names of the owner(s) and other key members of your management team .

Example: Jay’s Organic Burger Joint, owned and operated by Jacob Doe

Business goals

Detail the purpose of your business and what you’re aiming to achieve with your venture. These should be realistic short- and long-term goals.

Example: Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.

Target customers

Have a thorough understanding of who your target market is. Explain who you’re selling to and why they will buy your product or service. Dig deeper into their needs and motivations so you can predict their purchase behaviors. Identifying the demographics of your target market, such as age group, income, and interests, can give you a competitive edge and attract loyal customers.

Example: Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.

Competitive advantages

Describe what makes your business unique from your competitors. Readers should understand why your company will succeed and make you a front-runner in the market.

Example: Unlike its competitors, the restaurant alleviates the target audience’ s pain points by providing quick and easy meals that are also healthy for the entire family.

Business location and opening date

Include where your company is headquartered and where you will be conducting business. Also, share when you opened your business or when you plan on opening if you haven’t already.

Example: Jay’s Organic Burger Joint is headquartered in Chicago, Illinois and opened operations in April 2019.

Mission statement

Your mission statement tells readers why your business exists. It should highlight the motivations for starting your business and summarize your product or service, target consumers, and why you’re unique.

Example: Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois.

Products or services

Highlight what products or services you’re offering customers. Also, discuss the benefits your products or services provide and what makes them different from competitors.

Example: The menu focuses on healthy meals using only organic ingredients and grass-fed beef.

Business structure

List what type of business you’re operating. For example, this could be a sole proprietorship , partnership, limited liability company (LLC), or another type of corporation.

Example: The business is a limited liability company owned by Jacob Doe.

Once you’ve included all of these details in your business description , it should look something like this:

Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois. Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.

Unlike its competitors, the restaurant alleviates target customers’ pain points by providing quick and easy meals that are also healthy for the entire family. Jay’s uses local ingredients sourced from farmers in the greater Chicago area. The menu focuses on healthy meals using only organic ingredients and grass-fed beef.

The business is a limited liability company owned by Jacob Doe. Jay’s Organic Burger Joint is headquartered in Chicago, Illinois, and opened operations in April of 2019.

Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.

Learn how to reach new customers, cultivate customer loyalty, and elevate your brand with this guide on online marketing for small business .

How to write a business description

Not all business descriptions are made the same. There are a few tips to consider if you want your business description to stand out and wow your readers.

Have an elevator pitch

Your business description should kick off with an elevator pitch . An elevator pitch is typically spoken, but it helps to quickly summarize your company at the start of your business description. This pitch quickly covers the key aspects of your business and should be brief and persuasive. You should get straight to the point and immediately give readers your value proposition.

For example, Jay’s Organic Burger Joint could write something like “We serve the highest quality hamburgers and provide a convenient alternative for health-conscious customers who are always on the go.”

Keep it high level

Although you want your business description to be informative, you want to limit the amount of information you include in this section of your business plan. Keep it high-level and avoid going into too much detail. The subsequent sections of your business plan will cover the finer details. Remember, the goal is to give just enough information to entice readers to go through the rest of your business plan .

Show your excitement

This is your opportunity to show your excitement and give your business plan a human touch. Your business plan isn’t only selling your product or service to investors—it’s also selling you. Let your passion shine through as you explain why you started the company and what you aim to achieve.

Keep it short and concise

It can be easy to get carried away and make your business description too long. Avoid being too wordy, which can overwhelm the reader.

Business descriptions should only be a few paragraphs long for most types of companies. Remember, you’re trying to intrigue the reader and encourage them to read the rest of your business plan . If it’s too long, you’ll lose the reader’s attention.

Proofread for errors

Grammatical errors and misspellings can tarnish your company description . Even if you include all the right information, you won’t impress readers if it’s riddled with errors.

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Engage readers with your business description

A fine-tuned business description will kick off your business plan on a high note. Whether you’re launching a startup or already have your business up and running, knowing how to write a business description will provide a high-level overview of your company and can help you secure investment dollars from potential investors or lenders .

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How to Write a Company Overview for a Business Plan

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When you start a company, you ideally want it to grow. If you’re seeking business funding to scale your business or an initial investment to get your business off the ground, you’re going to need a business plan . Putting together a business plan can be an intimidating process that involves a lot of steps and writing — but breaking it down piece by piece can help you accomplish this seemingly insurmountable task.

One small piece of your business plan is the company overview, so let’s take a look at what that is, exactly, check out some company overview examples and go over how to make a company overview of your very own.

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What is a company overview?

A company overview provides the reader of your business plan with basic background information about your company so they have an understanding of what you do, who the management team is and what customers your business serves.

The company description is the second piece of a business plan, falling right after the executive summary. Similar to the executive summary, your company overview will be short and succinct. Your reader needs to have a grasp on what your business does and who your customers are, even if they have limited time.

Why do I need a company overview?

The company overview is the part of your business plan that gives the basics and background of your business. It’s the foundation on which you will build the rest of your business plan.

If you’re looking to appeal to investors or potential clients, you need a reader to make an informed decision about your company. Before they can do that, they must know what your company does and who your customer is. Lenders in particular need a reason to keep reading, since they see tons of business plans regularly. The company overview provides those answers, and it will help you get a better sense of your business so you can firm up things like your marketing plan.

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Once we uncover your personalized matches, our team will consult you on the process moving forward.

What should I include in a company overview?

The exact elements that you need in your company overview will depend upon what details of your business are important, but there are some foundational elements that will be included in every company overview.

Once you’ve covered the basics, you can include any other minor details that will benefit a reader who will need to make an informed decision about your business.

Basic company information

Consider the company overview like an introduction for your business. In the opening paragraph of your company overview, you’ll want to include basic company information. That includes:

Your company name: This should be the official name of your business, exactly as it is written when you registered your business with the state.

Business structure: Your reader will want to know what business entity your company comes in: sole proprietorship, LLC, partnership or corporation.

Location(s): Share where your business is headquartered and other locations the business owns.

Ownership and management team

Break down who owns your business and how each owner is involved with the business. What shares of the company belong to whom? If you have a highly involved management team, share their names and key roles with the company as well.

Company history

Part of what makes your company unique is its history. And, even startups have some history. Don’t put too much focus on this section, but do add some personality and interesting details if possible, especially if they relate to your company culture.

Mission statement

Your company’s mission statement should be included in the company overview. If you don’t yet have a company mission statement, that’s okay. Think of a mission statement as the purpose of your company.

If you don’t have one, you can create one with your team. Or you can simply replace the mission statement with a problem statement. Your business idea should exist to solve a problem or pain point faced by your customers. Share what that problem is and what your business does to solve it. That’s essentially your mission statement.

Product/service and customer

This section of the company overview is where you can share the nitty-gritty details of your business. Talk about what product or service you provide and to whom you provide it. You can share some numbers here, but in general, save the numbers for later in your business plan.

The company overview should give the reader a general understanding of your business, your product or service, and your customer. If they’re interested to know more, they’ll reach out to you for a meeting or take the time to read the rest of your business plan. Keep it simple and straightforward here.

Future goals

While concrete details and facts about your business are important to whoever is reading your company overview, it’s also important to share your dreams and your vision. If you’re writing a business plan for a business that’s already in place, it’s very likely you’re looking for business financing to scale or solve a business problem. If you’re just starting out, though, then it’s likely you’re hoping to find startup funding.

The section on your future business goals should include a brief description of your growth goals for your business. Where you are now tells the reader a lot, but they also want to know where you plan to go.

A company overview is comprised of many small parts. Each part shares just a little bit more about your company with your reader.

Tips for writing a company overview

While a company overview is simply the details of your company written out, it might not be easy to write. Break it down into small steps and use these tips to make putting together your company overview just a little bit easier.

Start with the elevator pitch

If your business is already in operation, then you likely have an elevator pitch. Your company overview can start off with your elevator pitch.

The first paragraph of your company overview should include just a few sentences that explain your business and what you do. The shorter and clearer this is, the more likely your reader will understand and keep reading.

Stick to the basics

It’s tempting to pile on all the details when you’re writing a company overview. Remember, many of the details of your company, including the numbers, will be included in later sections of your business plan.

Your company overview should include only the most basic details about your company that the reader needs to know.

Be passionate

When you share the history, mission statement, and vision for the future of your company, it’s okay to show your passion. You wouldn’t be in business if you didn’t love what you do.

Your excitement for your business could spark interest for the reader and keep them engaged with your company overview and business plan.

Keep it succinct

When you’re passionate about something, it’s easy to get carried away. Remember that you’ve got plenty of space for details in your business plan. The company overview should be just the most basic information someone needs to understand your business.

It’s OK if your first draft of your company overview is long. Simply go through and edit it to be shorter, removing unnecessary details and words each time you read through it. Clear, concise descriptions are more likely to be read and to keep the reader reading to other sections of your business plan.

Have structure

Your company overview is just one piece of a multi-tiered business plan. Creating a clear structure for your business plan makes it easier to read. The same is true for your company overview.

Your business plan should have chapters, one of which is the company overview. Then, you can further break down the content for easy skimming and reading by adding sub-chapters. You can denote these breaks in content with bold headers.

While you can break down each section of the company overview with bold headers based on the above suggestions, you can also interweave some information together, such as the company structure and leadership structure. Each section should be only a few sentences long.

Write it later

If you’re struggling to write your company overview, come back to it. Write the rest of your business plan first and then write your company overview.

While this might seem like the opposite way of doing things, knowing what will be contained in the rest of your business plan can help you to focus in on the very most essential details in the company overview and to leave everything else out.

Get a test reader

If you’re struggling to edit down your company overview, get a test reader. Ideally, you’ll want to ask someone who doesn’t know a lot about your business. They’ll help you understand whether or not you’ve clearly communicated your message.

Proofreading is the final step in editing something you’ve written. This type of editing looks for typos, misspellings and grammatical errors that have been missed. Many of these small errors can be difficult to spot in our own writing, so be sure to ask someone who hasn’t seen multiple drafts of your company overview.

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Company overview examples

If you don’t want to shell out for business planning software, but would still like some company overview examples to get you started, there are many places online you can look to for help getting started, like the Small Business Administration and SCORE.

Many successful companies also have some version of their company overview made public as their company profile page online. There are some variations from the company overview steps we’ve listed above, of course, but you can use the language and style of these company overview examples for inspiration:

Starbucks company profile .

Puma company page .

TaskRabbit About page .

Peloton company page .

Nestlé About page .

If you’re still feeling stuck, or want more company overview examples, try searching the websites of your favorite companies for more information. You might be surprised what you find — the Nestlé page, for example, has more information about their strategy and business principles.

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How To Write the Company Summary in a Business Plan

Company Overviews Show How the Pieces of a Business Work

What To Include in Your Company Summary

Getting started on your company summary, examples of a company summary, tips for writing a company summary, frequently asked questions (faqs).

Image by Theresa Chiechi ÃÂ© The Balance 2019

The company summary in a business plan —also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together.

An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products and services, its mission and goals, how it meets the needs of its target market, and how it stands out from competitors.

Before you begin writing your company summary, remember to stick to the big picture. Other sections of your business plan will provide the specific details of your business. The summary synthesizes all of that information into one page.

Key Takeaways

The company summary in a business plan provides an overview containing a description of your company at a high level.
A company summary might include your mission statement, goals, target market, products, and services, as well as how it stands out from competitors.
The company summary can also be customized for a specific objective or audience, such as to secure financing from investors or banks.

The company summary section of a business plan should include:

Business name
Legal structure (i.e., sole proprietorship , LLC , S Corporation , or partnership )
Management team
Mission statement
Company history (when it started and important milestones)
Description of products and services and how they meet the needs of the marketplace
Target market (who will buy your product or services)
Competitive advantage (what sets you apart in the marketplace to allow you to succeed)
Objectives and goals (plans for growth)

The U.S. Small Business Administration (SBA) website has a lot of information available if you've never written a business plan before. The SBA provides examples of business plans for different types of companies.

Before you begin, you should decide whether you want to go with a traditional business plan format or a lean startup format. The traditional format is appropriate if you want to have a comprehensive, detail-oriented plan or if you are requesting financing. The lean startup format is best for those who have a relatively simple business and want to start it quickly or as a starting point for those who plan to refine and change the plan regularly.

No matter which type of business plan you choose, you'll need to include a company summary.

Although there are many blueprints for writing a company summary, below are a couple of examples to get you started.

Consulting Firm

You can opt for a concise opening paragraph such as this one:

XYZ Consulting is a new company that provides expertise in search marketing solutions for businesses worldwide, including website promotion, online advertising, and search engine optimization techniques to improve its clients' positioning in search engines. We cater to the higher education market, including colleges, universities, and professional educational institutions.

Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education).

Starbucks Coffee Company Overview

Starbucks breaks down the company overview on their website into the following sections:

"Our Heritage"

Here the company describes how long the company has been in business, citing its roots, the founder, Howard Schultz, and how he was inspired to open the first Starbucks in Seattle after visiting Italy. It briefly mentions the growth of millions of customers and how the company's heritage remains important to its long-term success.

"Coffee & Craft"

The overview describes the high-quality products and services being offered and why they stand out from the competition by describing the detailed process of choosing and growing coffee beans. You'll notice they don't suggest their product is a low-cost product but instead provide a high level of "experiences to savor."

"Our Partners"

Starbucks describes its employees as partners that work together in an inclusive manner to achieve success. It highlights how they are at the center of the experience.

"Pursuit of Doing Good"

The company describes its values and how it gives back to the community.

Tesla Inc. Business Overview

Below are excerpts of the business overview pages from the annual 10-K filing on Dec. 31, 2021, for Tesla Inc.

"We design, develop, manufacture, sell and lease high-performance fully electric vehicles and energy generation and storage systems, and offer services related to our products. We generally sell our products directly to customers, including through our website and retail locations.

We also continue to grow our customer-facing infrastructure through a global network of vehicle service centers, mobile service technicians, body shops, supercharger stations and destination chargers to accelerate the widespread adoption of our products.

We emphasize performance, attractive styling and the safety of our users and workforce in the design and manufacture of our products and are continuing to develop full self-driving technology for improved safety.

Our mission to accelerate the world’s transition to sustainable energy, engineering expertise, vertically integrated business model and focus on user experience differentiate us from other companies."

Competition

Tesla highlights the competitive automotive market and how the company differentiates itself from the larger, more established competitors.

"The worldwide automotive market is highly competitive and we expect it will become even more competitive in the future as we introduce additional vehicles in a broader cross-section of the passenger and commercial vehicle market and expand our vehicles’ capabilities. We believe that our vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology.

Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles."

Intellectual Property

The company highlights its intellectual property, including trademarks and patents.

"We place a strong emphasis on our innovative approach and proprietary designs which bring intrinsic value and uniqueness to our product portfolio. As part of our business, we seek to protect the underlying intellectual property rights of these innovations and designs such as with respect to patents, trademarks, copyrights, trade secrets and other measures, including through employee and third-party nondisclosure agreements and other contractual arrangements."

Mission Statement

The company highlights its mission statement and its sustainability goals using environmental, social, and governance (ESG) and human capital resources.

"The very purpose of Tesla's existence is to accelerate the world's transition to sustainable energy. We believe the world cannot reduce carbon emissions without addressing both energy generation and consumption, and we are designing and manufacturing a complete energy and transportation ecosystem to achieve this goal. As we expand, we are building each new factory to be more efficient and sustainably designed than the previous one, including with respect to waste reduction and water usage, and we are focused on reducing the carbon footprint of our supply chain."

There are other items you can include in your company summary to expand on the areas that you'd like people to focus on, depending on your objective.

You might provide more information about the company's location, legal structure, and management team. You can also include more information about the:

Company's history, such as a family business that's been in operation for multiple generations
Business objectives, including short-term and long-term goals
Business strengths, highlighting anything that might give your company a competitive advantage in the field

You can also customize the summary if you have a specific objective or a targeted audience. For example, if the goal of your business plan is to secure funding, you might focus on areas that appeal to investors and lending institutions, including:

Why you're the best person to manage the business
Your experience in your field, as well as the total years of experience of your management team
Expertise or special talents of your team, including training, licenses, certifications
How you plan to make the business a success
Financial information, such as a high-level discussion of your track record of revenue growth and the financial opportunities that can be realized as a result of securing financing

You may also want to address any areas of perceived weakness by explaining how you'll overcome them or compensate.

How do you write a company overview?

You might provide a description of the company, its location, legal structure, and management team. You can also highlight the company's business objectives, goals, and strengths. You can also customize the summary to a specific audience, such as a bank or lender, focusing on your competitive advantages and highlights of recent financial success.

What should an organizational overview include?

Some of the discussion points to include in a company overview might be:

Company name and location
Legal structure such as a sole proprietorship, LLC, or partnership
Mission statement and management team
Description of your products and services and how they are needed
Target market or who are your customers
Competitive advantage or what makes your company different

The Clute Institute. " Using Business Plans for Teaching Entrepreneurship ," Page 734.

U.S. Small Business Administration. " Write Your Business Plan ."

Starbucks Coffee Company. " Our Company ."

United States Securities and Exchange Commission. " Form 10-K, Annual Report Pursuant to Section 13 or 15(D) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2021, Tesla, Inc., " Pages 3-12.

How to Write the Company Overview for a Business Plan

Hot air balloon sailing over a grassy plain. Represents providing a high-level overview of your company.

10 min. read

Updated January 17, 2024

What does your business structure look like? Who is involved? What’s your history?

These are all important questions that you’ll answer by writing the company overview section of your business plan.

We’ll explain what to include, how to write it, and provide completed examples for you to reference.

What is a company overview?

The company overview (or business overview) section of your business plan briefly explains the legal structure, management team, and history of your business.

The company overview is typically the shortest chapter of your plan and works as a sort of company record.

It’s incredibly important if you’re seeking investment as it explains how the business is legally structured and who is involved from an ownership and management perspective.

However, you likely don’t need a company overview if you don’t plan on presenting or sharing the plan with someone outside of your business.

What to include in the company overview

What’s included in your company overview depends on how you intend to use your business plan.

For example , if you don’t intend on sharing your plan with anyone outside of your organization, you can likely skip documenting simple legal information.

For this guide, we’ll cover the basics that most businesses should include in their company description.

Business structure

First, you’ll want to define what type of organization your business is registered as. The most common business structures in the US include:

Sole proprietor
Partnership

Take some time to understand the differences. Your business structure will impact how you file your taxes , your liability for business debt, and the type of insurance you’ll need.

For the purposes of this section, it provides context for how your business legally operates. Consider adding an explanation of why you chose this specific structure and how it impacts your business.

Read More: Types of Business Structures Explained

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You’ll also need to outline the ownership stake in your company. Just list out who owns what percentage of your business, even if it’s just you.

It may also be useful to include how each individual is involved in your business.

However, if an investor or equity holder is involved in day-to-day operations, you may want to go more in depth on the management portion of your company overview, detailing each member’s experience and qualifications.

Location(s)

Include basic logistical information about where your business is located , additional locations the business owns, and any locations that may be acquired in the near future.

Don’t worry about going overly in-depth regarding each location’s facilities and operational functions. You will cover those details as part of the operations section of your business plan .

Company history

Your company background or history is the “Once upon a time…” of your business plan. At a minimum, you should include:

When it was founded
Who was involved
Major milestones up to this point

The details in this section will vary depending on who this business plan is being presented to and the stage of your company.

For example: if you’re a relatively young business, don’t assume you have no history.

It may not be a lengthy epic, but you have the history of who came up with the idea , how they came up with it, and how and why other people joined.

This can matter to potential investors.

So, stay flexible when describing your history. Always keep your specific business purpose and your target reader in mind.

If you share your plan with a third party, focus on presenting a strong track record of success and good decision-making. If you have a longer history, there are likely highlights to include and some key points you want to make.

Just make sure not to bore them by overloading your plan with lengthy information that doesn’t connect back to your key business decisions.

Management team

The management team section of your business plan is where you showcase your team and their finest attributes.

Be sure to include details about yourself and your employees , including:

Work experience
Past successes
Degrees or other credentials

Professional gaps and planned hires

There may be team members you know you’re lacking. In that case, mention these roles and your plans to fill them.

Include which people might be taking on multiple responsibilities to fill the current gap. Additionally, if you have specific people in mind, include them, even if they aren’t currently on staff.

It’s worth pulling in supporting data from your personnel forecast that’s part of your financial plan . It doesn’t have to be overly detailed. It can just be a simple personnel table with reference to where the full financial exploration is located.

Board of advisors

If you have mentors or board members who aren’t directly involved, but help you to define your vision and overall strategy—they’re also worth mentioning.

This can bolster your credibility through association with well-respected and experienced individuals.

Just like with your management team and staff, include their name, position, credentials, experience, and any other important information that showcases why their involvement is valuable.

Similarly, if you are working with a lawyer , accountant, or other supporting professional—include them.

How to write your company overview

The company overview is one of the more straightforward sections when writing a business plan. You already know what to include, so here’s how we recommend you approach the writing process.

1. Cover the basics

Start by listing and grouping your business information into the appropriate sections.

Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.

Focus on brevity.

You can always reference other areas of your plan and house additional documents (like resumes, articles of incorporation, legal documents, full company timeline, etc.) in your appendix .

2. List the high points of your history

Take the time to accurately reflect your company history. Avoid creating a vague story or an overly long narrative documenting every small decision you’ve made.

Like everything else in this section, keep it short and sweet. Highlight key dates, milestones (like a product or service launch), and other crucial events that impacted the trajectory of your business.

Remember, you can always point to other areas of your plan when necessary.

3. Adjust to your target audience

While we recommend keeping this section simple, it may require updates depending on who is reading your plan. That typically means adding more context or reasoning for why your business is set up as it is.

For example: You start as a partnership and include your business structure as a formality. However, you are now planning to apply for a loan . It would be worth revisiting the overview at this stage to add a brief statement about why you chose this structure and how it impacts your business.

Company overview examples

Even if you know what to include, it can still be helpful to review completed business overview examples to confirm you’re on the right track.

Agriculture farm company overview example

Ownership & structure.

Botanical Bounty is an Oregon L.L.C. owned by David and Susan Nealon. The L.L.C. business structure has been chosen as a strategic way to shield the Nealons from personal liability.

Botanical Bounty has been in operation for two years. It started as a hobby where Susan could use her plant biology skills while covering some of the costs. The Nealons were able to achieve this lifestyle due to a windfall that David received as a result of exercising stock options.

After the second year, the Nealons decided that although they had the money to live on for many years, it would be irresponsible to needlessly spend it so they got serious about the business and made a concerted effort to become profitable.

Botanical Bounty has chosen the Willamette River Valley as an ideal place to grow perennials and owns 10 acres of land used for production. During several of the winter months, production is moved into their greenhouse for propagation. Botanical Bounty employs a drip irrigation system for all of the plants.

Botanical Bounty will be led by the husband and wife team of David and Sue Nealon. David brings a wealth of business and project management skills to the company.

While working at Yahoo!, David was responsible for the successful launch and market lead capture of Yahoo!’s driving directions section. David will be responsible for the business operations of the farm.

Sue, with a background in plant biology, will be the driving force of the operation, growing the highest active ingredient content plants in the country. Additionally, because of her wealth of knowledge, she will lead the sales department.

Nursing home company overview example

Ownership & structure.

Bright House is chartered as a nonprofit 501(C)(3) corporation in Middletown, CT, with the goal of providing holistic and respectful assisted living and skilled nursing home care to a small group of elderly residents.

Our primary location is the old Wayfield Bed and Breakfast on Farmer’s Road, which we have spent the last five months converting into a two-building nursing home facility in line with Eden Alternatives “Greenhouse” model for enlightened elder living.

Management Team

Bright House offers a different management structure from that of the typical hospital-model nursing home. Our primary caregivers, the 6 Elder Assistants, work as a self-managed team. They meet with the Medical Director and the nurse on-call every morning to coordinate care for the coming day.

The Medical Director has the ultimate responsibility for the health and well-being of all residents and visitors. However, the nursing and caregiving staff have unique knowledge about the residents’ physical, social, and mental well-being. They are expected to note, discuss, and recommend courses of action for all residents who, in their combined estimation, need help.

Our compensation packages, management structure, and caregiving requirements are designed to continually remind our LPNs and Elder Assistants how very valuable they are.

Dr. Mildred Johnson is our Medical Director

Dr. Johnson has served as the head of Gerontology for six years at The Connecticut Hospital and oversaw the creation last year of their Elder Assistant training program, which provides certification for Certified Nursing Assistants (CNA) to provide in-home hospice and respite care.

Dr. Johnson has 20 years of experience working with elderly patients in this area and has been integral in designing the physical layout, management structure, and priorities of Bright House.

The rest of our already-hired caregiving staff brings a whopping 75 years of professional experience in caring for elderly patients.

Financial Management

Madeleine Morgan has been overseeing the financial management of nonprofit organizations in Connecticut for 27 years.

She became involved in our project when her mother developed a long-term care plan with Dr. Johnson which included home-based hospice care.

“I wish everyone could have the same love and attention Dr. Johnson showed to my mother,” Madeleine said.

Ms. Morgan will be in charge of all financial operations at Bright House, overseeing billing, personnel payment and benefits, and development efforts.

Advertising and Marketing

We are fortunate to have a skilled public relations officer in our group. Janice Ruthers is a retired ad executive living in Middletown with her husband (a professor at the university).

She will be working 20 hours per week in our offices as a volunteer for the first two years of our plan, helping us design advertisements and brochures and plan events like our Open House in December to let the public see the results of our efforts.

Management Team Gaps

We still need to hire one swing-shift LPN and one Elder Assistant. We are currently recruiting through Dr. Johnson’s connections at The Connecticut Hospital and expect to complete our team by mid-December at the latest.

Explore more business plan examples

Want to see more examples like these? Check out our library of over 550+ sample business plans to see how other real-world businesses structured their company overview sections.

You can also download a free business plan template to ensure you cover all the necessary details. It includes step-by-step instructions to make writing quick and easy.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

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The 10 AI Prompts You Need to Write a Business Plan

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10 Creative Company Profile Examples to Inspire You [Templates]

Published: November 28, 2023

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile . In my case, it's a creator profile , but for you, it'd be a company profile.

Not sure what a company profile is or how to create one? Don't worry — I got you covered with a breakdown of everything you need to know about building a company profile.

What a Company Profile is
How to Write a Company Profile

Company Overview Template

Company profile examples.

Company Description Examples

Company Profile Templates

What is a company profile.

A company profile introduces a business's mission, goals, vision, and history. In most cases, a profile includes an 'About Us' section that narrates how the company was founded and its whys, and a section that introduces leadership team members.

A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Why Company Profiles Are Important

As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog.

A simple About page would typically only include a brief overview of who the company is and a point of contact.

Free Company Profile Templates

Outline your company profile in one simple, shareable plan.

Summarize your company
Dive into your history
Introduce your team
Highlight achievements

You're all set!

Click this link to access this resource at any time.

Your company profile would show your company's beginnings and why you continue to serve customers. Essentially, it humanizes your brand. Additionally, a company profile:

1. Differentiates Your Brand

According to my profile, my brand‘s story started with my sister’s Sailor Moon VHS tapes. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects.

My brand's story is unlike any other, and the same goes for yours. No two companies have the same founding story or reason for existing.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off.

2. Can Justify a Higher Price Point.

A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry.

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house.

This creates a sense that you're paying more for higher-quality items. It also explains why I can never afford them.

3. Builds Your Reputation.

My content creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an experienced creator who also happens to be a total nerd.

My audience trusts I‘ll provide quality content rooted in my passion for the medium. It’s a reputation I hold dearly.

Think about what you want your company's reputation to be. Is your company the one that started as a small family-owned shop that grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand?

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

How to Write a Company Profile in 11 Steps

Start with a company profile template.
State the purpose of the company profile.
Decide on your company profile design.
Tell your story & be authentic.
Add your company's mission statement.
Write your company's history.
Describe the products and services you offer.
Name the awards your company has received.
Add your customer's testimonials.
Include a call to action.
Add your company's contact information.

You didn‘t think I’d tell you what a company profile is and not tell you how to write one, did you? Have no fear, here are 11 steps to guide you on how to write your company profile.

1. Start with a company profile template.

2. Wales Bonner

The asterisk implies, "If you have a body, you are an athlete.” As you scroll, you'll see information on its internal diversity and inclusion initiative, global community impact, and sustainable business program, with very little mention of its products.

Nike's company profile portrays a larger, grander vision, compelling an audience to believe in its brand before purchasing a product.

6. Seattle Cider

It’s a great example of how to quickly and succinctly convey your message to site visitors.

Don't forget to share this post!

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Outline your company profile in one simple, shareable PowerPoint or Google Slides plan.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status. A well-written company profile helps your company position itself relative to the market.

What makes you different than the other guy?

This is the question on everyone's mind — potential buyer, job applicant, or investor — when they hear about your business for the first time.

So, what's your answer? What's your elevator pitch of differentiation?

This is why you have a company profile page on your website. It's your chance to tell your story with a little more depth than you would on your homepage. But this is easier said than done. Do you go bold and risk alienating some visitors — or do you do you play it safe and risk coming off as bland and, even worse, forgettable ?

As marketing coaches and web designers, we've seen a fair number of these projects . Below, we've pulled together some examples to inspire your own company profile page, along with a brief description of what makes us like each one.

What is a company profile, and how is it different from an 'about us' page?

Your company profile is a professional introduction and aims to provide people with an overview of your business. It might cover:

Your history
Your mission or core values
The future of your company
An overview of products and services.

In general, your company profile tends to be a bit more formal than an "About Us" page.

Your About Us page might contain some of the same information, but it tends to be less reserved. It will often include employee headshots and bios , and maybe some customer testimonials or other details.

Depending on your needs, you may have one or the other, or you may have both. Or, you may use the terms interchangeably.

In any case, below are 10 examples to help you create your own.

1. ClickUp : Shaking things up

ClickUp is a project management platform with a simple motto: Save one day of work each week. If teams are stuck using cumbersome tools, they spend less time working.

This break-free mentality is all over ClickUp's about page, which is splashed in bright colors, with pictures of the people who make the company run, but it's less headshots and more company get-togethers.

The focus here is on core values that make ClickUp different from everybody else out there.

2. Brooks Running : Changing the world

For those who are serious about it, running isn't an exercise, it's an identity. Brooks Running feels less like a brand and more like an affinity group for those who are in the know. Taglines like "Running is a gift" and "The run is who we are" deeply connect the product to the person and the experience.

Although Brooks mostly sells sneakers, they also offer a running club that furthers the idea of community.

3. Neumann Monson Architects : Your trusted partner

Iowa-based architects Neumann Monson know that trust has to be at the core of every business relationship . If you're an organization contracting NMA to take a project from blueprint to building, you need to know you're dealing with a firm that keeps its promises.

NMA's "Who we are" page includes photos, videos, and well-chosen language to convey to the world the values they hold dear.

In an unhurried two minutes, this video describes the core values of the firm.

4. Starbucks : Serving up human connection

Starbucks has long positioned itself as the third place in people's lives — not home, not work, but a third place that offers pieces of each of the other two: connection, creativity, and comfort.

It's no surprise, then, that its mission plays so prominently on its website, with colorful imagery behind it. You can look elsewhere and find the company's history. Here, the focus is on the visitor who enters a Starbucks and encounters community.

At least, that's the idea.

5. Renaissance : Seeing every student

Ed-tech company Renaissance misses a chance to get more milage out of its great tagline: "See Every Student." I would love to see that messaging moved down to the hero section, swapped out with the "global leader" sub head.

Still, there's a lot to like about this mission-driven business that seeks to improve student outcomes by helping teachers.

Renaissance leans heavily on its history and success to tell a compelling story. "Since 1986..." and "more than 40% of U.S. schools..." remind visitors that this brand is trusted by thousands of districts — a reputation they're built over time.

This makes an interesting contrast to our first example, ClickUp, which lets its young history support its position as a rule-breaker.

6. goodr Sunglasses : Great vibes, great glasses

What's not to like about a fun-loving company with an admirable mission? Here, sunglass maker goodr gives the story behind its flat-rate $25 sunglasses. We get a clear sense of company culture from the images used, the playful names of different models, and this quick snippet that explains the company's history in just a few sentences:

7. Chewy : Making pet parenting easier

Pet-supply brand Chewy has always been praised for its customer service. In Chewy's mind, pets come first.

(I remember once getting a big delivery of cat food that was sent to the former owner of our house. I called Chewy's customer service line to find out about returning it. They asked that I donate it to a shelter or give to a friend with a cat.)

Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy.

8. Align : Helping teams succeed

Align is a team management platform that keeps tasks and priorities on track. In its About Us page, Align makes it clear that the priority is transparency and success. By starting its page with "We believe...", the company puts its principles front and center.

Below, there's a visually-pleasing graphic that represents the size of Align's influence.

9. Zappos : Growing beyond your roots

If you don't shop there regularly, you might think of Zappos as just an online shoe warehouse. But the company has expanded, explaining that it was never about shoes — it was always about delivering WOW for the customers.

Today, the company sells clothing and other items, and its About Us page predicts more expansion in the future, as long as that growth aligns with the company's 10 core values.

10. HubSpot : Helping millions grow better

Business software firm HubSpot offers a counterbalance to the traditional business growth strategy. By saying "We believe businesses can grow with a conscience, and succeed with a soul," co-founders Brian and Darmesh set their business apart.

And, considering that HubSpot's software helps thousands of businesses around the world "grow better", this page sends a clear message that growth does not have to be ruthless.

Tell your story

Your About Us of Company Profile pages aren't going to be the first one your visitors seek out, but they are important differentiators, especially in a crowded marketplace. Many buyers will want to get to know your brand and your people to know who they'll be dealing with.

Plus, 81% of consumers say they need to trust brands to do what's right, and, as we saw in the examples above, core values figure prominently in many Company Profile pages.

So, how do you tell your story? What makes your brand what it is? What separates you from the rest of the marketplace?

If these questions are hard to answer, reach out to the team at IMPACT . From custom web design to a proven marketing framework, we help businesses like yours stand out in your marketplace.

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Company Description Analysis, Essay Example

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Company Description

Expedia, a standalone company, is an online retail, travel market and a leading global player leading in the world. It being the largest online travel intermediary globally, it has been ranked as the fourth largest in the United States under the category of travel agencies. The full range of services for both business and leisure markets include car bookings, airplane, and hotel, numerous supports for travel services like weather forecasts, insurance, and destination guides (Pasiuk 111). The range of services offered by Expedia include booking all types of product combination like hotels, and car hire; individual flights; flight, car and hotel packages; flight and hotel to hundreds of destinations in the world. Travel insurance and information that includes destination guides and online maps (Horner and Swarbrooke 181). The web site of Expedia helps it pursue its three-point strategy that encompasses an increase in distribution and reach through awareness that raises advertising and development of links with partners together with a travel agency network, which is newly acquired, called Classic Custom Vacations (CCV). Secondly, increase in conversion that turns browsers into buyers through making sites easier and satisfactory in use compare d to the traditional methods . In addition, they look into developing deeper relationships with existing customers. Thirdly, increase cross selling by introducing new ancillary products like ground transportation, tickets, and parking (Horner and Swarbrooke 182). As such, Expedia provides tools and information needed for the research, plan, book, and expenditure travel. Back in 1995, the company got its start as part of Microsoft and a year later the travel unit spun off. In 1999 in Washington, Expedia Inc. was formed as a public corporation and the headquarters are in Bellevue (Daniele and Frew 3). Besides operations in localized services in the US, it also operates in Germany, Italy, UK, Netherlands, and France among other offices that approximate to 70 in number. In August 2003, it became a subsidiary of InterActiveCorp (IAC), which was formerly USA Networks, and became wholly owned. IAC and Expedia are two companies with separate entities, but share a common chair, Barry Diller and Dara Khosrowshahi (Expedia’s CEO and former IAC’s CFO).

Porter’s Five Forces

Supplier Power

The pressure on prices is a downward movement that has led to deterioration on quality product and suppliers struggle; in reinvesting their diminishing returns in maintenance and or development of the product. Travel agents and tour operators’ distinction are deteriorating for activities of wholesaling by e-mediaries, allowed by dynamic packaging. As a result, their activities are shifting towards tour operations and functions of wholesaling. For example, packages in revenues Expedia accounted for 28% in 2002.

Availability of substitute products is dependent on the prices the customer is willing to pay for products and services. However, in Expedia, there is no real substitute input as is the case of gasoline (Hill and Jones 43). This means that consumers have become insensitive to price since the demand is inelastic in relation to price and thus, Expedia receives not much for switching from American Airlines to Delta. There is an existence of close substitutes, which has provided customers with an opportunity to switch to substitutes; in response to increase in service price since the demand is elastic with respect to price. E-commerce has a new source for substitute competition, but its providence is devastating for a number of businesses established. For example, the on-line reservation systems for the travel agency have been pushed to the brink of ruin.

Buyer power

The pressure of customers on Expedia’s business includes the low costs associated to switching to another service provider. This has given the buyers power to rule the markets because they have the opportunity to choose the company with low travelling costs. It is noted that individuals have no influence on the prices of Expedia and thus a greater struggle to capture customers is evident (Hill and Jones 43). Therefore, the buyer’s power is low, and this is bad for the company because the buyers, consumers, have no power to negotiate the fixed prices for services and products provided by the online travel agency. It is essential to consider the views and opinions of customers when it comes to prices because they can be able to give the range of the price they are comfortable paying. Thereby, negotiating with the company on how they both can benefit from each other without straining another person.

Threat of Substitutes

New technologies available and changes in structure of the online industry are contributing to competition among substitutes means of operations in the travel agency (Buhalis and Zoge 487). The operations include hiring agents and renting facilities, which has raised vacation packages for travel agencies to be able to cater for the expenses incurred. The travel agency work on behalf of Expedia in meeting the needs of customers by ensuring that all they are comfortable with the services provided.

The market segment of the travel agency is currently at 35% and travelling purposes to deal in business like discussions and or meetings. Technological advancements have contributed to online bookings because they are done through video conferencing or chatting. As a result, the real meaning of threat substitution comes into play for Expedia.

Barriers to Entry

Expedia has been able to survive in the industry because it has entered contracts with large-scale suppliers. For Expedia, this has enabled them gain a competitive advantage because they are aware of the existing market trends and new entrants in the market hence, are able to incorporate new technologies to their business. The operations of the travel agency have moved towards satisfying and attracting more and more customers due to the increase attributed to competitors in the same industry. In addition, the capital needed is too high and is a barrier for many potential businesses (Buhalis and Zoge 484). The intensity in capital has led many people to venture in business opportunities that are not in their line of profession with the hope of raising the required capital to venture into other business opportunities that interest them. It is evident that many businesses lack the necessary capital to build the business because of the high intensity levels ascribed to things like raw materials, service providers, office equipment, web launching, and stationery among others.

For any business to prosper, competitors need to be present to be able to fight and keep each other ‘on toes’. For Expedia, the competitors are Priceline.com (PCLN) and Orbitz worldwide, Inc. (OWW) who serve the same customers and compete in terms of technology, prices, customer service, and flight entertainment among others. These travel agencies are in the same line of business, and they want to be profitable in the activities performed through meeting all the needs of their customers (Hill and Jones 44g). In the case of PCLN, they are in the process of expanding their business to the global dimensions in order to reach people from different races and backgrounds. Furthermore, they give customers individual offers for particular services and products at prices set by consumers, and then later communicated to participating suppliers. Thus, are best known for their demand-collection system known as “Name your Own Price”. As such, they have given focus to hotel reservations because they are competent in meeting all the needs of the customers and have the resources that fully satisfy the customers. Orbitz, on the other hand, is a small company compared to Expedia, but has managed to focus on air travel only. The growth of Orbitz is very strong and is now the largest online travel agency in the USA.

Works Cited

Buhalis, Dimitrios, and Zoge Marianna. “The Strategic Impact of the Internet on the Tourism Industry”. Information and Communication Technologies in Tourism (2007): 481-492.

Daniele, Roberto, and Andrew J. Frew. “From Intermediaries to Market-makers: An Analysis of the Evolution of E-mediaries.” Frew AJ (ed.). Information and Communication T echnologies in Tourism 2004. Proceedings of the International Conference in Cairo,

Egypt. New York/Wien, Springer-Verlag 557.1 (2004): 546. Print.

Hill, Charles, and Jones R. Gareth. Strategic Management – Theory: An Integrated Approach . New York: Cengage Learning, 2010. Print.

Horner, Susan, and Swarbrooke John. International Cases in Tourism Management . New York: Routledge, 2012. Print.

Pasiuk Laurie. Vault Guide to the Top Internet Industry Employers. Salt Lake City: Vault Inc., 2006. Print.

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Writing Company Profile Essays: Format & Samples

March 22, 2023 February 22, 2024
Tools & Techniques
Sample Company Analysis: J & J
Company Profile: Guide
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LG Company Profile
Apple Company Profile
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Here are sample company profile essays for students:

Airbnb Company Profile Essay

Instagram Company Profile Essay

LG Company Profile Essay

Apple Company Profile Essay

Amazon Company Profile Essay

Company Profile Essay Format

Company Name
Logo (optional)
Tagline (if applicable)
Brief overview of the company’s nature of business
Date of establishment
Location(s) of operation
Size of the company (number of employees, offices, etc.)
Mission Statement: Elaboration on the mission statement
Vision Statement
Description of the main products or services offered
Unique selling points or features
Any proprietary technologies or methodologies
Founding date
Key milestones in the company’s history
Significant achievements and turning points
Brief profiles of key leadership members
Overview of the team structure and key personnel
Major clients or customers
Success stories or case studies, if applicable
Testimonials or endorsements from satisfied clients
Discuss the core values that drive the company’s culture.
Explain how these values are reflected in the company’s day-to-day operations.
Notable achievements or milestones
Awards and recognitions received by the company
Revenue and profit trends over recent years
Financial stability and growth
Any relevant financial metrics
Initiatives related to social responsibility
Sustainability practices and environmental efforts
Long-term goals and aspirations
Strategies for future growth and development
Address of the company’s headquarters and other locations
Phone numbers
Email address
Website URL

When writing the company profile essay, maintain a professional tone and focus on the most relevant and compelling information. Tailor the content to the specific needs and interests of your target audience, whether it’s potential clients, investors, employees, or other stakeholders.

How to Write

Understand Your Purpose: Identify the purpose of the company profile essay. Are you creating it for potential investors, clients, partners, or employees? The audience will influence the tone and content.
Research and Gather Information: Collect essential information about the company. This includes details about its history, mission, products or services, achievements, leadership, and future goals.
Define Your Audience: Clearly understand who will be reading the profile. Tailor your language and content to resonate with the specific needs and interests of your audience.
Create an Outline: Develop a structured outline to organize your information logically. Consider a chronological or thematic order to present a cohesive story.
Write the company profile essay: Include sections mentioned above in the format.
Proofread your essay for clarity, coherence, and accuracy. Consider seeking feedback from others for a fresh perspective.

Common Mistakes to Avoid

Mistake: Failing to tailor the content to the specific needs and interests of the intended audience.
Solution: Clearly identify your target audience and customize the language, tone, and content accordingly.
Mistake: Presenting incorrect information or exaggerating achievements.
Solution: Fact-check all information to ensure accuracy and maintain credibility. Be transparent about achievements.
Mistake: Using complex language or jargon that may confuse readers.
Solution: Prioritize clarity and simplicity in communication. Use straightforward language that is easily understood.
Mistake: Neglecting the use of visuals like images, graphs, or charts to enhance the document’s visual appeal.
Solution: Incorporate visually engaging elements to break up text and make the profile more appealing and digestible.
Mistake: Submitting a profile with typos, grammatical errors, or formatting issues.
Solution: Thoroughly proofread the document to eliminate errors. Consider seeking input from others for fresh perspectives.
Mistake: Overloading the profile with excessive information or unnecessary details.
Solution: Keep the content concise and focus on key points. Highlight what is most relevant and impactful for your audience. Typically, a company profile essay is 1 page in length.
Mistake: Using generic statements that could apply to any business.
Solution: Showcase what makes your company unique. Provide specific examples and details that distinguish your business.
Mistake: Failing to tell a compelling story about the company’s journey and values.
Solution: Weave a narrative throughout the profile, highlighting key milestones and values. Connect with the reader emotionally.
Mistake: Neglecting to include the company’s future goals and vision.
Solution: Clearly articulate the company’s aspirations and strategies for future growth. This adds a forward-looking dimension to the profile.
Mistake: Using a small font, dense paragraphs, or overly technical language that hinders readability.
Solution: Prioritize readability with an appropriate font size, well-structured paragraphs, and accessible language.
Mistake: Providing outdated information, especially if there have been recent changes in the company.
Solution: Regularly update the company profile to reflect the latest developments, achievements, and changes.
Mistake: Disregarding feedback from peers or colleagues during the drafting process.
Solution: Seek feedback from others to gain valuable perspectives and identify areas for improvement.

In conclusion, the key to writing a successful company profile essay lies in crafting a compelling narrative that effectively communicates the unique identity, strengths, and values of the company. It involves understanding the target audience, organizing information coherently, and emphasizing key elements such as the company’s mission, products or services, achievements, and future goals. Clear, concise, and engaging language, along with accurate and up-to-date information, contributes to a profile that resonates with readers and leaves a positive and lasting impression.

Company Description Essays

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AT&T Inc.’s Organizational Profile Essay

Introduction, high dividend payouts, mixing of entertainment and communication business, best content via mobility, video, and broadband, reduction of net-debt-to-adjusted-ebitda ratio.

AT&T Inc., is a service provider for the telecommunications, media, and technology industries. It provides wireless communications, data/broadband and internet services, local and long-distance telephone services, telecommunications equipment, managed networking, and wholesale services (Brue, 2021). Furthermore, the Company also creates and distributes film, television, and video game content and releases content in digital and physical formats. Home-based consumers can also access its advertising and entertainment offerings. In addition, it serves both individual customers and commercial enterprises. Additionally, it advertises its products and services under many names, including AT&T, Cricket, SKY, AT&T television (TV), AT&T PREPAID, AT&T Fiber, and Unefon (Sagers, 2019). The Company’s operations are in Asia, North America, Europe, the Middle East and Africa, Latin America, and the Caribbean. Due to the nature and structure of the Company, its major strategic objectives are high dividend payouts, mixing of entertainment and communication business in future providing the best content via mobility, video, and broadband, as well as reducing the net-debt-to-adjusted EBITDA ratio.

One of most important long-term goals AT&T has set to increase the amount of money it pays out in dividends to its stockholders. The Company now has a high dividend yield of 7.4%, which implies that it is anticipated that the Company will transfer 7.4% of its stock value to shareholders every year (Drury, 2022). This statistic is susceptible to significant shifts because it is calculated by dividing the annual dividend by the stock price.

If the dividend remains the same and the stock price remains the same, the yield will increase, and the inverse is also correct. A dividend may be kept even if the stock price drops dramatically if management is concerned about frightening away investors. This was the case with AT&T earlier this year when the stock price was $24, and the dividend distribution was $2.08, for a yield of nearly 9% (Drury, 2022). Any dividend yield above 5% is usually a warning sign for investors, as it is likely unsustainable or indicates investors worry about the underlying firm.

The AT&T Company is known for providing its many consumer segments with various forms of entertainment and communication. It offers a comprehensive, hassle-free, and outstandingly entertaining entertainment experience that can be accessed on virtually any screen anytime (Team, 2019). On the other hand, the provision of telecommunications services constitutes the Company’s communication-related business activities. Its telecommunications services include data transmission across various media, such as wire, radio, optical, and other electromagnetic channels.

Combining businesses in the entertainment and communication industries is another company’s primary purpose. The combination of these two markets helps to ensure that the Company’s customers will always have access to the most up-to-date versions of its entertainment products (Team, 2019). In addition, the blending has made it possible for the corporation to maintain its relevance among its rivals, such as Verizon, Vodafone, and T-Mobile. Furthermore, mixing has assisted the Company in penetrating a diverse range of markets, contributing to a growth in the annual turnover rate.

Since best content delivery is among the major strategic objectives of AT&T, the Company has unlimited data plans, internet, and mobility. AT&T Mobility, a provider of wireless services in the United States, is owned by the firm. There are 101.6 million mobility customers, making it the third-largest wireless carrier in the United States (Johnston, 2022). Furthermore, with download rates of up to 5,000 Mbps, AT&T Fiber is the greatest internet service the Company has to offer (Team, 2019). The newest 4K movie can be downloaded in a matter of seconds, and phone images can be uploaded to the cloud in minutes, all due to the lightning-fast speeds of fiber internet. Due to this, the AT&T internet package is the one most residents chosen. Generally, the unlimited data plans, internet, and mobility ensure that the Company supplies the best content to its customers in broadband.

The ratio of a company’s net debt to its earnings before interest, taxes, depreciation, and amortization (EBITDA) is very important since it measures how well a business can pay off its debt. It is preferable to have a debt-to-EBITDA ratio that is decreasing rather than increasing because this indicates that the Company is either paying down its debt or expanding its earnings (Kliestik et al., 2022). Similarly, if a corporation’s debt-to-EBITDA ratio is growing, it suggests that the Company is accruing more debt than it is earning. Although AT&T’s debt-to-EBITDA ratio is valued as fair, the management has a strategic objective of reducing it to reach an adjusted EBITDA range of 2.5x (Yildiz, 2022). This reduction will show that the Company can pay off its debt without bankruptcy.

In general, the most important strategic goals of AT&T are geared toward enhancing the Company’s overall state of financial health. In addition, they are concentrating on ensuring that the organization has a competitive advantage. The Company is positioned to be innovative due to the significant strategic objectives it has set for itself. As a result, it can integrate its business areas and develop premium products to increase its profitability.

Brue, K. (2021). Organizational change: Where have all the leaders gone when creating anti-harassment cultures? Administrative Issues Journal Education, Practice, and Research , 11 (1). Web.

Drury, K. (2022). Can Investors Trust AT&T’s juicy 7% dividend? The Motley Fool. Web.

Kliestik, T., Novak Sedlackova, A., Bugaj, M., & Novak, A. (2022). Stability of profits and earnings management in the transport sector of Visegrad countries . Oeconomia Copernicana , 13 (2), 475–509. Web.

Sagers, C. (2019). The worst opinion in Living memory: At&t/time warner and America’s Broken Merger Law . SSRN Electronic Journal . Web.

Team, T. (2019). How does AT&T make money? Forbes. Web.

Yildiz, M. (2022). AT&T: Optimum Capital Structure requires significant debt reduction (NYSE:T) . Seeking Alpha. Web.

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Essay on Company

Essay On Company Description 1

Type of paper: Essay

Topic: Company , Law , Criminal Justice , Firm , Business , Management , Corporation , Professionalism

Words: 4250

Published: 03/31/2021

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Executive summary 1

Statement of problem 2 Controlling Authorities 5 Possible Solutions 6 Solution 1 6 Diversity in Expertise 7 Professionalism and Ethics 7 Increased Goodwill 7 Big Costs 7 Option two - hiring an in-house counsel. 8 Minimal costs 8 Accessibility to the documents 8 Shared Ethics and Value 8 Lack of Professionalism in Specific Areas 8 Continual training inadequacy 8 The legal model for XTRA Technologies 9 Conclusion 9

Works Cited 10

Executive summary The majority of business analysts agree on the idea that legal compliance is one of the most important spectrums of the company business activities. Failure to abide by the provisions of the law may not only attract severe financial penalties from the regulatory agencies, but it can paralyze enterprise operations, not to mention that a huge impact on the firm's reputation may be inflicted. Furthermore, the technological revolution has discovered a number of fundamentally new legal concerns, which should be taken into consideration by the contemporary business community like privacy protection, increase standards of confidential information and fair competition practices. This problem is especially relevant in the informational technology industry, which involves the use of outsourced labor in the developing countries (Mejia, Balkin & Cardy, 2008, 43-44). The purpose of this report is multifold. Firstly, it identifies the main legal barriers and problems encountered by a typical company in this field. Secondly, it evaluates two possible scenarios for dealing with this issue in the United States ((a) hiring and in-house or (b) negotiating an agreement with a law firm). Finally, this report evaluates advantages and disadvantages of the both alternatives and concludes with the most effective model of satisfying company legal needs for the corporate needs under current macroeconomic conditions. Company description XTRA Technologies is a middle-size New York-based IT company, specializing in outsourcing software development to the developing countries. Legally, the firm is established as a limited liability company. Realizing the fact that the firm develops aggressively, its future transformation into the public company is highly possible within the following five years. It is important to emphasize that in the event this transformation takes place, the variety of legal problems faced by the enterprise will increase, and it will be important to develop and implement new approaches. Furthermore, the transformation itself is a very complicated procedure, which involves the participation of multiple private and public stakeholders. However, assuming that becoming a public company is not a short-term priority (it will not happen within the next three years), the principles applicable for legal compliance of a medium-sized corporation will be used in this report. Before the paper is advanced further, depicting the company structure is essential. The head office of sales departments, top management, and marketing research unit is located in the USA while research and development centers are in the countries of Eastern Europe. Nowadays, it has 37 permanent staff members. In accordance with the definitions of the World Bank and WTO, such an enterprise fits the criteria of a medium-sized organization (Wise, 2009, 43). The market of outsourcing software development services is booming in the USA. Today, the main customers of the firm are medical research institutions, hospitals, and the United States department of health and human services. At the same time, the companies are actively developing its cyber security and 'Internet of things' research units, intending to enter this market in a year. Current capitalization of the company is $1.2 million, and in the light of the high demand for software development services in the United States the company is expected to increase it by 300% within the next three years. Therefore, the legal matters of the company activity should be especially scrutinized to avoid disputes with the private and the public consumers. The company has the following structure in the USA. As it is evident from this structure, the firm has a common structure. Fundamental strategic management decisions are taken collectively by the Chief Executive Officer, Chief Research & Development officer and Chief Financial Officer. Operational decisions are taken by the heads of the departments without prior approval of the chief executive officer, although she has the right of veto to any corporate decision. Furthermore, under the company Articles of Association, the chief executive officer may give any command to his subordinates. In general, this structure is followed by many United States companies operating in this field because it provides relative flexibility in terms of governing its overseas departments, which is an extreme priority in outsourcing business. Statement of problem The United States of America has one of the most diversified and complex legal systems in the world (Shavell, 2009, 489), although another popular analytical opinion is that this system is one of the most effective simultaneously (LoPucki, Lynn & Wyrauch, 2000, 74). Indeed, in accordance with ease of doing business index, the USA occupies the seventh position worldwide, which is an exceptional achievement in the light of federal structure and large size of this country (the countries outranked by Norway, Republic of Korea, and Denmark, Hong Kong, New Zealand and Singapore; the closest big competitor is Canada, #16th) (Wise, 2009, 51). Therefore, the amount of compliance procedures and the varieties of possible legal actions are among the highest worldwide. Provided that the company diligently observes all corporate legal requirements, no significant problems will hinder its strategic and operational activities (Kiechel, 2010, 32). However, if the company violates federal of the state legislation (especially in terms of taxation and labor), the regulatory authorities may easily suspend the firm's operations, which result in losses, distrust from the partners and suppliers and other negative resultant impacts. To generalize, the following legal problems are the most common: Different corporate conflicts (between the managers; between the managers and employees; between the employees.) Statistically, each third partnership and each second limited liability company experiences some form of disagreements between the stakeholders (Hopt, 2000, 56). In fact, the partners, or the directors are not expected to reach absolute harmony in every business situation. Furthermore, if the investors are involved, they may have different opinions regarding the effectiveness of the marketing strategy with the firm board of directors. Furthermore, the practice demonstrates that when the first period of enthusiasm among the stakeholders wanes, the chances that the relations will deteriorate in time increase. When the problems cannot be resolved in the appropriate manner, company profitability and other important aspects are likely to be affected. Management disputes arise from the company daily operational dealings and strategic governance steps. The most popular areas include engagements, contracts, quality assurance control, human resources management and premises control (Cairncross, 2002, 44-45). Another especially vulnerable area is company takeovers and possible mergers and acquisitions. The statistics demonstrate that in 67% of cases the board of directors experience extreme hardships in discussing and concluding on the possibility of merging with another company (Ostas, 2009,489-490). Some firms hire an independent mediator or advisor to assist in these dealings, but the practice illustrates that in 42% of cases their efforts are fruitless (ibid.). In the event, the money is at stake (as in our case), the possibility of litigation or arbitration becomes high. Personal disputes typically arise from the matters relating to the employees and managers of the company, which may potentially affect corporate strategic and tactical operations (LoPucki, Weyrauch, 2000, 18). The most popular forms of conflicting interests under this scenario involve ownership rights among the founders (especially when inheritance is concerned). Nowadays, the company jointly owned by three founders each holding 33.3% of shares. They formed statutory capital in equal portion. However, the constitutional documents of the enterprise provide that the share of Mr. Zimmerman may increase, in the event he demonstrates the exceptional professional performance of the company chief executive officer. The criteria of 'exceptional performance' is not regulated, giving substantial leeway to further deliberations and discussions after the first accounting period is finalized. Furthermore, it is not clear how the matter will be resolved if Mr. Zimmerman is removed from his position. Moreover, other founders consider that Mr. Zimmerman regularly discusses corporate affairs with his wife, which may potentially result in disclosure of the classified information, and influence on his managerial decisions. Another founder, Mr. Aloyce, who occupies the position of chief research and development officer, is known for his socially unacceptable behavior in the bars. His medical record includes 'propensity to binge drinking and marijuana abuse'. Although nowadays his professional performance is impeachable, in the event the company goes public, it is likely to attract the attention of the media. Possibly, this type of personal demeanor may tarnish the reputation of the enterprise before the suppliers, customers, and other important stakeholders. Firing him on these grounds in future may be problematic. Other company chief executives regular discuss these matters in private with their friends and relatives, and although nowadays they have no influence on the company operations, in future this issue may become an important concern. 3) Management misconduct. This type of corporate conflict occurs when the company executives, managers or advisors engage in some forms of professional or social misbehavior (Mejia, Balkin & Cardy, 2008, 66; Kiechel, 2010, 51). The most popular examples include personal loans to the directors (used for private gain), unauthorized diversionary tactics regarding corporate financial resources and assets, unauthorized transactions with the suppliers and customers, sexual and personal harassment of the employees and contracted parties. Furthermore, some evidence suggests that recently corporate hatred towards religious, sexual and ethnic minorities significantly intensified (Ostas, 2009, 510). The managers become selective in terms of hiring overseas labor, judging not only by professional criteria, but by social traits and personal characteristics as well. Therefore, the conflicts between the managers and the workforce in the company research departments have high degree of possibility, not to mention that in dealings with the USA-based staff the managers may engage in improper methods of corporate governance and establish unacceptable criteria for decision-making. 'Gender cap' in career promotion is one of the most notorious issues on the USA corporate agenda today (Ostas 2009, 511. Both, federal and state legislation contain provisions designed to regulate this aspect, but this legislation is far from mature nowadays. The scholars argue that the regulation of human resources affairs in the corporate context is at the dawn of its evolution nowadays (Mejia, Balkin & Cardy, 2008). Therefore, XTRA Technologies should be prepared to deal with all forms of internal litigation, arbitration, and mediation in future. Furthermore, the practice suggests that, however, perfect a code of conduct or other disciplinary instruments may be drafted, the possibility of conflict in the USA is significantly higher than in other countries. Even Apple Incorporated, Microsoft, Cisco and other leaders of the technological world spend billions of dollars annually to resolve this matters. Therefore, professional legal assistance for prevention and 'extinguishing' these issues should become a priority. Dissatisfied customers. This area is one of the most problematic in the light of the fact that consumer protection laws of the USA are one of the most highly developed. Nowadays, they are promoted and supported by the Federal Trade Commission, by the Better Business Bureau's and other executive and nonexecutive agencies. In legislative parlance, the USA Congress regulates corporate dealings with the customers by Fair Debt Collection Practices Act, the Fair Credit-Reporting Act, Fair Credit Billing Act, and other applicable legislation. They activity of consumer financial protection Bureau and the USA Department of Justice is focused on ensuring that the interests of private and corporate customers are diligently respected by the service providers and manufacturers. Currently, 7% of all service-focused and 9% of product-related transactions in the country lead some form of disputes, which in 2% and 3.5% cases respectively end up in a courtroom (Kiechel, 2010, 82). XTRA Technologies specializes in the both product development (developing software products for the customers) and services (provided technological consulting to the corporate clients and individuals). Therefore, the fact that some of the consumers may find the results unsatisfactory is potentially possible. Controlling Authorities In all its dealings with the third parties and the customers, the company will interact with a significant number of governmentally and stately based authorities. Furthermore, in the light of the fact that the firm operates in informational technology industry the provisions of the Digital Millennium Copyright Act and other applicable treaties all the world intellectual property organization should be carefully scrutinized. The penalties include serious financial fines (up to $300,000 and up to five years of incarceration) (LoPucki & Weyrauch, 2010, 32) The USA legislation criminalizes some forms of production and disseminating technologies designed to give control and access to the copyrighted works. Many software algorithms and technologies are copyrighted by the USA Patent Bureau. Hence, before anything is released for use, the firm should carry out thorough legal analysis in this regard. The practice shows that the firm will interact with the following regulatory agencies of federal level: Consumer Product Safety Commission, Equal Employment Opportunity Commission, Environmental Protection Agency, Federal Communications Commission, Federal Trade Commission, Interstate Commercial Commission, Occupational Safety and Health Administration. However, the roles of federal Securities and Exchange Commission and the Internal Revenue Service should be especially highlighted in the context of this report. The first one is responsible for administering federal laws concerning the buying and selling of securities. It may be especially important if the company decides to go public in future, and if one of the founders decides to transfer its ownership rights to the third parties. The second one is responsible for collecting taxes and administering different executive actions in this regard as prescribed by the provisions of the Internal Revenue Code. Contemporary business scholars suggest that relationships with the Internal Revenue Service should be always friendly, because nowadays this agency has the highest degree of influence over any corporate transaction in the USA. In the event its officers identify any violation of the tax law, they may initiate criminal proceedings against the management of the enterprise, suspend business operations or otherwise paralyze corporate activities (Ostas, 2009, 501). Possible Solutions Considering the importance of the above-mentioned issues, it becomes clear that the company should seek professional legal assistance in three dimensions. Firstly, it needs aid to facilitate in its intercourse with the regulatory authorities to ensure compliance with labor, antitrust, fair competition and ethical standards. Secondly, engagement of professional lawyers is required to help in resolving the disputes between the management and employees, internal managerial disputes, conflicts with the customers and with the government. Finally, professional advice is necessary to assist the accountants of the firm in taxation and other responsibilities before IRS and FSE. Two popular alternatives are available to meet these needs. A) The company may create an in-house legal departments and B) the firm may contract a corporate business oriented law firm. In other to understand which solution is better, the management should consider two criteria - professional efficiency and effectiveness and the costs. Solution 1 The first scenario revolves around hiring a law firm. The main advantage of this option is that the law firm has abundant resources in all necessary areas of business. For instance, managing partner of Baker and McKenzie, one of the leading international law firms specializing in corporate dealings, argued that nowadays the typical company providing legal support of an enterprise has the following practice areas with relevant specialists (Hopt, 2000, 143). Banking & finance - specialists from this segment may help the company to resolve its conflict in situations with banks and other financial institutions. Furthermore, they can provide valuable guidance in terms of financial planning, capitalization, loans and other important issues. Competition law department of a law firm may be essential to assist in anti-trust legislation and fair competition strategy formulation. Furthermore, a law firm is usually competent and in mergers and acquisition. This aspect will be important in the company expense further. Other essential practices of the typical corporate law firm are: Employment And Migration (which may be useful if the company decides to relocate its overseas workforce to the USA; this practice is common for the most gifted and talented software engineers from the developing countries), Intellectual Property Protection (the company will definitely patent its effective software solutions so that they may not be imitated by the competitors), real estate and construction (the company may decide to expand its physical premises), securities capital markets. However, most importantly a law firm has huge resources in terms of Tax and Customs. The expertise of the company accountants and in-house tax advisors is not always sufficient to handle complex tax problems as the absence of double taxation agreement with the countries, where R&D centers are located. Diversity in Expertise The main advantage of a law firm is clear - it has different specialists with the different expertise to meet any legal needs of any enterprise. If XTRA Technologies suddenly decides to pursue other areas of IT business (developing its own product or providing IT training), it will not need to realign its own resources and hire a new workforce (Ostas, 2009, 34). Sometimes, the law firm may provide valuable assistance advising the company about the right time for expansion and growth. Professionalism and Ethics The second important advantage of a law firm is that it has proven professionalism in ethical and practical dimensions. In other words, attorneys and legal counsels of a law firm have years of continual experience in interacting with the state authorities and with a court. In-house counsels may be exceptional legal professionals, but they may lack practical experience in some aspects whereas the principle of rotation between the different departments of a law firm is useful for the lawyers to have grasp in all spheres of law. Moreover, workforce of a law firm is especially concerned about ethics, and its relationship with the customer is bound by the client-attorney privilege (Shavell,1982, 55). In contrast, if a company hires an in-house counsel, it is a typical employee-employer relationship. The standards of confidentiality and privacy protection in the first case a higher. Increased Goodwill Thirdly, when a law firm is hired it increases company goodwill and makes it more respectable before the customers, competitors and employers. To be more specific, simply putting a logo "protected by DLA Piper/CMS Cameron McKenna/ Baker & McKenzie" will be a sufficient warning for those, who are willing to use the law in an abusive way. Many lawyers and company with a questionable ethical reputation seek all opportunities to start litigation and to claim damages for existent and nonexistent violations (the practice known as "legal hunting"). Corporate in-house lawyers are not always professional in a courtroom to deal with such vultures. A law firm can easily repel any such unmotivated assault. Moreover, the contract with a law firm will exercise positive effect in terms of disciplining the employees, who will realize, that taking action against the company is reasonable only under exceptional circumstances. At the same time, this scenario is fraught with several important disadvantages. Big Costs Firstly, hiring a law firm is extremely costly. Although the annual/monthly fees are dependent on the amount of work done, expertise of the specialists involved, type of work, reputation and a rank of the law firm and many other issues, typically hiring a company mentioned in 100 Best Law Firms will cost no less than $500,000 per year (Half, 2015, Web.). In the light of the current needs of the firm, and especially because of the transnational character of its transactions, annual costs of services are likely to account for $1 million. In contrast, an average in-house lawyer with the 5+ years of experience salary is $ 98, 000 per year. Secondly, a law firm may not be sufficiently informed about daily operational decisions of the company. In-house counsel had the opportunity to oversee company operations continually, accessing the contracts, communicating with different departments and partners. In any scenario, his better informed about financial and other environments of them company. Therefore, taking a particular legal action by the in-house counsel requires fewer time resources. This aspect has special importance if litigation is involved. In particular, the scholars argue that evidence collection contributes to 80% of a winning courtroom strategy. Option two - hiring an in-house counsel. Minimal costs Firstly, several market studies demonstrate that the salaries of the house counsels are significantly lower than the costs of maintaining a law firm (Half, 2015, Web.). Even if the enterprise decides to establish a legal department with 3-4 professionals each specializing in a specific area of law, the costs will be lower. The following table illustrates hypothetical annual legal expenditures of a legal unit. Furthermore, the company may allocate 'freed' financial resources for motivating its legal staff. In the event the company experiences financial hardships, the lawyers may work for reduced salaries because of their loyalty. Accessibility to the documents The second important advantage is familiarity with the company daily operations and strategic vision. In contrast to the advisors of law firm, corporate counsels may attend all corporate meetings; they can easily speak with CEO and chiefs of the departments, not to mention that they have an opportunity to monitor all internal documents (Ostas, 2009, 503). Shared Ethics and Value Finally, in-house legal professionals share corporate culture and ethics. They are personally acquainted with the workforce, which is essential for mediating internal corporate conflicts, and they are aware about the general direction of the company strategic development. At the same time, several disadvantages shall be taken into consideration as well. Lack of Professionalism in Specific Areas As it has been mentioned in the previous sections of this report, in-house counsels are not professional in all areas of legal practice. In the most complex cases they will need to seek external advisory. Otherwise the outcome of legal action may be jeopardized. Continual training inadequacy Secondly, the in-house legal department is not armed with the most advanced legal research tools. A law firm always monitors all current legal trends (sometimes, the largest legal companies set them) and developments (Shavell, 1982, 55), whereas an in-house counsels usually track only the most important ones. The legal model for XTRA Technologies Based on the findings mentioned above, it may be concluded that hiring a law firm is unavoidably expensive for the firm at this stage. At the same time, the legal risks, associated with its business operations are enormous. Therefore, a mixed solution is the most suitable in this regard. This pattern is followed by many successful IT enterprises including CISCO, Avast antivirus laboratory and Samsung Electronics. In order to achieve excellence in its legal operations, the duties should be distributed between the hired law firm and the in-house legal department Conclusion Works Cited Cairncross, Frances. The Company Of The Future: How The Communications Revolution Is Changing The Management. Boston, MA: Harvard Business School, 2002. Print. Half, Robert. 2015 Salary Guide For the Legal Field. Retrieved from http://s3.amazonaws.com/DBM/M3/2011/Downloads/Salary_Guide_Robert_Half_Legal_2015.pdf Hopt, Klaus (2000). Modern Company Law Problems: A European Perspective Keynote Speech. Retrieved from http://www.oecd.org/daf/ca/corporategovernanceprinciples/1857275.pdf Kiechel, Walter. The Lords of Strategy: The Secret Intellectual History Of The New Corporate World. Boston, Mass: Harvard Business Press, 2010. Print. Kiechel, Walter. The lords of strategy: the secret intellectual history of the new corporate world. Boston, Mass: Harvard Business Press, 2010. Print. LoPucki, Lynn M., and Walter O. Weyrauch. A Theory of Legal Strategy. Durham, NC: Duke U School of Law, 2000. Print. Mejia, Luis R., David B. Balkin, and Robert L. Cardy. Management: people, performance, change. Boston: McGraw-Hill Irwin, 2008. Print Mis, Benjamin. Quantitative Research: An Introduction. Kentucky: SPSS, and IBM, 2011. Print. Ostas, Daniel T. "Legal Loopholes and Underenforced Laws: Examining the Ethical Dimensions of Corporate Legal Strategy." American Business Law Journal 46.4 (2009): 487-529. Print. Shavell, Steven. "Suit, Settlement, and Trial: A Theoretical Analysis under Alternative Methods for the Allocation of Legal Costs." The Journal of Legal Studies 11.1 (1982): 55. Print Wise, Aaron. (2009). Doing Business In The Usa A “Bullet Point” Guide For Foreign Business People. Retrieved from http://www.gdblaw.com/images/doc/businessusa_eng.pdf .

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Business description

2 . BUSINESS DESCRIPTION

2.1 company name.

Spot On Laundromat

2.2 COMPANY DESCRIPTION

Spot On Laundromat is a newly founded business offering a full-range service of washing, drying and optional ironing. Spot On is a non-coin operating laundry mat, focused primarily on tertiary students living in student residences, communes and flats in and around Vanderbijl Park but the service is not strictly restricted to the students; members of the community are also welcomed to make of our service.

2.3 COMPANY HISTORY

Reflecting back on our years of being students, we were always pressed for time and having to wash our laundry made matters worse as the lines at the laundry mat was long and the time it took to get our laundry done. This is when an idea to establish a laundry mat was expressed as we realised that that today’s students are still going through what we went through. We have identified a gap in the market and research results revealed that there’s no laundry mat in close proximity to them (student) and there’s a high demand for our service. Spot On Laundromat was open for trading in 2010, two years after graduation, and it’s financed by its founders and equipment supplier, Laundry Limited. We wish our company to evolve by branching out (franchising) and offering additional service-alternations, repairs and cloth maintenance.

2.4 VISION STATEMENT

Spot On Laundry Mat envisions to be recognised as the first choice in all dry cleaning and laundry-related needs in the community.

2.5 MISSION STATEMENT

Spot On Laundry Matt aspires to be the leading choice in laundry mats within the Vanderbijl Park community to distinctively cater to students and also the community. We aim to offer our services in a distinguishing manner to preserve the textures and fibres of our highly valued customers’ garments at a competitive price; hence we use the latest energy-efficient technology to continually improve our services. We believe that our achievements are built upon ethical models and on a relationship of goodwill between the business and our employees our consumers and our environment and to the community in which we operate.

2.6 VALUES AND BELIEFS

Our customers will always be our main concern, as they are the only motive for our existence.
We will stay a customer oriented and market oriented organisation, continually offering value added services maintained by the latest technological developments.
All our staffs is prized team players and team leaders, they are our most valuable resource.
Our organisation shall keep on having a corporate culture that is known for ethics, team work, comradeship and an organisation that is free of internal organisational politics.

2.7 PRODUCTS AND SERVICE

Our offering.

Spot On Laundromat offers a service to wash, dry and optionally iron laundry of students. These services are provided by our highly trained personnel who know how to tag, pre-treat, wash, dry and iron the laundry in a safe way as to not damage them in any way. High quality, environmentally sound and technologically advanced machinery, and the best “go green” non-toxic detergents are for our customers’ laundry. Specialised machinery is also used to iron the laundry perfectly but not only to take out the wrinkles but also to preserve the texture and colours of the laundry. This service is rendered on a day-to-day basis from 07:30 until 20:00.

UNIQUENESS OF SERVICE

The uniqueness of our service lies within the time-saving we offer our distinctive customers. Unlike other laundry mats we have an element of dry cleaners, which is taking the laundry from the customers, wash, dry and optionally iron the laundry on their behalf. Ordinary laundry mats the customer does the laundry themselves but with Spot-On Laundromat we handle the laundry for you. Therefore no more lines and waiting for the laundry, our specialized machinery make our service efficient and effective.

MARKETPLACE POSITIONING OF SPOT ON LAUNDROMAT

We aim to position ourselves by making use of the cost-leadership strategy to position ourselves. Students are a cost-sensitive market, so we will offer our service at a relatively low price than our competitors. Standard laundry mats’ prices are directed to everyone who uses their service but we intend to attract students to our service by lower prices as we too understand to their level of affordability towards laundry services.

2.8 CURRENT STATUS

The key milestones that have already been met:

Conducted a feasibility analysis and analysed the results
Selected and registered our company name
Drafted and signed a partnership agreement
Compiled a business plan
Received a trade certificate
Selected the location of the business

Pending milestones:

Purchasing of machinery and direct materials
Employment of personnel
Promoting and advertising business

2.9 LEGAL STAUS AND OWNERSHIP

Spot On Laundry Mat is legally owned by 5 partners, namely:

Mr. Stefan Blom who’s the marketing manager, responsible for creating awareness about the company’s activities and services to students and the general public.
Ms. Sive Hewu who’s the PRO of the company. She’s the representative of the company who attends to public-raised issues and deals with them but once the management of the business have discussed the issues and chose a mutual benefiting solution for all stakeholders involved. .
Mr. Jaco Kriel, who’s the management manager. He foresees the administrative and the running of the business, so that it’s in limit with what is stated in the business plan.
Ms. Matshidiso Mokoena, who’s the accountant. She records all the financial transaction of the business to ensure that company is financial stable.
Ms. Dineo Raphuthing, who’s the HR manager. Her work entails that she motivates our employees, look after the welfare and foresees the selection, recruiting and dismal procedures.

TYPE OF ENTITY: GENERAL PROPRIETORSHIP

Reasons for the type of entity

Start-up costs are relatively low
The partners are liable for any loss
Entity is not subjected to tax
Partners are equal in control of management decisions

2.10 KEY PARTNERSHIP

Spot On Laundry Mat has a key partnership with Laundry, who’s our equipment supplier.

3 INDUSTRY ANALYSIS OF LAUNDRY SERVIVES

3.1industry size, growth rate and sale projections, industry size.

The industry is relatively small but growing. The laundry and dry cleaning service industry has been one of the insignificant amongst others but recently, worldwide, people have started to give it recognition, realizing the potential of the industry to grow-actually it is growing. The graph below shows the share of the dry cleaning and laundry service as compared to others. According to BizStats (2010) the industry size of the dry cleaning and laundry service industry in South Africa:

Although the industry size is determined by the combination of both laundry and dry cleaning services, the graph shows that the services occupies a significant share within the service industry and an educated guess can made on the industry size of laundry services relative to the dry cleaning’s. Though from 2006 until now, the industry has grown but in a medium pace and contributing a substantial amount to the country’s economy.

GROWTH RATE

The laundry care market has evolved over time. These changes have led to intensified competition among rival producers and gradual expansion in consumer choice. The market currently faces strategic challenges in consumer needs and preferences as well as any future rise in outsourcing and use of multi-purpose Laundromats and from emerging washing technologies.

We can see a clear positive growth within the dry cleaning and laundry service industry from 2007 up until 2009. This growth can be seen by industry sales of R20m in 2007 and a growth of R3m to R23m in 2009. This indicates a 7% growth figure over a period of 3 years, although this growth includes dry cleaning as well, an educated guess can be made, and one can conclude that the growth rate for the laundry service industry is also high as these two services are interrelated on some factors.

SALES PROJECTIONS

In the table below a sales projection is shown for the dry cleaning and laundry services industry:

A steady growth for the dry cleaning and laundry business can be projected and seems to be a positive one, with rapid yet steady growth in the future.

3.2 INDUSTRY STRUCTURE

The industry structure is determined by probing into the attractiveness of the industry using Porter’s Competition model (1996):

THREATS OF SUBSTITUTES

There is not much promise in developing a substitute for our service. Laundry service and dry cleaners have in existence for more than 50 years and things have not changed for far, they basically are here to stay, though there are few things that can as substation threats. For instance, the technological advancements of machinery which is forever improving giving new entrants in the industry competitive advantage, threatening existing businesses who are currently using obsolete technology.

THREATS OF NEW ENTRANTS

The industry is not saturated and competition is not fierce making the level of entry into the market is high, potential competitors can easily enter the industry and make use of the methods of operation that already exist or even define better methods. The only barrier of entry to the industry is: obtaining capital to establish your own laundry service business. The machinery in this industry is expensive especially if one is considering the usage of environment friendly technology and detergents/fluids.

BARGAINING POWER OF BUYERS

The bargaining power of buyers is low as there are not many laundry mats to compete with, therefore buyers’ power to bargain are low. They would accept the prices that are offered, the service packages and specials. The industry is attractive.

BARGAINING POWER OF SUPPLIERS

The dry cleaning and laundry service industry is small but with many suppliers of the non-toxic detergent and washing fluids, and machinery to start-up a business. The suppliers are the concentrated side of the industry. The bargaining power of the suppliers is low, so business can negotiate prices with their suppliers or find another one who’ll offer the same products at a relatively lower price.

RIVALRY AMONG EXISTING FIRMS

The competition amongst is subtle as there are not many participants in the industry. Another aspect that contributes to competition being subtle is: the businesses are located far from each other and there are no or very little marketing activities in this industry that will lead to actual competition amongst business, hence the industry is attractive.

SUMMARY OF COMPETITIVE FORCE IN THE LAUNDRY SERVICE INDUSTRY

TYPE OF INDUSTRY

Through the forces of Porter’s competitive model it’s evident that the laundry mat and dry cleaning service is attractive, leading to the type of industry this is. The industry has the combination of a maturing and fragmented industry. The various businesses in the industry are of equal size and power, yet the service demand is slow or no increases it just has a plentiful repeat customers and limited service/product innovation.

3.3 NATURE OF PARTICIPANTS

The nature of participant in this industry is ‘motionless’ as there is no or very little room for improvement. Things are still the same way they were years back with the exception of technology, though having a closer look at the participants in the industry they seem to satisfied with the way things are in the industry, they are not looking for opportunities and ceasing them, they are conservative. They can make use of backward integration strategy but they are still where their business was after five of operation.

3.4 KEY SUCCESS FACTORS

BUSINESS MANAGEMENT FACTORS

Investment in the latest technological advancements
Commit to protect the environment and show the community that the business is dedicated to conserving the environment
Creating a goodwill between consumer and the firm
Strategically and entrepreneurship skilled
Understanding of the process and procedure behind the treating of garments and laundry

HUMAN RELATION FACTORS

Customer service and customer satisfaction orientated
Passion and patience for what you doing
Socially and not economically orientated
Good relation with employees
Location: located near target market
Convenience
Environmental area of business: culture and ethics

3.5 INDUSTRY TRENDS

ENVIRONMENTAL TRENDS

1. Laundry service businesses make use of technology more and more every day. Things such as computer tracking is used to identify, observe and manage theft and cash shrinkage as well as the performance of machines and the use thereof.

2. Others are also focused on technologies that provide them with logistics and effectiveness problems.

3. Internet laundry services is highlighted by Hoovers (2009) as the latest and a very nice technological trend, that make things more convenient for customers and also giving allowance for online payments.

Environmentally sensitive techniques (Social responsibility factor)

1. The usage of more environmentally sensitive machinery for effectiveness, efficiency and energy conservation reasons

2. The usage of petroleum-based solvents, carbon dioxide liquids and also water based cleaning agents, are the new environmentally friendly liquids used for washing clothing and are also on the rise. The development of silicone liquid is also changing the face of laundry services even that of dry cleaning industries as they are moving toward a more ‘green’ industry.

1. The more people are making use of the laundry despite the recession, bringing more money into the industry

2. New investors who are interested in the industry are investing in laundry and dry cleaning services saving the industry for recession hence the two points make the industry recession proof.

BUSINESS TRENDS

Profit margins

The profit margin of the individual business in the industry fluctuates but the overall financial performance of the industry still lies in the same range as the previous financial period.

The input costs are all the costs of the direct and indirect products and services that are used in the laundry process. The costs in the industry have dropping because of the saturated suppliers, who gave the laundry and dry cleaning services owners the power to bargain.

3.6 LONG TERM PROSPECTS

There long term prospect in this industry is of technology. Individuals in this industry can engage in backward integration strategy of their machinery suppliers as the only prospect that exists is of technological advancements. The industry lacks room for innovation.

4.MARKET ANALYSIS

4.1 market segmentation.

CHOOSING A MARKET

After eliminating inappropriate markets, the student market have been identified as an appropriate market to serve.

APPLYING SEGMENTATION VARIABLES

Characteristics researched before segmenting using a user-based approach as highlighted by Wood (2004: 100) are as follow:

Demographic characteristics

Students living in university residences -age averages are 16- 28 years old.

The minority MBA and PhD students live in hostels. The majority of them live in community households, and their age average varies from 32years and older.

-Gender: Both males and females (both in the community and students living in hostels)

Geographic characteristics

The immediate geographic target is Vanderbijl Park with a population of 80,201 with a 233km² geographic area. We aim to render our services to students who live in university residences, student communes and flats around the Vanderbijl Park area.

Students, whether they live in university residences or in private household within the community – the income range on average varies between R300.00 and R1 000.00 per month in allowances.

Lifestyle/personality characteristics

-Interests:

Our service will appeal mostly to time-pressured, academically focussed and socialising-type students.

SELECTION OF SEGMENTS

After the application of segment variables such as customer related variables which include demographic, socio-economic, geographical, and lifestyle factors, the customers within the market could be grouped into segments.

Segment A: Students living in hostels

Segment B: Students not living University residences and for that reason forms part of the community

4.2 SELECTION OF TARGET MARKET

RANKING SEGMENTS FOR MARKETING ACTIVITY

Ranking segments helps to identify opportunities and threats and set marketing priorities. The segment ranking for both segments A and B follows:

Weighted scores range from 1 (very unattractive) to 10 (very attractive

Source: Wood (2004: 106)

The segment which will be chosen to target is Segment A, as this segment has more favourable purchasing power in regard to Segment B, which makes use of laundry services very little, as they do their own washing with a personal household washing machine.

TARGET MARKET COVERAGE

A concentrated marketing strategy have been chosen so more interest can be provoked. The use concentrated marketing entails targeting one segment with one marketing mix. Because Spot On serves students, this strategy will help the business compete more effectively by tailoring to the needs of our consumers. The use of concentrated marketing can be a profitable coverage approach for Spot-on. These marketing activities entail the use of advertisements in local newspapers, handing out of flyers at University gates and student residences (Wood, 2004: 108).

4.3 BUYER BEHAVIOR

The buyers of the service are individuals from different cultural backgrounds, but tend to create their own culture when interaction takes place with one another. They create ‘the way of students’ lifestyle where socials, education and interacting with one another become an important part of their student lives. Thus, things such as doing their own laundry becomes a mundane and dull task in their minds, where they don’t have time to deal with it.

The following were discovered when researching the buyer behaviour of the targeted segment:

Ø Students need to have their laundry cleaned, but are unwilling to do it themselves as factors can play a role such as time pressures or convenience.

Ø Students prefer to be productive and want to focus more on academics.

To identify the buyer behaviour of our target market we serve. The first step was to identify the needs of our target market. We also took a look at how their needs are fulfilled by making purchases with regard to the buying process which they follow that shows their reaction to the marketing mix of a company, the purchase decision they have as well as their psychological outputs.

Our findings are that the buying behaviour of our target market can be classified as habitual buying behaviour. Habitual buying behaviour takes place when a consumer buys a product out of habit (Learn Marketing.net, n.d.). Seeing that laundry service would be made use of regularly, the consumer is so use to buying the service, daily, weekly or even monthly – which indicates a repetitive buy that highlights a buying behaviour which is habitual.

4.4 COMPETITOR ANALYSIS

DIRECT COMPETITORS

-CleanCorp Laundromat can be classified as a direct competitor of Spot On as they also offer a laundry service which is also non-coin operated and provide the same services to customers. This business is also located in the Vanderbijl Park area, and threatens the operations of Spot On.

INDIRECT COMPETITORS

-ExecuDry offers a dry cleaning service, which are a bit more expensive than just the ordinary laundry service which Spot On Laundromat offers. Their service can be considered a substitute for the service which Spot-on offers, although dry cleaning is more generally used for delicate garments.

-Laundro-King offers a coin-operated system where consumers do their own washing.

FUTURE COMPETITORS

-Coin operated businesses that can emerge into a company that provides both coin and non-coin services.

COMPETITIVE ANALYSIS GRID FOR SPOT ON LAUNDROMAT

Source: Barringer and Ireland (2010: 189).

The competitive Analysis Grid above gives a clear indication of Spot-on’s competitors in regard to the advantages they have over Spot-On as well as the advantages Spot-on has over them. It also indicates when both Spot-on and its competitors are equal. This grid helps Spot-on to show how it stacks up against its competitors, and shows where competitors may have a competitive advantage.

COMPETITIVE PROFILE MATRIX

Source: David (2009: 127).

According to David (2009:127), the rating values are as follow:

Major weakness
Minor weakness
Minor strength
Major strength

As we can see with the Competitive Profile Matrix, ExecuDry is the weakest competitor for Spot On. And the strongest competitor is Laundro King.

STRENTHS OF COMPETITORS

-Laundro-King, ExecuDry, and Clean Corp has an already loyal customer base

-Competitors has experience, and knows the ins and outs of the industry

WEAKNESSES OF COMPETITORS

-Obsolete technology

-Weak locations

-Economically driven

-Time consuming waiting periods for consumers

STRENGTHS OF SPOT ON

-Technologically advanced

-Perfect location (next to student residences)

-Qualified personnel to manage the business

-Customer oriented, socially driven

-Competitive pricing

WEAKNESSES OF SPOT ON

-Inexperience in the industry, but well informed of the current trends and issues

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I Was an Attorney at the D.A.’s Office. This Is What the Trump Case Is Really About.

In a black-and-white image, a scene of people gathered outside a courthouse in Manhattan.

By Rebecca Roiphe

Ms. Roiphe is a former assistant district attorney in the Manhattan District Attorney’s Office.

Now that the lawyers are laying out their respective theories of the case in the criminal prosecution of Donald Trump in New York, it would be understandable if people’s heads are spinning. The defense lawyers claimed this is a case about hush money as a legitimate tool in democratic elections, while the prosecutors insisted it is about “a criminal scheme to corrupt the 2016 presidential election.”

Yet this case is not really about election interference, nor is it a politically motivated attempt to criminalize a benign personal deal. Boring as it may sound, it is a case about business integrity.

It’s not surprising that the lawyers on both sides are trying to make this about something sexier. This is a narrative device used to make the jurors and the public side with them, but it has also created confusion. On the one hand, some legal experts claim that the conduct charged in New York was the original election interference. On the other hand, some critics think the criminal case is a witch hunt, and others claim it is trivial at best and at worst the product of selective prosecution.

As someone who worked in the Manhattan district attorney’s office and enforced the laws that Mr. Trump is accused of violating, I stand firmly in neither camp. It is an important and straightforward case, albeit workmanlike and unglamorous. In time, after the smoke created by lawyers has cleared, it will be easy to see why the prosecution is both solid and legitimate.

It would hardly make for a dramatic opening statement or cable news sound bite, but the case is about preventing wealthy people from using their businesses to commit crimes and hide from accountability. Manhattan prosecutors have long considered it their province to ensure the integrity of the financial markets. As Robert Morgenthau, a former Manhattan district attorney, liked to say , “You cannot prosecute crime in the streets without prosecuting crime in the suites.”

Lawmakers in New York, the financial capital of the world, consider access to markets and industry in New York a privilege for businesspeople. It is a felony to abuse that privilege by doctoring records to commit or conceal crimes, even if the businessman never accomplishes the goal and even if the false records never see the light of day. The idea is that an organization’s records should reflect an honest accounting. It is not a crime to make a mistake, but lying is a different story. It is easy to evade accountability by turning a business into a cover, providing a false trail for whichever regulator might care to look. The law ( falsification of business records ) deprives wealthy, powerful businessmen of the ability to do so with impunity, at least when they’re conducting business in the city.

Prosecutors and New York courts have interpreted this law generously, with its general purpose in mind. The element of intent to defraud carries a broad meaning, which is not limited to the intent of cheating someone out of money or property. Further, intent is often proved with circumstantial evidence, as is common in white-collar cases. After presenting evidence, prosecutors ask jurors to use their common sense to infer what the possible intent may be, and New York jurors frequently conclude that a defendant must have gone to the trouble of creating this false paper trail for a reason.

Mr. Trump is accused of creating 11 false invoices, 12 false ledger entries and 11 false checks and check stubs, with the intent to violate federal election laws, state election laws or state tax laws. The number of lies it took to create this false record itself helps prove intent. His defense attorneys will claim that he was merely trying to bury a false story to protect his family from embarrassment. The timing of the payments — immediately after the potentially damaging “Access Hollywood” tape was released and right before the election — makes that claim implausible.

As many have pointed out, Michael Cohen, Mr. Trump’s former lawyer and fixer, is a witness with a remarkable amount of baggage. But as with most business records cases, his testimony will largely add color to the tweets, handwritten notes, bank documents and shell corporations. Documents don’t lie.

More important, jurors are particularly good at applying common sense. Mr. Trump didn’t go to all this trouble just to protect his family members, who might have known about accusations of his involvement with the porn star Stormy Daniels or similar ones. We may never learn which crime the jurors believe Trump was seeking to commit or cover up, but they can still conclude beyond a reasonable doubt that this was his intent.

It is not unusual for lawyers to give narrative arcs to their legal theories, reasons to care about the evidence and animating thoughts that may make jurors more inclined to convict or acquit.

When the jurors deliberate, they will weigh the warring narratives in light of the evidence, and the judge will instruct them in the law. Then the narrative frames should recede into the background. The key is to offer one that is both captivating and closely tied to the facts so that when the jurors put the pieces of evidence together, it is the story they believe.

If one side promises too much, it risks losing the jurors. In their opening remarks, Mr. Trump’s lawyers insisted that he was innocent, that all the witnesses were liars. Such a sweeping theory is a dangerous strategy because if the jurors believe part of the prosecution’s case, just one or two of the witnesses, then the jurors may lose faith in the defense altogether.

For the prosecution, the elements of the crime in this case do not require a finding that Mr. Trump interfered with the 2016 election. Nor does it matter whether he had sex with Ms. Daniels. Instead, the real elements concern the way Mr. Trump used his business for a cover-up. By emphasizing the crime he was intending to conceal rather than the false business records, the prosecution also risks confusing the jury into thinking about whether the lies affected the election. It might lead them to wonder why Mr. Trump wasn’t charged with this alleged election crime by the federal government — a talking point that he has promoted publicly.

Even if the case seems simpler in this light, we are still left with the question: Is it really worth charging a former president for this? While the New York business records law is important, it is no doubt true that the conduct pales in comparison with the effort to overthrow the 2020 election, at issue in the special counsel Jack Smith’s Jan. 6 prosecution of Mr. Trump.

Taking this case on its own terms as a business records case offers a different and arguably more convincing way to defend its legitimacy. It is a simple case that is similar to hundreds of other cases brought in New York. The simplicity and run-of-the-mill nature of the prosecution make it easier to defend against claims of politicization in the following sense: Mr. Trump was a businessman for many years in New York long before he was president. If others would be prosecuted for this conduct and no man is above the law, then he should be, too.

So by all means, listen to the stories that the lawyers tell, soak up the drama of hush-money payments and the alternate universe in which Hillary Clinton won the election. But just as the jurors should ultimately consider the facts and the law, it would be wise for everyone else to focus on what the case is really about.

Rebecca Roiphe, a former assistant district attorney in the Manhattan District Attorney’s Office, is a law professor at New York Law School.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here’s our email: [email protected] .

Follow the New York Times Opinion section on Facebook , Instagram , TikTok , WhatsApp , X and Threads .

Ascension Health, largest Catholic hospital chain in the U.S., hit by cyberattack, disrupting patient care

A sign for Ascension Via Christi hospital emergency services

Ascension Health, the nation's largest chain of Catholic hospitals, said Thursday it was responding to a cyberattack that was disrupting its operations.

In a p r ess r elease on its website , Ascension said the attack had caused "disruption to clinical operations" as access to some systems had been interrupted.

"Our care teams are trained for these kinds of disruptions and have initiated procedures to ensure patient care delivery continues to be safe and as minimally impacted as possible," it said.

An Ascension spokesperson did not immediately respond to a request for comment.

The company said it had engaged cybersecurity consulting firm Mandiant to assist in the investigation and remediation process, and had notified law enforcement authorities.

A spokesperson for the FBI did not immediately respond to a request for comment.

The attack follows one that has caused a weekslong disruption to health insurance giant UnitedHealthcare and its affiliates . While UnitedHealth has restored most operations affected by the event, some still remain offline, according to its website. UnitedHealth Group CEO Andrew Witty testified last month that the company had inadequate cybersecurity protocols in place, and that it had paid $22 million in bitcoin to lift the siege of its operations.

According to Becker's Hospital Review, Ascension is the fourth-largest hospital network in the country, with 140 locations in 19 states and Washington, D.C., including major presences in St. Louis and the Chicagoland area.

Rob Wile is a breaking business news reporter for NBC News Digital.

Everyone hates Workday

It creates mountains of busywork for everyone. So why does half of the Fortune 500 use it?

If you've hunted for a job in the past decade or so, you've likely encountered the following obstacle course. Applying to a desired role online, you're greeted with a login prompt. The employer is asking you to create a profile to apply? Annoying, but you go ahead.

You're given a long form to fill out with the information that's already on your résumé. In a world where we can all attach PDFs, this seems unnecessary, but — ah, phew — the form promises to autofill the entries if you simply drag your résumé over, and — oh, crap. It loads all wrong. Your work experience is scattered across the lines that want your name and address. Your address, truncated, is where your college degree should be. It's a mess. You find it's easier to delete it all and manually type in each entry. How obnoxious.

Soon after, applying to a different job at a different company, you click through and see the same form. You recognize the logo at the top of the page: a blue W with a yellow arch cresting above it. Is the arch a … frown? Geez. But you'd set up a user ID to apply to the previous job, so this should be — huh? It wants an entirely new ID. New company, new profile, new form. Oof. Surely it saved your application entries from the other job, right? Nope. Does the autofill work this time? Of course it doesn't. Another half-hour of formatting and you're done with the application — and so done with whichever confounding organization decided to execute these tasks this way.

Then you find another job opening and — no. No! So the logo is a frown.

The company devising this torture that is the modern job application is called Workday. Since 2006, Workday, which provides software for payroll, talent management, and expense processing, has been making a mint creating misery where painless processes could be. More than half of the Fortune 500 companies use Workday to pay, hire, onboard, and administer benefits to their employees. Clients range from Netflix to Goodwill, Spotify to The Washington Post, Chick-fil-A to Ohio State University. Trillions of dollars in revenue and tens of millions of employees are at the mercy of Workday's back-end people-management software. The company is worth some $70 billion, a market cap greater than that of FedEx, Nintendo, or Honda.

LinkedIn, Reddit, and Blind abound with enraged job applicants and employees sharing tales of how difficult it is to book leave, how Kafkaesque it is to file an expense.

Few seem happy about this. LinkedIn, Reddit, and Blind abound with enraged job applicants and employees sharing tales of how difficult it is to book paid leave, how Kafkaesque it is to file an expense, how nerve-racking it is to close out a project. "I simply hate Workday. Fuck them and those who insist on using it for recruitment," one Reddit user wrote. "Everything is non-intuitive, so even the simplest tasks leave me scratching my head," wrote another. "Keeping notes on index cards would be more effective." Every HR professional and hiring manager I spoke with — whose lives are supposedly made easier by Workday — described Workday with a sense of cosmic exasperation. "It's like constantly being botsmacked by bureaucracy incarnate," said a copy director at an AI startup in San Francisco who had the misfortune of having to hire contractors through Workday. He went on: "Getting someone onboarded using Workday is like trying to get water from your sink to your stove using a colander." The X account Work Day Failing tracks memes and news articles describing workers and companies suffering within various circles of Workday hell, from Amazon's failed migration to Workday in 2021 (after which Workday's stock dropped by 7%) to an ongoing class-action lawsuit that alleges Workday uses AI to discriminate against candidates based on race, age, and disability. ("We believe this lawsuit is without merit and deny the allegations," said a Workday spokesperson. "Workday does not have oversight or control of our customers' job application processes.")

If candidates hate Workday, if employees hate Workday, if HR people and managers processing and assessing those candidates and employees through Workday hate Workday — if Workday is the most annoying part of so many workers' workdays — how is Workday everywhere? How did a software provider so widely loathed become a mainstay of the modern workplace?

The answer, to use a term that any client of Workday could surely use, is POSIWID. This is a saying in systems thinking: The purpose of a system is what it does (POSIWID), not what it fails to do. And the reality is that what Workday — and its many despised competitors — does for organizations is far more important than the anguish it causes everyone else.

Of the 160 million Americans with jobs, about 130 million of us aren't self-employed or don't own a business and so receive wages and health-insurance plans through our employers. Serving these 130 million people are roughly 1 million human-resources professionals. That's an impossible shit ton of hirings, firings, withheld taxes, expenses, paid leaves, orientation trainings, and professional-growth reviews to keep track of. It's a world of paperwork that software is eager to eat.

In the late 20th century, companies moved more and more of that recordkeeping from filing cabinets to mainframe computers and then to servers. In 1988, PeopleSoft , backed by IBM, built the first fully fledged Human Resources Information System. In 2004, Oracle acquired PeopleSoft for $10.3 billion. One of its founders, David Duffield, then started a new company that upgraded PeopleSoft's model to near limitless cloud-based storage — giving birth to Workday, the intractable nepo baby of HR software.

Unlike its predecessors, Workday stores our applications and profiles as objects that relate to each other, linked with metadata. How this works is less important than the fact that it means Workday could conceivably build its own encrypted database of our information, across our different jobs and applications. When you leave Spotify to go work at Netflix, your profile could follow you, allowing you to more easily apply to the job. The multiplying powers of tech could scale to free us of our busy work, as promised.

But Workday's servers belong with its clients, and so it can't (or won't) do this. Does Workday want to carry the liability of a data breach that could damage half of the Fortune 500? Probably not. A Workday spokesperson said that Workday's clients "configure the application process for each job to fit their unique hiring processes and needs." She added, "Our customers retain control over their own data."

This raises another point: Workday is indifferent to our suffering in a job hunt, because we aren't Workday's clients, companies are. And these companies — from AT&T to Bank of America to Teladoc — have little incentive to care about your application experience, because if you didn't get the job, you're not their responsibility. For a company hiring and onboarding on a global scale, it is simply easier to screen fewer candidates if the result is still a single hire.

Also, because Workday is a jack of all trades program (recruiting and finance and company-wide planning etc. etc.), the supposed convenience of an all-in-one platform often come at the cost of creating frustrating new problems for clients. At one major university last year, migrating its IT — including 11,000 outstanding invoices — to Workday became a full-blown fiasco . A search on a job board can return hundreds of listings for in-house Workday consultants: IT and engineering professionals hired to fix the software promising to fix processes.

Bureaucratic hell is always about one person's ease coming at the cost of someone else's frustration, time wasted, and busy work.

For recruiters, Workday also lacks basic user-interface flexibility. When you promise ease-of-use and simplicity, you must deliver on the most basic user interactions. And yet: Sometimes searching for a candidate, or locating a candidate's status feels impossible. This happens outside of recruiting, too, where locating or attaching a boss's email to approve an expense sheet is complicated by the process, not streamlined. Bureaucratic hell is always about one person's ease coming at the cost of someone else's frustration, time wasted, and busy work. Workday makes no exceptions.

Workday touts its ability to track employee performance by collecting data and marking results, but it is employees who must spend time inputting this data. A creative director at a Fortune 500 company told me how in less than two years his company went "from annual reviews to twice-annual reviews to quarterly reviews to quarterly reviews plus separate twice-annual reviews." At each interval higher-ups pressed HR for more data, because they wanted what they'd paid for with Workday: more work product. With a press of a button, HR could provide that, but the entire company suffered thousands more hours of busy work. Automation made it too easy to do too much. (Workday's "customers choose the frequency at which they conduct reviews, not Workday," said the spokesperson.)

Of course, Workday has innumerable competitors, their names as ridiculous as their sheer volume. We have Dayforce, Zenefits, and Sage. We must not confuse Paycom with Paycor, or Kudos with Kudoboard. How dare you mistake Namely or Cornerstone for Rippling. Beyond standard HR Information Systems, legions of niche operators offer add-ons to boost employee engagement, from Bonusly (really) to BucketList (sad but true), to Motivosity (yes).

Are any of these better, or are they all maligned? As easily as you can find a founder who hates UKG Pro but loves Rippling you can find a similar rant from another founder ripping Rippling a new one. HR and payroll and recruiting are unenviable tasks, and not easy even before scale. At the scale of a large company, this is simply too much work to expect a few people to do and far too user-specific to expect automation to handle well. It's why Workday can be the worst while still allowing that Paychex is the worst , Paycom is the worst , Paycor is the worst , and Dayforce is the worst . "HR software sucking" is a big tent.

The writer and tech critic Cory Doctorow coined the term "enshittification" to describe how internet platforms inevitably decay. First, platforms are good to their users, creating value (Facebook, where people can connect and share their lives with one another). Then they abuse their users to make money for their actual customers, advertisers or businesses (Facebook, where we sell your data to inundate you with ads). Then they abuse those business customers to try to recoup revenue for themselves (Facebook, pivoting to video). Then platforms die.

Workday finds itself between enshittification steps two and three. The platform once made things faster, simpler for workers. But today it abuses workers by cutting corners on job-application and reimbursement procedures. In the process, it provides the value of a one-stop HR shop to its paying customers. It seems it's only a matter of time before Workday and its competitors try to split the difference and cut those same corners with the accounts that pay their bills.

Workday reveals what's important to the people who run Fortune 500 companies: easily and conveniently distributing busy work across large workforces. This is done with the arbitrary and perfunctory performance of work tasks (like excessive reviews) and with the throttling of momentum by making finance and HR tasks difficult. If your expenses and reimbursements are difficult to file, that's OK, because the people above you don't actually care if you get reimbursed. If it takes applicants 128% longer to apply , the people who implemented Workday don't really care. Throttling applicants is perhaps not intentional, but it's good for the company.

Customer service is Workday's goal. It's just that the customer isn't you.

I once worked at a cocktail lounge with a creaky board behind the bar, and the owner refused to fix it. We all complained nonstop about the board, but never about him. He'd seemed to realize the same net benefit that Workday and all of its love-to-hate-them competitors provide us in the modern workplace: Nothing brings people together like a common enemy.

Matt Alston 's writing has appeared in Wired, Rolling Stone, Playboy, and Believer. He trained as a civil engineer, and now works as a copywriter in tech. He lives in Maine with his wife and daughter.

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How to Write a Business Description (with Examples & Templates!)
Here's how to write one that works for your business. 1. Start with your basics. The goal of a business description is to introduce any reader to your company—-and to do that quickly. So when you're getting started writing this description, it's a good idea to list out the basic information that you'll need to include.
How To Write a Company Description
Your company description should include all of the basic details about your company. You don't need to go into granular detail in a company description, but you should give an overview of what you do, how your , and the vision you have for the future. " " is another way to refer to a company description. The terms can be used interchangeably.
Business Description: Your Guide To Write One With Examples!
Best Practices For Writing a Business Description. 1. Have an Elevator Pitch. Start your description with a concise elevator pitch that summarizes your business's key aspects. This should immediately grab readers' attention and communicate your unique value proposition. 2.
How to Write a Company Description for a Business Plan
But, this is your opportunity to talk about your business idea and get other people (i.e., lenders and investors) on board. Here are a few final tips to keep in mind when learning how to write a company description: Answer the 5 W's and 1 H. Keep it short, simple, and easy to read. Proofread, proofread, proofread.
How to Write a Company Profile (Plus Samples and Templates to Aid ...
Write a Perfect Company Profile: First Impressions Matter a Lot. With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own. Once you've gotten all the clerical stuff out of the way, we encourage you to make your own profile.
How to write an effective business description
Your business description should kick off with an elevator pitch. An elevator pitch is typically spoken, but it helps to quickly summarize your company at the start of your business description. This pitch quickly covers the key aspects of your business and should be brief and persuasive. You should get straight to the point and immediately ...
How to Write a Company Overview for a Business Plan
That includes: Your company name: This should be the official name of your business, exactly as it is written when you registered your business with the state. Business structure: Your reader will ...
Examples of Company Overviews in a Business Plan
Some of the discussion points to include in a company overview might be: Company name and location. Legal structure such as a sole proprietorship, LLC, or partnership. Mission statement and management team. Description of your products and services and how they are needed. Target market or who are your customers.
What Is a Company Description? (Plus Key Elements and Tips)
A company description is an overview or summary of a business. It's an important part of a business plan that often briefly describes an organization's history, location, mission statement, management personnel and, when appropriate, legal structure. Whether you're writing the company description for the biography of your organization's website ...
How to Write a Company Overview + Examples
1. Cover the basics. Start by listing and grouping your business information into the appropriate sections. Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.
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9. MAD Architects. MAD Architects' company profile is an excellent example of simplicity and informativeness. The profile isn't shy about the firm's accomplishments and lets readers dive deeper into the firm's exhibitions, lectures, awards, and publications, all visible on different tabs on the same page.
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Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy. 8. Align: Helping teams succeed. Align is a team management platform that keeps tasks and priorities on track.
Company Description Analysis, Essay Example
Company Description. Expedia, a standalone company, is an online retail, travel market and a leading global player leading in the world. It being the largest online travel intermediary globally, it has been ranked as the fourth largest in the United States under the category of travel agencies. The full range of services for both business and ...
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Company Description Essay Examples
Company Description Essays. Walmart Company Analysis. Company description Walmart is a global corporation that dates back to 1962 under the leadership of its founder, Sam Walton, and its headquarters are located in Bentonville, Arkansas (Walton, 2020). The company serves millions of customers daily and globally as it manages grocery stores and ...
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Descriptive essay example. An example of a short descriptive essay, written in response to the prompt "Describe a place you love to spend time in," is shown below. Hover over different parts of the text to see how a descriptive essay works. On Sunday afternoons I like to spend my time in the garden behind my house.
AT&T Inc.'s Organizational Profile
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Business description
Essay: Business description. 11 March 2022 26 June 2012 by Essay Sauce. Essay details and download: Subject area(s): Business essays; Reading time: 12 minutes; Price: Free download; Published: 26 June 2012* File format: Text; Words: 3,467 (approx) Number of pages: 14 (approx) Text preview of this essay:
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Business Description: Your Guide To Write One With Examples!

What is a Business Description?

Why Do We Need a Business Description?

Questions To Ask Before Writing a Business Description

How to Write a Business Description?

Step 1: Research the Industry and Competition

Step 2: Describe the Basics

Step 3: Craft a Problem Statement

Step 4: Identify Your Target Market

Step 5: Explain Your Plans for Manufacturing and Distribution

Step 6: Detail Your Business’s Profitability

How to Write a Business Description For Social Media?

Best Practices For Writing a Business Description

2. Keep It High Level

3. Show Your Excitement

4. Keep It Short and Error-Free

5. Choose Active Voice

6. Stay On-Brand

7. Include Keywords

Final Thoughts

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How to write a business description that makes your business plan shine

What is a business description ?

Why is a business description important?

What to include in a business description

Business name

Business goals

Target customers

Competitive advantages

Business location and opening date

Mission statement

Products or services

Business structure

How to write a business description

Have an elevator pitch

Keep it high level

Show your excitement

Keep it short and concise

Proofread for errors

Engage readers with your business description

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How to Write a Company Overview for a Business Plan

What is a company overview?

Why do I need a company overview?

Compare cards

What should I include in a company overview?

Basic company information

Ownership and management team

Company history

Mission statement

Product/service and customer

Future goals

Tips for writing a company overview

Start with the elevator pitch

Stick to the basics

Be passionate

Keep it succinct

Have structure

Write it later

Get a test reader

Company overview examples

How To Write the Company Summary in a Business Plan

What To Include in Your Company Summary

Key Takeaways

Consulting Firm

Starbucks Coffee Company Overview

Tesla Inc. Business Overview

How do you write a company overview?

What should an organizational overview include?

How to Write the Company Overview for a Business Plan

Business structure

Create a professional business plan

Location(s)

Company history