how do i write a research proposal for masters admission

How to write a research proposal

Drafting your first research proposal can be intimidating if you’ve never written (or seen) one before. Our grad students and admissions staff have some advice on making a start.

Before you make a start

Is it a requirement for your course.

For some research courses in sciences you’ll join an existing research group so you don’t need to write a full research proposal, just a list of the groups and/or supervisors you want to work with. You might be asked to write a personal statement instead, giving your research interests and experience.

Still, for many of our research courses — especially in humanities and social sciences — your research proposal is one of the most significant parts of your application. Grades and other evidence of your academic ability and potential are important, but even if you’re academically outstanding you’ll need to show you’re a good match for the department’s staff expertise and research interests. Every course page on the University website has detailed information on what you’ll need to send with your application, so make sure that’s your first step before you continue:

There are many ways to start, I’ve heard stories about people approaching it totally differently. Yannis (DPhil in Computer Science)

How to begin?

There isn’t one right way to start writing a research proposal. First of all, make sure you’ve read your course page - it’ll have instructions for what to include in your research proposal (as well as anything to avoid), how your department will assess it, and the required word count.

Start small, think big

A research degree is a big undertaking, and it’s normal to feel a bit overwhelmed at first. One way to start writing is to look back at the work you’ve already done. How does your proposed research build on this, and the other research in the area? One of the most important things you’ll be showing through your research project is that your project is achievable in the time available for your course, and that you’ve got (or know how you’ll get) the right skills and experience to pull off your plan.

They don’t expect you to be the expert, you just have to have good ideas. Be willing to challenge things and do something new. Rebecca (DPhil in Medieval and Modern Languages)

However, you don’t have to know everything - after all, you haven’t started yet! When reading your proposal, your department will be looking at the potential and originality of your research, and whether you have a solid understanding of the topic you’ve chosen.

But why Oxford?

An Admissions Officer at one of our colleges says that it’s important to explain why you’re applying to Oxford, and to your department in particular:

“Really, this is all dependent on a department. Look at the department in depth, and look at what they offer — how is it in line with your interests?”

Think about what you need to successfully execute your research plans and explain how Oxford’s academic facilities and community will support your work. Should I email a potential supervisor? Got an idea? If your course page says it’s alright to contact a supervisor (check the top of the How to apply section), it’s a good idea to get in touch with potential supervisors when you come to write your proposal.

You’re allowed to reach out to academics that you might be interested in supervising you. They can tell you if your research is something that we can support here, and how, and give you ideas. Admissions Officer 

You’ll find more information about the academics working in your area on your department’s website (follow the department links on your course page ). John (DPhil in Earth Sciences) emailed a professor who had the same research interests as he did.

“Luckily enough, he replied the next day and was keen to support me in the application.”

These discussions might help you to refine your ideas and your research proposal.

Layal says, “I discussed ideas with my supervisor — what’s feasible, what would be interesting. He supported me a lot with that, and I went away and wrote it.”

It’s also an opportunity to find out more about the programme and the department:

“Getting in touch with people who are here is a really good way to ask questions.”

Not sure how to find a potential supervisor for your research? Visit our How-to guide on finding a supervisor .

Asking for help

My supervisors helped me with my research proposal, which is great. You don’t expect that, but they were really helpful prior to my application. Nyree (DPhil in Archaeological Science)

Don’t be afraid to ask for advice and feedback as you go. For example, you could reach out to a supervisor from your current or previous degree, or to friends who are also studying and could give you some honest feedback.

More help with your application

You can find instructions for the supporting documents you’ll need to include in your application on your course page and in the Application Guide.

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This content was previously available through our  Applicant advice hub . The hub contained links to articles hosted on our  Graduate Study at Oxford Medium channel . We've moved the articles that support the application process into this new section of our website.

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How to write a good research proposal (in 9 steps)

A good research proposal is one of the keys to academic success. For bachelor’s and master’s students, the quality of a research proposal often determines whether the master’s program= can be completed or not. For PhD students, a research proposal is often the first step to securing a university position. This step-by-step manual guides you through the main stages of proposal writing.

Disclosure: This post may contain affiliate links, which means I may earn a small commission if you make a purchase using the links below at no additional cost to you . I only recommend products or services that I truly believe can benefit my audience. As always, my opinions are my own.

1. Find a topic for your research proposal

2. develop your research idea, 3. conduct a literature review for your research proposal, 4. define a research gap and research question, 5. establish a theoretical framework for your research proposal, 6. specify an empirical focus for your research proposal, 7. emphasise the scientific and societal relevance of your research proposal, 8. develop a methodology in your research proposal, 9. illustrate your research timeline in your research proposal.

Finding a topic for your research is a crucial first step. This decision should not be treated lightly.

Writing a master’s thesis takes a minimum of several weeks. In the case of PhD dissertations, it takes years. That is a long time! You don’t want to be stuck with a topic that you don’t care about.

How to find a research topic? Start broadly: Which courses did you enjoy? What issues discussed during seminars or lectures did you like? What inspired you during your education? And which readings did you appreciate?

Take a blank piece of paper. Write down everything that comes to your mind. It will help you to reflect on your interests.

Then, think more strategically. Maybe you have a rough idea of where you would like to work after graduation. Maybe a specific sector. Or even a particular company. If so, you could strategically alight your thesis topic with an issue that matters to your dream employer. Or even ask for a thesis internship.

Once you pinpoint your general topic of interest, you need to develop your idea.

Your idea should be simultaneously original, make a scientific contribution, prepare you for the (academic) job market, and be academically sound.

Freaking out yet?! Take a deep breath.

First, keep in mind that your idea should be very focused. Master and PhD students are often too ambitious. Your time is limited. So you need to be pragmatic. It is better to make a valuable contribution to a very specific question than to aim high and fail to meet your objectives.

Second, writing a research proposal is not a linear process. Start slowly by reading literature about your topic of interest. You have an interest. You read. You rethink your idea. You look for a theoretical framework. You go back to your idea and refine it. It is a process.

Remember that a good research proposal is not written in a day.

And third, don’t forget: a good proposal aims to establish a convincing framework that will guide your future research. Not to provide all the answers already. You need to show that you have a feasible idea.

If you are looking to elevate your writing and editing skills, I highly recommend enrolling in the course “ Good with Words: Writing and Editing Specialization “, which is a 4 course series offered by the University of Michigan. This comprehensive program is conveniently available as an online course on Coursera, allowing you to learn at your own pace. Plus, upon successful completion, you’ll have the opportunity to earn a valuable certificate to showcase your newfound expertise!

Academic publications (journal articles and books) are the foundation of any research. Thus, academic literature is a good place to start. Especially when you still feel kind of lost regarding a focused research topic.

Type keywords reflecting your interests, or your preliminary research idea, into an academic search engine. It can be your university’s library, Google Scholar , Web of Science , or Scopus . etcetera.

Look at what has been published in the last 5 years, not before. You don’t want to be outdated.

Download interesting-sounding articles and read them. Repeat but be cautious: You will never be able to read EVERYTHING. So set yourself a limit, in hours, days or number of articles (20 articles, for instance).

Now, write down your findings. What is known about your topic of interest? What do scholars focus on? Start early by writing down your findings and impressions.

Once you read academic publications on your topic of interest, ask yourself questions such as:

• Is there one specific aspect of your topic of interest that is neglected in the existing literature?
• What do scholars write about the existing gaps on the topic? What are their suggestions for future research?
• Is there anything that YOU believe warrants more attention?
• Do scholars maybe analyze a phenomenon only in a specific type of setting?

Asking yourself these questions helps you to formulate your research question. In your research question, be as specific as possible.

And keep in mind that you need to research something that already exists. You cannot research how something develops 20 years into the future.

A theoretical framework is different from a literature review. You need to establish a framework of theories as a lens to look at your research topic, and answer your research question.

A theory is a general principle to explain certain phenomena. No need to reinvent the wheel here.

It is not only accepted but often encouraged to make use of existing theories. Or maybe you can combine two different theories to establish your framework.

It also helps to go back to the literature. Which theories did the authors of your favourite publications use?

There are only very few master’s and PhD theses that are entirely theoretical. Most theses, similar to most academic journal publications, have an empirical section.

You need to think about your empirical focus. Where can you find answers to your research question in real life? This could be, for instance, an experiment, a case study, or repeated observations of certain interactions.

Maybe your empirical investigation will have geographic boundaries (like focusing on one city, or one country). Or maybe it focuses on one group of people (such as the elderly, CEOs, doctors, you name it).

It is also possible to start the whole research proposal idea with empirical observation. Maybe you’ve come across something in your environment that you would like to investigate further.

Pinpoint what fascinates you about your observation. Write down keywords reflecting your interest. And then conduct a literature review to understand how others have approached this topic academically.

Both master’s and PhD students are expected to make a scientific contribution. A concrete gap or shortcoming in the existing literature on your topic is the easiest way to justify the scientific relevance of your proposed research.

Societal relevance is increasingly important in academia, too.

Do the grandparent test: Explain what you want to do to your grandparents (or any other person for that matter). Explain why it matters. Do your grandparents understand what you say? If so, well done. If not, try again.

Always remember. There is no need for fancy jargon. The best proposals are the ones that use clear, straightforward language.

The methodology is a system of methods that you will use to implement your research. A methodology explains how you plan to answer your research question.

A methodology involves for example methods of data collection. For example, interviews and questionnaires to gather ‘raw’ data.

Methods of data analysis are used to make sense of this data. This can be done, for instance, by coding, discourse analysis, mapping or statistical analysis.

Don’t underestimate the value of a good timeline. Inevitably throughout your thesis process, you will feel lost at some point. A good timeline will bring you back on track.

Make sure to include a timeline in your research proposal. If possible, not only describe your timeline but add a visual illustration, for instance in the form of a Gantt chart.

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to write a research proposal

What is a research proposal.

A research proposal should present your idea or question and expected outcomes with clarity and definition – the what.

It should also make a case for why your question is significant and what value it will bring to your discipline – the why. 

What it shouldn't do is answer the question – that's what your research will do.

Why is it important?

Research proposals are significant because Another reason why it formally outlines your intended research. Which means you need to provide details on how you will go about your research, including:

• your approach and methodology
• timeline and feasibility
• all other considerations needed to progress your research, such as resources.

Think of it as a tool that will help you clarify your idea and make conducting your research easier.

How long should it be?

Usually no more than 2000 words, but check the requirements of your degree, and your supervisor or research coordinator.

Presenting your idea clearly and concisely demonstrates that you can write this way – an attribute of a potential research candidate that is valued by assessors.

What should it include?

Project title.

Your title should clearly indicate what your proposed research is about.

Research supervisor

State the name, department and faculty or school of the academic who has agreed to supervise you. Rest assured, your research supervisor will work with you to refine your research proposal ahead of submission to ensure it meets the needs of your discipline.

Proposed mode of research

Describe your proposed mode of research. Which may be closely linked to your discipline, and is where you will describe the style or format of your research, e.g. data, field research, composition, written work, social performance and mixed media etc. 

This is not required for research in the sciences, but your research supervisor will be able to guide you on discipline-specific requirements.

Aims and objectives

What are you trying to achieve with your research? What is the purpose? This section should reference why you're applying for a research degree. Are you addressing a gap in the current research? Do you want to look at a theory more closely and test it out? Is there something you're trying to prove or disprove? To help you clarify this, think about the potential outcome of your research if you were successful – that is your aim. Make sure that this is a focused statement.

Your objectives will be your aim broken down – the steps to achieving the intended outcome. They are the smaller proof points that will underpin your research's purpose. Be logical in the order of how you present these so that each succeeds the previous, i.e. if you need to achieve 'a' before 'b' before 'c', then make sure you order your objectives a, b, c.

A concise summary of what your research is about. It outlines the key aspects of what you will investigate as well as the expected outcomes. It briefly covers the what, why and how of your research. 

A good way to evaluate if you have written a strong synopsis, is to get somebody to read it without reading the rest of your research proposal. Would they know what your research is about?

Now that you have your question clarified, it is time to explain the why. Here, you need to demonstrate an understanding of the current research climate in your area of interest.

Providing context around your research topic through a literature review will show the assessor that you understand current dialogue around your research, and what is published.

Demonstrate you have a strong understanding of the key topics, significant studies and notable researchers in your area of research and how these have contributed to the current landscape.

Expected research contribution

In this section, you should consider the following:

• Why is your research question or hypothesis worth asking?
• How is the current research lacking or falling short?
• What impact will your research have on the discipline?
• Will you be extending an area of knowledge, applying it to new contexts, solving a problem, testing a theory, or challenging an existing one?
• Establish why your research is important by convincing your audience there is a gap.
• What will be the outcome of your research contribution?
• Demonstrate both your current level of knowledge and how the pursuit of your question or hypothesis will create a new understanding and generate new information.
• Show how your research is innovative and original.

Draw links between your research and the faculty or school you are applying at, and explain why you have chosen your supervisor, and what research have they or their school done to reinforce and support your own work. Cite these reasons to demonstrate how your research will benefit and contribute to the current body of knowledge.

Proposed methodology

Provide an overview of the methodology and techniques you will use to conduct your research. Cover what materials and equipment you will use, what theoretical frameworks will you draw on, and how will you collect data.

Highlight why you have chosen this particular methodology, but also why others may not have been as suitable. You need to demonstrate that you have put thought into your approach and why it's the most appropriate way to carry out your research. 

It should also highlight potential limitations you anticipate, feasibility within time and other constraints, ethical considerations and how you will address these, as well as general resources.

A work plan is a critical component of your research proposal because it indicates the feasibility of completion within the timeframe and supports you in achieving your objectives throughout your degree.

Consider the milestones you aim to achieve at each stage of your research. A PhD or master's degree by research can take two to four years of full-time study to complete. It might be helpful to offer year one in detail and the following years in broader terms. Ultimately you have to show that your research is likely to be both original and finished – and that you understand the time involved.

Provide details of the resources you will need to carry out your research project. Consider equipment, fieldwork expenses, travel and a proposed budget, to indicate how realistic your research proposal is in terms of financial requirements and whether any adjustments are needed.

Bibliography

Provide a list of references that you've made throughout your research proposal. 

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How to write a research proposal for a Master's dissertation

Unsure how to start your research proposal as part of your dissertation read below our top tips from banking and finance student, nelly, on how to structure your proposal and make sure it's a strong, formative foundation to build your dissertation..

It's understandable if the proposal part of your dissertation feels like a waste of time. Why not just get started on the dissertation itself? Isn't 'proposal' a just fancy word for a plan?

It's important to see your Master's research proposal not only as a requirement but as a way of formalising your ideas and mapping out the direction and purpose of your dissertation. A strong, carefully prepared proposal is instrumental in writing a good dissertation.

How to structure a research proposal for a Master's dissertation

First things first: what do you need to include in a research proposal? The recommended structure of your proposal is:

• Motivation: introduce your research question and give an overview of the topic, explain the importance of your research
• Theory:  draw on existing pieces of research that are relevant to your topic of choice, leading up to your question and identifying how your dissertation will explore new territory
• Data and methodology: how do you plan to answer the research question? Explain your data sources and methodology
• Expected results: finally, what will the outcome be? What do you think your data and methodology will find?

Top Tips for Writing a Dissertation Research Proposal

Choose a dissertation topic well in advance of starting to write it

Allow existing research to guide you

Make your research questions as specific as possible

When you choose a topic, it will naturally be very broad and general. For example, Market Efficiency . Under this umbrella term, there are so many questions you could explore and challenge. But, it's so important that you hone in on one very specific question, such as ' How do presidential elections affect market efficiency?'  When it comes to your Master's, the more specific and clear-cut the better.

Collate your bibliography as you go

Everyone knows it's best practice to update your bibliography as you go, but that doesn't just apply to the main bibliography document you submit with your dissertation. Get in the habit of writing down the title, author and date of the relevant article next to every note you make - you'll be grateful you did it later down the line!

Colour code your notes based on which part of the proposal they apply to

Use highlighters and sticky notes to keep track of why you thought a certain research piece was useful, and what you intended to use it for. For example, if you've underlined lots of sections of a research article when it comes to pulling your research proposal together it will take you longer to remember what piece of research applies to where.

Instead, you may want to highlight anything that could inform your methodology in blue, any quotations that will form your theory in yellow etc. This will save you time and stress later down the line.

Write your Motivation after your Theory

Your Motivation section will be that much more coherent and specific if you write it after you've done all your research. All the reading you have done for your Theory will better cement the importance of your research, as well as provide plenty of context for you to write in detail your motivation. Think about the difference between ' I'm doing this because I'm interested in it ' vs. ' I'm doing this because I'm passionate, and I've noticed a clear gap in this area of study which is detailed below in example A, B and C .'

Make sure your Data and Methodology section is to the point and succinct

Link your Expectations to existing research

Your expectations should be based on research and data, not conjecture and assumptions. It doesn't matter if the end results match up to what you expected, as long as both of these sections are informed by research and data. 

Published By Nelly on 01/09/2020 | Last Updated 23/01/2024

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

You Might Also Like:

51 Comments

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.

Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.

In view of the above, I welcome more coaching.

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

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thank you for the video but i need a written example

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Examples of research proposals

How to write your research proposal, with examples of good proposals.

Research proposals

Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use.

We use your research proposal to match you with a supervisor or team of supervisors.

In your proposal, please tell us if you have an interest in the work of a specific academic at York St John. You can get in touch with this academic to discuss your proposal. You can also speak to one of our Research Leads. There is a list of our Research Leads on the Apply page.

When you write your proposal you need to:

• Highlight how it is original or significant
• Explain how it will develop or challenge current knowledge of your subject
• Identify the importance of your research
• Show why you are the right person to do this research
• Research Proposal Example 1 (DOC, 49kB)
• Research Proposal Example 2 (DOC, 0.9MB)
• Research Proposal Example 3 (DOC, 55.5kB)
• Research Proposal Example 4 (DOC, 49.5kB)

Subject specific guidance

• Writing a Humanities PhD Proposal (PDF, 0.1MB)
• Writing a Creative Writing PhD Proposal (PDF, 0.1MB)
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How to write a successful research proposal

As the competition for PhD places is incredibly fierce, your research proposal can have a strong bearing on the success of your application - so discover how to make the best impression

What is a research proposal?

Research proposals are used to persuade potential supervisors and funders that your work is worthy of their support. These documents setting out your proposed research that will result in a Doctoral thesis are typically between 1,500 and 3,000 words in length.

Your PhD research proposal must passionately articulate what you want to research and why, convey your understanding of existing literature, and clearly define at least one research question that could lead to new or original knowledge and how you propose to answer it.

Professor Leigh Wilson, director of the graduate school at the University of Westminster, explains that while the research proposal is about work that hasn't been done yet, what prospective supervisors and funders are focusing on just as strongly is evidence of what you've done - how well you know existing literature in the area, including very recent publications and debates, and how clearly you've seen what's missing from this and so what your research can do that's new. Giving a strong sense of this background or frame for the proposed work is crucial.

'Although it's tempting to make large claims and propose research that sweeps across time and space, narrower, more focused research is much more convincing,' she adds. 'To be thorough and rigorous in the way that academic work needs to be, even something as long as a PhD thesis can only cover a fairly narrow topic. Depth not breadth is called for.'

The structure of your research proposal is therefore important to achieving this goal, yet it should still retain sufficient flexibility to comfortably accommodate any changes you need to make as your PhD progresses.

Layout and formats vary, so it's advisable to consult your potential PhD supervisor before you begin. Here's what to bear in mind when writing a research proposal.

Your provisional title should be around ten words in length, and clearly and accurately indicate your area of study and/or proposed approach. It should be catchy, informative and interesting.

The title page should also include personal information, such as your name, academic title, date of birth, nationality and contact details.

Aims and objectives

This is a short summary of your project. Your aims should be two or three broad statements that emphasise what you ultimately want to achieve, complemented by several focused, feasible and measurable objectives - the steps that you'll take to answer each of your research questions. This involves clearly and briefly outlining:

• how your research addresses a gap in, or builds upon, existing knowledge
• how your research links to the department that you're applying to
• the academic, cultural, political and/or social significance of your research questions.

Literature review

This section of your PhD proposal discusses the most important theories, models and texts that surround and influence your research questions, conveying your understanding and awareness of the key issues and debates.

It should focus on the theoretical and practical knowledge gaps that your work aims to address, as this ultimately justifies and provides the motivation for your project.

Methodology

Here, you're expected to outline how you'll answer each of your research questions. A strong, well-written methodology is crucial, but especially so if your project involves extensive collection and significant analysis of primary data.

In disciplines such as humanities the research proposal methodology identifies the data collection and analytical techniques available to you, before justifying the ones you'll use in greater detail. You'll also define the population that you're intending to examine.

You should also show that you're aware of the limitations of your research, qualifying the parameters that you plan to introduce. Remember, it's more impressive to do a fantastic job of exploring a narrower topic than a decent job of exploring a wider one.

Concluding or following on from your methodology, your timetable should identify how long you'll need to complete each step - perhaps using bi-weekly or monthly timeslots. This helps the reader to evaluate the feasibility of your project and shows that you've considered how you'll go about putting the PhD proposal into practice.

Bibliography

Finally, you'll provide a list of the most significant texts, plus any attachments such as your academic CV . Demonstrate your skills in critical reflection by selecting only those resources that are most appropriate.

Final checks

Before submitting this document along with your PhD application, you'll need to ensure that you've adhered to the research proposal format. This means that:

• every page is numbered
• it's professional, interesting and informative
• the research proposal has been proofread by both an experienced academic (to confirm that it conforms to academic standards) and a layman (to correct any grammatical or spelling errors)
• it has a contents page
• you've used a clear and easy-to-read structure, with appropriate headings.

Research proposal examples

To get a better idea of how your PhD proposal may look, some universities have provided examples of research proposals for specific subjects:

• The Open University - Social Policy and Criminology
• University of Sheffield - Sociological Studies
• University of Sussex
• University of York - Politics

Find out more

• Explore PhD studentships .
• For tips on writing a thesis, see 7 steps to writing a dissertation .
• Read more about PhD study .

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Graduate School Applications: Writing a Research Statement

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What is a Research Statement?

A research statement is a short document that provides a brief history of your past research experience, the current state of your research, and the future work you intend to complete.

The research statement is a common component of a potential candidate’s application for post-undergraduate study. This may include applications for graduate programs, post-doctoral fellowships, or faculty positions. The research statement is often the primary way that a committee determines if a candidate’s interests and past experience make them a good fit for their program/institution.

What Should It Look Like?

Research statements are generally one to two single-spaced pages. You should be sure to thoroughly read and follow the length and content requirements for each individual application.

Your research statement should situate your work within the larger context of your field and show how your works contributes to, complicates, or counters other work being done. It should be written for an audience of other professionals in your field.

What Should It Include?

Your statement should start by articulating the broader field that you are working within and the larger question or questions that you are interested in answering. It should then move to articulate your specific interest.

The body of your statement should include a brief history of your past research . What questions did you initially set out to answer in your research project? What did you find? How did it contribute to your field? (i.e. did it lead to academic publications, conferences, or collaborations?). How did your past research propel you forward?

It should also address your present research . What questions are you actively trying to solve? What have you found so far? How are you connecting your research to the larger academic conversation? (i.e. do you have any publications under review, upcoming conferences, or other professional engagements?) What are the larger implications of your work?

Finally, it should describe the future trajectory on which you intend to take your research. What further questions do you want to solve? How do you intend to find answers to these questions? How can the institution to which you are applying help you in that process? What are the broader implications of your potential results?

Note: Make sure that the research project that you propose can be completed at the institution to which you are applying.

Other Considerations:

• What is the primary question that you have tried to address over the course of your academic career? Why is this question important to the field? How has each stage of your work related to that question?
• Include a few specific examples that show your success. What tangible solutions have you found to the question that you were trying to answer? How have your solutions impacted the larger field? Examples can include references to published findings, conference presentations, or other professional involvement.
• Be confident about your skills and abilities. The research statement is your opportunity to sell yourself to an institution. Show that you are self-motivated and passionate about your project.

Research proposal guidelines

Your research proposal is an essential part of your application that will be used to assess your suitability for the MSc by Research programme.

Proposal requirements

When submitting your proposal please make sure it meets the following requirements so we can properly assess your suitability for the programme. It should:

• Have a title
• Explain your particular topic or question you wish to study
• Briefly summarise existing research on the topic, making reference to publications as appropriate
• Give a clear outline of the research you intend to do, with a timeframe where possible

Please ensure your proposal meets our word limit requirements. These are different depending on which PhD programme you are applying for, so please ensure you check this carefully.

For those applying to PhD with Integrated Study in Accounting/Finance/Management or to the MSc by Research in Management, the research proposal must be between 1,000 and 1,500 words (excluding references and appendices).

For those applying to PhD Business Economics/Financial Technology/Management Science and Analytics the research proposal must be between 3,000 and 5,000 words (excluding references and appendices).

If you have any questions about the proposal word limit please contact the PGR Admissions Team at [email protected]

Important points

• If accepted, you are not committed to following your research proposal exactly, although any major changes must be agreed with your supervisory team
• Applications received without a research proposal will not be considered
• A personal statement does not meet the requirements of a research proposal
• Your research proposal may be submitted to the Turnitin plagiarism detection system

Writing an effective proposal

A weak proposal can lead to an application being unsuccessful. To help you stand out from the crowd we have created a detailed guide on how to get started.

How to write a good research proposal

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How do i prepare a research proposal to apply for admission to a higher degree by research (hdr) program.

• dissertation/thesis title
• summary of project (max 100 words)
• rationale - brief review of relevant research in the field
• statement of the principal focus of intended research
• significance of the study
• intended methodology and project feasibility
• anticipated project costs (if required by your enrolling school)
• any requirements for specialist equipment or resources.

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More From Forbes

How important is research for bs/md programs.

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Direct medical programs, often referred to as BS/MD programs, are some of the most competitive programs in the country. With programs at Baylor University, Brown University and Case Western Reserve University accepting less than 3% of all its applicants, these programs are often more competitive than the Ivy League. They are looking for exceptional students who are completely committed to becoming physicians. That means the students have spent the better part of their high school career pursuing STEM-focused activities, including physician shadowing, volunteering in healthcare settings and leadership positions in clubs.

Many BS/MD hopefuls pursue research as a way to build their resume.

Numerous BS/MD programs like Rensselaer Polytechnic University, like to see students with extensive research experience. Its program, aptly named the Physician-Scientist Program, wants to see students who will not only participate in research during their tenure in the program but also lead and create their own research projects. The University of South Carolina’s Accelerated Undergraduate to M.D. program has an extensive research and thesis component that is required throughout the student’s academic career. The University of Rochester offers funding for summer research for its BS/MD students. Similarly, the University of Illinois at Chicago looks for students who can demonstrate their “research aptitude.”

What Type Of Research Do BS/MD Programs Accept?

High school students have access to a wide array of research opportunities. School-related options could include science fair projects or AP Seminar and AP Research. Students might also choose to pursue camps or programs over the summer, which allows them to dedicate more time to research. Other students find independent research projects with a local professor. Alternatively, others opt to write a literature review paper to get published.

When BS/MD admission officers review applications, they don’t pit one type of experience against another. They know not every student will be able to find a local professor who allows them to research with them or can afford to do a paid summer program that spans numerous weeks or months. Consequently, they typically will consider holistically the depth of a student’s research experience, irrespective of the type of research the student completes.

Virtual Or In-Person Programs?

Both virtual and in-person experiences can add value to a BS/MD application. However, it depends on the program’s learning objectives and deliverables. Some students don’t have the flexibility to travel to an in-person camp and spend multiple weeks or months there. The University of Pittsburgh’s Guaranteed Admission Program says that “while in-person experiences are encouraged, virtual or remote experiences will be considered when evaluating the applicant.” For those students who have other obligations, a virtual camp might be the perfect fit and still offer a valuable experience.

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Wwe smackdown results, winners and grades with stratton vs. belair, biden trump debates what to know as trump pushes for 2 more faceoffs, does the research topic matter.

The research experience doesn’t necessarily have to align with the student’s research interests, but it can often be helpful if it does. However, BS/MD admission officers know that high school students are still exploring their interests, which will likely evolve over the years. An opportunity that doesn’t align with the student’s interest will still be valuable because it allows the student to gain valuable skills that they can leverage to other research experiences in the future.

Summer programs might give students a chance to explore dual interests. Some students interested in medicine might also want to explore computer science or Artificial Intelligence, so finding an opportunity that allows them to blend those interests might be ideal. For example, Rising Researchers , a sister company of Moon Prep, is hosting two five-week summer camps that allow students to practice AI and Machine Learning to study human diseases. Other camps, like Penn Summer Academies, allow students to apply coding skills to other areas of study.

How Long Should The Research Experience Be?

The typical length of a research experience, especially one in the summer, can vary from as short as one week to up to eight weeks. A longer research experience can give students a more comprehensive understanding of the subject matter and, importantly, the opportunity to build meaningful relationships with their mentor and fellow students. However, the duration is not the sole determinant of a meaningful experience. Students should also look to see what the tangible outcomes of the program, such as a research paper, skills gained, letter of recommendation and more.

For students who find an independent research experience, the relationship might span several months or even years. Those experiences might result in more fruitful research results and a strong relationship between the student and the mentor.

Are Publications Required?

An experience resulting in a research publication is an added bonus, but it isn’t a requirement. If a student writes a research paper, even if not published, can still demonstrate the student’s scientific writing ability and add value to their college application.

Every BS/MD program is different, and the admission officers' value of research might vary from program to program. Ultimately, BS/MD programs are looking for students who are passionate about medicine and have had extensive experiences to affirm that passion. The College of New Jersey stated in an interview with Moon Prep that they are looking for passionate students, be it a deep involvement in Boy Scouts, Taekwondo or music. Therefore, students should never feel obligated to research if it does not align with their interests. Being genuine in their activities and demonstrating their passions is how to build a resume that stands out to BS/MD admission officers.

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