essay on research and development

60 Research and Development Essay Topic Ideas & Examples

🏆 best research and development topic ideas & essay examples, 📝 most interesting research and development topics to write about, 🥇 simple & easy research and development essay titles.

• How Research and Development Affect the Labor Industry There is significant difference between the affect of short term changes in the R&D on labour markets and demand on the one hand and the behaviour experienced in the sequential path on the other.
• The Major Research and Development Approaches The R&D personnel are responsible for the development of new products and the enhancement of the company’s old products in line with the successful implementation of the organization’s strategy.
• Project Management Research: Development, and the Future Another important factor in the use of professional tools of the project approach is the need to adapt project management tools to the needs of a specific project.
• Research and Development of a Code of Ethics for a Medical Clinic Finally, the last stage is the adoption of the Code of Ethics at a general meeting of the staff and the distribution of the text of the Code among the entire team and placement on […]
• Researching the Great Red Spot This was one of the pictures the station took when it was close to Jupiter. The red spot is the most distinguishable perhaps, it is the epicenter of all the storms on the planet.
• Red Cell Immunohematology Research In the event that a person with a negative Rh factor is transfused with blood from a positive factor, antigens may begin to be produced, which leads to complications.
• Researching of Mixit Development Project It provides some insight into the current climate in the youth context and suggests future steps for the Mixit project to better serve young people.
• Periodontal and Cardiovascular Diseases: Research Development Project Objectives to be derived through this include analyzing lifestyles factors responsible for emergence of periodontal and cardiovascular diseases; how increase of factors in one of the diseases may increase chances of the other disease emerging; […]
• Research Development as to the Consolidation of Derivatives Exchanges Description Different markets trading is meant to enhance inter global trading in derivatives and securities Consolidation and clearing through a single center is a method being preferred by financial and non-financial firms, as more products become […]
• HIV, AIDS Health Determinants in Africa: The Research and Development in Curative and Preventive Medicare Emphasis was laid on the research and development in curative and preventive Medicare so that the members of the society lived a healthy life. This is compared to a total of between 130,000 and 180,000 […]
• Experimental Research and Design Development: Perception This implies, for a subject to demonstrate local processing, the subject should have awareness of the global level. The global level has properties of the local level.
• The Research Process Development After this, information may be collected from primary, secondary, and tertiary sources; in the course of this process and depending on the results, the researcher gets additional keywords that help to broaden and limit the […]
• The History of Research in Motion’s Development The following paragraphs focus on the history of Research in Motion’s development and present the picture of the current state of affairs in the company.
• Research & Development in Modern Business World The first one is when the company desires to launch a product in a particular national market and the second is when the company wants to launch a product on an international scale, thus implicating […]
• Action Research and Organizational Development This would be appropriate in the case of my past organization as the issues affected documents and communication the most. Lurey and Griffin describe the feedback phase as a cooperative one, where the organizational development […]
• Leadership Research & Development Questions The characteristic of the variable is that it entails the measurement of the discrete data of the variables versus discrete data of a subject.
• Saudi Research and Development Corporation’s Business Plan PSU will be the first hub of its kind, which will not only graduate the students but also provide them with the chance of implementing their business ideas through funded business plans.
• Action Research for Professional Development The idea is to enable the practitioners to follow certain actions and reflection procedures to enable them to improve upon the unsatisfactory situation. The prevalent methods or approaches to action research include the use of […]
• Research and Development Costs Standards The paper seeks to discuss extensively the treatment of research and development costs. The company should be able to estimate the cost of the asset.
• Advanta India Limited Expanding International Presence via Extensive Research and Development
• Positive and Negative Effects of Research and Development
• Capitalising Research and Development: Towards the New System of National Accounts
• Fish Enterprise Financing and Its Impact on Exports and Research and Development
• Knowledge Disclosure, Patents, and Optimal Organization of Research and Development
• Conditions for Government Support of Private Research and Development
• Empirical Determinants and Patterns of Research and Development Investment in Asia
• Adaptation Measures Related Research and Development
• Environment Quality Research and Development About Air Pollution
• Abnormal Research and Development Investments and Stock Returns
• Russian Applied Research and Development: Its Problems and Its Promise
• Influence Activity and the Organization of Research and Development
• Global Graphene Market Expands With Increasing Research and Development Activities
• Academic Research and Development on Cereal Crops
• Kilgors Winery Division: Research and Development and Budgeting
• Equity Compensation and the Sensitivity of Research and Development to Financial Market Frictions
• Economic Growth, Innovation, and Collaborative Research and Development Activities
• Research and Development and Extension Services in Agriculture and Food Security
• Norovirus Vaccine: Priorities for Future Research and Development
• Canon Future Strategies of Research and Development
• Financing Research and Development Activities in the Construction Materials Industry
• Market Size and Innovation: Effects of Medicare on Pharmaceutical Research and Development
• Direct and Cross-Scheme Effects in a Research and Development Subsidy Program Analysis
• Basic Research and Development in Vertical Markets
• Financing Agricultural Research and Development in Rich Countries
• Incentives for Environmental Research and Development: Competitive Pressure and Emissions Taxation
• Innovation, Research and Development in Romanian Enterprises
• Measuring Total Factor Productivity, Technical Change, and the Rate of Returns to Research and Development
• Determinants for Locating Research and Development Activity in Europe
• Farmer-Entrepreneurs, Agricultural Innovation, and Explosive Research and Development Cycles
• Pension Accrual Management and Research and Development Investment
• In-Depth Research and Development Trend of China Optical Communication Market
• Knowledge Creation and the Research and Development Process
• Payoffs From Research and Development Along the Australian Food Value Chain
• Accounting for Discretionary Costs With Specific Attention to Research and Development
• 3D-Printing Polymer Research and Development
• Job Characteristic Model: Technical Coordinator Apple’s Research and Development
• Product Innovation, Research and Development and Technology Acquisition
• Agricultural Research and Development: Working in Partnerships to Optimize Limited Resources
• American Research and Development of an Atomic Bomb
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• Introduction

Introduction and definitions

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research and development , in industry , two intimately related processes by which new products and new forms of old products are brought into being through technological innovation .

Research and development, a phrase unheard of in the early part of the 20th century, has since become a universal watchword in industrialized nations. The concept of research is as old as science; the concept of the intimate relationship between research and subsequent development, however, was not generally recognized until the 1950s. Research and development is the beginning of most systems of industrial production. The innovations that result in new products and new processes usually have their roots in research and have followed a path from laboratory idea, through pilot or prototype production and manufacturing start-up, to full-scale production and market introduction. The foundation of any innovation is an invention . Indeed, an innovation might be defined as the application of an invention to a significant market need. Inventions come from research—careful, focused, sustained inquiry, frequently trial and error. Research can be either basic or applied, a distinction that was established in the first half of the 20th century.

Basic research is defined as the work of scientists and others who pursue their investigations without conscious goals, other than the desire to unravel the secrets of nature. In modern programs of industrial research and development, basic research (sometimes called pure research) is usually not entirely “pure”; it is commonly directed toward a generalized goal, such as the investigation of a frontier of technology that promises to address the problems of a given industry. An example of this is the research being done on gene splicing or cloning in pharmaceutical company laboratories.

Applied research carries the findings of basic research to a point where they can be exploited to meet a specific need, while the development stage of research and development includes the steps necessary to bring a new or modified product or process into production. In Europe , the United States , and Japan the unified concept of research and development has been an integral part of economic planning , both by government and by private industry.

The first organized attempt to harness scientific skill to communal needs took place in the 1790s, when the young revolutionary government in France was defending itself against most of the rest of Europe. The results were remarkable. Explosive shells, the semaphore telegraph, the captive observation balloon, and the first method of making gunpowder with consistent properties all were developed during this period.

The lesson was not learned permanently, however, and another half century was to pass before industry started to call on the services of scientists to any serious extent. At first the scientists consisted of only a few gifted individuals. Robert W. Bunsen, in Germany, advised on the design of blast furnaces. William H. Perkin, in England, showed how dyes could be synthesized in the laboratory and then in the factory. William Thomson (Lord Kelvin), in Scotland, supervised the manufacture of telecommunication cables. In the United States, Leo H. Baekeland, a Belgian, produced Bakelite, the first of the plastics. There were inventors, too, such as John B. Dunlop, Samuel Morse, and Alexander Graham Bell , who owed their success more to intuition , skill, and commercial acumen than to scientific understanding.

While industry in the United States and most of western Europe was still feeding on the ideas of isolated individuals, in Germany a carefully planned effort was being mounted to exploit the opportunities that scientific advances made possible. Siemens, Krupp, Zeiss, and others were establishing laboratories and, as early as 1900, employed several hundred people on scientific research. In 1870 the Physicalische Technische Reichsanstalt (Imperial Institute of Physics and Technology) was set up to establish common standards of measurement throughout German industry. It was followed by the Kaiser Wilhelm Gesellschaft (later renamed the Max Planck Society for the Advancement of Science), which provided facilities for scientific cooperation between companies.

In the United States, the Cambria Iron Company set up a small laboratory in 1867, as did the Pennsylvania Railroad in 1875. The first case of a laboratory that spent a significant part of its parent company’s revenues was that of the Edison Electric Light Company, which employed a staff of 20 in 1878. The U.S. National Bureau of Standards was established in 1901, 31 years after its German counterpart, and it was not until the years immediately preceding World War I that the major American companies started to take research seriously. It was in this period that General Electric , Du Pont, American Telephone & Telegraph, Westinghouse, Eastman Kodak, and Standard Oil set up laboratories for the first time.

Except for Germany, progress in Europe was even slower. When the National Physical Laboratory was founded in England in 1900, there was considerable public comment on the danger to Britain’s economic position of German dominance in industrial research, but there was little action. Even in France, which had an outstanding record in pure science , industrial penetration was negligible.

World War I produced a dramatic change. Attempts at rapid expansion of the arms industry in the belligerent as well as in most of the neutral countries exposed weaknesses in technology as well as in organization and brought an immediate appreciation of the need for more scientific support. The Department of Scientific and Industrial Research in the United Kingdom was founded in 1915, and the National Research Council in the United States in 1916. These bodies were given the task of stimulating and coordinating the scientific support to the war effort, and one of their most important long-term achievements was to convince industrialists, in their own countries and in others, that adequate and properly conducted research and development were essential to success.

At the end of the war the larger companies in all the industrialized countries embarked on ambitious plans to establish laboratories of their own; and, in spite of the inevitable confusion in the control of activities that were novel to most of the participants, there followed a decade of remarkable technical progress. The automobile, the airplane, the radio receiver, the long-distance telephone, and many other inventions developed from temperamental toys into reliable and efficient mechanisms in this period. The widespread improvement in industrial efficiency produced by this first major injection of scientific effort went far to offset the deteriorating financial and economic situation.

The economic pressures on industry created by the Great Depression reached crisis levels by the early 1930s, and the major companies started to seek savings in their research and development expenditure. It was not until World War II that the level of effort in the United States and Britain returned to that of 1930. Over much of the European continent the depression had the same effect, and in many countries the course of the war prevented recovery after 1939. In Germany Nazi ideology tended to be hostile to basic scientific research, and effort was concentrated on short-term work.

The picture at the end of World War II provided sharp contrasts. In large parts of Europe industry had been devastated, but the United States was immensely stronger than ever before. At the same time the brilliant achievements of the men who had produced radar, the atomic bomb , and the V-2 rocket had created a public awareness of the potential value of research that ensured it a major place in postwar plans. The only limit was set by the shortage of trained persons and the demands of academic and other forms of work.

Since 1945 the number of trained engineers and scientists in most industrial countries has increased each year. The U.S. effort has stressed aircraft, defense, space, electronics , and computers. Indirectly, U.S. industry in general has benefited from this work, a situation that compensates in part for the fact that in specifically nonmilitary areas the number of persons employed in the United States is lower in relation to population than in a number of other countries.

Outside the air, space, and defense fields the amount of effort in different industries follows much the same pattern in different countries, a fact made necessary by the demands of international competition. (An exception was the former Soviet Union , which devoted less R and D resources to nonmilitary programs than most other industrialized nations.) An important point is that countries like Japan, which have no significant aircraft or military space industries, have substantially more manpower available for use in the other sectors. The preeminence of Japan in consumer electronics, cameras, and motorcycles and its strong position in the world automobile market attest to the success of its efforts in product innovation and development.

An Overview of Research and Development in Academia

• First Online: 03 February 2022

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• Elias Baydoun 4 ,
• Joelle Mesmar 4 ,
• Abdul Rahman Beydoun 5 &
• John R. Hillman 6  

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This overview chapter encompasses the main underpinning themes of research and development (R&D) of universities around the world. Our observations and opinions apply equally to public-sector university-linked research institutes that conduct mainly original research as opposed to policy research. After an Introduction that includes defining the terms used in the chapter and scoping the topic, the main 13 sections of the chapter cover (a) R&D as a fundamental feature of human development reflecting the inherent curiosity of humans and their ability to learn and implement their knowledge. (b) The rationale for modern governments to invest in R&D, referring to the New Growth Theory and meeting the needs of modern societies. (c) The rationale for private-sector organisations to invest in R&D to ensure their long-term sustainability and competitiveness. (d) The various definitions and concepts of R&D. and Research & Experimental Development. (e) The roles and implications of the rapidly expanding number of transformative technologies that are not only profoundly transforming virtually all R&D but also the operation of modern societies including universities. (f) The need for specialist facilities, staffing, and learned societies for R&D to thrive. (g) The importance of international collaboration. (h) Funding sources for R&D. (i) The actuality of academic R&D, including both good practice and deleterious effects of poor management. (j) The pivotal wide-ranging roles of governments. (k) Impediments to successful R&D in both the public and private sectors. (l) Geopolitical aspects of R&D, and (m) Future of R&D. The Conclusions Section considers recommendations on R&D policies for the Arab world as well as for developing economies based on our global analysis of R&D.

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Baydoun, E., Mesmar, J., Beydoun, A.R., Hillman, J.R. (2022). An Overview of Research and Development in Academia. In: Badran, A., Baydoun, E., Hillman, J.R. (eds) Higher Education in the Arab World: Research and Development. Springer, Cham. https://doi.org/10.1007/978-3-030-80122-9_2

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11.1 The Purpose of Research Writing

Learning objectives.

• Identify reasons to research writing projects.
• Outline the steps of the research writing process.

Why was the Great Wall of China built? What have scientists learned about the possibility of life on Mars? What roles did women play in the American Revolution? How does the human brain create, store, and retrieve memories? Who invented the game of football, and how has it changed over the years?

You may know the answers to these questions off the top of your head. If you are like most people, however, you find answers to tough questions like these by searching the Internet, visiting the library, or asking others for information. To put it simply, you perform research.

Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research in your everyday life. When your boss, your instructor, or a family member asks you a question that you do not know the answer to, you locate relevant information, analyze your findings, and share your results. Locating, analyzing, and sharing information are key steps in the research process, and in this chapter, you will learn more about each step. By developing your research writing skills, you will prepare yourself to answer any question no matter how challenging.

Reasons for Research

When you perform research, you are essentially trying to solve a mystery—you want to know how something works or why something happened. In other words, you want to answer a question that you (and other people) have about the world. This is one of the most basic reasons for performing research.

But the research process does not end when you have solved your mystery. Imagine what would happen if a detective collected enough evidence to solve a criminal case, but she never shared her solution with the authorities. Presenting what you have learned from research can be just as important as performing the research. Research results can be presented in a variety of ways, but one of the most popular—and effective—presentation forms is the research paper . A research paper presents an original thesis, or purpose statement, about a topic and develops that thesis with information gathered from a variety of sources.

If you are curious about the possibility of life on Mars, for example, you might choose to research the topic. What will you do, though, when your research is complete? You will need a way to put your thoughts together in a logical, coherent manner. You may want to use the facts you have learned to create a narrative or to support an argument. And you may want to show the results of your research to your friends, your teachers, or even the editors of magazines and journals. Writing a research paper is an ideal way to organize thoughts, craft narratives or make arguments based on research, and share your newfound knowledge with the world.

Write a paragraph about a time when you used research in your everyday life. Did you look for the cheapest way to travel from Houston to Denver? Did you search for a way to remove gum from the bottom of your shoe? In your paragraph, explain what you wanted to research, how you performed the research, and what you learned as a result.

Research Writing and the Academic Paper

No matter what field of study you are interested in, you will most likely be asked to write a research paper during your academic career. For example, a student in an art history course might write a research paper about an artist’s work. Similarly, a student in a psychology course might write a research paper about current findings in childhood development.

Having to write a research paper may feel intimidating at first. After all, researching and writing a long paper requires a lot of time, effort, and organization. However, writing a research paper can also be a great opportunity to explore a topic that is particularly interesting to you. The research process allows you to gain expertise on a topic of your choice, and the writing process helps you remember what you have learned and understand it on a deeper level.

Research Writing at Work

Knowing how to write a good research paper is a valuable skill that will serve you well throughout your career. Whether you are developing a new product, studying the best way to perform a procedure, or learning about challenges and opportunities in your field of employment, you will use research techniques to guide your exploration. You may even need to create a written report of your findings. And because effective communication is essential to any company, employers seek to hire people who can write clearly and professionally.

Writing at Work

Take a few minutes to think about each of the following careers. How might each of these professionals use researching and research writing skills on the job?

• Medical laboratory technician
• Small business owner
• Information technology professional
• Freelance magazine writer

A medical laboratory technician or information technology professional might do research to learn about the latest technological developments in either of these fields. A small business owner might conduct research to learn about the latest trends in his or her industry. A freelance magazine writer may need to research a given topic to write an informed, up-to-date article.

Think about the job of your dreams. How might you use research writing skills to perform that job? Create a list of ways in which strong researching, organizing, writing, and critical thinking skills could help you succeed at your dream job. How might these skills help you obtain that job?

Steps of the Research Writing Process

How does a research paper grow from a folder of brainstormed notes to a polished final draft? No two projects are identical, but most projects follow a series of six basic steps.

These are the steps in the research writing process:

• Choose a topic.
• Plan and schedule time to research and write.
• Conduct research.
• Organize research and ideas.
• Draft your paper.
• Revise and edit your paper.

Each of these steps will be discussed in more detail later in this chapter. For now, though, we will take a brief look at what each step involves.

Step 1: Choosing a Topic

As you may recall from Chapter 8 “The Writing Process: How Do I Begin?” , to narrow the focus of your topic, you may try freewriting exercises, such as brainstorming. You may also need to ask a specific research question —a broad, open-ended question that will guide your research—as well as propose a possible answer, or a working thesis . You may use your research question and your working thesis to create a research proposal . In a research proposal, you present your main research question, any related subquestions you plan to explore, and your working thesis.

Step 2: Planning and Scheduling

Before you start researching your topic, take time to plan your researching and writing schedule. Research projects can take days, weeks, or even months to complete. Creating a schedule is a good way to ensure that you do not end up being overwhelmed by all the work you have to do as the deadline approaches.

During this step of the process, it is also a good idea to plan the resources and organizational tools you will use to keep yourself on track throughout the project. Flowcharts, calendars, and checklists can all help you stick to your schedule. See Chapter 11 “Writing from Research: What Will I Learn?” , Section 11.2 “Steps in Developing a Research Proposal” for an example of a research schedule.

Step 3: Conducting Research

When going about your research, you will likely use a variety of sources—anything from books and periodicals to video presentations and in-person interviews.

Your sources will include both primary sources and secondary sources . Primary sources provide firsthand information or raw data. For example, surveys, in-person interviews, and historical documents are primary sources. Secondary sources, such as biographies, literary reviews, or magazine articles, include some analysis or interpretation of the information presented. As you conduct research, you will take detailed, careful notes about your discoveries. You will also evaluate the reliability of each source you find.

Step 4: Organizing Research and the Writer’s Ideas

When your research is complete, you will organize your findings and decide which sources to cite in your paper. You will also have an opportunity to evaluate the evidence you have collected and determine whether it supports your thesis, or the focus of your paper. You may decide to adjust your thesis or conduct additional research to ensure that your thesis is well supported.

Remember, your working thesis is not set in stone. You can and should change your working thesis throughout the research writing process if the evidence you find does not support your original thesis. Never try to force evidence to fit your argument. For example, your working thesis is “Mars cannot support life-forms.” Yet, a week into researching your topic, you find an article in the New York Times detailing new findings of bacteria under the Martian surface. Instead of trying to argue that bacteria are not life forms, you might instead alter your thesis to “Mars cannot support complex life-forms.”

Step 5: Drafting Your Paper

Now you are ready to combine your research findings with your critical analysis of the results in a rough draft. You will incorporate source materials into your paper and discuss each source thoughtfully in relation to your thesis or purpose statement.

When you cite your reference sources, it is important to pay close attention to standard conventions for citing sources in order to avoid plagiarism , or the practice of using someone else’s words without acknowledging the source. Later in this chapter, you will learn how to incorporate sources in your paper and avoid some of the most common pitfalls of attributing information.

Step 6: Revising and Editing Your Paper

In the final step of the research writing process, you will revise and polish your paper. You might reorganize your paper’s structure or revise for unity and cohesion, ensuring that each element in your paper flows into the next logically and naturally. You will also make sure that your paper uses an appropriate and consistent tone.

Once you feel confident in the strength of your writing, you will edit your paper for proper spelling, grammar, punctuation, mechanics, and formatting. When you complete this final step, you will have transformed a simple idea or question into a thoroughly researched and well-written paper you can be proud of!

Review the steps of the research writing process. Then answer the questions on your own sheet of paper.

• In which steps of the research writing process are you allowed to change your thesis?
• In step 2, which types of information should you include in your project schedule?
• What might happen if you eliminated step 4 from the research writing process?

Key Takeaways

• People undertake research projects throughout their academic and professional careers in order to answer specific questions, share their findings with others, increase their understanding of challenging topics, and strengthen their researching, writing, and analytical skills.
• The research writing process generally comprises six steps: choosing a topic, scheduling and planning time for research and writing, conducting research, organizing research and ideas, drafting a paper, and revising and editing the paper.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

• DOI: 10.1080/00213624.1968.11502863
• Corpus ID: 152176656

R & D: Essays on the Economics of Research and Development

• Published 1 June 1968
• Journal of Economic Issues

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Is public r&d a complement or substitute for private r&d a review of the econometric evidence, powerful or powerless the impact of public r&d grants on smes in germany, related papers.

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A paragraph is a group of related sentences that support one main idea. In general, paragraphs consist of three parts: the topic sentence, body sentences, and the concluding or the bridge sentence to the next paragraph or section of the paper. Paragraphs show where the subdivisions of a research paper begin and end and, thus, help the reader see the organization of the essay and grasp its main points in relation to the research problem.

Arnaudet, Martin L. and Mary Ellen Barrett. Paragraph Development: A Guide for Students of English . 2nd edition. Englewood Cliffs, NJ: Prentice Hall Regents, 1990; Rahman, Mohidur. “The Essentials of Paragraph Writing to Develop Writing Skill.” Global Journal of Human Social Science: Linguistics and Education 22 (2022).

Importance of Constructing Good Paragraphs

Paragraphs are the building blocks of papers . Without well-written paragraphs that flow logically from one idea to the next and that inform and help support understanding of the research problem being investigated, your paper will not be viewed as credible by the reader. More than simply a collection of sentences, a paragraph must possess a controlling idea [i.e., the thinking strategy, opinion, or attitude that provides a framework from which to interpret the author’s position concerning the research problem]. The paragraph should then explain the idea in a structurally coherent way and be sufficiently developed to inform the reader about that idea in a way that transitions naturally into the next paragraph or section of your paper.

Below are common problems with developing effective paragraphs:

1.  The paragraph has no controlling idea . Imagine each paragraph as having three general layers of text. The core content is in the middle. It includes all the evidence you need to make the point. However, this evidence needs to be introduced by a topic sentence or your readers will not know what to do with all the evidence you have given them. Therefore, the beginning of the paragraph explains the controlling idea of the paragraph. The last part of the paragraph tells the reader how the paragraph relates to the broader argument and provides a transition to the next idea. Once you have mastered the use of topic sentences, you may decide that the topic sentence for a particular paragraph really should not be the first sentence of the paragraph. This is fine—the topic sentence can actually go at the beginning, middle, or end of a paragraph; what is important is that it is there to inform readers what the main idea of the paragraph is and how it relates back to the broader topic of your paper.

2.  The paragraph has more than one controlling idea . This is the most common reason why a paragraph is too lengthy. If a paragraph is more than a page long, it likely contains more than one controlling idea. In this case, consider eliminating sentences that relate to the second idea, with the thought that these statements do not inform and help support the research problem, or if this information is important, split the paragraph into two or more paragraphs, each with only one controlling idea.

3.  Transitional statement is missing . In academic writing, most paragraphs include a transition from one paragraph to the next paragraph because research writing often addresses complex and multilayered topics that require in-depth explanations and analysis. T he transition ensures that there is a logical sequence of thoughts, ideas, and arguments within y our paper. A transitional statement can be one or two sentences that helps establish relationships between controlling ideas and create a logical progression of those ideas throughout the paper. Transitions are especially important at the end of paragraphs that discuss multiple examples, explain complex issues or concepts, or at the end of each section of your paper [e.g., introduction to literature review].

Arnaudet, Martin L. and Mary Ellen Barrett. Paragraph Development: A Guide for Students of English . 2nd edition. Englewood Cliffs, NJ: Prentice Hall Regents, 1990; Paragraph Development: Importance of Constructing Good Paragraphs. AP English Literature and Composition. Edublogs, 2012; Paragraphing. Centre for Applied Linguistics. University of Warwick; Hicks, Rodney W. “Tips for New and Experienced Authors: Focus on the Paragraph.” Journal of the American Association of Nurse Practitioners 32 (October 2020): 639-641.

Structure and Writing Style

I.  General Structure

Most paragraphs in an essay parallel the general three-part structure of each section of a research paper and, by extension, the overall research paper, with an introduction, a body that includes facts and analysis, and a conclusion. You can see this structure in paragraphs whether they are narrating, describing, comparing, contrasting, or analyzing information. Each part of the paragraph plays an important role in communicating the meaning you intend to covey to the reader.

Introduction : the first section of a paragraph; should include the topic sentence and any other sentences at the beginning of the paragraph that give background information or provide a transition.

Body : follows the introduction; discusses the controlling idea, using facts, arguments, analysis, examples, and other information.

Conclusion : the final section; summarizes the connections between the information discussed in the body of the paragraph and the paragraph’s controlling idea. For long paragraphs, you may also want to include a bridge sentence that introduces the next paragraph or section of the paper. In some instances, the bridge sentence can be written in the form of a question. However, use this rhetorical device sparingly, otherwise, ending a lot of paragraphs with a question to lead into the next paragraph sounds cumbersome.

NOTE:   This general structure does not imply that you should not be creative in your writing. Arranging where each element goes in a paragraph can make a paper more engaging for the reader. However, do not be too creative in experimenting with the narrative flow of paragraphs. To do so may distract from the main arguments of your research and weaken the quality of your academic writing.

II.  Development and Organization

Before you can begin to determine what the composition of a particular paragraph will be, you must consider what is the most important idea that you are trying to convey to your reader. This is the "controlling idea," or the thesis statement from which you compose the remainder of the paragraph. In other words, your paragraphs should remind your reader that there is a recurrent relationship between your controlling idea and the information in each paragraph. The research problem functions like a seed from which your paper, and your ideas, will grow. The whole process of paragraph development is an organic one—a natural progression from a seed idea to a full-blown research study where there are direct, familial relationships in the paper between all of  your controlling ideas and the paragraphs which derive from them. The decision about what to put into your paragraphs begins with brainstorming about how you want to pursue the research problem . There are many techniques for brainstorming but, whichever one you choose, this stage of paragraph development cannot be skipped because it lays a foundation for developing a set of paragraphs [representing a section of your paper] that describes a specific element of your overall analysis. Each section is described further in this writing guide. Given these factors, every paragraph in a paper should be :

• Unified —All of the sentences in a single paragraph should be related to a single controlling idea [often expressed in the topic sentence of the paragraph].
• Clearly related to the research problem —The sentences should all refer to the central idea, or the thesis, of the paper.
• Coherent —The sentences should be arranged in a logical manner and should follow a definite plan for development.
• Well-developed —Every idea discussed in the paragraph should be adequately explained and supported through evidence and details that work together to explain the paragraph's controlling idea.

There are many different ways you can organize a paragraph . However, the organization you choose will depend on the controlling idea of the paragraph. Ways to organize a paragraph in academic writing include:

• Narrative : Tell a story. Go chronologically, from start to finish.
• Descriptive : Provide specific details about what something looks or feels like. Organize spatially, in order of appearance, or by topic.
• Process : Explain step by step how something works. Perhaps follow a sequence—first, second, third.
• Classification : Separate into groups or explain the various parts of a topic.
• Illustrative : Give examples and explain how those examples prove your point.

Arnaudet, Martin L. and Mary Ellen Barrett. Paragraph Development: A Guide for Students of English . 2nd edition. Englewood Cliffs, NJ: Prentice Hall Regents, 1990; On Paragraphs. The Writing Lab and The OWL. Purdue University; Organization: General Guidelines for Paragraphing. The Reading/Writing Center. Hunter College; The Paragraph. The Writing Center. Pasadena City College; Paragraph Structure. Effective Writing Center. University of Maryland; Paragraphs. Institute for Writing Rhetoric. Dartmouth College; Paragraphs. The Writing Center. University of North Carolina; Paragraphs. University Writing Center. Texas A&M University; Paragraphs and Topic Sentences. Writing Tutorial Services, Center for Innovative Teaching and Learning. Indiana University; Weissberg, Robert C. “Given and New: Paragraph Development Models from Scientific English.” TESOL Quarterly 18 (September 1984): 485-500.

Writing Tip

Coherence of Ideas is What Matters, Not Length!

Do not think of developing paragraphs in terms of their length. Length and appearance do not determine whether a part in your paper is a paragraph. It is the unity and coherence of ideas represented in a sentence or among sentences that constitutes to a good paragraph.

Bahl, Vik. Paragraph Development. English 127 Research Writing syllabus. Green River Community College.

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Example of a Great Essay | Explanations, Tips & Tricks

Published on February 9, 2015 by Shane Bryson . Revised on July 23, 2023 by Shona McCombes.

This example guides you through the structure of an essay. It shows how to build an effective introduction , focused paragraphs , clear transitions between ideas, and a strong conclusion .

Each paragraph addresses a single central point, introduced by a topic sentence , and each point is directly related to the thesis statement .

As you read, hover over the highlighted parts to learn what they do and why they work.

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Other interesting articles, frequently asked questions about writing an essay, an appeal to the senses: the development of the braille system in nineteenth-century france.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Lack of access to reading and writing put blind people at a serious disadvantage in nineteenth-century society. Text was one of the primary methods through which people engaged with culture, communicated with others, and accessed information; without a well-developed reading system that did not rely on sight, blind people were excluded from social participation (Weygand, 2009). While disabled people in general suffered from discrimination, blindness was widely viewed as the worst disability, and it was commonly believed that blind people were incapable of pursuing a profession or improving themselves through culture (Weygand, 2009). This demonstrates the importance of reading and writing to social status at the time: without access to text, it was considered impossible to fully participate in society. Blind people were excluded from the sighted world, but also entirely dependent on sighted people for information and education.

In France, debates about how to deal with disability led to the adoption of different strategies over time. While people with temporary difficulties were able to access public welfare, the most common response to people with long-term disabilities, such as hearing or vision loss, was to group them together in institutions (Tombs, 1996). At first, a joint institute for the blind and deaf was created, and although the partnership was motivated more by financial considerations than by the well-being of the residents, the institute aimed to help people develop skills valuable to society (Weygand, 2009). Eventually blind institutions were separated from deaf institutions, and the focus shifted towards education of the blind, as was the case for the Royal Institute for Blind Youth, which Louis Braille attended (Jimenez et al, 2009). The growing acknowledgement of the uniqueness of different disabilities led to more targeted education strategies, fostering an environment in which the benefits of a specifically blind education could be more widely recognized.

Several different systems of tactile reading can be seen as forerunners to the method Louis Braille developed, but these systems were all developed based on the sighted system. The Royal Institute for Blind Youth in Paris taught the students to read embossed roman letters, a method created by the school’s founder, Valentin Hauy (Jimenez et al., 2009). Reading this way proved to be a rather arduous task, as the letters were difficult to distinguish by touch. The embossed letter method was based on the reading system of sighted people, with minimal adaptation for those with vision loss. As a result, this method did not gain significant success among blind students.

Louis Braille was bound to be influenced by his school’s founder, but the most influential pre-Braille tactile reading system was Charles Barbier’s night writing. A soldier in Napoleon’s army, Barbier developed a system in 1819 that used 12 dots with a five line musical staff (Kersten, 1997). His intention was to develop a system that would allow the military to communicate at night without the need for light (Herron, 2009). The code developed by Barbier was phonetic (Jimenez et al., 2009); in other words, the code was designed for sighted people and was based on the sounds of words, not on an actual alphabet. Barbier discovered that variants of raised dots within a square were the easiest method of reading by touch (Jimenez et al., 2009). This system proved effective for the transmission of short messages between military personnel, but the symbols were too large for the fingertip, greatly reducing the speed at which a message could be read (Herron, 2009). For this reason, it was unsuitable for daily use and was not widely adopted in the blind community.

Nevertheless, Barbier’s military dot system was more efficient than Hauy’s embossed letters, and it provided the framework within which Louis Braille developed his method. Barbier’s system, with its dashes and dots, could form over 4000 combinations (Jimenez et al., 2009). Compared to the 26 letters of the Latin alphabet, this was an absurdly high number. Braille kept the raised dot form, but developed a more manageable system that would reflect the sighted alphabet. He replaced Barbier’s dashes and dots with just six dots in a rectangular configuration (Jimenez et al., 2009). The result was that the blind population in France had a tactile reading system using dots (like Barbier’s) that was based on the structure of the sighted alphabet (like Hauy’s); crucially, this system was the first developed specifically for the purposes of the blind.

While the Braille system gained immediate popularity with the blind students at the Institute in Paris, it had to gain acceptance among the sighted before its adoption throughout France. This support was necessary because sighted teachers and leaders had ultimate control over the propagation of Braille resources. Many of the teachers at the Royal Institute for Blind Youth resisted learning Braille’s system because they found the tactile method of reading difficult to learn (Bullock & Galst, 2009). This resistance was symptomatic of the prevalent attitude that the blind population had to adapt to the sighted world rather than develop their own tools and methods. Over time, however, with the increasing impetus to make social contribution possible for all, teachers began to appreciate the usefulness of Braille’s system (Bullock & Galst, 2009), realizing that access to reading could help improve the productivity and integration of people with vision loss. It took approximately 30 years, but the French government eventually approved the Braille system, and it was established throughout the country (Bullock & Galst, 2009).

Although Blind people remained marginalized throughout the nineteenth century, the Braille system granted them growing opportunities for social participation. Most obviously, Braille allowed people with vision loss to read the same alphabet used by sighted people (Bullock & Galst, 2009), allowing them to participate in certain cultural experiences previously unavailable to them. Written works, such as books and poetry, had previously been inaccessible to the blind population without the aid of a reader, limiting their autonomy. As books began to be distributed in Braille, this barrier was reduced, enabling people with vision loss to access information autonomously. The closing of the gap between the abilities of blind and the sighted contributed to a gradual shift in blind people’s status, lessening the cultural perception of the blind as essentially different and facilitating greater social integration.

The Braille system also had important cultural effects beyond the sphere of written culture. Its invention later led to the development of a music notation system for the blind, although Louis Braille did not develop this system himself (Jimenez, et al., 2009). This development helped remove a cultural obstacle that had been introduced by the popularization of written musical notation in the early 1500s. While music had previously been an arena in which the blind could participate on equal footing, the transition from memory-based performance to notation-based performance meant that blind musicians were no longer able to compete with sighted musicians (Kersten, 1997). As a result, a tactile musical notation system became necessary for professional equality between blind and sighted musicians (Kersten, 1997).

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

Bullock, J. D., & Galst, J. M. (2009). The Story of Louis Braille. Archives of Ophthalmology , 127(11), 1532. https://​doi.org/10.1001/​archophthalmol.2009.286.

Herron, M. (2009, May 6). Blind visionary. Retrieved from https://​eandt.theiet.org/​content/​articles/2009/05/​blind-visionary/.

Jiménez, J., Olea, J., Torres, J., Alonso, I., Harder, D., & Fischer, K. (2009). Biography of Louis Braille and Invention of the Braille Alphabet. Survey of Ophthalmology , 54(1), 142–149. https://​doi.org/10.1016/​j.survophthal.2008.10.006.

Kersten, F.G. (1997). The history and development of Braille music methodology. The Bulletin of Historical Research in Music Education , 18(2). Retrieved from https://​www.jstor.org/​stable/40214926.

Mellor, C.M. (2006). Louis Braille: A touch of genius . Boston: National Braille Press.

Tombs, R. (1996). France: 1814-1914 . London: Pearson Education Ltd.

Weygand, Z. (2009). The blind in French society from the Middle Ages to the century of Louis Braille . Stanford: Stanford University Press.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

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An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

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Research and Development

Checked : T. M. H. , Luis G.

Latest Update 21 Jan, 2024

12 min read

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What are research and Development?

What to consider, what are some types of research and development companies apply, applied research.

In the developing world of high competition, companies must find different ways of staying on top of the game. In a perfect market, firms would not struggle to gain to positions. There is a perfect flow of information with both consumers and producers well informed of everything happening within the markets. The interaction between consumers and manufacturers completes a market. When one makes a decision, it affects the other to a great extent. And this is why each participant must think carefully about the decisions they make.

One way of doing this is through   research. Economic growth does not take place where there is no proper understanding of how systems work. Companies are always looking for new opportunities, and they use the data from their markets and other markets to make this decision. These processes come down to research and   Development   (R & D). One of the main reasons people open up businesses is so that they can make a profit. And when there is a new venture for investing, they will grab the opportunity and use it to expand their territory. They use research and development approaches for this. The process relies heavily on the availability of data in the markets they operate in.

As a student of economics, research and Development is one of the main topics you will be covering. It comes under firm competition and strategy to help you understand how firms make decisions to improve their market standing and offer better services. Were markets operating under perfect competition, there would be much need for researching. This is because it is such a market; there is perfect information for both consumers and companies, which makes it easy for them to operate seamlessly. But since perfect competition is only theoretical, every company must use different strategies to achieve their goals.

Research is what companies and individuals before making decisions. Generally, human beings are regarded as rational decisional makers, though there are times when rational thinking does not have much help. In other words, they need to know the profits that come with taking a certain decision and leaving out the other. If they realize the decision does not have much profit or exposes them to the risk of loss, they avoid it. For instance, when a company wants to increase its products' prices, they need to consider several market factors first. They will often begin with competitor research, to know what the competition is doing, and how much the changes will affect them.

Research and Development are including the activities that firms undertake to innovate and introduce new products in the market. As stated above, firms need good information to make a development decision. R & D is often the first stage in the process of Development. As stated above, a company will not introduce a new product on the market just because they are getting more revenues, or because the market looks promising. They have gone through a proper background check of the market to determine whether or not the consumers are ready for the new product or service. Some of the questions they must answer regards how much of the product is already on the market. And since the idea for research and Development includes adding value to the company's bottom line, they must be careful with every decision they make.

R & D includes every step and strategies the specific firm takes to reach their goal. This main include, but is not limited to, marketing and advertisement techniques. It is like a trial for a new product to see how they will be received in the market. It is a great route to follow when these firms want to improve their existing offerings. In the case of price increment above, the company looks at how the current prices are performing, and how much the product is on the market. Doing this allows companies to stay ahead of their competition. This is the real essence of imperfect market competition. Those who have the right information stay ahead of others, and they do not easily share the same.

Companies in different industries conduct R & B using a different method. It does not really matter the sectors; the processes are almost the same. Those in pharmaceuticals, semiconductors, and technology field follows fairly the same procedures to get where they need to be. The application of different theories, like the consumer and producer theories, becomes a vital part of making the conclusions. Note that research and Development help companies to either invest in other areas or not to. Also, they do this to gain more market shares, or when they want to work with other companies.

The term R & D has been linked mostly to innovation in the corporate and government realm, as well as the private sector. Any company that wishes to stay relevant, on the modern market, and ahead of everyone else must stay ahead of their company. This means it is one of the most important aspects of a firm's general survival. Without research and Development, it becomes tough for them to survive. In any case, they may have to rely on other innovative ways, such as mergers and acquisitions or partnerships. R & D enables these companies to design new products and improve their existing offering.

Research and Development also help companies to know their future and prepare for conditions that would otherwise cause serious damage to the company in question. During the 2008/2009 financial markets failure that led to the Great Recession, many companies fell because they were not prepared for the uncertainty. It was one of the worst moments for them, and many did not know what to do in the first place. Even some bigger companies could not survive for the same reason of lacking a good strategy to shield themselves from such issues. This is one of the main aims of research and Development. By looking at previous economies, markets can prepare for uncertainties and take necessary measures to protect themselves from the harsh impacts of market failures.

Many people confuse R & D with operational activities performed by a corporation. Even though they seem similar and have the same goals in many cases, certain aspects make them different. For instance, the research and development process is followed, not with the expectation of immediate profit. Instead, the process is expected to contribute to the long-term profitability of the firm. The process may lead to patents, copyrights, and trademarks as companies make new discoveries and create new products. It focuses on the future of the company, not only for more revenue generation but also for its stability.

R & D is not, however, a cheap process. Companies that set up departments to handle R&D commit huge capital to the efforts. They have to estimate the risk-adjusted return on every investment they inject in the process. This inevitably involves the risk of capital, because it does not give immediate payoff, and there is a lot of uncertainty on its return on investment. The level of capital risk increases as more money is invested in research and Development. Other companies that may not have enough money to invest may choose to outsource their R & D for different reasons, including size and cost.

Companies in all sectors undergo activities related to research and Development. Firms and markets experience different growth levels through these processes, as well as the Development of new goods and services. Companies pharmaceuticals, semiconductors, and software/ technology industries tend to be the biggest investor in R & D. In the European market, research and Development are known as research and technical or technological Development. This term indicates the importance of the process and how crucial it is to the Development of the involved companies. The company does not only invest money but time and other resources in the activities.

Research and Development are some of the most important activities any company should get involved with. However, this does not mean the engage just because other companies are doing so. There are certain things to put in mind the success of this process.

Research and Development are beneficial to the company's bottom line, but it is a huge expense that many firms cannot afford. Nevertheless, they still have to somehow find a way around the process. After all, these firms spend huge amounts on research trying to create new products and services. Whenever a company wants to know how the market will receive their products, they must invest in proper research and data acquisition. And every penny spent is reported for accounting purposes. Any basic, and applies research costs must be recorded as used. The cost of Development can be carried forward since the profits are long term.

Many companies spend billions of dollars on R & D to make the newest, most desired products and services. In a recent survey by PriceWaterhouse Cooper, companies that spent the most on innovation and improvements in 2018 include Amazon, Alphabet, Volkswagen, Samsung, Microsoft, and Apple, among others. The largest spender user $22.6 billion, and the least used $11.6 billion.

If a company has to set its own department for R & D must set aside a proper budget. It means hiring new staff and having a long-term budget for them. Such money should be well accounted for, which is why proper accounting must be done.

There are various approaches to research and Development, which are required for every company to choose one this is more suitable. In one R & D model, a company may have a department staffed specifically by an engineer who develops new product ideas. This team usually has to go through extensive research. This model does not have any specific goal or application in mind. Research is just done for the sake of research. Yes, it may lead to the production of new products, but this is just one of the many goals of the process. This model is the most commonly applied for large companies and has money to invest.

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Another approach involves a department composed of industrial scientists or researchers. The team is tasked with applied research in technical, scientific, and industrial fields. Through this model, the company achieves proper Development of future products, or improvement of the current products and/or operating procedures. This model seeks to establish what makes more profit for the company and how it can be improved to create better products or revenues.

Another approach is the use of incubators and accelerators. In this case, corporates invest in startups and offer funding assistance as well as guidance to entrepreneurs in the hope that these new innovations can be used to their benefits. Many large corporations follow this method because it makes things very easy for them. They do not need to do a lot of work since the smaller company takes care of the ground research.

Business mergers and partnerships are other forms of R & D that companies use to understand the fundamental aspects of a concept or phenomenon.

Basic research aims to produce a fuller, more complete understanding of the underlying idea. Gaining the right understanding is the first step in R & D. These activities give companies a foundation of information, even without directed applications towards the products, policies, or operational process. Applied research, on the other hand, aims at acquiring knowledge with a specific goal in mind. The idea may be applied in determining and developing new products, policies, or operational processes. Basic research is a time-consuming process, while applied research is more of painstaking and more costly. It requires lots of detail to get through its complex nature.

Research and Development have been part of the business world for a long time. Firms need proper information to decide what new products are good for their market, and how to make the existing ones better. Entrepreneurs and businesses must learn the basic models of R & D and its importance in general economic growth and Development.

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What Is Research and Development?

• Understanding R&D
• Types of R&D
• Pros and Cons
• Considerations
• R&D vs. Applied Research
• R&D Tax Credits

The Bottom Line

• Business Essentials

What Is Research and Development (R&D)?

Investopedia / Ellen Lindner

Research and development (R&D) is the series of activities that companies undertake to innovate. R&D is often the first stage in the development process that results in market research product development, and product testing.

Key Takeaways

• Research and development represents the activities companies undertake to innovate and introduce new products and services or to improve their existing offerings.
• R&D allows a company to stay ahead of its competition by catering to new wants or needs in the market.
• Companies in different sectors and industries conduct R&D—pharmaceuticals, semiconductors, and technology companies generally spend the most.
• R&D is often a broad approach to exploratory advancement, while applied research is more geared towards researching a more narrow scope.
• The accounting for treatment for R&D costs can materially impact a company's income statement and balance sheet.

Understanding Research and Development (R&D)

The concept of research and development is widely linked to innovation both in the corporate and government sectors. R&D allows a company to stay ahead of its competition. Without an R&D program, a company may not survive on its own and may have to rely on other ways to innovate such as engaging in mergers and acquisitions (M&A) or partnerships. Through R&D, companies can design new products and improve their existing offerings.

R&D is distinct from most operational activities performed by a corporation. The research and/or development is typically not performed with the expectation of immediate profit. Instead, it is expected to contribute to the long-term profitability of a company. R&D may often allow companies to secure intellectual property, including patents , copyrights, and trademarks as discoveries are made and products created.

Companies that set up and employ departments dedicated entirely to R&D commit substantial capital to the effort. They must estimate the risk-adjusted return on their R&D expenditures, which inevitably involves risk of capital. That's because there is no immediate payoff, and the return on investment (ROI) is uncertain. As more money is invested in R&D, the level of capital risk increases. Other companies may choose to outsource their R&D for a variety of reasons including size and cost.

Companies across all sectors and industries undergo R&D activities. Corporations experience growth through these improvements and the development of new goods and services. Pharmaceuticals, semiconductors , and software/technology companies tend to spend the most on R&D. In Europe, R&D is known as research and technical or technological development.

Many small and mid-sized businesses may choose to outsource their R&D efforts because they don't have the right staff in-house to meet their needs.

Types of Research and Development (R&D)

There are several different types of R&D that exist in the corporate world and within government. The type used depends entirely on the entity undertaking it and the results can differ.

Basic Research

There are business incubators and accelerators, where corporations invest in startups and provide funding assistance and guidance to entrepreneurs in the hope that innovations will result that they can use to their benefit.

M&As and partnerships are also forms of R&D as companies join forces to take advantage of other companies' institutional knowledge and talent.

Applied Research

One R&D model is a department staffed primarily by engineers who develop new products —a task that typically involves extensive research. There is no specific goal or application in mind with this model. Instead, the research is done for the sake of research.

Development Research

This model involves a department composed of industrial scientists or researchers, all of who are tasked with applied research in technical, scientific, or industrial fields. This model facilitates the development of future products or the improvement of current products and/or operating procedures.

The largest companies may also be the ones that drive the most R&D spend. For example, Amazon has reported $1.147 billion of research and development value on its 2023 annual report.

Advantages and Disadvantages of R&D

There are several key benefits to research and development. It facilitates innovation, allowing companies to improve existing products and services or by letting them develop new ones to bring to the market.

Because R&D also is a key component of innovation, it requires a greater degree of skill from employees who take part. This allows companies to expand their talent pool, which often comes with special skill sets.

The advantages go beyond corporations. Consumers stand to benefit from R&D because it gives them better, high-quality products and services as well as a wider range of options. Corporations can, therefore, rely on consumers to remain loyal to their brands. It also helps drive productivity and economic growth.

Disadvantages

One of the major drawbacks to R&D is the cost. First, there is the financial expense as it requires a significant investment of cash upfront. This can include setting up a separate R&D department, hiring talent, and product and service testing, among others.

Innovation doesn't happen overnight so there is also a time factor to consider. This means that it takes a lot of time to bring products and services to market from conception to production to delivery.

Because it does take time to go from concept to product, companies stand the risk of being at the mercy of changing market trends . So what they thought may be a great seller at one time may reach the market too late and not fly off the shelves once it's ready.

Facilitates innovation

Improved or new products and services

Expands knowledge and talent pool

Increased consumer choice and brand loyalty

Economic driver

Financial investment

Shifting market trends

R&D Accounting

R&D may be beneficial to a company's bottom line, but it is considered an expense . After all, companies spend substantial amounts on research and trying to develop new products and services. As such, these expenses are often reported for accounting purposes on the income statement and do not carry long-term value.

There are certain situations where R&D costs are capitalized and reported on the balance sheet. Some examples include but are not limited to:

• Materials, fixed assets, or other assets have alternative future uses with an estimable value and useful life.
• Software that can be converted or applied elsewhere in the company to have a useful life beyond a specific single R&D project.
• Indirect costs or overhead expenses allocated between projects.
• R&D purchased from a third party that is accompanied by intangible value. That intangible asset may be recorded as a separate balance sheet asset.

R&D Considerations

Before taking on the task of research and development, it's important for companies and governments to consider some of the key factors associated with it. Some of the most notable considerations are:

• Objectives and Outcome: One of the most important factors to consider is the intended goals of the R&D project. Is it to innovate and fill a need for certain products that aren't being sold? Or is it to make improvements on existing ones? Whatever the reason, it's always important to note that there should be some flexibility as things can change over time.
• Timing: R&D requires a lot of time. This involves reviewing the market to see where there may be a lack of certain products and services or finding ways to improve on those that are already on the shelves.
• Cost: R&D costs a great deal of money, especially when it comes to the upfront costs. And there may be higher costs associated with the conception and production of new products rather than updating existing ones.
• Risks: As with any venture, R&D does come with risks. R&D doesn't come with any guarantees, no matter the time and money that goes into it. This means that companies and governments may sacrifice their ROI if the end product isn't successful.

Research and Development vs. Applied Research

Basic research is aimed at a fuller, more complete understanding of the fundamental aspects of a concept or phenomenon. This understanding is generally the first step in R&D. These activities provide a basis of information without directed applications toward products, policies, or operational processes .

Applied research entails the activities used to gain knowledge with a specific goal in mind. The activities may be to determine and develop new products, policies, or operational processes. While basic research is time-consuming, applied research is painstaking and more costly because of its detailed and complex nature.

R&D Tax Credits

The IRS offers a R&D tax credit to encourage innovation and significantly reduction their tax liability. The credit calls for specific types of spend such as product development, process improvement, and software creation.

Enacted under Section 41 of the Internal Revenue Code, this credit encourages innovation by providing a dollar-for-dollar reduction in tax obligations. The eligibility criteria, expanded by the Protecting Americans from Tax Hikes (PATH) Act of 2015, now encompass a broader spectrum of businesses. The credit tens to benefit small-to-midsize enterprises.

To claim R&D tax credits, businesses must document their qualifying expenses and complete IRS Form 6765 (Credit for Increasing Research Activities). The credit, typically ranging from 6% to 8% of annual qualifying expenses, offers businesses a direct offset against federal income tax liabilities. Additionally, businesses can claim up to $250,000 per year against their payroll taxes.

Example of Research and Development (R&D)

One of the more innovative companies of this millennium is Apple Inc. As part of its annual reporting, it has the following to say about its research and development spend:

In 2023, Apple reported having spent $29.915 billion. This is 8% of their annual total net sales. Note that Apple's R&D spend was reported to be higher than the company's selling, general and administrative costs (of $24.932 billion).

Note that the company doesn't go into length about what exactly the R&D spend is for. According to the notes, the company's year-over-year growth was "driven primarily by increases in headcount-related expenses". However, this does not explain the underlying basis carried from prior years (i.e. materials, patents, etc.).

Research and development refers to the systematic process of investigating, experimenting, and innovating to create new products, processes, or technologies. It encompasses activities such as scientific research, technological development, and experimentation conducted to achieve specific objectives to bring new items to market.

What Types of Activities Can Be Found in Research and Development?

Research and development activities focus on the innovation of new products or services in a company. Among the primary purposes of R&D activities is for a company to remain competitive as it produces products that advance and elevate its current product line. Since R&D typically operates on a longer-term horizon, its activities are not anticipated to generate immediate returns. However, in time, R&D projects may lead to patents, trademarks, or breakthrough discoveries with lasting benefits to the company. 

Why Is Research and Development Important?

Given the rapid rate of technological advancement, R&D is important for companies to stay competitive. Specifically, R&D allows companies to create products that are difficult for their competitors to replicate. Meanwhile, R&D efforts can lead to improved productivity that helps increase margins, further creating an edge in outpacing competitors. From a broader perspective, R&D can allow a company to stay ahead of the curve, anticipating customer demands or trends.

There are many things companies can do in order to advance in their industries and the overall market. Research and development is just one way they can set themselves apart from their competition. It opens up the potential for innovation and increasing sales. However, it does come with some drawbacks—the most obvious being the financial cost and the time it takes to innovate.

Amazon. " 2023 Annual Report ."

Internal Revenue Service. " Research Credit ."

Internal Revenue Service. " About Form 6765, Credit for Increasing Research Activities ."

Apple. " 2023 Annual Report ."

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Think of yourself as a member of a jury, listening to a lawyer who is presenting an opening argument. You'll want to know very soon whether the lawyer believes the accused to be guilty or not guilty, and how the lawyer plans to convince you. Readers of academic essays are like jury members: before they have read too far, they want to know what the essay argues as well as how the writer plans to make the argument. After reading your thesis statement, the reader should think, "This essay is going to try to convince me of something. I'm not convinced yet, but I'm interested to see how I might be."

An effective thesis cannot be answered with a simple "yes" or "no." A thesis is not a topic; nor is it a fact; nor is it an opinion. "Reasons for the fall of communism" is a topic. "Communism collapsed in Eastern Europe" is a fact known by educated people. "The fall of communism is the best thing that ever happened in Europe" is an opinion. (Superlatives like "the best" almost always lead to trouble. It's impossible to weigh every "thing" that ever happened in Europe. And what about the fall of Hitler? Couldn't that be "the best thing"?)

A good thesis has two parts. It should tell what you plan to argue, and it should "telegraph" how you plan to argue—that is, what particular support for your claim is going where in your essay.

Steps in Constructing a Thesis

First, analyze your primary sources.  Look for tension, interest, ambiguity, controversy, and/or complication. Does the author contradict himself or herself? Is a point made and later reversed? What are the deeper implications of the author's argument? Figuring out the why to one or more of these questions, or to related questions, will put you on the path to developing a working thesis. (Without the why, you probably have only come up with an observation—that there are, for instance, many different metaphors in such-and-such a poem—which is not a thesis.)

Once you have a working thesis, write it down.  There is nothing as frustrating as hitting on a great idea for a thesis, then forgetting it when you lose concentration. And by writing down your thesis you will be forced to think of it clearly, logically, and concisely. You probably will not be able to write out a final-draft version of your thesis the first time you try, but you'll get yourself on the right track by writing down what you have.

Keep your thesis prominent in your introduction.  A good, standard place for your thesis statement is at the end of an introductory paragraph, especially in shorter (5-15 page) essays. Readers are used to finding theses there, so they automatically pay more attention when they read the last sentence of your introduction. Although this is not required in all academic essays, it is a good rule of thumb.

Anticipate the counterarguments.  Once you have a working thesis, you should think about what might be said against it. This will help you to refine your thesis, and it will also make you think of the arguments that you'll need to refute later on in your essay. (Every argument has a counterargument. If yours doesn't, then it's not an argument—it may be a fact, or an opinion, but it is not an argument.)

This statement is on its way to being a thesis. However, it is too easy to imagine possible counterarguments. For example, a political observer might believe that Dukakis lost because he suffered from a "soft-on-crime" image. If you complicate your thesis by anticipating the counterargument, you'll strengthen your argument, as shown in the sentence below.

Some Caveats and Some Examples

A thesis is never a question.  Readers of academic essays expect to have questions discussed, explored, or even answered. A question ("Why did communism collapse in Eastern Europe?") is not an argument, and without an argument, a thesis is dead in the water.

A thesis is never a list.  "For political, economic, social and cultural reasons, communism collapsed in Eastern Europe" does a good job of "telegraphing" the reader what to expect in the essay—a section about political reasons, a section about economic reasons, a section about social reasons, and a section about cultural reasons. However, political, economic, social and cultural reasons are pretty much the only possible reasons why communism could collapse. This sentence lacks tension and doesn't advance an argument. Everyone knows that politics, economics, and culture are important.

A thesis should never be vague, combative or confrontational.  An ineffective thesis would be, "Communism collapsed in Eastern Europe because communism is evil." This is hard to argue (evil from whose perspective? what does evil mean?) and it is likely to mark you as moralistic and judgmental rather than rational and thorough. It also may spark a defensive reaction from readers sympathetic to communism. If readers strongly disagree with you right off the bat, they may stop reading.

An effective thesis has a definable, arguable claim.  "While cultural forces contributed to the collapse of communism in Eastern Europe, the disintegration of economies played the key role in driving its decline" is an effective thesis sentence that "telegraphs," so that the reader expects the essay to have a section about cultural forces and another about the disintegration of economies. This thesis makes a definite, arguable claim: that the disintegration of economies played a more important role than cultural forces in defeating communism in Eastern Europe. The reader would react to this statement by thinking, "Perhaps what the author says is true, but I am not convinced. I want to read further to see how the author argues this claim."

A thesis should be as clear and specific as possible.  Avoid overused, general terms and abstractions. For example, "Communism collapsed in Eastern Europe because of the ruling elite's inability to address the economic concerns of the people" is more powerful than "Communism collapsed due to societal discontent."

Copyright 1999, Maxine Rodburg and The Tutors of the Writing Center at Harvard University

Research and Development As An Investment

About 20 percent of the gross investment expenditures of U.S. manufacturing firms is expenditures on research and development. Like investment in physical capital, R&D also responds to news about future prospects of the firm, such as profitability, technological opportunities, or changes in factor prices. Using data from a panel of large U.S. manufacturing firms that was developed within the Productivity Program of the NBER, we investigate the differential responses of these two types of investment to changes in the value of the firm's assets as perceived by financial markets and the interaction of these responses. In order to study this topic empirically, we develop a stochastic dynamic programming model of a firm with two types of capital (physical and knowledge capital) which are used to produce profits. A feature of the model is the distinction between the accumulation of the two kinds of capital: expenditures on the physical capital stock are incurred one or more years before the capital actually becomes productive, whereas R&D capital is produced jointly as a function of current expenditure and the past technological position of the firm. Two individual firm specific shocks are considered: one to the overall profitability of the firm, and one to the "productivity" of R&D. In the empirical estimates, we find that these two shocks account for about 20 percent of the total variance in net investment, 15 percent of the variance in the firm-level R&D to capital ratio, but only about 5 percent of the annual rates of return. The profitability shock is well described by a moving average process of order three, while the technology shock process is more nearly permanent: first order autoregressive with parameter near unity.

• Acknowledgements and Disclosures

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Home — Essay Samples — Psychology — Childhood Development — Human Growth and Development

Human Growth and Development

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Published: Jan 31, 2024

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Table of contents

Theoretical foundations of human growth and development, physical development, cognitive development, social and emotional development, environmental and genetic influences on human growth and development, lifespan development.

• Freud, S. (1905). Three essays on the theory of sexuality. Standard Edition, 7, 123-255.
• Erikson, E. (1950). Childhood and society. New York: Norton.
• Piaget, J. (1952). The origins of intelligence in children. New York: International Universities Press.

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4 Jun 2024  ·  Victoria Jackson , Bogdan Vasilescu , Daniel Russo , Paul Ralph , Maliheh Izadi , Rafael Prikladnicki , Sarah D'Angelo , Sarah Inman , Anielle Lisboa , Andre van der Hoek · Edit social preview

Creativity has always been considered a major differentiator to separate the good from the great, and we believe the importance of creativity for software development will only increase as GenAI becomes embedded in developer tool-chains and working practices. This paper uses the McLuhan tetrad alongside scenarios of how GenAI may disrupt software development more broadly, to identify potential impacts GenAI may have on creativity within software development. The impacts are discussed along with a future research agenda comprising six connected themes that consider how individual capabilities, team capabilities, the product, unintended consequences, society, and human aspects can be affected.

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• 30 May 2024
• Correction 03 June 2024

Japan’s push to make all research open access is taking shape

• Dalmeet Singh Chawla 0

Dalmeet Singh Chawla is a freelance science journalist based in London.

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Japan plans to make all publicly funded research available to read in institutional repositories. Credit: Toru Yamanaka/AFP via Getty

The Japanese government is pushing ahead with a plan to make Japan’s publicly funded research output free to read. In June, the science ministry will assign funding to universities to build the infrastructure needed to make research papers free to read on a national scale. The move follows the ministry’s announcement in February that researchers who receive government funding will be required to make their papers freely available to read on the institutional repositories from April 2025.

The Japanese plan “is expected to enhance the long-term traceability of research information, facilitate secondary research and promote collaboration”, says Kazuki Ide, a health-sciences and public-policy scholar at Osaka University in Suita, Japan, who has written about open access in Japan .

The nation is one of the first Asian countries to make notable advances towards making more research open access (OA) and among the first countries in the world to forge a nationwide plan for OA.

The plan follows in the footsteps of the influential Plan S, introduced six years ago by a group of research funders in the United States and Europe known as cOAlition S , to accelerate the move to OA publishing . The United States also implemented an OA mandate in 2022 that requires all research funded by US taxpayers to be freely available from 2026.

Institutional repositories

When the Ministry of Education, Culture, Sports, Science and Technology (MEXT) announced Japan’s pivot to OA in February, it also said that it would invest ¥10 billion (around US$63 million) to standardize institutional repositories — websites dedicated to hosting scientific papers, their underlying data and other materials — ensuring that there will be a mechanism for making research in Japan open.

Among the roughly 800 universities in Japan, more than 750 already have an institutional repository, says Shimasaki Seiichi, director of the Space Development and Utilization Division at MEXT in Tokyo, who was involved with drawing up the plan. Each university will host the research produced by its academics, but the underlying software will be the same.

In 2022, Japan also launched its own national preprint server, Jxiv , but its use remains limited, with only a few hundred preprint articles posted on the platform so far. Ide says that publishing as preprints is not yet habitual for many researchers in Japan, noting that only around one in five respondents to his 2023 survey 1 on Jxiv were even aware that it existed.

Japan’s move to greater access to its research is focusing on ‘green OA’ — in which authors make the author-accepted, but unfinalized, versions of papers available in the digital repositories, says Seiichi.

Seiichi says that gold OA — in which the final copyedited and polished version of a paper is made freely available on the journal site — is not feasible on a wide scale. That’s because the cost to make every paper free to read would be too high for universities. Publishers levy an article-processing charge (APC) if the paper is made free to read, rather than being paywalled, a fee that covers a publisher’s costs.

APCs are increasing at an average rate of 4.3% per year, notes Johan Rooryck, a scholar of French linguistics at Leiden University in the Netherlands, and executive director of cOAlition S.

Rooryck says that Japan’s green OA strategy should be applauded. “It’s definitely something that one should do,” he says. “Especially for all the content that is still behind the paywall.”

Kathleen Shearer, executive director of the Confederation of Open Access Repositories in Montreal, Canada, says that the Japanese plan is “equitable”.

“It doesn’t matter where you publish, whether you have APCs or not, you are still able to comply with an open-access policy,” she says.

She adds that the policy will mean that Japan has a unified record of all research produced by its academics, because all institutional repositories are hosted on the same national server. “Japan is way ahead of the rest of us,” Shearer says. “More countries are moving in this direction but Japan really was one of the first.”

Focusing on institutional repositories will have another benefit: it will not discriminate against research published in Japanese, Shearer says. “A big part of their scholarly ecosystem is represented in Japanese.”

Japanese research is no longer world class — here’s why

The plan to move to OA and support Japanese universities’ repositories comes as Japan grapples with its declining standing in international research.

In a report released last October, MEXT found that Japan’s world-class research status is declining . For instance, Japan’s share in the top 10% of most-cited papers has dipped from 6% to 2%, placing it 13th on the list of nations, despite Japan having the 5th-highest research output.

In March, Japan vowed to triple its number of doctorate holders by 2040, after another report found that the country’s number of PhD graduates is also declining, making it an outlier among the major economies.

doi: https://doi.org/10.1038/d41586-024-01493-8

Updates & Corrections

Correction 03 June 2024 : The original version of this article incorrectly stated the date of the commencement of the open access policy, and incorrectly identified Shimasaki Seiichi's job title. The text has been updated.

Ide, K. & Nakayama, J.-I. Genes Cells 28 , 333–337 (2023).

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We are opening submissions for consideration in a special issue, "Psychology and family dynamics.” The special issue is part of an innovative journal titled Translational Issues in Psychological Science , cosponsored by APA and the American Psychological Association of Graduate Students (APAGS).

“Psychology and family dynamics” is scheduled for the December 2025 issue.

For this issue, the editors will consider manuscripts focused on the ways in which family dynamics can impact psychological functioning, including the effects of family systems on childhood outcomes, the role of parent-related factors (e.g., parenting styles, attitudes, and beliefs) on youth development and well-being, and the bidirectional influences of family dynamics and mental health across the lifespan. Submissions that aim to understand these topics among culturally diverse, historically marginalized, and/or underserved populations are encouraged.

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The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI) , 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey  on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year , with three-quarters predicting that gen AI will lead to significant or disruptive change in their industries in the years ahead.

About the authors

This article is a collaborative effort by Alex Singla , Alexander Sukharevsky , Lareina Yee , and Michael Chui , with Bryce Hall , representing views from QuantumBlack, AI by McKinsey, and McKinsey Digital.

Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology. The survey also provides insights into the kinds of risks presented by gen AI—most notably, inaccuracy—as well as the emerging practices of top performers to mitigate those challenges and capture value.

AI adoption surges

Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. For the past six years, AI adoption by respondents’ organizations has hovered at about 50 percent. This year, the survey finds that adoption has jumped to 72 percent (Exhibit 1). And the interest is truly global in scope. Our 2023 survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI. 1 Organizations based in Central and South America are the exception, with 58 percent of respondents working for organizations based in Central and South America reporting AI adoption. Looking by industry, the biggest increase in adoption can be found in professional services. 2 Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2).

Gen AI adoption is most common in the functions where it can create the most value

Most respondents now report that their organizations—and they as individuals—are using gen AI. Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research  determined that gen AI adoption could generate the most value 3 “ The economic potential of generative AI: The next productivity frontier ,” McKinsey, June 14, 2023. —as well as in IT (Exhibit 3). The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Gen AI also is weaving its way into respondents’ personal lives. Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use.

Investments in gen AI and analytical AI are beginning to create value

The latest survey also shows how different industries are budgeting for gen AI. Responses suggest that, in many industries, organizations are about equally as likely to be investing more than 5 percent of their digital budgets in gen AI as they are in nongenerative, analytical-AI solutions (Exhibit 5). Yet in most industries, larger shares of respondents report that their organizations spend more than 20 percent on analytical AI than on gen AI. Looking ahead, most respondents—67 percent—expect their organizations to invest more in AI over the next three years.

Where are those investments paying off? For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6). For analytical AI, respondents most often report seeing cost benefits in service operations—in line with what we found last year —as well as meaningful revenue increases from AI use in marketing and sales.

Inaccuracy: The most recognized and experienced risk of gen AI use

As businesses begin to see the benefits of gen AI, they’re also recognizing the diverse risks associated with the technology. These can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use.

Respondents to the latest survey are more likely than they were last year to say their organizations consider inaccuracy and IP infringement to be relevant to their use of gen AI, and about half continue to view cybersecurity as a risk (Exhibit 7).

Conversely, respondents are less likely than they were last year to say their organizations consider workforce and labor displacement to be relevant risks and are not increasing efforts to mitigate them.

In fact, inaccuracy— which can affect use cases across the gen AI value chain , ranging from customer journeys and summarization to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Some organizations have already experienced negative consequences from the use of gen AI, with 44 percent of respondents saying their organizations have experienced at least one consequence (Exhibit 8). Respondents most often report inaccuracy as a risk that has affected their organizations, followed by cybersecurity and explainability.

Our previous research has found that there are several elements of governance that can help in scaling gen AI use responsibly, yet few respondents report having these risk-related practices in place. 4 “ Implementing generative AI with speed and safety ,” McKinsey Quarterly , March 13, 2024. For example, just 18 percent say their organizations have an enterprise-wide council or board with the authority to make decisions involving responsible AI governance, and only one-third say gen AI risk awareness and risk mitigation controls are required skill sets for technical talent.

Bringing gen AI capabilities to bear

The latest survey also sought to understand how, and how quickly, organizations are deploying these new gen AI tools. We have found three archetypes for implementing gen AI solutions : takers use off-the-shelf, publicly available solutions; shapers customize those tools with proprietary data and systems; and makers develop their own foundation models from scratch. 5 “ Technology’s generational moment with generative AI: A CIO and CTO guide ,” McKinsey, July 11, 2023. Across most industries, the survey results suggest that organizations are finding off-the-shelf offerings applicable to their business needs—though many are pursuing opportunities to customize models or even develop their own (Exhibit 9). About half of reported gen AI uses within respondents’ business functions are utilizing off-the-shelf, publicly available models or tools, with little or no customization. Respondents in energy and materials, technology, and media and telecommunications are more likely to report significant customization or tuning of publicly available models or developing their own proprietary models to address specific business needs.

Respondents most often report that their organizations required one to four months from the start of a project to put gen AI into production, though the time it takes varies by business function (Exhibit 10). It also depends upon the approach for acquiring those capabilities. Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement.

Gen AI high performers are excelling despite facing challenges

Gen AI is a new technology, and organizations are still early in the journey of pursuing its opportunities and scaling it across functions. So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. Still, these gen AI leaders are worth examining closely. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. Forty-two percent of these high performers say more than 20 percent of their EBIT is attributable to their use of nongenerative, analytical AI, and they span industries and regions—though most are at organizations with less than $1 billion in annual revenue. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations.

To start, gen AI high performers are using gen AI in more business functions—an average of three functions, while others average two. They, like other organizations, are most likely to use gen AI in marketing and sales and product or service development, but they’re much more likely than others to use gen AI solutions in risk, legal, and compliance; in strategy and corporate finance; and in supply chain and inventory management. They’re more than three times as likely as others to be using gen AI in activities ranging from processing of accounting documents and risk assessment to R&D testing and pricing and promotions. While, overall, about half of reported gen AI applications within business functions are utilizing publicly available models or tools, gen AI high performers are less likely to use those off-the-shelf options than to either implement significantly customized versions of those tools or to develop their own proprietary foundation models.

What else are these high performers doing differently? For one thing, they are paying more attention to gen-AI-related risks. Perhaps because they are further along on their journeys, they are more likely than others to say their organizations have experienced every negative consequence from gen AI we asked about, from cybersecurity and personal privacy to explainability and IP infringement. Given that, they are more likely than others to report that their organizations consider those risks, as well as regulatory compliance, environmental impacts, and political stability, to be relevant to their gen AI use, and they say they take steps to mitigate more risks than others do.

Gen AI high performers are also much more likely to say their organizations follow a set of risk-related best practices (Exhibit 11). For example, they are nearly twice as likely as others to involve the legal function and embed risk reviews early on in the development of gen AI solutions—that is, to “ shift left .” They’re also much more likely than others to employ a wide range of other best practices, from strategy-related practices to those related to scaling.

In addition to experiencing the risks of gen AI adoption, high performers have encountered other challenges that can serve as warnings to others (Exhibit 12). Seventy percent say they have experienced difficulties with data, including defining processes for data governance, developing the ability to quickly integrate data into AI models, and an insufficient amount of training data, highlighting the essential role that data play in capturing value. High performers are also more likely than others to report experiencing challenges with their operating models, such as implementing agile ways of working and effective sprint performance management.

About the research

The online survey was in the field from February 22 to March 5, 2024, and garnered responses from 1,363 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 981 said their organizations had adopted AI in at least one business function, and 878 said their organizations were regularly using gen AI in at least one function. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

Alex Singla and Alexander Sukharevsky  are global coleaders of QuantumBlack, AI by McKinsey, and senior partners in McKinsey’s Chicago and London offices, respectively; Lareina Yee  is a senior partner in the Bay Area office, where Michael Chui , a McKinsey Global Institute partner, is a partner; and Bryce Hall  is an associate partner in the Washington, DC, office.

They wish to thank Kaitlin Noe, Larry Kanter, Mallika Jhamb, and Shinjini Srivastava for their contributions to this work.

This article was edited by Heather Hanselman, a senior editor in McKinsey’s Atlanta office.

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Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scale

A generative AI reset: Rewiring to turn potential into value in 2024

Implementing generative AI with speed and safety

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