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100 Cosmetology Essay Topic Ideas & Examples

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Cosmetology is a diverse and exciting field that offers many different career paths and opportunities for individuals who are passionate about beauty, fashion, and personal care. If you are studying cosmetology or considering a career in the industry, you may be required to write essays on various topics related to this field. To help you get started, here are 100 cosmetology essay topic ideas and examples to inspire your writing:

  • The history and evolution of cosmetology.
  • The role of a cosmetologist in society.
  • The importance of professionalism in the cosmetology industry.
  • The impact of social media on beauty standards.
  • The benefits of pursuing a career in cosmetology.
  • The challenges faced by cosmetologists and how to overcome them.
  • The influence of cultural diversity on beauty trends.
  • The ethical considerations in the cosmetology industry.
  • The impact of technology on modern cosmetology practices.
  • The psychological effects of beauty treatments on individuals.
  • The role of cosmetology in enhancing self-esteem and confidence.
  • The relationship between fashion and cosmetology.
  • The significance of continuing education in the cosmetology field.
  • The potential health risks associated with certain beauty treatments.
  • The impact of natural and organic products on the cosmetology industry.
  • The role of cosmetology in the entertainment industry.
  • The challenges faced by male cosmetologists in a female-dominated industry.
  • The importance of sanitation and hygiene in cosmetology practices.
  • The impact of beauty pageants on societal beauty standards.
  • The rise of eco-friendly and sustainable practices in cosmetology.
  • The influence of celebrities on beauty trends and consumer behavior.
  • The role of cosmetology in promoting inclusivity and diversity.
  • The cultural significance of different hairstyles and haircare practices.
  • The impact of cosmetology on the environment and ways to reduce it.
  • The benefits of natural skincare products in cosmetology.
  • The role of cosmetology in therapeutic and wellness treatments.
  • The importance of customer service skills in the cosmetology industry.
  • The impact of social media influencers on cosmetology trends.
  • The role of cosmetology in preparing individuals for special events.
  • The challenges faced by independent cosmetologists and salon owners.
  • The influence of different cultures on makeup trends.
  • The significance of hair color and its impact on personal style.
  • The impact of mass production on the cosmetology industry.
  • The role of cosmetology in empowering individuals to express themselves.
  • The challenges faced by cosmetologists working with diverse hair types.
  • The role of cosmetology in promoting mental and emotional well-being.
  • The impact of beauty standards on body image and self-esteem.
  • The importance of proper skincare routines and products.
  • The influence of the fashion industry on cosmetology trends.
  • The significance of haircuts and hairstyles in personal identity.
  • The challenges faced by cosmetologists working with different skin types.
  • The role of cosmetology in preparing individuals for job interviews.
  • The impact of beauty advertisements on consumer behavior.
  • The importance of teamwork in a salon or spa environment.
  • The influence of different eras and time periods on cosmetology trends.
  • The significance of nail care and the art of nail design.
  • The challenges faced by cosmetologists working with aging clients.
  • The role of cosmetology in preparing individuals for weddings and special occasions.
  • The impact of social media filters and editing apps on beauty standards.
  • The importance of haircare routines and products for maintaining healthy hair.
  • The influence of different cultures on skincare rituals and practices.
  • The significance of eyebrow shaping and its impact on facial features.
  • The challenges faced by cosmetologists working with clients with special needs.
  • The role of cosmetology in promoting gender equality and inclusivity.
  • The impact of beauty treatments on the environment and ways to minimize it.
  • The importance of proper makeup application techniques.
  • The influence of different art forms on cosmetology trends.
  • The significance of hair extensions and their impact on personal style.
  • The challenges faced by cosmetologists working in high-stress environments.
  • The role of cosmetology in preparing individuals for fashion shows and photo shoots.
  • The impact of cosmetic surgery on the cosmetology industry.
  • The importance of haircare routines and products for different hair textures.
  • The influence of different cultures on fragrance preferences and trends.
  • The significance of makeup contouring and its impact on facial structure.
  • The challenges faced by cosmetologists working with clients with skin conditions.
  • The role of cosmetology in promoting body positivity and self-acceptance.
  • The impact of beauty salons and spas on local economies.
  • The importance of proper nail care and hygiene.
  • The influence of different music genres on cosmetology trends.
  • The significance of hairstyling tools and their impact on hair health.
  • The challenges faced by cosmetologists working with clients with allergies.
  • The role of cosmetology in preparing individuals for television and film productions.
  • The impact of cosmetic brands and their marketing strategies on consumer choices.
  • The importance of facial skincare routines and products.
  • The influence of different architectural styles on cosmetology trends.
  • The significance of hair accessories and their impact on personal style.
  • The challenges faced by cosmetologists working with clients with disabilities.
  • The role of cosmetology in promoting environmentally friendly practices.
  • The impact of beauty competitions on the cosmetology industry.
  • The importance of proper body skincare routines and products.
  • The influence of different dance styles on cosmetology trends.
  • The significance of makeup palettes and their impact on artistic expression.
  • The challenges faced by cosmetologists working with clients with hair loss.
  • The role of cosmetology in preparing individuals for red carpet events.
  • The impact of beauty bloggers and vloggers on consumer preferences.
  • The importance of hand and foot care in overall well-being.
  • The influence of different literary genres on cosmetology trends.
  • The significance of hair accessories and their impact on bridal looks.
  • The challenges faced by cosmetologists working with clients with skin sensitivities.
  • The role of cosmetology in promoting eco-friendly packaging and product options.
  • The impact of beauty trends and fads on the cosmetology industry.
  • The importance of proper sun protection and skincare.
  • The influence of different painting techniques on cosmetology trends.
  • The significance of makeup brushes and tools in achieving desired looks.
  • The challenges faced by cosmetologists working with clients with medical conditions.
  • The role of cosmetology in preparing individuals for theater and stage performances.
  • The impact of beauty subscription boxes on consumer shopping habits.
  • The importance of proper lip care and the art of lipstick application.
  • The influence of different photography styles on cosmetology trends.
  • The significance of skincare rituals and practices in different cultures.

These 100 cosmetology essay topic ideas and examples should give you a starting point for your writing. Remember to choose a topic that interests you and allows you to showcase your knowledge and enthusiasm for the field of cosmetology. Good luck with your essays!

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Essays About Beauty: Top 5 Examples and 10 Prompts

Writing essays about beauty is complicated because of this topic’s breadth. See our examples and prompts to you write your next essay.

Beauty is short for beautiful and refers to the features that make something pleasant to look at. This includes landscapes like mountain ranges and plains, natural phenomena like sunsets and aurora borealis, and art pieces such as paintings and sculptures. However, beauty is commonly attached to an individual’s appearance,  fashion, or cosmetics style, which appeals to aesthetical concepts. Because people’s views and ideas about beauty constantly change , there are always new things to know and talk about.

Below are five great essays that define beauty differently. Consider these examples as inspiration to come up with a topic to write about.

1. Essay On Beauty – Promise Of Happiness By Shivi Rawat

2. defining beauty by wilbert houston, 3. long essay on beauty definition by prasanna, 4. creative writing: beauty essay by writer jill, 5. modern idea of beauty by anonymous on papersowl, 1. what is beauty: an argumentative essay, 2. the beauty around us, 3. children and beauty pageants, 4. beauty and social media, 5. beauty products and treatments: pros and cons, 6. men and makeup, 7. beauty and botched cosmetic surgeries, 8. is beauty a necessity, 9. physical and inner beauty, 10. review of books or films about beauty.

“In short, appreciation of beauty is a key factor in the achievement of happiness, adds a zest to living positively and makes the earth a more cheerful place to live in.”

Rawat defines beauty through the words of famous authors, ancient sayings, and historical personalities. He believes that beauty depends on the one who perceives it. What others perceive as beautiful may be different for others. Rawat adds that beauty makes people excited about being alive.

“No one’s definition of beauty is wrong. However, it does exist and can be seen with the eyes and felt with the heart.”

Check out these essays about best friends .

Houston’s essay starts with the author pointing out that some people see beauty and think it’s unattainable and non-existent. Next, he considers how beauty’s definition is ever-changing and versatile. In the next section of his piece, he discusses individuals’ varying opinions on the two forms of beauty: outer and inner. 

At the end of the essay, the author admits that beauty has no exact definition, and people don’t see it the same way. However, he argues that one’s feelings matter regarding discerning beauty. Therefore, no matter what definition you believe in, no one has the right to say you’re wrong if you think and feel beautiful.

“The characteristic held by the objects which are termed “beautiful” must give pleasure to the ones perceiving it. Since pleasure and satisfaction are two very subjective concepts, beauty has one of the vaguest definitions.”

Instead of providing different definitions, Prasanna focuses on how the concept of beauty has changed over time. She further delves into other beauty requirements to show how they evolved. In our current day, she explains that many defy beauty standards, and thinking “everyone is beautiful” is now the new norm.

“…beauty has stolen the eye of today’s youth. Gone are the days where a person’s inner beauty accounted for so much more then his/her outer beauty.”

This short essay discusses how people’s perception of beauty today heavily relies on physical appearance rather than inner beauty. However, Jill believes that beauty is all about acceptance. Sadly, this notion is unpopular because nowadays, something or someone’s beauty depends on how many people agree with its pleasant outer appearance. In the end, she urges people to stop looking at the false beauty seen in magazines and take a deeper look at what true beauty is.

“The modern idea of beauty is taking a sole purpose in everyday life. Achieving beautiful is not surgically fixing yourself to be beautiful, and tattoos may have a strong meaning behind them that makes them beautiful.”

Beauty in modern times has two sides: physical appearance and personality. The author also defines beauty by using famous statements like “a woman’s beauty is seen in her eyes because that’s the door to her heart where love resides” by Audrey Hepburn. The author also tackles the issue of how physical appearance can be the reason for bullying, cosmetic surgeries, and tattoos as a way for people to express their feelings.

Looking for more? Check out these essays about fashion .

10 Helpful Prompts To Use in Writing Essays About Beauty

If you’re still struggling to know where to start, here are ten exciting and easy prompts for your essay writing:

While defining beauty is not easy, it’s a common essay topic. First, share what you think beauty means. Then, explore and gather ideas and facts about the subject and convince your readers by providing evidence to support your argument.

If you’re unfamiliar with this essay type, see our guide on how to write an argumentative essay .

Beauty doesn’t have to be grand. For this prompt, center your essay on small beautiful things everyone can relate to. They can be tangible such as birds singing or flowers lining the street. They can also be the beauty of life itself. Finally, add why you think these things manifest beauty.

Little girls and boys participating in beauty pageants or modeling contests aren’t unusual. But should it be common? Is it beneficial for a child to participate in these competitions and be exposed to cosmetic products or procedures at a young age? Use this prompt to share your opinion about the issue and list the pros and cons of child beauty pageants.

Essays About Beauty: Beauty and social media

Today, social media is the principal dictator of beauty standards. This prompt lets you discuss the unrealistic beauty and body shape promoted by brands and influencers on social networking sites. Next, explain these unrealistic beauty standards and how they are normalized. Finally, include their effects on children and teens.

Countless beauty products and treatments crowd the market today. What products do you use and why? Do you think these products’ marketing is deceitful? Are they selling the idea of beauty no one can attain without surgeries? Choose popular brands and write down their benefits, issues, and adverse effects on users.

Although many countries accept men wearing makeup, some conservative regions such as Asia still see it as taboo. Explain their rationale on why these regions don’t think men should wear makeup. Then, delve into what makeup do for men. Does it work the same way it does for women? Include products that are made specifically for men.

There’s always something we want to improve regarding our physical appearance. One way to achieve such a goal is through surgeries. However, it’s a dangerous procedure with possible lifetime consequences. List known personalities who were pressured to take surgeries because of society’s idea of beauty but whose lives changed because of failed operations. Then, add your thoughts on having procedures yourself to have a “better” physique.

People like beautiful things. This explains why we are easily fascinated by exquisite artworks. But where do these aspirations come from? What is beauty’s role, and how important is it in a person’s life? Answer these questions in your essay for an engaging piece of writing.

Beauty has many definitions but has two major types. Discuss what is outer and inner beauty and give examples. Tell the reader which of these two types people today prefer to achieve and why. Research data and use opinions to back up your points for an interesting essay.

Many literary pieces and movies are about beauty. Pick one that made an impression on you and tell your readers why. One of the most popular books centered around beauty is Dave Hickey’s The Invisible Dragon , first published in 1993. What does the author want to prove and point out in writing this book, and what did you learn? Are the ideas in the book still relevant to today’s beauty standards? Answer these questions in your next essay for an exiting and engaging piece of writing.

Grammar is critical in writing. To ensure your essay is free of grammatical errors, check out our list of best essay checkers .

essay on beauty treatments

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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When beauty causes harm

Lissah Johnson_Marissa Chan_Tamarra James-Todd

New podcast from students and faculty examines how toxic beauty products and unrealistic beauty expectations have led to injustices

December 21, 2022 – Maintaining society’s expected beauty standards can come at a high cost—financially, health-wise, and personally—and those costs fall most often on marginalized groups, according to a new podcast from Harvard T.H. Chan School of Public Health.

Beauty + Justice looks at the history and context surrounding beauty injustices, the potential impacts on health—from asthma to early menstruation to breast cancer —and the sometimes painful emotional toll of trying to attain a certain beauty standard. The podcast features guests from health care, academia, nonprofits, and clean beauty businesses to discuss, as student host Lissah Johnson says in the series trailer, “what it will take to create a more clean and equitable future of beauty for everyone.” Launched in November, there were three episodes as of mid-December, with plans for about 10 more in the coming months.

The podcast team includes Johnson, a doctoral candidate in the Biological Sciences in Public Health program who works in the lab of Kristopher Sarosiek studying how cell death gets dysregulated in ovarian cancer; Marissa Chan , a doctoral candidate in the Department of Environmental Health studying community- and neighborhood-level drivers of hair product use among Black women ; and Tamarra James-Todd , Mark and Catherine Winkler Associate Professor of Environmental Reproductive Epidemiology and director of the Environmental Reproductive Justice Lab .

The idea for a podcast grew out of a desire to translate research results in a way that’s useful for people and policymakers. “There’s a lot of talk about environmental justice and health equity, but we actually need to get the science into the hands of the community members who are most impacted, and also those who are in power and who can affect change,” said James-Todd.

The podcast, she added, highlights the connection between racism and how beauty products are marketed, sold, and used. “The cost isn’t just our health,” she said. “It’s also an economic cost. People of color are paying more money—a ridiculously high amount—to try to achieve Eurocentric beauty standards. Basically, we are paying more money to make ourselves sicker.”

Experts featured in the podcast series delve into various aspects of beauty injustice. Guests have included Lori Tharps, an author, storyteller, and educator best known for a book she co-authored titled “ Hair Story: Untangling the Roots of Black Hair in America ”; Tamara Gilkes Borr, U.S. policy correspondent at The Economist, who wrote a May 2021 article about some of the hidden costs of having and maintaining Black hair; Robin Dodson, associate director of research operations and a research scientist at the Silent Spring Institute; and Blair Wylie, director of obstetrics for the 1 st region Pediatric Environmental Health Specialty Unit and founding director of The Collaborative for Women’s Environmental Health in the department of obstetrics and gynecology at Columbia University’s Vagelos College of Physicians and Surgeons. An episode planned for spring 2023 will explore the role of big business in beauty justice with Boma Brown-West, former director of EDF+Business for the Environmental Defense Fund and currently chief growth officer at the Healthy Building Network.

A tool for ‘othering’

In the series trailer, Johnson says, “The fact is beauty is not harmless, nor frivolous, or only skin deep. It’s also a source of toxic environmental exposures and a tool for othering and excluding specific groups of people.”

The episode featuring Dodson focused on the types of chemicals people are exposed to from beauty products and ways to prevent those exposures. Dodson has been involved in research that has shown that most women use products with fragrance—which can have hundreds of different kinds of chemicals —and she recommended that people choose fragrance-free products instead. Other chemicals to watch out for, she said, include phthalates, parabens, and UV filters such as benzophenone-3, which are endocrine disruptors that affect people’s hormonal systems. She also noted that levels of endocrine-disrupting chemicals tend to be higher in products marketed toward and used by Black women than in products for white women.

“The majority of people do not realize that chemicals do not need to be comprehensively evaluated for safety before they are used in products that you would use every day,” said Dodson. “I think people should … start making noise and calling as much attention as we can to these issues so that things will start to change.” She suggested speaking out in support of increased transparency around products, or calling your favorite brand to complain about unsafe ingredients.

Borr discussed the social consequences of being perceived as less beautiful. For instance, she noted, a 2020 study “found that Black women with natural hair, with curly hair, were perceived as less professional and less competent than Black women with straight hair and White women with curly or straight hair.”

And while many women spend a lot of money to have their appearance meet social standards, Black women face even greater hurdles. “Black women buy nine times more products than white women do,” Borr said, noting that the Black hair industry generated $2.5 billion in revenue in 2017. “And you also have to think about the fact that women make less money than men, and on top of that, Black women make much less money than White women do, and they’re spending so much more money to show up and go to work, to have their hair be appropriate for work, for that job. It’s really mind-boggling and kind of twisted when you really think about it.”

Chan said she found the episode featuring Borr very powerful. “She highlighted … that we’re not at the point yet where Black women or Black folks can just walk out the door without considering the impact of institutional and interpersonal racism as it relates to their appearance and Eurocentric beauty standards,” she said. Johnson agreed, noting that the episode made her think about how much time it takes to get ready to leave the house “in order to not get negative comments.” She talked about what Black women call “wash day”—the whole day it takes to wash, detangle, and treat your hair. “You miss out on time for so many other things, like being with friends and family,” she said. “And as a PhD student, I don’t have seven hours to spend every week making my hair in its natural state appear in line with those Eurocentric standards of beauty and professionalism.”

James-Todd spoke of her own struggles regarding her hair. At times, she said, she has worried about wearing her hair in a natural style. “I recognize that there are perceptions of what it looks like to be a Black woman wearing your hair in its natural state, one of which is to be perceived as being militant, or being perceived as not being particularly attractive,” she said. “And that has implications for whether or not I’m taken seriously.”

Borr said that one way to move the needle on societal standards surrounding Black hair is legislation prohibiting discrimination based on someone’s hair texture and hairstyle. In September, Alaska became the 19 th state to pass such legislation, known as the CROWN (Creating a Respectful and Open World for Natural Hair) Act. Media images of women with natural Black hair can also help, she said.

Learning experience

For Chan, working on the podcast highlighted the importance of framing research toward solutions. “I think a lot of times in environmental justice and environmental health there’s a tendency to document disparities or differences in product use, which is important. But it’s also important to ask: What can people do about it, and what is the path forward in terms of achieving beauty justice? We’re really emphasizing that point through the podcast.”

Johnson, a bench scientist, said that the podcast has taught her how to be a better science communicator. “I’m a basic scientist. I’m really steeped in using technical language and scientific jargon,” she said. “But why I care about what I study are how the people of a community are affected. So really being able to explain … to a diverse audience about research [regarding beauty injustices] has been really helpful and really powerful. It’s making me more of the scientist that I want to be.”

– Karen Feldscher

Photo courtesy Tamarra James-Todd

Beauty Standards and Their Impact Essay

Introduction.

Beauty generally refers to the mixture of aesthetic qualities such as form, shape and color that pleases the eyesight. Beauty is divided into two broad branches, that is, human beauty and beauty in things around us. Human beauty can also be classified into physical beauty and beauty of the soul. Beauty in things around us entails architecture and physical features.

Society at large has always put emphasis that beauty being admired and looked after trait. A good example in a society is a Marketing and Advertisement Industry that sells all everything by showcasing its beauty. Some countries however hold beauty more highly than others. Such countries include The U.S is the leading.

The physical beauty of a person opens ways for the person to get their soulmates without struggle. It is usually the first impression that makes the attraction to a mate much easier. It smoothens the bumps that life gives during the search for a soulmate. However, you should take into account that its importance fades away quickly with time. As you go through life, you realize that what you thought was beauty fades away. During this period, people tend to embark on the other kind of beauty which is the beauty of the soul. The beauty of the soul entails traits such as personality, sense of humor, intelligence and other factors that entail a person’s character.

The beauty of the things around us such as the works of architecture such as unique buildings, bridges and others and physical features such as mountains and water bodies are very important as they bring happiness and joy to our eyesight. They are used as sources of recreational facilities for both children and adults. Children go to places rich in physical features to break class monotony. Adults go to beautiful places while depressed or just while they need some refreshment. They are also used as sources of learning facilities for persons of all ages. Children go to learn new things in their environment and that is the same with adults.

All people need beauty but it depends on which type of beauty is in question. To explain this, children only find beauty in things such as toys and also in places they go. Adults on the other hand see the world clearly and thus they need beauty in everything they do and places they go. Some people however need beauty more than others. Women for example tend to be more obsessed with beauty in almost everything. They always look for perfection in their body and also in everything they do on a daily basis. This has consequently made them turn to cosmetics in order to look more beautiful. Some are now even doing surgery to modify their faces and other parts of their bodies. People always need beauty in their lives. This is always largely contributed by things around them. Take, for example, a beautiful compound with a wonderful house and a beautiful garden in the backyard that will always bring happiness and improve the lives of people living there.

As the say goes, beauty is in the beholder’s eyes. The perception of people on beauty is influenced by cultural heritage. For instance, American culture perceives youthfulness as beauty and European perceives flawless skin as an ideal beauty. In Africa, however, a filled-out large figure is referred to as beauty. In today’s society, beauty is people are beginning to relate beauty to be prosperous and happy. Many cultures have fueled the obsession with women being pretty and that in turn led to the introduction of cosmetics among different cultures. Almost all the cultures in the world value beauty so highly that many quantitative measures of beauty are constructed socially.

There are some types of beauty that the media have long forgotten and no longer classify as types of beauty. These include architecture and music. The media nowadays classify architecture as more of a science than art while the music on the other hand is long forgotten when they talk about those categories. Through the help of the media, our concepts about beauty can be globalized more so through social media networks as almost all the young people in this new generation are using social media networks and the information can travel faster.

There are many controversies about beauty in nature compared to that in human form. It is important that we consider all as having beauty but the one has more beauty than the other. Human being has a beauty that fades away with time while nature has a permanent beauty that never fades away. For example, take a look at the sky, the moon, the river and so on, their beauty last forever. Men are interested in the beauty of other things than that of their own while women always tend to be self-centered when it comes to beauty. Concerning your appearance is normal and understandable. In today’s society, everywhere you go be it at work, school, or interview, your personal appearance will always influence people’s impression of you.

Looking at the other side of the coin, the standards that society has put on women have enabled some women to thrive and become successful. Let’s take America for example, a country that produces many models and enables women to develop their careers in terms of beauty. It has led to many other opportunities such as selling cosmetics and fashion design.

The physical beauty of human beings fades away with time. The beauty of nature and of the soul is permanent. Society has set some unrealistic standards for women in terms of beauty which are vague and should be overlooked.

Skivko, M. (2020). Deconstruction in Fashion as a Path Toward New Beauty Standards: The Maison Margiela Case. ZoneModa Journal , 10 (1), 39-49.

McCray, S. (2018). Redefining Society’s Beauty Standards.

Capaldi, C. A., Passmore, H. A., Ishii, R., Chistopolskaya, K. A., Vowinckel, J., Nikolaev, E. L., & Semikin, G. I. (2017). Engaging with natural beauty may be related to well-being because it connects people to nature: Evidence from three cultures. Ecopsychology, 9(4), 199-211.

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IvyPanda. (2023, October 31). Beauty Standards and Their Impact. https://ivypanda.com/essays/beauty-standards-and-their-impact/

"Beauty Standards and Their Impact." IvyPanda , 31 Oct. 2023, ivypanda.com/essays/beauty-standards-and-their-impact/.

IvyPanda . (2023) 'Beauty Standards and Their Impact'. 31 October.

IvyPanda . 2023. "Beauty Standards and Their Impact." October 31, 2023. https://ivypanda.com/essays/beauty-standards-and-their-impact/.

1. IvyPanda . "Beauty Standards and Their Impact." October 31, 2023. https://ivypanda.com/essays/beauty-standards-and-their-impact/.

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IvyPanda . "Beauty Standards and Their Impact." October 31, 2023. https://ivypanda.com/essays/beauty-standards-and-their-impact/.

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André Aciman: Why Beauty Is So Important to Us

By André Aciman Dec. 7, 2019

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A quest for our better selves

essay on beauty treatments

Humans have engaged with the concept of beauty for millennia, trying to define it while being defined by it.

Plato thought that merely contemplating beauty caused “the soul to grow wings.” Ralph Waldo Emerson found beauty in Raphael’s “The Transfiguration,” writing that “a calm benignant beauty shines over all this picture, and goes directly to the heart.” In “My Skin,” Lizzo sings: “The most beautiful thing that you ever seen is even bigger than what we think it means.”

We asked a group of artists, scientists, writers and thinkers to answer this simple question: Why is beauty, however defined, so important in our lives? Here are their responses.

essay on beauty treatments

We’ll do anything to watch a sunset on a clear summer day at the beach. We’ll stand and stare and remain silent, as suffused shades of orange stretch over the horizon. Meanwhile, the sun, like a painter who keeps changing his mind about which colors to use, finally resolves everything with shades of pink and light yellow, before sinking, finally, into stunning whiteness.

Suddenly, we are marveled and uplifted, pulled out of our small, ordinary lives and taken to a realm far richer and more eloquent than anything we know.

Call it enchantment, the difference between the time-bound and the timeless, between us and the otherworldly. All beauty and art evoke harmonies that transport us to a place where, for only seconds, time stops and we are one with the world. It is the best life has to offer.

Under the spell of beauty, we experience a rare condition called plenitude, where we want for nothing. It isn’t just a feeling. Or if it is, then it’s a feeling like love — yes, exactly like love. Love, after all, is the most intimate thing we know. And feeling one with someone or something isn’t just an unrivaled condition, but one we do not want to live without.

We fall in love with sunsets and beaches, with tennis, with works of art, with places like Tuscany and the Rockies and the south of France, and, of course, with other people — not just because of who or what they are, but because they promise to realign us with our better selves, with the people we’ve always known we were but neglected to become, the people we crave to be before our time runs out.

André Aciman is the author of “Call Me by Your Name” and “Find Me.”

The marketing machines of modern life would have us believe that beauty is about physical attributes. With the benefit of the wisdom we have attained after many years spent traversing the planet as conservation photographers, we know otherwise.

Beauty has less to do with the material things around us, and more to do with how we spend our time on earth. We create true beauty only when we channel our energy to achieve a higher purpose, build strong communities and model our behavior so that others can find inspiration to do better by each other and our planet. Beauty has nothing to do with the latest makeup or fashion trends, and everything to do with how we live on this planet and act to protect it.

Every day we learn that species, landscapes and indigenous knowledge are vanishing before our eyes. That’s why we’ve dedicated our lives to reminding the world of the fragile beauty of our only home, and to protecting nature, not just for humanity’s sake, but for the benefit of all life on earth.

Committing our time, energy and resources to achieve these goals fills our lives with beauty.

Cristina Mittermeier and Paul Nicklen are conservation photographers and the founders of SeaLegacy .

Science enriches us by bringing us beauty in multiple forms.

Sometimes it can be found in the simplest manifestations of nature: the pattern of a nautilus shell; the colors and delicate shapes of a eucalyptus tree in full flower; the telescopic images of swirling galaxies, with their visual message of great mystery and vastness.

Sometimes it is the intricacy of the barely understood dynamics of the world’s molecules, cells, organisms and ecosystems that speaks to our imagination and wonder.

Sometimes there is beauty in the simple idea of science pursuing truth, or in the very process of scientific inquiry by which human creativity and ingenuity unveil a pattern within what had looked like chaos and incomprehensibility.

And isn’t there beauty and elegance in the fact that just four DNA nucleotides are patterned to produce the shared genetic information that underlies myriad seemingly unrelated forms of life?

Elizabeth Blackburn is a co-recipient of the 2009 Nobel Prize in Physiology or Medicine.

A person’s definition of beauty is an abstract, complicated and highly personal ideal that becomes a guiding light throughout life. We crave what we consider beautiful, and that craving can easily develop into desire, which in turn becomes the fuel that propels us into action. Beauty has the power to spawn aspiration and passion, thus becoming the impetus to achieve our dreams.

In our professional lives as fashion designers, we often deal with beauty as a physical manifestation. But beauty can also be an emotional, creative and deeply spiritual force. Its very essence is polymorphic. It can take on limitless shapes, allowing us to define it by what makes the most sense to us.

We are extremely fortunate to be living at a time when so many examples of beauty are being celebrated and honored, and more inclusive and diverse standards are being set, regardless of race, gender, sexuality or creed. Individuality is beautiful. Choice is beautiful. Freedom is beautiful.

Beauty will always have the power to inspire us. It is that enigmatic, unknowable muse that keeps you striving to be better, to do better, to push harder. And by that definition, what we all need most in today’s world is perhaps simply more beauty.

Lazaro Hernandez and Jack McCollough are the co-founders and designers of Proenza Schouler.

Beauty is just another way the tendency of our society to create hierarchies and segregate people expresses itself. The fact that over the past century certain individuals and businesses realized that it is incredibly lucrative to push upon us ever-changing beauty standards has only made things worse.

The glorification of impossible ideals is the foundation of the diet and beauty industries. And because of it, we find ourselves constantly in flux, spending however much money and time it takes to meet society’s standards. First, we didn’t want ethnic features. Now, we are all about plumping our lips and getting eye lifts in pursuit of a slanted eye. Skin-bleaching treatments and tanning creams. The ideal is constantly moving, and constantly out of reach.

The concept of beauty is a permanent obsession that permeates cultures around the world.

Jameela Jamil is an actress and the founder of the “I Weigh” movement .

The Life of Beauty

The sung blessing of creation

Led her into the human story.

That was the first beauty.

Next beauty was the sound of her mother’s voice

Rippling the waters beneath the drumming skin

Of her birthing cocoon.

Next beauty the father with kindness in his hands

As he held the newborn against his breathing.

Next beauty the moon through the dark window

It was a rocking horse, a wish.

There were many beauties in this age

For everything was immensely itself:

Green greener than the impossibility of green,

the taste of wind after its slide through dew grass at dawn,

Or language running through a tangle of wordlessness in her mouth.

She ate well of the next beauty.

Next beauty planted itself urgently beneath the warrior shrines.

Next was beauty beaded by her mother and pinned neatly

To hold back her hair.

Then how tendrils of fire longing grew into her, beautiful the flower

Between her legs as she became herself.

Do not forget this beauty she was told.

The story took her far away from beauty. In the tests of her living,

Beauty was often long from the reach of her mind and spirit.

When she forgot beauty, all was brutal.

But beauty always came to lift her up to stand again.

When it was beautiful all around and within,

She knew herself to be corn plant, moon, and sunrise.

Death is beautiful, she sang, as she left this story behind her.

Even her bones, said time.

Were tuned to beauty.

Joy Harjo is the United States poet laureate. She is the first Native American to hold the position.

Beauty is a positive and dynamic energy that has the power to convey emotion and express individuality as well as collectiveness. It can be felt through each of our senses, yet it is more magnificent when it transcends all five.

Over more than 30 years as a chef, I have experienced beauty unfolding through my cooking and in the creation of new dishes. Recipes have shown me that beauty is not a singular ingredient, object or idea, but the sum of the parts. Each dish has an appearance, a flavor, a temperature, a smell, a consistency and a nutritional value, but its triumph is the story all those parts tell together.

When my team and I launched Milan’s Refettorio Ambrosiano, our first community kitchen, in 2015, beauty was the guiding principle in our mission to nourish the homeless. We collaborated with artists, architects, designers and chefs to build a place of warmth, where gestures of hospitality and dignity would be offered to all. What I witnessed by bringing different people and perspectives around the table was the profound ability of beauty to build community. In a welcoming space, our guests had the freedom to imagine who they would like to be and begin to change their lives. In that space, beauty wielded the power of transformation.

When I visit the Refettorios that Food for Soul, the nonprofit I founded, has built around the world over the years, what strikes me as most beautiful is neither a table nor a chair nor a painting on the wall. Beauty is the spontaneity of two strangers breaking bread. It is the proud smile of a man who feels he has a place in the world. It is the emotion of that moment, and its power to fill a room with the celebration of life.

Massimo Bottura is a chef and the founder of Food for Soul .

Who wouldn’t argue that some things are objectively beautiful? Much of what we can see in the natural world would surely qualify: sunsets, snow-capped mountains, waterfalls, wildflowers. Images of these scenes, which please and soothe our senses, are among the most reproduced in all of civilization.

It’s true, of course, that we’re not the only creatures attracted to flowers. Bees and butterflies can’t resist them either — but that’s because they need flowers to survive.

Lying at the opposite end of the beauty spectrum are reptiles. They’ve had it pretty bad. Across decades of science fiction, their countenance has served as the model for a long line of ugly monsters, from Godzilla to the Creature in the “Creature From the Black Lagoon” to the Gorn in “Star Trek.”

There may be a good reason for our instinctive attraction to some things and distaste for others. If our mammalian ancestors, running underfoot, hadn’t feared reptilian dinosaurs they would have been swiftly eaten. Similarly, nearly everyone would agree that the harmless butterfly is more beautiful than the stinger-equipped bee — with the possible exception of beekeepers.

Risk of bodily harm appears to matter greatly in our collective assessment of what is or is not beautiful. Beauty could very well be a way for our senses to reassure us when we feel safe in a dangerous universe.

If so, I can’t help but wonder how much beauty lies just out of reach, hidden in plain sight, simply because we have no more than five senses with which to experience the world.

Neil deGrasse Tyson is an astrophysicist with the American Museum of Natural History, where he also serves as the Frederick P. Rose director of the Hayden Planetarium. He is the author of “Letters From an Astrophysicist.”

Beauty can stop us in our tracks. It can inspire us, move us, bring us to tears. Beauty can create total chaos, and then total clarity. The best kind of beauty changes hearts and minds.

That’s why the bravery of our girls is so beautiful — it can do all these things.

Over the past year, girls have moved us to tears with impassioned speeches about gun control, sexual assault and climate change. They have challenged the status quo and brought us clarity with their vision of the future. They have changed the hearts and minds of generations that are older, but not necessarily wiser.

Girls like Greta Thunberg and Isra Hirsi are fighting for the environment. Young women like Diana Kris Navarro, a Girls Who Code alumna, are leading efforts against harassment in tech. Girls like Lauren Hogg, a Parkland shooting survivor, and Thandiwe Abdullah, a Black Lives Matter activist, are speaking out against gun violence. The list goes on and on and on.

These girls are wise and brave beyond their years. They speak up because they care, not because they have the attention of a crowd or a camera. And they persist even when they’re told they’re too young, too small, too powerless — because they know they’re not.

Their bravery is beauty, redefined. And it’s what we need now, more than ever.

Reshma Saujani is the founder and chief executive of Girls Who Code and the author of “Brave, Not Perfect.”

I spend most of my waking hours (and many of my nightly dreams) thinking about beauty and its meaning. My whole life’s work has been an attempt to express beauty through design.

I see beauty as something ineffable, and I experience it in many ways. For example, I love gardening. The form and color of the flowers I tend to fill me with awe and joy. The time I spend in my garden frequently influences the shape of my gowns, as well as the objects that I choose to surround myself with. It even brings me closer to the people who have the same passion for it.

As humans, we all are more or less attuned to beauty. And because of this, we all try to engage with it one way or another — be it by being in nature, through poetry or by falling in love. And though our interaction with it can be a solitary affair, in the best cases, it connects people who share the same appreciation for it.

Beauty is what allows us to experience the extraordinary richness of our surroundings. Sensing it is like having a visa to our inner selves and the rest of the world, all at once. The interesting thing about beauty is that there is simply no downside to it: It can only enhance our lives.

Zac Posen is a fashion designer.

“The purpose of sex is procreation,” a straight cisgender man once told me, trying to defend his homophobia. “So that proves that homosexuality is scientifically and biologically wrong. It serves no purpose.”

I was quiet for a moment. “Huh,” I then said, “so … what’s the science behind blow jobs?” That shut him up real quick.

I often hear arguments that reduce human existence to a biological function, as if survival or productivity were our sole purpose, and the “bottom line” our final word. That is an attractive stance to take because it requires the least amount of energy or imagination. And for most animals, it’s the only option — the hummingbird sipping nectar is merely satisfying her hunger. She does not know her own beauty; she doesn’t have the capacity to perceive it. But we do. We enjoy art, music, poetry. We build birdfeeders. We plant flowers.

Only humans can seek out and express beauty. Why would we have this unique ability if we weren’t meant to use it? Even quarks, those fundamental parts at the core of life, were originally named after “beauty” and “truth.”

That’s why beauty matters to me. When we find beauty in something, we are making the fullest use of our biological capacities. Another way of putting it: When we become aware of life’s beauty, that’s when we are most alive.

Constance Wu is a television and film actress.

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The nature of beauty is one of the most enduring and controversial themes in Western philosophy, and is—with the nature of art—one of the two fundamental issues in the history of philosophical aesthetics. Beauty has traditionally been counted among the ultimate values, with goodness, truth, and justice. It is a primary theme among ancient Greek, Hellenistic, and medieval philosophers, and was central to eighteenth and nineteenth-century thought, as represented in treatments by such thinkers as Shaftesbury, Hutcheson, Hume, Burke, Kant, Schiller, Hegel, Schopenhauer, Hanslick, and Santayana. By the beginning of the twentieth century, beauty was in decline as a subject of philosophical inquiry, and also as a primary goal of the arts. However, there was revived interest in beauty and critique of the concept by the 1980s, particularly within feminist philosophy.

This article will begin with a sketch of the debate over whether beauty is objective or subjective, which is perhaps the single most-prosecuted disagreement in the literature. It will proceed to set out some of the major approaches to or theories of beauty developed within Western philosophical and artistic traditions.

1. Objectivity and Subjectivity

2.1 the classical conception, 2.2 the idealist conception, 2.3 love and longing, 2.4 hedonist conceptions, 2.5 use and uselessness, 3.1 aristocracy and capital, 3.2 the feminist critique, 3.3 colonialism and race, 3.4 beauty and resistance, other internet resources, related entries.

Perhaps the most familiar basic issue in the theory of beauty is whether beauty is subjective—located ‘in the eye of the beholder’—or rather an objective feature of beautiful things. A pure version of either of these positions seems implausible, for reasons we will examine, and many attempts have been made to split the difference or incorporate insights of both subjectivist and objectivist accounts. Ancient and medieval accounts for the most part located beauty outside of anyone’s particular experiences. Nevertheless, that beauty is subjective was also a commonplace from the time of the sophists. By the eighteenth century, Hume could write as follows, expressing one ‘species of philosophy’:

Beauty is no quality in things themselves: It exists merely in the mind which contemplates them; and each mind perceives a different beauty. One person may even perceive deformity, where another is sensible of beauty; and every individual ought to acquiesce in his own sentiment, without pretending to regulate those of others. (Hume 1757, 136)

And Kant launches his discussion of the matter in The Critique of Judgment (the Third Critique) at least as emphatically:

The judgment of taste is therefore not a judgment of cognition, and is consequently not logical but aesthetical, by which we understand that whose determining ground can be no other than subjective . Every reference of representations, even that of sensations, may be objective (and then it signifies the real [element] of an empirical representation), save only the reference to the feeling of pleasure and pain, by which nothing in the object is signified, but through which there is a feeling in the subject as it is affected by the representation. (Kant 1790, section 1)

However, if beauty is entirely subjective—that is, if anything that anyone holds to be or experiences as beautiful is beautiful (as James Kirwan, for example, asserts)—then it seems that the word has no meaning, or that we are not communicating anything when we call something beautiful except perhaps an approving personal attitude. In addition, though different persons can of course differ in particular judgments, it is also obvious that our judgments coincide to a remarkable extent: it would be odd or perverse for any person to deny that a perfect rose or a dramatic sunset was beautiful. And it is possible actually to disagree and argue about whether something is beautiful, or to try to show someone that something is beautiful, or learn from someone else why it is.

On the other hand, it seems senseless to say that beauty has no connection to subjective response or that it is entirely objective. That would seem to entail, for example, that a world with no perceivers could be beautiful or ugly, or perhaps that beauty could be detected by scientific instruments. Even if it could be, beauty would seem to be connected to subjective response, and though we may argue about whether something is beautiful, the idea that one’s experiences of beauty might be disqualified as simply inaccurate or false might arouse puzzlement as well as hostility. We often regard other people’s taste, even when it differs from our own, as provisionally entitled to some respect, as we may not, for example, in cases of moral, political, or factual opinions. All plausible accounts of beauty connect it to a pleasurable or profound or loving response, even if they do not locate beauty purely in the eye of the beholder.

Until the eighteenth century, most philosophical accounts of beauty treated it as an objective quality: they located it in the beautiful object itself or in the qualities of that object. In De Veritate Religione , Augustine asks explicitly whether things are beautiful because they give delight, or whether they give delight because they are beautiful; he emphatically opts for the second (Augustine, 247). Plato’s account in the Symposium and Plotinus’s in the Enneads connect beauty to a response of love and desire, but locate beauty itself in the realm of the Forms, and the beauty of particular objects in their participation in the Form. Indeed, Plotinus’s account in one of its moments makes beauty a matter of what we might term ‘formedness’: having the definite shape characteristic of the kind of thing the object is.

We hold that all the loveliness of this world comes by communion in Ideal-Form. All shapelessness whose kind admits of pattern and form, as long as it remains outside of Reason and Idea, is ugly from that very isolation from the Divine-Thought. And this is the Absolute Ugly: an ugly thing is something that has not been entirely mastered by pattern, that is by Reason, the Matter not yielding at all points and in all respects to Ideal-Form. But where the Ideal-Form has entered, it has grouped and coordinated what from a diversity of parts was to become a unity: it has rallied confusion into co-operation: it has made the sum one harmonious coherence: for the Idea is a unity and what it moulds must come into unity as far as multiplicity may. (Plotinus, 22 [ Ennead I, 6])

In this account, beauty is at least as objective as any other concept, or indeed takes on a certain ontological priority as more real than particular Forms: it is a sort of Form of Forms.

Though Plato and Aristotle disagree on what beauty is, they both regard it as objective in the sense that it is not localized in the response of the beholder. The classical conception ( see below ) treats beauty as a matter of instantiating definite proportions or relations among parts, sometimes expressed in mathematical ratios, for example the ‘golden section.’ The sculpture known as ‘The Canon,’ by Polykleitos (fifth/fourth century BCE), was held up as a model of harmonious proportion to be emulated by students and masters alike: beauty could be reliably achieved by reproducing its objective proportions. Nevertheless, it is conventional in ancient treatments of the topic also to pay tribute to the pleasures of beauty, often described in quite ecstatic terms, as in Plotinus: “This is the spirit that Beauty must ever induce: wonderment and a delicious trouble, longing and love and a trembling that is all delight” (Plotinus 23, [ Ennead I, 3]).

At latest by the eighteenth century, however, and particularly in the British Isles, beauty was associated with pleasure in a somewhat different way: pleasure was held to be not the effect but the origin of beauty. This was influenced, for example, by Locke’s distinction between primary and secondary qualities. Locke and the other empiricists treated color (which is certainly one source or locus of beauty), for example, as a ‘phantasm’ of the mind, as a set of qualities dependent on subjective response, located in the perceiving mind rather than of the world outside the mind. Without perceivers of a certain sort, there would be no colors. One argument for this was the variation in color experiences between people. For example, some people are color-blind, and to a person with jaundice much of the world allegedly takes on a yellow cast. In addition, the same object is perceived as having different colors by the same the person under different conditions: at noon and midnight, for example. Such variations are conspicuous in experiences of beauty as well.

Nevertheless, eighteenth-century philosophers such as Hume and Kant perceived that something important was lost when beauty was treated merely as a subjective state. They saw, for example, that controversies often arise about the beauty of particular things, such as works of art and literature, and that in such controversies, reasons can sometimes be given and will sometimes be found convincing. They saw, as well, that if beauty is completely relative to individual experiencers, it ceases to be a paramount value, or even recognizable as a value at all across persons or societies.

Hume’s “Of the Standard of Taste” and Kant’s Critique Of Judgment attempt to find ways through what has been termed ‘the antinomy of taste.’ Taste is proverbially subjective: de gustibus non est disputandum (about taste there is no disputing). On the other hand, we do frequently dispute about matters of taste, and some persons are held up as exemplars of good taste or of tastelessness. Some people’s tastes appear vulgar or ostentatious, for example. Some people’s taste is too exquisitely refined, while that of others is crude, naive, or non-existent. Taste, that is, appears to be both subjective and objective: that is the antinomy.

Both Hume and Kant, as we have seen, begin by acknowledging that taste or the ability to detect or experience beauty is fundamentally subjective, that there is no standard of taste in the sense that the Canon was held to be, that if people did not experience certain kinds of pleasure, there would be no beauty. Both acknowledge that reasons can count, however, and that some tastes are better than others. In different ways, they both treat judgments of beauty neither precisely as purely subjective nor precisely as objective but, as we might put it, as inter-subjective or as having a social and cultural aspect, or as conceptually entailing an inter-subjective claim to validity.

Hume’s account focuses on the history and condition of the observer as he or she makes the judgment of taste. Our practices with regard to assessing people’s taste entail that judgments of taste that reflect idiosyncratic bias, ignorance, or superficiality are not as good as judgments that reflect wide-ranging acquaintance with various objects of judgment and are unaffected by arbitrary prejudices. Hume moves from considering what makes a thing beautiful to what makes a critic credible. “Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable character; and the joint verdict of such, wherever they are to be found, is the true standard of taste and beauty” (“Of the Standard of Taste” 1757, 144).

Hume argues further that the verdicts of critics who possess those qualities tend to coincide, and approach unanimity in the long run, which accounts, for example, for the enduring veneration of the works of Homer or Milton. So the test of time, as assessed by the verdicts of the best critics, functions as something analogous to an objective standard. Though judgments of taste remain fundamentally subjective, and though certain contemporary works or objects may appear irremediably controversial, the long-run consensus of people who are in a good position to judge functions analogously to an objective standard and renders such standards unnecessary even if they could be identified. Though we cannot directly find a standard of beauty that sets out the qualities that a thing must possess in order to be beautiful, we can describe the qualities of a good critic or a tasteful person. Then the long-run consensus of such persons is the practical standard of taste and the means of justifying judgments about beauty.

Kant similarly concedes that taste is fundamentally subjective, that every judgment of beauty is based on a personal experience, and that such judgments vary from person to person.

By a principle of taste I mean a principle under the condition of which we could subsume the concept of the object, and thus infer, by means of a syllogism, that the object is beautiful. But that is absolutely impossible. For I must immediately feel the pleasure in the representation of the object, and of that I can be persuaded by no grounds of proof whatever. Although, as Hume says, all critics can reason more plausibly than cooks, yet the same fate awaits them. They cannot expect the determining ground of their judgment [to be derived] from the force of the proofs, but only from the reflection of the subject upon its own proper state of pleasure or pain. (Kant 1790, section 34)

But the claim that something is beautiful has more content merely than that it gives me pleasure. Something might please me for reasons entirely eccentric to myself: I might enjoy a bittersweet experience before a portrait of my grandmother, for example, or the architecture of a house might remind me of where I grew up. “No one cares about that,” says Kant (1790, section 7): no one begrudges me such experiences, but they make no claim to guide or correspond to the experiences of others.

By contrast, the judgment that something is beautiful, Kant argues, is a disinterested judgment. It does not respond to my idiosyncrasies, or at any rate if I am aware that it does, I will no longer take myself to be experiencing the beauty per se of the thing in question. Somewhat as in Hume—whose treatment Kant evidently had in mind—one must be unprejudiced to come to a genuine judgment of taste, and Kant gives that idea a very elaborate interpretation: the judgment must be made independently of the normal range of human desires—economic and sexual desires, for instance, which are examples of our ‘interests’ in this sense. If one is walking through a museum and admiring the paintings because they would be extremely expensive were they to come up for auction, for example, or wondering whether one could steal and fence them, one is not having an experience of the beauty of the paintings at all. One must focus on the form of the mental representation of the object for its own sake, as it is in itself. Kant summarizes this as the thought that insofar as one is having an experience of the beauty of something, one is indifferent to its existence. One takes pleasure, rather, in its sheer representation in one’s experience:

Now, when the question is whether something is beautiful, we do not want to know whether anything depends or can depend on the existence of the thing, either for myself or anyone else, but how we judge it by mere observation (intuition or reflection). … We easily see that, in saying it is beautiful , and in showing that I have taste, I am concerned, not with that in which I depend on the existence of the object, but with that which I make out of this representation in myself. Everyone must admit that a judgement about beauty, in which the least interest mingles, is very partial and is not a pure judgement of taste. (Kant 1790, section 2)

One important source of the concept of aesthetic disinterestedness is the Third Earl of Shaftesbury’s dialogue The Moralists , where the argument is framed in terms of a natural landscape: if you are looking at a beautiful valley primarily as a valuable real estate opportunity, you are not seeing it for its own sake, and cannot fully experience its beauty. If you are looking at a lovely woman and considering her as a possible sexual conquest, you are not able to experience her beauty in the fullest or purest sense; you are distracted from the form as represented in your experience. And Shaftesbury, too, localizes beauty to the representational capacity of the mind. (Shaftesbury 1738, 222)

For Kant, some beauties are dependent—relative to the sort of thing the object is—and others are free or absolute. A beautiful ox would be an ugly horse, but abstract textile designs, for example, may be beautiful without a reference group or “concept,” and flowers please whether or not we connect them to their practical purposes or functions in plant reproduction (Kant 1790, section 16). The idea in particular that free beauty is completely separated from practical use and that the experiencer of it is not concerned with the actual existence of the object leads Kant to conclude that absolute or free beauty is found in the form or design of the object, or as Clive Bell (1914) put it, in the arrangement of lines and colors (in the case of painting). By the time Bell writes in the early twentieth century, however, beauty is out of fashion in the arts, and Bell frames his view not in terms of beauty but in terms of a general formalist conception of aesthetic value.

Since in reaching a genuine judgment of taste one is aware that one is not responding to anything idiosyncratic in oneself, Kant asserts (1790, section 8), one will reach the conclusion that anyone similarly situated should have the same experience: that is, one will presume that there ought to be nothing to distinguish one person’s judgment from another’s (though in fact there may be). Built conceptually into the judgment of taste is the assertion that anyone similarly situated ought to have the same experience and reach the same judgment. Thus, built into judgments of taste is a ‘universalization’ somewhat analogous to the universalization that Kant associates with ethical judgments. In ethical judgments, however, the universalization is objective: if the judgment is true, then it is objectively the case that everyone ought to act on the maxim according to which one acts. In the case of aesthetic judgments, however, the judgment remains subjective, but necessarily contains the ‘demand’ that everyone should reach the same judgment. The judgment conceptually entails a claim to inter-subjective validity. This accounts for the fact that we do very often argue about judgments of taste, and that we find tastes that are different than our own defective.

The influence of this series of thoughts on philosophical aesthetics has been immense. One might mention related approaches taken by such figures as Schopenhauer (1818), Hanslick (1891), Bullough (1912), and Croce (1928), for example. A somewhat similar though more adamantly subjectivist line is taken by Santayana, who defines beauty as ‘objectified pleasure.’ The judgment of something that it is beautiful responds to the fact that it induces a certain sort of pleasure; but this pleasure is attributed to the object, as though the object itself were having subjective states.

We have now reached our definition of beauty, which, in the terms of our successive analysis and narrowing of the conception, is value positive, intrinsic, and objectified. Or, in less technical language, Beauty is pleasure regarded as the quality of a thing. … Beauty is a value, that is, it is not a perception of a matter of fact or of a relation: it is an emotion, an affection of our volitional and appreciative nature. An object cannot be beautiful if it can give pleasure to nobody: a beauty to which all men were forever indifferent is a contradiction in terms. … Beauty is therefore a positive value that is intrinsic; it is a pleasure. (Santayana 1896, 50–51)

It is much as though one were attributing malice to a balky object or device. The object causes certain frustrations and is then ascribed an agency or a kind of subjective agenda that would account for its causing those effects. Now though Santayana thought the experience of beauty could be profound or could even be the meaning of life, this account appears to make beauty a sort of mistake: one attributes subjective states (indeed, one’s own) to a thing which in many instances is not capable of having subjective states.

It is worth saying that Santayana’s treatment of the topic in The Sense of Beauty (1896) was the last major account offered in English for some time, possibly because, once beauty has been admitted to be entirely subjective, much less when it is held to rest on a sort of mistake, there seems little more to be said. What stuck from Hume’s and Kant’s treatments was the subjectivity, not the heroic attempts to temper it. If beauty is a subjective pleasure, it would seem to have no higher status than anything that entertains, amuses, or distracts; it seems odd or ridiculous to regard it as being comparable in importance to truth or justice, for example. And the twentieth century also abandoned beauty as the dominant goal of the arts, again in part because its trivialization in theory led artists to believe that they ought to pursue more urgent and more serious projects. More significantly, as we will see below, the political and economic associations of beauty with power tended to discredit the whole concept for much of the twentieth century. This decline is explored eloquently in Arthur Danto’s book The Abuse of Beauty (2003).

However, there was a revival of interest in beauty in something like the classical philosophical sense in both art and philosophy beginning in the 1990s, to some extent centered on the work of art critic Dave Hickey, who declared that “the issue of the 90s will be beauty” (see Hickey 1993), as well as feminist-oriented reconstruals or reappropriations of the concept (see Brand 2000, Irigaray 1993). Several theorists made new attempts to address the antinomy of taste. To some extent, such approaches echo G.E. Moore’s: “To say that a thing is beautiful is to say, not indeed that it is itself good, but that it is a necessary element in something which is: to prove that a thing is truly beautiful is to prove that a whole, to which it bears a particular relation as a part, is truly good” (Moore 1903, 201). One interpretation of this would be that what is fundamentally valuable is the situation in which the object and the person experiencing are both embedded; the value of beauty might include both features of the beautiful object and the pleasures of the experiencer.

Similarly, Crispin Sartwell in his book Six Names of Beauty (2004), attributes beauty neither exclusively to the subject nor to the object, but to the relation between them, and even more widely also to the situation or environment in which they are both embedded. He points out that when we attribute beauty to the night sky, for instance, we do not take ourselves simply to be reporting a state of pleasure in ourselves; we are turned outward toward it; we are celebrating the real world. On the other hand, if there were no perceivers capable of experiencing such things, there would be no beauty. Beauty, rather, emerges in situations in which subject and object are juxtaposed and connected.

Alexander Nehamas, in Only a Promise of Happiness (2007), characterizes beauty as an invitation to further experiences, a way that things invite us in, while also possibly fending us off. The beautiful object invites us to explore and interpret, but it also requires us to explore and interpret: beauty is not to be regarded as an instantaneously apprehensible feature of surface. And Nehamas, like Hume and Kant, though in another register, considers beauty to have an irreducibly social dimension. Beauty is something we share, or something we want to share, and shared experiences of beauty are particularly intense forms of communication. Thus, the experience of beauty is not primarily within the skull of the experiencer, but connects observers and objects such as works of art and literature in communities of appreciation.

Aesthetic judgment, I believe, never commands universal agreement, and neither a beautiful object nor a work of art ever engages a catholic community. Beauty creates smaller societies, no less important or serious because they are partial, and, from the point of view of its members, each one is orthodox—orthodox, however, without thinking of all others as heresies. … What is involved is less a matter of understanding and more a matter of hope, of establishing a community that centers around it—a community, to be sure, whose boundaries are constantly shifting and whose edges are never stable. (Nehamas 2007, 80–81)

2. Philosophical Conceptions of Beauty

Each of the views sketched below has many expressions, some of which may be incompatible with one another. In many or perhaps most of the actual formulations, elements of more than one such account are present. For example, Kant’s treatment of beauty in terms of disinterested pleasure has obvious elements of hedonism, while the ecstatic neo-Platonism of Plotinus includes not only the unity of the object, but also the fact that beauty calls out love or adoration. However, it is also worth remarking how divergent or even incompatible with one another many of these views are: for example, some philosophers associate beauty exclusively with use, others precisely with uselessness.

The art historian Heinrich Wölfflin gives a fundamental description of the classical conception of beauty, as embodied in Italian Renaissance painting and architecture:

The central idea of the Italian Renaissance is that of perfect proportion. In the human figure as in the edifice, this epoch strove to achieve the image of perfection at rest within itself. Every form developed to self-existent being, the whole freely co-ordinated: nothing but independently living parts…. In the system of a classic composition, the single parts, however firmly they may be rooted in the whole, maintain a certain independence. It is not the anarchy of primitive art: the part is conditioned by the whole, and yet does not cease to have its own life. For the spectator, that presupposes an articulation, a progress from part to part, which is a very different operation from perception as a whole. (Wölfflin 1932, 9–10, 15)

The classical conception is that beauty consists of an arrangement of integral parts into a coherent whole, according to proportion, harmony, symmetry, and similar notions. This is a primordial Western conception of beauty, and is embodied in classical and neo-classical architecture, sculpture, literature, and music wherever they appear. Aristotle says in the Poetics that “to be beautiful, a living creature, and every whole made up of parts, must … present a certain order in its arrangement of parts” (Aristotle, volume 2, 2322 [1450b34]). And in the Metaphysics : “The chief forms of beauty are order and symmetry and definiteness, which the mathematical sciences demonstrate in a special degree” (Aristotle, volume 2, 1705 [1078a36]). This view, as Aristotle implies, is sometimes boiled down to a mathematical formula, such as the golden section, but it need not be thought of in such strict terms. The conception is exemplified above all in such texts as Euclid’s Elements and such works of architecture as the Parthenon, and, again, by the Canon of the sculptor Polykleitos (late fifth/early fourth century BCE).

The Canon was not only a statue deigned to display perfect proportion, but a now-lost treatise on beauty. The physician Galen characterizes the text as specifying, for example, the proportions of “the finger to the finger, and of all the fingers to the metacarpus, and the wrist, and of all these to the forearm, and of the forearm to the arm, in fact of everything to everything…. For having taught us in that treatise all the symmetriae of the body, Polyclitus supported his treatise with a work, having made the statue of a man according to his treatise, and having called the statue itself, like the treatise, the Canon ” (quoted in Pollitt 1974, 15). It is important to note that the concept of ‘symmetry’ in classical texts is distinct from and richer than its current use to indicate bilateral mirroring. It also refers precisely to the sorts of harmonious and measurable proportions among the parts characteristic of objects that are beautiful in the classical sense, which carried also a moral weight. For example, in the Sophist (228c-e), Plato describes virtuous souls as symmetrical.

The ancient Roman architect Vitruvius epitomizes the classical conception in central, and extremely influential, formulations, both in its complexities and, appropriately enough, in its underlying unity:

Architecture consists of Order, which in Greek is called taxis , and arrangement, which the Greeks name diathesis , and of Proportion and Symmetry and Decor and Distribution which in the Greeks is called oeconomia . Order is the balanced adjustment of the details of the work separately, and as to the whole, the arrangement of the proportion with a view to a symmetrical result. Proportion implies a graceful semblance: the suitable display of details in their context. This is attained when the details of the work are of a height suitable to their breadth, of a breadth suitable to their length; in a word, when everything has a symmetrical correspondence. Symmetry also is the appropriate harmony arising out of the details of the work itself: the correspondence of each given detail to the form of the design as a whole. As in the human body, from cubit, foot, palm, inch and other small parts come the symmetric quality of eurhythmy. (Vitruvius, 26–27)

Aquinas, in a typically Aristotelian pluralist formulation, says that “There are three requirements for beauty. Firstly, integrity or perfection—for if something is impaired it is ugly. Then there is due proportion or consonance. And also clarity: whence things that are brightly coloured are called beautiful” ( Summa Theologica I, 39, 8).

Francis Hutcheson in the eighteenth century gives what may well be the clearest expression of the view: “What we call Beautiful in Objects, to speak in the Mathematical Style, seems to be in a compound Ratio of Uniformity and Variety; so that where the Uniformity of Bodys is equal, the Beauty is as the Variety; and where the Variety is equal, the Beauty is as the Uniformity” (Hutcheson 1725, 29). Indeed, proponents of the view often speak “in the Mathematical Style.” Hutcheson goes on to adduce mathematical formulae, and specifically the propositions of Euclid, as the most beautiful objects (in another echo of Aristotle), though he also rapturously praises nature, with its massive complexity underlain by universal physical laws as revealed, for example, by Newton. There is beauty, he says, “In the Knowledge of some great Principles, or universal Forces, from which innumerable Effects do flow. Such is Gravitation, in Sir Isaac Newton’s Scheme” (Hutcheson 1725, 38).

A very compelling series of refutations of and counter-examples to the idea that beauty can be a matter of any specific proportions between parts, and hence to the classical conception, is given by Edmund Burke in A Philosophical Enquiry into the Origin of our Ideas of the Beautiful and the Sublime :

Turning our eyes to the vegetable kingdom, we find nothing there so beautiful as flowers; but flowers are of every sort of shape, and every sort of disposition; they are turned and fashioned into an infinite variety of forms. … The rose is a large flower, yet it grows upon a small shrub; the flower of the apple is very small, and it grows upon a large tree; yet the rose and the apple blossom are both beautiful. … The swan, confessedly a beautiful bird, has a neck longer than the rest of its body, and but a very short tail; is this a beautiful proportion? we must allow that it is. But what shall we say of the peacock, who has comparatively but a short neck, with a tail longer than the neck and the rest of the body taken together? … There are some parts of the human body, that are observed to hold certain proportions to each other; but before it can be proved, that the efficient cause of beauty lies in these, it must be shewn, that wherever these are found exact, the person to whom they belong is beautiful. … For my part, I have at several times very carefully examined many of these proportions, and found them to hold very nearly, or altogether alike in many subjects, which were not only very different from one another, but where one has been very beautiful, and the other very remote from beauty. … You may assign any proportions you please to every part of the of the human body; and I undertake, that a painter shall observe them all, and notwithstanding produce, if he pleases, a very ugly figure. (Burke 1757, 84–89)

There are many ways to interpret Plato’s relation to classical aesthetics. The political system sketched in the Republic characterizes justice in terms of the relation of part and whole. But Plato was also no doubt a dissident in classical culture, and the account of beauty that is expressed specifically in the Symposium —perhaps the key Socratic text for neo-Platonism and for the idealist conception of beauty—expresses an aspiration toward beauty as perfect unity.

In the midst of a drinking party, Socrates recounts the teachings of his instructress, one Diotima, on matters of love. She connects the experience of beauty to the erotic or the desire to reproduce (Plato, 558–59 [ Symposium 206c–207e]). But the desire to reproduce is associated in turn with a desire for the immortal or eternal: “And why all this longing for propagation? Because this is the one deathless and eternal element in our mortality. And since we have agreed that the lover longs for the good to be his own forever, it follows that we are bound to long for immortality as well as for the good—which is to say that Love is a longing for immortality” (Plato, 559, [ Symposium 206e–207a]). What follows is, if not classical, at any rate classic:

The candidate for this initiation cannot, if his efforts are to be rewarded, begin too early to devote himself to the beauties of the body. First of all, if his preceptor instructs him as he should, he will fall in love with the beauty of one individual body, so that his passion may give life to noble discourse. Next he must consider how nearly related the beauty of any one body is to the beauty of any other, and he will see that if he is to devote himself to loveliness of form it will be absurd to deny that the beauty of each and every body is the same. Having reached this point, he must set himself to be the lover of every lovely body, and bring his passion for the one into due proportion by deeming it of little or no importance. Next he must grasp that the beauties of the body are as nothing to the beauties of the soul, so that wherever he meets with spiritual loveliness, even in the husk of an unlovely body, he will find it beautiful enough to fall in love with and cherish—and beautiful enough to quicken in his heart a longing for such discourse as tends toward the building of a noble nature. And from this he will be led to contemplate the beauty of laws and institutions. And when he discovers how every kind of beauty is akin to every other he will conclude that the beauty of the body is not, after all, of so great moment. … And so, when his prescribed devotion to boyish beauties has carried our candidate so far that the universal beauty dawns upon his inward sight, he is almost within reach of the final revelation. … Starting from individual beauties, the quest for universal beauty must find him mounting the heavenly ladder, stepping from rung to rung—that is, from one to two, and from two to every lovely body, and from bodily beauty to the beauty of institutions, from institutions to learning, and from learning in general to the special lore that pertains to nothing but the beautiful itself—until at last he comes to know what beauty is. And if, my dear Socrates, Diotima went on, man’s life is ever worth living, it is when he has attained this vision of the very soul of beauty. (Plato, 561–63 [ Symposium 210a–211d])

Beauty here is conceived—perhaps explicitly in contrast to the classical aesthetics of integral parts and coherent whole—as perfect unity, or indeed as the principle of unity itself.

Plotinus, as we have already seen, comes close to equating beauty with formedness per se: it is the source of unity among disparate things, and it is itself perfect unity. Plotinus specifically attacks what we have called the classical conception of beauty:

Almost everyone declares that the symmetry of parts towards each other and towards a whole, with, besides, a certain charm of colour, constitutes the beauty recognized by the eye, that in visible things, as indeed in all else, universally, the beautiful thing is essentially symmetrical, patterned. But think what this means. Only a compound can be beautiful, never anything devoid of parts; and only a whole; the several parts will have beauty, not in themselves, but only as working together to give a comely total. Yet beauty in an aggregate demands beauty in details; it cannot be constructed out of ugliness; its law must run throughout. All the loveliness of colour and even the light of the sun, being devoid of parts and so not beautiful by symmetry, must be ruled out of the realm of beauty. And how comes gold to be a beautiful thing? And lightning by night, and the stars, why are these so fair? In sounds also the simple must be proscribed, though often in a whole noble composition each several tone is delicious in itself. (Plotinus, 21 [ Ennead I,6])

Plotinus declares that fire is the most beautiful physical thing, “making ever upwards, the subtlest and sprightliest of all bodies, as very near to the unembodied. … Hence the splendour of its light, the splendour that belongs to the Idea” (Plotinus, 22 [ Ennead I,3]). For Plotinus as for Plato, all multiplicity must be immolated finally into unity, and all roads of inquiry and experience lead toward the Good/Beautiful/True/Divine.

This gave rise to a basically mystical vision of the beauty of God that, as Umberto Eco has argued, persisted alongside an anti-aesthetic asceticism throughout the Middle Ages: a delight in profusion that finally merges into a single spiritual unity. In the sixth century, Pseudo-Dionysius the Areopagite characterized the whole of creation as yearning toward God; the universe is called into being by love of God as beauty (Pseudo-Dionysius, 4.7; see Kirwan 1999, 29). Sensual/aesthetic pleasures could be considered the expressions of the immense, beautiful profusion of God and our ravishment thereby. Eco quotes Suger, Abbot of St Denis in the twelfth century, describing a richly-appointed church:

Thus, when—out of my delight in the beauty of the house of God—the loveliness of the many-colored gems has called me away from external cares, and worthy meditation has induced me to reflect, transferring that which is material to that which is immaterial, on the diversity of the sacred virtues: then it seems to me that I see myself dwelling, as it were, in some strange region of the universe which neither exists entirely in the slime of the earth nor entirely in the purity of Heaven; and that, by the grace of God, I can be transported from this inferior to that higher world in an anagogical manner. (Eco 1959, 14)

This conception has had many expressions in the modern era, including in such figures as Shaftesbury, Schiller, and Hegel, according to whom the aesthetic or the experience of art and beauty is a primary bridge (or to use the Platonic image, stairway or ladder) between the material and the spiritual. For Shaftesbury, there are three levels of beauty: what God makes (nature); what human beings make from nature or what is transformed by human intelligence (art, for example); and finally, the intelligence that makes even these artists (that is, God). Shaftesbury’s character Theocles describes “the third order of beauty,”

which forms not only such as we call mere forms but even the forms which form. For we ourselves are notable architects in matter, and can show lifeless bodies brought into form, and fashioned by our own hands, but that which fashions even minds themselves, contains in itself all the beauties fashioned by those minds, and is consequently the principle, source, and fountain of all beauty. … Whatever appears in our second order of forms, or whatever is derived or produced from thence, all this is eminently, principally, and originally in this last order of supreme and sovereign beauty. … Thus architecture, music, and all which is of human invention, resolves itself into this last order. (Shaftesbury 1738, 228–29)

Schiller’s expression of a similar series of thoughts was fundamentally influential on the conceptions of beauty developed within German Idealism:

The pre-rational concept of Beauty, if such a thing be adduced, can be drawn from no actual case—rather does itself correct and guide our judgement concerning every actual case; it must therefore be sought along the path of abstraction, and it can be inferred simply from the possibility of a nature that is both sensuous and rational; in a word, Beauty must be exhibited as a necessary condition of humanity. Beauty … makes of man a whole, complete in himself. (1795, 59–60, 86)

For Schiller, beauty or play or art (he uses the words, rather cavalierly, almost interchangeably) performs the process of integrating or rendering compatible the natural and the spiritual, or the sensuous and the rational: only in such a state of integration are we—who exist simultaneously on both these levels—free. This is quite similar to Plato’s ‘ladder’: beauty as a way to ascend to the abstract or spiritual. But Schiller—though this is at times unclear—is more concerned with integrating the realms of nature and spirit than with transcending the level of physical reality entirely, a la Plato. It is beauty and art that performs this integration.

In this and in other ways—including in the tripartite dialectical structure of his account—Schiller strikingly anticipates Hegel, who writes as follows.

The philosophical Concept of the beautiful, to indicate its true nature at least in a preliminary way, must contain, reconciled within itself, both the extremes which have been mentioned [the ideal and the empirical] because it unites metaphysical universality with real particularity. (Hegel 1835, 22)

Beauty, we might say, or artistic beauty at any rate, is a route from the sensuous and particular to the Absolute and to freedom, from finitude to the infinite, formulations that—while they are influenced by Schiller—strikingly recall Shaftesbury, Plotinus, and Plato.

Hegel, who associates beauty and art with mind and spirit, holds with Shaftesbury that the beauty of art is higher than the beauty of nature, on the grounds that, as Hegel puts it, “the beauty of art is born of the spirit and born again ” (Hegel 1835, 2). That is, the natural world is born of God, but the beauty of art transforms that material again by the spirit of the artist. This idea reaches is apogee in Benedetto Croce, who very nearly denies that nature can ever be beautiful, or at any rate asserts that the beauty of nature is a reflection of the beauty of art. “The real meaning of ‘natural beauty’ is that certain persons, things, places are, by the effect which they exert upon one, comparable with poetry, painting, sculpture, and the other arts” (Croce 1928, 230).

Edmund Burke, expressing an ancient tradition, writes that, “by beauty I mean, that quality or those qualities in bodies, by which they cause love, or some passion similar to it” (Burke 1757, 83). As we have seen, in almost all treatments of beauty, even the most apparently object or objectively-oriented, there is a moment in which the subjective qualities of the experience of beauty are emphasized: rhapsodically, perhaps, or in terms of pleasure or ataraxia , as in Schopenhauer. For example, we have already seen Plotinus, for whom beauty is certainly not subjective, describe the experience of beauty ecstatically. In the idealist tradition, the human soul, as it were, recognizes in beauty its true origin and destiny. Among the Greeks, the connection of beauty with love is proverbial from early myth, and Aphrodite the goddess of love won the Judgment of Paris by promising Paris the most beautiful woman in the world.

There is an historical connection between idealist accounts of beauty and those that connect it to love and longing, though there would seem to be no entailment either way. We have Sappho’s famous fragment 16: “Some say thronging cavalry, some say foot soldiers, others call a fleet the most beautiful sights the dark world offers, but I say it’s whatever you love best” (Sappho, 16). (Indeed, at Phaedrus 236c, Socrates appears to defer to “the fair Sappho” as having had greater insight than himself on love [Plato, 483].)

Plato’s discussions of beauty in the Symposium and the Phaedrus occur in the context of the theme of erotic love. In the former, love is portrayed as the ‘child’ of poverty and plenty. “Nor is he delicate and lovely as most of us believe, but harsh and arid, barefoot and homeless” (Plato, 556 [Symposium 203b–d]). Love is portrayed as a lack or absence that seeks its own fulfillment in beauty: a picture of mortality as an infinite longing. Love is always in a state of lack and hence of desire: the desire to possess the beautiful. Then if this state of infinite longing could be trained on the truth, we would have a path to wisdom. The basic idea has been recovered many times, for example by the Romantics. It fueled the cult of idealized or courtly love through the Middle Ages, in which the beloved became a symbol of the infinite.

Recent work on the theory of beauty has revived this idea, and turning away from pleasure has turned toward love or longing (which are not necessarily entirely pleasurable experiences) as the experiential correlate of beauty. Both Sartwell and Nehamas use Sappho’s fragment 16 as an epigraph. Sartwell defines beauty as “the object of longing” and characterizes longing as intense and unfulfilled desire. He calls it a fundamental condition of a finite being in time, where we are always in the process of losing whatever we have, and are thus irremediably in a state of longing. And Nehamas writes that “I think of beauty as the emblem of what we lack, the mark of an art that speaks to our desire. … Beautiful things don’t stand aloof, but direct our attention and our desire to everything else we must learn or acquire in order to understand and possess, and they quicken the sense of life, giving it new shape and direction” (Nehamas 2007, 77).

Thinkers of the 18 th century—many of them oriented toward empiricism—accounted for beauty in terms of pleasure. The Italian historian Ludovico Antonio Muratori, for example, in quite a typical formulation, says that “By beautiful we generally understand whatever, when seen, heard, or understood, delights, pleases, and ravishes us by causing within us agreeable sensations” (see Carritt 1931, 60). In Hutcheson it is not clear whether we ought to conceive beauty primarily in terms of classical formal elements or in terms of the viewer’s pleasurable response. He begins the Inquiry Into the Original of Our Ideas of Beauty and Virtue with a discussion of pleasure. And he appears to assert that objects which instantiate his ‘compound ratio of uniformity and variety’ are peculiarly or necessarily capable of producing pleasure:

The only Pleasure of sense, which our Philosophers seem to consider, is that which accompanys the simple Ideas of Sensation; But there are vastly greater Pleasures in those complex Ideas of objects, which obtain the Names of Beautiful, Regular, Harmonious. Thus every one acknowledges he is more delighted with a fine Face, a just Picture, than with the View of any one Colour, were it as strong and lively as possible; and more pleased with a Prospect of the Sun arising among settled Clouds, and colouring their Edges, with a starry Hemisphere, a fine Landskip, a regular Building, than with a clear blue Sky, a smooth Sea, or a large open Plain, not diversify’d by Woods, Hills, Waters, Buildings: And yet even these latter Appearances are not quite simple. So in Musick, the Pleasure of fine Composition is incomparably greater than that of any one Note, how sweet, full, or swelling soever. (Hutcheson 1725, 22)

When Hutcheson then goes on to describe ‘original or absolute beauty,’ he does it, as we have seen, in terms of the qualities of the beautiful thing (a “compound ratio” of uniformity and variety), and yet throughout, he insists that beauty is centered in the human experience of pleasure. But of course the idea of pleasure could come apart from Hutcheson’s particular aesthetic preferences, which are poised precisely opposite Plotinus’s, for example. That we find pleasure in a symmetrical rather than an asymmetrical building (if we do) is contingent. But that beauty is connected to pleasure appears, according to Hutcheson, to be necessary, and the pleasure which is the locus of beauty itself has ideas rather than things as its objects.

Hume writes in a similar vein in the Treatise of Human Nature :

Beauty is such an order and construction of parts as, either by the primary constitution of our nature, by custom, or by caprice, is fitted to give a pleasure and satisfaction to the soul. … Pleasure and pain, therefore, are not only necessary attendants of beauty and deformity, but constitute their very essence. (Hume 1740, 299)

Though this appears ambiguous as between locating the beauty in the pleasure or in the impression or idea that causes it, Hume is soon talking about the ‘sentiment of beauty,’ where sentiment is, roughly, a pleasurable or painful response to impressions or ideas, though the experience of beauty is a matter of cultivated or delicate pleasures. Indeed, by the time of Kant’s Third Critique and after that for perhaps two centuries, the direct connection of beauty to pleasure is taken as a commonplace, to the point where thinkers are frequently identifying beauty as a certain sort of pleasure. Santayana, for example, as we have seen, while still gesturing in the direction of the object or experience that causes pleasure, emphatically identifies beauty as a certain sort of pleasure.

One result of this approach to beauty—or perhaps an extreme expression of this orientation—is the assertion of the positivists that words such as ‘beauty’ are meaningless or without cognitive content, or are mere expressions of subjective approval. Hume and Kant were no sooner declaring beauty to be a matter of sentiment or pleasure and therefore to be subjective than they were trying to ameliorate the sting, largely by emphasizing critical consensus. But once this fundamental admission is made, any consensus seems contingent. Another way to formulate this is that it appears to certain thinkers after Hume and Kant that there can be no reasons to prefer the consensus to a counter-consensus assessment. A.J. Ayer writes:

Such aesthetic words as ‘beautiful’ and ‘hideous’ are employed … not to make statements of fact, but simply to express certain feelings and evoke a certain response. It follows…that there is no sense attributing objective validity to aesthetic judgments, and no possibility of arguing about questions of value in aesthetics. (Ayer 1952, 113)

All meaningful claims either concern the meaning of terms or are empirical, in which case they are meaningful because observations could confirm or disconfirm them. ‘That song is beautiful’ has neither status, and hence has no empirical or conceptual content. It merely expresses a positive attitude of a particular viewer; it is an expression of pleasure, like a satisfied sigh. The question of beauty is not a genuine question, and we can safely leave it behind or alone. Most twentieth-century philosophers did just that.

Philosophers in the Kantian tradition identify the experience of beauty with disinterested pleasure, psychical distance, and the like, and contrast the aesthetic with the practical. “ Taste is the faculty of judging an object or mode of representing it by an entirely disinterested satisfaction or dissatisfaction. The object of such satisfaction is called beautiful ” (Kant 1790, 45). Edward Bullough distinguishes the beautiful from the merely agreeable on the grounds that the former requires a distance from practical concerns: “Distance is produced in the first instance by putting the phenomenon, so to speak, out of gear with our practical, actual self; by allowing it to stand outside the context of our personal needs and ends” (Bullough 1912, 244).

On the other hand, many philosophers have gone in the opposite direction and have identified beauty with suitedness to use. ‘Beauty’ is perhaps one of the few terms that could plausibly sustain such entirely opposed interpretations.

According to Diogenes Laertius, the ancient hedonist Aristippus of Cyrene took a rather direct approach.

Is not then, also, a beautiful woman useful in proportion as she is beautiful; and a boy and a youth useful in proportion to their beauty? Well then, a handsome boy and a handsome youth must be useful exactly in proportion as they are handsome. Now the use of beauty is, to be embraced. If then a man embraces a woman just as it is useful that he should, he does not do wrong; nor, again, will he be doing wrong in employing beauty for the purposes for which it is useful. (Diogenes Laertius, 94)

In some ways, Aristippus is portrayed parodically: as the very worst of the sophists, though supposedly a follower of Socrates. And yet the idea of beauty as suitedness to use finds expression in a number of thinkers. Xenophon’s Memorabilia puts the view in the mouth of Socrates, with Aristippus as interlocutor:

Socrates : In short everything which we use is considered both good and beautiful from the same point of view, namely its use. Aristippus : Why then, is a dung-basket a beautiful thing? Socrates : Of course it is, and a golden shield is ugly, if the one be beautifully fitted to its purpose and the other ill. (Xenophon, Book III, viii)

Berkeley expresses a similar view in his dialogue Alciphron , though he begins with the hedonist conception: “Every one knows that beauty is what pleases” (Berkeley 1732, 174; see Carritt 1931, 75). But it pleases for reasons of usefulness. Thus, as Xenophon suggests, on this view, things are beautiful only in relation to the uses for which they are intended or to which they are properly applied. The proper proportions of an object depend on what kind of object it is and, again, a beautiful car might make an ugly tractor. “The parts, therefore, in true proportions, must be so related, and adjusted to one another, as they may best conspire to the use and operation of the whole” (Berkeley 1732, 174–75; see Carritt 1931, 76). One result of this is that, though beauty remains tied to pleasure, it is not an immediate sensible experience. It essentially requires intellection and practical activity: one has to know the use of a thing and assess its suitedness to that use.

This treatment of beauty is often used, for example, to criticize the distinction between fine art and craft, and it avoids sheer philistinism by enriching the concept of ‘use,’ so that it might encompass not only performing a practical task, but performing it especially well or with an especial satisfaction. Ananda Coomaraswamy, the Ceylonese-British scholar of Indian and European medieval arts, adds that a beautiful work of art or craft expresses as well as serves its purpose.

A cathedral is not as such more beautiful than an airplane, … a hymn than a mathematical equation. … A well-made sword is not less beautiful than a well-made scalpel, though one is used to slay, the other to heal. Works of art are only good or bad, beautiful or ugly in themselves, to the extent that they are or are not well and truly made, that is, do or do not express, or do or do not serve their purpose. (Coomaraswamy 1977, 75)

Roger Scruton, in his book Beauty (2009) returns to a modified Kantianism with regard to both beauty and sublimity, enriched by many and varied examples. “We call something beautiful,” writes Scruton, “when we gain pleasure from contemplating it as an individual object, for its own sake, and in its presented form ” (Scruton 2009, 26). Despite the Kantian framework, Scruton, like Sartwell and Nehamas, throws the subjective/objective distinction into question. He compares experiencing a beautiful thing to a kiss. To kiss someone that one loves is not merely to place one body part on another, “but to touch the other person in his very self. Hence the kiss is compromising – it is a move from one self toward another, and a summoning of the other into the surface of his being” (Scruton 2009, 48). This, Scruton says, is a profound pleasure.

3. The Politics of Beauty

Kissing sounds nice, but some kisses are coerced, some pleasures obtained at a cost to other people. The political associations of beauty over the last few centuries have been remarkably various and remarkably problematic, particularly in connection with race and gender, but in other aspects as well. This perhaps helps account for the neglect of the issue in early-to-mid twentieth-century philosophy as well as its growth late in the century as an issue in social justice movements, and subsequently in social-justice oriented philosophy.

The French revolutionaries of 1789 associated beauty with the French aristocracy and with the Rococo style of the French royal family, as in the paintings of Fragonard: hedonist expressions of wealth and decadence, every inch filled with decorative motifs. Beauty itself became subject to a moral and political critique, or even to direct destruction, with political motivations (see Levey 1985). And by the early 20th century, beauty was particularly associated with capitalism (ironically enough, considering the ugliness of the poverty and environmental destruction it often induced). At times even great art appeared to be dedicated mainly to furnishing the homes of rich people, with the effect of concealing the suffering they were inflicting. In response, many anti-capitalists, including many Marxists, appeared to repudiate beauty entirely. And in the aesthetic politics of Nazism, reflected for example in the films of Leni Riefenstahl, the association of beauty and right wing politics was sealed to devastating effect (see Spotts 2003).

Early on in his authorship, Karl Marx could hint that the experience of beauty distinguishes human beings from all other animals. An animal “produces only under the dominion of immediate physical need, whilst man produces even when he is free from physical need and only truly produces in freedom therefrom. Man therefore also forms objects in accordance with the laws of beauty” (Marx 1844, 76). But later Marx appeared to conceive beauty as “superstructure” or “ideology” disguising the material conditions of production. Perhaps, however, he also anticipated the emergence of new beauties, available to all both as makers and appreciators, in socialism.

Capitalism, of course, uses beauty – at times with complete self-consciousness – to manipulate people into buying things. Many Marxists believed that the arts must be turned from providing fripperies to the privileged or advertising that helps make them wealthier to showing the dark realities of capitalism (as in the American Ashcan school, for example), and articulating an inspiring Communist future. Stalinist socialist realism consciously repudiates the aestheticized beauties of post-impressionist and abstract painting, for example. It has urgent social tasks to perform (see Bown and Lanfranconi 2012). But the critique tended at times to generalize to all sorts of beauty: as luxury, as seduction, as disguise and oppression. The artist Max Ernst (1891–1976), having survived the First World War, wrote this about the radical artists of the early century: “To us, Dada was above all a moral reaction. Our rage aimed at total subversion. A horrible futile war had robbed us of five years of our existence. We had experienced the collapse into ridicule and shame of everything represented to us as just, true, and beautiful. My works of that period were not meant to attract, but to make people scream” (quoted in Danto 2003, 49).

Theodor Adorno, in his book Aesthetic Theory , wrote that one symptom of oppression is that oppressed groups and cultures are regarded as uncouth, dirty, ragged; in short, that poverty is ugly. It is art’s obligation, he wrote, to show this ugliness, imposed on people by an unjust system, clearly and without flinching, rather to distract people by beauty from the brutal realities of capitalism. “Art must take up the cause of what is proscribed as ugly, though no longer to integrate or mitigate it or reconcile it with its own existence,” Adorno wrote. “Rather, in the ugly, art must denounce the world that creates and reproduces the ugly in its own image” (Adorno 1970, 48–9).

The political entanglements of beauty tend to throw into question various of the traditional theories. For example, the purity and transcendence associated with the essence of beauty in the realm of the Forms seems irrelevant, as beauty shows its centrality to politics and commerce, to concrete dimensions of oppression. The austere formalism of the classical conception, for example, seems neither here nor there when the building process is brutally exploitative.

As we have seen, the association of beauty with the erotic is proverbial from Sappho and is emphasized relentlessly by figures such as Burke and Nehamas. But the erotic is not a neutral or universal site, and we need to ask whose sexuality is in play in the history of beauty, with what effects. This history, particularly in the West and as many feminist theorists and historians have emphasized, is associated with the objectification and exploitation of women. Feminists beginning in the 19th century gave fundamental critiques of the use of beauty as a set of norms to control women’s bodies or to constrain their self-presentation and even their self-image in profound and disabling ways (see Wollstonecraft 1792, Grimké 1837).

In patriarchal society, as Catherine MacKinnon puts it, the content of sexuality “is the gaze that constructs women as objects for male pleasure. I draw on pornography for its form and content,” she continues, describing her treatment of the subject, “for the gaze that eroticizes the despised, the demeaned, the accessible, the there-to-be-used, the servile, the child-like, the passive, and the animal. That is the content of sexuality that defines gender female in this culture, and visual thingification is its method” (MacKinnon 1987, 53–4). Laura Mulvey, in “Visual Pleasure and Narrative Cinema,” reaches one variety of radical critique and conclusion: “It is said that analyzing pleasure, or beauty, destroys it. That is the intention of this article” (Mulvey 1975, 60).

Mulvey’s psychoanalytic treatment was focused on the scopophilia (a Freudian term denoting neurotic sexual pleasure configured around looking) of Hollywood films, in which men appeared as protagonists, and women as decorative or sexual objects for the pleasure of the male characters and male audience-members. She locates beauty “at the heart of our oppression.” And she appears to have a hedonist conception of it: beauty engenders pleasure. But some pleasures, like some kisses, are sadistic or exploitative at the individual and at the societal level. Art historians such as Linda Nochlin (1988) and Griselda Pollock (1987) brought such insights to bear on the history of painting, for example, where the scopophilia is all too evident in famous nudes such as Titian’s Venus of Urbino or Velazquez’s Rokeby Venus , which a feminist slashed with knife in 1914 because “she didn’t like the way men gawked at it”.

Feminists such as Naomi Wolf in her book The Beauty Myth , generalized such insights into a critique of the ways women are represented throughout Western popular culture: in advertising, for example, or music videos. Such practices have the effect of constraining women to certain acceptable ways of presenting themselves publicly, which in turn greatly constrains how seriously they are taken, or how much of themselves they can express in public space. As have many other commentators, Wolf connects the representation of the “beautiful” female body, in Western high art but especially in popular culture, to eating disorders and many other self-destructive behaviors, and indicates that a real overturning of gender hierarchy will require deeply re-construing the concept of beauty.

The demand on women to create a beautiful self-presentation by male standards, Wolf argues, fundamentally compromises women’s action and self-understanding, and makes fully human relationships between men and women difficult or impossible. In this Wolf follows, among others, the French thinker Luce Irigaray, who wrote that “Female beauty is always considered as finery ultimately designed to attract the other into the self. It is almost never perceived as a manifestation of, an appearance of, a phenomenon expressive of interiority – whether of love, of thought, of flesh. We look at ourselves in the mirror to please someone , rarely to interrogate the state of our body or our spirit, rarely for ourselves and in search of our becoming” (quoted in Robinson 2000, 230).

“Sex is held hostage by beauty,” Wolf remarks, “and its ransom terms are engraved in girls’ minds early and deeply with instruments more beautiful that those which advertisers or pornographers know how to use: literature, poetry, painting, and film” (Wolf 1991f, 157).

Early in the 20th century, black nationalist leader Marcus Garvey (1887–1940) described European or white standards of beauty as a deep dimension of oppression, quite similarly to the way Naomi Wolf describes beauty standards for women. These standards are relentlessly reinforced in authoritative images, but they are incompatible with black skin, black bodies, and also traditional African ways of understanding human beauty. White standards of beauty, Garvey argued, devalue black bodies. The truly oppressive aspects of such norms can be seen in the way they induce self-alienation, as Wolf argues with regard to sexualized images of women. “Some of us in America, the West Indies, and Africa believe that the nearer we approach the white man in color, the greater our social standing and privilege,” he wrote (Garvey 1925 [1986], 56). He condemns skin bleaching and hair straightening as ways that black people are taught to devalue themselves by white standards of beauty. And he connects such standards to ‘colorism’ or prejudice in the African-American community toward darker-skinned black people.

Such observations suggest some of the strengths of cultural relativism as opposed to subjectivism or universalism: standards of beauty appear in this picture not to be idiosyncratic to individuals, nor to be universal among all people, but to be tied to group identities and to oppression and resistance.

In his autobiography, Malcolm X (1925–1965), whose parents were activists in the Garvey movement, describes ‘conking’ or straightening his hair with lye products as a young man. “This was my first really big step toward self-degradation,” he writes, “when I endured all of that pain, literally burning my flesh to have it look like a white man’s hair. I had joined that multitude of Negro men and women in America who are brainwashed into believing that black people are ‘inferior’ – and white people ‘superior’ – that they will even violate and mutilate their God-created bodies to try to look ‘pretty’ by white standards” (X 1964, 56–7). For both Marcus Garvey and Malcolm X, a key moment in the transformation of racial oppression would be the affirmation of standards of black beauty that are not parasitic on white standards, and hence not directly involved in racial oppression. This was systematically developed after Malcolm’s death in the “natural” hairstyles and African fabrics in the Black Power movement. Certainly, people have many motivations for straightening or coloring their hair, for example. But the critical examination of the racial content of beauty norms was a key moment in black liberation movements, many of which, around 1970, coalesced around the slogan Black is beautiful . These are critiques of specific standards of beauty; they are also tributes to beauty’s power.

Imposing standards of beauty on non-Western cultures, and, in particular, misappropriating standards of beauty and beautiful objects from them, formed one of the most complex strategies of colonialism. Edward Said famously termed this dynamic “orientalism.” Novelists such as Nerval and Kipling and painters such as Delacroix and Picasso, he argued, used motifs drawn from Asian and African cultures, treating them as “exotic” insertions into Western arts. Such writers and artists might even have understood themselves to be celebrating the cultures they depicted in pictures of Arabian warriors or African masks. But they used this imagery precisely in relation to Western art history. They distorted what they appropriated.

“Being a White Man, in short,” writes Said, “was a very concrete manner of being-in-the-world, a way of taking hold of reality, language, and thought. It made a specific style possible” (Said 1978, 227). This style might be encapsulated in the outfits of colonial governors, and their mansions. But it was also typified by an appropriative “appreciation” of “savage” arts and “exotic” beauties, which were of course not savage or exotic in their own context. Even in cases where the beauty of such objects was celebrated, the appreciation was mixed with condescension and misapprehension, and also associated with stripping colonial possessions of their most beautiful objects (as Europeans understood beauty)—shipping them back to the British Museum, for example. Now some beautiful objects, looted in colonialism, are being returned to their points of origin (see Matthes 2017), but many others remain in dispute.

However, if beauty has been an element in various forms of oppression, it has also been an element in various forms of resistance, as the slogan “Black is beautiful” suggests. The most compelling responses to oppressive standards and uses of beauty have given rise to what might be termed counter-beauties . When fighting discrimination against people with disabilities, for example, one may decry the oppressive norms that regard disabled bodies as ugly and leave it at that. Or one might try to discover what new standards of beauty and subversive pleasures might arise in the attempt to regard disabled bodies as beautiful (Siebers 2005). For that matter, one might uncover the ways that non-normative bodies and subversive pleasures actually do fulfill various traditional criteria of beauty. Indeed, for some decades there has been a disability arts movement, often associated with artists such as Christine Sun Kim and Riva Lehrer, which tries to do just that (see Siebers 2005).

The exploration of beauty, in some ways flipping it over into an instrument of feminist resistance, or showing directly how women’s beauty could be experienced outside of patriarchy, has been a theme of much art by women of the 20th and 21st centuries. Georgia O’Keeffe’s flowers and Judy Chicago’s “Dinner Party” place settings undertake to absorb and reverse the objectifying gaze. The exploration of the meaning of the female body in the work of performance artists such as Hannah Wilke, Karen Finley, and Orlan, tries both to explore the objectification of the female body and to affirm women’s experience in its concrete realities from the inside: to make of it emphatically a subject rather than an object (see Striff 1997).

“Beauty seems in need of rehabilitation today as an impulse that can be as liberating as it has been deemed enslaving,” wrote philosopher Peg Zeglin Brand in 2000. “Confident young women today pack their closets with mini-skirts and sensible suits. Young female artists toy with feminine stereotypes in ways that make their feminist elders uncomfortable. They recognize that … beauty can be a double-edged sword – as capable of destabilizing rigid conventions and restrictive behavioral models as it is of reinforcing them” (Brand 2000, xv). Indeed, vernacular norms of beauty as expressed in media and advertising have shifted in virtue of the feminist and anti-racist attacks on dominant body norms, as the concept’s long journey continues.

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How to cite this entry . Preview the PDF version of this entry at the Friends of the SEP Society . Look up topics and thinkers related to this entry at the Internet Philosophy Ontology Project (InPhO). Enhanced bibliography for this entry at PhilPapers , with links to its database.

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aesthetics: British, in the 18th century | aesthetics: French, in the 18th century | Aquinas, Thomas | Aristotle | Ayer, Alfred Jules | Burke, Edmund | Croce, Benedetto: aesthetics | feminist philosophy, interventions: aesthetics | hedonism | Hegel, Georg Wilhelm Friedrich: aesthetics | Hume, David: aesthetics | Kant, Immanuel: aesthetics and teleology | Kant, Immanuel: theory of judgment | medieval philosophy | Neoplatonism | Plato: aesthetics | Plotinus | Santayana, George | Schiller, Friedrich | Schopenhauer, Arthur | Scottish Philosophy: in the 18th Century | Shaftesbury, Lord [Anthony Ashley Cooper, 3rd Earl of]

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Essay Samples on Cosmetology

Cosmetology career goals: pursuing beauty and creativity.

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Beauty - List of Essay Samples And Topic Ideas

Beauty is a complex concept encompassing aesthetics, individual preference, and cultural standards. Essays on beauty might explore the philosophical discussions around beauty, the societal standards of beauty and their impact on individuals, or the interplay between beauty and art. Discussions could also delve into the subjectivity of beauty, its depiction in literature and media, or the sociopolitical implications of beauty standards. The topic invites a multifaceted examination of societal norms, individual perceptions, and the universal human appreciation of beauty. A vast selection of complimentary essay illustrations pertaining to Beauty you can find at PapersOwl Website. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

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The History of Beauty

Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs through countries including France, the United States, Japan, and Brazil. What's taken so long?

According to author Geoffrey Jones, the Isidor Straus Professor of Business History at HBS, the fragmented, secretive, often family-owned businesses that have constituted the industry have been difficult for scholars to unlock. Couple this with the fact that most business historians are male, and you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book.

Sean Silverthorne : What inspired your interest in the beauty business and its history?

Geoffrey Jones: My initial interest in the beauty industry was triggered by my earlier history of the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into other categories of the beauty industry, such as skin care and perfume.

As I researched this story, I realized both the huge size and the importance of this industry—and the remarkable paucity of authoritative literature about it. Or more precisely, while there are numerous books on various aspects of the beauty industry, from glossy coffee-table publications on cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how this industry grew from modest origins, making products that were often deemed an affront to public morality, to the $330 billion global industry of today.

Q: Why has this industry been so neglected by business school faculty?

A: I think there are two reasons. First of all, this is a difficult industry to research. Historically, it has been quite fragmented, with many small and often family-owned firms whose stories are hard to reconstruct. The industry as a whole is well known to be secretive—after all, its foundations rest heavily on mystique.

And then there is the frequently observed gender bias in business school faculty. I suspect male faculty, who comprised the majority in most schools until quite recently, regarded this industry as a feminine domain and rather frivolous, and felt more comfortable writing about software or venture capital than lipstick and face powder. As female faculty built careers in business schools, they may also have been disinclined to conform to assumed gender stereotypes by working on beauty. The fashion industry, which is also huge, suffers from the same lack of attention from management researchers.

Q: You write, "Beauty emerges as an industry which was easy to enter, but hard to succeed at." How so?

A: It does not take a great deal of capital nor technological expertise to launch an entrepreneurial venture in many beauty products—although for such a venture to have any hope of success, high levels of imagination and creativity have always been required. If you have a concept for a new brand, and the necessary finance, there are contract manufacturers and perfumers that will provide a product for you.

This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand loyalties are often weak, especially for "fun" products like lip and eye cosmetics, although less so for foundation, because it is more expensive and needs to be a good match with skin tone.

Achieving sustainable success in the beauty industry is another matter. It is fiercely competitive, with thousands of product launches each year. Even the largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and getting product through the distribution channels to consumers, provide further major challenges for new ventures. Creative talent, astute marketing skills, and the ability to understand and respond rapidly to consumer fashions and preferences are all needed to succeed. There are fortunes to be made by building a successful new brand, but it takes an enormous amount of work and good luck to succeed.

Q: You artfully portray a vivid, passionate cast of entrepreneurs. Which do you consider the most influential? Do you have favorites?

A: The book emphasizes the role of individual entrepreneurs in building this industry. They varied enormously in their backgrounds and characters, but most shared a passion for the beauty industry, combined with an ability to understand the societal values and artistic trends of their eras, and to translate them into brands.

François Coty stands out as a creative genius in the formative stages of the industry in the early 20th century. Born as Joseph Marie François Spoturno on the Mediterranean island of Corsica, which was also the birthplace of Napoleon, he was a complete outsider to the traditional Parisian perfume industry. He went on to transform it. Assuming an adapted version of his mother's maiden name as he strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created two entirely new classes of perfume, soft sweet floral and chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open up the American market in 1905. The American business proved so successful that its U.S. sales reached the equivalent in today's terms of half a billion dollars by the end of the 1920s, before the Great Depression eviscerated what had become the world's biggest beauty company.

Coty was a larger than life character, but he was hardly alone in this industry in that respect. The cast of influential and colorful characters includes Madam C.J. Walker, the daughter of former slaves in Louisiana who developed a system for straightening African-American hair, which was so successful that she ranks as among the first American self-made female millionaires. And then there was the ever-feuding Helena Rubinstein and Elizabeth Arden, who transformed beauty salons from places considered the moral equivalent of brothels to palaces of opulence and style. And in our own time, Luiz Seabra stands out as the founder of Brazil's biggest beauty company, Natura, which is dedicated to environmental sustainability with a broad social vision.

Q: How much does the industry influence our notions of beauty, and how much do accepted or popular notions of beauty influence product development?

A: The human desire to attract reflects basic biological motivations. Every human society from at least the ancient Egyptians onwards has used beauty products and artifacts to enhance attractiveness. However, beauty ideals have always varied enormously over time and between societies.

The book shows that as the modern industry emerged in the 19th century, it facilitated a worldwide homogenization of beauty ideals. Beauty became associated with Western countries, and white people, and with women. These assumptions reflected wider societal trends. Western societies as a whole underwent growing gender differences in clothing and work. And this was the age of Western imperialism. The industry's contribution was to turn these underlying trends into brands, create aspirations that drove their growing use, and then employ modern marketing methods to globalize them.

I see beauty companies as interpreters of prevailing assumptions and as reinforcers of them. The debate is how much autonomy beauty companies have to shape ideals. Unilever's current Dove marketing campaign, which uses senior women as models to make the point that one can be beautiful beyond one's 30s, shows that a large company has the power to challenge stereotypes should it wish to do so.

Q: What was the impact of television both in helping define beauty and in developing the industry?

A: During the late 1940s, television spread rapidly across the United States, and soon afterwards elsewhere. Television offered remarkable new opportunities to take brands into people's living rooms, and it drove advertising budgets sharply upwards.

Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later it emerged that the show was rigged, a scandal that even led to congressional hearings, but this had no discernible impact on either Revson or his company.

Television also proved a medium that new entrants could use to challenge incumbents. During the late 1950s, Leonard Lavin used television advertising to grow the tiny Alberto-Culver hair care business into a significant national player.

More recently, home shopping channels such as HSN and QVC have become important places to launch new brands. However, the impact of television was not limited to marketing. Color television drove innovation in makeup, which was subsequently diffused from actors to the wider public. And as the United States became a major source of television programming worldwide, it proved a major force for diffusing American ideals of lifestyle, fashion, and beauty worldwide.

Q: What do you think were the most significant products that marked its evolution?

A: I would begin with soap. The technology to make soap was known for several thousand years, but the product was rarely used for personal washing, especially by Europeans who largely avoided washing with water after the Black Death in the Middle Ages, believing it to be dangerous. Then, as public health concerns rose during the 19th century and water began to be piped into people's houses, a number of brilliant entrepreneurs built a demand for soap as a branded product by linking its use to godliness, securing celebrity endorsement, and later suggesting that the use of some brands would bring romantic success. Using soap for washing became associated with Western civilization, and even as an essential entry ticket for immigrants seeking to become true Americans.

The transformation of perfume also marks an important stage in the evolution of the modern beauty industry. In the early 19th century, perfume was made in small batches, rarely applied to the skin, and drunk for health reasons. There was a narrow range of available scents. A hundred years later, the application of new technologies to extract essences from flowers and plants, and to create synthetic fragrances, had transformed perfume. Historically, perfumes were reminiscent of one individual "note"—to employ the musical metaphor used in the industry—which tried to replicate nature. The new perfumes had a vastly increased range of scents; were far more abstract, with three notes; and offered scents not found in nature. Meanwhile, a marketing revolution had turned perfume into a branded product, sold at different price points in different distribution channels, and increasingly gendered. While historically men and women had used the same scents, they now began to like to smell differently, with scents now reminding genders of their roles in the world.

As for decorative cosmetics, the story of lipstick is really interesting. While the use of lipstick, like many cosmetics products, reaches back far into human history, in the early 20th century it was still a product associated with actresses and women of dubious morality. Thereafter the use and acceptability of lipstick expanded. There was technological innovation—the first metal lipstick container was invented in Connecticut in 1915, and the first screw-up lipstick appeared six years later. By the time the United States entered World War II in 1941, the government declared the production of lipstick to be a wartime necessity, such was its impact on morale.

Q: What does this book tell us about the impact of globalization today and going forward?

A: As I have suggested, the emergence of the modern industry was associated with an unprecedented homogenization of beauty ideals throughout the world. During much of the 20th century, homogenization was further reinforced by the impact of Hollywood, the advent of international beauty pageants, and so on. Beauty was associated with Caucasian features, as interpreted by the twin capitals of beauty, Paris and New York. Although the momentum for homogenization was strong, it was striking that markets stayed differentiated by inherited cultural and social preferences.

And globalization today is working in a far more complex fashion. The geographical spread of megabrands and globalization of celebrity culture certainly suggests further homogenization. During the early 1980s, China's consumption of beauty products was close to zero. It is now the world's fourth-largest beauty market-and the top brands in cosmetics and skin care are the same as in the United States.

However, there was also a new sensitivity to difference and diversity, representing a new pride and interest in ethnic and local beauty ideals. The tremendous growth of skin lighteners in India and East Asia is one sign of this trend. While global companies are concerned that the core claims—and usually the core technologies of brands—have to be the same worldwide, there is now also a concern that the forms in which such claims were delivered, whether in jars or creams, should be relevant to local consumers in each market. Moreover, as global firms experiment with taking new beauty ideals around the world, they are becoming agents of diffusion for different beauty ideals. L'Oréal, for example, primarily sold French brands before the 1990s. During that decade it purchased American brands such as Maybelline, Redken, and Kiehl's and globalized them. And over the last decade it has acquired Shu Uemura in Japan, Yue-Sai in China, and Britain's Body Shop. Global firms are, in this sense, now orchestrating diversity, not homogeneity.

Q: Both men and women played huge entrepreneurial roles in the development of the industry. Was one gender better than the other, generally, in creating success?

A: It is tempting to speculate that since so many of the products in the industry have been and continue to be aimed at women, being a female entrepreneur would make one better at interpreting women's desires than a male entrepreneur. The industry has indeed seen a veritable roll call of influential female entrepreneurs. Over the last five decades alone, one can think of Estée Lauder and Mary Kay in the United States; Simone Tata, who virtually founded the modern Indian beauty industry; and Britain's Anita Roddick, the founder of The Body Shop. Among influential female business leaders today are Avon's Andrea Jung and Leslie Blodgett of Bare Escentuals.

Yet for every successful female business leader, one can find male equivalents, including the misogynist Charles Revson who built Revlon as an industry leader between the 1950s and 1970s; the British-born Lindsay Owen-Jones, who turned the French hair care company L'Oréal into today's global beauty powerhouse over the last two decades; and Shu Uemura, the Japanese makeup artist who created an exquisite, and now global, brand.

A further complication in reaching a definitive answer to whether there are gender advantages in this industry is that women are more likely to enter the beauty business than others, as the obstacles to entry for female entrepreneurs have been and continue to be higher for women than men in other industries, like construction, for example. So there is a lot of female entrepreneurial talent pooling up in beauty, while male entrepreneurial talent is spread more evenly across industries.

The book's position on this question is that gender is not a main determinant of success in this industry, but that status as an "outsider" of some kind was important. This helps to explain why so many successful figures in the past were immigrants, or Jews, or—indeed—female.

Q: What are you working on now?

A: I am writing a book on the origins and growth of green entrepreneurship worldwide over the last six decades. This idea originated out of my research on the beauty industry, in which I explored the growth of interest in "natural" products. This is now one of the hottest segments of the global industry, with estimated sales of $7 billion.

In recent years, natural products companies like The Body Shop and Bare Escentuals, the San Francisco company that has built the minerals-based cosmetic market, have been snapped up by global players paying large premiums. However, what really interested me is the time it took to make this market take off. As early as the 1950s, entrepreneurs like Jacques Courtin-Clarins and Yves Rocher began to experiment making cosmetics from plants rather than chemicals, decades ahead of perceived demand. They, and their counterparts in other industries such as food and cleaning materials who talked about the dangers of chemical ingredients and the need for environmental sustainability, were often dismissed as crazy, or at best irrelevant. Today, many of their ideas are mainstream.

This transition is the core of the book I am now researching. It will look at entrepreneurs and firms across a broad span of industries, and globally, that saw greenness as both a profitable and a socially necessary business opportunity, and that have led, rather than followed, regulators and public opinion in pursuit of their goals.

Excerpt From beauty Imagined: A History Of The Global Beauty Business

By Geoffrey Jones

Beauty Imagined: A History of the Global Beauty Business

Beauty amid War and Depression: The American color cosmetics market also expanded during these years. Still barely acceptable in 1914, product innovations made their use both more accessible and desirable. The first metal lipstick container was invented by Maurice Levy in Connecticut in 1915. The first screw-up lipstick appeared six years later. 19 In 1916 Northam Warren created the first commercial liquid nail polish when he launched the Cutex brand of manicure preparations. A new form of mascara was invented by an Illinois chemist T. L. Williams, whose Maybelline Cake Mascara, launched in 1917, became the first modern eye cosmetic to be manufactured for everyday use. 20 As usual, early adopters were young. In 1925 the concept of a "generation gap" was invented to describe the difference between mothers and daughters regarding the use of lipstick in America. 21 By the end of the 1920s, three thousand different face powders and several hundred rouges alone were being sold on the American market. 22

Hollywood was also playing a pivotal role. During World War I the American industry was able to pull ahead of the French firms which initially dominated the cinema industry. By the 1920s the industry, now concentrated in Southern California, was able to benefit from the size of its home market and its control of distribution markets to dominate both the American and international markets. 23 Movie theaters reached almost every American town, diffusing new lifestyles and creating a new celebrity culture around movie stars that exercised a powerful influence on how beauty, especially female beauty, was defined. 24

Max Factor forged the direct link between cosmetics and Hollywood. His work for actors resulted in the principle of "Color Harmony," which established for the first time that certain combinations of a woman's complexion, hair, and eye coloring were most effectively complemented by specific make-up shades. As he grew in fame alongside the movies, he also played a significant role in legitimatizing the use of cosmetics. In particular, he began referring to his cosmetics as make-up, a word long used by actors but not widely used more generally because of the disreputable image of actors. 25 Now, for perhaps the first time in Western culture, actors could be thought not just beautiful on the outside but beautiful and respectable on the inside, too. That was a big change for people until recently regarded as barely above prostitutes.

Max Factor's store in Los Angeles also began to make wider sales. In 1916 he introduced Eye Shadow and Eyebrow Pencil for public sale, the first time such products had been available beyond the theatrical make-up line. Advertisements prominently featured screen stars, whose studios required them to endorse Max Factor products. 26 A distribution company was contracted to penetrate the drugstore market, and in 1927 nationwide distribution of Max Factor cosmetics began. The date coincided with the premiere of the first talking movie The Jazz Singer , at which Max Factor and his family were in attendance. 27

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Argumentative Essay on Beauty Example

Example essay on beauty. This is an argumentative essay that talks about the properties of cosmetic products that are used in beauty treatments.

Essay title: Cosmetic products and beauty treatments

Type of essay: argumentative essay, length: 472 words, topic: beauty.

Beauty is one of the issues that has worried most people throughout history, especially women. This can be seen in the different mixtures and homemade substances that were used in past centuries. Its objective was, through the use of natural elements, to provide treatment for the face to maintain its young state. They were also used in the hair and other parts of the body that were visible. Today, the concept of beauty is closely related to superficial appearance, and cosmetics have been developed to preserve healthy and radiant skin.

The most important brands of cosmetics have been able to use the knowledge of yesteryear so that their products offer good results and not arouse the suspicion of the public. Thus, if honey masks or the application of herbal infusions such as chamomile and lavender were quite popular, these same ingredients can now be found in the composition of creams, oils, lotions and various types of makeup.

On the other hand, it is inevitable that new scientific discoveries and the use of advanced technologies have allowed the creation of better cosmetic products to maintain the beauty of the skin. That is the case of proteoglycan blisters, which consists of a protein-rich substance with the ability to restore skin cells. Among its main benefits is moisturizing the facial skin, helping it not lose elasticity and preventing premature aging. In addition, some brands incorporate vitamin C and vitamin F in their composition, which are nutrients with antioxidant properties. The latter is ideal to reduce the appearance of spots and other conditions or imperfections.

The use of caffeine is also very common in beauty treatments with cosmetics. Although the proportion that is usually included in some creams and other similar products does not exceed four percent, this is sufficient to accelerate the metabolism of the skin. In this way, it represents an important resource for its regeneration.

Nowadays, all the aforementioned measures are of great help so that both men and women can maintain healthy skin against the different daily aggressions of the modern era, such as the excessive amount of toxic gases found in cities, or the inevitable fatigue and stress caused by our accelerated way of life.

Finally, it only remains to say that beauty and youth go hand in hand. These are social conventions that are hardly going to change. People, regardless of their age or sex, should understand the great importance of the use of creams and other cosmetic products, so they can avoid unnecessary deterioration of their skin. While maintaining a balanced diet will also be of great help for this purpose.

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History Of Cosmetology Essay

Cosmetology is the study of beauty treatments, including hair removal, skincare, nail care, makeup, manicures and pedicures. Cosmetologists are trained to work on all areas of the face and body—including hair damage reduction/elimination, scalp cleansing, shaving, massage, nails, feet, hands, skin exfoliation, skin tone improvement, acne removal, pore size reduction. Cosmetology ranges from work done by general practitioners to specialized advanced skill in the field of cosmetic surgery.

Cosmetologists are employed in salons, day spas, beauty supply stores, resorts, hospitals, prisons and other institutions. Cosmetologists are also known as ‘beauty technicians’ or ‘beauticians’. The word ” cosmetologist ” was coined by a French chemist named Eugene Schueller who owned a Paris-based company that produced hair dye products called ” Aureole “.

The company later became L’Oreal. 1] Although cosmeceuticals is the correct term for pharmaceutical grade skincare products; this was seen as a more way to market and sell anti-aging skincare products. Cosmeceuticals that are sold in medical facilities, such as hospitals and clinics, would be required by law to pass medical tests and prove they were “safe and effective” whereas these same skincare products might not have been tested for use on the general population of outside buyers. [2] Many doctors who specialize in skincare prescribe cosmeceuticals.

Cosmetologists work directly with clients’ skin-care needs, cleanse users’ skin through facial or scalp treatments using cosmetic products from lotions, cleansers, toners, moisturizers, exfoliants, peels, to masks. In ancient Egypt performers of rituals often maintained their looks with beauty products, including oils used to remove heavy makeup, moisturize skin and give it shine, exfoliants for removing dead cells on the surface of the skin, eye-liners to emphasize eyes, perfumes derived from flowers or grains.

Cosmetics were put on far more often than they are today—not only on the face but also on arms and legs. Cosmetologists say men are now catching up with women in their desire to look good. Cosmetology is a very old profession. The first cosmetologist was recorded by Plato who wrote about four hundred years BC that “a noble lady at Athens named Polixena had a slave named Pheidippides. ” This slave beautified Judith, for she was ‘fair to look upon. Cosmetology is an ancient craft with documentation dating back to the time of the pharaohs.

There are many references in Greek mythology and Egyptian history, documenting cosmetology practices. Cosmetics were also found in the ruins of Pompeii. The Romans built spas that were precursors to modern-day spas or retreats where people went to rejuvenate their bodies and spirits. Cosmetologists only care for external body parts, but salons take care of hair, nails, feet, hands. Salons often cater to men as well as women.

An ancient Greek woman having her hair styled by another, depicted on a vase ca. 510 BC Cosmetology is the study and application of beauty treatment. Cosmetologists are trained professionals who help people improve their looks through various treatments such as applying makeup or giving manicures and pedicures. Cosmetologists work in salons or day spas (also known as bathhouses), although some may be self-employed. Cosmetology was established as early as 2600 BC in Egypt with the origins of cosmetology starting with preparations to protect, beautify and maintain health for both men and women.

It has also evolved to encompass many different practices including hairdressing, make-up artistry, nail care, skincare, etc which can either be performed at a treatment salon or in the client’s own home. Cosmetologists help people feel their best through pampering treatments such as massages, facials and waxing. In many countries, it is not unusual for ordinary citizens to visit a beauty salon to get their nails done. Salon owner giving a client a pedicure Cosmetology has been traced back to the Pharaohs of Ancient Egypt who not only wore heavy perfumes but also used ruby-red lip pigment and green malachite on their eyes.

They also liked facial masks of ground oatmeal mixed with honey that they left on for 15 minutes before rinsing off with water, and they used olive oil throughout their hair [1] [2]. Cosmetology is very popular in today’s society with women wearing more makeup on average than ever before and spending around $7,000 on different types of treatments. Cosmetologists work at many different places such as day spas (also known as bathhouses), beauty salons, hotels/resorts, cruise ships, hospitals and schools. In ancient Egypt, they used to use castor oil for their hair because it left the hair shiny, soft and prevented dandruff.

In this same era they were also using saffron that helped lighten their eyebrows and eyelashes. The procedures done were facials which included a mudpack followed by a facial massage with pure rose water afterward to hydrate the skin [1]. Cosmetology was a very important part of ancient Egyptian culture and it often played a huge role in Ancient Egyptian social status. Cosmetology started to become really popular in the Middle Ages where makeup became a sign of sophistication, not only for women but also for men .

Cosmetologists from this era had jobs such as embroiderers or furriers because they were trained to make false hair pieces that were used instead of wigs [1]. In England during this time period King Henry V was known to have been a “recluse”, he would not allow anybody into his private room unless they left their hair down and did not wear any perfume. Cosmetology soon flourished again in 18th-century France with Marie Antoinette who persuaded Frenchwomen to carry on the tradition of wearing rouge [1].

Cosmetology became more popular in this time period because it was a symbol of wealth and beauty. During the 19th century, many American women had very little involvement with society because they stayed home most of their lives to take care of their children. Cosmetology still remained important at this point but it wasn’t until the 1920’s that movie stars like Clara Bow and Joan Crawford helped bring Cosmetology back into style . Cosmetologists during this time were putting eggs in their hair to make it thick and shiny, they would also put Vaseline on their eyebrows.

Cosmetology started to expand around the world when World War II ended which brought people from different countries together who shared different Cosmetology techniques. Cosmetologists have made huge progress over the past few hundred years, Cosmetology today is far different from the Cosmetology of the past. Cosmetologists are now able to do more than just apply make-up or hairstyles, they are also able to perform cosmetic surgeries which are then followed by a professional spa treatment [3].

Cosmetologists are allowed special licenses depending on what state they work in and how many hours they’ve invested into training. Cosmetologists who work at salons that specialize in hair styling usually learn about shampooing, cutting, coloring and conditioning; while those who work at spas often learn about waxing, exfoliation and aromatherapy. Cosmetology is no longer restricted to women, some Cosmetologists today are male and some Cosmetology schools only give Cosmetology training to men.

Today Cosmetology is a huge business where women not only buy products such as shampoo and mascara but they also spend thousands of dollars on cosmetic surgeries such as liposuction or butt implants. A cosmetologist who work at spas offer many different types of treatments that range from microdermabrasion to hair removal [3]. Cosmetology regulations are usually set by each state, in Arkansas Cosmetology regulations are set by the Board of Cosmetology Arts and Sciences. The Board sets regulations for things like sanitation where all Cosmetologists must follow strict rules so that they don’t spread any germs.

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Ielts essay # 1499 - both men and women spend a lot of money on beauty care, ielts writing task 2/ ielts essay:, nowadays both men and women spend a lot of money on beauty care than ever before., what may be the primary reason for this is this is positive or negative development.

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Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behaviour? Discuss the reasons and possible results.

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Some people feel that it is always wrong to keep animals in captivity, for instance in zoos. Other people say that there are benefits for the animals and for humans. Discuss both sides of this debate, and give your personal view

Nowadays, the way people interact with each other has changed because of technology. in what ways has technology affected the type of relationship that people have has this become a positive or negative development, many people today prefer socializing online rather than socializing in local communities. do you think the advantages outweigh the disadvantages, some people think that human needs for farmland housing and industry are more important than saving land for endangered animals .do you agree or disagree , some people think that the best way to reduce crime is to give longer prison sentences. others, however, believe there are better alternative ways of reducing crime. discuss both views and give your opinion. give reasons for your answer and include any relevant examples from your own experience or knowledge..

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‘Vampire facials’ were linked to cases of HIV. Here’s what to know about the beauty treatment

FILE - This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. Three women who were diagnosed with HIV after getting “vampire facial” procedures at an unlicensed New Mexico medical spa are the first believed to have contracted the virus through a cosmetic procedure using needles, according to federal health officials. (Seth Pincus, Elizabeth Fischer, Austin Athman/National Institute of Allergy and Infectious Diseases/NIH via AP, File)

FILE - This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. Three women who were diagnosed with HIV after getting “vampire facial” procedures at an unlicensed New Mexico medical spa are the first believed to have contracted the virus through a cosmetic procedure using needles, according to federal health officials. (Seth Pincus, Elizabeth Fischer, Austin Athman/National Institute of Allergy and Infectious Diseases/NIH via AP, File)

essay on beauty treatments

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Three women were diagnosed with HIV after getting “vampire facial” procedures at an unlicensed New Mexico medical spa, the Centers for Disease Control and Prevention said in a report last week, marking the first documented cases of people contracting the virus through cosmetic services using needles.

Federal health officials said in a new report that an investigation from 2018 through 2023 into the clinic in Albuquerque, VIP Spa, found it apparently reused disposable equipment intended for one-time use, transmitting HIV to clients through its services via contaminated blood.

WHAT IS A VAMPIRE FACIAL? IS IT SAFE?

Vampire facials, formally known as platelet-rich plasma microneedling facials, are cosmetic procedures intended to rejuvenate one’s skin, making it more youthful-looking and reducing acne scars and wrinkles, according to the American Academy of Dermatology.

After a client’s blood is drawn, a machine separates the blood into platelets and cells.

The plasma is then injected into the client’s face, either through single-use disposable or multiuse sterile needles.

Vampire facials have gained popularity in recent years as celebrities such as Kim Kardashian have publicized receiving the procedure.

FILE - This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. Three women who were diagnosed with HIV after getting “vampire facial” procedures at an unlicensed New Mexico medical spa are the first believed to have contracted the virus through a cosmetic procedure using needles, according to federal health officials. (Seth Pincus, Elizabeth Fischer, Austin Athman/National Institute of Allergy and Infectious Diseases/NIH via AP, File)

HIV transmission via unsterile injection is a known risk of beauty treatments and other services, officials say.

Despite this, the Academy says vampire facials are generally safe.

Health officials say spa facilities that offer cosmetic injection services should practice proper infection control and maintain client records to help prevent the transmission of bloodborne pathogens such as HIV.

IS THIS PROCESS USED IN OTHER PROCEDURES?

Platelet-rich plasma injections were initially most used medically for bone grafting and osteoarthritis, and then became popular in cosmetic treatments.

Other services, such as Botox and lip fillers, are also delivered with needles, as are tattoos.

Though this procedure works for hair growth, its use for rejuvenation purposes is not Food and Drug Administration-approved, said Zakia Rahman, a clinical professor of dermatology at Stanford University.

But as such procedures grow in popularity, she said, it is “important for people to know and understand a medical procedure should be done in a medical setting.”

HOW WERE THE HIV CASES LINKED TO THE SPA?

The New Mexico Department of Health was notified during summer 2018 that a woman with no known HIV risk factors was diagnosed with an HIV infection after receiving the spa’s vampire facial services that spring.

During the investigation, similar HIV strains were found among three women, all former clients of the spa. Evidence suggested that contamination from services at the spa resulted in the positive HIV infection tests for these three patients, according to the CDC report.

Another woman, who also received services at the spa, and her male sexual partner, who did not go to the spa, were both found to have a close HIV strain as well, but the HIV diagnoses for these two patients “were likely attributed to exposures before receipt of cosmetic injection services,” the CDC said.

Health officials found equipment containing blood on a kitchen counter, unlabeled tubes of blood and injectables in the refrigerator alongside food and unwrapped syringes not properly disposed of. The CDC report said that a steam sterilizer, known as an autoclave — which is necessary for cleaning equipment that is reused — was not found at the spa.

ARE ANY OTHER PATIENTS AT RISK?

Through the New Mexico Department of Health’s investigation, nearly 200 former clients of the spa, and their sexual partners, were tested for HIV, and no additional infections were found.

According to the CDC, free testing remains available for those who previously frequented the spa.

“Having a medical procedure in a nonmedical setting, I think is the biggest danger of all,” Rahman said. “Having that discount or the lower cost is not worth potentially putting your life at risk.”

“There are a number of procedures and processes in place to make sure that these treatments are done safely and in medical settings,” she said. “All of these things are in place to really reduce that risk, and when done safely, the risks are extraordinarily low.”

WHAT HAPPENED TO THE SPA OWNER?

The former owner of VIP Spa, Maria de Lourdes Ramos de Ruiz, pleaded guilty in 2022 to five felony counts of practicing medicine without a license, including conducting the unlicensed vampire facials.

The New Mexico Attorney General’s office said Ramos de Ruiz also did illegal plasma and Botox-injection procedures.

According to prosecutors , inspections by state health and regulation and licensing departments found the code violations, and the spa closed in fall 2018 after the investigation was launched.

Ramos de Ruiz was sentenced to 7 1/2 years, with four years being suspended on supervised probation, 3 1/2 years time in prison and parole, according to court documents.

Raul A. Lopez, attorney for Ramos de Ruiz, did not immediately respond to requests for comment.

Alexa St. John is an Associated Press climate solutions reporter. Follow her on X, formerly Twitter, @alexa_stjohn . Reach her at [email protected] .

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'Vampire facials' were linked to cases of HIV. Here's what to know about the beauty treatment

April 29, 2024 at 10:00 p.m.

by ALEXA ST. JOHN / Associated Press

FILE - This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. Three women who were diagnosed with HIV after getting “vampire facial” procedures at an unlicensed New Mexico medical spa are the first believed to have contracted the virus through a cosmetic procedure using needles, according to federal health officials. (Seth Pincus, Elizabeth Fischer, Austin Athman/National Institute of Allergy and Infectious Diseases/NIH via AP, File)

Three women were diagnosed with HIV after getting "vampire facial" procedures at an unlicensed New Mexico medical spa, the Centers for Disease Control and Prevention said in a report last week, marking the first documented cases of people contracting the virus through cosmetic services using needles.

Federal health officials said in a new report that an investigation from 2018 through 2023 into the clinic in Albuquerque, VIP Spa, found it apparently reused disposable equipment intended for one-time use, transmitting HIV to clients through its services via contaminated blood.

WHAT IS A VAMPIRE FACIAL? IS IT SAFE?

Vampire facials, formally known as platelet-rich plasma microneedling facials, are cosmetic procedures intended to rejuvenate one's skin, making it more youthful-looking and reducing acne scars and wrinkles, according to the American Academy of Dermatology.

After a client's blood is drawn, a machine separates the blood into platelets and cells.

The plasma is then injected into the client's face, either through single-use disposable or multiuse sterile needles.

Vampire facials have gained popularity in recent years as celebrities such as Kim Kardashian have publicized receiving the procedure.

HIV transmission via unsterile injection is a known risk of beauty treatments and other services, officials say.

Despite this, the Academy says vampire facials are generally safe.

Health officials say spa facilities that offer cosmetic injection services should practice proper infection control and maintain client records to help prevent the transmission of bloodborne pathogens such as HIV.

IS THIS PROCESS USED IN OTHER PROCEDURES?

Platelet-rich plasma injections were initially most used medically for bone grafting and osteoarthritis, and then became popular in cosmetic treatments.

Other services, such as Botox and lip fillers, are also delivered with needles, as are tattoos.

Though this procedure works for hair growth, its use for rejuvenation purposes is not Food and Drug Administration-approved, said Zakia Rahman, a clinical professor of dermatology at Stanford University.

But as such procedures grow in popularity, she said, it is "important for people to know and understand a medical procedure should be done in a medical setting."

HOW WERE THE HIV CASES LINKED TO THE SPA?

The New Mexico Department of Health was notified during summer 2018 that a woman with no known HIV risk factors was diagnosed with an HIV infection after receiving the spa's vampire facial services that spring.

During the investigation, similar HIV strains were found among three women, all former clients of the spa. Evidence suggested that contamination from services at the spa resulted in the positive HIV infection tests for these three patients, according to the CDC report.

Another woman, who also received services at the spa, and her male sexual partner, who did not go to the spa, were both found to have a close HIV strain as well, but the HIV diagnoses for these two patients "were likely attributed to exposures before receipt of cosmetic injection services," the CDC said.

Health officials found equipment containing blood on a kitchen counter, unlabeled tubes of blood and injectables in the refrigerator alongside food and unwrapped syringes not properly disposed of. The CDC report said that a steam sterilizer, known as an autoclave — which is necessary for cleaning equipment that is reused — was not found at the spa.

ARE ANY OTHER PATIENTS AT RISK?

Through the New Mexico Department of Health's investigation, nearly 200 former clients of the spa, and their sexual partners, were tested for HIV, and no additional infections were found.

According to the CDC, free testing remains available for those who previously frequented the spa.

"Having a medical procedure in a nonmedical setting, I think is the biggest danger of all," Rahman said. "Having that discount or the lower cost is not worth potentially putting your life at risk."

"There are a number of procedures and processes in place to make sure that these treatments are done safely and in medical settings," she said. "All of these things are in place to really reduce that risk, and when done safely, the risks are extraordinarily low."

WHAT HAPPENED TO THE SPA OWNER?

The former owner of VIP Spa, Maria de Lourdes Ramos de Ruiz, pleaded guilty in 2022 to five felony counts of practicing medicine without a license, including conducting the unlicensed vampire facials.

The New Mexico Attorney General's office said Ramos de Ruiz also did illegal plasma and Botox-injection procedures.

According to prosecutors, inspections by state health and regulation and licensing departments found the code violations, and the spa closed in fall 2018 after the investigation was launched.

Ramos de Ruiz was sentenced to 7 1/2 years, with four years being suspended on supervised probation, 3 1/2 years time in prison and parole, according to court documents.

Raul A. Lopez, attorney for Ramos de Ruiz, did not immediately respond to requests for comment.

Alexa St. John is an Associated Press climate solutions reporter.

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essay on beauty treatments

CDC describes how unlicensed ‘vampire facial’ treatment infected women with HIV

T hree women likely were infected with HIV after undergoing “vampire facials” at an unlicensed New Mexico spa, the first known instance of the virus being transmitted through cosmetic injection services. 

The investigation shows the dangers of unlicensed establishments that mix medical procedures with beauty treatments.  

According to a Centers for Disease Control and Prevention report released Thursday, the investigation began in summer 2018 when a woman with no known HIV risk factors was diagnosed. 

The patient reported no injection drug use, recent blood transfusions, or recent sexual contact with anyone other than her current sexual partner, who received a negative HIV test result after the patient’s diagnosis.  

However, the patient said she underwent a so-called “vampire facial,” a cosmetic procedure that draws a client’s blood, separates the platelets, and then reinjects the platelet-rich blood into their face through microneedles. 

Proponents of vampire facials say it helps plump sagging skin and reduces the appearance of acne scars or wrinkles, but the American Academy of Dermatology (AAD) said there’s little evidence to support it. 

However, the AAD said the facials seem safe as long as blood is handled properly.  

The CDC recommended “requiring adequate infection control practices at spa facilities offering cosmetic injection services” to help prevent the transmission of HIV and other blood-borne pathogens. 

Within months of the positive test, the Albuquerque salon was shut down. The New Mexico Department of Health said it had “identified practices that could potentially spread blood-borne infections, such as HIV, hepatitis B, and hepatitis C to clients.” 

Investigators found a rack of unlabeled tubes containing blood on a kitchen counter. Unlabeled tubes of blood and medical injectables, such as Botox and lidocaine, were stored in the kitchen refrigerator along with food. Unwrapped syringes were found in drawers, on counters, and discarded in regular trash cans. There was no steam sterilizer, and equipment that was meant to be single use, like disposable electric desiccator tips, was being reused. 

The spa’s owner operated without appropriate licenses at multiple locations and did not have an appointment scheduling system that stored client contact information. Investigators compiled and cross-referenced names and telephone numbers from client consent forms, handwritten appointment records, and telephone contacts to create a list of potentially affected clients. 

In 2022, the spa’s owner pleaded guilty to five felony counts of practicing medicine without a license and is now serving a 3 1/2-year prison sentence. 

Investigators found five patients with confirmed spa-related HIV infections, including one who had tested positive for HIV two years before getting a vampire facial in 2018, and a sexual partner of the woman. 

The other three patients identified had no known social contact with one another, and the only thing they had in common was the procedure done at the spa. 

HIV is transmitted via contact with bodily fluids from an infected person, which is why it is most often contracted through sex or the sharing of needles. Investigators couldn’t determine the exact way the patients had been infected. 

Two of the five patients had previously received a positive rapid HIV test result during routine evaluations for life insurance. One patient was diagnosed after hospitalization with an AIDS-defining illness in fall 2021, and another after being hospitalized in spring 2023. 

For the latest news, weather, sports, and streaming video, head to The Hill.

CDC describes how unlicensed ‘vampire facial’ treatment infected women with HIV

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Relight the fire … Twilight in Concert.

‘Surrounded by the beauty of a thousand candles’: why Twilight is going live, loud and on tour

The Kristen Stewart / Robert Pattinson vampire romantasy is back and supported by rock and classical musicians – just the latest film to be granted the mysterious live concert treatment

T he first Twilight film was released 16 years ago and, for many of us, the franchise has long since lost any sense of currency. Without the white heat of fandom surrounding their release, watching the Twilight films today is like trying to watch an echo. It’s like finding a fidget spinner in the street and trying to remember why everyone loved them so much. Without the heft of the cultural phenomenon that surrounded their release, the Twilight films now come off as witless and inert. They feel like TV movies, like a cheap Netflix acquisition dumped into a submenu without fanfare.

And this is to be expected. New films are released all the time, and only a tiny percentage of them are ever destined to be fondly remembered. And yet maybe we wrote Twilight off too soon. Yes, the film’s stars – Robert Pattinson and Kristen Stewart – have spent their subsequent careers making knotty and uncommercial films, apparently as a direct reaction to starring in such toothless teenybop fare. Yes, it’s spoken about so rarely these days that its popularity feels like the result of a mass psychogenic illness, like the dancing plagues of the middle ages. Yes, it seems absurd that they actually made five of the things.

But it is clear that a sizeable core of Twilight fans have never fully let go of the dream. It has just been announced that the Twilight films are going on a UK tour, backed by a 12-piece band of rock and classical musicians. And this isn’t some two-bit pub circuit gig, either. Twilight will be playing, “surrounded by the beauty of a thousand candles”, at the Birmingham Symphony Hall, the Glasgow Royal Concert Hall and the Hammersmith Apollo. These are big rooms to fill, and there cannot be many people who might casually flick through a listings magazine and spontaneously decide to spend the evening watching people play along to a film about an ancient hair-gelled vampire licking his lips at a schoolgirl. No, there is a hardcore Twilight fandom here, and their numbers are many.

Who can say why. Perhaps, after a decade and a half of being dumped into the wilderness, the culture is starting to come around to Twilight again. After all, one of the biggest trends in publishing at the moment is “romantasy”, a portmanteau of “romance” and “fantasy”, in which a lovelorn heroine invariably finds herself drawn to a boy so bad that, in some cases, he recently murdered her entire family. And isn’t this Twilight all over? Doesn’t “romantasy” share a core DNA with a story about your boyfriend doing the best he can to not drain you of all your blood?

Kristen Stewart and Robert Pattinson in the first Twilight film (2008).

Maybe this is just another way to enhance the viewing experience. With theatrical moviegoing on the decline, perhaps it makes sense to appeal to people’s nostalgia by enhancing a movie that they love with live music. There’s certainly a lot of it going around. This year alone, at the Royal Albert Hall alone, the London Symphony Orchestra will be playing along to Raiders of the Lost Ark, Ghostbusters, Top Gun: Maverick, Home Alone, Avatar and the movie adaptation of the second half of the last Harry Potter book.

Indeed, the company Film Concerts Live perpetually tours the world doing exactly this, playing along to films as beloved as Jurassic Park and as forgotten as Star Trek Into Darkness. Sifting through their upcoming performances, it’s clear that the film concert industry seems to heavily lean on the highly melodic and instantly recognisable work of John Williams, so perhaps there is something to be said for the experience of hearing an iconic piece of music in the flesh. That said, could you hum the incidental music from Twilight? Could you hum it if someone had a gun to your head? I’m not sure I could.

Or perhaps I’m just being a mopey old grump and people should just be allowed to like the things they like. The people who liked Twilight as teenagers when it came out are now full-blown adults, with jobs and partners and responsibilities. There’s realistically no difference between going to watch a band play along with the music of Twilight as a 34-year-old and going to see a Take That concert as a 45-year-old. Times are hard and the pull of nostalgia is strong, so who am I to begrudge anyone from cheering themselves up however they want? Just, please, nobody invite me along.

  • Twilight (Film)
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    To help you get started, here are 100 cosmetology essay topic ideas and examples to inspire your writing: The history and evolution of cosmetology. The role of a cosmetologist in society. The importance of professionalism in the cosmetology industry. The impact of social media on beauty standards. The benefits of pursuing a career in ...

  2. Essays About Beauty: Top 5 Examples And 10 Prompts

    She further delves into other beauty requirements to show how they evolved. In our current day, she explains that many defy beauty standards, and thinking "everyone is beautiful" is now the new norm. 4. Creative Writing: Beauty Essay By Writer Jill. "…beauty has stolen the eye of today's youth.

  3. When beauty causes harm

    When beauty causes harm. New podcast from students and faculty examines how toxic beauty products and unrealistic beauty expectations have led to injustices. December 21, 2022 - Maintaining society's expected beauty standards can come at a high cost—financially, health-wise, and personally—and those costs fall most often on marginalized ...

  4. Cosmetology Essay

    Cosmetology is the study and application of beauty treatment on the human body. It is an art and science of making people look good. Cosmetology is a specialized field that deals with the application of procedures, therapies, and treatments to beautify one's outer appearance. It comprises many areas which include beautification procedures for ...

  5. Beauty Standards and Their Impact

    Human being has a beauty that fades away with time while nature has a permanent beauty that never fades away. For example, take a look at the sky, the moon, the river and so on, their beauty last forever. Men are interested in the beauty of other things than that of their own while women always tend to be self-centered when it comes to beauty.

  6. André Aciman: Why Beauty Is So Important to Us

    Skin-bleaching treatments and tanning creams. The ideal is constantly moving, and constantly out of reach. The concept of beauty is a permanent obsession that permeates cultures around the world.

  7. Beauty

    The nature of beauty is one of the most enduring and controversial themes in Western philosophy, and is—with the nature of art—one of the two fundamental issues in the history of philosophical aesthetics. Beauty has traditionally been counted among the ultimate values, with goodness, truth, and justice. It is a primary theme among ancient ...

  8. Cosmetology Essays: Samples & Topics

    Cosmetology career goals weave a tapestry of aspirations centered around the art of beauty, self-expression, and transformation. In a world where appearance plays a significant role, cosmetologists take on the role of artists, enhancing natural beauty and boosting confidence. This essay delves into the importance... Career Goals.

  9. Beauty Free Essay Examples And Topic Ideas

    Free essay examples about Beauty ️ Proficient writing team ️ High-quality of every essay ️ Largest database of free samples on PapersOwl ... This post describes the requirements and treatments for establishing a beauty center in any major city of Pakistan, as there is an increasing need for beauty care services. Party and bridal makeup ...

  10. The History of Beauty

    The History of Beauty. by Sean Silverthorne. Fragrance, eyeliner, toothpaste—the beauty business has permeated our lives like few other industries. But surprisingly little is known about its history, which over time has been shrouded in competitive secrecy. HBS history professor Geoffrey Jones offers one of the first authoritative accounts in ...

  11. Friday essay: toxic beauty, then and now

    In response, enterprising businesses and beauty moguls have conspired to sell us almost anything — from water to poison — in the guise of cosmetic treatments. While many cosmetic products have ...

  12. Sample Argumentative Essay on Beauty

    Example essay on beauty. This is an argumentative essay that talks about the properties of cosmetic products that are used in beauty treatments. Essay title: Cosmetic products and beauty treatments Type of essay: Argumentative essay Length: 472 words Topic: Beauty Beauty is one of the issues that has worried most people throughout history, especially women.

  13. beauty treatments News, Research and Analysis

    Browse beauty treatments news, research and analysis from The Conversation Menu Close ... Friday essay: how 19th century ideas influenced today's attitudes to women's beauty.

  14. essay on beauty treatments

    André Aciman: Why Beauty Is So Important to Us. By André Aciman Dec. 7, 2019. A quest for our better selves. Humans have engaged with the concept of beauty for millennia, trying

  15. History Of Cosmetology Essay Essay

    Cosmetology is the study of beauty treatments, including hair removal, skincare, nail care, makeup, manicures and pedicures. Cosmetologists are trained to work on all areas of the face and body—including hair damage reduction/elimination, scalp cleansing, shaving, massage, nails, feet, hands, skin exfoliation, skin tone improvement, acne removal, pore size reduction. Cosmetology ranges from ...

  16. The Beauty And Cosmetics Industry Essay

    1590 Words. 7 Pages. Open Document. INTRODUCTION. The beauty and cosmetics industry is one of the largest sectors worldwide. Due to the many products, opinions are divided on their performances and potential side- effects. When it comes to hair and beauty, you cannot afford to get it wrong. Online blogs on hair and beauty is a great place to ...

  17. Beauty Therapy Essay Example

    Order custom essay Beauty Therapy with free plagiarism report 450+ experts on 30 subjects Starting from 3 hours delivery Get Essay Help ... Certain treatments can accelerate this process, a chemical peel is one of them. Facial steaming is an excellent method of caring for your skin. As it only involves placing your face into the steam from ...

  18. Beauty: Short Essay on Beauty

    Beauty - Short Essay. It is so hard to define beauty. We can say that it is a characteristic of a person who gives rise to a sense of satisfaction. It is also a quality or an attribute that is much sought after. Anything that is joyful to behold that captures our heart is beautiful. It could be in a flower, a baby, even in the serenity of an ...

  19. Why I Want to Be a Cosmetologist (Essay Samples)

    There is one simple reason why I dream of going to cosmetology school and pursuing a career in the beauty industry: hair styling changed my life as a young person. I was once very self-conscious to the point of self-sabotage. I would downplay my beauty and let it affect my confidence in other areas of my life.

  20. Development of Beauty Salon Services

    A beauty salon is an establishment providing men and women with services to improve their beauty, such as hairdressing, manicuring, facial treatment and massage. They are also known as beauty parlor and beauty shop. You might assume that beauty salon is barber salon are the same, but that's not true. Barber salon mostly deals with ...

  21. IELTS Essay # 1499

    The primary reason behind the escalating spending on beauty care is the increasing emphasis on personal appearance in today's image-conscious world. Social media, celebrity culture, and the pervasive influence of advertising contribute to the creation of unrealistic beauty standards. As a result, individuals feel compelled to invest in beauty ...

  22. Nowadays both men and women spend a lot of money on beauty ...

    Discuss the reasons and possible results. In these present days, both genders splurge their money on aesthetic treatment, which is quite contrary to the past time. Getting. treatment is becoming one of the ways for people to love themselves these days and both sexes are allowed to feel pretty.

  23. 'Vampire facials' were linked to cases of HIV. Here's what to know

    Here's what to know about the beauty treatment. FILE - This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. Three women who were diagnosed with HIV after getting "vampire facial" procedures at an unlicensed New ...

  24. 'Vampire facials' were linked to cases of HIV. Here's what to know

    Here's what to know about the beauty treatment. April 29, 2024 at 10:00 p.m. ... "There are a number of procedures and processes in place to make sure that these treatments are done safely and in ...

  25. Black Beauty, Essay Example

    When Black Beauty is young he is sold to Squire Gordon by Farmer Grey, who was his first owner, and he lives on the Squire's estate. Squire Gordon has several young men who work for him, such as John Manly, James Howard, and Little Joe Green. John Manly takes good care of Black Beauty and believes that horses should be treated well.

  26. CDC describes how unlicensed 'vampire facial' treatment ...

    The investigation shows the dangers of unlicensed establishments that mix medical procedures with beauty treatments. According to a Centers for Disease Control and Prevention report released ...

  27. 'Surrounded by the beauty of a thousand candles': why Twilight is going

    The Kristen Stewart / Robert Pattinson vampire romantasy is back and supported by rock and classical musicians - just the latest film to be granted the mysterious live concert treatment