a presentation layout

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic. It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples and templates, you’ll have no problem creating stunning and impactful presentations that will wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch, as well as offer helpful tips for different presentation types. In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive introduction to designing presentations, you will be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights the most essential aspects of it. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on the type of presentation you have, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data in order to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story, and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to have a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience. 

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise. 

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can be helpful in creating a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for more inspiration, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out with an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually-appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!  

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Presentation Design: A Step-by-Step Guide

Nailing your presentation structure can have a big impact on your target audiences, whether they are investors, coworkers, partners, or potential customers. It helps get your ideas across and persuade others. 

For a presentation to work, its contents must be paired with great design. In fact, 91% of presenters feel more confident with a well-designed slide deck.

Now, design may not be something that interests you or something you’re good at. But like it or not, the moment you fire up Powerpoint, or Keynote you are a designer. And there is no escape. 

So instead of designing a poor presentation with lousy templates, why not learn the essentials of designing a beautiful presentation?

In this guide, we’ll discuss how to design a captivating presentation, and break down the whole process into small chunks so you can tackle each step easily. 

If you’re eager to put these principles into practice, create a Piktochart account and start creating beautiful presentations in minutes.

What makes a presentation well designed?

A bad presentation can give the impression that you lack preparation, care, and credibility. A well-designed presentation, on the other hand, makes you look professional and trustworthy. Here’s what it means: 

Less text and more visuals

Humans are visual beings. Our comprehension of visual elements is way more than just plain text. And we retain any information much better when it’s paired with imagery. 

If you want your message to connect with your audience, remove the extra text in your slides and replace it with visual content .

There are many ways to add photos , one of which is visualizing your data into timelines , flowcharts, graphs , and other frameworks. For example, this presentation by Trinh Tu uses data visualization really well to convey key stats and details.

However, adding visuals doesn’t mean just throwing some fancy pictures and icons onto your slides. Your icons and photos need to be relevant.

Before you add a visual element, always check if it contributes to the message you are trying to communicate. 

Well-placed pictures can go a long way in helping the audience connect with your presentation. So use them cautiously and strategically. 

Summarize points instead of writing them all out

According to a survey by David Paradi , the three things that annoy audiences most about presentations are:  

• Speakers reading their slides 
• Slides that include full sentences of text 
• Text that is too small to read 

Notice what’s common to all these annoyances? The text. People have extremely short attention spans, especially when it comes to reading heaps of text. 

So the text in your presentation slides should be just enough to complement the speaker, no more. It should not compete with what’s being said. 

For example, this simple presentation does a great job of summarizing the message of each slide in just a few words and breaking up the text nicely into multiple slides. 

Crowding your slides with all the information you have makes you unnecessary. You don’t want people to be distracted by reading when they’re trying to listen to you. 

Instead, the slides should only be considered as a visual aid. So keep them simple. Focus on the message, not the slides themselves. 

One takeaway per slide

As we discussed, people find it hard to absorb too much information from a single slide. So don’t overwhelm your audience, and remember that less is more. Make sure not to have more than one key point in each presentation slide.  

For example, this presentation about startup weekend has minimalistic slides walking viewers through one message at a time. It also shows that you don’t need a ton of fancy elements to make your presentation visually appealing.

Limit each of your slides to a simple statement, and you’ll easily be able to direct your audience’s focus to the main topic and subtopics. 

Arranging your text this way is one of the best ways to make a powerful impact on your presentation design.  

Clear hierarchy in design

Visual hierarchy is easily one of the most important yet most overlooked design principles. Simply put, it means the color, size, contrast, alignment, and other factors related to each element of your slide should be based on its importance. 

The most important elements should capture the attention of your audience first, followed by the second most important elements, and so on. 

Needless to say, you must know the whole narrative and outline before you start planning the visual hierarchy. It’s all about the message you want each slide and your whole presentation to get across. 

For example, in this presentation about building a good team, see how the header text, the description text, and the button text are different from each other. The header font is the largest and placed at the top, catching immediate attention. 

Then your eyes go to the button text because it captures attention with a red background. And finally, you see the description, the illustration, and other elements. 

So as you design your presentation, consider the narrative and plan the visual hierarchy needed to justify the story. This will ensure that your audience will not miss out on the key points you want to emphasize. 

Design consistency across slides

People are quick to identify inconsistencies in a presentation design, and these inconsistencies prevent them from having a fully engaging experience. So keep your presentation design consistent with a single theme.

Consistency creates a better flow and shows that each slide in your presentation belongs to the same story. To understand this better, see the below slide from this presentation . 

Notice how the slide primarily uses only two colors (white and red) for all the elements. And the image dimensions, fonts, and styling for each team member are exactly the same. 

You’ll notice the same thing in other slides of this presentation too. The same colors, the same font family , and similar backgrounds have been used in the overall design . This is what we mean by consistency. 

If the presentation you’re making is part of a company, the company may already have a style guide that dictates how to keep your presentation consistent with the company’s branding. If not, it’s never too late to create one . 

Call to action

A presentation is not complete without a call to action (CTA). If there is no CTA, your audience will think, “Is that it?” and you’ll leave them wondering what they’re supposed to do next with the information you provided.

The best CTAs are simple and easy. For example, you can ask the audience to contact you, connect on social media, sign up for a product or webinar. 

Also, make sure to highlight the incentive. Your audience should be clear on the main benefits they will get by following through with your call to action. 

The bottom line is: Make it a no-brainer and make it easy for people to take action right away. 

Designing a great presentation

Now that you know the ingredients of appealing presentation design, let’s see how to design a presentation that wows your audience, and also drives your key points home at the same time. Follow the below presentation, ideas, steps, and best practices to create a stunning presentation.

Prepare slide backgrounds and images

Backgrounds and pictures go a long way in setting the right mood and feel for your presentation. And there is no one right way to do this. Your options are limited only by your creativity.

For example, this presentation from Zuora makes masterful use of background images. Almost every slide has a beautiful background photo, along with a color overlay above the background to make the text easy to read. 

Pay attention to the following best practices as you work on your backgrounds and photos:

• Make sure your images have enough contrast with your words. 
• Use simple images that are closely relevant to your messages. You can use multiple free and paid stock photo sites to find photos that resonate with what you want to convey. These include Picography , Unsplash , Freepik , and Gratisography .
• Don’t pick common, generic stock images that people have already seen hundreds of times elsewhere. Also, avoid clipart for the same reasons. 
• Don’t crowd too many pictures into a single slide.
• Ensure that your images are of high quality, with a resolution that allows a comfortable viewing experience. They should come off as clear and crisp on both small and large screens. 

Zero in on your slide layouts

Contrary to what you may believe, great presentation design is not about being very artistic or creating complex layouts. Instead, your focus should be on communicating information in a nice, user-friendly way.

For example, this presentation has many slides that emphasize a great alternative to the conventional approach of putting text over an image. It leverages a split-screen layout for each slide, resulting in clean and elegant quotes paired with stunning visuals. 

Pay attention to the following best practices as you work on slide layouts:

• Make sure you have a reason for aligning elements in a certain way for each slide. If possible, use frames or grids to align your images and text appropriately. 
• When used too often, center alignment makes your design look amateurish. Use it only as a last resort.  
• Don’t keep using the same layout for consecutive slides. It makes your presentation dull and repetitive. Mix up the layouts to keep your audience engaged. 
• Have enough white space around each element. Don’t feel like you have to fill vacant spaces with more objects. Giving each visual room to breathe makes your whole design easier on the eyes, while a cluttered composition is hard to make sense of. 

Pick your colors wisely

Colors influence emotions and contribute to the identity of your brand. They also lift the audience’s overall sense of enthusiasm and move people to action. So you must use colors strategically to pull the audience into your presentation. 

For example, this colorful presentation for Adidas was designed to show how its deck could give a combination of fun and luxurious vibes. 

Notice the colors used in the above slide. There is a lot of white, purple, and blue, with some variations used sparingly around the illustrations. Only three main colors are doing most of the heavy lifting. That’s why the overall design still works even with some extra colors thrown in. 

Pay attention to the following best practices as you work on your presentation colors:

• If your company already has a color palette in place, stick to it. If not, pick a strong color scheme with no more than five colors to serve as a base for your presentation design. Too many colors can make your audience frantic. 
• Use tools such as Adobe Color CC , Kuler , Piknik , and 0to255 to play around with different colors and color schemes and see what works with what. 
• Make sure your color scheme has colors that can contrast and complement each other. Colors that don’t clash will make your presentation look clean and polished. 

Select the right fonts

Typography is another factor that can make or break your presentation. Fonts have a subtle but powerful impact on how the audience views both your presentation and your brand. 

But choosing fonts is a major challenge for those without any form of design education or experience. They mistakenly think that simple and basic fonts are too dull and boring. So they try to look for some fancy fonts to make their presentation exciting, eventually ending up with some hideous or outdated font such as Comic Sans.

Instead, you should consider the readability of the message you want to convey. For example, this presentation by With Company makes great use of modern typography . 

Since many of the slides have lengthy quotes, they are split in ways to make the message easy to digest. In addition, see how all the text is super clean and concise. 

Pay attention to the following best practices as you work on your presentation fonts: 

• Just like with your color scheme, use the same set of fonts and the same font sizes in all the slides of your presentation. For example, if your slide heading is Verdana 40pt, then each slide heading should be Verdana 40pt. In fact, you don’t need more than three fonts that work well together. 
• If you feel like using some animated text that bounces, soars, or glitters, just don’t. Curb the temptation. Hyperactive words and phrases are annoying and distracting. 
• If you already have standard font pairs based on your company’s brand identity, use those. If not, choose fonts that convey the voice and tone you’re aiming for. 
• The best fonts for presentations are simple, professional, modern, and readable. Pick a font such that there is a significant difference between its regular and bold font faces.
• Don’t shy away from using standard fonts. Avoid using some rare font that’s unlikely to be available on all computers and mobile devices.
• Pair fonts that work well with each other. Granted, this can be tricky and hard for an untrained eye to pull off. But there are many collections known to be effective. So you can pick from those. Resources like FontPair and FontJoy make it easy to find great font combinations.
• As discussed before, size the fonts based on visual hierarchy. For example, headlines should be larger than body text. But even the least significant texts should be large enough to read, with appropriate line and letter spacing. 

Wrapping up

We know this may be a lot to take in. It’s not easy to design a mesmerizing presentation. But the final result is worth all the trouble. A great presentation can open doors that you may have never thought to be possible. 

A clean design is much easier to take in. It makes you and your brand look more credible and professional. So use the above steps to push your design skills as far as you can. 

Start improving one thing at a time, and your efforts will add up to a point where you’ll design stunning presentations without thinking. You can also accelerate the process with a tool like Piktochart that comes with hundreds of ready-made templates and intuitive features. So get started today.

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How to Structure a Presentation

Choosing the best format for your audience.

By the Mind Tools Content Team

Have you ever sat through a rambling, disorganized presentation? If so, you probably found it hard to follow what the speaker was saying.

When presentations don't flow well, it's easy for audiences to get lost. This is why it's important to think carefully about the structure and organization of your presentation.

In this article, we'll explore some common structures that you can use next time you speak in front of other people.

The Importance of Structure

Without a defined structure, your audience may not be able to follow your presentation. When this happens, your opportunity is lost, the communication fails, and your reputation takes a hit. For example, if your aim is to persuade people, you'll want to use a different approach from the one you'd use if you wanted to demonstrate how a product works.

Many factors can influence your choice of structure, but the most important consideration is your presentation's purpose or goal. You need to identify what you want to achieve – do you want to inspire, motivate, inform, persuade, or entertain people?

Your audience's needs also affect the structure you choose. For example, those who are new to your topic need more background information than people with more expertise and experience. So, in this case, you'd want to choose an approach that gives you ample time to explain the context of your subject, as well as to reinforce your main points.

Structures to Consider

Below, we outline several structures that you can use to organize your presentation.

1. Open – Body – Conclusion

The Open – Body – Conclusion approach is one of the most practical structures you can use for presentations. (Click here to download a worksheet that helps you use it.)

People often call it the "tell 'em" approach, because you:

• Tell audience members what you're going to tell them (introduction).
• Tell them (body).
• Tell them what you told them (conclusion).

This structure is simple, effective and easy to remember. Its repetitive nature allows you to reinforce your points, which helps others remember them. It is also flexible: you can adjust the introduction and body to persuade, motivate, educate, or entertain them.

One downside, however, is that repetition can quickly bore people. The approach is also "old hat" to many, which can cause them to lose interest. If you choose to use it, balance repetition with plenty of interesting facts, images, anecdotes, or stories to hold your audience's interest.

Let's look at each stage of the Open – Body – Conclusion structure in detail and discuss the elements that you need to include in each. We'll start with the body, rather than the introduction, because the rest of your presentation will be based on that.

The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily.

Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

When organizing your ideas, use the chunking principle to put the information into specific units. This will make the concepts easier to grasp, and help people remember what you have told them.

Make sure that you back up your main points with facts. Use good information-gathering strategies in your research, and consider citing the sources that you use. To add credibility to your presentation, consider using the following information to support your ideas:

• Data, facts or statistics.
• Images or diagrams.
• Stories and examples.
• Quotes or testimonials from experts or industry leaders.

Reliable sources will strengthen your credibility , and build trust with your audience.

Your opening, or introduction, has two main purposes: to grab your audience's attention, and to cover the key points that you intend to talk about.

Instead of telling people what you plan to say, you can use a different approach and explain why they are there. What will they learn from your presentation, and how will the content benefit them?

It's also important to get their attention right from the beginning. You can do this in several ways:

• Tell a story.
• Ask a rhetorical question.
• Play a short video.
• Make a strong or unexpected statement.
• Challenge your audience.
• Use a quotation or example.
• Appeal to people's self-interest.
• Request a specific action.
• Use suspense.

If you plan to answer questions at the end of your presentation, it's a good idea to mention this in the introduction, so people don't interrupt you mid-flow.

Many presenters overlook the importance of a conclusion – but the statements you finish with are what many audience members will remember best.

With the "tell 'em" approach, your conclusion summarizes the main points in the body of your presentation. If you want people to take action, be specific about what you want them to do.

Think carefully about how you want them to feel once you've finished; your conclusion is a great opportunity to reinforce this. Why not inspire them with a great story, a quote or a compelling call to action?

2. The Sandwich Approach

The Sandwich Approach is a variation of the Open – Body – Conclusion structure. This three-part structure covers:

• Advantages and/or benefits of your message or idea.
• Risks and concerns.
• How the benefits manage or eliminate those risks.

This approach is effective when you want to persuade audience members, or change their minds.

Having evidence to support your position is critical. However, factual data and reams of spreadsheets and charts are not highly persuasive. What people respond to is "vivid" evidence that brings your concept or argument to life.

To brush up on your persuasion skills, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience and the context. It's a method that builds credibility, and helps you ensure that your arguments are logical.

3. Monroe's Motivated Sequence

Monroe's Motivated Sequence is another good structure to use when you need to motivate or persuade. This sequence consists of five key steps:

• Getting your audience's attention – Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional.
• Creating a need – Convince the audience there's a problem, explain how it affects them. Persuade them that things need to change.
• Defining your solution – Explain what you think needs to be done.
• Describing a detailed picture of success (or failure) – Give people a vision; something they can see, hear, taste, and touch.
• Asking the audience to do something straight away – Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause.

4. Demonstration Structure

Use a simple demonstration structure when you are unveiling a new product or service.

Start by explaining why the product or service is so good. What makes it special? What problem will it solve for people?

Next, demonstrate what it does. How you do this will depend on your product but, whatever you do, make sure it works! Bring any important points to the audience's attention and provide helpful tips, where appropriate. Show them the results, and finish by giving them useful information, a good understanding of your topic, and something to remember.

Don't get too wrapped up in the detail; remember to keep it simple. Your presentation will be more powerful and your audience will remember more if you highlight just a few of the most important features. This will whet their appetite, and leave them wanting to know more.

5. Opportunity, Benefits, Numbers Structure

The Opportunity, Benefits, Number (OBN) structure is useful when you face busy people who want to hear what you have to say in the shortest time possible.

To use this structure, give audience members a quick summary of the opportunity that they need to consider, and outline the benefits that they can expect. Then, show them the numbers that back up your claims. [1]

For example, imagine you are explaining why your company should implement a new performance management system. First, you might give some background on the proposal – for example, you want to drive a high-performance culture. Then, you could explain the benefits, such as improving organizational performance and profits. Finally, you could compare the cost of bringing the system in with the predicted return on investment, based on a similar system at another organization.

Presentations that lack a clear flow are confusing and ineffective. This is why it's important to pay careful attention when choosing the most appropriate structure.

Different structures fulfill different purposes. Before you begin, think about why you are giving your presentation. Do you want to inform, persuade, inspire, or entertain your audience?

The most common structure for presentations is Open – Body – Conclusion. This is often effective because it gives you the opportunity to repeat your key points a number of times. However, other structures can be more appropriate, depending on the circumstances, such as when you're trying to persuade an audience, demonstrate a product, or provide information in the most time-efficient way.

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[1] Martinuzzi, B. (2013). '11 Ways to Structure a Knockout Presentation,' from American Express OPEN Forum [online]. Available here . [Accessed 7 August 2014.]

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How do you design a good presentation?

Presentations are an integral part of our workplace experience. Whether you’re presenting a project at an all-hands meeting or giving an informal presentation during a weekly check-in, presentations are a cornerstone of how we work.

Despite how often we give presentations, designing one can feel pretty daunting. After all, we’re under pressure to create something informative, to-the-point, and visually appealing — and we have to deliver it in front of an audience!

In this blog post, we’ll go over some basic principles of presentation design, including tips for designing a great presentation and layout designs you can use for your own work. By the end of the blog, you’ll have the confidence and ability to design presentations that shine.

• Presentation design principles

Designing a presentation can feel overwhelming. When you have a lot to say but a short amount of time to say it, deciding what to include (and how to present it) can be a daunting task. Here are three principles to think about when you’re designing your next presentation.

Know your audience

Everything about your presentation — what you include, what you don’t, how to lay it out — will depend on your audience. As you start planning your presentation, ask yourself a few questions. Who is your audience? How much do they know about this topic? What is the context in which they’ll be listening to your presentation?

For example, let’s say you’re a content marketing manager giving a presentation about an editorial calendar. If you’re designing that presentation for a product marketer, it’s going to look and sound differently than if you were designing it for an engineer; you might choose to emphasize or explain different elements with fonts or graphics. Let your audience drive your design.

Employ a visual hierarchy

When you sit down to create a presentation, you have a lot of creative tools at your disposal. It’s easy to get carried away with colors, fonts, animations, and builds. That’s why it’s important to employ a visual hierarchy for each slide.

A visual hierarchy is how you choose to arrange the information on your slide so that its importance is immediately clear to your audience. Visual hierarchies impact your font sizes, titles, the colors and animation you use, whether your text is bold or italic, whether you use images, and more.

For your first slide in your deck, start by jotting down what you want people to get out of this part of your presentation. Then arrange the elements on your slide to emphasize those key points.

Design accessibly

It’s important to remember that not everyone in the audience will consume information in the same way. Some people are auditory learners, while others are more visual. Some audience members might have visual or hearing impairments. And some simply might not be able to see the presentation very well from where they’re sitting. An important part of designing good presentations is designing accessible presentations.

Fortunately, there are a couple of rules of thumb that can help you design more accessible presentations. For one, don’t use color as the only method for distinguishing information. That makes it harder for visually impaired participants to follow your presentation. Use bold typefaces, different fonts, or larger text to highlight that something is important.

In general, use large, simple, san serif fonts like Arial, Verdana, and Helvetica, and minimize the amount of text on each slide. When presenting charts or graphs, be sure to make the graphics as digestible as possible. In addition to showing the charts or graphs on a slide, take the time to explain them orally, as well. If your slides contain videos, make sure to caption them and describe the audio.

• Tips for designing a great presentation

Now that you have a foundation, here are a few quick tips that will help you design your next presentation with ease.

Start by brainstorming

Before you even open up your design tools, it’s a good idea to begin with a quick brainstorm. Even if you already know what you want to talk about, use your brainstorming session to figure out specifically what you want your audience to come away with. Do some freewriting, bounce ideas off of your collaborators, or use a brainstorming technique like mind mapping, brain writing, or random word picker .

Treat your presentation like an essay

Remember those five-paragraph essays you used to write in high school? There’s a reason that format is so enduringly popular. It’s a clear, intuitive way for your audience to absorb information. Think of your presentation as an essay, with an introduction, a thesis, three to five supporting points, and a conclusion. That way, you’ll get right to the point, present your evidence, and wrap up efficiently.

Get creative with the visuals

Part of our goal when we design a presentation is to keep our audience engaged. Don’t be afraid to dress up your presentation with fun photos, icons, charts, and other visuals. Make sure your slides are easy to read but remember to have fun with it too!

Share your slide deck with collaborators for feedback

Just as you would with any project, gather feedback on your slide deck before delivering your presentation. Ask your teammates whether it’s clear, engaging, and easy to follow.

Practice your presentation in front of an audience

There’s no substitute for practice. To build your confidence and work out any snags in your presentation, be sure to do a practice run in front of an audience at least once before the real thing.

• Best presentation layout designs

Here are a few presentation layout designs to get your creativity flowing. Don’t be afraid to customize them to your own needs. Be sure to check out Miro’s free presentation template, or browse our library of presentations created by the Miroverse community .

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

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About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Slide transitions.

Slide transitions are visual effects which appear in PowerPoint when one slide moves to the next. There are many different transitions, like for example fade and dissolve.

Solution Presentation

A solution has already been found during a solution presentation. The only thing that remains is to find a solution on how to realize the decision.

Learning on Demand

Learning on Demand means that the content is available extactly when it's needed by the learner

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With Virtual Reality people can practice situations and important processes in a virtual room by putting on special digital glasses. They can influence what happens themselves.

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Presentation Layout Design: More Important Than You May Think

When you think of a presentation, what comes to mind? It’s probably either 1) the burden of creating a deck from scratch, 2) the content you’ll include, or 3) your fear of public speaking. While all three are valid concerns, presentation layout design is important to consider, too. Presentation layout is oftentimes overlooked, but it’s an important element of the presentation design process.

In this blog we’re talking about all things presentation layout; what it is, why it’s important, and quick tips to nail your layout design. 

What does presentation layout mean?

Your presentation layout is essentially the anatomy of your presentation, and the format of each slide within the deck. It’s the way you’re structuring your story for your audience. Presentation layout emcompasses everything from image size and text placement, to chart selection and the order of slides. 

When you don’t know where to take your presentation, templates are a great starting point to help with layouts. That said, you don’t have to let the templates limit your creativity. There are many different ways to customize each layout beyond the default settings. You can simply use them as a jumping off point to help organize your thoughts and create beautiful slides. 

Why is presentation layout important?

We’ve talked about visual storytelling and it’s importance time and time again. Visual storytelling is the narrative told through the use of visual assets such as images, illustrations, graphics or charts, and video. Visual storytelling helps paint a better picture of your story, and really drive your point home. It’s important to your story because it’s how your audience will receive your content, and it affects how they will retain the information. 

Presentation layout is the backbone of visual storytelling in your deck. 

The majority of us are visual learners, so having information presented in a way that makes sense by way of infographics, charts, or images is significantly easier to comprehend than a cluttered block of text. It’s simple, really. If your layout is jumbled and messy, it’s going to be a lot harder to digest on the receiving end. Likewise, if you stick to clean, professional presentation layouts your audience will have an easier time following along.

It’s important to note that a bad layout can also result in a Frankendeck (and nobody has time for that), so nailing your presentation layout is critical to the overall success of your deck.

Layout tips

These simple tips can help you improve your presentation layout with little-to-no extra work. 

Think outside the box

With Beautiful.ai’s inspiration gallery, the design informs the idea which helps you craft your story in a more thoughtful way. Our Smart Slides have guardrails to help prevent non-designers from making a mess of their slides. While those limitations might push some people outside of their comfort zone, we put those restrictions in place for a reason. It encourages more avid designers to be more creative and think outside the box. Our inspiration gallery might help users think of a certain chart or infographic in a new way, and as a result that might help them structure their story in a way that flows better for their audience. Try something new and see where it takes you!

Toggle between different formats

Our Smart Slide templates aren’t one-size-fits-all, and there are actually many different variations for each template. Fidgeting with the menus in our slides is low stakes because you can easily change anything back with the click of a button if you don’t like it. If you want to get creative, toggling between different formats is a good place to experiment without having to re-do any of your work. You can quickly try out a few variations to see what you like, and what fits your content best.

By selecting the “layout” dropdown, or clicking the tool wheel, you can unlock things like:

• Different bar styles, chart or graph layouts
• Labeling options (i.e. icons, fonts, numbers, percentages, etc.)
• A fit or fill option for your image ratio
• The ability to change the layout, or style, altogether
• And much more!

Less is more

While playing around with different layouts can be fun, and unlock your creativity, it comes with responsibility. It’s important to remember that less is more in the world of presentations, and things can get messy fast. When you’re laying out your presentation, lean into clean, modern design to keep things digestible, visually appealing and professional.

If you have an inevitably text-heavy slide, break it up by following with an image or infographic afterwards. Part of nailing your presentation layout includes knowing which slides to use, and when to use them. Does it have to be two bulleted slides, or can you say the same thing in one slide with an image and text, or with a simple chart? Do you have to use two chart slides back-to-back, or can you mix it up? These are all things to consider in the presentation layout. keyw

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Learn about slide design, its importance, and principles and strategies for designing strong slides.

What is Slide Design?

Through the use of different elements, including visuals, colors, typography, style, layout, and transitions, slide design provides a visual representation of the important points of your presentation. It not only complements your research, but can also enhance your presentation. Slide design can impact how much an audience understands and retains the content that you present.

Slide design strategies that thoughtfully consider and prioritize the experience of the audience can result in stronger presentations. Melissa Marshall —an expert in understanding how technical presentations can be transformed—advocates for an innovative approach to slide design. Her well-researched methods have been successful in the scientific community and we recommend her strategy.  In an article on how to transform your technical talks , Marshall discusses the science behind the impact of slide design and how the overuse of text on slides while engaging in verbal communication during presentations increases the chances of cognitive overload for audience members. Marshall advocates for an “audience-centered speaker” approach, a technique in which you shift your focus from the speaker to that of the audience.

-Melissa Marshall

Audience engagement is an important indicator about the level of success of a presentation. Marshall argues that “a critical insight is to realize that your success as a speaker depends entirely upon your ability to make your audience successful.” In order to prioritize the experience of your audience and how they receive your presentation, Marshall advocates for a design strategy called assertion-evidence design which uses a succinct headline in the slide with the key assertion in the form of a sentence that is accompanied by visual evidence, such as charts, graphs, and flowcharts. This method prioritizes the utilization of strong visuals and minimizes the amount of text on slides. As needed, presenters can provide the audience with a handout of their slides that contain more detailed notes from their presentation as a reference. If you have not used assertion-evidence slides before, it is a good technique to further explore and consider as its approach can enhance a presentation when carried out effectively. Examples of strong assertion-evidence slides and a self-assessment checklist for this design strategy can be found on Create and Assess Your Slides , and a template can be accessed below.

(Click to Enlarge)

An assertion-evidence slide template that includes tips and layout suggestions by melissa marshall. .

To learn more about creating strong visual representations of your data and the importance of forming a mutual exchange between you and your audience, visit our pages on Data Visualization , along with Consider Your Audience which is part of the section on how to Deliver Authentically . 

Watch these short videos by Marshall to further explore the impact of slide design, strategies for fostering audience engagement, and helpful ways to approach the scope and focus of your presentation.

Learn more about the impact of slide design.

Further explore how to analyze your audience.

Consider scope and focus of your slides and talks.

For additional resources to help you think about the organization and framing of your talk visit Deliver Authentically and Prepare for Any Talk .

What Does it Look Like to Design Effective Slides?

There are techniques and tools that can be utilized to strengthen the design of your slides in order to enhance the quality of your presentation. The following section presents one approach. Review this list and explore how each strategy can improve your slide design.

A more comprehensive slide design checklist and other resources can be found on Create and Assess Your Slides .  

Inclusive Slide Design

Creating slides that are inclusive and accessible for different learners is a critical part of the design process. Consider the implications of your design on the viewer’s interpretation, including visual representation, language and color choice. As you engage in this process, explore the role of slide design in creating an inclusive environment that considers multiple perspectives, values, beliefs, identities, disciplines, abilities, experiences, and backgrounds. To learn more about what it means and looks like to design visuals that are inclusive, visit Visual Storytelling as part of the section on Data Visualization and Preferred Terms for Select Population Groups & Communities from the Centers for Disease Control and Prevention, U.S. Department of Health & Human Services.

Are You Ready to Create Your Own Slides?

To begin the process of designing your slides or to improve an existing deck, visit Create and Assess Your Slides . Use the provided resources to learn more about helpful design strategies, how to create effective slides and ways to assess them.

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Slide Layouts in PowerPoint – Everything You Need to Know!

By: Author Shrot Katewa

If you want to make great presentations, and you are not a design wizard, slide layouts can come in really handy! It is a great place to start designing your presentation. If you are beginning your journey with PowerPoint, you may wonder, what is slide layout in PowerPoint?

Slide Layouts in PowerPoint are pre-created slide designs that allow you to quickly and easily add text, headings, images, tables, etc. By default, PowerPoint provides 9 slide layouts (including a blank slide). PowerPoint also allows you to easily add, edit and delete slide layouts.

So, where can you find these slide layouts? How do you format them? Well, in this article, I will share with you all the basic details that you need to know in order to get started with using and understanding the slide layouts in PowerPoint!

So, let’s get started!

1. What is a Slide Layout in PowerPoint? 

A slide on PowerPoint can contain several elements including text, shapes, tables, images, headers, footers. In fact, there may be more than one same type of element present on a single slide. When you start creating a presentation, you are basically using some of these elements to share an inspiring story or an important piece of information.

However, the aesthetics of the slide are determined by how well you lay out these elements on the slide. If you have fairly good design skills, you will easily be able to create an aesthetically pleasing slide! For the rest of us, slide layouts are the way to go!

In Microsoft PowerPoint, a “Slide Layout” refers to the way certain elements (such as text box, image, table, etc) are arranged on the slide. A slide layout is a pre-designed slide format with placeholders that allow you to add text, images, and other elements quickly to the slide.

Using slide layout and master slides, you can also control the color scheme of the presentation, type of fonts, effects, background, headers, footers, and other aspects of presentation design.

This functionality in PowerPoint that allows various pre-created designs to be added to a presentation is often leveraged by corporations. Organizations often create templates and not only control the way presentations look and feel, but also save time for their employees by providing them with various slide design options out of the box!

Pre-set slide layouts are amazing as they allow you to create or use PowerPoint presentation templates. These are pre-designed slide bundles that not only look great on a presentation even when used by a non-designer but also save time for the user of these templates.

For this article, I will be using one of the presentation templates from Envato Elements . With Envato Elements, you get access to thousands of presentation designs with unlimited downloads so you never run out of options again. Plus, you get free previews so you know exactly what you’re getting before buying! It is also very affordable.

2. Where is the Slide Layout in PowerPoint? 

To get quick access to the different layouts of your PowerPoint presentation, click on the ‘Layout’ button in the ‘Slides’ section of the ‘Home’ tab . By clicking on the ‘Layout’ button you will see the various slide layouts present in your presentation.

How to Access Slide Layouts in PowerPoint?

To get complete access to all the Slide Layouts in your PowerPoint so that you can edit them, you have to go to the ‘Master Views’ section under the ‘View’ tab. The whole process is described in the steps mentioned below.

Step-1: Go to the ‘View’ Tab

The first step is to go to the ‘View’ tab which is the second to last tab in the ribbon of your PowerPoint.

Step-2: Go to the ‘Slide Master’ view

In the next step, all you have to do is click on the ‘Slide Master’ view option in the ‘Master Views’ section which is located in the ‘Views’ tab.

By clicking on the ‘Slide Master’ viewing option, you will be taken to the Slide Layout view of the PowerPoint presentation.

Related Article – Slide View Options in PowerPoint! [A Complete Guide!]

Here, you will notice that the menu options change. Furthermore, you now have access to the different shape, image and text placeholders present on the slide. You will be able to move these placeholders and get complete access to the slide layout.

3. How to Change the Slide Layout in PowerPoint? 

You can change the Slide Layout of a slide in your PowerPoint presentation by using the Quick access ‘Layout’ option in the ‘Home’ tab of the ribbon. The process is described in 2 easy steps below.

Step-1: Select the Slide first

At first, you have to go to the slide you want to change the layout of and then click on the ‘Layout’ button in the ‘Slides’ section of the ‘Home’ tab. This will open a drop-down menu of all the slide layouts in your presentation.

Step-2: Click on Layout and Select a Different Layout

After clicking on the ‘Layout’ button, from the drop-down menu, simply select the layout that you want the slide to change into and the layout of that slide will be changed instantly.

4. How to Apply Slide Layout to All Slides? 

Applying slide layout to all slides could mean a couple of things –

• You want to make a change that applies to all slide layouts OR
• You want a specific slide layout to be applied to all slides.

Whatever the case may be, we shall understand both in greater detail below –

4.1 How to Make a Change that Applies to All Slide Layouts

There are certain changes that you sometimes need to apply to all slides. For instance, adding a slide number, adding a company disclaimer, or a company logo.

To apply a change to all slide layout, you will have to edit the ‘Master Slide’ .

You will first need to access the “ Master Slides ” using the “ Slide Master View “. To do that, simply click on “ View “, then click on “ Slide Master “. (as described in the previous sections)

It is the first slide in the ‘Slide Master’ view option which you can find, as discussed earlier, in the ‘Views’ tab.

By applying a change to the ‘Master Slide’ the change will be added to all the other slides in the presentation as well. After going to the ‘Slide Master’ views, follow the simple steps described below.

In the following example, I’m going to add a “Star” (that shall act as a logo) to the top-right corner of the master slide.

Step-1: Apply the change in the ‘Master Slide’ layout.

To apply slide layout to all the slides, make the change that you want to have on the ‘Master Slide’ . In this case I have added a star on the top right corner of the Slide.

Step-2: Send the applied changes to the background

To keep the change, you have made on the background of every slide as a layout, ‘Right click’ on the objects and click on the ‘Send to back’ option from the drop-down menu.

That way, the object will be applied to the background of all the slides and the texts will be visible on top of the logo or the element added.

4.2 How to Apply Specific Slide Layout to All Slides?

If you want to apply a particular slide layout to all slides, follow the below mentioned steps –

Step 1 – Select All Slides

The first step is to select all the slides. To do that, first click on any one slide. Then, press the “ Ctrl+A ” (Cmd+A for Mac) key combination on your keyboard to select all slides.

Step 2 – Change the Slide Layout

The next step is simply choosing the layout that you want to apply to all slides. To do that, first click on “Home”. Then, click on “Layouts” and choose a layout from the array of slide layouts presented by PowerPoint.

As soon as you select a slide layout, PowerPoint will apply it to all slides.

5. What is the Default PowerPoint Slide Layout? 

The default PowerPoint Slide Layout is the style of layout that the Microsoft PowerPoint software provides you out-of-the-box when you open a new PowerPoint file.

The default layout consists of 9 styles of slides which are:

• Title Slide
• Title and Content
• Section Header
• Two Content
• Tittle Only
• Content with Caption
• Picture with Caption

6. How to Edit Slide Layout in PowerPoint? 

To edit a slide Layout, you have to use the ‘Slide Master’ view as discussed earlier in the article and follow the simple steps given below.

Step-1: Go to the layout you want to change in the ‘Master Slides’ view

The first step is to go to the ‘Slide Master’ view in the ‘View’ tab and click on the Layout that you want to edit.

Step-2: Make the preferred edits to the layout

Now, all you have to do is make the preferred edits in the selected layout. After making the edits, the element of the layout will be changed accordingly in the ‘Layout’ option in the ‘Slides’ section of the ‘Home’ tab and all the slides that are using that layout.

Related Article – How to Edit Background Graphics Using Slide Master in PowerPoint!

7. How to Create a New Slide Layout in PowerPoint? 

To create a new slide layout in PowerPoint, go to the ‘Slide Master’ view in the ‘Views’ tab in the ribbon and follow the 2 easy steps described below.

Step-1: Click on the position where you want to add the new slide layout

At first you have to click on the position where you want to add the new slide layout in the ‘Slide Navigation’ bar.

Step-2: ‘Insert Layout’ button at the ‘Edit Master’ section.

After you have clicked on the position where you want to add the new slide layout, all you have to do is click on the ‘Insert layout’ button located in the ‘Edit Master’ section of the ‘Slide Master’ view.

7b. How to Insert a Blank Slide Layout in PowerPoint? 

To insert a blank slide layout in PowerPoint, add a new layout and follow the simple steps given below.

Step-1: Select all the elements in the new slide layout

After inserting a new slide layout, select all the elements that are on the slide layout. You can do that by holding the ‘Left’ mouse button at one corner of the slide and dragging the selector cursor over all the elements of the slide.

Alternatively, you can also ‘left click’ on the elements one by one while holding the ‘Ctrl’ button on your keyboard or click on one of the elements in the slide layout and press the ‘ Ctrl + A ’ buttons on the keyboard of your computer.

Step-2: Delete the elements or object present on the slide

Finally, delete all the elements that you have selected on the new slide layout. You can do that by clicking on the ‘Backspace’ button or the ‘Delete’ button on the keyboard of your computer while keeping all the elements of the new slide layout selected. That way, the new slide layout will be blank.

Step-3: Rename the Slide Layout and Exit Slide Master

The last step is to rename the slide master so that you can easily identify the newly created slide layout in the layout menu. Once that’s done, simply click on “ Close Master View ” to exit the slide master.

8. How Many Types of Slide Layouts are There in PowerPoint?

In PowerPoint, there are 16 different types of slide layouts that you can apply to your presentation. All 16 of these layouts are divided into 4 categories. The categories and types of slide layouts is listed below.

• Title and Text
• Title and 2 Column Text
• Blank 
• Content 
• Title, Text, and Content
• Title and Text over Content
• Title and Content over Text
• Title, Text, and ClipArt
• Title, Text, and Chart
• Title, Text, and Media Clip
• Title and Table
• Title and Diagram or Organization Chart
• Title and Chart

More PowerPoint Related Topics

• How to Use a Presentation Clicker to Deliver Presentations Effectively!
• How to Crop a Picture in PowerPoint? [Complete Step-by-Step Tutorial!]
• How to Give a Presentation on Zoom? A Helpful Resource!
• How to Convert a PowerPoint to PDF? [A Simple Guide!]
• PowerPoint vs Google Slides: Which is Better? [ULTIMATE Test!]
• How to Change Bullet Style in PowerPoint? A Complete Guide

Credit to psh.vector (on Freepik) for the Featured Image of this Article

What is a slide layout?

Slide layouts contain formatting, positioning, and placeholder boxes for all of the content that appears on a slide. Placeholders are the dotted-line containers on slide layouts that hold such content as titles, body text, tables, charts, SmartArt graphics, pictures, clip art, videos, and sounds. Slide layouts also contain the colors, fonts, effects, and the background (collectively known as the theme ) of a slide.

Figure 1: All of the layout elements that you can include on a PowerPoint slide

PowerPoint includes built-in slide layouts, and you can modify these layouts to meet your specific needs, and you can share your custom layouts with other people who create presentations in PowerPoint.

Figure 2: Standard slide layouts in PowerPoint, showing the placement of various placeholders for text or graphics

In Slide Master view , you can change the standard slide layouts that are built in to PowerPoint. The picture below shows the slide master and two of the layout masters for a theme in Slide Master view.

Figure 3: In Slide Master view, in the thumbnail pane on the left, a slide master appears at the top, followed by layout masters that define layouts you can use like the Title slide and the Title And Content slide.

To learn more about slide masters, see What is a slide master?

Where can I find slide layouts?

If you want to apply a defined slide layout to a particular slide , select the slide. Then, on the toolbar ribbon, select Home > Layout and choose a layout from the gallery of options that appears.

If you want to customize the definition of a slide layout that you then later apply to individual slides, on the toolbar ribbon, select View > Slide Master . (This feature isn't available in PowerPoint for the web.)

The layout masters appear as thumbnails in the thumbnail pane under the slide master. Click a layout master in the thumbnail pane, and then begin customizing.

More about slide layouts

Apply or change a slide layout

Edit and reapply a slide layout

What is a slide master?

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Home Blog Design Exploring the 12 Different Types of Slides in PowerPoint

Exploring the 12 Different Types of Slides in PowerPoint

Presentations are an important communication tool in professional and academic environments. Effective slide design is not merely about aesthetics; it’s about enhancing comprehension, engagement, and retention of information. Each type of slide serves a specific purpose and requires thoughtful consideration in its creation and application. This guide explores twelve common types of slides, explaining their purposes, typical usage scenarios, essential components, and strategies for maximum effectiveness.

Table of Contents

Title Slide

Picture slide, agenda slide, introduction slide, summary slide, thank you slide, quote slide, chart & diagram slide, table slide, animation & video slide, call-to-action slide, final words.

The title slide sets the tone and context for the presentation. It’s our main opportunity to make a strong first impression and establish the speaker’s credibility regarding aesthetics and professionalism.

As the core point in how to start a presentation , the title slide gives a clear indication of the topic, the presenter’s identity, and relevant contextual data. Let’s see which are the components of the title slide.

• Main Title: This is the focal point of the slide. It should be concise yet descriptive enough to clearly explain the presentation’s focus. The font size should be large enough to be readable from the back of the room.
• Subtitle: If necessary, provide additional clarification or a more detailed descriptor of the presentation’s scope.
• Presenter’s Name and Details: Includes full name, job title, and affiliation. Positioned for easy visibility but without overshadowing the main title.
• Date and Venue: These are important for context, especially if the presentation might be referenced later or is part of a larger conference or seminar.
• Design Elements: The layout should reflect corporate or personal branding, using logos, specific color schemes, and fonts. It should also be clean and not cluttered, maintaining a professional appearance.

The title slide should be crafted around a concept that is valid for different types of slides: less is more. Maintain a high contrast between the text and the background, but don’t overdo it; otherwise, you will affect the readability of your slides . If you’re using a background image, ensure it does not distract the audience’s attention from your speech. Alternatively, we can add a fade-in or morph effect for the text to create neat transitions and grab the audience’s attention without being distracting.

For more information, read our tutorial on how to add title slides in PowerPoint .

We call a picture slide to those who use strong visual imagery to aid in storytelling presentations , making concepts tangible, providing an emotional impact, or those who serve to illustrate case studies .

Picture slides are mainly used to illustrate complex concepts , but they are also an element that can add dynamism to a presentation, making the overall presentation less “boring” than just sticking to data and tables. The components of picture slides are:

• High-Quality Image: The image should dominate the slide and be directly relevant to the accompanying content. It should be sharp and have appropriate rights for use – meaning we cannot claim an image from a professional photographer as it is. Either work with royalty-free pictures or with your own images (or work your way around Midjourney to create AI-images).
• Minimal Text: If text is necessary, it should not compete with the image. Placement should be thoughtful, ensuring that the image remains the focus. In some particular scenarios, text can be the image, as we see in portraits made out of words.
• Caption: Optional, but can help provide context or cite the source of the image. Also, captions help people with auditory impairments to comprehend the reason why the image is being shown.

Aim to choose images that evoke the emotion you want to convey in your presentation. For an appropriate layout, you can use the rule of thirds for a balanced composition or half-and-half if you are presenting the image alongside relevant written data. Avoid oversaturated images or heavily dramatic black-and-white effects.

We’re all used to text slides. That being said, good design practices regarding text slides don’t consider having huge walls of text with the sole excuse of “delivering information.” Layouts matter. Presenters should stick to a column layout where the information is summarized and arranged using presentation aids to break up the written format monotony and ensure audience engagement .

Text slides can contain the following elements:

• Headline: Clearly states the topic or point of the slide. It should be written in a distinctive type format than the rest of the body text.
• Body Text: Should be organized in short, concise paragraphs. Limit the text to essential information to avoid overwhelming the audience. Take special care when selecting the font for the presentation to ensure legibility.
• Visual References: Icons or tiny graphics can help illustrate points and break up text, enhancing readability and retention.

Always pay attention to legibility. Although bullet points can be helpful in organizing information, some viewers may find them reiterative, like everything is important—hence the reason why we shouldn’t abuse them. You can emphasize words or important phrases with bold, italics, or color changes. Ensure that the text-to-whitespace balance is accurate to prevent crowded slides.

After delivering the title slide, a good practice is to disclose the structure of the topics to be presented. This is where agenda slides are incredibly handy. They help the audience manage their expectations from the presentation and also structure the presentation’s logical flow. As a tool, they are useful in lengthy business presentations or academic presentations in which presenters review the concepts in the format of presentation handouts (or directly by checking the slide deck if it’s facilitated by the event’s organizers).

Agenda slides are usually built out of these components:

• List of Topics: Clearly enumerated or bulleted, each representing a key section of the presentation. They can list or not the slide number in which they are shown.
• Timings: Optional, but it can be helpful to indicate how long each section is expected to last.
• Progress Indicator: Visual elements like checkmarks or arrows can show what has been covered and what remains to be done.

Using distinctive headings can keep the slide clean. If we use hyperlinks in PowerPoint for our agenda slide, we can mention them during the speech so there are no abrupt jumps between slides. 

The introduction slide is designed to provide a background or context for the topic presented, delivering the key concepts, theories, or frameworks required to understand the rest of the presentation.

The introduction slide is placed right after the agenda slide. After the concepts of the introduction slide are delivered, a smooth transition can direct the presentation’s flow toward the core concepts of the presentation. In terms of the introduction slide’s components, we can count:

• Key Concepts: Briefly introduce and define critical concepts or terms that will be recurrent throughout the presentation.
• Context Setting: Provide any necessary historical, social, or academic context that frames the topic appropriately.
• Objectives: Clearly outline what the presentation aims to achieve, helping to set the audience’s expectations about the takeaways.
• Engaging Visuals: Relevant images, icons, or brief animations can help highlight important elements and make the slide more engaging.

In general lines, the introduction slide should have visual elements but not be overwhelming for the audience. The visuals must not distract, and we cannot use bold color combinations that take the focus away from the message. Using diagrams can also help to present key concepts effectively.

At the final stages of a presentation, we can use the summary slide to review all the key points discussed throughout the presentation. It’s typically placed before the closing remarks, “thank you” slide, or Q&A session. Summary slides help recap the information presented, making it easier to process the key takeaways.

We can count these elements in a summary slide:

• Key Points: Summarize the main points covered in a clear, easy-to-read format.
• Visual Recap: Use simple graphics, charts, or callouts to represent significant data or conclusions visually.
• Concluding Remark: A sentence or two that encapsulates the overarching message or conclusion of the presentation.

Use consistent styling with the earlier slides for a cohesive aesthetic. You can apply levels of hierarchy to the concepts summarized through color or size variations in text.

When preparing for how to end a presentation , the thank you slide is a formal conclusion format. It is always the last slide available in the presentation, and it offers a moment to express gratitude to the audience for their attention, time, and participation. Let’s review which elements make a successful thank you slide:

• Thank You Note: A simple, clear expression of gratitude. It doesn’t require fancy graphics.
• Presenter’s Contact Information: Include an email address, phone number, or social media handles for further communication.
• Invitation for Questions: A prompt that encourages the audience to engage in discussion or ask questions about the presentation.

The transition between the thank you slide and the questions and answers session has to be smooth. Therefore, it’s vital to put an invitation to questions rather than just signaling the slide as the conclusion. A subtle background that follows the slide deck’s aesthetic is always a plus.

Quote slides integrate wisdom, authority, or inspiration from well-known or respected sources into your presentation. They can provide powerful support for your arguments or serve as a motivational element within your talk.

This type of PowerPoint slide is ideal for emphasizing a point, sparking reflection, or inspiring the audience. Use them to underscore the relevance of an idea or introduce a shift in the presentation’s focus.

The components of the quote slide are:

• The Quote: Clearly presented and attributed to the speaker or writer. The text should be legible with enough emphasis to stand out.
• Author’s Name and Credentials: Provide context for the quote by including the author’s name and, if relevant, their credentials or why they are an authority on the topic.
• Related Imagery or Background: An image or abstract design that complements the theme of the quote can enhance its impact.

Work with a quote PowerPoint template that effectively highlights the quote through a professional layout. For visibility, a strong contrast must be maintained between the text and the background; therefore, text boxes with backgrounds are commonly used. If using an image, select one that enhances rather than competes with the text.

Chart and diagram slides are essential for visually representing data, showing relationships, illustrating processes, and explaining complex systems. They transform numbers and abstract concepts into more digestible graphic formats that enhance audience understanding. We can choose between charts and graphs depending on the kind of data to represent, but diagrams often help to contextualize the raw data for simpler explanations.

Use these slides when discussing data trends, comparisons, workflow processes, or hierarchical structures. They are particularly helpful in business presentations, scientific discussions, and any scenario where visual simplification of complex data is beneficial.

The main components for any chart or diagram slide are:

• Chart or Diagram: Select the appropriate type (e.g., bar chart , pie chart , flowchart , organizational chart ) based on the data or process you are illustrating.
• Labels and Legends: Essential for clarity, they help the audience understand what each part of the chart or diagram represents.
• Titles and Subtitles: They clearly indicate what the graphic explains or highlights.
• Annotations or Callouts: Use these to emphasize key points or data within the chart or diagram.

Keep all text in graphs readable and clear. Animated effects can show a progression or illustrate relationships more dynamically. In terms of colors, use contrasting colors for data sets to aid in differentiation. 

For more information, check our collection of chart PowerPoint templates .

The other format for representing data in presentation slides is tables. Tables can structure data sets systematically and allow for the presentation of detailed data in a comparative and accessible format. For this reason, they are ideal for showing exact figures and relationships between items.

These slides are especially useful in financial, research, or technical presentations where precise data needs to be compared or detailed specifications have to be presented side by side. We can identify the following elements in table slides:

• Table: Clearly segmented into rows and columns. Headers should be distinct to guide the viewer through the data.
• Row and Column Labels: These should describe the data they contain succinctly and clearly.
• Highlighting: Use shading, bolding, or color-coding to emphasize important data points or trends within the table.
• Footnotes or Source Citations: If the data comes from external sources or requires additional explanation, include this information in a discreet but readable manner.

In design terms, tables should be kept as neat as possible. All text must be legible, with sufficient spacing and an appropriate font size (no less than 11 pt). Colors can be used to differentiate between data sets, but avoid using too many colors, as they can lead to confusion. 

For more information, check our collection of PowerPoint table templates .

Sometimes, images aren’t enough. Video presentations and vector image animations are powerful tools, as they can be planned to enhance storytelling. The average duration depends on the total presentation length, but they shouldn’t take more than 30% of the total allotted time (as otherwise, the attendees are just streaming video rather than viewing a presentation). 

When it comes to the components of this type of slide, we can find:

• Embedded Video or Animation: This should be high quality (720p minimum) and directly relevant to the presented content.
• Playback Controls: Clearly visible to allow easy control during the presentation.
• Brief Descriptions or Introductions: Provide context or prepare the audience for what they will see.

As a presenter, your job is to ensure the video or animation is seamlessly integrated into the presentation, both technically and from a design perspective. This means testing the playback functionality multiple times prior to the presentation.

Also, check our collection of animated PowerPoint templates .

We conclude this list with a slide to persuade the audience to take specific action following the presentation. Call-to-action slides, or CTA slides, encourage the viewers to take action, such as further conversation, purchasing an item or service, or participating in a project.

It is typically placed at the end of the presentation, following the summary and thank you slide, to motivate immediate action. Its components are:

• Clear Directive: The CTA itself should be straightforward and compelling, such as “Register Now,” “Join Us,” or “Visit Our Website.”
• Reasons to Act: Briefly reiterate the benefits or importance of taking the action, enhancing the persuasive appeal.
• Contact Information or Links: Provide all necessary links or contact details to make it easy for the audience to know how to act.

The CTA slide should feature a design that grabs attention. Use strong, action-oriented language and a large, readable text. 

As we’ve seen, harnessing the usage of these different types of slides helps us become better presenters, with our message being tailored to specific needs. Create your own slide decks by implementing the guidance listed in this article and customize the slides each time for a unique experience.

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5 Steps to Preparing an Engaging Industry Presentation You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.

By Cyrus Claffey Edited by Chelsea Brown May 28, 2024

Key Takeaways

• This article offers practical advice for delivering impactful presentations at industry events, emphasizing the importance of a comfortable stage presence, understanding your audience, designing effective slides and more.

Opinions expressed by Entrepreneur contributors are their own.

Industry events are a chance to network with your colleagues and impress distributors — but to really make the most of your time at a conference, you need to learn how to prepare a presentation that engages, informs and leaves an impact.

I've presented at some of the most important real estate and property technology events in the country as the founder of ButterflyMX . Here are a few tricks I've picked up along the way to wow any audience.

Related: 6 Tips for Making a Winning Business Presentation

1. Getting comfortable with the stage

I recommend taking a walk around the stage before your presentation. By familiarizing yourself with your environment, you can prepare yourself better.

And while you're on stage, a relaxed, comfortable presence goes a long way in keeping your audience engaged . Whether you want to play your presentation casually or more formally, audiences can sense discomfort, which prevents them from fully connecting with your message.

To project your sense of comfortability, focus on your body language . You can project confidence by speaking slowly and clearly and by walking across the stage to keep the audience's attention — even if there's already a podium or lectern set up on stage.

Unfortunately, if a speaker spends too long standing behind the podium, an audience might interpret that as a sign of indecision and inaction from the speaker. Instead, you can remove any barriers between yourself and the audience by using the whole length of the stage.

2. Familiarity with industry statistics

An audience that doesn't know me might be wondering why they should be taking my advice. I certainly don't blame them. When I'm watching a new presenter, I ask the same question.

If you can back up your claims with hard data, your presentation will ring true with listeners. You can cite industry-wide statistics or establish your own bona fides by citing stats that buttress your own credibility by establishing your company's success.

In my case, I'm happy to use a couple of statistics that prove how successful my company, ButterflyMX, is in the proptech industry. For instance, we serve more than one million apartment units, and if you're interested in how consumers feel about us, look no further than the internet — we have over 20,000 five-star reviews !

Related: 7 Ways to Captivate Any Audience

3. Knowing your audience

Depending on who your audience is , you'll have to adjust your game plan and prepare for different things.

I've spoken at conferences where the audiences couldn't be more different — a presentation that wows one crowd might have no information that's applicable to another. As the founder of a property technology company, I have the pleasure of speaking at a variety of different conferences that serve different markets.

For example, integrators and installers might value a talk on product features and hardware more than others. And if I'm presenting to an audience of property managers, I'll know to dial down the technical talk and focus on the benefits a robust video intercom offers, such as simplifying their day-to-day workloads.

Depending on your audience, you need to strike the right balance between talking about hardware specs and features.

4. Designing your slides carefully

Slides are a good opportunity to share the aesthetics, tone and values of your company — but you've got to make sure you use them effectively.

A slide with too much text looks busy, and it'll distract your audience and draw focus away from you. Instead, consider putting that information into your notes and speaking it aloud. Slides should focus on one or two visual elements, like bullet points, charts and graphs.

As for the actual design of your slides, you should ensure that you adhere to your company's brand guidelines. If you're unfamiliar with the concept, brand guidelines are a single, governing document that goes over important design concepts like the colors and logos that your company has.

Related: 6 Ways to Take Your Next Presentation to the Next Level

5. Asking for audience participation

Asking for audience participation is the ultimate way to ensure everybody is locked in and paying attention — but it's also a double-edged sword. You also need to be prepared in case asking the audience to participate doesn't necessarily go your way.

For example, you might generally ask if an audience has any questions at the end of your presentation. But you run the risk of running into a hostile, bad-faith question — or you might even be met with silence.

That's why I'd recommend you give the audience questions and tasks that have a little more structure. You could do things like asking for a show of hands, asking for specific anecdotes or taking a poll.

Polls have gotten an especially high-tech upgrade recently — see if you can set up an electronic voting system that allows audience members to vote with their smartphones. Then, you'd be able to throw the results on screen and watch them update in real time!

You should pepper these interactive sections throughout your presentation to ensure that audiences are engaged throughout your entire talk.

Entrepreneur Leadership Network® Contributor

Founder of ButterflyMX

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10 Free Canva Alternatives For Eye-Catching Designs And Presentations

I n the digital age, eye-catching designs and stunning presentations are more important than ever. Canva has long been a go-to tool for creating these visuals. However, there's a world of options beyond Canva, each with its unique strengths and capabilities.

Whether you're a small business owner, a blogger, or someone looking to spruce up a presentation, each of these tools has something helpful to offer. They made the list not just for their affordability but also for their ease of use and flexibility in design. From editing PDFs to creating social media graphics and beyond, these platforms can expand your creative possibilities.

We have explored each alternative's features, such as background removal tools, advanced editing capabilities, and user-friendly templates. The goal is to equip you with the knowledge to choose the right tool for your design needs so you can create stunning visuals without breaking the bank. Here are the best 10 free Canva alternatives for eye-catching designs and presentations.

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Stencil  is a great tool for creating easily shareable images tailored for social media, small business owners, and bloggers. Stencil's focus is to make image creation easy with a free all-in-one app. It has an impressive stock photo library available to both free and premium users, and creating images for social media or blog posts is intuitive. The actions are simple clicks and drag-and-drop functions that users of all tech and graphic design levels will recognize.

Posting images is simplified through several convenient features. Users can directly send images via SMS or post them to Facebook or Instagram feeds through login integration. Additionally, there's an option to connect with a Buffer account to schedule posts after creation. Stencil's free option allows users to save 10 images per month with access to a limited stock library. It won't be enough for a full-time blogger, but it's a great test drive. Unlocking everything Stencil has to offer costs $12 per month or a yearly fee of $86.40. This essentially removes all limitations and gives full access to its stock library. There are no other microtransactions or add-ons.

Snappa is another great alternative to Canva, especially if you're not a graphic designer. Its user interface is remarkably user-friendly, with easy adjustments made through simple sliders and menus. Snappa has over 6,000 templates to get started with, as well as an impressive library of free images and graphics. The images provided are royalty-free and can be used for any project without incurring additional costs.

The downside to Snappa's simplicity and ease of use is that graphic designers may find it lacks the functionality of some of the other services on this list. It's ideal for beginners and those who need an image but don't have any idea how to make one.

Snappa's free version functions more like a trial, granting access to all templates and images but limiting users to only three downloads per month. Access to all other features requires a paid account, which is priced at $15 per month or $120 annually -- equivalent to $10 per month.

Adobe Express

While the AI image creator Adobe Firefly has been getting most of the press these days, Adobe still has plenty of traditional image editing tools available. One of the most affordable is  Adobe Express , an entry-level software that's ideal for those unfamiliar with Adobe's range of products and as a user-friendly image creation and editing tool.

You'll find many of the standard Adobe tools you would with Photoshop and other Adobe products , but they have been streamlined for ease of use for beginners. Users can quickly create images for social media and smaller projects with ease. Included are numerous templates that can be customized for different projects, as well as options for creating vector images.

The free version of Adobe Express provides users with a limited capacity for image generation each month and offers access to a basic range of templates and stock photos. For those who want more comprehensive features, there's a premium subscription available at $100 per year or $10 per month that unlocks full access to all tools and an extensive stock library.

Adobe Express is much more intuitive and easy to use than Photoshop, making it a good starting point for beginners. However, those without any design experience may find it a bit challenging. In addition, more experienced users will find it easy to use but less comprehensive than Photoshop.

If you're looking for a powerful no-frills editor, Pixlr X is a great place to start. It's completely free, although the website monetizes itself through ads. However, this means you don't even have to make an account and can jump right into editing and content creation.

As a free product, Pixlr X offers its complete range of features through a web app. The app itself has a streamlined interface with menus that provide a wide array of customization tools and options, allowing precise image alterations according to user preferences.

The software includes templates and settings for virtually every need. It features ready-made templates for popular social media platforms like Facebook, Instagram, and Twitch, allowing users to create perfectly sized images right from the start. Additionally, Pixlr offers templates for podcast cover art and much more.

The user interface of Pixlr X is clean and uncluttered, without any distracting graphics. It presents a simple menu packed with various editing options. The toolset is comprehensive, making it easy for beginners to use while also offering enough advanced features to satisfy experienced users and graphic designers.

VistaCreate

VistaCreate is an excellent tool for creating visual marketing materials and ads for your business. The platform is designed to be easy to use and user-friendly while still providing visually impressive results. It offers templates for different seasons and industries that users can easily alter and customize to quickly create promotional materials, even if they lack an eye for design. Included with the editor is a massive library of tools like stock photos, videos, logos, fonts, and more that all can be used for free without licensing issues.

Signing up for the premium membership unlocks all of the available templates and graphics. Most users won't be stunted by the offerings from the free version, but the premium version has significantly more variety. If you want to try it before you buy, VistaCreate does offer a 14-day trial that gives access to the premium version. However, this trial requires a credit card entry, so you need to remember to cancel before the trial period ends to avoid charges.

The free version is free forever. It offers a respectable 10 GB of storage for projects and files. The premium version has unlimited storage, more templates and graphics, and access to unique tools like a background remover and instant sticker makers. VistaCreate premium costs $13 per month or $10 per month if paid annually.

Visme is a fantastic and incredibly versatile tool. It's a single app that can do most things that you'd want from an image editor, plus a few extra features that go beyond simple image content creation and editing. 

Like many other platforms, it has a host of templates, fonts, and stock images that make it easy to create brandable materials, social media posts, and digital media. However, in addition to the simple image editor, Visme also has a lot of intuitive tools for small businesses. Users can easily upload data from spreadsheets and graph it visually using a simple, drag-and-drop interface that can readily be branded. Images and content you create on Visme can also be turned into videos and edited directly on the platform.

The only downside to Visme is its price. The website offers a free version that allows you to take the system for a test drive, but it doesn't allow you to export any of the files that you create. While there may be workarounds, it may be better to consider purchasing a membership or choosing another service from this list. The Starter membership costs $12.25 per month when paid annually, or $29 monthly, and the Pro membership costs $24.75 per month when paid annually, or $59 billed monthly. Although this pricing is on the higher end compared to other services, Visme's comprehensive all-in-one solution justifies the cost for many users.

If you need infographics, PowerPoint presentations, or short videos, then Piktochart is one of the best alternatives to Canva. The platform doesn't concentrate on pure image design and generation. Instead, it focuses on bringing data to life through fun and interesting infographics.

For businesses that generate significant traffic through social media or understand the value of SEO, Piktochart recognizes that a well-crafted infographic can be a powerful asset. Its tools and templates are designed to present data in a visually attractive manner, highlighting key points. All of Piktochart's tools and templates present data in visually appealing ways while still clearly showing key data points. The user interface is very user-friendly and comes with tutorials on every aspect of the system. There's even a quick crash course that claims can get you up and running within an hour.

Piktochart also has rudimentary video editors that are surprisingly easy to edit. While it may not offer the extensive functionality of dedicated video editing software, it meets the needs of most users. There's also the option to quickly turn images into PowerPoint presentations and videos, making it an excellent choice for office workers. Piktochart is free but only offers limited online storage options. It's essentially a forever-free trial that allows users to get started with the system and determine if they can make use of it. The paid version costs $14 per month when paying annually or $29 monthly. 

The makers of DesignCap took all the fun aspects of making a poster or collage for grade school and turned it into software. Surprisingly, the software is known for its ease of use, making image creation as straightforward as those school projects.

DesignCap presents itself as a one-stop shop for all of your design needs, but in reality, it works better if you look at it like a poster maker. The platform can help users create simple images using templates and tools for social media posts, cards, wedding invitations, posters, and social media.

While it's not advanced enough for a professional graphic designer, it is ideal for someone who needs to make some eye-catching visuals. The free version has a smaller library of templates and stock photos available and is limited to five image saves. The only other limitation is export file formats. It has fewer options than some of the others on this list, but if you just need JPEGs to post or create images quickly, DesignCap is a great resource.

For more advanced users on a budget, Photopea is a fantastic solution. Photopea is not specifically tailored for bloggers or social media users -- instead, it is fundamentally an image editor. This focus on image editing first is reflected in its user interface and color scheme, which might not be specifically designed for bloggers and influencers but still offers useful functionality for them. The UI is very bare bones, devoid of any testimonials or marketing trying to upsell users.

Upon visiting the Photopea site, users can immediately upload and start editing images. The more you use Photopea, the more functionality you'll discover in the software. Users can create vector images, create layers, apply filters, and so much more. There's a dedicated tutorial section of the site to help users navigate the numerous features. If you can't find the answer there, Photopea also has a very active Reddit community as well as email support.

Photopea is unique in that beginners can do all of the simple editing that they'll need, while advanced graphic designers will also find a lot of useful tools to make something truly memorable. Photopea is a free service that supports itself through ads. Users have the option to purchase a premium membership, which removes ads and supports the developers. The free version already provides full access to all features, although premium users benefit from prioritized email support.

Desygner is a budget-friendly alternative to Canva that was specifically designed to be a more user-friendly alternative to Adobe InDesign. Desygner has intuitive controls that allow users to easily choose and modify templates. Like many of the other alternatives on this list, it comes equipped with a large stock image and template library that is free to use for commercial and personal use.

One of its best features is its PDF editor. All of the easy-to-use tools can be used to edit and alter PDFs to create impressive documents. These are perfect for flyers, notices, resumes, and much more. This task can often be tricky in standard word processors, but Desygner simplifies it with the same tools used for image creation. Another standout feature of Desygner is its background removal tool. If you've been creating images for a business, you'll know how essential this feature is, not to mention how frustrating it can be when it doesn't work well.

In terms of affordability, Desygner is very budget-friendly. Its pricing is among the most economical on this list, at approximately $5 per month when paid annually or $10 paid monthly. The free version of Desygner provides access to many of its tools and templates. While the free version is sufficient for smaller businesses and casual users, the premium version is a worthwhile investment for regular image creators. It includes the background remover tool and offers a significantly larger selection of stock images and templates.

Read the original article on SlashGear .