what should be on a cover letter for a job

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

ATS-Optimized Cover Letter

Cover Letter Templates

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Say goodbye to the stress of writing a cover letter from scratch. Our AI-powered cover letter generator uses GPT-4 technology to create a personalized and ATS-friendly cover letter in one click. Stand out from the competition and land more job interviews.

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How To Write A Cover Letter For A Job In 2023 (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Cover letters aren’t required with every application, but the majority of managers pay more attention to a candidate who includes a cover letter. This is especially so if you make an effort to tailor your letter to the specific position. It’s important not to just change the names and job positions, but also to show how your professional experience fits with the job.

A good cover letter greatly increases your chance of getting an interview. If you’re looking to write a cover letter, rework a letter that you have, or just want to know what’s involved in the job application process, then keep reading.

Key Takeaways:

A cover letter should be a maximum of one page long, with three to five paragraphs.

Before writing your cover letter, it’s important to reread the job description and include keywords from it.

Do research to figure out who you are addressing, and make sure to keep your greeting gender neutral if you don’t know.

Tailoring your resume to each job can help you stand out from other candidates.

What is a cover letter?

Why cover letters are important, how to write a cover letter, cover letter examples, cover letter template, do’s and don’ts in a cover letter, cover letter faq, expert opinion.

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A cover letter is a one-page document that describes your professional background, fitness for the role, and interest in the company. Cover letters are a way of introducing yourself to hiring managers in a more engaging way than resumes can.

While your resume spells out the “who, what, where, when” of your relevant experience, a cover letter fills in the “why” and “how.” A good cover letter not only expands on your resume’s accomplishments but also highlights the soft skills that make you an excellent person to work alongside.

While there are no official formatting guidelines for cover letters, hiring managers and recruiters do have certain expectations regarding structure, length, and content.

Writing a good cover letter is important because it is your chance to stand out from other potential candidates. Showing your personality while also matching the tone of the company will help recruiters to visualize how you could fit into the role.

Simply submitting a cover letter isn’t enough though. Each cover letter you write should be specifically tailored to the job you’re applying for (just like resumes). It’s essential that you show the reader that you’ve done your homework and understand exactly what function you’d be serving if hired. You do that by providing examples of past work experiences that directly relate to the responsibilities of the new job.

Cover letters are inherently unique based on who’s writing them and for what position. However, as a cover letter is a business letter, it has an expected format that it should follow. This is important because you want the hiring manager to be able to look over your cover letter quickly and understand your qualifications and interest in the position.

Here’s the standard way that a cover letter should be formatted and what to include:

The header. The header of your letter is where you should input all of the contact information for yourself and the hiring manager . Do you best to address it directly to the person who’ll be reading the letter — typically either the hiring manager or HR manager.

Traditionally, you should include both your name and address and the employer’s name and address. However, as the majority of applications are online, the employer’s address is often omitted. But a traditional cover letter’s heading would look like this:

Page Roman 444 Frog Rd. Marigold, TX, 10987 August 27th, 2021 Chris Morgan Marketing Manager New Media Company 833 Rune Rd. Marigold, TX, 10987

If you’re emailing your cover letter, you can simply include your name, telephone number, email address, and fewer address details (just your city and state will suffice). You can also include a zip code if you live in a big city with multiple zip codes.

Jessica Dancer jessica. dancer @email.email | (555)-444-3333 | Colombus, OH 43110

Be sure to use a professional-sounding email address that’s not associated with your current or past employer. It’s disrespectful to both your current employer and the company you’re applying to, and will likely hurt your chances of being invited for an interview.

The greeting or salutation. Traditionally, the best salutation would be to use Dear Mr./Ms. [Last Name]. Make sure that you know the person’s gender when doing this, however, as you don’t want to misgender the hiring manager. Using “Dear [First Name] [Last Name]” is becoming more popular for this reason, patriotically among younger workers.

Dear Mr. Morgan, Dear Mrs. Smith Dear Ms. Conner

Avoid using generic greetings such as “To whom it may concern” as it’ll look like you didn’t bother to personalize the letter (even if you did.) That particular phrase has become somewhat controversial as well, so if you need to put a generic address — if you can’t find the hiring manager’s name, for instance — use something else, such as:

Dear Hiring Manager Dear [Department] Manager Dear [Title of the Person You’d Report to if Hired] Dear [Department] Hiring Team

Opening paragraph. The opening of your professional cover letter should instantly grab the attention of your reader . Try to lead off with one of your most relevant and impressive accomplishments.

Open strong . Open with a statement other than your name or stating your interest in the position. Lead with an interesting experience or achievement that directly relates to the new position.

Convey your personal value. There are always other qualified applicants with similar skills, so it is key to express why you personally would bring value to the organization. Give specific details as to the value you brought in a previous position, and how that could transfer to the new role.

Show your enthusiasm. Recruiters want to hire candidates who are excited about the position. Express enthusiasm and convey why you are passionate about the role. This is another opportunity to share a quick personal anecdote related to the job.

Keep it short. All of these points in your opening paragraph shouldn’t be more than a sentence or two each. You don’t want your introduction to be too long, as you want the reader to be able to quickly go through your cover letter.

As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description.

First body paragraph. Here is where you should really sell yourself across several areas. Showcase how your personality traits, such as being honest or having the ability to work under pressure, make you a good fit.

Emphasize transferable skills. Explain how the skills you’ve cultivated make you the perfect fit for the role. This can include collaborative work you’ve done in the past, a leadership role you had that drove results, or interpersonal skills.

Revisit the job description. Make sure to pull relevant skills from the job description and put them in your cover letter. If the hiring manager spent the time to list those skills, they’re going to be looking for candidates that have them.

It also helps with applicant tracking systems that may sift through cover letters looking for keywords.

Don’t skimp on personality traits. These are especially important if you don’t have a lot of experience. Desirable skills such as ambition, dedication, and getting work done on time are good for both entry-level positions and if you’re making a career change.

I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses.

Second body paragraph. Just as an employer wants to know why you’d want the role, they also want to know why you’d want to work at their company. Do your research and learn more about the core values of the company. Discuss how they align with your own.

Check the company’s website but also start to explore LinkedIn for greater insights. Employers want to make sure that you fit into the overall culture, and this is also something you should consider for yourself. However you feel you fit into the work culture, explain to the recruiter why. Paint a picture of how you’ll be better from the company, and how the company will also benefit.

I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas.

Closing. The closing of your letter is your final impression to the hiring manager, and therefore should clearly express your eagerness to take on the position. You don’t need to rehash all of the accomplishments and skills highlighted in previous sections. Consider this more of a statement of intent.

First, express gratitude that they took the time to consider you for the job by making it all the way through your letter. Then, quickly remind them of the benefits that you can bring to the role and company.

Finally, your closing should state a clear call-to-action (CTA) for the recruiter to take next, such as calling you to schedule an interview. Being confident and direct at the end of your cover letter helps to close the deal.

I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

With thousands of cover letter templates on the internet, you want to make sure you choose the right one. Here’s a basic format of what a good cover letter will contain:

Jessica Dancer [email protected] | (555)-444-3333 | Colombus, OH 43110 Dear Mr. Morgan, As a Content Writer with a passion for travel and literature, I was thrilled to see the Senior Content Writer position open up at BookFly. My past experience driving organic traffic by 23% YoY to the travel website, XTravel, would translate perfectly into the position’s stated goals from the job description. I have a passion for content creation and a deep understanding of the content cycle, from ideation to promotion. My years in the digital publishing world have crafted my ability to drive killer CTR and resonate with an audience. Not only did CTR jump by 2.1% in the months after I was brought on board, but it had a knock-on effect on social media engagement, which rose by 8% in the same time frame. I believe good content has its roots in good data. This is why while at Media Company I created a content-marketing dashboard to highlight KPIs like those mentioned above. The dashboard allowed us to take advantage of wins more rapidly and avoid repeating losses. I thrive in a fast-paced environment and excel at creating structures from scratch. I spearheaded our SEO efforts, developing workflows and systems to ramp up content production from zero. BookFly’s commitment to core values of “collaboration and imagination” aligns with my own preferred approach to tackling projects and dreaming of big ideas. I look forward to learning more about how the Senior Content Writer operates within BookFly and the current content process. Thank you for taking the time to consider my application. Sincerely, Jessica Dancer

If you’re putting the cover letter in an email, you can omit putting the contact information at the top and instead include it below your signature. You want to make sure to include your name, phone number, and LinkedIn link, as well as a professional portfolio , if applicable.

Dear hiring manager: I am writing about the position of veterinary receptionist at Pet Care Clinic posted on indeed.com. I am a certified dog trainer with both Petsmart and Petco, allowing me insight into animal behavior. I’m also an aspiring novelist , making me a fast, experienced typist as well as adept with Microsoft Word and Apple Pages. Since I’ve worked at pet stores for several years, I am familiar with different kinds of animal and animal care, as well as building a rapport with pet owners. While I enjoy working with animals and my coworkers, I would like to move into a business where I can continue to learn and build on my experience. I would also like to work for a smaller business. Veterinary medicine has always interested me, and I very much enjoy learning new things. I’m eager to learn more about it in order to help customers make the best choices for their pets. I’ve always enjoyed working with animals, even before I was able to get a job that allowed me to. I grew up with dogs and cats, so I’m comfortable and familiar with their behavior. Being a pet owner myself, I’m able to understand what customers are looking for in a veterinary clinic and tailor the experience to their needs. Thank you for your time and I look forward to hearing from you. Sincerely, Michelle Bolivar Email: [email protected] Phone: (555) 545-9706

[your contact information] [date] Dear [Hiring Manager], I’m writing to apply for the open [position] at [company] that you posted [place job ad was found]. I believe that my [relevant experience] would be an excellent fit with [company name]. I have long been interested in [specific industry/department], and particularly your company because [why you’re interested in the company/awards they have won/accomplishments]. That experience and [relevant skills] that I’ve cultivated as a [current position] for [time worked in position or industry] will be an asset to the company as it’ll make me effective [at the job/particular aspect of the job]. The [responsibilities required in the job description] will be a [challenge/interesting task] and I look forward to making use of my [relevant skills]. I excel at [working with a team/working alone] and I want to use my expertise to further [company’s] success. I am excited about the possibilities this position holds, and I believe that my qualifications ensure I’d be an asset to your team. I look forward to being able to further discuss the details of the position and my qualifications with you in an interview. Please let me know if you require further information from me. Thank you for your time and I look forward to hearing from you. Sincerely, [Your name] [Your contact information (if it’s an email)

Knowing the proper format of a cover letter is the most important factor, of course, but there are some additional dos and don’ts that if you follow can make your cover letter better. It’s during the editing process, it’s important to go over and make sure that you haven’t made any common mistakes that’ll hurt your chances.

Here are 10 dos and don’ts for writing a good cover letter:

Do’s:

Do start by scanning the original job posting for keywords you can include in your letter.

Do be proud of your accomplishments and make sure to highlight them.

Do clearly express why you would be an asset to the organization.

Do tailor your cover letter to every hiring manager and position that you apply for.

Do try to find unique experiences, but make sure to always discuss measurable and relevant results.

Don’ts:

Don’t feel the need to lie about your skills or accomplishments. One of the worst mistakes to make is being caught in a lie.

Don’t copy and paste a template and only change your name and job titles. Recruiters will not see the value in a plug-in-play cover letter that has been used by multiple applicants.

Don’t forget to be direct and include a call to action.

Don’t make your cover letter too long. Similar to your resume, you want the reader to sum up who you are and get a quick explanation of why you’re a good fit.

Don’t forget to proofread. Grammatical errors on a cover letter and resume are a quick way to get your packet in the “no pile”.

What do you write in a cover letter?

In a cover letter, you should mostly write about impressive accomplishments from past jobs or academic experiences that relate to the job you’re applying for.

What is the purpose of cover letter?

The purpose of a cover letter is to help a hiring manager see why your background makes you suitable for the role in question. While a resume lists achievements, educational background , and skills , it doesn’t give the reader an idea of your actual expertise or personality.

A cover letter allows you to share your approach to work, as well as your ability to communicate your value effectively. A good cover letter makes it easy for a reader to think “I could imagine this person working for us.”

How do you write a simple cover letter?

To write a simple cover letter, start with the header and greeting we outlined above. Next, state your interest in the position (give the exact job title as listed in the job description) and mention your years of industry/job experience.

To keep your cover letter simple, you can now briefly mention in 1-2 sentences or 3-4 bullet points what parts of your background are most important for the hiring manager.

Finally, thank the reader for considering your application, and sign off as usual (e.g., “Sincerely, [full name]”).

What is the best way to start a cover letter?

The best way to start a cover letter is with an accomplishment that speaks directly to your ability to provide value for the company. Other good strategies include describing your long-standing passion for the field, mentioning an important reference at the company, or referring specifically to challenges the company is currently facing.

Do you introduce yourself in a cover letter?

No, you do not introduce yourself in a cover letter. By that we mean you do not say “My name is so-and-so” — you simply jump into your background and why you’re interested in the position.

Your name can be found at the bottom of the cover letter, as well as the header, your email address, and your resume, so there’s no need to force it awkwardly into your cover letter’s opening.

How do you end a cover letter?

To end a cover letter, thank the reader for their time and/or consideration, express enthusiasm for further correspondence and conversation, and sign off with a standard closing like “Sincerely.”

How long should a cover letter be?

A cover letter should be a maximum of one page long, with three to five paragraphs. Half a page is the shortest that your cover letter should be.

Harvard Business Review — How to Write a Cover Letter

University of Washington — Writing the Cover Letter

What’s a quick cover letter tip?

Michael Akbar Vice President Certified Professional Career Coach

Use your six seconds to show the employer in a tailored cover letter and resume that you understand their pain and will make their lives better if put in the position.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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30 Genius Cover Letter Openers Recruiters Will LOVE

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the marketing manager position with the Thomas Company.

We say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your cover letter is the best way to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. So if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll *show* you—but first, a few super quick tips!

Tips for writing an effective cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

• Avoid boring or overused openers: Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them.
• Be lively and personable: People like reading interesting, engaging stuff. The kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable.
• Communicate that you’ll bring something to the company: You’ll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, “This person can do something for us ,” rather than, “This job would really help them .”
• Stick to the point: Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job.
• Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever.

30 strong cover letter openers

We’ve come up with 30 examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker . )

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

• If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.
• I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].
• After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.
• The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.
• As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.
• “I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.”
• When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

• I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.
• It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.
• When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.
• When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.
• If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.
• [Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.
• I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.
• Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.
• A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

• My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.
• Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.
• Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.
• After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.
• While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.
• If you’re looking for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.
• I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.
• You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.
• Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learning everything you can about the company and the hiring manager to gauge whether or not they appreciate some comedic relief or a bit of snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

• Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.
• Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.
• I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.
• I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.
• If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Jenny Foss , Erica Breuer , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

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• Careers advice
• Cover letters

There is a problem

How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

• their website
• recent news articles
• talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

• write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
• use the same font and size as you do for your CV, so it looks consistent
• make sure the company name and recruiter’s details are correct
• use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
• show you’ve done your research into the job and the company
• highlight your most relevant skills and experience to stand out from other applicants
• back up any statements you make with facts and use the STAR method
• double check spelling and grammar before you send it
• keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter. 

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings. 

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. 

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:  

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include: 

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest. 

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

Read more articles by Priya Jain