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The Era of Antisocial Social Media

  • Sara Wilson

is social media making us anti social essay

Young people’s behaviors are changing. How will businesses adapt?

When you look at who is — and more importantly, who is not — driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that now usually include their parents), and gravitating toward more intimate destinations. The author has dubbed these “digital campfires.” She outlines three kinds of campfires, including the characteristics of each, as well as how brands are successfully reaching these audiences.

Social platforms are still reporting robust growth — yes, even Facebook — despite a growing chorus of opposition. Social conversation continues to shape everything from culture to the media cycle to our most intimate relationships . And we now spend more time than ever on our phones , with endless scrolling through our social feeds being a chief reason why.

is social media making us anti social essay

  • Sara Wilson   helps brands, publishers and high-profile individuals find, engage and grow devoted audiences across digital channels. As the founder of SW Projects , she has advised clients including Nike, Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Overheard, and others. Prior to SW Projects, Sara oversaw lifestyle partnerships at Facebook & Instagram. Sara is also the creator of The Digital Campfire Download, where she interviews the entrepreneurs behind the fastest-growing online communities today. You can follow her on Twitter @ wilsonspeaks  or on LinkedIn @ saraewilson .

Partner Center

October 1, 2016

Social Technologies Are Making Us Less Social

For the first time in the history of our species, we are never alone and never bored. Have we lost something fundamental about being human?

By Mark Fischetti

is social media making us anti social essay

Martin O'Neill

Chances are that you have a smartphone, Twitter and Instagram accounts, and a Facebook page and that you have found yourself ignoring a friend or family member who is in the same room as you because you are totally engrossed in your social technology. That technology means never having to feel alone or bored. Yet ironically, it can make us less attentive to the people closest to us and even make it hard for us to simply be with ourselves. Many of us are afraid to make this admission. “We're still in a romance with these technologies,” says Sherry Turkle of the Massachusetts Institute of Technology. “We're like young lovers who are afraid that talking about it will spoil it.” Turkle has interviewed, at length, hundreds of individuals of all ages about their interactions with smartphones, tablets, social media, avatars and robots. Unlike previous disruptive innovations such as the printing press or television, the latest “always on, always on you” technology, she says, threatens to undermine some basic human strengths that we need to thrive. In the conversation that follows, which has been edited for space, Turkle explains her concerns, as well as her cautious optimism that the youngest among us could actually resolve the challenges.

SCIENTIFIC AMERICAN:

What concerns you most about our constant interaction with our social technologies? TURKLE: One primary change I see is that people have a tremendous lack of tolerance for being alone. I do some of my fieldwork at stop signs, at checkout lines at supermarkets. Give people even a second, and they're doing something with their phone. Every bit of research says people's capacity to be alone is disappearing. What can happen is that you lose that moment to have a daydream or to cast an eye inward. Instead you look to the outside.

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Is that an issue for individuals of all ages? Yes, but children especially need solitude. Solitude is the precondition for having a conversation with yourself. This capacity to be with yourself and discover yourself is the bedrock of development. But now, from the youngest age—even two, or three, or four—children are given technology that removes solitude by giving them something externally distracting. That makes it harder, ironically, to form true relationships.

Maybe people just don't want to be bored. People talk about never needing to have a lull. As soon as it occurs, they look at the phone; they get anxious. They haven't learned to have conversations or relationships, which involve lulls.

Are we valuing relationships less, then? People start to view other people in part as objects. Imagine two people on a date. “Hey, I have an idea. Instead of our just looking at each other face-to-face, why don't we each wear Google Glass, so if things get a little dull, I can just catch up on my e-mail? And you won't know.” This disrupts the family, too. When Boring Auntie starts to talk at the family dinner table, her little niece pulls out her phone and goes on Facebook. All of a sudden her world is populated with snowball fights and ballerinas. And dinner is destroyed. Dinner used to be the utopian ideal of the American family having a canonical three-generation gathering.

What about people who take their phones to bed? They're asleep, so why would they feel alone? I have interviewed enough middle school and high school kids: “So tell me, do you answer your texts in the middle of the night?” “Oh, yeah.” I call it “I share, therefore I am,” as a style of being.

If you're sharing in the middle of the night and responsive to people in the middle of the night, you're in a different zone. And all these people feel responsible to respond. The expectation is constant access. Everyone is ready to call in the advice and the consent of their peers. I did a case study of a young woman who has 2,000 followers on Instagram. She'll ask about a problem at 9:00 at night, and at 2:00 in the morning she's getting responses, and she's awake to get those responses. This is 2:00 in the morning for a lot of kids.

Where does this lead for someone who lives that way? If you don't call a halt to it, I think you don't fully develop a sense of an autonomous self. You're not able to be in personal relationships, business relationships, because you don't feel fully competent to handle major things on your own. You run into trouble if you're putting everything up, ultimately, for a vote.

You're crowdsourcing your life. You're crowdsourcing major decisions. I hope it's likely, however, that a person reaches a point where they're on a job—they're not twentysomething, they're thirtysomething—and this starts to become less comfortable, and they develop emotional skills that they really haven't worked on.

What about our interactions with automated personalities and robots? When we started looking at this in the 1970s, people took the position that even if simulated thinking might be thinking, simulated feeling was not feeling. Simulated love was never love. But that's gone away. People tell me that if Siri [the iPhone voice] could fool them a little better, they'd be happy to talk to Siri.

Isn't that like the movie Her? Absolutely. The current position seems to be that if there's a robot that could fool me into thinking that it understands me, I'm good to have it as a companion. This is a significant evolution in what we ask for in our interactions, even on intimate matters. I see it in kids. I see it in grown-ups. The new robots are designed to make you feel as though you're understood. Yet nobody is pretending that any of them understands anything.

What line does that cross—that there's no empathy? There's no authentic exchange. You're saying empathy is not important to the feeling of being understood. And yet I interviewed a woman who said to me that she's okay with a robot boyfriend. She wants one of these sophisticated Japanese robots. I looked at her and said, “You know that it doesn't understand you.” She said, “Look, I just want civility in the house. I just want something that will make me feel not alone.”

People are also good with a robot that could stand in as a companion for an older person. But I take a moral position here because older people deserve to tell the story of their life to someone who understands what a life is. They've lost spouses; they've lost children. We're suggesting they tell the story of their life to something that has no idea what a life is or what a loss is.

It's crucial to understand that this changing interaction is not just a story about technology. It's a story about how we are evolving when we're faced with something passive. I hope we're going to look closer at people's willingness to project humanity onto a robot and to accept a facade of empathy as the real thing because I think that such interactions are a dead end. We want more from technology and less from each other? Really?

Do avatars and virtual reality present the same issues? In these cases, we are moving from life to the mix of your real life and your virtual life. One young man put it very succinctly: “Real life is just one window, and it's not necessarily my best one.” People forgot about virtual reality for a while, but the acquisition of Oculus by Facebook raised it again—Mark Zuckerberg's fantasy that you will meet up with your friends in a virtual world where everybody looks like Angelina Jolie and Brad Pitt, you live in a beautiful home, and you present only what you want to present. We're evolving toward thinking of that as a utopian image.

But skeptics say your avatar is not different from the real you. Well, we do perform all the time. I'm trying to do my best Sherry Turkle right now. But it's a little different from me hanging out in my pajamas. What's different with an avatar or on Facebook is that you get to edit. A woman posts a photo of herself and then works on the color and background and lighting. Why? Because she wants it a certain way. We've never before been able to have it the way we wanted it. And now we can. People love that.

I asked an 18-year-old man, “What's wrong with conversation?” He said, “It takes place in real time. You can't control what you're going to say.” It was profound. That's also why a lot of people like to do their dealings on e-mail—it's not just the time shifting; it's that you basically can get it right.

One reason for the rise of humans is that functioning in groups gives each member a better chance to succeed. Will the move toward living online undermine those benefits? Oh, this is the question before us. Are we undermining, or are we enhancing our competitive advantage? A lot of my colleagues would say we're enhancing it. The Internet is giving us new ways of getting together, forming alliances. But I think we are at a point of inflection. While we were infatuated with the virtual, we dropped the ball on where we actually live. We need to balance how compelling the virtual is with the realities that we live in our bodies and on this planet. It is so easy for us to look the other way. Are we going to get out there and make our real communities what they should be?

Your critics say there's nothing to worry about because this “new technology” situation is not really new. We went through this with television—you know, TV is there to watch your kids so you don't have to. First of all, television can be a group exercise. I grew up in a family that sat around a TV and watched it together, fought about what was on the TV together, commented on it together. But when everybody watches their own show in their own room, so to speak, that stops. Technology that is always on and always on you—that is a quantum leap. I agree that there have been quantum leaps before: the book. The difference with “always on,” however, is that I really don't have a choice.

You mean, you could turn off the TV and still function. I cannot live my professional life or my personal life without my phone or my e-mail. My students can't even obtain their syllabus without it. We don't have an opt-out option from a world with this technology. The question is, How are we going to live a more meaningful life with something that is always on and always on you? And wait until it's in your ear, in your jacket, in your glasses.

So how do we resolve that? It's going to develop as some sort of common practice. I think companies will get involved, realizing that it actually isn't good for people to be constantly connected. Our etiquette will get involved; today if I get a message and don't get back to people in 24 hours, they're worried about me, or they're mad that I haven't replied. Why? I think we will change our expectation of having constant access.

Any suggestions for how we can get started? One argument I make is that there should be sacred spaces: the family dinner table, the car. Make these the places for conversation because conversation is the antidote to a lot of the issues I'm describing. If you're talking to your kids, if you're talking to your family, if you're talking to a community, these negative effects don't arise as much.

And we should be talking more about the technologies? My message is not antitechnology. It's pro conversation and pro the human spirit. It's really about calling into questions our dominant culture of more, better, faster. We need to assert what we need for our own thinking, for our own development, and for our relationships with our children, with our communities, with our intimate partners. As for the robots, I'm hoping that people will realize that what we're really disappointed in is ourselves. It's so upsetting to me. We're basically saying that we're not offering one another the conversation and the companionship. That, really, is the justification for talking to a robot that you know doesn't understand a word you're saying. We are letting each other down. It's not about the robots. It's about us.

So who is going to stop this train we are on? The most optimistic thing I see is the young people who have grown up with this technology but aren't smitten by it, who are willing to say, “Hold on a second.” They see the ways in which it's undermined life at school and life with their parents. This is where I'm guardedly hopeful.

I have so many examples of children who will be talking with their parents; something will come up, and the parent will go online to search, and the kid will say, “Daddy, stop Googling. I just want to talk to you.” When I go to the city park, I see kids go to the top of the jungle gym and call out, “Mommy, Mommy!” and they're being ignored. They object to being ignored when they're five, eight or nine. But when I interview these kids when they're 13, 14 or 15, they become reflective. They say, “I'm not going to bring up my children the way I'm being brought up.” They're going to have rules, like no phones at dinner.

I also see evidence that dealing with some of this technology is feeling to them like work—the whole notion that you have to constantly keep up your Facebook profile. So I think there's every possibility that the children will lead us. They see the costs. They think, “I don't have to give up this technology, but maybe I could be a little smarter about it.”

Mark Fischetti has been a senior editor at Scientific American for 17 years and has covered sustainability issues, including climate, weather, environment, energy, food, water, biodiversity, population, and more. He assigns and edits feature articles, commentaries and news by journalists and scientists and also writes in those formats. He edits History, the magazine's department looking at science advances throughout time. He was founding managing editor of two spinoff magazines: Scientific American Mind and Scientific American Earth 3.0 . His 2001 freelance article for the magazine, " Drowning New Orleans ," predicted the widespread disaster that a storm like Hurricane Katrina would impose on the city. His video What Happens to Your Body after You Die? , has more than 12 million views on YouTube. Fischetti has written freelance articles for the New York Times, Sports Illustrated, Smithsonian, Technology Review, Fast Company, and many others. He co-authored the book Weaving the Web with Tim Berners-Lee, inventor of the World Wide Web, which tells the real story of how the Web was created. He also co-authored The New Killer Diseases with microbiologist Elinor Levy. Fischetti is a former managing editor of IEEE Spectrum Magazine and of Family Business Magazine . He has a physics degree and has twice served as the Attaway Fellow in Civic Culture at Centenary College of Louisiana, which awarded him an honorary doctorate. In 2021 he received the American Geophysical Union's Robert C. Cowen Award for Sustained Achievement in Science Journalism, which celebrates a career of outstanding reporting on the Earth and space sciences. He has appeared on NBC's Meet the Press, CNN, the History Channel, NPR News and many news radio stations. Follow Fischetti on X (formerly Twitter) @markfischetti

Steve Rose, PhD

Is Social Media Making Us Less Social?

is social media making us anti social essay

Written by Steve Rose

Identity, purpose, and belonging, 15 comments(s).

On the go? Listen to the audio version of the article here:

In an age where we are becoming more connected through social media every day, it sometimes feels like we are also becoming less social.

Why go through all of the inconvenience of meeting up in person when you can simply catch up online?

Within the last decade, technology has profoundly shifted the nature of human communication.

Some say we are “hyper-social,” always connected and communicating with multiple people at the same time.  Others would say we have become “anti-social,” glued to our devices, and lacking interpersonal skills.  So which is it?

Is social media making us less social?

Social Media is making us less social when used to compare oneself to others, contributing to higher levels of loneliness and lower levels of well-being among frequent users. It can be social when used to connect with others.

Let’s take a look at the research.

Also, if you or someone you know is struggling with mental health issues, you can check out my  resource page  for suggestions on how to find help.

Social Media Contributes to Social Isolation

The first study looking at this phenomenon was published in 1998, around the time when many people were starting to use the internet.

The researchers followed 169 people during the first two years of their internet use to determine if this new technology made them more social or less social, finding:

“…greater use of the Internet was associated with declines in participants’ communication with family members in the household, declines in the size of their social circle, and increases in their depression and loneliness.”

This was seen as quite the paradox, given that the individuals were using the internet extensively as a communication technology.

A 2004 study comparing internet use to face-to-face interaction found a similar conclusion, stating:

…the Internet can decrease social well-being, even though it is often used as a communication tool.

Has anything changed since then?

Ten years later, a 2014 study  on college students suffering from internet addiction found:

Results show that excessive and unhealthy Internet use would increase feelings of loneliness over time…[.] This study also found that online social contacts with friends and family were not an effective alternative for offline social interactions in reducing feelings of loneliness.

In her recent book,  iGen , Jean Twenge writes about the generation born after 1994, finding high rates of mental health issues and isolation:

“A stunning 31% more 8th and 10th graders felt lonely in 2015 than in 2011, along with 22% more 12th graders”…[.] All in all, iGen’ers are increasingly disconnected from human relationships.

She argues the increasing level of screen-time and decreasing degree of in-person interaction leaves igen lacking social skills:

“In the next decade we may see more young people who know just the right emoji for a situation—but not the right facial expression.”

A 2016 study comments on this generational phenomenon, stating:

It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever.

The correlation between internet use and isolation is fairly established in the literature. But let’s not paint the whole internet with the same brush.

A 2014 study  highlights the psychological costs and benefits derived from social media use, stating:

…online tools create a paradox for social connectedness. On one hand, they elevate the ease in which individuals may form and create online groups and communities, but on the other, they can create a source of alienation and ostracism.

It turns out the answer may be a bit more complicated.

Let’s take a look at the specific factors that make the difference.

Social Media Can Be Social (If used to connect)

A 2016 study with the apt subtitle, “Why an Instagram picture may be worth more than a thousand Twitter words,” finds that image-based social media platforms like Instagram and Snapchat may be able to decrease loneliness because of the higher levels of intimacy they provide.

Another 2016 study , specifically looking at Instagram use, found that it isn’t the platform that matters. It is the way the platform is used that matters.

The researchers studied Instagram use among 208 undergraduate students, finding there was one thing that made all the difference: “the social comparison orientation.”

What is social comparison orientation?

It’s when you compare yourself to others on social media. For example, you may find yourself passively scanning through an endless feed of finely curated photos, wishing you had a different body, a different job, a different  life !

It’s the sense that everyone has it better than you, and that you’re missing out on all of the best events, vacations, and products.

Students who rated high on social comparison orientation were more likely to widely broadcast their posts in an attempt to gain status. Students who rated low were more likely to use the platform to connect with others meaningfully.

A 2008 study on internet use among older adults supports this distinction, finding:

…greater use of the Internet as a communication tool was associated with a lower level of social loneliness. In contrast, greater use of the Internet to find new people was associated with a higher level of emotional loneliness.

Using the internet as a communication tool can decrease loneliness.

Experimental evidence in a 2004 study , highlights this by measuring a person’s level of loneliness throughout multiple intervals as they engage in an online chat. They concluded:

Internet use was found to decrease loneliness and depression significantly, while perceived social support and self-esteem increased significantly.

Although chatting online can decrease loneliness, what about using social media platforms to post status updates?

A 2012 study  conducted an experiment to determine if posting a Facebook status increases or decreases loneliness. Yes, this is an actual experiment.

The researchers told one group of participants to increase their number of status updates for one week. They didn’t give any instructions to a second control group. Results revealed:

(1) that the experimentally induced increase in status updating activity reduced loneliness, (2) that the decrease in loneliness was due to participants feeling more connected to their friends on a daily basis, and (3) that the effect of posting on loneliness was independent of direct social feedback (i.e., responses) by friends.  

These results may seem to contradict the previous finding that social media broadcasting is correlated with increased loneliness, but there is a crucial difference: the social comparison orientation.

In this experiment, the researchers did not differentiate between users who had high or low levels of social comparison. The users in the group being told to update their status more frequently were not told to scan their news feeds more often, nor was their social media use manipulated to alter their level of social comparison.

So what is the key lesson here?

Using social media in a way that connects us with others can make us less lonely and more social.

Unfortunately, as social media use increases, we are becoming lonelier.

This trend suggests we may not be using social media in the most social ways, comparing ourselves to others. In addition, we may be sacrificing in-person interaction for the convenience of social media interaction. Both of these factors increase the likelihood of experiencing social isolation.

If you are interested in reading more on the psychology of social media, you can check out my comprehensive post on the topic here: Why We Are Addicted To Social Media: The Psychology of Likes .

In that article, I go deep into the research on what keeps our brains hooked on social media likes and how you can use social media in a healthier way.

Fascinated by ideas? Check out my podcast:

Struggling with an addiction.

If you’re struggling with an addiction, it can be difficult to stop. Gaining short-term relief, at a long-term cost, you may start to wonder if it’s even worth it anymore. If you’re looking to make some changes, feel free to reach out. I offer individual addiction counselling to clients in the US and Canada. If you’re interested in learning more, you can send me a message here .

Other Mental Health Resources

If you are struggling with other mental health issues or are  looking for a specialist near you, use the Psychology Today therapist directory  here to find a practitioner who specializes in your area of concern.

If you require a lower-cost option, you can check out BetterHelp.com . It is one of the most flexible forms of online counseling.  Their main benefit is lower costs, high accessibility through their mobile app, and the ability to switch counselors quickly and easily, until you find the right fit.

*As an affiliate partner with Better Help, I receive a referral fee if you purchase products or services through the links provided.

As always, it is important to be critical when seeking help, since the quality of counselors are not consistent. If you are not feeling supported, it may be helpful to seek out another practitioner. I wrote an article on things to consider here .

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15 Comments

taurusingemini

that’s just it, people often mistake being connected on a more personal level with the total number of “Friends” they have on FB or MySpace or whatever OTHER forms of social networking, and they often neglect to realize, that face-to-face interaction is what makes these connections between people more intimate…

Steve Rose

Exactly. Social media can supplement your social life if used to connect, but can’t be a substitute for it. Thanks for the comment! Great to connect with you again. It has been a while since I’ve posted.

Yeah but now, modern day people tend to use social media as their only FORM of connection, it’s like if you don’t exist on FB or other forms of social netowrking sites, you practctically, don’t exist at all!

With the trend toward increasing loneliness, it would for sure suggest social media is replacing in-person interaction.

odonnelljack52

one of the damning statistics on the recent programme Pllanet Children was 97% of primary school children were taken to school by an adult. They spend less time outside than those in prison. Our kids are getting fatter. They live in a bubble and social media swells that bubble and the vision of themselves becomes increasingly distorted. My grandkid loves phones because mum and dad always have their noses in their phones. The grandkid isn’t content with a kid-on phone. She wants the real one, and she’s just over a year old. We create our own hell, but our kids jump in with both feet. Why shouldn’t they? Mum and dad do it and it’s vastly entertaining. Social media swallows time. Why am I adding to it here? God knows.

Thanks for sharing this fact and your personal experience! I think you might be interested in this book on the subject of bubble wrapped children: Free-Range Kids, How to Raise Safe, Self-Reliant Children (Without Going Nuts with Worry)

Rosaliene Bacchus

Thanks for raising this issue, Steve. I’ve tried, without success, to arrange a lunch-meet with a dear friend–just half-hour away by bus–who has fallen victim to FB’s false promise of connection. Since I’ve long escaped from FB-addiction, I no longer know how she’s doing.

Glad to see you’ve been able to gain a sense of control! I hope your friend is well and wish her all the best.

Rev. Joe Jagodensky, SDS.

In a restaurant, I went to a couple both staring deeply and silently at their phones and said, “That’s true love.” They laughed.

lol! Nice one!

hatsunecato

Not up on the research, but it is fascinating. Might we be getting the correlation confused? Could it be that people who are more lonely are more likely to spend time on social media in search of connection? Is this controlled in the research?

From the research I’ve seen so far, it seems that social anxiety is the confounding variable between loneliness and increased social media use. Also, Jean Twange looks at this question in her book igen and finds that the research supports the hypothesis that social media use leads to increased loneliness. A couple of experiments I cited here use a control and don’t support that hypothesis, but they are fairly limited because they only look at narrow forms of social media use like status updates or chatting with an anonymous person.

Steve

Correctly said.

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Yes, Social Media Really Is Undermining Democracy

Despite what Meta has to say.

An American flag being punctured by computer cursors

W ithin the past 15 years, social media has insinuated itself into American life more deeply than food-delivery apps into our diets and microplastics into our bloodstreams. Look at stories about conflict, and it’s often lurking in the background. Recent articles on the rising dysfunction within progressive organizations point to the role of Twitter, Slack, and other platforms in prompting “endless and sprawling internal microbattles,” as The Intercept ’s Ryan Grim put it, referring to the ACLU. At a far higher level of conflict, the congressional hearings about the January 6 insurrection show us how Donald Trump’s tweets summoned the mob to Washington and aimed it at the vice president. Far-right groups then used a variety of platforms to coordinate and carry out the attack.

Social media has changed life in America in a thousand ways, and nearly two out of three Americans now believe that these changes are for the worse. But academic researchers have not yet reached a consensus that social media is harmful. That’s been a boon to social-media companies such as Meta, which argues, as did tobacco companies, that the science is not “ settled .”

The lack of consensus leaves open the possibility that social media may not be very harmful. Perhaps we’ve fallen prey to yet another moral panic about a new technology and, as with television, we’ll worry about it less after a few decades of conflicting studies. A different possibility is that social media is quite harmful but is changing too quickly for social scientists to capture its effects. The research community is built on a quasi-moral norm of skepticism: We begin by assuming the null hypothesis (in this case, that social media is not harmful), and we require researchers to show strong, statistically significant evidence in order to publish their findings. This takes time—a couple of years, typically, to conduct and publish a study; five or more years before review papers and meta-analyses come out; sometimes decades before scholars reach agreement. Social-media platforms, meanwhile, can change dramatically in just a few years .

So even if social media really did begin to undermine democracy (and institutional trust and teen mental health ) in the early 2010s, we should not expect social science to “settle” the matter until the 2030s. By then, the effects of social media will be radically different, and the harms done in earlier decades may be irreversible.

Let me back up. This spring, The Atlantic published my essay “ Why the Past 10 Years of American Life Have Been Uniquely Stupid ,” in which I argued that the best way to understand the chaos and fragmentation of American society is to see ourselves as citizens of Babel in the days after God rendered them unable to understand one another.

I showed how a few small changes to the architecture of social-media platforms, implemented from 2009 to 2012, increased the virality of posts on those platforms, which then changed the nature of social relationships. People could spread rumors and half-truths more quickly, and they could more readily sort themselves into homogenous tribes. Even more important, in my view, was that social-media platforms such as Twitter and Facebook could now be used more easily by anyone to attack anyone. It was as if the platforms had passed out a billion little dart guns, and although most users didn’t want to shoot anyone, three kinds of people began darting others with abandon: the far right, the far left, and trolls.

Jonathan Haidt and Tobias Rose-Stockwell: The dark psychology of social networks

All of these groups were suddenly given the power to dominate conversations and intimidate dissenters into silence. A fourth group—Russian agents––also got a boost, though they didn’t need to attack people directly. Their long-running project, which ramped up online in 2013, was to fabricate, exaggerate, or simply promote stories that would increase Americans’ hatred of one another and distrust of their institutions.

The essay proved to be surprisingly uncontroversial—or, at least, hardly anyone attacked me on social media. But a few responses were published, including one from Meta (formerly Facebook), which pointed to studies it said contradicted my argument. There was also an essay in The New Yorker by Gideon Lewis-Kraus, who interviewed me and other scholars who study politics and social media. He argued that social media might well be harmful to democracies, but the research literature is too muddy and contradictory to support firm conclusions.

So was my diagnosis correct, or are concerns about social media overblown? It’s a crucial question for the future of our society. As I argued in my essay, critics make us smarter. I’m grateful, therefore, to Meta and the researchers interviewed by Lewis-Kraus for helping me sharpen and extend my argument in three ways.

Are Democracies Becoming More Polarized and Less Healthy?

My essay laid out a wide array of harms that social media has inflicted on society. Political polarization is just one of them, but it is central to the story of rising democratic dysfunction.

Meta questioned whether social media should be blamed for increased polarization. In response to my essay, Meta’s head of research, Pratiti Raychoudhury, pointed to a study by Levi Boxell, Matthew Gentzkow, and Jesse Shapiro that looked at trends in 12 countries and found, she said, “that in some countries polarization was on the rise before Facebook even existed, and in others it has been decreasing while internet and Facebook use increased.” In a recent interview with the podcaster Lex Fridman , Mark Zuckerberg cited this same study in support of a more audacious claim: “Most of the academic studies that I’ve seen actually show that social-media use is correlated with lower polarization.”

Does that study really let social media off the hook? It plotted political polarization based on survey responses in 12 countries, most with data stretching back to the 1970s, and then drew straight lines that best fit the data points over several decades. It’s true that, while some lines sloped upward (meaning that polarization increased across the period as a whole), others sloped downward. But my argument wasn’t about the past 50 years. It was about a phase change that happened in the early 2010s , after Facebook and Twitter changed their architecture to enable hyper-virality.

I emailed Gentzkow to ask whether he could put a “hinge” in the graphs in the early 2010s, to see if the trends in polarization changed direction or accelerated in the past decade. He replied that there was not enough data after 2010 to make such an analysis reliable. He also noted that Meta’s response essay had failed to cite a 2020 article in which he and three colleagues found that randomly assigning participants to deactivate Facebook for the four weeks before the 2018 U.S. midterm elections reduced polarization.

Adrienne LaFrance: ‘History will not judge us kindly’

Meta’s response motivated me to look for additional publications to evaluate what had happened to democracies in the 2010s. I discovered four. One of them found no overall trend in polarization, but like the study by Boxell, Gentzkow, and Shapiro, it had few data points after 2015. The other three had data through 2020, and all three reported substantial increases in polarization and/or declines in the number or quality of democracies around the world.

One of them, a 2022 report from the Varieties of Democracy (V-Dem) Institute, found that “liberal democracies peaked in 2012 with 42 countries and are now down to the lowest levels in over 25 years.” It summarized the transformations of global democracy over the past 10 years in stark terms:

Just ten years ago the world looked very different from today. In 2011, there were more countries improving than declining on every aspect of democracy. By 2021 the world has been turned on its head: there are more countries declining than advancing on nearly all democratic aspects captured by V-Dem measures.

The report also notes that “toxic polarization”—signaled by declining “respect for counter-arguments and associated aspects of the deliberative component of democracy”—grew more severe in at least 32 countries.

A paper published one week after my Atlantic essay, by Yunus E. Orhan, found a global spike in democratic “backsliding” since 2008, and linked it to affective polarization, or animosity toward the other side. When affective polarization is high, partisans tolerate antidemocratic behavior by politicians on their own side––such as the January 6 attack on the U.S. Capitol.

And finally, the Economist Intelligence Unit reported a global decline in various democratic measures starting after 2015, according to its Democracy Index.

These three studies cannot prove that social media caused the global decline, but—contra Meta and Zuckerberg—they show a global trend toward polarization in the previous decade, the one in which the world embraced social media.

Has Social Media Created Harmful Echo Chambers?

So why did democracies weaken in the 2010s? How might social media have made them more fragmented and less stable? One popular argument contends that social media sorts users into echo chambers––closed communities of like-minded people. Lack of contact with people who hold different viewpoints allows a sort of tribal groupthink to take hold, reducing the quality of everyone’s thinking and the prospects for compromise that are essential in a democratic system.

According to Meta, however, “More and more research discredits the idea that social media algorithms create an echo chamber.” It points to two sources to back up that claim, but many studies show evidence that social media does in fact create echo chambers. Because conflicting studies are common in social-science research, I created a “ collaborative review ” document last year with Chris Bail, a sociologist at Duke University who studies social media. It’s a public Google doc in which we organize the abstracts of all the studies we can find about social media’s impact on democracy, and then we invite other experts to add studies, comments, and criticisms. We cover research on seven different questions, including whether social media promotes echo chambers. After spending time in the document, Lewis-Kraus wrote in The New Yorker : “The upshot seemed to me to be that exactly nothing was unambiguously clear.”

He is certainly right that nothing is unambiguous. But as I have learned from curating three such documents , researchers often reach opposing conclusions because they have “operationalized” the question differently. That is, they have chosen different ways to turn an abstract question (about the prevalence of echo chambers, say) into something concrete and measurable. For example, researchers who choose to measure echo chambers by looking at the diversity of people’s news consumption typically find little evidence that they exist at all. Even partisans end up being exposed to news stories and videos from the other side. Both of the sources that Raychoudhury cited in her defense of Meta mention this idea.

Derek Thompson: Social media is attention alcohol

But researchers who measure echo chambers by looking at social relationships and networks usually find evidence of “homophily”—that is, people tend to engage with others who are similar to themselves. One study of politically engaged Twitter users, for example, found that they “are disproportionately exposed to like-minded information and that information reaches like-minded users more quickly.” So should we throw up our hands and say that the findings are irreconcilable? No, we should integrate them, as the sociologist Zeynep Tufekci did in a 2018 essay . Coming across contrary viewpoints on social media, she wrote, is “not like reading them in a newspaper while sitting alone.” Rather, she said, “it’s like hearing them from the opposing team while sitting with our fellow fans in a football stadium … We bond with our team by yelling at the fans of the other one.” Mere exposure to different sources of news doesn’t automatically break open echo chambers; in fact, it can reinforce them.

These closely bonded groupings can have profound political ramifications, as a couple of my critics in the New Yorker article acknowledged. A major feature of the post-Babel world is that the extremes are now far louder and more influential than before. They may also become more violent. Recent research by Morteza Dehghani and his colleagues at the University of Southern California shows that people are more willing to commit violence when they are immersed in a community they perceive to be morally homogeneous.

This finding seems to be borne out by a statement from the 18-year-old man who recently killed 10 Black Americans at a supermarket in Buffalo. In the Q&A portion of the manifesto attributed to him, he wrote:

Where did you get your current beliefs? Mostly from the internet. There was little to no influence on my personal beliefs by people I met in person.

The killer goes on to claim that he had read information “from all ideologies,” but I find it unlikely that he consumed a balanced informational diet, or, more important, that he hung out online with ideologically diverse users. The fact that he livestreamed his shooting tells us he assumed that his community shared his warped worldview. He could not have found such an extreme yet homogeneous group in his small town 200 miles from Buffalo. But thanks to social media, he found an international fellowship of extreme racists who jointly worshipped past mass murderers and from whom he copied sections of his manifesto.

Is Social Media the Primary Villain in This Story?

In her response to my essay, Raychoudhury did not deny that Meta bore any blame. Rather, her defense was two-pronged, arguing that the research is not yet definitive, and that, in any case, we should be focusing on mainstream media as the primary cause of harm.

Raychoudhury pointed to a study on the role of cable TV and mainstream media as major drivers of partisanship. She is correct to do so: The American culture war has roots going back to the turmoil of the 1960s, which activated evangelicals and other conservatives in the ’70s. Social media (which arrived around 2004 and became truly pernicious, I argue, only after 2009) is indeed a more recent player in this phenomenon.

In my essay, I included a paragraph on this backstory, noting the role of Fox News and the radicalizing Republican Party of the ’90s, but I should have said more. The story of polarization is complex, and political scientists cite a variety of contributing factors , including the growing politicization of the urban-rural divide; rising immigration; the increasing power of big and very partisan donors; the loss of a common enemy when the Soviet Union collapsed; and the loss of the “Greatest Generation,” which had an ethos of service forged in the crisis of the Second World War. And although polarization rose rapidly in the 2010s, the rise began in the ’90s, so I cannot pin the majority of the rise on social media.

But my essay wasn’t primarily about ordinary polarization. I was trying to explain a new dynamic that emerged in the 2010s: the fear of one another , even—and perhaps especially––within groups that share political or cultural affinities. This fear has created a whole new set of social and political problems.

The loss of a common enemy and those other trends with roots in the 20th century can help explain America’s ever nastier cross-party relationships, but they can’t explain why so many college students and professors suddenly began to express more fear, and engage in more self-censorship, around 2015. These mostly left-leaning people weren’t worried about the “other side”; they were afraid of a small number of students who were further to the left, and who enthusiastically hunted for verbal transgressions and used social media to publicly shame offenders.

A few years later, that same fearful dynamic spread to newsrooms , companies , nonprofit organizations , and many other parts of society . The culture war had been running for two or three decades by then, but it changed in the mid-2010s when ordinary people with little to no public profile suddenly became the targets of social-media mobs. Consider the famous 2013 case of Justine Sacco , who tweeted an insensitive joke about her trip to South Africa just before boarding her flight in London and became an international villain by the time she landed in Cape Town. She was fired the next day. Or consider the the far right’s penchant for using social media to publicize the names and photographs of largely unknown local election officials, health officials, and school-board members who refuse to bow to political pressure, and who are then subjected to waves of vitriol, including threats of violence to themselves and their children, simply for doing their jobs. These phenomena, now common to the culture, could not have happened before the advent of hyper-viral social media in 2009.

Matthew Hindman, Nathaniel Lubin, and Trevor Davis: Facebook has a superuser-supremacy problem

This fear of getting shamed, reported, doxxed, fired, or physically attacked is responsible for the self-censorship and silencing of dissent that were the main focus of my essay. When dissent within any group or institution is stifled, the group will become less perceptive, nimble, and effective over time.

Social media may not be the primary cause of polarization, but it is an important cause, and one we can do something about. I believe it is also the primary cause of the epidemic of structural stupidity, as I called it, that has recently afflicted many of America’s key institutions.

What Can We Do to Make Things Better?

My essay presented a series of structural solutions that would allow us to repair some of the damage that social media has caused to our key democratic and epistemic institutions. I proposed three imperatives: (1) harden democratic institutions so that they can withstand chronic anger and mistrust, (2) reform social media so that it becomes less socially corrosive, and (3) better prepare the next generation for democratic citizenship in this new age.

I believe that we should begin implementing these reforms now, even if the science is not yet “settled.” Beyond a reasonable doubt is the appropriate standard of evidence for reviewers guarding admission to a scientific journal, or for jurors establishing guilt in a criminal trial. It is too high a bar for questions about public health or threats to the body politic. A more appropriate standard is the one used in civil trials: the preponderance of evidence. Is social media probably damaging American democracy via at least one of the seven pathways analyzed in our collaborative-review document , or probably not ? I urge readers to examine the document themselves. I also urge the social-science community to find quicker ways to study potential threats such as social media, where platforms and their effects change rapidly. Our motto should be “Move fast and test things.” Collaborative-review documents are one way to speed up the process by which scholars find and respond to one another’s work.

Beyond these structural solutions, I considered adding a short section to the article on what each of us can do as individuals, but it sounded a bit too preachy, so I cut it. I now regret that decision. I should have noted that all of us, as individuals, can be part of the solution by choosing to act with courage, moderation, and compassion. It takes a great deal of resolve to speak publicly or stand your ground when a barrage of snide, disparaging, and otherwise hostile comments is coming at you and nobody rises to your defense (out of fear of getting attacked themselves).

Read: How to fix Twitter—and all of social media

Fortunately, social media does not usually reflect real life, something that more people are beginning to understand. A few years ago, I heard an insight from an older business executive. He noted that before social media, if he received a dozen angry letters or emails from customers, they spurred him to action because he assumed that there must be a thousand other disgruntled customers who didn’t bother to write. But now, if a thousand people like an angry tweet or Facebook post about his company, he assumes that there must be a dozen people who are really upset.

Seeing that social-media outrage is transient and performative should make it easier to withstand, whether you are the president of a university or a parent speaking at a school-board meeting. We can all do more to offer honest dissent and support the dissenters within institutions that have become structurally stupid. We can all get better at listening with an open mind and speaking in order to engage another human being rather than impress an audience. Teaching these skills to our children and our students is crucial, because they are the generation who will have to reinvent deliberative democracy and Tocqueville’s “art of association” for the digital age.

We must act with compassion too. The fear and cruelty of the post-Babel era are a result of its tendency to reward public displays of aggression. Social media has put us all in the middle of a Roman coliseum, and many in the audience want to see conflict and blood. But once we realize that we are the gladiators—tricked into combat so that we might generate “content,” “engagement,” and revenue—we can refuse to fight. We can be more understanding toward our fellow citizens, seeing that we are all being driven mad by companies that use largely the same set of psychological tricks. We can forswear public conflict and use social media to serve our own purposes, which for most people will mean more private communication and fewer public performances.

The post-Babel world will not be rebuilt by today’s technology companies. That work will be left to citizens who understand the forces that brought us to the verge of self-destruction, and who develop the new habits, virtues, technologies, and shared narratives that will allow us to reap the benefits of living and working together in peace.

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Social media harms teens’ mental health, mounting evidence shows. what now.

Understanding what is going on in teens’ minds is necessary for targeted policy suggestions

A teen scrolls through social media alone on her phone.

Most teens use social media, often for hours on end. Some social scientists are confident that such use is harming their mental health. Now they want to pinpoint what explains the link.

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By Sujata Gupta

February 20, 2024 at 7:30 am

In January, Mark Zuckerberg, CEO of Facebook’s parent company Meta, appeared at a congressional hearing to answer questions about how social media potentially harms children. Zuckerberg opened by saying: “The existing body of scientific work has not shown a causal link between using social media and young people having worse mental health.”

But many social scientists would disagree with that statement. In recent years, studies have started to show a causal link between teen social media use and reduced well-being or mood disorders, chiefly depression and anxiety.

Ironically, one of the most cited studies into this link focused on Facebook.

Researchers delved into whether the platform’s introduction across college campuses in the mid 2000s increased symptoms associated with depression and anxiety. The answer was a clear yes , says MIT economist Alexey Makarin, a coauthor of the study, which appeared in the November 2022 American Economic Review . “There is still a lot to be explored,” Makarin says, but “[to say] there is no causal evidence that social media causes mental health issues, to that I definitely object.”

The concern, and the studies, come from statistics showing that social media use in teens ages 13 to 17 is now almost ubiquitous. Two-thirds of teens report using TikTok, and some 60 percent of teens report using Instagram or Snapchat, a 2022 survey found. (Only 30 percent said they used Facebook.) Another survey showed that girls, on average, allot roughly 3.4 hours per day to TikTok, Instagram and Facebook, compared with roughly 2.1 hours among boys. At the same time, more teens are showing signs of depression than ever, especially girls ( SN: 6/30/23 ).

As more studies show a strong link between these phenomena, some researchers are starting to shift their attention to possible mechanisms. Why does social media use seem to trigger mental health problems? Why are those effects unevenly distributed among different groups, such as girls or young adults? And can the positives of social media be teased out from the negatives to provide more targeted guidance to teens, their caregivers and policymakers?

“You can’t design good public policy if you don’t know why things are happening,” says Scott Cunningham, an economist at Baylor University in Waco, Texas.

Increasing rigor

Concerns over the effects of social media use in children have been circulating for years, resulting in a massive body of scientific literature. But those mostly correlational studies could not show if teen social media use was harming mental health or if teens with mental health problems were using more social media.

Moreover, the findings from such studies were often inconclusive, or the effects on mental health so small as to be inconsequential. In one study that received considerable media attention, psychologists Amy Orben and Andrew Przybylski combined data from three surveys to see if they could find a link between technology use, including social media, and reduced well-being. The duo gauged the well-being of over 355,000 teenagers by focusing on questions around depression, suicidal thinking and self-esteem.

Digital technology use was associated with a slight decrease in adolescent well-being , Orben, now of the University of Cambridge, and Przybylski, of the University of Oxford, reported in 2019 in Nature Human Behaviour . But the duo downplayed that finding, noting that researchers have observed similar drops in adolescent well-being associated with drinking milk, going to the movies or eating potatoes.

Holes have begun to appear in that narrative thanks to newer, more rigorous studies.

In one longitudinal study, researchers — including Orben and Przybylski — used survey data on social media use and well-being from over 17,400 teens and young adults to look at how individuals’ responses to a question gauging life satisfaction changed between 2011 and 2018. And they dug into how the responses varied by gender, age and time spent on social media.

Social media use was associated with a drop in well-being among teens during certain developmental periods, chiefly puberty and young adulthood, the team reported in 2022 in Nature Communications . That translated to lower well-being scores around ages 11 to 13 for girls and ages 14 to 15 for boys. Both groups also reported a drop in well-being around age 19. Moreover, among the older teens, the team found evidence for the Goldilocks Hypothesis: the idea that both too much and too little time spent on social media can harm mental health.

“There’s hardly any effect if you look over everybody. But if you look at specific age groups, at particularly what [Orben] calls ‘windows of sensitivity’ … you see these clear effects,” says L.J. Shrum, a consumer psychologist at HEC Paris who was not involved with this research. His review of studies related to teen social media use and mental health is forthcoming in the Journal of the Association for Consumer Research.

Cause and effect

That longitudinal study hints at causation, researchers say. But one of the clearest ways to pin down cause and effect is through natural or quasi-experiments. For these in-the-wild experiments, researchers must identify situations where the rollout of a societal “treatment” is staggered across space and time. They can then compare outcomes among members of the group who received the treatment to those still in the queue — the control group.

That was the approach Makarin and his team used in their study of Facebook. The researchers homed in on the staggered rollout of Facebook across 775 college campuses from 2004 to 2006. They combined that rollout data with student responses to the National College Health Assessment, a widely used survey of college students’ mental and physical health.

The team then sought to understand if those survey questions captured diagnosable mental health problems. Specifically, they had roughly 500 undergraduate students respond to questions both in the National College Health Assessment and in validated screening tools for depression and anxiety. They found that mental health scores on the assessment predicted scores on the screenings. That suggested that a drop in well-being on the college survey was a good proxy for a corresponding increase in diagnosable mental health disorders. 

Compared with campuses that had not yet gained access to Facebook, college campuses with Facebook experienced a 2 percentage point increase in the number of students who met the diagnostic criteria for anxiety or depression, the team found.

When it comes to showing a causal link between social media use in teens and worse mental health, “that study really is the crown jewel right now,” says Cunningham, who was not involved in that research.

A need for nuance

The social media landscape today is vastly different than the landscape of 20 years ago. Facebook is now optimized for maximum addiction, Shrum says, and other newer platforms, such as Snapchat, Instagram and TikTok, have since copied and built on those features. Paired with the ubiquity of social media in general, the negative effects on mental health may well be larger now.

Moreover, social media research tends to focus on young adults — an easier cohort to study than minors. That needs to change, Cunningham says. “Most of us are worried about our high school kids and younger.” 

And so, researchers must pivot accordingly. Crucially, simple comparisons of social media users and nonusers no longer make sense. As Orben and Przybylski’s 2022 work suggested, a teen not on social media might well feel worse than one who briefly logs on. 

Researchers must also dig into why, and under what circumstances, social media use can harm mental health, Cunningham says. Explanations for this link abound. For instance, social media is thought to crowd out other activities or increase people’s likelihood of comparing themselves unfavorably with others. But big data studies, with their reliance on existing surveys and statistical analyses, cannot address those deeper questions. “These kinds of papers, there’s nothing you can really ask … to find these plausible mechanisms,” Cunningham says.

One ongoing effort to understand social media use from this more nuanced vantage point is the SMART Schools project out of the University of Birmingham in England. Pedagogical expert Victoria Goodyear and her team are comparing mental and physical health outcomes among children who attend schools that have restricted cell phone use to those attending schools without such a policy. The researchers described the protocol of that study of 30 schools and over 1,000 students in the July BMJ Open.

Goodyear and colleagues are also combining that natural experiment with qualitative research. They met with 36 five-person focus groups each consisting of all students, all parents or all educators at six of those schools. The team hopes to learn how students use their phones during the day, how usage practices make students feel, and what the various parties think of restrictions on cell phone use during the school day.

Talking to teens and those in their orbit is the best way to get at the mechanisms by which social media influences well-being — for better or worse, Goodyear says. Moving beyond big data to this more personal approach, however, takes considerable time and effort. “Social media has increased in pace and momentum very, very quickly,” she says. “And research takes a long time to catch up with that process.”

Until that catch-up occurs, though, researchers cannot dole out much advice. “What guidance could we provide to young people, parents and schools to help maintain the positives of social media use?” Goodyear asks. “There’s not concrete evidence yet.”

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is social media making us anti social essay

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Social Media is Making Us Unsocial

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Mark Zuckerberg’s machine for ‘connecting’ people has turned into a corporate monster

Anti-Social Media: How Facebook Disconnects Us and Undermines Democracy by Siva Vaidhyanathan – review

T he best metaphor for Facebook is the monster created by Dr Frankenstein. Mary Shelley’s story shows how, as Fiona Sampson put it in a recent Guardian article, “aspiration and progress are indistinguishable from hubris – until something goes wrong, when suddenly we see all too clearly what was reasonable endeavour and what overreaching”. There are clear echoes of this in the evolution of Facebook. “It’s a story”, writes Siva Vaidhyanathan in this excellent critique, “of the hubris of good intentions, a missionary spirit and an ideology that sees computer code as the universal solvent for all human problems. And it’s an indictment of how social media has fostered the deterioration of democratic and intellectual culture around the world.”

Facebook was founded by an undergraduate with good intentions but little understanding of human nature. He thought that by creating a machine for “connecting” people he might do some good for the world while also making himself some money. He wound up creating a corporate monster that is failing spectacularly at the former but succeeding brilliantly at the latter. Facebook is undermining democracy at the same time as it is making Mark Zuckerberg richer than Croesus. And it is now clear that this monster, like Dr Frankenstein’s, is beyond its creator’s control.

There are, says Vaidhyanathan, “two things wrong with Facebook: how it works and how people use it”. It works by monitoring its users – hoovering up their data trails and personal information in order to paint virtual targets on their back at which advertisers (Facebook’s real customers) can take aim. People use it for all kinds of things, many of them innocuous, but some of them absolutely pernicious: disseminating hate speech that leads to ethnic cleansing in Myanmar, for example; spreading white supremacist propaganda in the US or Islamophobic or antisemitic messages in innumerable countries, and so on. People also use it to try to influence democratic elections, to threaten and harass others, to spread fake news, publish revenge porn and perform a host of other antisocial acts.

Vaidhyanathan argues that the central problem with Facebook is the pernicious symbiosis between its business model – surveillance capitalism – and the behaviour of its users. Because Facebook provides “free” services, it derives its revenues solely by monetising the data trails of its users – the photographs they upload, the status updates they post, the things they “like”, their friendship groups, the pages they follow, etc. This enables it to build detailed profiles of each user (containing 98 data points, according to one report ), which can then be used for even more precisely targeted advertising.

Facebook “farms” its users for data: the more they produce – the more “user engagement” there is, in other words – the better. Consequently, there is an overriding commercial imperative to increase levels of engagement. And it turns out that some types of pernicious content are good for keeping user-engagement high: fake news and hate speech are pretty good triggers, for example. So the central problem with Facebook is its business model: the societal downsides we are experiencing are, as programmers say, a feature, not a bug.

What to do about this corporate monster is one of the great public policy questions of our day. The company has 2.2 bn users worldwide. While it may be good (or at least enjoyable) for individuals, we now have clear evidence that it’s not that good for democracy. It has no effective competitors, so it’s a monopoly – and a global one at that. And, given its business model, it has no incentive to reform itself. So what can be done about it?

One thing we already know for sure. Campaigns such as #deletefacebook won’t do the trick: the company has been largely unscathed by the Cambridge Analytica scandal. The network effect of its 2.2 bn users is just too powerful: for many people, deleting their accounts would amount to cutting themselves off from their social lives. And this has engendered a feeling that resistance is futile.

It isn’t. Although Facebook has become a leviathan, that simply means that it can only be tamed by another leviathan, in this case, the state. Vaidhyanathan argues that the key places to start are privacy, data protection, antitrust and competition law. Facebook is now too big and should be broken up: there’s no reason why it should be allowed to own Instagram and WhatsApp, for example. Regulators should be crawling over the hidden auctions it runs for advertisers. All uses of its services for political campaigns should be inspected by regulators and it should be held editorially responsible for all the content published on its site.

What’s needed, in other words, is political will, informed by a clear analysis of the social harm that this corporation is fostering. For this we need good, informed critiques such as this book. Given Facebook’s dominance, it will be a long haul, but then, as the Chinese say, the longest journey begins with a single step. Professor Vaidhyanathan has just taken it.

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Is Social Media Making Us Less Social?

Globally, about 4.7 billion people—more than half the world’s population—use social media. And experts expect the number of social media users to continue rising for years. Apps such as Instagram, TikTok, Facebook, and Twitter have changed the way we interact with each other. But there’s a lot of disagreement about what the overall effect is. Is all that time spent in front of computers and on our phones healthy? Two professors who study the social impact of the internet face off about whether social media is isolating us and making us interact less with the real world.

Social media allows us to be always connected, but in the process, we lose our appetite for spontaneous conversation. Online, you’re less vulnerable. You create a profile that lets you appear as you wish to be, and it’s easier to compose your thoughts and leave the thread if things become uncomfortable. After a while, you’re willing to sacrifice real conversation for mere connection.

From the beginning of social media, early users established the kinds of selves that would be on display. If you were a woman, on social media you would be thinner and more attractive than anything you could aspire to in physical reality. Your conversation could be thought out in advance. People came to love their avatars and their posts. But everything you do online subtly depletes your confidence in real life. Comparing your avatar with your physical self makes you feel worse about yourself. The net result: Social media makes you feel socially vulnerable and gives you the feeling that only screen conversations are safe.

Research indicates that social media usage makes real connections harder.

In 2009, the Stanford media psychologist Clifford Nass began to explore the relationship between online life and the emotional lives of teenage girls. The girls who considered themselves “highly connected” online were not as empathetic as those who spent less time online. The “highly connected” girls also felt less accepted by peers and didn’t have the same positive emotions from interacting with friends as those who used social media less frequently. In sum, online life was associated with a loss of empathy and a diminished capacity for self-reflection. A decade later, this study had a dramatic bookend: In Finland, a three-year study of nearly 2,000 teens linked the degree of internet use to depression, loneliness, school failure, and inability to connect with others.

On social media, we compare ourselves to the curated self-presentations of others and always come up short. Social media makes experiencing real-world emotional life very hard. And that means it’s ultimately making us less social.

—SHERRY TURKLE

Professor, Massachusetts Institute of Technology

If being social means engaging with more people for more time, then social media is obviously making us more social, not less.

With social media, we can interact with people in globally public spaces, and that means we are social with many more people than ever before. Sometimes that will be on a discussion thread, and sometimes it will be by answering a question a stranger has posed or posting a video that might lift up the mood of someone you’ve never met.

But aren’t these relationships shallow? Maybe, but it would be more accurate to use terms from sociology: Strong ties are the rich, long-term bonds you have with family and your closest friends. Weak ties are more like the students in your classes with whom you don’t spend a lot of time. But don’t underestimate the importance of weak ties! Just imagine what it would be like if the only people you felt any connection with were the handful of the most important people in your life. Your social life would be terribly diminished.

Social media vastly increases the number of people we can know, help, and learn from.

People need weak ties, and social media has made it absurdly easy to form them. Those ties can give you a sense of being part of a loosely connected network of people with whom you have shared a moment or an interest in common. Having lots of weak ties can lead to the discovery of new interests. And they can evolve into deep friendships.

Furthermore, having lots of weak ties that include lots of different sorts of people lets us recognize that we all share a world that matters to each of us but matters differently to each of us.

Despite its many benefits, social media sometimes enables and can even encourage us to behave badly with one another. We all need to be working on changing social media to prevent this, as well as becoming more aware of the effects of our words online.

Social media has undoubtedly increased the different ways in which we can be social and the number of people we can know, help, and learn from. And that is the essence of being social.

—DAVID WEINBERGER

Berkman Klein Center for Internet & Society, Harvard Univ.

PERCENTAGE of American adults who use at least one social media app.

SOURCE: Pew Research Center, 2021

PERCENTAGE  of 13- to 17-year-olds in the U.S. who use TikTok, more than any other social media app.

SOURCE: Pew Researc h Center

159.75 million

NUMBER of Instagram users in the U.S. as of January 2022.

SOURCE: Statista

Is social media making us less social?

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The Future of Social Media Is a Lot Less Social

Facebook, TikTok and Twitter seem to be increasingly connecting users with brands and influencers. To restore a sense of community, some users are trying smaller social networks.

A Cubist-style illustration of a person holding a smartphone.

By Brian X. Chen

Brian X. Chen is the lead consumer technology writer and author of Tech Fix , a column about the social implications of the tech we use.

Nearly two decades ago, Facebook exploded on college campuses as a site for students to stay in touch. Then came Twitter, where people posted about what they had for breakfast, and Instagram, where friends shared photos to keep up with one another.

Today, Instagram and Facebook feeds are full of ads and sponsored posts. TikTok and Snapchat are stuffed with videos from influencers promoting dish soaps and dating apps. And soon, Twitter posts that gain the most visibility will come mostly from subscribers who pay for the exposure and other perks .

Social media is, in many ways, becoming less social. The kinds of posts where people update friends and family about their lives have become harder to see over the years as the biggest sites have become increasingly “corporatized.” Instead of seeing messages and photos from friends and relatives about their holidays or fancy dinners, users of Instagram, Facebook, TikTok, Twitter and Snapchat now often view professionalized content from brands, influencers and others that pay for placement.

The change has implications for large social networking companies and how people interact with one another digitally. But it also raises questions about a core idea: the online platform. For years, the notion of a platform — an all-in-one, public-facing site where people spent most of their time — reigned supreme. But as big social networks made connecting people with brands a priority over connecting them with other people, some users have started seeking community-oriented sites and apps devoted to specific hobbies and issues.

“Platforms as we knew them are over,” said Zizi Papacharissi, a communications professor at the University of Illinois-Chicago, who teaches courses on social media. “They have outlived their utility.”

The shift helps explain why some social networking companies, which continue to have billions of users and pull in billions of dollars in revenue, are now exploring new avenues of business. Twitter, which is owned by Elon Musk, has been pushing people and brands to pay $8 to $1,000 a month to become subscribers . Meta, the parent company of Facebook and Instagram, is moving into the immersive online world of the so-called metaverse .

For users, this means that instead of spending all their time on one or a few big social networks, some are gravitating toward smaller, more focused sites. These include Mastodon , which is essentially a Twitter clone sliced into communities; Nextdoor , a social network for neighbors to commiserate about quotidian issues like local potholes; and apps like Truth Social , which was started by former President Donald J. Trump and is viewed as a social network for conservatives.

“It’s not about choosing one network to rule them all — that is crazy Silicon Valley logic,” said Ethan Zuckerman, a professor of public policy at the University of Massachusetts Amherst. “The future is that you’re a member of dozens of different communities, because as human beings, that’s how we are.”

Twitter, which automatically responds to press inquiries with a poop emoji, did not have a comment about the evolution of social networking. Meta declined to comment, and TikTok did not respond to a request for comment. Snap, the maker of Snapchat, said that although its app had evolved, connecting people with their friends and family remained its primary function.

A shift to smaller, more focused networks was predicted years ago by some of social media’s biggest names, including Mark Zuckerberg, Meta’s chief executive, and Jack Dorsey, a founder of Twitter.

In 2019, Mr. Zuckerberg wrote in a Facebook post that private messaging and small groups were the fastest-growing areas of online communication. Mr. Dorsey, who stepped down as Twitter’s chief executive in 2021, has pushed for so-called decentralized social networks that give people control over the content they see and the communities they engage with. He has recently been posting on Nostr , a social media site based on this principle.

Over the last year, technologists and academics have also focused on smaller social networks. In a paper published last month and titled “The Three-Legged Stool: A Manifesto for a Smaller, Denser Internet,” Mr. Zuckerman and other academics outlined how future companies could run small networks at low costs.

They also suggested the creation of an app that essentially acts as a Swiss Army knife of social networks by allowing people to switch among the sites they use, including Twitter, Mastodon, Reddit and smaller networks. One such app, called Gobo and developed by MIT Media Lab and the University of Massachusetts Amherst, is set for release next month.

The tricky part for users is finding the newer, small networks because they are obscure. But broader social networks, like Mastodon or Reddit, often act as a gateway to smaller communities. When signing up for Mastodon, for example, people can choose a server from an extensive list , including those related to gaming, food and activism.

Eugen Rochko, Mastodon’s chief executive, said users were publishing over a billion posts a month across its communities and that there were no algorithms or ads altering people’s feeds.

One major benefit of small networks is that they create forums for specific communities, including people who are marginalized. Ahwaa , which was founded in 2011, is a social network for members of the L.G.B.T.Q. community in countries around the Persian Gulf where being gay is deemed illegal. Other small networks, like Letterboxd , an app for film enthusiasts to share their opinions on movies, are focused on special interests.

Smaller communities can also relieve some social pressure of using social media, especially for younger people. Over the last decade, stories have emerged — including in congressional hearings about the dangers of social media — about teenagers developing eating disorders after trying to live up to “Instagram perfect” photos and through watching videos on TikTok.

The idea that a new social media site might come along to be the one app for everyone appears unrealistic, experts say. When young people are done experimenting with a new network — such as BeReal, the photo-sharing app that was popular among teenagers last year but is now hemorrhaging millions of active users — they move on to the next one.

“They’re not going to be swayed by the first shiny platform that comes along,” Ms. Papacharissi said.

People’s online identities will become increasingly fragmented among multiple sites, she added. For talking about professional accomplishments, there’s LinkedIn. For playing video games with fellow gamers, there’s Discord . For discussing news stories, there’s Artifact.

“What we’re interested in is smaller groups of people who are communicating with each other about specific things,” Ms. Papacharissi said.

More small networks are likely on the horizon. Last year, Harvard University, where Mr. Zuckerberg founded Facebook in 2004 as a student, began a research program devoted to rebooting social media. The program helps students and others create and experiment with new networks together.

One app that emerged from the program, Minus , lets users publish only 100 posts on their timeline for life. The idea is to make people feel connected in an environment where their time together is treated as a precious and finite resource, unlike traditional social networks such as Facebook and Twitter that use infinite scrolling interfaces to keep users engaged for as long as possible.

“It’s a performance art experiment,” said Jonathan Zittrain, a professor of law and computer science at Harvard who started the research initiative. “It’s the kind of thing that as soon as you see it, it doesn’t have to be this way.”

Brian X. Chen is the lead consumer technology writer for The Times. He reviews products and writes Tech Fix , a column about the social implications of the tech we use. Before joining The Times in 2011, he reported on Apple and the wireless industry for Wired. More about Brian X. Chen

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Updated: 4 December, 2023

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  • Bartlett, J., Reffin, J., Rumball, N., & Williamson, S. (2014). Anti-social media. Demos, 2014, 1-51. (https://apo.org.au/node/37598)
  • Power, D. J., & Phillips-Wren, G. (2011). Impact of social media and Web 2.0 on decision-making. Journal of decision systems, 20(3), 249-261. (https://www.tandfonline.com/doi/abs/10.3166/jds.20.249-261)
  • Nair, M. (2011). Understanding and measuring the value of social media. Journal of Corporate Accounting & Finance, 22(3), 45-51. (https://onlinelibrary.wiley.com/doi/abs/10.1002/jcaf.20674)
  • De Choudhury, M., Gamon, M., Counts, S., & Horvitz, E. (2013). Predicting depression via social media. In Proceedings of the international AAAI conference on web and social media (Vol. 7, No. 1, pp. 128-137). (https://ojs.aaai.org/index.php/ICWSM/article/view/14432)
  • Wright, D. K., & Hinson, M. D. (2008). How blogs and social media are changing public relations and the way it is practiced. Public relations journal, 2(2), 1-21. (https://www.researchgate.net/publication/228845581_How_Blogs_and_Social_Media_are_Changing_Public_Relations_and_the_Way_it_is_Practiced)

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is social media making us anti social essay

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How Social Media Makes Us Unsocial: Allison Graham (Transcript)

  • June 11, 2020 7:47 am September 25, 2023 4:21 am
  • by Pangambam S

is social media making us anti social essay

Here is the transcript and summary of Social Media historian Allison Graham’s talk:  How Social Media Makes Us Unsocial at TEDxSMU conference. In this talk, she shares the funny and revealing insights of a life lived online and how social media is used to connect and disconnect us.

Best quote from this talk: 

“I think we would all live life better if we had hands to hold rather than keys to click.”

Listen to the MP3 Audio here:

TRANSCRIPT: 

Allison Graham – Social Media historian

Hi! Thank you very much.

I’d like to start out by asking everyone to power down their devices during my talk. And for those of you that don’t know the power buttons, it’s either on the top or on the side of your phone.

I’d also like to thank the guys from state.com for permission to use this video.

[Video clip]

“I want to post about how great this coffee is, but I can’t think of a funny way to say it.”

“This post is like a page long. How do I shorten this?”

“Just take out all the vowels.” [Still be the other page]

“Seriously!”

“Hey guys, you on Twitter? Follow me.”

“Sometimes I want to move to another country where I won’t have to deal with this stuff.”

(in foreign language) “SHHH.. I am working on a Tweet!” “Does this seem too much like I’m bragging?”

Pages: First | 1 | ... | Next → | Last | View Full Transcript

Opinion: Does social media rewire kids’ brains? Here’s what the science really says

View from behind of child holding phone with social media apps

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America’s young people face a mental health crisis, and adults constantly debate how much to blame phones and social media. A new round of conversation has been spurred by Jonathan Haidt’s book “The Anxious Generation,” which contends that rising mental health issues in children and adolescents are the result of social media replacing key experiences during formative years of brain development.

The book has been criticized by academics , and rightfully so. Haidt’s argument is based largely on research showing that adolescent mental health has declined since 2010, coinciding roughly with mass adoption of the smartphone. But of course, correlation is not causation. The research we have to date suggests that the effects of phones and social media on adolescent mental health are probably much more nuanced.

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That complex picture is less likely to get attention than Haidt’s claims because it doesn’t play as much into parental fears. After all, seeing kids absorbed in their phones, and hearing that their brains are being “rewired,” calls to mind an alien world-domination plot straight from a sci-fi film.

And that’s part of the problem with the “rewiring the brain” narrative of screen time. It reflects a larger trope in public discussion that wields brain science as a scare tactic without yielding much real insight.

First, let’s consider what the research has shown so far . Meta-analyses of the links between mental health and social media give inconclusive or relatively minor results. The largest U.S. study on childhood brain development to date did not find significant relationships between the development of brain function and digital media use . This month, an American Psychological Assn. health advisory reported that the current state of research shows “ using social media is not inherently beneficial or harmful to young people” and that its effects depend on “pre-existing strengths or vulnerabilities, and the contexts in which they grow up.”

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So why the insistence from Haidt and others that smartphones dangerously rewire the brain? It stems from misunderstandings of research that I have encountered frequently as a neuroscientist studying emotional development, behavioral addictions and people’s reactions to media.

Imaging studies in neuroscience typically compare some feature of the brain between two groups: one that does not do a specific behavior (or does it less frequently) and one that does the behavior more frequently. When we find a relationship, all it means is either that the behavior influences something about the functioning of this brain feature, or something about this feature influences whether we engage in the behavior.

In other words, an association between increased brain activity and using social media could mean that social media activates the identified pathways, or people who already have increased activity in those pathways tend to be drawn to social media, or both.

Fearmongering happens when the mere association between an activity such as social media use and a brain pathway is taken as a sign of something harmful on its own. Functional and structural research on the brain cannot give enough information to objectively identify increases or decreases in neural activity, or in a brain region’s thickness, as “good” or “bad.” There is no default healthy status quo that everybody’s brains are measured against, and doing nearly any activity involves many parts of the brain.

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“The Anxious Generation” neglects these subtleties when, for example, it discusses a brain system known as the default mode network. This system decreases in activity when we engage with spirituality, meditation and related endeavors, and Haidt uses this fact to claim that social media is “not healthy for any of us” because studies suggest that it by contrast increases activity in the same network.

But the default mode network is just a set of brain regions that tend to be involved in internally focused thinking, such as contemplating your past or making a moral judgment, versus externally focused thinking such as playing chess or driving an unfamiliar route. Its increased activity does not automatically mean something unhealthy.

This type of brain-related scare tactic is not new. A common version, which is also deployed for smartphones , involves pathways in the brain linked to drug addiction, including areas that respond to dopamine and opioids. The trope says that any activity associated with such pathways is addictive, like drugs, whether it’s Oreos , cheese , God , credit card purchases , sun tanning or looking at a pretty face . These things do involve neural pathways related to motivated behavior — but that does not mean they damage our brains or should be equated with drugs.

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Adolescence is a time when the brain is particularly plastic, or prone to change. But change doesn’t have to be bad. We should take advantage of plasticity to help teach kids healthy ways to self-manage their own use of, and feelings surrounding, smartphones.

Do I expect future findings on the adolescent brain to immediately quell parents’ fears on this issue? Of course not — and the point is that they shouldn’t. Brain imaging data is a fascinating way to explore interactions between psychology, neuroscience and social factors. It’s just not a tool for declaring behaviors to be pathological. Feel free to question whether social media is good for kids — but don’t misuse neuroscience to do so.

Anthony Vaccaro is a postdoctoral research associate at the University of Southern California’s Psychology department.

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Is Social media making us antisocial

is social media making us anti social essay

I remember back in Nepal I visited a popular café where there was a board saying “WE DON’T HAVE WIFI CONNECTION LETS PRETEND IT IS 90s AND LET’S TALK TO EACH OTHER”

Yes, even I was surprised by this board and thought can I eat here if it does not have a WIFI connection. But this statement hit my mind and made me think this again and again and question myself, is it so hard to talk to people in front of us?

Social media has played a big role in communication and bringing world closer. But don’t you think that the same social media which was supposed to bring the world closer is creating boundaries for us and taking us away from our closed ones and is making us antisocial.

Like every coin has two sides heads and tails same way social media too have both sides. We already know its positive sides. In this difficult period of covid when the world was on pause, we could get update of every minute what’s happening outside by social media like Facebook Instagram WhatsApp. No doubt it helped us overcome the most difficult period. But let’s be honest with ourself and think, did we spend more time with our family or with Netflix and social media? Yes, that’s the harsh truth we are living with. People of our generation should realize the importance of happiness which we get from small things such as conversation with family members and making efforts for them just a simple outing or spending time with them makes us happy.

So, it’s high time that we understand the importance of socializing and use social media in a limit as we know that saying anything in excess is harmful.

is social media making us anti social essay

Being a teen, we face difficulty to talk to people in front of us. But the same us is comfortable talking to virtual friends. We know back in days children would play outside with friends of their age this helped them socialize but we don’t see the same happen today; from childhood we get a device called mobile phones and laptops with many games which connect us to this amazing virtual world which seems to be difficult to escape. Whether it is a five-year-old child or a ninety-five-year-old granny everyone needs phone 24 -7 with them. Playing with neighbors is a big thing to ask as we hardly know the family staying next to us. This was good for our health also as it kept us healthy but now, we don’t play anymore. We are more into virtual games from our childhood which has affected our life style. Even when we compare ourself from our older generation we see they are far more active than us.

is social media making us anti social essay

Yes, even I wonder it would be so good if we lived in Gokul Dham Society. Let’s make our society like a Gokul Dham Society. And talk to each other let’s not forget social media was made to bring world closer.

TIPS FOR BEING SOCIAL

  • Start interacting with students in your class.
  • Open up to people about your feelings.
  • Adapt to surrounding.
  • Set a limited time you spend with devices.
  • Visit places with friends and family.
  • Make new friends.

MANISHA JAISWAL

1 ST YEAR (B. TECH AI/ML)

SCHOOL OF ENGINEERING AND TECHNOLOGY

SUSHANT UNIVERSITY

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How Good is Social Media Good or Bad?

This essay about the dual nature of social media examines its profound impacts on communication, mental health, politics, and the economy. It highlights the positive aspects of social media, such as enhanced connectivity and the democratization of information, which empower marginalized voices and facilitate global movements. Conversely, the essay discusses the negatives, including its contribution to mental health issues, the spread of misinformation, and the challenges it poses to political and social cohesion. Economic implications are also considered, noting how social media has transformed business marketing and introduced the influencer economy, alongside the ethical concerns these developments raise. The essay concludes by advocating for a balanced approach to social media use, emphasizing the need for responsible engagement, digital literacy, and appropriate regulation to harness its benefits while mitigating its drawbacks.

How it works

The debate over whether social media is good or bad has become a staple of contemporary discourse, reflecting the complexities and contradictions of our digital lives. Social media platforms like Facebook, Twitter, and Instagram have profoundly reshaped the way we communicate, access information, and even view ourselves. As such, understanding the dual nature of social media is essential—it’s not a simple binary, but rather a multifaceted tool whose impact varies depending on how it’s used.

Starting with the positives, social media has undeniably revolutionized communication, making it easier than ever to stay connected with friends and family across the globe.

For those who have moved away from their hometowns or live in the diaspora, platforms like WhatsApp and Facebook provide a lifeline to their communities and cultures. Additionally, social media has given a voice to those who were traditionally marginalized or silenced. Activists have used these platforms to organize and advocate for change, giving rise to movements like #MeToo, which has sparked a global conversation about gender violence and harassment.

On the flip side, social media’s ability to connect us has also led to significant drawbacks. The mental health of users has been a growing concern, with studies linking heavy social media use to increased feelings of depression, anxiety, and loneliness. The constant barrage of curated, highlight-reel posts can distort reality, making everyday users feel inadequate or unsuccessful compared to their peers. Additionally, the anonymity and physical disconnect provided by social media can encourage bullying and trolling, behaviors that can have devastating effects on individuals, especially young people.

The political landscape has also been dramatically altered by social media, not always for the better. While these platforms have enabled unprecedented levels of political engagement and awareness, they’ve also become hotbeds for misinformation and fake news. The echo chamber effect, where users are only exposed to information that reinforces their existing beliefs, can exacerbate divisions and polarize public opinion. This was vividly illustrated in recent elections around the world, where social media was used to manipulate voters and spread divisive propaganda.

Economically, social media has been a game-changer for businesses and entrepreneurs. The advertising model has shifted dramatically, with companies now able to reach millions of potential customers through targeted ads on social media platforms. This has democratized business advertising, allowing small and medium-sized enterprises to compete on a more level playing field with larger corporations. Influencers have emerged as a new class of marketers, harnessing their large followings to promote products and services, sometimes transforming their online popularity into lucrative careers.

However, the economic implications of social media aren’t all positive. The pressure on businesses to maintain an active and engaging social media presence can be immense, leading to constant scrutiny and the potential for public relations disasters that can arise from a single misjudged tweet or post. Additionally, the rise of influencers has raised questions about consumer manipulation and the ethics of marketing, particularly regarding the transparency of sponsored content.

Considering all these aspects, it becomes clear that social media is a double-edged sword. Its benefits are significant, offering unprecedented connectivity, new opportunities for advocacy, and economic innovation. Yet, these advantages come with real risks and costs, particularly regarding mental health, societal polarization, and the quality of public discourse.

In light of these complexities, the future of social media must involve a balanced approach, emphasizing responsible use and comprehensive digital literacy education. Regulations may also be necessary to address the darker aspects of social media, such as data privacy issues, misinformation campaigns, and online harassment. Ultimately, the goal should be to enhance the positive aspects of these platforms while minimizing the negatives, ensuring that social media can continue to serve as a tool for good in society.

Thus, social media’s real impact is nuanced, and blanket statements about its value or harm might miss the larger picture. It’s a powerful tool that mirrors the best and worst of humanity, challenging us to engage with it thoughtfully and critically. As we navigate its complexities, the responsibility lies with all of us—users, companies, and governments—to foster a digital environment that reflects our highest aspirations rather than our base instincts.

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Why removing protections on social media in the name of free speech is bad for peacebuilding

by Paul Reilly, The Conversation

Why removing protections on social media in the name of free speech is bad for peacebuilding

On May 16 the world will mark the UN International Day of Living Together in Peace. It is a rallying call for people to listen respectfully to others and promote tolerance and understanding.

Perhaps someone should tell tech entrepreneurs Mark Zuckerberg and Elon Musk. The online platforms they head up—Facebook, Instagram, Twitter/X—have become synonymous with fake news, hate speech , misinformation and other online harms.

Social media has been widely blamed for destabilizing democracies and fomenting civil unrest in Europe and North America. In July 2023, the French president, Emmanuel Macron, proposed restricting access to online platforms in order to quell rioting.

This is a far cry from 2009, when Facebook proudly claimed it had created "friendships" between seemingly irredeemably rival groups: Sunni and Shia Muslims, Muslims and Jews, Pakistanis and Indians, Greeks and Turks, conservatives and liberals.

"Peace on Facebook" was a classic example of what social scientist Nicholas John refers to as "social media bullshit." Such PR blurb is designed to convince the public these tech companies are a force for good. They purposefully describe themselves as "platforms"—rather than commercial entities—to emphasize how benign they are.

In reality, these companies financially benefit from every click, like, share and comment users on their platforms make. The more inflammatory the content, the more profitable it is. My research shows that such online incivility only makes it harder to promote peaceful coexistence

Divisive content

There appears little chance of social media platforms taking stronger action to remove divisive content. Since tech entrepreneur Elon Musk's acquisition of the X (formerly Twitter) microblogging platform in October 2022, the guardrails designed to protect minorities have, in fact, been dismantled.

Twitter's Trust and Safety Council was dissolved in December 2022. This move, among many other policy changes, prompted an insider to go public with their fears that the site could no longer protect users from trolling, disinformation and sexual exploitation.

Musk has reportedly described himself as a "free speech absolutist" . This is particularly problematic for those whose real job it is to promote peace in deeply divided societies.

There is already extensive evidence that online platforms such as Facebook and X (formerly Twitter) have been used to spread hate speech. They have been used to incite sectarian violence, too, in countries including India and Myanmar .

In Sri Lanka, following anti-Muslim rioting in 2018, Facebook issued an apology for its role in the unrest. The company hired Article One, the human rights consultancy, to investigate what had happened. It concluded that the hate speech and misinformation that was amplified by Facebook users online "may have led" to violence offline.

My research shows that rumors, misinformation and disinformation have frequently been amplified by social media during contentious parades and protests in Northern Ireland. There is little evidence that such online activity inevitably leads to sectarian rioting. The indirect effects of online incivility, however, is that it makes it harder to promote reconciliation between former antagonists.

In effect, online platforms at present focus more attention on what divides rather than unites different communities.

Research shows that unsupervised intergroup contact , both on and offline, is unlikely to foster positive peace in societies that are transitioning out of conflict. Reducing prejudices against outgroups is much easier when there are rules in place to respond to content that inflames tensions between different communities. In other words, rival groups are unlikely to find common ground in unregulated online spaces where hate speech flourishes.

Clearly, frequent exposure to the online hate speech amplified by social media platforms is unlikely to aid peacebuilding. Communities who do not typically share the same physical space are unlikely to think differently about each other when they see such negative stereotypes being perpetuated online.

Social media such as Facebook and X (formerly Twitter) might not be the best place to promote peace. These platforms are designed to generate profit, not improve community relations.

For intergroup dialogue in contemporary societies to be effective minorities and vulnerable communities need stronger protections, not less. A public service internet, guardrails included, might be a better way to promote reconciliation in divided societies.

Provided by The Conversation

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