writing a good personal statement for masters

How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 104,266 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

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12. international development personal statement statement of purpose for masters example

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14. computer science masters personal statement

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15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

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How to Write the Best Personal Statement for Graduate School

This article focuses on how to write a personal statement for graduate school. After all, it’s an important part of the admissions process. There’s no doubt that your grades matter when applying for grad school. However, your GPA is not the full picture. That’s where personal statements come in handy.

While getting into grad school, especially Ivy League grad schools , is highly competitive these days. Selection committees look at a variety of factors when choosing between the huge numbers of qualified candidates who apply each year. We’ve discussed grad school requirements , so let’s talk about personal statements.

Even if you have a great GPA, you’ll be competing against a larger number of other students with similar GPAs. So a strong personal statement is essential to help you stand out from the crowd.

Fortunately, this also means that you can strengthen your application with a phenomenal personal statement if your GPA is not quite up to scratch. In fact, some committees pay special attention to your personal statement.

Sure, your GPA and test scores say a lot about your academic performance. However, they are only formal documents. Selection committees also want to understand your academic goals and your motivations, and for this, they look to your personal statement.

So, what should be included in your personal statement for graduate school? Most importantly, how do you write a winning personal statement that will help you get into your dream program?

Read on to learn everything to know!

Table of Contents

What is a Personal Statement for Grad School?

Though the requirements vary depending on the institution and the program, generally grad school selection depends on:

• An admissions test or exam
• Your GPA or academic record
• Your personal statement
• Recommendation letters

When applying for grad school, you’ll need to submit a personal statement along with the other requirements. Your personal statement helps the selection committee understand your goals, passion, and ambitions.

Unlike undergraduate admissions which largely rely on academic performance, grad school selection considers a broader range of factors. We evaluated this document from the University of Washington, for example.

Admissions committees know that success at grad school is about more than just academic performance – prospective students also need to be motivated, disciplined, and driven.

Some programs have very strict requirements for what should be included in their personal statements for graduate school, while others leave it more open. Regardless, you’ll need to demonstrate that you are a strong candidate and will excel in their program.

Related: When to Apply for Grad School .

Many applications for graduate programs require a personal statement, and your application will not be considered without one.

Even if it’s not mandatory, including a personal statement when applying to grad school can be highly advantageous and help to convince the admissions committee to move you forward to the next stage.

Your academic resume and the rest of your grad school application will typically focus on your previous academic experience, grades, and other technical elements. Your personal statement is your chance to let your personality shine through and have the selection committee see you as an individual. It’s your opportunity to explain your goals, motivations, and what you have to offer.

Many grad school programs receive hundreds and even thousands of applications. Therefore, a compelling personal statement is one of the most important elements that can help you stand out and move forward to the next stage!

Tips for Writing a Winning Grad School Personal Statement

Your personal statement could make all the difference in getting into your dream grad school and setting you on the path for an exceptional career. Although the best personal statement can vary depending on where you’re applying, there are some things that all the best personal statements examples for graduation school have in common.

So let’s take a look at some top tips on how to write a personal statement for graduate school.

     1. Check the Guidelines

First things first – look at the grad school’s individual requirements and guidelines. Every institution has different guidelines for how they want the personal essay to be formatted and what it should include. Check the required format, maximum word count, information that must be included, and other guidelines.

Most grad schools will post the requirements on their website – if not, contact the admissions office. You don’t want to spend hours writing an essay only to be disqualified just because you didn’t follow the guidelines properly!

     2. Be Genuine

You are wrong if you think exaggerating your experiences or achievements will get you admission to your dream university. The selection committee reads a large number of personal statements on a regular basis.

They’ll quickly see if your assertions are too good to be true. Likewise, it’s not hard for them to tell the difference between a fake and real statement. It’s all about framing your own experiences and motivations in a certain way, rather than exaggerating or fabricating anything.

     3. Keep it Short

Aspiring grad students often feel pressured to write everything about themselves in their personal statement. You don’t need to explain all of your interests, ambitions, and achievements in this document. Instead, it should be short, relevant to the graduation program, and engaging.

The exact length will depend on the programs’ guidelines, but generally speaking, a good personal statement for grad school is around one page. Furthermore, you should make sure that every paragraph and sentence has a purpose. If there isn’t a good reason to include it in your personal statement, cut it out!

     4. Keep it Relevant

A trip to Iceland might be super meaningful to you, but it’s probably not relevant to your application for a computer science program . When writing your personal statement, keep it to experiences and qualifications relevant to the particular program you’re applying for.

However, keeping things relevant doesn’t mean you have to be limited to academic qualifications and professional experience. Some of your personal experiences and even family history may be appropriate and add value.

Furthermore, adding personal elements can make your application more authentic and persuasive, as long as they are relevant to the program you are applying for.

     5. Be Unique

Grad school selection committees read hundreds, if not thousands of personal statements. So it’s important to stand out from the crowd and make a good impression, and anything that is a little different will help.

This could be a unique and engaging opening sentence, or finishing your personal statement with a dramatic line. You can also make your application stand out with unique personal experiences or exceptional qualifications. These will be your point of difference, so be sure to emphasize them in your personal statement!

     6. Strike a Balance

If you look at the best graduate school personal statement examples, you’ll see how the writers manage to strike the right balance between a professional and an informal tone. The goal is to keep the tone neutral — neither too stiff and formal, nor overly friendly. Remember that this is a personal statement and so it is supposed to reflect your personality.

However, it’s also important to keep in mind that you are writing it for your dream graduation program, so it must also be professional. If you are having trouble striking the right tone, consult with a professional writer or editor.

     7. Pay Attention to Grammar and Structure

As part of preparing a professional document, it’s critical that the text has proper grammar, punctuation, and spelling throughout. At grad school, you’re expected to be able to write to a high professional standard, and this means having perfect grammar.

The last thing you want is for your application to be rejected because of poor sentence construction. One way to avoid this is having your essay proofread and edited. If you can’t afford this, ask a qualified friend or family member to look over it.

What Makes a Compelling Grad School Personal Statement

The best graduate school personal statement examples have certain things in common:

• They start with a strong opener that grabs the attention of the selection committee.
• This flows into a compelling narrative that clearly demonstrates the student’s passion and motivation.
• They include specific examples which show the student’s discipline and work ethic.
• They encompass family history, goals, education, and professional background all within a short statement.
• They are well-written, well-structured, and flow well.
• They are well-organized, each paragraph having its own message and belongs in the personal statement.

By applying these rules to your own experience and motivations, you’ll be able to write your own personal statement that will greatly strengthen your grad school application.

Key Elements of a Winning Grad School Personal Statement

Writing personal statements is a critical part of applying to grad school . Let’s take a deep dive into what to include in a personal statement for grad school, how to refine the writing process, and what will help make your application stand out!

Demonstrate Why You’re Right for the Program

When evaluating applications, selection committees look for a potential graduate student who will be a good fit for the program. They want candidates who fit with the school’s culture, have the right attitude, and have the same drive and passion as faculty and other students.

Before writing your personal statement, do your research. Learn about the values and culture of the grad school, as well as their faculty and alumni. Throughout your personal essay, be sure to clearly demonstrate how your own ideology aligns with the school to show that you’ll be a good fit. It can also be powerful to cite a particular piece of research that inspires you, or describe your interest in the work of a particular faculty member.

Ensure your Personal Statement is Well-Written

Of course, it’s not just about what you say. How you say it is also important. Your personal statement serves as a writing sample that will demonstrate your written communication skills (or lack thereof).

Whether a masters program personal statement or a personal essay for a doctorate program, the selection committee wants to see that you can write. This shows them that you’ll be able to produce high-quality written work. This is most relevant for master’s and advanced degrees that contain a thesis component, but all courses require some level of written communication.

Strong and Consistent Messaging

It’s essential that your personal statement builds a clear, compelling narrative to convince the admissions committee that you’re an excellent candidate for their program. You need to clearly communicate your key messages, such as your academic and career goals, what you can bring to the program, and what you want to get out of grad school.

This will be most compelling if you are consistent with your messaging throughout your statement by returning to the same key themes. In the same way, avoid contradictory statements and don’t include elements that don’t fit with the narrative you’re trying to build.

Don’t Oversell

Sure, it’s important to present your strengths and describe your most impressive experience and qualifications. However, a personal statement is not a cover letter for a job application: it shouldn’t be sell, sell, sell.

Don’t be afraid to acknowledge your weaknesses and faults. The selection committee will appreciate your honesty and humility, and this will help you to come across as a human rather than a faceless name on an application.

Include Examples

To create the strongest grad school personal statement you can, you’ll need to include examples. Just like a job interview, examples give more weight to your statements, and help you to demonstrate the claims you’re making are true. Peppering your personal statement with examples also helps to capture the reader’s attention and avoid generic-sounding text.

Be as specific as you can with these examples. Rather than just saying you’re passionate about a subject, demonstrate your interest and dedication to the topic by describing volunteer activities or internships you’ve done in that field. Mention awards you’ve received, or simply just detail a certain life event that sparked your motivation to pursue a certain career.

Share Personal Stories (But Don’t Overshare)

Some of the most powerful examples and anecdotes in a personal statement are just that, very personal. Some of the best personal statements for grad school are those that show the writer’s individuality. You could share how your family history has inspired your passion for a certain subject, or how a particular experience or life event spurred you to pursue a certain career. Not only does this make things more interesting for the reader, but vulnerability can be very compelling.

However, be careful not to overshare. Remember that your personal statement is part of an academic application, so it’s essential to keep things professional. Use a professional tone and appropriate language, and only include necessary details.

Refine and Polish your Application

As one of the key parts of your grad school application, it’s important to ensure your personal statement is refined and polished. Most selection committees will outright disregard applications with spelling mistakes or typos. With such a high volume of applications, a few missed commas or grammatical errors are an easy way to cull a set of candidates. MIT, for example, sends offers of admission to just over 10% of its grad school candidates.

Before submitting your application, proof read your personal statement. Then proofread it again. Ask a friend, colleague, or family member to look at it – it’s amazing what a second set of eyes can pick up.

How Long Should a Grad School Personal Statement Be?

The ideal personal statement for grad school is somewhere between 500 and 1000 words in length.

Any aspiring graduate student wants to make sure that they put in a comprehensive personal statement that includes all the elements they need to win over the selection committee. At the same time, it’s important to not make your personal essay too long, as key information may get lost in lengthy, tedious pieces.

However, don’t worry about being too firm on the length. The most important thing is to write a strong graduate application personal statement that shows your personality and presents a compelling message.

Related: How to Pick a Grad School .

Personal Statement Examples for Graduate School

Though writing a personal statement for grad school is a very personal endeavor, the best personal statements for grad school share certain elements. Here are some successful personal statement examples from fictional graduate school applicants that show some of the key things that make a compelling personal statement.

Earning a college degree has been one of the proudest achievements of my life, despite the fact that my life’s trajectory long suggested that a college education would never be a part of my future. After falling pregnant at age 17 and dropping out of school, I found myself living as one of the “working poor”, balancing two minimum-wage jobs and caring for my child. Through my 20’s I picked up a string of low-paid, low-skill jobs: cleaner, retail clerk, server. I found none of these roles to be fulfilling, and, looking back, I can see that my talents and potential were going to waste.

However, I never gave up on my dream of going to college. I found work that would allow me to support myself and my family financially while giving me the flexibility to go back to school, and at 27, I enrolled at the local community college. At college, I was exposed to a whole new world which was supported by a thirst for learning, and I excelled academically. There were many long nights of studying after a day working at the local distribution center, followed by helping my kids with their homework and putting them to bed.

Working a 36-hour week while caring for a family and working towards a degree only motivated me to work harder. The better my performance and the more outstanding my results, the more I felt that my sacrifices had been worth it. I took inspiration from my mother, who came to this country as a 19-year old single mother from Nicaragua and worked three jobs to support her six children so that we could have a better life. Although I don’t come from a studious or academically-minded family, I have been able to take examples from other facets of my mother’s life and apply these to become an exceptional student.

It was during my time at community college that I truly embraced my lifelong passion for science. I have always been interested in how things work, and through my college studies I have developed an intense interest in physics. I find it fascinating to discover how things work on a molecular level, and I’m driven by the enormous potential of this field to shape human history into the future.

I feel a great part of my success as a student has been in how I have approached my studies. I approach study as if I am already a professional in the field, rather than a student, working diligently to excel and put in the strongest performance I can, which is reflected in my excellent academic record. I always chose the most challenging courses, and sought a broad range of subjects to broaden my knowledge and challenge my thinking. One of my greatest academic milestones to date was when my research paper on sub-atomic mass was published in the campus scientific journal, The Modern Scientist .

My undergraduate journey has not only cultivated a love of learning in me, but a strong desire to pursue a graduate degree. I have prepared for the rigors of graduate study by taking extra credits in not only my chosen field of physics, but also biology, chemistry, and ethics, in order to broaden my knowledge base. Additionally, for the past several years I have been an active member of my school’s physics club, and I have served as the club president for the past 12 months. I feel that my motivation, drive, and diverse life experiences would make me a valuable addition to the University of Virginia’s Master’s in Physics program. I am in awe of Virginia’s impressive and exciting interdisciplinary program and I feel that it is the ideal program to help me pursue a successful career in the world and make a valuable contribution to the scientific community, as society more generally.

Word count: 636

What makes this a strong personal statement:

• The applicant uses memorable examples that are outside the ordinary to stand out from others
• It shows a powerful level of self-reflection, including acknowledging the candidate’s own weaknesses
• The applicant lets their individual personality shine through

I’ll never forget the day when I first held a copy of Simone de Beauvoir’s The Second Sex in my hands. I was in the dusty library at UCLA, a wide-eyed undergraduate student curious to learn more about this thing called “feminism”. At that time, I had no idea the impact that book would have on me, or how it would shape my life.

Reading de Beauvoir’s masterpiece set off a chain reaction that inspired me to learn more about feminism and women’s issues. I moved on to Germaine Greer, Mary Woolstonecraft, Margaret Atwood, Octavia E. Butler, and Audre Lorde, devouring their works and absorbing their ideas. I chose Women’s Studies as my undergraduate major, and interned at the Young Women’s Legal Service in downtown LA for two summers. After finishing my junior year with a 6.0 GPA, I went to Cambodia for three months, where I volunteered with The Purple Ribbon Project, a local, grassroots non-profit supporting female victims of sex trafficking. These diverse experiences inspired me to dedicate my life to advocating for women’s rights.

I am applying my passion for the field to two major projects this year.

First, I received a $2,700 grant under the Women’s Liberation Fund. I propose to expand on a prior research project, looking at the incidence of FGM within remote communities in Malaysia. For this thesis I am studying the cultural factors that contribute to the practice, and how this local practice is illegal at the national level, but ignored by authorities. I plan to expand on this theme as part of my senior thesis. My experience working with local communities in developing countries has been invaluable, as this has not only given me insights into cultural differences, it has also made it easier for me to connect with local communities on the ground as part of my research.

My second major project this year is a self-designed research project as part of my final year of Women’s Studies at UCLA. I am investigating modern perceptions around feminism. I am focusing on my observation that many younger women today seem to be openly hostile towards the concept, and I’m interested in learning whether this reflects a misunderstanding of the underlying theories, or a misalignment with the core values of traditional feminism.

For years I have been working towards graduate study in the field of Women’s Studies, but my approach to the field has been enriched with my double major in Women’s Studies and Development Studies. My interest in development has spurred me to study the particular challenges and opportunities faced by women in low-income countries.

My interest in studying at Brown University has grown out of conversations I’ve had with several people, including Professor Anne Spacek who shared many insights based on her time teaching there. My supervisor Janne Bauer also suggested I connect with Professor Marianne Patel. I reached out to Prof. Patel and we had an inspiring conversation that confirmed I would very much be at home in Brown’s Women’s Studies department.

Word count: 502

• The personal statement has a unique and interesting beginning to capture the reader’s attention. If you’re wondering how to start a personal statement for grad school, begin with a compelling statement.
• The applicant uses several examples to show their passion for the subject and how they will be a great fit for the program
• The personal statement builds a compelling, well-structured narrative

What Sets the Best Personal Statements for Graduate School Applications Apart?

A personal statement is a crucial element of your grad school application. Your GPA alone will not get you into your dream graduate program, especially if you’re seeking admission to a leading institution.

Writing a personal statement for graduate school can be a little overwhelming, especially if it’s your first try. It’s important to come up with a succinct statement that is also unique, authentic, and professional. Keep it short, simple, compelling, and most importantly relevant to the program.

For more tips on putting together a winning grad school application, check out our tips for getting into Ivy League grad school and GRE preparation tips .

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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How to Write a Graduate School Personal Statement (with example!)

Varonika Ware is a content writer at Scholarships360. Varonika earned her undergraduate degree in Mass Communications at Louisiana State University. During her time at LSU, she worked with the Center of Academic Success to create the weekly Success Sunday newsletter. Varonika also interned at the Louisiana Department of Insurance in the Public Affairs office with some of her graphics appearing in local news articles.

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Congratulations on finishing your bachelor’s degree, and starting the next chapter! You might be thinking about applying to graduate school, and fortunately, it’s very similar to applying to an undergraduate program. However, it’s probably been a few years since you’ve had to write an application essay, so you might be wondering how to write a personal statement for graduate school. If so, this guide is the perfect resource for you! Keep reading below to find out more, and don’t forget to check out the example of a graduate school personal statement.

What is a personal statement?

A personal statement is an essay that encapsulates your personal journey and how that’s shaped who you are as an applicant. They are typically 400-600 words, but can be longer or shorter. 

Be sure not to confuse a personal statement with a statement of purpose as they are two different types of admissions essays. Use this as an opportunity to show colleges what you value and what’s turned you into an ideal student for your desired school. 

What should I write about?

Personal statements are your chance to get, well, personal. While you should answer the prompt in its entirety, you should also write about yourself. Bring a personal element into your essay like family or a story of you overcoming an obstacle. 

Ideally, your story should relate to what you’re trying to accomplish at your graduate school of choice. Tie it all together: your personal experiences, your desired major, and your ideal outcome. 

Tips for writing a personal statement for graduate school

It’s important to start your graduate application as soon as you’re able. Usually, the first round of applications receive the best financial aid packages, so start early! 

Starting sooner can also give you the time to outline your essay and get it read over by your support system. You’ll want it all to be perfect, so don’t rush.

Be transparent

Instead of telling admissions what you think they want to hear, be open and honest about yourself. You want them to understand you, and the only way to do that is to show who you actually are. Offer up personal stories or things that genuinely interest you so that you can show off your sparkling personality!

Be original

Graduate programs are often very competitive since there’s a smaller admissions pool. As a result, your essay should be as original as possible to stand out from the crowd. Tell your story in an organic way, and approach the given prompt with an open mind. 

Related : How to write an essay about yourself

Check your work

It’s extremely important for you to proofread and check for correct spelling and grammar throughout your personal statement. Even simply reading your statement out loud can help you catch any errors and make sure your words flow together. You should also consider having mentors or people within your support system read over your essay to ensure your message is clear.

Common mistakes when writing a graduate school personal statement

Reusing your undergraduate essay .

Reusing your first supplemental essay as a template is a big mistake you want to avoid. Years have passed since then, and you’ve learned new skills and grown as a person and a student. 

The experiences you previously wrote might not resonate with who you are today or tell the graduate team what they want to know about you. It may also have grammatical errors that you might not have noticed before, so take a little extra time to start from scratch and create something new.

Repeating what’s in your resume

It’s likely that your graduate school of choice will require you to upload a copy of your resume as part of your application. Therefore, the admissions committee will already know your professional background, so tell them something else about yourself or provide further depth to a job experience. Repeating yourself only tells them one thing, and you want to be the most well-rounded applicant that you can be.

Graduate school personal statement example

Prompt: Please discuss how your experiences, both personal and professional, have led you to pursue a graduate business degree at this time. What are your short- and long- term goals and how will this program and the J. Mack Robinson College of Business help you achieve these goals? (750 words max)

While many of the applications you receive will detail the many ways that person has been the first to do something, I pose a different perspective: hope to be the last. In other words, you might see me as a first-generation college student, but I see the makings of becoming the last generation to worry about generational wealth in my family. 

Though it is true that I would be the first in my family to get my master’s degree, I’m hoping that my future success means I’ll be the last “first.” It’s not lost on me what this title means, but most of all, it signifies the dawn of an era. A dynasty bred from the struggles and achievements of those before it.

These are big shoes to fill, but I’ve never been afraid of a challenge and the things I’ve learned have helped me secure my future. For example, by observing different business models throughout the years, I found a secret about marketing: people love a product that loves them back. In my case, a product that’s always loved me back were books. I’d fallen in love with bookshelves and bookstores alike, so it only makes sense that a culmination of my love of marketing and books is the goal of one day working in book publishing. I want to know the inner workings of book promotion including design decisions and book tours. Eventually, I plan on working at one of the big publishers such as Penguin Random House, Harper Collins, or Macmillan.

Fortunately, I’ve been given opportunities to decide on my own path, which I hope to execute at Georgia State University. This school’s unique curriculum will be an asset to me since there are classes that specifically cater to buyer behavior, and that’s an area of study I’m particularly interested in. The Social Media Intelligence Lab and social media marketing class will hopefully give me an inside look into influencer marketing and its impact on product profitability. According to your mission statement, GSU educates future leaders, and I want to be a part of that.

As a mentor of mine once said, knowledge is meant to be shared, and if it isn’t, it’s control. I hope to build up the people around me with knowledge and experiences as I go out into the professional world just as I hope this program will do for me. If I’m accepted into this program, I plan on using my creativity and drive for not only my success, but for my family’s as well. There may be times I fall short of a goal, but failure isn’t an option. Each benchmark professors put in front of me will be conquered, and one day, I’ll be one of your notable alumni. 

Why this essay works:

• The writer clearly researched the school and understands its values
• The prompt is answered completely and seamlessly
• The applicant knew their goals and thought of ways to achieve them at the college 
• This statement communicates not only what the college gains from this applicant’s admission, but also what the applicant gains
• It’s also well within the word limit

Frequently asked questions about how to write a graduate school personal statement

Do i have to write a personal statement to get into graduate school, how long is graduate school, do i have to take an exam to get into graduate school, scholarships360 recommended.

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Personal statements for postgraduate applications

Your Masters personal statement is an essential part of your postgraduate application as it's this document that will convince admissions tutors that you're worthy of a place on a course. Discover how to write a Masters personal statement and take a look at some examples for inspiration

What is a personal statement?

A Masters personal statement is a piece of writing that you submit as part of your  postgraduate application . It's your first real chance to sell yourself to the university and to demonstrate to admissions tutors that you're right for the course.

It's likely that you've already written a  personal statement for your Bachelors degree , so this should give you some idea of what to expect. However, don't be tempted to use your undergraduate personal statement as a template. You will have progressed academically since then and admissions tutors will want to see evidence of this.

Your postgraduate personal statement should be unique and tailored to the course that you're applying to. Use the opportunity to show off your academic interests and abilities, and to demonstrate that the programme will benefit from your attendance as much as you'll benefit from studying it.

'Personal statements have a two-way function in the application process,' explains Steve Carruthers, head of postgraduate admissions and student visa compliance at the University of East Anglia (UEA). 'They are critical to demonstrating the student is right for the course, showing their experience, knowledge, background and personality, as well as their interest in the subject. They also enable the admissions team to ensure the selected course is the best fit for the student's aspirations and goals, or to make alternate recommendations to ensure all options have been equally considered.'

How long should a postgraduate personal statement be?

A Masters personal statement should be around 500 words. This equates to one side of A4. However, some universities require more, often two sides. Some institutions also set a character limit instead of a specific word count, so it's important that you check the application guidelines before starting to write your statement.

As they're relatively short, don't waste words on autobiographical information. This isn't necessary in postgraduate personal statements. Instead, focus on why you want to study a particular programme and your potential to successfully complete the course.

What should I include in a Masters personal statement?

'The statement is a snapshot of who you are  and why you've chosen your course, so include everything that helps an academic or admissions team see that clearly,' advises Steve.

You should tailor your personal statement to fit the course you're applying for, so what to include will largely depend on the course requirements. However, in general you should write about:

• Your reasons for applying for a particular programme and why you deserve a place above other candidates - 'demonstrate your interest and passion for the course and subject. This tells admissions staff you're more likely to fully engage in your studies,' says Steve. Discuss your academic interests, career goals and the university and department's reputation, and write about which aspects of the course you find most appealing, for example particular modules or work experience opportunities. Show that you're ready for the demands of postgraduate life by demonstrating your knowledge and experience.
• Your preparation  - address how undergraduate study has prepared you for a postgraduate course, mentioning your independent work (e.g. dissertation) and topics that most interested you.
• Evidence of your skillset  - 'show your writing skills, intellect and ability to succeed academically, as well as the effect and impact you may have on the cohort as a leader, influencer, or enthusiastic team member,' adds Steve. Highlight relevant skills and knowledge that will enable you to make an impact on the department, summarising your abilities in core areas including IT, numeracy, organisation, communication, time management and critical thinking. You can also cover any grades, awards, work placements, extra readings or conferences that you've attended and how these have contributed to your readiness for Masters study.
• Your goals  - 'Your long-term plans and aspirations are also important to cover, as they both help ensure you've selected the best course to achieve these, but also give the academic team an understanding of how they might best support you through your studies,' says Steve.

Address any  weaknesses, such as lower-than-expected module performance in your undergraduate degree or gaps in your education history. The university will want to know about these, so explain them with a positive spin. Cover how these gaps and weaknesses have been addressed and what will be different in your  postgraduate studies.

How should I structure my personal statement?

Your personal statement should follow a logical, methodical structure, where each paragraph follows on from the one before. Make sure paragraphs are short, succinct, clear and to the point. Remember, you only have 500 words so use them wisely.

Capture the reader's attention with an enthusiastic introduction covering why you want to study a particular Masters. Then, engage the reader in your middle paragraphs by summing up your academic and employment background, evidencing your knowledge and skills and demonstrating why the course is right for you.

Your conclusion should be concise, summarising why you're the ideal candidate. Overall, aim for five or six paragraphs. You can use headings to break up the text if you prefer.

The majority of postgraduate applications are submitted online directly to the university. If this is the case, present your personal statement in a standard font such as Arial, Calibri or Times New Roman, text size 11 or 12. If your course application is submitted through UKPASS (UCAS's postgraduate application service) font style won't matter, as personal statements are automatically formatted.

How can I write a good postgraduate personal statement?

• Give yourself plenty of time and don't rush . Your personal statement can make or break your application so it needs to be right. Tutors can tell if you're bluffing, and showing yourself up as uninformed could be costly. Before you start, read the rules and guidelines provided, check the selection criteria and research the course and institution.
• Use AI tools responsibly - 'Remember, this is a 'personal' statement, so make sure it's all about you,' stresses Steve. 'Using AI such as ChatGTP or Google Bard to generate a statement may be easier, but generalised statements that miss out you, your personality and experiences will never be as effective. Personal stories and experiences really bring your statement to life, and this is one of those times it's ok to talk boldly about all you've achieved, and your qualities.'
•  Adopt a positive, enthusiastic and professional tone and write in clear, short sentences . Avoid elaborate or overly complicated phrases. Unless otherwise stated, all postgraduate personal statements should be written in English and your spelling, grammar and punctuation must be spot on, as the personal statement acts as a test of your written communication skills..
• Don't use the same supporting statement for every course . Admissions tutors can spot copy-and-paste jobs. Generic applications demonstrate that you have little understanding of the course. In order to stand out from the crowd, Masters personal statements must be unique and specific to the course and institution.
• Draft and redraft your statement until you're happy . Then ask a friend, family member or careers adviser to read it. Proofreading is incredibly important to avoid mistakes. Memorise what you've written before any interviews.

What do I need to avoid?

• follow online examples too closely, use them as a guide only
• use your undergraduate UCAS application as a template
• be negative
• lie or exaggerate
• use clichés, gimmicks, humour, over-used words such as 'passion' or Americanisms
• include inspirational quotes
• make pleading/begging statements
• needlessly flatter the organisation
• include irrelevant course modules, personal facts or extra-curricular activities
• use overly long sentences
• repeat information found elsewhere in your application
• leave writing your personal statement to the last minute.

How should I start my Masters personal statement?

Steve believes there is no right way to start a personal statement so try not to waste too much time coming up with a catchy opening. The more you try, the more contrived you'll sound and the more likely you are to fall into the trap of using clichés. 'A good rule of thumb is to make it interesting, personal (avoiding bland generalisms) and enthusiastic for your choice of study.’

'Your opening lines could include how your current interests (we're less interested in you as a six year old) have led you to apply for this course, and how you see it helping you achieve both your full potential and future aspirations,' says Steve.

Avoid using overused phrases, such as:

• For as long as I can remember…
• From a young age…
• I am applying for this course because…
• Throughout my life I have always enjoyed…
• I have always been interested in…
• I have always been passionate about…
• I have always wanted to pursue a career in…
• Reflecting on my educational experiences…

Admissions tutors read hundreds of applications per course so the opening paragraph of your personal statement needs to get straight to the point and make a real impact. Avoid overkill statements, gimmicks and popular quotes.

If you're really struggling, come back and tackle the opening once you have written the rest.

How should I end my personal statement?

Conclusions should be short, sharp and memorable, and leave no doubt in an admissions tutor's mind that you deserve a place on a course.

The perfect ending should pull all of your key points together without waffling or repeating yourself.

Like the rest of your Masters personal statement, keep the ending simple. Be succinct and make it clear why you'll be an asset to the university and end on a positive note, with a statement about why the institution would be lucky to have you as a student.

What are admissions tutors looking for?

'Passion for the subject, and an understanding of the key challenges and problems it's currently facing, as well as the research being undertaken to solve these or to move the field forwards, really endears you to the academics who you'll be interacting with,' explains Steve.

'Strong writing skills are a gift, so be clear and concise about what you want to say, and always get a second pair of eyes to check spelling and grammar as well as readability.'

Make sure you also provide:

• an explanation of how the course links your past and future
• an insight into your academic and non-academic abilities, and how they'll fit with the course
• evidence of your skills, commitment and enthusiasm
• knowledge of the institution's area of expertise
• reasons why you want to study at the institution.

Personal statement examples

The style and content of your postgraduate personal statement depends on several variables, such as the type of qualification that you're applying for - such as a  Masters degree , a conversion course or  teacher training . Here are some postgraduate personal statement templates to help you get started:

Business management personal statement

Postgraduate courses in business management are popular among graduates. To make your application stand out your personal statement needs to cover your motivations for choosing a specific course at a particular university, your career goals and how the Masters will help you achieve them. Be sure to mention relevant transferrable skills and work experience. Read up on management courses .

Computer science personal statement

If you'd like to complete a Masters but studied an unrelated subject at undergraduate level you'll need to explain why you'd like to change disciplines. In the case of computer science your personal statement will need to show that you possess the technical, mathematical and analytical skills necessary, as well as demonstrate your knowledge of the subject area. Gain an insight into the information technology sector .

Law personal statement

You'll apply for an LLM the same way you would for any other Masters, directly to the university. Whether you're undertaking a general LLM or a more specific programme, such as an LLM in human rights or international business law, you'll need to convey why you want to study the law in more depth and how this could potentially aid your career. Discover more about LLM degrees .

Nursing personal statement

If you didn't study the subject at undergraduate level but you'd like to apply for a postgraduate course in nursing your personal statement needs to convey your reasons for choosing this career path, as well as demonstrate a specific set of skills, knowledge of the working environment and relevant  experience. Find out more about working as an adult or children's nurse .

Psychology personal statement

Applications for conversion courses such as these are fairly straightforward and made directly to individual institutions. You need to explain why you want to change subjects and how your current subject will help you. Explain what experience you have that will help with your conversion subject, and what you hope to do in the future. Learn more about  psychology conversion courses .

Social work personal statement

If your Bachelors degree was in an unrelated subject but you now have ambitions to work as a social worker you'll need a Masters in social work (MSW) to qualify. Social work Masters have a substantial work placement element so you'll need to cover what you hope to achieve during this time as well as demonstrate other relevant experience. Find out more about social work courses .

PGCE primary personal statement

As well as detailing why you want to work with this particular age group, a PGCE primary personal statement should highlight the ways in which your educational background has inspired you to teach. You'll need to cover relevant skills you have gained and any related work experience, as well as demonstrate your knowledge of the primary national curriculum. Read up on PGCEs .

PGCE secondary personal statement

You'll need to cover why you want to teach at secondary level while also acknowledging the pressures and challenges of working with older pupils. As you'll be teaching a specific subject, you'll need to evidence your knowledge in this area and demonstrate how your first degree was relevant. It's also essential to highlight any related work or voluntary experience. Learn more about teaching personal statements .

Find out more

• Search postgraduate courses .
• Find out what else you must consider when  applying for a Masters degree .
• Completed your application? Discover what  postgraduate interview questions  you may be asked.

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How to write a personal statement

How to approach writing your personal statement for graduate applications.

If you’re applying for a grad course that requires a personal statement (sometimes also called a ‘statement of purpose’), it can be difficult to know where to start and what to include. Read on for tips from some of our masters’ students about their process and what they found helpful.

1. Before you start

The academic work is the most important reason why we’re here, but that also translates into work experiences, internships, volunteering. I think a big part of the personal statement is crafting that narrative of academic self that fits alongside your professional experiences, to give that greater picture of who you are as an academic. Lauren (MSc Modern Middle Eastern Studies)

Start by thinking about the skills, knowledge and interests you’ve acquired over time and how the course at Oxford will take them forward.

Your statement is the story you want to tell about yourself and your academic work to the department you are applying to.

Most of your application and its supporting documents communicate plain facts about your academic career so far. Your personal statement is your best opportunity to put these facts into context and show assessors how you’ve progressed and excelled.

Make sure you highlight evidence of your achievements (a high grade in a relevant area, an award or scholarship, a research internship).

Presenting yourself

When I was writing my personal statement, I went onto my course website. I looked at what they emphasised and what kind of students they were looking for, and I wrote about my experiences based on that. Kayla (MSc in Clinical Embryology)

Make it easy for an assessor to see how you meet the entry requirements for the course (you can find these on each course page ).

Don’t make any assumptions about what Oxford is looking for!

Get to know your department

You want to study this particular subject and you want to study at Oxford (you’re applying here, so we know that!) but why is Oxford the right place for you to study this subject? What interests or qualities of the academic department and its staff make it attractive to you?

Use your academic department’s website for an overview of their research, academic staff and course information (you'll find a link to the department's own website on each course page ).

I said, ‘why do I actually want to be here? What is it about being at Oxford that’s going to get me to what I want to do? Sarah (Bachelor of Civil Law)

Talk it out

Talking to others about your statement can be a great way to gather your ideas and decide how you’d like to approach it. Sarah even managed to get benefit out of this approach by herself:

“I spent a lot of time talking out loud. My written process was actually very vocal, so I did a lot of talking about myself in my room.”

2. The writing process

Know your format.

Make sure you’ve read all the guidance on the How to Apply section of your course page , so you know what’s needed in terms of the word count of the final statement, what it should cover and what it will be assessed for. This should help you to visualise roughly what you want to end up with at the end of the process.

Make a start

When it comes to writing your personal statement, just getting started can be the hardest part.

One good way to get around writer’s block is to just put it all down on the page, like Mayur.

First - write down anything and everything. In the first round, I was just dumping everything - whatever I’ve done, anything close to computer science, that was on my personal statement. Mayur (MSc Computer Science)

You’ll be editing later anyway so don’t let the blank page intimidate you - try writing a little under each of the following headings to get started:

• areas of the course at Oxford that are the most interesting to you
• which areas you’ve already studied or had some experience in
• what you hope to use your Oxford course experience for afterwards.

3. Finishing up

Get some feedback.

Once you’ve got a draft of about the right length, ask for feedback on what you’ve written. It might take several drafts to get it right.

This could involve getting in touch with some of your undergraduate professors to ask them to read your draft and find any areas which needed strengthening.

You could also show it to people who know you well, like family or friends.

Because they’re the first people to say, ‘Who is that person?’ You want the people around you to recognise that it really sounds like you. It can be scary telling family and friends you’re applying for Oxford, because it makes it real, but be brave enough to share it and get feedback on it. Sarah (Bachelor of Law)

Be yourself

Finally - be genuine and be yourself. Make sure your personal statement represents you, not your idea about what Oxford might be looking for.

We have thousands of students arriving every year from a huge range of subjects, backgrounds, institutions and countries (you can hear from a few more of them in our My Oxford interviews).

Get moving on your application today

To find out more about supporting documents and everything else you need to apply, read your course page and visit our Application Guide .

Applicant advice hub

This content was previously available through our  Applicant advice hub . The hub contained links to articles hosted on our  Graduate Study at Oxford Medium channel . We've moved the articles that support the application process into this new section of our website.

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• How To Write Your Postgraduate Personal Statement

Postgraduate study

• What are the differences between an undergraduate and postgraduate personal statement?
• Why study postgraduate?
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What's on this page?

What is a personal statement, preparing to write your personal statement, opening your personal statement, work experience and future plans, ending your personal statement.

Your postgraduate personal statement is your chance to get noticed for your expertise and experience you’ve gathered. It’s an important part of the application process as it allows you to talk about yourself and your passions and prove the value you can bring to your chosen university.

In this article, we’re going to talk you through how to write a postgraduate personal statement that stands out and gives you the best chance of being offered a place on the master’s programme you’re applying for. 

Shona Barrie – Director of Admissions, University of Stirling

You’ll have already written a personal statement for your undergraduate study, so you’ll know the importance of preparation. There are two things to think about when you’re planning:

• The practical and factual information you need to get across.
• Then, the more emotional, human parts of you that make you different to everyone else. 

Before you start writing, take some time to think about the key things you’d want your chosen university to know about you, and get them down on paper.

Questions to focus your mind

• Why have you chosen this master’s programme?
• Why are you passionate about this subject matter? 
• How has your undergraduate study influenced your decision to apply?
• Have you got any work experience that might help you?
• What life experiences have you had that you could talk about?
• What achievements can you talk about to support your application?
• Why do you want to study at this particular university?
• What plans and ambitions do you have for your future career?

Three top tips

Be specific.

Remember that a postgraduate personal statement needs you to talk specifically about the university you’ve chosen.

Demonstrate experience

Universities will be looking for postgraduate students who are able to demonstrate expertise in a particular subject – so include that.

Show what you've learnt

Tell the university about your university life as an undergraduate and include any clubs or societies you were involved in.

Admissions tutors will be reading a lot of personal statements so it’s important to grab their attention right from the start. 

You can find a full guide on How to start a personal statement: The attention grabber but here are the main things for you to think about. 

• Don’t overthink the opening . Just start by showing your enthusiasm for the subject, showcasing your knowledge and understanding, and sharing your ambitions of what you want to achieve.
• Avoid cliches . Remember, this opening part is simply about introducing yourself, so let the admissions tutor reading your personal statement get to know you. 
• Keep it relevant and simple . You’re limited on how much you can include so avoid long-winded explanations. Why use 50 words when ten can make your point?

Talking about the course

Now you’re ready to start talking about the course and subject you’re applying for.

There are four main areas you’ll need to cover in this section of your personal statement. 

• Why are you applying for this master’s?  Think about your undergraduate study and how this master’s will develop your expertise further. Do you have career aspirations this course will help you achieve?
• Why does the subject interest you? This is your chance to show your passion and really demonstrate who you are. If you have work or volunteering experiences related to the subject, include them here.
• Why do you think you’ll be an asset to the university?  Your personal and practical skills combined together create a unique picture of who you are and why you’ll be a successful postgraduate student, so include both. 
• How does your previous undergraduate study relate to the course? Showcase your enthusiasm for your current study and take the opportunity to demonstrate your skills and knowledge now, and how you want to build on that. 

Next, you’ll need to write about your personal skills and achievements.

Universities like to know the abilities you have that’ll help you on the course, or generally with life at university. Don’t forget to include evidence to back up why you’re so passionate about the programme you’ve chosen.

Your personal skills and achievements

Be bold and talk about the achievements you’re proud of., include positions of responsibility you hold, or have held, both in and out of school., what are the things that make you interesting, special, or unique .

Your work experience and future plans are important to include in your personal statement. You should share details of jobs, placements, work experience, or voluntary work, particularly if it's relevant to your course. 

• Try to link any experience to skills or qualities that’ll make you successful on your course.
• If you know what you’d like to do after as a career, explain how you plan to use the knowledge and experience you’ll gain.

It’s always good to connect the beginning of your statement to the end and a great way to reinforce what you said at the start. You want to see the ending as your chance to end in a way that’ll make the university remember you. 

This final part of your personal statement should emphasise the great points you’ve already made and answer the question of why you should be offered a place on the course. 

Read our full guide on How to finish your statement the right way .

Aakriti Labra – MSc Occupational and Organisational Psychology, University of Surrey

Now you’ve written your postgraduate personal statement, you’ll need to do a couple of final things before you submit it. 

• Have you proofread your personal statement? Don’t just rely on spellcheckers. We’d recommend reading it out loud as that’s a great way to spot any errors as well as checking it sounds like you. 
• Have you asked for feedback? Ask friends, family or your undergraduate university tutors to have a read through your personal statement and take their feedback on board.
• Check out our personal statement dos and don'ts Have a look at the common pitfalls against your final draft to make sure you haven't made any obvious errors!

Postgraduate

More advice.

Use the UCAS’ personal statement tool alongside this guide to help you structure your ideas.

Do you want to understand the differences between an undergraduate and postgraduate personal statement? Take a look at our guide here.

Why study a postgraduate course? Find out here.  

What funding is there for postgraduate courses?  

Sponsored articles UCAS Media Service

How to find a job, student finance for postgraduate loans, five reasons to sign up to the ucas newsletter.

How to Write a Stand-Out Personal Statement for Your Graduate School Application

While deciding to embark on the path to graduate school is an exciting first step toward advancing your career, the application process can sometimes feel daunting and confusing.

One major part of the application that most schools require is a personal statement. Writing a personal statement can be an arduous task: After all, most people don’t necessarily enjoy writing about themselves, let alone at length.

A compelling personal statement, however, can help bring your application to the top of the admissions pile. Below, we’ve outlined what you need to know about crafting a personal statement to make your application shine.

What Is a Personal Statement?

The point of a personal statement is for the admissions board to gain a deeper understanding of who you are apart from your education and work experience. It explains why you’re the right fit for the program and a worthwhile applicant. It’s also an opportunity to highlight important factors that may not be readily available in the rest of your application.

A personal statement is different from a statement of purpose (if you’re asked for that as well). A statement of purpose will touch on your academic and career goals, as well as your past credentials. While those should also be discussed in your personal statement, it’s more about your life experiences and how they’ve shaped you and your journey to graduate school.

Questions to Ask Yourself Before Writing a Personal Statement

Before you start crafting your essay, there are a few prompts you can ask yourself to help clarify what you want to accomplish.

• What are the key points you want to communicate about yourself?
• What personal characteristics or skills do you have that make you a strong candidate for this field?
• What exactly are your career goals, and how does graduate school play into them?
• What have you learned about this field already? When did you first choose to follow this path, and what do you enjoy about it?
• What do you think is important for the admissions board to know specifically about you?
• Are there any discrepancies or causes for concern in your application you need to address? For example, is there a career and schooling gap, or a low GPA at one point? This is the time to discuss whether a personal hardship may have affected your academics or career.
• Have you dealt with any unusual obstacles or difficulties in your life? How have they affected and shaped you?
• What sets you apart and makes you unique from other graduate school applicants?
• What factors in your life have brought you to where you are today?

Top Tips for Writing a Graduate School Personal Statement

Pick a few points to emphasize about yourself . Introduce yourself to the admissions board. Select key factors about your background that you want the university to know — elements that reveal what kind of person you are and demonstrate why you’re a strong candidate for the school and field of study.

Be very specific . Again, a personal statement is all about communicating what distinguishes you from other applicants. To accomplish that, you need to share specific anecdotes that underscore your statements. If you say you’re a strong leader, present an example of a time you’ve proven that skill through work, school or your personal life. These specific, personal stories provide a deeper understanding of who you are and prove your intentions.

Do your research . Demonstrate what attracted you to the program. If there is a specific faculty member or class that caught your attention, or another aspect of the program that greatly interests you, convey it. This shows you’ve truly researched the school and have a passion for the program.

“Whatever the topic may be, I would recommend writing in a manner that reflects or parallels the institution’s and/or department’s missions, goals and values,” said Moises Cortés, a graduate/international credentials analyst for the Office of Graduate Admission at USC .

Address any gaps or discrepancies . Explain any factors that may have impacted your academic career. If you had an illness or any other personal hardships that affected your grades or work, discuss them. If there is a discrepancy between your grades and your test scores, you can also take the time to go over any extenuating circumstances.

Strike the right tone . While it’s important to give readers a glimpse of your personality, avoid oversharing or revealing intimate details of your life experiences. You should also avoid making jokes or using humorous cliches. Maintain a professional tone throughout your writing.

Start strong and finish strong . As with any piece of writing, you want to draw in your readers immediately. Make sure to start off with an interesting and captivating introduction. Similarly, your conclusion should be a well-written, engaging finish to the essay that highlights any important points.

“ For a personal statement, I think the first and last paragraphs are most important and should always relate the program they are applying to their own experiences and ideas,” Hoon H. Kang, a graduate/international credential analyst with the Office of Graduate Admission, told USC Online.

Proofread, proofread and proofread again . We can’t emphasize enough the importance of rereading your work. Your personal statement is also an analysis of your writing skills, so ensure you have proper grammar and spelling throughout. In addition, we recommend having multiple people look over your statement before submission. They can help with the proofreading (a second person always catches a mistake the writer may miss), give advice about the statement’s structure and content, and confirm it’s the proper recommended length.

Once you’ve considered all of the above and reviewed and edited your personal statement to perfection, it’s time to submit and check off any remaining application requirements, including your resume and letters of recommendation .

Personal statements are arguably one of the most challenging aspects of applying to graduate school, so make sure to revel in this accomplishment and acknowledge your successes.

For more information, visit the  Office of Graduate Admission at USC  and explore  USC Online ’s master’s degrees, doctoral programs and graduate certificates.

At home, abroad, working, interning?  Wherever you are this summer, contact OCS or make an appointment for a virtual advising session. We are available all summer! 

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Writing Personal Statements for Graduate School

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Personal Statements

Preparing a well-written and effective personal statement (sometimes referred to as statements of purpose or personal essays) that clearly articulates your preparation, goals, and motivation for pursuing that specific graduate degree is critically important. You will need to spend a considerable amount of time and effort in crafting these statements. The focus, structure, and length of personal statements vary from program to program. Some will have prompts or questions you need to answer, while others will leave the topic open-ended. The length varies widely as well. Read instructions carefully and make sure to adhere to all parameters laid out in the application guidelines.

Clear writing is the result of clear thinking. The first and most important task is to decide on a message. Consider carefully which two or three points you wish to impress upon the reader, remembering that your audience is composed of academics who are experts in their fields. Your statement should show that you are able to think logically and express your thoughts in a clear and concise manner. Remember that the reader already has a record of your activities and your transcript; avoid simply restating your resume and transcript. Writing your statement will take time; start early and give yourself more than enough time for revisions. If no prompts are given, you can use the questions below to begin brainstorming content to include in your statement; for more information, see our Writing Personal Statement presentation Prezi  and our three-minute video on Writing Personal Statements .

• What experiences and academic preparation do you have that are relevant to the degree you’re seeking?
• Why are you choosing to pursue a graduate degree at this time?
• Why do you want to pursue this particular degree and how will this degree and the specific program fit into your career plans and your long-term goals?
• What specific topics are you aiming to explore and what does the current literature say about those topics?

After you’ve written a first draft, start the work of editing, refining, simplifying, and polishing. Provide specific examples that will help illustrate your points and convey your interests, intentions, and motivations. Is any section, sentence, or word superfluous, ambiguous, apologetic, or awkward? Are your verbs strong and active? Have you removed most of the qualifiers? Are you sure that each activity or interest you mention supports one of your main ideas? Spelling and grammatical errors are inexcusable. Don’t rely on spell-check to catch all errors; read your statement aloud and have it reviewed by multiple people whose opinion you trust. If possible, have your statement reviewed by a writing tutor. For individual assistance with writing your personal statement, consult with the writing tutor in your residential college  or the Writing Center within the Yale Center for Teaching and Learning .

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The Ultimate Guide to Writing a Killer Personal Statement for Graduate School

How to Write a Personal Statement That Stands Out: The Key Elements Admissions Committees Are Looking For

You’re organizing and preparing to go to graduate school, you’ve narrowed down your list, and now it’s time to tackle your personal statement (sometimes referred to as a letter of intent, personal essay, or statement of purpose). Writing a strong personal statement is essential for your graduate school application and will reflect your passion and potential, but also will show the admissions committee or faculty what sets you apart from other applicants. While students commonly assume their grades or test scores are the most important elements of their applications, the personal statement and recommendation letters often play an equally important role in your admission decision. 

Here are 10 tips to help you think about creating a compelling personal statement that increases your chances of acceptance: 

1. Research your intended program in order to demonstrate fit.

It will be important for you to familiarize yourself with the graduate programs to which you are applying and then articulate in each statement why you’re a good fit for each individual program. In whatever ways are helpful to you, create an organizational tool in order to track each institution's requirements, noting any particular questions or prompts you must address. Understand your intended program's strengths, the types of students the program is looking for, and familiarize yourself with faculty members, research opportunities, and unique features. Show how your interests and experiences align with the program’s offerings, what you can add to the program, and how that program will help you achieve your career goals. 

2. Follow the guidelines and understand any prompts or questions. 

The more you know about your intended graduate program and school, the more you you can showcase what makes you stand out as a candidate. However, there may be specific things asked of you in certain letter requirements, while other schools may be more open-ended. Carefully read and adhere to the application guidelines for each program. Pay attention to word or page limits, formatting requirements, and any specific questions or prompts you need to address. 

Important tip: If you do not need to address specific prompts and all of your programs just ask you to write a personal statement or letter of intent describing your interests and career goals, write individual letters for each program! It will certainly save you time to write one letter, but make sure you at least adjust parts of your letter to include the correct school name and program and address any specific aspects of the program that are relevant to you. For example, if your intended graduate program doesn’t offer research opportunities, but your letter describes your love of research and intentions to conduct research in your graduate program, faculty and admissions representatives may perceive that you did not take the time to understand the curriculum and program outcomes and react unfavorably to your candidacy. 

Even if you’re a stellar student and qualified candidate, most graduate programs want students that are going to be successful and their intentions are appropriately aligned with the program. If the faculty or admissions committee reading your essay feel like your goals aren’t aligned with the program, you’ll hurt your chances of being admitted. The more you can show the reader that you did your due diligence and that you know the program outcomes well, the better you’ll help the folks admitting you see that you’re a great fit. 

And though it may go without saying, make sure you’re addressing the correct school and program in your statement. An incorrect school or program name may signal a lack of attention to detail and impact your chances of being admitted.  

3. Start early and stay organized.

It’s often said that if you fail to prepare, you prepare to fail. You can never be too early with your own organization, especially when many graduate schools have deadlines and tight timelines. Give yourself plenty of time to write and revise your personal statement. Starting early allows you to brainstorm, reflect on your experiences, craft a well-structured statement, and have it reviewed and edited. This way, you can keep on track for your deadlines and have your letters of intent ready to go.  

4. Highlight your motivations and showcase your experiences.

Graduate programs, and particularly graduate faculty, want to consider students who are excited about the program that they offer. Discuss your passion for your intended program, what motivates you to apply, and how you believe the program aligns with your future career goals. Share relevant experiences such as research projects, internships, work, or extracurricular activities, that demonstrate your commitment and accomplishments in the field. Some institutional prompts will guide you in including some of these details; however, you’ll want to show application readers why your experience, goals, and motivations make you a great fit for their program.  

5. Be specific and concrete.

When you’re thinking about your accomplishments and strengths, use specific examples and anecdotes to illustrate your points. Avoid vague statements and provide evidence to support your claims. There is a big difference between:  

“I have demonstrated my leadership skills through various clubs and activities on campus.”  

“As the president of the university’s Sustainability Club, I organized and led multiple community cleanups on campus and in the surrounding towns, recruited over 100 volunteers, and successfully collected over 3,000 pounds of recyclable materials. Additionally, I initiated a sustainability awareness campaign on campus throughout the residence halls and dining halls, which resulted in a 20% reduction in single-use plastic consumption within six months.” 

6. Discuss your strengths and how they pertain to your intended program.

It goes without saying, but your personal statement gives you a chance to showcase how awesome you are. Emphasize your unique strengths and skills that set you apart from other applicants. Use examples to demonstrate how you’ve utilized these qualities to achieve success. Show the faculty or admissions committee why they should choose you, particularly if your intended graduate program only admits a limited number of applicants. 

Before you apply, consider contacting the admissions office, speaking with faculty, or connecting with student ambassadors at your target graduate programs to learn what traits are most important for successful applicants. Most schools can share what types of students do well in their programs and what faculty are looking for as they admit students. Aligning your strengths with the right programs will help you have the highest likelihood for admission. 

7. Address weaknesses thoughtfully.

Surprisingly, your personal statement may be your only opportunity to address your weaknesses, and you may consider doing so if you feel it’s appropriate. If you have any academic or professional weaknesses, address them honestly and explain how you have learned from these experiences and grown as a result. While this may not apply to everyone, your personal statement may be your only chance to provide an explanation for academic deficiencies to the admissions team or faculty members reading your essay. 

Were you a student in the COVID-19 pandemic and your grades only really faltered in the semester or two you were fully online? Did you struggle in your academic studies as a science major, switch to a new program, and then flourish in your new classes? Did you do have a low GPA when you were a student but you’ve had a successful 20-year career with many accomplishments you can highlight?  

Your reader can usually infer these circumstances looking at your transcript and other materials, but you may consider addressing them directly since you may not get the opportunity to have an interview, particularly if you’re applying to schools and programs that have hundreds of applicants. While you may choose not to address weaknesses in your personal statement, it certainly is something to consider.

8. Know your “why,” but avoid an autobiography.

Some self-reflection may be helpful before you start to work through your personal statement. The faculty or admissions committee will want to know your “why” and this could naturally come out through your career goals, but it is worth really thinking about what is driving you to go to graduate school. It can be helpful to do some introspecting and identify your academic and career aspirations as you start to work through your materials and prepare to apply.  

Clearly articulate your passion for the field and what drives you to pursue graduate studies and your intended program. However, avoid an autobiography. You may be bound by the word or page limits anyway, but don’t miss the opportunity to share a bit about you personally. Did you experience something growing up in your community that drove you to pursue a certain major or internship? Are you working in a job now that you love (or don’t) and this opportunity will allow you to grow or switch to a new path? Carefully and thoughtfully share your motivations, passions, and drive. 

9. Be genuine and authentic.

In a world of digital opportunities at our fingertips, it's easy to take shortcuts while writing your personal statement. Use your statement as an opportunity to sincerely and authentically let your personality and enthusiasm for your graduate program shine through. Avoid using artificial intelligence (A.I). or having anyone else write your letter for you. Faculty and admissions committees can easily identify when letters of recommendation or personal statements are not authentic. If you prepare and stay organized ahead of time, this should be a relatively simple piece of your application that is true to you.

10. Edit, revise, and get feedback.

Write multiple drafts and write beyond the limits, and then edit your essay thoroughly. Don’t worry too much about staying within page or wordcount guidelines. Instead, write freely and then revise and edit down to the page or word limit from there. You'll have a much easier time writing your personal statement if you freely write your thoughts and ideas out on paper to start. 

Once you have a draft of your personal statement ready, ask trusted friends, family members, or mentors to review it and provide constructive feedback. Consider their suggestions to refine your statement further. Read your draft to yourself to help eliminate grammatical errors and ensure that your words flow smoothly. Your statement should have a logical sequence and tell a linear story, and be careful not to repeat similar information throughout your statement. 

After you've refined your statement and reviewed it with others, submit it to your intended graduate programs and take a breath! 

Remember, your personal statement provides an opportunity to present yourself holistically to the admissions committee by showcasing your unique qualities, aspirations, and potential contributions to the graduate program. Be authentic, sincere, and persuasive, and use your statement to share your unique story and academic and career aspirations with the graduate programs to which you are applying. A strong personal statement will show the faculty or admissions reader why you are an undeniable fit for their programs.  

If you have questions about preparing your letter or would like an opportunity to review your draft with a member of our admissions team, please reach out to the Roger Williams University Office of Graduate Admission at [email protected] . 

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•       Resources       Writing a Winning Personal Statement for Grad School

Writing a Winning Personal Statement for Grad School Tips and Advice for Standing Out as a Graduate Program Candidate

Applying to graduate school can be a significant step toward reaching academic and career goals, which can make the admissions process even more intimidating. Along with gathering letters of recommendation, taking exams and submitting transcripts, prospective graduate students typically have to write personal statements to include with their applications. The personal statement is an oft-elusive element of the grad school application, but it fulfills a specific and significant need in the eyes of admissions committees. By learning about the personal statement and its role, getting familiar with this essay's key elements and soaking in tons of advice from an admissions expert, graduate school applicants can prepare to write outstanding personal essays that can help them land spots in their ideal graduate programs.

• What is a Personal Statement?
• Personal Statement Components
• How to Write a Winning Statement

Personal Statement Example

Additional resources, what's the personal statement on a grad school app.

Graduate school applications often have prospective students include personal statements. These help admissions committees get to know the person behind each application. A personal statement is a short essay that introduces a grad school candidate and his or her personal reasons for applying to a particular program. While metrics such as GPA and test scores can give an admissions committee an idea of a student's qualifications, they are impersonal and don't indicate whether a candidate would be a good fit for a given program. "Metrics only show one small part of the entire picture," says career coach and former university admissions representative Meg Radunich. "Graduate programs care about the person behind the standardized test score and grade point average. A personal statement is the only part of the application where a candidate gets to make their own case for what they can add to the cohort of incoming first year students."

Students may get applications that ask for statements of purpose, or statements of intent, as well as personal statements. With such similar names, it's no surprise that many students wonder whether there is a difference. Depending on the program and writing prompt, a personal statement and a statement of purpose may fill the same need in the eyes of the admissions committee. In cases where both are required, however, things can get a little tricky. In general, the statement of purpose focuses more on a student's reasons for applying to that particular graduate program and may address topics such as career and research goals, how his or her academic track record demonstrates qualification for that particular school or program of study and how a given program will impact the student's future.

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By contrast, personal statements usually lend more freedom when it comes to content and form and are intended to give the admissions committee a glimpse into a candidate's personality. This narrative essay combines specific, self-reflective anecdotes with details about past experiences (internships, volunteer experiences, etc.) and a clear delineation of a student's goals and interest in the prospective graduate program to provide a fuller picture of the applicant. This combination, often unaccompanied by an explicit writing prompt or set of instructions, can make even the most practiced essay writers freeze up. Familiarizing themselves with the ins and outs of writing strong personal statements for graduate school can alleviate stress and ease the process of sending out those applications.

Components of a Successful Personal Statement

Because personal statements are individual to the applicant, there is no one-size-fits-all way to write them. However, there are a few key elements of strong personal statements that prospective graduate students should keep in mind as they write.

• Broad Understanding
• Vulnerability and Sincerity
• Awareness of Audience
• Individuality

When writing personal statements, students may feel pressured to tell admissions committees everything about themselves. People are multifaceted, and it seems extra important to hit all your personality highlights and accomplishments. However, the personal essay isn't meant to be an autobiography or a long-form reiteration of the applicant's resume. "One major mistake I see all the time is students who try to tell too much in the personal statement," says Radunich. "Tell one or two specific stories or scenarios really well instead of having a broad focus and attempting to tell your life story. The goal of the essay is to get an interview, one-on-one face time that will you allow you to divulge more. Use that personal statement to tease them just enough so they feel like they need to get you in for an interview to learn the rest of your story."

• An MFA program applicant could build his statement around a sculpture class reluctantly taken during sophomore year of undergraduate study that encouraged him to experiment and ultimately changed his art style and approach. This is more telling and interesting than meandering through a lifelong love of art that began at childhood.
• Students should try to keep the scope of their personal statements within the past few years, as admissions committees are generally most interested in applicants' undergraduate experiences.

The best personal statements have clear purposes and easily draw readers in. Students should be cautious about turning their personal statements into risky or edgy creative writing projects and instead maintain a strong narrative structure using anecdotes for support when necessary. "Everyone loves a coming-of-age story," Radunich says. "Remember that the faculty have a vested interest in admitting students who will be fun for them to work with and watch grow." Applicants should determine which key points about themselves are most important to make and then choose situations or experiences that demonstrate those points. This serves as the main content of the personal statement. It's important that students remember to keep anecdotes relevant to the specific programs to which they are applying and to make it clear how the experiences led them to those programs.

• A prospective engineering student who volunteered abroad might set the scene by writing about how working with members of the local community who had their own innovations based on supplies that were readily available in their area, like flip phone batteries and dismantled mopeds, challenged her exclusively Western understanding of infrastructure and exposed holes in her knowledge.
• She could follow up with brief but concrete examples that showcase both hard and soft skills relevant to her program of study, like how experience as a resident assistant affirmed her desire to help people, and her senior thesis project pushed her to reach out to others and collaborate for the sake of better research.

Along with a focused narrative, grad school applicants should demonstrate for the admissions committee why they want to attend this program and how doing so relates to their place academically, locally and globally. Radunich notes that strong personal statements show that candidates understand the "big picture" of the profession and the true meaning and impact they will have in their communities.

Applicants often feel as if they have to show how highly accomplished and impressive they are in their personal statements, but Radunich stresses the significance of being honest and vulnerable. "It helps the reader connect. Admissions deans read enough essays from 23-year-old applicants who brag about their accomplishments and think they have life figured out." Acknowledging faults or weaknesses shows the committee that an applicant is self-aware, teachable and eager to grow.

• "One medical school candidate I worked with wanted to become a psychiatrist due to her own personal experience with anxiety in high school," recalls Radunich. "Instead of hiding this experience, she owned it. Her personal statement was phenomenal as a result."
• Vulnerability should be presented as something that leads to growth rather than an excuse for doing poorly in certain academic areas.

Strong personal statements demonstrate awareness of audience and how content may be received. Radunich advises applicants to think about their essays from admissions deans' perspectives: What would and wouldn't you want to read it if you were in their shoes? As they write, students should remember that admissions personnel must read many personal statements and sort through thousands of applications. Being conscious of how words or stories may be perceived by those with experiences different from their own can be invaluable to students.

• Radunich cites a time when she worked with a student who wrote about her experience providing medical care in a developing country as part of her medical school application: "The student had good intentions, but in writing she sounded patronizing and even condescending when describing her interactions with patients. She had no idea. Remember that people who see the world differently from you will be reading this essay."

One of the biggest keys to writing a successful personal statement is in the name itself. This essay is meant to be personal and completely unique to the writer. "You have full control over this part of your application," Radunich says, urging students to avoid coming across as desperate in their essays. "Fight the urge to ‘shape shift' into whom you think that program wants you to be. You're not going to be a perfect fit for every single graduate program. Be you, and if a graduate program doesn't get it, you most likely aren't going to be happy in that program for the next three or more years." Many applicants may have similar metrics, but each student has different experiences to write about in a personal statement. Students should commit to their experiences and own them rather than err too far on the side of safety, something Radunich says is a common pitfall.

• "Students also make a mistake when they play it safe and write personal statements that have been played out. For example, medical students tend to cite experiencing illnesses, watching family members struggle with their health or wanting to help people as the reason why they want to become a doctor. Admissions deans have to read thousands of these. Make it personal and offbeat. Give them something new to read."

Applicants must take time to ensure their personal statements are tight and free of errors. Radunich stresses the importance of proofreading. "Do not even bother sending in an application with a personal statement that has spelling mistakes or grammatical errors. This personal statement is a reflection of the quality of work you will submit for the program."

One of the hardest parts of writing a personal statement is getting started. These steps and strategies can help prospective graduate students push through the initial hesitation and get on their way to writing winning personal statements.

• Read the instructions. Some applications provide little in the way of guidance, asking prospective students to expand on why they want to apply to the program or supply information on their backgrounds and interests. Others, however, give specific guidelines on content, format, word count and submission method. It's crucial that applicants read and understand what is expected of their personal statements. It won't matter how beautifully crafted the statement is if it doesn't address the prompt or disregards stated length requirements.
• Self-reflect. Before sitting down to write, students should spend a good amount of time thinking about their strengths and what they want to convey to admissions committees. Radunich says it's essential for students to really dwell on what makes them special. "Take time to reflect on your personal brand. What qualities do you bring to a cohort of graduate students that this program doesn't know they need?" When students are confident in their positive qualities, it can make it easier to convince admissions officers the value they bring to any given graduate program.
• Talk to friends and family. Sometimes figuring out how to write about oneself or what elements to highlight can be tough. Radunich says that this is where friends and family can be extremely helpful. She recommends talking those who know you best. "Ask the people who have been with you throughout your journey to provide feedback on who you are and what they've observed. Use them to provide feedback on what you have to offer a graduate program. How would they describe you in five words? This is your ‘essence self' — what makes you stand apart from others."
• Be authentic. "We hear this all the time, but it's the best advice," says Radunich. "Admissions personnel can smell a phony. They know when you're using words outside of your vocabulary or when you're exaggerating what an experience meant to you. They read thousands of personal statements per year and also see which applicants show up as the people they said they were once they're admitted. Don't sell yourself to an admissions panel; present a polished yet real account of who you are and what you care about. This way, the right school will recognize what you bring to the table."
• Keep it relevant. The focus should remain on why the student is qualified and wants to apply to that particular program. Admissions personnel want to get familiar with their applicants, but they mostly want to make sure they choose students who value the program and have specific reasons for applying. For instance, a student may be drawn to a program because one or two faculty members conduct research that aligns with that student's interests. That is something worth mentioning in a statement. Anecdotes and stories bring a personal element, but it's also important to include practical, academic- and career-focused details, too.
• Get feedback from outside sources. It's helpful for students to ask other people to read their personal statements. As Radunich points out, this can help students see how their statements may be perceived by others, and another set of eyes can help a student determine whether or not the essay is engaging and well-organized. Friends, family members, teachers and writing center staff can all be great resources.
• Use specific examples. Grad school applicants should do their best to avoid using general statements or listing their experiences and qualifications. "Use specific examples and strong storytelling to pull the reader into your life and care about you by the end," suggests Radunich. "For example, if you're applying to medical school, give us one specific, personal story about something that happened while volunteering at the hospital that changed your worldview, challenged you and confirmed your goal of being a doctor."
• Address potential shortcomings. The personal statement is an excellent opportunity for a candidate whose metrics aren't top notch to stand out and plead his or her case. "If the student earned less-than-stellar grades during their undergraduate education," notes Radunich, "(the student) can provide some context in the personal statement." Students may not feel this is necessary or be comfortable with this, but it is an option. Applicants should be cautious about how they address any weak points; explanations should not sound like excuses but should be framed in a way that demonstrates perseverance, improvement or the learning that followed those challenges.
• Use space efficiently. Personal statements are generally pretty short, often ranging between 500 and 1,000 words. This means that filler words and phrases, such as "the truth is," or "it's my personal belief that," take up valuable space that could be used to compel admissions into requesting an interview. It's important to convey a clear image in a few paragraphs, so be both concise and precise. In statements allowing longer word counts, keep in mind that more isn't always better. Admissions committees read thousands of personal essays each year, and longer ones may be at greater risk of being skimmed through rather than thoroughly read.
• Draft, edit, repeat. Depending on the program, a student's personal statement can carry considerable weight. It shouldn't be thrown together at the last minute. Allowing for adequate time to write multiple drafts, edit and thoroughly proofread is a must. Have other people proofread and check for grammar before sending in the application; they may catch errors that were glossed over in earlier drafts.

Writing a personal statement can be intimidating, which may make it difficult for applicants to get started. Having enough time to ruminate and write is also valuable and can give students the opportunity to choose a strong point of view rather than feel pushed to write about the first thing that comes to mind. Radunich emphasizes that students who aren't sure what to write about or how to approach writing about themselves should do some considerable brainstorming and get input from those who know them well. Students are often self-critical, especially in high-stakes situations, and they may not realize the positive qualities they may have that stand out to others.

Radunich also offers tips for getting in the mindset of admissions personnel: "They're reading the personal statement and gauging the candidate's fitness for the program. Can this person deal with stress and persevere? Does he/she have grit? Has this person overcome adversity, and does that give us confidence that they can handle the three demanding years of law school? Can this person handle receiving feedback, or will he/she drop out after the slightest bit of challenge or criticism? Can this student tolerate differing viewpoints and be open to growth?" Considering these questions can help guide students through the writing process.

It may also help students to look at example personal statements and see how these key considerations play out in an actual essay. Take a look at this example personal statement from a prospective grad student.

As I approached the convention hall, I wondered if I had gotten the room number wrong. I couldn't hear any signs of life, and I was losing my nerve to open the door and risk embarrassing myself. As I imagined a security guard striding up and chiding me for being somewhere I shouldn't be, a hand reached past me and pushed the door open, jolting me back to the real world. I peeked in. More hands. Hundreds of them. Hands were flying, waving, articulating, dancing . I was at once taken by awe and fear.

You can do this.

I had never planned on taking American Sign Language, and I certainly hadn't planned on it taking my heart. In my first term of college, I signed up for German, a language I had loved the sound of since I was a child. A week before classes began, however, the course section was cut. In my frustration, I decided I would take the first available language class in the course register. In hindsight, that probably wasn't the smartest approach, but it was a decision that completely altered my supposedly set-in-stone plan of becoming a linguist. The complexities of nonverbal language floored me, and I found myself thinking about hand signs while writing essays on Saussure's linguistic signs. I rearranged my schedule so I could take improv classes to help with my facial and body expressions. Theater! That was completely out of character, but I suddenly found myself compelled toward anything that would help immerse me in ASL and deaf culture.

Except actually getting involved in the community.

I knew going to my first deaf convention would be intimidating. My hands shake when I'm anxious, and nothing brings on nerves quite like throwing yourself into a situation where you are a total outsider. Between my limited vocabulary, quaking fingers and fear-frozen face, would anyone be able to understand me? What was I doing here? I had been studying American Sign Language for nearly three years and had somehow managed to avoid spontaneous conversation with the deaf community, and I was terrified. Workbook exercises and casual conversations with classmates — who had roughly the same ASL vocabulary and relied on the same linguistic crutches as I did — had become increasingly comfortable, but immersing myself in deaf culture and community was something entirely different. I was afraid. However, American Sign Language and deaf studies had captured my heart, and I knew this fear was a huge barrier I needed to get past in order to continue working toward my goal of becoming an advocate and deaf studies educator.

It must have been pretty obvious that I was both hearing and petrified, because I was immediately greeted by someone who, very formally and slowly, asked if I was a student and offered to accompany me. This small gesture is representative of how I became so fond of deaf culture in such a short period of time. The hearing community tends toward posturing, indirect communication and a sometimes isolating emphasis on individualism, and my limited experiences within the deaf community have been the opposite. The straightforward communication that exists in a beautifully nuanced and perspicacious language and the welcoming enthusiasm to grow the community is something I intend to be part of. I am an outsider, and I have much to learn, but I want to do everything I can to encourage understanding and exchange between the deaf and hearing communities and make hearing spaces more inclusive, especially for those who have more experience as outsiders than I do.

My devotion to language and learning about culture through communication hasn't changed, but the path by which I want to pursue that passion has. My foray into deaf studies and American Sign Language may have started as an accident, but no matter how nervous I still get when my fingers fumble or I have to spell something out, I am humbled and grateful that this accident led me to a calling that could have remained unheard my whole life.

Brainstorming is an important step in writing a convincing personal essay, and Coggle may be just the tool to help. Coggle is a mind-mapping app that helps users organize their thoughts in visual, nonlinear ways. Users can easily share with collaborators, such as writing coaches, advisers or friends.

Inspiration may strike at any time. Students can make sure they're prepared to jot down any personal statement ideas, gather inspiration and organize their thoughts with Evernote , a popular note-taking app.

Writing personal statements requires distraction-free writing time. However, most students do their writing on their most distracting devices. FocusWriter is a simple tool that helps mitigate the distraction problem by hiding computer interfaces and substituting a clean, clear digital writing environment.

This web browser add-on makes checking grammar quick and easy. Grammarly scans users' text and provides context-specific suggestions and corrections. Detailed explanations of each suggestion help users improve their writing over time.

This subject-specific book is a guide to writing personal statements for graduate school. It includes tons of tips and examples to help students write their application essays.

Microsoft's OneNote app is one of the most popular among those who like to use outlines to gather and organize their thoughts, but its many features make it a great prewriting tool for writers of all organizational preferences.

Mindomo can help grad school candidates brainstorm and pinpoint key elements to include in their personal statements. The app's mind maps, concept maps and outlines help users easily visualize and organize their ideas.

Students who are looking for an advanced editing tool to help them power through their grad school applications might want to look into ProWritingAid , a comprehensive application that helps with basic and advanced editing and addresses issues in style, word choice and structure.

The academic writing standby, Purdue OWL , weighs in on the 10 essential dos and don'ts of personal statement writing.

The UNR Writing Center offers this extensive, alphabetized list of tips on writing, from academic voice to writing introductions, to help with the writing process. Students should also consider consulting their own undergraduate schools' campus writing centers for help as well.

UNC provides specific guidance for students writing personal statements and other significant academic essays. The guidance on this page is not exclusive to UNC, so students from many different schools may find these tips helpful.

Penn State's College of Earth and Mineral Sciences provides this online manual to help students understand and successfully write personal statements and other graduate admissions and scholarship essays. The easy-to-navigate chapters provide many examples and tips to meet a range of criteria.

Writing Your Personal Statements

Your personal statement must demonstrate to the admissions committee that you have considered graduate school and their specific program seriously. It’s your opportunity to summarize your academic and research experiences. You must also communicate how your experiences are relevant to preparing you for the graduate degree that you will be pursuing and explain why a given program is the right one for you.

The personal statement is where you highlight your strengths. Make your strengths absolutely clear to the reviewers, because they will often be reading many other statements. Your self-assessments and honest conversations with peers and advisors should have also revealed your strengths. But you must also address (not blame others for) weaknesses or unusual aspects of your application or academic background.

Your personal statement should focus on two main aspects: your competence and commitment.

1. Identify your strengths in terms of competence that indicate that you will succeed in the grad program and provide examples to support your claims. Start your statement by describing your strengths immediately. Because faculty will be reading many statements, it’s important to start off with your strengths and not “bury your lede.” Consider traits of successful graduate students from your informational interviews, and identify which of these traits you have. These traits could involve research skills and experiences, expertise in working with techniques or instruments, familiarity with professional networks and resources in your field, etc.

• Check your responses from the exercises in the self-assessment section. You may wish to consult notes from your informational interviews and your Seven Stories . Write concise summaries and stories that demonstrate your strengths, e.g. how your strengths helped you to achieve certain goals or overcome obstacles.
• Summarize your research experience(s). What were the main project goals and the “big picture” questions? What was your role in this project? What did you accomplish? What did you learn, and how did you grow as a result of the experience(s)?

My research examines the interplay between U.S. domestic politics and foreign policy during the Cold War. As a native New Yorker, I saw firsthand how dramatically my city changed after 9/11, which prompted my early interest in U.S. policy at home and abroad. As an undergraduate at the City College of New York, I planned to study international relations with a focus on U.S. foreign affairs. I also quickly became involved in student activist groups that focused on raising awareness about a wide range of human rights issues, from the Syrian refugee crisis to asylum seekers from Central America.

The more I learned about the crises in the present, the more I realized that I needed a deeper understanding of the past to fully grasp them. I decided to pursue a PhD in history in order to gain a clearer understanding of human rights issues in the present and to empower young student-activists like myself.

— Vannessa Velez, PhD candidate in History

Addressing weaknesses or unusual aspects

• Identify weaknesses or unusual aspects in your application—e.g., a significant drop in your GPA during a term; weak GRE scores; changes in your academic trajectory, etc. Don’t ignore them, because ignoring them might be interpreted as blind spots for you. If you’re unsure if a particular issue is significant enough to address, seek advice from faculty mentors.
• Explain how you’ll improve and strengthen those areas or work around your weakness. Determine how you will address them in a positive light, e.g., by discussing how you overcame obstacles through persistence, what you learned from challenges, and how you grew from failures. Focusing on a growth mindset  or grit  and this blog on weaknesses might also help.
• Deal with any significant unusual aspects later in the statement to allow a positive impression to develop first.
• Explain, rather than provide excuses—i.e., address the issue directly and don’t blame others (even if you believe someone else is responsible). Draft it and get feedback from others to see if the explanation is working as you want it to.
• Provide supporting empirical evidence if possible. For example, “Adjusting to college was a major step for me, coming from a small high school and as a first-generation college student. My freshman GPA was not up to par with my typical achievements, as demonstrated by my improved  GPA of 3.8 during my second and third years in college."
• Be concise (don’t dwell on the issues), but also be complete (don’t lead to other potentially unanswered questions). For example, if a drop in grades during a term was due to a health issue, explain whether the health issue is recurring, managed now with medication, resolved, etc.

2. Explain your commitment to research and their graduate program, including your motivation for why you are applying to this graduate program at this university. Be as specific as possible. Identify several faculty members with whom you are interested in working, and explain why their research interests you.

• Descriptions of your commitment should explain why you’re passionate about this particular academic field and provide demonstrations of your commitment with stories (e.g., working long hours to solve a problem, overcoming challenges in research, resilience in pursuing problems). Don’t merely assert your commitment.
• Explain why you are applying to graduate school, as opposed to seeking a professional degree or a job. Discuss your interest and motivation for grad school, along with your future career aspirations.

I am definitely not your traditional graduate student. As a biracial (Native American and white), first-generation PhD student from a military family, I had very limited guidance on how best to pursue my education, especially when I decided that graduate school was a good idea. I ended up coming to this PhD in a very circuitous manner, stopping first to get a JD and, later, an MFA in Young Adult Literature. With each degree, I took time to work and apply what I’d learned, as a lawyer and as an educator. Each time, I realized that I was circling around questions that I couldn’t let go of—not just because I found them to be fascinating, but because I did (and still do!) feel that my research could help to bridge a gap that desperately needs bridging. Because my work is quite interdisciplinary, I strongly feel that I wouldn’t have been able to pursue this line of research without the degrees and life experience I gained before coming to this program.

— Jamie Fine, PhD candidate in Modern Thought and Literature

Statement of Purpose: subtle aspects

• Think in terms of engaging faculty in a conversation rather than pleading with them that you should be admitted. Ask reviewers to read drafts with this concern in mind.
• With later drafts, try developing an overall narrative theme. See if one emerges as you work.
• Write at least 10 drafts and expect your thinking and the essay to change quite a bit over time.
• Read drafts out loud to help you catch errors.
• Expect the "you' that emerges in your essay to be incomplete. . . that’s OK.
• You’re sharing a professional/scholarly slice of "you."
• Avoid humor (do you really know what senior academics find funny?) and flashy openings and closings. Think of pitching the essay to an educated person in the field, but not necessarily in your specialty. Avoid emotionally laden words (such as "love" or "passion"). Remember, your audience is a group of professors! Overly emotional appeals might make them uncomfortable. They are looking for scholarly colleagues.

© Stanford University, Stanford, California 94305

How to Write a Strong Personal Statement for Graduate School

• by Heidi Kerr and Paul David Terry
• November 10, 2020

You’ve made the exciting decision to pursue a graduate degree. Congratulations! There are a wide range of graduate programs to explore , and once you’ve selected the right program for you, it’s time to begin the graduate application process. 

The statement of purpose and personal history statement are key components of the UC Davis graduate school application . With fewer than 4,000 characters allowed for each essay, these statements can seem particularly daunting. However, each one has a specific purpose for showcasing your academic journey and creating a holistic application.

Below, we’ve analyzed the differences between the statement of purpose and personal history statement and provided tips for writing these graduate school admissions essays. 

Statement of Purpose and Personal History: What’s the Difference?

The statement of purpose shares your academic objectives with the admissions committee and explains why you want to obtain a graduate degree. The personal history statement provides background about who you are and how your experiences have shaped your interests and ability to overcome challenges. Each essay has specific goals to showcase your experience, passion and story. 

How to Write a Strong Statement of Purpose

The statement of purpose should highlight your academic preparation , motivation and interests, along with any specializations and career goals that contribute to your program of study. As you write your statement of purpose, it should encompass some of the following:

• Academic and research experiences - Include any relevant academic studies or research pursuits, internships or employment, presentations, publications, teaching, and travel or study abroad experiences that prepare you for this graduate program. Explain your motivation or passion for these experiences and how they can enrich your graduate study.
• Interests, specializations, and career goals - Highlight your research interests, disciplinary subfields, area(s) of specialization, and professional objectives.
• Fit - Explain how your preparation, experiences, and interests match the specific resources and characteristics of your graduate program at UC Davis. Identify specific faculty within your desired graduate program with whom you would like to work and how their interests match your own.

The statement of purpose should also address why you want to pursue the particular graduate degree program at the university and what your goals are in pursuing a degree. Remember, the statement of purpose should explain exactly that, your purpose for becoming a graduate student. This is the primary way it stands apart from your personal history statement. 

What to Include in Your Personal History Statement

The personal history statement helps the reader learn more about you as an individual and potential graduate student. Use this opportunity to describe how your personal background informs your decision to pursue a graduate degree. Tell a story that  includes any experiences, challenges or opportunities relevant to your academic journey. Consider how your life experiences contribute to the social, intellectual, or cultural diversity within a campus community and your chosen field.

A strong personal history statement begins with an authentic voice and personal narrative. This can reflect your journey to graduate school, any obstacles you’ve encountered, and how you've overcome challenges. Talk about your personal goals and dreams. Explain what motivates and drives you toward this degree. The more your personal statement tells your school about you as an individual, the more it will stand out. Don't write something to impress someone else. This includes language, style and tone. Authenticity is important and resonates well. Tell the truth, in your voice, from your perspective. Use your story to connect.

More Tips and Resources for Applying to Graduate School

Applying to graduate school may be daunting to some, but UC Davis has a variety of resources to help you create a strong graduate school application. Check out the Applying to Graduate School: A Guide and Handbook for ideas and worksheets on how to construct your essays. Or visit our Office of Educational Opportunity and Enrichment Services website for more graduate school prep resources. 

Paul David Terry is the assistant director of special interest and affinity networks and alumni diversity lead at the Cal Aggie Alumni Association. He oversees the UC Davis Health Improving OUTcomes blog and enjoys cycling and brewing ginger beer.

Heidi Kerr works as the content and media manager at UC Davis’ Graduate Studies. She has worked as a communications professional at multiple higher education institutions and is passionate about promoting student success.

The authors acknowledge current and former leaders from Pre-Graduate/Law Advising in Office of Educational Opportunity and Enrichment Services, especially Annalisa Teixeira, Ph.D. and Cloe Le Gall-Scoville, Ph.D., who granted us permission to reference Applying to Graduate School: A Guide and Workbook .

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Primary Category

• FindAMasters
• Postgraduate Personal Statements

Written by Ben Taylor

Once you’ve found the perfect Masters programme, the next step is to begin the application process. You’ll usually have to write a postgraduate personal statement that highlights your strengths, skills and experience, giving you the perfect opportunity to sell yourself and to show the admissions tutor that you’ll thrive at their university.

This page provides some practical tips on writing a successful personal statement for a Masters application, from the typical structure to avoidable mistakes – along with some examples of what to do and what not to do! We’ve also included links to several postgraduate personal statement examples in subjects including Business, Psychology and International Relations.

What is a Masters personal statement?

If you’re applying for a Masters, it’s likely that you’ve already written a personal statement for a Bachelors degree and will have a good idea of how one works. Normally, a Masters personal statement won’t be wildly different to what you wrote back then.

You should say why you’re applying for this particular course and institution , talking about what makes it such an appealing place to study. Perhaps there’s a member of staff who you’re especially excited about working with, or a unique element of the curriculum that jumps out at you.

Demonstrate how and why you are invested in your subject. It’s important to mention your academic and employment history, explaining its impact on your choice of a postgraduate course.

What should I include in a Masters personal statement?

Give examples of some of the skills and experience you’ve developed at university or at work, and how they’ll help you succeed with a Masters degree. These could include:

• Time management
• Communication
• Internships
• Public engagement
• Conference attendance
• Relevant extracurricular activities

Your personal statement is an opportunity to write about your future career goals, and how you think this Masters will help you achieve them. You can also discuss preliminary ideas you might have for your Masters dissertation , giving the admissions tutor an indication of the specialist knowledge you have in your discipline.

If there are any significant gaps in your education or employment, you should offer a brief explanation of those extenuating situations (for example, illness or a gap year). Don’t dwell on any unfortunate circumstances though – always strike a positive, optimistic tone.

In most (but not all) cases, you’ll apply directly to the university for a Masters rather than through a centralised system like UCAS. This means you can tailor each personal statement to the institution and programme in question (rather than submitting a single personal statement for five courses, like at undergraduate level in the UK).

You don’t necessarily have to a completely new personal statement for each Masters programme you apply to (there will usually be a degree of overlap between them), but it’s worth putting the extra effort in to make sure your application doesn’t seem like a generic copy-and-paste job to the admissions tutor reading it. You can do this by mentioning the university and department by name, and by providing specific examples of their syllabus that you find intriguing. Pay attention to what makes this particular Masters unique and refer to this in your statement.

How long should a Masters personal statement be?

When writing a postgraduate personal statement, you should aim for a word count of around 500 words (one A4 side of text). Some universities will have more specific requirements, however – for example, they might ask you to submit your personal statement via a form on their website with a character limit.

The relatively short nature of a Masters personal statement means that you should focus on being as succinct as possible, getting straight to the point and avoiding unnecessary detail.

Frequently asked questions about Masters applications

If you have any other questions or concerns about applying for a Masters, our FAQ page features lots of useful information on the application process and beyond. Find out more .

How should I write a personal statement?

How you write your personal statement is just as important as the content; a clear, structured statement is proof of your ability to communicate effectively.

These are some of the most essential attributes of a successful postgraduate personal statement:

• Positive, enthusiastic language
• Professional tone of voice
• Compelling evidence to back up your claims
• Concise and clear sentences

Meanwhile, this is a list of the tendencies to avoid in your personal statement:

• Clichés – think of a way to put it that the admissions tutor won’t have seen lots of times before!
• Waffle – don’t use meandering, vague sentences
• Poor spelling and grammar – check, check and check again, running it past someone with a trustworthy pair of eyes

Don't : After falling in love with the Artemis Fowl series as a young child I have been driven to pursue the study of literature and I think your Masters would be the perfect place for me to continue my journey, given it’s world-leading status and your outstanding academic staff who’s expertise is aligned with my own personal interest in novels and poetry.

Do : Since graduating in 2015 with a First in Advertising from the University of Ogdenville, I’ve been working full-time as a copywriter for Hutz&co (one of Shelbyville’s largest marketing agencies). I’ve thoroughly enjoyed my time at the company, learning a great deal about the importance of clear, compelling language. I’ve honed the communication skills I developed at university and feel well-equipped to continue my studies at North Haverbrook University.

Don’t make the mistake of using your undergraduate personal statement as a template for your Masters application. A Masters is a big step up from your undergraduate degree, and the admissions tutor will be looking for evidence that you’ve developed academically since then. Find out more about the differences between undergraduate and postgraduate courses .

Always give yourself enough time to complete your personal statement (and the application process in general) well before the deadline — don’t leave things to the last minute! It’s crucial to get another pair of eyes on your statement, so ask a friend or relative to proofread the text. It’s also worth checking if you have access to a careers adviser through your current (or previous) university who can help you with the application.

How should I structure a personal statement?

By carefully structuring your personal statement, you’ll present the admissions tutor with a logical and easy-to-follow text that shows exactly why you’re a perfect fit for a Masters. Make sure there’s a clear thread of argument linking each paragraph – avoid jumping from topic to topic.

Jot down a short plan before you begin working on the statement (don’t make it up as you go along!). In general, you should aim to write around five or six paragraphs, covering three broad categories:

• An attention-grabbing introduction that sums up your academic and employment background. Don’t be tempted to use a gimmicky inspirational quote or cheesy opener, you’ll stand out for all the wrong reasons!
• An engaging middle section that expands on your interests and provides concrete evidence of your strengths and skills.
• A concise conclusion that draws together the most important elements of your application and will leave a lasting, positive impression of your motivation for study on this particular Masters programme.

Bear in mind that admissions tutors will be reading dozens (if not hundreds) of personal statements. They’ll appreciate a well-organised, methodical text that signposts all the significant parts of your experience and skills.

Postgraduate personal statement examples

We’ve written a selection of postgraduate personal statement samples for several popular subjects.

If you’re working on a personal statement for your Masters application, hopefully they’ll give you some inspiration – but don’t forget that they’re certainly not a substitute for your own unique experiences and background!

• Business Studies
• Computer Science
• Data Science
• Engineering
• Forensic Psychology
• Graphic Design
• International Relations
• Library Science
• Public Administration
• Public Health

Want more advice on postgraduate applications?

Check out our full guide to applying for a Masters or visit our pages on entry requirements and postgraduate references .

Find your perfect Masters!

Search from over 20,000 Masters degrees on our website to find one that is right for you

Our postgrad newsletter shares courses, funding news, stories and advice

Thinking of applying for a Masters? Our guide explains the process, personal statements, references and deadlines for Masters applications.

The main requirement to apply for a Masters is usually a Bachelors degree in a relevant subject. Our guide explains the admissions requirements for postgraduate courses.

You may need a language certificate to apply for a Masters abroad. A range of tests are accepted in different countries around the world.

Applying for a Masters can feel a bit daunting. Here is a checklist of all the things you need to do to make sure you have everything covered in your Masters application.

Masters programmes are delivered in English at universities around the world, but you may need to submit a test score if this isn't your first language. Common tests include the IELTS, TOEFL, PTE and Cambridge English.

Find out more about how different graduate entry tests for Masters degrees work, with information on the GMAT, GRE and other admissions exams.

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This is how to write a personal statement for a Master's

In theory, a personal statement should be easy. but we understand how hard it is to put pen to paper. read our latest blog by postgraduate student, kristina, on how to write a personal statement when applying for your master's. , what should i include in a postgraduate personal statement, 1. why do you want to study this course.

2. What relevant skills can you bring from previous academia? 

3. What relevant skills can you bring from your personal or professional life? 

4. Why this specific course?

Tips for writing a university personal statement

1.  Rediscover your old statement as a reminder

2. Start early so you can take your time, and revisit 

3. make sure your ending is strong and clear, 4. make sure every point you make is evidenced, 5. draw on your undergraduate successes, 6. write for academics , 7. tailor your application to your course, 8. get a second opinion.

Find out more and watch our 'how to apply' video

It can be tricky to put down in words why you should be accepted on a course, especially when you're trying to be persuasive, formal and concise all at once. Below, I've collated both what to include in a personal statement, as well as top tips to make sure your personal statement accurately reflects you, your passion and why you're a perfect fit for the postgraduate course of your choosing.

This section has two clear and distinct points. Firstly, you need to project your passion for the subject. In my opinion, the hardest part about this is being engaging and passionate, without sounding cliched or insincere.

Secondly, you need to have some kind of idea how this Master's relates to your life goals. Is there a specific job you want? Or, perhaps a specific organisation that you’d like to work for? Maybe you have plans to study this subject beyond your Master's, and you intend on completing a PhD?

The admissions team is more likely to recruit you if they think that you might contribute to the academic field, or to the specific university department.

2. What relevant skills can you bring from previous academia?

Once you've stated why you want to study a course, now you need to argue why the university should want you. At this stage, give a succinct but comprehensive overview of your relevant skills and academic experience. For example, “ During my undergraduate studies, I improved my mathematical, analytical and problem-solving skills .”. Then go into detail about specific case studies, assignments, achievements etc..

The key point here is to make sure everything you mention is relevant. It's natural to want to sell yourself by listing all of your achievements, but only showcasing relevant information can act as a testament to your essay-writing skills. 

3. What relevant skills can you bring from your personal or professional life?

Have you had relevant jobs/volunteering/internships? This is an opportunity to show that you’ve taken initiative to develop skills in the field beyond compulsory academic activities. This section doesn't just reflect your abilities, but your passion for your chosen career path through the fact you've dedicated your personal time to expanding your skills. 

So you've said which subject you want to study, you've shown how you fit the requirements and how you intend to put your learnings to good use. Now, explain why you want to study this specific course. Mention the modules by name and how the learning formats will help your learning i.e. if there's lab work, field work etc. This is your opportunity to show you have carefully considered the different postgraduate courses available to you, and state your reasons for narrowing it down to the one you're applying for. 

Tips for writing a university personal statement 

1. rediscover your old statement as a reminder.

Writing a personal statement for a Master’s degree is much the same as writing one for an undergraduate degree. My first tip would be to search through your old files and find the personal statement you submitted to UCAS all those years ago.

Whilst the content will be very different, reminding yourself of the structure you used and the topics you covered is just one way to trigger ideas for what to write in your new personal statement.

In fact, I have a folder on my laptop full of all my old job and university applications so that I can draw inspiration and sometimes re-use relevant sections, whilst slightly modifying them to fit the role I am applying for. This saves a lot of time. 

Writing ~1,000 words in one sitting probably isn’t the best idea. Whilst everyone has different styles of working, I personally feel that the best way to write something like this is to start out with a bullet point plan. This way you don’t have to simultaneously think about content, structure, and wording, you can just brainstorm ideas for the content, then reshuffle them into an order that makes sense and flows. Once you've sorted this out, you can spend time thinking about how you will construct the sentences and paragraphs.

Being organised like this gives you the freedom to take breaks and revisit your personal statement at a later time or date. 

The first and last paragraphs are the most important. The serial-position effect in psychology shows that people tend to remember the first and last items on a list much better than they remember the content in the middle, so your introduction and conclusion should be your best-selling points.

Anyone can say that they have a specific skill or interest in a certain topic, but you need to convince the admissions team that you know what you’re talking about.

A key framework to follow is skill > evidence & understanding > outcome. For example, state you have a relevant skill (e.g. scientific literature reviews) and then talk about specific techniques (e.g. avoiding bias, using a reference manager) or specific examples (dissertation topic and what methods you used / conclusions you reached / real world implications of the topic). The outcome will often be that you achieved a high grade or were praised.

Talking in detail about your dissertation is imperative for research master’s or those which include a dissertation. If you achieved a first-class grade for it, or are predicted a first-class grade, then mention it.

 Write academically (e.g. “it is” rather than “it’s”) and formally, but balance this with conveying enthusiasm and not sounding robotic. One way to test whether your writing flows is to read it out loud to yourself.

Tailor your application so that it is very specific to the course. Mention specific modules or interests/skills that relate strongly to aspects of the course. Most courses have their own webpage on the university website. This page is your most important resource for ensuring that you write a persuasive personal statement, as it will outline relevant skills, interests, career paths, module descriptions etc.

Ask someone to proofread the final draft. Fresh perspectives are always valuable. Also, it’s often easier for someone else to point out your strengths and accomplishments than it is for you to.

Overall, your personal statement needs to be lots of small anecdotes that relate to each other and can be joined up to tell one overarching story about you, to persuade the admissions team that you will succeed in the course, benefiting the university and also your own progress in life.

Find out more

Watch our 'how to apply for a Master's' video - it breaks down the process into 7 steps...

We also have a blog about applying for funding, why not read this blog by student Amy Harris on funding a Master's ?

Published By Kristina on 02/09/2020 | Last Updated 23/05/2024

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How to write a personal statement for Masters courses

A good personal statement can mean the difference between getting an offer and being rejected. Your personal statement should show us that you are the right person for the course.

Alternatively, you can see our advice for writing a UCAS personal statement .

Learn how to:

• plan your personal statement
• structure your personal statement
• use engaging and convincing content  and language .

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Monday 10 June - Friday 14 June 2024

Join us for Masters Week, a week-long series of 30 minute live online sessions covering the essentials of Masters study.

Book your place now

Planning your personal statement 

A personal statement is a piece of writing that you submit as part of your application. It is a statement of academic interests and should not contain any autobiographical information about your personal life.

Instead, it should show us that you are the right person for Sussex by telling us why you want to study your course , and any extra information about your achievements to date. 

See our Masters courses for more information

When you have finished planning your personal statement, you can use our  postgraduate application system  to start your application. 

You need to:

• carefully read the information required of you 
• research the course you are applying for, so that you can explain why you want to study it. If you are applying for more than one course, do not use the same statement for all applications.

The following questions may help you plan your personal statement:  

• Why do you want to study a Masters and how will it benefit you?
• How does the course fit your skill set?
• How do you stand out from the crowd - e.g. work experience?
• What are you aspiring to be/do in your future career?
• How can your work contribute to the department/University/society?

If you're applying for a subject that is in a different field to your undergraduate degree, tell us why you have decided to change your direction of study. 

Think about: 

• how you will bring fresh insight to your course as a result of your undergraduate degree
• the reasons for deciding to change your field of study
• how changing your direction of study will help you with your future career.   

Use a tight structure in your personal statement and make sure each paragraph logically follows on from the one before. 

Your personal statement must:  

• have an eye-catching and interesting introduction, and an engaging middle part and conclusion
• have an introduction that acts as a framework for the rest of your statement, with the main part of your statement detailing your interests, experience and knowledge
• be between 250 and 500 words 
• have short sentences of no more than 25-30 words
• use headings (if you wish) to break up the content - for example, 'Why this university?' 'Why this subject?' 'Ability', 'Personal experience' and 'Career aspirations'

'My passion for Psychology stems from my interest in how dementia affects the personality of patients living with the condition. That's why I spent my gap year working with the Alzheimer's Society, supporting patients and families by visiting them at home and holding surgeries to give them and carers someone to talk to.'

'It was not until my grandmother was diagnosed with Parkinson’s disease and ischaemic dementia that the link between brain functioning and cognition became a passion. The enormity of the precision at which the brain functions to produce our cognitive abilities, socially acceptable behaviours and intricate physiological processes astounded me. I found myself questioning the cognitive functions and human behaviours I had previously just accepted, desperate to understand how the unseen and seemingly small entities within the brain could impact our daily behaviour.'

• the conclusion should sum up your main points, reflect on your main accomplishments and clearly show your desire to study.

Your personal statement is where you show us your commitment, dedication and motivation for studying the course. It is your chance to show us the course is for you.

Your personal statement should:  

• give strong reasons as to why you want to study the course at Sussex. This could be for your future career or because of the University's reputation
• mention relevant study - including projects, dissertations, essays - or work experience 
• provide evidence of your key skills including, research, critical thinking, communication, organisation, planning and time-management and show how you can contribute to the department
• show what makes you stand out as a candidate
• explain who your main influences have been and why
• draw on your other experiences: for example are you a member of a society, have you written any papers or won any awards, scholarships or prizes?
• highlight your career aspirations and show how the course will help you achieve them.  

See an example personal statement [PDF 31.95KB]  

Your tone should be positive and enthusiastic. It should show your willingness to learn and persuade us you have what it takes to suceed on one of our courses. 

You should:  

• use fresh and exciting language to make your application stand out, and use engaging opening paragraphs
• use accurate grammar, punctuation and spelling 
• use clear language in short sentences and avoid extravagant claims

Example: 

Don't:  'I was inspired by the University's world-renowned researchers and world-leading facilities.'

Do:  'I was inspired to study Animal Biology because of the groundbreaking work into the behaviour of bees that is being led by Sussex Professor Francis Ratnieks. I follow the work of the University of Sussex Laboratory of Apiculture and Social Insects and would be proud to study in such a renowned department and contribute to its highly ranked research.'

•  proofread your statement and ask a friend or relative to read it. 

You might also be interested in:

• our Masters courses
• postgraduate application system guide
• student support
• how to apply for a Masters course

• Career Development
• Applying to Graduate School

Writing a Personal Statement

Many applications will include a personal essay, in which you describe "where you're coming from" – your interests, why you want to obtain a graduate degree, career goals, and so on. To personalize your application, you may wish to state your motivations for wanting to do graduate work and describe any particularly formative experiences (for example, an undergraduate research project) that led you to decide to enter graduate school. The essay should be of reasonable length, commonly one or two pages; do not write an autobiography that continues for many pages. People screening these essays may have hundreds to read, and long essays are not generally well-received.

Also, check your spelling and grammar carefully. An essay that is full of grammatical and spelling errors can automatically doom your application because such an essay denotes carelessness and a lack of commitment to doing things well. Identify faculty members with whom you would consider working in your essay. This will help route your application to appropriate faculty members who will be reading through applicant files. Be sure to contact the individuals to whom you refer in your essay.

Personal Statement Resources

Purdue Online Writing Lab: Writing the CV

University of California Berkeley: Graduate School Statement of Purpose

University of Washington: Writing Personal Statements for Graduate School (PDF)

Peterson's: What Should I Write About In My Graduate Personal Statement?

USA Today: 10 Tips For Writing A Grad School Personal Statement

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If you’re applying to graduate school, you’ll likely need to write a personal statement. But what exactly is a graduate school personal statement? And what should you write about to give yourself your best shot at admission?

In this guide, we teach you how to write a personal statement for grad school, step by step. But first, let’s go over how the personal statement differs from the statement of purpose as well as what schools look for in a great graduate school essay.

What Is a Graduate School Personal Statement?

A graduate school personal statement is an admission essay that typically focuses on your personal reasons for wanting to enter a grad program and particular field of study. Essentially, you must tell the story of who you are and how you developed your current research interests.

So is a personal statement for graduate school the same thing as a statement of purpose? Well, not always (though it can be). Here are the general distinctions between the two essay types:

• Statement of purpose:  A formal essay that summarizes your academic and professional background, research interests, and career goals. In this essay, you’ll usually explain your reasons for applying to grad school and why you believe the program is a good fit for you (as well as why you’re a good fit for it!).
• Personal statement: A less formal essay that focuses on your passion and motivation for wanting to enter your chosen field and program. This statement is typically more flexible than the statement of purpose, with a bigger emphasis on storytelling. Schools often encourage applicants to discuss (relevant) challenges in their lives and how they’ve overcome them.

Both the graduate school personal statement and statement of purpose are usually anywhere from one to three double-spaced pages long, depending on the program you’re applying to.

Below is a chart comparing the personal statement and statement of purpose:

Usually, the personal statement and statement of purpose are considered two different graduate school essay types.

But this isn’t always the case. While some schools consider the personal statement and statement of purpose two distinct essays, others use the names interchangeably.

For example, Michigan State University’s College of Engineering  considers them two distinct essays, while The Ohio State University uses “personal statement” to describe what is essentially a statement of purpose.

Many schools require just one essay  (and it’ll usually be the statement of purpose, as it’s the more academic one). But some, such as the University of Michigan , ask for both a personal statement and statement of purpose, while others, such as  Notre Dame’s Creative Writing MFA program , want an essay that combines the features of both!

Ultimately, the type of graduate school essay you  submit will depend entirely on where you’re applying.

What Do Schools Look For in a Personal Statement?

Many grad schools require a personal statement in order to learn more about you, your interests, your struggles, and your motivations for wanting to enter a field of study. Through this essay, schools can get to know you on a deeper, more intimate level and learn about you in ways they can’t through transcripts and letters of recommendation alone.

But what specifically do universities look for in a great personal statement for graduate school? Here are some of the most important elements to include in your essay.

A Compelling Story

First off, your personal statement must tell a story. After all, this essay is basically your autobiography: it introduces who you are, your interests and motivations, and why you’ve decided to apply to grad school.

Unlike the statement of purpose, the personal statement should focus mostly on your personal history, from your failures to your triumphs. All experiences should tie back to your field or research area, emphasizing what you’ve learned and what this means in terms of your potential as a grad student.

Since you’re talking about yourself, be conversational in your storytelling: use an authentic voice, open up about your experiences, and maybe even throw in a joke or two. Though you’re still writing an essay for school, it’s generally OK to be a little more informal here than you would in a statement of purpose.

That said, there are a couple of things you absolutely shouldn’t do in your personal statement.

• Open your essay with a quotation. Professors have heard the quotation before and don’t need (or want) to hear it again. Plus, quotations often take up too much space in an already short essay!
• Use clichés. Think of unique ways to tell your story and grab readers’ attention. Schools want to see you can be creative yet honest about yourself, so avoid clichés like the plague (see what I did there?).
• Get too creative. Your goal is to look like a serious, committed applicant—not a wacky risk taker—so write clearly and avoid any unnecessary distractions such as images, colors, and unprofessional fonts.

Most importantly, remember that your graduate school personal statement should focus on your successes. Try to use strong, encouraging words and put positive twists on difficult experiences whenever possible. It’s OK to mention your setbacks, too—just as long as you’re discussing how you ultimately overcame (or plan to overcome) them.

Inspirations for Your Research Interests

Schools don’t only want to see clearly defined research interests but also  why you have these particular interests.   While the statement of purpose elaborates on your professional goals, the personal statement explains what personally motivated you to explore your interests.

For example, in my personal statement for a Japanese Studies MA program, I wrote about my hot-and-cold relationship with the Japanese language and how a literature class and a stint abroad ultimately inspired me to keep learning.

Don’t make the mistake of going way back to the beginning to start your essay. Many applicants open their statements with something along the lines of “I fell in love with psychology when I was ten years old” or “It all started when I was in high school.” But these broad statements lack the creativity and zest needed to secure an acceptance, so avoid them at all costs.

Your Motivation for Applying to Grad School

Your statement of purpose should explain why grad school is a practical next step in your professional life—but your personal statement should focus on what personally motivates you to take this step.

Generally, schools want answers to the following questions:

• Why is grad school an appropriate step for you now?
• How will a graduate degree help you achieve your goals?
• Why didn’t you apply to grad school earlier (if you took time off after undergrad)?
• Were there any struggles or problems you faced that prevented you from applying to grad school before?

Be honest about why you’re applying, both to grad school and the program in particular. In my graduate school essay, I discussed how my passion for Japanese literature and desire to translate it inspired me to seek advanced language training at the graduate level.

Strong Writing Skills

A great personal statement shows that you can write cogently and coherently. After all, strong writing skills are imperative for success as a grad student!

So in addition to telling a good story, make sure you use correct grammar, spelling, punctuation, and capitalization. Use paragraphs to break up your thoughts, too. Because the personal statement is slightly less formal than the statement of purpose, feel free to play around a little with paragraph form and length.

Also, remember that  good writing doesn’t necessarily equal big words.  You’re writing about yourself, so use words that come naturally to you. Don’t grab a thesaurus and start throwing in a bunch of high-level vocabulary wherever you can; this will make your essay sound less authentic, not to mention stiff.

On the other hand, don’t get too colloquial. You’ll lose respect if you start inserting conversational words such as “gonna” and “gotta.” Therefore, look for the middle ground and write from there.

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Explanations for Any Hiccups in Your Academic Career

Lastly, the personal statement  gives applicants a chance to explain any problems or changes in their academic histories, such as low grades or gaps in education.

Because transcripts and resumes are severely limited in what information they give, schools often use the personal statement to understand your reasons for abrupt changes in your resume and/or transcripts, and to see how you’ve overcome these barriers in your education (and life).

Essentially, a personal statement equalizes the playing field by giving you full rein to explain yourself and emphasize your success over any struggles you’ve had.

How to Write a Personal Statement for Grad School: 9-Step Guide

The personal statement is a fiercely important part of your grad school application. In this section, we teach you how to write a memorable personal statement for grad school so that you’ll have a better shot at getting accepted.

Step 1: Start Early

Personal statements (actually, grad school applications in general!) take a lot of work, so don’t put off writing your essay until the week before your deadline. Rather, try to start working on your essay at least two or three months before your application is due.

You might want to give yourself more time to write it if you’re currently in school or working a demanding job. Setting aside more time lets you work on your graduate school essay routinely without having to squeeze in too many hours each week.

If you only have a month or less until your application deadline, get started on your essay pronto! Though it’s possible to write a personal statement quickly, I recommend carving out more time so that you can put more thought and effort into what you write and how you present yourself. (Doing this also gives others more time to edit your essay for you! We’ll cover this more in later steps.)

Step 2: Read the Instructions

Perhaps the most important step is to read your program’s instructions for the personal statement. Not following these instructions could very well result in a rejection, so always read these first before you start writing! Most programs put their personal statement instructions on their application materials pages.

Your program should give you the following information:

• What type of content your personal statement should include or generally focus on (you might even get an actual prompt to answer!)
• How long your statement should be
• What type of heading, if any, you must include on your statement
• How to save and submit your statement (e.g., .docx, PDF, etc.)

For example, let’s say you’re applying to the History PhD program at UC Berkeley . In this case, your personal statement can’t exceed 1,000 words (three double-spaced pages). You must also answer this prompt :

Please describe how your personal background informs your decision to pursue a graduate degree. Please include information on how you have overcome barriers to access in higher education, evidence of how you have come to understand the barriers faced by others, evidence of your academic service to advance equitable access to higher education for women, racial minorities, and individuals from other groups that have been historically underrepresented in higher education, evidence of your research focusing on underserved populations or related issues of inequality, or evidence of your leadership among such groups.

On the other hand, if you were to apply for an MS in Mining, Geological, and Geophysical Engineering at the University of Arizona , your personal statement would follow these parameters:

Your personal statement is an opportunity to sell yourself, in terms of your research interests, research experience and research goals. Unless you have extensive research experience, most personal statements should be about two single-spaced pages. Your writing should be clear, concise, grammatically correct and professional in tone. You may convey some personal experiences that have led to your current interests or that make you a particularly promising candidate.

Clearly, grad programs can approach personal statements quite differently. Some schools consider them the same as statements of purpose and want a formal focus on academic and research interests, while others want applicants to explain more informally the challenges they’ve overcome to get to this point.

Simply put,  follow your program’s directions exactly in order to give yourself your best shot at admission.  And if any part of the instructions is unclear, don’t hesitate to contact your program!

Step 3: Figure Out Your Angle

Your “angle,” or focus, in your graduate school personal statement will depend on a few key factors:

• What your grad program wants you to write about
• Your field of study and research interests
• How much experience you have in your field

As I mentioned in step 2, it’s extremely important to  read the personal statement instructions for your program. Many times these guidelines will tell you what to include in your essay, thereby clarifying what your overall angle needs to be.

Let’s look back at the example we used above for UC Berkeley’s doctoral program in history. If you were applying here and came from a low-income family, you could discuss how you’ve overcome these financial challenges in your life to get to where you are today.

No matter the prompt, you’ll need to discuss your research interests (to some degree) in your personal statement.  How much you talk about your interests, however, will depend on whether you have to submit a separate statement of purpose. If so, you can focus less on your research plans and more on your passions and motivations for applying.

On the other hand, if your personal statement is essentially a statement of purpose, dive deep into your research interests—that is,  be specific! For example, those applying to English lit programs should think about the works, eras, and writers they want to study, and why.

More broadly, though, try to answer the question of  what you hope to accomplish, either during or after the program. Is there any particular project you want to do? Skills you want to improve? Field you want to break into?

Finally, always choose a positive angle.  Use affirmative words and phrases to highlight both your successes and overall enthusiasm for the program.

Step 4: Ask Yourself, “Why This Program? Why This Field?”

Although the statement of purpose usually answers this question directly, you’ll likely need to address this in your personal statement as well—ideally, with a less academic and more conversational tone.

As you brainstorm, try to come up with answers to the following questions:

• What goals or experiences led you to apply to this program?
• How will this program help you grow on a personal level?
• What made you interested in this field? Why do you want to study it more?
• What are your research interests? How did you develop these interests?
• Are there any particular professors you wish to work with?

Step 5: Make an Outline

Now that you’ve brainstormed some ideas, it’s time to start outlining your essay.

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How you choose to outline your statement is up to you. Some people like drawing bubble charts for organizing their thoughts, whereas others (like myself) prefer to write a list of rough ideas in the general order they want to present them.

Even if you’re not sure whether you want to include something, just add it to your outline anyway. You can always cut it out later as you draft and edit.

Step 6: Draft Your Essay

It’s now time to start writing! Once you’ve got your outline ready, work on expanding what you’ve written into full-fledged paragraphs.

In the beginning, it’s OK to write down anything you feel is relevant, but as you continue to draft, try to look for any extraneous information you can chop.

Remember, most personal statements will be short— usually one to two double-spaced pages—so you don’t want to risk exceeding your program’s word limit. Schools want to see that you can tell a story concisely yet effectively.

If you’re having trouble coming up with a way to open your statement, try skipping around as you draft. Go ahead and jump to a paragraph you have more ideas for—it’s perfectly OK! Just make sure you start to tie all of your ideas together the closer you get to finishing your draft.

On a related note, be careful not to copy any material from your statement of purpose (if you’re required to submit two separate essays). These statements may share a little overlap but should still focus on different aspects of your (academic) life, accomplishments, and goals.

Step 7: Get Feedback

Once you finish drafting, give your essay to people you trust for feedback. This could be a parent, friend, sibling, or mentor (such as a former or current professor).

Ask your editors to give you  specific feedback  on what you can change, both stylistically and technically, to make it more impactful. Ideally, they’ll also note any unclear, awkward, or redundant ideas/phrases and will offer you helpful suggestions for improvement.

If you’ve written a separate statement of purpose, see whether your editors are willing to check that essay over as well so that you can ensure there isn’t too much overlap between the two.

Step 8: Revise & Edit Your Essay

Once you get feedback, revise and edit your personal statement using your editors’ comments as a guide.

For example, if your editors told you your essay lacked detail, look for places in your writing where you can be more specific and that are likely to have a strong impact on the admission committee.

As you revise, keep an eye out for any awkward sentences or extraneous information. Personal statements are usually pretty brief and you don’t want to accidentally exceed the word limit. So when in doubt, take it out!

Step 9: Proofread

The final step is to proofread your draft. Start by using your computer’s spell check function to quickly find any glaring typos and grammatical errors.

Then, proofread your essay one sentence at a time. Since it’s easy to miss errors in your own writing, I recommend editing your essay from back to front (i.e., from the last sentence to the first sentence). Doing this prevents you from glossing over words and lets you pinpoint punctuation, spelling, and grammatical errors more easily.

In addition, check that you have page numbers on each page (if required—though I suggest adding them regardless) and a proper heading (again, if required) that meets the requirements of your program.

Before you submit it, see if you can get someone else (preferably one or all of your editors from step 7) to look over your final draft as well.  If anyone spots a problem with your essay, go back to step 8. If you get all thumbs ups, read over your statement one last time and then turn it in without looking back! (Seriously, don’t read it again or you’re going to want to change something.)

The Key to a Great Graduate School Personal Statement

The personal statement is an essential part of your grad school application. Like the statement of purpose, it highlights your research interests, experiences, and goals.

But more importantly, the personal statement showcases  your unbridled passion for your field, lets you reflect on challenges you’ve faced (and subsequently overcome), and answers the overarching question of why you want to attend grad school.

A great graduate school personal statement will normally include most or all of the following elements:

• A compelling story
• Inspirations for your research interests
• Your motivation for applying to grad school
• Strong writing skills
• Explanations for any changes or problems in your academic career

Above, we walked you through how to write a personal statement for grad school. To recap, here are the nine steps to follow:

• Start early—at least two or three months before your application is due
• Read your program’s instructions for the personal statement
• Figure out your angle by brainstorming ideas
• Ask yourself, “Why this program/field?”
• Make an outline using charts, a list, etc.
• Draft your essay
• Get specific feedback from multiple editors
• Revise and edit your essay
• Proofread (and get other people to proofread it, too!)

What’s Next?

Need to write a statement of purpose, too? Waste no time!  Our expert guide offers tons of tips to help you come up with a statement of purpose that’s certain to impress admission committees.

Do your schools require a CV or resume?  If you’re totally lost on where to begin, read our guides to learn how to put together a great CV or resume for grad school. And for extra help, check out our four original CV and resume templates !

What do you need to submit for your grad school application?  Get the scoop on what kinds of materials you’ll need to prepare when applying to grad school .

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Author: Hannah Muniz

Hannah graduated summa cum laude from the University of Southern California with a bachelor’s degree in English and East Asian languages and cultures. After graduation, she taught English in Japan for two years via the JET Program. She is passionate about education, writing, and travel. View all posts by Hannah Muniz

Jan. 11, 2022

Grad school 101: writing the personal statement, by emily elia: tips to help make your personal statement as strong as possible.

Applications for graduate programs are soon opening at universities around the U.S. Most graduate programs at Rice open up their applications around September 1, so the last stretch of summer is a great time to begin preparing your materials. Many programs require you to write a personal statement for your application, which can be tricky! Here are some tips to help make your personal statement as strong as possible.

Give yourself lots of time to write.

The personal statement is a chance to advocate for yourself. It is a very important piece of your application in which the real you—beyond GPAs and test scores—can shine through. You want to convey your goals and your skill sets, but you also want to show who you are. Make sure to dedicate a good chunk of time to writing your personal statement; this is not something you want to rush! You will likely go through a handful of edits in order to make your personal statement as strong as possible. You may also need to have different versions of your personal statement tailored to specific programs. Some programs may ask you to respond to a specific prompt or focus on a theme. Programs may outline specific information that they want to read in your statement, or you may want to emphasize different aspects of your portfolio for different programs. While the bulk of your personal statement can be universal, you may need to tweak pieces of it for each program you apply to. Remember, take the time to get it right - don’t start drafting it a week before applications are due.

Seek out extra sets of eyes to edit.

While proofing your own work is a must, there is a reason why writers have editors: it always helps to have another set of eyes on your writing! We can easily miss simple mistakes or confusing phrases in our own writing, especially after we have sat in front of it for hours. Seek out somebody you trust to read over your personal statement for you. If you can get a mentor in your field to look over your personal statement, that is ideal. Do you think one of the professors writing your letter of recommendation would have time to read over a draft? If so, their insight can be a huge help in perfecting your personal statement. If you are currently enrolled in college, check out your university’s career center or writing center, if available. You can typically arrange an appointment with a consultant who will help you strengthen your statement.

Why grad school at Rice?

Your personal statement should communicate that you are a good fit for the program. Why is Rice a place you will thrive as a graduate student? You want to show that you would be a great addition to the program, and you want to signal that you’ve done your research about why Rice is the place for you! Furthermore, your personal statement allows you to express why you believe you will succeed. What are your goals, and what skills do you already possess that will help you excel? You can then touch upon why Rice will help you meet those goals and enhance those skills.

Certain graduate programs and fields of study also like to see you identify potential faculty matches in your personal statement. Why do you want to work with Professor X, and why should they be interested in you as a potential new student? Again, identifying faculty matches in your personal statement shows that you have done the necessary research. However, it is good to first check with professors or advisers in your fields about including potential faculty matches in your personal statement, as the norms can differ across fields and programs. Remember not to limit yourself too much, while at the same time try not to be too broad. Read more about faculty advisers and finding a match here .

Your personal statement is also a sample of your writing abilities. Strong writing skills are a must in graduate school, so you want to make sure your personal statement is error free. Some graduate programs ask for additional writing samples, but others do not. For the programs that do not require writing samples, your personal statement may truly be the only sample of your writing that the admissions committee receives. You want to show that you have a strong command of grammar and syntax. You also want to show that you are an interesting writer! You need to convey a lot of tangible, important information about your skillset and your goals, but you also want to present a narrative about who you are and why you want to pursue graduate school. Remember, your personal statement is a chance for the admissions committee to get to know you beyond your resume and your test scores! Make sure that your statement shows that you are a strong and compelling writer.

Do not forget to double check for any “oops” moments: make sure the name of the university is correct, make sure you are naming the correct faculty, make sure you are referring to the program properly, etc. These may seem like no-brainers, but mistakes happen! If you are juggling multiple versions of your personal statement, it is quite easy to forget to change names and references across similar versions, and suddenly you have submitted a personal statement about why you are a great fit for University X to University Y. Take the time to proofread your statement carefully to make sure it is perfectly polished before submitting!

Further Reading:

Grad School 101: Approaching the application process

Grad School 101: Getting letters of recommendation

Grad School 101: Applying for academic fellowships

About the author: Originally from Massachusetts, Emily Elia is a third-year Ph.D. student in political science. She graduated from the University of Alabama in 2018 and currently studies comparative politics with a focus on Latin America.

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How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

How to create a social media strategy:

Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

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As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

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Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

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With files from Shannon Tien .

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Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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