tips on how to write a good persuasive speech

6 Tips for Writing a Persuasive Speech (On Any Topic)

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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How to Write a Persuasive Speech

Last Updated: December 10, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,530,255 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

You Might Also Like

• ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
• ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
• ↑ https://www.zenbusiness.com/blog/eyecontact/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• 50 Argumentative Essay Topics
• Examples of Great Introductory Paragraphs
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• How To Write an Essay
• Writing an Opinion Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• What Is Expository Writing?
• Ethos, Logos, Pathos for Persuasion
• Definition and Examples of Analysis in Composition
• Audience Analysis in Speech and Composition
• How to Write a Good Thesis Statement

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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How To Write A Persuasive Speech: 7 Steps

Table of contents

• 1 Guidance on Selecting an Effective and Relevant Topic
• 2 Strategies for Connecting With Different Types of Audiences
• 3 Developing Your Thesis Statement
• 4.1 Writing the Introduction
• 4.2 Body of Your Speech
• 4.3 Concluding Effectively
• 5 Techniques for Creating a Coherent Flow of Ideas
• 6 Importance of Transitions Between Points
• 7 Importance of Tone and Style Adjustments Based on the Audience
• 8 Prepare for Rebuttals
• 9 Use Simple Statistics
• 10 Practicing Your Speech
• 11 Additional Resources to Master Your Speech
• 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

• Understand how to connect with your audience.
• Give you persuasive speech tips.
• Provide you with the best structure for a persuasive speech outline.
• Prepare yourself for rebuttals!
• Talk about the importance of flow in your speech.
• Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

• Choose a compelling speech topic relevant to your audience’s interests and concerns.
• Find common interests or problems to form a genuine relationship.
• Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

• introduction (hook, thesis, preview);
• body (main points with supporting details and transitions);
• conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

• Go through and edit your persuasive speech sample.
• Practice your speech with body language and voice variation to find the perfect way to perform it.
• Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
• Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

• For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
• Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
• Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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Persuasive Speech

Making Persuasive Speech Writing Easy: Steps and Tips

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3 Basic Types of Persuasive Speeches

Having trouble writing a persuasive speech? You're not alone. 

Many students and aspiring orators find themselves wrestling with the complexities of persuasive speech composition. 

But fear not! Our comprehensive guide is here to assist you at every step of the way. With practical steps, illustrative examples, and invaluable tips, we'll help you hone your persuasive speech writing skills. 

So, keep reading!

• 1. What is a Persuasive Speech
• 2. Parts of A Persuasive Speech
• 3. How to Write A Persuasive Speech
• 4. Persuasive Speech Examples
• 5. Persuasive Speech Topics
• 6. Tips For Writing A Good Persuasive Speech

What is a Persuasive Speech

A persuasive speech is a type of speech in which the speaker aims to influence the thoughts, opinions, or actions of the audience. 

It involves presenting a viewpoint on a specific topic and providing compelling arguments and evidence to convince the listeners. The speaker's objective is to bring about a change in the audience's beliefs, attitudes, or behaviors. 

The speaker uses a range of rhetorical techniques, including the persuasive appeals of ethos, pathos, and logos .

• Ethos pertains to the speaker's credibility and character. It involves establishing trust and authority, which makes the audience more receptive to the speaker's message.
• Pathos involves appealing to the emotions and feelings of the audience. It aims to create a strong emotional connection and empathy, making the audience more inclined to take action.
• Logos is about using logic and reason to construct a persuasive argument. It relies on evidence, facts, and clear reasoning to support the speaker's viewpoint.

Parts of A Persuasive Speech

In a persuasive speech, the core sections typically include:

Introduction

The introduction is your opportunity to capture your audience's attention. Start with an engaging hook or attention-grabber. 

Provide some background information on the topic to contextualize your argument. 

Main Points

Your speech should have two to four main points, each supporting your main argument. Each main point should be a distinct argument that reinforces your overall position. 

These arguments serve as the core structure of your speech and should be well-researched and logically presented. 

Supporting evidence, examples, or statistics should be included for each main point to bolster your argument and make it more persuasive.

Transitions

Smooth transitions are essential in maintaining the coherence and flow of your speech.

Transitions may be as simple as a sentence or phrase that connects one point to the next, ensuring your speech flows logically.

Counterarguments

Recognizing and addressing potential counterarguments or opposing viewpoints is a sign of a well-rounded and well-researched argument. Devote a section of your outline to these counter arguments, acknowledging them in a fair and unbiased manner. 

Then, provide a well-reasoned response to refute these opposing views, demonstrating the strength and credibility of your own position.

The conclusion is where you wrap up your speech by summarizing your main points and restating your thesis. 

This reinforces your central argument and leaves a lasting impression on your audience. A strong conclusion should provide a clear sense of closure, emphasizing the key takeaways from your speech.

Call to Action

Consider including a call to action in your conclusion to motivate your audience to take a specific step or support your cause. 

This step adds a practical and actionable element to your persuasive speech, encouraging your audience to apply what they've learned.

Closing Remarks

End your speech with a memorable statement that leaves a final impression. You can use a powerful quote, a thought-provoking statement, or a call for reflection. 

Additionally, thank your audience for their time and attention, fostering a sense of appreciation and respect for their presence.

An outlines guides you through the process of crafting a persuasive message and making a successful persuasive speech. Certain steps can vary according to whichever type of persuasive speech you’re working on.

How to Write A Persuasive Speech

Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience.

Here's a step-by-step guide to help you craft a persuasive speech:

Step 1: Choose a Persuasive Topic

Selecting the right topic is the foundation of a persuasive speech. Look for subjects that you are passionate about and that resonate with your audience. Moreover, an effective persuasive topic is one that can be debated or has varying viewpoints.

Your chosen topic should be relevant to your audience's interests, beliefs, and concerns. For instance, if you're addressing university students, consider what issues are important to them.

Let's say you choose "The Importance of Mental Health Awareness on Campus" as your topic. This topic is relevant, given the high levels of stress and mental health challenges that college students often face.

Step 2: Research Your Topic

To create a compelling persuasive speech, thorough research is essential. 

Gather information, data, and evidence that support your arguments and help you establish credibility as a speaker. 

For the topic of mental health awareness, research may include finding statistics on mental health issues among college students. Look for academic studies that discuss the impact of mental health on academic performance.

Step 3: Know Your Audience

Understanding your audience is crucial. Consider their attitudes, beliefs, values, and concerns related to your chosen topic. 

For a college student audience, it's essential to comprehend their experiences and viewpoints on mental health. By acknowledging their existing knowledge and attitudes, you can tailor your speech to resonate more effectively with them.

Step 4: Organize Your Speech

Like any speech, persuasive speech should follow a logical structure. 

Start with a compelling opening, which may include a relevant story, a surprising fact, or a thought-provoking question. Clearly state your main argument here. In the case of mental health awareness, it could be something like, 

"Promoting mental health awareness on campus is essential for the well-being and success of college students." 

Create a speech outline, which could be structured around the problems, solutions, and a call to action regarding mental health on campus. A speech outline is a blueprint which helps in delivering your persuasive speech in a logically fluent way and convincing your audience. 

Here is a sample speech outline:

Step 5: Craft Persuasive Arguments

In the body of your speech, you'll present persuasive arguments to support your thesis. 

In the "Understanding the Problem" section, talk about rising student stress, mental health stigma, and their impact on academic performance. 

Use evidence and examples to back up each argument. Cite specific statistics or sharing stories of students who have faced these challenges.

Step 6: Use Rhetorical Devices

To make your persuasive speech more engaging and relatable to your audience, it's essential to employ rhetorical devices effectively. 

These devices add depth and emotional resonance to your message. Some key rhetorical devices to consider include metaphors, anecdotes, and emotional appeals. 

Personal stories or anecdotes about mental health issues can create a connection with your audience and evoke empathy.

Step 7: Address Counterarguments

It's important to acknowledge potential counterarguments in your speech. This shows that you've considered multiple perspectives. Acknowledging and refuting opposing views enhances the strength and credibility of your own point of view.

A potential argument could be that mental health awareness is too costly for universities. You can counter this by presenting cost-effective solutions that have been implemented successfully at other institutions.

Step 8: Call to Action

Conclude your speech with a compelling call to action. Encourage your audience to take specific steps to support your cause. 

For instance, you could encourage them to participate in mental health awareness campaigns on campus, or advocate for improved mental health services in the university community.

Step 9: Revise and Practice

After writing your speech, revise it for clarity, coherence, and impact. 

Practice your delivery multiple times to enhance your confidence and effectiveness as a speaker.

Persuasive Speech Examples

Here are some persuasive speech examples for helping you:

Persuasive Speech Examples For Students

Persuasive Speech Topics For College Students

Want to consult a few more examples? Check out these persuasive speech examples to help you get more ideas!

Persuasive Speech Topics

A good persuasive speech topic is one that grabs your audience's attention and stirs their thoughts. 

To choose the right topic, it should be something you truly care about and that's important to your audience members. It's also essential that there are different opinions on the topic because it creates room for a meaningful discussion.

Here are some persuasive speech ideas:

Funny Persuasive Speech Topics

• Why cats are secretly plotting to take over the world.
• The importance of having a designated pizza night every week.
• How to survive a zombie apocalypse with just your wits and a backpack of snacks.
• The merits of watching cute animal videos during work hours.
• Why we should replace final exams with rap battles.
• The best excuses for being late to class (that actually work).
• How to annoy your roommates without getting caught.
• The compelling case for declaring "National Pajama Day."
• The benefits of talking to your houseplants and why they're great listeners.
• Why coffee should be classified as a daily essential nutrient.

Unique Persuasive Speech Topics

• The impact of social media on our sense of self-worth and well-being.
• The need for implementing mindfulness and meditation in schools.
• The benefits of fostering a community garden in every neighborhood.
• Why we should prioritize space exploration and colonizing other planets.
• The importance of teaching coding and programming in elementary schools.
• The ethical implications of gene editing and designer babies.
• Promoting eco-friendly travel options and reducing the environmental impact of tourism.
• The benefits of a four-day workweek for improved productivity and work-life balance.
• The need for teaching financial literacy in high schools.
• The impact of virtual reality on therapy and mental health treatment.

Can’t pick a topic? View this extensive list of persuasive speech topics on different themes!

Tips For Writing A Good Persuasive Speech

Creating and giving a strong persuasive speech involves different steps. Here are some tips for both writing and delivering your speech effectively:

• Learn what your audience cares about and shape your message accordingly.
• Back your points with credible data, facts, expert views, or real-life stories.
• Utilize credibility, emotions, and logic in a way that appeals to the audience.
• Share relatable anecdotes to connect with your audience.
• Time your speech to fit the allotted duration for maximum impact.
• Make good eye contact to connect with your audience and display confidence.
• Maintain open and confident body language; avoid nervous habits.

To sum it up, you've learned the steps and important tips for making a strong persuasive speech. You have the tools to choose the right topic, use evidence effectively, and engage your audience. 

But if you ever need help or find it tough, remember you can hire our college paper writing service . We're here to assist you in creating a persuasive speech that makes an impact.

Our experienced writers have a proven track record in creating impactful speeches. So, just buy speech and receive top quality results!

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Tips on How to Write a Persuasive Speech

Persuasive speeches have the power to not only make a powerful point but create moments in time that define eras. From Martin Luther King Jr.’s “I Have a Dream” speech to King George VI’s radio speech, persuasive speeches have the ability to live and inspire indefinitely.

Politicians, in particular, rely on the power of persuasive speeches when campaigning and after being elected. There are professional speech writers that make a very lucrative living writing persuasive speeches for political and corporate leaders.

Persuasive speeches are not only for politicians and corporate leaders. Everyone is using or trying to use the art of persuasion each and every day as a call to action. You may find yourself needing to deliver a speech in a sales meeting to close a big client. You might find yourself in front of a local board in your community using the art of persuasion for a cause you strongly believe in. Whatever the situation, having an understanding of how to write a persuasive speech then deliver it is like having a superpower.

The great thing about learning how to write a persuasive speech is that anyone can do it. You don’t need to have any special talent for writing or speaking. There are creative elements, but those emerge as a result of mastering the fundamentals, which anyone can do.

In this article, you’re going to learn how to write a persuasive speech, so you can add that superpower to your talent stack and start getting more of what you want out of life. The most successful people in the business world and life, in general, all understand the power of persuasion to some degree, and now you can, too.

Define the Goal of Your Persuasive Speech

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

Analyze Your Audience

Understanding who your audience is and what level of awareness they’re at is critical to a successful persuasive speech. For example, if you’re talking about an issue your audience knows very little about, you’ll need to spend some time educating them about the history and background. On the other hand, if your audience is coming with a high level of awareness, educating them on what they already know will weaken your speech, and your audience will quickly disengage, or worse, take a position against you before even hearing the heart of your argument.

Understanding the perspective of your audience is important any time you are writing a speech. This is especially true with a persuasive speech because not only are you seeking to get them to listen to you, but you’re also hoping they’ll take a particular action after listening to your presentation.

Things to Consider About Your Audience

Aristotle and Quintilian are the most famous ancient scholars to give public speaking definitive rules. Aristotle defined rhetoric as a means to persuade on any subject. Quintilian published a twelve-volume textbook on rhetoric, and many of his references are still used today by politicians.

Cicero is considered perhaps the most significant rhetorician that ever lived. He is famous in the field of public speaking for creating the five canons of rhetoric—a five-step process for developing a persuasive speech that is still used to this very day.

Who is in Your Audience?

To properly analyze your audience, you first must understand who they are. Depending on your topic, knowing about your audience member’s age, income, ethnicity, race, gender, religion, profession, political beliefs, membership, and hobbies can influence the way you frame your topic and overall approach.

Who are You to Your Audience?

Does your audience have a predetermined opinion about you, your organization, or your profession? If so, it’s important to call it out and recognize it. Your audience will view this as you seeing and understanding them, and a bridge of common ground will have been built from the outset.

What Does the Audience Value?

Having clarity on what matters most to your audience allows you to align your speech topic with their most deeply-held values. For example, if you’re speaking to a veterans group that values community service, you can place more emphasis on your organization’s local charitable endeavors.

How Relevant is Your Topic?

Is your audience already invested in your topic? If it is, then you don’t need to spend a lot of time explaining why they should care about it. On the other hand, if the audience has a low level of awareness, it’s important to draw a connection between your topic and their interests early on in the speech.

Put Emphasis on Your Audience

Your objective is not to merely get through your speech, you’re trying to persuade your audience to take action or think about a topic with a new perspective. You need to make your audience feel like you genuinely recognize and care about their opinions and beliefs. A persuasive speech is not about you, it’s about the people you’re trying to persuade. Talk to your audience, not at them. When writing a speech, you need to keep in mind these are words to be spoken, so reading aloud after you write and during the editing process can be extremely helpful.

How to tell your story so the audience feels it’s their story.

​​​​​​​Organize Your Points with a Strong Outline

Public speaking can be categorized into four main types: ceremonial, demonstrative, informative, and persuasive.

Open Strong

Most of us will give a ceremonial speech during our lifetime. These are the speeches that mark special occasions. We’ve seen them at weddings, graduations, birthdays, office parties, and funerals. Often a ceremonial speech involves a toast and is delivered with intimacy and an emotional connection to the audience.

Attention Grabber

This can be a statement or even a visual that gets your audience’s attention. Often coming out of the gates with some drama works. This can be the most important line of your entire speech. If the audience does not engage from the start, it can be very difficult to get them back. Often this line comes in the form of a question that forces the audience to actively engage or think. It could be a riddle or unique question. The point is you want to grab attention and then do your best to hold on to it.

Link to the Audience

Showing that you have something in common with the audience builds trust. If possible, show that you have a similar background or share an emotional connection. This relies on you knowing your audience. For example, if you’re a parent, you can emphasize the common concern for your child’s future. If you share an ideological position with your audience, you may emphasize that.

Demonstrate Your Authority

Demonstrate to your audience that you’re a reliable source. Highlight the research you’ve done on the topic. If you have personal or professional experience with the topic, make sure to share that. If you’re speaking about teen drug addiction, and one of your teens had an addiction problem, it would be important to mention that experience.

Tell Them Your Goal

Be transparent about what you hope to accomplish. The more honest and upfront you are, the more that builds trust. This part can tie into your thesis statement.

Thesis Statement

The thesis statement is where you tell your audience your position on the topic you’ll be discussing. Your goal is to have the audience agree with your thesis by the conclusion of your speech. The thesis statement should be short and clearly state your views.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience. These reasons are various statements that provide support for the thesis statement. After each reason, the speaker lists examples as evidence to try and provide a factual argument to sway listeners’ opinions to agree with their own.

After you finish writing the speech introduction, you’ll start writing down the reasons you take the position you take. The reasons are a combination of statements that provide support for your thesis statement. After each reason, you want to persuade by giving examples that support your reasoning.

The same format can be followed throughout the speech.

Conclusion/Final Appeal

The conclusion is considered the most important part of a persuasive speech, besides the introduction and thesis statement. This is where you must sum up and tie in all of your arguments into one final powerful point. From a persuasion standpoint, it’s usually best to make it an appeal to emotion, supported by the appeals to logic you made throughout your speech.

COMMUNICATION WITH PURPOSE

Use the Power of Storytelling

The Key Elements of Storytelling in Your Persuasive Speech

• The story should build trust with your audience
• Every story has a conflict, hero, and solution
• Effective stories are simple and easy to understand

How Stories Build Trust

Good stories find common ground between you and your audience. The story should include both yourself and your audience. But your audience is the most important character in your story. Knowing who your audience is will help you craft your story. What is their history? What obstacles do they face? What is their experience? When your audience sees themselves in your story, you’ve gone a long way to build an enormous amount of trust.

Basic Story Structure

Just like your persuasive speech must have structure, so will the story you tell within the speech. All good stories have a conflict or problem. They all have a hero – usually the person telling the story or, even better, the audience. The third element of a basic story is a villain or enemy. In the context of your persuasive speech, you’ll need to shape the story around the topic. The story brings the topic to life in a way the audience can visualize. Your story may be an anecdotal story, but even that needs to obey the rules of story structure in order to draw the audience in.

Keep the Story Simple

The story is just a small part of your speech. It needs to be economical, impactful, and easy to follow. When you’re writing your story, you need to keep the time it will take to tell the story in mind. Make the story as simple as possible without sacrificing the impact. Stand Up comedians are some of the best short storytellers you can study. Many of their jokes are, in fact, stories. And the best ones make you laugh and persuade you at the same time. If you can do that, you’ll be way ahead of the game.

ONE METHODOLOGY, MULTIPLE APPLICATIONS

Persuasive Speech Writing FAQs

If you spend any time researching how to write a persuasive speech, you’ll quickly find that people have a lot of questions about the topic. We’ve gathered some of the most frequently asked questions and answered them here in one place.

What are the Top 5 Persuasive Techniques?

1. repetition.

Anyone who has studied psychology understands the power of repetition. Your audience will never agree with you if they don’t truly get what you’re saying. Good repetition involves making your point in several different ways. Make it directly, use examples, tell a story, use quotes, and revisit it in your summary.

2. Give Reasons Why

Never forget the power of the word because. Psychological studies show that people are much more likely to comply with a request no matter how absurd if you give them a reason why.

3. Be Consistent

Consistency in our thoughts and actions is a valued social trait. When we view someone as inconsistent, we lose trust. Use this in your writing by getting the audience to agree with something up front that most people would have a hard time disagreeing with. Then make your case with supporting evidence while relating your thesis back to the opening scenario your audience already accepted as true.

4. Social Proof

We’re always looking to others for implicit or explicit advice on what to accept. Social proof is so powerful it can determine whether we give help to a person in need. For a persuasive speech giving statistics that support your thesis can be a powerful way to use social proof.

5. Storytelling

Stories have the power to get people to persuade themselves. Storytelling lies at the heart of persuasion. Do everything you can to tell better stories, you’ll soon find yourself to be a powerfully persuasive person.

What is Persuasive Writing?

Persuasive writing is basically a written form of an oral debate. Persuasive Writing is used to convince or persuade a reader that the writer’s opinion of a topic or cause is correct. When writing persuasive speeches, you need to be well versed in word selection, framing logical arguments, and creating a strong, cohesive closing argument.

What are the Three Types of Persuasive Speeches?

There are three kinds of persuasive speeches most often used in the area of beliefs and attitudes. These are speeches of fact, value, and policy. You can argue about what is, what should be, or how it should be.

What is a Good Persuasive Speech Topic?

The best topic for a persuasive speech is a topic you’re interested in. There are endless types of topics one can persuade on. It’s good to use a somewhat relevant and current topic so your audience will be familiar, but most important is your interest. If you’re not passionate about your position on a topic, your audience will notice quickly and lose interest.

What Persuasive Technique is the Most Effective?

If you can use storytelling to its maximum effect, you’ll be a powerful storyteller. The beauty of storytelling is putting the audience in a position where they persuade themselves to your position. They aren’t agreeing with you, they’re agreeing with themselves, and that element of autonomy has the biggest impact when it comes to persuasion.

Writing a Persuasive Speech Conclusion

Now you can see that persuasive speech writing is more skill than talent. These tips for writing hopefully have changed your point of view and given you the confidence you need to write a great persuasive speech.

Effective persuasion is about knowing the principles and using the right structure. Of course, when you deliver your speech, your body language and eye contact will influence the audience’s impression, but a properly written speech will give you the confidence you need for delivering a memorable, persuasive speech.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers tips on how to write a persuasive speech for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix, eBay, Sonos, Lyft, and Freshworks.

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How to Write a Persuasive Speech | Tips for Crafting an Effective One in 2024

Leah Nguyen • 08 April, 2024 • 8 min read

A persuasive speech doesn't make you talk till your throat's dry.

In today's discussion, we'll break down the proven formula successful orators use to move minds and hearts.

Whether you're running for office, pitching new product, or advocating for an important cause, let's check out how to write a persuasive speech .

Table of Contents

What is a persuasive speech, #1. research the subject, #2. cut down the fluff, #3. craft a persuasive speech structure, #4. tell a story, short persuasive speech examples, persuasive speech topics, bottom line, frequently asked questions, tips for audience engagement.

• Eye Contact in Communication
• Persuasive Speech Outline
• Use  live word clouds  or  live Q&A  to  survey your audience  easier!
• Use  brainstorming tool  effectively by  AhaSlides idea board

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Have you ever been truly moved by a speaker who had you hanging on their every word? Who took you on such an inspiring journey that you left wanting to take action? Those are the hallmarks of a master persuader at work.

A persuasive speech is a type of public speaking designed to literally change minds and motivate behaviour. It's part communication magic, part psychology hack - and with the right tools, anyone can learn to do it.

At its core, a persuasive speech aims to convince an audience of a specific idea or course of action by appealing to both logic and emotion. It lays out clear arguments while also tapping into passions and values.

A successful persuasive structure will introduce the topic, outline key points, address counterarguments, and conclude with a memorable call to action. Visual aids, stories, rhetorical devices and enthusiastic delivery all enhance the experience.

Although meant to be convincing, quality persuaders never resort to manipulation. Rather, they present solid facts with empathy and honour other perspectives along the journey.

From campaign speeches to PTA fundraisers , the ability to strategically rally support around a viewpoint through oration alone is a talent worth cultivating. So whether you aspire to inspire social change or simply motivate mindsets in your circle, adding persuasion to your public speaking playbook is sure to magnify your impact.

How to Write a Persuasive Speech

Crafting the perfect persuasive address requires thoughtful planning. But fear not, with the right framework you'll be well on your way to masterfully motivating any audience.

They say knowing is half the battle. When you're doing research on the topic, you'll unconsciously remember every detail and information along the way. And because of that, smooth information will flow out of your mouth before you know it.

Get familiarised with reputational research papers, peer-reviewed journals and expert opinions to craft a concrete foundation for your speech. They also present different views and counterarguments so you can address them on the day.

You can map each point with a respective counterargument using a mind-mapping tool for a structured and more organised approach.

🎊 Check out: 2024 Updated | Online Quiz Makers | Top 5 Free Options to Energise your Crowd

This is no time to flex your wealth of ultra-complicated technical words. The idea of a persuasive speech is to get your point across verbally.

Make it sound natural so that you have no trouble spewing it out loud and your tongue doesn't linger trying to pronounce something like anthropomorphism.

Avoid lengthy constructions that cause you to stumble. Chop the sentences down to short and concise pieces of information.

See this example:

• It could be said that in light of the presently existing circumstances which are currently surrounding us at this moment in time, there may potentially exist certain conditions that might feasibly be conducive toward potentially providing an optimum environment for potentially achieving desired outcomes.

Sounds unnecessarily long and complex, isn't it? You can just bring this down to something like this:

• The current circumstances could create conditions conducive to achieving desired outcomes.

The clearer version gets the same point across in a more direct and succinct way by removing extra words, simplifying the phrasing and structure, and using more active rather than passive construction.

The general outline for a speech needs to be clear and logical. Here are some tips on how to craft one:

• Start with a compelling hook. Capture attention instantly with a surprising stat, intriguing anecdote or open question. Pique curiosity about the issue.
• Clearly state your thesis up front. Distil your central argument and goal into a concise, memorable statement. Paint the picture of what you aim to achieve.
• Support your thesis with well-chosen facts. Cite respected sources and data-driven evidence to rationally reinforce key talking points. Appeal to logic as well as emotion.
• Anticipate objections and address counterarguments respectfully. Show you understand opposing viewpoints yet position why yours is most sound.
• Weave in illustrative stories and examples. Relate concepts to people's lives through a compelling narrative. Paint a vivid mental image they'll never forget.
• Close powerfully with a call to action. Inspire audiences to take a specific next step that furthers your cause. Motivate minds and spark an enduring commitment to your vision.

🎊 Persuasive speech tips: Survey and feedback better with the write tools, to make sure that your structure is appealing to the participants!

While logic and facts are important, truly moving an audience to act requires connecting on a deeper human level through emotion.

Persuasive speeches that only present dry statistics and reasoning, no matter how sound, will fail to inspire.

To craft a speech that sways hearts as well as minds, strategically incorporate stories, anecdotes and value-based language tailored to your listeners.

Describe how the issue personally impacts real people in a way the audience can relate to and feel empathetic towards. Share a short, engaging narrative that puts a vivid face to the topic.

Appeal to your crowd’s core beliefs and priorities by framing your argument in terms of principles they cherish such as justice, empathy or progress.

Tap into emotions like pride, hope or outrage to energise their conviction to support your solution. With targeted emotional insights paired with rational appeals, you’ll guide your audience along a far more persuasive journey of the heart and soul.

Here are examples of short persuasive speeches. A convincing one should have a specific purpose, as well as central arguments built on it.

Persuasive Speech Example 1: Title: Why Recycling Should Be Mandatory Specific Purpose: To persuade my audience that recycling should be required by law in all communities. Central Idea: Recycling helps the environment, conserves natural resources and saves money; therefore, all communities should pass laws to mandate recycling programs.

Persuasive Speech Example 2: Title: Why Social Media Is Detrimental to Teen Mental Health Specific Purpose: To persuade parents to monitor and limit their teen's social media usage. Central Idea: Excessive social media use has been linked to increased anxiety, depression and loneliness in teens by promoting social comparison and FOMO. Implementing reasonable limits can help protect mental well-being.

Persuasive Speech Example 3: Title: Why School Lunches Need Improvement Specific Purpose: To persuade the PTA to lobby for healthier cafeteria food options. Central Idea: The current lunch offerings at our school are often overly processed and lack nutrients, leading to obesity risks. Upgrading to fresher, whole foods will boost student health and focus.

Practising a chosen speech topic can increase your persuasion skills tremendously. Here are some topics to kickstart:

• Year-round schooling, later start times, homework policies, funding for arts/sports, dress codes
• Immigration reform, gun control laws, LGBTQ+ rights, abortion, marijuana legalisation
• Sugar/food taxes, banning plastic straws, GMO labelling, smoking bans, green energy initiatives
• Social media regulations, driverless cars, surveillance laws, video game restrictions
• Minimum wage increases, universal basic income, trade policies, taxes
• Prison/sentencing reform, police use of force, drug decriminalisation, private prisons
• Foreign aid, refugees/asylum, trade agreements, military budget
• Gender roles, body positivity, social media/TV influence, work-life balance
• Free will vs. determinism, ethical consumption, technology's impact, social justice
• Ratings systems, content restrictions, media bias, streaming vs. cable

In closing, an effective persuasive speech has the power to inspire change and bring people together behind important causes. If you understand audience psychology and craft your message strategically with passion and precision, you too can sway minds on issues you care about.

How do I start a persuasive speech?

Start your persuasive speech with a startling statistic, fact or emotional story to hook the audience instantly.

What makes a good persuasive speech?

A good persuasive speech often comprises logic, emotion and credibility. Satisfying all three criteria will enhance your argument.

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

Tips to Engage with Polls & Trivia

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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• Writing Tips

50 Topics for a Persuasive Speech

• 5-minute read
• 13th January 2023

Some find writing a persuasive speech to be intimidating, but it’s an opportunity to share your position on a topic you care about and to invite listeners to support (or at least appreciate) your way of thinking. You’ll benefit from a clear position, credible evidence, and careful consideration of your audience.

Your first step is to pick a topic. Whether you’re a teacher creating an assignment or a student deciding what to speak about, our list of 50 suggested persuasive speech topics and tips are a good starting place.

Choosing a Topic

●  It’s more enjoyable to research and write a speech about a topic that genuinely holds your interest. It’ll make for better delivery, too. Passion is contagious! On the other hand, boredom and a lack of enthusiasm come through easily in vocal tone.

●  Avoid tired, overdone issues. If you’ve heard it all before, there’s a good chance your audience has, too. Pick something current and relevant to your listeners . If you go with a popular topic, try to approach it from a fresh angle.

●  Issues that contain multiple viewpoints are preferable to simplistic good/bad debates. Most reasonable people would agree that “bullying is bad.” But they might learn something new if you share recent research on bullying and offer different approaches to tackling it.

Let’s look at some interesting speech topics, categorized by subject.

Should free speech on the internet be restricted?

At what age should children have access to smartphones?

Does texting hinder interpersonal skills?

Should parents limit their children’s screen time?

Should laws prohibit using devices while driving?

Is there a link between device usage and decreased mental health?

Should the number of US Supreme Court Justices be increased?

Should voting be compulsory?

Should Election Day in the US change from Tuesday to the weekend?

Should the electoral college system be abolished?

Should election procedures be standardized in all states?

Should the Senate filibuster be abolished?

Should the death penalty be legal?

Should states be allowed to have different abortion laws?

Should the legal age to own an assault rifle be raised?

Should the US conduct a voluntary gun buyback program?

Are governments doing enough to address climate change?

Is student loan forgiveness fair?

Should the US invest in high-speed rail similar to those in Japan and Europe?

Should plastic bags be banned in grocery stores?

What is the greatest threat to international stability?

What can be done to prevent cyber threats?

Is the two-party political system of the US failing?

Should the US adopt a single-payer universal health care system?

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Should minimum wage be a factor in the cost of health care?

Is healthcare a human right?

Should access to abortion be required by healthcare providers?

Do school shooter drills damage students’ mental health?

Should vaccinations be required for students to attend public school?

Should employers offer incentives and bonuses to employees who bike or walk to work?

Do school uniforms offer any advantages?

Are school dress codes gender biased?

Are standardized test scores given too much importance in schools?

Do college entrance exams privilege those with higher socio-economic status?

Should teachers be allowed to keep firearms in their classrooms as protection against active shooters?

Should indigenous languages be taught in schools?

Should immigrants have access to free language classes?

Should books ever be banned in schools?

Should elementary schools be required to teach a foreign language?

Should schools be cellphone free?

Should volunteering before graduation be compulsory?

Should school cafeterias serve more plant-based foods?

Should parents let their children play tackle football?

Should college sports teams receive less money?

Should there be more female priests or pastors of churches?

Should churches and other religious organizations pay taxes?

Should all priests be allowed to marry?

Should prayer be permitted in public schools?

On balance, does religion create more conflict or foster peace?

Should there be exceptions to the freedom to practice any religion?

Persuasion Isn’t All or Nothing

People often think persuasion means getting others to agree with you, but persuasion is more nuanced than that. You might persuade someone to go beyond sympathy and act. You might highlight the gray areas of a typically black and white debate.

When total agreement is out of reach, you can settle for agreement in part. Consider your audience thoughtfully when you decide on your goals and remember that you have options.

Step Up with Confidence

We hope these suggested persuasive speech topics have the wheels of your mind turning. Whether it’s for a speech or an argumentative essay , getting your ideas on paper and editing them is a necessary part of the process. Our editors are here to help you confidently put out your best work. Submit a free sample today .

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How to Write a Persuasive Speech

How to write a persuasive speech — a detailed guide for beginners.

Are you required to write a persuasive speech, but have no idea where to start?

Many students struggle with writing a speech that does not read awkwardly. To help you out, this guide has everything you need to know about writing persuasively.

What is a Persuasive Speech? The Simple Definition

The persuasive speech definition is quite simple — a speech intended to convince the audience about a given subject. To write a good speech, you must practice a lot. The points in this guide will help you get started.

A persuasive speech does not merely inform the audience on a subject. As you write, avoid spending time on the background story because it does not help you achieve the goal. Do not write a speech merely to complain about something. If you have identified a problem, persuade your audience to do something about it.

How to Write a Good Persuasive Speech in 3 Steps

Generally, persuasive speech guidelines dictate that you must use facts, write clearly, and convincingly. However, there is much more to consider if you want to write a good persuasive speech.

Write the Way You Talk

Bear in mind that a speech is meant to be spoken. Do not write it the way you would an essay or research paper. Once you are done writing, read the speech aloud, and hear the words. If there is any awkward wording that will confuse the speaker, simplify them.

Narrate a Story

Unless you want to bore your audience to death, tell them an interesting story. A good speech is about more than a compilation of facts and figures. Start with a relatable introduction, substantive body, and wholesome conclusion. Carry your audience with you from the introduction to the end of your persuasive speech.

Authenticity Is Key

As you write, know that your audience wants to hear something authentic. Think about the moment and what might be on your audience’s mind. Consider something you are passionate about and write something that feels true. Writing an authentic persuasive speech begins with choosing a topic you are passionate about.

Tips for Writing a Persuasive Speech from the Experts

Some persuasive speech tips will help you write with ease. Persuading an audience is an art. You cannot write an ordinary speech. Because people have opinions, changing their minds is not an easy task. However, if you write strategically, you will convince the audience to see things from your point of view.

Know the Difference between Persuasion and Confrontation

A persuasive speech is not meant to be confrontational. Although you need an “argument” to prove as you write, do not take it in the literal sense. Use logic to convince your audience of your beliefs without demeaning theirs. Check that your tone and choice of words do not leave a confrontational impression on your audience.

Keep the Statistics Simple

Numbers are great for proving points. They are even better when you back them up with references to credible sources. However, your audience might get confused if you write a speech with too many complicated statistics. Keep your statistics simple, and use them sparingly.

Three Points Are Plenty

The standard persuasive speech structure calls for three points. Your argument should be structured in this way to keep it simple and avoid overwhelming your audience. Do your research, settle on 3 major points you would like to make and write. Do not lose your audience while trying to give too many explanations.

How to Start a Persuasive Speech from Scratch

Build credibility from the first sentence you write. If your audience perceives you as an authority in a specific subject, they will pay more attention.

How can you build credibility from the minute you start your speech?

Below are some ways:

• Start with a relatable example;
• Use verified statistics that are simple yet relevant;
• Ask engaging questions that will make the audience think.

Whichever strategy you choose to start with, have your audience in mind. Know their preferences, and try to appeal to them. Be conscious of age, gender, and other societal constructs that may influence how your audience perceives your message.

How to End a Persuasive Speech Properly

Do not write a persuasive speech just for the sake of it. Know that there is a difference between speaking and saying something meaningful.

So, as you write the end of your essay you must ask yourself — have you provided valuable insights?

End your persuasive speech with a strong summary. It will restate all the main points you have made in the speech. Avoid sounding repetitive, so use different wording to emphasize your points. Using a slightly different language will help your audience rethink your argument.

Persuasive Speech Outline Explained

An outline is a great tool for organizing your thoughts before you write a persuasive speech. The initial outline has all the major sections you intend to write. Think of your outline as a skeleton that bodies your entire argument. Flesh out the main points with details based on your research.

A common misconception is that you have to have all the content ready as you write an outline. It is okay to figure things out as you go. That is the purpose of the outline. Think of it as an outlet for all the ideas you have, before you refine the essay.

Persuasive Speech Structure Explained

The standard persuasive speech format has 3 sections:

• Introduction — reels the audience in with interesting information;
• Body paragraphs — carry three main points that prove your argument;
• Conclusion — sums up the information presented in the speech.

This structure is important to follow because it keeps your essay simple. Bear in mind that speeches are meant to be read aloud, so making it too long is a bad idea.

Persuasive Speech Introduction Explained

The introduction of your persuasive essay must be compelling. Your audience will use it to decide whether to pay attention to what you have to say. Offer a hook that captures their attention.

The following are good hooks to use:

• Startling statements
• Rhetorical questions
• Relatable experiences

Other than reeling in your audience, the introduction should define the topic. It should hint at how you intend to solve the problem you claim exists. Write a well-worded thesis statement that serves this purpose.

Persuasive Speech Body Explained

The body of your persuasive speech is divided into paragraphs. Each paragraph should have a topic sentence, evidence, explanatory sentences, and a concluding statement. Although each paragraph should have an independent idea, they should all transition smoothly. When you read the body aloud, it should flow logically and present comprehensive information.

Persuasive Speech Conclusion Explained

The conclusion of your persuasive speech should reiterate the body without sounding repetitive. Achieving this is not easy — there are only so many ways you can say the same thing. So, try using different wording to describe your argument.

Finally, leave your audience with something to think about. A rhetoric question that is related to your topic would be appropriate.

Writing a persuasive speech is about more than stringing words together. You have to write your argument convincingly while sticking to a specific structure.

If you are having a hard time righting your persuasive speech, do not hesitate to reach out to us for help.

Our professional writers are one phone call away!

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• June 24, 2024

Table of Contents

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

• Last Updated: June 21, 2024

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10 tips for making an effective persuasive speech

Get your team on prezi – watch this on demand video.

Chelsi Nakano May 20, 2016

An effective, persuasive speech can completely change the trajectory of your career. Maybe you’re an entrepreneur trying to convince a group of venture capitalists to fund your new company, or maybe you’d like your board to approve an expansion overseas.

It’s easier said than done, of course—but far from impossible, with the right preparation. With that in mind, here are 10 tips to help bring any audience over to your side.

1. Research your audience. Who will be attending your presentation? What are their goals? What motivates them? What values do they most care about? Tailor the content of your presentation to your audience. Speak in a way that makes them feel like you are addressing them individually. This will raise your credibility and show that you’ve done your homework in advance.

2. Choose 1-3 goals . A good persuasive speech focuses on a handful of things—and that’s it. You may have a slew of other ideas that relate to the point you want to get across, but if you talk about too many things, you will confuse your audience. Write your speech in a way that guides them through the most important ones.

3. Incorporate obstacles . Think hard about the challenges to your idea that are likely to come from members of your audience. Instead of dismissing them (this can hurt feelings of goodwill), proactively acknowledge these points in your speech and then carefully address how your solution will meet the goals of all involved.

4. Create an attention-grabbing story . You want to capture the attention of your attendees with your very first words. Do this by telling a short story to illustrate the goal of your speech. Make the story relatable to everyone involved. This can help soften the mood in the room, especially if you are dealing with a group that may be fundamentally opposed to your idea.

5. Practice like crazy . Conviction is the key to giving a solid persuasive speech. It is vital that you do not waver while speaking or lose your train of thought. Start your speech not with a friendly “thank you for coming,” but instead with a story to grab everyone’s attention. Keep your intensity high to help sustain the attention of attendees throughout—do this by practicing over and over and over again. Ask friends to listen to your speech and give you feedback. Then, incorporate their comments.

6. Memorize . Reading off a card will just distract your audience. Practice enough that you know your speech inside and out. Don’t focus on memorizing every word—instead, focus on memorizing the flow of your key points and the examples you use to illustrate them. Check out our blog on a simple trick that will help you memorize any speech .

7. Make eye contact . Ann effective persuasive speech happens when you are able to connect with another person. Do this by making eye contact throughout your speech. Don’t just stare at one person—scan the room and focus on various people for short bursts.

8. Use repetition . Don’t rush through your presentation. Speak in a slow and measured way. After explaining each of your handful of primary points, go back and explain them again. Repetition will help drive home your goals.

9. Finish strong . Think of yourself as an attorney arguing a case in front of the jury. Structure your closing statements the way a lawyer would—with flair and gravity. Once you’ve delivered your final, impactful line, don’t say “thank you” right away. Instead, wait six or seven seconds and then say, “I’m happy to take questions.”

10. Take feedback, graciously . Listen intently to audience questions. Spend time with each one and don’t exaggerate or pounce on ideas that vigorously challenge your thesis. Staying calm and in control will help your case.

Examples of effective persuasive speeches

Some of the most common persuasive presentations that you’ll come into contact with are sales pitches. It’s essential for sales reps to craft effective persuasive speeches because it helps them connect with their prospects on an emotional level and appeal to their sensibilities.

Prezi features many great sales presentation examples in the Presentation Gallery . Check out this splashy product pitch for Drops. Notice how streamlined and focused it is, and the use of color to make an eye-catching design.

For an example of an effective persuasive speech, watch this video by Thriftplan. Here you can see the presenter starting off her presentation with a compelling issue that the audience may identify with and making great eye contact with the camera.

To learn more about effective persuasive speeches and other common presentations, check out our article on presentation types .

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126 Good Informative Speech Topics – 2024

June 23, 2024

What is an informative speech? You may be asking this question if you find yourself needing to give one for a class or extracurricular. Unlike a persuasive speech , which is designed to convince an audience of something, or a debate , which can be polemic by nature, an informative speech is meant to educate its listeners on a topic, elucidate an unclear idea, or simply help an audience delve more deeply into a subject. In other words, while informative speeches can persuade or argue, they don’t have to. In this article, we’ll highlight a few tips on how to choose good informative speech topics, and then provide a list of 126 informative speech ideas to get you brainstorming for your next big speech!

How to Choose Informative Speech Topics

Your choice of informative speech topic will depend greatly upon the task at hand: is this speech for a class? A passion project ? A campus rally? A professional development conference? Recruiting for a particular major, club, or community service organization? A high school speech competition? Once you know the purpose and parameters of your speech, it will be easier to select an informative speech topic that is an appropriate subject and size. Additionally, it’s important to consider your audience, expertise, scope, research, and tone before you delve into your writing.

Knowing your target audience is key to creating reciprocity, or the necessary give and take between speaker and listener that creates communication and understanding. Speakers who know their audiences are better able to shape their speeches to be well-received. [i] Imagine, for example, you’re giving an informative speech on “Jane Austen’s narrators.” You must ask yourself: are you giving your speech to a panel of scholars, to educated adult non-experts, or to grade school-aged children? If your audience will be comprised of literature professors, your speech should provide fairly advanced and in-depth knowledge and should be filled with the latest developments in professional literary criticism. If your audience is made up of grade school-aged children, you’ll want to start with the basics, like who was Jane Austen? And what, exactly, is a narrator?

As you give your informative speech, you’ll want to think about not only your audience’s level of expertise in your speech topic, but also your own (and it’s okay if you’re a novice in the subject!). [ii] An informative speech often includes or takes into consideration a synthesis of preexisting scholarship in a field or information around a topic. While you don’t need to apprise your audience of an entire body of research before you begin delivering your speech, you do want to have a working knowledge of the preexisting conversation around your informative speech topic. [iii] This will inform the level of research you’ll need to perform before you begin writing your speech.

In terms of selecting research sources, it’s good to remember the three P’s: peer-reviewed , published , and prestigious . A peer-reviewed source is one that has been evaluated by a group of experts in the field of the writer. It has undergone the most stringent editing and fact-checking and, when first published, is the most up-to-date information in a field. A published source is one that has also usually undergone some editing before publication – though you’ll want to be wary of self-published sources and online publications (these usually don’t receive the same kind of scrutiny as printed texts).

Finally, it’s certainly okay to use online sources, but you want to make sure they are coming from a prestigious or at least well-known source like a national newspaper or even an established commercial website. A good tip for assessing a source’s quality is to check: does this source cite any outside resources in a works cited or in footnotes?

You want to be sure that you are able to cover a topic thoroughly, given the time and resources allotted. For example, if you have five minutes to give an informative speech to your psychology 101 classmates, you could choose a general topic like, “Why was Sigmund Freud important to psychology?” If you have an hour to give an informative speech at a professional psychology conference, you might provide a detailed account of Sigmund Freud’s most important contributions to a particular branch of modern psychology and explain its current significance to the field, including recent developments in research and clinical practice.

Finally, something crucial to consider is the emotional register of your speech. Is the subject matter something serious like an illness or climate change? Or is it a politically charged topic like immigration or gun control? Is it light, like “how to make pizza dough” or “the invention of the roller coaster?” Or is it merely intriguing or educating like, “personality typing and psychology,” “owning a poodle,” or “Ben Franklin’s top five aphorisms?” Gauging the emotional involvement of your audience will help you choose an appropriate informative speech topic for the project at hand and will ultimately let you craft a more effective speech.

The 126 informative speech ideas below run the gamut from broad to very specific and can all serve as starting points as you brainstorm what you’d like to give a speech on. Good luck!

Health & Medicine Informative Speech Topics

1) Ideas on curbing the spread of future global pandemics.

2) What is the endocrine system?

3) What is a physician’s assistant?

4) The importance of blood donation.

5) Disparities in healthcare between different demographic groups.

6) How did Marie Curie contribute to the medical field?

7) What is the role of nurses in primary care settings?

8) What subspecialties are there in women’s health?

9) What recent developments have been made in knee replacement surgery techniques?

Good Informative Speech Topics/Informative Speech Ideas (Continued)

10) What is Traditional Chinese Medicine?

11) Telehealth and patient outcomes in recent years.

12) How to MRI machines work?

13) Comparing healthcare systems in different countries.

14) The five most important cancer research innovations in the past five years.

15) What is a plague?

16) How does social media affect mental health?

17) What is the World Health Organization?

18) What are the differences between a midwife and an obstetrician?

STEM Informative Speech Topics

19) What are some important differences between commercial and government-sponsored space flight programs?

20) How do rollercoasters work?

21) The relationship between AI and defense.

22) How are robots used in surgeries?

23) How do you solve a quadratic equation?

24) Why are information systems an important part of modern marketing?

25) What recent innovations have been made in the field of machine learning algorithms?

26) How has cloud computing changed in the past five years?

27) What is the role of engineers in mining and extraction?

28) What is a black hole?

29) What is internal combustion?

30) How self-driving cars work.

31) What are some differences between aeronautical and aerospace engineers?

32) What is Euclidian geometry?

33) How is probability be used in sport management?

34) Why are we running out of helium?

35) What is the relationship between cybersecurity and national politics?

36) The most important uses of 3D printing?

Arts & Humanities Informative Speech Topics

37) What are the most likely interpretations of Hamlet’s “To be or not to be?” speech ?

38) What was the Dadaism movement?

39) Why is the Mona Lisa so popular?

40) The differences between highbrow, lowbrow, and commercial cultural production.

41) What are the major tenets of postmodernism?

42) The influences of Alfred Hitchcock on modern cinema.

43) What is the difference between “performance” and “performativity?”

44) What are the differences between an early novel and a romance?

45) Recent developments in literature and ecocriticism.

46) What is the debate on the Elgin Marbles?

47) In what ways was fashion an important element of the Belle Epoch era?

48) The top five most influential texts in speculative fiction.

49) What is pop art?

50) Who was Andy Warhol?

51) What is The Iliad ?

52) Postcolonial studies as an academic field.

53) The history of the Louvre museum.

54) Jane Austen’s narrators and free indirect discourse.

Psychology and Sociology Informative Speech Topics

55) What is the Enneagram and how is it used in therapeutic settings?

56) How did Pierre Bourdieu define “fields?”

57) What is the Panopticon?

58) What is intersectionality?

59) The role of psychologists in school settings.

60) How is behavior psychology related to consumerism and marketing?

61) What is gentrification?

62) The role of the pharmaceutical industry in psychiatric treatment.

63) Who was Sigmund Freud and why is he important?

64) What is the difference between clinical and research psychology?

65) What is the relationship between social media and mental health?

66) What is neuropsychology?

67) What is an ethnographic study?

68) How did Habermas define the public sphere?

69) What is multiple personality disorder?

70) What is are the “gaze” and the “mirror stage,” according to Lacan?

71) Describe the prisoner’s dilemma.

72) What is Maslow’s hierarchy of needs?

Nature and Environment Informative Speech Topics

73) What are some pros and cons of wind farming?

74) Why are microbiomes important for health?

75) What is an axolotl?

76) Death Valley: the hottest place on Earth

77) What threats do spotted lanternflies pose?

78) What are the most significant climate change “points of no return?”

79) Water conservation strategies in the American West.

80) What is biodiversity?

81) How do dolphins communicate?

82) Why was Rachel Carson’s Silent Spring significant for the environmentalist movement?

83) How was the Santorini caldera created?

84) What are plate tectonics?

85) How and why tornadoes happen.

86) What is the El Niño phenomenon and why is it important?

87) Fungus and blue spruce disease in Northeast Ohio.

88) What measures are being taken to curb deforestation in the Amazon?

89) How is the Galapagos ecosystem preserved today?

90) Floridian ecosystems and the Red Tide.

Business, Marketing, Finance and Economy

91) The role of sports merchandising in U.S. women’s Olympic events.

92) Subprime mortgages and the housing market crash of 2008.

93) What are the eight best steps you can take to better your personal finances?

94) Which social media platforms are most lucrative for marketing to each current online generation?

95) What is inflation?

96) What is the relationship between politics and the unemployment rate?

97) What is market saturation?

98) How do we measure the GDP of emergent nations?

99) What developments to we expect to see in the industry competition between EVs and regular automobiles?

100) What is an index fund? What is a mutual fund?

101) Bond holdings late in retirement.

102) The role of social justice in branding.

103) How does search engine optimization work for marketing?

104) Is the influencer economy a bubble?

105) Describe the differences between a CFA and a CPA.

106) What developments have we seen in start-up economies in the past five years?

107) What is embezzlement?

108) What is the history of human resource departments?

History and Travel

109) The religious persuasions of each of Henry VIII’s wives .

110) How the aqueduct system worked in ancient Rome

111) What are the tallest buildings in the world?

112) What was the Black Death?

113) The Watergate Scandal.

114) In what ways was the printing press an important invention?

115) What is the Chernobyl site like today?

116) What was the relationship between Thomas Edison and Nikola Tesla?

117) Why was the Great Wall of China built?

118) Who were medieval anchorites?

119) The political significance of whistle-stop train tours.

120) What was the significance of the Second Boer War?

121) The Tennis Court Oath .

122) What are the Seven Wonders of the Ancient World?

123) Witch hunting in 1600s New England.

124) What was the Space Race?

125) Why are the bodies of Pompeiians preserved?

126) What is Machu Picchu?

Good Informative Speech Topics – Works Cited

[i] Lloyd-Hughes, Sarah. How to Be Brilliant at Public Speaking: Any Audience, Any Situation . Pearson Educated Limited, Edinburgh 2011.

[ii] Downs, Douglas and Elizabeth Wardle. “What Can a Novice Contribute? Undergraduate Researchers in First-Year Composition,” Undergraduate Research in English Studies (2010) pp. 173-90).

[iii] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.

Informative Speech Ideas – Additional Reading

• 149 Capstone Project Ideas and Examples
• 100 Best Political Science Research Topics
• 64 Social Issues Topics 
• High School Success

Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

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What Is Public Speaking? Why Is It Important? (Definition + Tips)

What is public speaking? In this article, you'll learn what speaking in public is about and the importance of public speaking in business.

If you’ve been asked to give a public speech, you may wonder: what is public speaking and why is public speaking important? Those questions are quite logical if you’ve never thought much about public speaking before.

Public speaking is important in business, education, and the public arena. There are many benefits to speaking in public, whether you’re an individual or a business.

In this article, we’ll define public speaking for you. We’ll discuss the importance of public speaking in general. We’ll also cover the importance of public speaking in business. Plus, we’ll share some resources to help you become a better public speaker. This includes some public speaking examples.

Also, if you want to pursue speaking in public yourself, download our free eBook: The Complete Guide to Making Great Presentations . It’ll help you master the complete presentation process.

What Is Public Speaking & Why It’s Important (Quickstart Video)

If you’re reading this, you’re probably asking the question “ what is public speaking “? You may even be faced with the prospect of creating a public speech yourself.

Or maybe you just want to know “ why is public speaking important “? Whatever your situation, we’ve got you covered with this short video that gives a public speaking definition and provides you with some tips to make a better public speech.

To learn even more about public speaking and why it’s important, study the written tutorial below.

A Public Speaking Definition

So what exactly is public speaking? Basically, it’s a presentation that’s given live before an audience. Public speeches can cover a wide variety of different topics. The goal of the speech may be to educate, entertain, or influence the listeners. Often, visual aids in the form of an electronic slideshow are used to supplement the speech. This makes it more interesting to the listeners.

A quality public communication definition should explain how it’s different from an online presentation, which is why we’ll cover it here. Here’s a description of some of the differences:

• A public speaking presentation is different from an online presentation because an online presentation is available any time. A public speech is typically limited to a specific time or place.
• Online presentations often use slideshows or pre-recorded videos of a speaker. (This includes recordings of a live public speaking presentation).

Because speaking in public is done before a live audience, you need to consider some special factors. We’ll touch on those shortly.

Now that you’ve got an understanding of the meaning of public speaking, let’s take a quick look at the history of (and the importance of) public speaking.

A History of Public Speaking

What is the history of public speaking? And why is public speaking important?

There’s a good chance that there’s been public speech, in one form or another, as long as there’ve been people. But most public speaking experts involved with public speaking in business communication trace the origins of modern public speaking back to ancient Greece and Rome.

Of course, those societies didn’t have slideshows, but they did have a need for speaking in public. As a result, they developed public speaking methods that are still studied today.

The ancient Greeks used public speech primarily to praise or persuade others. At one point, all Greek citizens had the right to suggest or oppose laws during their assemblies. This resulted in a need for skilled public speakers. Speaking in public became a desirable skill and was taught. Public speaking in the time of the Greeks was called rhetoric. Later, when Rome came to power, speaking in public was used during the Roman senate sessions. The Romans adopted the public speaking rhetoric methods of the Greeks. In fact, most public speaking teachers of the time were Greek.

The Latin style of public speaking was popular in the U.S. and Europe until the mid-20th century . After World War II, a less formal and more conversational speaking style of speaking became popular. Also, electronic tools became available to enhance public presentations.

Towards the end of the 20th century, electronic tools migrated to the computer. They evolved into the computer software tools, like PowerPoint , that we know and use today.

Don’t be fooled, though. Even though today’s public speeches are less formal, they still need to be well organized. More on that later. Now, let’s take a look at the importance of public speaking.

The Importance of Public Speaking

If you ask most people, they’ll probably say they don’t like public speech. They may even admit to being afraid of it since fear of public speaking is very common. Or they may just be shy or introverted. For those reasons, many people avoid speaking in public if they can. If you’re one of those people who avoid speaking in public, you’re missing out.

You may be wondering, “What is public communication and how can it benefit me?” Over the years, public speaking in communication has played a major role in education, government, and business. Words have the power to inform, persuade, educate, and even entertain. And the spoken word can be even more powerful than the written word in the hands of the right speaker.

Whether you’re a small business owner or a student, you’ll benefit from improving your public speaking skills. Some benefits of speaking in public include:

• improves confidence
• better research skills
• stronger deductive skills
• ability to advocate for causes

Speaking in public is especially important for businesses to market their offers. This allows them to get their message in front of potential customers. Salespeople and executives are often expected to have good public speaking skills. To learn more about some of the benefits of speaking in public, review this article .

Next, let’s explore the methods you can use to become better at speaking in public.

How to Become Better at Public Speaking (5 Quick Tips)

Okay, so now you understand the benefits of public speaking. You might be a little more interested in the topic. Still, you might think it’s not for you. Maybe you gave a speech once and it didn’t go well. Maybe you’re afraid of speaking in public. Or maybe you think you don’t have a natural ability for giving speeches.

The truth is that speaking in public is a skill. And you can learn any skill. While some people may have more natural speaking ability than others, anyone can learn to be a better public speaker. It just takes some know-how and some effort.

To help you become better at giving public speeches, we’ll take a look at these five areas:

• writing the speech
• overcoming a fear of speaking
• practicing the speech
• preparing your presentation slide designs
• giving the speech

We’ll start with writing the speech.

1. Write an Effective Speech

The first thing you’ll want to do is work on writing a well-organized, engaging speech. Even a great speaking voice or a great deal of charisma isn’t enough if your material isn’t any good.

Specifically, it’s crucial to research your audience beforehand so that you can target your speech directly to them as much as possible. Become familiar with their wants and needs, as well as any problems you can solve for them. This will drive the actual topic that you actually select for your speech, as well as how you research it.

The more research you do, the easier writing your speech will be.

2. Overcome the Fear of Speaking

Fear of public speaking is very real and can hold you back if you let it. If you don’t feel confident when giving your speech, your listeners may pick up on that. This can make your presentation less effective.

Fortunately, there are some techniques to help manage the fear of speaking in public. They also help you become more confident.

First, let’s tackle fear of public speaking. If you’ve already written an effective speech, then you’ve already taken an important first step. The more familiar you are with your speech, the less worried you’ll be on presentation day.

Besides knowing your topic well, be sure to practice, practice, practice! And remember that if you do make any mistakes on presentation day, it’ll be less obvious to your audience than you think.

Next, let’s work on improving your confidence.

3. Practice the Speech

Even if you’re not afraid of speaking in public, practice helps you give a more effective speech. If you’re in a rush, you may be tempted to skip practicing your speech to save time. While skipping practice may seem like a good idea, it’s really not.

Practicing your speech improves your public presentation skills. It also increases your familiarity with the presentation. As a result, your speech will go smoothly. You can go over this handy checklist to help you practice your speech.

4. Prepare Your Presentation Slide Designs

Your slide design needs to be on point. You’ll want to make sure it looks professional and is easy to read. Luckily, you can find plenty of modern and professional presentation templates on Envato Elements.

You’ll also want to download The Complete Guide to Making Great Presentations eBook now. Download it for FREE with a subscription to the Tuts+ Business Newsletter. Learn how to get your ideas formed into a powerful presentation that’ll move your audience.

Don’t forget to make good use of tools like PowerPoint , Google Slides , or Keynote . The right template for your slide deck can make a huge difference in your presentation.

5. Give the Speech

You’ve written a good speech. You feel more confident about giving a speech in public, and you’ve practiced. You’re ready to actually give the speech. There are some tips and tricks you can use on the day of your speech to make it go more smoothly, though.

Remember, you’re giving a presentation before a live audience at a specific place and time. So, you’ve got some concerns about the speaking venue that those who give online presentations don’t have to worry about.

Some common concerns for public speakers include:

• Will the audience be able to hear me?
• Does the venue have the equipment I need?
• Are there enough seats for all my listeners?

Public Speaking Examples

Public speaking examples are great for learning or improving a new skill. That applies to speaking in public as well. If you get the chance to listen to some top-rated public speakers, you should do it. You can observe how other speakers go about giving their speech. In the process, you’ll improve your own speaking skills.

One great source of recorded public speeches is Ted Talks , which is a series of short presentations on a wide variety of topics. Ted Talks are known for attracting world-class and celebrity speakers. You can find my favorite Ted Talks in this article .

The Best Source for Simple PowerPoint Templates (With Unlimited Use)

Envato Elements is the perfect place to find modern PowerPoint templates . For a single monthly fee, access unlimited downloads of PowerPoint themes, photos, fonts, and other resources to use in your next presentation.

Elements gives you the best bang for your buck. And thanks to the unlimited downloads, you can try out a variety of slide designs as you build out your public speaking PowerPoint presentation.

PowerPoint templates from Envato Elements have plenty of features to help you create a stunning presentation, such as:

• bold text and title slides to capture audience attention
• rich image placeholders to show off photos and videos
• many infographic elements and charts to visualize data
• plenty of customization options to make the template your own

Thanks to these templates, you’ll be able to create a modern, standout presentation to go with your public speech.

5 Modern PowerPoint Templates From Envato Elements

1. minimalism clean powerpoint presentation.

Try this template if you’re looking for a clean and simple PowerPoint slide design. The template features a versatile layout. Use it for any type of presentation or topic. It includes 50+ unique slide designs, tons of customization options, and vector elements. The template was designed in widescreen format.

2. Kaspa PowerPoint Presentation

The Kaspa PowerPoint template has a modern and trendy design. It’s best suited for presentations that need a lot of photos to share information. The template can be customized completely. It comes with slide animations and transitions. The template also includes vector icons.

3. Guava PowerPoint

The Guava PowerPoint has a dramatic, yet elegant design. You’ll notice dark image overlays and elegant typography that makes your message stand out. The template comes with 50+ unique designs, image placeholders, and master slides. It was designed in widescreen resolution.

4. Dauna Minimalist PowerPoint

The Dauna template is another minimalist PowerPoint design. It works well for any type of business presentation. You’ll find 30 unique slides and two color variations. The template comes with image placeholders and plenty of customization options.

5. Pastelize Colorful Business PowerPoint Presentation

If you’re looking for a colorful and bold PowerPoint, the Pastelize template is the perfect choice. The template includes many slide designs, three color variations and color themes, and image placeholders.

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Download our new eBook: The Complete Guide to Making Great Presentations . It’s available for free with a subscription to the Tuts+ Business Newsletter.

What Is Public Speaking? Now You Know! Time to Get Work on Your Next Speech

So what is public communication in terms of what it can do for you, your career, or your business?

In a nutshell, a world of potential! In this article, we defined public speaking and why it’s so important in your business. Hopefully, the public speaking meaning we explored will help dispel any fear you may have.

We discussed a thorough public communication definition so that you can be adequately prepared for your next speech. Besides the public speaking definition, you learned a bit about the history of public speaking and how it evolved to modern standards today.

We also shared some helpful tools to help you learn how to give a public speech and provided you with a source for good public speaking examples that you can learn from.

You should now be ready to grow as a public speaker. Be sure to check out the sleek PowerPoint templates on Envato Elements as you prepare for your next speech. You’ll find a ton of inspiration for your next presentation!

So go ahead. Write that public speech and give it. You’ll be glad you did!

Related Articles

Become a pro at giving a speech in 2024

Jun 22, 2024

Posted by: Regine Fe Arat

Giving a speech can be daunting, but it’s an incredible opportunity to inspire, persuade and make a lasting impact on your audience. 

Whether you're speaking at a conference, a wedding or in a classroom, the ability to deliver a powerful speech is a valuable skill that can open doors and create meaningful connections. 

From Martin Luther King Jr.'s "I Have a Dream" speech to Steve Jobs' commencement address at Stanford University, we’ve seen many amazing speeches. History is full of speeches that have inspired generations and shaped the world. 

In this comprehensive guide, we'll walk you through the essential steps to crafting and delivering a memorable speech that will leave a lasting impression on your listeners.

Crafting an effective main message

At the heart of every great speech is a clear, compelling message. This main idea or theme is what you want your audience to take away from your speech. 

To craft an effective message, start by asking yourself what you want your audience to think, feel or do after hearing your words. 

Once you have a clear goal in mind, distill your message into a single, powerful statement that sums up your main point. 

Imagine you're giving a speech about the importance of volunteering. Your main message might be: "Giving our time and talents to others can create a more compassionate and connected world."

Connecting with your audience through body language

Your body language impacts how your audience perceives and engages with your speech.

It's important to use nonverbal cues that convey confidence, warmth and authenticity to create a strong connection with your listeners. 

Some key body language tips to keep in mind include:

• Maintaining eye contact: Look directly at your audience members, making brief but meaningful eye contact throughout the room.
• Using gestures : Emphasize key points and add visual interest to your speech by using natural, expressive gestures.
• Smiling : A genuine smile can put your audience at ease and create a positive, welcoming atmosphere.
• Standing tall : To project confidence and authority, maintain good posture with your shoulders back and your feet planted firmly on the ground.

Using natural adrenaline to boost confidence

It's normal to feel nervous before giving a speech, and you can use these feelings to boost your confidence and performance. 

The key is to reframe your nerves as excitement and use that energy to fuel your passion and enthusiasm for your topic. 

Some techniques for channeling your adrenaline in a positive way include:

Power posing

Before your speech, take a few minutes to stand in a confident, big stance (such as the Superman pose) to increase your sense of power and self-assurance.

Positive self-talk

Use affirmative statements to remind yourself of your strengths and abilities, such as "I am well-prepared and ready to share my message."

Visualizing success

Picture yourself delivering your speech with clarity, confidence and impact, with your audience responding positively to your words.

Preparing for a successful speech

Effective speech writing involves a systematic process of researching, organizing and refining your content:

Choose and cite authoritative sources

First, you need to research your topic. Look for compelling facts, statistics and examples to illustrate your key points and make your message more memorable.

To give your speech credibility and impact, choose sources that support your key points. Look for references that are:

• Reputable : Look for information from well-known, respected organizations, institutions or people in your field.
• Current : Use the most up-to-date information available to ensure accurate content.
• Relevant : Select sources that directly support your main points and contribute to your overall message.

When citing your sources in your speech, credit the original authors or creators properly. This demonstrates your commitment to academic integrity and helps your audience trust the information you're presenting. 

Some common ways to cite sources in a speech include:

• Verbal attribution : Mention the author or organization name when referencing their work, such as "According to a recent study by Harvard University..."
• Slides or handouts : If you're using visual aids, include a list of references or sources for your audience to refer to later.

Draft a compelling speech summary

Next, summarize your speech's main point or argument. This is usually best near the end of your introduction as a roadmap for the rest of your speech. 

To craft the best summary, consider the following tips:

• Be specific: Avoid broad statements — focus on a clear, specific claim or argument.
• Be arguable: Present a perspective or position with evidence and reasoning.
• Be concise: Aim for a single sentence that captures your main point clearly and directly.

For example, if you're giving a speech on the benefits of meditation, your summary might be: "Regular meditation practice can reduce stress, improve focus and promote overall well-being."

Outline your speech

Once you have a solid foundation of information and your main argument, begin outlining your speech. 

Break your content down into logical sections, such as an introduction, main body and conclusion. Within each section, organize your points to flow naturally and build toward your message.

As you write your speech, focus on clear, concise language. It should be easy for your audience to understand and follow. Use short sentences, active voice and concrete examples to make your points more engaging and memorable. 

Remember to also include transitions between sections to help your audience follow your train of thought and see the connections between your ideas.

If the audience needs a call to action, include it in the conclusion. 

Tighten up sentence structure and flow

The way you structure your sentences and paragraphs can impact how your audience understands and engages with your speech.

To create a clear and compelling flow, consider the following tips:

• Vary your sentence lengths: Alternate between short, punchy sentences and longer ones to create a dynamic and engaging rhythm.
• Use parallel structure: When listing ideas or examples, use the same grammatical structure for each item to create a sense of balance.
• Use transitions: Phrases like "however," "in addition" and "as a result" show the connections between your ideas and help your audience follow your train of thought.

11 tips for effective speech delivery

Practice your microphone technique.

If you're using a microphone during your speech, take some time to practice with it beforehand. 

Get a feel for the optimal distance and angle to hold the microphone, and experiment with your volume and tone to ensure everyone can hear you.

Remember, the microphone is there to project your voice, so you don’t need to yell into it. 

Speak directly into the microphone. Avoid turning your head away while speaking as this can reduce the volume of your voice.

Timing is important

One of the most important things to remember when delivering a speech is to be concise. 

Aim to keep your speech within the allotted time frame and avoid going off on tangents or including unnecessary details. 

A good rule of thumb is around one minute of speaking time for each main point. A concise speech ensures you hold your audience's attention and drive home your key messages.

Consider what your audience wants to hear

When crafting and delivering your speech, keep your audience's needs and interests in mind. 

Research your audience beforehand, and tailor your content and delivery style to their specific needs and preferences. 

For example, if you're speaking to a group of experts in your field, you may want to use more technical language and discuss your topic in more detail. 

However, a general audience will prefer more accessible language and less jargon. Focus on the broader essence of your message and keep it straightforward.

Pick a theme and stick to it

It's important to choose a clear theme and stick to it throughout a speech to create a cohesive and memorable presentation . 

Avoid trying to cover too many different topics or ideas. A confusing, jumbled speech can quickly turn an audience off. 

Instead, focus on developing a single, powerful theme that ties your main points together and reinforces your overall message. 

For example, if you're giving a speech on the importance of sustainability, you might choose a theme like "Small changes, big impact.” You could use examples and anecdotes that illustrate how individual actions can contribute to a more sustainable future.

Speak slowly

When delivering your speech, it's important to speak at a pace that allows your audience to follow along and absorb your message.

Many speakers rush through their material when they're nervous, making it difficult for their audience to keep up. 

To avoid this, practice speaking at a slower, more deliberate pace. Use pauses strategically to emphasize key points or give your audience time to process what you've said. 

If you find yourself speeding up, take a deep breath and consciously slow down your delivery.

Tell a couple of jokes

Incorporating humor into your speech can be a great way to engage your audience and make your message more memorable. 

A well-placed joke or funny anecdote can break the ice, lighten the mood and create a more relaxed and receptive atmosphere. 

However, it's important to use humor carefully and ensure your jokes are appropriate and relevant to your topic. Avoid offensive or insensitive humor, and don't rely too heavily on jokes at the expense of your core message.

If telling jokes doesn’t come naturally, avoid them entirely or practice them until you sound like a seasoned comedian. 

Don't be afraid to repeat yourself if you need to

Repetition is a powerful tool in speech-making, as it reinforces your key points and makes them more memorable. 

A technique known as "the rule of three" suggests that people are more likely to remember information in groups of three. 

So don't be afraid to repeat your primary message or points throughout your speech with slightly different language or examples each time. 

Only use the visual aids you need

Visual aids, such as slides, charts or props, can reinforce your message and make your speech more engaging. 

However, it's important to only include those that are truly necessary to support your points. 

Avoid cluttering your presentation with too many slides or images, as this can detract from your overall message. 

Instead, choose a few key visuals that are clear, relevant and easy to understand. Use them strategically throughout your speech to enhance your words.

Ask for feedback

One of the best ways to improve your speech delivery is to seek feedback from others.

Consider joining a public speaking group, course or Toastmasters club to practice your skills in a supportive environment. 

You can also ask friends, colleagues or mentors to listen to your speech and provide feedback on your content, delivery and overall impact. 

Another challenge of public speaking is being aware of your body language. When certain movements feel normal, you might not realize it’s distracting for those watching. 

Ask a friend or colleague to watch you practice your speech and provide feedback on any awkward mannerisms.

They may notice that you fidget with your hands, sway back and forth or use filler words like "um" or "like" frequently. 

Becoming aware of these habits means you can work to minimize them and project a more confident, polished presence on stage.

Remember that feedback is a gift, and constructive criticism can help you grow as a speaker.

Practice regularly

The key to becoming a confident and effective public speaker is regular practice. The more you practice your speech, the more comfortable and natural you'll feel when delivering it.

Dedicate time each week to work on your public speaking skills, whether you practice a specific speech or work on general techniques like vocal projection, gestures or eye contact.

Consider recording yourself speaking and watch the video to identify areas for improvement. You can also practice your speech in front of a mirror or with a small group of friends to build your confidence.

Look around the room

When delivering your speech, it's important to make eye contact with your audience to create a sense of connection and engagement. 

However, many speakers make the mistake of focusing on just one or two people throughout their entire speech. 

To avoid this, make a conscious effort to look around the room and make eye contact with people in different sections of the audience. 

This will help you connect with a wider range of people and make your speech feel more inclusive and engaging. 

Don’t let your gaze wander aimlessly or linger too long on anyone, as this can be distracting or uncomfortable for your audience.

Overcoming fear and nervousness

One of the most effective ways to calm your nerves before and during a speech is to practice deep breathing techniques. 

Deep breathing slows down your heart rate, relaxes your muscles and calms your mind, which can help you feel more centered and focused. 

To practice deep breathing:

• find a quiet place where you can sit or stand comfortably,
• place one hand on your chest and the other on your belly, 
• take a slow, deep breath in through your nose, 
• allow your belly to expand as you inhale,
• hold the breath for a moment, then exhale slowly through your mouth, 
• feel your belly fall as you release the air,
• repeat this process for several minutes and
• focus on the sensation of the breath moving in and out of your body.

How to effectively handle impromptu speeches

Impromptu speeches can be particularly nerve-wracking, as they require you to think on your feet and organize your thoughts quickly. 

To handle an impromptu speech effectively, try the following tips:

Take a moment to collect your thoughts

Before you start speaking, take a deep breath and give yourself a few seconds to gather your thoughts and choose a main point or theme to focus on.

Use a simple structure

Organize your speech into a basic structure, such as an introduction, three main points and a conclusion. This will help you stay focused and avoid rambling or getting off track.

Speak from experience

Draw on your experiences, knowledge and opinions to provide examples and anecdotes that support your main points. This will help you speak more authentically and confidently.

Embrace the unexpected

Remember that impromptu speeches are an opportunity to showcase your ability to think on your feet and adapt to new situations. Embrace the challenge and try to have fun with it.

Preparing for Q&A sessions and panel discussions

Many speeches are followed by a Q&A session or panel discussion, which can be an opportunity to engage with your audience and provide additional insights and perspectives on your topic. To prepare for these sessions, consider the following tips:

Anticipate common questions

Before your speech, brainstorm a list of questions that your audience may ask, and practice your responses. This will help you feel more prepared and confident when fielding questions.

Be concise and direct

When answering questions, aim to be concise and to the point, while still providing enough context and detail to fully address the question.

Defer to other experts

If you're part of a panel discussion, don't feel like you need to answer every question or dominate the conversation. Defer to other panelists when appropriate and build on their ideas to create a more dynamic and engaging discussion.

Stay positive and professional

Even if you receive a challenging or hostile question, try to remain positive and professional in your response. Avoid getting defensive or argumentative. Instead, focus on providing a thoughtful and measured perspective.

Examples of persuasive speeches

To help illustrate the techniques and strategies we've covered in this guide, let's take a look at a few examples of persuasive speeches that have made a lasting impact:

“The Power of Vulnerability" by Brené Brown

This popular TED Talk by researcher Brené Brown uses humor, personal stories and scientific data to argue that vulnerability is a strength, not a weakness and that it's essential for building authentic connections and living a meaningful life.

"I Have a Dream" by Martin Luther King Jr.

This iconic speech, delivered during the 1963 March on Washington, is a powerful example of using rhetorical devices. King mastered the use of repetition, metaphors and emotional appeal to convey a message of hope and unity.

"The Danger of a Single Story" by Chimamanda Ngozi Adichie

In this TED Talk, novelist Chimamanda Ngozi Adichie uses personal anecdotes and storytelling to illustrate the importance of seeking out diverse perspectives and challenging stereotypes.

“Ain’t I A Woman?” by Sojourner Truth

Sojourner Truth was born into slavery in 1797 and escaped from her master in 1827. She’s a prime example of an early feminist and anti-slavery speaker. In her famous speech, ”Ain’t I A Woman?” she used repetition and thought-provoking questions to highlight the poor treatment of Black women. 

"The Price of Shame" by Monica Lewinsky

In this powerful TED Talk, Monica Lewinsky draws on her own experiences with public shaming and cyberbullying to argue for a more compassionate and empathetic online culture.

The last card

Giving a speech can be challenging but rewarding. It allows you to share your ideas, inspire others and make a positive impact on the world. 

Follow the strategies and techniques outlined in this guide to become a more confident, effective and persuasive speaker. 

Remember to start by crafting a clear and compelling main message, and use body language, vocal techniques and storytelling to engage and connect with your audience. 

Practice regularly, seek feedback from others, and don't be afraid to embrace your natural nervousness and use it to your advantage.

How do I start giving a speech?

To start giving a speech, try:

• opening with a fun or hard-hitting fact,
• making a joke,
• sharing an anecdote,
• asking the audience a question,
• quoting someone famous and
• setting the scene — if you’re solving a problem, tell a relatable, relevant story

What are the steps of preparing for a speech?

• Choose a topic you're passionate about that will resonate with your audience.
• Research your topic thoroughly and organize your ideas into a clear and logical structure.
• Craft an attention-grabbing opening to hook your audience, like a joke or hard-hitting fact.
• Practice your speech, focusing on your delivery, body language and vocal techniques.
• Seek feedback from others and continue refining your speech until you feel confident and prepared.

What are the 4 stages of giving a speech?

The four stages of giving a speech are:

• Preparation: Research your topic, organize ideas and craft your speech outline and content.
• Practice: Rehearse your speech, focusing on your delivery, body language and visual aids.
• Delivery: Give your speech to your audience, using the techniques and strategies you've practiced to engage and persuade them.
• Reflection: After your speech, reflect on what went well and what you could improve. Seek feedback from your audience or a mentor, and use that feedback to continue refining your skills.

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