ielts essay topics about advertising

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !

Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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IELTS Essay, topic: Advertising

• IELTS Essays - Band 7

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .

In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.

Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.

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IELTS Topics: Advertising [With Speaking and Writing Sample Answers]

Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0

Advertising is a fact of life for almost all humans in the twenty-first century. As such, it is also a possible IELTS topic . In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading.

Today, I am going to explain a little about advertising and IELTS . I will talk about how it could arise in the exam and what you should do to give a great answer. I will also cover some aspects of IELTS vocabulary.

Advertising Vocabulary for IELTS Students

First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. These are all related to the topic of advertising.

Here is a PPT of vocabulary related to the IELTS topic of advertising. I made this a few years ago when I was teaching IELTS in China.

Advertisement vs Advert vs Ad

Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use.

However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Thus, you would be better avoiding “ad” and saying “advertisement” instead.

An Important Note on Pronunciation

The word “advertisement” is pronounced differently in British and American English. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can read more about it at the Cambridge Dictionary website .

One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. Also, “ad” is a noun” while “add” is a verb. These words are pronounced the same but spelled differently. Do not confuse these in your IELTS writing test!

• Just add the milk to the flour and then mix them together. You can add the egg later.
• I say a funny ad on TV earlier today. A gorilla was playing the drums!

IELTS Speaking

In the IELTS speaking test, you might be asked about advertisements. This could occur in any of the three parts. For part one, it would be a pretty straightforward question about your experiences or opinions. For example:

Q: Have you ever bought something because you saw it advertised on TV or the internet? A: Yeah, sure. I think most people have. Off the top of my head, I can think of a miniature tripod that I saw online last year. I looked up some reviews and then bought it, but I wouldn’t have known about it if it weren’t for the ad.

In part two, you would be asked to describe an advertisement . There are various possible cue cards but this is one that you might encounter:

Describe an advertisement you like. You should say: – what type of advertisement it is – what product it advertises – when you first saw it and explain why you like it and think that this advertisement is effective.

You can watch this advert and then look at my sample band 9 answer below.

Sample Answer

Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it.

The premise of the commercial was highlighting the efforts that fishermen go to in order to bring back salmon for their customers. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. In the end, the fisherman beats the bear and steals its salmon.

I really like this advert for the same reason I like many others: because they are so funny that they are memorable. I think this is a very effective method of advertising. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. Even if the commercial has nothing to do with the product, it could still boost sales.

Notes on my Sample Answer

This is a pretty straightforward answer and it took me 01:20 to read it, which would be fine for IELTS. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours.

I have switched back and forth between “commercial” and “advert(isement)” in order to vary my language but please note that they are not always interchangeable. Make sure that you only use “commercial” for TV adverts.

IELTS Essays about Advertisement

Of course, the topic of advertisements could also appear in IELTS writing. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. This means that you would be asked about advertising to children or issues like false advertising. (These topics could also occur in IELTS speaking part 3.)

Here is an example question:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

This is a pretty simple task. You have to talk about two perspectives:

You also need to give your opinion and make it clear throughout the essay.

Here is my sample answer to this question:

Sample Band 9 Answer

Since the early twentieth century, advertising has held tremendous sway over people’s lives. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever.

To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent.

However, it should be clear that the advertisers are aware of this and constantly innovate in order to attract attention. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. This means that even people who avoid adverts are likely to be influenced after seeing one. Advertising is a science that is developing quickly and will continue to dictate our shopping habits for years to come.

In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. Adverts still exert influence over our lives because they are more intelligently designed than they used to be.

Advertising Essays – Sample #2

Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

While our first example was very straightforward, I find that this one is much more challenging. It has some subtleties that people might overlook. We can come to a better understanding by paraphrasing it:

To what extent do you agree that people buy things because of advertising?

My personal opinion is that people buy things partially because of effective advertising. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement.

Remember: You can give a strong opinion, a weak opinion, or a balanced opinion . Just be consistent throughout your essay!

As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Some people believe that this is all down to advertising rather than actual necessity. This essay will argue in support of that position.

It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Take, for example, the iPhone. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. However, in almost every country, people want to own one of these status symbols. The reason is simply that it has been marketed well, and owning one makes a person look successful and wealthy.

If the real needs of society were reflected in sales, rather than the popularity of certain luxury items, our economies would look very different. Fashionable brands would not be as wealthy as ones making affordable, simple products. Yet it is those items that are carefully advertised on TV, on the internet, and at sports events, which captivate people and cause them to make unwise purchases or form irrational brand loyalties. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker.

In conclusion, it is clear that sales are dictated not by a product’s necessity, but rather by its appeal to consumers, and this appeal is created through slick advertising campaigns.

Advertising in IELTS Reading and Listening

It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. However, you can prepare by going on news websites (like the BBC ) to read or listen to articles about adverts. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers.

About The Author

David S. Wills

David S. Wills is the author of Scientologist! William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. He lives and works in rural Cambodia and loves to travel. He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. David has worked in many different countries, and for several years designed a writing course for the University of Worcester. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. His other IELTS website is called IELTS Teaching.

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IELTS Writing Task 2 Topic Examples

Advertising, ielts writing task 2/ ielts essay:, you should spend about 40 minutes on this task., in their advertising, businesses nowadays usually emphasise that their products are new in some way., why is this do you think it is a positive or negative development.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Do you agree or disagree with the following statement advertising can tell you a lot about a country..

Use specific reasons and examples to support your answer.

You should write at least 250 words

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

You should write at least 250 words.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Write your answer in the comments below and get free feedback and correction​, what our students say.

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IELTS Writing Task 2 – Topic: ADVERTISEMENT AND CUSTOMER

ielts writing topics 2019

1. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

Sample Answer

Many people wonder about advertisement. Some people think that it has negative  impact in our life. However, others said it has been playing as positive effect in this  world. This is not an easy essay to be answered, but I will look at this issue.

Why advertisement has been playing a negative effect in our life? Of course for several  reasons: firstly, it motivates the psychological point in every body especially women.  They will run to buy this advertised product especially if it’s from cosmetic roof, just to  show their beauty to men, which will leads to more offender and raped cases. Secondly,  you can sit comfortably with your family and suddenly the telephone is ringing, nothing  important, rather than one of the companies try to convince you to buy one of their  products. It is a real intrusive example of advertisement. Lastly, sometimes you do not  have the financial ability to buy something, but with these new methods of  advertisement, you will run to buy it, which will affect your budget.

On the other hand, there are some good things. Such as, it compares the prices of the  most of companies which benefit the consumer. Beside, it really opens our vision to see  more products which we do not know it unless TV and Radio show these things. In  addition to, it cut down our daily routine to see new faces and know more language with  daily update for their method of advertisement.

In conclusion, as we can see there are many aspects to this essay. I feel that there is no  benefit at all from advertisement, it plays on minds of people buy more thing that they  do not need it at all.

 (285 words)

2.  When people need to complain about a product or poor service, some prefer to complain in writing and others prefer to complain in person. Which way do you prefer? Use specific reasons and examples to support your answer.

It is rather difficult for me to answer the question how I prefer to complain: in writing or in  person because sometimes I just do not have a choice. For example, if I order a product  using the Internet from another state or even country, I will more likely have the  opportunity to speak to a representative of a company in person. So, in some cases I  choose to speak in person and in others I prefer to complain in writing. However, I  believe that every option has its advantages.

From the one side, complaining in writing brings many benefits. First of all, one does not  have to spend his precious time driving, waiting for his turn and talking with a  representative. He can just send mail or e-mail and get all explanation he needs.  Second of all, I think it is the best way to avoid an unpleasant conversation. Personally,  I do not like to complain about anything especially, in person. Finally, sometimes it is  impossible to have a face-to-face conversation because a company which provided a  poor product or service is too far away.

From the other side, complaining in person has some benefits too. First, this type of  complaining provides an immediate feedback. So, if I have some complains about  company’s products I will receive all information and explanation right away. However,  sending a company a letter and getting a feedback can take more then a month.  Second, face-to-face conversation is often more effective. People talk to each other,  see each other facial gestures and body movements, which can tell a lot about a  person. In addition to these practical benefits, in the case if one can not receive  creditable explanation from one representative he always can require to talk to another  person. For instance, my husband recently had some extra withdraws from his account  by his bank and he was not aware of it. So, he went to the bank and explained to the  bank’s representative the situation and they together found the solution and that money  was given back to my husband’s account. I think, in this case face-to-face conversation  is the best way to complain and get feedback fast.

In conclusion, I think that if I have to complain about a product or poor service I will do it  in person. However, if face-to-face conversation is impossible I think I have nothing left  but to send a letter or write an e-mail there.

 (409 words)

3.  Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.

Every country has its own culture and traditions. There is no doubt that an advertising  campaign conducted in Russia will not have the same affect here in the United States.  Let us take for example advertisement of food and restaurants.

A huge amount of fast food stands suggest their services for breakfast, lunch, dinner  and supper here in Houston. The competition is very strong. Every week you get in your  mail-box an envelope with different types of discounts in exchange for visiting them or  ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in  order to taste some delicious food. It is not because it is easy to make money cooking  but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive  home for lunch. It can be time consuming.

As for Russia, it is a great tradition to have dinner at home with the family and go to the  restaurant for big holidays. Additionally fast food is not popular in Russia. So you will  see advertisements of yogurts, coffee, dairy products and juice instead of restaurants  and fast food stands.

In conclusion I would like to add that in order to succeed in advertising campaign  especially on the international market company must know traditions, language and  history of the country.

 (239 words)

4.  Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.

I think that everyone can divide all advertising products and services into useless ones  and useful ones. It is like looking through an information desk when you pay attention to  those messages that interest you. Take me for example.

I do not like jewelry. It does not mean I do not have it at all, I have a couple of  inexpensive rings as gifts from my parents. I just think, people pay too much attention to  this stuff. I believe it is the result of mass advertising. Every day when I am watching  TV, listening to the radio or reading the paper I notice many ads about getting an  expensive ring, chain, necklace or ear-rings. From my point of view these kinds of  advertising contaminate people’s minds. In this case you are encouraged to buy things  you do not really need. They make you believe you need such products in order to  succeed or be happy.

From the other side, I think that advertisements of the new detergents with up-to-date  formulas to help you maintain your cloth in perfect conditions, the new cars with some  extra futures that make your traveling more comfortable and sports goods that make  your life healthier may help you to improve your life.

Recently my husband and I saw an ad on the Internet about a very interesting and  inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now  we are planning to find out more about it and, may be, make reservations. I believe that  without advertisements we would be unaware about plenty of opportunities that may  make your life happier, easier and less stressful.

My point is that every person has his own scale of values. So if he is vegetarian he will  consider an ad about meat products useless for him.

 (305 words)

5.  Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

The purpose of advertising is to tell the consumer about any new product or service or  any new promotion on the existing product and service. We need it so we can make  good decisions when we go shopping. Advertising tells us when new and improved  products become available and lets us know which ones have the best price.

Through advertising we learn about new products. For example, many grocery stores  now sell prepackaged lunches. These are very convenient for busy parents. They can  give these lunches to their children to take to school. Busy parents don’t have time to  look at every item on the store shelf, so without advertising they might not know about  such a convenient new product.

Even products we are familiar with may be improved, and advertising lets us know  about this. Most people use cell phones, but new types of cell phone service become  available all the time. There are different plans that give you more hours to talk on the  phone, you can send text messages and photos, and next week probably some even  newer type of service will be available. By watching advertisements on TV it is easy to  find out about new improvements to all kinds of products.

Advertisements keep us informed about prices. Prices change all the time, but everyone  can look at the ads in the newspaper and see what the latest prices are. Advertisements  also inform us about sales. In fact, some people buy the newspaper only in order to  check the prices and plan their weekly shopping.

Advertisements improve our lives by keeping us informed about the latest products  developments and the best prices. Advertisements serve a useful purpose.

 (281 words)

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IELTS Essay Topic #23 Advertising

• Post category: Essay Topic

Positives of Advertising

• Advertising is a key part of modern business
• Companies need to tell customers about their products and services
• Advertisements inform us about the choices we have
• Advertising is a creative industry that employs many people
• Without advertising we would have less choice
• Without advertising there would be higher unemployment
• Advertising is a form of modern art
• People enjoy adverts

Negatives of Advertising

• Advertising manipulates people
• It aims to persuade people that buying a product will make them happier
• Advertisers focus on selling a brand image
• They use glamorous, successful people
• We now live in a consumer culture
• We are persuaded to follow the latest trend
• We are encouraged to associate certain brands with a higher status
• Advertisers often aim their marketing at children
• Children can easily be influenced by
• Children put pressure on parents to buy them things

Opinions about Advertising

• Advertising should be regulated
• Advertising aimed at children should be controlled or even banned
• Unhealthy foods should not be marketed in a way that attracts children
• Products that can be risk to health should display warnings
• In some countries it is illegal to advertise cigarettes on television
• Warnings must be displayed on cigarette packets
• However, advertising is necessary in free market economies
• It creates demand for products
• Governments should only censor false information or products that are harmful

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Your Guide to IELTS Band 7

IELTS Model Essay: Advertising

Here is another IELTS model essay, this time from an IELTS essay question from Cambridge IELTS Book 15:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

(Cambridge IELTS Academic Book 15 Test 3)

My Model Essay

We have become increasingly surrounded by advertisements, with those seen on traditional TV channels and billboards now supplemented by paid advertising on social media, websites and within apps. But how effective is advertising at getting us to make purchases?

There are certainly strong arguments for the effectiveness of advertising. Firstly, adverts related to special offers can be quite successful, especially if they are time-limited. For example, Black Friday offers for tech products often lead to people making expensive purchases they probably otherwise would not make, in part because they need to complete the purchase before a deadline. Secondly, targeted advertising on social media often gets good results as it is based on people’s browsing habits and interests. Many companies spend a lot of money on Facebook sponsored posts because of this.

However, without targeting or special offers, a lot of advertising may be much less effective since people will see it as irrelevant or unimportant, meaning they will simply ignore it. Certainly on social media feeds, there are now so many adverts that many users just scroll past them unless they are very carefully crafted so as to immediately grab their attention. The situation is even worse on traditional TV channels, where frequent commercial breaks tend to be used as an excuse to check your phone or make a cup of tea.

Overall, I feel that when people are given a strong incentive to buy, and when it is carefully crafted and targeted, advertising can be effective. But otherwise its effect on our buying decisions is limited because its sheer volume turns it into mere background noise.

(267 words)

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Model Essay for IELTS - Advertising

This essay for IELTS is on the subject of  advertising .

There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an  agree / disagree  essay.

In these types of essays, you are presented with one opinion. Take a look at the opinion here in the question:

Some of the methods used in advertising are unethical and unacceptable in today’s society.

To what extent do you agree with this view?

So your options are:

In the answer below, the writer agrees 100% with the opinion.

As you can see, the writers opinion is made clear in the thesis statement (the last sentence of the introduction).

Model Essay for IELTS

You should spend about 40 minutes on this task.

Write about the following topic:

Give reasons for your answer and include any relevant examples from your own experience or knowledge.

Write at least 250 words.

Essay for IELTS Model Answer

The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.

To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.

A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.

In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking. 

It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.

(296 words)

This essay for IELTS is well organized as there are five clear paragraphs, each containing ideas that are relevant, well expressed, and related to the topic. 

Focusing on the language and structures in particular, the essay starts with an appropriate introductory sentence. Linking words are used accurately ( However, In addition, Therefore ).

Phrases that signal opinions are evident ( A further aspect of advertising that I would consider unethical . ..) backed up by reasons (... encourages people to buy products they may not need or cannot afford ) and examples ( Children and young people in particular, are influenced by adverts ).

In general, many other useful phrases are used, indicating a good control of language ( It is quite possible ...  Many people consider . ..  It is certainly true to say .. .).

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Recent Exam IELTS Writing Task 2: Advertising

Here is a recent question  that appeared in IELTS writing exam. In this article we will provide you the model answer to the question along with the important vocabulary and phrases in the passage.

The question as quoted in the Writing Section II in the IELTS Writing Exam

Some people say that advertising encourages us to buy things that we really do not need. others say that advertisements tell us about new products that may improve our lives., which view point do you agree with.

Analysing the question we see that it is about  advertisements and if they are needed or are misleading for a consumer.  According to the demand of the question  you need to stick to one viewpoint and write about it.

Before going ahead to read the model answer, we would recommend you to write the answer to the question yourself. Then go ahead to read the model answer to get a better idea.

The model band-7 answer:

In a literal sense, advertising is an art of showcasing a product to its future consumers. When a company or a person advertise a product he is conveying how the product would benefit the consumer with its unique and best features. Since the inception of consumer markets merchants have been using advertising and marketing to sell their product and increase their reach to maximum consumers. I am in absolute discord with the statement that advertising insists people to buy things they do not need. In my view, advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discourage monopoly and help the overall economy.

Advertising has helped and is continuing to help spread the right information and makes a consumer cognizant of what is available in the market. It helps drive the competition upwards benefitting the end customer by getting varied options to choose. For example, when ‘Colgate’ came in the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like ‘Close-up’ started advertising their product. This resulted in a boost in the competition which ultimately slashed the prices of the product. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame the advertising for an increased consumer spending. To curb the unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorising and monitoring the right contents to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.

To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing the spending, bringing the right products to the consumer, boosting the competition. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant and ultimately the world economy.

Important Vocabulary and Phrases

• healthier advertising

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100 IELTS Essay Questions

Below are practice IELTS essay questions and topics for writing task 2. The 100 essay questions have been used many times over the years. The questions are organised under common topics and essay types. IELTS often use the similar topics for their essays but change the wording of the essay question.

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1) Common IELTS Essay Questions

IELTS practice essay questions divided by topic. These topics have been reported by IELTS students in their tests. Essay questions have been recreated as accurately as possible.

• Art   (5 essay questions)
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• Housing, Buildings & Urban Planning (8 essay questions)
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• Tourism and Travel   (11 essay questions)
• Transport  (7 essay questions)
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2) IELTS Essay Questions by Essay Type 

There are 5 main types of essay questions in IELTS writing task 2 (opinion essays, discussion essay, advantage/disadvantage essays, solution essay and direct question essays). Click on the links below to see some sample essay questions for each type.

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