how to create a great ppt presentation

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8 tips to make the best powerpoint presentations.

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The best short throw projectors of 2024, vpns aren't bulletproof: 7 common misunderstandings about vpn security, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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9 Tips for Making Beautiful PowerPoint Presentations

Ready to craft a beautiful powerpoint presentation these nine powerpoint layout ideas will help anyone create effective, compelling slides..

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you some tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides as well.

Let’s dive right in and make sure your audience isn’t yawning through your entire presentation.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Illustrative, Not Generic

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Supportive, Not Distracting

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

Inspiring and Engaging

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

9. Editing PowerPoint Images

Setting appropriate image resolution in powerpoint.

Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file. All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

Take Your PowerPoint Presentation to the Next Level with Shutterstock Flex

Need authentic, eye-catching photography to form the foundation of your PowerPoint presentation? We’ve got you covered.

With Shutterstock Flex, you’ll have all-in-one access to our massive library, plus the FLEXibility you need to select the perfect mix of assets every time.

License this cover image via F8 studio and Ryan DeBerardinis .

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A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

Related topics

Microsoft 365 Life Hacks > Presentations > PowerPoint Tips: Make The Most of Your Presentation

PowerPoint Tips: Make The Most of Your Presentation

Got a presentation coming up but you’re not that familiar with PowerPoint ? We can help you get started with some easy PowerPoint tips and tricks that’ll help you create an impactful presentation , no matter what the occasion.

Our PowerPoint for beginners tips will show you how to:

• Make an outline.
• Choose a theme.
• Find a font.
• Use visuals.
• Not use too much text.
• Limit your color.
• Use a free online “speaker coach”.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Outline your presentation before you start. Don’t spend time making unnecessary slides for your presentation. Create an outline before you start. Not only will this make it easier to put the content on the slides, but it will also let you know how many slides you need to make. Rather than winging it and making slides as you go, use your outline to make your slides efficient and organized . Working without an outline can sometimes lead to jumbled slides with more information than you need.

Choose a theme and template. Not everybody is a graphic designer, so coming up with the perfect slide theme and template can seem hard. Thanks to PowerPoint templates, it isn’t. Find a free online template that gives you the design, layout, color scheme, and aesthetic you want. Be sure to choose something that fits what you’re talking about (e.g. Don’t use a whimsical theme with bright colors and butterflies if you’re presenting a serious topic.)

Find the right font . Knowing which font to use for your presentation isn’t always easy. When it comes to the basics of selecting the best font, follow best-practice recommendations that say an easy-to-read sans-serif font is preferred. Fonts like Arial, Calibri, Helvetica, and others like it make for simple fonts that are easy to read. Although, there are some serif fonts that still look great on PowerPoint and are easy to read on high-resolution screens. When you’re building out the format of your slides, a great way to distinguish the title section from the body text is by using a different font for each or bolding your title font.

Use visuals . Words on a page aren’t nearly as engaging as visuals. Keep your audience’s attention during your presentation by using visuals like graphics, animations, photos, and videos. PowerPoint makes it easy to insert clipart, tables, graphs, and much more by using the features built into the program. You can also include gifs and YouTube videos to up the ante on your presentation.

While it’s great to use fun gifs or YouTube videos to enhance your presentation, don’t go crazy. Eventually, your audience will get tired of looking at a five-second loop on a gif as you speak, and videos don’t always have the impact you want. Videos can be distracting to your audience because they change the pace of your presentation, so it’s a good idea to limit the number of videos you include.

Tip: If you’re going to lay words over a picture, use a colored box with the opacity down around 50% to create more contrast between the image and the words.

Limit your text. Your audience doesn’t want to read; they want to listen to you. Don’t fill your slides with long sentences and complex phrasing. Instead, include only the most important points of what you want to say. The PowerPoint 6×6 rule suggests limiting your slides to six lines with a maximum of six words per line. Following this rule makes for slides that include only the most important points while avoiding information overload. Using bullet points is a great way to stick to the 6×6 rule.

Go easy on the colors. Be careful of the colors you use when making a PowerPoint presentation. Too many bright colors can be hard on the eyes and reduce the contrast between the letters, making them hard to read. It’s generally a good idea to use a black or white font with a color that makes the font pop against the background. Black on white is always easy to read, and white looks great against most solid colors. If you’re not sure how a specific font color looks against a background, sit back in your chair, and try to read it. If it’s hard to read with the font and background you have, it’s a good idea to change one or both.

Use a free online “speaker coach”. Rehearsing in front of a mirror is good, but using free speaker coaching software is even better. Do you say “um” a lot? Are you talking too fast? Did you use a culturally insensitive term? A free digital “coach” with built-in AI will catch all that stuff and more.It’s the best way to assess your strengths and weaknesses and identify areas of growth.

These PowerPoint tips are enough to get you started on your presentation. Soon, you’ll be creating and presenting a beautiful deck.

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How to Make a PowerPoint Presentation (Step-by-Step)

• PowerPoint Tutorials
• Presentation Design
• January 22, 2024

In this beginner’s guide, you will learn step-by-step how to make a PowerPoint presentation from scratch.

While PowerPoint is designed to be intuitive and accessible, it can be overwhelming if you’ve never gotten any training on it before. As you progress through this guide, you’ll will learn how to move from blank slides to PowerPoint slides that look like these.

Table of Contents

Additionally, as you create your presentation, you’ll also learn tricks for working more efficiently in PowerPoint, including how to:

• Change the slide order
• Reset your layout
• Change the slide dimensions
• Use PowerPoint Designer
• Format text
• Format objects
• Play a presentation (slide show)

With this knowledge under your belt, you’ll be ready to start creating PowerPoint presentations. Moreover, you’ll have taken your skills from beginner to proficient in no time at all. I will also include links to more advanced PowerPoint topics.

Ready to start learning how to make a PowerPoint presentation?

Take your PPT skills to the next level

Start with a blank presentation.

Note: Before you open PowerPoint and start creating your presentation, make sure you’ve collected your thoughts. If you’re going to make your slides compelling, you need to spend some time brainstorming.

For help with this, see our article with tips for nailing your business presentation  here .

The first thing you’ll need to do is to open PowerPoint. When you do, you are shown the Start Menu , with the Home tab open.

This is where you can choose either a blank theme (1) or a pre-built theme (2). You can also choose to open an existing presentation (3).

For now, go ahead and click on the  Blank Presentation (1)  thumbnail.

Doing so launches a brand new and blank presentation for you to work with. Before you start adding content to your presentation, let’s first familiarize ourselves with the PowerPoint interface.

The PowerPoint interface

Here is how the program is laid out:

• The Application Header
• The Ribbon (including the Ribbon tabs)
• The Quick Access Toolbar (either above or below the Ribbon)
• The Slides Pane (slide thumbnails)

The Slide Area

The notes pane.

• The Status Bar (including the View Buttons)

Each one of these areas has options for viewing certain parts of the PowerPoint environment and formatting your presentation.

Below are the important things to know about certain elements of the PowerPoint interface.

The PowerPoint Ribbon

The Ribbon is contextual. That means that it will adapt to what you’re doing in the program.

For example, the Font, Paragraph and Drawing options are greyed out until you select something that has text in it, as in the example below (A).

Furthermore, if you start manipulating certain objects, the Ribbon will display additional tabs, as seen above (B), with more commands and features to help you work with those objects. The following objects have their own additional tabs in the Ribbon which are hidden until you select them:

• Online Pictures
• Screenshots
• Screen Recording

The Slides Pane

This is where you can preview and rearrange all the slides in your presentation.

Right-clicking on a slide  in the pane gives you additional options on the slide level that you won’t find on the Ribbon, such as  Duplicate Slide ,  Delete Slide , and  Hide Slide .

In addition, you can add sections to your presentation by  right-clicking anywhere in this Pane  and selecting  Add Section . Sections are extremely helpful in large presentations, as they allow you to organize your slides into chunks that you can then rearrange, print or display differently from other slides.

The Slide Area (A) is where you will build out your slides. Anything within the bounds of this area will be visible when you present or print your presentation.

Anything outside of this area (B) will be hidden from view. This means that you can place things here, such as instructions for each slide, without worrying about them being shown to your audience.

The  Notes Pane  is the space beneath the Slide Area where you can type in the speaker notes for each slide. It’s designed as a fast way to add and edit your slides’ talking points.

To expand your knowledge and learn more about adding, printing, and exporting your PowerPoint speaker notes, read our guide here .

Your speaker notes are visible when you print your slides using the Notes Pages option and when you use the Presenter View . To expand your knowledge and learn the ins and outs of using the Presenter View , read our guide here .

You can resize the  Notes Pane  by clicking on its edge and dragging it up or down (A). You can also minimize or reopen it by clicking on the Notes button in the Status Bar (B).

Note:  Not all text formatting displays in the Notes Pane, even though it will show up when printing your speaker notes. To learn more about printing PowerPoint with notes, read our guide here .

Now that you have a basic grasp of the PowerPoint interface at your disposal, it’s time to make your presentation.

Adding Content to Your PowerPoint Presentation

Notice that in the Slide Area , there are two rectangles with dotted outlines. These are called  Placeholders  and they’re set on the template in the Slide Master View .

To expand your knowledge and learn how to create a PowerPoint template of your own (which is no small task), read our guide here .

As the prompt text suggests, you can click into each placeholder and start typing text. These types of placeholder prompts are customizable too. That means that if you are using a company template, it might say something different, but the functionality is the same.

Note:  For the purposes of this example, I will create a presentation based on the content in the Starbucks 2018 Global Social Impact Report, which is available to the public on their website.

If you type in more text than there is room for, PowerPoint will automatically reduce its font size. You can stop this behavior by clicking on the  Autofit Options  icon to the left of the placeholder and selecting  Stop Fitting Text to this Placeholder .

Next, you can make formatting adjustments to your text by selecting the commands in the Font area and the  Paragraph area  of the  Home  tab of the Ribbon.

The Reset Command:  If you make any changes to your title and decide you want to go back to how it was originally, you can use the Reset button up in the Home tab .

Insert More Slides into Your Presentation

Now that you have your title slide filled in, it’s time to add more slides. To do that, simply go up to the  Home tab  and click on  New Slide . This inserts a new slide in your presentation right after the one you were on.

You can alternatively hit Ctrl+M on your keyboard to insert a new blank slide in PowerPoint. To learn more about this shortcut, see my guide on using Ctrl+M in PowerPoint .

Instead of clicking the New Slide command, you can also open the New Slide dropdown to see all the slide layouts in your PowerPoint template. Depending on who created your template, your layouts in this dropdown can be radically different.

If you insert a layout and later want to change it to a different layout, you can use the Layout dropdown instead of the New Slide dropdown.

After inserting a few different slide layouts, your presentation might look like the following picture. Don’t worry that it looks blank, next we will start adding content to your presentation.

If you want to follow along exactly with me, your five slides should be as follows:

• Title Slide
• Title and Content
• Section Header
• Two Content
• Picture with Caption

Adding Content to Your Slides

Now let’s go into each slide and start adding our content. You’ll notice some new types of placeholders.

On slide 2 we have a  Content Placeholder , which allows you to add any kind of content. That includes:

• A SmartArt graphic,
• A 3D object,
• A picture from the web,
• Or an icon.

To insert text, simply type it in or hit  Ctrl+C to Copy  and Ctrl+V to Paste  from elsewhere. To insert any of the other objects, click on the appropriate icon and follow the steps to insert it.

For my example, I’ll simply type in some text as you can see in the picture below.

Slides 3 and 4 only have text placeholders, so I’ll go ahead and add in my text into each one.

On slide 5 we have a Picture Placeholder . That means that the only elements that can go into it are:

• A picture from the web

To insert a picture into the picture placeholder, simply:

• Click on the  Picture  icon
• Find  a picture on your computer and select it
• Click on  Insert

Alternatively, if you already have a picture open somewhere else, you can select the placeholder and paste in (shortcut: Ctrl+V ) the picture. You can also drag the picture in from a file explorer window.

If you do not like the background of the picture you inserted onto your slide, you can remove the background here in PowerPoint. To see how to do this, read my guide here .

Placeholders aren’t the only way to add content to your slides. At any point, you can use the Insert tab to add elements to your slides.

You can use either the Title Only  or the  Blank  slide layout to create slides for content that’s different. For example, a three-layout content slide, or a single picture divider slide, as shown below.

In the first example above, I’ve inserted 6 text boxes, 3 icons, and 3 circles to create this layout. In the second example, I’ve inserted a full-sized picture and then 2 shapes and 2 text boxes.

The Reset Command:  Because these slides are built with shapes and text boxes (and not placeholders), hitting the  Reset button up in the  Home tab  won’t do anything.

That is a good thing if you don’t want your layouts to adjust. However, it does mean that it falls on you to make sure everything is aligned and positioned correctly.

For more on how to add and manipulate the different objects in PowerPoint, check out our step-by-step articles here:

• Using graphics in PowerPoint
• Inserting icons onto slides
• Adding pictures to your PowerPoint
• How to embed a video in PowerPoint
• How to add music to your presentation

Using Designer to generate more layouts ideas

If you have Office 365, your version of PowerPoint comes with a new feature called Designer (or Design Ideas). This is a feature that generates slide layout ideas for you. The coolest thing about this feature is that it uses the content you already have.

To use Designer , simply navigate to the  Design tab  in your Ribbon, and click on  Design Ideas .

NOTE: If the PowerPoint Designer is not working for you (it is grey out), see my troubleshooting guide for Designer .

Change the Overall Design (optional)

When you make a PowerPoint presentation, you’ll want to think about the overall design. Now that you have some content in your presentation, you can use the Design tab to change the look and feel of your slides.

For additional help thinking through the design of your presentation,  read my guide here .

A. Picking your PowerPoint slide size

If you have PowerPoint 2013 or later, when you create a blank document in PowerPoint, you automatically start with a widescreen layout with a 16:9 ratio. These dimensions are suitable for most presentations as they match the screens of most computers and projectors.

However, you do have the option to change the dimensions.

For example, your presentation might not be presented, but instead converted into a PDF or printed and distributed. In that case, you can easily switch to the standard dimensions with a 4:3 ratio by selecting from the dropdown (A).

You can also choose a custom slide size or change the slide orientation from landscape to portrait in the Custom Slide Size dialog box (B).

To learn all about the different PowerPoint slide sizes, and some of the issues you will face when changing the slide size of a non-blank presentation,  read my guide here .

 B. Selecting a PowerPoint theme

The next thing you can do is change the theme of your presentation to a pre-built one. For a detailed explanation of what a PowerPoint theme is, and how to best use it,  read my article here .

In the beginning of this tutorial, we started with a blank presentation, which uses the default Office theme as you can see in the picture below.

That gives you the most flexibility because it has a blank background and quite simple layouts that work for most presentations. However, it also means that it’s your responsibility to enhance the design.

If you’re comfortable with this, you can stay with the default theme or create your own custom theme ( read my guide here ). But if you would rather not have to think about design, then you can choose a pre-designed theme.

Microsoft provides 46 other pre-built themes, which include slide layouts, color variants and palettes, and fonts. Each one varies quite significantly, so make sure you look through them carefully.

To select a different theme, go to the  Design tab  in the Ribbon, and click on the  dropdown arrow  in the  Themes section .

For this tutorial, let’s select the  Frame  theme and then choose the third Variant in the theme. Doing so changes the layout, colors, and fonts of your presentation.

Note: The theme dropdown area is also where you can import or save custom themes. To see my favorite places to find professional PowerPoint templates and themes (and recommendations for why I like them), read my guide here .

C. How to change a slide background in PowerPoint

The next thing to decide is how you want your background to look for the entire presentation. In the  Variants area, you can see four background options.

For this example, we want our presentation to have a dark background, so let’s select Style 3. When you do so, you’ll notice that:

• The background color automatically changes across all slides
• The color of the text on most of the slides automatically changes to white so that it’s visible on the dark background
• The colors of the objects on slides #6 and #7 also adjust, in a way we may not want (we’ll likely have to make some manual adjustments to these slides)

Note: If you want to change the slide background for just that one slide, don’t left-click the style. Instead, right-click it and select Apply to Selected Slides .

After you change the background for your entire presentation, you can easily adjust the background for an individual slide.

Inside the Format Background pane, you can see you have the following options:

• Gradient fill
• Picture or texture fill
• Pattern fill
• Hide background

You can explore these options to find the PowerPoint background that best fits your presentation.

D. How to change your color palette in PowerPoint

Another thing you may want to adjust in your presentation, is the color scheme. In the picture below you can see the Theme Colors we are currently using for this presentation.

Each PowerPoint theme comes with its own color palette. By default, the Office theme includes the Office color palette. This affects the colors you are presented with when you format any element within your presentation (text, shapes, SmartArt, etc.).

The good news is that the colors here are easy to change. To switch color palettes, simply:

• Go to the  Design tab in the Ribbon
• In the Variants area, click on the  dropdown arrow  and select  Colors
• Select  the color palette (or theme colors) you want

You can choose among the pre-built color palettes from Office, or you can customize them to create your own.

As you build your presentation, make sure you use the colors from your theme to format objects. That way, changing the color palette adjusts all the colors in your presentation automatically.

E. How to change your fonts in PowerPoint

Just as we changed the color palette, you can do the same for the fonts.

Each PowerPoint theme comes with its own font combination. By default, the Office theme includes the Office font pairing. This affects the fonts that are automatically assigned to all text in your presentation.

The good news is that the font pairings are easy to change. To switch your Theme Fonts, simply:

• Go to the  Design tab  in the Ribbon
• Click on the  dropdown arrow  in the  Variants  area
• Select  Fonts
• Select  the font pairing you want

You can choose among the pre-built fonts from Office, or you can customize them to create your own.

If you are working with PowerPoint presentations on both Mac and PC computers, make sure you choose a safe PowerPoint font. To see a list of the safest PowerPoint fonts, read our guide here .

If you receive a PowerPoint presentation and the wrong fonts were used, you can use the Replace Fonts dialog box to change the fonts across your entire presentation. For details, read our guide here .

Adding Animations & Transitions (optional)

The final step to make a PowerPoint presentation compelling, is to consider using animations and transitions. These are by no means necessary to a good presentation, but they may be helpful in your situation.

A. Adding PowerPoint animations

PowerPoint has an incredibly robust animations engine designed to power your creativity. That being said, it’s also easy to get started with basic animations.

Animations are movements that you can apply to individual objects on your slide.

To add a PowerPoint animation to an element of your slide, simply:

• Select the  element
• Go to the  Animations tab in the Ribbon
• Click on the  dropdown arrow  to view your options
• Select the  animation  you want

You can add animations to multiple objects at one time by selecting them all first and then applying the animation.

B. How to preview a PowerPoint animation

There are three ways to preview a PowerPoint animation:

• Click on the Preview button in the Animations tab
• Click on the little star  next to the slide
• Play the slide in Slide Show Mode

To learn other ways to run your slide show, see our guide on presenting a PowerPoint slide show with shortcuts .

To adjust the settings of your animations, explore the options in the  Effect Options ,  Advanced Animation  and the  Timing  areas of the  Animation tab .

Note:  To see how to make objects appear and disappear in your slides by clicking a button,  read our guide here .

C. How to manage your animations in PowerPoint

The best way to manage lots of animations on your slide is with the Animation Pane . To open it, simply:

• Navigate to the  Animations tab
• Select the  Animation Pane

Inside the Animation Pane, you’ll see all of the different animations that have been applied to objects on your slide, with their numbers marked as pictured above.

Note: To see examples of PowerPoint animations that can use in PowerPoint, see our list of PowerPoint animation tutorials here .

D. How to add transitions to your PowerPoint presentation

PowerPoint has an incredibly robust transition engine so that you can dictate how your slides change from one to the other. It is also extremely easy to add transitions to your slides.

In PowerPoint, transitions are the movements (or effects) you see as you move between two slides.

To add a transition to a PowerPoint slide, simply:

• Select the  slide
• Go to the  Transitions tab in the Ribbon
• In the Transitions to This Slide area, click on the  dropdown arrow  to view your options
• Select the  transition  you want

To adjust the settings of the transition, explore the options in the  Timing  area of the Transitions tab.

You can also add the same transition to multiple slides. To do that, select them in the  Slides Pane  and apply the transition.

E. How to preview a transition in PowerPoint

There are three ways to preview your PowerPoint transitions (just like your animations):

• Click on the Preview  button in the Transitions tab
• Click on the little star  beneath the slide number in the thumbnail view

Note:  In 2016, PowerPoint added a cool new transition, called Morph. It operates a bit differently from other transitions. For a detailed tutorial on how to use the cool Morph transition,  see our step-by-step article here .

Save Your PowerPoint Presentation

After you’ve built your presentation and made all the adjustments to your slides, you’ll want to save your presentation. YOu can do this several different ways.

To save a PowerPoint presentation using your Ribbon, simply:

• Navigate to the  File tab
•  Select  Save As  on the left
• Choose  where you want to save your presentation
• Name  your presentation and/or adjust your file type settings
• Click  Save

You can alternatively use the  Ctrl+S keyboard shortcut to save your presentation. I recommend using this shortcut frequently as you build your presentation to make sure you don’t lose any of your work.

This is the standard way to save a presentation. However, there may be a situation where you want to save your presentation as a different file type.

To learn how to save your presentation as a PDF, see our guide on converting PowerPoint to a PDF .

How to save your PowerPoint presentation as a template

Once you’ve created a presentation that you like, you may want to turn it into a template. The easiest – but not technically correct – way, is to simply create a copy of your current presentation and then change the content.

But be careful! A PowerPoint template is a special type of document and it has its own parameters and behaviors.

If you’re interested in learning about how to create your own PowerPoint template from scratch, see our guide on how to create a PowerPoint template .

Printing Your PowerPoint Presentation

After finishing your PowerPoint presentation, you may want to print it out on paper. Printing your slides is relatively easy.

To open the Print dialog box, you can either:

• Hit Ctrl+P on your keyboard
• Or go to the Ribbon and click on File and then Print

Inside the Print dialog box, you can choose from the various printing settings:

• Printer: Select a printer to use (or print to PDF or OneNote)
• Slides: Choose which slides you want to print
• Layout: Determine how many slides you want per page (this is where you can print the notes, outline, and handouts)
• Collated or uncollated (learn what collated printing means here )
• Color: Choose to print in color, grayscale or black & white

There are many more options for printing your PowerPoint presentations. Here are links to more in-depth articles:

• How to print multiple slides per page
• How to print your speaker notes in PowerPoint
• How to save PowerPoint as a picture presentation

So that’s how to create a PowerPoint presentation if you are brand new to it. We’ve also included a ton of links to helpful resources to boost your PowerPoint skills further.

When you are creating your presentation, it is critical to first focus on the content (what you are trying to say) before getting lost inserting and playing with elements. The clearer you are on what you want to present, the easier it will be to build it out in PowerPoint.

If you enjoyed this article, you can learn more about our PowerPoint training courses and other presentation resources by  visiting us here .

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Simple Steps to Make a PowerPoint Presentation

Last Updated: April 28, 2024 Fact Checked

Creating a New PowerPoint

Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,330,986 times. Learn more...

Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.

How to Make a PowerPoint Presentation

• Open the PowerPoint app, select a template and theme, then like “Create.”
• Click the text box to add your title and subtitle to create your title slide.
• Click the “Insert” tab, then “New Slide” to add another slide.
• Choose the type of slide you want to add, then add text and pictures.
• Rearrange slides by dragging them up or down in the preview box.

Things You Should Know

• Templates make it easy to create vibrant presentations no matter your skill level.
• When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
• You can add animated transitions between slides or to individual elements like bullet points and blocks of text.

• If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
• You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.

• If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.

• Skip this step if your selected template has no themes available.

• If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.

• You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.

• You can also just leave this box blank if you like.

• You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.

• On a Mac, you'll click the Home tab instead. [1] X Research source

• Clicking the white slide-shaped box above this option will result in a new text slide being inserted.

• Title Slide
• Title and Content
• Section Header
• Two Content
• Content with Caption
• Picture with Caption

• Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.

• Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.

• Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
• You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.

• You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
• If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
• You can also change the color, bolding, italicization, underlining, and so on from here.

• Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.

• Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source

• Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
• Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source

• If you need to exit the presentation, press Esc .

• Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
• Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .

Community Q&A

• If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 5 Not Helpful 0
• If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0

• Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 2
• Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0

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• ↑ https://onedrive.live.com/view.aspx?resid=DBDCE00C929AA5D8!252&ithint=file%2cpptx&app=PowerPoint&authkey=!AH4O9NxcbehqzIg
• ↑ https://www.virtualsalt.com/powerpoint.htm
• ↑ https://support.microsoft.com/en-us/office/set-the-timing-and-speed-of-a-transition-c3c3c66f-4cca-4821-b8b9-7de0f3f6ead1#:~:text=To%20make%20the%20slide%20advance,effect%20on%20the%20slide%20finishes .

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Blog > Tips for good PowerPoint Presentations

Tips for good PowerPoint Presentations

08.14.21   •  #powerpoint #tips.

If you know how to do it, it's actually not that difficult to create and give a good presentation.

That's why we have some examples of good PowerPoint presentations for you and tips that are going to make your next presentation a complete success.

1. Speak freely

One of the most important points in good presentations is to speak freely. Prepare your presentation so well that you can speak freely and rarely, if ever, need to look at your notes. The goal is to connect with your audience and get them excited about your topic. If you speak freely, this is much easier than if you just read your text out. You want your audience to feel engaged in your talk. Involve them and tell your text in a vivid way.

2. Familiarize yourself with the technology

In order to be able to speak freely, it is important to prepare the text well and to engage with the topic in detail.

However, it is at least as important to familiarize yourself with the location’s technology before your presentation and to start your PowerPoint there as well. It is annoying if technical problems suddenly occur during your presentation, as this interrupts your flow of speech and distracts the audience from the topic. Avoid this by checking everything before you start your talk and eliminate any technical problems so that you can give your presentation undisturbed.

• Don't forget the charging cable for your laptop
• Find out beforehand how you can connect your laptop to the beamer. Find out which connection the beamer has and which connection your laptop has. To be on the safe side, take an adapter with you.
• Always have backups of your presentation. Save them on a USB stick and preferably also online in a cloud.
• Take a second laptop and maybe even your own small projector for emergencies. Even if it's not the latest model and the quality is not that good: better bad quality than no presentation at all.

3. Get the attention of your audience

Especially in long presentations it is often difficult to keep the attention of your audience. It is important to make your presentation interesting and to actively involve the audience. Try to make your topic as exciting as possible and captivate your audience.

Our tip: Include interactive polls or quizzes in your presentation to involve your audience and increase their attention. With the help of SlideLizard, you can ask questions in PowerPoint and your audience can easily vote on their own smartphone. Plus, you can even get anonymous feedback at the end, so you know right away what you can improve next time.

Here we have also summarized further tips for you on how to increase audience engagement.

4. Hold eye contact

You want your audience to feel engaged in your presentation, so it is very important to hold eye contact. Avoid staring only at a part of the wall or at your paper. Speak to your audience, involve them in your presentation and make it more exciting.

But also make sure you don't always look at the same two or three people, but address everyone. If the audience is large, it is often difficult to include everyone, but still try to let your eyes wander a little between your listeners and look into every corner of the room.

5. Speaking coherently

In a good presentation it is important to avoid jumping from one topic to the next and back again shortly afterwards. Otherwise your audience will not be able to follow you after a while and their thoughts will wander. To prevent this, it is important that your presentation has a good structure and that you work through one topic after the other.

Nervousness can cause even the best to mumble or talk too fast in order to get the presentation over with as quickly as possible. Try to avoid this by taking short pauses to collect yourself, to breathe and to remind yourself to speak slowly.

6. Matching colors

An attractive design of your PowerPoint is also an important point for giving good presentations. Make sure that your slides are not too colorful. A PowerPoint in which all kinds of colors are combined with each other does not look professional, but rather suitable for a children's birthday party.

Think about a rough color palette in advance, which you can then use in your presentation. Colors such as orange or neon green do not look so good in your PowerPoint. Use colors specifically to emphasize important information.

To create good PowerPoint slides it is also essential to choose colors that help the text to read well. You should have as much contrast as possible between the font and the background. Black writing on a white background is always easy to read, while yellow writing on a white background is probably hard to read.

7. Slide design should not be too minimalistic

Even though it is often said that "less is more", you should not be too minimalistic in the design of your presentation. A presentation where your slides are blank and only black text on a white background is likely to go down just as badly as if you use too many colors.

Empty presentations are boring and don't really help to capture the attention of your audience. It also looks like you are too lazy to care about the design of your presentation and that you have not put any effort into the preparation. Your PowerPoint doesn't have to be overflowing with colors, animations and images to make it look interesting. Make it simple, but also professional.

8. Write only key points on the slides

If you want to create a good presentation, it is important to remember that your slides should never be overcrowded. Write only the most important key points on your slides and never entire sentences. Your audience should not be able to read the exact text you are speaking in your PowerPoint. This is rather annoying and leads to being bored quickly. Summarize the most important things that your audience should remember and write them down in short bullet points on your presentation. Then go into the key points in more detail in your speech and explain more about them.

9. Do not overdo it with animations

Do never use too many animations. It looks messy, confusing and definitely not professional if every text and image is displayed with a different animation. Just leave out animations at all or if you really want to use them then use them only very rarely when you want to draw attention to something specific. Make sure that if you use animations, they are consistent. If you use transitions between the individual slides, these should also always be kept consistent and simple.

10. Use images

Pictures and graphics in presentations are always a good idea to illustrate something and to add some variety. They help keep your audience's attention and make it easier to remember important information. But don't overdo it with them. Too many pictures can distract from your presentation and look messy. Make sure the graphics also fit the content and, if you have used several images on one slide, ask yourself if you really need all of them.

11. Choose a suitable font

Never combine too many fonts so that your presentation does not look messy. Use at most two: one for headings and one for text. When choosing fonts, you should also make sure that they are still legible at long distances. Script, italic and decorative fonts are very slow to read, which is why they should be avoided in presentations.

It is not so easy to choose the right font. Therefore, we have summarized for you how to find the best font for your PowerPoint presentation.

12. Do not use images as background

In a good presentation it is important to be able to read the text on the slides easily and quickly. Therefore, do not use images as slide backgrounds if there is also text on them. The picture only distracts from the text and it is difficult to read it because there is not much contrast with the background. It is also harder to see the image because the text in the foreground is distracting. The whole thing looks messy and distracting rather than informative and clear.

13. Never read out the text from your slides

Never just read the exact text from your slides. Your audience can read for themselves, so they will only get bored and in the worst case it will lead to "Death by PowerPoint". You may also give them the feeling that you think they are not able to read for themselves. In addition, you should avoid whole sentences on your slides anyway. List key points that your audience can read along. Then go into more detail and explain more about them.

14. Don't turn your back

Never turn around during your presentation to look at your projected PowerPoint. Not to read from your slides, but also not to make sure the next slide is already displayed. It looks unprofessional and only distracts your audience.

In PowerPoint's Speaker View, you can always see which slide is currently being displayed and which one is coming next. Use this to make sure the order fits. You can even take notes in PowerPoint, which are then displayed during your presentation. You can read all about notes in PowerPoint here.

15. Do not forget about the time

In a good presentation, it is important to always be aware of the given time and to stick to it. It is annoying when your presentation takes much longer than actually planned and your audience is just waiting for you to stop talking or you are not able to finish your presentation at all. It is just as awkward if your presentation is too short. You have already told everything about your topic, but you should actually talk for at least another ten minutes.

Practice your presentation often enough at home. Talk through your text and time yourself as you go. Then adjust the length so that you can keep to the time given on the day of your presentation.

16. Avoid a complicated structure

The structure of a good presentation should not be complicated. Your audience should be able to follow you easily and remember the essential information by the end. When you have finished a part, briefly summarize and repeat the main points before moving on to the next topic. Mention important information more than once to make sure it really gets across to your audience.

However, if the whole thing gets too complicated, it can be easy for your audience to disengage after a while and not take away much new information from your presentation.

17. Choose appropriate clothes

On the day of your presentation, be sure to choose appropriate clothing. Your appearance should be formal, so avoid casual clothes and stick to professional dress codes. When choosing your clothes, also make sure that they are rather unobtrusive. Your audience should focus on your presentation, not on your appearance.

18. Adapt your presentation to your audience

Think about who your audience is and adapt your presentation to them. Find out how much they already know about the topic, what they want to learn about it and why they are here in the first place. If you only talk about things your audience already knows, they will get bored pretty soon, but if you throw around a lot of technical terms when your audience has hardly dealt with the topic at all, they will also have a hard time following you. So to give a successful and good presentation, it is important to adapt it to your audience.

You can also ask a few questions at the beginning of your presentation to learn more about your audience and then adapt your presentation. With SlideLizard , you can integrate polls directly into your PowerPoint and participants can then easily answer anonymously from their smartphone.

19. Mention only the most important information

Keep it short and limit yourself to the essentials. The more facts and information you present to your audience, the less they will remember.

Also be sure to leave out information that does not fit the topic or is not relevant. You will only distract from the actual topic and lose the attention of your audience. The time your audience can concentrate and listen with attention is rather short anyway, so don't waste it by telling unimportant information.

20. Talk about your topic in an exciting way

Tell compelling and exciting stories to make your presentation really good. If you speak in a monotone voice all the time, you are likely to lose the attention of your audience. Make your narration lively and exciting. Also, be careful not to speak too quietly, but not too loudly either. People should be able to understand you well throughout the whole room. Even if it is not easy for many people, try to deliver your speech with confidence. If you are enthusiastic about the topic yourself, it is much easier to get your audience excited about it.

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Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Audience response system (ars).

Audience Response Systems (ARS) are technical solutions that are used in presentations in order to increase the interaction between the presenter and the audience. There are various forms of ARS that offer different features.

A webinar is a seminar that takes place in a specific digital location at a specific time. It's a seminar that combines live and online formats.

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Hybrid learning means that one group of students are in class at school. Another group of students takes part in class from home at the same time. They both get taught at the same time.

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

• The Importance of a good PowerPoint presentation
• Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

• Define the storyline
• Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

• How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

• Selecting a PowerPoint template
• Add or delete slides in PowerPoint
• Adding images to slide templates
• Adding notes to your slides
• Adding animations to your slides
• Adding transitions to your slides
• Adding audio narration to your slides
• Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

• Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
• Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
• Private event : A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
• Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
• Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
• Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

• Better information retention by the audience, thanks to visual cues.
• Improves the audience’s focus.
• Easy to create powerful graphics.
• Templates are editable, meaning you can repurpose the original designs to meet your standards.
• Saves time to create presentations thanks to its user-friendly UI.
• Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

• Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
• A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
• Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

• Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
• Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
• Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation .

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

• The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
• The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

• If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
• You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
• Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

• Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
• Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
• If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
• For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
• The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

• Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
• Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
• Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
• A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

• Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
• Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
• An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
• If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

• Including large chunks of text on a single slide.
• Using intense background colors that make it difficult to understand the contents of the slide.
• Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

• Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
• Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
• Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

• Asking rhetorical questions – better if a series of them on the topic to discuss.
• Using catchy phrases.
• Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
• Historical event referencing.
• Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
• Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
• Add the comedy element – NB: be careful not to overdo it.
• Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
• Tell a story.
• Spark curiosity.
• Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

• Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
• Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
• Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

• Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
• Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
• Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

• Speed up the presentation design process.
• Reusable designs, ready for any situation.
• Helps to present data in an understandable format.
• Complex design decisions are made for users.
• Color pairing and font pairing are done for users.
• Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

• We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
• It can hinder creativity.
• Not every presentation template for PowerPoint is suitable for any topic.
• A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

• Select the object/text you desire to animate.
• Go to Animations in the Ribbon and select Add Animation .
• You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

• Select the slide you want to add the transition effect.
• Go to Transitions in the Ribbon, and choose a transition.
• If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
• Click on Preview to visualize the effect.
• To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

• Yellow and green
• Brown and orange
• Red and green
• Neon colors combined
• Purple and yellow
• Red and purple
• Black and navy
• Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

• Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
• If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
• On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
• Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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HUGH CULVER

Author, speaker, coach, 10 easy ways to make any powerpoint presentation awesome.

Updated to Speaking on May 3, 2023.

This post was updated in 2023.

It was 20 minutes before lunch, my client was frantically looking at the clock, and the audience was squirming. We had suffered through endless forgettable PowerPoint slides and were all hoping for a merciful end. That’s when the presenter announced, “I see I’m running out of time, so I’ll just hurry through my last 30 slides.”

We’ve all suffered through slide shows with long lists of unreadable bullets, unnecessary YouTube clips, and overuse of graphics. Instead of holding our attention and making their point even stronger, each slide distracts the audience with more content they don’t need. Bad slides are agnostic. You can use PowerPoint, Keynote, Prezi, Google Slides, or hold up a piece of paper – it’s all a distraction if you don’t do it well.

Done well, a thoughtfully prepared slide deck can be the perfect slide dish for your full meal presentation. Done poorly and your audience will feel like they made one too many trips to the buffet table. This post will help you do it well.

For the first years of my speaking career, I presented with 35mm slides. You know, the photographs framed by cardboard that got jammed in the projector? That was me – hauling out the projector, clicking in the carousel, and praying that tonight it would all work. I soon learned that the more slides I showed the less the audience listened to me. So I cut back on the slides. I also noticed that when I switched to a black screen (see #9) the audience turned all their attention to me. So I practiced fading to black whenever I told a story or had an important point to make.

How I started

When I switched to PowerPoint I suddenly had a candy shop full of treats to sweeten my presentations with. And I started making all the same mistakes again: too many slides, too much content on each slide, and too distracting. After every presentation I always do a quick debrief – what worked, what needs to change? And slowly I developed a checklist for slide presentations.

I have shared with checklist with hundreds of speakers to help put the spotlight on them. Some were designing a new speech, some were preparing for a webinar and others needed slides to back up a video presentation. In every case, this checklist made their presentation better. They sold more products, got more referrals, and, in most cases, spent a lot less time working on their slide deck.

If you’ve ever struggled to create interesting slides or worry your slides are too wordy or you have too many of them, this will help.

Here are my 10 easy ways to make any PowerPoint presentation awesome.

1. Build your slides last

This might be the most important rule on the list. Don’t build your slide deck until you build your presentation.

You could be tempted to start monkeying with slides early in your speech writing process – after all, it’s a fun way to procrastinate from all that hard thinking – don’t. Building your slide deck before you build your presentation is like building a road before you know where it’s going.

Your slides are there to ADD to a well-designed speech, not to replace it.

2. Don’t try to replace you

People come to hear you. If you are launching your service on a webinar, they want to know how this solution has helped you and whether is it right for them. If you are delivering a keynote speech or workshop, they want a glimpse into your solutions that can help move them forward in their work or in life.

Fancy transitions, superfluous video clips, and endless bullet points will get your audience’s attention, but take their attention off of you. Every time you hit the clicker the audience leaves you and goes to the screen.

Your goal for every presentation is to deliver the goods, not the slides.

3. Use a consistent theme

We are easily distracted and confused. That’s why brands always anchor advertising on their unique colors, fonts, slogan, or a jingle. They know that consistency in their brand theme builds recognition and puts more attention on the message. You should do that with your slides.

Start with a simple, white background and san serif fonts.

A consistent, simple theme helps your audience focus on the content of each slide. Watch TED talks that have gone viral to see how simple a slide theme can be, like the ones by Dan Pink The puzzle of motivation (30M views), and Shawn Achor The happy secret to better work (25M views).

4. More images, less text

Want to quickly reenergize a tired slide deck? Make your images larger ( in this post I share where to get free images ) and reduce the text size. Remember, the theme in this post is that you are the presentation, not your slides.

Your brain can process images 60,000 times faster than text. When you use images (and less text) you allow your audience to process the image without distracting them away from your powerful story, or making a critical point. Like subtle mood music in the background of a dramatic movie scene, images can augment and enhance what you are saying without stealing the show.

5. One story per slide

When I started using PowerPoint I would have 60 to 80 slides for a 60-minute speech. It was a lot of work to prepare each deck and when I was deep into the speech I would sometimes forget where I was and have to jump forward a couple of slides.

Then it became 30-35 slides and I could breathe easier, knowing that fewer clicks meant less to worry about. As my confidence grew it became 10-12 slides and each slide became a key part of storytelling or point-making—they had to earn their place.

I might use a slide as a backdrop to a story or for a short list that supports a lesson I’m delivering. Either way, it’s always on ‘story’ per slide. If I don’t need a slide, I fade to black (#9).

But, I always stick to one story per slide.

6. Reveal one bullet at a time

This is an easy one – reveal one bullet at a time. The function of bullets is to reinforce (not replace) what you are delivering. That’s why they need to be short (see the 2/4/8 rule, below). A good bullet point is complete on it’s own, but much better when combined with a live presentation of it. Here’s an example from a list of (very wordy) time management strategies:

• Infrequent visits to your Inbox give you more time for deep work
• time blocking allows you to protect time for important work
• the Pomodoro technique can help you focus with fewer distractions

A better list – like one you might use on a PowerPoint slide – would be:

• visit your Inbox less often
• block time for important work
• the Pomodoro technique helps you focus

To reveal one bullet at a time in PowerPoint, right-click on your text box, select Custom Animation > Add Entrance Effect and then choose the effect you want. In Keynote, click Animate > Build in and choose the effect you want.

7. Leave the fireworks to Disney

It’s great that you know how to turn text into flames and make images spin with the click of your mouse – but leave those fireworks to Disney. Your job is to make your content the star of the show. Every time you haul the audience’s attention away to some animation you lose a truckload of opportunity to help them.

Your slides can still be amazing and helpful, but that should always be secondary to your primary purpose of helping people. Simple transitions, clean, san serif fonts, and large, attractive graphics trump PowerPoint tricks, every time.

8. The 2/4/8 rule

When I am advising other speakers I often don’t know their topic—certainly not as well as they do. So I rely on certain rules I have developed over many years. For slide decks, I use my 2/4/8 rule. Here’s how it goes…

• about every 2 minutes I have a new slide (that’s 30 slides for a 60-minute speech),
• no more than 4 bullets per slide, and
• no more than 8 words per bullet.

Just like any recipe, you can mess with the ingredient a bit. If your content is more technical, you might need more slides. Sometimes I need 5 or 6 bullets. I use the 2/4/8 rule to remind me that slides are there to support what I have to say, not replace me.

9. Fade to black

The last time I was shopping for a car, I noticed the salesperson had a clever technique. While he asked how I liked the car and if I had any questions, he kept his sales offer face-down on the table. Because there were no other distractions, he had my full attention. And when it was time to reveal his offer, it was much more dramatic (so was the price!) Use the same technique with your slides.

When you fade to black you regain your audience’s attention. For example, after I present a solution, I’ll fade to black while I expound on how to apply that solution in my audience’s work/life. When I’m finished, I turn black off and go to the next point. Or if I’m halfway through a story I’ll fade to back before the punchline so I know I have everyone’s attention.

It’s no different than a close-up scene in a movie—the director wants you to focus only on the speaker. Note that if you are shopping for a slide remote, be sure that yours has the black screen feature.

10. When in doubt, delete

This might be the most advice I can leave you with. When in doubt, delete it.

There is a weird attraction to more. Authors add more pages thinking it makes the book more valuable. Sales people who talk too much miss the opportunity to ask for the sale. And presenters add more slides thinking it will make them look better. Wrong.

When you are doing the final edits on your slide deck, the ultimate question you should be asking about each slide is, “Will it make my speech better?” If not, dump it.

Remember, nobody will miss what isn’t there. Also fewer slides allows you more time for side stories, spontaneous thoughts or even time for Q&A.

Remember this…

I’ve said it numerous times in this post, but it’s worth repeating. You are the show, not your slides. More slides means more time your audience is not paying attention to you. Fewer (and better) slides means you have more time to build rapport, share memorable stories, explain your solutions and motivate your audience to action. You are there for a reason. Now go and deliver.

One last thing. Spend the $80 and pack a remote (with spare batteries.) Nothing’s worse than watching a speaker repeatedly lean over, hunt for the right key, and then peck away to advance the slides.

If you enjoyed this article, here is more about presentation skills:

How the experts create world-class PowerPoint Slides (and you can too) PowerPoint Primer – the only 3 slides you’ll ever need How to add video to PowerPoint and Keynote like a pro

Slide by  Nathan Anderson  on  Unsplash

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13 PowerPoint Presentation Tips to Create Engaging Presentations

Written by: Chloe West

Have to create a PowerPoint presentation and dread it? Your presentations don’t always have to be dry, boring and limited. With these PowerPoint presentation tips, you’ll be able to put together a dynamic and engaging presentation.

Let’s start from the very beginning before you even open up your presentation tool.

• Start by writing out your talking points.
• Get creative with your slide design.
• Keep your design consistent throughout.
• Make your presentation interactive.
• Add animation.
• Put together seamless transitions.
• Use text creatively.
• Align objects with the grid.
• Create non-linear presentations.
• Place shapes strategically.
• Crop images into shapes.
• Utilize the presenter notes.
• Use a dynamic presentation software.

1. Start by writing out your talking points.

The first thing you need to do, before even considering your presentation design, is to write out your talking points and outline your speech.

Pay attention to popular and engaging presentation structures so you know the framework you want to follow throughout your talk. This will also make it easier to create an outline that focuses on each of your talking points.

Once you’ve put together an outline that represents your topic and touches on each important element you need to cover, you can start searching for a PowerPoint presentation template that will fit your topic.

Or, you can start browsing through Visme’s presentation templates below.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Product Training Interactive Presentation

Company Ethics Presentation

Work+Biz Pitch Deck - Presentation

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2. Get creative with your PowerPoint presentation slide design.

When it comes to putting your content onto your PowerPoint presentation slides, you want to be sure your slides are clean, easy to read and engaging.

This means you should try out a variety of different creative themes. And while we have a post with over 100 creative presentation ideas you should check out, here are a few ways to really make your slideshow stand out.

Use more design elements than photos.

While a photo collage or stock image background tends to be PowerPoint presentation go-to’s, we’re trying to empower you to do something different!

Take a page out of this template’s book by taking advantage of different design elements. Here, we see a solid colored background, shapes, icons and text decorating the slides of this presentation.

In this example PowerPoint slides, we do still see a photo added to emphasize the point on one of the slides, but it’s used as a design element rather than the foundation of the slide.

Use a bold color scheme.

When customizing example PowerPoint slides , your color palette matters. Using a more bold and bright color scheme is a great way to grab audience attention and make yourself seem more serious about your topic.

A more powerful color scheme makes an impression on your viewers, helping them to further see you as an authority on the information you’re sharing.

This example PowerPoint slides uses a bold blue and orange color scheme to stand out. To get an idea for a color palette for your next presentation, take a look at these 50 combinations .

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3. Keep your design consistent throughout.

We just shared a couple of different presentation templates available with our platform in the last point. What do you notice?

Here’s another example for you to take a look at.

All of the example PowerPoint slides have a similar look and feel, creating a cohesive presentation deck that looks intentional and professionally designed.

Imagine if you were sitting in a presentation that looked something like this.

This looks messy and cluttered. It’s an amateur-looking design, and your audience will be confused about how these slides make any sense together.

Because keeping your design consistent is an essential part of creating an engaging presentation, we’ve also created a few different presentation themes with hundreds of example PowerPoint slides that all follow the same design theme.

Here’s an example of our Modern presentation theme below with over 900 different slides so that you can find a variety of slides perfect for your next slide deck.

4. Make your presentation interactive.

One way to create a really dynamic presentation that will keep your audience engaged and create a memorable experience is to make your presentation interactive.

While we’ve covered 17 ways to create an interactive presentation before, let’s go over how you can do this using a tool like Visme.

PowerPoint is widely known as the go-to presentation software, but there are so many alternatives that can lead you to a better solution and a better end result.

In Visme’s presentation maker, you can easily add links to any object in your presentation that lead to web pages, other slides within your presentation or create popup or hover effects with other objects on your slide.

Simply click on the element that you want to add a link to, head to the Actions menu, then select which type of interactive link you want to add.

You’re also able to create interactive maps and data visualizations that allow you or your viewers to hover over each element in your visual to see more information.

Here’s an example of an interactive map that you can easily create to showcase more information in a more digestible format.

Visme also allows you to embed external content like videos, polls, forms, surveys, quizzes and more. Plus, there are several third-party integrations you can use to embed and connect even more interactive content.

5. Add animation.

Another way to help your slides stand out is by adding in animated elements. Try to incorporate enter and exit effects for various objects on your slides to grab your audience’s attention as new slides fly onto the screen.

Here’s a great example of how this could look.

Or, if you put together your PowerPoint presentation slides with a different tool – like Visme, wink wink – you can gain access to even more animated elements.

Visme provides users with fully customizable animated illustrations, icons, shapes and more that can have their size, colors and animation speed updated to fit your needs.

These illustrations can be perfect for adding even more depth to your presentation slides, especially when it comes to your title slides and section headers to help break up your presentation.

6. Put together seamless transitions.

When customizing example PowerPoint slides, you want to put a creative spin on it. Instead of having one slide disappear for another to appear in full, why not try out some creative transitions?

It’s important for us to note that if you find a transition you like, you should stick with it throughout your presentation. This goes back to our point about cohesive design. You want everything to flow well.

This means that you don’t want to throw a ton of different slide designs, animation types and transitions into the mix, or you’ll end up with a cluttered and hard-to-follow presentation deck.

Visme’s unique transitions offer not just slide transitions, but a way to seamlessly transition all of your elements onto the screen as well.

Take a look at this presentation below to see how this looks. Click through the slides to see them transition.

To get this effect, simply choose one of the following transitions that also show the slide elements following suit after the background appears.

Ready to create your own presentation in minutes?

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7. Use text creatively.

There are hundreds of fonts to choose from, so how do you know the best ones to use and how to make them stand out on your slides?

First, you can check out our guide to font pairing to understand some basics for choosing the right fonts for your slides.

For example, make sure you’re using 3 fonts max, and that each has a specific role in your presentation, as you see below.

Once you’ve chosen your preferred fonts, whether you look through our selections of top fonts , modern fonts , pretty fonts or elsewhere, start considering how you can use them creatively in your presentation design.

Pro Tip: It’s important to remember that in a presentation, you won’t have many words on the screen. So you want to make sure the text that you do include focuses on your main point of each slide and grabs attention.

Let’s cover a few ways that you can use text creatively and really make your slides stand out to your viewers.

Surround your text with shapes.

If you really want to make certain words pop off the slide, add a shape behind them like you see in this presentation about dinosaurs above.

While this is more of an informational presentation, this tactic can also be used for business-related presentations as well. 

Simply search through Visme’s library of shapes for something that matches your theme and set it behind your content.

Place your text on the white space of a photo.

Try positioning your photos strategically and utilizing pictures with more white space than you normally would. This helps you find the perfect spot to place your text so that it’s easy for your audience to read while still being visual.

In the above example PowerPoint slides, these minimalistic nature photos are the perfect backdrop for the text, providing tons of white space while still offering texture and visual elements.

Use color overlays.

Another great way to really make your words pop is by adding a translucent color overlay on top of your background photo.

Incorporating a photo into your presentation slide helps create more depth and visualize the words you’re saying, but you still want to be able to have your text be legible throughout the slide deck.

8. Align objects with the grid.

When using a tool like Visme to create your presentation, you can turn on a grid that allows you to ensure your design elements are properly aligned and perfectly symmetrical.

To access the grid in Visme’s editor, click the hamburger menu, then go to View Options , then toggle the Show grid option to turn it on.

You can set the size you want your grid to be to strategically align elements around your slide as well as set how opaque the grid lines are.

9. Create non-linear presentations.

You don’t have to go from slide to slide in your PowerPoint presentation. In fact, there are endless options for how you could navigate between slides when presenting.

Whether you let the audience decide the direction of your presentation by offering them different options to choose from, you create a navigation bar for your presentation or you allow yourself to determine the flow as you go by adding a progress bar, you have tons of options.

Here’s a great example of what your presentation could look like with a navigation menu within your slides.

10. Place shapes strategically.

Don’t underestimate the power of shapes in your presentation design. Or any design, really. 

Using various geometric shapes or even shapes you may not have heard of before to draw attention to various elements on the screen is a great design practice.

Our Creative presentation theme – with over 300 different slide layouts – is a great example of using shapes strategically to add design elements and emphasize various parts of your content.

Visme presentation maker has a library full of different types of shapes that can be used in diagrams, as backgrounds to icons , to frame text and so much more.

Put together a set of guidelines for which shapes you plan to use in your presentation and stick to no more than two or three different shapes throughout. While you can resize them based on your needs, you don’t want to clutter your slides.

11. Crop images into shapes.

Back with the shapes! Another creative way to bring shapes into your designs is to crop photos into different geometric shapes.

The presentation template below is the perfect example for how you can visually incorporate these cropped images into your slide design.

It’s easy to do this with a tool like Visme. Simply drag and drop your choice of photo from the photo library in the left sidebar onto your slide, click it, choose Frames in the navigation bar and choose the one that fits your design.

Take a look at a few of the frames available in our software.

12. Utilize presenter notes.

Want to really give a good presentation ? It’s important not to read off the slide and actually speak directly to your audience throughout your PowerPoint presentation.

One great way to keep yourself on task and ensure you don’t skip over any important information is to take advantage of presenter notes available to you when up on stage or in front of your audience presenting.

Visme has dynamic and comprehensive presenter notes built in that help ease the pressure of presenting.

Take a look below at what you can expect to see on your screen when presenting – all while your audience only sees the slide you’re showcasing.

You get access to the time of your presentation, the current slide, the slide you can expect next to help with the flow of your slideshow and the notes you’ve prepared for your talking points.

13. Use a dynamic presentation software.

The last way to create an amazing and engaging PowerPoint presentation is to use a dynamic presentation software that isn’t PowerPoint.

I know what you’re thinking – how can you deliver a PowerPoint by using a different software?

With a tool like Visme, you’ll get tons of premade example PowerPoint slides to choose from. You’re able to both import existing PowerPoints to edit and spice them up and export editable PowerPoints to present offline and make any last minute changes.

When creating your presentation, you can use Dynamic Fields to automatically update key information throughout the slides. You can also personalize the fields and apply them to other projects.

Our analytics tool helps you track the performance of your presentation. You can track views, unique visits, average time, average completion and a host of other key metrics.

Learn more about turning your Vismes into PowerPoint presentations in this quick tutorial video.

Start improving your PowerPoint presentations with Visme.

Ready to start creating PowerPoint presentations with Visme? Sign up for a business account today and improve your brand and the presentations you share with your audience. Start creating engaging and interactive presentations that your viewers will love.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 05/15/24

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

Image Source

Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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10 Expert Tips to Make Your PowerPoint Presentations More Engaging and Effective!

• Sathish Shanmugam
• January 8, 2023
• No Comments

PowerPoint presentations are an essential part of many business meetings, conferences, and even online classes. However, while PowerPoint can be a great tool to get your message across, it can also easily become boring and unengaging if not done right. Luckily, you can use plenty of tips and tricks to make your presentations more effective and engaging. 

Here are ten expert tips to help you create powerful and engaging PowerPoint presentations.

Table of Contents

1. Organize your content for maximum impact

Use 10-20-30 rule, use colors, shapes, and images effectively to draw attention, ensure design consistency, use visuals to support the narrative, benefits of using animation, things to consider when using animation, incorporate audio, video, and interactive elements, balance multimedia content with other elements, use charts and graphs to illustrate data points, understand the audience, utilize a logical structure, incorporate design templates and slideshows, prepare a script to help you stay on track, 8. consider using presentation platforms, 9. encourage audience participation, ask for feedback, review the notes, check the presentation, follow up with the audience.

Organizing content for PowerPoint presentations is important as it helps to keep the presentation focused and engaging. When organizing content, it is important to create an introduction, body, and conclusion that flow logically. Additionally, it is important to use visual cues such as headings and images to help the audience follow the presentation. Finally, it is important to use a consistent color palette, font, and style to help create a cohesive presentation that is visually appealing and easy to understand.

2. Choose an engaging visual design

When it comes to making a PowerPoint presentation engaging, visuals are key. Visual designs can help set the tone of your presentation and get your message across. Here are some tips on choosing an engaging visual design for your PowerPoint presentations .

The 10-20-30 rule for slideshows suggests that you should have no more than ten slides, 20 minutes of content, and 30-point font size. This is important because too many words or slides can be overwhelming and distracting. Instead, focus on the most important points and let visual elements do the work.

Consider using abstract shapes, large-high-quality photos, and vibrant colors to ensure that the visuals you choose are appealing and draw attention. Additionally, make sure that the visuals you choose are relevant to your message. For example, use visuals to show off its features if you’re discussing a product. You can also embed attractive QR codes with logos to provide more information on that product by linking to external resources.

To ensure that you keep your design consistent throughout the presentation, you must use similar colors and font sizes throughout. To make this easier, you can use dynamic presentation software or a template with hundreds of example slides that all follow the same design theme.

Visual design is an incredibly powerful tool for enhancing the narrative of a PowerPoint presentation. With the right elements, visuals can help to make a presentation more interesting and memorable for the audience. Visuals should be used strategically to support the narrative. Using visuals that reflect the presentation’s theme will help create a cohesive story that resonates with the audience.

Check out the video to learn about the core prinicple of visual design:

3. Enhance the presentation with animation

Animation can enhance a PowerPoint presentation by making it more visually engaging and helping control information flow.

•   Animation can add energy to static images and text and can also be used to add surprise elements that help make the content more memorable.
• Animations can help to draw your audience’s attention, making it easier for them to stay focused and remember the key points of your presentation. 
• It is important to use animations sparingly, as too many animations can detract from the main message of your presentation. So, make sure to use animation to control the presentation’s pace and keep the audience engaged.
• When adding animations, wait until you have added all the information and objects to the slides.
• Ensure that animations are visible and clear in a PowerPoint presentation to help the audience follow the content.
• Animations should also be used to keep the audience on track and help them to jump back into the topic at any time.

How to make animated powerpoint slide?

4. Include multimedia components

Including multimedia components in PowerPoint presentations is an effective way to make them more engaging. Multimedia combines different types of media, such as audio, video, animation, and images, which can help capture and maintain your audience’s attention.

Including multimedia components in Powerpoint presentations is quite easy. For example, you can crop images to fit shapes, play music in the background, embed YouTube videos , insert screenshots or screen clippings, remove background from pictures, combine shapes to create a custom shape, add sound effects to animations, etc.

Multimedia content can be a great way to bring your presentation to life, but it should not be the only element you use. While multimedia content can be eye-catching, too much of it can distract from the message you are trying to convey.

 Instead, try to use a mix of multimedia content, text, images, and diagrams that will help ensure that your presentation is visually appealing and informative. For example, if you have a video clip, don’t just rely on it to convey the message, but rather provide some additional information in the form of a text block or image that summarises the key points of the clip. This will provide context and help support the message you are trying to get across.

 Additionally, consider using multimedia content and other elements such as text, images, and diagrams to create a more interactive presentation. This will help keep the audience engaged and allow them to better understand the message you are trying to communicate.

5. Utilize data visualization and infographics

Utilizing data visualization and infographics in PowerPoint presentations can be beneficial for a few reasons. First, data visualization and infographics can help to illustrate complex concepts in an easy-to-understand way. Additionally, data visualization and infographics can help to make the content more engaging and visually appealing. Furthermore, data visualization and infographics can help ensure the audience can retain the information presented. Finally, data visualization and infographics can help to add a professional look to the presentation.

Charts and graphs are powerful tools to make your PowerPoint presentations more engaging and effective. Not only do they help to break up the presentation to make it easier for the viewers to digest, but they also allow you to provide a visual representation of complex data that is easy to understand.

Here are some tips on how to use charts and graphs effectively in your PowerPoint presentations:

• Choose the right type of chart or graph: You have to choose the right charts or graphs depending on your data. For example, bar graphs are better suited for categorical data, while pie charts are better for numerical data.
• Keep it simple: Avoid overloading your charts and graphs with too much information, as this can make them difficult to read. Stick to just one or two key points you want to illustrate, and choose colors and fonts that are easy to read.
• Label your axes: Make sure your x and y axes are clearly labeled so audiences can easily follow the data points.
• Make sure your data is accurate: Before you present it, double-check to ensure it is accurate and up-to-date. This will ensure that your conclusions are reliable.
• Use the right scale: When creating your chart or graph, make sure that the scale is appropriate. If the scale is too large or small, it can be difficult to interpret the data.

How to make good infographic?

 6. Create an effective structure and flow

Creating an effective structure and flow to make your PowerPoint presentation more engaging is key to captivating your audience. Here are a few ways to create a flow and structure for your PowerPoint presentation .

The first step is understanding your audience and what their needs are. Knowing your audience’s interests can help you tailor your presentation to be more engaging and interactive. Once you have a good idea of who you’re speaking to, create an outline that will focus on the important points of your presentation. You can use the best AI presentation maker to help you with this.

A logical structure helps to organize the information clearly and logically, making it easier for the audience to follow and understand. It also helps to keep the presentation focused and on track, preventing it from becoming disorganized or tangential. A logical structure can be achieved through the use of clear headings and subheadings and visual aids such as charts and diagrams to illustrate key points.

Use design templates and slideshows to keep the look of your presentation consistent and visually appealing. Ensure to align all objects with the grid to ensure your visuals are perfectly in line.

7. Rehearse and practice

Preparing and rehearsing your presentation allows you to get comfortable with the material and will help you convey your message in a more confident and engaging way.

Having a script for your PowerPoint presentation can be an invaluable tool to ensure that you stay on track and keep to the main points you want to make. In addition, by preparing a script, you can ensure that your presentation runs smoothly and is more engaging and effective.

Here are some tips to help you write an effective script:

• Start with an outline of your presentation. This will help you organize your thoughts and ensure you don’t forget any important points.
• Write down the main points you want to make. Think about what information you want to convey in each section and decide how to present it.
• Include visuals. Think about how visuals or diagrams can help illustrate your points.
• Make sure your language is clear and concise. Avoid jargon and long sentences.
• Keep it conversational. Speak to your audience as if you are having a conversation with them.
• Become familiar with it and make sure you don’t forget any important points
• Timing yourself is an important factor in creating a good PowerPoint presentation. It is important to allocate enough time to cover all the necessary information but not so much time that the presentation becomes tedious for the audience. When practicing, note how long it takes to go through each slide. This will allow you to adjust the length of the presentation as needed and ensure that it flows smoothly.

Presentation platforms offer a wide range of features to help you create an interactive, visually appealing experience for your viewers. Many of these platforms have built-in templates and tools that make it easy to customize the look and feel of your slides. They also provide interactive elements such as quizzes, videos, audio clips, and animations that can add life to your presentation and keep your viewers engaged.

Encouraging audience participation is key to making a PowerPoint presentation more engaging. There are several techniques that can be used to foster engagement with the audience during a PowerPoint presentation.

• Firstly, maintaining eye contact, smiling, and using dynamic gestures and facial expressions will help make your message more memorable and engaging.
• Secondly, hosting an expert discussion panel or inviting guest appearances on stage can add an extra layer of engagement for the audience.
• Thirdly, you can use props or tangible objects to demonstrate ideas and allow the audience to engage with them.
• You can ask questions to keep your audience engaged with your PowerPoint presentations. Questions help to build suspense for the next slide, engage the audience in real time, and make people pay closer attention. It also causes people to reflect rather than merely take in the information one way.
• You can use live polling tools to get real-time feedback.

Effective methods to engage an audience in a presentation

10. Follow-up and review

Following up and reviewing a PowerPoint presentation is important in ensuring that the presentation is effective and that the audience understands the main points. There are several ways to follow up and review a presentation:

Ask the audience for feedback on the presentation, including what they found most useful or interesting and what they would like to see more of in the future.

Go over the notes you made during the presentation to see if there are any areas you may have missed or could have explained more clearly.

Review the presentation and make any necessary edits or updates based on the feedback you received.

Follow up with the audience after the presentation to see if they have any additional questions or concerns and to address any issues that may have come up during the presentation.

Creating engaging and powerful presentations with PowerPoint doesn’t have to be daunting. With the right tips and tricks, you can create presentations that will grab and hold your audience’s attention. Try out some expert tips to take your PowerPoint presentations from boring to brilliant! You can also take the help of professional designers to help you out with the visual aspect of  your presentation.

At Graphically.io , we are your go-to for all your creative needs! Our global network of customers can enjoy unlimited, custom-designed graphics and illustrations for one flat rate. We are committed to delivering exceptional and affordable designs, always ready for when you need them, no matter how soon. We also offer video creation in our standard package at no extra cost that can capture and captivate the attention of your clients and potential customers.

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Become a PowerPoint pro: 7 must-know tips and tricks

Microsoft’s PowerPoint is extremely popular in schools, universities, and the corporate world, but it has never been as popular with home users. Not surprising since it’s all about creating presentations, something a private person doesn’t have to do very often.

So, if you suddenly find yourself needing to make a PowerPoint presentation and have no idea how to make it good, rest assured that you aren’t alone and there’s hope for you.

Microsoft Office 365 Home

These days, PowerPoint is more than just a basic slideshow—it can be used to create video presentations with voice-over narration, and it even has an AI-based helper called Designer that gives suggestions on how to make your presentation better.

Here are several smart tips and tricks you can use to improve your PowerPoint presentations and come off as a pro.

1. Customize Quick Access

Have you noticed that PowerPoint—and the other apps in Microsoft 365 for that matter—have a small, narrow toolbar at the very top of the application window? By default, you’ll find shortcut buttons for toggling Auto Save and basic actions like Save, Undo, Repeat, etc.

This nifty toolbar also comes with some app-specific actions that you may or may not use frequently. In PowerPoint, for example, there’s a shortcut to start slideshows from the beginning.

This toolbar is called Quick Access and you can actually customize what actions show up here. You can add frequently used actions while removing the ones you never use.

This can make it easier to find important functions that you would otherwise have to rummage around the ribbon to find.

To customize Quick Ass, select File > Options and then Quick Access Toolbar . The box on the right shows the actions currently on it and their order. The box on the left has all the available actions you can add.

Select an action you want in Quick Access and click on Add . To change the order, highlight the action you want to move and use the the arrow buttons on the right side of the window.

2. Use custom themes and templates

PowerPoint comes with a bunch of ready-made templates for presentations, which have also been themed.

A theme is a collection of settings for typography, colors, and effects that make it easy to maintain a consistent style across presentations. A template is a theme plus ready-made content that makes it easier to make a particular type of presentation again in the future.

For example, a company may have a theme that defines the colors and fonts employees should use in presentations, plus a number of templates for product presentations and quarterly reports.

A template may have a number of ready-made slides with images, charts, and everything else already laid out. When you create a new presentation from a template, you will find these individual page templates in New slide in either Start or Insert .

Creating your own custom theme

New themes can be added at any time as long as you have a presentation open—even if it’s a blank presentation.

Select the Design tab and click on the small down arrow with a dash over it on the right side of the Variants section. This shows the four categories of settings you can designate for a theme.

Select Colors > Customize Colors… and the Create new theme colors dialog box will open. A complete set of theme colors includes two pairs of text and background colors (dark/light, to be used either for dark text on a light background or vice versa), six spot colors used for graphic elements, and two colors for hyperlinks. Enter a name at the bottom and click Save when you are done.

If you also want to change the font, select Fonts > Customize Fonts… and you’ll be able to designate a Heading font and a Body font . I recommend a neutral, easy-to-read font for both.

Under Effects , you can choose the style of effects but there’s no way to customize or create a completely new effect. Under Background Styles , you can select Format Background… to tweak backgrounds.

When you’re done, go to the Themes section of the Design tab and click the down arrow with a line above it, then select Save Current Theme… to save your new theme. Give it a name and save and your new theme will appear among the available themes in the Design tab of all presentations.

Create your own custom templates

To create a new PowerPoint template, you can start from either a blank presentation or an existing template. Don’t add any content of your own yet. Instead, go to the View tab and click on Slide Master .

Start by changing the theme of your new template, under the Themes button. If you created your own theme as described above, it will normally be at the top of the list of available themes.

PowerPoint uses the term layouts for slide templates. Click on the Insert Layout button to create a new slide template.

New layouts are automatically given a header and a footer, but you can remove them if you wish (either by selecting and deleting the elements manually or via checkboxes in the Slide Background tab).

To delete an existing layout, right-click on it in the list and select Delete Layout or select it in the list and press Backspace.

To add new design elements to a layout, click the Insert Placeholder button in the ribbon and select the element type you want. You can then position and resize it, and change the placeholder text for it.

If you want to make per-layout changes, make sure to select that layout in the list before tweaking. For example, you can change a layout’s color theme or switch between the four background formats.

When you’re happy, save the template by selecting File > Save As and changing the format to Powerpoint Template (*.potx) . Templates can be stored either locally on your computer or in OneDrive—and since the theme is included, you can freely share the template with others.

3. Link to Excel data

If you’re making a presentation with figures in tables or charts, you can make your life easier by linking PowerPoint to Excel.

To do this, start by copying a chart in Excel, then switching over to PowerPoint and navigating to the Home tab in the ribbon. Select Paste > Paste Special… , then choose the Paste Link option, select Microsoft Excel Chart Object and finish by clicking OK .

A linked chart, table, or other Excel object can be instantly updated with up-to-date information as the data in the Excel document changes, all without having to copy and paste all over again.

To update the Excel object, right-click on it in PowerPoint and select Update Link . PowerPoint will retrieve the latest data to be reflected in the Excel object. This makes it easy to build a data-heavy report in PowerPoint that can be kept up-to-date with zero hassle.

4. Edit and apply effects to images

Basic slide editing in PowerPoint isn’t difficult, but there are a few tricks you can learn to make your slides both behave the way you want them to and do new things you may not have realized were possible.

For example, did you know that PowerPoint has built-in editing features that can change brightness, contrast, and sharpness of images?

Select an image in a slide and the Picture Format tab will open. Here you’ll find several adjustments you can make:

• Corrections alters brightness, contrast, and sharpness
• Color applies color filters
• Artistic Effects stylizes the image (but apart from the useful Blur effect, most of these feel pretty old-fashioned)
• Transparency makes the image more or less transparent
• Picture Styles can format the image in various ways (e.g., frame, shadow, rounded corners, perspective, etc.)

One thing you’ll notice when you add an image is that PowerPoint automatically generates alternative text—that is, descriptive text that gets read aloud for users with visual impairments. You can set this text to whatever you want, and it’s nice that Microsoft has thought about accessibility in this way.

5. Fill a shape with an image

PowerPoint makes it easy to fill a vector graphic shape with an image instead of just a solid color or gradient.

Create the shape as you want it, then make sure it’s selected before navigating to either the Home or Figure Format tabs in the ribbon. Select Shape Fill > Picture… , then select From a File to pick an image that’s saved on your computer.

If you aren’t satisfied with the positioning of the image in the shape, you can open the Picture Format tab and select Crop > Crop to resize and move the image in relation to the shape, allowing you to center it at a different point and even zoom in or out.

6. Incorporate audio and video

These days, PowerPoint isn’t just for presentations on screen or with a projector—it’s increasingly common to export finished presentations as videos to be sent to recipients, uploaded to the web, embedded in mobile apps, and more.

To make such presentations more vivid and interesting, you can record voice-over audio and/or video from a connected webcam to be placed on top of slides. You can find these features in the Record tab, where PowerPoint has also placed the Export to Video function.

The export function allows you to set the video resolution as well as how long each slide will display in the video.

More on this: How to turn a PowerPoint presentation into a video

7. Get AI help with Designer

Designer is the new name for Design Ideas, a feature that has been around since PowerPoint 2016 and uses machine learning to analyze the content of presentations and suggest improvements.

You can find it as a button in the Home and Design tabs, with Designer itself appearing in a column on the right.

This feature continuously analyzes your presentation and displays a list of suggested changes for the current slide. If you don’t like any of the suggestions, you can click on See More Design Ideas at the bottom and it will generate additional suggestions.

How attractive and useful are the suggestions? Well, it varies. When I tested it myself, they’ve rarely been results that I could use straight away—but the suggestions were helpful in that they gave me several great ideas that I hadn’t thought of myself.

For example, in the image above, you can see a suggestion for a color filter on a photo that looks like it could work really well with bright text and maybe a little blur.

Further reading: PowerPoint keyboard shortcuts worth knowing

This article originally appeared on our sister publication PC för Alla and was translated and localized from Swedish.

Author: Anders Lundberg , Contributor

Anders writes news, reviews and buying guides that touch most categories of consumer tech.

Recent stories by Anders Lundberg:

• How to master Excel: From beginner to pro
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How to create an effective PowerPoint presentation (2024 guide)

Jun 24, 2024

Posted by: Regine Fe Arat

Creating a compelling PowerPoint presentation is an essential skill in today's professional world. 

Whether you're presenting to colleagues, clients or a large audience, a well-designed and engaging presentation can make a significant impact. 

This guide will walk you through making a powerful, effective PowerPoint presentation. Let’s get straight into it with the most important part of all: Your audience.

Understanding your audience

Effective, tailored communication is the foundation of any successful presentation. 

To connect with your audience and deliver your message effectively, you must understand:

• who they are, 
• what they care about and
• what they hope to gain from your presentation. 

Researching your target audience and adapting your content ensures you create a presentation that resonates with them on a deeper level. This connection means you’re more likely to keep them engaged and motivated throughout. 

Let’s look at the key steps to understanding your audience and crafting a presentation that speaks directly to their needs and interests.

Analyzing your target audience

Before creating your presentation, it's crucial to understand your target audience. Consider factors such as their background, knowledge level, interests and expectations. 

For example, if you're presenting to a technical audience, you may include more detailed information and jargon. If you’re presenting to children, you might want to add some fun slide transitions that you wouldn’t use in a corporate environment.

Tailoring the presentation to the audience

Once you understand your audience, tailor your presentation accordingly. Adjust the content, language and tone to resonate with your audience. 

If you’re presenting to a client, can you align your presentation with their branding and messaging to create a sense of harmony? How can you create a compelling call to action if it's a business presentation ?

Use relevant examples, stories and case studies your audience can relate to, and always present the information in a way that’s easy to understand and engage with.

Planning and organizing content

A well-structured presentation is essential for effectively communicating your ideas and engaging your audience. 

The key to success is carefully planning and organizing your content before creating your PowerPoint slides.

Take time to develop your key ideas, structure your presentation flow and create a clear outline to deliver a compelling and memorable presentation. Let’s look at how to do that.

Developing key ideas

Start by identifying the key ideas and messages you want to convey in your presentation. Focus on the most critical points and organize them logically. 

Use mind maps, outlines or brainstorming techniques to organize your thoughts and ensure your presentation has a clear structure.

Structuring your presentation

Once you have your key ideas, craft your presentation to flow smoothly and engage your audience.

Begin with an attention-grabbing introduction, followed by the main content divided into clear sections or topics. 

Use transitions to seamlessly move from one section to another, and end with a strong conclusion that reinforces your main points.

Designing visual elements

Your PowerPoint presentation’s visuals play a big role in capturing your audience's attention and reinforcing your key messages. 

Carefully designing your slides can create an engaging and visually appealing presentation that effectively communicates your ideas.

Be mindful of your audience. They will appreciate it if you can include an element that represents them. It could be a color combination of a company’s logo or a symbol that represents a group. 

Let’s explore the principles of effective slide design to ensure your visual elements enhance your presentation.

Choosing the right fonts

Select easy-to-read, visually appealing fonts. Stick to a maximum of two or three font styles throughout your presentation for consistency. 

Use font sizes large enough for your audience to read, typically 24 points or larger for body text and 36 points or larger for titles.

Using engaging backgrounds and themes

Choose backgrounds and themes that complement your content and enhance the look of your presentation. 

Skip the distracting backgrounds that take away from your message. 

Incorporating high-quality images and videos

Incorporate visuals such as images, charts, graphs and videos to make a more memorable and engaging presentation. 

Use high-quality images that are relevant to your topic and add visual interest to your slides. Avoid too many decorative elements that can clutter your slides.

Using PowerPoint effectively

PowerPoint is the perfect tool for creating dynamic, engaging presentations. However, to make the most of this software, it's essential to understand its features.

In this section, we'll explore everything from animations to best practices for supporting your key messages and keeping your audience engaged .

Utilizing slide layouts and templates

PowerPoint offers various slide layouts and templates to save time and ensure consistency. Choose a layout that suits your content and conveys your message effectively. 

Customize the templates to fit your presentation style or branding, but avoid overloading your slides with too much text or information.

Adding animations and special effects

Use animations and special effects sparingly to emphasize key points or catch the audience’s attention. Too many animations can be distracting and take away from your content. 

Stick to simple animations that enhance your message rather than overpowering it. Use animations consistently throughout your presentation to maintain a cohesive look and feel.

Applying color schemes and design themes

Choose a color scheme that aligns with your branding (or your client’s) and creates a visually appealing presentation. Contrasting colors for text and backgrounds ensure readability. 

Applying design themes consistently throughout your presentation creates a polished and professional look.

Proper formatting and citations

Ensure that your presentation follows proper formatting guidelines and includes accurate citations for any external sources. 

Bullet points or numbered lists break down information into easily digestible chunks, making it easier to keep your audience interested. 

Including slide numbers and a clear agenda or table of contents helps your audience navigate your presentation. 

Always proofread your slides for any typos before finalizing your presentation.

Delivering an engaging presentation

Delivering an engaging presentation is more than just creating great slides; it also requires strong communication skills and the ability to connect with your audience. 

In this section, we'll focus on presentation delivery, providing you with techniques and strategies to captivate your audience and effectively convey your message. 

Enhancing presentation skills

Work on your presentation skills to become a confident and compelling speaker. Regular practice is one of the best ways to become a great speaker. 

Go beyond boring slides and speeches and use storytelling techniques to make your content more relatable and memorable. 

Practice active listening and reply to your audience's reactions and questions. If they seem bored, jazz it up a little with humor. 

Impromptu speaking is also ideal for engaging your audience. While it can be scary to move away from your script and slides, it can be very effective. 

Using effective body language and eye contact

Good body language is vital in engaging your audience. Maintain a confident posture, use gestures to highlight key points and make eye contact with your audience.

Avoid reading from your slides — use them as visual aids to support your message. 

Consider what side of the slides you want to stand on. Generally speaking, you want to be to the audience’s left of the screen. You want the audience to listen to you before looking at the slides. 

Using voice and tone to engage the audience

Vary your voice and tone to keep your audience interested and engaged. 

Use pauses for emphasis, adjust your speaking speed and modulate your volume to create a dynamic presentation. If you have an impactful slide, let the audience sit with it for a moment.

It’s also important to speak clearly. Properly pronouncing words and not mumbling ensures your audience understands your message.

Tips for a successful presentation

Creating and delivering a successful PowerPoint presentation requires careful planning and practice.

In this section, we'll provide you with valuable tips and best practices for elevating your presentation skills, from rehearsing to gathering feedback.

Preparing and practicing beforehand

Preparation and practice are key to delivering a successful presentation. 

Work backward when planning your presentation: What date is the presentation? Plan weekly milestones to ensure you don’t feel overwhelmed with everything you need to do.

Give yourself time to research your topic, gather relevant information and organize your content.

Rehearse your presentation multiple times to grasp the flow and timing. Practice in front of a mirror, colleagues or friends for feedback to make necessary improvements.

Tips for dealing with technical issues

Technical issues can disrupt your presentation and cause unnecessary stress. Be prepared with backup copies of your presentation on different devices or online platforms. 

Familiarize yourself with the presentation equipment and venue beforehand to minimize potential technical problems. 

Have a plan in case of unexpected issues. Printing handouts and preparing to deliver your presentation without slides are great ways to get ahead of issues.

Engaging the audience with Q&A sessions

If you can, allocate time for a Q&A session at the end of your presentation to engage with your audience and address their questions. 

Encourage participation by asking open-ended questions and actively listening to their responses. 

Be prepared to handle challenging questions with grace and professionalism. Use the opportunity to clarify any unclear points or provide additional insights.

The last card

Creating a good PowerPoint presentation requires effective design, careful planning and engaging delivery. 

Understanding your audience, organizing your content, effectively using visuals and enhancing your presentation skills can captivate your audience and leave a lasting impact. 

Keep exploring the Pip Decks website and our resources to discover more tips, tutorials and templates for even better PowerPoint presentations. 

What is the 10 20 30 rule of PowerPoint?

The 10-20-30 rule is a guideline for effective PowerPoint presentations. 

It suggests: 

• using no more than 10 slides, 
• limiting the presentation duration to 20 minutes and 
• using a font size of at least 30 points for optimal readability.

What are the 5 golden rules of PowerPoint presentations?

The five golden rules of PowerPoint presentations are:

• Keep it simple and concise
• Use visuals to enhance your message
• Maintain a consistent design and color scheme
• Use clear fonts
• Practice and prepare for a confident delivery

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Speech practice guide: perfect your public speaking skills, 8 powerful public speaking tips for introverts, 7 expert body language tips for public speaking.

More From Forbes

The 5 best ways to put together and deliver a lousy presentation.

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Plan ahead to avoid these mistakes.

By Dianna Booher

Mediocre business presentations rarely melt hearts, mend behavior, or motivate listeners to action. After three decades of coaching clients who need to deliver a critical business presentation, I’ve created a list of habits that put audiences to sleep in under 20 seconds.

Lousy Way #1: Start by Creating Your Slides

When I question coaching clients about their typical method of creating a presentation, the most common answer is this: “Well, I start with my slides. Either I create new ones or select some from other presentations I’ve delivered for other purposes.”

Such an approach will almost surely result in failure.

This approach would be like starting to build a house by contacting various suppliers and asking them to deliver to your vacant lot lumber, electrical wiring, plumbing fixtures, sheetrock, paint, concrete, sand, and roofing tiles—in amounts and styles based on your guess of what you might need. Who does that? Nobody.

Instead, your first stop is the architect’s office to design house blueprints. And the first few questions the architect will ask you: “How many bedrooms do you need?” How many baths?” “Tell me a little about your lifestyle. What are you looking for in your dream house?” “Do you do a lot of entertaining?” “Do you do gourmet cooking?” “Do you have in mind a 2-car, 3-car, or 4-car garage?”

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Ditto for designing a business presentation: Design the message before you start creating slides. Ask yourself these questions:

––“What’s the primary message of interest to my listeners?” ––“What do they already know about the topic?”

––“What do I want them to consider, buy, decide, or do based on my presentation?”

––“Will they be biased for or against what I’m saying or asking?”

––“If so, how can I minimize that negative reaction?”

With these answers, then—and only then—are you on the right track to structure your presentation.

Lousy Way #2: Include a Data Dump to Reinforce Your Message

Sure, data increases credibility for your point or proposal. But that assumes you deliver the data properly. Overwhelming your audience with stats can paralyze them, bury them in rumination, and styme decision making.

Select only the most salient stats, and round them off so the audience can remember them (“Roughly half of our projects” is easier to remember than “47.9% of our projects.”) If you need to add more detailed data, provide that in hardcopy for later reference.

By all means, avoid dumping it all orally during the presentation. As with many things, fewer stats is more.

Lousy Way #3: Give Them Background So They Understand Your Point

Don’t tell people what they already know. I often get push-back on this advice: “But don’t I have to go back and fill the group in on the problem? Tell them what’s been done in the past and why it didn’t work? Don’t they need that background before I can propose something new?”

No. No, you don’t. People will never understand your background until they know your point. Tell them where you’re headed right up front. For example: “We are experiencing delays of 14- 18 days in completing our client projects as guaranteed. To resolve these delays, I’m proposing that we hire two new analysts, extend the ‘promised date’ to clients, and buy XYZ software.”

Once your audience knows where you’re going and what decision you expect them to make, then circle back and fill in the supporting details.

Lousy Way #4: Do a Mental Run-Through

Ask the typical presenter if they rehearse presentations, and most will insist that they do. But that “typical rehearsal” looks like this: The presenter flips through each slide, mentally recalling what details he or she will add. They also may print out an outline with the numbered slide headlines. Done. That’s it.

But a polished presentation warrants a real rehearsal: A walk-through rehearsal, meaning you’re standing in front of the room (or at your virtual presentation platform), talking through the presentation. In doing so, you’ll become aware of several things to fix: Weak openings. Missing transitions from point to point. Awkward phrasing. Slides that are unclear or out of best sequence. A wandering, rather than crisp, wrap-up.

Lousy Way #5: Temper Your Tone

I’m not saying you have an attitude. I’m saying you need one. Weak presenters fear being too animated, too passionate, too opinionated, too loud, too soft, too direct.

The problem? Your audience takes their cue from you. If you don’t show passion and interest in your ideas/information, they won’t either. Your interest interests them! They must sense that you believe in what you’re saying—its validity, its importance, its urgency.

Packaged, this advice about tone means your body language and voice must support your message with energy.

So unless your goal is creating and delivering a lousy presentation, sidestep all these common pitfalls. Instead, design your message of interest to the audience. Create any necessary slides to support that message. Add just enough data to prove your point. Forget the “background,” working in only necessary details as you move along in your presentation. Rehearse. Then deliver your message like you believe what you’re saying!

Dianna Booher is the bestselling author of 50 books, including Communicate Like a Leader. She helps organizations and individuals communicate clearly. Follow at BooherResearch.com and @DiannaBooher.

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Simple Elegant Slides

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How to Make Pro Marketing Plan PowerPoint PPT Presentations (+Video)

Learn how to create a marketing strategy PowerPoint presentation and create effective slides for your business. You'll also find marketing plan example templates for PowerPoint.

Marketing is something we all know we need to do in our business, but it can take us out of our comfort zone. Marketing plan PowerPoint templates can help.

How do you start marketing, and what should you be doing to get the word out about your business? In this tutorial, you’ll find out.

As freelancers and small business leaders, we all play several roles. You might not think of yourself as a marketer, but it’s a crucial part of what you do to run and grow your business.

A marketing plan PowerPoint presentation can serve as the guiding document that all marketing decisions are tied to. In this tutorial, you’ll learn to build a marketing PowerPoint presentation step by step.

Your Quick Start Guide to Learning PowerPoint (Video)

Are you ready to start making pro-marketing plans with PowerPoint? Watch this quick video to find out what you need to know about marketing plans in PPT:

Want more information on marketing plan PowerPoints? Keep reading for more details.

How to Market on a Budget

In this section, I’m going to walk you through building your own marketing PowerPoint presentation. Whether you’re pitching it to someone else or documenting your plan for yourself, it’s important to develop your own marketing plan for PowerPoint (PPT).

If you’re managing a marketing plan , Envato Elements is the perfect service to help you. With so many creative assets included in one single subscription, it’s hard to match its value.

• Stock photos . For any print or web publication, you’ll occasionally need a stock or filler photo to finish up your website.
• WordPress and web templates . You don’t have to hire a web developer to create a website for your small business. You might be surprised how easy it is to grab a web template from Elements and add your own details.
• Graphics . Whether it’s an icon or graphic you’ll use on social media, a graphic can help round out a design

Envato Elements is an all-you-can-download service that includes all these for a single flat rate.

These items are the type of thing that a marketer would benefit from. Instead of buying these and templates one at a time, Elements can be a budget-friendly unlimited marketing package. Even if you don’t call yourself a marketer, having unlimited access to these files is one of the best ways to market on a shoestring.

Download Our Free PDF eBook on Making Great Presentations

Before you read on, we want to make sure you know about this resource. It’ll help you write, design, and deliver the perfect marketing presentation. Download our Free eBook: The Complete Guide to Making Great Presentations .

Now, let’s dive into the tutorial.

Essential Elements of Marketing Plans

Successful marketing efforts don’t happen by accident. Instead, they start with a plan about what you want potential customers to know about your business. Then they outline the steps that it’ll take to drive that message.

You build a marketing plan to formalize and capture your plans to reach customers. The very act of going through the process can help you set the plan and put serious thought into your marketing actions.

What does a marketing plan for PowerPoint (PPT) contain? Here’s what you should include when you’re formalizing your PowerPoint presentation marketing strategy:

Essential Parts of PPT Marketing Plans

Every marketing plan for PowerPoint (PPT) will differ. Here are the key parts that it should contain. These might span many sections or pages, but these are the essentials of a well-formed marketing plan for PowerPoint:

• Situation analysis . This is often called a SWOT analysis (strengths, weaknesses, opportunities, and threats). It aims to assess the current situation that exists.
• Set the strategy and goal . What are the guiding principles for what you want to do? What do you want people to know about your business?
• Define the tactics . What specific steps will you take to help you reach your marketing goals?
• Set measurables and timelines . Define the way that you’ll measure your marketing

It can help to build a marketing PowerPoint presentation to capture all these in one place. Thanks to its ease of use and shareability, PowerPoint is an ideal choice to create a central document that’s got your plan.

How to Make a Marketing Plan PowerPoint Presentation

Besides the file types that I mentioned above, Elements includes professional marketing plan PowerPoint (PPT) templates that you can download and use. This tutorial is going to use a template from Envato Elements to build a professional marketing plan for PowerPoint. You’ll see that following a marketing plan PPT example really speeds up your process.

In this tutorial, I’m going to use the aptly named Marketing Plan PPT presentation template . It’s a marketing presentation with the slides that pros know to include. This is tailor-made for building a marketing plan with each of the key slide types that you might need.

When you use templates, you’ve got marketing plan PowerPoint examples. These give you cues when you’re building a marketing plan PowerPoint of your own. Don’t learn how to do a marketing plan presentation PPT from scratch—use these template’s marketing plan slides instead.

1. Establish the Strategy

The business strategy sets the direction for the entire PowerPoint marketing plan. Every company will approach setting this strategy differently, but the important part is that you’ve got one. Marketing presentations should represent the strategy, not stand on their own.

To showcase this in our marketing presentation, I’m going to use slide design six. I preferred this slide design for its simplicity and singular focus. Spelling out the strategy on a simple marketing plan presentation opener is key.

When setting a strategy, it’s almost always best to focus on a singular idea. Don’t dilute the strategy with an overabundance of details. Instead, condense your idea into a single sentence that’ll resonate in a marketing plan presentation.

2. Assess the Situation

The classic way to assess a situation is to use the SWOT approach. This is short for the s trengths, w eaknesses, o pportunities, and t hreats analysis. This approach helps you understand where your business is positioned in the marketplace and what opportunities might be available to you for growth.

Most marketing plan PPTs include a SWOT.

The Marketing Plan PowerPoint presentation has a pre-built SWOT slide that’s perfect for this purpose. Use slide design 11 and update it with your own view of your business. It’s already tailored for a SWOT analysis with the four key placeholders.

Performing the SWOT analysis forces you to think about your business and where it fits into the marketplace. Documenting it in a slide like this will help you refer to it while preparing tactics. The marketing plan PowerPoint captures the action plan in an easy-to-share format.

3. Set Tactics

In even the largest of companies, professionals often forget the difference between a strategy and a tactic. While a marketing strategy is the guiding principles of what you’ll aim for, tactics are the individual efforts you take to put them in place.

For example, running a Facebook ad is a tactic, not a strategy. Building a mailing list or even rolling out the new company website are both tactics that support the marketing strategy. But they aren’t strategies that stand on their own.

Most marketing tactics will force you to consider the channels that you’ll market to. Simply put, a marketing channel is a platform or avenue that you’ll use to get the word out about your product.

At this stage, it’s a great idea to share the tactics that support the PowerPoint presentation marketing strategy. I like to use a single slide to showcase the tactics that are going to support reaching our marketing goal.

In this case, I’m going to use slide design seven, which has several placeholder boxes. I can use each one of those to list a tactic that I’m going to use to push my marketing plan for PowerPoint. Using this approach will document the tactics that I’ll use in my marketing efforts.

4. Set the Targets

How do you know if you’re succeeding with your PowerPoint marketing plan? The answer is that you’ve got to set targets and measure against them.

The old adage that “ you can’t manage what you don’t measure ” is true. That piece of advice means that if you aren’t measuring your success rate, you’ve got no clue whether the tactics that you’re undertaking are working.

Set targets that are tied to metrics that you can measure. Examples of these metrics could include:

• simple financial measures like sales of your product
• visits to the company website
• new subscriptions to the mailing list

In this example slide, I used slide design eight with three placeholders to substitute in my own metrics that I’ll use in my marketing plan PPT. I’ll refer to this in the future to make sure that my marketing plan is hitting the mark.

5. Set the Budget

As you’re executing the PowerPoint marketing plan, it can be tempting to overspend your budget in the name of reaching your goals. That’s why you’ve got to keep budgetary discipline. If you don’t discuss the spend expectations up front, it can be difficult to have budget allocated for your project or track your marketing spend.

Slide design 33 is the perfect way to log the budget in an easy-to-use table format. Use it in your PPT marketing plan. Add the tactics and budget for each month to log what you plan to spend.

6. Target Markets

A key part of any successful marketing presentation is a slide focusing on your targets. This is how to make a marketing plan presentation that shows how your offerings fit the market.

A target market is the fit between your product and your customer. Working in a global landscape nowadays, this is more important than ever.

To succeed, any marketing plan PPT needs to show this fit. It tells your audience who you’re marketing to and the offer that you bring to the table.

Customizing a slide like #16 in the deck is a breeze. It creates a marketing strategy PPT with a targeted focus.

Remember, specifics are key . Slides like this visually convey your value proposition.

7. Outline Growth Steps

Need to know how to make a marketing presentation succeed? A key component is outlining the growth steps found in your marketing plan.

Remember, marketing plan PPT example slides show a journey. This can be past history, future growth, or both.

By outlining growth steps, you can illustrate progress with your marketing plan PPT. These steps can take many forms. For example, they may be certain sales thresholds or the number of conversions made.

Tailor each of these steps to fit your current plan and the objectives of that plan.

A growth slide like this marketing plan example PowerPoint is crucial to include in a deck. It’s a simple, yet visionary way to showcase success. Try to include this in every marketing plan PowerPoint that you build.

No matter the specifics, every marketing plan focuses on growth. Never miss the chance to illustrate this for your audiences.

8. Track Milestones

Milestones and metrics should always appear in your marketing strategy PPT. A marketing plan doesn’t exist in a vacuum. Rather, it represents how you target customers.

To evaluate (and illustrate) the success of these plans, you need to track milestones. These milestones are specific details that measure the efficacy of your marketing strategy.

Slide 12 in the template is a powerful marketing plan example PowerPoint. It’s data-heavy, with sleek modern bar charts. Customize it as you see fit, showing off the metrics that mean the most.

Slides like this are particularly useful if you’re sharing your deck with investors. They help you show off a documented track record of success.

But remember, milestones don’t always have to be in the past. Like the step above, slides like this can feature future projections too.

A marketing plan presentation PPT like this is a stylish, concise way to highlight your plans.

9. Go Mobile

Thinking of how to make a marketing plan presentation suited to today’s landscape? If so, include a mobile focus. Odds are, your marketing plans have a mobile component.

Mobile marketing might involve SMS messaging campaigns, online ads, and more. These techniques are increasingly popular in marketing. That means that you should feature them in your marketing plan PowerPoint slides.

Slide 28 is a versatile option to build a mobile marketing plan presentation PPT. It features a smartphone device mockup. Use the text boxes to outline the mobile elements of your marketing strategies.

The mockup itself can feature screenshots of mobile ads, for example. This is the perfect way to showcase your mobile marketing strategies.

10. Close Strong

No marketing strategy PPT is complete without a strong close. Keep in mind, last impressions count too. You want your audience to leave with a full understanding of your marketing strategy.

Strong closing slides like this should include a few key elements:

• a final statement of your strategy’s purpose
• specific objectives
• measurements of success (how you’ll determine if your plan is working)
• time for questions

In other words, you’re briefly summarizing the content that you’ve already shared. This reiterates your strategy and clears up any confusion in your audience. Time for questions helps fill knowledge and understanding gaps.

By closing strong, you’ll create a marketing plan presentation that impresses any audience.

Make this marketing PowerPoint presentation a living document. Revisit it regularly to ensure that you’re sticking to your PowerPoint presentation marketing strategy or have good reasons to shift from it. It helps to have this central document that you can refer to.

5 Quick Marketing Plan PowerPoint Presentation Tips

I’ll show you marketing plan PPT tips in this section. We’ll use the Marketing Plan 2.0 template to create great marketing plan slides. With the help of this template, you can integrate all these tips into your PPT marketing plan, easily.

1. Use a Timeline Slide

Time and time again, I recommend using timeline slides in marketing plan PPTs. It’s one of my favorite storytelling tools.

Here’s why I love timelines. They connect the past and excite the audience for the future. In this marketing plan PowerPoint presentation template, slide 28 has a stunning Keynote timeline.

Whether you’re linking up historic events or forecasting the future, consider a timeline. In a marketing proposal PPT, it can build excitement.

2. Show the Strategy With Illustrations

Strategy is the central idea that guides all decisions. In a marketing strategy PowerPoint (PPT) presentation, you show the core of what you’re doing and why. Marketing strategy PPT presentations also help you explore how your business is positioned in the market.

One example of a marketing strategy presentation PowerPoint slide is the SWOT analysis you saw above. Another great business analysis is Porter’s Five Forces .

When you focus on strategy, you show the audience that you know what direction to move in. There are challenges and specifics to resolve, but strategy leads the way.

3. Show a Product in Action

Marketing presentations can sometimes be a bit abstract. While you should focus on strategy as the tip above suggests, don’t forget to show real-world examples too. PPT marketing plans are a great opportunity to excite the audience about your product.

Add a device mockup slide like the one you see above. In this marketing plan example for PowerPoint, the laptop could show your app or website, brought to life.

4. Focus on the Team

Show off your team in a marketing presentation. Not only will they appreciate it, but it’ll build credibility with your audience. If you’re learning how to make a marketing plan presentation PPT, it’s easy to forget how important the team is.

Every marketing proposal PPT should feature the team behind the big idea. You could use it to describe each contributor’s role on the project or their past experiences.

5. Continue the Conversation

Too many presenters think that giving a marketing presentation is all you need to do to grow your business. Instead, use a PPT marketing plan to launch a discussion with potential clients and collaborators.

Devote a marketing proposal PPT slide to share your contact details. You never know who might have been inspired by your marketing plan presentation. When you share your contact details, it might spark a new working relationship.

Top Marketing Plan PowerPoint Presentations From Envato Elements

As mentioned earlier, Envato Elements is the best place to find pro marketing plan PowerPoint templates. Look at some of the best marketing plan PPT presentations that are available with your Envato Elements subscription:

1. Marketing Plan PowerPoint Template

This marketing plan PowerPoint template has a clean and modern design that’ll help your information and data stand out. The template features:

• 30 unique slides
• full HD resolution
• master slide layout
• image placeholders for easy edits
• infographic elements and animations

2. Marketing Plan PowerPoint Presentation

If you’re looking for a bold and modern design, the Marketing Plan PowerPoint presentation is a great choice. The template features:

• 36 unique slides
• image placeholders
• colorful, light, and dark versions
• infographic elements, vector icons, and editable shapes

3. Marketing Plan PowerPoint Template

Here’s the perfect choice if you’re looking for a marketing plan PPT template that’s fully customizable. You’ll get:

• widescreen resolution
• 10 different color schemes
• drag-and-drop image placeholders
• charts, graphs, and editable vector shapes

4. Marketing Firm PowerPoint Template

Consider this marketing plan PowerPoint template if you love the flat design style. The template comes with every slide needed to present your marketing plan in great detail. You’ll find:

• vector icons
• subtle animations and transitions

5. Marketing Plan Template for PowerPoint

Try this Marketing Plan Template for PowerPoint if you’re looking for a colorful and bold PPT template. This template was designed in widescreen resolution and comes with:

• 1000 different slides
• 100 different designs
• picture placeholders
• infographic elements
• editable vector shapes

Grab This eBook on Making Great Presentations ( Free Download )

We’ve got the perfect complement to a professional PowerPoint template. It’ll help you learn how to write, design, and deliver great marketing presentations.

Download The Complete Guide to Making Great Presentations now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that’ll move your audience.

Download Your Next Marketing Plan PPT Today!!

Are you working on a marketing presentation ? Save time and create a stunning presentation with a marketing plan presentation template from Envato Elements.

Don’t forget to incorporate what you learned in our tips section, too. Show your strategy, the product in action, and focus on your team for success. Marketing plan presentations need these elements to feel well-rounded.

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18+ Free Social Media Marketing PowerPoint Templates (Top Business Marketing PPTs)

The best social media PowerPoint templates help you create the best marketing materials. Use social media PowerPoint templates to help you create professional visuals.

You should be marketing on social media. A social media PowerPoint presentation can be a vital part of your social media plan.

Facebook has over 1.7 billion daily users. Five hundred million new Tweets pop up every day. A billion people log in and use Instagram daily.

We’ve got over 18 free social media PowerPoint presentation templates selected for you. But while free is a hard price to beat, it’s unlikely that these give you the best options.

Plan campaigns and create marketing proposals. Start taking advantage of the latest marketing trends . This article will show you powerful social media PowerPoint templates for professional visuals.

9 Top Premium Social Media PowerPoint Templates

Envato Elements is a powerful source for social media marketing presentation templates. It’s so deep that it helps to have a guide. Let’s look at nine premium social media for business PowerPoint presentations:

1. Oyimen Social Media PowerPoint

Social media is all about engagement and visual identity. This social media PowerPoint template is perfect. Present your brand’s visual online presence.

You can place your images into the slide master to customize. No need for Adobe Photoshop or other image editors. This template features:

• 12 slides for posts (1080×1080 pixels)
• 12 slides for stories (1080×1920 pixels)
• light & dark versions
• editable text

It’ll be hard to find free templates for social media marketing as good as this one.

2. Social Media PowerPoint Template

A social media PowerPoint like this helps you put your best foot forward. Device mockups are included as a critical feature of the template. These allow you to showcase your social presence as it looks on real devices.

You’ll be convinced by this social media presentation template. It’s an attractive way to boost engagement and attract new audiences.

3. Social Media Trends PowerPoint Template

Social media is a crowded landscape, and it pays to stand out. This trendy modern social media presentation template includes 100 unique slides. Each is pre-animated, and many feature simple drag-and-drop content placeholders.

That means you can build a fantastic slide deck in moments — no editing skills required. A free social media PowerPoint template needs a lot more work than this one.

4. Social Media PowerPoint Template

Sure, you can find a social media PowerPoint template for free. Turn to a professionally-designed premium option like this, featuring:

• resizable and customizable graphics
• recommended free web fonts
• picture placeholders
• drag and drop to edit

It’s far superior to any free PPT template for social media. It’ll be hard to find good free PowerPoint templates for social media marketing.

5. Social Media Guide PowerPoint Template

Show your social media presence, thanks to the Social Media Guide PowerPoint template. It’s a winning social media PowerPoint presentation download.

This one comes with all the slides you’ll need to meet your marketing goals. You’ll find a full suite of charts and graphs to highlight numbers and plenty of text boxes to add in more details. Not all the free templates for social media marketing have these features.

6. VISIOUS Social Media Marketing PPT

VISIOUS is a social media marketing presentation template for fans of colorful design. Every slide is completely customizable and comes in the widescreen 16:9 aspect ratio. You can use this as a social media marketing presentation.

This social media presentation provides a SWOT analysis. You’ll get over 30 slides to choose from. VISIOUS is a great alternative to free social media presentation templates.

7. Social Media Marketing PowerPoint Presentation Template

Need a professional social media PowerPoint template that’s also stylish? Then take a look at this. It’s perfect for all your social media needs.

Explore features including:

• 16:9 widescreen layouts for any display
• charts and graphs
• drag-and-drop image placeholders for your photos
• stylish free fonts

In a few clicks, you can build unforgettable social media slides of your own. It’s thanks to this social media presentation template.

8. Advertas Social Media Marketing PowerPoint

This social media presentation template is a good choice for digital marketing. Some of its features include:

• editable graphics
• based on master slides

You won’t find this quality in a free PPT template for social media. For unmatched value, this custom social media pitch deck is the right choice. Tailor this digital marketing PPT template to fit any project.

9. Social Media Marketing PowerPoint Template

Do you want to impress your audience with your knowledge and skills? You need a social media plan PPT that represents you well. This is that ideal social media PowerPoint template.

You’ll get sleek charts in over 35 unique slides. It also comes in 5 premade colors, so you choose the one that suits your brand. It’ll be hard finding free social media infographic templates that are as good.

18+ Free Social Media PowerPoint Templates to Download

Before looking for a free social media marketing PPT, check Envato’s free offerings. Every month, Envato Elements offers 12 different hand-selected files (fonts, presentations, and more). Create a free account to download this month’s free premium files now.

You didn’t find what you need above? If you’re on a budget for your social media marketing efforts, you might need a free template.

We’ve found digital marketing PPT templates for free download from across the web. Here are 19 free social media PowerPoint presentation templates:

1. Purple Social Media PowerPoint Template for Free

Looking for a social media PowerPoint template for free? This option offers a cool background that can come in handy. It’s a social media PowerPoint template that lets you introduce plenty of content.

2. Free Social Media Presentation PPT Template

This simple download offers a variety of slides. It’s one of the top free templates for social media marketing. It comes in 4:3 and 16:9 aspect ratios.

3. Free Marketing Analytics PowerPoint Template

This is a great social media PowerPoint template for free. It’s designed with analytical reports in mind. Ample space to share your reports, charts, and more.

4. Free Ravi Social Media Pack

Ravi is a free social media PowerPoint template. It will help you craft content for your networks. It’s an option if you’ve been looking for a free social media PPT template.

5. Online Marketing Social Media PPT Template

Get a free social media PowerPoint template like this. It’s a fast way to get your media pitch in front of an audience. Keep in mind it isn’t as versatile as a premium social media presentation template.

6. Success Business PowerPoint Templates

Update your social media PPT template. It comes with charts and graphs. You could also use this as a social media campaign template.

7. Social Network-Business PowerPoint Templates

Working on an Instagram marketing PPT? This is light on design elements and is easy to use. There are two social media slides in this free social media presentation template.

8. Free PowerPoint Template f o r Social Media Presentation

Need a free PPT template for social media? Take a look at this fun social media PowerPoint template for free. This social media PPT template comes with infographics, diagrams, and more.

9. Free Social Media Marketing PPT PowerPoint Templates

This free social media PowerPoint presentation theme free download stays on message. Inside you’ll find 48 social media slide layouts you can load your content into. A great social media marketing PPT for your next presentation.

10. Free Analytics PowerPoint Template

This social media marketing presentation is a good starting point. Use the graphics to visualize your social media presence. This is a nice, free PPT template for social media.

11. Free Social Media PowerPoint Template

Your social media marketing presentation needs a few crucial features. All can be shared in these 48 slides. It’s one of the best free templates for a social media marketing presentation.

12. Free Social Media PowerPoint Slide Templates

It’s time to update your social media PPT. Here’s an ultra-simple free social media presentation PPT template. Use this social media PowerPoint for your next slideshow.

13. Target Marketing PowerPoint Templates

Looking for a social media marketing presentation? This social media PPT template comes with graphs and images. Working with a good social media marketing presentation can make a huge difference.

14. Free Social Media Management PowerPoint Template

With text boxes and clear visuals, this PPT is customizable enough to fit your personal goals. If you need digital marketing PPT templates for free, check this out.

15. Business Maze PowerPoint Templates

Looking for a social media marketing proposal? Get this social media PPT template if you’re looking for a starting point. Use this social media marketing presentation.

16. Free Social Media Marketing PowerPoint

This free social media PowerPoint template provides a blue layout. Plus, you can build slides of your own with PowerPoint itself. It includes graphics that make interesting visuals.

17. Twitter Social Media Presentation Template

If you need a social media marketing PowerPoint for a Twitter (or X) pitch, this is a great choice. This social media PPT template comes with a now-retro Twitter visual to present your info.

18. Miami Free PPT Template for Social Media

Looking to document your path to growth and success? This is great if you need a social media PowerPoint template for free. It includes around 20 social media slides.

19. Free Social Media PowerPoint Template

This free social media marketing PowerPoint is good for brands of all sizes. Don’t forget to explore custom color options, new fonts, and more. This social media PowerPoint template has a lot to offer.

How to Quickly Make Great Social Media Marketing Presentations

You’ve seen social media marketing templates that you can use for PowerPoint. We’re big fans of saving time by sourcing pre-built designs.

Maybe these templates won’t match your style and purpose. That’s why we’ll use this section to customize three key social media slides. We’ll be working with the premium Social Media Infographic PowerPoint from Envato Elements.

Let’s customize three slides in three steps to create social media PowerPoint presentations:

1. The Traffic Source Slide

As you build your marketing materials, consider how your audience consumes content.

With slide 18, you’ve got the perfect slide to show your traffic sources.

• Adjust the percentages . Type over the placeholder percentages to include data that matches your traffic trends.
• Update the title and text . Describe the specific trends you’re observing. Update the text boxes, including the title.
• Scale the device icons . As you adjust the percentages, it helps to size the device icons accordingly. Just click on them and scale them down by dragging the corner handle.

2. The Laptop Infographic

Your audience is sure to love slide 5. It’s a laptop mockup that you can use to show how much time or spend you’ve got on each social platform.

Three tweaks make this slide great:

• Update the icons . On the right side, adjust the percentages by making the icons match. Right-click and choose Ungroup . Then copy and paste the empty and closed icons to mirror the percentages.
• Update the text . Make sure to type over the slide title and details on the right side to match your purpose.
• Update the data . Right-click on the table and choose Edit in Excel. Then, type over the numeric values and watch the chart update automatically.

3. The Facebook Slide

Slide 10 is a great option to plan your Facebook marketing efforts. Use the graphic to show the proportion of time that you’ll split between your efforts on the platform. Let’s customize it:

• Resize the shape portions . As you change the percent of each effort, you’ll want to resize the individual shapes. Click and drag them to roughly match the percentages for each effort. No need for perfection here!
• Update the plans . Type over the plans with your percentage of time and details. This builds confidence in the campaign.
• Give the title a slide . Like “Our Plan for Facebook,” as you see in my example.

5 Quick Social Media PowerPoint Presentation Tips

Make your marketing presentation stand out. Choosing a template is the beginning. Here are five quick tips to create a standout social media PowerPoint presentation:

1. Be Visual With Data

If you’ve got a lot of statistics, displaying data in a visual manner is the way to go. A premium infographic social media PowerPoint presentation is an excellent choice. Share graphs, charts, and other ways of displaying progress.

2. Add Animations

Make your PowerPoint presentation more visually appealing. Add subtle animations to slide elements or as slide transitions.

Work with a good social media presentation template. Make your animations stand out.

3. Experiment With Color

Use color for subtle accents throughout your social media marketing presentation. You can also use it for a slide background. Use the premium social media PowerPoint template below as a reference.

A background color works well to make your text stand out more

4. Use Built-in Layouts

Even if you’re using a PowerPoint template, you can use built-in layouts for your presentation. They act as a basic blueprint for your content so all you’ve got to do is drop in your content.

5. Use Plenty of Images

Images are another way to make your presentation more dynamic and interesting. Make sure they’re high quality. Add images using image placeholders found in most premium PowerPoint templates.

5 Top Social Media Marketing PPT Design Trends

We’ve shared some useful presentation tips. But if you want your social media marketing PPT to stand out, you need something else.

Here are some top social media marketing graphic design trends for 2024 . Try them and win your audience:

1. Neon Tones Are Trending

If you use social media, you’ve seen this trend. Dark mode and neon tones are everywhere. This combination makes the content pop up and it’s eye-catching.

Try it for your next social media marketing proposal PPT.

2. Get a Social Media Kit for PowerPoint

Social media kits are becoming super popular. These kits come with templates for Instagram stories or posts. But if you don’t feel confident using design software, you can edit them with PowerPoint.

Social media PPT templates are a great way to edit your social media content!

3. Include Personalized Marketing Strategies

Personalized marketing means using consumer data for your strategies to a target audience.

Personalized marketing was a huge 2023 social media trend , as we reported on the Envato Blog. This trend remains relevant in 2024. It will help you win customers and stand out.

Be sure to explore this social media trend in detail. Don’t forget to include these strategies in your social media marketing proposal PPT.

4. Choose Images Over Text

This trend follows what we see in social media: big images and few words . This is about giving images the center of attention. Words are no longer the dominant element.

This is a trend that works great for social media marketing presentation PPTs.

5. Doodles Are a Fun Touch

Doodles give a fun and human touch to social media marketing presentation PPTs. Hand-drawn illustrations can be the friendly element your slides need.

5 Benefits of Using Premium Social Media PowerPoint Presentation Templates

Are you still on the fence about using a premium social media plan PPT template? Still not sure how to start your social media marketing presentation? Wondering about the value of using premium templates?

It’s hard to decide when there are so many free options. Consider using a great digital marketing PPT template for your presentations. Here are five reasons why:

• It saves you time. A premium PowerPoint template will have all the necessary elements in place. All you have to do is drop your content into the placeholders.
• Professional design . A premium PowerPoint template will give you a polished and high-end look. Skip the high designer price tag or the need to learn design theory.
• Tons of ideas for content . If you’re struggling with what to include in your presentation, a good PPT template will save the day. They have tons of ideas built into the slides so all you have to do is add your own information.
• Plenty of customization options . Even though premium PPT templates have built-in styles, that doesn’t mean you’re stuck with that look. You can change fonts, customize colors, and more.
• The slides stand out . Microsoft does have some built-in templates. But they don’t offer the most modern or professional look. What’s more, everyone uses them. By using a pro template, your presentation is sure to stand out.

Sign up for Envato Elements and get access to thousands of unlimited templates. Choose from web themes to social media marketing presentation PPT templates , and more. All for one low price.

Common PowerPoint Questions Answered (FAQ)

Thinking about using PowerPoint for your presentation? You might have some questions about this powerful program. We’ve gathered some of the most common questions people ask about Microsoft PowerPoint:

1. Is PowerPoint Better Than Keynote?

Both Apple Keynote and Microsoft PowerPoint are powerful programs for creating presentations. They each have their own set of strengths and weaknesses. The answer to which program is better depends on your familiarity with the software.

Click here to read more about the differences between Keynote and PowerPoint.

2. Can I Edit Master Slides in PowerPoint?

Master slides are a great time-saving feature in PowerPoint. Edit them to apply changes across many slides. Learn more in this tutorial .

3. How Do I Convert My Presentation Into Video?

In some cases, you’ll need to create a presentation and then convert it into video. Luckily, PowerPoint makes this easy with its built-in export options.

Discover how to convert a PowerPoint presentation to video in this tutorial .

4. How Do I Embed Excel Data Into PowerPoint?

Embedding your Excel data into PowerPoint is useful. Show statistics or any other type of numerical data.

Learn how to embed Excel files into PowerPoint by clicking here .

5. Can I Collaborate with Others on My PowerPoint Presentation?

Yes, you can! All it takes is uploading your presentation to the Cloud. Then use built-in sharing features to invite your collaborators.

Start Using Social Media PowerPoint Templates Today

If you’re running a business, you can’t skip social media marketing. Planning your campaign with a social media PowerPoint template is a great way to save time.

Sure, you’ve seen free social media PowerPoint presentation templates. You’ve also seen the added value of social media for business PowerPoint presentations . Use social media PowerPoint templates from pro designers to create an outstanding plan.

There’s never been a better time to start marketing on social than now. Use these social media PowerPoint presentations to do just that.

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