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20 Must-Read MBA Essay Tips

Business essay tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted June 14, 2024

how to write a good mba assignment

Featuring Erik R.

Forming an MBA Application Strategy + Ask Me Anything w/ HBS '24 Coach

Starting thursday, june 20.

10:00 PM UTC · 45 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps the most important part of the business school application. Every other part of the application — your GPA, your test scores, your letters of recommendation — is quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the MBA essay writing process like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

how to write a good mba assignment

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First things first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself at least three months to write your MBA admission essays. That should allow you enough time to draft, write, and edit. For more information on timing your entire business school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of an MBA application essay is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you to do that.

Which begs the question — how do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing MBA essays — it's a great deal harder to write when you have no guidance or guardrails. With these essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

  • Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
  • Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
  • Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
  • Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

If you want to learn more about how to master the STAR Method, read our article How to Nail “Tell Me About a Time…” Interview Questions .

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going.

Pro tip: If it’s making you cry, it will make them cry.

Another good rule of thumb is to put something real and true on the table. Admissions officers have to read thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest.

If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but always err on the side of being open and authentic.

The very worst thing you can do is be overly cautious and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays and then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork that business schools are looking for.

Here are a few examples of previous personal statement essays:

  • As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
  • What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Another Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays we've seen before:

  • How is a Columbia MBA going to help you? (Columbia)
  • What do you hope to gain professionally from the Wharton MBA? (Wharton)
  • Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will be behavioral in the sense that they’ll ask you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders).

Here are a few examples of behavioral/other essays from the past:

  • Describe the biggest commitment you have ever made. (Yale SOM)
  • Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
  • Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place with a collaborative learning environment in which students feel a sense of belonging, agency, and partnership--academically, culturally, and professionally. How would you co-create your optimal MBA experience at CBS? Please be specific. (250 words)

If you’re looking for more tips on the CBS essays, read our Guide to the Columbia Business School Essays .

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

*Pro tip: Some essay questions such as these will say “no maximum.” While it’s certainly a good thing that you’re allowed to write more, keep in mind to never write too much. Our rule of thumb for things like this is to never go over 200 words past the “minimum” count.

Read more at A Guide to the Booth Essays .

6. Northwestern Kellogg

Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here. (450 words)

Kellogg leaders are primed to tackle challenges everywhere, from the boardroom to their neighborhoods. Describe a specific professional experience where you had to make a difficult decision. Reflecting on this experience, identify the values that guided your decision-making process and how it impacted your leadership style. (450 words)

For more on Kellogg’s essays, read How to Nail Your Kellogg MBA Application Essays .

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are also required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

For top-notch advice on the MIT Sloan essays, read our articles Expert Guide to the MIT Sloan Short Answer Question and MIT Sloan Video Statement: Overview, Advice, & Common Mistakes .

How to Start Writing Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward .

Why do you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start all of your writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out, it can be intimidating and anxiety-producing. The trick is to simply put anything down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you write a successful MBA essay, here are a few more tips and tricks:

Take Breaks

When you hit the wall — and you will hit the wall — stop and take a breather. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essay coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way.

Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions.

It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon-neutral energy production.

After getting an MBA, I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed-loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like-minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth.

My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. The University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up and covers topics such as building an initial accounting infrastructure. I understand that the execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency.

Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader, I hope to foster an environment which promotes happiness and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers, and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program, I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Connect with an Expert for all your MBA Essay Questions

We know that a lot goes into the process of MBA essay writing. Research, planning, and execution all are major stages that take a lot of time. If you’re looking to fast-track your essay writing process while still blowing away the admission committee, try looking at some of our all-star MBA admissions consultants . We have a wide array of experts ready to give you as much help with MBA essays as you need, just check out some of our top-rated coaches below!

FAQs for Writing Your MBA Essay

What is the most important aspect of an MBA essay that admissions committees are looking for?

  • The most crucial aspect of an MBA essay is authenticity. Admissions committees want to see the real you, so be honest and genuine in your responses. Highlight your unique experiences, values, and aspirations to stand out.

How long should my MBA essay be?

  • The length of your MBA essay will depend on the specific prompts and guidelines provided by each school. Generally, essays range from 500 to 1,000 words. Always adhere to the word limit specified in the prompt. In the event that there’s no limit, we recommend floating within 200-300 words of whatever posted word count there is.

Can I use the same essay for multiple MBA applications?

  • You can use similar content, but it’s essential to edit each essay to be about the specific school and prompt. Schools are looking for personalized responses that demonstrate your understanding of their program and how it aligns with your goals.

How do I figure out what to write about?

  • Select experiences that showcase your leadership, problem-solving skills, and personal growth. Focus on stories that highlight your unique qualities and align with the values and culture of the MBA program you're applying to.

What should I avoid doing in my essay?

  • Avoid clichés, generic statements, and exaggerations. Be specific and detailed in your responses. Also, steer clear of overly technical jargon that might be hard for the admissions committee to understand unless it’s directly relevant to your story.

Who can I ask for feedback on my essay?

  • Seeking feedback from trusted friends, family, or mentors can be very helpful. In addition, consider working with one of our admissions coaches who can provide professional insights and help refine your essay to make it more compelling.

What should I do if I don’t have a traditional business background?

  • If you don’t have a traditional business background, focus on transferable skills and experiences that highlight your leadership, analytical abilities, and teamwork. Demonstrate how your unique perspective will contribute to the MBA program and your future career.

How do I handle multiple essay prompts for the same school?

  • Approach each prompt separately and ensure that each essay provides new insights about you. Avoid repeating the same information across essays. Instead, use each essay to highlight different aspects of your experiences, skills, and aspirations.

Here are several other articles that you may find helpful as you put together your MBA application:

  • The Most Frequently Asked Questions on MBA Applications
  • How to Answer the "Why an MBA?" Essay Question
  • My Top Piece of Advice for MBA Applicants
  • How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
  • 4 Expert Tips on Paying for Business School

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Essay Assignment Writing Tips for Students of MBA, Masters, PhD Level

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12 Useful Tips To Write An MBA Assignment Efficiently

MBA is one of the most important 2-year degree courses studied by a large number of students in various universities. There are many prestigious business schools and universities around the world. Students in different parts of the world pursue MBA.

12 Useful Tips To Write An MBA Assignment Efficiently

MBA colleges & universities assign a lot of case studies, articles and assignments to the students. It is not always possible for the students to complete all these assignments on their own. Thus, they require the help of a reputed and trustworthy online assignment assistance provider company.

In any MBA degree course, there are a number of subjects of specialization or major. Some of these are marketing, finance, HR (Human Resources), operations, systems, IT, etc. Assignment writing help services are provided on all these subjects of specialization.

What Are The Tips to Write The Best MBA Assignment Paper?

  • Know your subject matter: The first and foremost thing you must remember while writing your MBA assignment papers is basic subjective knowledge. You can easily write any MBA assignment paper if your basic concept is strong. Ex: if you are writing an assignment paper on finance specialization, you need to know the basic financial concept very well.
  • Carry out a lot of research: Before writing the assignment, you need to conduct a lot of research on your subject of specialisation . Ex: If you are writing an assignment on marketing specialisation, you need to know a lot regarding the market research process.
  • Study a lot: You need to do a lot of studies in order to write an ideal MBA assignment paper on any specialisation. You can get the basic study material from a lot of resources online, websites, blogs, newspapers, magazines, books, journals and many more. For example, MBA academic blogs are very good study resources for worldwide students of all specialisations.
  • Avoid fluffs: Always try to make your assignment paper interesting and to the point. Avoid the usage of fluffs and unnecessary matter in your paper. The reader might feel bored if your paper is full of unnecessary and fluffy sentences. Ex: Check your entire paper after writing and edit the useless sentences and phrases.
  • Always try to adhere to your subject: If you are writing an MBA assignment paper on Finance, try to emphasise Finance subject only and give less importance to other related subjects like economics and marketing. Ex: See sample assignment papers from online as well offline resources.
  • Avoid plagiarism: This is one of the most important factors you always need to remember while writing your MBA assignment paper. You should never copy from any source. This will make a very bad impression on your faculties. Ex: You can use plagiarism-checking updated software for this purpose.
  • Give enough diagrams and examples: You need to give more and more diagrams with practical examples from the industry, along with illustrations for a more lively MBA assignment. Ex: You can write your marketing assignment paper with diagrams on theories like SWOT analysis, BCG matrix, Boston matrix, supply chain management , etc.

MBA Assignment Offer

Proofread multiple times: It is your duty to make your MBA assignment paper a hundred per cent free of errors before submission. You need to proofread and edit your entire paper multiple times to make it free from grammatical, spelling, punctuation, sentence construction, vocabulary, or other mistakes. The presence of these errors might have negative effects on your assignment grades.  Ex: You can also take the help of any good proofread software and a thorough manual check.

  • Do not repeat ideas: It is one of the commonest mistakes committed by most MBA students during their assignment writing. They repeat the same idea multiple times in each paper. This creates a bad impression on your faculties. Thus, it would be best if you always were very careful about repeating the same ideas in any MBA assignment paper. Rather you need to add different and new ideas. Ex: You can get more points and ideas from a number of MBA blogs and scholarly articles.
  • Use proper formatting: Good formatting is essential for writing an assignment paper. Many institutes give definite formatting as guidelines for their students. But many do not. In that case, you need to discuss with your faculties or seniors the best formatting type to use. Ex: see best formatting samples from senior students pursuing similar subjects of specialization.
  • Use indexes and page numbers properly: It is always advisable for you to use proper indexes and page numbers in your MBA assignment papers. Always mention the page number at the bottom of every page. Write the content paper properly. Thus, it will be easier for all your readers to find each topic from the whole assignment. In this way, you can write your MBA assignment in a very systematic way.
  • Finish within the time frame: There are always definite time frames and deadlines for writing an MBA subject in each and every specialization. Thus, you must finish the whole assignment writing work within the deadlines. Ex: You need to fix a definite time slot daily which you can dedicate only for your assignment writing purpose. Thus, you will always be able to complete all your MBA assignment papers on time.

You can definitely manage to get the top grades in your MBA assignment if you follow all the useful and essential tips mentioned above.

How Can You Avail of The Services of casestudyhelp.com?

CaseStudyHelp.com is one of the most useful and trustworthy online academic service provider companies globally. You can easily avail of qualified professional advice or assistance services by registering online on the CaseStudyHelp.com official website anytime and anywhere. Our subject matter experts are always ready to help you regarding your MBA assignments, topics, and Degree and Diploma levels throughout the website. Get professional assistance to improve your skills and strengths at lower and more reasonable charges.

We not only help you to finish quality work in your MBA assignments but also help you to improve your skill and strength in your MBA subjects and syllabus exam preparation, guide and reference. Thus, we are always the best choice for you.

If you have any doubt regarding the above tips, watch this Useful video,  Tips To Write An MBA Assignment Efficiently.

Author Bio:

Hi, I am Frank, the author of this blog. I am one of the expert writers in the CaseStudyHelp.com MBA assignment writing team. I can guarantee you the best service quality.

MBA Essay Tips

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Most graduate business programs require applicants to submit at least one MBA essay as part of the application process. Admissions committees use essays, along with other application components , to determine whether or not you are a good fit for their business school. A well-written MBA essay can increase your chances of acceptance and help you stand out among other applicants.

Choosing an MBA Essay Topic

In most cases, you will be assigned a topic or instructed to answer a specific question. However, there are some schools that allow you to choose a topic or select from a shortlist of provided topics.

If you are given the opportunity to choose your own MBA essay topic, you should make strategic choices that allow you to highlight your best qualities. This may include an essay that demonstrates your leadership ability, an essay that showcases your ability to overcome obstacles or an essay that clearly defines your career goals.

Chances are, you will be asked to submit multiple essays, usually two or three. You may also have the opportunity to submit an "optional essay ." Optional essays are usually guideline and topic free, which means you can write about anything you want. Find out when to use the optional essay .

Whatever topic you choose, be sure to come up with stories that support the topic or answer a specific question. Your MBA essay should be focused and feature you as the central player.

Common MBA Essay Topics

Remember, most business schools will provide you with a topic to write on. Although topics can vary from school to school, there are a few common topics/questions that can be found on many business school applications. They include:

  • Why attend this business school?
  • What are your career goals?
  • What are your short-term and long-term goals?
  • What will you do with your degree?
  • How will a degree help you achieve your goals?
  • Why do you want an MBA?
  • What matters to you most and why?
  • What are your strengths and weaknesses?
  • What is your biggest accomplishment?
  • What is your biggest regret?
  • How have you failed in the past?
  • How do you respond to adversity?
  • What challenges have you overcome?
  • Who do you admire most and why?
  • Who are you?
  • How will you contribute to this program?
  • Why do you have leadership potential?
  • How do you explain weaknesses in your academic record?

Answer the Question

One of the biggest mistakes that MBA applicants make is not answering the question they are asked. If you are asked about your professional goals, then professional goals should be the focus of the essay. If you are asked about your failures, you should discuss mistakes you have made and lessons you have learned, not accomplishments or success.

Stick to the topic and avoid beating around the bush. Your essay should be direct and pointed from start to finish. It should also focus on you. Remember, an MBA essay is meant to introduce you to the admissions committee. You should be the main character of the story. It is okay to describe admiring someone else, learning from someone else, or helping someone else, but these mentions should support the story of you, not cover it up.

Basic Essay Tips

As with any essay assignment, you'll want to carefully follow any instructions you are given. Again, answer the question assigned to you, keep it focused and concise. It is also important to pay attention to word counts. If you are asked for a 500-word essay, you should aim for 500 words, rather than 400 or 600. Make every word count.

Your essay should also be readable and grammatically correct. The entire paper should be free of errors. Do not use special paper or a crazy font. Keep it simple and professional. Above all, give yourself enough time to write your MBA essays. You don’t want to have to slop through them and turn in something that's less than your best work simply because you had to meet a deadline.

More Essay Writing Tips

Remember that the #1 rule when writing an MBA essay is to answer the question/stay on topic. When you have finished your essay, ask at least two people to proofread it and guess the topic or question you were trying to answer. If they do not guess correctly, you should revisit the essay and adjust the focus until your proofreaders can easily tell what the essay is supposed to be about.

  • 50 Argumentative Essay Topics
  • 50 Great Topics for a Process Analysis Essay
  • How to Write and Format an MBA Essay
  • Private School Application Essay Tips
  • 6 MBA Interview Mistakes to Avoid
  • How to Get Into Business School
  • How to Write a Successful Personal Statement for Graduate School
  • FAQs About Writing Your Graduate Admissions Essay
  • Common Application Essay Option 6: Losing Track of Time
  • Self Assessment and Writing a Graduate Admissions Essay
  • How Long Should Your Common Application Short Answer Essay Be?
  • Topic of Your Choice: Common Application Essay Tips
  • How to Write an Outstanding College Application Essay
  • Do You Make a Good MBA Candidate?
  • Common Topics for Graduate School Admissions Essays
  • The 2021-22 Common Application Essay Prompts

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Your Guide to MBA Assignment Writing

MBA Assignment Writing

Table of Contents

The first thing that comes to mind when we discuss MBA is working with spreadsheets and financial statements. It’s interesting to see that MBA students are competent at evaluating them, however, they become a little anxious when they come across MBA assignment writing. This is so because the type of high-level analytical and research skills that these assignments require are not generally possessed by students nowadays. It’s also a good idea to take classes, but it’s not only required to finish an MBA assignment.

Therefore,  mastering the craft of producing outstanding assignments is essential if you are an MBA student who plans to enter the corporate sector soon. Thus, being an academic assignment help provider, we at All Assignment Help will try to tell you how you can write your MBA assignment with full perfection.

So, let’s get started!

The Significance of MBA Assignment Writing

Writing MBA assignments is an essential part of the MBA course. This is what establishes a student’s skills and knowledge when receiving an MBA degree. The MBA assignments also have the added benefit of increasing your understanding of a certain topic, which will help you gradually master the art of putting your ideas into the appropriate words.

You can master the fundamentals of writing skills while going through the web of enormous pieces of data, company policies, and analytical information. This is the major reason MBA courses place such a heavy emphasis on writing assignments in a wide range of fields. Consequently, top-notch MBA assignment writing will have a beneficial impact on your final grade and significantly increase your ranking.

Also, there are many MBA assignment help service providers available online to help students in submitting an A-grade MBA assignment. Students can turn to them for additional support.

Read Here: Useful Tips for MBA Aspirants

Common Errors Students Commit When Writing MBA Assignments

MBA students have to concentrate on several tasks at once. Therefore, creating an assignment frequently appears to be an intimidating chore for management students. Students frequently make basic errors in these situations, which can eventually result in poorer grades. There are some common mistakes that students commonly commit while doing MBA assignment writing. These are:

Active vs. Passive Voice

Both the active voice and the passive voice frequently appear in regular speech, and both can appear in writing. Passive voice, on the other hand, is typically regarded as a stylistic mistake. When using the active voice, the subject of the phrase is the noun or pronoun doing the activity. Active and passive voice plays a major role in supplying your viewpoints via your assignment writing. Many students fail to do so and get confused and ended up committing mistakes in their MBA assignments.

Inadequate Research

This is another error that many management students make. A student at the Master’s level is expected to complete far more research for his assignment than he or she had previously done. You will be able to use your ideas in more advanced ways if you do enough research and gather enough data. However, many students lack research skills and therefore they gradually pay someone to do my assignment for me.

The introduction of the internet has contributed to an increase in plagiarized documents during the last few years. Also, Professors are capable of spotting copy-pasted content. Students aren’t aware of writing an original MBA assignment and therefore they find it easy to copy and paste the information from different sources. This is the major mistake committed by the students.

Lack of Organisation

As a management student, it should go without saying that you should focus on improving your organizational skills because you will need them most when working on your MBA assignment writing. However, there are many students who lack the ability to proper organization and this can also be seen in their assignments. They lack in giving the right structure and format to their MBA assignment following other standards.

These all aforementioned errors can be overcome by taking online assignment writing services from management professionals. They will help you to submit error-free MBA assignments that can easily fetch you good grades.

MBA Assignment Writing

MBA Assignment Writing: Step By Step Guide

A well-written assignment will greatly increase your score and have a good impact on your final mark. However, if writing is not your area of expertise or you struggle with critical thinking, you can use the steps listed below to compose MBA assignments more efficiently.

However, it also entails adhering to a pattern to keep you on course. Pay close attention to it as it serves as your road map for finishing your assignment.

Determine The Core Theme

The most important stage for letting you write smoothly is theme building. The first half of the task is finished if you have determined the theme for your assignment. It typically comes after the research process. However, it is imperative to have an idea in mind before starting a research excursion. You won’t need to acquire endless amounts of information about the theme, making the research process easier. 

MBA Assignments Require Research

MBA is a course that comprises many subjects. All these subjects help you in learning different rules about management. These rules get applied to various industries to make operations smooth. You have to describe all these rules and much in your assignment. Thus, it is a must for you to do research on your assignment topic before writing it. There are various sources such as library books and the internet you can use for the same.

Also Read: How to Identify Your Research Problems?

Writing Should Be of First Class

Academic writing is something that does not require you to show creativity. But, there should be a class in your writing. If it is not there, then it could cost you valuable grades. Therefore , you should write your MBA assignment in such a way that it does not contain too many vivid words, have short sentences, and is free of grammatical as well as spelling errors. Furthermore, do not fill your assignment with junk or unnecessary information. If your assignment is filled with pointless and fluffy language, your professor may become dissatisfied. 

However, if you have poor writing skills or are unable to write your MBA assignment creatively, then you must hire an assignment help writing expert online to do the task for you creatively. 

Give Sufficient Examples to Back up Your Claims

A professional education like the MBA is better grasped if real-world examples are included whenever possible. As a result, unless you provide a clear example to support it, a theory or a concept cannot be self-illustrated. Furthermore, your writing must be focused on providing answers to the questions and clearly support your points. A hypothesis should always be backed up with examples from the real world. The power of your arguments will be significantly impacted if not every claim you make is supported by data and specific examples.

Structure The Assignment Properly and Add References

Formatting or structuring your assignment is also a must. It helps you in giving a presentable touch to your academic homework. Thus, you should structure your MBA assignment writing by following the university criteria. Furthermore, you should also add references to the assignment to make it authentic. There are many referencing styles such as APA , MLA, Harvard, and Chicago. You should add references in your assignment using one of these referencing styles. 

If you lack in giving the right structure, references, and citations for your MBA assignments, then there many assignment help for students services who will do the task for you accurately and precisely. 

Recheck Your Assignment For Errors

It is essential to properly complete a task. You cannot ignore the errors and wait for your professor to bring them out. Therefore, It is your responsibility to ensure that your MBA assignment work is completely error-free before submitting it. To ensure that your entire document is devoid of grammar, grammar, punctuation, sentence construction, vocabulary, and other errors, you should proofread and edit it several times. These mistakes could lower the score you receive for your assignment.

Also Read: Ideal Ways For Assignment Writing

If you have just started attending an MBA college, it’s very probable that you dislike your professors for giving you so many MBA assignments and research projects that demand you to create endless reports, data, and analysis.

When you sit down to prepare an excellent MBA assignment, you should keep these few straightforward steps in mind. You can then assist your friends in creating one of these assignments once you’ve mastered writing them yourself!

Moreover, if you are unable to write your MBA assignments, you can contact us for help. We also provide online class help to management students looking for online help with their classes, exams, or assignments. 


The most widely used citation style for business courses and professions is APA. This choice makes sense considering the APA’s strict structure and preciseness.

All assignments, including MBA assignments, consist of three parts: The introduction, the major body, and the conclusion.

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10 Common Assignments in Online MBA Programs

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10 Common Online MBA Program Assignments
Assignment
Blogs
Case Studies and Real-World Scenarios
Discussion Boards
Exams and Quizzes
Formal Research Papers
Group Projects
Journals
Video Lectures
Virtual Presentations and Collaborations
Wikis

If you’ve just enrolled in an Online MBA program, but you haven’t had much experience with the distance learning format, you might be wondering if the assignments are any different from those of the on-campus program. While many assignments for distance learning programs are designed to fit the online format, of course, experts say these assignments can be just as (or even more) rigorous than those that take place on-campus. Students in online programs can expect to complete assignments that require them to respond in-depth to video lectures, participate in discussion boards, and work with groups on a range of business projects.  

In addition to responding to video lectures, discussion boards, and group projects, U.S. News & World Report lists the following types of assignments in online programs:

Case Studies and Real-World Scenarios

Exams and quizzes, formal research papers, virtual presentations and collaborations.

Students can reflect on experiential learning, internships, study abroad, personal experiences, and more. Students often update their blog throughout any given course, and in some cases, peers can respond. This is a great way to build relationships with other students in the program, even if you never meet face-to-face.

Students analyze presented issues and develop solutions. Sample case studies from Organizational Behavior and Economics and Finance courses at St. Bonaventure University Online include The Economic State of Samoa , Liberia’s Challenges to Economic Development , Will Sears Survive? , and A Video Recap of Liberia’s Challenged to Economic Development .

Discussion Boards

Supplement weekly coursework, and are a major part of most online classes. The professor poses a question and students respond to the instructor and each other. Responses must be thought provoking and help to expand the conversation.

Exams and quizzes are just as important in online programs as they are in on-campus programs. The difference is students taking an online exam may be monitored by a proctor via webcam (“companies such as ProctorU make this possible”) or by a computer. According to U.S. News, “automated services including ProctorTrack can keep track of what’s happening on an online student’s screen in case there are behaviors that may indicate cheating.”

The types of research and writing required to complete a formal research paper is important at the graduate level, and especially in MBA programs. While you won’t find many differences between FRPs in online and on-campus courses, online students should ensure that the program offers “remote access” to the “university’s library and its resources, which may include live chats with staff.”

Group Projects

Students around the world can work on projects virtually as a group by utilizing Google Docs, Skype, Zoom for videoconferencing, chat features in the online classroom, and any number of video chat apps. Group projects, which simulate real-life business situations or business plan development, require students to work as a team, with specific roles and responsibilities assigned to each member. Students must contribute equally to the project.

Journal assignments allow Online MBA students to communicate with their professors directly. Though topics are typically assigned, “journals often enable students to express ideas,” opinions, questions, and concerns about course material.

Video Lectures

In a recent U.S. News blog post, Associate Vice President of Institutional Effectiveness at SUNY Buffalo State, Bradley Fuster, explained that with video lectures, the professor provides a recorded lecture, article, or book chapter and requires students to answer questions. “Students generally complete the assignment at their own pace,” as long as “they meet the ultimate deadline.”

Students give live or recorded presentations to the professor and cohort. Students can present business plans, solutions to business problems, and interact with one another on projects and assignments. According to U.S. News, experts say, “virtual collaboration is a skill that's critical for conducting business in the 21st century.”

Wiki, a shortened form of the Hawaiian word for “quick,” is a website that can be edited by anyone with a computer, web browser, and an internet connection. Wikis use a quick and easy syntax to allow users to apply formatting to text and create links between pages. In online programs, students use wikis to answer research questions, edit shared documents, write task lists, and launch discussions. Wikis are particularly useful for group projects.

While these are not the only types of assignments students may encounter in an Online MBA program, they are among the most common. For more information about the types of assignments in any given Online MBA program, review the programs overview, curriculum, and catalog.

Considering an Online MBA? Use our interactive map to find information on schools and colleges offering Online MBA programs in your state and across the U.S.

Friedman, Jordan. “10 Types of Assignments in Online Degree Programs . ” U .S. News & World Report Education , U.S. News & World Report L.P., 31 Aug. 2017. Web. 23 Aug. 2018.

Friedman, Jordan. “What to Expect in a Top Online MBA Program . ” U.S. News & World Report Education , U.S. News & World Report L.P., 27 Jun. 2016. Web. 23 Aug. 2018.

Online MBA Assignment Showcase . School of Business - St. Bonaventure University Online. St. Bonaventure University, 2018. Web. 23 Aug. 2018.

What is a Wiki? WikiEducator.org, 2018.

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How to write a good MBA Assignment

How To Write A Good Mba Assignment

Master of Business Administration, MBA is one of the most popular post-graduate degrees in most of the countries all over the world. The two-year program is a way to plenty of openings for work in the corporate world. The Master of Business Administration is a universally recognized degree intended to build up the abilities needed for the career of students in business and the management side. The value and estimation of the MBA, in any case, isn’t limited carefully to the business world. An MBA can likewise be valuable for those seeking an administrative career in the public sector, government sector, corporate industry, and different areas.

Most of the MBA programs incorporate a “core” educational plan of subjects, for example, accounting, marketing, operations, and economics, just as elective courses that permit seekers to follow their very own or interests. A few administrative schools necessitate that MBA up-and-comers complete an entry-level position at an organization or established firm, which can prompt solid openings for work after the program.

Quality of business schools requires candidates that have a couple of periods of work experience insight prior to beginning an MBA program. Candidates are additionally approached to submit Graduate Management Admission Test (GMAT) or Common Admission Test (CAT), academic records, letters of references, and an essay or mission statement that reflects why they need to seek an MBA.

The MBA, as of now the most famous professional degree program in the world. Today in the world there are 2,500+ MBA programs are offering, but most of them are in English. First introduced at colleges in the United States around the turn of the twentieth century, MBA programs have developed to stay aware of the requests of the times.

MBA Assignments

In MBA, Assignments are the basic and most important step in the course to get a degree on hand and for most of the students joining top MBA Colleges across the globe, writing an assignment is still an art of hot coffee and they are strange to it. However, being an MBA student, they have to write a few MBA tasks, project papers, and thesis as a curriculum of their course program. Subsequently, as an MBA student or even an MBA aspirant who is seeking to join the corporate world soon, learning the art of writing extraordinary assignments is vital.

All things considered, on the off chance that you are going to join an MBA school, you scorn your teachers for doling out so numerous assignments, and doing that work expects you to compose pages after pages of reports, information, and analysis.

How to write a Good quality MBA Assignments

The basic reason that an MBA course focus on a great amount on assignments is to exhibit different spaces and is to assist students with learning the fundamentals of writing abilities while exploring through the number of enormous lumps of data, corporate approaches, and analytical data.

Ensure that you write assignments well since they will influence your academic grades adding on to the last CGPA. An additional bit of advantage of the MBA assignments is that they will make you more proficient about a specific subject and subsequently you will gradually and consistently get familiar with the specialty of articulating your musings into the right words. if not, at that point a low quality of assignments will prompt helpless scores bringing low placements.

  • Build your Theme

Theme Building is the most important and crucial step that will assist you to write excellently. If you are done with the specified and confident theme assignment, at that point half of the work is finished. There are a wide range of subject and be confident that you rely upon the topic to the extreme extent of the point.

  • Preparation & Researching

A total assignment is one that meets the desires for the expectations. This data will add value to your MBA assignment, where required. To begin with, identify the objectives of the assignment and use them to characterize the extent of the exercise.    A well-rehearsed preparation is needed prior to composing an MBA task. As a first move, you need to build up the comprehension of the theme on which you have been assigned the work.

  • Writing an MBA Assignment

Once you are done with enough Research and Preparation of the theme then start writing.  collecting the relevant information and compiling it before writing is the first step. Add the relevant data where is necessary to satisfy and meet the goals of the assignment. Remember to give the reference appropriately. Provide an amazing & impressive start and end since this is the place where you can grab the eye of the reader.

  • Provide enough examples to prove your point

It is said that one should “show others how it’s done not pronouncement” and it is a very much proven truth. At the point when you notice a hypothesis or a law, it would not act naturally represented except if you uphold it with a real-life example. MBA is a professional course which is better own whenever given real-life models at every possible opportunity. Always remember the BOPP model of presenting.

  • Make First Draft & Proofread

Prepare the first draft and make sure all your points are covered, check the structure, Proofread the written, checking formatting guidelines. Also, ensure that you have no instances of plagiarism or there are no grammatical errors and Make it presentable, ready to submit.

  • Proofread read and read multiple times

it is your obligation to make your MBA assignment paper 100% free from mistakes before submission. You need to edit a lot your whole paper on various aspects to make it liberated from any linguistic, spelling, accentuation, sentence development, jargon, or some other slip-ups. The existence of these mistakes may affect your assignment grades.

  • Submit on-time

There are consistently distinct time spans and deadlines for composing MBA subject in every single specialization. In this way, you need to complete the entire assignment writing work inside the deadline times. Fix a distinct time slot every day which you can dedicate just for your assignment writing purpose and complete.

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How to Create a Winning MBA Assignment

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Disclaimer: This article was generated by Texta.ai and shows the potential of AI-powered writing. Try the free trial now to see how easy it is to generate articles.

The Master of Business Administration (MBA) is a globally recognized degree that can open doors to many exciting career opportunities. An MBA assignment is therefore an important piece of work that should not be taken lightly.

To write a winning MBA assignment, there are certain elements that must be included. Firstly, the assignment should be well-structured and organized. Secondly, it should be based on sound research and thirdly, it should be original and showcase the student's unique perspective.

With these tips in mind, anyone can write an MBA assignment that will impress their professors and set them up for success in their chosen field.

How to Write an MBA Assignment.

Introduction.

An MBA assignment is a writing project that is typically assigned to graduate students enrolled in an MBA program. The purpose of an MBA assignment is to assess a student's ability to apply the concepts learned in their coursework to real-world business situations.

As such, MBA assignments are usually very specific and require a great deal of research and analysis. In order to write a successful MBA assignment, students must first understand the requirements of the assignment and then develop a clear and concise argument that addresses the prompt.

In order to help students complete their MBA assignments successfully, this guide will provide an overview of how to write an MBA assignment, including tips on structure, content, and presentation.

How to Write an Effective MBA Assignment.

The structure of an MBA assignment.

An MBA assignment should be well structured in order to convey your thoughts and ideas in a logical manner. The structure of your assignment will also impact the overall presentation of your work. Therefore, it is important to plan the structure of your assignment before you begin writing.

There are several ways to structure an MBA assignment, but one common approach is to divide the assignment into three main sections: introduction, main body, and conclusion.

The introduction should briefly describe the topic of the assignment and provide an overview of the main points that will be discussed in the main body.

The main body should develop the key arguments or points raised in the introduction in more detail. Each argument or point should be supported by evidence or examples.

The conclusion should summarise the key arguments or points raised in the main body and state your overall opinion on the topic of the assignment.

How to Make Your MBA Assignment Stand Out.

The presentation of an MBA assignment.

An MBA assignment should be presented in a professional and concise manner. It should be free of any grammar or punctuation errors, and all sources should be properly cited. The font size should be legible, and the page margins should not be excessive.

The MBA degree is becoming increasingly popular, and with good reason. It is a highly respected qualification that can lead to exciting and rewarding career opportunities. If you are considering studying for an MBA, it is important to be aware of the challenges involved in completing the degree. One of the most important aspects of successfully completing your MBA is writing assignments that are both well-crafted and effective. In this blog post, we have looked at three key aspects of writing a winning MBA assignment: how to write an assignment that is well-structured and contains relevant and original content; how to make your assignment stand out with a strong presentation; and finally, the importance of carrying out effective research. By following these tips, you can give yourself the best possible chance of success when it comes to writing your MBA assignments.

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A Comprehensive Guide on “How to Write Great MBA Assignments”?

Learn the art of writing an outstanding mba assignment. follow a few tips and make your assignment look classy and informative..

Nidhi Gupta

Achieving MBA Degree successfully is a by-product of writing first-class, A-rated MBA assignments . As a novice if you do possess penchant for writing, then you need develop a dab hand at writing assignments from the DAY 1. MBA assignments are the inevitable and a handy tool preferred by MBA college professors/lecturers to test your subject knowledge . An MBA assignment is meant to keep you busy and enhances your planning, organizing and implementation abilities for the upcoming corporate career . Hence, you need to convert this activity into your favourite leisure activity and get you name in the good books of teachers! You must be thinking “how can someone convert MBA Assignment Writing exercise into favourite pass time activity”. We will guide you on the same and make MBA life the best part of your life.

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Importance of MBA Assignments

Make sure that you write assignments well because they will affect your grades adding on to your final CGPA . An added advantage of the MBA assignments is that they will make you more knowledgeable about a particular topic and hence you will slowly and steadily learn the art of articulating your thoughts into right words. If not, then a poor quality of assignments will lead to poor scores resulting in poor placements.

So make sure that you know the art of writing MBA Assignments that leaves an ‘A Grade’ impression on your faculty . To lessen you difficulties in writing the assignments, read some easy steps that you can follow and come up with a finest MBA Assignment. As a beginner, understand that writing an assignment is a continuous task and you must get into the habit of bifurcating this practice into three phases.

You can click on the phases mentioned below to find out the detailed process of writing MBA Assignments and make your work easier.

Phase 1: Research & Preparation

A well-rehearsed homework is required before writing an MBA assignment. As a first move, you need to develop the understanding of the topic on which you have been assigned the work.

There is a quote which says that “ You can’t follow your heart when it’s more confused than your head .” This quote is true about the story of a MBA student as well.

MBA ASSIGNMENT

The Lord will give you the strength to study only if you are able to think rationally. Rational thinking emerges from the virtue of being level-headed. When you do not have in depth-understanding of the topic, you won’t be seeking help from anyone like the minion. Instead, you bring out the best in your assignment . So it would be advisable to find out the objective of writing an assignment on that topic. Once you have a list of 2-3 objective that clearly defines the scope of your assignment , then you would have a clear idea regarding the expectation of the faculty from you.

Second step is to engage in comprehensive research work to accumulate the pieces of information that will complete your puzzle ( obviously you assignment ). Wait, while collecting the information, you also need to simultaneously maintain a repository of sources that will be further deployed in the assignment to enhance the authenticity of the work.

Phase 2: Writing Phase

After getting through with the research work which is indeed fatiguing, collecting the relevant information and start compiling it. This is the level playing field where you can score all the fours and sixes and make the audience happy on your star performance.

Provide upto the mark texts that are required to fulfill the objectives and make sure that the information is written precisely instead of elaborative texts. Do not mention facts that don’t have a valid source. Provide an impressive beginning and conclusion because this is where you can catch the attention of the reader.

Phase 3: Beyond Writing

Writing assignment is not the end of the story. There is a lot more to it !

MBA ASSIGNMENT

Yes, you heard it right! You need to toil further dear MBA aspirant. The MBA assignment writing story doesn’t end here. Infact, phase 3 is one of the most important stages which if not followed well can make you assignment look shabby.

After you have compiled all the information on the MS word document or on some rule sheets, you are left with the job of formatting you assignment and make it presentable. It is the hallmark of a good chef to not just cook good food but also present it like a pro. Another must have in your assignment is proofreading. Proofread the facts mentioned in the MBA assignment and make sure that you do not end up with grammatical errors. Such errors leave a faulty impression of your shallow knowledge on the professor. Leave no stone unturned to make this part picture perfect. Another important and mandatory requirement that you need to accomplish is “avoid plagiarism” in the work. Negligence on this issue can also lead to cancellation of assignments. B-Schools take this issue seriously and can also impose penalty on the students for such acts.

These are few simple tips that you need to follow when you sit to write an outstanding MBA assignment. Once you become a master at writing these assignments, then you help your friends in writing one such assignment too!

But there is more to this story that remains untold…

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If you like the article, care to share it with the ones who struggle to write a perfect MBA Assignment …

You can also download our free PDF to obtain easy tips on writing MBA Assignments. All you need to do is click on the link provided below and download the eBook.

Comprehensive Guide on 'How to Write MBA Assignments?'

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How to Stand Out with Your MBA Essay and Interview

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Just completing the MBA admissions requirements is no small feat. But how do you take your efforts to the next level of getting noticed and ultimately accepted to your dream MBA program? Hone your essay and deliver an impressive interview with these MBA application tips.

Take your MBA essay from good to great

Just about every business school MBA program requires that applicants write at least one essay. So, how do you write one that will help you stand out among the pool of other qualified applicants? The application essay  is your opportunity to get beyond the numbers of your GPA and GMAT score and reveal something deeper about yourself. Ultimately, schools are trying to find out what differentiates you from other candidates and whether you will be a good fit for their program. So how do you do that?

Read the essay prompt carefully and make sure you are answering it. Many prompts will relate to your career goals, and how you imagine earning an MBA will enable you to fulfill them.

Check out our best practices for writing a MBA goals essays .

Your essay should have a logical structure that flows nicely from one idea to the next. Be sure to use lively language and anecdotes from your personal and work life to make the essay interesting and showcase your personality. When you’re finished, remember to proofread your essay carefully—spelling and grammar mistakes will reflect poorly on you.

Another way to set yourself apart from other applicants is by answering the optional essay. Is that a good option for you? Check out our advice .

Nail your MBA interview

After you’ve submitted your essay and the application deadline has past, you’ve made it onto the short list of applicants and been invited for an interview. What should you expect and how can you deliver your best interview ? More importantly, what are some common interview mistakes you should avoid ?

First, its important that you understand the purpose of the interview? The interview panel aims to get to know more about you, your personal and professional achievements, your leadership potential, and how the program can add value to your post-MBA career aspirations. Beforehand, carefully review all your application materials. It’s important that how you respond to questions from panel reinforces the MBA story  you tell in your applications.

Don’t forget: this is your opportunity to ask questions, too. You should take this opportunity to ask questions  that have not been addressed in the marketing materials, such as any curriculum changes and how the business school or program develops relationships with your post-MBA target industry. Don’t ask questions that are answered on the school’s website: this will tell them that you didn’t do your homework and suggests you aren’t a serious applicant.

Most importantly, remember to be yourself! Don’t try to be what you think the business school wants to see.

Insider advice to help you get into your dream MBA program

The MBA admissions process is a unique challenge for any applicant – regardless of how qualified they are. Having a little insider advice from experts can go a long way toward you submitting your best possible MBA application and getting that acceptance letter you’ve been dreaming about.

In the mba.com Full-Time MBA Application Guide, we provide you with the information and guidance you need to craft MBA applications that elevate your story and help you stand out from the pool of other qualified applicants.

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The Henley MBA 101 Series:

Everything you need to know to ace your henley mba..

Whether you’re just starting out on your Henley MBA journey, or your already knee-deep in the Henley battle zone, we’ve crafted this series to help you understand exactly how to craft rock-solid Henley MBA assignments , ace the exams and master the dissertation .

Henley MBA 101

This series covers a little bit of everything Henley MBA-related, from the basics of academic writing through to specifics about each chapter of a typical Henley MBA assignment and dissertation/IBP. You can read each article in order, or skip to whichever ones are most relevant to you right now.

Henley MBA Assignments & Exams

  • How to craft a winning introduction chapter
  • How to write a strong analysis chapter
  • How to rock the recommendations chapter
  • How to write a rich personal reflection chapter
  • The 4 foundational pillars of good Henley MBA assignments
  • How to prepare for the Henley exams

Henley MBA Dissertation/IBP

  • How to find an original, high-value research topic
  • How to craft a high-quality research proposal
  • The dissertation introduction chapter: 101
  • How to craft an A-grade literature review
  • How to choose a research methodology
  • How to write the methodology chapter
  • The analysis /results chapter: 101
  • The discussion chapter: 101
  • The conclusion chapter: 101

General Henley MBA Advice

  • The “ Henley Way “, explained in simple terms
  • How to use models and frameworks correctly in your assignments
  • Why presentation is important (and how to get it right)
  • Analysis vs description
  • Why topic fit is critically important
  • Why f ocus is your friend in Henley MBA assignments
  • How to use research questions to set a clear direction in your writing
  • How to reduce word count in Henley MBA assignments
  • How to craft rock-solid arguments

Henley MBA Help

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THANK YOU, YOUR ARTICLE ARE HELPING, I WAS A BIT OVERWHELMED WITH THE HENLEY WAY OF DOING THINGS

Derek Jansen

Glad it helped 🙂

Mercia Lampen

Hi Derek, hope you are well? I’m reaching out for some urgent help, I am in the MRC phase and have written chapter 1-3 but need some help and someone to review and guidance with the survey and interview questions. Can I book sometime with you?

Hi Mercia. Thanks for your interest. I’ve replied via PM.

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Introducing Apple’s On-Device and Server Foundation Models

At the 2024 Worldwide Developers Conference , we introduced Apple Intelligence, a personal intelligence system integrated deeply into iOS 18, iPadOS 18, and macOS Sequoia.

Apple Intelligence is comprised of multiple highly-capable generative models that are specialized for our users’ everyday tasks, and can adapt on the fly for their current activity. The foundation models built into Apple Intelligence have been fine-tuned for user experiences such as writing and refining text, prioritizing and summarizing notifications, creating playful images for conversations with family and friends, and taking in-app actions to simplify interactions across apps.

In the following overview, we will detail how two of these models — a ~3 billion parameter on-device language model, and a larger server-based language model available with Private Cloud Compute and running on Apple silicon servers — have been built and adapted to perform specialized tasks efficiently, accurately, and responsibly. These two foundation models are part of a larger family of generative models created by Apple to support users and developers; this includes a coding model to build intelligence into Xcode, as well as a diffusion model to help users express themselves visually, for example, in the Messages app. We look forward to sharing more information soon on this broader set of models.

Our Focus on Responsible AI Development

Apple Intelligence is designed with our core values at every step and built on a foundation of groundbreaking privacy innovations.

Additionally, we have created a set of Responsible AI principles to guide how we develop AI tools, as well as the models that underpin them:

  • Empower users with intelligent tools : We identify areas where AI can be used responsibly to create tools for addressing specific user needs. We respect how our users choose to use these tools to accomplish their goals.
  • Represent our users : We build deeply personal products with the goal of representing users around the globe authentically. We work continuously to avoid perpetuating stereotypes and systemic biases across our AI tools and models.
  • Design with care : We take precautions at every stage of our process, including design, model training, feature development, and quality evaluation to identify how our AI tools may be misused or lead to potential harm. We will continuously and proactively improve our AI tools with the help of user feedback.
  • Protect privacy : We protect our users' privacy with powerful on-device processing and groundbreaking infrastructure like Private Cloud Compute. We do not use our users' private personal data or user interactions when training our foundation models.

These principles are reflected throughout the architecture that enables Apple Intelligence, connects features and tools with specialized models, and scans inputs and outputs to provide each feature with the information needed to function responsibly.

In the remainder of this overview, we provide details on decisions such as: how we develop models that are highly capable, fast, and power-efficient; how we approach training these models; how our adapters are fine-tuned for specific user needs; and how we evaluate model performance for both helpfulness and unintended harm.

Modeling overview

Pre-Training

Our foundation models are trained on Apple's AXLearn framework , an open-source project we released in 2023. It builds on top of JAX and XLA, and allows us to train the models with high efficiency and scalability on various training hardware and cloud platforms, including TPUs and both cloud and on-premise GPUs. We used a combination of data parallelism, tensor parallelism, sequence parallelism, and Fully Sharded Data Parallel (FSDP) to scale training along multiple dimensions such as data, model, and sequence length.

We train our foundation models on licensed data, including data selected to enhance specific features, as well as publicly available data collected by our web-crawler, AppleBot. Web publishers have the option to opt out of the use of their web content for Apple Intelligence training with a data usage control.

We never use our users’ private personal data or user interactions when training our foundation models, and we apply filters to remove personally identifiable information like social security and credit card numbers that are publicly available on the Internet. We also filter profanity and other low-quality content to prevent its inclusion in the training corpus. In addition to filtering, we perform data extraction, deduplication, and the application of a model-based classifier to identify high quality documents.

Post-Training

We find that data quality is essential to model success, so we utilize a hybrid data strategy in our training pipeline, incorporating both human-annotated and synthetic data, and conduct thorough data curation and filtering procedures. We have developed two novel algorithms in post-training: (1) a rejection sampling fine-tuning algorithm with teacher committee, and (2) a reinforcement learning from human feedback (RLHF) algorithm with mirror descent policy optimization and a leave-one-out advantage estimator. We find that these two algorithms lead to significant improvement in the model’s instruction-following quality.

Optimization

In addition to ensuring our generative models are highly capable, we have used a range of innovative techniques to optimize them on-device and on our private cloud for speed and efficiency. We have applied an extensive set of optimizations for both first token and extended token inference performance.

Both the on-device and server models use grouped-query-attention. We use shared input and output vocab embedding tables to reduce memory requirements and inference cost. These shared embedding tensors are mapped without duplications. The on-device model uses a vocab size of 49K, while the server model uses a vocab size of 100K, which includes additional language and technical tokens.

For on-device inference, we use low-bit palletization, a critical optimization technique that achieves the necessary memory, power, and performance requirements. To maintain model quality, we developed a new framework using LoRA adapters that incorporates a mixed 2-bit and 4-bit configuration strategy — averaging 3.5 bits-per-weight — to achieve the same accuracy as the uncompressed models.

Additionally, we use an interactive model latency and power analysis tool, Talaria , to better guide the bit rate selection for each operation. We also utilize activation quantization and embedding quantization, and have developed an approach to enable efficient Key-Value (KV) cache update on our neural engines.

With this set of optimizations, on iPhone 15 Pro we are able to reach time-to-first-token latency of about 0.6 millisecond per prompt token, and a generation rate of 30 tokens per second. Notably, this performance is attained before employing token speculation techniques, from which we see further enhancement on the token generation rate.

Model Adaptation

Our foundation models are fine-tuned for users’ everyday activities, and can dynamically specialize themselves on-the-fly for the task at hand. We utilize adapters, small neural network modules that can be plugged into various layers of the pre-trained model, to fine-tune our models for specific tasks. For our models we adapt the attention matrices, the attention projection matrix, and the fully connected layers in the point-wise feedforward networks for a suitable set of the decoding layers of the transformer architecture.

By fine-tuning only the adapter layers, the original parameters of the base pre-trained model remain unchanged, preserving the general knowledge of the model while tailoring the adapter layers to support specific tasks.

We represent the values of the adapter parameters using 16 bits, and for the ~3 billion parameter on-device model, the parameters for a rank 16 adapter typically require 10s of megabytes. The adapter models can be dynamically loaded, temporarily cached in memory, and swapped — giving our foundation model the ability to specialize itself on the fly for the task at hand while efficiently managing memory and guaranteeing the operating system's responsiveness.

To facilitate the training of the adapters, we created an efficient infrastructure that allows us to rapidly retrain, test, and deploy adapters when either the base model or the training data gets updated. The adapter parameters are initialized using the accuracy-recovery adapter introduced in the Optimization section.

Performance and Evaluation

Our focus is on delivering generative models that can enable users to communicate, work, express themselves, and get things done across their Apple products. When benchmarking our models, we focus on human evaluation as we find that these results are highly correlated to user experience in our products. We conducted performance evaluations on both feature-specific adapters and the foundation models.

To illustrate our approach, we look at how we evaluated our adapter for summarization. As product requirements for summaries of emails and notifications differ in subtle but important ways, we fine-tune accuracy-recovery low-rank (LoRA) adapters on top of the palletized model to meet these specific requirements. Our training data is based on synthetic summaries generated from bigger server models, filtered by a rejection sampling strategy that keeps only the high quality summaries.

To evaluate the product-specific summarization, we use a set of 750 responses carefully sampled for each use case. These evaluation datasets emphasize a diverse set of inputs that our product features are likely to face in production, and include a stratified mixture of single and stacked documents of varying content types and lengths. As product features, it was important to evaluate performance against datasets that are representative of real use cases. We find that our models with adapters generate better summaries than a comparable model.

As part of responsible development, we identified and evaluated specific risks inherent to summarization. For example, summaries occasionally remove important nuance or other details in ways that are undesirable. However, we found that the summarization adapter did not amplify sensitive content in over 99% of targeted adversarial examples. We continue to adversarially probe to identify unknown harms and expand our evaluations to help guide further improvements.

In addition to evaluating feature specific performance powered by foundation models and adapters, we evaluate both the on-device and server-based models’ general capabilities. We utilize a comprehensive evaluation set of real-world prompts to test the general model capabilities. These prompts are diverse across different difficulty levels and cover major categories such as brainstorming, classification, closed question answering, coding, extraction, mathematical reasoning, open question answering, rewriting, safety, summarization, and writing.

We compare our models with both open-source models (Phi-3, Gemma, Mistral, DBRX) and commercial models of comparable size (GPT-3.5-Turbo, GPT-4-Turbo) 1 . We find that our models are preferred by human graders over most comparable competitor models. On this benchmark, our on-device model, with ~3B parameters, outperforms larger models including Phi-3-mini, Mistral-7B, and Gemma-7B. Our server model compares favorably to DBRX-Instruct, Mixtral-8x22B, and GPT-3.5-Turbo while being highly efficient.

We use a set of diverse adversarial prompts to test the model performance on harmful content, sensitive topics, and factuality. We measure the violation rates of each model as evaluated by human graders on this evaluation set, with a lower number being desirable. Both the on-device and server models are robust when faced with adversarial prompts, achieving violation rates lower than open-source and commercial models.

Our models are preferred by human graders as safe and helpful over competitor models for these prompts. However, considering the broad capabilities of large language models, we understand the limitation of our safety benchmark. We are actively conducting both manual and automatic red-teaming with internal and external teams to continue evaluating our models' safety.

To further evaluate our models, we use the Instruction-Following Eval (IFEval) benchmark to compare their instruction-following capabilities with models of comparable size. The results suggest that both our on-device and server model follow detailed instructions better than the open-source and commercial models of comparable size.

We evaluate our models’ writing ability on our internal summarization and composition benchmarks, consisting of a variety of writing instructions. These results do not refer to our feature-specific adapter for summarization (seen in Figure 3 ), nor do we have an adapter focused on composition.

The Apple foundation models and adapters introduced at WWDC24 underlie Apple Intelligence, the new personal intelligence system that is integrated deeply into iPhone, iPad, and Mac, and enables powerful capabilities across language, images, actions, and personal context. Our models have been created with the purpose of helping users do everyday activities across their Apple products, and developed responsibly at every stage and guided by Apple’s core values. We look forward to sharing more information soon on our broader family of generative models, including language, diffusion, and coding models.

[1] We compared against the following model versions: gpt-3.5-turbo-0125, gpt-4-0125-preview, Phi-3-mini-4k-instruct, Mistral-7B-Instruct-v0.2, Mixtral-8x22B-Instruct-v0.1, Gemma-1.1-2B, and Gemma-1.1-7B. The open-source and Apple models are evaluated in bfloat16 precision.

Related readings and updates.

Advancing speech accessibility with personal voice.

A voice replicator is a powerful tool for people at risk of losing their ability to speak, including those with a recent diagnosis of amyotrophic lateral sclerosis (ALS) or other conditions that can progressively impact speaking ability. First introduced in May 2023 and made available on iOS 17 in September 2023, Personal Voice is a tool that creates a synthesized voice for such users to speak in FaceTime, phone calls, assistive communication apps, and in-person conversations.

Apple Natural Language Understanding Workshop 2023

Earlier this year, Apple hosted the Natural Language Understanding workshop. This two-day hybrid event brought together Apple and members of the academic research community for talks and discussions on the state of the art in natural language understanding.

In this post, we share highlights from workshop discussions and recordings of select workshop talks.

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    Figure 3: Ratio of "good" and "poor" responses for two summarization use cases relative to all responses. Summaries are classified as "good", "neutral", "poor" given the grader's scores across five dimensions. A result is classified as "good" if all of the dimensions are good (higher is better).