how to write a cover letter for a store manager job

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Store Manager Cover Letter Samples & Examples That Worked in 2024

As someone in the managerial position, your store manager cover letter needs to showcase your many critically important skills. Whether it be supporting the store’s staff or delighting customers, you're always ready to take charge. 

Learn how to communicate all that with our ultimate guide, brimming with valuable writing tips, cover letter samples, inspiring examples, and templates you can adjust to your liking.

In this guide, we discuss the key tricks to writing an excellent store manager cover letter. Keep reading to learn all about:

• Giving your store manager cover letter structure with a header & headline
• Tailoring your store manager cover letter for each individual employer
• Crafting an enticing introduction for your store manager cover letter
• Showcasing your best skills and accomplishments as a store manager
• Concluding your store manager cover letter effectively & persuasively
• Accessing top resources for job-seeking store managers

1. Give your store manager cover letter structure with a header & headline

As you begin to write your store manager cover letter, it's crucial to consider how you will give it structure . Without a well-thought-out structure, a cover letter can easily look like one big block of text that is off-putting to employers.

The best way to achieve an appealing structure is through the use of a header and headline.

Starting with a cover letter header , this is a small block of text placed in the upper left corner or top center of the page. In a header, an employer should find:

• Your name and professional title (typically in a slightly larger font)
• Your professional contact information (phone number, email address, etc.)
• The name of the company
• The address of the company

Here is an example of a good-looking header from a store manager cover letter

Julia Woods , Store Manager (123) 456-7890 | [email protected] | linkedin.com/in/julia-woods

To: Harris Teeter Grocery Store 1234 Street Address Wilmington, NC 28401

After you're satisfied with the appearance of your header, your next step is to write a cover letter headline . Although widely considered an optional element on a cover letter, headlines help to both provide extra structure and introduce the main point of the letter to the employer.

When writing a headline, you should always use a keyword related to the position, an eye-catching number or trigger word , a powerful adjective or verb , and a promise statement that lets the employer know you have written this letter specifically for them.

Here is an example of a well-written store manager cover letter headline

The 3 Essential Skills that Help Me Excel as a Store Manager & How I Plan to Apply Them at Your Store

Trigger Word/Number: 3 Essential Skills Keyword: Store Manager Adjective/Verb: Essential, Excel, Apply Promise Statement: Your Store

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2. tailor your store manager cover letter for each individual employer.

As an employer reads through a cover letter, the details that will catch their eye the most are those that are highly specific to their exact wants and needs.

This is called tailoring a cover letter , a process in which you research the employer beforehand to discover key information that helps you personalize the letter’s content for that specific employer.

To successfully tailor your store manager cover letter, look for information such as:

• The company’s values and motto
• Press and media about the company that reveals their strengths
• Details on specific staff members responsible for hiring

This last piece of information is used to create a personalized greeting that addresses a specific person by name. Including this type of greeting lets the employer know you have taken the time to research and tailor your cover letter beforehand.

Here are 3 examples of personalized store manager cover letter greetings

Dear Hiring Manager Paul Good,

• Dear Mr. Paul Good,
• Dear Store Supervisor Mariah Weaver,

3. Craft an enticing introduction for your store manager cover letter

Though a header and headline can go a long way in making a strong first impression with an employer, the true key to an employer’s heart is the cover letter introduction .

Your introduction should be enticing, highlighting your very best credentials and experience level as a store manager. After an employer reads your introduction, they should be left wanting more, convincing them to continue reading on through the rest of your letter.

To accomplish this, make sure to include:

• A concise summary of your professional history and experience as a store manager
• A statement on why you're enthusiastic about applying to this company and what makes you a qualified candidate
• A mutual acquaintance (when possible)

Pro Tip: A mutual acquaintance can serve a dual purpose of a professional reference and a way to build rapport with the employer. If you need help growing your professional network to gain a mutual acquaintance, LinkedIn is a great platform to use for this purpose.

Here is an example of an excellent introduction from a store manager cover letter

As a store manager with more than 5 years of specialized experience managing a gourmet grocery store, I know I have the skills needed to join your highly-rated management team. My former manager, Mr. Logan Greene, now works as your store’s Deli Manager and alerted me to this opening, encouraging me to apply given my qualifications for this opportunity.

4. Showcase your best skills and accomplishments as a store manager

Once you're happy with your introduction and believe it'll entice an employer to continue reading, you can dive into a deeper explanation of your top skills and accomplishments as a store manager.

When describing these qualifications, make sure the information your include is:

• Specific: Always avoid vagueness when writing a cover letter. For instance, rather than saying you have strong communication skills, explain your communication style and why it is well-suited for a management position.
• Relevant: Any details you include regarding your skills and accomplishments should be highly relevant to the employer and job opening. Try not to go off on tangents that are not easily relatable to the position at hand.
• Quantifiable: Whenever possible, use numbers or data points to help prove and quantify your qualifications. For example, if you helped raise a store’s Google rating, state the original rating and the new rating you helped achieve.

Here are 6 skills to describe in a store manager cover letter

• Staff supervision
• Onboarding and hiring processes
• Operational procedures
• Inventory management
• Promotional development
• Staff training

Here is an example of how to describe an accomplishment in a cover letter

In my role as a store manager at [Former Employer], I worked diligently to improve staff training processes to create a more individualized experience for customers. As a result of the training program I developed and implemented, the store saw a 25% increase in overall customer satisfaction and earned a 4.9-star rating on Google My Business.

Find out your resume score!

5. Conclude your store manager cover letter effectively & persuasively

The final task on your cover letter to-do list is to write an effective conclusion.

Your concluding statement has one central purpose — to persuade the employer to get in touch with you as soon as possible. Remember that the earlier you can hear back from the employer, the better.

To make your conclusion persuasive, include:

• An enthusiastic sentence saying you're looking forward to hearing from them
• A statement saying when you would like to hear from them and when you intend to follow up
• The best method and time to contact you
• A formal sign-off

Here is an example of an effective conclusion from a store manager cover letter

I am beyond excited to learn more about this opportunity and eagerly await your response to my letter. As I would love to be considered for this position, I plan to reach back out next Tuesday if I have not yet heard from you. Please reach me at your earliest convenience at (123) 456-7890 any weekday during normal business hours.

Kind Regards,

[Applicant Name]

If you've ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

6. Valuable job search resources for store managers

Finding it hard to start searching for the right job? If so, you're in the right place! Because we've gathered a list of valuable resources to kick start your job hunt:

• Retail job boards: Looking for job postings targeted at your profession is the easiest with specialized platforms like retailjobs , RetailJobsWeb.com , and AllRetailJobs .
• General job search engines: Next, you can check websites that aggregate job listings from all industries and locations. For example, try out Indeed , Glassdoor , or Monster . 
• LinkedIn: No matter the industry, LinkedIn is by far the most useful platform for all job seekers. Connecting with fellow professionals or potential employers has never been easier. 
• Professional associations: Organizations like the Retail Industry Leaders Association (RILA), the National Retail Federation (NRF), or the Sales Management Association (SMA) are excellent sources of industry insights, trends, and strategies. 
• Retail management publications: To gain a competitive edge, consider following media like “ Retail Dive ,” “ Retail TouchPoints ,” “ STORES Magazine .”
• Courses & certifications: Finally, don't rest on your laurels! Take advantage of platforms like Coursera , LinkedIn Learning , Udemy , or edX and gain new skills. 

The process of job hunting can sometimes feel like an uphill battle. But one that's well worth the fight! So, keep your head high and don't get discouraged by initial setbacks. Your ideal job position is waiting just around the corner!

Store Manager Cover Letter FAQ

How should i showcase my store management skills in my cover letter.

You need to start by identifying the key skills and experiences that are most relevant to the particular store manager position you're applying for. Try to use specific examples from your previous roles, such as how you successfully increased sales, improved customer satisfaction, or led a team effectively. Quantify your accomplishments with metrics where possible!

How can I make my cover letter stand out from other store managers?

To stand out from the crowd, tailor your cover letter to highlight the unique experiences and skills that align with the company’s goals and culture. To do that, you'll need to do a bit of research. In your cover letter, mention something specific about the company that resonates with you or relates to your skills and experiences. This personal touch shows that you have a genuine interest in the company!

What mistakes should I watch out for?

Be careful about being too vague, not tailoring the letter to the specific company, and grammatical or spelling errors. Also, avoid rehashing your resume; instead, use your cover letter to tell a compelling story or share specific examples that add context to your resume.

How do I demonstrate my ability to handle multiple responsibilities?

Provide specific examples that demonstrate your multitasking abilities and organizational skills. For example, you could mention a time when you managed several projects simultaneously, such as overseeing a store renovation while maintaining daily operations and achieving sales targets.

What technical skills should I include in my cover letter for a store manager position?

Depending on the nature of the store and the products sold, you might want to highlight your proficiency with point-of-sale systems, inventory management software, or e-commerce platforms. Generally speaking, you should mention any recent technology updates or software tools you have mastered that have improved store operations or enhanced customer experience.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

All retail cover letter examples

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All store manager cover letter examples

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8 Professional Store Manager Cover Letter Examples for 2024

When crafting your store manager cover letter, it is crucial to display your leadership capabilities. Highlight your proficiency in managing teams and driving sales results efficiently. Demonstrate your adeptness at multitasking and showcase examples of successful inventory management. Your cover letter should convey your ability to optimize store operations and exceed targets consistently.

All cover letter examples in this guide

Assistant Store Manager

Clothing Store

Convenience Store Manager

CVS Store Manager

Grocery Store Manager

Liquor Store Manager

Starbucks Store Manager

Cover letter guide.

Store Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Store Manager Cover Letter

Key Takeaways

Crafting a compelling store manager cover letter can be a baffling task as you step into the job market. You know it's a golden ticket to complement your resume, yet the pitfall of simply echoing it looms large. Instead, zoom in on your crowning professional moment; this isn't the time for clichés but for showcasing your unique success story. And remember, brevity is king—a single page should capture and keep the hiring manager's attention. Let's dive into making every word count.

• Some inspiration from other professionals' job-winning cover letters;
• The best structure and format for your store manager cover letter;
• Insights on how to write about your best achievement to stand out;
• A creative twist on your store manager cover letter intro.

Upload your store manager resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the store manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Store Manager resume guide and example
• Commercial Manager cover letter example
• Visual Retail cover letter example
• IT Sales Executive cover letter example
• Customer Success Associate cover letter example
• Sales Consultant cover letter example
• Sales Executive cover letter example
• Customer Support Engineer cover letter example
• Customer Sales Representative cover letter example
• Customer Service Manager cover letter example
• Marketing And Sales cover letter example

Store Manager cover letter example

Alex Johnson

San Francisco, CA

+1-(234)-555-1234

[email protected]

• Demonstrates specific achievements with quantifiable results, such as a "25% year-over-year sales growth," which shows the applicant's ability to significantly impact sales, a key metric for a Store Manager role.
• Highlights leadership and the ability to drive team improvements by mentioning the development of "a rigorous training program," which shows the candidate's focus on team development and sales improvement strategies.
• Expresses eagerness to face new challenges and capitalize on opportunities, suggesting a proactive and driven personality suited for a dynamic retail environment.
• Customizes the letter to the potential employer by stating a desire to contribute to the "continued success and growth" of their store, demonstrating a direct interest in the specific company's well-being.

What should your store manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your store manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your store manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and store manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your store manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a store manager cover letter

• Header: Include your contact information and the date, which is essential for the recruiter to know who you are and how to reach you.
• Greeting: Address the hiring manager or recruiter by name if possible, to personalize your cover letter and show attention to detail.
• Introduction: Briefly highlight your interest in the store manager position and your relevant experience to capture the recruiter's interest immediately.
• Body: Discuss specific experiences that demonstrate your skills in retail management, leadership, merchandising, and customer service, which are crucial competencies for a store manager.
• Closing: Reiterate your enthusiasm for the role, invite the recruiter to review your attached resume, and suggest a follow-up meeting, showing your proactive approach and strong communication skills.

Key qualities recruiters search for in a candidate’s cover letter

• Proven leadership and team management skills: Crucial for directing store operations and leading staff toward achieving sales targets and maintaining high customer service standards.
• Retail industry experience: Indicates familiarity with retail environments, customer service, inventory management, and visual merchandising, which are essential components of store management.
• Strong communication and interpersonal abilities: Vital for effectively interacting with customers, staff, and upper management, as well as resolving conflicts and providing clear instructions.
• Sales proficiency and target orientation: Reflects the ability to drive sales growth, meet or exceed sales goals, and develop strategies to improve sales performance.
• Budgeting and financial acumen: Necessary for managing store expenses, analyzing financial data, and optimizing profitability.
• Decision-making and problem-solving skills: Important for making informed decisions on a daily basis and addressing any challenges that arise in store operations.

The store manager cover letter salutation: how to address hiring managers

After covering the format of your store manager cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Hiring Committee,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],

Your store manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your store manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

How to write an achievement-focused store manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your store manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Two ideas on how to end the final paragraph of your store manager cover letter

Closing your store manager cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Lacking experience: here's how to write your store manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your store manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Turning your store manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your store manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your store manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your store manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Store Manager cover letter examples

Explore additional store manager cover letter samples and guides and see what works for your level of experience or role.

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• Content tailored to the job posting you're applying for
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2 Retail Manager Cover Letter Examples

Retail Managers excel at orchestrating a symphony of sales, customer service, and inventory management, ensuring a harmonious shopping experience. Similarly, your cover letter is your chance to conduct a captivating narrative of your professional journey, highlighting your ability to lead, strategize, and deliver results. In this guide, we'll delve into the best cover letter examples for Retail Managers, helping you to compose a compelling overture for your application.

Cover Letter Examples

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The best way to start a Retail Manager cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your achievements or skills relevant to the role. For example, "As a Retail Manager with 10 years of experience driving sales growth, I have consistently exceeded targets in high-volume retail environments." This not only shows your experience but also your ability to deliver results. It's also important to mention the company's name to show that your application is tailored to them, not a generic letter.

Retail Managers should end a cover letter by summarizing their interest in the position and their belief in their ability to contribute positively to the company. They should reiterate their key skills and experiences that make them a strong candidate for the role. It's important to express enthusiasm for the opportunity and to thank the reader for their time and consideration. For example: "I am excited about the opportunity to bring my unique blend of skills and experience to your team and believe I could significantly contribute to your store's success. Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you." Remember, the closing should be professional and polite, and it's a good idea to include your contact information again for easy reference.

A Retail Manager's cover letter should ideally be about one page long. This is approximately 300-500 words, or 3-4 paragraphs. This length is enough to succinctly present your skills, experiences, and qualifications relevant to the retail management position without overwhelming the reader. It's crucial to keep your cover letter concise and to the point, as hiring managers often have numerous applications to review and may not spend a lot of time on each one. Remember, the goal of the cover letter is to pique the employer's interest and encourage them to read your resume for more details.

Writing a cover letter with no direct experience as a Retail Manager can seem challenging, but it's definitely possible. Here's how you can approach it: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Express your enthusiasm for the role and the company. 2. Highlight relevant skills and experiences: Even if you haven't worked as a Retail Manager, you likely have other experiences that have equipped you with relevant skills. For instance, if you've worked in a retail setting, you've likely developed customer service skills, problem-solving abilities, and a strong work ethic. If you've managed projects or people in other settings, those experiences are also relevant. Be sure to provide specific examples of how you've demonstrated these skills. 3. Show your understanding of the role: Research what a Retail Manager does and demonstrate your understanding of the role in your cover letter. This shows employers that you've done your homework and are serious about the position. 4. Express your willingness to learn: If you're new to the role, it's important to show that you're eager to learn and grow. Highlight any training or courses you've taken that are relevant to the role. 5. Close with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute to the company. Thank the employer for considering your application and express your hope for the opportunity to further discuss your qualifications. Remember, your cover letter is your chance to make a strong first impression. Be sure to proofread carefully and keep the tone professional. Even without direct experience, a well-crafted cover letter can help you stand out as a strong candidate for a Retail Manager position.

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• Retail Store Manager

Retail Store Manager Cover Letter

This retail store manager cover letter example can easily be adapted for your own use. We show you how to:

• highlight your relevant skills and strengths
• focus on the expertise and experience you bring to the store manager position
• create a targeted cover letter that is well written, informative and highly effective

A solid and persuasive cover letter will get your store management job application noticed and take you to the next level in the hiring process.

Sample Retail Store Manager Cover Letter

Your Address Your Contact details (phone and email

Contact Name Contact Job Title Company Name Company Address

Company City, State, Zip Code

Dear Mr/Mrs/Ms Last Name

It is with interest and enthusiasm that I respond to your recent posting for a Retail Store Manager. I am confident that my qualifications, expertise and experience are a good match with your job requirements and I have enclosed my resume for your review and consideration.

Key points that you may find relevant to this opportunity include:

• X years experience as a results-driven store manager with a consistent track record of achieving monthly sales targets and profitability goals
• application of excellent leadership skills to effectively develop a strong team of engaged employees evident in  X% reduction in staff turnover
• introduction of systems to ensure proper scheduling and efficient coordination and completion of tasks resulting in improved productivity 
• promotion of a culture of positive customer engagement to deliver exceptional customer experiences and significantly improve customer service ratings 
• application of solid data analysis skills to develop store-specific strategies and proactively address store needs resulting in continuous improvement in overall store operations
• energetic commitment to maintaining high merchandising standards and overseeing the store's excellent visual presentation at all times
• rigorous execution of all company policies and procedures including health and safety, quality standards and best practices
• broad financial and computer skills include forecasting, budgeting, expenditure control and inventory management

I am confident that my store management knowledge and skills together with my passion for retail would allow me to make a meaningful contribution to the success of your store. I would welcome the opportunity to meet with you in person and provide you with more information.

I look forward to hearing from you to schedule an interview at your convenience. Thank you for your consideration.

Jack Stevens

How to write a winning retail store manager resume

This excellent sample retail store manager resume provides an easy-to-use format to develop your own store manager resume.

What is a good store manager resume objective?

Write a powerful store manager resume objective and grab the reader's attention quickly.

What are typical retail store manager duties, skills and responsibilities?

This comprehensive list of retail store manager duties and skills is an excellent resource for writing a persuasive and relevant retail store manager cover letter.

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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