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Business Introduction Letter Format (30 Best Examples)

An introduction letter is used by businesses to introduce themselves by highlighting the services they offer or goods they produce to potential customers, partners, distributors, investors, or others.

Such letters are used by both start-ups and established companies. It is a formal document that has been authored by the company’s official representative or owner. It creates a good first impression of the company to the investor or company, which increases the chances of a collaboration ensuing. To increase value for the company, it must outline how the service or product being offered is useful to the customers.

30 Professional Examples

Following are some free, downloadable templates for you:

Standard business introduction letter templates

There are two common types:

Download: Microsoft Word (.docx)

Four Ways to Introduce Your Business 

A business can introduce itself in different ways depending on who they intend to reach out to. This article will look into the four ways a business can effectively introduce its services and products to customers or other businesses.

These four ways include:

Send an introduction letter or email

A letter of introduction can be issued via mail or email. The steps followed when introducing a business through email are as follows:

Use the letterhead to introduce the company

For mail letters, after introducing the company, the author then introduces themselves by providing their name and their position in the company. In an email , state the company being introduced.

State the purpose of the business

The letter then states what the company does by stating its products and services and how they solve a problem. The company’s mission can be stated as achieving the same.

Get into details

The letter should then state its objective. Some letters can be for basic introductions, while others can be for greater reasons, such as seeking investments, partnerships, or any other. The objective should come out clearly.

Suggest the next steps

The letter should then be finalized by providing a well-defined way forward. This can be done by suggesting having a meeting or a conversation, maybe through a phone call. The author should provide their contact information and an invitation for a sit-down.

Launch on social media

Social media is also a viable alternative for businesses to introduce themselves. It has become the most popular means for businesses to engage with customers and other businesses. Twitter and Facebook are popularly used by businesses to engage with customers and other businesses.

A business looking to introduce itself to clients or possible partners can follow these steps: 

Create a social media account

Create social media accounts using the business email. Name the account using the official business name or a name that indicates the specific company to which the account belongs.

Customize the account profile

State the purpose of the company in the “description” or “about” section. Use engaging language to do so. Select a colorful and creative photo and upload it as a profile photo. A photo of the products or services, or employees or satisfied customers can be used. Indicate the company’s location and a link to its official website .

Follow or add friends using the account

Physical stores should try to add and follow people within their locality. However, online service providers can add or follow people, irrespective of their location. More followers or friends mean more traffic to the business account. To engage with customers, opt to comment on competitors’ posts.

Give the followers and fans incentives

Incentives can be discounts or special deals for new followers or loyal fans. An example of a special deal is “buy two get one free.”

Respond to comments or messages

Interacting and engaging with followers and fans on the company’s page gives the company a human touch and attracts people to come back to its profile, increasing traffic.

Update the account regularly

Upload photos, post announcements, post special deals, and wish people good holidays to remain relevant to their followers. Post at most twice a day. Excessive uploads become monotonous over time. 

Create an engaging website

Businesses can utilize websites to make themselves known to customers and other businesses.

The procedure for this is as follows:

• Identify the target audience and provide introductory information relevant to the audience. This includes the company’s background, products or services, and mission.
• Provide some context to the background information by giving a brief story that relates to establishing the company. Aspects to consider are funding, inspiration, motivation, partners, etc.
• State what makes the company unique . Use customer feedback to determine what is special about the company’s products or services.
• Keep the contents as brief but efficient as possible. Let the introduction be at most one paragraph.
• Proofread the introduction and ensure it is professionally written. Correct for any grammar, typos, spelling, punctuation mistakes, etc.

Make in-person introductions

Business introductions can also be made in person. The following steps can be followed when introducing the company to someone in person:

• Prepare a pitch that addresses how the company’s product or service solves a particular problem.
• Meet the customer, investor, or business representative. The business owner or representative should give the investor, customer, or business representative a firm handshake and make an introduction by stating their position in the business.
• Begin with a casual conversation and look out for openings within the conversation to talk business. Be positive throughout the conversation. Introduce the company and mention compelling details such as mission, impressive sales, etc.
• Enquire about the other person so that the conversation is not one-sided. Ask generic questions and avoid asking very personal questions.
• Present the 30-second elevator pitch preferably when prompted by a question like “ What does your company do? ” keep the pitch short; 30 seconds or shorter is enough. Long pitches can be overwhelming to the customer or investor.
• Highlight probable issues or challenges that would occur if the product did not exist. Then explain how the company addresses these issues or problems.
• Propose any actionable steps that should succeed in the meeting . This can include providing details of how the individual can access the company’s product or service in the future. Hand them a business card or phone number, shake their hand, and make concluding remarks by asking for a meet-up and/or a business card.

Format of a Business Introduction Letter

It should be formatted like any other business letter. The following aspects of the letter should be formatted as follows:

A half-inch to one-inch margin can be used on all sides of the letter.

Line spacing

It should be single-spaced for both lines and paragraphs. A blank line should be left after every paragraph.

A semi-block alignment can be used where some details, such as contact details, salutation, and closing statement, are aligned to either the right or left side, depending on the standard format of a letter.

Any font size range between 10-point and 12-point is acceptable. A standard font, like Times New Roman, should be used.

Printing specifications

The letter should be printed on unlined 8.5” x 11” paper. The sender’s and the recipient’s addresses should be made so that they both fit in a standard nine-inch envelope.

Other formats

Such letters can be formatted to match the company’s correspondence. Some companies indent paragraphs with the body of the letter. The font can also be varied to match other companies’ letters.

What to Include in a Business Introduction Letter    

To craft it effectively, certain information must be presented in the document. These include:

Letter heading

The letter heading indicates the sender’s information. Provide contextual details such as the company’s name, return address, phone number, and email. The letter heading should b placed at the top left-hand corner of the page.  

Skip one line and write the date when the letter was written. Use the appropriate date format for the region; dd/mm/yy or mm/dd/yy.

Recipient address

After another blank line, the recipient’s address is written down. Include the recipient’s name, designation, and the company receiving the letter. 

Remember to change the recipient’s details (name and address) and greetings if the letter is to be sent to multiple recipients. “CC” all the people receiving the same copy of the letter.

There should be a subject or “RE” line. Make sure it communicates the purpose of the letter – learn about the company.

Greeting/salutation

Use a formal and polite greeting or salutation. Use “Dear” followed by the recipient’s title, e.g., “Dr.” followed by the person’s name. In case the recipient’s name is not known, use appropriate titles such as “Dear Marketing Manager” or “Dear Managing Director.”

Introduction letters being addressed to groups such as boards of directors should use the group’s official name, for example, “Dear Board of Directors.”

Introduction

Supply a short introduction stating the purpose of the letter. In two sentences, state what the company does and why the introduction is being made.

Expound on how the company’s products and services solve a particular problem and why the introduction is being made. Be direct and professional. Exhaustively market the company to the recipient.

Close the body of the letter with a two-sentence paragraph that sums up the introduction and thanks the reader for reviewing the letter.

Call-to-action 

Suggest a meet-up or invite the client, customer, investor, or business to reach out. Provide contact information they can use for communication.

Signature 

A complimentary closing should be provided before the letter can be signed. After the signature, the sender’s name should then be included. Their position in the company must also be indicated.  

If the letter is being sent with other attached documents, it should be listed under “Enclosures.” This heading should be after the sender’s name and separated with a blank line.

Template Business Introduction Letter

[Your Name]

[Your Job Title]

[Your Company]

[Company Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Recipient’s Company]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. [Your Company] specializes in [brief description of your company’s services/products]. I am reaching out to introduce our company and express our interest in exploring potential collaboration opportunities with [Recipient’s Company].

[Your Company] has been in the industry for [number of years] years, and we pride ourselves on [mention key achievements, unique selling propositions, or what sets your company apart]. Our mission is to [briefly describe your company’s mission or goals], and we have successfully [mention any significant accomplishments, partnerships, or projects].

We have taken the time to understand [Recipient’s Company] and believe that there is a great synergy between our services/products and your company’s goals, especially in the area of [mention specific area of potential collaboration]. We are particularly impressed by [mention something you admire about the recipient’s company], and we see a fantastic opportunity for both our companies to [mention potential benefits of collaboration, such as expanding market reach, enhancing product offerings, etc.].

To give you a better idea of how our collaboration could be mutually beneficial, I would like to highlight a few of our key services/products:

[Service/Product 1]: [Brief description]

[Service/Product 2]: [Brief description]

[Service/Product 3]: [Brief description]

I am keen on discussing how we can work together and would love the opportunity to schedule a meeting or a call at your earliest convenience. Please let me know your availability, and I will do my best to accommodate.

Thank you for considering this potential partnership. I am looking forward to the possibility of working together to achieve great results. Please feel free to contact me directly at [Your Phone Number] or [Your Email Address] should you have any questions or need further information.

Warm regards,

[Your Contact Information]

Sample Business Introduction Letter

Dear Mr. Carter,

I hope this letter finds you in good spirits and health. My name is Alice Johnson, and I serve as the Director of Business Development at Innovatech Solutions, a leading provider of cutting-edge renewable energy technologies. I am reaching out to introduce our company and explore potential collaboration opportunities with Efficient Energy Corp, given our shared commitment to sustainability and innovation.

Innovatech Solutions has been at the forefront of the renewable energy sector for over a decade, driving significant advancements in solar and wind technology. Our mission is to empower businesses and communities to adopt sustainable energy solutions, reducing carbon footprints and fostering a healthier planet. We have partnered with numerous organizations worldwide, delivering customized solutions that enhance energy efficiency and operational sustainability.

We have closely followed Efficient Energy Corp’s remarkable journey to becoming a pioneer in energy-efficient products and services. Your dedication to promoting sustainable practices and reducing environmental impact is truly inspiring. We believe that a partnership between Innovatech Solutions and Efficient Energy Corp could lead to groundbreaking advancements in the renewable energy sector, offering comprehensive solutions that meet the growing demand for clean energy.

To illustrate how our collaboration could be mutually beneficial, I would like to highlight a few areas where Innovatech Solutions excels:

• Solar Panel Technology: Our state-of-the-art solar panels offer unparalleled efficiency and durability, making them ideal for both residential and commercial applications.
• Wind Turbine Solutions: We provide innovative small to medium-scale wind turbines designed for low wind conditions, significantly expanding the viability of wind energy in diverse settings.
• Energy Efficiency Consulting: Our team of experts works closely with clients to identify and implement energy-saving measures, reducing costs and environmental impact.

I am eager to discuss how Innovatech Solutions and Efficient Energy Corp can collaborate to further our mutual goals of promoting sustainable energy solutions. I would greatly appreciate the opportunity to schedule a meeting or a call at your convenience to explore potential synergies and discuss how we can work together towards a greener future.

Thank you for considering this exciting opportunity. I look forward to the possibility of our companies joining forces to make a significant impact in the renewable energy landscape. Please feel free to contact me directly at 555-987-6543 or via email at [email protected] to discuss this further.

Warmest regards,

Alice Johnson

Director of Business Development

Innovatech Solutions

[email protected]

555-987-6543

Key Takeaways

This letter effectively introduces a company and explores potential collaboration opportunities with another organization. Key elements contributing to its effectiveness include:

Introduction and Purpose: The letter begins with a courteous greeting and a clear statement of purpose, setting the tone for professional communication.

Identification and Positioning: The writer identifies their role within the company, establishing credibility and authority to discuss potential collaboration opportunities.

Company Overview: A brief overview of the company’s mission, values, and expertise is provided, giving the recipient context about the organization and its focus areas.

Alignment of Objectives: The letter emphasizes shared goals and values between the two companies, demonstrating an understanding of the recipient’s interests and priorities.

Highlight of Strengths: Specific examples of the company’s strengths and areas of expertise are highlighted, providing concrete evidence of its capabilities and potential value to the recipient.

Proactive Engagement: The writer expresses eagerness to discuss collaboration opportunities and suggests a meeting or call, demonstrating initiative and openness to dialogue.

Closing and Invitation: The letter concludes with a polite expression of gratitude and an invitation for further discussion, leaving the door open for continued communication and potential partnership.

Overall, the letter effectively communicates the company’s offerings, demonstrates an understanding of the recipient’s needs, and invites further engagement, making it a persuasive and professional communication sample.

Tips for Writing an Effective Letter

There are a few things to think about when crafting it. They include:

Be objective

First, establish the intent or purpose for writing the letter and align everything with that objective. Is it a letter to introduce a new company? New product? Make a sale? Etc. This helps you write an effective introduction letter.

Research the company or market

Find out information that can be used to come up with a personalized introduction letter. Find out the interests or needs of the client, customer, investor, or business and discuss how collaborating with the company would be beneficial or how it solves their needs.

Open with a strong statement

Have a strong opening statement that gets the reader’s attention and motivates them to read the document. Use the company’s slogan or a relevant quote.

Add only relevant details

Supply only information that satisfies the letter’s purpose and targets its audience. Irrelevant information compromises the quality of the introduction letter.

Keep it concise

Be brief and communicate exactly what is needed. A letter of 300-400 words would be sufficient to introduce a company effectively.

Proofread 

Avoid submitting a letter full of spelling, grammar, punctuation errors, and typos. Instead, edit accordingly and review the letter again before sending it.

Final Thoughts

A letter of introduction is a formal and perfect way of letting customers, investors, and other businesses know what a company produces and/or offers. An introduction can be made via a letter, email, social media, website, or in person. Introductions made to customers are known as business-to-customer introductions, while those made to businesses are known as business-to-business introductions. An introduction should give enough details of how a company/business solves a problem or is useful to a particular market. Such letters must be written in a business format. Templates can be used to craft it effectively. 

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Business Introduction Letter 101: Tips and Examples for Beginners

A business introduction letter helps you connect with organizations and professionals, from investors to donors, distributors, partners, sponsors, potential clients or customers, and vendors.

You may write the letter on your behalf or to introduce someone else’s services within your company.

But where do you start when writing one of these letters?

In this blog post, we explain the anatomy of a business introduction letter and show you good introduction examples as well as tips for beginners. We also have a business introduction template you can use to send to a prospective client.

Let’s get started!

Table of Contents

Why do You Need a Business Introduction Letter?

It’s a good practice to always ask “why” before you do something. Now, why exactly do you need a business introduction letter?

To introduce yourself and your company/business, duh!

But why can’t it be a text? Think about it, this is your first point of contact with another business or a potential client — do you really want to be that casual?

A business introduction letter can be your golden ticket to making a good first impression and starting strong business relationships. Here’s why you need one:

1. To Reach Out and Connect

It’s the perfect way to introduce yourself and your business to a new contact. To increase your brand awareness , make sure you reflect your brand voice and personality and, as cliché as it might seem, make a good first impression.

2. To Showcase Your Business

Whether you’re reaching out to a potential client, proposing a partnership, or applying for a job, it provides all the important details about your company and what you offer.

Remember to sell the sizzle AND the steak . Tell the recipient how your business will benefit them instead of just boring them with your product features and jargon.

3. To Establish New Business Relationships

Good marketing is putting yourself out there. A single business letter might just be the start of a long and mutually beneficial partnership, you never know.

The 8-Part Anatomy of an Effective Business Introduction Letter

Now that the ‘why’ is covered, let’s move on to the ‘what.’ What does a business introduction letter look like? It has a specific anatomy you can rely on for any professional occasion. Here are the components.

1. The introduction

You can’t start a letter without an introduction. A business intro letter should always be addressed to a specific party; no sir/madams and ‘to whom it may concern’ here. If you don’t have the contact information for the person you want to reach, do some digging for it online.

I’m sure you can track down a name and email address from LinkedIn, or perhaps a colleague can pass along a business address.

As for the language you use in the intro, it’s up to you, but it should reflect who you are and your brand identity.

2. The purpose

Once you introduce yourself, it’s time to get to the meat of the matter. The purpose of your letter should be front and center in the first paragraph. Just state it for now.

For example, your letter could read,

“Hi, Mr. Buckingham. My name is Steve. I was referred to by Lucy Cunningham, a colleague at XYZ Corp. I’ve recently changed departments, and she mentioned you’re like a mentor to so many of us, so I figured I could contact you for some guidance.”

See? It’s straight, simple, and to the point. The purpose isn’t paragraphs down, buried among other irrelevant content. It’s right where it needs to be.

3. A brief review of your skills and credentials

If you’re writing on your behalf, why should they consider hiring or working with you? And if you’re vouching for someone else, why should they trust your recommendation?

This is where you need to back it up with experience. Discuss your credentials, talents, certifications , knowledge, and skills. Don’t go on too long about this.

This isn’t a resume, so you don’t have to list all your professional accomplishments. You just need to give the reader a reason to trust you and show them you know your stuff.

4. Value Addition 

Now, this is the part people often neglect. Remember, business relationships shouldn’t be one-sided. Your clients should feel like you and your product/business are adding value to their lives.

Highlight how your services or products solve their problems and enhance their experience. Show them the benefits they can expect and why partnering with you is a smart choice.

That said, don’t promise what you can’t achieve. It sounds nice to say you can help them get 10,000 more page views a month, but if you have no realistic way of achieving that, you will lose your vendor or partner and damage your reputation.

5. The purpose restatement

A business introduction letter should be no more than four paragraphs. By now, you’re about midway through your allotted space. It’s time to pivot back to the purpose of your letter but elaborate more this time.

For example, in the example above, Steve contacts Mr. Buckingham for assistance in settling into his new role. What’s next for Steve? Well, a meeting to chat would be best, even a phone call, so the next paragraph would ask when a good time is for them to talk.

6. The call-to-action

Restating your purpose should always align with your call to action. For example, writing, “I would love it if we could chat, maybe this Friday at 3 p.m.?” is a call to action.

The CTA is designed to get the reader to do something, whether looking at your resume, calling you to schedule a job interview, or setting up a date and time to discuss a potential partnership. It’s one of the most critical parts of a business introduction letter.

7. The sendoff

There’s no need to overcomplicate your sendoff. You can use whatever signoff you do for any other professional message, whether it’s “Best,” “Thanks,” or even “Have an excellent day.”

Do what feels natural but also make sure your sendoff reflects your relationship with your recipient. For example, “Sincerely” or “Cordially” will be suitable for more formal communications.

8. The signature

Don’t forget to conclude your business introduction letter with a signature.

An email signature provides additional contact information and professional details about you. It typically includes:

• Your full name
• Your job title
• Your company name
• Your phone number
• Your professional email address
• Company logo (if applicable)
• Social media links (if relevant)

Including an email signature ensures that the recipient has all the necessary information to get back in touch with you easily and adds a polished finish to your correspondence.

A well-crafted email signature can reinforce your brand and make it easier for the recipient to connect with you across multiple platforms. You can use our free email signature generator to create eye-catching and professional email signatures.

Read also: Email Anatomy 101 — Essential Email Parts You Shouldn’t Ignore

3 Examples of Business Introduction Letters

Let’s review that anatomy in action with some business introduction letter examples.

1. Business-to-customer introduction letter

What I love about this sample company introduction letter by Food52 , is how it’s brimming with positivity. Their positive brand voice and message, “everything you need to eat and live well” makes you want to check out their website. The welcome offer they give is the cherry on the top!

Do you want to create a similar template for your business letter? Look no further! EngageBay has  1,000+ free HTML email templates that you can easily edit to fit your brand style. Check out this email template to introduce new pet products:

2. Employee-to-customer letter

This first letter is written on behalf of an employee at Auto Earth Limited named John, who’s reaching out to a potential customer to entice them about what the company does and why the customer should visit.

Jones explains that the auto company offers repairs, secondhand vehicle purchases, and easy transactions by working with area banks. He also mentions the agency’s friendly employees and invites the customer to call Auto Earth Limited.

3. Business introduction letter for r eferral

If someone refers your services to another professional, they can write a business intro letter, or you can do it yourself, as seen in the above example.

Sally Smith mentions her connection to Cora Browne in the first sentence and the subject line , which is smart, as it inspires the recipient to open and read the email.

This letter is especially short, but given its purpose, it’s the ideal length.

Read also: How to Write a Winning Introduction Email

How to Write an Engaging Business Introduction Letter

Producing appealing copy isn’t always as effortless as it appears. These tips will help you nail yours.

Be yourself (but be professional)

An introduction letter is your chance to shine. If you can’t be your authentic self when writing this letter, then who can you be? I know we all want to present the best versions of ourselves, and you may have concerns or doubts, but try to let your personality shine.

Well, with this caveat: to an extent. Remember, you want to act professionally since this is a business introduction letter.

Think like your recipient

Put yourself in the shoes of the recipient. What kind of letter would they want to read? What would make them pore over your words from beginning to end and maybe even give your letter a second read-through?

Sure, there’s flattery, and that’s valuable, but what else? Having a common ground always certainly helps, whether you belong to the same industry or came up just like they did when they first started.

Be benefit-oriented

People always want to know, “What’s in it for me?” so tell them. Writing in a benefits-driven way, especially when securing a new client or vendor, will surely catch their interest.

Include your brand voice and values

Fostering a genuine connection entails letting your brand values and voice guide you. This is part of staying true to your personality, as there is only one brand like yours.

Tailor the letter to various business contexts

A business introduction letter serves many purposes, whether offering a service, proposing a partnership , or networking for a job. Remember to fine-tune the details of your letter to suit the intended purpose for the sake of clarity.

Read also: How to Respond to an Introduction Email: Tips and Templates

Dos and Don’ts of Business Introduction Letters

Do you still need more guidance on assembling your business introduction letter? This collection of do’s and don’ts will help you structure your message and get it sent out ASAP.

DO write with a goal in mind

You shouldn’t write a business introduction letter for no reason. It’s to accomplish a specific goal, be it another potential client, a new job, or a business partner.

Keep your goal in the back of your head while writing. If you have doubts about meandering or going off-topic, you might want to consider deleting that passage.

If your goal isn’t punctuated in the letter, it will be hard for the recipient to follow it, let alone accomplish it.

DON’T be too formal

There’s a misconception, even when writing standard letters of introduction, that formality is key, let alone in business intro letters. While keeping it professional is important, that doesn’t mean your letter has to be stuffy and bland.

Remember, showcasing your personality is fine. It makes for a more engaging read and inspires the recipient to respond to you.

DO keep it short

A business intro letter is not designed to be a novel. Your words shouldn’t even fill an entire page. If they do, you’ve written entirely too much. Instead, curtail your message to only a few paragraphs.

Read also: Mastering the Letter of Introduction: Examples and Tips

DON’T assume the reader knows who you are

You might be a big deal around your office, but you can’t assume that everyone outside your branch knows who you are, even if you are spoken about favorably. That’s why you should always introduce yourself and explain who you are and what you do.

If the reader, by chance, already knows who you are, then that’s fine. However, you’re giving the reader the benefit of the doubt that they’re unfamiliar with you and your work and quickly educating them.

DO be clear and straightforward

I talked about burying the lead in my guide to introduction letters, and it’s a point worth reiterating here. The most important points of your letter should be in the first paragraph, and you can elaborate more on them later, just like in a news story.

DON’T be afraid to use appropriate humor

Is humor okay in a business introduction letter? It can be, but only if you feel comfortable with it. Please don’t try to force humor if it feels unnatural or isn’t your style. Being yourself is most important, so if you’re naturally funny, let that show!

However, no matter how easily humor comes to you, always keep it work-appropriate.

Read also: Business Email Format Secrets: Write Emails That Command Attention

DO keep the content about your audience

While you can talk about yourself in your business introduction letter, you should turn much of your language toward your audience, i.e., your reader. You’ll recall that a dash of flattery is always good, but make sure you’re authentic.

Anyone can tell when you’re slathering it on too thick, and at that point, what was supposed to be a positive sentiment comes out phony.

DON’T miss out on templates

Templates are helpful starting points for writing a business introduction letter, especially if it’s your first one. You might rely on a template for your first couple of letters until you feel you’ve got the hang of it and can handle it independently.

DO personalize your letter

While templates are helpful to utilize, you shouldn’t use them verbatim. Add your unique spin to your creative writing, incorporating elements of your brand tone. If you send the same letter to everyone, you probably won’t get many replies. Personalize your letters to win over prospective clients.

DON’T forget to follow up

Even if someone intends to respond to you, they don’t always get the opportunity immediately. Then, whoops, your message is forgotten. That’s why following up is so valuable. A small nudge can be all it takes to put you back into the client or vendor’s mind. They’ll give you some of their time and get the ball rolling.

Read more: 7 Introduction Email Mistakes to Avoid

3 Business Introduction Letter Templates for different Scenarios 

1. business introduction letter template for collaboration.

There’s nothing left to do but write, so use this sample letter template to get your first business introduction letter underway. You can modify the letter format based on your needs.

[Your name]

[Your business name/company name]

[Your business address]

[Name of recipient]

[Name of recipient’s business]

[Business recipient’s mailing address]

Hi, [recipient name], how are you? My name is [your name] of [company or organization], and I’m writing to you about a business opportunity. I feel like we could be great partners if we work together.

I have [name your experience and credentials], which makes me an expert in my area. With your [explain their strong suits], we could further [industry goals].

Would you like to have a conversation on Friday, the 12 th , about this opportunity, say at noon? My phone number is [number], or we can have a video call or even meet face-to-face. Whatever works best for you is good for me!

Thanks so much for your time. Hope to hear from you soon.

Sincerely, [Your Full Name] [Your Job Title] [Your Contact Information] [Your Email Address] [Your Company’s Website]

Read more: 15 Introduction Email Templates That Work Like a Charm

2. Business introduction letter for a potential client

[Your Name] [Your Business Name/Company Name] [Your Business Address] [Date]

[Recipient Name] [Recipient’s Business Name] [Recipient’s Business Address]

Dear [Recipient Name],

I hope this email finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. I am writing to introduce our company and discuss how we can help [Recipient’s Company] with [specific area or need].

At [Your Company], we pride ourselves on [brief description of your core strengths or services]. We have helped businesses like yours [specific benefit or result], and I believe we can offer significant value to [Recipient’s Company].

I would love to arrange a meeting to discuss how our services can be tailored to meet your needs and help achieve your goals. Are you available for a call or meeting next week to explore this further?

Thank you for considering this introduction. I look forward to the opportunity to work with you.

3. Business introduction letter from a referral template

Subject line: Hi [lead name], [mutual contact name] suggested I reach out about [their pain point]

Hi [lead name],

I hope you’re doing well! I’m [your name], and I’m reaching out because our mutual friend [mutual contact name] mentioned you might need some help with [specific issue or need].

At [company name], where I’m the [job title], we’ve been working on [your business niche related to the lead’s issue] for a while now. Just recently, we helped [example client company] tackle a similar challenge and saw [specific KPI or result]. I think we could do something great for you too.

I’d love to chat and share some tips on how you might approach [lead’s issue]. When would be a good time for a quick call?

Looking forward to connecting!

Best, [Your name, your title] [Business name] [Email address] [Phone number] [Business website]

Wrapping Up

A business introduction letter requires professionalism and personality to drive an objective, such as striking a business partnership, finding new clients or jobs, or expanding your network.

Even if you condense your business intro letters to emails or social media DMs rather than send them in a mailbox, knowing how to write one of these letters can always take your business further!

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Frequently Asked Questions (FAQ)

1. how long should a business introduction letter be.

A business introduction letter should be concise, ideally no longer than one page. Aim to keep it around 3-4 paragraphs, ensuring you cover all essential points without overwhelming the reader.

2. What tone should I use in a business introduction letter?

The tone should be professional but also reflect your brand’s personality. Avoid overly formal language; instead, aim for a friendly yet respectful tone.

3. How do I make my business introduction letter stand out?

Personalization is key. Mention specific details about the recipient or their business to show you’ve done your homework. Highlighting unique aspects of your business or offering can also make your letter more memorable.

4. Does a business introduction letter have to be a mailed letter?

Not at all! In today’s digital age, you can send a business intro letter via email, LinkedIn message, or however you like to communicate.

5. What are the most common closing words in a business introduction letter?

Closing words like ‘thanks again,’ ‘sincerely,’ ‘yours truly,’ ‘best regards/regards,’ and ‘appreciatively’ are staples for a reason! You can use any of them as you close your letter.

6. Should I follow up after sending a business introduction letter?

Yes, following up is crucial. If you don’t receive a response within a week or two, send a polite follow-up email to remind the recipient about your initial letter.

Content updated for freshness and SEO by  Swastik Sahu .

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Nicole Malczan

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Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

• 1 Business Introduction Letters
• 2 Basic considerations for writing a business introduction letter
• 3 Company Introduction Letters
• 4 Parts of a business introduction letter
• 5 Business Introduction Letter Samples
• 6 Tips for writing your business introduction letter
• 7 Business Introduction Letters Examples

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

• Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
• Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
• Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
• Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
• Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

• Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
• Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
• Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
• Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

• You should mention the several special features of your business which may attract the attention of the reader.
• Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
• Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
• When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
• State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
• To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

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Business Introduction Letter (Templates & Samples)

Making contact with new customers can be both time-consuming and expensive. Whether it is making cold calls, going to trade shows, or advertising in traditional forums, making new customer contacts, following up with these contacts, and providing information that may entice them to explore doing business with your company takes a great deal of effort.

In today’s fast-paced world with email, social media, blogs, and websites, there are many more opportunities to efficiently introduce your company to new customers on a scale never before seen. Many salespeople and business owners send business introduction letters or email introduction messages to prospective clients to introduce their company and products to gain additional business .

But some of the old euphemisms still apply. Whether it is a cold call or sending a business introduction letter or email, making a great first impression is still very important. We will cover many of the elements business people should consider when preparing a business introduction letter to stand out from the competition and make a great first impression .

Business Introduction Letters

Business Introduction Letter

A Business Introduction Letter is a formal document used to introduce a company, its products or services, and its objectives to a potential client, partner, or business contact. It serves as a professional way to establish initial contact and pave the way for future business relationships. The template provided earlier is designed to be versatile and user-friendly, encompassing all necessary elements for an effective introduction. It includes placeholders for key details about the sender and recipient, a professional greeting, a concise introduction of the sender's company, a suggestion for potential collaboration, and a call to action. This format ensures the user can easily adapt it to various business scenarios, making it a valuable asset for initiating and nurturing professional connections.

Business Introduction Letter to New Clients

A Business Introduction Letter to New Clients is a formal document used to introduce a company's products or services to prospective clients. It serves as a first point of contact, aiming to establish a professional relationship and provide a brief overview of what the company offers and how it can meet the potential client's needs. The template provided in the previous response is designed to facilitate this process by offering a clear and adaptable framework. It includes all necessary elements, such as company details, a personalized greeting, an introduction to the company's offerings, and a call to action. This structure ensures that the user can effectively communicate their business's value proposition, tailor the content to their specific industry and the recipient's interests, and establish a professional tone, laying the foundation for a productive business relationship.

Sample Business Introduction Letter

A Sample Business Introduction Letter is a formal document used to introduce a business or professional to a potential client, partner, or other business entity. It outlines key aspects of the business, such as products or services offered, and proposes a potential collaboration or relationship. The template provided in our previous response is designed to offer users a clear and adaptable format for crafting their own introduction letters. It includes placeholders for essential information, such as company details, recipient information, and specific propositions, making it easy to personalize for a variety of business contexts. This approach ensures that users can efficiently tailor the letter to meet their unique needs, while maintaining a professional tone and structure.

Business to Business Introduction Letter

A Business to Business Introduction Letter is a formal document used by one company to introduce itself to another company, highlighting its products, services, and potential for collaboration. The provided template streamlines this process, offering a structured and customizable format that covers all necessary elements for an effective introduction. It includes placeholders for company and recipient details, an overview of the sender's services, and an invitation for further discussion, making it adaptable to various industries and scenarios. By following this format, businesses can efficiently establish initial contact with potential partners, laying the groundwork for future cooperation and mutual success.

What Is a Business Introduction Letter?

Many businesses use a business introduction letter to introduce their company and the products or services they provide to potential customers . The introduction letter may be written to potential customers, potential partners, investors, distributors, individuals, and organizations they wish to do business with.

Business introduction letters may be written to other businesses they wish to do business with, or they may be written to large potential customers they wish to add to their clientele. The letter is an invitation to explore a business relationship, set up meetings, and review products or services offered by the company.

Letters to business clientele are targeted and focus on the type of relationship they wish to explore. Some letters will focus on a partnership to create new products and services, while others will focus on potential sales to that customer. Businesses looking for investment funds may send introduction letters to investors to spark interest in their company leading to potential funding arrangements. A business introduction letter could also lead to a partnership with an organization they wish to support to demonstrate their community support .

When to Send a Business Introduction Letter?

There are many reasons to send a business introduction letter, and deciding on the intent of the letter will help determine when to send it and how it should be written. The following are several reasons a business introduction letter might be considered:

• Launching a new business
• Launching new products or services
• Building your market share
• Following up on sales contacts
• Increasing investment funds, especially in startups
• Building partnerships
• Becoming involved in local and national organizations
• And many more

The timing of your letters is very important. For example, if your product is at the development stage and your company is looking for customer input via a partnership, a letter could be sent early in the project with appropriate NDA’s worked out in the agreement. If you are looking for investment funds, your letter should be sent while your financials are in great shape to facilitate negotiations from a position of strength. If you are desperate, negotiations may be one-sided in the investor’s favor.

Chose your timing wisely to create the best possible conditions for your company.

Essential Elements of a Business introduction letter

Above all, your business introduction letter should be professional, free of spelling and grammatical mistakes, one page in length, concise, and provide your contact details. The essential elements include:

• Recipient Name, company name, and address
• Your name, company name, and address
• Date the letter is sent
• A friendly but professional salutation
• The first paragraph should introduce your business, yourself, and the reason for writing
• The 2nd paragraph should include details about products and services and your business
• The final paragraph should restate your purpose for writing and include a call to action
• Friendly closing statement, including phone and email contact information
• Your signature

Business Introduction Letter Template

Business introduction letters have many different objectives and purposes; However, the following provides an example of one type in a format that can be considered.

From: [Your name]

[title][company name]

[full address]

To: [Recipient name]

Subject: [New product introduction, etc.]

Dear [Recipients Name]

I am writing on behalf of [Your company’s name] regarding our introduction of a new product into the market in Seattle, Washington. I am writing to introduce our product to you and deliver information about the [Products or services] we provide. We currently operate in this market and others, including California, Washington, and Colorado, and are excited to be bringing new [products or services] to the Seattle area.

Since we are in the same industry, I wanted to extend greetings and suggest we set up a meeting to discuss our new product and service introduction. At [Your company’s name], we provide [names of products or services] that help our clients improve and develop their services to their clients.

We understand that your business is not currently involved in offering the types of [products and services] we are offering. I believe we at [Name of your company] can work with your company in a partnership to build a stronger market presence for both companies.

Please find enclosed a complete list of our products, services, and price points, as well as our ideas for areas we can partner on. Please feel free to get in touch with me at your convenience to discuss taking this proposal forward and any questions you have regarding this request.

Thank you, and I look forward to hearing from you.

[Your signature]

[Your printed name]

Business Introduction Letter Examples

Reading Business Introduction Letter examples can significantly aid the reader by offering real-world templates and inspiration for crafting their own letters. These examples serve as practical guides, illustrating how to effectively introduce a business, highlight its unique selling points, and establish a professional tone. By examining these examples, readers can gain insights into successful strategies and tailor their own letters for maximum impact. Here are some selected examples to get started.

Company Introduction Letter to Clients

Construction Company Introduction Letter

Garment Business Introduction Letter

Trading Company Introduction Letter

Plumbing Business Introduction Letter

Company Introduction Letter Examples

What is a Business Introduction Email?

Sending a business introduction email can be far more efficient. The email can be sent to your target contact and received instantly, providing that it gets past spam filters and is read by your target customer. Many business people receive hundreds of emails every day from internal employees as well as external clients, suppliers, and businesses like yourself who are trying to build business for their company.

The business introduction email introduces your company and products. It has a call to action that will hopefully cause the contact to respond to you by email or by phone to request more information. This is the critical first step, and it is important to make it interesting and attention-getting. The content of the email must maintain a balance between sparking interest to reach out for more information and providing too much verbose content that the target reads half of the email and then discards it without further thought.

The subject line is extremely important since this is what many busy people initially review as they make decisions regarding which emails to immediately read, to read later, or erase without reading the email content. We will have more on this element later in the post.

How to Write an Introduction Email?

While an introduction email should be concise, compelling, interesting, and include a call to action, there are key elements that should be in every email to increase your success as much as possible.

• The subject line must be compelling
• Tailored greeting
• Focus on the contact
• Explain why you are contacting them
• Deliver value
• Call to action
• Thank the contact and include contact details
• The subject line must be compelling – and pique their interest to open and read the email
• Tailored greeting – to the industry and the culture of the company. Some are more formal than others. E.g., startups may expect a casual greeting while financial institutions may expect formal greetings.
• Focus on the contact – make it personal in a professional way. Find a reference to a public speech, a paper they may have published, participating in a local fundraising activity, etc., and express your interest and appreciation for their contributions. People like to hear that they have been noticed.
• Explain why you are contacting them – indicating whether you are looking for a job at the company, make a sales call, or looking for investment in your company. Include a compliment only if it is genuine and related to the letter and the industry.
• Deliver value – you are asking your contact to invest time to meet you to discuss whatever proposal you are making. Your email should make it clear what is in it for them. How will they benefit from spending an hour or several hours with you to hear your pitch?
• Call to action – should be clear and concise, leaving no doubt regarding what the next step is. You will follow up and call them, or you would like them to call and set up a meeting or provide comments on a document you have sent over, etc.
• Thank the contact and include contact details – a short thank you, ending with your name and contact details, is sufficient. Keep the email concise and to the point.
• Follow up – you may not receive a response, or your call to the action indicated you would call them in a few days. Either way, your follow-up must be more compelling than the initial email. Spam filters may have added your email to the spam folder, never to be looked at. Following up is necessary for a polite, professional manner. You may use social media follow-ups as well if the email does not work, e.g., Text message, WhatsApp, etc.

Subject Line Examples

The email subject line is incredibly important. The content of the subject line can make the difference between your email being read or ending up in the trash. It must be specific, attractive, interesting, on target with the industry, and entice the reader to open and read the content in the email. It must also get past spam filters. Many busy professionals receive hundreds of emails a day. They make split-second decisions on whether to open the message, send it to the trash or save it for reading later. They base their decision on who the email is from and the subject line. Email subject lines should be short and specific. You want to let the reader know what you are writing about so they can see at a glance what the message is all about while they make a split-second decision whether to open the message or send it to the trash. The subject line should also be specific to the situation and the objective of your email. Perhaps you are trying to network with the individual, looking for a job, or it is a sales-related email. The following are a few examples:

• Drinks on me
• Interested in meeting for lunch
• Comments on an Interesting Paper

Sales Emails

• Hello from [Your company]
• Have you considered social media advertising
• Online course development for your book
• New products on the market
• Are you interested in a career change?
• Job opening application
• Applying for a job [title]

Sample Self Introduction Email

The following is an instruction email sample for consideration from yourself:

Subject: re Job Vacancy [Name]

Dear [name of recipient]

My name is [your name] , and I recently reviewed your job vacancy advertisement in [social media, LinkedIn, etc.] . I currently work for [name of company] in the [department] as an [name of your position] . I believe my skills and experience make me an excellent candidate for your opening at your company.

My training and experience includes: [ add list]

I have included my resume as an attachment and will follow up with you in a few days to address any questions you may have.

[name and contact details]

Introducing Someone Else (Subject Line Examples)

There may be situations where your email is introducing a colleague or a company to your contact. Again, you want to make it clear from the outset why the reader should open the message and read the details. In these situations, you may even know the contact, so there is a good chance they will open the message; however, if they receive hundreds every day, it could also get lost in the avalanche of messages arriving every day. The following are a few examples for consideration:

• Your job vacancy – introduction of [name]
• Reference for [Name]
• Connecting [Name] related to [project, job search, etc.]
• Investment opportunity
• Angel Investor looking for opportunities – [name]

Sample Email Introducing Someone Else

The following is an instruction email sample for someone other than yourself:

Subject: Introduction of [Name]

Hi [name of recipient]

I am referring to [Name] , a manager in our [Group] who is one of our most highly rated team members. He is interested in joining your organization and brings a great deal of experience and knowledge, that I believe would be valuable to your team.

[name] is a seasoned manager on the [name of department] providing services to our customers and clients across North America.

I have copied [name] on this email to facilitate your connection regarding potential opportunities in your group. I will let you both take it from here.

[your name and contact details]

Dos of Introduction Email

The following are some of the things you probably should do when preparing an introduction email:

• Provide a signature chosen from a template to ensure consistency and professionalism
• Use an email address that includes your first and last name to avoid being viewed as spam
• Address the email to a specific person who you are confident will read your email
• Personalize the sender’s name. Avoids being viewed as part of an email marketing campaign
• Keep your email content concise and to the point

Don’ts of Introduction Email

The following are some of the things you probably should not do when preparing an introduction email:

• Never send an email without a subject line to avoid being labeled as spam
• Avoid using mass email distributions
• Avoid emailing to a team of people; focus on one or two people
• Long emails seldom are read through to the end
• Emoticons are not considered professional in business emails.

Types of Introduction Email Templates

There are many introduction email templates available online, and many companies customize their templates for their use, using a general template downloaded from an online database. They also fall into several categories of subjects and purposes:

• Business relationships
• Self-introduction
• Sales – sales personnel use email introduction templates to follow up on new leads and to introduce themselves and their company’s products and services. This is usually the initial touchpoint in establishing a new customer relationship
• Business relationships – email introductions are used for many purposes to establish a new business relationship, introduce new products or services, suggest a partnership or investment opportunity.
• Self-introduction – email templates are particularly useful for people looking for a new position, new job, or establishing a new contact in a company they wish to work for. Even in large company’s, an email introduction letter may be used to introduce someone in another department or a different state.

The following are typical frequently asked questions that many readers have about email introduction templates and business introduction templates.

The first step is to focus on the subject line, adding a subject that gets the reader’s attention without triggering spam filters. Referencing an open position that you might be applying for is a great approach. Most business people receive many emails daily and are reluctant to open one from someone they do not know in case it is a spam message or a phishing email. Your subject should be current and focused on the receiver of the email.  Keep the email short and to the point. It should be a professional-looking message using business language, engage the reader, and state clearly why you are writing. Your objective is to have the reader respond to your email introduction either by email or with a phone call. Remember to check your spam filters in case the reader’s response is placed in a spam folder because they are not in your contact list.  Close your email in a friendly manner and include a call to action for a response or to indicate your plan to follow up in a few days with the message recipient.

Both the email and introduction letter should be kept to one page in length. Business managers are busy, receive many emails and letters every day, and don’t have time to read long, wordy emails or letters.  A good rule of thumb is to keep your email short enough that it can be read on someone’s screen without the need to scroll down to see the entire message. In other words, the entire message should be above the fold, which is known as keeping all content to one screen.

In today’s world, the majority of people prefer online responses to job canvases, job searches, and the delivery of proposals. Job canvases often indicate the preferred response location. Another clue in situations where both email addresses and physical addresses are provided, the preferred response is usually listed first.  Business letter introductions sent by regular mail also take longer to be delivered, reviewed, and responded to. Take this into account while preparing introduction letters and the choice of response online or regular mail. Timelines may not allow for physical mail delivery.  Finally, many hiring managers, project managers, and decision-makers are scattered across a variety of work locations. They may be working at home, in the office, or traveling for business purposes. Sending introduction letters by email ensures that the manager has an opportunity to review their email while remote from their regular work location.

Letters of introduction and email introductions are an important communication medium for salespeople, job seekers, project managers, or people looking for investment funds to contact key managers in various organizations. These are busy people. Managers screen messages, opening only those that spark their interest, are on-topic with regards to their area of responsibility and from people they know. The rest either are never read or end up in the trash folder. Writers of introduction letters must write a convincing subject line that captures the reader’s attention, causing them to open the email and scan the message. Once the message is opened, it must be concise and to the point. Quickly introduce yourself and indicate the reason for writing. Close with a friendly call to action and a follow-up plan. Remember, the person reading your letter or email is pressed for time. They will appreciate your short email that is clear and to the point, allowing them to decide how they wish to proceed in response to your email or letter. Finally, the majority of managers appreciate receiving email introduction messages vs. traditional letters due to the increased flexibility to process them whether they are working in the office, from home, or on the road.

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