how to write a web page in an essay

Thursday, February 23: The Clark Library is closed today.

APA Style (7th Edition) Citation Guide: Websites

• Introduction
• Journal Articles
• Magazine/Newspaper Articles
• Books & Ebooks
• Government & Legal Documents
• Biblical Sources
• Secondary Sources
• Films/Videos/TV Shows
• How to Cite: Other
• Additional Help

Table of Contents

Entire Website - No Separate Pages or Sections

Page or Section from a Website

Note: All citations should be double spaced and have a hanging indent in a Reference List.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

This Microsoft support page contains instructions about how to format a hanging indent in a paper.

It can sometimes be difficult to find out who the author of a website is. Remember that an author can be a corporation or group, not only a specific person. Author information can sometimes be found under an "About" section on a website.

If there is no known author, start the citation with the title of the website instead.

The best date to use for a website is the date that the content was last updated. Otherwise look for a copyright or original publication date. Unfortunately this information may not be provided or may be hard to find. Often date information is put on the bottom of the pages of a website.

If you do not know the complete date, put as much information as you can find. For example you may have a year but no month or day.

If an original publication date and a last updated date are provided, use the last updated date. If the more current date is "last reviewed" instead of "last updated," use the original publication date (since the review may not have changed the content).

If there is no date provided, put the letters (n.d.) in round brackets where you'd normally put the date.

Titles should be italicized when the document stands alone (e.g. books, reports, websites, etc.), but not when it is part of a greater whole (e.g. chapters, articles, webpages, etc.).

Website Name

Provide website names in title case without italics after titles of work. Include a period after the website name, followed by the URL. When the author of the work is the same as the website name, omit the site name from the reference.

Retrieval Date

If the content of a website is likely to change over time (e.g. Wikis), you must provide the date you last visited the website.

If a URL is too long to fit onto one line, try to break it at a slash (/).

Entire Website

Note: If you are quoting or paraphrasing part of a website, you should create a reference for a Page or Section. If you mention a website in general, do not create a reference list entry or an in-text citation. Instead, include the name of the website in the text and provide the URL in parentheses.

The Department of Justice has a site called ReportCrime.gov (https://www.reportcrime.gov/) to help people identify and report crimes in their area.

Note : If you cite multiple webpages from a website, create a reference for each. Include the date you retrieved the information if the content is likely to change over time.

Created by a Corporate or Group Author

Corporation/Group/Organization's Name. (Year website was last updated/published, Month Day if given). Title of page: Subtitle (if any). Website Name. URL

Example in which the content is unlikely to change over time:

American Society for the Prevention of Cruelty to Animals. (2019, November 21). Justice served: Case closed for over 40 dogfighting victims . https://www.aspca.org/news/justice-served-case-closed-over-40-dogfighting-victims

Example in which the content is likely to change over time:

Adidas. (2020). Sustainability . Retrieved January 23, 2020, from https://www.adidas.com/us/sustainability

Note: When the author and site name are the same, omit the site name in the reference.

In-Text Paraphrase:

(Corporation/Group's Name, Year)

Example: (Adidas, 2020)

In-Text Quote:

(Corporation/Group's Name, year, Section Name section, para. Paragraph Number if more than one paragraph in section)

Example: (Adidas, 2020, Sustainability section, para. 1)

Note: When there are no visible page numbers or paragraph numbers, you may cite the section heading and the number of the paragraph in that section to identify where your quote came from.

Abbreviating Corporation/Group Author Name in In-Text citations:

Author names for corporations/groups can often be abbreviated. The first time you refer to the author, provide the full name, along with the abbreviation.

If the group name appears in the text of your paper, include the abbreviation in the in-text parenthetical citation:

Example: The American Society for the Prevention of Cruelty to Animals (ASPCA, 2019) assisted in the rescue of 40 dogs.

If the group name first appears within a parenthetical citation, include the full group name as well as the abbreviation in square brackets:

Example: Forty dogs were rescued in Bendena, Kansas (American Society for the Prevention of Cruelty to Animals [ASPCA], 2019).

Provide the full group name (without an abbreviation) in the reference list entry: 

Created by an Individual Author 

Author's Last Name, First Initial. Second Initial if Given. (Year website was last updated/published, Month Day if given). Title of page: Subtitle (if any). Website Name. URL

Price, D. (2018, March 23). Laziness does not exist . Medium. https://humanparts.medium.com/laziness-does-not-exist-3af27e312d01

Shillam, S. (2018). Message from the Dean . University of Portland. Retrieved October 1, 2018, from https://nursing.up.edu/about/index.html

(Author Last Name, Year)

Example: (Shillam, 2018)

(Author Last Name, Year, Section Name section, para. Paragraph Number if more than one paragraph in section)

Example: (Shillam, 2018, Message from the dean section, para. 2)

Created by an Unknown Author 

Title of page: Subtitle (if any). (Year website was last updated/published, Month Day if given). Website Name. URL

Example in which the content is unlikely to change over time (because the restaurant has closed) :

Jarra's Ethiopian Restaurant [Reviews]. (2012, November 9). Yelp. https://www.yelp.com/biz/jarras-ethiopian-restaurant-portland

Powell's City of Books [Reviews]. (2020, February 25). Yelp. Retrieved February 28, 2020, from https://www.yelp.com/biz/powells-city-of-books-portland-4

("Title," Year)

Example: ("Powell's City of Books," 2020)

("Title," Year, Section Name section, para. Paragraph Number if more than one paragraph in section)

Example: ("Powell's City of Books," 2020, Review Highlights)

Note: When there are no visible page numbers or paragraph numbers, you may cite the section heading and the number of the paragraph in that section to identify where your quote came from. In this example, there is only one paragraph under the specific heading, so no paragraph number is needed.

• << Previous: Government & Legal Documents
• Next: Biblical Sources >>
• Last Updated: Apr 30, 2024 1:29 PM
• URL: https://libguides.up.edu/apa

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• College University and Postgraduate
• Academic Writing

How to Cite a Website

Last Updated: February 9, 2023 Fact Checked

This article was co-authored by Michelle Golden, PhD and by wikiHow staff writer, Jennifer Mueller, JD . Michelle Golden is an English teacher in Athens, Georgia. She received her MA in Language Arts Teacher Education in 2008 and received her PhD in English from Georgia State University in 2015. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,560,611 times.

If you're writing a research paper, you'll likely do quite a bit of research online. If you have websites that you want to use as sources for your paper, an entry for the website must appear in the reference list (also called the bibliography or Works Cited) at the end of your paper. You'll also include a citation in-text at the end of any sentence in which you've paraphrased or quoted information that appeared on that website. While the information you need to provide is generally the same across all methods, the way you format that information may vary depending on whether you're using the Modern Language Association (MLA), American Psychological Association (APA), or Chicago style of citation.

Sample Citation Templates

• Example: Claymore, Crystal.
• If no individual author is listed, but the website is produced by a government agency, organization, or business, use that name as the author. For example, if you're using a CDC web page as a source, you would list the author as "Centers for Disease Control and Prevention."

Tip: For your entire Works Cited entry, if an element doesn't exist or isn't provided, simply skip that part of the citation and move on to the next part.

• Example: Claymore, Crystal. "Best-Kept Secrets for Amazing Cupcake Frosting."

• Example: Claymore, Crystal. "Best-Kept Secrets for Amazing Cupcake Frosting." Crystal's Cupcakes , 24 Sept. 2018,

• Example: Claymore, Crystal. "Best-Kept Secrets for Amazing Cupcake Frosting." Crystal's Cupcakes , 24 Sept. 2018, www.crystalscupcakes.com/amazing-frosting.

• Example: Claymore, Crystal. "Best-Kept Secrets for Amazing Cupcake Frosting." Crystal's Cupcakes , www.crystalscupcakes.com/amazing-frosting. Accessed 14 Feb. 2019.

MLA Works Cited Format:

Author Last Name, First Name. "Title of Web Page in Title Case." Name of Website , Day Month Year of publication, URL. Accessed Day Month Year.

• For example, you might write: "The best cupcake frosting techniques are often the least intuitive (Claymore)."
• If you include the author's name in your text, there's no need for a parenthetical citation. For example, you might write: "Award-winning baker Crystal Claymore wasn't afraid to give away all her secrets, sharing her favorite frosting techniques on her website."

• Example: Canadian Cancer Society.

• Example: Canadian Cancer Society. (2017).
• If you're citing several pages from the same website that were published in the same year, add a lower-case letter to the end of the year so you can differentiate them in your in-text citations. For example, you might have "2017a" and "2017b."

• Example: Canadian Cancer Society. (2017). Cancer research.
• If the content you're citing is a stand-alone document, the title should be italicized. This will usually be the case if you're citing a PDF document that appears on a website. If you're not sure, use your best judgment in deciding whether to italicize it or not.

• Example: Canadian Cancer Society. (2017). Cancer research. Retrieved from http://www.cancer.ca/en/cancer-information/cancer-101/cancer-research/?region=on

APA Reference List Format:

Author Last Name, A. A. (Year). Title of web page in sentence case. Retrieved from URL

• For example, you might write: "Clinical trials are used to test new cancer treatments (Canadian Cancer Society, 2017)."
• If you include the author's name in your text, place the year in parentheses immediately after the author's name. For example, you might write: "The Canadian Cancer Society (2017) noted that Canada is a global leader in clinical trials of cancer treatments."

• Example: UN Women.

• Example: UN Women. "Commission on the Status of Women."

• Example: UN Women. "Commission on the Status of Women." UN Women .

• Example: UN Women. "Commission on the Status of Women." UN Women . Accessed February 14, 2019.

• Example: UN Women. "Commission on the Status of Women." UN Women . Accessed February 14, 2019. http://www.unwomen.org/en/csw.

Chicago Bibliography Format:

Author Last Name, First Name. "Title of Web Page in Title Case." Name of Website or Publishing Organization . Accessed Month Day, Year. URL.

• Example: UN Women, "Commission on the Status of Women," UN Women , accessed February 14, 2019, http://www.unwomen.org/en/csw.

Community Q&A

You Might Also Like

• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_electronic_sources.html
• ↑ https://libguides.up.edu/mla/common/websites
• ↑ https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_electronic_sources.html
• ↑ https://libraryguides.vu.edu.au/apa-referencing/7Webpages
• ↑ https://apastyle.apa.org/style-grammar-guidelines/references/examples/webpage-website-references
• ↑ https://owl.purdue.edu/owl/research_and_citation/chicago_manual_17th_edition/cmos_formatting_and_style_guide/web_sources.html
• ↑ http://libanswers.snhu.edu/faq/48009

About This Article

To cite a website in text using MLA formatting, include the author's last name in parentheses at the end of the sentence you're using the source in. If there is no author, include the title of the web page instead. If you're using APA formatting, include the author's last name followed by a comma and the year of publication in parentheses at the end of the sentence. If you don't know the author's name, use the name of the web page instead. For more tips from our English co-author, like how to cite a website in Chicago style, scroll down! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Nov 28, 2016

Did this article help you?

Oct 2, 2017

Oct 5, 2018

Abraham Mathews

Nov 28, 2018

Apr 19, 2018

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Referencing
• Reference a Website in Harvard Style | Templates & Examples

Reference a Website in Harvard Style | Templates & Examples

Published on 19 May 2020 by Jack Caulfield . Revised on 7 November 2022.

To reference a website in Harvard style , include the name of the author or organization, the year of publication, the title of the page, the URL, and the date on which you accessed the website.

Different formats are used for other kinds of online source, such as articles, social media posts and multimedia content. You can generate accurate Harvard references for all kinds of sources with our free reference generator:

Harvard Reference Generator

Instantly correct all language mistakes in your text

Be assured that you'll submit flawless writing. Upload your document to correct all your mistakes.

Table of contents

Online articles, social media posts, images, videos and podcasts, referencing websites with missing information, frequently asked questions about harvard website references.

Blog posts and online newspaper articles are both referenced in the same format: include the title of the article in quotation marks, the name of the blog or newspaper in italics, and the date of publication.

The format for a magazine article is slightly different. Instead of a precise date, include the month, season, or volume and issue number, depending on what the magazine uses to identify its issues.

The URL and access date information are included only when the article is online-exclusive.

The only proofreading tool specialized in correcting academic writing

The academic proofreading tool has been trained on 1000s of academic texts and by native English editors. Making it the most accurate and reliable proofreading tool for students.

Correct my document today

To reference posts from social media platforms like Facebook, Twitter and Instagram, include the username and the platform in square brackets. Write usernames the way they appear on the platform, with the same capitalization and symbols.

If the post has a title, use it (in quotation marks). If the post is untitled, use the text of the post instead. Do not use italics. If the text is long, you can replace some of it with an ellipsis.

Online content is referenced differently if it is in video, audio or image form.

To cite an image found online, such as an artwork, photograph, or infographic, include the image format (e.g. ‘Photograph’, ‘Oil on canvas’) in square brackets.

Online videos, such as those on YouTube, Instagram, Vimeo and Dailymotion, are cited similarly to general web pages. Where a video is uploaded under the name of an individual, write the name in the usual format. Otherwise, write the username of the uploader as it appears on the site.

If you want to locate a specific point in a video in an in-text citation, you can do so using a timestamp.

For a podcast reference, you just need the name of the individual episode, not of the whole series. The word ‘Podcast’ is always included in square brackets. As with videos, you can use a timestamp to locate a specific point in the in-text citation.

Online sources are often missing information you would usually need for a citation: author, title or date. Here’s what to do when these details are not available.

When a website doesn’t list a specific individual author, you can usually find a corporate author to list instead. This is the organisation responsible for the source:

In cases where there’s no suitable corporate author (such as online dictionaries or Wikis), use the title of the source in the author position instead:

In Harvard style, when a source doesn’t list a specific date of publication, replace it with the words ‘no date’ in both the in-text citation and the reference list. You should still include an access date:

It’s important to assess the reliability of information found online. Look for sources from established publications and institutions with expertise (e.g. peer-reviewed journals and government agencies).

The CRAAP test (currency, relevance, authority, accuracy, purpose) can aid you in assessing sources, as can our list of credible sources . You should generally avoid citing websites like Wikipedia that can be edited by anyone – instead, look for the original source of the information in the “References” section.

You can generally omit page numbers in your in-text citations of online sources which don’t have them. But when you quote or paraphrase a specific passage from a particularly long online source, it’s useful to find an alternate location marker.

For text-based sources, you can use paragraph numbers (e.g. ‘para. 4’) or headings (e.g. ‘under “Methodology”’). With video or audio sources, use a timestamp (e.g. ‘10:15’).

In Harvard referencing, up to three author names are included in an in-text citation or reference list entry. When there are four or more authors, include only the first, followed by ‘ et al. ’

A Harvard in-text citation should appear in brackets every time you quote, paraphrase, or refer to information from a source.

The citation can appear immediately after the quotation or paraphrase, or at the end of the sentence. If you’re quoting, place the citation outside of the quotation marks but before any other punctuation like a comma or full stop.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Caulfield, J. (2022, November 07). Reference a Website in Harvard Style | Templates & Examples. Scribbr. Retrieved 6 May 2024, from https://www.scribbr.co.uk/referencing/harvard-website-reference/

Is this article helpful?

Jack Caulfield

Other students also liked, a quick guide to harvard referencing | citation examples, harvard style bibliography | format & examples, harvard in-text citation | a complete guide & examples, scribbr apa citation checker.

An innovative new tool that checks your APA citations with AI software. Say goodbye to inaccurate citations!

Home / Guides / Citation Guides / Harvard Referencing / How to reference a website using the Harvard referencing style

How to reference a website using the Harvard referencing style

This guide covers how to reference a website in Harvard style. When citing information sourced from the web, it is of paramount importance that you make very clear what it is you are referencing. As sources on the internet can vary widely, your reference should aim to provide a trail that can lead the reader directly to the source. An internet source could be almost anything, including but not limited to scholarly journal articles, newspaper articles, blog posts, and personal web pages. Your reference format for internet sources will vary based on the type of source.

Since most websites are updated from time to time, it is possible that anything you quote may be changed or removed. This means that it is important to record within your citation the date that you last accessed the site.  

Another important fact to be mindful of is that most websites do not have page numbers. If you need to reference a specific location on a website, you can use paragraph numbers in place of page numbers (abbreviated ‘para.’ in your in-text citation).  

Citation styles for different online sources

This section will elaborate on the citation style to be utilized for the following sources, along with examples for each source type.  

Web pages authored by an individual/individuals

Your references for this type of web page will include the following information:  

• Author’s/Authors’ names
• The year the site was published or last updated (in round brackets)
• Title of the web page (in italics)
• Available at: URL (Accessed: date)  

In-text citation

B. Johnson (2016) made his argument quite clear stating…

Reference list

Johnson, B. (2016) The rise of the Ubermensch. Available at: http://www.bjohnsonsworld.co.uk/theriseoftheubermensch (Accessed: 23 October 2017).

In-text citation (two authors)

After years of research, Russell and Verstappen (2013) found that…

Russell, J. and Verstappen, M. (2013) Rubber compounds and their rate of wear . Available at: http://www.dailysciencefixforyou.com/rubbercompounds (Accessed: 24 November 2019).

Web pages authored by a company or organization

Here’s the information you will need to include for this type of reference:

• Name of the company/organization
• Year the site was published or last updated (in round brackets)            
• Title of the web page (in italics)      
• Available at: URL (Accessed: date)                          

A patient may suffer mild psychosis (Rural Health Institute, 2018) as a result of…

Rural Health Institute (2018) The effects of shock therapy. Available at: http://www.rhi.co.uk/shocktherapy (Accessed: 31 October 2019).

Web pages with no author  

Citation structure :

• Title of the webpage (in italics)
• The year the site was published/last updated (in round brackets)
• Available at: URL (Accessed: date)          

Renderings of the architect’s master plan can be found online ( Gumpert’s Modernism, 2013) …

Reference List

Gumpert’s Modernism (2013) Available at: https://www.stellararchitecture.com/modernism/ (Accessed: 24 July 2020)

Web pages with no author or title

Citation structure:

• URL of the page
• (Accessed: date)        

In-text citation    

Salt dough cookies (http://www.wholesomerecipes.com/saltdough.html, 2018) are a wonderful way to….

http://www.wholesomerecipes.com/saltdough.html (2018) (Accessed: 12 September 2020).

Web pages without a date

Citation information:  

• Author’s name
• Mention that no dates were available (use ‘no date’ in round brackets)
• Title of the web page, if available (in italics)

Cuba struggled through the decade (Banana Republic News, no date) facing a constant onslaught of….

Banana Republic News (no date) The trials and tribulations of Cuba. Available at: https://www.bananafyinews.com/cuba.html (Accessed: 15 July 2019).

Multiple pages from the same website

If you need to cite multiple pages from the same website, and the pages have different authors and/or publication dates associated with them, then you can simply use corresponding individual in-text citations and reference list entries for each page that you cite. In this case, you would also include the unique URL for each page in its corresponding reference list entry. However, if the pages you are citing all have the same author and publication date, you can differentiate between them in both your reference list entries and in-text citations by adding a lowercase letter after the date.

(Centers for Disease Control and Prevention, 2022a)

(Centers for Disease Control and Prevention, 2022b)

Centers for Disease Control and Prevention (2022a)  International travel . Available at: https://www.cdc.gov/coronavirus/2019-ncov/travelers/international-travel/index.html (Accessed: 18 July 2022).

Centers for Disease Control and Prevention (2022b) Cruise ship travel during COVID-19 . Available at: https://www.cdc.gov/coronavirus/2019-ncov/travelers/cruise-travel-during-covid19.html (Accessed: 18 July 2022).

Note that if the web page has no date, insert a hyphen between the words ‘no date’ and the lowercase letter to improve readability, for example: (no date-a) or (no date-b).

Web blogs or video blogs

When citing any information from blogs or vlogs, you need to keep in mind that you are treading a very thin line between objectivity and subjectivity. Blogs or vlogs are meant to be informal as most people use them to express their perspectives on issues or topics that are close to their heart, or to comment on issues from the public domain. So, be incredibly careful as most blogs are not very well reasoned or objective in their stance.

• The year that the blog/vlog was published or last updated (in round brackets)
• Title of the blog/vlog (in single quotation marks)
• Title of the site that hosts the blog/vlog (in italics)
• The day or month the blog/vlog was posted

Note that if you’re trying to cite a vlog that was posted on YouTube, you’ll need to know how to cite a YouTube video in Harvard style .

Engelbert D’Souza (2015) has expounded on the “Mandela Effect” at great length….

D’Souza, E. (2015) ‘The Mandela Effect’, Engelbert’s monthly blog , 6 November. Available at: https://www.engelbertsmonthlyblog/november/mandelaeffect/ (Accessed: 11 September 2016).

Social networking sites  

Citation information:

• Year (in round brackets)
• Title of the post (in single quotation marks)
• [Instagram]
• Day/month of the post
• Available at: URL (Accessed: date)    

In-text citation  

Hendrix was a master of distortion and feedback (Casanova, 2018) …

Casanova, G. (2018) ‘Jimi Hendrix: wild blue angel’ [Instagram]. 18 September. Available at: https://www.instagram.com (Accessed: 7 October 2019)

• Author (if available, otherwise use the title)
• The year the article was published or last updated (in round brackets)
• Title of the post (in italics)
• Day/month the post was uploaded

The Trump rally drew large crowds in South Carolina ( Trump campaign , 2016).

Trump campaign (2016) [Facebook] 24 October. Available at: https://www.facebook.com (Accessed: 28 February 2019).

• Author of the tweet
• Twitter handle (in square brackets)
• The year the tweet was posted (in round brackets)
• The full body of the tweet (if it is too long, use an ellipsis to shorten it)
• The day/month the tweet was posted

Jasper Kuhn (2018) was quite critical about the proceedings…

Kuhn, J. [@kuhnper] (2018) It was appalling to see the leaders of the state bicker like rabid dogs in the assembly [Twitter] 31 January. Available at: https://twitter.com/kuhnper/status/161664645.654654.655 (Accessed: 17 July 2018).

Key takeaways

• While referencing anything from a website, the main aim is to provide a trail that can lead the reader directly to the source.  
• An important point to keep in mind is that you will need to cite the date you last accessed the site.  
• Since most websites do not have page numbers, use paragraph numbers to show where you found the information you used.  

Published October 29, 2020.

Harvard Formatting Guide

Harvard Formatting

• et al Usage
• Direct Quotes
• In-text Citations
• Multiple Authors
• Page Numbers
• Writing an Outline
• View Harvard Guide

Reference Examples

• View all Harvard Examples

How useful was this post?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Harvard Referencing Examples

Writing Tools

Citation Generators

Other Citation Styles

Plagiarism Checker

Upload a paper to check for plagiarism against billions of sources and get advanced writing suggestions for clarity and style.

Get Started

Write on the web

Microsoft Edge is the only browser that lets you take notes, write, doodle, and highlight directly on webpages. Then you can save and share your handiwork in all the usual ways. Make notes on recipes, send your partner "subtle hints" about birthday gifts, or draw mustaches on celebrities—the web is your canvas.

1. Ballpoint pen 2. Highlighter 3. Eraser 4. Add a typed note 5. Clip 6. Touch writing 7. Save web note 8. Share

For more help with web notes and sharing, see Use Microsoft Edge to collaborate (PDF, English only) .

Need more help?

Want more options.

Explore subscription benefits, browse training courses, learn how to secure your device, and more.

Microsoft 365 subscription benefits

Microsoft 365 training

Microsoft security

Accessibility center

Communities help you ask and answer questions, give feedback, and hear from experts with rich knowledge.

Ask the Microsoft Community

Microsoft Tech Community

Windows Insiders

Microsoft 365 Insiders

Find solutions to common problems or get help from a support agent.

Online support

Was this information helpful?

Thank you for your feedback.

PARAMOUNT ADVERTISING

With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.

LATEST NEWS AND INSIGHTS

A Force of Nature

Our content and creative capabilities are your pathway to cultural relevance. Learn how we partnered with Mastercard and The GRAMMYs for a one-of-a-kind performance with SZA, telling the right story with the right person at the right time.

The Golazo Effect

For years we’ve heard, “soccer is finally coming to America,” but now, we can conclusively say, it’s arrived. Explore the growing interest in the world’s most popular sport and how CBS Sports Golazo Network has built fandoms in its first year with unparalleled coverage of worldwide soccer.

The Changing Face of Popularity

Fame, impact, and pushing boundaries is the recipe for popular, fan-driven content. Explore what's driving breakthrough moments of popularity and how brands can better connect with audiences in our latest LinkedIn newsletter.

Get In Touch

• Subscribe to our newsletter

RIP Metaverse

An obituary for the latest fad to join the tech graveyard

The Metaverse , the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

The capital-M Metaverse, a descendant of the 1982 movie "Tron" and the 2003 video game "Second Life," was born in 2021 when Facebook founder Mark Zuckerberg changed the name of his trillion-dollar company to Meta. After a much-heralded debut, the Metaverse became the obsession of the tech world and a quick hack to win over Wall Street investors. The hype could not save the Metaverse, however, and a lack of coherent vision for the product ultimately led to its decline. Once the tech industry turned to a new, more promising trend — generative AI — the fate of the Metaverse was sealed.

The Metaverse is now headed to the tech industry's graveyard of failed ideas. But the short life and ignominious death of the Metaverse offers a glaring indictment of the tech industry that birthed it.

Grand promise

From the moment of its delivery, Zuckerberg claimed that the Metaverse would be the future of the internet. The glitzy, spurious promotional video that accompanied Zuckerberg's name-change announcement described a future where we'd be able to interact seamlessly in virtual worlds: Users would "make eye contact" and "feel like you're right in the room together." The Metaverse offered people the chance to engage in an "immersive" experience, he claimed.

These grandiose promises heaped sky-high expectations on the Metaverse. The media swooned over the newborn concept: The Verge published a nearly 5,000-word-long interview with Zuckerberg immediately following the announcement — in which the writer called it "an expansive, immersive vision of the internet." Glowing profiles of the Metaverse seemed to set it on a laudatory path, but the actual technology failed to deliver on this promise throughout its short life. A wonky virtual-reality interview with the CBS host Gayle King , where low-quality cartoon avatars of both King and Zuckerberg awkwardly motioned to each other, was a stark contrast to the futuristic vistas shown in Meta's splashy introductory video .

The Metaverse also suffered from an acute identity crisis. A functional business proposition requires a few things to thrive and grow: a clear use case, a target audience, and the willingness of customers to adopt the product. Zuckerberg waxed poetic about the Metaverse as "a vision that spans many companies'' and "the successor to the mobile internet," but he failed to articulate the basic business problems that the Metaverse would address. The concept of virtual worlds where users interact with each other using digital avatars is an old one, going back as far as the late 1990s with massively multiplayer online role-player games, such as "Meridian 59," "Ultima Online," and "EverQuest." And while the Metaverse supposedly built on these ideas with new technology, Zuckerberg's one actual product — the VR platform Horizon Worlds, which required the use of an incredibly clunky Oculus headset — failed to suggest anything approaching a road map or a genuine vision. In spite of the Metaverse's arrested conceptual development, a pliant press published statements about the future of the technology that were somewhere between unrealistic and outright irresponsible . The CNBC host Jim Cramer nodded approvingly when Zuckerberg claimed that 1 billion people would use the Metaverse and spend hundreds of dollars there, despite the Meta CEO's inability to say what people would receive in exchange for their cash or why anyone would want to strap a clunky headset to their face to attend a low-quality, cartoon concert.

A high-flying life

The inability to define the Metaverse in any meaningful way didn't get in the way of its ascension to the top of the business world. In the months following the Meta announcement, it seemed that every company had a Metaverse product on offer, despite it not being obvious what it was or why they should.

Microsoft CEO Satya Nadella would say at the company's 2021 Ignite Conference that he couldn't "overstate how much of a breakthrough " the Metaverse was for his company, the industry, and the world. Roblox, an online game platform that has existed since 2004, rode the Metaverse hype wave to an initial public offering and a $41 billion valuation. Of course, the cryptocurrency industry took the ball and ran with it: The people behind the Bored Ape Yacht Club NFT company conned the press into believing that uploading someone's digital monkey pictures into VR would be the key to "master the Metaverse." Other crypto pumpers even successfully convinced people that digital land in the Metaverse would be the next frontier of real-estate investment . Even businesses that seemed to have little to do with tech jumped on board. Walmart joined the Metaverse. Disney joined the Metaverse.

Companies' rush to get into the game led Wall Street investors, consultants, and analysts to try to one up each other's projections for the Metaverse's growth. The consulting firm Gartner claimed that 25% of people would spend at least one hour a day in the Metaverse by 2026. The Wall Street Journal said the Metaverse would change the way we work forever . The global consulting firm McKinsey predicted that the Metaverse could generate up to "$5 trillion in value," adding that around 95% of business leaders expected the Metaverse to "positively impact their industry" within five to 10 years. Not to be outdone, Citi put out a massive report that declared the Metaverse would be a $13 trillion opportunity .

A brutal downfall

In spite of all this hype, the Metaverse did not lead a healthy life. Every single business idea or rosy market projection was built on the vague promises of a single CEO. And when people were actually offered the opportunity to try it out, nobody actually used the Metaverse.

Decentraland, the most well-funded, decentralized, crypto-based Metaverse product (effectively a wonky online world you can "walk" around), only had around 38 daily active users in its "$1.3 billion ecosystem." Decentraland would dispute this number, claiming that it had 8,000 daily active users — but that's still only a fraction of the number of people playing large online games like "Fortnite." Meta's much-heralded efforts similarly struggled: By October 2022, Mashable reported that Horizon Worlds had less than 200,000 monthly active users — dramatically short of the 500,000 target Meta had set for the end of 2022. The Wall Street Journal reported that only about 9% of user-created worlds were visited by more than 50 players , and The Verge said that it was so buggy that even Meta employees eschewed it . Despite the might of a then-trillion-dollar company, Meta could not convince people to use the product it had staked its future on. 

The Metaverse fell seriously ill as the economy slowed and the hype around generative AI grew. Microsoft shuttered its virtual-workspace platform AltSpaceVR in January 2023, laid off the 100 members of its "industrial metaverse team ," and made a series of cuts to its HoloLens team . Disney shuttered its Metaverse division in March, and Walmart followed suit by ending its Roblox-based Metaverse projects. The billions of dollars invested and the breathless hype around a half-baked concept led to thousands — if not tens of thousands — of people losing their jobs .

But the Metaverse was officially pulled off life support when it became clear that Zuckerberg and the company that launched the craze had moved on to greener financial pastures. Zuckerberg declared in a March update that Meta's "single largest investment is advancing AI and building it into every one of our products." Meta's chief technology officer, Andrew Bosworth, told CNBC in April that he, along with Mark Zuckerberg and the company's chief product officer, Chris Cox, were now spending most of their time on AI. The company has even stopped pitching the Metaverse to advertisers , despite spending more than $100 billion in research and development on its mission to be "Metaverse first." While Zuckerberg may suggest that developing games for the Quest headsets is some sort of investment, the writing is on the wall: Meta is done with the Metaverse.

Did anyone learn their lesson?

While the idea of virtual worlds or collective online experiences may live on in some form, the Capital-M Metaverse is dead. It was preceded in death by a long line of tech fads like Web3 and Google Glass. It is survived by newfangled ideas like the aforementioned generative AI and the self-driving car. Despite this long lineage of disappointment, let's be clear: The death of the Metaverse should be remembered as arguably one of the most historic failures in tech history.

I do not believe that Mark Zuckerberg ever had any real interest in "the Metaverse," because he never seemed to define it beyond a slightly tweaked Facebook with avatars and cumbersome hardware. It was the means to an increased share price, rather than any real vision for the future of human interaction. And Zuckerberg used his outsize wealth and power to get the whole of the tech industry and a good portion of the American business world into line behind this half-baked idea. 

The fact that Mark Zuckerberg has clearly stepped away from the Metaverse is a damning indictment of everyone who followed him, and anyone who still considers him a visionary tech leader. It should also be the cause for some serious reflection among the venture-capital community, which recklessly followed Zuckerberg into blowing billions of dollars on a hype cycle founded on the flimsiest possible press-release language. In a just world, Mark Zuckerberg should be fired as CEO of Meta (in the real world, this is actually impossible ). 

Zuckerberg misled everyone, burned tens of billions of dollars, convinced an industry of followers to submit to his quixotic obsession, and then killed it the second that another idea started to interest Wall Street. There is no reason that a man who has overseen the layoffs of tens of thousands of people should run a major company. There is no future for Meta with Mark Zuckerberg at the helm: It will stagnate, and then it will die and follow the Metaverse into the proverbial grave.

Ed Zitron  is the CEO of  EZPR , a national tech and business public-relations agency. He is also the author of the tech and culture newsletter  Where's Your Ed At .

About Discourse Stories

Through our Discourse journalism, Business Insider seeks to explore and illuminate the day’s most fascinating issues and ideas. Our writers provide thought-provoking perspectives, informed by analysis, reporting, and expertise. Read more Discourse stories here .

Related stories

More from Tech

Most popular

• Main content

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Welcome to the Purdue Online Writing Lab

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

The Online Writing Lab at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Students, members of the community, and users worldwide will find information to assist with many writing projects. Teachers and trainers may use this material for in-class and out-of-class instruction.

The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives. The Purdue OWL offers global support through online reference materials and services.

A Message From the Assistant Director of Content Development 

The Purdue OWL® is committed to supporting  students, instructors, and writers by offering a wide range of resources that are developed and revised with them in mind. To do this, the OWL team is always exploring possibilties for a better design, allowing accessibility and user experience to guide our process. As the OWL undergoes some changes, we welcome your feedback and suggestions by email at any time.

Please don't hesitate to contact us via our contact page  if you have any questions or comments.

All the best,

Social Media

Facebook twitter.