what is the main idea of the essay women's business

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Women’s Business Summary And Important Questions

1 Women’s Business
2 Women’s Business Summary
3.1 Justify the title “Women’s Business”. [2075 C]
3.2 What strategy did Lydia E Pinkham use to grow her business? [2072 C]
3.3 How did Pinkham act as a saviour of her sex? Explain.
3.4 What is the main idea of the essay, “Women’s Business”.
4 Refrences

Women’s Business

-Ilene Kantrov

Women’s Business Summary

The essay “Women’s Business” was written by an American writer Ilene Kantrov. In this essay, the writer portrays a picture of a pioneering businesswoman of the USA Lydia E. Pinkham and describes several other business women of the following century who tried to follow the footsteps of Lydia E. Pinkham.

Lydia E. Pinkham was the pioneering businesswoman of America who produced herbal medicine, Lydia E. Pinkham’s Vegetable Compound and advertised it in a newspaper in 1879. She claimed that her product to be the greatest remedy in the world for all types of female weaknesses. She used her image as a kind woman to promote your business.

She tried to introduce social activism into her marketing efforts. She claimed that she was offering something more to her customers and society besides her product. She also claimed to support women’s rights, fiscal reform, and temperance. Along with her products, she offered her customers some suggestion for diet exercise and hygiene. Because of her gold marketing strategy and social activism she was able to establish herself as a model in the world of American business.

The businesswoman of the following century tried to follow the footsteps of Lydia E. Pinkham in many ways though they departed away from her model in some respects. The businesswomen like Helena Rubinstein and Elizabeth Arden promoted their business of cosmetics, hairstyling and readymade clothes using the image of a glamorous socialite.

Two other businesswomen Margaret Rudkin and Jennie Grossinger ran an incorporation and resort hotel. Jennie Grossinger used her image as a grandmother to prosper her business of resort hotel.

Another businesswoman, Gertrude Muller invented “Toildey Seat” besides writing booklets on the progressive philosophy of child-rearing. The last businesswoman included in the essay was Annie Turnbo-Malone, who established “Poro College of hairstyling”. She also claimed to uplift the economic condition of black women.

All the businesswomen after Lydia E. Pinkham tried to carry on their business and social services side by side but they were not as successful as their model. The business of all of these businesswomen grew out of the traditional skills and catered to the needs of the women.

They understood the taste of women and went on producing the goods to match their taste. Some of the businesswomen like Annie Turnbo-Malone, Helena Rubinstein and Jennie Grossinger were both philanthropists as well as business executives. The advertising claims of some of this businesswoman were extravagant, even misleading. Some of this businesswoman though they claimed to be social activities were found practising the business against the ethics of the social service. For example, a Businesswoman who supported temperance was selling a product containing a high level of alcohol and another businesswoman, Jennie Grossinger was also against the sale of alcohol, was selling alcohol in her hotel.

Some Important Questions and Answers from “Women’s Business”

Justify the title “women’s business”. [2075 c].

Answer. The writer of the essay, Ilene Kantrov, presents the business strategies of women in “Women’s Business”. The author tries to portray a picture of a pioneering businesswoman of the USA Lydia E. Pinkham and describes several other businesswomen and their works. Lyndia E. Pinkham was one of the successful businesswomen in America. She developed her business for social welfare, especially for women than the other businesswomen like Margaret Rudkin, Jennie Grossinger, Elizabeth Arden. Helena Rubinstein, Annie- Turnbo-Malone, etc. These female entrepreneurs were always ladies first in America. They all contributed a lot in business and got success more than their male counterparts. (Dhamala & Paudel, 2019)

What strategy did Lydia E Pinkham use to grow her business? [2072 C]

Answer. Lydia E Pinkham, a pioneer and successful businesswoman in America practised some strategies to grow and expand her business. She advertised and marketed her business through the newspaper in 1879. She decided to inject social activism into her marketing attempts. She insisted that she was offering something more to her customers and community besides her product. She nourished females, advertised her home product medicine, gave service and suggestions to females about their physical problems, infertility, nervousness, hysteria and even women right and marital conflict. She produced not only useful things for women like cosmetics but she also gave practical suggestions to her customers on diet, exercise and hygiene as her strategy to raise her business. In this way, she was able to establish herself as a model in the American women business scene.

How did Pinkham act as a saviour of her sex? Explain.

Answer. Pinkham as a businesswoman and a social worker acted as a saviour of her sex because while doing business, she produced things like medicine and diet beneficial for the women. She introduced useful tricks and information with her product to solve the problems related to the physical and psychological concerns and problems of the women. She completely served the women in a complete manner. She tried to save and promote womanness for all. Her recommendations and products really became useful for all. She was a successful and influential businesswoman in American markets.

What is the main idea of the essay, “Women’s Business”.

“Women’s Business” portrays the picture of some successful businesswomen from the USA, who used their marketing skills and social welfare to gain business success.

These business women’s production and business helped many people in different ways. Businesswomen were involved in producing some useful things for women like medicine and cosmetics. They provided not only useful things to women but also advised and helped to cure the problems of women like nervousness, hysteria, barrenness, and other female problems. In America businesswomen like Lydia E. Pinkham, Elizabeth, Jenny Grossinger were very much successful and they could earn a lot of money by selling their products due to the means of advertisements, suggestion and inspiration to use their products. So, in conclusion, the essay Women’s Business expresses that even women can do as good business as men can and they get success in business with the help of influential marketing and other strategies like social welfare.

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Dhamala, B. P., & Paudel, R. P. (2019). NEB Chapter-Wise Questions-0Answers Compulsory English-II (9th Edition Revised ed.). Neema Publication.

Reading to Understand

Reading to Understand (8 minutes)
Working with Context Clues (5 minutes)
The Main Idea

Steps for Identifying the Main Idea

Knowledge Check
Academic Reading Challenges (7 minutes)

The main idea is the point or message - what an author presents and what a reader takes from a text.

Searching for that main idea is a very important activity in understanding a text. It is usually found in the opening paragraph when the author is setting up the topic and expressing the thesis.

However, the location can vary according to the type of reading. For example, a research article's main idea is toward the end, whereas a persuasive essay's main idea is conveyed at the beginning.

what is the main idea of the essay women's business

Pre-read to Determine the Overall Topic

Examine the title and then skim the text to determine who or what the reading is about. If you see the same word repeated you know that it is likely the topic or at least an important element of the topic. The topic should be a noun or a noun phrase such as "online education." The topic itself does not convey any meeting us you must read on to determine the main idea.

Ask yourself questions about the text as you read in-depth. Pay close attention to the introduction, the first sentence of body paragraphs, and the conclusion. In these places, the author typically states and supports the main idea.

Questions to Ask Yourself While Reading :

What elements make up this topic?
What is the author saying about this topic?
What does the author want me to know or believe about this topic?

Reflect on what you have read. If the main idea is not immediately apparent to you review the introduction and conclusion. The main idea should be a complete thought such as "because of its flexibility, comfort, and lower-cost online education is increasing in popularity for younger generations."

Questions to Ask Yourself While Reflecting:

What is the message I take away from this reading?
What point does the information add up to?
What idea does the author reinforce in the conclusion?
What is the final impression I have about this topic?

Finding the Main Idea

Once you believe you have found the main idea, check that each body paragraph relates to that main idea. The body paragraph should include supporting ideas that reinforce and provide greater detail about the main idea.

Some students find it beneficial to sketch the main idea and supporting ideas in their notes as a concept map.

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Women’s Business: Summary, N0tes, QAs

Women’s business, writer: ilene kantrov.

The writer Ilene Kantov is a feminist writer who supports most of the ideas of the women and their notion in the essay in the modern trend of globalization. She portrays a portrait of Lydia Pinkham and she goes on to tell about other business women who follow her footsteps. Lydia Pinkham combines her business with social service. She supports women’s rights, temperance and their social as well as economic reform. Her kind and beautiful face shine in the pages of papers to advertise her medicinal products to cure the diseases of women. She expects a militant feminist would support the business policy of Pinkham. She would certainly support women’s rights, independence as well as social and economic upliftment. She would react positively to Lydia’s advertising to champion women’s rights, temperance and fiscal reform. She would equally support the women’s advice on nutrition, exercise, hygiene and child-rearing. She would thus praise the activities of Pinkham and other women who tried to make the women race socially aware and economically independent. Lydia Pinkham and many other women of her time playing different roles to promote women’s business. They competed with their male counterparts and didn’t hesitate to go to the court of law like male businessmen. A militant feminist would no doubt praise and support all these activities of women in this essay.

However; there are some debatable statements of the writer which are not digestible for a militant feminist. Lydia Pinkham suggests her women customers not to go to the male physicians. A true feminist wouldn’t support such an idea. She also wouldn’t support the altitudes of Helena and Elizabeth who attracted women to use cosmetics in the hope of getting married to European aristocrats. She would object to the idea of limiting women’s business within their own race. A true feminist may think that men and women are interdependent. In the absence of either men or women, the world will not run. Thus, the businesswomen should focus on the equality of men and women.

“Women’s Business” differs in many ways from their male counterparts. The businesswomen combined their business with social service. They displayed their images to advertise their products. The women offered their customers more than their products. They supported women’s rights, temperance, and social and economic reform. They gave advice to their customers about diet, exercise, hygiene etc. They printed reports for the women to cure physical problems, infertility nervousness, hysteria and even marital conflict. They used their images as women to promote their business. Helena and Elizabeth, for example, took advantage of their images as women to promote their business of cosmetics. Some businesswomen tried to show their roles as mother and grandmother and some other developed their images as glamorous fashionable women. They advertised their products, promoted their business and earned a lot of money as well. Some women even invested some part of their profit into good works and social reform. However, women were more sex conscious. They helped only women and promoted traditional women’s skills. Lydia Pinkham, the leading American Businesswoman of that time advised her customers to avoid male physicians. In the realities of the market place, some business-women didn’t support feminism.

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Important Questions and Answers:

1. Which of Lydia Pinkham’s business methods did later women capitalists adopt for their own enterprises? In what ways did they depart from Pinkham’s model? Ans: Like Lydia Pinkham, the other capitalists sold their products and wanted to show their customers they were doing activities to raise their social and economic life. Most of the customers were mostly women. Lydia Pinkham’s methods were practical. For example, she used her advertisements to champion women’s rights, temperance, and fiscal reform. She also encouraged women to seek guidance from women physicians and gave practical suggestions about diet, exercise and hygiene. Similarly, Arden sold make-up products but also gave advice on nutrition and exercise at her salons. Helena Rubenstein also did the same: she sold cosmetics like Arden but she also expounded the benefits of eating raw food. Thus, these two women like Lydia thought they were providing other women with something more than a product. Most capitalists also used their image cleverly in their marketing activities. Jennie Grossinger, like Lydia, managed to remain the ‘grandmother’ in the eyes of her clients. Her hotel business was very successful. Another woman, Margaret Rudkin built a successful career in the food industry by making additive-free wheat bread to supplement her husband’s income much like Lydia did when she started making herbal preparations to supplement her husband’s real estate business.

However, Lydia, unlike Arden and Rubenstein, did not put on a glamorous outlook. She did not marry any aristocrat(s). Rubenstein and Arden, on the other hand, developed their image of glamorous fashionable women. Lydia, through her product and clever marketing campaign, became a pioneer woman in the history of American business. She claimed herself to be the “Saviour of her sex”, which was extraordinary as other women like Grossinger, Annie Turnbo-Malone and Helena Rubinstein were philanthropic and showed more concern to women cause than did Pinkham. Pinkham sold alcohol while she was advocating against alcohol use. Thus, Pinkham combined marketing with socio-economic transformation in the most successful manner of all female entrepreneurs. However, there are more similarities among these entrepreneurs than there are differences.

2. How did the businesswomen the writer introduces in her essay differ from their male counterparts? In what ways did they resemble male entrepreneurs of their day? Ans: Women differed in many ways from their male counterparts in many ways. The first difference was in their approach: the male contemporaries were more motivated by profit and their business had no room for social service, whereas women cleverly complimented profit motive with service motive. Women like Lydia E. Pinkham, Helena Rubinstein, Jennie Grossinger and Annie Turnbo-Malone were exemplary in their social drive. Similarly, women capitalists did businesses that catered to female tastes, and these businesses grew out of traditional women skills. Thirdly, women entrepreneurs cultivated a certain image in order to advance their businesses and establish their position among fellow women. Thus, Lydia Pinkham, Margaret Rudkin and Jennie Grossinger acted like grandmothers in their respective businesses. Helena Rubinstein and Elizabeth Arden created an image of glamorous socialites, and Turnbo-Malone that of a social activist. Thus, women entrepreneurs had two roles in society. One was businesswomen and the other was mothers or grandmothers or fashionable women. However, there were many similarities between these women entrepreneurs to those of their male counterparts.

Although women entrepreneurs aimed to serve as well as sell, however, these businesswomen frequently put profit ahead of altruism, and like male counterparts, they made extravagant and misleading advertisement claims about their products and services that regulating bodies like FDA and FTC had to intervene or take stern actions against them. Rubinstein was forced to withdraw some medical claims she made for her products. Also, the feminine ideals they loved so often did not go very well with the realities of the marketplace, where they acted as a businesswoman, not as ladies.

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3. What is the thesis/main idea of the essay? Ans: The main idea of the essay is that women’s new marketing strategy helps them to achieve their aim in capitalistic. Lydia Pinkham combined her business with social service. Along with her products, she advocated women’s rights as well as economic reform. The essay is mainly concerned about the combination of women’s marketing effort with strong social activism. OR Women’s business presents the main idea that businesswomen were much successful in America. They are much popular too. Their production and business benefited many people in different ways. Businesswomen were involved in producing some useful things to women like cosmetics. They produced not only useful things to women but they also suggested and helped to cure womanly problems like nervousness, hysteria, barrenness, and so on. In America, businesswomen like Lydia E. Pinkham, Elizabeth, and Jennie Grossinger were very much successful and they earned a lot of money by selling their products by means of advertisements, suggestion and inspiration. So, in conclusion, the essay Women’s Business expresses that women can do as good a business as men can, and they can get success in business with the help of media and their own ingenuity. tools.

4. How would you expect a militant feminist to react to this essay? Are any of the writer’s general statements debatable? Ans: A militant woman is someone who shows a fighting disposition without self-seeking. She would express great satisfaction at the way the women entrepreneurs of America combined social activism into their marketing effort. She would support their innovative marketing techniques to make a profit but she probably wouldn’t like extreme claims like the ones made by Lydia E Pinkham, who made extraordinary claims of Vegetable Compound of being “the greatest remedy in the world.” She would appreciate the effort of Lydia Pinkham and Margaret Rudkin who started their businesses as support to complement or support their husbands’ income. She would be inspired by their effort to market their homely skills to great profit in the marketplace. She would support social marketing efforts like temperance and fiscal reform as well as advice on nutrition, exercise, hygiene, thriftiness, and diet, however, she would hate marketing techniques like the Department of Advice that encouraged women to seek medical attention from female physicians only. She would consider this as a sign of weakness, and an impediment to the greater goal of female independence from the psychologically imposed barrier. Likewise, she wouldn’t appreciate Elizabeth Arden’s facial treatment system that used painful procedure to get glowing feminine skin. She would be happy with the skin she has got, and not bother to get an extraordinary one to show it to a male. She would find it all right to create a certain image to further her business. She would praise Turnbo-Malone’s effort to uplift black women’s lives and to make them economically independent so as to create a discrimination-free society, but she wouldn’t like the publicity stunts of Elizabeth and Helena who drew attention to themselves through their marriages to European aristocrats. She would marry a man who understands her rather than looking for a man from an aristocratic background. Finally, she would like women to go beyond the businesses they are good at traditionally and make a foray into all kinds of businesses, especially those that have been traditionally male’s territory.

5. What was Lydia Pinkham’s cleverest marketing technique? Ans: Lydia set up the Department of Advice, and then encouraged women to bypass male physicians and seek guidance from a woman. She also gave practical advice on diet, exercise and hygiene. She endorsed her herbal medicine too.

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How To Write An Essay About Women In Business

Table of Contents

How to write an essay about women in business

How to start
How to write main part
How to conclude
Outline example

Women form a major segment in the business sector. They are often considered to be the best managers due to among other factors, their understanding nature and the fact that they often give a motherly ear to employees’ grievances. The business world has benefited immensely from the contribution made by many well-known businesswomen. In the current world where women are just as competent and confident as men, and where women have risen to influential positions, the business world has not been left behind. A paper on “women in business” will explore the extent to which the female gender has influence business in the world.

How to start an essay about women in business

To begin an essay, the author will need to make up his mind on what he or she considers being key aspects of women’s involvement in business. Each section of the essay will convey specific ideas . One of the key parts of the essay is the introduction and the thesis of the paper. The introduction will take note of the fact that both men and women have prospered in business activities across the world. The contribution of the female gender has to be noted and appreciate by the author. The thesis statement, usually the last part of the introduction, will capture the author’s main argument or point of view regarding female input in business across globally. It will for instance state that “this essay looks at the role that women play in contributing to the growth of business activities across the world.”

How to write body paragraphs for an essay women in business

The author will start off the body of the essay by identifying examples of women who have succeeded in business ventures across the world. Such a list will not miss the likes of Oprah Winfrey, Meg Whitman, Ginni Rometty, Christine Lagarde, Indra Nooyi, Irene Rosenfeld, Marillyn Hewson, Patricia Woertz, Ursula Burns, and Mary Barra. Many more examples can be identified and the industries in which each of the women have excelled also need to be pointed out. The fact that women have excelled from diverse industries ranging from food and drinks industry to textile, information technology, energy and security sectors illustrates the diversity with which women can spearhead economic activities and contribute to its growth. A significant percentage of the firms listed on the Fortune Global 500 are led by women.

The next part of the essay can feature aspects that make women to succeed in business activities. This can take into account both personal characteristics associated with women, and their professional competence. Women’s personal characteristics have been cited in many instances as some of the factors that enable them to become better managers and CEO’s. They are known to be temperamental, a feature that they use to their advantage. Women are also known to form stronger bonds with their employees than men, and this is a feature that enables them to have a personal knowledge of their employees. Employees feel free to interact with female bosses and often feel more valued. When an employee has a pressing problem, a female boss is more willing to go out of her way to help such employees. Consequently, employees will invite their female bosses on occasions of happiness such as when they have birthdays or when celebrating the success of their children or family members and this strengthens the employee-employer relationship. They are also more cautious and more calculative when it comes to investing in risky ventures. The author will also point out the professional competencies women posses which enable them to succeed in business. Education, experience, and professional etiquette makes women as equally competent as men, and given that men hold over sixty percentage of the most influential positions in organizations globally, women often work twice as hard, they attend more trainings and workshops, and conduct themselves with more decorum to qualify for promotions. Once promoted, they steer the organizations to even greater heights.

The last part will recognize the contribution that women, through business activities, make towards the growth of the economy. As employees, women pay taxes to the government, a form of direct income to the government. As top-level managers and CEO’s, women provide job opportunities to millions of employees across the world. Some small scale business women also make their contribution. Women also form a large percentage of consumers as they purchase among others, beauty products and items that are used in homes on daily basis. In the current world where more girls are getting better grades and opting for business-related courses while others are fast advancing to senior management levels in organizations, the power and influence of women in business cannot be underestimated.

How to conclude an essay women in business

An effective conclusion for an essay will basically summarize the key aspects covered in the body of the paper. The successful business women’s traits and characteristics as well as the contribution that women make towards business and economic growth will be reiterated. Insisting on women as key drivers of the economy is critical in reaching an effectual conclusion.

Outline sample

Introduction and thesis – do women participate actively in business?

Body – Examples of influential female business leaders

Features that make women to standout in business
Women contribution to the economy through business

Conclusion – summary of main aspects

How to Find the Main Idea

ThoughtCo / Mary McLain

B.A., English, University of Michigan

Questions about the "main idea" of a passage are popular on reading comprehension tests, but sometimes, those questions are pretty difficult to answer, especially for students who are not completely sure they understand what the main idea really is. Finding the main idea of a paragraph or longer passage of text is one of the most important reading skills to master, along with concepts like making an inference , finding the author's purpose , or understanding vocabulary words in context.

Here are a few techniques to help understand what, exactly, is a "main idea" and how to identify it accurately in a passage.

How to Define the Main Idea

The main idea of a paragraph is the primary point or concept that the author wants to communicate to the readers about the topic. Hence, in a paragraph, when the main idea is stated directly, it is expressed in what is called the topic sentence . It gives the overarching idea of what the paragraph is about and is supported by the details in subsequent sentences in the paragraph. In a multi-paragraph article, the main idea is expressed in the thesis statement, which is then supported by individual smaller points.

Think of the main idea as a brief but all-encompassing summary. It covers everything the paragraph talks about in a general way, but does not include the specifics. Those details will come in later sentences or paragraphs and add nuance and context; the main idea will need those details to support its argument.

For example, imagine a paper discussing the causes of World War I . One paragraph might be dedicated to the role that imperialism played in the conflict. The main idea of this paragraph might be something like: "Constant competition for massive empires led to increasing tensions in Europe that eventually erupted into World War I." The rest of the paragraph might explore what those specific tensions were, who was involved, and why the countries were seeking empires, but the main idea just introduces the overarching argument of the section.

When an author does not state the main idea directly, it should still be implied , and is called an implied main idea. This requires that the reader look closely at the content—at specific words, sentences, images that are used and repeated—to deduce what the author is communicating.

Finding the main idea is critical to understanding what you are reading. It helps the details make sense and have relevance, and provides a framework for remembering the content. Try these specific tips to pinpoint the main idea of a passage.

1) Identify the Topic

Read the passage through completely, then try to identify the topic. Who or what is the paragraph about? This part is just figuring out a topic like "cause of World War I" or "new hearing devices;" don't worry yet about deciding what argument the passage is making about this topic.

2) Summarize the Passage

After reading the passage thoroughly, summarize it in your own words in one sentence . Pretend you have just ten to twelve words to tell someone what the passage is about—what would you say?

3) Look at the First and Last Sentences of the Passage

Authors often put the main idea in or near either the first or last sentence of the paragraph or article, so isolate those sentences to see if they make sense as the overarching theme of the passage. Be careful: sometimes the author will use words like but , however , in contrast , nevertheless , etc. that indicate that the second sentence is actually the main idea. If you see one of these words that negate or qualify the first sentence, that is a clue that the second sentence is the main idea.

4) Look for Repetition of Ideas

If you read through a paragraph and you have no idea how to summarize it because there is so much information, start looking for repeated words, phrases, or related ideas. Read this example paragraph :

A new hearing device uses a magnet to hold the detachable sound-processing portion in place. Like other aids, it converts sound into vibrations, but it is unique in that it can transmit the vibrations directly to the magnet and then to the inner ear. This produces a clearer sound. The new device will not help all hearing-impaired people—only those with a hearing loss caused by infection or some other problem in the middle ear. It will probably help no more than 20 percent of all people with hearing problems. Those people who have persistent ear infections, however, should find relief and restored hearing with the new device.

What does this paragraph consistently talk about? A new hearing device. What is it trying to convey? A new hearing device is now available for some, but not all, hearing-impaired people. That's the main idea!

Avoid Main Idea Mistakes

Choosing a main idea from a set of answer choices is different than composing a main idea on your own. Writers of multiple choice tests are often tricky and will give you distractor questions that sound much like the real answer. By reading the passage thoroughly, using your skills, and identifying the main idea on your own, though, you can avoid making these 3 common mistakes : selecting an answer that is too narrow in scope; selecting an answer that is too broad; or selecting an answer that is complex but contrary to the main idea.

Resources and Further Reading

How to Find a Stated Main Idea
How to Find an Implied Main Idea
Finding the Main Idea Practice
Finding Main Ideas In Paragraphs, http://english.glendale.cc.ca.us/topic.html
Finding the Main Idea , Columbia College

Updated by Amanda Prahl

How to Write a Good Descriptive Paragraph
Questions for Each Level of Bloom's Taxonomy
How to Find the Implied Main Idea
How to Find the Stated Main Idea
Find the Main Idea Worksheets and Practice Questions
Finding the Main Idea Worksheet 2
How to Outline a Textbook Chapter
Top 5 ACT Reading Strategies
Paragraph Unity: Guidelines, Examples, and Exercises
How To Write an Essay
How to Find the Main Idea - Worksheet
An Introduction to Academic Writing
How to Teach Topic Sentences Using Models
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Home / Essay Samples / Business / Women in Business

Women in Business Essay Examples

Women in business and their significance to the economy.

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