opening lines for a formal speech

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
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• How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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Five of the Best Speech Opening Lines

Great opening lines to a speech get us curious and can set the direction for a powerful talk.   In those first few seconds you have the chance to gain your audience’s attention, earn their trust, and persuade them you are someone worth listening to.   The best introductions to speeches are a mile away from the standard welcomes and thank yous that set the snoozometer to max. Get it right, and those initial words can captivate the crowd from the off, creating a connection with every individual in the room.   But how do you go about opening your speech with something different and memorable? A great place to start is looking at examples of introductions to successful speeches to see what you can learn from them.   To show you what we mean, we’ve picked some of our favourite opening lines from TED talks, home to some of the best conference speeches in the world. From funny stories to hard-hitting introductions, TED talks show the art of the possible when it comes to getting your speech off to a kick-ass start.   Have a go at guessing the speaker, or the focus of the rest of their talk (hint…we give you the answers later on).  

Do you want to improve your public speaking? Why not view our  Public Speaking Courses !

Guess the Speech: Five of the best speech opening lines

Speech A:  Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.

Speech B:  For a long time, there was me, and my body. Me was composed of stories, of cravings, of strivings, of desires of the future. Me was trying not to be an outcome of my violent past, but the separation that had already occurred between me and my body was a pretty significant outcome. Me was always trying to become something, somebody. Me only existed in the trying. My body was often in the way.

Speech C:  Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.

Speech D:  Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a liespotter and why you might want to go the extra mile and go from liespotting to truth seeking, and ultimately to trust building.

Speech E:  Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.

Answers: Who delivered these great opening lines?

These examples pack a punch for very different reasons. There’s absolutely no chance of the audience zoning out when the speaker goes straight in with such a powerful start.   So, who gave these speeches, and why are the introductions so good? Time for the big reveal….

A:  Sir Ken Robinson says schools kill creativity

Deceptively simple, the opening lines for this speech set the tone for what has become the most viewed TED talk of all (currently nearly 57 million views). Far from being just ‘throat clearing’, Sir Ken’s funny introduction cleverly paves the way for a talk that will gently but profoundly show us a new way of looking at education. It’s as if we are at a dinner party, being hosted by Sir Ken – he makes us feel comfortable, interested and open all at once. We are not being lectured to (which is always a possibility when education is the subject matter of choice), we want to learn and hear more. Very skilful indeed.

Ginger tip: funny introductions

Using humour in your introduction can be a great way to get your speech off to a flying start – but only if you do it in a way that feels natural. This example shows how you can make people laugh without telling a joke. It’s about finding your own funny and feeling totally comfortable with what you’re saying. If it feels a bit forced to you, it definitely will to your audience. You don’t have to make people roll around on the floor laughing, but light-hearted and amusing anecdotes can add energy and engagement to your talk – which is especially needed if you’re in the dreaded after-lunch slot . Remember, when you open your speech with something funny, you are setting the tone for the rest of your talk – so you’ll need to pepper humour throughout.

Extra Ginger nuggets

How to write a funny speech Funny inspiring speakers talks 

B:  Eve Ensler: Suddenly, my body

As you’d expect from a the writer of the Vagina Monologues, the start of this speech opening was profound, stark in its honesty and inviting. We empathize and want to know more. Unfortunately this speech suffered from a common affliction that writers face; in getting focused on the precise words of the speech (in this instance, Eve Ensler read her speech), we can get disconnected from the full power of the material. Whilst the words were powerful, we would have enjoyed the rest of this speech more if Eve had given herself permission to find the right words in the moment, rather than needing to be perfectly scripted.

Ginger tip: going unscripted

You want it to be perfect. You’re worried about forgetting something vital. You’re scared of doing it wrong. These are common and perfectly understandable reasons why people opt to script their speech and read it word for word. But rather than delivering a foot-perfect performance, you’re more likely to lose the vital connection with the audience. Not to mention risking plunging yourself into the dreaded ‘I’m sorry I’ve lost my place’ scenario. More than anything, people want you to be human and to speak from the heart. It takes confidence to ditch your notes, but with some simple techniques, you can prepare and remember your speech in a way that allows you to deliver a clear, compelling and authentic talk.

How to start a speech with power and confidence How to remember a speech without notes

C:  Jamie Oliver’s TED Wish: Teach every child about food

This is one of our favourite ever TED talks, and it doesn’t pull its punches from the very first line. Jamie Oliver manages to balance preparation (statistics, stories, well-developed ideas) with heart in his TED talk. This speech opening line both makes our jaws drop to the ground in shock at such a statistic and opens our hearts to the human side of the story. Powerful stuff.

Ginger tip: punchy facts

Opening your speech with a hard-hitting fact can quickly add credibility to your talk and demonstrate the scale of an issue. It’s best to keep statistics simple and make them as relevant to the audience as possible, so it feels memorable rather than dry. Resist the urge to stuff the rest of the speech with stats. Try to stick to a few powerful facts and bring them to life with real examples.

Extra Ginger nuggets:

The key to presenting data…is not to present data How to make a powerful point with your speech

D:  Pamela Meyer: How to spot a liar

We love talks that balance humour and connect us to the subject matter in hand – and Pamela Meyer does this perfectly in her TED talk opening line. By bringing a challenge straight to us, in our very seats, Pamela engages us and makes sure the talk is about ‘me’ the audience member. We’re laughing and ready to listen. Great job.

Ginger tip: setting up a problem

Setting up a problem at the start of your speech immediately creates a reason for listening and a direction for your talk. And if you involve the audience in the problem, it’s even more powerful. It doesn’t have to be something completely new, in fact telling us what we already know and explaining why that’s a problem can be a really engaging way to start. Depending on the subject matter, you can frame the problem in different ways – from serious to humorous. And it gives a natural structure to the rest of your talk as you explore how to solve the issue.  

The best way to engage your audience Five methods to master audience interaction

E:  Ric Elias: 3 things I learned while my plane crashed

Wow, what an opening! Who wouldn’t want to know more? Ric Elias showed here how powerful it is to jump straight into a story, with no fussing around with thank yous and throat clearing. Unfortunately after the winning start, the rest of the talk lacked some of the gusto and drama of its opening lines. What can we learn from this? Start with power, but make sure you structure your talk to include a journey that will continue to keep us involved all the way through.

Ginger tip: start with a story

Stories are one of the most effective ways to inspire others. We’re hard wired to connect with stories and your experience of the world is one of the most valuable speaking tools that you possess. Telling a story is a popular way to open a speech because it can quickly build that all-important human connection with your audience. If you have a message that’s personal, or if you’re trying to influence your audience to make a change, a story is a great place to start.

Why is it so important to tell your story? 3 storytelling secrets for public speaking

Creating the best introduction for your speech

We hope these examples of great opening lines demonstrate that you don’t have to conform to the ‘safe’ introductions we’re all used to hearing at corporate conferences. In fact, at Ginger, we dare our speakers to rip up the ‘rulebook’, to be courageous, and to take a different approach to setting the scene. You can find even more tips in our free guide,  The 10 best ways to start your talk .   We’d love to hear your thoughts on these and other examples of great opening lines – so please share your ideas in the comments below.

Beyond introductions

Of course, it’s all very well creating a captivating introduction, but you don’t want the rest of your talk to fall off a cliff edge after you’ve built it up so spectacularly. Maintaining the audience’s attention for the rest of your speech is just as important.   We’ve developed the  TED-style Talk Guidebook  to help you through the process of writing a brilliant speech. Whether you’re crafting a short talk or a keynote, it will help you create a speech that’s as good as a TED talk – so you can wow your audience from the first word to the final thank you.   If you’d like to get hands-on support with becoming a better public speaker, then take a look at our  training courses.  There’s something for every level, from nervous beginners to becoming a leading speaker on the world stage. We’d love to welcome you along.

UK based? Here’s some courses that you might enjoy: 

• Presentation Skills and Essentials
• Leadership and Communications
• TED Talk Presentations

Ginger Leadership Communications

This showcase of inspiring female speakers is part of Ginger’s work with game changing leaders.

9 Killer Speech Openers to Start a Talk or Presentation.​

Danny Riley 8 min read

What you’ll learn:

• The importance of a “killer” speech opening.
• 9 powerful speech openers and how to use them.
• Examples from great speakers you can learn from.

Great speech openers hook your audience.

“ Well begun is half done” – Mary Poppins.

A killer speech opener will make the difference between a presentation that makes you soar or your audience snore .

I’ve researched the whole web to find nine killer speech openers to make your audience lean in and listen rather than tune out and daydream.

You’ll see how masters of the craft have used them, and how you can too.

Number seven takes hutzpah to pull off. Ready for the whole list of killer speech openers?

The Shock Opener

One of the best ways to open your speech with a buzz is to startle or shock them.

You can shock an audience in many ways, but they all rest on the major senses of VAKS:

• Kinesthetic (touch) 

We don’t want your audience tasting your talk, but it should leave a good taste in their mouths.

Changing Minds suggests asking if the audience is awake after appearing from a flashbang and a cloud of smoke, and this might work for you if you’re a magician or playing some kind of character for your speech like a genie.

Suppose you aren’t going for the magic angle. 

In that case, you can shock them on a psychological level instead, as Conor Neill recommends, and tell your audience a surprising fact or statistic that makes them question their thinking or beliefs.

“Did you know that half the water on earth is older than the sun?”

Questions like these will shake an audience awake and turn on their critical thinking nervous-system.

Don’t take my word for it; you can see an incredible demonstration of the shock opener in Mohammed Qahtani’s speech, The Power of Words .

Qahtani opens by taking out a cigarette and placing it into his mouth before trying to light it. The audience is so shocked that they gasp and tell him to stop.

Remember, if your audience is shocked, they are listening.

Your audience doesn’t always have to be jolted to attention with a shock opener, though you can use a more subtle approach to grab their focus. 

Ready to speak with confidence ? Explore our training options...

The story opener.

You can set the tone of your speech instantly with a story .

In Hollywood, filmmakers and directors use an ‘establishing shot’ to set the tone and theme of the entire film.

When creating your speech, think of a short story that sums up your talk.

Maybe you tell half the story to begin with, and then the other half at the end. 

The important thing is your tale must be relatable . If your audience can’t imagine themselves in the story, they won’t be engaged.

We all experience very similar things in life: 

• We all went to school and had a teacher we loved
• We all have parents who loved us or made mistakes in our upbringing
• We all had a first crush.

We are all cut from the same cloth, so it’s good to be reminded that others are going through what we face or think as we do.

Bryan Stevenson does a stellar job of recounting his mischievous grandmother in his TED talk, We need to talk about an injustice .

The best thing is, you can combine a story-opener with any other speech opener in this list.

It’s truly versatile.

One of my favourite speech openers is next, though.

The Intrigue Opener

I love this speech opener.

What better way to hook your audience than to intrigue them with mystery or a juicy secret?

Take a look at Daniel Pink’s TED Talk The puzzle of motivation . After he begins, Pink, looking like a guilty man sent to the gallows tells his audience:

“I need to confess something, at the outset here. A little over 20 years ago, I did something I regret. Something I’m not particularly proud of”.

Wow. How intriguing, right?

You have to admit; you want to know what he’s about to confess.

Choose every sentence, every word, and every mark of punctuation to increase the tantalisation temperature.

Whether it’s a secret or confession, the Intrigue Opener piques just enough curiosity in your audience to keep them from checking Whatsapp.

As humans, we need closure. 

We do not like open loops. 

That’s why it is both enthralling and aggravating when someone plays on our need to be sure.

Just as we cannot stand an open loop, we are instantly engaged when someone gives us a puzzle to solve.

You’ll notice the best speeches, books, tv shows, and films do not spoon feed you all of the information.

I’ve always liked the way Malcolm Gladwell writes his non-fiction books because they contain puzzles that you solve as a reader.

This puzzle needs to be related to the speech or presentation you’re delivering, of course. It cannot be a random puzzle and will ideally be impossible or extremely difficult to solve at first.

After the speech begins and the puzzle is revealed, you should slowly drop hints on how to solve the mystery.

Up next, speech openers that use a physical object to create curiosity in the audience’s mind.

The Prop Opener

One of the most potent ways you will captivate your audience is to use a powerful prop in your opening address.

What better way to capture an audience’s imagination than to show them a mysterious or beautiful object?

If you’ve never seen the Prop Opener done well, then take a look at one of the greatest speeches of all time:

Dananjaya Hettiarachchi’s, See Something .

Danajaya enters with a simple rose in his breast pocket, takes it out, gazes at it nostalgically, smells it and then begins to speak.

This same prop appears again right at the end of his speech to end his talk with a flourish.

There are many different props you can use.

JJ Abrams used a Mystery Box to absorb the audience’s attention and used the box as a metaphor for his entire career.

If you think the prop opener is just for TED Talks and Toastmasters Final Speeches, remember that most company product launch centre around one or more props.

Steve Jobs revealed his new products in ever-innovative ways.

Still, while the last two speeches I’ve mentioned opened with physical items, most of Jobs’s presentations built intrigue through the sight of the product.

So remember, you can use an object, or tease your audience with the absence of a prop, but make that prop integral to your talk.

You don’t always have to use a prop, of course. 

A more minimalist approach to opening your speech uses the best audience reaction a speaker can receive: laughter.

The Funny Opener

Using laughter to win over your audience is the golden ticket to immediate rapport with your audience.

Jack Schafer, PhD at Psychology Today, said that People Will Like You If You Make Them Laugh , which seems obvious, but at least you know we have scientists on the case. 

He also mentions that constructing humour requires and projects a high level of intelligence .

Of course, laughter is subjective, but it is also infectious, and if you get enough members of your audience to titter, it will spread across the whole group.

If you want to see just how quickly you can win an audience over with humour, take a look at Ken Robinson’s subtle but delightful ability to raise a chuckle in his speech Do Schools Kill Creativity? 

Ken’s ability to speak conversationally to an audience of thousands is genuinely remarkable.

If you break down his humour, it is easy to see how you could include similar content in your presentations. 

Whether you can pull it off as well as Ken is another story.

Not everyone feels like they can be a comedian, though; I get that. 

Well, that’s alright because there are other ways to open your talk that play on other strong emotions.

You can inspire your audience too.

The Inspirational Opener

One of my favourite ways to help beginner speakers to open their presentation is with a quote.

A quote acts like a story in that it sets the tone and theme of your speech, but it takes much less effort and even less skill.

An effective quote is usually only one line long and supported by the credibility of the original author who uttered those words.

Watch the way Clint Smith opens his TED Talk  The Danger of Silence .

Using Martin Luther King’s voice to start his speech gives Clint what psychologists call the transference effect .

Just by citing someone else, especially someone admired and famous, you redirect the emotions an audience have towards that person onto yourself.

One caveat to using quotes, though:

Fact check them . I cringe whenever I see someone incorrectly quoting someone.

Have you ever heard the quote by Albert Einstein:

“Insanity is doing the same thing over and over, and expecting different results”?

A great quote, isn’t it?

But Albert Einstein never said those words .

A quick check on Reuters will help you add more credibility to your inspirational opener.

Finally, try to use a quote few people have ever heard. Inspiring words have been filling the archives of history for millennia, so seek out something that has been left dusty on the shelf rather than the same recycled iterations.

Next, let’s look at a type of bold speech opener that take real hutzpah to land well.

The Perspective Shift Opener

A powerful speech opener that will take confidence is the perspective shift opener.

This opener will lead the audience in one direction before changing direction and setting a new pace for the speech.

Cameron Russel does a fantastic job of controlling the frame in her TED Talk Looks aren’t everything. Believe me; I’m a model.

Russel takes to the stage dressed in a skimpy dress and begins to tell the audience about her career, but then does a rapid wardrobe change on stage in front of the entire audience. 

This change of dress sets a new tone, feel, and direction for the speech.

If you can change the audience’s perspective or frame of reality, you are in the driving seat.

One of the best things you can hope for as a speaker is moving hearts and changing minds. 

If you aren’t a confident speaker, start small.

Vanessa Van Edwards suggests never mentioning how nervous you are. 

It’s distracting and makes the audience pick up on all the subtle nervous energy and cues you give off. Control the frame instead and act cool and confident: they will buy into it.

Another great way to hold frame control over an audience is by using the power of silence .

The Silence Opener

Silence is a valuable commodity in today’s noisy and distracting digital world.

Creating silence at the beginning of your talk can profoundly affect your audience and their focus.

Did you ever have a teacher at school who used silence effectively?

When my English classmates were noisy, our teacher Mr Rylance would hold up his hand in silence. 

Slowly we would settle down and focus on his raised hand. 

A few would giggle, but that would peter out until we all wrapt in a hypnotic stillness.

If you want to see an example of how to use silence, then look at Neal Glitterman’s speech The Power of Silence .

You can see how much gravity silence can have , especially as a speech opener.

The final killer opener I want to introduce you to is the big promise opener.

The Big Promise Opener

I believe that all speeches and presentations should contain a big promise as it tells your audience why they should keep on listening.

Ideally, your big promise will be your speech title or phrase that pays which is a recurring foundational phrase you will use throughout your presentation.

A big promise is your way of making a deal with the audience : you listen to me, and you’ll get something in return.

Creating a big promise at the beginning of your speech is like adding a teaser trailer to the beginning of a TV show. It suggests a reason you should stick around.

When Arthur Benjamin introduces his talk Faster than a calculator by announcing:

 “I am a human calculator!”

You know that proof is on the way.

Remember the essential rule of the Big Promise Opener: make it big and keep your promise.

WOW your audience with these killer speech openers.

I hope you feel that I kept my promise of sharing nine killer speech openers to start a presentation.

Did you notice any other speech openers at the beginning of this article?

Don’t forget; these openers can be mixed and matched.

You can include a number of these speech openers in the same presentation to create more impact.

Let me know which of these killer openers was your favourite, and let me know if you have any more you’d like to share.

– Danny Riley

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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How to Open a Speech – 25 Ways & Ideas

We don’t want to break it to you, but you don’t really have all that much time. As a public speaker or presenter, you have but a scant few moments to open a speech or presentation with a powerful hook. Here, we offer 25 great ways on how to open a speech.

But first, a quick note about the two elements any speech opening should possess: it must be engaging and on message . The way you open a speech gets them in the door and your main point, or message, keeps them in their seats.

Notice that we said engaging and on message. A funny opening joke may engage the audience, but if it’s not directly related to your presentation’s main message , your audience may only remember the joke. There’s nothing funny about that.

What does it mean to be on message? First, you need one. As part of our public speaking workshops , we encourage our clients to themselves a simple question: What is the one thing, more than anything else, I want this audience to remember from my presentation six months from now? That one thing typically is your overarching message .

Some examples:

“Our nonprofit organization’s donations are surging and have more than made up for the dip in last year’s contributions.” “This program for at-risk youth is as beneficial for the overall community as it is for the actual participants. “ “My new product may look like many others, but what it delivers is unlike anything else on the shelf.”

Your messages are meaningful, but they become memorable when you frame them within the context of your open.

Understanding the Importance of the Speech Greeting and Opener

Just as a storefront business owner draws customers with their window display, or a publisher gets a sale because of an eye-catching book cover, your speech opening hooks your audience and keeps them in their seats.

The first few moments of your presentation are vital for its success.

For that reason, your presentation opening speech needs to be as engaging as possible. Niceties, such as introductions or thank-yous, or relevant (but uninteresting) logistical information are impediments to getting your audience immediately invested in your topic. We show you all about the three parts you should have in your presentation open here .

The opens that follow allow you to leap directly into the heart of your message and convey your main takeaway points quickly, creatively, and effectively. Your audience’s attention is precious. Give them an open that convinces them their investment of time will be worth it.

25 Ways to Open a Speech

These opens, from our book 101 Ways to Open a Speech , represent a mix of styles and methods. You can open your presentation speech with a third-person anecdote or share your own story. You can be persuasive or utilize the element of surprise. Some speech openers tell a story, others frame a topic, and a couple rely on modern technology. There’s a way to open a speech that is right for you, that reflects your personality, and that serves your specific goals and topics.

1. The Common Ground Open – Is there a gap between you and the audience? Perhaps you’re a 70-something speaking to some high school students, or a conservative Republican addressing a group of left-leaning advocates. If you have any chance of succeeding in sharing your message, you’ll need to close the gap quickly. Opening with a shared story, statistic, goal, or interest, and doing so with humility and grace, is an excellent way to bring the audience closer to you and to show them they have something to gain by listening to you. Imagine that a CEO of a large investment company is about to talk finances to a group of entry-level employees at one of your many locations. Here’s how she could start:

“You may not think I know what it is like to struggle, but at your age I was scraping for pennies, working two jobs, and still barely managing to pay my rent. It got easier when I learned to make my money work as hard as I was. It’s a lesson I plan to share with you today .”

2. Descriptive Open – A school administrator is talking to teachers about a new approach to student test prep. He could say:

“With your help, we are going to implement new lessons that reduce the rate of failure by increasing students’ opportunities to experience success.”

Are you still awake? Abstract concepts like “rate of failure,” “opportunities,” and “success” don’t exactly rouse an audience. When words are vivid, messages gain power and pop. Concrete and descriptive words, as opposed to abstract concepts, put the audience in the middle of the action. This version would be better:

“No one wants to see that big red ‘F’ on a test – not a student, not a teacher, and not a parent. With our new approach, and your help, we’ll be able to hand out a lot more ‘A’s’ and ‘B’s’—and the students would have worked hard to earn them.”

4. The Third-Person Anecdote Open – Stories are great ways to communicate the human condition. Therefore, choose a story or anecdote you’ve heard along the way – or pick one out of the local newspaper or online news story – and use it to reinforce your presentation’s main message. However, don’t start by saying, “I’d like to begin with a story.” Just start with the action:

“Three years ago, Walt Harris had his dream job, dream spouse, and dream home. He worked out five days a week, ate well, and mediated on weekends. Then he received a diagnosis from his doctor that changed his life. In the past three years, Walt lost his job, lost his home, and is close to facing divorce. Unfortunately, almost all of this was preventable.”

5. The Show of Hands Open – How many of you think this way to open a speech is overdone? How many of you think it could be done better? The question you pose should challenge conventional thinking, lead to a counterintuitive conclusion, or add a dose of unexpected humor. Likewise, this strategy works well if you are trying to sway the audience to reconsider previously held positions or beliefs. You must be quick on your feet to transition from the audience’s answers to the point you are trying to make:

“So, you think the sky is blue? Well, I’m going to tell you what happens on those days when it appears to be green.”

6. The Fable Open – Do you have something to preach but don’t want to sound preachy? If you lead off with a fable, or one of its literary cousins (allegories and parables), you can delve into moral lessons and insights about human behavior, all without sounding too heavy. In her book, “The Story Factor,” Annette Simmons writes that stories provide a more accessible route. A story, she says, is a “more dynamic tool of influence. Story gives people enough space to think for themselves.”

7. The Contrast Open – If speeches were boxing matches, you’d use the contrast open every time. This technique showcases the difference between diametrically opposed concepts, positions, ideas, or words. As a result, this approach is useful if you want to persuade others to change their perspective or embrace something new. Here are some of the themes that work well:

• Needs vs. Wants
• Obstacles vs. Opportunity
• Problem vs. Solution
• Possible vs. Impossible

8. The Information Gap – You know you will be facing a crowd of people who are quite knowledgeable about your subject. That’s OK. As it turns out, people who know a lot about a topic are still just as interested in learning about the parts of the topic they don’t know, according to American educator and economist George Loewenstein . If you can find a kernel of knowledge that exposes the gap or looks at the topic in a different way, you’ve given your audience ample reason to stick around to the end.

9. The Unexpected Definition Open – Dictionaries obviously do their jobs and do them well. However, there are times when a word gains more power when it is redefined. Say you are a valedictorian and you want to share how much your fellow students mean to you. Here’s a start:

“The dictionary defines classmate as a member of your class, but I define you all as so much more than that. We were each other’s friends, confidants, mentors, and guides. As worthy opponents, we challenged one other on the field and in the classroom. We were each other’s keepers and cheerleaders. And, we now can define ourselves as fellow graduates.”

10. “This Day in History” Open – This day in history you learned there were 25 ways to open a speech. That is a historical fact, but not a great citation. Fortunately, there are plenty of worthy, significant, thought-provoking, and interesting events you can find – a simple online search yields thousands – to illustrate your main point.

11. The Incorrect (or Ironic) Quote – Back in 2004, Microsoft’s Bill Gates told the world, “Two years from now, spam will be solved.” Oh yeah? Hindsight is 20/20, but that doesn’t mean you can’t benefit from the trove of ill-considered observations and incorrect assumptions about the future. Leading a presentation with an incorrect quote can help you transition to many powerful points, including the risks of false assumptions, the dangers of being slow to change, and the speed of evolution.

“We’re going to go on a dive to the deep sea. Anyone that’s had that lovely opportunity knows that for about two-and-a-half hours on the way down, it’s a perfectly, positively pitch-black world.”

When combined with a series of video images featuring bioluminescent sea creatures, the open transported the audience deep into the world of ocean exploration all from the comfort of their hotel meeting room.

13. The Bookend Open – Like the inseparable friends that they are, the Bookend Open must go with the Bookend Close, no ifs, ands or buts about it. Consequently, the theme, story, example, joke, theme, or fact that you offer in the open must return – in some fashion – for a visit in the end.

14. Rapid-Fire Statistics Open – A dietician wants to warn her audience about the dangers of gaining weight on a diet rich in fast food meals. She could start like this:

“Between 2013 and 2016, more than 1 in 3 American adults took a turn through the drive-thru or approached the counter to grab a fast food meal on any given day. For children and teens, a fast food diet has been associated with higher caloric intake and poor diet quality. That double whammy is a reality that more young people face, as studies have found caloric intake from fast food on the rise for children aged 2 to 18. The industry itself shows no signs of slowing. The fast food industry is a $198.9 billion business in the United States. It’s expected to grow by more than $20 billion by 2020.”

This data stacking is less about individual numbers and more about the broader point she is trying to convey. The main takeaway is this: Society’s propensity for fast food is growing and affecting the health of children and teens.

15. The Mystery Open – They fill bookshelves and dominate television listings. What are they? Those mysteries, psychological thrillers, and police procedurals readers and viewers can’t seem to get enough of. A mystery works fine for an open, too. Here’s one way to do it: Pose a single question at the start of your talk and then answer it piece by piece during your presentation – leaving the big reveal for the close.

16. The Multiple Choice – It’s better than the tests you remembered as a student or the online surveys you are asked to take. That’s because it’s your multiple-choice test and it’s the way you can draw your audience to your topic. This open is tailor-made for a talk with multiple perspectives about an issue or different solutions for the same problem. Here’s an example:

“As a company, we have several directions we can take in terms of growth and increased sales. We could a.) buy up smaller companies to diversify our portfolio of services, b.) cull some of our services and move resources to focus on only a few or, c.) we could opt to franchise. I’m going to spend some time on each and then offer the option that I think is the way for us to go.”

17. The Challenge Open – Challenges spur audiences to act or deliver on a goal. You could open a speech with a challenge if you are seeking legislative change, raising money for a project, looking to increase sales, or asking for volunteers. The main objective is motivation. The audience not only needs to buy-in to your message but take the actions to manifest it. Here’s one way to do that:

“Dreamers see possibilities where others see obstacles. I am here today to call upon my fellow dreamers to encourage those who are hesitant about the project to look past the stumbling blocks we face in the construction of this community playground and consider giving kids a chance to play.”

18. The Skeptical Audience Open – A doubting audience is a difficult audience – there is no getting around it. They may be untrusting of your ideas or against what you are proposing. Perhaps they have been disappointed in the past or are simply stuck in their ways. The more “hostile” the crowd, the faster you need to address the gap. While every open needs to be a blend of your goals and audience needs, this one requires careful consideration. Here’s the formula:

• Anticipate the major objections.
• Have a sense of divided loyalties – the intractable, the undecided, and the supportive. Identify which of those most needs to hear your message and adjust accordingly.
• Frame the message around their concerns, not yours.
• Avoid defensiveness.
• Acknowledge obvious truths early.

19. The Rhetorical Question Open – Do you think opening with a question engages audience members? Yes, it does. This method engages the audience from the get-go. A CEO might pose this question:

“We offer great services. We have a loyal customer base. And, we make improvements every year. So, why are we not No. 1 in our market?”

• Ask a puzzling question you promise to reveal in the end.
• Propose a riddle.
• Suggest that the audience complete a mathematical equation and promise to give the answer context during the speech.

21. The Activity Open – Of all the 25 ways to open, this one triggers the most immediate engagement. Use it during training sessions and workshops when you are trying to teach a specific skill. When an audience engages in an activity right from the start, they recognize the benefits of listening to the rest of what you have to say. Make sure the activity is challenging, however. If they breeze through it, they’ll spend the rest of the workshop twiddling their thumbs.

22. The Self-Effacing Open – Remember the speaker who offered a joke, only to have that become his message? Well, in this way to open a speech, humor also must be deftly handled. Modesty and humility are the hallmarks of people who can laugh at themselves – which are both traits that can attract an audience. If you are planning to laugh at your own expense, just make sure it’s not at a cost. Stay away from jokes that question your credibility or diminish the topic of your speech. And make sure your self-deprecating humor doesn’t sound too self-pitying (“I hope, like my receding hairline, you won’t similarly retreat for the exit before I am done.”). You don’t want the audience thinking about your weaknesses or paying undue attention to them.

• An audio testimony
• A recording of a song
• An oral account
• A snippet of a speech
• Sounds of nature

24. The PowerPoint Open – Ahh, the PowerPoint presentation … when used correctly it is a highly effective tool for the audience. When used incorrectly, it induces a snoozefest. Overly literal slides typically fall flat, while conceptual (and eye-catching) images make your words even more memorable. If you plan on using technology front and center, you should pick an image that captivates and intrigues, and forms a segue into the opening you want to tell. For instance, you are presenting a talk on how to create a stunning painting. You could begin with a slide that shows a big, bold, and colorful painting. You say:

“This painting is the manifestation of dozens of choices and decisions the artist made along the way from concept to completion. We only see the final product, but the real art is the way it all comes together.”

As you proceed, you show slides in reverse, moving from final product to blank canvas. Along the way, you bring the viewer through each step.

25. The Study Hall Open – Some presenters are faced with the dilemma of sharing data-heavy charts and graphs. To rely solely on PowerPoint is potentially ineffective – just too much data at once. So, take your audience back to school and to all those handouts. Edward Tufte , an expert in data visualization and a professor emeritus at Yale University, suggests using the “study hall” method. At the beginning of the session, distribute the handouts and ask the audience to read them. Following their review, you are off to the races. Your task is not to repeat what they have read but offer context and meaning. “

What’s Your Opening?

Back in 1973, a horse named Secretariat ran the Kentucky Derby in 1 minute and 59 seconds – breaking the two-minute mark for the first time in the then 99-year history of the race. His record still stands.

It doesn’t take a lot of time to do something great. The way you open a speech may not break any records, but it can have a long-standing effect on your audience. From the very start, you have an opportunity to influence others, establish rapport, and exhibit creativity. When done well, such effort is rewarded. Your audience not only connects with you during your talk but also remembers what you said long after your speech is done.

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Speak for success.

"Be a voice not an echo." - Albert Einstein

How to Start a Speech — 12 Foolproof Ways to Grab Your Audience!

Want to move audiences? Develop a powerful opening! Here is how to start a speech, including 12 foolproof ways to grab audiences in public speaking.

Let's talk about how to start a speech. When it comes to persuading, inspiring, or influencing an audience, your opening is by far the most important moment in your performance.

So how do you begin a presentation in ways that  will get an audience on your side and start you on the road to speaking memorably?

Learn this skill and 101 tips and tricks for more successful speaking in my Public Speaking Handbook, How to Give a Speech . Also available as an Amazon bestseller!

Let's imagine that you're finally pitching to that audience of decision makers. It's the high-stakes opportunity you've been waiting for, and you've put together a killer presentation. There's just one problem: how do you start the thing off with a bang? Remember, anyone can give an ordinary presentation. It's your job to stand out from the crowd for career success.

Your Opening Sets the Tone of Your Presentation

You probably already know you need to begin with power and purpose. You're just not sure  how  . . . or for that matter, exactly why.

The answer is that, when it comes to influencing listeners in speeches and presentations, two concepts explain why your beginning and ending need to be particularly strong. I'll discuss both concepts here, then provide some powerful tools for your opening gambit: your speech Introduction .

Ready to set your audience on fire?

This article is available as a free PDF .  Click here to download "How to Start a Speech - 12 Foolproof Ways to Grab Your Audience!" Learn and practice starting out powerfully!

Your Introduction and Conclusion Need to Be Strong

The two concepts concerning why you need to start and end strongly, are  primacy  and  recency . Primacy states that people remember most vividly what they hear at the beginning of a speech. Recency  says those same people will strongly recall what you say at the end. In terms of public speaking, this translates into your introduction and conclusion. And you really do need to start early.   Here's  how to create an opening your audience will remember .

In more practical terms, there are three specific reasons why your introduction needs to be engaging and interesting immediately :

(1) Audiences make judgments about you and your message in the first minute. After that point, you'll be able to change those opinions about as easily as you can change a hamster into a ham sandwich. So here's  how to be strong in the first 60 seconds of your speech .

(2) Your opening sets the entire tone of your presentation (including whether you'll be interesting or not).

(3) This is when you introduce your message and tell the audience why they should listen.

Sound like a tall order? It isn't, if you use the seven key components of successful presentations . Your audience needs to be both fully engaged and predisposed favorably toward you and your message. Neither will happen unless you can  grab   their  attention,  so they're onboard when you spin your verbal magic. Keep reading to learn how that's done. 

Ready to boost your influence with stakeholders? Grab your copy of my book, Speak for Leadership . Learn an executive speech coach's secrets! Get it today here or on Amazon .

Using Creativity in Business Presentations

Achieving the objective of a 'grabbing' opening takes thought, a bit of imagination, and yes, a little creativity. The good news is that since you know your topic well and you're psyched up for the big game (it's an audience of decision-makers, remember?), you should be well positioned to succeed.

Primacy won't have much of a chance to operate, though, if you use what I call the 'Today, I'm going to talk about . . .' opening. This is boring! Be on the lookout instead for something that will pique the interest of your listeners, and perhaps surprise them. And here's something else you absolutely need to know: 20 ways to connect with an audience for lasting influence .

A few minutes of focused thinking should be all you need to know how to come up with an effective opening. And remember to avoid that I call introducing your introduction. That sounds like this: 'Let me start out with a story . . .', or, 'I heard a very funny joke the other day . . . ' Or even the inexplicable 'Before I begin . . . ' since you've already begun!

Just  tell  us the story, the joke, or the in-the-know reference that will delight your listeners. But if you signal your effect beforehand, you water down its potency and its power to surprise.

So how can you be completely focused and on your game?

12 Powerful Ways to Start a Speech or Presentation

As a springboard to launching your presentation with verve and originality, here are a dozen rhetorical devices you can use. Each of them is an effective 'speech hook that you can use to start any speech or presentation:

• Startling statement
• Personal anecdote or experience
• Expert opinion
• Sound effect
• Physical object or demonstration
• Testimony or success story

You could literally think of dozens more from your own experience or that of your audience. Remember, the best grabbers engage an audience immediately, both intellectually and emotionally. Interestingly, these same devices can be used to conclude in a way that keeps your audience thinking about what you said. It's all part of my six rules for effective public speaking .

Coming up with an exciting grabber and clincher involves some work on your part. But the rewards if you're successful more than justify the effort.

Famous Speech Openings  

How about a few examples? Here are four great openings that illustrate some of the grabbers listed above:

Jesus , Sermon on the Mount: "Blessed are the poor in spirit: for theirs is the kingdom of heaven." — Startling statement.

Bill Clinton , 1993 speech in Memphis to ministers (after having heard himself introduced as "Bishop Clinton"): "You know, in the last ten months, I've been called a lot of things, but nobody's called me a bishop yet. When I was about nine years old, my beloved and now departed grandmother, who was a very wise woman, looked at me and she said, 'You know, I believe you could be a preacher if you were just a little better boy.'" — Humor

Jane Fonda in her TED Talk "Life's Third Act":  "There have been many revolutions over the last century, but perhaps none as significant as the longevity revolution. We are living on average today 34 years longer than our great-grandparents did. Think about that: that's an entire second adult lifetime that's been added to our lifespan." — Statistic.

Steve Jobs , 2005 Commencement Address at Stanford University: "Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it, no big deal—just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another eighteen months or so before I really quit. So why'd I drop out? It started before I was born." — Story, with a seamless transition into his speech. 

Do you like mysteries and supernatural suspense? — Here's something for you!

London, 1888. 'Jack the Ripper' is terrorizing London.   Scotland Yard surgeon/detective  Dr. William Scarlet is about to uncover his identity.  Year of the Rippers :   A Supernatural Thriller !

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Gary Genard  is an actor, author, and expert in public speaking training and overcoming speaking fear. His company, Boston-based The Genard Method offers  live 1:1 Zoom executive coaching   and  corporate group training  worldwide. In 2022 for the ninth consecutive year, Gary has been ranked by Global Gurus as  One of the World’s Top 30 Communication Professionals .  He is the author of the Amazon Best-Seller  How to Give a Speech . His second book,  Fearless Speaking ,  was named in 2019 as "One of the 100 Best Confidence Books of All Time." His handbook for presenting in videoconferences,  Speaking Virtually   offers strategies and tools for developing virtual presence in online meetings.  His latest book is  Speak for Leadership: An Executive Speech Coach's Secrets .  Contact Gary here.   

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Presentation Opening: 10 Ways to Start a Speech to Engage Your Audience

When you’re giving a speech, it goes without saying that you want your audience to be attentive and engaged.

You’ve probably spent a lot of time crafting what you have to say. And, you want participants to listen and really understand your message.

As you can appreciate, your opening few lines can make or break your presentation. You’ll either have people sitting quietly and paying attention or already beginning to zone out.

So, what’s the key to starting a speech well? The good new is that there are quite a number of great ways to begin.

Your aim is to create interest and set the tone for the rest of your presentation.

Some openers might fit better with certain types of speeches . For example, if you’re seeking to inspire your audience, a motivational quote might be the best method to use.

Having said that, many of these tips can be applied to a variety of different kinds of speeches. Read on for some great advice!

10 Engaging Ways to Start a Speech

Kick off with a quote.

Quoting someone is a great way to start off.

A quote can be motivational, thought-provoking, humorous or lead to some other reaction entirely.

People love quotes. They’re short succent capsules of ways of looking at the world, often infused with considerable wisdom.

If you can quote a well-known person , this will suggest that your speech has real credibility. Your audience will want to know how the quote supports what you have to say.

Look for something that best introduces your speech topic . Then, expand on the idea behind the quote and show its relevance to the information you’re presenting to the audience, reflecting back on the message in the quote along the way.

Another take on this is to recite a short poem. A few rhyming lines, or a haiku, can pique your audience’s curiosity.

Either way, those listening to you will be very attuned to what comes next!

Tell a tale

How many times have your ears perked up when you overhear a fragment of conversation in a coffee shop or restaurant?

Telling and retelling personal stories is a powerful way that humans relate to one another. We gauge our own experience by that of others, and offer comfort or congratulations, as appropriate.

Starting your speech with a tale comes in a few flavours. Here they are:

• Inspire with an anecdote – Beginning your talk with a moving narrative can offer hope, and establish an instant connection so that people are eager to hear more.
• Tell your story – Revealing personal information that provides the context for your presentation is a great method. It can encourage a bond with those participating.
• Testify about your success – Tell your listeners what you’ve done that has made a real impact in your life, or helped you succeed in some way.

Each of these approaches can be very effective in drawing participants in. They’ll want to know how the story unfolds, and ponder its relevance to them.

What’s more, participants may be reciting your tale to others and, with each repeating of the story, they’ll remember your speech for years to come.

Quiz them with a question

When people come to hear your talk, they’ll be preparing to listen – not respond.

So, when you begin by asking a question you’ve turned the tables on them, so to speak. This unexpected move gets their immediate attention.

Participants don’t want to be left behind, so they’ll be compelled to listen up to find out how to respond. Here are a several ways you can do this:

• Ask a simple question – Connect with people right away by asking for their experience with a show of hands, such as “How many people here today are retired?”.
• Use a provocative query – Stir emotion with a question designed to make your listeners think, like “Would you be surprised to know that more than half of people report feeling lonely most of the time?”.
• Try a rhetorical question – Asking a question that you’re not expecting anyone to answer is a novel method to get your point across with irony, or some theatrical effect. The question may have an obvious answer, like “Is winter cold?” or a challenging one, such as “What’s the meaning of life?”.

For added emphasis, you can follow up any of these types of questions with a second one. Your audience will be captivated and want to know how your talk expands on these questions.

Spark their imagination

Take your listeners on a journey with you by asking them to visualize being in a situation. This is all the more powerful if you request that they close their eyes for a few minutes .

Begin by asking them to take a few breaths and clear their minds. Then, describe the circumstance you want them to place themselves in.

For instance, if you’re speaking about the importance of environmental sustainability you could have them see a beautiful beach in their mind’s eye with clear water and abundant sea creatures.

Taking this example further, you can then offer a big idea.

Encourage listeners to think about a huge related goal or the ability to have personal influence. A possible question is: “What if you could save every endangered species in the ocean?”.

One impactful way to have them use their imagination is with fairy tale language . Words like “Long ago and far away, there lived . . .” or “Once upon a time . . .” can put participants in the mood to dream about another reality.

The reason this works is that it’s both entertaining and inspiring. People will perceive that they’re in for a unique speech that’s worth their investment of time.

You might also like: How to Tell a Tall Tale Speech

State your claim

Make a powerful statement of some sort. Better yet, repeat your assertion for effect and pause to let your audience digest what you’ve said.

You could be exposing a problem . For instance, if you’re giving a talk on mental health you might open with a statement about how stigma around mental illness can lead to suicide.

Alternatively, you can declare your opinion . This approach is particularly effective if you’re able to back your opinion up with your expertise.

For instance, if your topic and professional background relate to global warming you might say “As a climate scientist . . .”

Busting a myth is another way to go. Intrigue your audience by giving them factual information that runs counter to what they assume about a given topic.

You can also make a claim about your speech itself.

Tell observers up front how they’ll benefit from your talk. Are they going to be moved to tears? Will they be entertained, or better informed?

Support your claim with a fascinating fact, or statistic, can leave your listeners wanting to learn more.

Beginning your speech this way will let your listeners know immediately that you feel strongly about your topic, and they’ll be eager to hear why.

Demand an action

This idea is somewhat similar to asking a question. It’s an ‘out of the blue’ way to request that listeners pay attention.

Your demand might be as easy as having people introduce themselves to the person sitting next to them, or as difficult as requesting them to make a commitment to stop using disposable plastics.

People may feel a little uncomfortable with what you’re asking, or they might be ready to jump to action.

Whatever their initial response, you’ll certainly have you audience thinking about what you’re saying and trying to anticipate what comes next!

Start with silence

Here’s a simple yet impactful way to begin your talk.

Starting off with silence might seem counterintuitive. After all, you’re anxious to have people hear your speech.

Rather than rushing in, it can be quite effective to not talk right away. Standing confidently on the stage without uttering a word has the impact of quietening the audience.

In simple terms, it lets them know that your speech is about to begin and their attention is needed.

Sure, people may shift in their seats and exchange a few quiet comments. But, give it time and slowly all eyes will be on you.

Strive for about 10 to 15 seconds so it isn’t interpreted as nervousness.

We talk about this in our impromptu speaking guide as well.

Perform your personality

Try opening by revealing your personality a little.

This lets others see you as a real person, like them, and not just a talking head. Therefore, they’ll be more ready to give you their ear.

Here are a couple of things to experiment with:

• Be animated – This involves using large gestures or lively facial expressions. Some speakers even have a ‘go to’ dance move as they wind up to launch their presentation.
• Use a sound effect – Ringing a bell or employing another type of noisemaker is another choice to get people’s attention.
• Be funny – You could tell a joke or relate something humorous about yourself. This also includes wearing comical clothes, hats or other items such as a clown nose.
• Modulate your voice - Grab people’s attention immediately by speaking very loudly, exaggerating your voice in some manner or slowing your speech down dramatically.

Make it visual

Using a visual aid is a tried-and-true method that you can apply at the beginning of your talk.

It’s well-known that people will connect more to an idea when it’s paired with something tangible that they can see. Basically, using more of our senses reinforces the information we’re receiving.

If your subject is about wellness, for example, you could hold a gift-wrapped box and explain that improving one’s well-being is like giving ourselves a gift.

Here’s another way to use visuals − demonstrate an action .

Maybe you want to speak about winning a golf tournament and all the work that went into preparing for it. Showing off your beautiful golf swing to introduce your speech might help get participants on board.

Take further advantage of visual aids and demonstrations by referring back to them as you proceed with your talk.

Travel in time

Position your presentation with a reference to time and place. Following are a few possibilities:

• Reflect on the past – Ask the audience to remember how things used to be. Be sure to pick a product or an activity that the majority of them will have experienced, or can relate to.
• Predict the future – Say what you think the coming year will bring, or forecast a time when a new invention or change will affect society.
• Relate the historical context – It could be that your speech is being given on stage in a heritage building, or close to the site of a significant historical event. On the other hand, the history you want to mention may not be location-based but have other relevance to your talk.

This method creates interest. People will begin to relive a memory, or travel with you to an imagined point in time.

A Few Other Thoughts on Beginning a Speech

To make a spectacular splash with your introductory comments, take the time to ensure that you’ve committed them to memory. That includes practicing how you’ll use any props or visual aids.

Don’t forget to pause for effect after your opening. If you’ve had the impact that you’re looking for and people are laughing uncontrollably or so quiet that you can hear a pin drop, take a few breaths before you continue.

Try not to let their reaction take you off course.

A final tip is to make sure to write an amazing speech title . When you’re introduced, the presentation title alone can ignite interest.

Develop a compelling or unorthodox title that you can build on with the opening few lines of your talk.

With so many approaches to choose from, you’re bound to find one that’s a good fit with how you want to engage your audience .

Experiment with a few of these ideas, and see what works best for you!

Related: 12 Ways to End a Speech with a Bang!

How to Write an Effective Speech Outline: A Step-by-Step Guide

• The Speaker Lab
• March 8, 2024

Table of Contents

Mastering the art of speaking starts with crafting a stellar speech outline. A well-structured outline not only clarifies your message but also keeps your audience locked in.

In this article, you’ll learn how to mold outlines for various speech types, weaving in research that resonates and transitions that keep listeners on track. We’ll also show you ways to spotlight crucial points and manage the clock so every second counts. When it’s time for final prep, we’ve got smart tips for fine-tuning your work before stepping into the spotlight.

Understanding the Structure of a Speech Outline

An effective speech outline is like a map for your journey as a speaker, guiding you from start to finish. Think of it as the blueprint that gives shape to your message and ensures you hit all the right notes along the way.

Tailoring Your Outline for Different Speech Types

Different speeches have different goals: some aim to persuade, others inform or celebrate. Each type demands its own structure in an outline. For instance, a persuasive speech might highlight compelling evidence while an informative one focuses on clear explanations. Crafting your outline with precision means adapting it to fit these distinct objectives.

Incorporating Research and Supporting Data

Your credibility hinges on solid research and data that back up your claims. When writing your outline, mark the places where you’ll incorporate certain pieces of research or data. Every stat you choose should serve a purpose in supporting your narrative arc. And remember to balance others’ research with your own unique insights. After all, you want your work to stand out, not sound like someone else’s.

The Role of Transitions in Speech Flow

Slick transitions are what turn choppy ideas into smooth storytelling—think about how bridges connect disparate land masses seamlessly. They’re not just filler; they carry listeners from one thought to another while maintaining momentum.

Incorporate transitions that feel natural yet keep people hooked. To keep things smooth, outline these transitions ahead of time so nothing feels left up to chance during delivery.

Techniques for Emphasizing Key Points in Your Outline

To make certain points pop off the page—and stage—you’ll need strategies beyond bolding text or speaking louder. Use repetition wisely or pause strategically after delivering something significant. Rather than go impromptu, plan out what points you want to emphasize before you hit the stage.

Timing Your Speech Through Your Outline

A watchful eye on timing ensures you don’t overstay—or undercut—your moment under the spotlight. The rhythm set by pacing can be pre-determined through practice runs timed against sections marked clearly in outlines. Practice will help ensure that your grand finale isn’t cut short by surprise.

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Depending on the type of speech you’re giving, your speech outline will vary. The key ingredients—introduction, body, and conclusion—are always there, but nuances like tone or message will change with each speaking occasion.

Persuasive Speeches: Convincing With Clarity

When outlining a persuasive speech, arrange your arguments from strong to strongest. The primacy effect works wonders here, so make sure to start off with a strong point. And just when they think they’ve heard it all, hit them with an emotional story that clinches the deal.

You might start by sharing startling statistics about plastic pollution before pivoting to how individuals can make a difference. Back this up with data on successful recycling programs which demonstrate tangible impact, a technique that turns facts into fuel for action.

Informative Speeches: Educating Without Overwhelming

An informative speech shouldn’t feel like drinking from a fire hose of facts and figures. Instead, lay out clear subtopics in your outline and tie them together with succinct explanations—not unlike stepping stones across a stream of knowledge.

If you’re talking about breakthroughs in renewable energy technology, use bullet points to highlight different innovations then expand upon their potential implications one at a time so the audience can follow along without getting lost in technical jargon or complexity.

Ceremonial Speeches: Creating Moments That Matter

In a ceremonial speech you want to capture emotion. Accordingly, your outline should feature personal anecdotes and quotes that resonate on an emotional level. However, make sure to maintain brevity because sometimes less really is more when celebrating milestones or honoring achievements.

Instead of just going through a hero’s whole life story, share the powerful tales of how they stepped up in tough times. This approach hits home for listeners, letting them feel the impact these heroes have had on their communities and sparking an emotional bond.

Incorporating Research in Your Speech Outline

When you’re crafting a speech, the backbone of your credibility lies in solid research and data. But remember, it’s not just about piling on the facts. It’s how you weave them into your narrative that makes listeners sit up and take notice.

Selecting Credible Sources

Finding trustworthy sources is like going on a treasure hunt where not all that glitters is gold. To strike real gold, aim for academic journals or publications known for their rigorous standards. Google Scholar or industry-specific databases are great places to start your search. Be picky. Your audience can tell when you’ve done your homework versus when you’ve settled for less-than-stellar intel.

You want to arm yourself with evidence so compelling that even skeptics start nodding along. A well-chosen statistic from a reputable study does more than decorate your point—it gives it an ironclad suit of armor.

Organizing Information Effectively

Your outline isn’t just a roadmap; think of it as scaffolding that holds up your argument piece by piece. Start strong with an eye-opening factoid to hook your audience right off the bat because first impressions matter—even in speeches.

To keep things digestible, group related ideas together under clear subheadings within your outline. Stick to presenting data that backs up each key idea without wandering down tangential paths. That way, everyone stays on track.

Making Data Relatable

Sure, numbers don’t lie but they can be hard to connect to. If you plan on using stats in your speech, make them meaningful by connecting them to relatable scenarios or outcomes people care about deeply. For instance, if you’re talking health statistics, relate them back to someone’s loved ones or local hospitals. By making the personal connection for your audience, you’ll get their attention.

The trick is using these nuggets strategically throughout your talk, not dumping them all at once but rather placing each one carefully where its impact will be greatest.

Imagine your speech as a road trip. Without smooth roads and clear signs, the journey gets bumpy, and passengers might miss the scenery along the way. That’s where transitions come in. They’re like your speech’s traffic signals guiding listeners from one point to another.

Crafting Seamless Bridges Between Ideas

Transitions are more than just linguistic filler. They’re strategic connectors that carry an audience smoothly through your narrative. Start by using phrases like “on top of this” or “let’s consider,” which help you pivot naturally between points without losing momentum.

To weave these seamlessly into your outline, map out each major turn beforehand to ensure no idea is left stranded on a tangent.

Making Use of Transitional Phrases Wisely

Be cautious: overusing transitional phrases can clutter up your speech faster than rush hour traffic. Striking a balance is key—think about how often you’d want to see signposts on a highway. Enough to keep you confident but not so many that it feels overwhelming.

Pick pivotal moments for transitions when shifting gears from one major topic to another or introducing contrasting information. A little direction at critical junctures keeps everyone onboard and attentive.

Leveraging Pauses as Transition Tools

Sometimes silence speaks louder than words, and pauses are powerful tools for transitioning thoughts. A well-timed pause lets ideas resonate and gives audiences time to digest complex information before moving forward again.

This approach also allows speakers some breathing room themselves—the chance to regroup mentally before diving into their next point with renewed vigor.

Connecting Emotional Threads Throughout Your Speech

Last but not least, don’t forget emotional continuity, that intangible thread pulling heartstrings from start-to-finish. Even if topics shift drastically, maintaining an underlying emotional connection ensures everything flows together cohesively within the larger tapestry of your message.

Techniques for Emphasizing Key Points in Your Speech Outline

When you’re crafting your speech outline, shine a spotlight on what matters most so that your audience doesn’t miss your key points.

Bold and Italicize for Impact

You wouldn’t whisper your punchline in a crowded room. Similarly, why let your main ideas get lost in a sea of text? Use bold or italics to give those lines extra weight. This visual cue signals importance, so when you glance at your notes during delivery, you’ll know to emphasize those main ideas.

Analogies That Stick

A good analogy is like super glue—it makes anything stick. Weave them into your outline and watch as complex concepts become crystal clear. But remember: choose analogies that resonate with your target audience’s experiences or interests. The closer home it hits, the longer it lingers.

The Power of Repetition

If something’s important say it again. And maybe even once more after that—with flair. Repetition can feel redundant on paper, but audiences often need to hear critical messages several times before they take root.

Keep these strategies in mind when you’re ready to dive into your outline. You’ll transform those core ideas into memorable insights before you know it.

Picture this: you’re delivering a speech, and just as you’re about to reach the end, your time’s up. Ouch! Let’s make sure that never happens. Crafting an outline is not only about what to say but also how long to say it.

Finding Balance in Section Lengths

An outline isn’t just bullet points; it’s a roadmap for pacing. When outlining your speech, make sure to decide how much time you’d like to give each of your main points. You might even consider setting specific timers during rehearsals to get a real feel for each part’s duration. Generally speaking, you should allot a fairly equal amount of time for each to keep things balanced.

The Magic of Mini Milestones

To stay on track, a savvy speaker will mark time stamps or “mini milestones” on their outline. These time stamps give the speaker an idea of where should be in their speech by the time, say, 15 minutes has passed. If by checkpoint three you should be 15 minutes deep and instead you’re hitting 20 minutes, it’s time to pick up the pace or trim some fat from earlier sections. This approach helps you stay on track without having to glance at the clock after every sentence.

Utilizing Visual Aids and Multimedia in Your Outline

Pictures speak louder than words, especially when you’re on stage. Think about it: How many times have you sat through a presentation that felt like an eternity of endless bullet points? Now imagine if instead, there was a vibrant image or a short video clip to break up the monotony—it’s game-changing. That’s why integrating visual aids and multimedia into your speech outline isn’t just smart. It’s crucial for keeping your audience locked in.

Choosing Effective Visuals

Selecting the right visuals is not about flooding your slides with random images but finding those that truly amplify your message. Say you’re talking about climate change. In this case, a graph showing rising global temperatures can hit hard and illustrate your chosen statistic clearly. Remember, simplicity reigns supreme; one powerful image will always trump a cluttered collage.

Multimedia Magic

Videos are another ace up your sleeve. They can deliver testimonials more powerfully than quotes or transport viewers to places mere descriptions cannot reach. But be warned—timing is everything. Keep clips short and sweet because no one came to watch a movie—they came to hear you . You might highlight innovations using short video snippets, ensuring these moments serve as compelling punctuations rather than pauses in your narrative.

The Power of Sound

We often forget audio when we think multimedia, yet sound can evoke emotions and set tones subtly yet effectively. Think striking chords for dramatic effect or nature sounds for storytelling depth during environmental talks.

Audiences crave experiences they’ll remember long after they leave their seats. With well-chosen visuals and gripping multimedia elements woven thoughtfully into every section of your speech outline, you’ll give them exactly that.

Rehearsing with Your Speech Outline

When you’re gearing up to take the stage, your speech outline is a great tool to practice with. With a little preparation, you’ll give a performance that feels both natural and engaging.

Familiarizing Yourself with Content

To start off strong, get cozy with your outline’s content. Read through your outline aloud multiple times until the flow of words feels smooth. This will help make sure that when showtime comes around, you can deliver those lines without tripping over tough transitions or complex concepts.

Beyond mere memorization, understanding the heart behind each point allows you to speak from a place of confidence. You know this stuff—you wrote it. Now let’s bring that knowledge front and center in an authentic way.

Mimicking Presentation Conditions

Rehearsing under conditions similar to those expected during the actual presentation pays off big time. Are you going to stand or roam about? Will there be a podium? Think about these details and simulate them during rehearsal because comfort breeds confidence—and we’re all about boosting confidence.

If technology plays its part in your talk, don’t leave them out of rehearsals either. The last thing anyone needs is tech trouble during their talk.

Perfecting Pace Through Practice

Pacing matters big time when speaking. Use timed rehearsals to nail down timing. Adjust speed as needed but remember: clarity trumps velocity every single time.

You want people hanging onto every word, which is hard to do if you’re talking so fast they can barely make out what you’re saying. During rehearsals, find balance between pacing and comprehension; they should go hand-in-hand.

Finalizing Your Speech Outline for Presentation

You’ve poured hours into crafting your speech, shaping each word and idea with precision. Now, it’s time to tighten the nuts and bolts. Finalizing your outline isn’t just about dotting the i’s and crossing the t’s. It’s about making sure your message sticks like a perfectly thrown dart.

Reviewing Your Content for Clarity

Your first task is to strip away any fluff that might cloud your core message. Read through every point in your outline with a critical eye. Think of yourself as an editor on a mission to cut out anything that doesn’t serve a purpose. Ask yourself if you can explain each concept clearly without needing extra words or complex jargon. If not, simplify.

Strengthening Your Argument

The meat of any good presentation lies in its argument, the why behind what you’re saying. Strengthen yours by ensuring every claim has iron-clad backing—a stat here, an expert quote there. Let this be more than just facts tossed at an audience; weave them into stories they’ll remember long after they leave their seats.

Crafting Memorable Takeaways

Audiences may forget details but never how you made them feel—or think. Embed memorable takeaways throughout your outline so when folks step out into fresh air post-talk, they carry bits of wisdom with them.

This could mean distilling complex ideas down to pithy phrases or ending sections with punchy lines that resonate. It’s these golden nuggets people will mine for later reflection.

FAQs on Speech Outlines

How do you write a speech outline.

To craft an outline, jot down your main ideas, arrange them logically, and add supporting points beneath each.

What are the 3 main parts of a speech outline?

An effective speech has three core parts: an engaging introduction, a content-rich body, and a memorable conclusion.

What are the three features of a good speech outline?

A strong outline is clear, concise, and structured in logical sequence to maximize impact on listeners.

What is a working outline for a speech?

A working outline serves as your blueprint while preparing. It’s detailed but flexible enough to adjust as needed.

Crafting a speech outline is like drawing your map before the journey. It starts with structure and flows into customization for different types of talks. Remember, research and evidence are your compass—they guide you to credibility. Transitions act as bridges, connecting one idea to another smoothly. Key points? They’re landmarks so make them shine.

When delivering your speech, keep an eye on the clock and pace yourself so that every word counts.

Multimedia turns a good talk into a great show. Rehearsing polishes that gem of a presentation until it sparkles.

Last up: fine-tuning your speech outline means you step out confident, ready to deliver something memorable because this isn’t just any roadmap—it’s yours.

• Last Updated: March 5, 2024

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20 Great Quotes To Help You Deliver A Killer Speech

Want to make your next speech more powerful ? Use superb quotations and use them well. In this article, I will share 20 of my favorite quotations for beginning and professional speakers. And I will tell you when and how to use them.

But before we get into these specific sayings, here are a few introductory suggestions for using quotations when you are a keynote speaker , giving an inspirational message, annual report, sales presentation, after-dinner talk, Sunday sermon, teaching lesson, or any speech you are preparing.

• Use no more than 3 to 5 quotations in your speech. Remember that a quotation is like seasoning on a fine meal. Don’t overuse quotations in your talk. That’s like dumping an entire saltshaker worth of salt on top of your meal. Think of quotes as delicious flavor additives, not the main dish.
• Avoid using quotes that are already well known to your audience. The real (secret) power of a great quotation is its ability to surprise your listeners.
• Take the time to find the ideal quotes for your talk. Go deeper than a google search. Read inspiring books, check out relevant articles, visit your local bookstore or library. Keep a journal and collect the sayings, proverbs, quotations, and bits of wisdom that move your heart and mind.
• Whenever possible, cite the source of your quotation. Give credit where credit is due. And be sure your source is accurate. You will lose credibility if you quote George Washington as an expert on social media! If you cannot track down the original source of your quote, you can simply say, “It has been said…”
• Make sure your quotations support your main message . Sometimes it’s tempting to sneak a great quip or quote into your talk because you love it. First decide if it’s apt for what you want to communicate.

Here Are 20 of the Best Quotations for Your Next Speech Use One of These Great Quotes When You Want to…

Create laughter.

Quoting a comedian, famous wit, ancient proverb, or even a child’s wisdom can generate an instant laugh during your presentation. And trust me, your audience wants to laugh! Here’s the key: Pause before and after you share the funny quotation or short joke. A humorous quotation will surprise, shock, exaggerate, and often convey a tough truth in a way that delights.

“If you’re looking for a helping hand, there’s one at the end of your arm.” ~Yiddish Proverb

Make them THINK

A powerful quotation will give your audience food for thought. First of course, you must determine what you want your audience to understand, believe, and embrace. Then, choose a quotation that packs a punch.

“He not busy being born, is busy dying.” ~Bob Dylan

Grab their ATTENTION

Usually the shorter the quotation, the more powerful the punch. Long quotes, like long speeches, will leave your audiences yawning. To open your speech, you may want to grab your listener’s attention with a short quotation or aphorism. If you are giving a talk about dream casting or goal-setting for example, here’s a fine quotation:

“If you know what you want, you can have it.” ~RH Jarrett

Prove your POINT

You don’t have to agree with every source you quote. Sometimes who you quote, is as important as what you quote. Here’s an example. Though I obviously detest this famous leader, this quotation makes a powerful point. When I am stressing the power of passion, I sometimes share this one. Note: After I give the source—which always shocks the audience—I remind them that he was evil and that we must use the power of passion for good.

“Only a storm of hot passion can turn the destinies of people. And he alone can arouse passion who bears it within himself.” ~Adolf Hitler

Illustrate an IDEA

A good quotation is like a good story. It’s a window in your house. Use it to let the light in. Help your audience see what you are saying. A good metaphor is one of the most helpful tools in a speaker’s toolbox. To get your idea across, use a strong word picture. Imagine giving a talk to a group of schoolteachers. Your goal is to affirm them for the great work they are doing. You want to remind them that what they do—educating children—matters forever.

“A school is a building with four walls, with tomorrow inside.” ~Lon Watters

INSPIRE your audience

The best speeches lift hearts! If your goal is to motivate your audience, insert a quotation designed to inspire the dreams of your audience members. Connect with their emotions. Choose a statement that is filled with hope and encouragement. Here’s one of my favorites, because it strikes such an emotional chord:

“If your heart is in your dream, no request is too extreme.” ~Jiminy Cricket, Pinocchio

Issue a WARNING

You can use a quotation to sound an alarm. You may want to shake your hearers into stopping/starting a behavior. The key here is choosing a quotation that lights a fire under your people. What mindset do you want them to change? What do you want them to do?

“Unassertive salespeople have skinny kids!” ~Zig Ziglar

Make people CARE

Many speakers make the mistake of thinking that their talk is primarily about content. While content is important, the best speakers transfer their conviction to an audience. Your group doesn’t want more information. They are looking for takeaways and transformation.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou

Capture an INSIGHT

Many times the quotes that will rock your speech are what I call “zingers.” What is a “zinger”? It’s a pithy statement that expresses a flash of insight. Zap your audience with a truth in capsule form. People love to read the fortune inside their fortune cookie—and often the words apply to their lives. When I am giving a speech that talks about how we learn, I love to share this one:

“I respect wisdom but I obey pain.” ~12 Step Recovery Saying

EDUCATE your attendees

Don’t make the mistake many speakers make. Never confuse a statistic with a quotation. Remember: facts tell, stories sell. Search out stories and quotations for your talk that provide “teaching moments.” Tip: Do an Amazon search for aphorism. You’ll discover some great gems and nuggets for your next speech. An aphorism, like a proverb, teaches a memorable lesson-in-a-few-words.

“Don’t expect your ship to come in—unless you’ve sent one out.” ~Belgian Proverb

STRENGTHEN your case

Know exactly what you want to say to an audience. Then you will be in a position to find the perfect quote(s) for your next keynote speech, workshop or seminar. If you are giving a talk on leadership, select a quotation from an inspiring leader. Are you motivating athletes? Choose a motivational saying from an accomplished football, basketball, or soccer player. Most importantly, know your audience. This will help you know which quotation will best support your speech.

“We don’t see things as they are, we see things as we are.” ~Anais Nin

Make your speech MATTER

A good question to ask yourself is: “Who cares about what I am saying?” By the way, this is the very question your audience is asking when you start your speech. How does this matter to me ? Reverse engineer your speech. Think about the big takeaway you want your group to get from your presentation. Then craft your message—and the quotes that will make it pop—based on the actions you want your audience to take.

“The meaning of communication is the response you get.” ~NLP maxim

Use the power of REPETITION

One of the great speeches in U.S. history is Martin Luther King’s “I Have a Dream” speech. And one of the factors that makes it so powerful? MLK’s repeated use of his awesome title: “I Have a Dream.” Consider repeating a strong quotation again and again during your talk. This can help you re-state your core message. You can also hammer home a big point with a quotation that repeats certain words to great effect. Notice how Winston Churchill did this often. (“Never, never, never give in…”), He and MLK are two of the greatest orators of the 20th century. Both leaders repeated words to maximize the impact of their language.

“We are all worms. But I do believe that I am a glow-worm.” ~Winston Churchill

Enhance a CELEBRATION

Maybe you will give your speech at a wedding, an anniversary party, or an awards program. You can pump up the proceedings with a special quote. Identify a sparkling statement that will raise spirits…and maybe wine glasses. Here’s the key to doing this well: Keep the focus on who/what is being celebrated. Your quotation should amplify the purpose of the event. Honor the bride, toast the award-winner, congratulate the champion. Get clear on the reason for festivities. Your quotation should put a spotlight on what your guests are celebrating together.

“Life is short, wear your party pants.” ~Loretta LaRoche

Want to make sport of a competitor? Handle a heckler? Or lampoon an idea you don’t like? A good quote can work wonders. Just be careful about coming across as mean-spirited. Humor helps.

“Lord, help me make my enemies look ridiculous.” ~Voltaire (French Philosopher)

Increase your AUTHORITY

Don’t get the wrong idea here. Quotations are not the source of your authority, you are. But a compelling quote can boost your credibility as a speaker. Select a quote that comes from a recognized name or organization that will resonate with your audience. Quote an expert. Better yet, become one.

“I am the greatest, I said that even before I knew I was.” ~Muhammed Ali

Speak with CONFIDENCE

Want to know a speaking secret? Your listeners aren’t paying that much attention to what you say. But they are tuned in to how you say it. They are listening for your confidence. What do you do if you don’t feel confident? Act like you are. And to take it to the next level—instill confidence in your audience too. Model it.

“Feel the fear and do it anyway.” ~Susan Jeffers

Bring CLARITY

One of the gifts you can bring people via your message is clarity. Help your audience see the path, cut through the clutter, and take decisive action. Make a statement, or share a quotation, that simplifies things for people. Sometimes this can be phrased as a question like, “What would you do if you knew you could not fail?” Other times you will want to give them the answer straight up. A great quote can help you do just that. You want to communicate with great clarity. And show your audience the way forward.

“If you don’t have a plan for your life, somebody else does.” ~Michael Hyatt

Issue a call to ACTION!

You can wrap-up your speech with a mighty quotation to finish strong. Make sure that your final phrase captures the heart of your main message. Don’t end on something cliché like, “Thanks for listening” or “My name is Blah Blah.” Your end quote, if you use one, should empower your audience and echo the main thrust of your talk. And get this: You want to invite your audience to take action.

“The way to get started is to quit talking and start doing.” ~Walt Disney

Create your own CATCH PHRASE

Few people remember speeches, but many people remember speakers. Can you create an original quotation that fits your personal brand? Tap into what makes you unique. What makes your message special? The final words of your speech can remind people about who you are and what you had to say. What is your signature “sign off” sentence? It might be a parting piece of advice. It could also be a statement you design to capture the way you want the group to remember the experience you created for them.

“The tribe has spoken.” ~Jeff Probst, “Survivor”

By finding and utilizing quotations that appeal to you, you will heighten the impact of your speech. Plug one or two of the above quotations into your next speech or special presentation. Better yet, discover the pitch-perfect quotes for your talk. Weave them into your speech and speak with gusto. You’ll be glad you did. And your audience will be pleased too. You can quote me on that.

Adam Christing is a professional keynote speaker, master of ceremonies , and author . He has written four humor and personal transformation books including: Comedy Comes Clean 1 & 2: A Hilarious Collection of Wholesome Jokes, Quotes, and One-liners, Your Life is a Joke: 12 Ways to Go from Ha Ha to AHA! and Bob Dylan Can Change Your Life: 61 Ways to Invent a Legendary You.  Adam has been studying and collecting quotations for more than 25 years.

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12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on October 17th, 2023

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example: 

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

• Capture the audience’s attention
• Present information, opinions, ideas to the audience.
• Present important details about a specific topic.
• Sell an idea.
• Make the information memorable so it can persist over the time.
• Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics  to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

hi,good morning all of you.i’m shadi.now i’m going to do a panel discussion.we want some informations from you we believe all will support us.

Hi Kavishki, good morning. Can please provide more information about the Panel Discussion needs and if it involves a PowerPoint presentation? We’d be happy to be of help!

This was very useful to me! But i need more speech ideas!

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It would be appreciable if you share more speech about this.thank you.

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Thanks for the useful information. Can I ask how can I improve my self-confidence so as not to be embarrassed when presenting? Any idea? Thank you.

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Master of Ceremony Opening Speech

3 step guide to writing a great master of ceremony opening speech.

Over the last 20 years I’ve had to write an Opening Speech for hundreds of large events where I have been engaged as the MC.

Some have been relatively easy, while others have required many hours of effort and thought.

Rather than reinvent the wheel each time, I now have a 3 Part Formula or Process I always follow. This both saves me time but also ensures that all the elements of a great opening speech are there.

Ingredients of a good Opening Speech

I like to cook when I’m at home and in many ways putting together a great Master of Ceremony opening speech is like cooking a great meal.

Firstly you have to understand what you are trying to make, then the ingredients you are going to use and finally, how you are going to combine them!

We are going to dive in deep into each of those areas but I hope you can see how the metaphor works.

Understanding the outcome you are aiming for, the why, is important because your role as an MC is to help your client achieve their aims for the event. If you are not aware of those aims you could in fact hinder the process with ill considered comments or wrong emphasis. To go back to the planning of your meal, are you making sandwiches and finger food or designing a 5 course sit down banquet?

Secondly, while the ingredients of each opening may sometimes be very similar, often, like a good cook, you can substitute different things. You might change the spice to create a slightly different flavour or double the amount of another ingredient to add more kick or emphasis.

And lastly you can combine those ingredients in different ways. Some elements work better going in early, sometimes just a pinch near the end is all that’s required.

So for a Opening Speech, the 3 Steps are …

• Why is this Happening and What are you trying to Achieve?
• What needs to be Included
• How to put that Together

Preparing a great Master of Ceremony Opening Speech.

It’s unlikely that you are the organiser of the event itself, though this formula is just as useful if you are and are writing your own opening speech.

In most cases as an MC  you will have an organiser, who is then your client. This is the person who has asked you to be the MC. It could be a business owner, CEO, your headmaster, the President of the Association etc. They have specific reasons why this event is taking place and it is your job to ascertain what they are.

In every situation you want to have a briefing session with this person either face to face or over the phone. This Briefing of course will cover your involvement in the whole event, but in this article we will just focus on the Opening.

Pro Tip –  Check out the full list of Briefing Questions on page 102 of the Expert MC Toolkit & Resource Manual .

Part One   –   Reason for the Event

Knowing “why” the event is taking place will get you firmly on the right track to writing a great opening speech!

Is it a Celebration, an Information Night, a Product Launch, Team Building or an Awards Night?

And don’t take a simple answer like “oh, we have it every year” as an answer. Drill in a little deeper. The next question will open it up a bit more.

What are they trying to Achieve?

Building on the “why” question, I usually then ask … “how do you want the audience to Think or Act after the event?” This can be immediately after or when they get back to work etc.

Are they trying to motivate the audience to do something or get them to meet lots of new people. Are they making them more confident about their jobs or are they wanting them to sign up to buy something? Are they gearing up the audience for some hard times ahead?

Theme of the Event!

Is there an actual Theme or Slogan for the Event? We have written about this before but this will give you big clues about what to say and possibly what to wear for the event.

Part 2 –   Details of the Opening Speech

Once you have some of this Big Picture stuff sorted, it’s time to get onto the nitty gritty. Now, sometimes these finer details won’t be known at the time of the briefing, but at least they have been flagged as something you need to know.

Time Available

You obviously need to have a firm idea about the length of time that you are aiming for in an Master of Ceremonies opening speech.

Pro Tip – It’s always good to try and get a longer time allocation than you need or that you will write for. This allows some immediate flex time. If the event starts a little late, and it inevitably will, those extra couple of minutes you asked for may put you back on track.

Are there any official protocols that must be included?

In some countries and with some cultural groups, a Prayer is included at the start of formal proceedings. The National Anthem might also be sung.

Here in Australia many groups have an Acknowledgement of Country at the start of the event, a short few lines recognising the Traditional Owners of the Land.

I use this term to incorporate other things that also must be mentioned in your opening. The more formal an event the more specific you will be.

VIP Guests, Dignitaries etc will probably be mentioned by name in a specific order.

Depending on the type of event, Sponsors my also get a mention here.

Once you know what your client wants or expects, you can then start crafting the opening.

House Keeping

“Housekeeping” is a widely used term that covers all the small bits and pieces of information that may also need to be conveyed to an audience.

Examples are – Where are the Toilets, what is the Wifi Code, what time does the bus leave, etc. I also include in this group – “Please turn your Phones to Silent.”

Now, depending on the type of event it is, you may not need to go through all the House Keeping in your opening speech. I prefer to do it a bit later as I find it dilutes the impact of the opening a bit. In that situation, just mention the Phones before you introduce the first speaker and come back to the Housekeeping after them.

What happens next?

As an MC you should always keep in mind what happens next. So when you are putting together your opening speech you need to be aware of what happens immediately after you finish so you can make the appropriate link. But more importantly, know the appropriate “energy levels.”

For example you might be launching into a facilitated Teambuilding or Networking session, in which case you will be building the energy and fun. Alternatively, you might be introducing someone speaking on a sombre or serious topic that needs focus and respect.

Part 3 – Putting the Opening Speech Together

Now we have the vital information – what we are trying to achieve and what must be included. It’s time for the third part of the formula, putting it all together.

A structure I have found incredibly useful is this …

Closer  /   Link …

This works just as well if you have only 3 minutes or if you have 15. Let’s look at it in more detail.

The Grabber

Getting peoples attention and interest right from the start is vital.

You need to confident and assured in your dress and demeanour and your words need to match.

It’s not a time for chit chat or repartee. Bang, get straight into it!

I’ve attended a couple of sessions with the Patricia Fripp, the British born, now American based speaker coach. (And sister of legendary guitarist Robert Fripp.)

Her advice for speakers is to start with something bold, a phrase or sentence that grabs attention and interest. I think the advice works just as well for MC’s as it does for speakers.

For several events business events I’ve started with …

“Princeton University, 1955.  Professor Albert Einstein is handing out exam papers to his final year students …”

Did that get your attention? Did you want to know what happens next? Of course you do!

That works so much better than “Good Evening Ladies and Gentlemen, my names Timothy Hyde and I will be your MC for the event..”

After the quick story, (that relates totally to the WHY they are having the meeting,) you can then move into the welcome and greeting.

Remember also the Voice of God introduction. This will also grab peoples attention and let them know your name! It also enables you to move into something more meaty at the start.

Pro Tip – The full “Einstein Opener” mentioned above is found on page 33 of your copy of The Expert MC Toolkit & Resource Manual .  The theme of Rapid Change, Innovation, Creative Solutions is perfect for many business type functions.)

Other great Opening Grabbers include

• “What if ………?”
• A statistic or fact.
• “Imagine that ……?”
• A bold statement.
• A Question.

Once you have got the attention of the audience,  you can do an official type welcome and include any Protocol type things you need to cover. VIP’s, Sponsors etc

You now move onto the Big Picture.

This will emphasis the Theme of the Event and Why are you all here.

This sets the context for everything to follow. You may mention a couple of highlights of the program coming up, the Who and the What.

I then like to move from Big Picture to the Personal.

So what I’m saying relates directly to each and every attendee.

Now, what is included here depends once again on what the client wants for the outcome of the event.

Are you motivating and enthusing them?

Are you planting seeds that they will get lots of information?

Do you need to reinforce the benefits of being here?

Are they here to – Network, Set Goals or Relax?

Pro Tip – Plant a seed of Co-operation!

In my Opening speech I always like to plant a seed of co-operation. This is a message that we need to work together to keep the event running on time. That running on time will enable all the Speakers to do their full presentations and if they do, YOU will gain maximum benefit from being here. You are busy people, it’s a packed agenda, we want you to gain a lot from being here and we want to finish on time etc.

I also reinforce this at certain times during the event by thanking them for their help.

Closer /  Link to next activity

Depending on what’s happening next, this is a good moment to either slip in any urgent Housekeeping or close up your opening and introduce the first activity or speaker.

I often would use an appropriate quote or a mention of the Theme again, taking it back to Big Picture.

This 3 Part Process will give you a good basis to start writing stronger Openings.

Part 1 gives you the WHY, the reason for the event and the outcomes you are aiming for.

Part 2 adds the details that must be incorporated.

Part 3 gives you a structure for the opening.

Timothy Hyde

Widely acknowledged as one of Australia's busiest & best MC's and a global authority on the MC Industry, Timothy Hyde shares his expertise and insights into this fascinating Professional Speaking niche via this site and a dynamic YouTube channel. His best selling book The ExpertMC Toolkit and Resource Manual has helped thousands of people worldwide improve their Emcee skills and in many cases, start earning a living by taking on the role.

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How to write a MUN Opening Speech

With Examples

Writing an opening speech in MUN can be a bit challenging.

Common questions we get from delegates before going to a conference. “What should I say in my opening speech?” “Should I read out my Positions Paper?” “How do I take all the research I did  and fit it into a short opening speech?”

Before you start working on your MUN opening speech, you should know the topic, done some research, and preferably already have written a position paper . 

A MUN opening speech should cover the following:

• Problem The specific problem you want to solve – 1 line.
• Clash Solution – What you want to do about the issue – 1 line.
• Information Back up your views on the issue and solutions with facts from research . – 2 lines
• Action Solution Details – The step by step how to solve the issue. – 3 + lines

What not to do:

Do not repeat the problem . Everyone knows what it is. Repeating the problem is a great way to waste precious speech time. Your first sentence should be what you want to do. That is what the other delegates are more interested in.

Your first sentence should be a clear clash. To impact the committee it is not enough to bring vague ideas. There needs to be engagement between delegates and your ideas need to be discussed by others.

You know your idea is important when countries that oppose your idea fight against it while countries who are on your side support it. Other delegates’ ideas clashing with yours is what gives them both life and makes them interesting and relevant.

For this reason, a good MUN opening speech needs to have:

Information

Clash is your solution in one specific sentence. The Clash is framed as a two-sided solution which the other side can object to. Information is properly used facts. Call to Action is the policy you want to see implemented. The guide below will explain how the CIA formula works and how to use it to create your influential, informative, and rhetorically sound opening speech. Let’s get to it!

• Intro to CIA
• Opening Speech Structure
• Topic Types
• Opening Speech Examples

Introducing CIA

CIA is the foundation for any MUN opening speech. A strong CIA speech, will convey a clear and consistent message to your fellow delegates that you know what you are talking about and have a plan. Clear communication is the key to  successful MUNing in your committee. Missing your C lash, I nformation or A ction can result in confusion about where you stand on the matter and your outlook on how to solve the issue at hand. 

Just Remember CIA:

I nformation

C la sh – What you want to do in one specific sentence. .

I nformation – Relevant facts. numbers, that support your speech. Information can also be facts about your country that justify your position.

Call to A ction – How you will carry out the one line “what” you states in the Clash.

Before we explain how each part of CIA works, it is vital to understand clashing with at least a few other delegates is an important litmus test for how relevant your talking points are.

Why 100% Agreement = Irrelevance

A Model United Nations opening speech should present a problem, as you perceive said problem, and give one or more practical policy proposals on how you propose to solve it. However, if everyone agrees with you, no one will talk about your ideas.

When no one talks about your ideas, they will fade from the discussion. This is why your framing of the problem needs to clash with the world view of other delegates. The debate between you and those who oppose your ideas will keep both ideas alive. Hours later, if you find a compromise with the other side, you will get credit for making the biggest difference. If you cannot find a compromise, you get credit for sticking to your principles. In both cases, if your clash is central to what takes place in the committee, you will get the credit for shaping the discussion and bringing the ideas that led the direction the committee took.

This is why it is not enough to say what is correct, or even important. It needs to arouse some kind of response to remain relevant and important. Ideally, the way you frame the debate will be so relevant and well presented that the committee clashes along the lines you set and the rich and relevant discussion takes up a central place in the committee, or at least is relevant to enough delegates to keep it going as a secondary discussion. For this reason, the first part of your MUN opening speech is called a Clash.

What you want to do.

Clash definition: A confrontation of solutions.

We cannot censor people who incite violence in a country with freedom of speech. Vs We must censor people to ensure physical safety from those who successfully incite violence.

You cannot censor and not censor at the same time and there you have a strong clash.

For something to be a clash, delegates from your committee need to be on either side of it. If there are no two sides, the committee won’t debate it. Instead, your ideas will either unanimously go straight to the unimportant clause section of the resolution or fall entirely out of discussion. Either way, it will not be central to determining the direction the committee goes.

Examples of Clash:

Revoking asylum status for anyone who does not agree to get vaccinated at the border.

Advocating for megacities to have their own independent legal system.

The United Nations should fund water filtration in countries that suffer volcanic eruptions.

In all of these examples, there is a clear ‘yes’ or ‘no’ question. The answer to these questions will be the main one to divide the committee room.  

An idea that everyone agrees on is Off Clash . Off Clash statements (Like the Ebola virus is bad or tornados are dangerous) are a waste of precious speech time that could be further used to develop your Clash or Call to Action. (More on Clash and Off Clash in the expanded explanation below)

Which clash should you choose?

  Some topics have many possible clashes. In those cases, you should choose the one you feel will be most relevant to the discussion.

Committee : World Health Organization

Topic: Combating the Zika Virus

Clash 1: Increase the number of doctors sent to Peru to treat Zika.

Clash 2: Remove patent restrictions to let countries locally develop medicines to counter Zika.

Clash 3: Suggest countries around the world teach children about the world’s top deadliest diseases.

 The general concept of combating Zika is an Off Clash topic. No one will say the Zika virus is a good thing. To find the Clash you need to go one level deeper and decide what type of discussion will best serve our country’s interests.

It is clear that Clash 3 will save the least leaves and bring the least immediate benefit. It will also likely get little or no discussion time.

When choosing between Clash 1 and Clash 2, Paraguay would open for Clash 2, as creating generic medicines would be cheaper not only for fighting Zika but could also make medical treatment cheaper across the board. This idea would also be of interest to Angola, who faces similar constraints on creating generic medicines, even though they do not have the Zika virus. As a rule of thumb, it is better to choose a clash that is not only relevant to your country but many others can also agree with it.

Information = Hard facts that support your case

A strong MUN speech needs to have relevant facts and numbers that support parts of your speech.

Without information, your fellow delegates can only rely on your word, which might not give enough credibility to what you have to say. Numbers, names, dates and hard facts show what we are saying exists in the real world and is not an opinion. Numbers are the best form of information to use and the hardest to argue with.

No “Information”

The coral reefs are very important. Huge numbers of people who live near a reef. Corals also protect the shoreline of many countries. Also, many countries, like the US, and make a lot of money from tourism.

With “Information”

The coral reefs are very important. 962 million people (Roughly an eighth of the world’s population) lives within 60 miles of a reef. Additionally, corals protect 100,000 miles of shoreline in over 100 countries from being batters by the ocean’s force. The coral reefs also generating billions of dollars in tourism revenue. The National Oceanic and Atmospheric Administration’s National Marine Fisheries Service estimates the annual commercial value of U.S. fisheries from coral reefs to be over $100 million.

Which sounds smarter?

Information does not exist in a vacuum. There is no such thing as facts for facts sake. 

Information in a CIA speech should always do one of the following:

• Supports why your Clash is the most relevant
• Shows why your Call to Action is the most important
• Shows why your country has the position it does
• Disproves information brought by another delegate

Information in follow up speeches usually moves between these four. In earlier speeches the “I” focuses more on your own world-building and less on countering other countries. However, MUN simulation has a lot going on and the Information should be used, as deemed appropriate, on a case by case basis.

Call to Action (CtA) is a statement designed to give instructions for an immediate response.

In MUN, your CtA is the practical policy to solve the issue you set up in your clash.

Without a clear CtA other delegates will not know what to do with the Clash and Information you presented. Worse, they can use what you set up in your speech to justify other CtA’s.

A Call to Action needs to be Specific, Measurable, Achievable, Relevant and Time Bound (SMART). 

Your CtA needs to be specific as to:

• Where you will get funding from
• Which organizations will be involved
• What you will send

Clash: Let’s send teachers to the refugee camps in Ethiopia.

CtA : Hiring 300 teachers who specialize in teaching English and Math, to United Nations run high schools at the 3 refugee camps in the Tigray region in Ethiopia.

We can’t send “teachers” as we don’t know what types how many, where to send them or what they are going to do. However, when we look at the CtA, we can guestimate the cost of 300 teachers who specialize in English and Math and now know where to send them.

A good Call to Action explains the problem, the solution and what it’s going to do.

Specific actionable policy ideas will allow you to direct the discussion, and later take credit for the ideas when everyone else has the same general stance (ex. “humanitarian aid”).

Structure of an opening speech

The opening speeches at most MUN conferences are 60 seconds. 

However, you should ask your conference team if you are unsure about the opening speech times since this could differ. Take into considerations, a delegate could motion to change the opening speeckers time during the course of the conference or a chair could change the time due to other unforeseen reasons …. So  even if the opening speech is as short as 30 seconds, or as long as two minutes, the structure remains the same.

• Information – Sprinkled throughout

Call to Action

Clash breaks into two parts, clashline and explanation.

How to start an MUN opening speech

A good MUN opening speech goes straight to the point. The longer you take the more of a risk you run that they’ll find someone else to focus on like passing a note, writing an opening speech of their own, chatting to the delegate next to them, etc. Your strong opener is your Clashline.

Clashline – Your first few lines. It tells the listener what clash you want to focus on. Shouldn’t be more than 10 seconds.

Examples of Clashlines:

Syrian refugees who spent over three years in refugee camps should get work visas Countries should be responsible for their own epidemics The UN should send food aid to the people of North Korea

Clash explanation – Your next few seconds should explain why what you are speaking about is important by showing why your clash is the correct one.

Examples of Explanation: Clashline: “The UN should send unconditional food aid to the people of North Korea.” Explanation: “The leadership is stable and not looking to change any time soon. Life will continue the same for the elites as the people are starving. This is why the food should be sent now.”

This is a good example of getting straight to the point. Within four sentences we have a clear idea that human rights come second to the leadership of the DPRK. This clarity of Clashline and Explanation can be used in any MUN committee from the General Assembly, ECOSOC, DISEC, SOCHUM and WHO to the Security Council and even a crisis committee.

Information Facts in your speech always have a purpose. That purpose is almost always one of the following: – Show why your Clash is the most relevant – Show why your Call to Action will make the biggest difference – Explain why your country has the position it does – Disprove information brought by another delegate

Use of information to strengthen a speech

Clash: The UN should send unconditional food aid to the people of North Korea. Kim Jong Un is 35 years old. He’s not going anywhere anytime soon. At the same time, 10.5 million people, which is 41% of the total population, are undernourished. Life will continue the same for the elites as the people are starving.

You should describe your policy / solution halfway through your speech at the latest. This is because you need time to elaborate on your solution. No idea is clear in one sentence. You will need time to explain why it is important and why it is going to work.

Use of Call to Action

The United Nations should send 240 million tons of food aid to the Democratic People’s Republic of North Korea. This food should be sent over two years. 30 million should be sent every three months as long as Kim Jong Un abides by the following.

• Regular scheduled UN inspections every six months.
• Surprise inspections are accommodated.

This text can be turned into clauses for a draft resolution. The main idea is clear.

Closing your Opening Speech

After your Call to Action, a summary sentence can be a nice way to close your speech.

However, this should not come at the expense of your content or important details of your Call to Action. Style should never trump substance.

What if you have extra time in my opening speech?

If you find yourself with extra time in your opening speech, and you used the CIA format in your speech.

Do the following:

• Elaborate on additional points you didn’t get enough time to introduce.
• Set up ideas that you can follow up in your next speech.
• Reinforce your main points.
• End your speech early if you really have nothing to add.

It should be rare to have extra time in your opening speech if you planned wisely, when you happen to find yourself with extra time use it strategically.

Types of MUN Topics

How it impacts your opening speech.

There are three types of MUN topics, Open, Semi-Open and Closed.

Types of MUN Topics:

Open Open topics are very broad and should be significantly narrowed to create the clash in an opening speech.

Example – Combatting the Slave Trade

This topic is very broad and could be about anything that has to do with slavery in the world today.  What does slave trade mean? It could be child slavery, forced labor or the sex trade. It could be placed in the developed world or developing world. It could be about countries of origin, transit countries or destinations. To be debatable the opening speech needs to move from the topic to something specific to set the Clash.

Semi-Open Semi-Open topics are similar to open topics and should be narrowed and focused. They have more direction than open topics but you are still required to choose from a few directions to set the clash.

Example – The right to the internet of children in developing countries

There is an understanding of what types of countries and populations that we’re focusing on but there is still work needed to set a Clash. What ages are the children? Who is providing the internet, government, the UN or an NGO? What about the devices to use the internet?

Closed topics have a clear main clash. Most, or all, of the countries in the committee will fall onto one side or the other. For closed topics, countries without a clear point of view still need to pick a side before they can begin discussing the issue.

Example – Sending aid to the people of North Korea.

While you still need to decide what types of aid, how much and what conditions, the question of “should we send aid” is a yes or no question that each country should have an opinion on and which strongly influences their starting point in the discussion.

You can learn more about the three types of MUN topics here.

Below are MUN opening speech samples for an open and closed topic.

MUN Opening Speech Examples

The following MUN speech examples show both good and bad opening speeches. After the speech, there will be a breakdown according to CIA and an analysis of the speech evaluating what worked, what didn’t and why.

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MUN Opening Speech Example – Open Topic

Committee: World Food Program

Topic: Eradicating Global Hunger

Country: Norway

Honorable chair distinguished delegates,

The first step to stopping starvation is improving access to clean water, critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa. The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air. The UN should purchase, and distribute, water harvesters to the countries most in need such as Niger, Burundi and Mozambique. For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

The Breakdown

The first step to stopping starvation is improving access to clean water , critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa . The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air . The UN should purchase, and distribute, water harvesters to the countries most in need such as  Niger, Burundi and Mozambique . For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

Clash – Improving access to clean water is how we tackle global hunger.

When asked in a question, “Does stopping starvation means providing access to clean water as the first priority?” Some countries will agree and some will not.

Information – 400 million people don’t have access to water in sub-Saharan Africa. (Numbers) Water harvester in the University of Akron produced 10 gallons of water per hour. (Numbers and names) Niger, Burundi and Mozambique are countries that could use this. (Names)

Call to Action – The UN should replace cash with water harvesters and give them directly to the people in need.

This Call to Action has two parts. In a follow-up speech, Norway can say that they give $975 million in aid to sub-Saharan countries. This can support why they want to make sure their investment is spent correctly. Also, even if the committee doesn’t go for water harvesters, or even water, the idea of not sending cash to the countries in need can still be central to the discussion.

Speech Analysis

Norway is hedging her bets and, while going in strong, leaves room to maneuver. The subtext of her case is countries should use whatever they are given responsibly and handing cash to governments is not an effective means. As long as whatever policy is chosen is done more responsibly (by what Norway considers responsible) she can still have a strong impact on the committee even if none of her policies go through.

MUN Opening Speech Example – Closed topic

Committee: International Organization for Migration (IOM)

Topic: Changing visa policy to combat illegal migration

Country: United Kingdom

Honorable chair distinguished delegates, 

The United Kingdom is strongly against making visa access easier. While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves.

Illegal migration into Britain is around 650,000—give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay. Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration. The UN should invest in the proliferation, so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to take money from the poor but now with the white hats, we handed to them.

Honorable chair distinguished delegates,  The United Kingdom is strongly against making visa access easier . While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves . Illegal migration into Britain is around 650,000 —give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay . Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration . The UN should invest in the proliferation , so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to taking money from the poor but now with the white hats, we handed to them.

Clash – Do not change the visa laws. Like at all.

Information – 39 victims inside a lorry from Bulgaria (numbers and names), Illegal migration into Britain + – 650,000 (number), x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers (specific names of detection methods.)

Call to Action – UN online platform in local languages explaining the visa process and warning of dangers. UN should create a mechanism to make sure the platform reaches relevant people. (How to reach people needs elaboration in later speeches) 

This speech starts with the UK clearly stating that they are against changing visa status, which shows which side of the main clash he is on. He brings information which he knows those who want to change visa status to save lives will bring up and says, despite that, he is against.

The UK brings many new stakeholders into the discussion such as the resourceful smugglers and how most illegal migrants come with tourist visas and stay.

As draft resolutions are practical policies, it isn’t enough to be against changing visas. The UK also needs to propose something proactive. The online resource is a good policy proposal in that it gives the IOM sometimes to advocate for which does not require a change in visa law. All countries that don’t want to change their immigration policy can get behind this idea that does not really change anything. It’s a position that many countries could back and might even get a majority. By putting the focus on resourceful smugglers, the UK is moving away from the danger to human life by saying the real enemy is the smugglers, who will be empowered by changing visa law.

Examples of Bad MUN Opening Speeches

Example bad opening speech - #1.

Committee : ECOSOC

Country : Egypt

TOPIC :  Rebuilding the Middle East

We, the Arab Republic of Egypt believe that we should help rebuild the Middle East and specifically Syria .

While the 580,000 casualties of the civil war in Syria are extremely regrettable, the real victims are the people trying to stay alive in the conflict zone that is modern Syria. More than 6.2 million people are displaced . 13.1 million are still in need of humanitarian assistance . The estimated unemployment rate stands at 54 percent . Also, 83.5 percent of the 19,454,263 Syrians live below the poverty line . Cities have been engulfed in crime, police stations closed down and the overall police personal dropped from 100,000 officers to 20,000 . Rates of theft increased, with criminals looting houses and stores. To fix this problem we need to rebuild the Middle East by rebuilding Syria!

Clash – Rebuilding the Middle East = Rebuilding Syria 

Information – A lot of facts about how difficult life is in Syria.

Call to Action – There is none.

This speech starts with the clash going half way. It focuses the rebuilding efforts on Syria. This excludes Iraq, and other candidate states, but is also a fairly predictable option which could be expected from a majority of delegates (at least if the committee takes place late 2019).

After the place setting in Syria, the speech brings many facts. This shows research but a clear lack of focus. The facts shows life in Syria is difficult, but the knowledge that life is difficult for Syrians is something everyone in the committee probably knows. The information is scattered between those who need aid, those who are unemployed and the information about dropping police forces. There is no Call to Action to make use of the data so the listener is left with the conclusion that life in Syria is hard, which they knew before the committee began.

Furthermore, the information in this speech can be used to support almost any Call to Action, from sending emergency humanitarian aid workers throughout the country to giving 100% support to Bashar Assad to reassert full control. This is the danger in giving a speech with a sort of Clash, Information and no Call to Action. Anyone can use your facts to support their own agenda.

Example Bad Opening Speech #2

Country : Ireland

The Republic of Ireland declares that we need to rebuild the Middle East ! Ireland believes that we should take action against the war and apply sanctions against the rebel terrorists in Syria and even resort to military action if necessary to stop the war. Syria is in such a poor condition because of the west’s irresponsible behavior regarding the war. The millions who died and fled are directly our fault. This is the same level of neglect seen after the Vietnam war in 1975 , when we left over 2 million as the casualty count and fled to lick our wounds and rebuild ourselves. Once the war is over, we should send financial aid to rebuild Syria again and prevent any future wars from happening. 

Clash – Unclear. 1) Rebuild the Middle East (off clash), 2) Apply Sanctions against rebel terrorists in Syria, 3) Resort to military action.

Information – Vietnam war ended in 1975. Casualty count of over 2 million.

Call to Action – Send financial aid.

This speech is a mess of mixed messages. The Clashline is Off Clash, as there likely isn’t a country who would say they do not support the idea of rebuilding the Middle East (whatever that means). We then hear “we should apply sanctions against the terrorists in Syria” with no further explanation of how this will work or who they are. We then hear “resort to military action to stop the war” with no explanation about who we are taking action against. It could be the undefined terrorists mentioned before. It could be the Syrian army. It could be someone else.

The information in this speech is about the Vietnam war. The example is extremely dated, and the numbers undefined and possibly incorrect. However, the larger issue with the information is that it doesn’t serve a purpose. The west abandoning the Middle East is never even hinted at in the beginning of the clash. It also has nothing to do with the one liner Call to Action that comes later.

The Call to Action, if we can even call it that, has nothing to do with any previous part of the speech. If anything, sending aid is the opposite of sanctions and war, both of which have nothing to do with the American withdrawal from Vietnam in 1975.

Overall, this is a confusing speech where each part sends a different message from the other parts. This speech is very open to highjacking by another delegate who will say that this speech supports their ideas. Another option is this speech is ignored. What is clear is the direction the committee takes will likely not be set by this speech.

Example Bad Opening Speech - #3

Committee : ECOFIN

Country : Peru

Topic : Responsible Usage of Arctic Resources

Peru believes that every Arctic country has the sovereignty to use their resources .

However, because of the climate changes, we should create a special committee that will discuss this subject and find ways to decrease the ecological damage. The Arctic region contains major reserves of uranium, copper, tungsten, gold, diamonds and most importantly gas and oil . In addition, it’s one of the largest freshwater reservoirs in the world. Climate changes and release of contaminants in the Arctic have potential to affect European and global weather patterns. The Arctic is particularly sensitive to the effects of global warming, and icebergs are melting at a rapid rate. Scientists fear that it will cause a significant rise in sea levels around the world, and that in the 20th of the 21 century there will be no ice zone at all during the summer.

Clash – Countries can use resources within their territory.

Information – Names of resources in the arctic and some more scattered data.

Call to Action – Create a special committee.

This speech starts with a pretty clear Clash, that countries who have access to the arctic can use their resources as they please. The next line contradicts the first and presents either an alternative Clash or a Call to Action in the form of creating a “special committee” to find ways to decrease egonolical damage (first time this is mentioned).  The rest of the speech is an array of information that doesn’t really point at anything. Some of it counts as Information in the form of new facts but most of what is said doesn’t really serve a purpose. At the end of the speech we are left wondering what was the point. From the third sentence the speech rambles on with no connection to the Clash or Call to Action which end up forgotten by the end of the speech..

Example Bad Opening Speech - #4

Country : Cuba

The Arctic states are completed and integrated by customary international sea law and several treaties. The Arctic includes areas of the national sovereignty. Cuba fully respects these sovereign rights and will be ready to play their role to confront global challenges with its scientific and technological expertise and leading companies to contribute to a sustainable Arctic development while respecting the ecosystem and indigenous people.

In this frame, Cuba expects the extending bilateral and multilateral cooperation in the Arctic, in the framework of international law to create a committee to cooperate in the following subjects : wider access of geo- strategic interest , scientific cooperation on climate change and environmental protection , economic expertise in the use of mineral resources , cooperation on human lives in extreme climate conditions .

Clash – None.

Information – None.

Call to Action – Create a committee to do basically everything.

This speech opening with what is clearly not a clashline. Cuba then says they “fully respect sovereign rights” and continue with a run on sentence (specifically how they will “ play their role to confront global challenges” using “scientific and technological expertise and leading companies” to “contribute to a sustainable Arctic development” while “respecting the ecosystem and indigenous people.”)

This delegate’s opening speech, unknowingly, tries to cover everything. The same can be seen in their call to action where the committee is created to do 5 separate things, which could each be an entire Call to Action in its own right.

This speech is hard to follow and tries to commit to so many different things. As a result, almost any other delegate can say that Cuba supports them. There are buzzwords like terms that have no clear link between them such as “sustainable Arctic development”,  “ecosystem”, “indigenous people” and more. Overall, it is a difficult speech to follow where the listener is left without a clear idea of what the delegate wants, unless if what they want is absolutely everything.

Country : Dominican Republic

The Dominican Republic says we have to take care of the arctic . It is important because there are many resources there which the world will be sad to lose. It also has endangered species.

We have not been careful with the arctic. Countries could also go to war over it. We need to be responsible. This means setting up mechanisms to protect the environment. We should also create treaties to protect nature and the natural resources there.

We owe it to our children and their children to take care of the arctic . We will have failed them if they ask us “why were you not responsible”. We need to be able to have an answer. As ECOFIN, we need to make sure the United Nations ensures that its member states use the arctic responsibly or do not use it at all. If we want an arctic when we are older we need to protect it today!

Clash – The clash in this speech is off clash.

Information – There are zero facts in this speech.

Call to Action – “take care of the arctic” which could mean anything.

This speech could have been written by someone who only read the name of the topic. Everything in it is general. No fact is present and no original idea is presented.

The only merit of this speech is that it can be read dramatically but even then there is nothing to remember except for lines like “we owe it to our children and their children to take care of the arctic.” At best, this speech shows eloquence and a knack for drama. What it does not do is set or drive debate in any way. Coming away from this you can assume no research was done and there is possibly a lack of understanding of how a MUN works.

Adapting Your Opening Speech in Real Time 

At this point, you should be able to understand the different parts of a MUN opening speech and how they work together. Inspired by the examples and opening speech analysis, the patterns and characteristics of a good MUN opening speech should be clear. The final part of the opening speech process is the modifications you will sometimes need to do to adapt your speech to the previous speeches that came before yours.

MUN RULE: Always ready to adapt in real-time. This rule applies to your opening speech.

Just because it’s your first speech , doesn’t mean it’s the first speech in the committee room. 

Ideas will come up from the very first opening speech in the committee. Once a delegate utters the words,“Honorable chair distinguished delegate” you should be ready to make a few modifications to your opening speech. Adapting  to the room and the ideas is key to success in MUN.

Factor in the speaking order

Opening speeches are usually heard alphabetically. Other options are reverse alphabetical , in order of seating or completely at random . 

Write your speech to build on top of others

Take note of the first letter of your country, write your speech with your place in the speaking order in mind. Countries with the letters A through C often give the first speeches, since not every committee has interviews countries with every letter in the alphabet. : )

(Remember although most conferences have opening speeches in alphabetical order, this is not a guarantee) 

The countries who start their opening speech have first crack at defining the terms, setting the Clash and introducing the first Calls to Action.

More delegates on your Clash = Better

If you are not the first delegate making an opening speech, it is very possible you will join an existing Clash. Joining other delegates with the same idea is not a bad thing. The more delegates who subscribe to your world view the better chance you have to get a majority.

Hearing your Clash by another delegate in previous speeches is a very good thing. This lays the foundation to start building your coalition already during the opening speech stage through a tactic called echoing .

If you are not the first delegate making an opening speech, think what is likely to have been said and add to it. It is very possible you will join an existing Clash. This is not a bad thing. The more delegates there are who subscribe to your world view the better chance you have to get a majority.

As long as it isn’t Off Clash, hearing your Clash in some of the previous speeches is a very good thing. This means you can start building your coalition already during the opening speech stage through a tactic called echoing.

Echo others

Echoing is mentioning another country by name in your speech. You can echo that you agree with them or disagree. You can directly quote or paraphrase. Echoing is not limited to opening speeches but it is a very potent strategy to use when you aren’t the first speaker.

How to Echo:

Echoing in an opening speech is usually best done right before your clash. You can also echo a country in the middle of your speech but it has a larger chance of getting missed.

Echoing in an opening speech can look something like this:

“Portugal agrees with Denmake, France and Haiti and disagreed with Russia and Pakistan.”

When you mention another country by name their ears perk up and they listen. You want allies and the opposing bloc to listen. You definitely want the countries you mention by name to listen.

Echoing in an opening speech needs to have a purpose. The purpose is usually to start putting your coalition together. Mentioning someone else in your speech grants you street credit with them. On a secondary level echoing helps set the Clash. Other countries will see that a number of delegates see your Clash as the issue to discuss and can choose to come on board, or at least acknowledge the Clash as something to be addressed.

If you are not one of the first speakers echoing it is also a way to show other delegates that you’re listening. If you mention countries who spoke at the beginning when you’re one of the later delages to speak, it sounds like your stopped listening at the beginning. It’s better to echo a country from the beginning, middle and a few speakers before you. This way the delegates in the room know your are attentive. 

Echoing other delegates as a way to communicate with them from within your opening speech. Those extra words can help you start building coalitions, and agreeing on what reality the committee is taking place in, before the opening speeches end.

Finally, remember that echoing is part of your word count . If you’re going to echo, factor that into your speech time. A strategy some delegates use is writing their opening speech with 10 words less than fits a minute to leave room for echoing.

Saying CtA Best > Saying CtA First

Some MUN topics have a limited number of policies that can be implemented. If you’re a further down the opening speech list it is very likely someone said your policy, or something like it. This too is a good thing. When the topic has only three or four viable policies, it should be expected that some ideas will repeat themselves.

If you’re dealing with an earthquake there are only so many ways to rescue people from under the rubble.

If you’re dealing with a virus, there are only so many ways to vaccinate and research an antidote.

This is why would should not worry about saying the Call to Action first. On some topics, if you’re the only one to say it, you likely have a much larger problem

This is where going into detail and SMART policy come into play. You can echo the other countries who mentioned your policy idea in one line and develop it. If they gave one line at the end of their speech but you take 25 seconds to explain, the credit will go to you.

Remember that your opening speech is not the end, it’s a beginning. The delegate who best develops the idea, and pushes it the furthest over time, is the one who gets the credit. Also, you don’t need to do it alone. Having one or two strong allies will make a big difference when it comes to getting your Call to Action a central place of the draft resolution. MUN is a team activity and there is no promise of an easy ride to a majority. That is also part of the fun and the magic that is MUN. Be open to working with others and see the other delegates who try to set your Clash or introduce your Call to Action as an opportunity. CIA alone is more work for you. Others joining and supporting  your CIA is the essence of cooperation and leveling up in Model United Nations.

There you have it. The secret to writing a great MUN opening speech. Remember, a speech alone is not though. You need to combine it with proper country representation , good coalition work, and resolution writing . However, if you give a bad opening speech you will need to work extra hard to catch up afterward. This can potentially be especially hard in an expert room.

You will also have to give other speeches after the first one. There are all types of follow up speeches that are needed to keep your CIA going. Once the ideas are out, their repetition is key to keeping your ideas on the table and yourself relevant. However, now that you gave a great opening speech, you have a much better chance to influence the direction the committee takes.

You should also use the tools of CIA speech writing to critically listen to others. Listen to hear what they are missing, whether it’s a Clash, a Call to Action or data to back it up. Write notes on their speeches and factor that into your general strategy.

The tools you gained here are relevant for high school MUN, college or university MUN as well as for other platforms that involve public speech. More importantly, these tools can also be used outside of MUN. After all, being relevant, interesting and driving conversation are even more important outside of a Model UN committee simulation. Make these tools second nature and they should serve you well for a long time.

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The Radical Case for Free Speech

By Jay Caspian Kang

If you read certain columnists or follow a particular set of writers and pundits on social media—including me—you know that the First Amendment is always in crisis. Nearly every incursion, whether it’s the shouting down of a conservative speaker on a college campus or an alleged incident of hate speech, gets shoved into a civil-liberties outrage machine, generating new cycles of vitriol and pushback. And yet the resulting debates, on op-ed pages and elsewhere, can feel strangely abstract and academic. The pundits and scholars who participate in them sometimes seem like taxonomists who show more concern for the precision of their determinations than for real-world outcomes for speech and expression.

Police in riot gear may swarm onto the grounds of a college campus in a show of force and intimidation, and pundits will conclude that the relevant concern is whether students have the right to forcefully occupy a building. The Mayor of New York may intimate that it is his job, as an elected official, to shield the minds of college students from the influence of “outside agitators” who have infiltrated campuses, and some of these pundits may seem unalarmed. After police officers broke up a student protest at Columbia University, the deputy commissioner of the New York Police Department went on television and held up a book titled “ Terrorism: A Very Short Introduction ,” citing it as evidence that someone was “radicalizing” students. The book is not an instruction manual—it is a historical and philosophical primer sold in many university bookstores. But both the top elected official in New York City and one of its top cops appear to believe that they have the authority to tell students whom they should associate with and what books they should and should not read.

I may now be guilty of another flaw in contemporary free-speech debates, which is how frequently the debaters criticize others for not caring about the right things. This reflex, with its attendant charges of hypocrisy, makes up the vast majority of modern free-speech discourse. If you are outraged by police repression of pro-Palestine encampments, you will be asked what you would say if a pro-Trump rally had been shuttled off campus. If you stand up for a conservative speaker who has been deplatformed by chanting students, you will be asked to offer the same defense for someone who’s lost a job on account of a social-media post that was sympathetic to the people in Gaza. The spirit behind such tests isn’t wrong. The defense of free speech should be viewpoint-neutral, and many people—including quite a few elected officials—are hypocritical about such things. (Consider Texas’s governor, Greg Abbott , who signed a campus free-speech law in 2019, in response to the deplatforming of a few conservative speakers, and then turned around and brought in what certainly appeared to be excessive force against campus protesters in late April of this year.) But the discussion around free speech has become mired in these hypotheticals. What should be a lively and malleable conversation about the law and what it protects has instead devolved into a series of online show trials, polarized along familiar political lines.

I have taken part in these debates for years, mostly to urge the American political left to revive the radical free-speech movements of the past . These efforts, for the most part, have been laughably unsuccessful. I’m open to the possibility that this is a personal failing, but I am convinced that some of the problem lies with the broader tenor of the conversation, which has become histrionic, pedantic, ad hominem, and overly concerned with what happens on college campuses. If you want to engage in a back-and-forth about free speech these days, you should expect to be pathologized, quizzed on legal trivia, and labelled a hypocrite. Who, in their right mind, would want any of that?

The First Amendment has its stewards, and, for better or worse, the conversation around free speech tends to revolve around what they say. Among the most prominent are the American Civil Liberties Union and the Foundation for Individual Rights and Expression. Both organizations are devoted to the freedom of speech, and both maintain that they are nonpartisan. But the A.C.L.U. has long been associated with progressive politics, and FIRE , which has received much of its funding from right-leaning foundations, is sometimes pigeonholed as conservative, though it strives to remain neutral. Both groups not only provide legal support for people whose First Amendment rights have been violated but also engage, to varying degrees, in free-speech advocacy, seeking to expand the parameters of acceptable speech.

In the past two weeks, as protests against the war in Gaza have spread on college campuses, FIRE has criticized an antisemitism bill that was passed by the House of Representatives which would broaden the definition of antisemitism used by the Department of Education, decried the arrest of a photojournalist at a protest at the University of Texas at Austin, and condemned a violent pro-Israel counter-protest at U.C.L.A. But the group has also pointed out that universities mostly have a right to ban encampments and, in reference to events at Columbia, wrote , “Occupying a campus building, blocking students from attending classes, and vandalizing property is not protected by the First Amendment, full stop. It’s illiberal. It’s illegal. And it should be punished.” Taken together, these statements can feel unsatisfying and question-begging, if not outright contradictory. Does anyone seriously believe that the First Amendment protects the right to smash windows and occupy buildings? If not, why does FIRE regard it as important to point this out—and at a moment when student journalists are being forcefully removed from their campus by police officers? Does FIRE want to advocate for free speech, or play referee in a dispute about what constitutes a real First Amendment violation and what does not?

I asked Will Creeley, the legal director of FIRE , how he would answer that question. “To my mind,” he wrote, in a thoughtful and lengthy e-mail, “the answer—has to be—that we’re doing both.” He noted that the organization was currently fighting a host of legal battles that would expand the First Amendment in areas where protections were “uncertain, ill-defined, under challenge, or insufficient.” He added that the organization also makes “cultural, non-legal arguments that aim to cultivate a broader societal understanding of, and support for, free speech principles.” These include the idea that, if someone says something you don’t like, you should engage with them using more speech rather than trying to blacklist them or shout them down.

This dual burden of championing free speech and adjudicating First Amendment cases isn’t easy to navigate, in part because many people will, perhaps rightfully, detect political motivations behind the cultural, nonlegal arguments that Creeley mentioned. For the past decade or so, the most well-publicized incidents of shouting down speakers have taken place on college campuses and have involved the deplatforming of conservatives. Creeley, for his part, is aware that the public perception of his organization will be shaped by the cases it chooses to take on. “My hope for FIRE is that sooner or later, we have a case for everyone,” he wrote. “A case in which everyone sees us defending speech they like or vindicating the rights of a speaker they empathize with.”

The A.C.L.U. has done more advocacy for the ongoing student protests than its counterparts at FIRE. The Southern California branch of the organization sent an open letter to the chancellor of U.C.L.A. to denounce “efforts to suppress the peaceful right to free expression and dissent”; in response to a crackdown at Emory University, which included the violent arrest of an economics professor, the A.C.L.U. of Georgia issued a statement invoking the history of Atlanta as a “place where citizens could freely exercise their right to protest.” According to Ben Wizner, the director of the A.C.L.U.’s Speech, Privacy, and Technology Project, most of the organization’s interventions in the recent campus controversies have addressed instances in which there was no clear violation of First Amendment rights. These are cases—such as the University of Southern California’s decision to cancel a commencement address by a Muslim student, on account of unspecified safety concerns—in which the A.C.L.U. saw a need to intervene for the cause of free expression.

Wizner, like Creeley, believes that any commitment to free speech must remain viewpoint-neutral. But he also said that defenders of free speech should have priorities. “The reason why I come to the First Amendment is a distrust of government power,” he told me. “The most obvious abuse of government power is disproportionate use of force on peaceful protesters. So you have to lead with that in moments like these.”

The A.C.L.U. does not have an unrestrained, anarchic vision of the First Amendment. Wizner mentioned a case that the A.C.L.U. had brought against Clearview, a company that was building a biometric tracking tool with facial-recognition technology. The A.C.L.U. argued that Clearview was violating the privacy rights of millions of people who had not consented to having their faceprints recorded. Clearview maintained that its activities should be protected by the First Amendment , because it was taking publicly available photographs and then expressing an opinion about who the person in the images might be. The A.C.L.U. decided that the privacy concerns were far more important than Clearview’s vision of free speech and rejected what they saw as an overly expansive interpretation of the First Amendment. “What you really need to have is a theory of what the First Amendment is for,” Wizner said, “not it being the biggest thing it can be.”

The A.C.L.U. and FIRE may have a complex set of responsibilities, but the matter is simpler for the rest of us who consider ourselves free-speech advocates. We are unencumbered by procedural questions, and can simply look to protect every nonviolent act of dissent from government interference. Civil disobedience, which includes both the occupation of a campus building to call for a ceasefire and the breaking of COVID lockdowns to hold an anti-vaccine rally in a public square, needn’t be discussed only through the lens of the First Amendment. We can also make a moral appeal, pointing to historical events, from the Boston Tea Party under British rule to the lunch-counter sit-ins throughout the South during the civil-rights movement. What I am proposing is not novel, simply a disentangling of some ideas that I believe have been caught up in years of fruitless debate: a free-speech radicalism that grounds itself in widely held beliefs about American liberty and tries to build a broad moral consensus around the universal right to dissent and the importance of civil disobedience—even the type that might get someone thrown in jail.

Dissent involves genuine confrontation, which is why, although social-media posts may spread quickly and even get people into the streets, they should be seen for what they are: a precursor to the real thing. Social media has undeniably become the public square, but those platforms have actually served to dull dissent and turn legitimate protest into an individualistic meme war in which people pick a side and add to a junk pile of online ephemera. Speech is an act that occupies physical spaces, and, in doing so, forces people to look up from their phones and respond rather than simply scroll past it. I do not believe there is much potential for political change in purely online dissent, and it appears that today’s young people, who protested en masse in 2020, are coming to a similar conclusion. Democracy requires a healthy form of dissent, and nothing is more innervating than standing with other people on a sidewalk or on a campus quad or in a public park. Real communities and political possibilities are shaped much more quickly in those spaces, and the free-speech advocacy that I am proposing should always remind its adherents of that. The encampments sprouting up on campuses around the country—and the counter-protests that sometimes accompany them—suggest that much of the public understands this. A modern free-speech movement should, perhaps counterintuitively, direct its focus away from the Internet and, instead, actively encourage dissenters to take their messages to the streets.

Sticking to radical free-speech principles requires discipline, which is something I have not always fully understood. In the past, I was much more skeptical about complaints regarding students shouting down conservative speakers at college functions—I believed that those students were exercising their own First Amendment rights. But the past few years have convinced me that the majority of Americans see a censorious glint in the eyes of the shouters, even when they agree with the shouters politically. I believe those same people can be persuaded to tolerate disruptive, nonviolent protests, but that their sympathies are being swayed by public deplatformings.

These principles also entail disengaging from the construction of safe spaces, the forbidding of certain words, and the prosecution of hate speech—practices that have offered little in the way of real protection but provided a good deal of reactionary fodder. This means that free-speech radicals need to reject the premise that a certain set of words should be set aside as “hate” and prosecuted as crimes. Words are not violence.

The arguments that progressives have made about safety in order to silence speakers with objectionable views have lately been turned back around on them. This might seem like justice to some, but it only produces an endless volley of silly accusations: everyone is a bigot; everyone is a hypocrite; nobody understands the First Amendment; you are always censoring me and vice versa. Young people will continue to engage in legal, peaceful protest and civil disobedience. And, as their protests escalate, even if they do so peacefully, they will meet condemnation and repression from both sides of the aisle. The twenty-tens saw more worldwide street protests than any decade in recorded history. The twenty-twenties have seen more of the same. Does anyone think that we currently have the moral or rhetorical language to address what is happening not only in this country but on campuses and in city squares around the world? The First Amendment is not enough. ♦

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By Louis Menand

By Keeanga-Yamahtta Taylor

By Susan B. Glasser

By John Cassidy

This is my first Mother's Day without my mom. Instead of being sad, I will celebrate her life.

• My mom died at age 91 on February 2024. 
• Instead of being sad that she's not here this Mother's Day I will celebrate her life. 
• I see my mom everywhere, especially when I look in the mirror. 

This Mother's Day is the first time in my 66 years of life that I have no mom. She sadly passed away at the age of 91 in February.

I used to feel bad on Mother's Day for friends who had lost theirs . Now I join them. But instead of being sad, I will channel my mother and happily remember her life, art and legacy.

I'm not one for visiting gravesites . I believe in memorializing people by keeping them alive in your heart, memories, actions and thoughts.

I see her everywhere

My mother continues to be with me. I often have conversations with her in my head. I share stories that she'd find funny. Or I tell her about deals I got. We both loved bargains and freebies .

I see my mom everywhere, especially when I look in the mirror. Everyone says I resemble her with my high cheekbones and light-colored eyes.

I have been rummaging through her closets and drawers for items to save to keep her close. There are so many pins and necklaces she made from broken watches and other found objects, including ping-pong balls covered in subway maps that became pop-art beads. Or fun patterned clothing she wore because my dad liked her in bright colors. And purses galore, including a quirky one shaped like a chicken.

Related stories

Need a missing button? She had hundreds to choose from. She upgraded most of her clothing with her beauties, replacing the cheaper ones they came with. She would offer to gift a set to anyone she met.

She was so original

She was a funky mom, which, as a teenager, often inspired eyeball rolls.

As a self-taught outsider artist, my mother's life was one giant treasure hunt. The walls of her apartment overflow with beautiful objects and her hand-made museum-quality creations. It's like a real-life "I Spy" book.

Inspired by 20th-century artist Joseph Cornell, she collected old ads, broken dolls, game pieces and rusty implements to create shadowboxes. Hers came with clever names, like "Rust in Peace" and "Mona Pizza." One with a collection of tiny doll shoes was called "No No Manolo".

Her credo was "Art speaks with no words." She found beauty in the ordinary and liked to say that you don't look for such objects, "they find you."

Her originality encouraged my sons, who fashioned a "Mr. Love Bug" collage from the innards of a broken radio when they were young. As adults, they collected bottle caps and other interesting detritus on their travels as gifts for a grandma they knew would appreciate it far more than any store-bought souvenir.

My mother was one of a kind. She could talk to billionaire Warren Buffet (and she did) or a taxi driver, with similar gusto.

She was my living thesaurus. If I needed a word for an article I was writing, I'd call and she plucked just the perfect one out of thin air.

She was always thinking of others. If the dessert was a delicious chocolatey treat at a fancy business dinner, she would ask the waiter for a piece to bring home for me. During the pandemic, she got out her phone book and called 100 people in it to see how they were doing.

I haven't found any secret notes to me, but I know how much I was loved. It was there in the hugs she gave me, the sweet caresses of my face even in her last days, telling me I was beautiful.

I joked that she put Pollyanna to shame. She always looked at life from a glass-half-full perspective, perpetually upbeat until recent politics depressed her and we suggested she stop watching so much TV news. In high school, when I left for a date, her parting piece of advice was always: "Sparkle." Something she did daily.

I will miss those little signs of love, her constant creativity and contagious sense of humor. Her greatest joy would be to see me happy and celebrating Mother's Day with my own sons. So, in her honor, I will wear bright colors, be positive and upbeat and always shine.

Watch: King Charles makes first speech after Queen Elizabeth's death

• Main content

Ukraine war latest updates: Russia launches surprise advance on Ukraine - but why has Moscow opened up second front in war?

Russia has launched an attack in Kharkiv away from recent battlegrounds, Ukraine has said - as Volodymyr Zelenskyy insists his forces were "prepared" for the assault. Two civilians have been killed in the attack, a local governor has said.

Friday 10 May 2024 21:12, UK

• Putin's military launched an advance away from the frontline in the early hours of this morning
• Ukraine says its forces are fighting to repel the attack on the Kharkiv region
• Russian forces have advanced a kilometre, according to Ukrainian sources
• Analysis: Why has Russia opened up second front in war?
• Sky's Deborah Haynes witnesses terror in attacked town as evacuations under way
• Ukraine's president says forces were 'prepared' for assault
• Ed Conway : Russian oil still seeping into UK - the reasons why sanctions are not working
• Live reporting by Jess Sharp and (earlier)  Narbeh Minassian

The Ukrainian military has launched a strike and triggered a fire near an oil storage depot in the occupied Luhansk region, Russian state news agency TASS has reported. 

Ukrainian bloggers and Telegram channels said the depot in the town of Rovenky was hit. 

Several photos have emerged online appearing to show a large blaze, but these have not been verified by Sky News. 

In Vovchansk, Ukrainian officials have been helping civilians evacuate due to the heavy shelling.

The border town in the Kharkiv region came under intense attacks. 

In his evening address, Volodymyr Zelenskyy said his top commander Oleksandr Syrskyi had reported to him that "heavy fighting" was taking place all along the more than 1,000-km (600-mile) front line.

Ukraine chased Russian troops out of most of the Kharkiv region in 2022, following Russia's full-scale invasion in February of that year.

But after weathering a Ukrainian counteroffensive last year, Russian forces are back on the offensive and slowly advancing in the Donetsk region that lies further south. 

Volodymyr Zelenskyy has issued an updated statement on the situation in Kharkiv. 

In a post on  Telegram , the Ukrainian president said Russian troops have tried to expand their operations. 

But he added that Ukraine understands the "scope of the occupier's forces". 

"We see his plan," he said. "Our soldiers, our artillery, our drones respond to the occupier." 

He also said Ukrainian forces were adding their "strength" along the state border and the entire frontline near Kharkiv. 

"We will invariably destroy the occupier in such a way as to thwart any Russian offensive intentions," the 46-year-old leader wrote. 

"Everything depends on the stability of our soldiers, and everyone who holds a position now protects the position of all of Ukraine.

"It is important that partners support our soldiers and Ukrainian stability with timely supplies. Really timely. The package that really helps is the weapons brought to Ukraine, not just the announcement of the package." 

Volodymyr Zelenskyy has thanked Joe Biden after a $400m military aid package was announced by the US. 

The Ukrainian president said the assistance will "help save civilian lives" and strengthen troops on the frontline. 

"The United States maintains its leadership role in supporting Ukraine and this has historic significance," he added. 

This is the third tranche of aid for Ukraine since Congress passed supplemental funding in late April after months of gridlock.

The package includes: 

• High Mobility Artillery Rocket Systems and rockets for them
• Munitions for Patriot and National Advanced Surface-to-Air Missile Systems
• Anti-aircraft and anti-tank munitions
• An array of armoured vehicles, such as Bradley and Mine Resistant Ambush Protected vehicles
• Coastal and riverine patrol boats
• Demolition munitions
• High-speed anti-radiation missiles
• Protective gear, spare parts and other weapons and equipment

The weapons are being sent through presidential drawdown authority, which pulls systems and munitions from existing US stockpiles so they can go quickly to the war front. 

By Deborah Haynes , security and defence editor, in Vovchansk

Terror and grief were the overwhelming emotions from dozens of mainly elderly men and women who fled the Ukrainian border town of Vovchansk after Russian forces attacked.

Gathered at an evacuation point just outside the town, they said it had been the fiercest fighting they had ever experienced since the full-scale invasion.

Sky News followed a pair of volunteer rescuers, who drove a white van into the tow to help residents evacuate.

Smoke hung over the road on the way – we were told all roads into Vovchansk were being targeted by Russian artillery, rockets and drones.

One of the attacks had ignited a fire in a forest that lined the road, sending clouds of smoke into the air.

The streets of the part of the town we entered were almost completely empty.

We pulled into a residential area of bungalows.

A group of five elderly men and women sat or stood on a bench on the side of the road, seemingly happy to stay put.

The rescue team pulled up outside an address where they had been told four residents wanted to be evacuated.

They knocked on the door, but no one replied. Instead, a petite, grey-haired woman who lives in the next door house pushed open her green gate and told the rescuers that her neighbours had already gone.

Distraught, Valentina, 74, had no plans to leave, but the rescuers managed to persuade her.

"Let's go, don’t stay here, it is dangerous," they said.

Suddenly there was a boom – it seemed to change her mind.

Gathering a few simple belongings, she was led out of her home and into the minibus.

The mayor said some 500 people from the town have been evacuated since the attack began, but he said the town’s population was 3,000, with many more yet to leave.

Evacuation operations are set to continue.

By Sean Bell , military analyst 

At 5am, the Russians launched a surprise attack on the Kharkiv region of northeastern Ukraine, killing two civilians and injuring at least five others. 

The Ukrainian border community of Vovchansk was one of the targets - this community is only 5km away from the Russian border, and the attack led to the evacuation of 3,000 residents. 

Russian forces are reported to have advanced around 1km, before Ukrainian reinforcements were deployed.

So why has Russia opened up a second front in the war?

There are probably two key reasons for this latest Russian attack.

First, the Russian border town of Belgorod is a logistics hub for Russian military activity, and is regularly targeted by artillery from Ukrainian territory.

President Putin has long promised to create a buffer zone to push Ukrainian forces out of artillery range, which would limit the attacks on this frontier town. 

Secondly, although most analysts believe Russia would struggle to seize Kharkiv, the attack does force Ukraine to spread its limited resources across a broader front, leaving it more vulnerable to further attacks.

Russian's priority still appears to be the Donbas - a primary objective of what it calls its special military operation. 

Russia's military are evidently exploiting the window of opportunity created by Ukraine's current shortage of weapons, and are reported to be preparing for a major summer offensive. 

Ukraine's strategy appears to be to trade territory for time, making Russia pay a high price for every metre of ground seized, pending the arrival of the West's next delivery of military aid.

But, momentum and initiative are vital commodities in war, and Russia has both at this crucial juncture.  Ukraine is on the back foot, and could face a very difficult next few weeks on the battlefield.

The UK's foreign secretary, Lord Cameron, said last week Ukraine has a right to use British-supplied weapons against targets inside Russia.

Referring to those comments, senior Russian security official Dmitry Medvedev warned the West against greenlighting Ukrainian attacks on its territory using Western-supplied weapons.

After what Moscow said were threats from France, Britain and the US, Russia said earlier this week it would practise the deployment of tactical nuclear weapons as part of a military exercise.

These exercises are to work out Russia's response to any attacks on the country using weapons supplied by the West, Mr Medvedev claims.

He said the Russian response would "be aimed not only at Kyiv" - and took personal aim at Lord Cameron.

"I remember this guy quite well. I worked with him when he became prime minister. An ordinary dull Brit. At that time, he was joyfully stupid and looked like a young devil who was revelling in his unexpectedly acquired position," he wrote on the Telegram messaging app, which has been translated.

"Under certain circumstances, the response [to such attacks] will be aimed not only at Kyiv," he added.

He added: "And not just with conventional explosives, but also with a special kind of arms."

As we have been reporting throughout the day, Russian forces gave started the first stage of an operation in Kharkiv. 

Fierce fighting has been taking place in parts of the northeastern region, and Ukrainian officials have claimed Russian troops have advanced by 1km. 

Leading US thinktank the Institute for the Study of War has said evidence indicates the initial Russian attacks have been carried out for reconnaissance and not as a major drive to seize Kharkiv city. 

It has also suggested five objectives Russia might be trying to achieve with the operation: 

• To thin out Ukrainian forces along the 600-mile frontline, and create opportunities in Donetsk in eastern Ukraine.
• Draw Ukraine forces towards Vovchansk in Kharkiv to facilitate Russia's efforts to seize Kupyansk - another city in Kharkiv. 
• Create a demilitarised or sanitary buffer zone in Ukraine.
• Instil panic in Ukraine.
• Set conditions for a larger future offensive on Kharkiv. 

The ISW added that Russia was unlikely to take control of Kharkiv city. 

Open source data suggests Moscow's forces have an insufficient number of troops in nearby areas to seize it, the thinktank added. 

"If the Russian command intended to seize Kharkiv city, then Russian forces would have likely also attacked to the west and northwest of Kharkiv city as well," it said. 

It also explained that Russia's use of its airspace for the Kharkiv attacks highlights the "urgent need" for the US to provide more long-range air defences to Ukraine. 

"Ukraine would be better able to defend Kharkiv oblast if Ukrainian air defenders could intercept Russian aircraft in Russian airspace before they drop their glide bombs," it added.

Although there is growing expectation that the initial tranche of F-16 fighter jets being donated to Ukraine could arrive as soon as early July (see our 3.50pm post), it is not clear when the other ingredients of this powerful air power capability will be in place by that time.

Providing a credible and effective Ukrainian combat air capability requires suitably trained and experienced pilots, groundcrew, weapons, defensive aids and radar.  

All these components need to be in place before the Ukrainian air force will be ready to go into battle with the Russian military. 

Once the F-16s are place, the challenge facing Ukraine will be when and where to use these valuable resources - and how to avoid them being destroyed before they can contribute to the Ukrainian defensive effort.

When the F-16s arrive, they will provide Ukraine with an invaluable - albeit scarce - resource. 

They could be used to support the frontline, but they will be very vulnerable in that dynamic and hostile air environment.

They could also be used to conduct strikes against key Russian military targets inside Russian territory, which would certainly force a change in Russian tactics.

Or, if Ukraine wanted to threaten Crimea, the F-16s could be used in a co-ordinated attack in support of a wider campaign.

Regardless, with Russia on the front-foot in the Donbas, Ukraine needs all the help it can to reverse Russian momentum on the battlefield.

If you're just joining us, here's a recap of the key developments so far today: 

• Volodymyr Zelesnkyy says fierce fighting is ongoing in the Kharkiv region as a Ukrainian official claims Russian troops have advanced 1km in their attempt to create a buffer zone;
• Civilians have been evacuated from the town of Vovchansk, in Kharkiv, where Russian shelling is said to be intense;
• In a separate overnight attack on Kharkiv, two civilians have been killed and another five injured, according to the region's governor;
• Ukraine says it expects to receive the first F-16 fighter jets this summer;
• Vladimir Putin's pick for prime minister was waved through parliament unopposed as he begins his new six-year term as president;
• Moscow's mayor says anti-aircraft units intercepted a drone over the south of the city early this morning.

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12 Compelling Pitch Opening Lines to Steal Today

Hrideep barot.

• Public Speaking

“12 Compelling Pitch Opening Lines to Steal Today” is your ultimate guide to the art of crafting irresistible introductions. These pitch opening lines are not just words; they are the keys to unlocking the hearts and minds of your readers. In this blog, we’re about to embark on a journey into the heart of storytelling and persuasion. These lines aren’t just hooks; they’re magnetic forces that draw your clients into your narrative.

We’ll unravel the secrets of what makes an opening line compelling, and how it piques curiosity, sparks imagination, or ignites interest. Whether you’re a writer, marketer, or just someone who wants to grab attention, you’ll discover the power of words in action.

So, get ready to steal a dozen pitch-perfect opening lines that will not only captivate but also inspire your own creative endeavors. 

What is a Pitch Opening Line?

It’s essential to understand what a pitch opening line is before delving into the specifics.

A pitch opening line is an initial statement or phrase you use at the beginning of your pitch or presentation to grab the client’s attention, create interest, and set the tone for the rest of your communication. It’s the hook that draws people in and makes them want to hear more.

Your pitch opening line should be concise and impactful, aiming to captivate your audience, whether you’re delivering a sales pitch, a presentation, a speech, or any other form of communication where you need to engage your listeners right from the start.

Think of it as the door to your pitch—your listener decides whether they’ll enter and engage with your message based on that first impression. The role of a pitch opening line is to create a strong initial connection and generate curiosity or interest, ultimately encouraging your audience to listen further.

The ideal pitch opening line is tailored to your specific audience, topic, and purpose. It can take various forms, such as a statement, a question, a fact, a story, or a bold assertion, depending on what will be most effective in engaging your particular audience.

What makes a good Pitch Opening line?

-relevance:.

A relevant opening line is essential because it immediately establishes a connection between the pitch and the client. The moment you utter the first words of your pitch, listeners should recognize the value of what you’re about to say. It answers the unspoken question, “Why should I pay attention?” Relevance can be achieved through careful research and understanding of your target customer. What are their needs, interests, and pain points? A relevant opening line taps into these aspects, making your pitch more engaging and purposeful.

-Engagement:

Engagement is the hook that captures the businessman’s attention. Think of it as a literary cliffhanger that compels them to keep reading or listening. It can take various forms, such as a captivating story, an intriguing question, a startling statistic, or a bold statement. The key is to stimulate curiosity and curiosity leads to engagement. An engaging opening line makes the audience feel like they’re embarking on an exciting journey, and it motivates them to stay the course.

Clarity is crucial. An opening line may be incredibly relevant and engaging, but it loses its effectiveness if it’s not clear. You don’t want your listeners to spend the first part of your pitch deciphering what you meant. Clarity can be achieved through simple and straightforward language. Use words and phrases that everyone can understand. Avoid jargon or complex terminology that might alienate some of your listeners. A clear opening line immediately conveys its meaning without ambiguity.

-Originality:

The battle for attention in today’s fast-paced world is fierce. An original opening line can be your secret weapon. Overused, clichéd phrases or predictable beginnings often result in listeners’ disengagement. In contrast, an original opening line can stand out and make your pitch memorable. Originality doesn’t mean being overly creative; it means presenting a fresh perspective, a unique angle, or a novel approach to your topic. It should feel like a breath of fresh air amidst a sea of familiarity.

-Resonance:

To resonate with your client means connecting with their emotions, concerns, or aspirations. It’s about evoking feelings that your audience can relate to. When the opening line touches their hearts or minds, they’re more likely to continue listening. Resonance is achieved by understanding your audience deeply. What are their pain points? What are their dreams and desires? If you can address these elements through your opening line, you’re on the right track to creating a powerful connection.

Brevity is the soul of wit, as Shakespeare said. An opening line that’s overly long or verbose can lose its impact. A succinct opening line gives a sneak peek into what’s coming without overwhelming the listeners. It should be concise but packed with meaning. Brevity allows your audience to digest the information quickly and sets the tone for a focused and efficient pitch.

-Alignment:

Alignment is about ensuring that your opening line fits seamlessly with the rest of your pitch. It should be a natural introduction to the core message you’re about to deliver. Imagine your pitch as a puzzle; the opening line is the piece that bridges the audience’s current state of mind to the topic you’re presenting. Alignment creates a smooth transition, making it easier for your audience to follow your pitch’s flow.

-Memorability:

In an age of information overload, it’s essential to make your pitch memorable. A memorable opening line lingers in your client’s mind. This memorability can be achieved through storytelling, humor, or a unique perspective. When an audience remembers your opening line, it’s more likely they’ll remember the rest of your pitch, too.

-Versatility:

A versatile opening line adapts to different situations and customers. You might use the same opening line in various presentations, and it should remain effective. This versatility gives you a valuable tool that you can rely on in different scenarios. It means that you don’t need to craft a unique opening line for every pitch; instead, you have a go-to approach that consistently works.

-Audience-Centric:

A great opening line always places your target client at the center. It’s about their needs, their interests, and their benefits. When crafting your opening line, ask yourself how it addresses the audience’s perspective. How does it show them that this pitch is relevant and valuable to them? An audience-centric opening line immediately captures their attention because it puts their concerns first.

Each of these elements contributes to the effectiveness of a pitch opening line. When combined, they create an opening line that’s not only engaging but also compelling. Now, let’s proceed to explore the best pitch opening lines to use in your presentations. These lines encompass the qualities mentioned above and are designed to captivate your audience’s interest and set the stage for a successful pitch.

The 12 Best Pitch Opening Lines you can use: – 

In this section, we’ll explore a variety of opening lines that are not only effective but also engaging. These lines are designed to capture your audience’s attention and create a memorable start to your pitch.

1. The Provocative Question:  

Asking a thought-provoking question at the beginning of your pitch is an effective technique to engage your listener’s curiosity. The question should be relevant to the problem your product or service solves, compelling your audience to think deeply about the issue. It encourages active participation and sets the stage for you to provide the solution. For example, you might begin with, “Have you ever wondered what could happen if you embraced innovation without fear?”

2. The Startling Statistic: 

Leveraging a surprising statistic or fact grabs immediate attention. It’s a powerful way to highlight the significance of the problem your pitch addresses. When you lead with a startling statistic, the client recognizes the urgency and relevance of your pitch. For instance, “Did you know that 85% of small businesses fail within their first year due to poor financial management?”

3. The Compelling Story:  

Storytelling is an effective way to create an emotional connection with the businessman. Opening with a short, relatable story can help your prospects understand how your product or service can solve their problems. Narratives that reflect real-world situations and the positive outcomes achieved through your offering can be highly persuasive. For instance, you might start with, “Let me tell you about Jane, a single mother who turned her passion for baking into a thriving business.”

4. The Positive Quote:  

A quote from a respected figure in your industry or someone known for their wisdom and success can lend credibility to your pitch. It sets a positive tone and reinforces your message. A relevant quote can be particularly effective in establishing trust with your audience. For example, you could lead with, “As Warren Buffett once said, ‘Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.'”

5. The Bold Assertion: 

A bold, assertive statement can grab your listener’s attention and spark interest. This approach involves making a claim that challenges the status quo and underscores the unique value your product or service offers. Bold assertions should be supported by evidence, and they can effectively demonstrate your confidence in your offering. You might begin with, “Forget everything you’ve heard about marketing. We’ve cracked the code to double your leads in half the time.”

6. The Interactive Scenario:  

Engaging your clients through interactive scenarios is an excellent way to get them involved from the start. Paint a vivid picture that portrays a situation or problem they can relate to. Encourage them to envision themselves in that scenario, and then introduce your product or service as the solution. For example, you could say, “Close your eyes for a moment and imagine you’re on a tropical beach with your dream house in the background. That dream can be your reality with our real estate investment program.”

7. The Teaser of Benefits:  

This approach involves presenting a teaser of the benefits your product or service offers. Highlight the value your client will receive and the problems it will solve without revealing the full details. Teasers create intrigue and make your prospects eager to hear more. For instance, you might say, “In the next few minutes, I’ll share how you can improve your productivity, boost your profits, and reclaim your time.”

8. The Customer Testimonial: 

Leading with a compelling customer testimonial can be persuasive, as it demonstrates real-world success with your offering. Choose a testimonial that encapsulates the transformative impact your product or service has had on a customer’s life or business. This approach starts your pitch on a positive note, building trust and credibility. For example, you might open with, “Listen to what John, a small business owner like many of you, experienced when he started using our e-commerce platform…”

9. The Thought-Provoking Metaphor: 

Metaphors and analogies are excellent tools for simplifying complex ideas and making them relatable. Using a thought-provoking metaphor at the beginning of your pitch can help your audience grasp the essence of your message quickly. It can be particularly effective when introducing innovative or abstract concepts. For instance, you could begin with, “Think of your business as a ship, navigating uncharted waters. Our consulting services are the compass that ensures you stay on course.”

10. The Personal Declaration:  

An authentic personal declaration can add a human touch to your pitch. Share a personal reflection or a declaration of your values and beliefs related to the problem you’re addressing. This creates an emotional connection with your clients and demonstrates your commitment to their welfare. For example, you might start with, “I’ve spent the past decade dedicated to helping entrepreneurs like you realize their dreams. Today, I’m here to declare that your success is my mission.”

11. The Bold Challenge: 

Issuing a bold challenge at the outset of your pitch is an engaging way to spark interest and action. Challenges encourage your audience to reevaluate their current situation and consider new possibilities. By presenting a challenge that aligns with the value you offer, you not only grab their attention but also motivate them to take action. It’s a call to action that can be particularly effective in driving engagement and demonstrating your commitment

12. The Rhetorical Question:  

The use of rhetorical questions in your pitch opening line can create a compelling dialogue with your audience. It prompts your listeners to think about the subject matter, effectively engaging them in the conversation from the start. For instance, you could open with, “Have you ever considered what sets high achievers apart from the rest?”

Remember that the best opening line for your pitch depends on your audience, the nature of your pitch, and your own style. Experiment with these options and tailor your choice to suit your specific presentation. Now, let’s delve deeper into the world of opening lines.

What is a hook statement for a sales Pitch?

A hook statement in a sales pitch acts as the beacon that guides your clients into the story you’re about to tell. It’s your opportunity to capture their attention, evoke their interest, and invite them to become active participants in the narrative. This sentence or two should be a unique blend of intrigue and relevance, designed to pique curiosity and set the stage for what’s to come. Whether it’s a thought-provoking question, a startling statistic, an evocative story, or a bold statement, the hook must be tailored to the specific needs and interests of your audience. It should provide them with a reason to keep listening, to learn more, and to ultimately take the actions they desire. A well-crafted hook statement is not a one-size-fits-all solution; rather, it’s a precise tool that resonates with your target customer, draws them in, and aligns their aspirations with your message.

How can you be a good sales pitch opener?

Being a proficient sales pitch opener involves mastering the art of first impressions and setting the stage for a successful pitch. It’s about commanding attention, building rapport, and establishing credibility in those crucial initial moments. Here’s how you can be a top-notch sales pitch opener:

1. Research Your Target Client:  

Before the pitch, delve into your audience’s needs, preferences, and pain points. Tailor your opener to resonate with their specific interests, which will immediately capture their attention.

2. Confidence is Key:  

Approach your pitch with confidence. Walk in with a strong handshake, maintain eye contact, and convey a composed demeanor. Your confidence will be contagious and reassure your audience.

3. Engaging Storytelling:  

Begin with a compelling story that aligns with your product or service. Storytelling allows your customers to emotionally connect with your pitch and encourages them to keep listening.

4. Highlight Value:  

Clearly communicate the value your product or service brings to the clients. This upfront demonstration of benefits provides a solid reason for them to invest time in your pitch.

5. Ask Thought-Provoking Questions:  

Pose questions that stimulate your audience’s thinking. This technique engages them and encourages active participation from the start.

6. Empathetic Listening:  

Pay attention to your client’s responses during the pitch. Listening empathetically allows you to adapt and address their specific needs effectively.

7. Credibility Building:  

Mention your credentials or your company’s achievements early on to establish trust. Credibility is crucial in ensuring your audience takes your pitch seriously.

8. Use Visual Aids Strategically: 

If your pitch involves visual aids, use them to enhance your points. Visuals can make complex information easier to understand and keep your clients engaged.

9. Stay Concise:  

Avoid long-winded introductions. Keep your opener succinct while packing in impactful information. Being concise communicates that you respect your audience’s time.

10. Follow Up:  

Conclude your opener by teasing what’s coming next in the pitch. This provides a hook for your audience to stay engaged throughout your presentation.

By incorporating these techniques, you can set the stage for a successful sales pitch. Remember, being a great opener is not just about delivering a rehearsed speech; it’s about actively engaging with your audience and adapting to their needs in real time.

Opening a Sales Pitch in different situations:

1. how do you start a cold call opening pitch.

Initiating a cold call can be daunting, but it’s crucial to begin with confidence. Here’s how to approach it effectively:

Polite Introduction: Start by politely introducing yourself and your company. Remember, you have limited time to capture the prospect’s attention.

Concise and Compelling Value Statement: Quickly deliver a concise value statement that focuses on how your product or service can solve a specific pain point for the prospect. Be sure to address their needs directly.

Create Curiosity: Craft your introduction to pique the prospect’s interest. Use statements that trigger curiosity or emphasize a potential benefit.

Ask Permission to Proceed: After your introduction, ask if this is a good time for them to continue the conversation. This respects their time and sets the stage for a more engaged discussion.

Prepare for Objections: Anticipate objections and have concise responses ready. Addressing objections confidently can help you build credibility.

2. How do you start a Warm call opening pitch?

Warm calls, where you have a prior connection or some level of familiarity, provide a more comfortable opening:

Acknowledge the Connection: Start by acknowledging the existing relationship or the reason for the warm call. This could be a referral, a shared event, or previous interactions.

Express Appreciation: Express gratitude for the connection or the opportunity to speak with them. A warm, appreciative tone sets a positive atmosphere.

Remind Them of the Benefits: Quickly remind the prospect of the value or benefits they’ve gained or will receive by considering your offer.

Reinforce the Connection: Strengthen the connection by highlighting how your product or service aligns with their interests or previous discussions.

3. How do you sell yourself in an opening Speech?

In situations where you’re selling yourself, such as job interviews or personal branding:

Confident Introduction : Begin with a confident introduction. Clearly state your name and provide a brief summary of your background and expertise.

Unique Selling Proposition (USP) : Highlight your unique selling proposition. What sets you apart? What special skills or qualities do you bring to the table?

Relevant Experience : Showcase your relevant experience and achievements. Provide concrete examples that demonstrate your capabilities.

Alignment with Goals : Emphasize how your skills, values, and goals align with the needs or mission of the organization or audience.

Engage with Passion : Infuse your opening with passion and enthusiasm. Passion is infectious and can create a memorable impression.

Express Your Commitment : Conclude your opening by expressing your commitment to the role or the audience’s needs. This reinforces your dedication.

By tailoring your opening to each situation, you can effectively engage your audience and set the stage for a persuasive sales pitch.

What do you say in a 1 minute Intro? – (A Model Script for their reference)

“Hello there, wonderful people! I’m thrilled to stand before you today. My name is [Your Name], and for the next 60 seconds, I invite you to embark on a journey into the exciting world of [Your Presentation Topic].

Picture this: [Paint a vivid picture with your words related to your topic]. You see, our time together will be just as transformative.

I often think about a fascinating concept: [Insert an intriguing concept or idea related to your topic]. Today, we’re going to explore this concept, unlock its potential, and discover how it holds the key to [mention the benefits or changes your audience can expect].

By the end of our time together, you’ll have valuable insights, practical strategies, and a renewed sense of [highlight the key takeaways].

But here’s the twist: [Pose an engaging question related to your topic]. This question is the linchpin to our journey, the gateway to [reiterate the benefits or solutions].

So, as we dive into [Your Presentation Topic], fasten your mental seatbelts, because we’re in for a remarkable adventure. I’m excited to be your guide on this quest for knowledge and growth.

Thank you for joining me today, and let’s dive in!”

Conclusion:

As we wrap up this guide on creating compelling pitch opening lines, think of it as your journey to becoming a persuasive communicator. We’ve explored what makes pitches engaging and discussed various scenarios like cold calls, warm conversations, and even self-introductions. Plus, we’ve provided a model script for a 1-minute introduction.

Effective pitches go beyond words; they can turn potential customers into loyal clients and disinterested listeners into enthusiastic supporters. In your future sales and presentation endeavors, remember these principles as your guiding light. Your pitch is your key to sparking curiosity, connecting emotionally, and setting the stage for a successful interaction.

Imagine your pitch as a magnet that attracts attention, and your persuasion as a powerful symphony. Now, go out there and shine with your captivating opening lines!

To learn more about how to communicate and imbibe great presentation skills you can reach out to us here.

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