art of life business plan

10 Things to Know When Learning How to Start an Art Business

• Last Updated: April 11, 2024

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It’s hard to learn how to start an art business when you’re confused, scared, or both. Since I’ve been in your shoes before, I want to make the process a little easier so you can get selling.

I’ve been working as a commercial illustrator and designer for about a decade now and I have quite a few areas I stumbled through.

I’ll share some important starting points I wish I knew – or did more efficiently – when I started out.

The Key Elements to a Successful Art Career

Financial and social independence from a traditional nine-to-five, more creative fulfillment in your career, an additional source of income, selling original paintings, starting an online shop, becoming an active content creator, 3. a business plan will keep you focused, register with your local licensing department in the united states, register permits and/or licenses in canada, paypal is one of the most common payment methods, wise is a reliable international transfer system, stripe is a well-known online payment portal, start by understanding common contract clauses, try out a boilerplate contract or hire a contract lawyer, get a contract signing program or software, tax withholding is part of a successful business, consistent recordkeeping will be your savior, squarespace, hire a web designer, inbound marketing, outbound marketing – how to start an art business, word-of-mouth and networking, inventory management software, customer relationship management, accounting software – how to start an art business, starting an art business is hard, but far from impossible .

• Remind Yourself Why You Want to Start an Art Business
• It’s Vital to Narrow Down the Art Business You Want to Start
• A Business Plan Will Keep You Focused
• You’ll Need a Business License (Or Equivalent)
• Start Researching Different Payment Types
• Become Comfortable With Reading and Crafting Contracts
• Don’t Be Afraid of Tax Season (Trust Me, I Know)
• You’ll Need a Simple, Mobile-Friendly Website
• Most of Your Work Will Come Down to Marketing and Word-Of-Mouth
• Start Researching Tools to Make Running a Business Easier

1. Remind Yourself Why You Want to Start an Art Business

The why part of your art business is a non-negotiable element of success. When you’re struggling to make money or stand out in a sea of similar artists, the ‘why’ will keep you afloat during the ups and downs.

Around 18% of small businesses fail in their first year , while another 50% will fail after the first five years. One of the most common reasons for these statistics is running low on money or struggling to stand out amid similar businesses.

Below are a few common reasons why artists will start their own art business, but keep in mind this is just a starting point. Your reasons could be entirely different and that’s a-okay.

Are you sick of long commutes or creatively stifling traditional employment environments? Unsurprisingly, nearly 30% of people who started a small business did so because they wanted to be their boss .

Other benefits you’ll enjoy once you step out of the corporate world is:

• Setting your schedule – work when you want, how you want
• Charge your prices and get more control over your income
• Better work-life balance such as more sleep and more time off

The flip side to this is how much responsibility is on your shoulders. You have to commit to a regular marketing strategy, study your industry, and commit to your decision despite all odds.

Another common reason to consider being a professional artist is to enjoy your work. If you have more fun running social media accounts and painting all day long, that’s reason enough to make the switch.

Job dissatisfaction is at an all-time high lately, with one recent study finding 50% of people are unhappy with their jobs on a daily basis. Your artwork could be the launching pad for more peace of mind and financial stability.

However, there’s nothing wrong with choosing an art career for side income instead of main income. When you do art full-time, it can be difficult to take a break from client work to work on creative projects, which can lead to burnout if you’re not careful.

You’re not a lesser artist if you seek out an art business to make a bit more money. It’s never been easier to supplement your monthly income selling art prints or merchandise .

• Making crafts on Etsy such as knitted blankets or clay pots
• Selling original paintings
• Crafting custom figure sculptures
• Painting digital art to sell on crewneck sweatshirts and t-shirts
• Designing banners, icons, and templates for web designers

Now, you’ll likely have irregular income for the first year or two before you start building a reliable target audience. Even experienced artists can struggle to make consistent income from selling art online, so going in with reasonable expectations can soften the sting.

2. It’s Vital to Narrow Down the Art Business You Want to Start

Your own business will have unique demands (though there are commonalities to art businesses, too). Below are a few examples of different types of art businesses and what to expect.

If you’re a traditional painter who wants to sell paintings, you could work from your own home or be featured in exhibits with other artists .

Your art business would need to take into account:

• Studio space – do you have room to store all your paintings and supplies?
• Shipping costs – this will shave a percentage off what you make
• Potential tax – this percentage changes depending on where you live

Perhaps you’re more interested in selling prints and merchandise in an online shop like Redbubble , Etsy, or Printful .

Your challenges in running a successful art business would look more like the following:

• Potential sales tax – print-on-demand sites generally take care of this, but you should still be aware so you know how much you’ll make
• Managing an email marketing list – this is a very helpful marketing tool
• Using multiple marketing tools – you’ll also need to consider blogging, a social media account, or SEO to reach your audience

An increasingly popular choice for artists today is becoming a content creator – this can look like active content creation via a Patreon or a social media account like TikTok.

• Live streaming tools – lighting, camera, a mic
• Familiarity with social media platforms – posting schedules, culture, and terms of service

The function of a business plan is the guiding star to your business’s metaphorical ship. Just like your ‘why’ helps you keep going on an emotional level, a business plan will guide you to tried-and-true methods to financial success.

Here’s one example of using a business plan to cement your target audience and how you’ll maintain a competitive advantage.

4. You’ll Need a Business License (Or Equivalent)

A successful art business needs to stay legally viable and that often takes the form of a license. I renew my license every year with my state’s licensing department after filling out brief online paperwork.

However, this step varies from country to country, so I’ll use a few examples:

Since I live in the United States, each state usually requires a license through the state’s licensing department. The fee will vary and you usually only have to renew your license once per year.

Depending on where you live and what kind of business you’re starting, you may need a mixture of permits and licenses in Canada. Similar to the States, the price and frequency of renewal will depend on the business you’re running.

It’s easy to get intimidated when it comes to paperwork and legal documents, but just ask a representative for help. You can chat with someone over the phone, do a video call, or sit down in person with a professional who will answer all your questions.

5. Start Researching Different Payment Types

Once you’ve started applying for licenses and permits, you can start looking into payment types. There’s more flexibility than ever in getting paid these days, but below are a few more common methods.

PayPal is one of the most widely used online payment processors, particularly for artists. I depend on it for the majority of my income since it’s used by nearly everyone these days.

However, PayPal is a little brutal when it comes to fees – they do fixed fees ranging from 2.59% to 3.09% for merchant and personal accounts. While they don’t charge anything to transfer money from one PayPal account to the next, transferring from other bank accounts or payment processors will cost you.

Another useful transfer system is Wise, most commonly used by people who have clients in other countries. They also charge much lower fees than PayPal.

Wise requires you to submit the details of a separate bank account, including a checking account where they can instantly deposit cash. These details won’t be seen by clients, so there’s no worry about your private information being leaked.

Last but not least, Stripe is a flexible online payment portal that’s becoming more commonly used. They not only accept many currencies, but you can transfer money between many payment portals, too.

One of their biggest barriers is their limited in-person payment options. They’re more useful as an online tool for artists who do most – or all – of their business digitally .

6. Become Comfortable With Reading and Crafting Contracts

Contracts aren’t a fun part of your art career, but they’re an essential part of building client relationships and staying legally protected. Even a simple contract or NDA is a good starting point to make sure all parties know what’s being made, why, and with what usage rights.

Put simply, a clause is any section of a contract that outlines a duty, deadline or need. Some of the most common clauses you’ll see in artist contracts are:

• Deadline – when is the project due?
• Communication – how will the artist and client stay in touch?
• Materials – what does the client need to give the artist to do the job?
• Usage Rights – what is the client allowed to do with the art? What about the artist?

Hiring a contract lawyer is a stress-free way of getting all your legal ducks in a row. If you can’t afford one – they can cost between $20 to $200 an hour – you can start off with a boilerplate.

Boilerplate contract templates list several of the legal basics in one generic document. You can then customize it to suit the needs of your state license and personal demands.

Need a starting point? Try Law Depot for free legal documents, forms, and contracts for artists .

There are many ways to sign a contract, though digital means are easily the most convenient. You can use signing programs like eSign or sign .pdfs with Adobe Acrobat.

7. Don’t Be Afraid of Tax Season (Trust Me, I Know)

One of the biggest reasons why artists are hesitant to go the self-employed route is self-employed taxes. Below are a few details you should know about to start off right.

Every dollar you make in the art world isn’t yours. In the United States, you have to slice out a small chunk of your income to pay self-employed taxes – quarterly or through a customized interval.

Depending on where you live and the business you run, you may need to hold between 20% to 30% of your income for self-employed taxes. This is one of many reasons to learn how to price your art so you can make a tidy profit.

Don’t ‘wing it’ or keep sticky notes when it comes to personal finances. I keep a spreadsheet of every single dollar I make – before and after fees – and sum up the total every month so I stay accurate.

Many artists use recordkeeping software such as QuickBooks, which can automatically download bank information or print financial statements for loans.

8. You’ll Need a Simple, Mobile-Friendly Website

Did you know at least 52% of all web traffic comes from a mobile device like a phone or tablet? If your website doesn’t function or look good on mobile, you could be missing out on half of your potential customers.

Free and easy to use, Wix is one of the go-to choices for artists who need a polished art website. Their drag-and-drop technology makes it easy to organize fonts, images, and templates into the site you’ve always wanted.

While they have no free versions, they have a flexible trial you can add an extra week onto if you need more time to decide. Check out their pricing and features here .

There are several benefits to hiring a web designer that are not possible with free or pre-made templates. You’ll get a unique site layout and plenty of control over the little details, such as animations or layout.

However, web designers cost far more than a free web builder or monthly subscription.

9. Most of Your Work Will Come Down to Marketing and Word-Of-Mouth

People can’t hire you if they don’t even know about you. Even the most skilled professional artists will struggle to get work without the following marketing efforts.

Inbound marketing is a term that refers to people finding you, rather than you reaching out to people. If you’ve ever punched a question into Google to find a product, you already know how this works.

• Social media sites
• Online store

The opposite of inbound marketing is the more traditional outbound, where you reach out to your target customer to see if they’re interested.

• Sharing business cards
• Calling over the phone
• Sending out emails

These two words may be the bane of introverts, but they’re a must-have in the art industry. Whether you like to visit art fairs or want to sell products online, word-of-mouth and networking increase your chances of regular income.

Generating positive word-of-mouth can be done by simply being reliable and friendly. Networking can involve visiting art fairs or just talking to people on social media.

10. Start Researching Tools to Make Running a Business Easier

Don’t feel like you have to do it all. A few tools can be an absolute lifesaver with the stresses of starting a business.

If you’re thinking of starting an online business that involves packaging and sending out goods, inventory management software will save you a headache. This useful tool will improve accuracy, track packages, and create a better customer service experience overall.

SquareUp is one tool you can try, especially if you want to sell clothes, furniture, or tattoo designs.

When you need help keeping track of potential customers or reaching out to repeat customers, a contact management system will shoulder the work for you. Also known as a CRM, these programs keep track of emails and different types of customers such as prospects and leads.

A prospect is a person in your target market that may benefit from your business. A lead is a person who’s already shown interest in your work, such as contacting you or following you on social media.

HubSpot has a free CRM I use regularly (alongside very helpful online digital marketing courses).

As touched on above in the tax section, accounting software is useful for tracking taxes as well as budgeting. For example, FreshBooks has a freelancer variation you might find useful.

From narrowing down your target audience to learning how to start selling products, starting an art business is hard. I’m living proof that it’s far from impossible!

Want to continue expanding your education on your way to a successful career? Check out our top three alternatives to an art school education here .

Related posts:

• How to Write an Artist Contract: Learn To Protect Your Creative Rights
• 20 Art Business Ideas to Help You Make Money (and Enjoy It!)
• How to Sell Digital Art Online for Complete Beginners
• How to Make Money as an Artist: 12 Cool Ideas
• The Top 10 Best Print-on-Demand Sites for Artists

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Artist Business Plan Template

Written by Dave Lavinsky

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Artist Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Art Business

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

Finish Your Business Plan Today!

How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the artist industry.
• Discuss the type of artist business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

• Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
• Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
• Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
• Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
• Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
• Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

• How big is the artist industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of artist business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to engage with your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

• Choose the Name for Your Artist Business
• Create Your Artist Business Plan
• Choose the Legal Structure for Your Artist Business
• Secure Startup Funding for Your Artist Business (If Needed)
• Secure a Location for Your Business
• Register Your Artist Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Artist Business
• Buy or Lease the Right Artist Business Equipment
• Develop Your Artist Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Artist Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Artist business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

Other Helpful Business Plan Articles & Templates

What Is An Artist Marketing Plan And How To Write One That Works For You (Step By Step Guide)

More and more people are opting to start businesses, allowing them a better work/life  balance.

And the world of Art is no exception. 

An Artist Business Plan (ABP) is a document that lays out your plans for success.

Whether you’re starting a new career, launching a side hustle, or expanding an existing one, having a clear set of goals and strategies laid out ahead of time helps ensure that you are making smart decisions along the way.

A good ABP includes three main sections: Mission Statement, Vision & Goals, and Action Plans.

These sections should each include specific information about your art, your audience, your skills, and your desired outcomes.

Let’s look in more detail about what to include in the business plan. (Also see: How to Build a Profitable ART Business )

Mission And Vision 

Your vision statement is a short description of how you see your art business growing over the next five years.

What are some of the things you hope to accomplish?

How much revenue do you hope to generate? Where do you think your career will take you? 

Your vision statement should include both long-term goals and shorter term objectives.

Think about where you’d like to be in ten years – perhaps you’re hoping to have a thriving studio and sell your work online.

Or maybe you just want to make enough money to pay off student loans.

Whatever the case, keep your vision simple and realistic. 

Don’t set impossible expectations for yourself.

Remember that your vision statement needs to be something that you believe in and can live up to.

If you don’t believe in it, why should anyone else?

Step 1 Understanding Your Art 

Artists often struggle with self-doubt. They wonder why they aren’t getting better, whether they’re good enough, whether anyone else likes what they do.

This isn’t just about being confident; it’s about understanding how you work and where you want to go. 

You’ll never know everything there is to know about art, but reading books, talking to people, watching videos, and looking at examples of great art can help you understand yourself and your art.

Step 2 Customers/Target Market  

The second part of our process is to understand what makes your customer tick.

This is where we start digging into the nitty gritty of your customer life and uncovering some interesting facts about your potential clients.

We want to know everything there is to know about your customer.

You can identify your target market once you know what type of art you’d like to create.

You need to understand who those people are, how they behave online, and where they hang out.

The best way to learn about your target market is to look at your existing customers and prospects.

Start by identifying your ideal customer. What does she look like?

Where does she live? How much money does she make?

Next, look at your current customers and prospects.

Who are they? Do they fit your ideal customer profile? Are there any gaps in your knowledge?

Finally, take some time to research your market.

Find out what types of artists are already doing well in your field, and who else is creating similar artwork.

Step 3 Seek Out The Rich

The best place to start is by following the money. What do rich people buy?

How does someone become wealthy? And what makes something expensive?

These questions help you figure out what types of customers you’ll attract.

If you’re looking to make a living selling paintings, you might want to target affluent individuals.

Why? Because those people already have the money to spend.

So why not give them something beautiful to hang on their walls?

Or maybe you’d rather focus on high-end items.

Find out exactly who your potential buyers are and what they’re willing to spend.

Then find a way to bring your artwork to them.

Step 4  Focus On Local

Social media is great for selling art, but it’s unlikely going to sell enough art for you to survive.

You’re going to have to start somewhere, and that somewhere is probably closer to home than you think. 

If you’ve been thinking about starting a blog, now might be a good time to start one.

If you want to post pictures of your artwork online, there are plenty of free photo sharing sites out there like Flickr and Instagram that allow you to upload photos without paying anything.

You can then direct them to local areas. 

If you’re looking for a way to market your art, don’t waste too much money initially on advertising.

Instead, spend your money finding ways to connect with people in your area.

There are many different kinds of communities where artists hang out online, including groups on Facebook, forums on Reddit, and blogs on Medium.

These are all excellent places to meet people interested in buying your art.

You may also want to consider joining a photography club.

Most cities have clubs that focus on everything from pet photography to sports photography to wedding photography.

They often offer workshops and seminars, and they’re a great way to learn how to take better portraits.

Some even provide memberships to professional photographers who teach classes, allowing you to practice what you learn under their watchful eyes.

Step 5 Writing Your Plan

The most common mistake entrepreneurs make is failing to write a business plan.

This is one of the most critical pieces of information needed to start a successful business.

If you don’t know what you’re doing, it doesn’t matter how great your product or service is — no one else does either. 

Your business plan lays out the vision, mission, and goals of your business.

You’ll want to include some of the following sections:

Executive Summary

This section presents the key points of your business plan.

Include the name of the business, the location where it will operate, the date it will open, the number of employees required, and the projected annual revenue.

Mission Statement

This statement describes the reason why you’re starting up the business in the first place.

For example, “I will provide unique artwork customized to your needs”

Product/Service Description

In this section, describe the products or services you offer.

Be specific about what you do, how you do it, and what makes you unique.

Market Analysis

Identify your target market. Where is there demand for your goods or services?

What problems are people having today that could benefit from your offering?

Financial Plan

Develop a budget for the next three years. Include projections for sales, expenses, and profit margins.

Marketing Plan

Describe your marketing strategy. Will you use traditional advertising methods such as newspaper ads, billboards, radio spots, etc.? Or will you focus on social media and online marketing?

(Check out: Creating an Art Marketing Plan for 2018 and Beyond )

Conclusion 

An Artist marketing plan can help you get started on the road to success.

It’s important to understand that an artist marketing plan isn’t just a list of tasks.

Rather, it’s a roadmap that helps you map out your entire journey.

The more detailed your plan is, the easier it will be to follow through.

With a positive mindset and plenty of hard work your Art selling business has the potential to grow and thrive.

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RENEE PHILLIPS - MENTOR FOR ARTISTS

Helping Artists Achieve Their Fullest Potential

How to Create Your Art Business Plan

By Renee Phillips 5 Comments

It’s Easier Than You May Think!

Helping an artist create an art business plan is one of the most rewarding things to do as an art career mentor. I feel as though I am giving them a magic wand to ensure their career success. The idea of how to create your art business plan may seem intimidating at first. That’s why I wrote this article to show you how the process can be approached step-by-step.

First, view yourself as the CEO of your own artistic enterprise. When you create your art business plan you’ll experience a sense of gratification, knowing you’re on your way to attaining your fullest potential. You’ll gain financial and personal power.

Creating your Art Business Plan is an exercise that takes only a few hours to assemble and it will supply years of stability and security, unlike Dali’s limp clocks.

Here a just a few of the many personal and professional rewards you will gain from having an Art Business Plan

1. You will truly understand your authenticity and unique artistic vision

2. You will become clear about your greatest strengths and capabilities

3. You will have a plan with priorities to achieve freedom and prosperity

4. You will have control over your future rather than leaving it to chance

5. You will build a road map to avoid getting lost and distracted

6. You will automatically develop more self-confidence

7. You will minimize the sting of rejection

8. You’ll be able to work smarter, not harder

Here Are the Four Components

Your Art Business Plan consists of your creative, business and financial activities. The business plan consists of four parts: business statement; production plan; financial plan; and marketing plan.

The Business Statement This describes your business goals. It includes what you plan to sell and any additional sources of income such as private teaching and merchandising.

The Production Plan This is about how you plan to produce the art, how long it will take, plus required facilities, equipment, art supplies and hired help. Add office equipment, supplies and business services, such as legal and accounting fees.

The Financial Plan This important component encompasses the amount of money you expect to earn and the amount needed to begin or expand your business. As a rule, your operating expenses should be less than twenty percent of your income. That should be your ideal goal.

The Marketing Plan This part describes your market, your customers and your competition. It explains the unique features of your art or art service and benefits to the buyer. It includes where you plan to advertise, what marketing materials you will generate to reach your prospective buyers, and investments you will make to expand your markets.

You Can Do It!

Now that you have an overview of why you need your art business plan and what it is comprised of, you can start the process.

Also read How I Helped An Artist Create A Prosperity Plan

About Renee Phillips

Renée Phillips is a mentor and advocate for artists helping them achieve their fullest potential. She provides career advice, writing services, and promotion for artists from beginners to advanced. She organizes online exhibitions open to all artists as Director/Curator of Manhattan Arts International www.ManhattanArts.com and Founder of The Healing Power of ART & ARTISTS www.healing-power-of-art.org. As an arts' advocate she has served on the advisory boards of several non-profit arts organizations. She lives in New York, NY.

05/18 at 1:15 pm

Hi! Do you have an ebook that outlines the steps in creating a business plan?

05/24 at 10:32 am

Megan, Thank you for your question. No, I haven’t written a book on that subject exclusively. However, my ebook “Achieve Your Art Career Dreams & Goals” covers a wealth of information. I also recommend articles I’ve written: Helpful Art Business Facts For Every Professional Artist and How to Create An Art Patron Plan

11/07 at 9:03 am

Great tips Renee! Plans are affected by our personal needs and artists need to ask themselves; Do I paint because I need a hobby, am I depending upon it to earn a living or is about self expression and the money becomes the icing on the cake? For me it is the later😉

11/07 at 4:50 pm

Lisa, that’s true. Most artists, not all, who visit this site are looking for ways to earn money to either augment their main source of income or attain their goal of becoming full-time artists. They’re looking for the full course dinner. 🙂

[…] With this in mind, it is essential to prepare an art business plan as early as possible in your career and revise it as often as necessary. It will provide a solid foundation and direction, as well as build self-confidence. For step-by-step guidelines, read How to Create Your Art Business Plan. […]

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How to Write an Art Business Plan

Running a successful art business requires more than just creativity and talent. It also requires a solid plan that outlines your goals, strategies, and resources. An art business plan can help you stay focused, organized, and motivated as you navigate the ups and downs of running a business. Whether you’re a seasoned artist looking to take your business to the next level, or a beginner just starting out, this guide will help you create a roadmap for success.

As an artist who has turned my passion into a successful business, I understand the importance of having a well-crafted business plan. Over the years, I have honed my skills and learned what it takes to make an income as an artist, and I want to share my knowledge with you. By following the steps outlined in this post, I believe that you too can create a solid art business plan that will help you achieve your goals and build a sustainable career.

Why You Need an Art Business Plan

An art business plan is a roadmap for artists to achieve their professional goals. Whether you’re just starting out or have been selling your art for a while, having a solid business plan is crucial for success. Think of it as a roadmap that will guide you towards achieving your goals and making your art business dreams a reality. Don’t worry if you’ve never written a business plan before, it doesn’t have to be super complicated or intimidating. You can make it as detailed or as simple as you like, just start somewhere!

As we go through this post, make sure to take notes on all the sections we cover. You can keep your art business plan in a notebook, a Google doc, or a Word document. I also have a Notion template that you can use as a starting point.

What to Include in Your Art Business Plan

When it comes to creating your art business plan, there’s no one-size-fits-all. Your plan should be customized to fit your unique goals, vision, and circumstances. However, there are certain elements that most art business plans have in common. Here are some key sections to include:

• Business Summary : This section should include a brief overview of your business, your mission statement, and your unique selling proposition.
• Market Analysis : Here you will conduct research to gain an understanding of your target audience, your competitors, and the overall market.
• Products and Services : Describe the products or services you offer, and what makes them unique.
• Marketing Strategy : Outline how you plan to market and promote your art business to reach your target audience.
• Financial Plan : This section will outline your projected income and expenses, as well as your funding sources and financial goals.

Remember, your art business plan can be as detailed or as simple as you like, depending on where you are on your art business journey. The most important thing is to just start somewhere, and make adjustments along the way as your business grows and evolves.

Now that you have a basic understanding of what should be included in your art business plan, let’s dive deeper into each of these points and discuss how you can create a plan that will help you achieve your business goals.

A Summary of Your Art Business

The Business Summary section is where you’ll give a quick and easy rundown of your business. It’s important to include your mission statement, which is essentially what your business is all about, as well as your unique selling proposition, which is what sets you apart from your competitors. Think of this section as an elevator pitch – it should be short, sweet, and to the point!

• Identify your business’s purpose and goals : Ask yourself what your business is about and what you want to achieve with it. Write down your answers and summarize them into a few sentences.
• Define your target audience : Think about who your ideal customer is and what they’re looking for. This will help you create a more targeted and effective summary.
• Focus on your unique selling proposition : What sets your business apart from others in your industry? Highlight your unique strengths and what makes you different.
• Use simple language : Your summary should be easy to understand and concise. Avoid using technical jargon or complex language.
• Get feedback : Share your summary with others and get feedback. This can help you refine your message and ensure it resonates with your audience.

Conduct a Market Analysis

The market analysis section is all about doing your research to gain a deep understanding of your target audience, competitors, and the overall market. It’s important to know who your customers are, what they want, and how you can differentiate yourself from your competition.

This section can include data on your target market’s demographics, interests, and purchasing behaviors. You’ll also want to research your competitors and identify their strengths and weaknesses. By analyzing the market, you can better position yourself to succeed.

How to conduct a market analysis?

Here are some actionable tips for conducting market research as an artist:

• Identify your target audience : Think about who your art is meant for, what their interests are, and where they spend their time. Look at demographic data, such as age, gender, location, and income, to get a better understanding of your target audience.
• Research your competition : Look at other artists in your niche and see what they are doing. What are their strengths and weaknesses? What makes your art unique compared to theirs? You can also look at their pricing, marketing strategies, and social media presence to get an idea of what works well.
• Understand the overall market : Look at trends in the art market to see what types of art are popular right now. Consider the economic climate and how it may affect the art market. Look at art publications and websites to see what topics are being covered and what people are interested in.

Describe your Products and Services

In this section, you’ll want to provide a detailed description of the products and services you offer as an artist. Be sure to include information about the materials you use, the types of art you create, and any special techniques or processes that set your work apart. You can also talk about any additional services you provide, such as commissions or custom pieces. Don’t be afraid to get specific and really showcase what makes your art unique and desirable to your target audience.

Some examples of what you could include in this section are your original paintings, prints, commissions, workshops, or even merchandise like stickers or tote bags featuring your art. It’s important to be specific about what you offer, so your potential customers can understand what they’re buying and what sets your work apart from others.

Develop a Marketing Strategy

Now that you have a good understanding of your audience and products/services, it’s time to develop a marketing strategy that will help you promote your business. Some effective strategies for artists include social media marketing , email marketing, collaborations with other artists or businesses, and participating in local events and markets.

Choose the strategies that best fit your business and audience, and be sure to set goals and track your progress. For example, you could aim to grow your social media following by 100 followers each month, or to send out a monthly newsletter to your email subscribers. By developing a clear marketing strategy and tracking your progress, you can ensure that you’re reaching your target audience and achieving your business goals.

Come up with a Financial Plan for your Art Business

Managing the financial aspect of your art business may seem intimidating, but it’s a crucial step in achieving your goals. First, identify your start-up and ongoing expenses, as well as potential income streams, to determine your break-even point and set reachable financial goals.

You can use online accounting tools or create a budget spreadsheet to monitor your expenses and income regularly. It’s essential to have a clear understanding of your finances, so you can make informed decisions about pricing, marketing, and investments. In my Art Business Toolkit Notion template , I’ve included a budget tracker to help you get started. By tracking your expenses, you’ll be able to make strategic decisions that contribute to the growth and profitability of your business.

In conclusion, writing an art business plan may seem overwhelming, but it is a critical step in achieving your goals as an artist. By breaking down the process into manageable sections, you can create a plan that reflects your unique vision and sets you up for success. Remember to use the tips and tools provided in this post, and don’t be afraid to start small and revise as you go. Once you’ve completed all of the sections, put it all together into a cohesive plan that will guide you as you build and grow your art business. With dedication, persistence, and a solid plan, you can turn your passion into a thriving business.

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How to Start a Profitable Art Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a art business plan., 3. develop a art brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for art., 6. open a business bank account and secure funding as needed., 7. set pricing for art services., 8. acquire art equipment and supplies., 9. obtain business insurance for art, if required., 10. begin marketing your art services., 11. expand your art business..

Starting an art business requires a thorough understanding of the market to identify potential customers, competitors, and trends. A well-conducted market analysis can provide invaluable insights that will help in tailoring your business strategy to meet the demands of the art industry. Here are some steps to guide you through the process:

• Research your target audience: Understand who is likely to purchase your art, including their demographics, interests, and buying habits.
• Analyze your competition: Look at other art businesses, noting what they offer, their pricing, and how they market themselves.
• Identify market trends: Stay up-to-date with the latest trends in the art world, such as popular styles, emerging artists, and shifts in consumer preferences.
• Evaluate pricing strategies: Consider how art is priced in the market and how you can competitively position your artwork.
• Assess market size and potential growth: Estimate the size of the market for your art and the potential for growth in the niche you are targeting.
• Explore sales channels: Investigate various platforms and venues where art is sold, such as online marketplaces, galleries, art fairs, and social media.

Are Art businesses profitable?

Yes, art businesses can be profitable depending on the type of business, the demand for the artwork, and the overall business model and strategy. Profitability depends on factors such as the cost of labor, materials, and overhead expenses, as well as the marketing and sales strategies used to promote the artwork.

Creating a well-structured art business plan is essential for setting clear goals and mapping out the path to success. It serves as a comprehensive guide for your artistic venture, detailing the roadmap from concept to market. Here's a concise guide to help you draft an effective art business plan:

• Define your art business mission and vision, outlining what you aim to achieve and why it matters.
• Identify your target market, including demographics, preferences, and purchasing behavior.
• Analyze the competition to understand their strengths and weaknesses and find your unique selling proposition (USP).
• Detail your art portfolio, including styles, mediums, and themes that you will offer.
• Outline your marketing and sales strategies, how you plan to promote your art, and the channels you will use to reach your audience.
• Develop a financial plan, including startup costs, pricing strategy, sales forecast, and break-even analysis.
• Set clear objectives and milestones to measure your progress and adjust your strategies accordingly.
• Discuss the operational plan, including the production process, suppliers, studio space, and equipment needs.

How does a Art business make money?

An art business typically makes money by selling the artwork, either through exhibitions, art galleries, online stores, or directly to customers. Depending on the type of art business, it may also make money through commissions, classes, workshops, private tutoring, or licensing their artwork for use on other products.

Developing an art brand is crucial for distinguishing yourself in a crowded marketplace and connecting with your target audience. It's about creating a unique image and consistent message that resonates with your customers. Here are some key points to consider when building your art brand:

• Identify your unique selling proposition (USP) that sets your art apart from others. This could be your technique, subject matter, or personal story.
• Create a memorable brand name and logo that reflects your art style and personality, ensuring it's recognizable across all platforms.
• Establish a consistent visual and verbal brand message across your website, social media profiles, business cards, and packaging.
• Understand your target audience and tailor your branding to speak directly to their preferences, interests, and needs.
• Use a consistent color palette and typography in your branding materials that align with the emotions and aesthetics of your art.
• Regularly share your creative process, inspirations, and the stories behind your artwork to build a personal connection with your audience.
• Protect your brand's integrity by trademarking your brand name and logo, ensuring your intellectual property is legally safeguarded.

How to come up with a name for your Art business?

Coming up with a name for your Art business can be a daunting task. It is important to consider a name that reflects the style of art you are creating, as well as something that is memorable, unique and descriptive. Brainstorming with friends and family can be a great way to generate ideas. Additionally, using online tools, such as a thesaurus or a name generator, can help you to find the perfect name for your Art business.

Once you've crafted your business plan and decided on the structure of your art business, the next crucial step is to formalize your business registration. This will legitimize your business, protect your personal assets, and help you to operate within the legal framework. Here’s how to get started:

• Choose a business name: Select a unique and meaningful business name that complies with your state's naming rules.
• Determine the legal structure: Decide whether your art business will be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.
• Register with the state: File the necessary paperwork with your state's Secretary of State office or business agency. This typically involves submitting your business name, structure, and other details.
• Obtain an Employer Identification Number (EIN): If needed, apply for an EIN from the IRS for tax purposes, especially if you plan to hire employees.
• Register for state and local taxes: Depending on your location and business structure, you may need to register for state taxes, sales taxes, and obtain any necessary permits or licenses.
• Understand your responsibilities: Stay informed about ongoing compliance requirements, such as annual reports and renewals, to keep your business in good standing.

Resources to help get you started:

Explore crucial resources designed specifically for art entrepreneurs, featuring industry insights, operational strategies, and growth advice:

• Art Business News: A publication offering updates on market trends, artist profiles, and business strategies for art entrepreneurs. https://artbusinessnews.com/
• The Art Newspaper: Provides comprehensive news, reviews, and analysis on the art world, useful for keeping up with global market trends. https://www.theartnewspaper.com/
• Artsy: Besides showcasing art, Artsy offers articles and resources on the business side of art, including tips on marketing and online sales. https://www.artsy.net/
• Art Market Monitor: Features analyses of market trends and forecasts, beneficial for strategic planning. https://www.artmarketmonitor.com/
• Creative Boom: Focuses on the creative side but includes valuable resources for entrepreneurs on marketing, business development, and more. https://www.creativeboom.com/
• The Abundant Artist: Offers courses, coaching, and content aimed at helping artists earn from their work and grow their businesses. https://theabundantartist.com/

Before you can officially start your art business, it's crucial to ensure you have all the necessary licenses and permits. This step is key to operating legally and avoiding any potential fines or business disruptions. Here's a guide to help you navigate the process:

• Research local regulations: Check with your city or county government to understand the specific licenses and permits required for an art business in your area.
• Business License: Apply for a general business license, which is the primary permit that allows you to operate a business in your city or county.
• Sales Tax Permit: If you plan to sell your artwork, you may need a sales tax permit to collect sales tax from customers.
• Home Occupation Permit: If you're operating your business from home, this permit ensures that your business activities comply with local zoning laws.
• Professional Licenses: Depending on the scope of your art services, you might need specific professional licenses (e.g., if you offer art classes).
• Special Event Permits: If you attend art shows or fairs, you might need temporary permits for each event.
• EIN Registration: Although not a permit, obtaining an Employer Identification Number (EIN) from the IRS is essential if you plan to hire employees.

What licenses and permits are needed to run a art business?

The specific licenses and permits required to run an art business will vary based on the location and type of business. Generally, businesses are required to have a business license, sales tax permit, and any other permits or licenses required by the state. Depending on the type of art business and services offered, artists may need additional licensing, such as special permits to sell their work in public spaces or to hang artwork in museums. Additionally, some local municipalities may require additional permits for businesses operating within their city limits.

Once you've laid the groundwork for your art business, it's crucial to establish a solid financial foundation. Opening a business bank account separates your personal and business finances, providing clarity and professionalism. Securing funding, if needed, can help you cover startup costs and keep your business running smoothly. Here are some key steps to consider:

• Shop around for a business bank account that suits your needs. Consider fees, services, and convenience, and look for accounts tailored to small businesses.
• Gather required documents such as your business license, EIN (Employer Identification Number), and personal identification to open your account.
• Explore different funding options like small business loans, grants, crowdfunding, or angel investors, depending on the scale and needs of your art business.
• Prepare a compelling business plan to present to potential lenders or investors, showcasing the potential profitability and growth trajectory of your art business.
• Consider a business credit card to manage expenses and possibly earn rewards on purchases.
• Keep track of all financial transactions and set aside money for taxes to avoid surprises at the end of the fiscal year.

Setting the right price for your art services is crucial as it affects how customers perceive the value of your work and determines your business's profitability. As you embark on this step, consider the cost of materials, time, your skill level, and market rates to establish fair and competitive prices. Below are key points to guide you in this process:

• Cost of Materials: Calculate the total cost of materials used to produce each piece and ensure this is covered in your pricing.
• Time Investment: Consider the amount of time spent on each piece and set a reasonable hourly wage for yourself. Multiply this by the hours worked to get a labor cost to include in your pricing.
• Experience and Expertise: Factor in your level of experience and expertise. As you gain recognition and your skills improve, you can justify higher prices.
• Market Analysis: Research what others in the market are charging for similar services. This will help you determine a competitive yet fair price point.
• Profit Margin: Decide on a profit margin that allows for sustainable business growth while remaining attractive to customers.
• Flexibility: Be prepared to adjust prices as you receive feedback and as the market evolves. Flexibility is key to staying competitive and profitable.

What does it cost to start a Art business?

Initiating a art business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $10500 for launching such a artbusiness. Please note, not all of these costs may be necessary to start up your art business.

Starting an art business requires not just talent and vision, but also the right tools and materials to bring your creations to life. Acquiring quality art equipment and supplies is essential to ensure you can produce work that meets your standards and satisfies your clients. Below are some key points to consider when equipping your art studio:

• Identify Your Medium: Purchase supplies specific to your primary art medium, whether it's oil paints, acrylics, watercolors, charcoal, or digital art software.
• Quality Over Quantity: Invest in high-quality core items that will last longer and provide a better finish, rather than stocking up on cheaper, lower-grade supplies.
• Research Suppliers: Compare prices and reviews of different suppliers to find the best deals on art materials without compromising on quality.
• Essential Tools: Ensure you have all the necessary tools for your art form, such as brushes, canvases, easels, palettes, or graphic tablets.
• Bulk Purchases: Consider buying non-perishable items in bulk to save money in the long run, especially if you use them frequently.
• Eco-Friendly Options: Explore sustainable and eco-friendly art supplies to appeal to environmentally conscious consumers.
• Inventory Management: Keep an inventory of your supplies to track usage and know when to reorder before you run out.

List of Software, Tools and Supplies Needed to Start a Art Business:

• Design Software: Adobe Photoshop, Adobe Illustrator, CorelDraw, Gimp
• Printing Tools: Printer, Ink, Paper
• Marketing Tools: Website, Social Media, Email Newsletter
• Business Tools: Accounting Software, Project Management Software
• Supplies: Art Supplies, Canvas, Brushes, Paint

Securing business insurance is a critical step in protecting your art business from potential risks and liabilities. Whether you're a gallery owner, an independent artist, or running an online art shop, the right insurance can safeguard your investment and provide peace of mind. Here's how to go about obtaining the appropriate coverage:

• Research different types of insurance policies, such as general liability, professional liability, property insurance, and product liability, to determine which ones are pertinent to your art business.
• Consult with insurance agents or brokers who specialize in art or small business insurance to get tailored advice and competitive quotes.
• Evaluate the value of your art inventory, supplies, and equipment to ensure your coverage limits reflect the true value of your assets.
• Consider additional coverages like business interruption insurance or insurance for goods in transit if you frequently ship artwork or attend art fairs.
• Read policy details carefully, including deductibles and exclusions, to fully understand the scope of protection offered.
• Keep your insurance documents accessible and review your policy annually to adjust coverage as your art business grows and changes.

Once you've honed your art skills and prepared a portfolio, it's time to attract clients who will appreciate and pay for your services. Marketing is a critical step in turning your passion into a profitable venture. Here are some strategies to help you begin marketing your art services:

• Develop an Online Presence: Create a professional website and utilize social media platforms to showcase your work and connect with potential clients.
• Join Art Communities: Participate in online forums, local art associations, and attend networking events to meet other artists and art lovers.
• Offer Promotions: Attract initial customers with introductory offers, discounts, or bundled packages.
• Collaborate with Other Businesses: Partner with local businesses, cafes, or galleries to display your work and reach new audiences.
• Get Testimonials: Encourage satisfied clients to provide testimonials that you can use in your marketing materials to build credibility.
• Utilize Online Marketplaces: Sell your art on platforms like Etsy, Fine Art America, or Saatchi Art to gain exposure and sales.
• Attend Art Fairs and Exhibitions: Showcase your art in person to build relationships with collectors and enthusiasts.

Reaching step 11 in expanding your art business is a pivotal moment that opens up numerous opportunities for growth and increased visibility. As you prepare to take your art business to the next level, consider various strategies that can help you reach a wider audience, increase your sales, and build a sustainable business model. Here are some essential tips to guide you in the process:

• Diversify Your Product Line: Offer a range of products such as prints, originals, commissions, and merchandise to cater to different customer preferences and price points.
• Collaborate with Other Artists: Partner with fellow artists or brands to create unique collaborative works, expanding your network and audience.
• Utilize Online Platforms: Take advantage of online marketplaces, social media, and your own website to showcase and sell your art globally.
• Attend Art Fairs and Exhibitions: Participate in art events to gain exposure, network with industry professionals, and sell your work directly to art enthusiasts.
• Explore Licensing Opportunities: License your artwork for use on products, which can provide a steady income stream and introduce your work to new audiences.
• Invest in Marketing: Develop a marketing strategy to promote your brand, including SEO, content marketing, and paid advertising.
• Seek Feedback and Adapt: Regularly gather customer feedback and be open to evolving your business strategies based on market trends and consumer preferences.

• Intuitive Art Sales Podcast

Artist’s Online Business Plan

  In this epic article:

• Why do you want to sell art (hint: it's deeper than money)
• check See your dream come to life ​​ ​ ​
• check 5 decisions artists need to make for an online business plan
• Know the reasons people buy art

(click title to scroll)

*This post may contain an affiliate link, which means I will either make a small amount of money or receive free services if you decide to purchase my recommendation. I only recommend products or services that, at other times, I spread the word about whole-heartedly without compensation. 

One of the most powerful ways to create a thriving art business is to KNOW WHY YOU WANT IT. Sure, you want to earn money. But why???

Dig deep to figure out your core reason. It will give you the fuel you need to get through rocky patches, unsureness, and the problems that will inevitably pop up. 

How do you figure out your burning reason?

Ask “why” until the two year old inside you is satisfied with your answer. .

Like this...

Why do I want to sell art?   To make money. 

Why?   Because I want to relieve some of the bill pressure. 

Why?  Because I want to have extra money to travel.

Why?  Because I want to see the world.

Why?   Because different cultures make me feel alive. 

Why?   New art and food and people make me think more creatively. 

So you don’t just want to make money...  You want to feel alive by feeding your creativity with culture in countries you’ve never seen.

Are these reasons the same thing? ...yes, sort of. But the motivation goes waaay up when you break your reason down to its core. 

I started The Artist Market Co for many reasons, but one of my biggest motivators for keeping it in tip top shape is that I want my kids to grow up with their mom around.

I don’t want to stick them in daycare five days a week so I can go to a job and come home too tired to give them the attention they crave. Earning money at home guarantees that re ality . That’s one of my whys. 

(Not to mention, I truly love the work - if I can even call it that.)

I want to help you make your dreams come true. But they can’t come true if you aren’t 100% sure what they are. We’ll be working on that for the rest of the month - so get ready (and sign up for the emails below if you haven't already!).

How would your life look if you could make a good living selling art?

Last week we talked about WHY you want to sell your art . Not just “to make money”, but the deep down reason you want to make that money in the first place. (Or maybe it has nothing to do with money!)

I received so many good answers!! You said things like: 

• To be a little independent
• check To show others that when they connect to their creativity, they can change the world
• check To build a cabin in the woods and feel more alive
• check So that I can spend my days creating art at home in my studio rather than working for someone else full-time
• check To create a legacy
• Because I am ready for an adventure
• To help others heal and find their own creative dream

Now, here’s the deal. 

Maybe you’ll be able to hold on to that picture of a dream just by saying it out loud. 

But for most of us, to really KNOW something we have to see it. Artists are visually minded. Seeing it helps it become engrained in our minds. 

So here’s what I want you to do. 

Write down your reason(s) on a piece of paper. As you look at it, I want you to create a Pinterest board showcasing what your life would look like if your reason became everyday reality. 

One of my big reasons to earn money is stability, so even if my world gets turned upside down, I can give my two little ones a lovely life with their mother by their side.

My images reflect our idea of a perfect home life for that reason. Here’s a sneak peak:

(If you want to see the whole board for inspiration, click: “ I want to sell art so I can... ” )

Now it’s your turn!

If you need a plan for your business, but aren’t sure where to start, you’re in luck! We’re going to make one together, right now.

The last two weeks we covered  the vision of the dream life  and  why you want it . These make your big picture overview that will drive your motivation. Many people would tell you to get really detailed here about how you’re going to get to that big dream, break it down into five years’ worth of steps, and get to work.

I don’t think that works for us creative types.

Here’s why… we have a new idea, we pivot. New idea. Pivot. New, idea, pivot. Being tied down to a long term plan defeats the purpose of having a creative business for us. Yes, we need some structure, but having the next five years of your life mapped out will never do.

Instead, I recommend you know what you want and why you want it first, then make an itty-bitty short term plan. When you’re done with that plan, you make another one. This ties you down just enough to be able to make progress without skipping all over the place.

As long as your big dream vision is still in front of you, you’ll get there no matter what winding path you may take. You’ll enjoy the journey much more, and I believe you’ll get there faster for that reason.

How long do I make my plan?

Break the year down into four pieces, or quarters. (January 1 - March 31, April 1 - June 30, July 1 - Sept 30, Oct 1 - Dec 31)

What if I don’t want to stop when the next quarter rolls around?

Don’t! If it’s working and you’re still enjoying it, carry your plan over into the next quarter of the year.

There are five things you need to include in your artist business plan

If you want to go further and add more, great, but let’s start small.

1. What do you want to sell?

Pick one product or series (retro 8x10s from art school, signed prints of paintings you did inspired by your beach trip, or watercolor portrait commissions) to focus on. Less options = more clarity for you and the customer. Don’t worry, you can change directions next quarter if you like.

2. Why they’ll want to buy it.

Your ego probably says wait... they’ll want to buy it because it’s good art. They might. But there’s just as good a chance they’ll spend their budget on someone else’s equally good art. Without a plan here - you are gambling your art business. Many artists never get anywhere because they leave this part out. This is the stickiest issue so I’ll cover it in more depth next week . Write down your inital reaction for now.

3. One marketing tool to focus on

Do you need to get more peeps to your website? Focus on one specific part of a social media platform, like Instagram Stories or setting up Tailwind pin looping . Do you need to make more sales? Start writing emails to your list, even if it’s just your mom. (Then ask her to forward it.) You won’t want to drop your other marketing completely, but it should be bare-bones. Spend 80% of your marketing time on your focus, then 20% on maintaining the rest.

4. How much money do you want to make?

If you’ve never sold online, start small. If you have, add 15% to your average month. You’re always welcome to blow your goals out of the water, but having small goals will help you believe they are possible. This pushes your brain to find innovative solutions to make them a reality as opposed to just giving up when you start slow or feel discouraged.

5. How many do you need to sell to reach your goal?

Compare the price of what you are selling with how much money you want to make. You may need to adjust your goal or raise your prices based on this number.

That doesn’t sound too intimidating, right?! You’ve got this.

In real life, the artists who aren’t scared to talk to people, who accept the invitation when a local news show wants to interview them, who make it a point to make get to know gallery owners and collectors... those are the artists who are famous in your community... the ones who are “making it”.

Some people turn to online sales to get away from all that. But that’s why they don’t make it online either.  You can’t build a website, hide behind the pretty pictures and wait for the sales to roll in.

When people find you, you’ve got to be ready for them. You need to practice talking about your art… and yourself. Practice having conversations. Practice connecting with people.

If talking about yourself makes your skin crawl, take heart in the fact that online you don’t have to do it face-to-face in real time. But you do have to do it.

Why? There’s millions of artists who want to sell their art.

Your skill will be part of what attracts people to your art, but there’s so many who are talented. Skill isn’t enough to sell consistently. There are hundreds of artists I would like to purchase from - but there isn’t room in either my wallet or on my walls - so you’ve gotta stand out.

Easier said than done, right? Not if you’ve studied what makes people want to buy from you . (Or if you learn from someone who has!)

Recommended for you: Ideal Art Buyers Made Simple

Here’s the top four reasons I’ve learned that people buy art:

1. because they like you. .

They see something in you that makes them want to be your friend. That connection won’t happen if you always stay surface level (you like cats and tea). Have opinions (they don’t have to be hot button issues like politics or religion). Talk about what you believe in (is family more important than anything OR do you not want a family because self-identity is more important to you?). You’ll alienate some, but the people who stay will feel that much more attracted to you.

Imagine this... You’re on a date. Would you be more likely to go on a second if a) they talked openly, or b) if they stayed away from any conversation of substance for fear of having different opinions? You’d probably choose the first even if you didn’t agree with them - the second would be a yawn fest.

2. Your art reminds them of something they value. 

You can connect your art to their personal values through, again, talking about it. Why you made it. What it represents. Its message.

Even if you think your art isn’t “about anything”, there are thoughts going through your head all the time on repeat. That goes for when you are making art too. In my opinion, even your subconcious thoughts can and should be applied to your art’s message. 

Sometimes you don’t have the slightest clue where to start talking about your art. If that’s the case, spend some time learning about your own values and this method will start to click for you. For example, the ones that stand out for myself right now are “inspiration”, “efficiency” and “harmony”. If I was creating an abstract painting with no real mindful direction, I might do some journaling around those words and see how they might’ve influenced my painting on a deeper level. 

If you’re up for some self-expansion, try using Caroline Kelso Zook’s “Your Brightest Life Journal”.

3. Your art makes them feel an emotion they want to feel more often. 

Done right, this technique can be powerful. Help them connect your art to an emotion by talking about the feelings you associate with your art. If you are using this one without any success, try describing the feeling instead of naming it.

For example, instead of saying, “These flowers will make you feel happy everyday”, say “These crimson tulips remind us it’s finally the season to spread out your picnic blanket and daydream on your lunch hour.”

4. And lastly, you make art specifically for them. 

If you’ve studied marketing at all, you’ve heard of a niche. A niche is simply a small, targeted group of people - like bird watchers or skateboarders.

To use this one, you would focus your art or commission services specifically to them. For skateboarders, this might look like putting quotes from famous skateboarders on your art or doing commissioned art on skateboards.

Each of these methods require being able to convey a clear, compelling message.

You probably won’t get it right the first time, or even the second, but if you practice, you will get it.

Download the workbook below  to have this epic article for keeps so you can take action on it.

If you liked this article, sign up below to get more just like it in your inbox every week!

Do the work & create your luck,

About the Author

Jessica Craddock

I mentor intuitive visual artists who are sick of one-size-fits all formulas sell more work, more consistently, at higher prices — with better work/life balance. My clients regularly make 3x more in art sales within a year. Using my signature Consistent Income method, we’ll push you over the precipice of some really amazing growth so you can become the creator of your next chapter. My secret sauce is that we focus on not just the "doing", but also the "being". Affirmations, trusting yourself, knowing when to go slow and when to go fast, practicing getting out of your comfort zone and making room for the feelings that go with that... all this is equally as important as the action steps. For once, you'll be ahead of the game and understand what's right for you.

Art (displayed) is a visual legacy that the viewer enjoys viewing and sharing with others. A love of color, composition, subject, texture, and message are creative impulses recorded for the present and future. Stories, passions, images allow the viewer to connect long after.

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Business Plans for Artists

Would you like to know more about how to sell art? Read our article What Is the Best Way to Sell Art?

Creative business plans for artists: what is a business plan for an artist

Art of business: why create a business plan, reasons to create a business plan for artists.

• Who are my three biggest competitors?
• What products do my competitors offer?
• What makes my competitors' products unique?
• What are the strengths of my competitors?
• What strategies can I get from my competitors?
• What are the ways my competitors use to sell the product?
• What risks do my competitors pose to me?

Business ideas art: how to write a business plan for an artist

Complex finance issues: artist management business plan

• Resources : What do I need?
• Finance : How much do I need?
• What have I already had? 
• What do I need? 
• I have : a computer, internet connection, a desk and a chair, occasionally rented space, etc. 
• I need : Photoshop, better ideas for the competition, a copy of Protools software, and your own space either in your home or close to it; rehearsal/painting/carving space, etc. 
• What can I work without?
• Can I find a sponsor?
• Can I use crowdfunding?
• Can I get a scholarship or grant?
• Is it reasonable to use my own funds?

Artist business: makeup artist business plan

• What does my audience buy?
• Who are my potential clients?
• What do my clients need?
• What is in demand? 

Business plan for an art gallery: be part of a large community

What does it take to get interested in a gallery.

Art Meets Strategy: Your Business Plan Guide

Dancers, painters, sculptors - your art needs a plan! Our free business plan template covers market analysis, financial planning, and more. Get your PDF and pirouette your way to success!

Business Plan Artist (Free PDF)

An Artist's Guide to Crafting a Business Plan

Business Plan Artist: What You Get

• How to write a business plan for your art business step by step
• How to open an art studio incl. funding and estimated costs
• Tips for self-marketing as a freelance artist

This Business Plan Template is Suitable For:

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• Art Gallery Business Plan
• Art Studio Business Plan
• Art Business Model Canvas
• Art Portfolio Strategy
• Art Exhibition Planning

Your Benefits:

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• Time-saving: Save time and open your business faster!
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Get Your Business Up and Running

ZANDURA is the all-in-one desk to get your business up and running. Realize your dream of running an independent and self-directed art business and get regular input on how to move forward. Why are we doing this? – Because small businesses are the backbone of the American economy.

Check out for more

Business Plan Fashion: Unlock the Runway to Success

Unlock the runway to success for your fashion business! This guide is your ticket to a carefully crafted business plan. Just download it for free and fulfill your dream of running your own clothing line.

How Do I Start Freelancing Legally in the U.S.?

Get started on your freelancing journey with our comprehensive Step-by-Step Guide! Embrace the freedom of being your own boss and turning passion into profit. Learn the ropes, find clients, and how to thrive in the freelance world.

The Best Free Resources For Thriving Small Businesses

Discover the top 10 free resources that can help your small business thrive in the United States. From business mentoring to access to capital, these valuable partners and institutions will give your business the boost it needs to succeed. Read on to learn more!

photo credit: iStock.com/CarlosDavid.org

Art Supply Business Plans

Art supply store and gallery business plan.

NALB Creative Center is an artist supply store, gallery, and instruction venue.

Stained Glass Gallery Business Plan

Glass Dreams is a stained glass art gallery, studio, and retailer of stained glass tools and supplies.

You know which brands artists should be using. The paints, pens, and paper that are simply the best, as well as other options that are more affordable. And you can turn that knowledge into a successful art supply business, all you need is a business plan. Luckily, you don’t need to know the ins and outs of what’s needed for a full plan. Instead, you can start with our library of professional art supply sample business plans. Just download and create your own.

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Building a Successful Art Therapy Business: Essential Tips

Main Sections In This Post Steps To Starting A Art Therapy Business Points to Consider Resources Knowledge Is Power Featured Video

Welcome to our comprehensive guide on starting an art therapy business.

This article will provide a step-by-step outline of what to expect and helpful resources to support you during the startup phase and beyond. Bookmark this page for future reference and consider sharing it if you find it valuable.

Let’s get started with the steps.

Steps to Starting an art therapy Business

1. gaining an overview of what you’re getting into.

Gain valuable insights to make informed decisions for your art therapy business. Take the time to carefully consider key points before entering the startup phase, ensuring a strong foundation for your venture.

Is Starting an art therapy Business the Right Step for You?

Passion is a fundamental aspect of running an art therapy business. It fuels your drive and determination to overcome challenges and seek solutions.

Take a moment to reflect on your passion for owning and operating an art therapy business. You’re on the right track if you envision yourself pursuing this path enthusiastically.

However, if your passion lies elsewhere, consider exploring that path instead. Remember, being passionate about your business is essential for success.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning an art therapy Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning an art therapy Business

What is an art therapy business?

An art therapy business provides therapeutic services using creative expression for healing and personal growth.

It involves conducting therapy sessions, facilitating workshops, managing art supplies, and maintaining client records.

Day-to-Day Tasks in Running an Art Therapy Business

Key tasks include:

• Conducting therapy sessions
• Facilitating workshops
• Managing art supplies
• Maintaining client records

Points to Succeed in Operating an Art Therapy Business

To succeed in operating an art therapy business, important aspects include:

Building a Customer Base: Effective marketing and networking strategies are essential to attract and retain clients.

Managing Staff: Ensuring proper training and supervision of staff members to maintain quality services.

Cash Flow Management: Monitoring and managing finances, including budgeting, invoicing, and tracking expenses.

Keeping Up with Change and Technology: Adapting to evolving technologies and therapeutic practices to provide up-to-date services.

Handling Fluctuations in Revenue: Planning and strategizing for revenue fluctuations to maintain financial stability.

Dealing with New and Existing Competition: Staying aware of competitors in the market and differentiating your services to maintain a competitive edge.

Customer Expectations

In an art therapy business, customers expect a safe and supportive environment where they can freely express themselves through art while receiving professional guidance and therapeutic support.

Pros and Cons of Owning an Art Therapy Business

• Fulfilling and Rewarding : Making a positive impact on individuals’ lives through art therapy.
• Autonomy and Creativity : Freedom to develop and implement unique therapy programs.
• Flexible Schedule : Ability to create a schedule that suits personal and professional needs.
• Personal Growth : Opportunities for continuous personal and professional development.
• Financial Challenges : Building a steady client base and managing cash flow can be challenging.
• Administrative Responsibilities : Handling administrative tasks like bookkeeping, marketing, and staff management.
• Emotional Demands : Dealing with the emotional challenges of supporting individuals through their struggles.
• Competitive Landscape : Navigating competition and staying updated with new trends and techniques.

Considering these pros and cons will help you make an informed decision about starting and operating an art therapy business. Assess your passion, skills, and resources to determine if this entrepreneurial path aligns with your goals and aspirations.

c.) Art Therapy Business Models

Art Therapy Business Models

There are several types of art therapy business setups and corresponding business models to consider:

Private Practice:

In this model, the art therapist establishes their private practice as a sole practitioner or with a small team.

They offer individual and group therapy sessions, workshops, and specialized programs. Revenue is generated through client fees and may be supplemented by insurance reimbursements.

Clinic or Center:

This model involves establishing a dedicated art therapy clinic or center. It may include multiple art therapists and offer services such as individual therapy, group therapy, assessments, and community outreach programs.

Revenue is generated through client fees, insurance reimbursements, and partnerships with healthcare providers.

Collaborative Practice:

In a collaborative practice model, art therapists partner with professionals from other disciplines, such as psychologists, counselors, or holistic therapists.

They offer integrated services that combine art therapy with other therapeutic approaches. Revenue is typically shared among the practitioners based on a predetermined arrangement.

Mobile or Outreach Services:

This model involves bringing art therapy services to different locations, such as schools, community centers, hospitals, or senior care facilities.

Art therapists travel to these locations to provide therapy sessions, workshops, or specialized programs. Revenue is generated through contracted services or client fees.

Online Art Therapy:

With the advancement of technology, this model allows art therapists to provide therapy services virtually through online platforms.

Sessions are conducted through video conferencing, and clients can engage in art-making remotely. Revenue is generated through client fees and may require compliance with state licensing regulations.

Choosing the right business model from the beginning is crucial, as switching your model later can be more challenging.

Assessing market demand, identifying a profitable niche, and considering your own preferences and resources are essential steps.

Selecting a business model that aligns with your goals and target audience increases the chances of building a successful and sustainable art therapy business.

Making Your Art Therapy Business Stand Out

To make your art therapy business stand out in a competitive market, consider implementing the following ideas:

Specialize in a Niche:

Identify a specific population or area of focus within art therapy, such as children with autism, trauma recovery, or mindfulness-based art therapy.

Specializing can attract clients seeking specialized services and set you apart from general practitioners.

Create a Unique Brand Identity:

Develop a distinctive brand identity that reflects your values, mission, and approach.

Use creative and visually appealing branding elements, including a memorable logo, cohesive color scheme, and engaging website design.

Offer Innovative Programs:

Develop innovative art therapy programs that differentiate your business.

Consider incorporating new techniques, such as digital art therapy, eco-art therapy, or art therapy combined with virtual reality, to provide unique and cutting-edge experiences for your clients.

Provide Exceptional Client Experience:

Focus on delivering exceptional client experiences by creating a warm, welcoming environment, fostering strong therapeutic relationships, and personalizing treatment plans.

Provide excellent customer service, actively listen to clients’ needs, and go the extra mile to exceed their expectations.

Collaborate with Other Professionals:

Forge partnerships with complementary professionals, such as psychologists, occupational therapists, or yoga instructors.

Collaborative programs and cross-referrals can enhance the scope and effectiveness of your services, attracting a wider client base.

Engage in Community Outreach:

Demonstrate your commitment to the community by engaging in community outreach initiatives. Offer free or low-cost art therapy workshops at local schools, community centers, or nonprofit organizations.

Engaging with the community promotes your business, fosters goodwill, and builds trust.

Stay Updated with Industry Trends:

Stay abreast of the latest developments, research, and trends in art therapy. Attend conferences, workshops, and webinars to enhance your knowledge and skills.

Being at the forefront of industry advancements allows you to offer innovative and evidence-based approaches to your clients.

Add-On Ideas for an Art Therapy Business

Consider incorporating the following add-ons to enhance your art therapy business:

Art Supply Sales:

Sell art supplies and materials that are commonly used in art therapy sessions. Offer convenient access to art materials for your clients and generate additional revenue streams.

Art Therapy Workshops and Training:

Conduct workshops or training programs to educate aspiring art therapists, mental health professionals, or educators on the principles and techniques of art therapy.

Sharing your expertise can establish your business as a trusted resource and generate additional income.

Art Therapy Retreats or Intensives:

Organize immersive art therapy retreats or intensives that provide participants with an extended period of focused, therapeutic exploration.

Retreats can offer a unique experience for clients to deepen their healing journey and connect with like-minded individuals.

Art Therapy Products:

Develop and sell products related to art therapy, such as guided art therapy journals, art therapy card decks, or relaxation and visualization recordings.

These products can serve as tools for self-reflection and support clients in their therapeutic journey.

Online Art Therapy Courses:

Create online courses or digital resources that allow individuals to engage in art therapy exercises and activities remotely. This can expand your reach beyond local clients and provide accessible resources for a broader audience.

By implementing these ideas and add-ons, you can differentiate your art therapy business, attract new clients, and provide unique and valuable offerings in the field of art therapy.

f.) Questions You Need to Consider for Your Art Therapy Business

Before starting your art therapy business, consider the following questions:

What type of art therapy business model are you considering?

Determine if you will establish a private practice, a clinic, or a center, collaborate with other professionals, provide mobile or outreach services, or operate online.

Will you personally handle all the work, or will you hire employees?

Decide whether you will be the sole practitioner or if you plan to hire art therapists and support staff to expand your business.

Do you intend to manage your art therapy, or are you considering hiring a manager?

Determine if you will manage the day-to-day operations or if you plan to hire a manager to oversee the business aspects.

Are you interested in seeking partners or investors?

Evaluate if you want to collaborate with partners or attract investors who can provide additional resources and expertise to grow your art therapy business.

Do you plan to start a home-based art therapy or operate from a commercial location?

Consider if you will establish your art therapy practice at home or lease a commercial space to serve your clients.

If applicable, are you considering a physical brick-and-mortar setup or planning to operate online?

Determine if you will have a physical location for in-person sessions or if you will provide art therapy services online through virtual platforms.

Have you considered growth? What are your long-term goals?

Clarify your long-term vision for your art therapy business. Consider if you aim to expand to multiple locations, offer specialized programs, or become a recognized leader in the art therapy field.

Additionally, list any other questions that are relevant to your specific art therapy business model, such as licensing requirements, insurance considerations, marketing strategies, and financial planning.

Answering these questions will help guide you through the steps to start and grow your art therapy business effectively. It ensures that you clearly understand your business model, goals, and the direction you want to take in the art therapy industry.

3. Research

Art therapy business research.

Before taking any further steps, conducting thorough research for your art therapy business is crucial. Gathering quality information will provide you with a clear understanding of what to expect and prevent unexpected situations.

One valuable source of information is connecting with experienced individuals who have successfully run an art therapy business. They possess the knowledge and expertise to offer reliable insights.

Spending time with these experienced professionals can be immensely beneficial, allowing you to tap into their years of experience and gain valuable insights. Their guidance can be priceless as you navigate the art therapy industry.

I have written an article that provides ideas on finding and approaching the right people in art therapy. This article goes beyond the scope of this post, but I highly recommend reading it to gain a comprehensive understanding of what you’re getting into. You can find the article by following the link below.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience is essential for an art therapy business.

When you deeply understand your target market, you can tailor your offers and create products and services that truly resonate with your customers.

By understanding their needs, preferences, and challenges, you can provide a personalized and impactful therapeutic experience.

This enhances customer satisfaction and increases the likelihood of repeat business and positive word-of-mouth referrals.

Target Market Ideas:

• Individuals seeking emotional healing and personal growth through creative expression.
• Children and adolescents experiencing behavioral or emotional difficulties.
• Adults dealing with stress, anxiety, or trauma.
• Seniors looking for ways to enhance their mental well-being.
• Mental health professionals and counselors seeking to integrate art therapy into their practice.
• Schools, community centers, and healthcare facilities need art therapy programs.

Identifying and catering to these target markets will help you attract the right audience and build a successful art therapy business.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

This section overviews your art therapy business’s startup costs, monthly expenses, revenues, and profits.

Startup Costs:

Accurately estimating startup costs is crucial for a smooth planning phase and successful launch. Underestimating can lead to financial shortages that delay your business opening, while overestimating may make your venture appear risky.

Consider factors such as the size of your operation, chosen location, employee hiring, equipment purchase, and leasing options.

List everything you need and research prices to create an estimate that includes potential additional expenses as you delve deeper into your research.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales depend on the popularity and demand for your art therapy products and services.

Effective marketing efforts help bring awareness to the right audience. Profitability involves considering various expenses, including rent, payroll, and overhead costs.

It’s essential to generate sufficient sales to cover monthly expenses and ensure a reasonable salary for yourself, ensuring long-term success.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Sample Estimated Costs to Start a New Art Therapy Business in the USA:

• Business Registration and Licensing: $500
• Art Supplies and Materials: $2,000
• Office Equipment (Computer, Printer, etc.): $1,500
• Furniture and Decor: $1,000
• Marketing and Advertising: $1,500
• Website Development and Design: $1,000
• Insurance: $1,200
• Professional Memberships and Certifications: $500
• Initial Training and Education: $2,000
• Miscellaneous Expenses: $1,000

Grand Total: $11,200

Sample Estimated Monthly Expenses for an Art Therapy Business in the USA:

• Rent or Lease: $1,500
• Utilities (Electricity, Water, Internet): $300
• Insurance: $200
• Marketing and Advertising: $500
• Office Supplies: $200
• Staff Salaries: $3,000
• Professional Fees (Accountant, Lawyer): $300
• Continuing Education and Training: $200
• Maintenance and Repairs: $100
• Miscellaneous Expenses: $300

Grand Total: $6,400

Moderately Profitable Example of Profit and Sales for an Art Therapy Business in the USA:

• Average Monthly Sales: $10,000
• Monthly Expenses (as per sample above): $6,400

Monthly Profit: $3,600

Please note that these are just sample figures for demonstration purposes. Actual costs, expenses, sales, and profits can vary depending on location, market conditions, business size, and other factors.

It is important to conduct thorough research and consider your specific circumstances when estimating your own startup costs, monthly expenses, and potential revenues and profits.

Consider seeking professional advice or consulting with a business advisor or accountant to get a more accurate and tailored estimation for your art therapy business.

Careful planning and consideration are crucial when starting a business to ensure financial success.

5. Choosing The Right Business Location

The choice of location can significantly impact the success or failure of your art therapy business.

Operating in a location without sufficient demand for art therapy services can lead to failure even before launching your business. On the other hand, opening in an area saturated with art therapy competition can make it challenging to gain market share.

Ideally, you want a location that combines a demand for art therapy services with an acceptable level of competition.

Affordability is another crucial consideration. While operating in a densely populated area may provide greater exposure, ensuring that the increased expenses are manageable and that your business can still be profitable is essential.

Conversely, selecting a more affordable area may seem tempting, but assessing whether it can generate enough sales to sustain your business is important.

For certain business models, operating from home is a viable option, particularly for online-based art therapy businesses or those that require minimal in-person customer interaction. Starting from home can be a cost-effective choice initially, and as your business expands, you can consider transitioning to a commercial location.

Choosing the right location is a pivotal factor in the success of your art therapy business. Conduct thorough research to evaluate demand, competition, affordability, and growth potential. Making an informed decision about your business’s location can greatly increase your chances of achieving success.

For more about business locations, see Choosing The Best Location for Your Business.

6. Choose a Business Name

When selecting a name for your art therapy business, it’s crucial to choose something catchy, appropriate, easy to pronounce, and memorable. Your business name will likely remain unchanged for the duration of your ownership.

Additionally, having a matching domain name for your online presence is essential. Ensure the name you desire is not already registered by another business to avoid conflicts.

Here are ideas for art therapy business names to inspire your creativity and help you develop an original and impactful name:

• Artful Healing
• SoulCanvas Therapy
• Expressive Journeys
• Inner Palette Therapy
• Brushstrokes of Serenity
• Artful Minds Wellness
• Creative Pathways Counseling
• Colors of Connection
• Tranquil Expressions
• Harmony Art Therapy
• Artistic Transformations
• Healing Artistry
• Mindful Creation Studio
• Inspire Art Therapy
• Brush and Soul
• Palette of Possibilities
• Artful Insight Counseling
• Kaleidoscope Wellness
• Artistic Reflections
• Creative Awakening Therapy
• Artful Balance Counseling
• Colors of Resilience
• Inner Canvas Expressions
• Serene Strokes Therapy
• Artistic Discoveries
• Soulful Expressions Studio
• Renewed Vision Art Therapy
• Harmonious Healing Arts
• Imaginative Horizons
• Vibrant Brushstrokes

Remember, these are just ideas to spark your creativity. Feel free to mix and match words, add your own unique touch, and ensure the name resonates with your art therapy business’s vision and values.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

7. Register Your Company

Ensuring your art therapy business is legal is a crucial step toward building a solid foundation for your venture.

It involves understanding the legal requirements, obtaining the necessary registrations, permits, and licenses, and complying with regulations. Here’s an overview of the key aspects to consider:

• Consulting with a Professional: To ensure compliance and to maximize tax benefits and liability protection, it is advisable to consult with a professional, such as a lawyer or accountant, who specializes in small business and healthcare regulations.
• Registering your business name with the appropriate state or local authorities.
• Obtaining a federal employer identification number (EIN) from the Internal Revenue Service (IRS) for tax purposes.
• Applying for a sales tax permit if you plan to sell art supplies or products directly to customers.
• Professional licensure or certification, if required by your state or jurisdiction.
• Health department permits or certifications for operating a healthcare-related business.
• Zoning permits to ensure your business is located in a suitable area.

It’s important to note that the specific requirements may vary depending on your location.

Research local regulations and consult with relevant authorities to ensure you meet all legal obligations for your art therapy business.

Consulting with professionals specializing in small business law and healthcare regulations can provide valuable guidance tailored to your situation.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

8. Create Your Corporate Identity

A Corporate Identity (Corporate ID) is crucial in representing your art therapy business professionally.

A Corporate ID consists of various components such as your logo , business cards , website , stationary, business sign , promotional items, etc.

A consistent and professional design across these elements is essential to leave a lasting impression on new and existing customers.

A cohesive Corporate ID reflects the values and essence of your art therapy business, helping to build brand recognition and trust.

Consider the following when establishing your Corporate ID:

• Logo Design: Create a visually appealing and memorable logo that captures the essence of your art therapy business.
• Business Cards: Design professional and informative business cards that include your logo, contact details, and a brief overview of your services.
• Website: Develop a user-friendly and visually engaging website that showcases your services, provides information about your team, and allows clients to easily contact you.
• Business Signage: Install an eye-catching and well-designed sign outside your art therapy business location to attract attention and make a strong first impression.
• Stationery: Ensure consistent branding across stationery items such as letterheads, envelopes, and invoices. This creates a professional and cohesive image when corresponding with clients and partners.
• Promotional Items: Consider creating branded promotional items, such as pens, notepads, or tote bags, to enhance brand visibility and create a positive impression when engaging with clients or at events.

By investing in a strong Corporate ID for your art therapy business, you can project a professional image, enhance brand recognition, and instill confidence in your customers.

See A Complete Introduction to Corporate Identity Packages for more.

9. Writing a Business Plan

A business plan is crucial for your art therapy business. It helps secure funding, attract investors, and guides startups and operations.

Creating a detailed plan takes time and effort, but it’s worth it. You have options: write from scratch, hire a professional, use a template, or utilize business plan software.

Actively participate to ensure a distinctive plan effectively communicating your business and management approach.

Review and update the plan periodically as your business evolves. A well-crafted business plan sets the foundation for success and growth in your art therapy business.

A Sample Business Plan Outline for an Art Therapy Business.

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [Date]

[Investor/Bank Name] [Investor/Bank Address] [City, State, ZIP Code]

Subject: Business Plan for [Your Art Therapy Business Name]

Dear [Investor/Bank Representative],

I am pleased to present the business plan for [Your Art Therapy Business Name]. This comprehensive plan outlines our art therapy business’s vision, strategies, and financial projections.

• Overview of the art therapy business, its mission, and unique value proposition.
• Target market analysis and competitive advantages.
• Financial highlights and funding requirements.
• Background information on the business, including the legal structure and ownership details.
• Vision, mission statement, and core values.
• Description of art therapy services and target clientele.
• Analysis of the art therapy industry, market trends, and growth potential.
• Identification of target market segments and their needs.
• Competitive analysis, including key competitors and their offerings.
• Marketing plan to reach and attract the target market.
• Branding and positioning strategies.
• Pricing strategy and sales channels.
• Location and facilities description.
• Staffing plan, including roles, responsibilities, and qualifications.
• Art therapy processes and treatment methodologies.
• Sales forecasts based on market research and anticipated growth.
• Breakdown of startup costs, monthly expenses, and projected revenues.
• Profit and loss statement, balance sheet, and cash flow projections.
• Detailed funding requirements to support business startup and operations.
• Explanation of how the investment will be utilized and the expected return on investment.
• Identification of potential risks and challenges.
• Strategies to mitigate risks and contingency plans to ensure business continuity.

Given the growing demand for mental health services and the unique healing benefits of art therapy, we believe that our art therapy business has great potential for success.

We are seeking [Investor/Bank] support to bring this vision to life and positively impact the community.

Thank you for considering our business plan. We would appreciate the opportunity to discuss our venture further and address any questions or concerns you may have.

[Your Name] [Your Title/Role] [Your Art Therapy Business Name]

For information on creating your business plan, see, How to Write a Business Plan.

10. Banking Considerations

Consider choosing a nearby bank that caters to business owners for your art therapy business.

A separate business account helps track expenses and manage bookkeeping, providing proof for tax audits.

Developing a professional relationship with your banker streamlines financial services and advice.

Apply for a merchant account or platforms like Square or PayPal to accept credit and debit cards, offering convenient payment options to your clients.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

11. Getting the Funds for Your Operation

Various options are available if you need funding to start and operate your art therapy business. Consider:

• Traditional lenders
• Private loans
• Selling assets
• Using collateral

When meeting with a loan officer, be prepared with:

• A solid business plan
• Financial statements
• Proof of collateral, if applicable

Sample documents needed may include:

• Business plan
• Tax returns
• Bank statements
• Identification documents

Thoroughly research each funding option and consult a financial advisor for guidance tailored to your art therapy business’s needs.

See, Getting a Small Business Loan for more.

12. Software Setup

Software Considerations for an Art Therapy Business:

Take the time to thoroughly research software options for your art therapy business.

Implementing a program from scratch is often easier than switching to a new system after storing your data in another program.

Demo and Reviews :

Look for software providers that offer demos or trials, allowing you to test the software before committing.

Additionally, explore reviews and forums to gain insights from other art therapy professionals who have experience with the software.

Expense Tracking and Tax Preparation :

Research software solutions for effectively tracking expenses and preparing financial documents for tax filing.

Consult with your bookkeeper or accountant to ensure you choose the right accounting software that meets your needs.

Software Considerations for an art therapy Business.

• Electronic Health Record (EHR) systems designed for mental health professionals.
• Practice management software for scheduling, client management, and billing.
• Art therapy-specific software that provides tools for creating and managing client artwork digitally.
• Communication and telehealth platforms for virtual sessions and secure client interactions.
• Financial management software for budgeting, expense tracking, and financial reporting.

Remember to assess each software solution based on its features, user-friendliness, security, and compatibility with your art therapy business requirements.

Check out Google’s latest search results for software packages for an art therapy business.

13. Get The Right Business Insurance

Insurance Considerations for an Art Therapy Business:

Coverage Types :

Explore insurance options to ensure comprehensive coverage for your art therapy business.

Consider policies that protect customers, employees, yourself, anyone on the premises, and your property.

Professional Liability Insurance :

Art therapists should strongly consider obtaining professional liability insurance, also known as malpractice insurance.

This coverage protects against lawsuits related to professional negligence or errors.

Home-Based Business :

If you plan to operate or manage your art therapy business from your home, inform your home insurance agent.

Operating a business from home may impact your existing home insurance policy, so it’s important to address this with your agent to avoid any gaps in coverage.

Insurance Broker :

Engage a competent insurance broker with experience in the healthcare or mental health industry.

An insurance broker can guide you through the process, help assess your specific risks, and ensure you have appropriate coverage for your art therapy business.

List of Concerns When Seeking Insurance for an Art Therapy Business:

• Adequate liability coverage for potential accidents or injuries during art therapy sessions.
• Protection for client artwork and valuable equipment used in your art therapy practice.
• Coverage for theft, fire, or damage to your premises or office space.
• Professional liability coverage to safeguard against claims of professional misconduct or negligence.
• Cyber liability insurance protects against data breaches or privacy issues if you store client information electronically.
• Business interruption insurance to provide coverage in case your art therapy business operations are disrupted.

Review insurance policies carefully, understand the terms and exclusions, and consult an insurance professional to tailor coverage to your specific art therapy business needs.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for art therapy business insurance .

14. Select Suppliers

Establishing strong relationships with reliable suppliers is crucial for your art therapy business.

They offer competitive prices, ensure stock availability, and contribute to your success.

Treat suppliers with respect and create mutually beneficial partnerships for long-term collaboration.

For More See, How To Choose a Supplier.

15. Physical Setup

An art therapy business’s physical setup/layout plays a crucial role in creating a conducive and welcoming environment for clients.

It should offer privacy and comfort, with separate spaces for individual sessions and group activities.

Adequate storage for art supplies and materials should be available, along with comfortable seating arrangements and appropriate lighting.

Creating a layout that promotes a sense of calmness and creativity enhances the therapeutic experience for clients.

Setting up effective signage is essential for an art therapy business.

In addition to installing a prominent main business sign, it is important to place signs in relevant locations such as parking lots, exits, and special areas.

Well-designed signs serve multiple purposes, including guiding clients and visitors to the right locations, promoting professionalism, and enhancing overall safety and convenience.

Office Setup :

Managing your art therapy business will take up most of your time in the office. Having an organized office will increase your productivity.

Ensure your office fully has everything you need to manage your business effectively.

Consider separate areas for administrative tasks, client records, and appointment scheduling.

A well-designed and comfortable office space facilitates efficient communication, streamlines daily operations, and enables effective management of your art therapy business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

16. Creating a Website

Having a website for your art therapy business offers numerous benefits. It is a virtual storefront, allowing potential clients to learn about your services and expertise.

A well-designed website creates a professional impression and builds credibility. It provides a platform to showcase your art therapy approach, testimonials, and portfolio.

Online booking and contact forms enable convenient communication and appointment scheduling.

Additionally, a website expands your reach, allowing you to attract clients beyond your local area.

It is a valuable marketing tool, enhancing your online visibility and helping your art therapy business thrive in the digital age.

For more, see How to Build a Website for Your Business .

17. Create an External Support Team

Building an external support team of professionals is crucial for your art therapy business.

These individuals provide valuable advice and services, such as accountants, lawyers, financial advisors, marketing specialists, and technical advisors.

While you don’t need to have everyone in place from the start, developing strong professional relationships over time is important.

Having a reliable team to rely on when needed enhances the success of your art therapy business.

For more, see, Building a Team of Professional Advisors for Your Business.

18. Hiring Employees

In the early stages of operating your art therapy business, you may consider handling all tasks yourself to avoid the expense of hiring employees.

This can be manageable and cost-effective during the startup phase.

However, as your business grows, you may find it challenging to manage and operate everything independently.

Hiring employees can significantly enhance productivity when you find the right individuals to join your team.

The following are job positions or outsourced services you may want to consider as your art therapy business grows and becomes successful:

• Art Therapists: Provide art therapy sessions and facilitate therapeutic activities.
• Administrative Assistant: Support with scheduling appointments, managing client records, and handling administrative tasks.
• Marketing Specialist: Develop and execute marketing strategies to promote your art therapy services.
• Receptionist: Greet clients, handle phone calls, and manage appointment bookings.
• Billing and Insurance Specialist: Handle insurance claims, billing, and financial matters.
• IT Support: Assist with technical issues, software management, and data security.
• Cleaning and Maintenance Services: Ensure a clean and welcoming environment for clients.
• Event Coordinator: Organize art therapy workshops, group sessions, or community events.

Remember, as your art therapy business grows, you may need to adapt and expand your team to meet the demands of your clients and ensure smooth operations.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

The following are typical hours of operation to consider for an art therapy business:

• Monday to Friday: 9:00 AM to 5:00 PM
• One or two evenings per week: 6:00 PM to 8:00 PM
• Saturday: 10:00 AM to 2:00 PM

Note: These hours can be adjusted based on your client’s specific needs and preferences and the demand for art therapy services in your area.

It’s important to consider factors such as local competition, client availability, and market research when determining the hours of operation for your art therapy business

A List of Equipment and Supplies to Consider for an art therapy Business:

• Various types of paints (acrylic, watercolor, tempera)
• Brushes (assorted sizes and shapes)
• Canvases and paper
• Drawing materials (pencils, charcoal, markers)
• Clay or sculpting materials
• Craft supplies (glue, scissors, collage materials)
• Adjustable easels for painting and drawing
• Tabletop easels for small projects
• Display stands for showcasing artwork
• Comfortable chairs and seating options for clients
• Tables or workstations for art activities
• Storage cabinets or shelving units for organizing art supplies
• Art therapy books and resources
• Therapeutic games and activities
• Musical instruments or sound therapy equipment
• Mindfulness tools (meditation cushions, yoga mats)
• Adequate lighting fixtures for well-lit therapy spaces
• Dimmable lights or lamps for creating a calming atmosphere
• Computers or laptops for administrative tasks
• Printers and scanners
• Telephone system or communication devices
• Art therapy software for client management and scheduling
• First aid kit
• Safety supplies (gloves, masks, aprons)
• Fire extinguishers and smoke detectors

Note: The specific equipment needed may vary based on the nature and focus of your art therapy practice.

It’s important to assess your individual requirements and consult with art therapy professionals or suppliers to ensure you have the necessary tools to provide a safe and effective therapeutic environment for your clients.

Art Therapy Benefits

Understanding the diverse perspectives that individuals can gain from participating in your art therapy programs is crucial for the success of your business.

Conducting thorough research allows you to enhance your services and develop effective strategies to attract and engage your target market.

By exploring various perspectives, you can identify potential clients’ specific needs, interests, and motivations.

This knowledge empowers you to tailor your programs to address their unique requirements and offer meaningful experiences.

Furthermore, researching different perspectives opens opportunities to innovate and differentiate your art therapy offerings.

It enables you to discover new ideas, techniques, and approaches that can further enhance the therapeutic benefits you provide.

Considering multiple perspectives also helps you to develop effective marketing strategies.

By understanding the perspectives of your target market, you can craft compelling messages that resonate with their needs and aspirations. This facilitates attracting and persuading potential clients to choose your services.

In summary, you can continually improve your art therapy business by actively looking at various perspectives and conducting detailed research.

This approach enables you to refine your programs, connect with your target market, and create impactful experiences that benefit those participating in your art therapy offerings.

See the latest search results for the benefits of art therapy.

Marketing Considerations

An art therapy business without customers is not truly a business. Therefore, attracting customers is essential for your success. Initially, it may be challenging as your operation is new and unfamiliar to people.

However, as you establish a good reputation over time, attracting customers becomes easier. With experience, you gain valuable insights into effective marketing strategies.

Marketing your art therapy business is an ongoing effort. The more you invest in proven marketing techniques, the more revenue you can generate.

While you may not always require a marketing agency or expert, their assistance can be valuable.

Simplify your marketing process by focusing on raising awareness of your business. Seize opportunities to promote your services and engage with potential customers.

Remember, marketing is a continuous endeavor, and by implementing effective strategies, you can increase the visibility and growth of your art therapy business.

See our article How To Get Customers Through the Door and our marketing section for articles that will provide ideas to bring awareness to your art therapy business.

Assessing your skill set and determining if you possess the necessary abilities to run an art therapy business successfully is crucial.

Recognizing your strengths and areas for improvement allows you to make informed decisions about learning new skills or hiring professionals to fill any gaps.

Essential Skills for an Art Therapy Business Owner:

• Artistic Skills: Proficiency in various art mediums and techniques.
• Therapeutic Expertise: Understanding of art therapy principles and techniques.
• Interpersonal Communication: Strong listening and empathy skills to effectively connect with clients.
• Creativity: Ability to think innovatively and develop unique therapeutic approaches.
• Business Management: Proficiency in managing finances, scheduling, and administrative tasks.
• Marketing and Networking: Skills to promote and expand the reach of your art therapy services.
• Flexibility and Adaptability: Capacity to adjust to different client needs and situations.
• Organization and Time Management: Ability to prioritize tasks and maintain a well-structured practice.

Note: This list provides a general overview of essential skills, and the specific requirements may vary based on the focus and scope of your art therapy business.

Continual growth and learning are vital to maintaining and developing the skills necessary to run a successful art therapy practice.

Expert Tips

Exploring expert tips is beneficial for both experienced professionals and beginners in the art therapy field.

Experts can discover more efficient methods and gain new perspectives, while novices can gather valuable insights and tips to enhance their skills and expand their knowledge base.

Continuously seeking and learning from expert advice contributes to ongoing skill improvement and professional growth.

See the latest search results for expert art therapy tips to gain tips and insights.

In this section, you will find valuable resources related to the art therapy industry.

These resources will lead you to search results with up-to-date and popular information.

Whether in the startup phase or already running your art therapy business, these resources can enhance your understanding of the industry and provide valuable tips for improving your business operations.

Stay informed and utilize these resources to stay updated on industry trends and best practices for success in the art therapy field.

Industry Trends and Statistics

Analyzing industry trends and statistics offers several benefits for an art therapy business.

It provides valuable insights into market demand, customer preferences, and emerging opportunities.

By staying informed about industry trends, you can make informed decisions, adapt your strategies, and position your business for success in the dynamic art therapy field.

See the latest search results for trends and statistics related to the art therapy industry.

Art Therapy Associations

Trade associations provide valuable advantages for art therapy businesses.

They inform you about industry news, offer networking opportunities, and organize events facilitating valuable connections.

Engaging with trade associations can enhance your professional development and help you stay connected within the art therapy industry.

See the search results related to art therapy associations.

Top Art Therapy Business

Examining established art therapy businesses can provide valuable insights and inspiration.

It allows you to identify gaps in the industry that you can address in your business or uncover areas that may have been overlooked in your operations.

Learning from successful ventures helps refine your strategies and foster innovation in the art therapy field.

See the latest search results for the top art therapy businesses.

The Future of the Art Therapy Industry

Researching the future of the art therapy industry offers several benefits for aspiring entrepreneurs.

It helps identify emerging trends, potential growth areas, and client needs.

By understanding the industry’s future, you can make informed decisions, develop a competitive edge, and position your art therapy business for long-term success.

See the search results for the future of the art therapy industry.

See the latest art therapy prices.

Art Therapy Businesses for Sale

There are advantages and disadvantages to purchasing an existing art therapy business that is already operational.

The benefits of buying an established art therapy business compared to starting from scratch include:

• Immediate Revenue: You start earning income from the day you take over.
• Skip Startup Phase: You bypass the challenges of starting a business from scratch.
• Proven Success: The business model is already proven to work.
• Financial Understanding: You have visibility into the revenue, profit, and expenses.
• Existing Customer Base: You inherit an established customer base.
• Established Reputation: The business has already built a reputation.

However, there are some drawbacks to consider:

• Higher Cost: Purchasing an existing business usually comes at a higher cost due to the goodwill associated with the customer base.
• Risk of Losing Customers: Making significant changes to the business may result in customer attrition.
• Inheriting Reputation: When you buy a business , you acquire both the good and the bad aspects of its reputation.

Careful consideration of these pros and cons is crucial when deciding whether to buy an existing art therapy business or start one from scratch.

See the latest search results related to art therapy – businesses for sale to browse the latest listings.

Franchise Opportunities Related to an art therapy

Buying an art therapy franchise offers advantages and disadvantages before starting a business. Exploring these opportunities may uncover aspects related to art therapy that you may not have previously considered.

• Proven Business Model: You can follow the established plan created by the franchise’s corporate office.
• Established Reputation and Marketing: Benefit from the franchise’s existing brand reputation and marketing efforts.
• Comprehensive Knowledge: Access to in-depth information about the business before you commit.
• Corporate Support: Receive ongoing support from the franchise’s corporate office.
• Higher Cost: Purchasing a franchise can be expensive due to initial fees and ongoing royalties.
• Limited Autonomy: Major changes to the business require approval from the corporate office.
• Restricted Products or Services: You are limited to offering only approved products or services.
• Operating within Franchise Agreement: The business must adhere to the terms and conditions outlined in the franchise agreement.
• Ongoing Franchise Fees: Continuous payment of franchise fees throughout the operation of the business.

Thoroughly evaluating these pros and cons will help you make an informed decision regarding purchasing an art therapy franchise and its suitability for your business goals.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Accessing knowledge empowers you to make informed decisions and take effective action in your art therapy business.

Online resources offer a wealth of information about the industry. Utilize the links in the following sections to gain valuable insights during your research, startup phase, and ongoing business operations.

Stay updated with the latest industry trends, best practices, and expert advice to enhance your business strategies and drive success in the field of art therapy.

Remember, applying knowledge is the key to unlocking the full potential of your business.

A Day in the Life

“A Day in the Life of an art therapy business owner” provides valuable tips and insights from industry professionals, offering a comprehensive overview of what to expect in the art therapy field.

Gain valuable insights into the daily routines, challenges, and rewards of running an art therapy business.

See the search results related to a day in the life of art therapy business owners.

Art Therapy Business Owners Interviews

Interviews with business owners in the art therapy industry provide valuable information and insights.

Spending time on this section allows you to gain diverse perspectives and valuable insights into the industry, helping you anticipate and understand what to expect in the art therapy field.

See the search results related to interviews of art therapy business owners.

Publications

Publications are a valuable resource for staying up-to-date with the latest information in the art therapy industry.

They provide insights, trends, and best practices to help you stay informed and make informed decisions for your art therapy business.

See the search results for publications related to an art therapy business.

Engaging in art therapy forums provides an opportunity to participate in relevant discussions and build connections within the industry.

Active involvement in forums helps gain insights into customer perspectives, offering invaluable information and fostering a deeper understanding of the art therapy field.

See the latest search results related to art therapy forums.

Enrolling in art therapy courses is an excellent method to enhance your skillset, expand your knowledge, and stay up-to-date with industry advancements.

These courses provide valuable learning opportunities to continuously improve and excel in the art therapy business.

See the latest courses related to running an art therapy business.

Art Therapy Blogs

Subscribing to art therapy blogs offers many ideas and keeps you updated with industry trends.

By subscribing to multiple blogs and curating your collection, you can ensure a constant flow of valuable information that aligns with your interests and provides ongoing insights for your art therapy business.

Look at the latest search results for art therapy blogs to follow.

Keeping up with art therapy industry news is crucial for staying informed.

Setting up news alerts ensures you receive timely notifications whenever new developments or coverage occur in the media, enabling you to stay updated and knowledgeable in the field.

See what’s in the news related to an art therapy business.

Watching videos about the art therapy industry provides valuable tips and insights.

Additionally, exploring related videos recommended by platforms like YouTube can introduce new and thought-provoking topics that you may not have previously considered, enriching your understanding of the field.

See the links to YouTube Videos Below.

• Videos related to starting an art therapy business can be found here.

Privacy Overview

Term life vs. permanent life insurance

• Term life insurance 

Whole life insurance

Universal life insurance, variable life insurance, variable universal life insurance, simplified issue life insurance, guaranteed issue life insurance, group life insurance, choosing the right type of life insurance, types of insurance faqs, exploring the types of life insurance: a comprehensive guide.

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

• Permanent life insurance lasts your lifetime and accrues cash value in addition to offering a death benefit.
• Term life lasts for a specified time and then expires, but it's cheaper than permanent life.
• There are several types of term and permanent life policies, and some don't require a medical exam.

Life insurance is a contract between you and the life insurance company. You'll pay monthly or annual premiums for coverage. If you pass away while your policy is in effect, your insurer must pay a death benefit or your policy's proceeds to your chosen beneficiary.

Life insurance is a crucial tool to manage your risk and protect your loved ones financially. "If you don't make it home and someone relies on your income to live, you need life insurance," says Mark Williams, CEO of Brokers International.

The best life insurance policy for you depends on your budget as well as your financial goals. There are two main types of life insurance policies to choose from: permanent life and term life.

The difference between term life insurance and permanent life insurance is similar to the difference between renting an apartment (term life) and owning a home (permanent life).

When you rent, you have a lease for a certain amount of time. When that lease is over, you can renew it. Likewise, term insurance lasts for a specified period. When it ends, you can reapply for coverage, but your premiums will likely increase based on your age and health status.

Permanent life insurance has a death benefit for your beneficiaries and a cash value you can use during your lifetime. It's like owning a home. Like a home, you build equity in your policy, which you can use as collateral. You can also use your cash value to leave a larger death benefit to your heirs when you pass away. 

Whether you choose permanent or term life insurance, you must undergo the underwriting process. During the underwriting process, your insurer gathers information about your health, job, income, finances, and other personal information to evaluate your risk level. It may require a medical exam, which includes collecting a blood and urine sample. Based on your risk level, the insurer determines your eligibility, premiums, and coverage amount.

The table below highlights the core differences between term and permanent life insurance. 

Term life insurance 

What is it .

The most popular type of term life insurance is a level term policy. You pay fixed premiums for a designated term—usually between ten and 30 years—for a fixed death benefit. If you die during your term, your beneficiaries receive a death benefit. If you outlive your policy and pass away without renewing your coverage, your beneficiaries won't receive a death benefit.

There are also other types of term life insurance policies, some more popular or expensive than others. Take a look at the list below for the top term life policies and their features.

• Annual yearly renewable (ART): This policy provides coverage one year at a time up to a specified age, without an additional medical exam. However, premiums increase each year as you age.
• Return of premium: Returns part or all of the money you've already paid if you haven't used the policy once your term ends. You'll pay an extra premium for this feature.
• Convertible term life: This allows you to convert a term life policy into permanent life insurance without additional evidence of insurability.

Who is it best for? 

Term life insurance provides coverage for a certain amount of time. This makes it suitable for most applicants, as most people's financial obligations decrease as they age. It's also the most affordable life insurance policy, making it accessible to most individuals. You can find our guide on the best term life insurance here.

Whole life insurance is a lifelong or permanent policy in which you pay a fixed premium for a guaranteed death benefit. The insurance company saves a portion of your premium in its own portfolio to increase your policy's cash value. Since whole life insurance offers many guarantees, it's one of the costlier life insurance policies.

Whole life insurance is an excellent option if you need long-term coverage, like if you have lifelong dependents or are a business owner. If you'd like to build a tax-free legacy for your dependents with little to no market risk, a whole life policy may be the way to go. You can find our guide on the best whole life insurance here.

Universal life insurance allows more flexibility than a whole life policy. You can raise or lower your death benefit, which increases or decreases your premiums based on your financial situation and needs. For example, if you find that you need less coverage because your children are grown up and your mortgage is almost paid off, you can lower your death benefit. As a result, this decreases your premiums. 

If you'd like lifelong coverage, steady cash value growth, and flexibility in your premium payments and coverage amounts to align with changing financial needs, universal life insurance could be the perfect policy for you. You can find our guide on the best universal life insurance here.

Variable life (VL) insurance policy, a type of permanent life insurance , was created years after universal life for people who didn't like how whole and universal life commingled their investments with the insurance company. 

Your money is invested in subaccounts that track underlying mutual funds, bonds, and stocks. If the market does well, so do you. If the market falls, so does your cash value, making it riskier than whole and universal life.

VL insurance is best for someone who wants control over how their cash value is invested and can tolerate increased market risk for higher returns. Since life insurance policies tend to yield subpar returns, VL may be best suited for high-net-worth investors who have maxed out other tax-advantaged investment vehicles (i.e., 401(k)s, Individual Retirement Accounts (IRA)s, etc.). 

Variable universal life (VUL) insurance is a combination of universal and variable life insurance. You can raise or lower your death benefit and have your cash value invested in subaccounts that mirror the performance of underlying investments. Again, this is risky, but if the market does well, so does your cash value.

Like a VL policy, VUL is best for those who want lifelong coverage, more investment options, and the ability to weather increased risk for higher returns. It's also suitable for those hat want flexible premium payments and coverage amounts. You can find our guide on the best universal life insurance here.

Simplified issue life insurance doesn't require a medical exam, but you still have to complete a health questionnaire and provide access to medical records. If you fail to disclose a condition and die, your insurance company can deny death benefits to your beneficiaries. 

It's worth noting that some insurance companies enforce graded death benefits, which refers to your insurer withholding your full death benefits for the first few years of coverage.

Simplified issue life insurance is suitable for applicants of all ages with mild to moderate medical conditions (e.g., asthma, obesity, mental health issues, etc.) You can find our guide on the best no exam life insurance .

Guaranteed issue life insurance is easier to obtain because it doesn't require a medical exam or health questionnaire. However, it has several drawbacks. One of those drawbacks is you must be 50 and older to apply. Plus, since this policy is catered towards high-risk applicants, premiums are usually higher, and coverage amounts are limited. 

Guaranteed issue life insurance is also known as final expense insurance since it offers low death benefit amounts and tends only to cover funeral and burial expenses. 

Guaranteed issue life insurance is a viable option for individuals who struggle to obtain traditional life insurance, like seniors, smokers, and applications with chronic, severe, terminal illnesses or multiple health conditions. You can find our guide on the best life insurance for seniors here.

Group life insurance is employer-provided life insurance, usually offered for free as part of the company's benefits. However, if you are discharged, retire, or quit, you will lose coverage. Plus, group life insurance usually has limited coverage amounts and options compared to private life insurers. 

Consider group life insurance if you're employed with a company that offers this benefit and you anticipate staying with the company in the long run. 

The best life insurance policy for you depends on your budget and financial situation. If you have a fixed income with temporary needs, term life insurance may be best for you. If you have health issues that may prevent you from traditional coverage, you may want to consider no medical examination life insurance . If you want coverage for your dependents in the event of your untimely death, then a term life policy works. If you want to build wealth and leave a legacy, a permanent life insurance policy is best.

Your life insurance needs will change as you age, and you'll need to consider children , marriage, divorce, retirement, and caring for aging parents. Consider consulting a financial advisor, estate attorney, and accountant to ensure you have the proper coverage for your goals and life changes. Also, talk to your insurance agent or financial planner about what works best for you and your budget based on your financial situation.

Term life insurance provides coverage for a certain period of time (usually ten to 30 years). Whole life insurance offers lifelong coverage along with a cash value component.

Many term policies have built-in term-to-perm conversion options. If not, you can include it as a rider or an add-on to your policy at an additional premium. This allows you to convert your term policy to a whole life policy without undergoing an additional medical exam or health questionnaire. 

Policies like variable life and variable universal life insurance insurance allow policyholders to invest the cash value in separate accounts that track underlying investments, This offers the potential for growth but exposes you to market volatility, increasing your risk. 

If you don't qualify for traditional life insurance, no medical exam policies like simplified issue or guaranteed issue may be an option. However, these policies tend to have higher premiums and lower coverage amounts.

Consider your financial goals, coverage needs, budget, and any current or potential health issues. Work with a financial advisor for personalized guidance on your individual situation.

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

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• Main content

Trump Association Health Plan Rule Axed by Labor Department (1)

By Sara Hansard

The US Department of Labor has rescinded a Trump-era rule that made it easier for small businesses and self-employed people to use cheaper association health plans that don’t comply with all the requirements of the Affordable Care Act.

The final Biden rule ( RIN:1210-AC16 ) on association health plans was issued by the DOL’s Employee Benefits Security Administration Monday after clearing White House review, and will take effect 60 days after its April 30 publication in the Federal Register.

The rule DOL initially floated in December 2023 replaces the 2018 Trump-era regulation that expanded the definition of “employer” to allow businesses to more easily pool together to buy health insurance under the ACA. Some business groups concerned about rising health care benefits costs have pushed back against the idea of rescinding the rule.

The ACA created new and at times costly requirements that employer-sponsored health plans had to follow to provide comprehensive coverage for employees.

Many smaller businesses have sought to rely on the cheaper association health plans as an alternative. They have viewed AHPs as an effective option for employers that meet the ACA’s 50 full-time employee bar for providing essential minimum coverage, but lack the resources of large corporations.

Some small businesses have been able to use association health plans by self-insuring, or paying their claims directly in combination with stop-loss plans that limit their losses. Self-insured plans, which usually are operated by large employers and provide comprehensive benefits, aren’t subject to all of the requirements of the ACA.

Prior to the 2018 Trump rule, AHPs could only be provided to small business groups whose members are part of common industries, a scenario to which many business groups have expressed a reluctance to return.

Portions of the older rule were struck down in 2019 by the US District Court for the District of Columbia. This led AHPs established under the rule to be discontinued following the court’s decision.

House Education and the Workforce Committee Ranking Member Rep. Bobby Scott (D-Va.) applauded the administration on Monday for rescinding the 2018 rule.

“Small businesses and self-employed people deserve access to affordable health care, which the Affordable Care Act (ACA) provides,” he said in a statement.

“AHPs may provide lower costs to some enrollees, but they do so by skimping on benefits and increasing costs for everybody else,” Scott said. “AHPs can cherry-pick low-risk, young individuals for a separate pool from the ACA Marketplace. AHPs can also exclude certain categories of coverage that would ordinarily be required as Essential Health Benefits, such as maternity care, mental health care, or substance use disorder treatment, to dissuade certain groups or individuals from enrolling,” he said.

‘Misguided Edicts’

House Education and the Workforce Committee Chairwoman Rep. Virginia Foxx (R-N.C.) said in a statement that “misguided edicts” from the White House like the new final rule would put high-quality health care out of American’s reach.

“The administration’s final rule fails on every mark, moving us backwards, not forwards,” she said.

The DOL said in rescinding the rule it wants to “allow for a reexamination of the criteria for a group or association of employers to be able to sponsor an AHP, and ensure that guidance being provided to the regulated community is in alignment with ERISA’s text, purposes, and policies.”

“Employees and their dependents have too often become financially responsible for medical claims they were promised would be covered by the plan after paying premiums to fraudulent or mismanaged MEWAs [multiple employer welfare arrangements], which could include AHPs,” the rule said.

The entities “often become insolvent,” and AHPs may fail to adequately disclose benefit limits under the plan, the DOL said.

Chris Condeluci, director of the Coalition to Protect and Promote Association Health Plans, said Monday that legal action is not likely to be brought to challenge the recission because the final rule doesn’t include any new policies. The coalition represents business groups such as the National Federation of Independent Business and the National Association of Realtors.

The coalition sent a comment letter in February to the Department of Labor suggesting a legal framework that Condeluci said would allow groups to join association health plans that aren’t part of specific industries and could also cover self-employed individuals.

“Our framework includes robust consumer protections, requires a board of directors to manage the arrangement, and we confirm that AHPs must protect people with pre-existing conditions and cannot discriminate against people based on health status,” Condeluci said.

Sen. Mike Braun (R-Ind.) has proposed legislation ( S. 3167 ) in Congress that Condeluci said includes the coalition’s framework.

That bill “would clearly define all AHPs as Multiple Employer Welfare Arrangements (MEWAs), which are fully regulated by states under ERISA; require individuals to have a real interest in the company to be called an ‘owner'; and only allow rating practices that are permitted under state law,” a letter from the National Association of Insurance Commissioners on the bill said.

To contact the reporter on this story: Sara Hansard in Washington at [email protected]

To contact the editors responsible for this story: Rebekah Mintzer at [email protected] ; Jay-Anne B. Casuga at [email protected]

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